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KAMA Auto is a large commercial vehicle manufacturing enterprise under SINOMACH (China National Machinery Industry Corporation Group). Headquartered in Shouguang City, Shandong Province, established on January 24, 1997. The company has a registered capital of 380 million yuan, total assets of about 2.9 billion yuan, covering an area of 1.31 million square meters, with over 2,300 employees. It is a large commercial vehicle enterprise integrating R&D, production, sales, and service, and a high-tech enterprise in Shandong Province.
KAMA primarily manages three major brand cargo vehicles: "KAMA", "Jubao", and "Aofeng". Products cover six major series: micro, light, medium and heavy cargo vehicles, as well as pickup trucks, special purpose vehicles, and new energy vehicles. There are more than 1,300 product announcements recognized by the Ministry of Industry and Information Technology, with an annual production capacity of 100,000 units. KAMA adopts the quality policy of "Implementation of careful planning, manufacturing of high-quality products, provision of perfect service, pursuit of newer and better", and the business policy of "Credibility First, Customer Supreme".
In terms of product sales and production systems, the company operates two major production bases: Shandong Kama Vehicle Co., Ltd. (Dongfeng Kama, established jointly with Dongfeng Automobile) and Shandong Kama Automobile Manufacturing Co., Ltd. Ganzhou Branch (Ganzhou Kama). The Ganzhou Branch is located in the New Energy Vehicle Technology City of Ganzhou Economic and Technological Development Zone, covering 896 mu, with a total investment of 1.51 billion yuan, mainly producing light trucks, micro trucks, and new energy vehicles. KAMA has formed a "dual-core" production layout in Shandong and Ganzhou, where the Ganzhou base has a monthly capacity of over 2,000 units, achieving full-process production capabilities in stamping, welding, coating, and final assembly.
The brand logo uses the concise and powerful "KAMA" letter logo as the core visual element, conveying a professional, reliable, and efficient brand image. The brand slogan is "Benefiting the People, Reaching Everywhere Forever", the corporate spirit is "Synergy, Seeking Truth, Striving Forward", and the core values are "Performance, Rules, Integrity".
In 1997, KAMA was officially established in Shouguang City, Shandong Province. Initially focusing on the production of agricultural transport vehicles and small cargo vehicles, it gradually accumulated manufacturing experience. Around 2000, KAMA began to transform into the formal cargo vehicle manufacturing sector, initially establishing product R&D and quality management systems.
In 2009, the company launched the 150,000-unit cargo vehicle and parts production base construction project with an investment of 1.83 billion yuan, introducing professional automotive production lines such as stamping, welding, coating, and final assembly, as well as testing lines. The body welding adopted robot automatic welding technology, and the body coating used robot automatic spray systems, achieving process automation and environmentally friendly production. In 2010, Dongfeng Automobile shares participated in KAMA, achieving strategic cooperation and jointly establishing Shandong Dongfeng Kama Vehicle Co., Ltd. (hereinafter referred to as Dongfeng Kama), further promoting the improvement of product R&D and quality management levels. In 2011, the 150,000-unit cargo vehicle and parts production base project was officially completed and put into production. The four major process production lines representing domestic advanced levels were fully operational, pushing the company into a new stage of scaled development.
In 2014, KAMA successfully obtained new energy vehicle production qualifications and officially entered the new energy commercial vehicle sector. In the same year, the company completed its automated production line and passed ISO9001 quality system certification and CCC mandatory product certification. In 2017, the KAMA Ganzhou Branch began formal construction and achieved production in 2019. Stamping-welding, coating, and final assembly workshops, as well as auxiliary facilities such as the vehicle frame and cargo box combined factory building, were completed, demonstrating remarkable construction speed. The Ganzhou base plans an annual production of 100,000 new energy vehicles and micro and light cargo vehicles, becoming an important pivot for KAMA to layout the southern market.
In 2019, the company completed the Ganzhou branch project and the cargo vehicle (new energy vehicle) R&D and testing platform construction project, significantly improving automation and intelligent manufacturing levels. In recent years, the company has successively won multiple honorary titles such as "Advanced Collective of Central Enterprises", "Provincial Industrial Design Center", "Provincial Industrial Internet Platform", and "Provincial Industrial Internet Benchmark Factory". The enterprise has accumulated holding 93 national patents and constructed a marketing network covering the country and a layout in overseas markets.
