Speed Auto

Development History

The development of Speed Auto is rooted in a profound military manufacturing heritage. Its predecessor traces back to the late 1970s Feichi Automobile Group, which was the producer of China's first "all-mechanical special purpose vehicles." As early as the late 1970s, it became a designated cooperative partner for the Chinese military's special vehicles and successively became the designated supplier for the 11th Beijing Asian Games special transport vehicles, the Beijing Olympic Games designated vehicles, and the Shanghai Expo site support vehicles. In 2011, Feichi Group officially established Speed Auto on this military background, positioning it as a specialized R&D production enterprise for "high-end business vehicle modification." It quickly obtained modification cooperation authorization from Mercedes-Benz Germany, Fujian Mercedes-Benz, and Volkswagen, and passed national 3C certification and Ministry of Industry and Information Technology announcements.

On December 3, 2015, Jiangsu Speed Auto Automobile Co., Ltd. was officially registered with a registered capital of 30 million RMB. It is jointly held by Zhenjiang State-owned Investment Holding Group Co., Ltd. (holding 47%) and other enterprises, with the Zhenjiang Municipal People's Government State-owned Assets Supervision and Administration Commission as the actual controller. In 2016, Speed Auto reached a strategic cooperation with Pininfarina, an internationally renowned supercar design company that works with Ferrari and Maserati, introducing supercar-level performance and interior design concepts into the business vehicle modification industry. The "Binf" series received widespread praise as soon as it hit the market. In February 2017, Tianjin Speed Auto was established, forming a professional team to expand parallel import business. Sales of parallel import cars that year reached 850 million RMB, effectively breaking dependence on upstream suppliers and opening up the complete vehicle supply channel. In 2018, the company became a strategic partner of Italian IVECO. The IVECO New Daily executive cabin produced through their cooperation was equipped with an internationally leading 8-speed automatic transmission, marking Speed Auto's technical strength moving toward internationalization.

In 2020, Jiangsu Speed Auto fully acquired and restructured Zhenjiang Feichi Business Vehicle Co., Ltd. Through the synergy of state-owned capital and an excellent team, it connected multiple nodes such as upstream supply and R&D design, downstream terminal sales and financial services, ranking as a leader in the sub-industry and achieving stable growth in revenue and net profit. In 2022, Speed Auto obtained formal approval from Fujian Mercedes-Benz and became its registered modification factory. In 2024, the enterprise fully promoted product platform upgrades, switched main products to the Mercedes-Benz V300 new platform, introduced 48-volt mild hybrid systems, and invested over 10 million RMB to launch production site intelligent renovation and upgrade projects. In 2025, Speed Auto continued to promote industrial design and capacity upgrades, signed an industry-university-research cooperation agreement with the School of Art of Jiangsu University, and jointly built a graduate practice base. In 2026, the enterprise continued to focus on digital marketing and high-end modification fields, further consolidating its leading position in the industry.

Product Portfolio

Speed Auto's product matrix is centered on high-end business modified vehicles, covering the Sprinter, V-Class, T Series, Daily, and other series, fully addressing business reception, official travel, and lifestyle needs for different specifications ranging from 4 to 14 seats.

AUXUN Series: This is the core high-end brand under Speed Auto, jointly created by Jiangsu Speed Auto with the Italian Luqi Team and ICONA Design Company. The "AUXUN Great White Shark" is the representative model of the AUXUN series, modified based on the Mercedes-Benz V260L. Its exterior adopts a shark-mouth aerodynamic grille design paired with an orange kit, creating a strong visual impact. The interior is equipped with light blue streamer ambient lights, adjustable suspended ceiling lights, aviation-grade leather seats, and wood grain trim, creating a luxurious and comfortable mobile space. The AUXUN series has successively won many industry awards, including the RA Golden Monkey Award for Top 10 Whole Vehicle Brands in China's Custom Modification Industry and the "Purple Gold Award" Excellence Award for High-end Equipment from the 9th Jiangsu Province.

Speed Auto Sprinter: A high-end business MPV built on the Mercedes-Benz Sprinter chassis, with body dimensions of 5,930 mm x 2,028 mm x 2,866 mm. Its spacious interior makes it an ideal choice for airport VIP reception and group business travel. The manufacturer's suggested retail price is approximately 1.68 million RMB. It is equipped with rich safety features, including fatigue warning, ABS anti-lock brakes, LED daytime running lights, brake assist, driver and passenger airbags, and side safety curtains, forming a differentiated product layout with the Speed Auto T Series.

Speed Auto T Series: A high-end large MPV under Speed Auto, modified based on Volkswagen models, positioned as a core product between the AUXUN V-Class and the Sprinter. The official guide price is 858,000 RMB. Body dimensions are 5,304 mm x 1,904 mm x 2,160 mm, with a wheelbase of 3,400 mm. It is equipped with a 2.0T turbocharged engine producing a maximum power of 204 horsepower, paired with a 7-speed dual-clutch transmission. The model was discontinued before June 2025, but once formed a high-end product matrix for the brand alongside the V-Class and Sprinter.

Speed Auto V-Class and Vito: A series of business modified vehicles built on Mercedes-Benz V-Class and Vito chassis, covering sub-versions such as Victoria, Caesar, Trajan Premium Enjoyment, and new models such as the "Feichi Tianxia" 2024, covering diverse scenarios from high-end administrative reception to multi-functional official travel.

