On June 1, Great Wall Motor released sales data for May 2026. New car sales for the month were 100,399 units, a slight decrease of 1.79% compared to the same period last year. However, looking at the cumulative performance from January to May, total sales reached 475,815 units, a 3.64% year-over-year increase. The cumulative growth rate has turned positive, and the core business remains solid.

The domestic passenger car market overall faced pressure in May, with only a few top domestic brands achieving month-over-month growth. In this environment, Great Wall maintaining the monthly sales threshold of 100,000 units was not easy in itself. More noteworthy is that behind this report card lie two entirely different growth curves—the rapid progress of the overseas market and the uneven performance among its sub-brands.

The most milestone change in May sales comes from the overseas business. Data shows Great Wall Motor's export volume reached 50,688 units that month, a sharp 46.75% year-over-year increase. The proportion in total sales broke through 50% at 50.49%. In other words, for every two cars sold by Great Wall, one is driven away by overseas consumers. This marks the first time Great Wall Motor's export share exceeds domestic sales, signifying its globalization strategy has officially upgraded from an "added bonus" to "half the market".

Looking at the entire domestic brand camp, exports are becoming the common growth pole for all top automakers. In May, Chery's export share was as high as 73.39%, while BYD reached 41.89%. Great Wall entered the first tier of exports with a share exceeding 50%. According to the 2026 overseas sales target of 600,000 units set at the beginning of the year, 231,300 units were completed in the first five months, the progress bar pulled to about 38.6%. Considering the second half of the year is usually the peak season for overseas delivery, the pressure to complete the annual target is not great, and there might even be a possibility to increase it.

From the perspective of regional layout, Great Wall's overseas strongholds are concentrated in Eastern Europe, Central Asia, the Middle East, and Southeast Asia. The Thailand factory has achieved localized production and radiates to surrounding areas. The recognition of models such as Tank and Pickup in the Middle East market continues to rise. From "Product Going Global" to "Ecosystem Going Global", Great Wall's globalization story is moving from quantitative change to qualitative change.

Beneath the total volume of 100,000 units in May, the performance divergence among the five major brands is significant.

WEY sold 8,119 units that month, a 31.78% year-over-year increase. As the high-end representative of Great Wall, WEY gradually opened the high-end market with configuration upgrades on models such as Gaoshan and Lanshan (such as Coffee AI Sound audio, new smart cockpit). ORA even welcomed a highlight moment. May sales were 6,018 units, skyrocketing 206.88% year-over-year. Although the base last year was low, such double-digit growth still indicates that ORA's brand recognition in the pure electric compact car market is accelerating its return.

GWM Pickup continues to play the role of a "stabilizer", selling 13,628 units in May. The Great Wall Cannon series continues to lead the sub-market.

At the other end of the growth spectrum, the two pillar brands Haval and Tank are both under pressure. Haval sold 55,478 units in May, a 3.84% decline year-over-year. Although the volume is still the largest, this downward signal is worth being alert - the compact and mid-size SUV market is experiencing a fierce impact from new energy competitors. Tank brand sold 17,067 units in May, a significant 18.34% drop year-over-year. The demand for the hard-core off-road market has obvious cyclical characteristics. After the explosive growth in the early stage, it has entered a rational correction interval, which belongs to normal fluctuations, but it also reminds Tank to accelerate product iteration and new energy steps.

In addition, Great Wall Motor has previously clearly stated that in 2026 it will focus on terminal channel upgrades, product matrix enrichment, and brand awareness enhancement. From the brand performance in May, the implementation of this strategy has become imperative.

On the new energy track, Great Wall Motor sold 30,447 new energy vehicles in May. Horizontal comparison with peers—BYD's single-month new energy has exceeded 350,000 units, Geely broke through 130,000 units, and Chery also passed the 100,000 unit threshold—Great Wall still has considerable catching-up space in the new energy segment. ORA's high growth is gratifying, but the absolute volume is relatively small, and its structural contribution to the entire group is limited.

On the product front, May was exactly the intensive landing period for multiple heavy new cars from Great Wall. WEY flagship six-seat SUV "V9X" went on sale on May 18. Relying on the positioning of the first mass-produced model of the Guiyuan S platform, dual VLA large model AI agents, and hard-core configurations such as standard rear-wheel steering + dual-chamber air suspension for the entire series, it bears the task of breaking through the brand upward. Haval Mongoose PLUS went on sale on May 15. With "5-seater + 7-seater" dual layout, Hi4 electric four-wheel drive, and up to 255km CLTC pure electric range, it focuses on the 160,000-200,000 yuan boxy SUV market. These new cars take time from listing to batch delivery. May data has not fully reflected their contribution. True volume increase may have to wait until the second half of the year.

Beyond sales, Great Wall Motor's Q1 2026 financial data also reflects the pain of the transformation period. Q1 revenue grew year-over-year, but net profit attributable to the parent company was only 945 million yuan, a significant 46.01% drop year-over-year. The company explained that the decline in net profit was mainly affected by exchange rate fluctuations brought by last year's same period exchange gains, which is a non-recurring factor.

More importantly, the long-term layout at the strategic level. In January this year, Great Wall officially released the Guiyuan Vehicle Platform. This platform is compatible with five power forms: fuel, hybrid, plug-in hybrid, pure electric, and hydrogen fuel cell. The parts universality rate is as high as 80%. The unification of this underlying capability will provide systematic advantages for subsequent model cost control and product iteration, which is the core chip for Great Wall to cope with competition in the next five years.