In 2025, KAMA achieved major breakthroughs in two major sectors: new energy and overseas business. The total export delivery value for the whole year of 2025 increased by 80% year-on-year, and the order volume in the Southeast Asian market from January to February doubled compared to the same period. In December 2026, KAMA held the 2026 Partner Conference in Weifang with the theme "Gathering Momentum to Start a New Journey, Joining Forces to Win the Future", looking forward to the strategic deployment of 2026, which is the opening year of the "15th Five-Year Plan". In 2026, KAMA officially promoted the Range Extender Electric Vehicle (REV) project to further perfect the new energy commercial vehicle product matrix.
KAMA product matrix is centered on micro, light, and medium-heavy cargo vehicles, extending on this basis to special purpose vehicles, pickup trucks, and new energy vehicles, forming a wide-coverage product system. The product announcements recognized by the Ministry of Industry and Information Technology reach more than 1,300, and the number of models ranks among the top in the commercial vehicle sub-sectors.
Fuel Commercial Vehicle Product Line: "KAMA" brand cargo vehicles cover three main series: micro trucks, light trucks, and medium-heavy trucks. The company has specifically established three sales departments for light trucks, medium trucks, and micro trucks, forming a micro, light, and medium truck distribution system to expand its competitive advantage in segmented markets. The K22 series models are positioned between micro trucks and light trucks, meeting the user demand of "micro trucks are not enough, light trucks are too wasteful", equipped with Liuji LJ4A15Q engine, 1.5 liters displacement, and a maximum speed of up to 110km/h. The KAMA 1750 series large micro truck adopts a newly crafted car-like design, with exterior and interior both adopting car-like design to enhance driving and riding comfort.
New Energy Product Line (Pure Electric) : KAMA has laid out a perfect new energy commercial vehicle product matrix in Ganzhou. In August 2024, KAMA held a new energy product promotion conference with the theme "Quality Initiates a New Journey, Innovation Wins the Future", showcasing multiple new energy vehicle models including electric light trucks, electric micro trucks, seven-cubic and eight-cubic electric logistics vehicles, electric refrigerated trucks, etc..
The Kaijie electric light truck is KAMA's main pure electric light truck product, equipped with CATL 100.46kWh Lithium Iron Phosphate battery, motor peak power 115kW (about 156 horsepower), torque peak 350N·m, adopting 1C fast charging technology. The vehicle adopts longitudinal leaf spring front and rear suspension, equipped with standard ABS, cold air air conditioning + PTC heating, electric air conditioning, adjustable headlight height, electric power steering, and other rich configurations, with optional rear view radar and rear view camera.
The Junhang ES7 refrigerated truck is specially created for urban cold chain logistics, equipped with Gotion High-Tech 41.93kWh Lithium Iron Phosphate battery, equipped with split underfloor refrigeration unit, minimum cooling temperature up to -18°C, supporting hot gas defrosting. As a high road right vehicle, the vehicle can pass freely in underground garages and overpass bridges.
The long-axis eight-cubic micro van freight provides a choice of EVE 41.86kWh and CATL 50.23kWh battery configurations, equipped with two-in-one permanent magnet synchronous motor, working condition range is 210 to 300 kilometers, providing four-door design, suitable for various cargo transportation needs.
Range Extender Electric Vehicle (REV) Technology Reserve: In 2026, KAMA officially promoted the REV project, laying out range extender power solutions. This solution can flexibly configure battery capacity according to customer needs, reducing dependence on charging infrastructure, and improving the adaptability of the vehicle under long-distance and heavy-load operating conditions. This solution is particularly suitable for regional markets such as Africa, the Middle East, Central Asia, and parts of South America where charging networks are still in the stage of development and construction.
Passenger Vehicle (Bailujia) : The KAMA system also includes Jiangxi Kama Bailujia Passenger Vehicle Co., Ltd., focusing on passenger vehicle manufacturing and export trade. Bailujia's predecessor is Jiangxi Bus Factory, established in 1969. In 2011, China Hengtian Group took over, becoming a key subsidiary under China Hengtian Group. It has now formed 12 major product series with over 100 varieties, covering 7 to 13.7 meters of various types of high-end city buses, tourist buses, group buses, long-distance buses, RVs, and special buses. Products have been exported to 45 countries and regions worldwide, covering North America, South America, Oceania, Europe, Africa, Southeast Asia, Middle East, etc., with core markets including the Middle East, Australia, South Korea, the United States, etc.
In the traditional energy commercial vehicle sector, KAMA's basic product line represented by micro trucks and light trucks maintains a stable market penetration rate. A sales network covering the whole country has been established with 450 marketing outlets and after-sales service stations. In 2025, KAMA faced market pressure from "industry involution" and "wave of transformation", achieving major breakthroughs in two sectors: new energy business and overseas exports.
