Since April this year, nearly 20 products in the domestic automotive market have announced price increases. As the industry gradually steps out of low-price gaming and returns to the value competition of products themselves, Avatr's commitment to the high-end becomes even more eye-catching. The new Avatr 12 and Avatr 06T launched during the same period saw their prices further increased by 20,000 to 30,000 yuan compared to the older models. This confidence was not easy to come by in the fierce market competition. Why can Avatr continuously elevate brand premium, and why can its high-end positioning gain high market recognition?

Premium Shareholder Lineup Plus Huawei Technology Endorsement: Avatr Becomes Market Focus

Since its inception, the Avatr car brand has always been in the spotlight. First, Avatr boasts a 'Dream Team' luxury lineup for new energy vehicle manufacturing. Its largest and controlling shareholder is Changan Automobile, a direct subsidiary of a central state-owned enterprise. Relying on Changan's century-long manufacturing heritage, Avatr's resource reserves in production and R&D are difficult for the vast majority of new EV forces to reach. Just talking about the simplest product production quality issues, unknown how many new EV forces have suffered big losses in this regard. Avatr, from the start, aimed high-end markets with a high-profile launch, relying on the solid, top-tier manufacturing skills behind it.

Moreover, Changan also endowed Avatr with profound technical heritage. With the support of Changan Automobile, Avatr fully self-developed the Kunlun Smart Extended Range and Taihang Smart Control Chassis. In March, Avatr launched Taihang Smart Control Chassis 2.0, introducing distributed electric drive, ensuring safety underpins sports performance, receiving good market reviews.

The second largest shareholder is CATL, with a holding percentage exceeding any other vehicle company it invests in. This means Avatr enjoys shareholder-level priority in battery supply. From Shenxing and Xiaoyao to the latest condensed-matter battery, for every technical breakthrough by CATL, Avatr is among the first brands to equip it.

As Huawei's first brand with in-depth cooperation, based on the HI PLUS cooperation model, Avatr not only holds the priority pass for Huawei's latest technology but also partners with partners to define every new technology from the source. The two parties' teams jointly define, jointly develop, and jointly market, providing users with superior products and services. This open and flexible cooperation model has won Avatr greater market space and received widespread market recognition.

At the same time, Avatr is also the largest external shareholder of Huawei Harmony Intelligence, holding a 10% stake, which will bring substantial investment returns to Avatr. According to Huawei's 2025 annual report, Harmony Intelligence revenue reached 45.018 billion yuan, a year-on-year increase of 72.1%, growing more than 20 times in three years. It has over 20 cooperating vehicle companies, covering Seres, Changan, Chery, JAC, and international brands like Audi. Future market potential is huge. This investment income will provide sustainable funding support for Avatr's long-term development.

From a corporate level perspective, companies with strong backgrounds and outstanding technical strength like Avatr are strong contenders favored by both capital and markets; gaining user trust is naturally no surprise.

Product Reputation Solid, Revenue Growth Rapid

2026 marks the fifth anniversary since the founding of Avatr. Its cumulative sales have already exceeded 250,000 units, covering the price range of 200,000 to 700,000 yuan, and it has solidified its position in the high-end new energy market.

Relying on self-developed technology, Avatr continues to optimize user scenario experiences, forming a virtuous cycle where reputation drives brand and sales. In the past two years, Avatr has persisted in refining chassis capabilities. From Avatr 07, Avatr 06 to the new Avatr 12, chassis quality and handling performance gradually improved. The Taihang Smart Control Chassis 2.0 launched in March, relying on distributed electric drive technology, ensured safety underpins sports performance, bringing chassis capabilities to a new level. The recently launched Avatr 06T received full praise from users who experienced it.

The market also gave positive feedback. In 2025, Avatr achieved sales of over 10,000 units for 10 consecutive months, with annual cumulative sales exceeding 120,000 units. At the same time, the company's revenue scale doubled. Revenue in 2024 reached 15.195 billion yuan, a year-on-year increase of 169.16%; revenue in the first half of 2025 exceeded 12.208 billion yuan, a year-on-year increase of 98.52%. Such growth speed is rare even when new energy vehicles were just starting. Nowadays, in fierce competition, it highlights Avatr's extremely high growth potential.

