國內硬派越野產業正處於結構性變革週期,細分市場由過去小眾圈層消費轉向大眾化規模化發展,賽事賦能量產已經成為自主品牌技術迭代的標準化路徑。隨着國產供應鏈體系完善與戶外消費需求持續擴容,2025 年國內硬派越野車整體銷量突破 35 萬輛,行業增速常年領跑乘用車大盤,各大車企紛紛借助環塔等頂級拉力賽事完成產品可靠性摸底與技術落地轉化。不同於新能源車企聚焦極速與風阻優化的技術路線,傳統燃油硬派越野品牌選擇長距離極限拉力作為產品驗證載體,2026 環塔拉力賽落幕之後,212 越野車落地青島收官慶典,這場行業聚會不僅複盤車隊賽事成績,更完整釋放品牌依托賽事打通研發量產後市場用戶培育全鏈條的產業佈局,為國內老牌越野品牌轉型升級提供可參考的落地範本。

極限賽事完成量產技術規模化驗證
本屆環塔拉力賽總里程 7500 公里,戈壁荒漠高溫沙塵與連續交叉路況構成天然全工況可靠性測試環境,行業普遍將環塔 T2.1 量產組別視為民用硬派越野車的權威性能考場,參賽規則限定核心動力底盤架構必須沿用量產原廠規格,大幅壓縮車企重度改裝空間,成績含金量直接映射整車原廠製造水準。212 車隊選用近乎原廠狀態的 T01 車型出戰,直面一眾搭載 3.0T 大排量動力的合資與自主品牌賽車,依托 2.0T 動力總成實現跨級別競技,SS10 至 SS13 四個賽段拿下兩冠一亞,成為 T2.1 廠商組別唯一全員完賽品牌並斬獲組別亞軍,成績背後是整套動力與底盤系統經過極端工況的實測背書。
車輛核心硬件全部沿用量產在售配置,2.0T 發動機搭配采埃孚 8AT 變速箱與博格華納大分動器的動力組合,在滿載拖拽爬坡場景下實現媲美大排量車型的低扭輸出,4L 模式 2.64 倍扭矩放大設計經過長途不間斷實測優化。非承載車身搭配前後整體橋的經典越野架構,依托整車鍍鋅板材與底盤專項調校,解決傳統硬派越野車身易形變底盤鏽蝕的行業通病。乘員艙結構強化帶來 16% 頂部承載力提升,籠式車身搭配全景影像緊急救援配置,完成越野性能與民用安全配置的同步驗證。

從產業維度觀察,這套原廠車極限參賽模式省去實驗室高額模擬測試成本,把戈壁極端環境下零部件損耗動力衰減等實測數據反向輸入研發體系,縮短產品改良週期,是國產越野降本增效的典型落地模式。
全鏈路佈局完善國產越野產業生態閉環
賽場數據落地民用產品轉化,是賽事產業化最核心的落地環節,212 依托環塔實測數據推進改裝套件商用化,全套包含底盤護甲防脫輪轂專業輪胎脫困裝備的環塔同源改裝產品登陸官方商城,補齊國產越野後市場原廠改裝品類缺失短板。長期以來國內越野改裝市場以第三方作坊產品為主,配件兼容性與可靠性缺乏權威測試,原廠賽事套件落地可以規範化細分後市場,推動越野改裝從非標改裝走向標準化量產,完善整車製造之外的產業鏈配套環節。
品牌同步敲定多場海內外頂級賽事參賽規劃,喀爾拉力賽馬來西亞沙巴雨林賽阿拉善 T3 與 2027 環塔悉數納入賽程,持續以不同地貌賽事完成多場景技術標定。面向終端用戶啟動 2027 環塔民間車手招募,攜手職業車手韓魏搭建專業越野培訓學院,打通普通車主學車練車參賽的完整通道。這套佈局跳出單一車輛銷售的傳統車企盈利模式,向上依托賽事迭代整車技術,向下延伸改裝配件與駕駛培訓業務,形成產品賽事服務三位一體的產業閉環。

產業模式革新映照國產越野發展大勢
212 借環塔賽事完成產品驗證與產業佈局的系列動作,映射國內老牌硬派越野產業轉型升級的共性邏輯。中國汽車產業的成熟體現於細分賽道多元化突破,新能源品牌深耕三電極速技術,硬派越野品牌扎根長距離可靠性與全產業鏈建設,兩條路線並行夯實中國製造整體實力。過去國產硬派長期受制於核心配件依賴進口研發成本居高不下,如今依托環塔等本土頂級賽事完成整車與零部件同步實測,疊加國內完備的上游下游供應鏈配套,逐步擺脫外資技術桎梏。從單一車型生產到賽事研發改裝銷售車手培育全鏈路運營,212 的發展路徑代表國產越野由產品製造向生活方式服務商轉型的大勢。


June 1, the 2026 China Hinta International Rally concluded in Xinjiang. The 212 Off-road Team, making its debut, competed in a 7,500 km total distance and 3,400 km of special stages under extreme conditions, becoming the sole 100% finish brand in the T2.1 Production Group Manufacturer Team, ultimately securing the runner-up position in this category. Despite the displacement disadvantage of a 2.0T engine against 3.0T, the 212 T01 proved the mass-produced reliability of rugged Chinese off-road vehicles with a full team finish.
This Hinta Rally was called "the hardest in history," with desert stages accounting for over 60%. Extreme heat, no-man's land marathons, continuous knife-edge slopes, and "deep potholes" posed severe tests for vehicle power, chassis, and body rigidity. In the fiercely competitive T2.1 Production Group, the 212 T01 competed as a near-stock mass-produced vehicle—only equipped with safety gear such as roll cages and racing seats, while the core powertrain and chassis structure remained identical to the market version.
In the first stage SS1, the 212 T01 secured third place in the class; in the SS3 stage, amidst the dangerous situation of over 30 race cars suffering tire blowouts and more than ten withdrawals, it became the only 2.0T manufacturer team to complete the class. In the SS5 stage with the highest elimination rate, the team held its ground under pressure and secured 3rd and 4th place in the class with a 100% completion rate. Entering the devil stages in the second half, Car Groups 265 and 266 won the class championship in SS10 and SS11 consecutively, and secured the runner-up position in SS12 again. Finally, the 212 Team secured the runner-up position in the T2.1 Production Group Manufacturer Team and became the only brand in the entire event to achieve a full team finish in the T2.1 Production Group.
In off-road races with high intensity and long distance like Hinta, the completion rate itself is the most intuitive indicator of reliability. The T01's powertrain maintained stable output under alternating high temperatures and high loads; its suspension travel and tire grip withstood the test in river sections dense with cross-axles and "deep potholes". Under the impact of hidden holes in the gravel riverbed, the high anti-torsion rigidity body maintained postural stability. There were no involuntary vehicle entrapments throughout the journey, verifying the vehicle's mechanical quality and durability in extreme environments. The Explorer 01, which simultaneously undertook logistical support tasks, delivered maintenance equipment and spare parts on time after each race car returned daily, guaranteeing the team's sustained combat capability. This "racing as testing" model is becoming an accelerator for 212 technology iteration.
The 212 T01's mass-produced vehicle performance relies on the "Knight" and "Expedition" two technical platforms released by the brand at the Beijing Auto Show. The "Knight" platform adopts front and rear five-link solid axles with a body-on-frame structure, supporting gasoline, diesel, and hybrid systems; both T01 and Explorer 01 were born from this platform. The "Expedition" platform is positioned as an all-scenario intelligent off-road architecture. The release of these two platforms marks 212's shift from single-vehicle production to systematic technology output.
Outside of racing, 212's global layout is advancing simultaneously. Currently, its global sales network covers over 80 countries and regions, with overseas subsidiaries and offices established in the UAE, Mexico, Indonesia, etc. It has built 9 global parts distribution center warehouses and implemented multiple KD assembly projects in Southeast Asia, Central Asia, and the Middle East. It will continue to expand in Latin America and Africa in the future. From track verification to the global market, 212 is building a closed loop of "Events-Technology-Products-Service".
On the Hinta race track, the team once stopped voluntarily to rescue trapped opponents; a young boy who specially came from 200 km away received a cap gifted by the driver. These details convey the off-road spirit: Exploration, Passion, and Mutual Aid. In China, 212 cultivates off-road culture through activities such as the "Wild Joy Day" Music Party and G212 National Road Exploration Tour; overseas, from Dakar to Malaysia Sabah Rainforest Race, from Mille Miglia classic car rally to the US SEMA Show, 212 is bringing the Chinese off-road brand into the global perspective.
From full team finish to global layout, the 212's answer sheet at Hinta is not only a score sheet but also a public demonstration of mass-produced vehicle extreme reliability. When Chinese off-road brands dare to verify products with the harshest tracks and convert verification results into quality commitments perceivable by consumers, the trust assets of "Made in China" in the field of rugged off-road vehicles are accumulating.

