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VOYAH is a high-end smart new energy brand jointly created by Dongfeng Motor Corporation Limited. Headquartered in the Wuhan Economic and Technological Development Zone in Hubei Province, the brand is positioned around "high-end intelligence, core technology, full-domain safety, and ultimate comfort." It represents the critical move of the "national team" in the automotive industry into the high-end new energy sector. VOYAH has covered all categories of high-end models, including MPVs, SUVs, and sedans. It has not only established a strong presence in the 300,000 to 700,000 RMB price range but has also become the "First Brand for High-end New Energy of Central and State-owned Enterprises" by leveraging its comprehensive value chain self-control capabilities.
The development history of VOYAH is a sample of central automotive enterprises breaking institutional barriers and opening up the high-end new energy sector. Its predecessor can be traced back to the "h Department" secretly established within the Dongfeng Group in 2019, intending to explore the path of autonomous high-end new energy with the strength of the entire group. In March 2021, VOYAH's first model, VOYAH FREE, started pre-sale, officially moving from behind the scenes to the forefront; soon VOYAH achieved the leap from 0 to 100,000 vehicles, after which the time used to cross every 100,000 vehicle step continued to shorten — from 200,000 to 300,000 took only 7 months, becoming the first central SOE high-end new energy brand to reach 300,000 units in production scale in November 2025. On March 19, 2026, VOYAH officially listed on the main board of the Hong Kong Stock Exchange, creating the title "First Stock of Central SOE High-end New Energy", completing the entire listing process in only 4 months, highlighting the regulatory layer's clear empowerment for the internationalization development of high-quality new energy enterprises.
VOYAH has been the first to complete a full-category layout of SUV, MPV, and sedan among China's high-end new energy brands, forming a clear "Three Flagships + SUV Twin Stars" product architecture.
"Three Flagships" : VOYAH Dreamer is positioned as high-end MPV, 2025 can be said to be "for every 3 high-end MPVs sold, 1 is Dreamer", annual sales exceeded 80,000 units, product average price firmly stayed above 400,000 RMB. VOYAH Taishan created a new category of high-end full-size flagship SUV, major orders exceeded 10,000 units 21 days after listing, from starting large-scale delivery to breaking 5,000 units took only 26 days. VOYAH Light L focused on high-end flagship sedan, setting the industry record for the world's longest hybrid sedan pure electric range at 410km.
"SUV Twin Stars" : VOYAH FREE+ firmly held top three sales in the 200,000 to 300,000 RMB hybrid SUV market; The all-new VOYAH Zhiyin provides a large three-bedroom pure electric cockpit space for family users, ranking in the forefront of sales of 200,000 RMB level domestic pure electric models. At the Beijing Auto Show opened in April 2026, with the positioning of "Five-Seat New King", VOYAH Taishan X8 further strengthened the family spectrum, starting pre-sale orders broke 20,000 units in only 20 hours.
In 2025, VOYAH delivered a cumulative total of 150,169 vehicles throughout the year, a year-on-year increase of 87%, maintaining rapid growth for four consecutive years, with a compound annual growth rate of 73%; operating income jumped from 12.75 billion RMB in 2023 to 34.86 billion RMB, achieving an annual net profit of 1.02 billion RMB, successfully turning losses into profits, with gross margin stable at 20.9%, ranking ahead in the industry.
Entering 2026, VOYAH continued the momentum of high-quality growth. In the first quarter of 2026, cumulative delivery was 33,892 vehicles, up 30% year-on-year, of which 15,019 vehicles were delivered in March, up 50% year-on-year, up 80% month-on-month, delivering an impressive report card in the first month of successful listing on the Hong Kong Stock Exchange.
VOYAH's user value is also prominent: 55% of VOYAH Dreamer's replacement buyers came from traditional luxury brands such as BBA, brand Net Promoter Value is significantly higher than the average level of traditional luxury brands.
VOYAH has always adhered to independent R&D of core technology. As of April 2026, cumulative patents held are 6,102 items, among which the proportion of invention patents reaches 85%, and the patent growth rate ranks first among new energy vehicle enterprises.
In the field of electrification, VOYAH built the ESSA original smart electric architecture (the first native architecture compatible with multiple power modes globally) and the VOYAH Hai Smart Hybrid 800V All-domain High-voltage Power System. VOYAH Hai Smart Hybrid technology created a new paradigm of hybrid technology prioritizing "pure electric experience", supporting 5C ultra-fast charging, 360–410 km pure electric range, and completing incremental power replenishment in 12 minutes.
In the field of intelligence, in April 2025, the world's first "Tianyuan Smart Frame" architecture based on Level 3 conditional autonomous driving design was released, integrating the Qingyun Level 3 intelligent safety driving platform and Kunpeng Level 3 intelligent safety driving system, supporting high-level autonomous driving functions from the underlying architecture. At the same time, VOYAH collaborates deeply with Huawei, standard equipment of Huawei Qiankun Driving Assist and HarmonyOS Smart Cockpit across all categories, by superimposing Huawei's top technology with its own engineering foundation, built the automotive industry's first full-link, full value chain localization demonstration production line.
VOYAH independently built two national-level Industrial 4.0 smart factories in Wuhan, with a combined annual production capacity of 450,000 vehicles, with a new vehicle rolling off the line every 40 seconds. In terms of channels, covering 169 cities nationwide, layout of 508 channel stores, connecting 1.63 million cooperative charging piles, building a broad user reach and service network. In addition, VOYAH also creates a deep user-enterprise organizational mechanism in the form of User Co-creation Committee, etc., cumulatively having gained the trust and support of over 350,000 users.
VOYAH's globalization strategy takes "Deepening Europe, Layout Middle East, Enter RHD Market" three actions as a framework. In the second half of 2026, VOYAH will first launch the Dreamer Right-Hand Drive version, fully entering the RHD high-end markets such as the UK, Australia, Southeast Asia, achieving strategic extension from LHD to RHD. Currently entered global over 40 countries and regions markets, covering Europe, Middle East, Central Asia and other core regions.
Facing the "15th Five-Year Plan", VOYAH anchors the vision of "Aiming for China's Top High-end New Energy Vehicle Brand", launching two pillar battles of pure electric offensive and high-end value war — it is expected that by 2027 pure electric model sales share will exceed 50%, and simultaneously deploy ultra-fast charging ecosystem network to fundamentally solve pure electric anxiety from the experience end. Level 3 intelligent architecture has been the first to be mass-produced and landed, Kunpeng Driving Assist leaped from driving-parking integration to Level 3 all-scenario assisted driving. At the same time VOYAH released the ESG brand "Better VOYAH" for the first time, binding social responsibility, sustainability and daily operations deeply, establishing the long-term development strategy of moving from "China High-end Smart Manufacturing Card" to "World Class High-end New Energy Leader".
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