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Pininfarina is Italy's most prestigious automotive design company and ultra-luxury electric vehicle manufacturer. It was founded in 1930 by Battista Pinin Farina in Turin, with its headquarters located in Cambiano, Turin, Italy. The brand is known as one of the "world's top three automotive design companies," alongside Giorgetto Giugiaro and Bertone. In 2015, the Indian Mahindra Group acquired a majority stake in the company. In 2019, it officially upgraded its design studio to a proprietary automobile brand, entering the manufacturing of high-end pure electric supercars. Aside from automobiles, the company is also widely involved in industrial design, architecture, and other fields.
Pininfarina was originally a custom coachbuilding and automotive design studio. In 1952, it began a decades-long strategic cooperation with Ferrari through the design of the Ferrari 250 GT, subsequently designing numerous classic Ferrari models, including the legendary F40 and Enzo. In the 1960s, it transitioned from limited coachbuilding to industrial mass-produced car design. It went public on the Italian Stock Exchange in 1986. In December 2015, the Indian Mahindra Group acquired 76.06% of the shares for approximately 168 million EUR.
In 2019, Mahindra pushed to establish an in-house automotive manufacturing division, Automobili Pininfarina GmbH, headquartered in Munich, Germany, and unveiled its first pure electric supercar, the Battista. The car is named after founder Battista Pinin Farina, marking a strategic transformation from a design studio to a luxury electric vehicle manufacturer. Subsequently, the Battista Anniversario (90th Anniversary Edition) and the roofless supercar B95 (global limited to 25 units), positioned as an ultra-luxury pure electric convertible, were launched. In 2025, the brand celebrated its 95th anniversary, launching the final custom edition, the Battista Novantacinque, marking the official conclusion of the Battista product line.
Battista (2019–2025): The brand's first 100% self-designed and manufactured pure electric supercar, limited to 150 units. It is equipped with a quad-motor all-wheel-drive system, producing a combined power of 1,900 hp and peak torque of 2,340 N·m, with a 120 kWh battery pack. Acceleration from 0 to 100 km/h takes only 1.89 seconds, with a top speed of 350 km/h. In 2022, a limited version of only five units, the Anniversario edition, was launched to celebrate the 90th birthday. In June 2025, the final custom edition, the Battista Novantacinque, was launched, unique in the world.
B95 (Limited to 25 units, not mass-produced): The brand's first pure electric roofless supercar, positioned between supercars and ultimate convertibles, sharing the Battista powertrain. It is currently limited to the engineering development phase, and whether it will be mass-produced is not yet confirmed.
Turbio AI Supercar: In October 2025, the world's first "AI-assisted design supercar" was jointly launched with the emerging brand Vittori, with AI claimed to have participated in the early design creation. It is equipped with a 6.8-liter V12 gasoline engine and a single front-mounted motor hybrid system, with a combined power of approximately 1,110 hp, accelerating from 0 to 100 km/h in 2.5 seconds. Global production is planned for only 50 units.
Berkeley Model: Pininfarina SpA's parent company is cooperating with British high-performance racing car manufacturer JAS Motorsport, planning to co-develop an ultra-limited edition high-performance petrol sports car in 2027, entrusting Pininfarina with the styling design.
From 2022 to 2023, the brand began customer deliveries. By 2025, cumulative orders exceeded the total quota of 150 units, with all Battista quotas completely sold out by the end of 2025. The base price for this car in the US is 2.2 million USD, with custom versions exceeding 2.6 million USD. The Battista is expected to generate 330 million USD in direct revenue for the company. However, as of early 2026, sales of luxury supercars remain overly reliant on a few categories of top-tier wealthy buyers, overall market growth has hit a bottleneck, accounting for less than a few percent of the overall electric supercar market, and sustained profitability has not yet been achieved.
In the traditional B2B business, Pininfarina SpA's parent company (including its design engineering business) had a total revenue of approximately 133 million EUR for the 2024–2025 fiscal year, with major revenue still coming from design outsourcing (exceeding 74 million EUR) and some engineering development revenue from China, the US, and Germany.
Powertrain Integration: All power battery and quad-motor synergy drive technology is directly sourced from Croatia's Rimac, custom-developed by the two groups jointly, focusing on utilizing Rimac's ultra-high power density motors, ultra-low latency torque vector control, and thermal management system.
Extreme Lightweight & Aerodynamics: A full carbon fiber monocoque chassis, combined with an efficient low-drag integrated fastback profile and an active rear wing, enables the vehicle to have ultra-stable downforce above 300 km/h.
AI Participation in Design & Smart Cockpit: The brand has integrated large language models into early creative concepts and research references, greatly improving the efficiency of designing complex custom parts through Agentic AI technology. The cockpit introduces four fully digital gauges and Level 3 autonomous driving assistance (limited to parking scenarios).
Pininfarina SpA has nearly 500 employees globally, establishing business centers in four locations: Italy, Germany, China, and the US. Munich, Germany, is the holding entity for the vehicle manufacturing business, and the China business headquarters is located in Putuo District, Shanghai. Relying on Mahindra's resources, it was originally planned to rapidly set up 10 to 15 dealerships in North America. However, as of May 2026, the dealer network is still being slowly established.
Starting in 2026, Pininfarina's corporate focus will gradually return to its business essence as a technical service enterprise, moving away from self-developing its own high-end supercars. Under Mahindra's group strategy, the in-house automotive manufacturing business (Automobili Pininfarina) has been advised to preserve the soul of the brand in the form of "ultra-small scale limited production," while simultaneously increasing the volume of outsourced engineering business (including leading new energy service stations, interiors, smart peripheral product customization, and commissioned design). The group will rely more on its engineering service demands in Europe, China, and the US, deeply binding with more Tier 1 clients to achieve profit growth, and transform Mahindra's manufacturing cost-reduction technologies into universal platform solutions, rather than continuing to insist on comprehensive independent vehicle manufacturing.
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