6 月初,2026 中國環塔國際拉力賽完賽。
首次以廠商隊身份出征嘅 212 越野車車隊,用接近原廠狀態嘅 T01 量產車跑曬 7500 公里全程——T2.1 量產組廠商隊中唯一 100% 完賽嘅品牌,SS10~SS13 賽段斬獲兩冠一亞,最終獲得組別廠商隊亞軍。

參賽車輛基本就係市售 T01 嘅動力總成:2.0T 引擎(185kW/410N·m)+ 采埃孚 8AT + 博格華納分時四驅,4L 模式扭力放大 2.64 倍。非承載式車身、前後整體橋(五連桿)係佢敢跑環塔嘅底子——呢種結構公路舒適性吃虧,不過喺戈壁炮彈坑、交叉軸路段抗扭性強,車身唔容易變形。
連續 17 日高負載、高溫、沙塵環境下無重大機械故障完賽,至少說明呢套動力同底盤嘅基礎可靠性經住咗比日常用車嚴苛得多嘅考驗,而不單係宣傳話術。

212 宣佈即將上線官方商城嘅環塔改裝套件(車底護甲、防脫輪轂、越野胎等),並啟動 2027 環塔用戶車手招募,聯手韓魏成立冠軍越野培訓學院——試圖將賽事資源同普通用戶打通,而不單係停留在品牌曝光層面。

達喀爾、馬來西亞沙巴雨林賽、阿拉善 T3 亦已列入規劃,"以賽促研"能否反哺量產車品質提升,先係 212 真正要證明嘅下一篇章。
一句話總結:如果你明確想要一臺帶大樑嘅硬派越野、一年真係能跑幾次非鋪裝路,T01 係目前 15 萬級少數堅持前後整體橋嘅正經選項。

June 6, the 212 Off-road Vehicle Huan Ta Closing Ceremony was held in Qingdao.

In the just concluded 2026 China Huan Ta International Rally, the 212 Off-road Vehicle team competed with mass-produced vehicles close to stock condition. During the 7,500 km extreme journey, they completed the cross-level challenge of '2.0T vs 3.0T', successively achieving 'two championships and one runner-up' in stages SS10-SS13. Finally, they became the only brand in the T2.1 Mass Production Manufacturer Team to complete 100% of the race, and won the runner-up title for the Manufacturer Team in that category.
The participating vehicle T01 this time has no heavy race modifications. It is equipped with the Huan Ta same powertrain -- 2.0T engine and ZF 8AT transmission. After testing throughout the event, the low-end torque burst is powerful, comparable to large-displacement models during Gobi climbing and full-load towing. Combined with BorgWarner large transfer case, high/low speed switching is swift. In 4L mode, torque can be amplified 2.64 times, achieving torque distribution on demand, ensuring stable power output during long-distance travel and less prone to failure. In terms of body structure, T01 adopts a non-load-bearing body with front and rear solid axles. The body does not deform when driving on off-road bumpy roads or potholes, and torsional rigidity is maxed out during heavy-load crossing. The chassis is specially optimized for Huan Ta extreme road conditions, ready to adapt to various complex road conditions straight from the factory. The entire body uses galvanized plates, fearless of Gobi gravel scrapes and not easy to rust. Additionally, T01 reinforces the roof load-bearing capacity of the passenger cabin with a 16% performance improvement. Combined with cage passenger cabin design, 540° panoramic imaging, dash cams, and emergency rescue call functions, it provides all-round protection for passenger safety.

In order to let more users personally feel the charm of the Huan Ta event, 212 announced that the Huan Ta modification kit will soon be available on the official store. The kit covers chassis armor, anti-departure wheels, off-road tires, and recovery equipment, etc., aiming to endow users' beloved cars with stronger off-road strength. From the strict verification on the extreme racing field to the continuous deepening of the user ecosystem, 212 is relying on the deep interaction between events, products, and users to help ordinary people realize their off-road dreams. Mr. He Zhaopeng, General Manager of 212 Off-road Vehicle Marketing, stated: "212 wants to popularize off-road culture, letting the seed about distance and dreams in the hearts of more people have the opportunity to take root and grow."

Regarding future event plans, 212 also stated that the Dakar Rally, Malaysia Sabah International Rainforest Rally, Alxa T3 Challenge, and a series of top domestic and international events such as the 2027 Huan Ta Rally are all in the planning stage. 212 will continue to promote research through racing. At the same time, 212 has officially launched the 2027 Huan Ta User Driver Recruitment Plan and will partner with Han Wei to establish the Champion Off-road Training Academy, providing users with systematic pre-race guidance and racing opportunities. Through polishing products via events and empowering users through training, 212 is step by step realizing the vision of public off-roading, allowing every 212 to carry the user's own Huan Ta dream.

6 月 6 日,212 越野車環塔完賽慶典喺青島舉行。韓喬生、車手韓魏、廠商同用戶車隊嘅賽車手、賽事後勤團隊等環塔親歷者齊集現場,共同回顧 212 越野車隊國際拉力賽全程式,分享長達 7500 公里極限越野嘅參賽經歷同收穫。

在剛剛結束嘅 2026 中國環塔國際拉力賽中,212 越野車隊以近乎原廠狀態嘅量產車出戰,喺全程 7500 公里嘅極限征途入面,車隊完成"2.0T 對陣 3.0T"嘅大排量車型嘅越級挑戰,接連喺 SS10-SS13 賽段斬獲"兩冠一亞"嘅佳績,最終,212 成為 T2.1 量產組廠商隊唯一 100% 完賽嘅品牌,且榮獲該組別廠商隊亞軍。
本次嘅參賽車輛 T01 車型無重度賽事改裝,原廠標配嘅 2.0T 引擎同採埃孚 8AT 波箱,經過賽事全程檢驗,低扭爆發力出色,喺戈壁爬坡、滿載拖曳場合下,性能唔輸大排量車型。車輛搭配博格華納大分動箱,高速低速切換反應靈敏,開啟 4L 模式後扭矩可放大 2.64 倍,確保長途穿越動力輸出穩定且唔易出故障。車身結構方面,T01 採用非承載式車身搭配前後整體橋,輔以專項調校嘅強化底盤,面對越野顛簸路面同砲彈坑路段中,車身依舊穩固不變形,全車採用鍍鋅板車身,可有效抵禦戈壁碎石刮蹭同風沙腐蝕。安全層面同樣表現出色,T01 將乘員艙頂部承載力提升 16%,配合籠式車身結構搭配 540°全景影像、行車記錄儀以及緊急呼叫救援等功能,全方位守護駕乘人員安全。

為咗畀更多用戶切身體驗環塔賽事嘅魅力,212 宣佈環塔改裝套件即將上架登陸官方商城。套件涵蓋底盤護甲、防脫輪轂、越野輪胎及脫困救援裝備等。車主唔使大幅度改动车身,就能快速升級越野硬件,輕鬆實現越野夢。對此,212 越野車營銷公司總經理何兆鵬表示:"212 要將越野文化普及,畀更多人心底嗰顆關於遠方同夢想嘅種子,有機會生根發芽。”

賽事佈局方面,212 已敲定全球化越野賽事版圖:達喀爾拉力賽、馬來西亞沙巴國際雨林賽、阿拉善 T3 挑戰賽及 2027 環塔拉力賽等國內外頂級賽事全部列入規劃,212 將持續以賽促研,依托極端賽事持續打磨產品。同時,212 正式啟動 2027 環塔用戶車手招募計劃,並將攜手韓魏成立冠軍越野培訓學院,面向全國車主提供系統化越野教學、賽前集訓、賽事參賽等全鏈條服務同賦能。
總結
如今國內硬派越野領域,唔少品牌會依靠重度改裝車型來衝擊賽事成績,而 212 始終堅持原廠量產車參賽,佢唔係單純情懷營銷嘅思路,而係透過環塔等極端賽事反向迭代、優化量產車型,將賽場沉澱嘅專業越野技術惠及每一位普通消費者。

