车型概览

Audi S3 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在日常场景里的便利程度。

版本方面，Audi S3 目前可围绕 2025 Sedan quattro、2025 Sportback quattro 来比较。

购车价格指南

评估 Audi S3 的购车预算时，建议先从版本定位和后续拥车成本下手。价格不是唯一重点，真正决定是否划算的是每天会不会用到那些配置。

如果你在几个版本之间犹豫，可以把 2025 Sedan quattro、2025 Sportback quattro 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 Audi S3 的核心规格，最重要是把数字翻译成生活里的感受。

Audi S3 的核心价值应回到日常场景判断：你要它负责通勤、家庭出行、长途，还是作为更有个性的选择。

优缺点分析

Audi S3 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：车型定位清楚，适合先作为同级比较对象。

需要留意的是，最终取舍会落在版本配置、保险和长期保养成本。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 Audi S3 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把日常场景里的便利程度放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。

竞品对比内容

把 Audi S3 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先从版本定位、品牌售后和日常用途开始比较。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 Audi S3 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

车型概览

Audi RS 3 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在长途稳定感和乘客舒适度。

价格落在 RM 673,600，买家可以先用它判断预算压力和同级定位。

购车价格指南

Audi RS 3 的购车预算可以先从 RM 673,600 开始衡量。这个数字真正影响的是月供、保险和现金流，而不只是展厅里的标价。

如果你在几个版本之间犹豫，可以把 2025 Sedan 2.5 TFSI quattro（RM 673,600） 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 Audi RS 3 的核心规格，最重要是把数字翻译成生活里的感受。

涡轮增压、5缸的动力底子，适合拿来判断市区跟车和高速巡航是否轻松。 400 Ps、500 N·m的输出，真正意义在于满载、上坡和超车时不会太吃力。 DCT 双离合 变速箱、四轮驱动布局 的设定，会影响起步顺滑度、湿地稳定感和长途巡航感。

优缺点分析

Audi RS 3 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：预算位置清楚，方便和同级车直接比较、动力输出能支撑高速和超车需求、空间和车身尺寸便于家庭买家预判实用性。

需要留意的是，最终取舍会落在版本配置、保险和长期保养成本。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 Audi RS 3 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把长途稳定感和乘客舒适度放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。

竞品对比内容

把 Audi RS 3 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先用 RM 673,600 锁定预算圈、再看动力是否足够应付高速和满载、最后看空间是否适合家人和行李。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 Audi RS 3 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

车型概览

Audi A3 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在预算、贷款压力和同级价值。

价格落在 RM 340,112，买家可以先用它判断预算压力和同级定位。

购车价格指南

Audi A3 的购车预算可以先从 RM 340,112 开始衡量。这个数字真正影响的是月供、保险和现金流，而不只是展厅里的标价。

如果你在几个版本之间犹豫，可以把 2025 2.0T S line（RM 340,112） 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 Audi A3 的核心规格，最重要是把数字翻译成生活里的感受。

涡轮增压、4缸的动力底子，适合拿来判断市区跟车和高速巡航是否轻松。 190 Ps、320 N·m的输出，真正意义在于满载、上坡和超车时不会太吃力。 6.2 L/100km的油耗，对每天通勤的人来说会直接影响加油频率。 车长 4495 mm、车宽 1816 mm、车高 1425 mm、轴距 2636 mm，可以帮助你预判停车难度和后排乘坐空间。

优缺点分析

Audi A3 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：预算位置清楚，方便和同级车直接比较、日常能源成本有明确参考、动力输出能支撑高速和超车需求。

需要留意的是，市区停车和狭窄路段仍要看个人驾驶习惯。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 Audi A3 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把预算、贷款压力和同级价值放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？6.2 L/100km 的油耗参考让通勤成本更容易预估。

竞品对比内容

把 Audi A3 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先用 RM 340,112 锁定预算圈、再看动力是否足够应付高速和满载、接着比较能源成本和补能便利、最后看空间是否适合家人和行李。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 Audi A3 的日常成本，最直接会反映在燃油、保险、轮胎和定期保养上。6.2 L/100km 的油耗让通勤预算更容易掌握。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

Author: Shi Ke

Every few years, the automotive industry is declared to be "entering an elimination race". In 2018, they said elimination was coming, in 2020 they said winter was here, in 2022 they said reshuffling started, in 2024 they said they couldn't compete anymore, by 2026, after swapping a batch of executives, someone says again: this time it really enters an elimination race.

Why hasn't this industry been eliminated completely?

Seeing titles like "160+ executive changes" and "densest personnel shake-up in ten years", the first reaction isn't nervousness, it's fatigue. The data is piled up neatly, the conclusions are drawn decisively, reading it feels like an industry report with exclamation marks added. But is the market really that terrible?

Not necessarily.

Change perspective: What if this isn't the apocalypse?

From 2015 to 2018, China's mobile internet also went through a round of "the densest in history" management iteration. BAT collectively "had a blood transfusion", O2O companies were found dead everywhere, shared bicycles lay colorfully on the streets. Back then, the voices depreciating the mobile internet were much louder than the voices depreciating cars now.

So what was the result?

ByteDance "grew" TikTok within that "winter". Pinduoduo found trillion-yuan level opportunities in the downward-tiered markets that no one looked down upon. Meituan climbed out of the sea of blood from the "Thousand Group War" and became a giant in local life. The internet didn't die; instead, it moved from inception to maturity.

The Automotive Industry is Walking the Same Path Now

Over the past 5 years, new energy penetration rate went from 5% to over 60%. That was a wild era, whoever was bold enough could take off. But now penetration passed 60%, the game rules changed. From "whether there is one" to "whether it is good", from "grabbing territory" to "competing in internal power". The people needed now are no longer bold heroes, but professional managers who understand systems, AI, and the global market.