Speed Auto Daily: A series of business vehicles modified based on the IVECO Daily chassis, offering various seat layouts and functional configurations, positioned for flexible and practical multi-purpose business travel scenarios.

In addition, Speed Auto also produces the Lubao brand special vehicle series, including welfare vehicles, mobile office vehicles, and over 60 other models, fully meeting the special vehicle needs of government and corporate customers.

Market Performance

Speed Auto enjoys an excellent market position in the high-end business modified vehicle field. Since the establishment of the enterprise, its cumulative sales have ranked first in the industry. Among these, Mercedes-Benz chassis high-end customized business vehicles rank first in cumulative sales in Mercedes-Benz Daimler Greater China, and the production and market share of brand series products rank among the top three in the domestic market. In January 2023, the company's modified vehicle sales increased by 45% year-on-year, revenue increased by 17% year-on-year, and profit increased by 61% year-on-year, achieving a "double harvest" in sales and profit. From January to February of the same year, modified vehicle sales increased by 104.65% year-on-year, revenue increased by 51% year-on-year, welcoming another "good start." The enterprise's actual sales increased by 267% compared to the monthly plan at the beginning of the year. In terms of regional markets, in 2018, Speed Auto's market share in the Sichuan luxury business vehicle market reached 25%, ranking first in the sub-segment, with the Chengdu single market contributing one-sixth of the company's total modified vehicle sales for the year.

Core Technology

Speed Auto's core competitiveness lies in the deep integration of industrial design and fine manufacturing. The company possesses a provincial-level industrial design center, building the most complete automotive modification technology system in China around the upstream and downstream of the industrial chain. In manufacturing processes, Speed Auto upholds German fine engineering standards, adopting precise high-grade materials, detailed processing, and precise gap fitting processes to achieve "zero gap" high-quality manufacturing requirements. In terms of product materials, the company strictly selects top-grade materials such as imported top-grain calfskin, eco-friendly Alcantara suede, and natural solid wood trim panels, ensuring the luxurious texture and durability of every modified vehicle. In the field of intelligent technology, the company introduces cutting-edge technologies such as smart connectivity, sound insulation and noise reduction, air purification, and adaptive lighting to create a quiet, healthy, and efficient mobile intelligent space. Regarding intellectual property, the company continuously conducts R&D around practical modification technologies and has obtained multiple utility model patents, including innovative results such as "Vehicle Modification One-Key Deployment Projection Screen."

In terms of powertrain systems, Speed Auto's modified models uniformly retain the original chassis powertrain configuration. The main models are equipped with a 2.0T turbocharged engine. The cylinder heads and block use aluminum alloy material to achieve lightweighting, applying advanced technologies such as direct injection and turbocharging. The maximum power is 211 horsepower, with a peak torque of 350 N·m, paired with a 9-speed automatic transmission, achieving a combined fuel consumption of 9.1 liters per 100 km, striking a good balance between power and fuel economy. To cope with the new energy wave, in 2025 the main products switched to the Mercedes-Benz V300 new platform and added 48-volt mild hybrid systems. The enterprise is actively exploring intelligent cockpit technology and electrification upgrade solutions to continuously maintain product competitiveness.

Global Presence

Speed Auto actively expands overseas markets, with its products and services covering Germany, Poland, Dubai, Southeast Asia, and other countries and regions. Speed Auto adopts a "complete vehicle kit solution plus technical guidance" full-chain service model, not only exporting complete vehicle kits overseas but also sending technical personnel to the local area to guide installation, ensuring the consistency of modification quality and the integrity of the user experience. At the international cooperation level, the company successively reached a supercar design strategic cooperation with Italian Pininfarina and established a technical partnership with Italian IVECO, introducing internationally leading commercial vehicle technology resources. At the same time, the profound accumulation of its predecessor, Feichi Group, in the field of official events and international major event support vehicles has also laid a solid quality and reputation foundation for the Speed Auto brand to go global.

Future Outlook

Facing the deep transformation of the Chinese automotive market, Speed Auto is actively transforming from an "excellent modification vehicle manufacturer" into a "trusted high-end custom brand." At the technical level, the enterprise takes intelligent renovation and digital transformation as its core strategy, promoting the digitalization and visualization upgrade of production workshops, achieving full-process monitoring and tracking from customer ordering to vehicle line-off. At the marketing level, the company's sales platform has been fully migrated to Hangzhou. It jointly builds an online live streaming promotion platform with the German high-end off-road vehicle modification brand LUMMA using internet marketing to reshape the brand image. On the capital front, around the strategic goal of Zhenjiang State-owned Investment Holding Group Co., Ltd. to push Speed Auto into the capital market, the enterprise continuously improves the full industry chain layout from upstream R&D design and production manufacturing to terminal sales. In terms of development strategy, Speed Auto plans to build the Tianjin International Automobile Comprehensive Mall into a pilot that integrates functions such as exhibition and warehousing, and then promote this model to 5 to 10 major cities across the country. With the continuous impact of new energy MPVs on the traditional business vehicle market, Speed Auto is actively responding to electrification challenges, accelerating the iteration of intelligent cockpit technology and customized modification solutions, and is committed to continuing to lead the Chinese high-end automotive custom modification industry toward a more modern and intelligent future.