The Zhengzhou Nissan Rich 7 is a mid-to-high-spec pick-up truck positioned under the "comfortable joint-venture" ethos. Drawing on over 30 years of deep brand expertise in the pick-up segment, the Rich 7 builds upon Nissan's proven commercial vehicle DNA. Through comprehensive passenger-oriented enhancements, it is engineered to balance heavy-duty utility with everyday urban commuting comfort, serving as a flagship offering in Zhengzhou Nissan's pick-up truck line-up.
The Rich 7 is positioned in the mid-size pick-up truck segment, engineered to deliver levels of smart connectivity and cabin comfort that far surpass traditional commercial workhorses.
Market positioning: Joint-venture heritage, passenger-car-like refinement, high-performance powertrain, and lifestyle off-roading.
Design philosophy: The exterior embraces the rugged "Tiger Roar" design language, featuring an X-shaped front grille paired with full LED headlamp clusters for a bold stance and high road presence. The cabin mirrors the plush refinement of a family SUV, utilising extensive soft-touch upholstery, piano black trim accents, and a floating central touchscreen infotainment display to create an interior ambience well above standard commercial utility vehicles.
Core strengths: The model strikes an optimal balance between payload capacity and passenger comfort. Built on the proven Nissan Navara platform and powered by an upgraded Alliance-developed engine paired with passenger-car chassis tuning, it effortlessly tackles demanding job sites while delivering refined ride quality on paved roads.
Background: In 2022, as the market trend shifted rapidly towards passenger-focused pick-up trucks, Zhengzhou Nissan responded to regulatory updates and evolving consumer demand by introducing the all-new Rich 7, establishing a comprehensive product strategy catering to both commercial and lifestyle buyers.
Evolution and expansion:
Launch and market debut (2022): The Rich 7 was officially launched with a comprehensive line-up spanning turbodiesel and petrol engines, 4x2 and 4x4 drivetrains, and manual as well as automatic transmissions, quickly building an extensive portfolio of over 30 variants.
Continuous technical updates (2023–2025): The brand progressively introduced specialised lifestyle variants, including the off-road-focused "Forest Edition" and the factory-modified "Tiger Roar Edition", broadening its customer appeal from commercial logistics operators to outdoor lifestyle and 4x4 enthusiasts.
Electrification push (2025 onwards): In step with growing market demand for electrified utility vehicles, the pure-electric Rich 7 EV joined the stable, offering a zero-emission drivetrain tailored for green urban logistics and environmental initiatives.
Current status in 2026: As of 2026, the Rich 7 remains a core pillar for Zhengzhou Nissan. Retaining its joint-venture build quality, its smart tech suite (such as remote telematics and smart voice command) alongside dedicated off-road equipment (including differential locks and raised air intakes/snorkels) fully matches modern mainstream passenger pick-up standards.
Competitive landscape: In the RM100,000 to RM200,000 price bracket, the Rich 7 competes directly against contenders like the GWM Poer and Jiangxi Isuzu Lingtuo/Ruimai. Backed by solid Nissan platform engineering and battle-tested durability, it has established an enduring reputation among engineering fleets and commercial operators requiring uncompromised reliability.
Customer reception: Owners widely praise its "punchy performance" and "solid, planted chassis". Particularly across demanding terrain and long-distance heavy-haul duties, its superior gradeability and torsional rigidity have earned it high regard as an utterly dependable workhorse.
Powertrain architecture: Power comes from either the Renault-Nissan-Mitsubishi Alliance-developed M9T turbodiesel engine or a 2.0T turbocharged petrol engine, mated to a ZF 8-speed automatic gearbox. This powertrain pairing delivers a potent mix of robust low-end torque and impressive fuel economy.
Chassis engineering: Built on Nissan's Zone Body safety cell with a fully boxed ladder frame, the chassis incorporates a five-link rear suspension with variable-rate coil springs. This setup ensures heavy load-hauling capability while significantly enhancing high-speed cruising stability and cornering composure.
Off-road capability: Equipped with a BorgWarner electronically controlled part-time 4WD system, the vehicle features an Eaton rear differential lock, Hill Descent Control, and Hill Start Assist, offering robust obstacle-clearing ability across gravel, deep mud, and mountainous tracks.
Smart connectivity: The onboard next-generation connected telematics system supports Over-the-Air (OTA) updates, smartphone remote vehicle controls (digital access sharing, vehicle locator, and remote air-con pre-conditioning), and intelligent voice recognition, completing its transformation from a utilitarian work truck into an intelligent lifestyle vehicle.
Moving past 2026, key development priorities for the Rich 7 line-up include:
Scenario-specific customisation: Continuously rolling out purpose-built editions tailored for harsh environments—such as extreme cold, high temperatures, and high altitudes—further expanding its commercial fleet footprint.
Comprehensive green transition: Accelerating the rollout of the Rich 7 EV and alternative electrified powertrains to comply with low-emission logistics mandates across global markets.
Digital ecosystem enhancements: Delivering regular OTA software updates to refine chassis control algorithms and head unit functionality, safeguarding product competitiveness throughout the vehicle's entire lifecycle.
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