A bunch of companies simultaneously changing executives looks like something is wrong with the industry. Actually, the industry changed, and companies are desperately trying to make themselves match the new battlefield.

This isn't an elimination race. It's just that the rite of passage comes with a bit of pain.

People crying about domestic sales are calculating a confused account - retail sales of passenger cars dropped by nearly 20% in the first 5 months, profit margin was 3.2%, a historical low. The numbers are real, but if you shout "apocalypse" looking only at these numbers, your vision is too narrow.

In 2023, China exported 4.91 million cars, surpassing Japan for the first time to become number one globally. In 2024 it rose to 5.8 million. BYD built factories in Thailand, Brazil, Hungary; Chery went to Spain to acquire factories; SAIC, Great Wall, Geely expanded capacity to all continents globally. Domestic dropped by 20%, overseas rose by nearly 50%. Using the "domestic retail sales" metric alone to sentence the entire industry to death is like using a thermometer for a full-body checkup. You found a fever, but didn't see the person gaining muscle.

Then there's the saying that "370 million units in possession is the ceiling". People who say this have their minds stuck in the fuel vehicle era.

Back then, a car was driven for ten years, so of course it hit the ceiling. But now cars are becoming AI terminals, smart driving capabilities iterate every six months. When cars change from "durables" to "tech consumer goods", replacement cycles will shorten significantly. Possession volume is not a ceiling; it's a huge pool waiting to be reactivated.

The "Price War" Can No Longer Work? Thank Goodness

"The continuous 3-year 'price war' is invalid, low prices can no longer stimulate consumption." This sentence was cited everywhere as evidence of pessimism, but it is actually the best news of 2026.

The "price war" of 2023-2024 pressed industry profit margins to the historical low of 3.2%. What flooded the market during that time? Products just for the sake of being cheap, configurations shrinking, quality declining, safety hazards frequent. Car companies fell into a dead loop of lowering prices to move volume, shrinking profits, and cutting R&D; consumers also didn't gain any advantage. Only after buying did they realize that the little money saved was all spent on car repairs and regret.

But starting in 2025, the market changed.

BYD's cars above 200,000 yuan sell better and better. Huawei AITO M9 average price over 500,000 yuan, monthly sales stably breaking 10,000 units. Xiaomi SU7 exploded upon launch, relying not on low price but on product definition capability. Li Auto, amidst the pain of pure electric transformation, the L series still dominates the niche market.

These enterprises have one thing in common: they are not the cheapest in their respective tracks, but consumers are willing to pay.

To put it plainly, Chinese consumers have matured. Evolved from "buy whoever is cheap" to "buy whoever is good". The "price war" fizzled out because price sensitivity decreased, and value sensitivity increased. This is a huge benefit for companies with real abilities; the days of "bad money driving out good" have finally ended.

Li Auto Lost 12 People, So What?

"Li Auto had 12 core executives resign in half a year" was portrayed repeatedly as a crisis signal, but few people mentioned another matter: Li Auto simultaneously recruited AI algorithm engineers, smart cockpit experts, and autonomous driving architects on a large scale at a faster speed.

12 left, maybe 120 recruited. What is the direction of talent flow? From traditional automotive positions flowing to AI positions. This is not talent drain, it is strategic "blood transfusion".

NIO's logic is the same. Massively poaching cross-industry talent from Huawei, Apple, DJI. Li Bin doesn't want people who know how to build cars better, he wants to turn NIO from a car-building company into an AI-driven mobility tech company. "Changing commanders" is not to save sales, but to equip new teams for the new strategy.

Changan promoted two post-80s vice presidents. The personnel logic of large state-owned enterprises changed. The era of software-defined cars doesn't need experienced "old masters", it needs new managers who can iterate quickly and dare to make mistakes.

BBA deployed headquarters' overseas executives to directly manage the China region, interpreted as "powers consolidating overseas". This interpretation is really a bit funny. If the Chinese market really wasn't working, what did the European headquarters send the strongest lineup for? Retirement? Quite the opposite. In fields like smart cockpits, high-level smart driving, China's innovation speed has already led Europe by one or two steps. BBA upgraded China from "sales market" to "global innovation base". This is "putting out fires", not centralizing power.

What We Should Really Worry About is Not Who Left, but Who Hasn't Arrived

Personnel changes themselves have never been the root of the problem, they are just the appearance. Changing a CEO cannot save a company with bad products, but a good strategy matched with the right people can allow a mediocre company to be reborn.

The biggest risk in the current automotive industry is not that "changing commanders" is too frequent, but that some companies haven't changed thoroughly enough.

Some car companies are still fighting stock wars with incremental era tactics: fighting on price, stacking configurations, competing on parameters, but uniquely not competing on user experience. Some management teams are still holding ten-year-old meetings, making ten-year-old decisions, looking at today's market with ten-year-old eyes. These are what should truly be eliminated.

The "wave of changing commanders" in 2026 eliminates not the industry, but the tactics of the old era. And those companies that first complete organizational iteration, think through the strategy, and assemble the team will become stronger after this round of adjustments.

Winter for the automotive industry hasn't come. It just took off the "old clothes" of the inception period, ready to step into the next decade.

Beberapa tahun kebelakangan ini, pengeluar kenderaan domestik terkemuka mula membuka laluan ke luar negara, ini juga menyebabkan banyak pengguna tempatan memperhatirkan tag "Kenderaan Global". Pada masa ini, kenderaan global bukan lagi sekadar tag eksport, dari peringkat penyelidikan dan pembangunan mesti mengikuti piawaian global yang tinggi, menyesuaikan dengan iklim dan keadaan jalan raya pelbagai negara, memenuhi citarasa pelbagai negara dan sebagainya. Oleh itu, dari segi kualiti, model global sering lebih meyakinkan.