At the same time, Avatr has entered over 40 countries and regions. High-end brand perception and luxury product value have been recognized in multiple mature markets. In Thailand, Avatr 11's starting price is 2,099,000 Thai Baht (approx. 447,000 yuan RMB), and it has long maintained the number one position in high-end EV sales; in the UAE, Avatr's main models are generally above 400,000 yuan, occupying 10% of the high-end EV market share; in Singapore, Avatr 11's starting price is 278,999 Singapore Dollars (approx. 1.56 million yuan RMB), and product sales continue to climb.

According to Avatr's plan, in the second half of the year, Avatr will launch Avatr 07L and the large six-seater flagship SUV. Based on adhering to original design, it will provide larger space and stronger functional experience, possessing strong sales potential. Among them, the large six-seater flagship SUV will be the industry's first to equip CATL's condensed-matter battery. With the launch of these two new cars, Avatr's product matrix fills the space demand, further covers the luxury family market, and will start a new growth cycle. Looking to the longer-term future, Avatr plans to cumulatively launch 17 car models by 2030, covering sedans, SUVs, MPVs and other sub-segments.

Overall, in just five years since establishment, Avatr has completed the leap from brand establishment to scale growth, solidified the high-end new energy market, and turned in a report card far exceeding industry expectations. Now standing at the five-year milestone, with the listing process steadily advancing, overseas markets gradually opening up, and multiple heavyweight products about to launch, Avatr has officially entered a new stage of brand development. Future growth potential is worth looking forward to.

On April 24, the 19th Beijing International Auto Show opened its grand curtain at the China International Exhibition Center. In this industry feast known as "fairy fighting", the Avatr booth became the center of all traffic by force with a concept car and two heavyweight new cars. The VISION XPECTRA concept car Asia premiere, the new Avatr 12 and Avatr 06T made a joint appearance. Standing at the node of the brand's fifth anniversary, Avatr is no longer satisfied with being "the excellent student of Huawei and CATL", but presents a posture of redefining global new luxury rules.

Vision XPECTRA Premiere: "Emotional New Luxury" is not a slogan, it is the next generation of mass-producible design

On the morning of the Auto Show media, when the curtain was lifted from VISION XPECTRA, the shutter sounds on site were dense like a rainstorm. This concept car is not just "good looking", it uses a highly recognizable way to make Avatr's "Emotional New Luxury" design philosophy concrete.

Executive Vice President and Chief Designer Nader Faghihzadeh traced inspiration back to "Qi" in Chinese culture, using "Energy" to build the emotional connection between people and cars. At first hearing it seems a bit metaphysical, but sitting in that transparent "Panoramic Prism Cockpit" like a glass greenhouse, everything starts to become concrete—the "Emotional Vortex" behind the central control screen is not only the visual main axis, but can also perceive and predict needs, making intuitive responses through light and shadow and rhythm; the large amount of inflatable materials and 3D knitting craft in the car completely say goodbye to the cold luxury logic of traditional leather + wood trim in touch and atmosphere, more like a breathing living room.

Nader has a very accurate summary for this: "New luxury is not only about form, but also about feeling, it is the atmosphere, it is the connection between each other." More worth attention is that Avatr explicitly stated that the new generation design language carried by VISION XPECTRA will land starting from the second generation product, the front face light features, the sculptural side lines, the "Emotional Vortex" in the cockpit will all enter production. Backed by Changan Automobile's century-old manufacturing foundation, the design concept being 100% restored is no longer an empty phrase. This perhaps means that the surprise we saw at the Beijing Auto Show today may be the real car running on the street in three years. This "Concept as Preview" practice is not common among luxury brands, Avatr's confidence in design is visible.