Recently, the 212 off-road vehicle's Ring-Tar rally closing ceremony was held in Qingdao. Famous sports event host Han Qiaosheng, professional race car driver Han Wei, manufacturer team drivers, user team drivers, and technical logistics teams—this group of people who just returned from a 7,500-kilometer extreme journey—did not wear suits, yet stood as the most authentic scene in the off-road market. A closing ceremony, organized by 212, became a brand manifesto: Don't pile specs on me; only daring to drive the car into Ring-Tar counts as true confidence.
Strictly speaking, 212's Ring-Tar report card was mailed out starting from June 1st. But more worth the industry's attention than the final ranking is the content quality of this report card.
This year's Ring-Tar Rally total mileage is 7,500 kilometers, with 3,400 kilometers in special stages, desert proportion exceeding 60% for the first time, ground temperature highest exceeding 60°C. T2.1 mass production group race rules stipulate vehicles retain original mass-production chassis and powertrain, engine, transmission, and chassis core components are completely consistent with the retail version. Any new automotive force understands: this is not a showground, but a genuine all-condition extreme test field.
It was exactly on such a racecourse that the 212 team participated with mass-produced T01s in near-original factory status, facing a group of opponents equipped with 3.0T large-displacement power, completing a "2.0T vs 3.0T" cross-level challenge. In the four key stages SS10 to SS13 of the latter half of the race, the team sequentially achieved excellent results of two championships and one runner-up. It is worth noting that in SS5 "Devil Stage" with a pass-out rate exceeding 30%, both 212 car groups finished smoothly. Finally, 212 became the only brand in the T2.1 mass production group manufacturer team to achieve 100% completion for all members, and won the group runner-up.
This was not achieved by luck. The Gobi, sand ridges, crossover axles, and shell pits of the Ring-Tar venue will not cooperate with any brand's press release. Being able to finish the race is itself the hardest-core product power certification.
Returning to the technical dimension, the T01's performance is worth digging deeper.
The powertrain used by the participating vehicles is no different from the civilian version: 2.0T engine matched with ZF 8AT transmission, combined with BorgWarner large transfer case, in 4L mode torque can be amplified 2.64 times. This means all climbs, towing, sandy starts experienced during the 7,500-kilometer race—every throttle press, is the same system that ordinary consumers step on when test-driving at a 4S dealership.
At the chassis level, the T01 adopts a body-on-frame structure with front and rear solid axle architecture, specially tuned for Ring-Tar extreme road conditions. From track feedback, this architecture shows outstanding torsional resistance when carrying heavy loads crossing obstacles, maintaining stable body posture on high-intensity bumpy sections. The whole vehicle uses galvanized body panels, showing no significant rust issues after scraping on Gobi gravel. Reinforced passenger compartment structure brings a 16% increase in top load-bearing capacity, combined with cage body, 540° panoramic image, and emergency call rescue functions, completing the two-way verification of off-road performance and safety configuration.
Feeding back nearly 10,000 kilometers of extreme condition test data into product development is the most direct implementation of 212's "Racing Promotes Research" concept—rather than doing high-cost simulation in the laboratory, it is better to let the product run out the answer in the Gobi.
But the core that the industry should truly focus on is 212's second-layer layout beyond the races.
At the celebration scene, 212 announced that Ring-Tar modification kits are about to land on the official mall, covering chassis armor, anti-slip rims, off-road tires, and extraction and recovery equipment. If participating in Ring-Tar is a technical verification, then the launch of modification kits is to make verification results reach end users. For a long time, the domestic off-road modification market has been dominated by third-party accessories, with accessory compatibility and reliability lacking systematic testing. The landing of original factory race kits, to some extent, is regulating the segmented after-market, promoting off-road modification from non-standard to standardized.
Deeper changes lie in the reconstruction of user participation mechanisms. 212 simultaneously launched the 2027 Ring-Tar user driver recruitment plan, and will work together with professional race car driver Han Wei to establish a Champion Off-road Training Academy, providing systematic pre-race guidance and racing opportunities for ordinary users. This points to a larger industrial proposition: shifting from the past single "car selling logic" to a "Product-Race-Service" trinity industrial loop that relies on race iteration upwards and extends modification accessories and driving training services downwards.
212 Off-road Vehicle Marketing General Manager He Zhaopeng stated at the celebration scene: "212 wants to popularize off-road culture, giving more people the opportunity for that seed about distance and dreams in their hearts to take root and sprout." Behind this sentence is a complete operating logic: establishing trust and credibility through races, lowering entry barriers and cultivating user assets through training, taking over consumption demands through official modification kits—every step is building a user mind entry unique to 212.
212 also announced future race plans. The 2027 Ring-Tar Rally will continue to become a core schedule, Dakar Rally, Malaysia Sabah International Rainforest Race, Alxa T3 Challenge and a series of domestic and international top-tier races are all in the planning. Worth noting is that in the early 2026 Dakar Rally, the T01 as a support car successfully escorted the team to finish the race with 26th place in the Car Group and first place in the Chinese Team. From Dakar to Ring-Tar, from desert to rainforest, the expansion of the race map means the product will be tested in more extreme environments, and technical accumulation will continue to iterate accordingly.
For 212, Ring-Tar is not the end, but a new starting point. This report card opened in June this year will, in the upcoming global race map, use longer tracks and more complex road conditions to test the true color of a brand moving from "National Memory" to "World Symbol".
The most interesting thing about this closing ceremony is that it did not stay on a report card. 212 turned Ring-Tar from a "Race" into an open, uncut launch site, and then returned the technology results verified on the race track to users. In this era of excessive packaging in automotive marketing, this "no more acting, laying cards on the table" posture might be more persuasive than any advertisement.

6月6日,212越野车环塔收官庆典在青岛举行。著名体育赛事主持人韩乔生、职业赛车手韩魏、212越野车厂商队车手、用户队车手以及技术后勤团队等环塔亲历者齐聚一堂,共同回顾了212越野车车队在本届环塔拉力赛中的极限征程。

在刚刚落幕的2026中国环塔国际拉力赛中,212越野车车队以接近原厂状态的量产车出战,在总里程7500公里的极限征程中,完成“2.0T对阵3.0T”的越级挑战,接连在SS10-SS13赛段斩获“两冠一亚”的佳绩,最终成为T2.1量产组厂商队唯一100%完赛的品牌,且荣获该组别厂商队亚军。
本次的参赛车辆T01无重度赛事改装,其搭载环塔同款动力总成——2.0T发动机与采埃孚8AT变速箱,经过赛事全程检验,低扭爆发强劲,在戈壁爬坡、满载拖拽时媲美大排量车型;配合博格华纳大分动器,高低速切换迅捷,在4L模式下可将扭矩放大2.64倍,实现扭矩按需分配,确保长途穿越动力输出稳定且不易故障。车身结构方面,T01采用非承载式车身搭配前后整体桥,在越野颠簸路面与炮弹坑中行驶车身不变形,重载翻越时抗扭性拉满;底盘基于环塔极限路况进行专项优化调教,原厂出厂即可从容适配各种复杂路况,且全车车身采用镀锌板,无惧戈壁碎石剐蹭,不易锈蚀。此外,T01还强化了乘员舱的顶部承载力,性能提升16%,配合笼式乘员舱设计、540°全景影像、行车记录仪以及紧急呼叫救援等功能,为乘员人身安全提供了全方位的守护。

为了让更多用户切身感受环塔赛事的魅力,212宣布环塔改装套件即将登陆官方商城。套件涵盖底盘护甲、防脱轮毂、越野轮胎及脱困救援装备等,旨在为用户的爱车赋予更强大的越野实力。从极限赛场的严苛验证,到用户生态的持续深耕,212正依托赛事、产品与用户的深度互动,帮助普通人实现越野梦。212越野车营销公司总经理何兆鹏表示:“212要把越野文化普及,让更多人心里那颗关于远方和梦想的种子,有机会生根发芽。”

关于未来的赛事计划,212也表示,达喀尔拉力赛、马来西亚沙巴国际雨林赛、阿拉善T3挑战赛及2027环塔拉力赛等一系列国内外顶级赛事均在规划之中,212将持续以赛促研。同时,212正式启动2027环塔用户车手招募计划,并将携手韩魏成立冠军越野培训学院,为用户提供系统化的赛前指导和参赛机遇。通过赛事打磨产品、依托培训赋能用户,212 正一步步落地全民越野的愿景,让每一台 212 都承载起属于用户的环塔梦。

The domestic hard-core off-road industry is currently in a period of structural transformation, with niche segment consumption shifting from past small-scale circles to mass-scale development. Event-powered mass production has become the standardized path for autonomous brand technology iteration. With the improvement of domestic supply chains and continuous expansion of outdoor consumption demand, the overall sales of domestic hard-core off-road vehicles in 2025 exceeded 350,000 units. The industry growth rate has led the passenger car market for years, and major automakers are using top-level rally events like Tarim to complete product reliability checks and technology implementation conversion. Unlike new energy vehicle companies focusing on technical routes of extreme speed and aerodynamic drag optimization, traditional fuel-powered hard-core off-road brands choose long-distance extreme rallies as product verification carriers. After the 2026 Tarim Rally concluded, the 212 off-road vehicle landed in Qingdao for its closing celebration. This industry gathering not only reviewed the team's rally results but also fully released the brand's industrial layout relying on events to connect R&D, mass production, and after-market user cultivation across the full chain, providing a reference implementation model for the transformation and upgrading of domestic legacy off-road brands.

Extreme events complete mass-production technology scale verification
This year's Tarim Rally total mileage was 7,500 km. Gobi desert high-temperature sandstorms and continuous cross-road conditions form a natural all-condition reliability test environment. The industry generally views the Tarim T2.1 mass-production category as the authoritative performance exam for civil hard-core off-road vehicles. Competition rules limit that core power and chassis architecture must follow mass-production original factory specifications, greatly compressing automaker heavy modification space. The value of the results directly reflects the overall original factory manufacturing standards. The 212 team chose the T01 model in near-original state to compete, facing a crowd of joint-venture and autonomous brand racing cars equipped with 3.0L Turbo large displacement power. Relying on the 2.0T powertrain to achieve cross-class competition, SS10 to SS13 four stages secured two championships and one runner-up, becoming the only brand with full team finish in the T2.1 manufacturer category and winning the runner-up in the category. Behind the results is the empirical backing of the entire power and chassis system tested under extreme conditions.
Core vehicle hardware all follows mass-production on-sale configurations. The 2.0T engine paired with ZF 8AT transmission and BorgWarner large transfer case power combination achieves low-end torque output comparable to large displacement models under full-load towing and climbing scenarios. The 4L mode 2.64x torque amplification design has been optimized through long-distance uninterrupted actual testing. Non-load-bearing body paired with front and rear solid axle classic off-road architecture. Relying on whole vehicle galvanized sheets and chassis specific tuning, solve the industry common problems of traditional hard-core off-road body deformation and chassis rust. Passenger compartment structure reinforcement brings 16% top load-bearing capacity improvement. Cage body paired with panoramic image emergency rescue configuration completes the synchronous verification of off-road performance and civil safety configurations.