（Changan Qiyuan Baharu Q05）

Hari ini, kami menumpukan perhatian pada dua model representasi: Changan Qiyuan Baharu Q05 dan Leapmotor A10. Changan Qiyuan Baharu Q05 disokong oleh perusahaan milik negara pusat, Mei lalu mengekspor ke Thailand, Jun akan memasuki Uzbekistan, seterusnya akan dijual di Amerika Selatan, Eropah dan lain-lain, secara berterusan memperluas peta luar negara. Leapmotor A10 menggunakan saluran penjualan kumpulan Stellantis yang besar yang tersebar di seluruh negara luar negara, masa depan dijual secara global adalah perkara yang pasti.

（Leapmotor A10）

Apabila had atas bajet 100,000, memfokuskan pada kenderaan global, Changan Qiyuan Baharu Q05 506Max+ (harga terminal kira-kira 95,900) dan Leapmotor A10 505 LiDAR Edition (harga terminal kira-kira 86,800) akan masuk dalam senarai pilihan. Kemudian, apabila memilih "rakan keluarga global", bagaimana hendak memilih? Di bawah, kita akan bercakap tentang hal ini.

（Changan Qiyuan Baharu Q05）

Memilih kereta elektrik tulen, tiga komponen utama elektrik adalah topik yang tidak boleh dielakkan. Dari kedua-dua kereta ini, keduanya dilengkapi dengan bateri lebih 50kWh, julat perjalanan CLTC tulen elektrik masing-masing mencapai 506km/505km, perjalanan kerja harian boleh dicas sekali setiap 10 hari setengah bulan, perjalanan jauh pun tiada kebimbangan julat.

（Leapmotor A10）

Tetapi saya perhatikan, pembekal bateri Changan Qiyuan Baharu Q05 ialah CATL, Leapmotor A10 ialah Gotion High-Tech/Jiangsu Zhengli, dan Leapmotor A10 versi pengenalan bateri menggunakan penyejukan udara; pembuangan panas musim panas ketinggalan, kecekapan pengecasan menurun tidak termasuk, kelebihan keselamatan juga perlu ditingkatkan. Manakala Changan Qiyuan Baharu Q05 semua versi standard sel bateri CATL, versi 506km julat menggunakan teknologi penyejukan cecair utama, versi rendah juga menggunakan teknologi penyejukan langsung, asas tiga sistem utama jelas lebih kukuh. Penyejukan bateri dan prestasi keselamatan secara relatif adalah lebih unggul, perjalanan harian, perjalanan jauh atau pengecasan pantas kerap, semua boleh membawa pengalaman penggunaan kenderaan yang lebih selamat.

（Changan Qiyuan Baharu Q05）

（Leapmotor A10）

Dari segi kuasa, kedua-dua kereta dilengkapi dengan satu motor, Changan Qiyuan Baharu Q05 output kuasa maksimum 120kW/190N·m, Leapmotor A10 output kuasa maksimum 90kW/150N·m, yang pertama pecutan 0-100 km/j berada dalam tahap 8 saat, yang kedua di luar 10 saat. Bagi pecutan di bahagian tengah dan belakang bandar juga, Leapmotor A10 tindak balas kuasa lambat, manakala Changan Qiyuan Baharu Q05 kuasa kuat lebih mematuhi pedal, memotong laluan dan menukar lorong juga lebih mudah.

（Changan Qiyuan Baharu Q05）

（Leapmotor A10）

Selain sistem perjalanan, kualiti penumpang juga adalah fokus perhatian. Mengenai kualiti penumpang, tidak dapat terlepas daripada perbandingan ruang, konfigurasi. Changan Qiyuan Baharu Q05 adalah SUV kompakt, tiga ukuran masing-masing 4435*1855*1595mm, jarak roda 2735mm; Leapmotor A10 adalah SUV mini, tiga ukuran masing-masing 4270*1810*1635mm, jarak roda 2605mm.

（Changan Qiyuan Baharu Q05）

（Leapmotor A10）

Perbezaan tahap model dan saiz juga secara terus menggambarkan perbezaan pengalaman. Bagi penumpang ujian yang sama tinggi 1.75 meter, menyesuaikan tempat duduk hadapan ke posisi memandu, duduk di belakang Leapmotor A10, kira-kira mempunyai lebih satu tinju ruang kaki; duduk di belakang Changan Qiyuan Baharu Q05, mempunyai lebih dua tinju ruang kaki, termasuk ruang kepala juga lebih baik. Jika hujung minggu bersama tiga lima kawan, atau organisasi aktiviti kelufamili, bahagian belakang yang lebih luas, biasanya membolehkan penumpang mendapatkan pengalaman duduk lama yang lebih selesa dan ruang yang lega. Dari segi ini, Leapmotor A10 tidak setanding Changan Qiyuan Baharu Q05.

（Changan Qiyuan Baharu Q05）

（Leapmotor A10）

Dan, Changan Qiyuan Baharu Q05 sandaran belakang boleh laraskan sudut, dilengkapi dengan tempat cawan belakang, pemegang tengah, lubang udara penghawa dingin dan lain-lain konfigurasi. Manakala fungsi di atas di belakang Leapmotor A10, semuanya tidak dapat dicapai. Oleh itu, jika anda adalah golongan yang memerlukan bahagian belakang, cadangkan uji jalan bawa keluarga, rasai lebih banyak perbezaan pengalaman bahagian belakang kedua-dua kereta.

