QXEV is a new energy vehicle brand under Beijing Qingxing Intelligent Technology Co., Ltd., established in 2016 and headquartered in Beijing. It is a fully integrated NEV company covering R&D, design, manufacturing, and sales. The brand operates on the philosophy of "clearing the turbid, elevating the clear—action is imperative." It was co‑founded by three Tsinghua University alumni with backgrounds in automotive engineering. Combining Tsinghua's expertise with FAW's manufacturing quality, QXEV targets the third‑ and fourth‑tier city and town markets, aiming to create a new pure electric SUV sub‑segment priced between 60,000 and 80,000 RMB. Its corporate mission is to "build intelligent electric vehicles that more people can afford." QXEV's business spans vehicle design, production, sales, and after‑sales, as well as new energy ride‑hailing, shared mobility, intelligent connected vehicles, autonomous driving, and NEV exports. The company's vision is to become a "globally respected new energy mobility tool enterprise."
The founding of QXEV is inextricably linked with the past experiences of three Tsinghua alumni. Founder and CEO Zhang Huakun is a Tsinghua University master's graduate and has been an entrepreneur in the field of automotive engineering and special engineering vehicles; CTO Li Kerui is also a Tsinghua University bachelor's and master's graduate who previously presided over the development of 10 car models at Yatong Heavy Equipment; COO Li Lingguo is a Tsinghua University bachelor's degree in Automotive Engineering Department, former NIO Auto Product Vice Director. The three formally established QXEV in 2016, hoping to create a national electric vehicle that balances economy, large space, and high practicality.
In the early stage of brand creation, it entered the market with low-speed electric vehicles. The first product, Qingxing EN7, focuses on the low-speed electric vehicle market, targeting third and fourth-tier cities in the North China Plain area, using 220V socket charging, with a range of about 150 kilometers, positioned as a lightweight electric vehicle. In March 2017, QXEV officially debuted its first high-speed pure electric vehicle model. But the brand truly entered the public eye in 2018: At the beginning of the year, QXEV signed a strategic cooperation agreement with FAW China, officially joining one of the four major automotive groups, becoming a partner of FAW Jilin in the new energy and shared vehicle fields, and legally obtaining the production line usage rights of the first-generation Senya S80 model.
On June 15, 2018, the first QXEV dealer conference was held at the Jilin FAW factory. Over 150 automobile dealers from all over the country gathered together. Under the condition that Qingxing 400 was not yet officially launched, the on-site cumulative signed orders reached 4,860 units. In August and September of the same year, the Qingxing 400 model was officially launched, successively launched two versions, Smart Value Edition and Smart Enjoyment Edition, with pre-sale prices of 79,800 RMB and 83,800 RMB respectively.
In terms of capital operation, QXEV completed a Pre-A financing round led by Mingshi Capital in November 2016, with follow-up investment from ZhenFund, Plum Fund, and Qingke VC. The brand had also planned to establish a self-owned production base in Tianjin, but subsequent construction progress was not made public.
After entering 2019, information disclosure by QXEV in public channels significantly decreased. Apart from a small number of car model pages and product introductions, the brand's presence in mainstream automotive markets and public opinion fields decreased significantly. According to public data up to 2025 to 2026, QXEV has not released new products or major strategic announcements, and early plans such as new financing rounds and self-owned factory construction have not materialized.
QXEV's product line is divided into two major directions: Low-speed electric vehicle series and High-speed pure electric passenger car series.
Low-Speed EV Series
EN7: Qingxing EN7 is a low-speed electric vehicle launched early by the Qingxing brand, positioned as an A0-level lightweight national electric car. The product adopts a model of sharing platforms and co-line production with gasoline cars, the body shape adopts an SUV style, equipped with anti-collision steel beams, and interior materials use safe and environmental materials. EN7 mainly targets third and fourth-tier cities in the North China Plain, uses 220V household sockets for charging, the driving range is over 150 kilometers, and the price range is 45,000 to 50,000 RMB. The company stated that it is developing subsequent model generations such as EN8 and EN3, but relevant subsequent mass production information has not been made public.
High-Speed Electric Series
Qingxing 400 (Jingke 400): Qingxing 400 is the first and only mass-produced model for the brand to formally enter the high-speed pure electric passenger car field. The model is positioned as a 6-seat pure electric compact SUV, with length/width/height dimensions of 4150mm×1680mm×1740mm, wheelbase 2655mm, adopting a 2+2+2 seat layout. The exterior design largely inherits the basic shape of FAW Senya S80, only adding blue new energy trim pieces on the grille and fog lights to differentiate. The vehicle adopts a rear-mounted rear-wheel drive layout, equipped with a rear-mounted permanent magnet synchronous motor, maximum power 82 horsepower, maximum torque 220 N·m, maximum speed up to 120 km/h. The three-electric system is independently developed by QXEV, battery power suppliers include CATL and Tafur, adopting a ternary lithium battery pack, system energy density 142 Wh/kg, capacity 45.5kWh, MIIT comprehensive driving range is 305 kilometers. Regarding charging, it supports fast and slow charging modes, charging from 30% to full charge takes about 1 hour with fast charging, and AC slow charging takes 8 hours. The whole vehicle offers two configuration versions: Smart Value Edition and Smart Enjoyment Edition, the latter adds keyless entry, 10-inch in-car large screen, and constant speed cruise and other comfort configurations.