From an industry dimension observation, this original vehicle extreme participation mode saves high laboratory simulation test costs, takes Gobi extreme environment parts loss power attenuation and other actual test data reverse input to R&D system, shortens product improvement cycle, is the typical implementation mode of cost reduction and efficiency enhancement for domestic off-road.
Full-link layout perfects domestic off-road industrial ecosystem closed loop
Competition data landing civil product transformation, is the industry's core landing link. 212 relies on Tarim actual test data to promote modification kit commercialization. The full set including chassis armor anti-defeat wheel professional tires escape equipment Tarim same-source modification products land on the official mall, making up for the domestic off-road after-market original modification category missing shortcomings. For a long time domestic off-road modification market with third-party workshop products mainly, parts compatibility and reliability lack authoritative testing, original factory event kit landing can standardize segmented after-market, promote off-road modification from non-standard modification to standardized mass production, perfect the industry chain supporting links outside whole vehicle manufacturing.
The brand also finally determined multiple overseas domestic top-level events participation plans. Dakar Rally Malaysia Sabah Rainforest Race Alxa T3 and 2027 Tarim all included in the schedule, continuously complete multi-scenario technology calibration with different terrain events. For end-users start 2027 Tarim civilian driver recruitment, team up with professional driver Han Wei build professional off-road training academy, break through ordinary car owners learn to drive practice driving compete complete channel. This layout jumps out of single vehicle sales traditional automaker profit model, upward relies on events iterate whole vehicle technology, downward extends modification accessories and driving training business, form product event service three-in-one industrial closed loop.

Industrial model innovation reflects the general trend of domestic off-road development
212 borrows Tarim Rally event to complete product verification and industrial layout series of actions, reflects domestic legacy hard-core off-road industry transformation and upgrading common logic. China automobile industry's maturity reflected in segment track diversified breakthrough, new energy brand deep dive three-electric extreme speed technology, hard-core off-road brand rooted in long-distance reliability and full industry chain construction, two routes parallel solidify China manufacturing overall strength. Past domestic hard-core long term constrained by core parts dependency import R&D costs remain high, now rely on Tarim and other domestic top-level events complete whole vehicle and parts synchronous actual test, add domestic complete upstream and downstream supply chain supporting, gradually get rid of foreign technical shackles. From single vehicle production to event R&D modification sales driver cultivation full chain operation, 212 development path represents domestic off-road from product manufacturing to lifestyle service provider transformation industry trend.

6月6日,212越野车环塔收官庆典在青岛举行。著名体育赛事主持人韩乔生、职业赛车手韩魏、212越野车厂商队车手、用户队车手以及技术后勤团队等环塔亲历者齐聚一堂,共同回顾了212越野车车队在本届环塔拉力赛中的极限征程。

在刚刚落幕的2026中国环塔国际拉力赛中,212越野车车队以接近原厂状态的量产车出战,在总里程7500公里的极限征程中,完成“2.0T对阵3.0T”的越级挑战,接连在SS10-SS13赛段斩获“两冠一亚”的佳绩,最终成为T2.1量产组厂商队唯一100%完赛的品牌,且荣获该组别厂商队亚军。
本次的参赛车辆T01无重度赛事改装,其搭载环塔同款动力总成——2.0T发动机与采埃孚8AT变速箱,经过赛事全程检验,低扭爆发强劲,在戈壁爬坡、满载拖拽时媲美大排量车型;配合博格华纳大分动器,高低速切换迅捷,在4L模式下可将扭矩放大2.64倍,实现扭矩按需分配,确保长途穿越动力输出稳定且不易故障。车身结构方面,T01采用非承载式车身搭配前后整体桥,在越野颠簸路面与炮弹坑中行驶车身不变形,重载翻越时抗扭性拉满;底盘基于环塔极限路况进行专项优化调教,原厂出厂即可从容适配各种复杂路况,且全车车身采用镀锌板,无惧戈壁碎石剐蹭,不易锈蚀。此外,T01还强化了乘员舱的顶部承载力,性能提升16%,配合笼式乘员舱设计、540°全景影像、行车记录仪以及紧急呼叫救援等功能,为乘员人身安全提供了全方位的守护。

为了让更多用户切身感受环塔赛事的魅力,212宣布环塔改装套件即将登陆官方商城。套件涵盖底盘护甲、防脱轮毂、越野轮胎及脱困救援装备等,旨在为用户的爱车赋予更强大的越野实力。从极限赛场的严苛验证,到用户生态的持续深耕,212正依托赛事、产品与用户的深度互动,帮助普通人实现越野梦。212越野车营销公司总经理何兆鹏表示:“212要把越野文化普及,让更多人心里那颗关于远方和梦想的种子,有机会生根发芽。”

关于未来的赛事计划,212也表示,达喀尔拉力赛、马来西亚沙巴国际雨林赛、阿拉善T3挑战赛及2027环塔拉力赛等一系列国内外顶级赛事均在规划之中,212将持续以赛促研。同时,212正式启动2027环塔用户车手招募计划,并将携手韩魏成立冠军越野培训学院,为用户提供系统化的赛前指导和参赛机遇。通过赛事打磨产品、依托培训赋能用户,212 正一步步落地全民越野的愿景,让每一台 212 都承载起属于用户的环塔梦。

On June 6, the 212 off-road vehicle held the Hetai finale celebration in Qingdao. Han Qiaosheng, Han Wei, and 212 team members jointly reviewed the journey of this event.

In the recently concluded 2026 China Hetai International Rally, the 212 off-road team competed with production cars in near-stock condition, covering a total distance of 7,500 kilometers and completing the cross-level challenge of "2.0T against 3.0T". They won two championships and one runner-up title in the SS10 to SS13 stages. Finally, they became the only brand in the T2.1 production group manufacturer team to complete 100% of the race and obtained the manufacturer team runner-up position in this category.

The competing vehicle T01 has not undergone heavy racing modifications, equipped with a 2.0T engine and ZF 8AT transmission, paired with a BorgWarner heavy-duty transfer case, amplifying torque 2.64 times in 4L mode. It features a body-on-frame design with front and rear solid axles, with the chassis specially tuned for Hetai road conditions and the body made of galvanized steel. The passenger cabin roof load capacity is increased by 16%, equipped with 540° panoramic imaging and emergency call rescue functionality.

212 announced that Hetai modification kits will soon arrive at the official mall, including underbody armor, beadlock wheels, off-road tires, and recovery equipment. He Zhaopeng, General Manager of 212 Off-road Vehicle Marketing, stated: "212 aims to popularize off-road culture, giving more people the opportunity for that seed regarding distance and dreams in their hearts to take root and grow."
In the future, 212 has planned events including the Dakar Rally, Malaysia Sabah International Rainforest Race, Alxa T3 Challenge, and 2027 Hetai, and has launched the 2027 Hetai user driver recruitment plan. It will collaborate with Han Wei to establish a Champion Off-road Training Academy, providing systematic pre-race guidance.

On June 6, the 212 Off-road Vehicle Khara-Tar Rally Finale Celebration was successfully held in Qingdao. The event venue was full of stars, with famous sports host Han Qiaosheng and professional racer Han Wei personally attending. 212 manufacturer team, user team drivers, and the technical logistics team that provided protection throughout the journey were all present. Everyone gathered to relive the passionate journey of the 212 team galloping across the desert and Gobi in this year's Khara-Tar Rally, putting a perfect period to this extreme off-road journey.

The just-concluded 2026 China Khara-Tar International Rally covered a total distance of up to 7,500 kilometers. Complex and changeable road conditions and severe environmental tests challenged every participating vehicle and driver. The 212 team that departed this time stood out remarkably. Participating vehicles basically remained in their original factory production state, facing a group of 3.0T models directly with 2.0T power, completing a cross-level challenge of strength. In multiple key stages from SS10 to SS13, the team successively achieved excellent results with two championships and one runner-up. Finally, 212 became the only brand in the T2.1 Production Group manufacturer team to achieve 100% completion for all members, and secured the runner-up position for the manufacturer team in this group, using hardcore strength to confirm the off-road foundation of production models.
The main model T01 participating this time did not undergo heavy race modifications; original factory configuration was sufficient to cope with the extreme field. The vehicle is equipped with a mature power combination of a 2.0T engine and ZF 8AT transmission. Low-end torque performance is outstanding. Whether climbing steep slopes in the Gobi or moving with a full load trailer, power performance is not inferior to large displacement models. Equipped with BorgWarner heavy-duty transfer case, low and high-speed gear shifting is smooth. After activating 4L mode, torque can be amplified 2.64 times. Power distribution is flexible and reasonable, output is stable during long-distance crossing, and failure rate is extremely low.