New Avatr 12 and Avatr 06T: Left Hand Qukun Smart Driving, Right Hand Taihang Chassis, Performance and Safety No Longer Single Choice

Concept cars are responsible for depicting the distance, mass production cars then demonstrate the current hard strength. The new Avatr 12 and Avatr 06T launched successively before the Auto Show can be called the model of Avatr "grabbing both hands".

The most eye-catching change on the new Avatr 12 is that the rear tail pasted the "Qukun" logo for the first time. Don't underestimate this small LOGO, it marks that Huawei Qukun will pack the global mass production highest specification 896 line LiDAR, ADS advanced smart driving, full-dimensional collision avoidance system without reservation into this car, both parties' cooperation has evolved from "hardware supply" to "one team, one strategy, one goal" deep integration. With the full series standard 35.4-inch 4K Panoramic Star Ring Screen, 25-speaker Meridian Audio and 9 Airbags, the new Avatr 12 is redefining the value benchmark line for luxury sedans within 500,000, that confidence of willing to stack materials, revealing a kind of "unreasonable" that only traditional luxury brands have.

Avatr 06T on the other side, precisely hit the pulse of young users. The official definition given to it is "young people's first performance car", but keywords far more than 2.78 seconds 0-100 acceleration. The on-board of Taihang Smart Control 2.0 technology is the biggest highlight, the introduction of distributed electric drive makes this car's limits not only "fast", more have "stable" and "safety net" confidence. Simply speaking, on the track day playing hard and in the rain day commute, this chassis can give full confidence. Plus the full-dimensional safety and large space expansion capability brought by Huawei Smart System, Avatr 06T attempts to prove: High performance and daily long-distance travel, shouldn't be a two-choice difficulty. In the 200,000-300,000 yuan range, use distributed electric drive to kill safety and sport combo, this tactic is enough smart, also enough lethal.

Five years grind into "New Central Enterprise" high-end sample, Avatr's future path: Big Six-Seater SUV and Condensed State Battery

Outside products, more worth deep reading is Avatr Chairman Wang Hui's goal thrown at the press conference: by 2030 global sales 800,000 units, overseas sales ratio over 40%, launch 17 new models, product matrix covers sedan, SUV, MPV. And just shortly after, a big six-seater flagship SUV will arrive, and will be equipped with CATL's Phoenix Condensed State Battery for the first batch.

The talk is big, but look at the face behind Avatr, this combo move is by no means empty talk. In the National Enterprise Technology Center evaluation, Changan R&D strength continuous 14 years industry first, this provides a base for Taihang Smart Control Chassis, Kunlun Smart Extended Range etc. fully stack self-research technology. Meanwhile, Avatr is Huawei Yinwang's largest external shareholder, and also CATL's second largest shareholder. This means not only enjoys two giants' latest technology's priority mounting rights, but also can participate in definition from source—Huawei Qukun ADS 5, Harmony Cockpit HarmonySpace 6 and CATL's Condensed State Battery, without exception will land on Avatr first. This "Deep Binding" brought technology generation advantage, is simple procurement cooperation cannot reach.

Globalization report card also becomes clearer. Currently Avatr has entered global over 40 countries and regions, in Thailand, Avatr 11 long term occupy high-end EV sales top; in UAE, it has already snatched high-end EV 10% market share. 2026 Sword Pointing Europe, by 2030 build over 700 overseas touchpoints plan, shows its ambition is to steal cake in traditional luxury belly of developed countries.

Avatr from five years ago first product test market water temperature, to now perfect design, smart, three-electric, chassis fully stack capability, Avatr's evolution path in new car creation camp is unique. It did not go stacking materials cost-performance old road, but relied on central enterprise tech foundation, Huawei Smart and CATL Battery, trying to carve out a kind of new luxury ism with Eastern temperature. VISION XPECTRA is aesthetic declaration, new Avatr 12 and 06T are scale grip, and upcoming big six-seater SUV and Condensed State Battery, are truly charge whistle charging towards global 800,000 goal. This Beijing Auto Show, Avatr indeed put out eye-catching "Emotional New Luxury" answer sheet.