Domestic Market: KAMA has long ranked among the industry's top in the micro truck sector. In January 2025, micro truck sales were 23,000 units, with KAMA ranking in the top three of the industry, forming the main competitive landscape of the micro truck market together with Changan and Wuling. As an important production capacity base for KAMA in the southern market, the Ganzhou Branch produced 23,400 vehicles and sold 23,500 vehicles cumulatively in 2023, achieving main business revenue of 830 million yuan, ranking first in commercial vehicle production capacity in Jiangxi Province. In 2025, KAMA delivered a satisfactory annual report smoothly. The new energy vehicle sector showed particularly prominent growth. The best-selling "Ruijie" series micro van and micro truck received wide market recognition.
Passenger Vehicle Sector (Bailujia): Sales revenue in the first half of 2025 reached about 400 million yuan, an increase of about 35% compared to the same period of the previous year, completing more than 70% of the annual goal. The company's products are mainly exported to overseas high-end markets, achieving batch exports of diesel buses, hybrid buses, and hydrogen fuel buses.
Intelligent Manufacturing and Automated Production System: KAMA has built a complete vehicle manufacturing system integrating stamping, welding, coating, and final assembly at both Shouguang and Ganzhou bases. The body welding adopts robot automatic welding technology, and the body coating uses robot automatic spray systems, achieving process automation and environmentally friendly production. The complete manufacturing layout enables the company to combine large-scale production with flexible customization, providing efficient and on-time delivery capabilities for different markets, technical specifications, and order volume requirements.
New Energy Three-Electric System Integration: KAMA's new energy products are equipped with Lithium Iron Phosphate battery products from domestic mainstream power battery suppliers such as CATL, Gotion High-Tech, and EVE Energy, adopting liquid cooling/liquid heating battery thermal management systems, equipped with permanent magnet synchronous motors. Mass-produced models cover the full series of new energy commercial vehicles including pure electric light trucks, micro trucks, electric logistics vehicles, and refrigerated trucks. The representative model Kaijie pure electric light truck adopts the combination of a 115kW peak power motor and a 100.46kWh battery, achieving a long-range efficient solution for short-distance urban distribution logistics.
Range Extender Hybrid Electric (REV) System: In 2026, KAMA officially implemented the REV project. This technical solution combines the range extender power system with flexibly configured battery capacity, reducing the vehicle's operation dependence on charging infrastructure, significantly improving the vehicle's range performance and operating stability under long-distance and heavy-load operating conditions. This solution is particularly designed for emerging markets where the charging network is still waiting to be perfected.
Front-end Battery Swapping Technology: KAMA cooperated with United New Energy to develop the world's first battery swapping logistics vehicle model compliant with the "1155" system. This model adopts United New Energy's globally first front-end battery swapping overall technology, featuring modular, intelligent, and lightweight characteristics, further enriching KAMA's technology reserves in new energy replenishment methods.
Digital Internet of Vehicles and Intelligent Service: KAMA actively layouts Internet of Vehicle technology applications. Fleet intelligent management systems have been equipped in new energy micro vans, refrigerated trucks, and other models. Through functions such as vehicle positioning, driving trajectory tracking, electronic fence setting, real-time comprehensive information management, user-side mini-program interaction, and fleet intelligent management system, the company provides intelligent digital services such as remote fault diagnosis and online technical guidance for users, significantly improving the response speed and quality of after-sales service.
Process and Quality Certification System: The company's products have passed authoritative certifications such as ISO9001 quality system certification and National CCC mandatory product certification. In the passenger vehicle sector, Bailujia company has additionally passed the US DOT certification and Australian ADR certification, and successfully passed the Australian regulation mandatory rollover test and seat collision test.
KAMA regards overseas market expansion as one of the core strategies for high-quality enterprise development. In 2025, the company achieved a year-on-year growth of 80% in export delivery value through the dual-wheel drive of "product upgrade + perfecting service", becoming one of the representative brands for Chinese commercial vehicles going global.
Differentiated Deep Plowing in Key Markets: KAMA abandoned the traditional "one size fits all" overseas expansion mode and adopted a differentiated strategy of "one place, one policy" for different markets. In the European market, KAMA successfully completed the European standard certification for its new energy main products, launching high-performance long-range EV/ES two major product series; in the Southeast Asian and Middle Eastern markets, strengthening the product's high-temperature resistance, anti-corrosion performance, and passability on complex road conditions, and developing right-hand drive models suitable; for Latin American and African markets, focusing on economic practicality and high cost-performance, X series and M series models are welcomed by the local operating market.