The body and chassis were also carefully refined. The body-on-frame body paired with front and rear solid axle structures keeps the body stable facing severe bumps on off-road surfaces, bomb pits, and other complex road conditions, and torsion resistance is outstanding when carrying heavy loads during crossing. The chassis was specially tuned for Khara-Tar extreme road conditions; original state can easily adapt to various outdoor complex terrains. The whole vehicle uses galvanized steel plates. Even encountering Gobi gravel scraping, it is not easy to rust. At the same time, the vehicle reinforced roof load-bearing capacity, overall performance improved by 16%. Combined with cage body, 540° panoramic image, emergency rescue call and other configurations, from structure to function, it comprehensively guards the safety of passengers and drivers.
Beyond excellent performance on the field, 212 is also committed to allowing ordinary owners to embrace off-road fun. At the celebration venue, the brand officially announced that the exclusive Khara-Tar modification kit will soon go online in the official mall. The kit includes practical accessories such as chassis armor, beadlock wheels, off-road tires, and recovery rescue equipment, allowing civilian version models to also unlock stronger off-road performance. He Zhaopeng, General Manager of 212 Off-road Vehicle Marketing Company, stated that the brand hopes to continue popularizing off-road culture and let more people rush towards the distance and love in their hearts.

Looking to the future, 212's off-road event map is still continuously expanding. The Kara Rally, Malaysia Sabah International Rainforest Rally, Alxa T3 Challenge, and 2027 Khara-Tar Rally and other domestic and international top events have all been included in the brand plan, insisting on using events to force product technology upgrades. At the same time, the 2027 Khara-Tar User Driver Recruitment Plan has officially launched. The brand will also work with Han Wei to build the Champion Off-road Training Academy, providing professional training and competition channels for a wide range of off-road enthusiasts.
From professional field testing of products, to supporting services empowering users, to building an all-people participation off-road platform, 212 has always remained true to its original intention. Every 212 off-road vehicle carries the off-road dreams of countless owners, and the brand will continue to move forward, letting every person who loves off-road be able to rush towards their own "Khara-Tar Dream".

2026 環塔拉力賽已賽程過半,從塔克拉瑪干邊緣嘅浮沙到崑崙山麓嘅戈壁,再到地表逼近 70℃嘅高溫,每一寸賽道都在向參賽車輛索要「極限狀態下嘅可靠性」。作為國內唯一採用前後整體橋結構嘅量產硬派車型,212 T01 以近乎原廠姿態挑戰「史上最難環塔」,在多重極端路況下完成實戰檢驗。賽場之上,佢直面嚴苛挑戰;賽場之下,T01 兼顧日常出行,實現專業越野與家用通勤雙向兼容。

賽場之內:在「魔鬼賽段」錘煉機械素質
隨著賽事深入,T01 在前期賽段中經受住了長途奔襲與戈壁碎石嘅洗禮,展現出穩定嘅機械素質。
當賽程行至「玉都秘境」賽段時,煉獄模式才正式開啟。該賽段環繞塔克拉瑪干沙漠,軟沙、濕地、泥濘交替登場,成為本屆環塔淘汰率極高嘅「分水嶺」,多台賽車在此折戟。面對亂石溝壑嘅反覆撕扯,T01 表現格外沉穩,前後整體橋 + 非承載式車身硬派架構,使其擁有天然嘅大懸掛行程與抗扭剛性,即便一側車輪被頂至極限、另一側懸空,依然能讓輪胎持續咬住地面,提供穩定抓地力。

如果話「玉都秘境」賽段考驗嘅係被動抗造,那麼「且末天險」則係一場主動突圍嘅生死局。賽段中突發狂風驟雨與沙塵暴,能見度驟降至二三十米,任何一次油門遲滯或扭矩斷擋,都意味著陷車、挖沙、甚至退賽。而 T01 嘅「黃金動力組合」在此刻亮出真章:2.0T 發動機可輸出 185kW 最大功率與 410N·m 峰值扭矩,配合變速箱 5.00 寬速比與跨擋直降能力,讓車手在沙丘攀爬與下坡之間獲得近乎瞬時嘅擋位響應。T01 一次次從鬆軟沙梁上從容脫困,展現出極強嘅動力穩定性與全地形適應能力。
賽場之外:兼顧日常與戶外多元需求
賽場之上嘅極端工況,係對 T01 硬派實力嘅一次集中驗證。這份底氣,源於 212 征戰達喀爾、馬來西亞雨林挑戰賽等國際頂級賽事嘅積澱。T01 並未止步於純粹嘅越野性能,而是同步實現了駕乘舒適性、智能安全性與多元拓展能力嘅全面進階,能從容回歸城市,滿足用戶嘅多元出行場景需求。
針對戶外探險場景,T01 擁有 40°接近角、36°離去角與 850mm 嘅最大涉水深度,讓用戶在面对溪流、崎嶇山路時也能從容跨越。為了滿足用戶多元嘅戶外玩法,T01 原廠即標配 2.5 噸拖拽資質,無論係拖掛房車,還是牽引遊艇、摩托艇,都能合法合規地輕鬆實現。此外,全車預留嘅 30 多項拓展安裝點,讓加裝涉水喉、沙漠旗杆等裝備無需打孔、無損直裝,讓每一位用戶都能隨心定義座駕,輕鬆奔赴山海。

在硬派越野與家庭出行嘅雙重場景下,T01 用扎實嘅用料為用戶築牢了安全底線。車身採用防翻滾籠式設計,通過 7 橫 2 縱頂蓋支撐與 6 橫 6 縱地板加強梁,配合高達 96% 嘅高強度鋼佔比,構築起乘員艙嘅「鋼筋鐵骨」。針對戶外複雜環境,全系車身鋼製鈑金件採用鍍鋅板材,從源頭抵禦腐蝕。面對日常用車場景後,T01 同樣展現出便捷且靈活嘅一面,在日常城市通勤或狹窄路段越野時,標配嘅 360°全景影像與透明底盤功能,能有效消除視野盲區,輕鬆實現泊車入庫。
此外,T01 嘅靜謐性可圈可點。這源於動力總成主動端支架升級為鑄件,怠速車內振動降低 40%~50%,加速與勻速工況振動降低 25%~40%;底盤關鍵部位採用高阻尼襯套,有效衰減路面傳遞嘅低頻噪聲;前圍、地毯、後輪罩、後側圍全面加厚隔音吸音材料,使得加速噪聲降低 3dB,勻速及風噪降低 2~3dB。如果說環塔賽場驗證了 T01 嘅機械素質,那麼出色嘅 NVH 表現則展現咗佢喺日常生活中嘅「細膩」一面,讓呢台硬派越野喺回歸城市後,依然能提供舒適嘅駕乘體驗。
作為「專業全地形硬派越野標桿」,T01 不僅經得起魔鬼賽道嘅反覆拷問,更憑藉原廠拓展能力與全場景適應性,成為越野愛好者可依賴嘅日常座駕。未來,212 繼續把賽道上積累嘅可靠品質帶俾全球更多用戶,真正實現越野平權與品質生活嘅完美平衡。

6 月 6 日,212 越野車環塔收官慶典喺青島舉行。著名體育賽事主持人韓喬生、職業賽車手韓魏、212 越野車廠家隊車手、用戶隊車手以及技術後勤團隊等環塔親歷者齊聚一堂,共同回顧咗 212 越野車車隊喺本屆環塔拉力賽中嘅極限征程。

喺剛剛落幕嘅 2026 中國環塔國際拉力賽中,212 越野車車隊以接近原廠狀態嘅量產車出戰,喺總里程 7500 公里嘅極限征程中,完成「2.0T 對陣 3.0T」嘅越級挑戰,接連喺 SS10-SS13 賽段斬獲「兩冠一亞」嘅佳績,最終成為 T2.1 量產組廠家隊唯一 100% 完賽嘅品牌,且榮獲該組別廠家隊亞軍。
本次嘅參賽車輛 T01 無重度賽事改裝,其搭載環塔同款動力總成——2.0T 發動機與采埃孚 8AT 變速箱,經過賽事全程檢驗,低扭爆發強勁,喺戈壁爬坡、滿載拖拽時媲美大排量車型;配合博格華納大分動器,高低速切換迅捷,喺 4L 模式下可將扭矩放大 2.64 倍,實現扭矩按需分配,確保長途穿越動力輸出穩定且唔易故障。車身結構方面,T01 採用非承載式車身搭配前後整體橋,喺越野顛簸路面與炮彈坑中行駛車身不變形,重載翻越時抗扭性拉滿;底盤基於環塔極限路況進行專項優化調教,原廠出廠即可從容適配各種複雜路況,且全車車身採用鍍鋅板,無懼戈壁碎石刮蹭,唔易銹蝕。此外,T01 仲強化咗乘員艙嘅頂部承載力,性能提升 16%,配合籠式乘員艙設計、540°全景影像、行車紀錄儀以及緊急呼叫救援等功能,為乘員人身安全提供咗全方位嘅守護。

為咗讓更多用戶切身感受環塔賽事嘅魅力,212 宣布環塔改裝套件即將登陸官方商城。套件涵蓋底盤護甲、防脫輪轂、越野輪胎及脫困救援裝備等,旨在為用戶嘅愛車賦予更強大嘅越野實力。從極限賽場嘅嚴苛驗證,到用戶生態嘅持續深耕,212 正倚靠賽事、產品與用戶嘅深度互動,幫助普通人實現越野夢。212 越野車營銷公司總經理何兆鵬表示:「212 要將越野文化普及,讓更多人心中嗰顆關於遠方同夢想嘅種子,有機會生根發芽。」