From an industry perspective, the Chinese auto market in May 2026 has clearly presented a structural characteristic of "weak domestic demand, strong exports". Great Wall Motor proved itself occupying a favorable position in this wave of going global with an export share exceeding 50%. In the second half of the year, with the continuous volume increase of overseas markets, the delivery ramp-up of domestic new cars, and the further effort of new energy products, whether Great Wall can achieve a double breakthrough in total volume and structure is worth continued attention.

May's 100,000 unit sales volume is a passing paper, but also a differentiated test paper. Overseas market surpassed domestic for the first time, writing new coordinates in Great Wall's globalization process; WEY and ORA's high growth provided imaginative space for brand upward; Haval and Tank's decline sent a clear signal that competition upgrades must be accelerated.

"If you don't go global, you're out" is becoming a true portrayal of the 2026 Chinese auto market. Great Wall gave its own answer with an export share exceeding half. The highlights to watch next are clear: Whether overseas volume can maintain high growth, whether new energy products can break the "low base" label, and whether the new cars launched intensively in May can rapidly ramp up volume at the terminal. The 2026 elimination round continues, and Great Wall has already prepared an extra moat for itself.

Sudah tidak tersembunyi lagi, Denza Z9 GT Edisi Chopard yang semakin popular baru-baru ini, telah mendorong laluan penyediaan khas BYD ke tahap baharu.

Sebagai satu-satunya kenderaan buatan tangan kelas atas di dunia, kenderaan ini ditampilkan di Galah AmfAR Cannes, dan dijual dengan harga 700,000 Euro (kira-kira 5,525,600 Yuan RMB) melalui palu lelong, menjadikan seni bina kenderaan tinggi China diakui secara rasmi oleh kalangan mewah global.

Sebagai rujukan, harga jual Denza Z9 GT di dalam negara bermula dari 269,800 Yuan, manakala di Eropah harganya bermula dari 117,500 Euro (kira-kira 927,500 Yuan RMB).

Chopard ditubuhkan pada 1860, berspesialisasi dalam pembuatan jam tangan mewah dan reka bentuk serta pembuatan permata, terkenal dengan kemahiran tangan yang cemerlang dan gaya reka bentuk yang moden serta dinamik. Dibina bersama Chopard, Denza Z9 GT Chopard juga menjadi 'karya seni permata yang bergerak'.

[Denza Z9 GT Chopard]

Denza Z9 GT Chopard dihiasi dengan jalur emas eksklusif Chopard pada rupa luar, mempunyai kualiti berkilau seperti permata kelas atas.

Interiornya ditanam dengan amethyst berharga yang sepihak asal Chopard, mempamerkan kemewahan sepenuhnya dalam permainan cahaya dan bayang.

Seterusnya, bantal kepala kerusi menggunakan sulaman tangan yang halus, diukir dengan logo 'C' ikonik Chopard; perincian seperti karpet cahaya selamat datang, panel pengecasan tanpa wayar, antaramuka tema kawalan tengah, juga secara menyeluruh memasukkan elemen jenama eksklusif Chopard.

Seterusnya, Chopard khas mempersembahkan dua biji jam tangan, membentuk set jam tangan eksklusif 'Milik Lelaki & Wanita'.

Kedua-dua jam tangan itu dibuat daripada emas 18K berwarna merah jambu, sama-sama melambangkan ketepatan, keanggunan dan kemewahan kontemporari.

Di antaranya, dial jam tangan siri Happy Sport 36mm dihiasi dengan berlian berkilau menggunakan teknik pemasangan salji, dan menggabungkan corak Denza Z9GT; jam tangan siri Alpine Eagle 41mm menggunakan reka bentuk klasik minimalis yang retro, dan menggabungkan elemen eksklusif Denza pada bahagian belakang jam.

Seterusnya, pereka kulit Shiro juga membuat set bagasi eksklusif secara tangan untuknya, menjadikan Z9GT melampaui kenderaan itu sendiri, menjadi sebahagian daripada gaya hidup mewah lengkap dan visi seni.

[Makin Membaik]

Dari Z9GT dilancarkan di Opera House Paris pada April tahun ini, hingga kali ini muncul di Galah AmfAR Cannes, Denza di pasaran Eropah bukan hanya membincangkan konfigurasi dan parameter, tetapi menggunakan gaya hidup mewah sebagai penghubung untuk membuka pintu kalangan elit Eropah.

Dan transaksi harga tinggi 700,000 Euro, lebih merupakan pengesahan terbaik bagi kekuatan kereta elektrik tinggi China.

Sudah tentu, kami juga tahu, Denza Z9 GT Chopard bukanlah percubaan pertama BYD di pasaran penyediaan khas.

Sebagai karya puncak Yangwang, Yangwang U9 Xtreme had 30 unit di seluruh dunia, harga melebihi 20,000,000 Yuan, seketika dipaparkan telah diperebutkan oleh pengumpul top global, Tuan Pratarnwong Phornprapha, pengumpul peribadi Thailand, dan pelumba terkenal Brazil Leo Sanchez serta selebriti antarabangsa lain semuanya pemiliknya.

Apabila model tinggi negara dapat dijual dengan harga tinggi di pasaran antarabangsa, apabila keupayaan pensuisan jenama China setaraf dengan yang terbaik di dunia, zaman tinggi untuk kereta China, sudah tiba.

Dari Yangwang U9 Xtreme membina supercar kelas koleksi dengan prestasi tertinggi, hingga Denza Z9 GT Edisi Chopard mencapai puncak kalangan mewah global dengan kerjasama antarabangsa, laluan penyediaan khas BYD meningkat setapak demi setapak, jelas dan teguh, masa depan pasti memancarkan lagi keajaiban kemewahan Timur.