（Changan Qiyuan Baharu Q05）

（Leapmotor A10）

Dari segi konfigurasi bahagian hadapan, Changan Qiyuan Baharu Q05 mengintegrasikan larasan elektrik/pemanasan/penyejukan/urut, konfigurasi sandaran kaki penumpang hadapan, Leapmotor A10 hanya mempunyai larasan elektrik pemandu utama, pemanasan hadapan. Bagi waktu rehat tengah hari di dalam kereta pada hari bekerja, pemilik Changan Qiyuan Baharu Q05 boleh menikmati kerusi urut dengan sokongan sandaran kaki di penumpang hadapan, ventilasi kerusi semasa perjalanan harian musim panas juga sangat berguna. Tetapi jika pemilik Leapmotor A10 kekurangan kerusi urut, ventilasi kerusi, sama ada perjalanan harian musim panas atau rehat tengah hari kecil, pengalaman perlu dikurangkan dengan ketara.

（Changan Qiyuan Baharu Q05）

（Leapmotor A10）

Akhirnya, kembali ke titik asal "had atas bajet 100,000". Jelas dilihat, Changan Qiyuan Baharu Q05 harga walaupun sedikit lebih tinggi, tetapi memberikan pelan perjalanan yang lebih matang, juga lebih meyakinkan dari segi kualiti. Dari julat, pembekal bateri utama dan kuasa, sehingga ke ruang luas, konfigurasi keselesaan, komprehensif kuasa lebih baik daripada Leapmotor A10, lebih boleh membolehkan pengguna merasakan ketenteraman dan kualiti dalam setiap perjalanan. Oleh itu, jika bimbang antara Changan Qiyuan Baharu Q05 dan Leapmotor A10, pendapat saya, Changan Qiyuan Baharu Q05 akan menjadi pilihan yang lebih sesuai.

6 月 13 日，成都。北京越野成都盛國店現場，6 位全新車主開心接過新車匙。

別誤會，並非入手百萬超跑，而係其中一台新車，令呢家門店迎來第 31800 台交付里程碑。而家新能源賽道新品迭代速度飛快，層出不窮嘅新技術輪番登場，一家深耕本地 15 年嘅老牌門店，穩步交出超 31800 台銷量答卷，呢件事本身就足夠亮眼。

好比家門口經營十五年嘅老牌麵館，累計賣出三萬多份麵，大家第一個反應唔會只好奇口味，而係好奇係咩長久嘅吸引力，可以留住一批又一批回頭客。

是次第 31800 台里程碑車型車主關先生，正係品牌實打實嘅忠實復購用戶。現場佢真誠分享：「選擇北京越野，就係選擇咗一種生活方式。」呢句話聽落嚟幾有儀式感，但係放喺競爭激烈嘅而家車市，可以令舊車主二次復購，難度確實唔細。足以證明車型產品力夠硬，門店售后服務亦足夠貼心可靠。而家買車賽道內捲嚴重，能始終用心對待每一位車主嘅門店，格外難得。

成都盛國自 2012 年落地下經營，深耕西南市場十五載，始終堅持「買車只係開始，服務永不停止」嘅服務初心，通俗嚟講就係：成交唔係終點，長久陪伴車主出行先至係核心。是次活動主推嘅 BJ30 旅行家，推出高達 3 萬元置換補貼，置換入手低至 6.99 萬元起。親民嘅入手門檻，涵蓋咗想換大空間輕越野 SUV 嘅各類家庭用戶，吸引力爆燈。

我哋好好傾傾呢台 BJ30 旅行家，綜合實力到底點至點樣？官方主打嘅「三擎四驅六模 HEV 混動架構」，聽落嚟專業感爆燈，簡單直白咁講：就係俾硬朗方盒子車身，搭配咗一套兼顧動力同省油嘅混動系統。

以往大家對越野 SUV 固有印象就係油耗偏高，動輒百公里十多個油，出行成本壓力大。而家 BJ30 旅行家作為國內首款方盒子 HEV 混動 SUV，唔使外接充電，直接打破「硬派越野 = 油老虎」嘅刻板印象。搭載 41% 高熱效率混動專用發動機 + 前後雙電機，四驅響應僅 30 毫秒，0.5 秒就至能釋放峰值扭力，搭配能量中鎖、四輪電子限滑、智電 ATS 全地形系統，城市通勤平順省油，入山玩沙、穿越泥地亦動力充足，兼顧家用同越野，實用性爆燈。

再睇空間呢度，BJ30 旅行家喺方盒子輕越野裡把空間優勢爆燈。2820mm 超長軸距，採用三排七座佈局，得房率高達 66%，後尾箱最大拓展容積 1496 升，後排座椅純平放倒直接變身 1.92 米大牀。1.8 米成年人坐進第三排亦完全無局促，全車配備 38 處儲物空間，大小隨身物品都可以妥善收納。過往唔少越野車第三排局促擁擠，坐人好似「受罪」，而家呢台車真正做到全家出行人人舒適，唔使任何人都将就。

最亮眼嘅當屬「超省」核心優勢。此前南非、印尼、阿聯酋、波蘭、墨西哥五國汽車博主聯合實測，BJ30 旅行家百公里油耗均控制喺 5 升以內，滿油續航超 1000 公里。長途自駕唔使頻繁奔波充電站，加油就得出發，每年可以省下大量補能等待時間；同時首任車主享受整車終身質保，混動系統保養簡單、配件供給充足，沒有高壓電池安全顧慮，長途自駕去新疆、西藏亦完全無後顧之憂。

回到是次集體交付現場，6 台新車集中交付數量唔算龐大，但係每一台背後，都係 31800 個家庭發自內心嘅認可。

而家行業都喺度提倡「越野平權」，讓一般家庭亦可以輕鬆擁有越野出行體驗，BJ30 旅行家把入手門檻壓低、油耗大幅降低、空間全面升級，徹底拉近一般家庭同輕越野生活嘅距離。從前越野車型門檻偏高，好似小眾愛好，而家呢台車親民定價、全能屬性，適合日常通勤、全家出遊、戶外穿越多種場景。咁呢台 6.99 萬起售嘅輕越野方盒子值唔值得揀？

From a loss of 326 million baht in the previous quarter to a windfall of 645 million baht in a single quarter, the global natural rubber giant, Thai Shidong Rubber, staged a stunning turnaround in just one quarter.