關於未來嘅賽事計劃,212 亦都表示,達喀爾拉力賽、馬來西亞沙巴國際雨林賽、阿拉善 T3 挑戰賽及 2027 環塔拉力賽等一系列國內外頂級賽事均在規劃之中,212 將持續以賽促研。同時,212 正式啟動 2027 環塔用戶車手招募計劃,並將攜手韓魏成立冠軍越野培訓學院,為用戶提供系統化嘅賽前指導同參賽機遇。通過賽事打磨產品、倚靠培訓賦能用戶,212 正一步步落地全民越野嘅願景,讓每一部 212 都承載起屬於用戶嘅環塔夢。

6月6日,212越野车环塔收官庆典在青岛举行。在刚刚落幕的2026中国环塔国际拉力赛中,212越野车车队以接近原厂状态的量产车出战,在总里程7500公里的极限征程中,完成“2.0T对阵3.0T”的越级挑战,接连在SS10-SS13赛段斩获“两冠一亚”的佳绩,最终成为T2.1量产组厂商队唯一100%完赛的品牌,且荣获该组别厂商队亚军。

本次的参赛车辆T01无重度赛事改装,其搭载环塔同款动力总成——2.0T发动机与采埃孚8AT变速箱,经过赛事全程检验,低扭爆发强劲,在戈壁爬坡、满载拖拽时媲美大排量车型;配合博格华纳大分动器,高低速切换迅捷,在4L模式下可将扭矩放大2.64倍,实现扭矩按需分配,确保长途穿越动力输出稳定且不易故障。
车身结构方面,T01采用非承载式车身搭配前后整体桥,在越野颠簸路面与炮弹坑中行驶车身不变形,重载翻越时抗扭性拉满;底盘基于环塔极限路况进行专项优化调教,原厂出厂即可从容适配各种复杂路况,且全车车身采用镀锌板,无惧戈壁碎石剐蹭,不易锈蚀。此外,T01还强化了乘员舱的顶部承载力,性能提升16%,配合笼式乘员舱设计、540°全景影像、行车记录仪以及紧急呼叫救援等功能,为乘员人身安全提供了全方位的守护。

为了让更多用户切身感受环塔赛事的魅力,212宣布环塔改装套件即将登陆官方商城。套件将涵盖底盘护甲、防脱轮毂、越野轮胎及脱困救援装备等。

关于未来的赛事计划,212也表示,喀尔拉力赛、马来西亚沙巴国际雨林赛、阿拉善T3挑战赛及2027环塔拉力赛等一系列国内外顶级赛事均在规划之中,212将持续以赛促研。同时,212正式启动2027环塔用户车手招募计划,并将携手韩魏成立冠军越野培训学院,为用户提供系统化的赛前指导和参赛机遇。通过赛事打磨产品、依托培训赋能用户,212正一步步落地全民越野的愿景,让每一台212都承载起属于用户的环塔梦。

近日,212越野车环塔收官庆典在青岛举行。著名体育赛事主持人韩乔生、职业赛车手韩魏、厂商队车手、用户队车手以及技术后勤团队——这群刚从7500公里极限征程中归来的人,没有西装革履,却站成了越野市场里最真实的画面。一场收官庆典,被212办成了品牌宣言:别跟我堆配置,敢把车开进环塔,才算真有底气。
严格来说,212的环塔成绩单从6月1日就已经寄出。但比最终名次更值得行业关注的,是这张成绩单的含金量。
本届环塔拉力赛总里程7500公里,其中特殊赛段3400公里,沙漠占比首次超过60%,地表温度最高超过60℃。T2.1量产组赛事规则限定车辆保留原厂量产底盘和动力总成,发动机、变速箱、底盘核心部件与市售版本完全一致。任何造车新势力都明白:这不是秀场,而是实打实的全工况极限测试场。
正是在这样的赛场上,212车队以接近原厂状态的量产T01出战,直面一众搭载3.0T大排量动力的对手,完成“2.0T对阵3.0T”的越级挑战。赛事后半程SS10至SS13四个关键赛段,车队接连拿下两冠一亚的出色成绩。值得注意的是,在淘汰率超过30%的SS5“魔鬼赛段”,212两台车组全部顺利完赛。最终,212成为T2.1量产组厂商队中唯一实现全员100%完赛的品牌,并斩获组别亚军。
这不是靠运气撞出来的。环塔赛场的戈壁、沙梁、交叉轴、炮弹坑不会配合任何品牌的宣传稿。能够完赛,本身就是最硬核的产品力认证。
回到技术维度,T01的表现更值得深究。
参赛车辆使用的动力系统与民用版本无异:2.0T发动机匹配采埃孚8AT变速箱,配合博格华纳大分动器,在4L模式下可将扭矩放大2.64倍。这意味着7500公里赛程中经历的所有爬坡、拖拽、沙地起步——每一下油门,都和普通消费者在4S店试驾时踩的是同一套系统。
底盘层面,T01采用非承载式车身搭配前后整体桥架构,针对环塔极限路况进行专项调校。从赛道反馈看,这套架构在重载翻越时抗扭性表现突出,在高强度颠簸路段始终保持车身姿态稳定。全车采用镀锌板车身,经戈壁碎石剐蹭后未出现明显锈蚀问题。乘员舱结构强化带来16%的顶部承载力提升,配合笼式车身、540°全景影像及紧急呼叫救援功能,完成了越野性能与安全配置的双向验证。
把近万公里的极端工况实测数据反哺到产品开发中,是212“以赛促研”理念的最直接落地——与其在实验室里做高成本模拟,不如让产品在戈壁里自己跑出答案。
但行业内真正该关注的核心,是212在赛事之外的第二层布局。
庆典现场,212宣布环塔改装套件即将登陆官方商城,涵盖底盘护甲、防脱轮毂、越野轮胎及脱困救援装备等。如果说环塔参赛是一次技术验证,那么改装套件的推出就是让验证成果触达终端用户。长期以来,国内越野改装市场以第三方配件为主,配件兼容性与可靠性缺乏系统性测试。原厂赛事套件落地,某种程度上是在规范细分后市场,推动越野改装从非标走向标准化。
更深层的变化在于用户参与机制的重构。212同步启动了2027环塔用户车手招募计划,并将携手职业赛车手韩魏共同成立冠军越野培训学院,面向普通用户提供系统化赛前指导和参赛机遇。这指向的是一个更大的产业命题:从过去单一的“卖车逻辑”,转向向上依托赛事迭代技术、向下延伸改装配件与驾驶培训服务的“产品—赛事—服务”三位一体产业闭环。
212越野车营销公司总经理何兆鹏在庆典现场表示:“212要把越野文化普及,让更多人心里那颗关于远方和梦想的种子,有机会生根发芽。”这句话背后,是一套完整的运营逻辑:通过赛事建立信任与公信力,通过培训降低进入门槛、培养用户资产,通过官方改装套件承接消费需求——每一步都在构建属于212的用户心智入口。
212同时公布了未来赛事规划。2027环塔拉力赛将继续成为核心赛历,达喀尔拉力赛、马来西亚沙巴国际雨林赛、阿拉善T3挑战赛等一系列国内外顶级赛事均在规划之中。值得关注的是,212在2026年初达喀尔拉力赛中,T01作为保障车已成功护航车队以汽车组第26名、中国车队第一的成绩完赛。从达喀尔到环塔,从沙漠到雨林,赛事版图的扩张意味着产品将在更多极端环境中接受检验,技术积累也将随之持续迭代。
对212而言,环塔不是终点,而是一个新的起点。今年6月开启的这份答卷,将在接下来的全球赛事版图中,用更长的赛道和更复杂的路况,检验一个品牌从“国民记忆”走向“世界符号”的真正成色。
这场收官庆典最耐人寻味的,是它没有停留在一份成绩单上。212把环塔从“赛事”变成了一次公开的、无法剪辑的发布会现场,然后又把赛场验证的技术成果交回给用户。在这个汽车营销过度包装的时代,这种“不装了、摊牌了”的姿态,或许比任何广告都更具说服力。

The 2026 Ring Tower Rally is halfway through, from the floating sand at the edge of the Taklamakan to the gravel at the foot of the Kunlun Mountains, and then to ground temperatures approaching 70°C, every inch of the track demands "reliability under extreme conditions" from the participating vehicles. As the only mass-produced hard-core vehicle in China using a front and rear integral axle structure, the 212 T01 challenges the "hardest Ring Tower in history" in almost stock form, completing practical tests under multiple extreme road conditions. On the track, it faces strict challenges; off the track, T01 balances daily travel, achieving dual compatibility between professional off-roading and home commuting.

Inside the Arena: Forging Mechanical Quality in the "Devil Stage"
As the competition deepens, T01 withstood the baptism of long-distance raids and gravel stones in the early stages, demonstrating stable mechanical quality.
When the race reached the "Yudu Secret Realm" stage, the purgatory mode officially began. This stage surrounds the Taklamakan Desert, with soft sand, wetlands, and mud alternating, becoming the "watershed" with a very high elimination rate this year, where many race cars failed here. Facing the repeated tearing of rocky gullies, T01 performed exceptionally calmly. The front and rear integral axle + body-on-frame hard-core architecture gives it a natural long suspension travel and anti-torsion rigidity. Even if one wheel is pushed to the limit and the other is suspended in the air, it can still keep the tires biting the ground, providing stable traction.