From the perspective of product planning, QXEV had formulated a grand strategic layout of six product series, including Q series SUV, R series SUV, sedan series, overseas version series, ride-hailing customized models, and shared vehicle customized models. Qingxing 400 belongs to the first launch product of the Q series SUV. But from the perspective of actual product implementation, the brand did not mass-produce more series models after Qingxing 400.
QXEV's market performance was mainly concentrated in 2018. Before officially launching, Qingxing 400 won dense booking orders from dealers in third and fourth-tier cities relying on the ultra-low friendly pricing of 79,800 to 83,800 RMB and precise market positioning. At the first dealer conference in June 2018, the on-site signed orders reached 4,860 units. The brand's production plan for 2018 was 30,000 units, and it planned to increase production to over 150,000 units in 2019 based on market performance.
In terms of channel construction, QXEV drew on the deep distribution models of brands such as OPPO and vivo, planned to establish 600 distribution outlets nationwide, and will sink dealers and franchise stores to communities and towns in third and fourth-tier cities in the form of direct operation or joint operation, and promise product pricing consistency and nearby after-sales service guarantees. The domestic operating areas cover more than a dozen provinces, autonomous regions, and municipalities directly under the Central Government, establishing image display stores and spare parts warehouses in some provinces and cities in North, East, Southwest, and Northwest China, and cooperating deeply with multiple governments and internet enterprises in the fields of ride-hailing, shared vehicles, and driving instructor vehicles.
However, there is a lack of public statistical data on the actual delivery volume, terminal market sales, and market share of Qingxing 400. Since 2019, information disclosure by the brand on levels such as dealer network expansion and new car delivery has tended to stagnate, and the subsequent operating status is unclear. Although there are sporadic updates to brand pages and product information from 2025 to 2026, most of them are basic introduction content, lacking authoritative sales data and the brand's latest updates.
QXEV's technology is a blend of in‑house development and outsourced collaboration. Its core strengths fall into a few key areas:
Electric Powertrain: QXEV developed its own battery, motor, and electronic controls. The permanent magnet synchronous motor and rear‑drive layout used in the Qingxing 400 are completely in‑house designs, delivering 60 kW of peak power and 220 N·m of torque. Building on that, QXEV also reworked the engine bay and chassis, adapting the Senya S80 platform for pure electric drive.
Cost‑Light Engineering: The team kept costs low without cutting corners on compliance. By sticking with the Senya S80 platform, cutting tooling costs, doing the design work internally, and outsourcing production to FAW, QXEV was able to price its EV SUV between 60,000 and 80,000 RMB—slashing manufacturing costs while still maintaining safety and reliability.
Body Safety: The Qingxing 400 uses a high‑strength load‑bearing structure with an impact‑dispersion system, built to resist compression and deformation. The body is a load‑bearing design, with front longitudinal beams, a front bulkhead, and side mudguards forming a rigid frame. The middle section is reinforced by side frames, the floor, and the roof. Safety standards are on par with conventional fuel vehicles.
Smart Tech Plans: On the intelligence side, QXEV had been working on automotive electronics, user data, and remote vehicle control. The brand says the R&D is done and aims to eventually link up with commercial use cases like rural logistics, rural travel, and e‑commerce last‑mile delivery. Earlier roadmaps also mentioned intelligent connected and autonomous vehicles, but specifics haven't been made public.
Overseas markets were a key part of QXEV's early strategy, with Southeast Asia clearly identified as the first stop in its global push. The brand set up an office in Kuala Lumpur, Malaysia, and pursued several overseas projects: first, a shared rental project in Bali, Indonesia, which was planned to launch in 2019, allowing international tourists to drive Chinese‑developed EVs on the island. Second, QXEV planned to invest heavily in Indonesia, Malaysia, and Bangladesh. Third, in September 2018, the brand's overseas division general manager visited Bangladesh and reached an export deal with local property giant BNG, with plans to ship at least 2,000 EVs to the country by the end of the year.
Beyond Southeast Asia, QXEV's strategy also included a broader overseas product line, with the goal of "taking Chinese smart manufacturing global." Its overseas operations covered parts of Southeast Asia, with over a hundred dealers and partner service stations. However, the actual results and final delivery figures from these deals have not been made public, and there is little subsequent information on the progress of QXEV's overseas projects.
QXEV started with a clear plan and real promise. With a founding team from Tsinghua, manufacturing support from FAW, and a sharp 60,000‑80,000 RMB price point, it looked well‑positioned to make a mark in China's lower‑tier EV markets. The product strategy was focused, the channel‑sinking plan made sense, the overseas ambition was broad, and it even landed Pre‑A backing from established investors like Mingshi Investment.
But after 2019, the EV market went through a rapid shake‑out, and the hurdles for new players—mass production, cash flow, brand sustainability—grew much steeper. Public records show that QXEV couldn't keep up with its production targets, product updates, or overseas rollout. The Qingxing 400 was followed by nothing—the promised six‑model lineup never arrived, and early plans for a Tianjin plant and 150,000 annual sales never got off the ground. By 2025‑2026, the brand still had a basic web presence, but no sales data, no funding news, and no product plans—leaving it effectively in limbo.
QXEV's story is a familiar one among economy‑focused EV startups in China: squeezed by cost pressures, cash flow constraints, and the sheer difficulty of scaling production.
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