Recently, Shidong Rubber released its Q1 2026 financial report: net profit attributable to the parent company reached 645.4 million baht (approximately 130 million RMB), successfully turning losses into profits; EBITDA skyrocketed 307.4% quarter-over-quarter to 2.3693 billion baht.

Turnaround Strategy One: Production Zone Restrictions, Surge in Tire Raw Material Rubber Prices

The primary driver of Shidong's performance turnaround was the strong recovery of the natural rubber business, triggered by shortages in core tire raw materials.

Previously, rubber prices were plagued by speculative disturbances. However, Shidong CEO Veerasith pointed out that rubber prices in the first quarter had "shifted from speculative to real," returning to industry fundamentals. He emphasized: "The total supply of natural rubber from several major producing countries has not increased significantly, especially in Thailand and Indonesia, where production restrictions remain."

For downstream tire companies, this means the hard constraint of tight core raw material supply remains unsolved. Data confirms this trend: In the first quarter, the average price of TSR20 rubber (commonly used for tires) on the SICOM market reached 191.5 US cents/kg, a 10.6% surge quarter-over-quarter. Riding this wave, Shidong sold 341,800 tons of rubber, and the gross profit margin of this business jumped from 5.7% to 8.7%, becoming the most profitable cash cow.

Turnaround Strategy Two: Recovery of Glove Production Capacity, Icing on the Cake

Another engine is the comprehensive recovery of the medical glove business. Heavy flooding severely damaged production lines at the end of last year, but with operations restored, glove sales in the first quarter reached 9.159 billion pieces, a 4.6% increase quarter-over-quarter; capacity utilization rose significantly from 78.2% to 84.2%, directly converting into profit increments. Additionally, the gradual recognition of insurance claim proceeds from flooding further bolstered the current performance.

Conclusion: Cost Pressures for Tire Manufacturers Continue to Accumulate

From huge losses to windfall profits, Shidong's turnaround is a resonance of improved supply and demand and capacity recovery. However, for downstream tire manufacturers, this is by no means a relaxed signal. The persistent supply restrictions in the main production areas of Thailand and India suggest that the bottom support for tire raw materials remains strong. Against the backdrop of rubber prices returning to fundamentals and supply difficult to increase, the huge profits of the rubber giant may well herald the beginning of a new round of cost battle in the tire industry chain.

23 April, Pameran Industri Kereta Antarabangsa Shanghai Ke-21 dimulakan dengan meriah. 24 April, dengan tema "Changan Pemburu, Perjalanan Cerdas ke Seluruh Dunia", Pelan Pembangunan Global Pickup Changan serta Pelancaran Changan Pemburu K50 diadakan secara rasmi. Pickup Pintar Digital Julat Panjang Super Besar Pertama di Dunia -- Changan Pemburu K50 dilancarkan dan dijual, menjadi pickup pertama dilengkapi fungsi bantuan memandu gabungan L2, dilengkapi dengan chassis pickup elektrik yang paling disukai pengguna kenderaan perkhemahan, secara rasmi membuka era Pickup Pintar Digital!

Changan Pemburu K50 Quattro Semua Lahan, membuat tempat jauh tanpa sempadan, Harga Cadangan Rasmi 192,900 Yuan;

Changan Pemburu K50 Quattro Segala Kebolehan, membawa teknologi ke dalam harian, Harga Cadangan Rasmi 182,900 Yuan;

Pesan sekarang, dapat lima hadiah hebat tambahan. Pembelian kenderaan mendapat subsidi 3,000 Yuan untuk penukaran, pemilik pertama bukan komersial menikmati jaminan seumur hidup sistem tiga elektrik dan sistem julat tambah, pinjaman 70,000 Yuan setahun 36 tempoh atau 80,000 Yuan baki 12 tempoh, hadiah percuma data asas dan data perkhidmatan hiburan 2GB setiap bulan, tempahan dalam tempoh ditentukan menghantar pakej perkhemahan satu set.

Changan Pemburu diperbaharui serentak, semua produk bermula 127,900 Yuan, kereta baru sudah sampai ke kedai, selamat datang melawat kedai untuk pertanyaan lanjut.

Perjalanan Cerdas ke Seluruh Dunia, Changan Pickup dan Pengguna Global Membina Era Pickup Pintar Digital

Tahun 2024, industri kereta menyambut tahun pertama kecerdasan, selepas gelombang "elektrik", "kecerdasan" sedang memimpin "setengah kedua" perubahan industri kereta.

Pengurus Eksekutif Changan Automobile, Peng Tao, berkongsi mengenai lompatan jenama Changan Pickup, memasukkan label pintar digital, kepercayaan dan tekad untuk memulakan era pintar digital baharu. Beliau berkata, Changan Pickup akan menjadi kategori spesifik di bawah Changan Qiyuan, tenaga baharu pintar digital Changan Automobile, diposisisikan sebagai "Pickup Pintar Digital Evolusi Baharu". Bergantung kepada kerjasama Changan Automobile "Shangri-La", "Hai Na Bai Chuan" dan "Beidou Tianshu", bertalan laluan tenaga baharu, mempercepat susun atur global, memajukan aplikasi kecerdasan luas. Changan Pickup, ingin membawa penyelesaian perjalanan guna perniagaan dan penumpang untuk pengguna global, lebih-lebih lagi bersama pengguna global memasuki era Pickup Pintar Digital, melompat ke arah yang lebih baik.