If the "Yudu Secret Realm" stage tests passive durability, then the "Qiemo Deadly Pass" is a life-and-death battle of active breakthrough. Sudden strong winds, rainstorms, and sandstorms occurred during the stage, visibility dropped to 20-30 meters. Any throttle lag or torque dropout means getting stuck, digging out sand, or even retiring. The "Golden Powertrain Combo" of T01 shines here: The 2.0T engine outputs 185kW maximum power and 410 N·m peak torque. Paired with the transmission's 5.00 wide gear ratio and direct downshift capability across gears, it gives the driver nearly instantaneous gear response between climbing sand dunes and going downhill. T01 calmly escapes from soft sand ridges time and again, showing extremely strong power stability and all-terrain adaptability.
Outside the Arena: Balancing Daily and Diverse Outdoor Needs
Extreme conditions on the track are a centralized verification of T01's hard-core strength. This confidence stems from 212's accumulation in international top-tier events like Dakar and Malaysia Rainforest Challenge. T01 did not stop at pure off-road performance, but simultaneously achieved comprehensive advancement in driving comfort, intelligent safety, and diverse expansion capabilities, able to calmly return to the city to meet users' diverse travel scenario needs.
For outdoor exploration scenarios, T01 has a 40° approach angle, 36° departure angle, and 850mm maximum wading depth, allowing users to calmly cross streams and rugged mountain roads. To meet users' diverse outdoor play methods, T01 comes standard with 2.5-ton towing capacity right from the factory. Whether towing an RV, or pulling a yacht, motorboat, it can be easily and legally achieved. In addition, the 30+ expansion installation points reserved on the whole vehicle allow adding equipment like snorkels and desert flagpoles without drilling holes, allowing direct installation, letting every user define their vehicle at will and easily travel to mountains and seas.

Under the dual scenarios of hard-core off-roading and family travel, T01 has built a solid safety baseline for users with solid materials. The body adopts an anti-roll cage design, through 7 horizontal 2 vertical roof supports and 6 horizontal 6 vertical floor reinforcement beams, combined with a high-strength steel ratio of up to 96%, constructing the "steel and iron bones" of the passenger compartment. For complex outdoor environments, the body steel sheet metal parts of the entire series use galvanized sheets to resist corrosion from the source. After facing daily car usage scenarios, T01 also shows a convenient and flexible side. During daily city commuting or off-roading in narrow sections, the standard 360° panoramic image and transparent chassis functions can effectively eliminate blind spots and easily park into the garage.
In addition, T01's quietness is noteworthy. This stems from the powertrain active end mounts upgrading to castings, reducing idle vehicle vibration by 40%~50%, and acceleration and constant speed condition vibration reduced by 25%~40%; high damping bushings are used on key chassis parts to effectively attenuate low-frequency noise transmitted from the road; the firewall, carpet, rear wheel cover, rear side panel are comprehensively thickened with sound-absorbing insulation materials, reducing acceleration noise by 3dB, constant speed and wind noise reduced by 2~3dB. If the Ring Tower track validated T01's mechanical quality, then the excellent NVH performance shows its "delicate" side in daily life, allowing this hard-core off-roader to still provide a comfortable driving experience after returning to the city.
As the "Benchmark for Professional All-Terrain Hard-Core Off-Road", T01 can not only withstand repeated questioning on devil tracks, but also becomes a daily vehicle trustworthy for off-road enthusiasts by virtue of factory expansion capabilities and all-scenario adaptability. In the future, 212 will continue to bring the reliable quality accumulated on the track to more global users, truly achieving a perfect balance between off-road equality and quality life.

6 月 6 日,212 越野車環塔完賽慶典在青島舉行。著名體育賽事主持人韓喬生、職業賽車手韓魏、212 越野車廠家隊車手、用戶隊車手以及技術後勤團隊等環塔親歷者齊聚一堂,共同回顧了 212 越野車車隊在本屆環塔拉力賽中的極限征程。

在剛剛落幕的 2026 中國環塔國際拉力賽中,212 越野車車隊以接近原廠狀態的量產車出戰,在總里程 7500 公里的極限征程中,完成“2.0T 對陣 3.0T"的越級挑戰,連連在 SS10-SS13 賽段斬獲“兩冠一亞”的佳績,最終成為 T2.1 量產組廠家隊唯一 100% 完賽的品牌,且榮獲該組別廠家隊亞軍。
本次的參賽車輛 T01 無重度賽車改裝,其搭載環塔同款動力總成——2.0T 引擎與采埃孚 8AT 波箱,經過賽事全程考驗,低扭爆發強勁,在戈壁爬坡、滿載拖曳時媲美大排氣量車款;配合博格華納大分動器,高低速切換迅捷,在 4L 模式下可將扭矩放大 2.64 倍,實現扭矩按需分配,確保長途穿越動力輸出穩定且不易故障。車身結構方面,T01 採用非承載式車身搭配前後整體橋,在越野顛簸路面與彈坑中行駛車身不變形,重載翻越時抗扭性極致;車底盤基於環塔極限路況進行專項優化調校,原廠出廠即可從容適配各種複雜路況,且全車車身採用鍍鋅板,無懼戈壁碎石刮蹭,不易鏽蝕。此外,T01 還強化了乘員艙的頂部承載力,性能提升 16%,配合籠式乘員艙設計、540°全景影像、行車記錄儀以及緊急呼叫救援等功能,為乘員人身安全提供了全方位的守護。

為了讓更多用戶切身感受環塔賽事的魅力,212 宣布環塔改裝套件即將登入官方商城。套件涵蓋車底盤護甲、防脫輪轂、越野輪胎及脫困救援裝備等,旨在為用戶的愛車賦予更強大的越野實力。從極限賽場的嚴苛驗證,到用戶生態的持續深耕,212 正依托賽事、產品與用戶的深度互動,幫助普通人實現越野夢。212 越野車營銷公司總經理何兆鵬表示:“212 要把越野文化普及,讓更多人心裡那顆關於遠方和夢想的種子,有機會生根發芽。”

關於未來的賽事計劃,212 也表示,達喀爾拉力賽、馬來西亞沙巴國際雨林賽、阿拉善 T3 挑戰賽及 2027 環塔拉力賽等一系列國內外頂級賽事均在規劃之中,212 將持續以賽促研。同時,212 正式啟動 2027 環塔用戶車手招募計劃,並將攜手韓魏成立冠軍越野培訓學院,為用戶提供系統化的賽前指導和參賽機遇。通過賽事打磨產品、依托培訓賦能用戶,212 正一步步落地全民越野的願景,讓每一部 212 都承載起屬於用戶的環塔夢。

In early June, the 2026 China Ring Tower International Rally concluded. The 212 Off-road Vehicle team, which competed as a manufacturer team for the first time, completed the full 7,500 km course using T01 production vehicles close to factory state — the only brand in the T2.1 production group manufacturer teams to achieve 100% completion, winning two first places and one second place during stages SS10–SS13, and finally securing the runner-up spot among manufacturer teams in the group.

The participating vehicles were basically the powertrain of the commercially available T01: 2.0T engine (185kW/410N·m) + ZF 8AT + BorgWarner part-time 4WD, with torque amplified 2.64 times in 4L mode. The body-on-frame structure and front/rear solid axles (five-link) are the foundation that allows it to dare to run the Ring Tower — this structure sacrifices highway comfort, but in Gobi potholes and cross-axle sections, it has strong torsional rigidity, and the body does not easily deform.
Completing the race without major mechanical failures in a continuous 17-day high-load, high-temperature, and dusty environment proves at least that the basic reliability of this powertrain and chassis withstood tests much harsher than daily use, and not just marketing speak.

212 announced Ring Tower modification kits (chassis armor, anti-skid wheels, off-road tires, etc.) launching soon on the official mall, and launched 2027 Ring Tower user driver recruitment, partnering with Han Wei to establish a champion off-road training academy — attempting to integrate event resources with ordinary users, rather than just stopping at the brand exposure level.

Dakar, Malaysia Sabah Rainforest Race, and Alxa T3 have also been included in the plan. Whether "promoting R&D through racing" can feed back into production vehicle quality improvement is the next chapter that 212 truly needs to prove.
In one sentence summary: If you explicitly want a body-on-frame hard-core off-roader and can actually drive on unpaved roads a few times a year, the T01 is currently one of the few serious options in the 150,000 RMB range adhering to front and rear solid axles.