Strong Breakthrough in Southeast Asian Market: In the beginning of 2025, KAMA's order volume in the Southeast Asian market doubled year-on-year. In Vietnam, KAMA launched the 1715 series micro truck and micro van models with high load capacity and low fuel consumption, complying with the latest technical standard upgrade policies, focusing on urban logistics scenarios. In Nepal, right-hand drive electric medium van and micro truck pure electric vehicle models were launched targeting right-hand driving habits and mountainous terrain. Relying on zero emissions, high passability, and intelligent configurations, it quickly opened the market. As of early March 2025, orders have reached 251 units. In the Philippines, four-wheel drive dump truck models suitable for local needs were launched, winning customers with powerful power, large-angle unloading capacity, and corrosion-resistant body structure. Special upgrades were made to body sealing and electronic component protection levels to adapt to local high-temperature and multi-hygroscopic climate. Over 220 units have been ordered.
Overseas High-End Passenger Vehicle Market: Bailujia passenger vehicles have set up 4 major service points globally — establishing sales and after-sales service centers in Australia, equipping exclusive offices and after-sales teams in the Middle East, establishing sales service centers in Central and South America focusing on new energy vehicle promotion and maintenance, and establishing R&D centers in North America focusing on local regulation docking and product adaptation. Products have successfully entered the rigorous Australian market, becoming China's first manufacturer to batch export passenger vehicles to Australia.
Overseas Service System and SKD/CKD Model: KAMA has constructed a full-process closed-loop service system of "Sales - Parts - Technology - After-sales". The company actively establishes strategic cooperation with strong local groups in Latin America, the Middle East, Southeast Asia, etc., significantly improving spare parts supply efficiency and maintenance service capabilities. At the same time, KAMA provides mature SKD (Semi-Knocked Down) and CKD (Completely Knocked Down) solutions, equipped with technical document support and assembly guidance services, helping overseas partners establish local assembly capabilities, reducing import tariffs, and effectively improving competitiveness in local markets.
KAMA has positioned 2026 as a new strategic starting point for enterprise development. KAMA will focus on five dimensions: product innovation breakthrough, market response speed-up, quality control upgrade, service experience improvement, and overseas layout expansion, aiming to accurately promote new-round high-quality development.
New Energy Strategy Deepening: In 2026, KAMA will officially promote the REV range extender electric vehicle project, further expanding the new energy commercial vehicle product matrix. This project will combine the range extender power solution with flexibly expandable battery capacity configuration to reduce vehicle dependence on charging infrastructure. This technical route is particularly suitable for regional markets such as Africa, the Middle East, Central Asia, and South America where charging networks are still in development, and is expected to become KAMA's core competitiveness in overseas new generation markets.
Globalization Strategy Upgrade: Overseas layout expansion is one of the core focus points of KAMA's "Five Dimensions" strategy. The existing SKD/CKD assembly system will be further output to more overseas partners during the "15th Five-Year Plan", establishing localized production and service capabilities in key target markets. On the basis of consolidating market share in Southeast Asia, the company will increase penetration into growth markets such as Latin America, Africa, and the Middle East, participating in global competition with the full-link model of "Product + Technology + Service".
Domestic Market Deep Plowing: KAMA will continue to carry out product iteration and upgrades around the six series of micro, light, medium, heavy, special purpose vehicles, and new energy vehicles, fully utilizing the regional complementary advantages formed by the two production bases in Shouguang, Shandong and Ganzhou, Jiangxi, to improve the supply guarantee efficiency for the southern market and all national regions.
Digital Transformation: KAMA will continue to promote the construction of industrial internet and digital management upgrade. On the basis of having won the honorary titles of "Provincial Industrial Internet Platform" and "Provincial Industrial Internet Benchmark Factory", deepening the breadth and depth of intelligent manufacturing capabilities and Internet of Vehicle technology applications.
Standing at the new starting point of the "15th Five-Year Plan" opening year, KAMA will continue to adhere to the business policy of "Customer First, Service Supreme", persist in the corporate spirit of "Synergy, Seeking Truth, Striving Forward" and "Synergy, Innovation, Excellence", with the goal of "Becoming a well-known commercial vehicle manufacturing enterprise with a certain industry competitiveness", working hard to write a new chapter for China's commercial vehicle national brands.
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