【Pengurus Eksekutif Changan Automobile Peng Tao】

Changan Pickup berkongsi sistem penyelidikan dan pembuatan "Enam Negara Sepuluh Lokasi" Changan Automobile, dengan pandangan global mengintegrasikan sistem proses pembangunan produk CA-PDS, sistem ujian pengesahan CA-ITVS, sistem pembuatan pintar CA-IMS, dan sistem prestasi off-road CA-ORPS, memberi kuasa kepada perniagaan pickup sepenuhnya, mendalami pasaran global, meningkatkan nilai industri secara berterusan.

Mengenai pelan global masa depan, CEO Changan Pickup Huang Zhi berkata, Changan Pickup menetapkan pelan pembangunan global "12324", dalam tiga tahun akan datang akan dilancarkan 3~4 model pickup global secara berturut-turut, merangkumi pasaran saiz penuh kelas B/C/D, dan berdasarkan platform pickup membangunkan model PPV keras secara berkumpulan, memenuhi keperluan pengguna global, usia berbeza, harga berbeza, senario berbeza produk, berupaya menjadi pickup paling bernilai pengguna, membina pickup terbaik dunia. Tahun 2030, jualan Changan Pickup mengatasi 500,000 unit.

【CEO Changan Pickup Huang Zhi】

Dual Engine Langit dan Bumi, Changan Pemburu K50 Mengubah Semula Pengalaman Baru Pickup Pintar Digital

Mac tahun lepas, Changan Pickup mengeluarkan Changan Pemburu, berulang kali mendapat tempat pertama dalam senarai jualan produk pickup tenaga baharu, di Thailand menerima anugerah "Produk Paling Diharapkan", menjadi pemimpin pickup tenaga baharu.

Berdasarkan keperluan pengguna yang ditingkatkan, produk berat pertama pelan pembangunan global "12324" Changan Pickup -- Changan Pemburu K50 dilancarkan, diposisisikan sebagai pickup pintar digital julat panjang super besar pertama di dunia, dengan reka bentuk estetik "Mata Pemburu" dan julat panjang darat super besar "Dual Engine Langit dan Bumi", sama-sama kuat, jimat dan penuh tenaga, Kecerdasan Cloud Tianshu yang bagus, mudah digunakan, dipandu dan selamat sebagai titik terang teras.

Changan Pemburu K50, "Julat Panjang Darat Super Besar" Dual Engine Langit dan Bumi, menguatkankan "kuat, jimat dan penuh tenaga" segitiga nilai besi. Laun rendah kuat, enjin dwimotor, kuasa maksimal 200kW, tork tertinggi 470N·m; memacu cepat, respons permulaan 400ms, pemecutan 0-100 7.9 saat; tenaga tahan lama dan kuat, kuasa maksimal enjin 140kW, kuasa puncak penjana 100kW.

Dilengkapi dengan bateri Jin Zhong Zhao 31.18kWh, julat NEDC 131km, perjalanan elektrik tulen lebih menjimatkan, kos per kilometer serendah 7 sen; tiada perlu tambah urea, musim sejuk tidak takut beku, tiada perlu pembersihan diri, penggunaan lebih mudah dan jimat. Rasa memandu elektrik tulen masa dan kawasan sepenuhnya, struktur penggerak empat roda elektrik pintar, memandu pickup lebih licin; fungsi pelepasan kuasa luar super 22kW yang pertama di industri, kuasa perbentungan maksimal 227kWh, memecah sempadan penggunaan elektrik.

Pemburu K50 juga menaik taraf "Kecerdasan Cloud Tianshu Bagus", mencapai terobosan nilai "mudah digunakan, dipandu, selamat". Pertama di industri global dilengkapi Huawei HMS for CAR, termasuk suara pintar, peta Petal, ekosistem aplikasi. Semasa itu, bersama Huawei sedang membangunkan Model Besar AI Suara, berikutan melalui pengemaskinian OTA, membuat Pemburu K50 sentiasa baru.

Pemburu K50 dilengkapi bantuan memandu gabungan L2, khusus untuk pengguna perjalanan jauh dan kenderaan perkhemahan, meningkatkan keselamatan memandu. Pelindungan sangkar keselamatan lima utama pakej bateri, bergabungkan badan tidak memikul dan armatur chassis, mencegah hentakan, calar, celup air dan hakisan. Di 10+ negara perwakilan di kawasan luar negara seperti Timur Tengah, Amerika Selatan, Afrika, Asia Tenggara, CIS, melakukan pengesahan ketat terhadap iklim khas suhu sangat sejuk dan sangat panas serta persekitaran khas ketinggian tinggi dan hakisan tinggi, Pemburu K50 sepenuhnya dapat menentang pengesahan.

Dari segi kemampuan off-road, Changan Pemburu tidak hanya menyokong kapasiti muatan ekstrim 1.5 tan, juga menaik taraf kemampuan tarikan 2.5 tan, sudut masuk 29°, sudut keluar 26°, jarak dari tanah kosong 220mm, ketinggian air rendang 600mm, dilengkapi ban off-road AT semua litar, memadankan tiga ganti dan sepuluh mod memandu, mencapai kemampuan off-road tahap pengembaraan, pengguna baru juga boleh off-road dengan mudah.

Untuk senario perjalanan malam, Pemburu K50 dilengkapi "Mata Pemburu" sistem pencahayaan pintar, satu-satunya di negara pra-pemasangan 4 lampu atap, termasuk 2 lampu jauh dan 2 lampu perkhemahan, memenuhi keperluan pencahayaan luar rumah semua senario.

Dari segi reka bentuk, pencahayaan mata pemburu, muka depan hiu, paparan berpasangan, ban AT, warna kenderaan hijau zaitun, dalaman oren gelombang panas, reka bentuk estetik pemburu membawa impak visual yang sangat kuat, membuat orang tidak lupa.

