Since April this year, nearly 20 products in the domestic automotive market have announced price increases. As the industry gradually steps out of low-price gaming and returns to the value competition of products themselves, Avatr's commitment to the high-end becomes even more eye-catching. The new Avatr 12 and Avatr 06T launched during the same period saw their prices further increased by 20,000 to 30,000 yuan compared to the older models. This confidence was not easy to come by in the fierce market competition. Why can Avatr continuously elevate brand premium, and why can its high-end positioning gain high market recognition?
Premium Shareholder Lineup Plus Huawei Technology Endorsement: Avatr Becomes Market Focus
Since its inception, the Avatr car brand has always been in the spotlight. First, Avatr boasts a 'Dream Team' luxury lineup for new energy vehicle manufacturing. Its largest and controlling shareholder is Changan Automobile, a direct subsidiary of a central state-owned enterprise. Relying on Changan's century-long manufacturing heritage, Avatr's resource reserves in production and R&D are difficult for the vast majority of new EV forces to reach. Just talking about the simplest product production quality issues, unknown how many new EV forces have suffered big losses in this regard. Avatr, from the start, aimed high-end markets with a high-profile launch, relying on the solid, top-tier manufacturing skills behind it.
Moreover, Changan also endowed Avatr with profound technical heritage. With the support of Changan Automobile, Avatr fully self-developed the Kunlun Smart Extended Range and Taihang Smart Control Chassis. In March, Avatr launched Taihang Smart Control Chassis 2.0, introducing distributed electric drive, ensuring safety underpins sports performance, receiving good market reviews.
The second largest shareholder is CATL, with a holding percentage exceeding any other vehicle company it invests in. This means Avatr enjoys shareholder-level priority in battery supply. From Shenxing and Xiaoyao to the latest condensed-matter battery, for every technical breakthrough by CATL, Avatr is among the first brands to equip it.
As Huawei's first brand with in-depth cooperation, based on the HI PLUS cooperation model, Avatr not only holds the priority pass for Huawei's latest technology but also partners with partners to define every new technology from the source. The two parties' teams jointly define, jointly develop, and jointly market, providing users with superior products and services. This open and flexible cooperation model has won Avatr greater market space and received widespread market recognition.
At the same time, Avatr is also the largest external shareholder of Huawei Harmony Intelligence, holding a 10% stake, which will bring substantial investment returns to Avatr. According to Huawei's 2025 annual report, Harmony Intelligence revenue reached 45.018 billion yuan, a year-on-year increase of 72.1%, growing more than 20 times in three years. It has over 20 cooperating vehicle companies, covering Seres, Changan, Chery, JAC, and international brands like Audi. Future market potential is huge. This investment income will provide sustainable funding support for Avatr's long-term development.
From a corporate level perspective, companies with strong backgrounds and outstanding technical strength like Avatr are strong contenders favored by both capital and markets; gaining user trust is naturally no surprise.
Product Reputation Solid, Revenue Growth Rapid
2026 marks the fifth anniversary since the founding of Avatr. Its cumulative sales have already exceeded 250,000 units, covering the price range of 200,000 to 700,000 yuan, and it has solidified its position in the high-end new energy market.
Relying on self-developed technology, Avatr continues to optimize user scenario experiences, forming a virtuous cycle where reputation drives brand and sales. In the past two years, Avatr has persisted in refining chassis capabilities. From Avatr 07, Avatr 06 to the new Avatr 12, chassis quality and handling performance gradually improved. The Taihang Smart Control Chassis 2.0 launched in March, relying on distributed electric drive technology, ensured safety underpins sports performance, bringing chassis capabilities to a new level. The recently launched Avatr 06T received full praise from users who experienced it.
The market also gave positive feedback. In 2025, Avatr achieved sales of over 10,000 units for 10 consecutive months, with annual cumulative sales exceeding 120,000 units. At the same time, the company's revenue scale doubled. Revenue in 2024 reached 15.195 billion yuan, a year-on-year increase of 169.16%; revenue in the first half of 2025 exceeded 12.208 billion yuan, a year-on-year increase of 98.52%. Such growth speed is rare even when new energy vehicles were just starting. Nowadays, in fierce competition, it highlights Avatr's extremely high growth potential.
At the same time, Avatr has entered over 40 countries and regions. High-end brand perception and luxury product value have been recognized in multiple mature markets. In Thailand, Avatr 11's starting price is 2,099,000 Thai Baht (approx. 447,000 yuan RMB), and it has long maintained the number one position in high-end EV sales; in the UAE, Avatr's main models are generally above 400,000 yuan, occupying 10% of the high-end EV market share; in Singapore, Avatr 11's starting price is 278,999 Singapore Dollars (approx. 1.56 million yuan RMB), and product sales continue to climb.
According to Avatr's plan, in the second half of the year, Avatr will launch Avatr 07L and the large six-seater flagship SUV. Based on adhering to original design, it will provide larger space and stronger functional experience, possessing strong sales potential. Among them, the large six-seater flagship SUV will be the industry's first to equip CATL's condensed-matter battery. With the launch of these two new cars, Avatr's product matrix fills the space demand, further covers the luxury family market, and will start a new growth cycle. Looking to the longer-term future, Avatr plans to cumulatively launch 17 car models by 2030, covering sedans, SUVs, MPVs and other sub-segments.
Overall, in just five years since establishment, Avatr has completed the leap from brand establishment to scale growth, solidified the high-end new energy market, and turned in a report card far exceeding industry expectations. Now standing at the five-year milestone, with the listing process steadily advancing, overseas markets gradually opening up, and multiple heavyweight products about to launch, Avatr has officially entered a new stage of brand development. Future growth potential is worth looking forward to.
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