6 月 6 日,212 越野車環塔拉力賽收官慶典於青島圓滿舉辦。活動現場星光雲集,知名體育主持人韓喬生、職業賽車手韓魏親臨現場,212 廠商車隊、用戶車隊車手,以及全程護航的技術後勤團隊悉數到場。眾人齊集一堂,重溫本屆環塔拉力賽裡,212 車隊馳騁大漠戈壁的熱血征途,為這場極限越野之旅畫上圓滿句號。

剛剛結束的 2026 中國環塔國際拉力賽,全程總里程高達 7500 公里,複雜多變的路況、嚴苛的環境考驗著每一台參賽車輛與車手。本次出征的 212 車隊格外搶眼,參賽車輛基本保持原廠量產狀態,以 2.0T 動力正面對壘一眾 3.0T 車型,完成一場實力越級挑戰。在 SS10 至 SS13 多個關鍵賽段中,車隊接連奪得兩個冠軍、一個亞軍的出色成績。最終,212 成為 T2.1 量產組廠商隊裡唯一實現全員 100% 完賽的品牌,並斬獲該組別廠商隊亞軍,用硬核實力印證了量產車型的越野底蘊。
此次征戰環塔的主力車型 T01 並未進行重度賽事改裝,原廠配置便足以應付極限賽場。車輛搭載 2.0T 發動機與采埃孚 8AT 變速箱這套成熟動力組合,低扭表現出眾,無論是戈壁陡坡攀爬,還是滿載拖曳行進,動力表現不輸大排量車型。搭配博格華納大分動器,高低速檔位切換流暢,開啟 4L 模式後扭力可放大 2.64 倍,動力分配靈活合理,長途穿越過程中輸出穩定,故障率極低。

車身與底盤同樣經過嚴苛打磨,非承載式車身搭配前後整體橋結構,面對越野路面的劇烈顛簸、彈坑等複雜路況,車身始終保持穩定,重載翻越時抗扭能力十分突出。底盤針對環塔極限路況專項調校,原廠狀態就能輕鬆適配各類戶外複雜地形。全車採用鍍鋅板材打造,即便遭遇戈壁碎石刮蹭,也不易出現鏽蝕問題。同時車輛強化了車頂承載能力,整體性能提升 16%,結合籠式車身、540°全景影像、緊急救援呼叫等配置,從結構到功能,全方位守護乘駕人員安全。
賽場的優異表現之外,212 也致力於讓一般車主擁抱越野樂趣。慶典現場品牌正式宣佈,專屬環塔改裝套件即將上線官方商城,套件包含底盤護甲、防脫輪圈、越野輪胎、脫困救援裝備等實用配件,讓民用版車型也能解鎖更強越野性能。212 越野車營銷公司總經理何兆鵬表示,品牌希望持續普及越野文化,讓更多人奔赴心中的遠方與熱愛。

面向未來,212 的越野賽事版圖還在不斷擴張。喀爾拉力賽、馬來西亞沙巴國際雨林賽、阿拉善 T3 挑戰賽以及 2027 年環塔拉力賽等國內外頂級賽事,均已納入品牌規劃,堅持以賽事倒逼產品技術升級。與此同時,2027 環塔用戶車手招募計劃正式啟動,品牌還將聯手韓魏共建冠軍越野培訓學院,為廣大越野愛好者提供專業培訓與參賽途徑。
從專業賽場試煉產品,到配套服務賦能用戶,再到搭建全民參與的越野平台,212 始終堅守初心。一台台 212 越野車,承載著無數車主的越野夢想,而品牌也將繼續前行,讓每一位熱愛越野的人,都能奔赴屬於自己的“環塔之夢”。

6 月 1 日,2026 環塔拉力賽正式圓滿結束。喺呢場 258 位車手同 138 台賽車嘅巔峰對決中,212 越野車車隊穩紮穩打,喺 SS10-SS13 賽段接連攞咗「兩冠一亞」嘅戰績,並最終喺 T2.1 量產組廠商隊中攞咗亞軍,成為本屆賽事一大亮點。面對嚴苛嘅賽道環境,212 越野車車隊不僅係廠商隊唯一 100% 完賽,更以「2.0T 對陣 3.0T」嘅越級挑戰,用接近原廠狀態嘅量產車,喺極限環境下交出一份關於「可靠」同「耐久」嘅答卷。

全隊完賽,後程爆發,突圍歷來最難嘅環塔
本屆環塔被譽為「歷史上最難」,7500 公里嘅總里程中,沙漠佔比超過 60%,極端高溫同無人區奔襲對車輛構成了嚴峻考驗。喺呢樣嘅環境下,212 越野車隊展現咗極致嘅機械素質同戰術配合。
喺競爭最爲激烈嘅 T2.1 組別中,212 T01 以 2.0T 發動機出戰。首戰 SS1 賽段攞咗 T2.1 組別季軍;SS3 賽段喺 30 餘台賽車爆胎、十餘輛退賽嘅險境中,成為該組別唯一完賽嘅 2.0T 廠商車隊;淘汰率最高嘅 SS5 賽段,車隊頂住咗機械極限同車手意志嘅雙重壓力,以 100% 完賽率包攬組別三、四名。
進入後半程連續魔鬼賽段,265 號、266 號車組多次躋身組別前列,並喺 SS10、SS11 賽段連續奪得 T2.1 量產組第一名,用「雙冠」守住優勢;SS12 賽段,265 號車組延續火熱狀態,拿下亞軍。截至完賽,212 喺 T2.1 量產組廠商隊中攞咗亞軍,並且成為全場唯一實現全隊完賽嘅 T2.1 量產組品牌。

穩健表現背後,係 212 T01 喺持續極端工況下經受住嘅系統性考驗。
比賽期間,清晨揚塵彌漫,正午烈日灼地,晝夜溫差劇烈。T01 嘅動力系統喺高溫與高負載交替嘅節奏中始終輸出穩定。交叉軸密佈嘅河道入面,「雞窩坑」路段連番考驗懸掛行程同輪胎接地能力,T01 始終保持有效附着力。即便喺碎石河床連續碾過暗坑,其高抗扭剛性車身依然維持咗姿態穩定。無論係攀爬沙梁陡坡定係切入斷裂河道,T01 均能順利通過,全程無被動陷車。每一次過刀鋒、每一腳油門,都驗證咗車輛喺極限環境下嘅紮實機械素質同耐久表現。

喺車隊同時間賽跑嘅同時,探境者 01 全程承擔車隊後勤保障任務。
每天賽車返回後,探境者 01 載住維修設備同備件準時到位,後勤團隊喺極短時間內完成整車檢修。賽事中嘅每一次緊急轉場,探境者 01 保障住備件同維修人員及時趕赴下一個營地,讓賽車喺最短時間內恢復比賽狀態。整個賽程中,探境者 01 始終保持穩定嘅節奏,為車隊築牢堅實嘅後勤防線。
以賽促研,以技賦能,讓傳奇嘅 212 走向世界
212 喺環塔拉力賽取得嘅成績,直接驗證咗 T01 車型嘅機械素質同耐久上限。呢種喺極限環境下嘅穩定表現,依托於品牌底層技術架構嘅支撐。
喺 2026 北京車展上,212 正式發布「俠客」同「遠征」兩大技術平台,其中,「俠客」平台採用手前五連桿整體橋、非承載式車身呢套最傳統、亦係最可靠嘅越野結構,支持汽油、柴油以及混動系統,T01 同探境者 01 均誕生於此。「遠征」平台則定位為面向未來嘅全場景智能越野架構。
兩大平台嘅正式發布,標誌住 212 完成咗從單一車型生產到體系化技術輸出嘅能力建設,更為後續嘅全球化佈局提供咗技術基準。

2025 年至今,212 走向世界嘅決心,已相繼喺海外落地生根。目前,212 全球銷售網絡已覆蓋超過 80 個國家同地區。為咗更好咗服務全球用戶,212 已系統化搭建咗海外運營體系:喺阿聯酋、墨西哥、印尼等地設立海外子公司同辦事處,以及 9 大全球配件中心倉庫;同時擴大全球 KD 網絡,喺東南亞、中亞、中東落咗多個 KD 散件組裝項目,未來喺拉美、非洲持續再建 KD 項目,大幅縮短交付週期,為全球用戶提供更本地、更敏捷、更貼心嘅服務支援。
可以話,212 正以紮實嘅技術同體系化能力,令中國越野喺世界舞台上閃耀。
探索同熱愛,讓越野精神跨越山海
賽場係最嚴苛嘅試煉場,卻亦係越野精神最動人嘅發生地。喺環塔,車隊多次協助受困觀眾脫困,喺賽道中主動停落嚟救援對手;比賽期間,一位由 200 公里外專程趕到嘅小男仔,收到咗 265 號車手王鵬贈送嘅車手帽——對一個因熱愛奔嚟嘅孩子嚟講,呢個或就係追逐越野夢想起點。呢啲賽場內外嘅舉動,折射出 212 更深層嘅價值底色:探索同熱愛。

212 品牌希望提供嘅,唔單止係高性能越野車產品,更加係傳遞一種越野精神,212 相信呢種係全球共同嘅語言。喺國內,212 通過「樂野之日」音樂派對、G212 國道探索之旅等活動,讓越野文化融入日常場景;喺海外,從達喀爾、馬來西亞沙巴雨林賽印證產品硬實力,到 Mille Miglia 經典車拉力賽、美國 SEMA 改裝展上對話全球汽車文化;再到 212 品牌全球化戰略發布會,喺迪拜向全球市場做出嘅鄭重宣告——212 正將源自中國嘅探索精神同全球多樣嘅越野文化相融合。通過每一次本土化連接,212 正努力成為全球探索者旅程中值得信賴嘅夥伴。
環塔賽場上嘅出色表現,唔單止證明咗 212 量產車型嘅產品硬實力,亦展現出中國越野品牌不斷向上嘅技術積累同體系能力。秉持住「把一米寬嘅事做到十萬米嘅深度」嘅戰略定力,212 將繼續以頂級賽事作試煉場,以極限工況打磨產品技術,持續豐富越野產品矩陣,讓更多用戶感受到中國硬派越野嘅可靠底氣,讓中國越野品牌持續駛向更廣闊嘅世界舞台。