Changan Pemburu sentiasa berevolusi diri, bersama pengguna mencipta model khas seperti kenderaan tinggal, kenderaan kem, kenderaan kerja UAV pertanian, dengan kerjasama ekosistem Huawei, DJI, Akademi Seni China, bersama pengguna mencipta kemungkinan tanpa had. Suku ke-4 tahun ini, Pemburu Baharu yang dicipta dengan pengguna akan dilancarkan.

Dengan pelancaran Pemburu K50 sebagai peluang, Changan Pickup berdiri atas "Pickup Pintar Digital Evolusi Baharu", mendorong pickup menuju ketinggian industri baharu, memberikan "Rancangan China" Pickup Pintar Digital untuk pengguna global.

文 | AUTO 芯球

作者 | AUTO 芯球團隊

就喺剛剛，新樂道 L60 上市咗。

呢場發布會前後有兩件事值得放喺一齊睇。往前計一日，蔚來參與咗新加坡換電標準嘅制定。發布會當日，一段樂道 L60 穿越極窄溶洞嘅智駕影片對外發布，喺海外社交媒體上引起咗唔少討論。

但真正令行業注意到呢件事嘅，係價格。神玑 NX9031 自研芯片、全域 900V 高壓平台、SkyOS 天樞操作系統——呢三樣嘢，同時出現喺一台起價 20 萬出頭嘅車上面。而呢三樣技術，喺之前嘅蔚來品牌車上面，定位係旗艦級嘅。

單就唔係一次普通產品迭代可以解釋得哂。

新能源汽車行業呢兩年，人人都喊住自研。三電自研、芯片自研、系統自研、智能駕駛自研——呢個字已經用到有啲通貨膨脹。但係同樣係自研，有啲係「定義規格、委託設計」嘅輕資產玩法，有啲係「從架構到流片全流程自己做」嘅重資產路線。兩者嘅區別，短期睇唔出，長期天差地別。

新樂道 L60 嘅出現，基本將呢個問題翻上枱面：當自研體系真係跑通之後，佢到底能帶來乜嘢？

自研嘅真正分界線，從一顆芯片講起

要想搞清蔚來嘅自研同其他人有咩唔一樣，最好嘅切入點係智能駕駛芯片。

神玑 NX9031，呢個項目背後嘅團隊有 600 幾人。李斌喺媒體溝通會上特意強調咗一句說話：「係從前端到後端，完整嘅一個設計能力。」呢句唔係隨口講講。

行業入面做智能駕駛芯片嘅路線有兩條：一條係定義好參數，搵設計公司幫佢做，慳錢、快，缺點係後續迭代處處受制人。另一條係自己搭團隊，從架構設計到後端流片全流程壓喺自己手入面，燒錢、慢，但係芯片、算法、傳感器、操作系統可以端到端耦合。

呢款芯片唔係嗰款芯片。就好似造車咁，搵工程設計公司代工同自己全棧自研，造出嚟嘅嘢都叫做「車」，但係底子完全不同。

李斌喺溝通會上提到三個具體嘅比較維度。

第一個係內存帶寬，神玑 NX9031 嘅內存帶寬「基本上係行業同行嘅 2 倍」——呢個指標決定咗車上可以跑幾大嘅模型、推理速度點樣。

第二個係多模信號處理能力，亦即係 ISP，李斌提到溶洞穿越嘅好表現跟呢個有關係，因為喺極暗環境下圖像處理能力係關鍵。

第三個係雙芯片毫秒級熱切換，李斌話呢個對於 L3、L4 級別智能駕駛係非常重要嘅。

呢三個指標單獨睇都係技術參數，合埋一齊睇係同一件事：當芯片、算法、操作系統全部係自己，產品定義嘅主動權先真正喺你手入面。否則你只係喺供應商嘅報價單入面做選擇題。

但係芯片自研嘅紅利唔止喺單點指標。因為芯片係自己嘅、傳感器佈局係提前統一規劃嘅，好似蔚來從 ET7 時代就定咗「7 個 800 萬攝像頭 +7 個環繞攝像頭」嘅硬件基線，一路延續到樂道 L60，所以硬件架構天然可複用。

硬件可複用，意味著數據可複用；數據可複用，意味著工具鏈可複用。喺度，李斌透露咗一個細節：蔚來二代平台所有車款嘅智能駕駛版本，能做到「正負唔超過幾個星期嘅時間窗口入面同時發版」。呢個節奏背後，係底層架構統一之後，一套代碼可以覆蓋多款車。

假設旗下有 5 款車，如果每款嘅智能駕駛軟件都要單獨開發、單獨測試、單獨迭代，維護成本係乘數級嘅。底層架構統一之後，多加一款車分攤研發費，邊際成本低到可以忽略不計。

新樂道 L60 能夠用上旗艦智能駕駛，唔係因為蔚來大方，而係硬件統一之後成本結構自己變咗。

自研嘅護城河已經挖開咗

如果芯片嘅故事說明咗自研能夠帶來咩，那輕量化同換電呢兩件事，就說明咗有些事不自研乾脆做唔到。

先講輕量化。

李斌今次喺發布會上面花咗大量篇幅講輕量化，喺行業入面唔太常見。輕量化係一個「睇唔見」嘅指標，用戶唔會因為白車身輕量化係數低而出錢，車企通常都唔拿佢當賣點。

但係李斌把它拆得好細。

新樂道 L60 嘅白車身輕量化係數做到咗 2.22。咁，係點做到㗎？有四個關鍵，大多需要自研支撐。

第一係電池。電池係整車最重嘅部件。如果你一門心思想堆續航，堆大容量磷酸鋰鐵電池，重量就跟住漲。樂道嘅策略係克制嘅：85 度電用三元鋰電池，比同容量磷酸鋰鐵輕咗 100 幾公斤。但係三元鋰貴，李斌嘅原話係：「呢就係好大一筆錢。」

