GAC Trumpchi GS3 is a core B-segment compact SUV under GAC Motor's Trumpchi passenger car lineup. First introduced in August 2017, it served as a pivotal model in Trumpchi’s "dual-vehicle strategy" to complete its SUV product portfolio. The current generation on sale is badged as the "Emzoom" , making it the third offering under Trumpchi’s "Shadow" series (following the Empow and Emkoo). Built on the GPMA modular platform architecture, it champions youthful styling, sporty dynamics, and smart technology as its core selling points. As of May 2026, the GS3 Emzoom continues to command robust competitiveness in the compact SUV segment courtesy of its formidable product strength.
Positioned as an entry-level B-segment crossover, the Trumpchi GS3 banks on its aggressive styling, class-leading 1.5T turbocharged powertrain, and unbeatable value-for-money courtesy of added equipment at lower price points. It specifically targets younger buyers on a budget who demand striking looks, generous kit, and an engaging drive, putting it in direct contention with rivals like the Geely Binyue and Changan CS35 PLUS. On 27 October 2025, the 2026 Trumpchi GS3 Emzoom was officially launched with upgraded smart technology across three trim variants—Jinqu, Jinxiang, and Jinzhi—carrying official sticker prices from RM79,800 to RM99,800, alongside limited-time promotional prices lowered to RM69,800 to RM89,800. Compared to its predecessor, the updated GS3 is not only roughly RM6,000 cheaper but also boasts a comprehensive equipment bump in intelligent tech.
The GS3 Emzoom adopts Trumpchi’s "Star Diamond Diamond Shadow" design language, giving it an undeniably aggressive and sporty stance. Its front fascia is sculpted with muscular character lines, where a vertical cascading grille integrates seamlessly with sharp "Laser Eye" LED headlamps housing 18 individual LED diodes for an unmistakable light signature. To cater to diverse tastes, the crossover is offered in two styling packages: Sport and R-STYLE. The range-topping R-STYLE kit turns up the aggression with front aero splitters, eye-catching Grapefruit Orange trim accents, 19-inch Six-Star Ray alloy wheels, and striking red brake calipers, dialling up its sporty character to the max.
Inside, the updated GS3 receives a major overhaul, creating a driver-focused cockpit geared towards enthusiastic motoring. The standout upgrade is the new 14.6-inch floating central infotainment touchscreen, replacing the previous dual-screen layout to deliver a substantially elevated high-tech vibe and visual flair. The updated cabin also gains a new "Starlight Black" interior palette, alongside extensive soft-touch leatherette trim across high-contact zones such as the door cards and dashboard, noticeably uplifting perceived quality and cabin ambience. Dimensionally, the GS3 measures 4,410 mm long, 1,850 mm wide, and 1,600 mm tall with a 2,650 mm wheelbase, which aligns with mainstream segment benchmarks to guarantee generous everyday cabin space.
Performance is what earns the GS3 Emzoom its reputation as a "pocket rocket SUV". Under the bonnet sits Trumpchi's third-generation "Mega Waves Power" 1.5-litre turbocharged GDI four-cylinder engine, pumping out 130 kW (approx. 177 hp) and a punchy 270 Nm of peak torque. This output puts it right at the top of the compact SUV segment, enabling the R-STYLE variant to complete the 0-100 km/h sprint in just 7.5 seconds—truly worthy of the "pocket rocket" moniker. Power is sent via a 7-speed wet dual-clutch transmission (7DCT), which offers superior thermal management and reliability compared to dry-clutch setups, translating to smoother power delivery in stop-and-go urban traffic. Despite its spirited performance, fuel economy remains impressive with a WLTC rated fuel consumption of just 6.18 L/100 km, and the fact that it runs happily on standard RON 92 petrol significantly keeps everyday running costs down.
Underneath, the GS3 rides on a proven class-standard suspension setup featuring front MacPherson struts and a rear torsion beam, a configuration chosen to strike an optimal balance between agile handling and rear cabin space. While the hardware is conventional for the segment, GAC’s chassis tuning gives it a taut yet pliant ride. On the move, the chassis feels remarkably planted with excellent lateral body control through corners, inspiring ample driver confidence. Over uneven tarmac and speed bumps, the suspension settles quickly without any floatiness or brittle harshness. Combined with a sharp steering rack, the GS3 behaves less like a typical tall crossover and more like a nimble hot hatch. Drivetrain-wise, all variants are strictly front-wheel drive (FWD), catering cleanly to urban and paved road duties.
Upgraded cabin tech is a headline attraction for the 2026 GS3 Emzoom. Anchored by the 14.6-inch floating central touchscreen, the infotainment runs on the ADiGO Intelligent Connected Ecosystem with over-the-air (OTA) software update capabilities. The user interface has been extensively refined: the native navigation system gains real-time traffic light countdown timers and intelligent frequent-route suggestions for seamless route guidance, while the voice control system offers snappy response times to accurately interpret and execute voice commands. On the creature comforts front, top-spec grades feature an openable panoramic glass roof that floods the cabin with natural light and enhances the airy feeling inside.
The GS3 Emzoom does not compromise on safety either. Passive safety features include standard front and front side airbags across the range, with curtain airbags added on higher-spec grades. Active safety is equally comprehensive, with Electronic Stability Programme (ESP), Anti-lock Braking System (ABS), and Electronic Brakeforce Distribution (EBD) fitted as standard across all variants to ensure peace of mind on the road.
On the active driver assist front, the GAC Trumpchi GS3 Emzoom punches well above its weight by making a Level 2 semi-autonomous driving suite accessible in the RM70,000 price segment. Mid-to-high-spec variants, including the Jinzhi edition, come equipped with the ADiGO L2 ADAS package, integrating Full-Speed Adaptive Cruise Control (ACC), Lane Keeping Assist (LKAS), Autonomous Emergency Braking (AEB), and Lane Departure Warning (LDW) to ease highway cruising fatigue and bolster active protection. Furthermore, top variants boast the Xingling Smart Parking system, complete with automated and remote-control parking capabilities that take the stress out of tight parking manoeuvres for novice drivers.
The Trumpchi GS3 has established itself as GAC Motor’s most reliable sales pillar in recent years, charting steady gains even amid wider market headwinds. In 2025, the GS3 Emzoom recorded its third consecutive year of sales growth, delivering 65,474 units to finish firmly in the top two of China's petrol-powered compact SUV sales charts. That momentum carried over into 2026, with January sales rocketing 78.2% month-on-month to log its second-highest monthly volume on record, all while maintaining an exceptionally low defect rate to secure a reputation for delivering both sales volume and build quality. It has consistently held a top-three spot in the compact crossover sales race.
Industry observers and consumers alike attribute the GS3's sustained success to its razor-sharp market positioning and compelling value proposition. By delivering an appealing blend of low running costs, generous cabin space, and punchy performance, it has struck a chord with young first-time car buyers seeking practicality without sacrificing driving fun. Motoring media and owners have lavished praise on its brisk 7.5-second century sprint, solid chassis composure comparable to joint-venture rivals, and segment-transcending tech equipment, widely hailing it as the trendy, smart benchmark in the RM70,000 SUV segment.
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