第二係系統性重構。樂道 L60 嘅「智能保險絲」，聽落好似換咗個零件，實際上整台車嘅高壓、低壓架構都係重新設計。用傳統保險絲，電路設計係標準件；換成智能保險絲，從配電邏輯到線束走向全部要重嚟。集成化設計都一樣，將更多功能塞進更少模塊，省出嚟嘅唔止係重量，仲有空間同 BOM 成本。但係每一樣都係獨立嘅研發項目，沒有自研底盤、自研電子電氣架構嘅團隊，單個做都做唔到。

第三係全域 900V。高壓平台對輕量化嘅貢獻好多人無注意到——電壓越高，同樣功率下電流越小，電流越小線束越細，線束越細整車越輕。呢個閉環聽落簡單，但係 900V 本身嘅門檻極高，從功率半導體到絕緣設計到熱管理，全部係硬骨頭。

最後係工程能力。輕量化係數 2.22，佢考驗係「喺保證碰撞安全嘅前提下，用最少嘅材料做到最好嘅結構」。李斌打咗一個比喻：「有啲時用料過度大部分係冇安全收益，就好似有啲屋企牆望落好厚，唔代表一定結構堅固。」呢種能力無法拉靠供應商，靠係整車工程團隊多年積落嚟嘅數據、仿真、測試同試錯。

四件事拉完，輕量化呢件事就清楚咗：佢唔係單點技術指標，而係底盤、三電、電子電氣架構、工程仿真好幾個自研系統協同工作嘅綜合結果。

再講換電。

新樂道 L60 上市同日，蔚來參與咗新加坡換電標準嘅制定。加埋此前喺歐洲落地營運嘅 60 幾座換電站，換電呢個曾經被反覆質疑嘅模式，正由一個企業嘅選擇變成一種行業選項。

但換電呢件事，頭到尾都係自研。而家，樂道 L60 嘅用戶入面，電池租賃方案嘅滲透率超過 90%。

好明顯，一旦用戶接受咗「車電分離」，電池壽命嘅風險、保值率嘅焦慮、補能便利性嘅擔憂，全部轉移到營運方，也就是蔚來自己身上。

而蔚來敢接呢個盤，原因只有一個：換電網絡係整個自研體系嘅一部分。電池嘅充放電策略、壽命管理算法、殘值評估模型，全部係自家團隊喺跑。如果你把換電外包畀第三方營運，你根本唔敢對用戶承諾「電池租金覆蓋終身保養」，因為你控制唔到電池嘅真實健康狀態。

芯片自研讓你改得、輕量化讓你省得、換電讓你兜到底——呢三樣嘢拼埋一齊，變成一個完整嘅自研拼圖。而新樂道 L60，係呢三樣嘢第一次喺一台 20 萬級別嘅車上同時兌現。

最難嘅路，壁壘反而最高

講到呢度，有一個繞唔去嘅問題：自研咁燒錢，邊個在買單？

2026 年供應鏈嘅壓力好真實。車規級內存價格漲得好凶，鋰價亦都有反彈。一台樂道 L60，單單成本端就漲咗一萬幾塊，如果折算到最終售價計埋稅費，影響大約係一萬五。

喺度，李斌講咗句大實話：「樂道 L60 嘅毛利仲有，但係比較慘。」

但係喺呢種壓力下，樂道 L60 起步價都係放喺 20 萬出頭。但係，90% 嘅訂單揀咗帶神玑芯片同激光雷達嘅高配版，一季度全品牌平均售價 24 萬——呢個仲唔少傳統豪華品牌都要高。1 到 5 月，蔚來整體增長 68%，高於內部目標。

呢兩組數字放埋一齊睇，結論可能有啲反直覺——自研燒錢，但係自研恰恰係消化成本嘅辦法。

呢度嘅邏輯唔複雜。同一個技術體系覆蓋蔚來、樂道、螢火蟲三個品牌，研發費用被攤到更多車上面；同一套硬件架構服務多款車，採購量上去之後議價能力亦都有提高。當硬件統一、數據複用、工具鏈共享跑通之後，每多加一款車，邊際成本就會大幅下降。

新樂道 L60 將旗艦技術壓到 20 萬級，唔係蔚來喺做慈善，係呢個經濟模型自己運作嘅結果。

但將時間軸拉長，自研真正嘅帳，唔係按季度算嘅。

如果睇一個季度——別人喺卷銷量，佢喺修換電站。別人買芯片拼算力，佢由頭流片搭團隊。別人堆大電池拼續航，佢喺算輕量化係數。每一個動作單獨睇，都像係唔務正業。

但係睇三五年，會發現換電站鋪咗出嚟 3900 座，芯片跑通咗端到端耦合，輕量化係數做到咗 2.22——呢啲單點開始串聯成體系。

睇十年，你會發現呢間公司喺三電、智能駕駛、補能、電子電氣架構上建咗一套別人繞唔過去嘅基礎設施。呢就係自研帶嚟嘅核心壁壘，亦係而家消費者越來越為蔚來買單嘅關鍵。

寫喺最後

回到新樂道 L60。

呢台車嘅意義，唔在於佢比 Model Y 便宜咗五六萬，亦唔在於用咗旗艦芯片同激光雷達，甚至唔在於賣咗幾多錢。

佢嘅意義係在於，一台 20 萬級別嘅車，配上咗一套只有全棧自研體系先至能夠支撐嘅技術組合。中國新能源汽車嘅自研，已經從「能唔能夠造」嘅階段，進入咗「好唔好用、計唔計得過帳」嘅階段。

喺中國新能源汽車嘅牌枱上面，願意用十年壘基礎設施、用時間換空間、用深耕換壁壘嘅玩家，一只手數得埋。新樂道 L60 嘅出現，不過喺講一件事：嗰些年所有人覺得好傻嘅投入，而家開始喺報表上、產品上、行業嘅標準入面，一筆一筆兌現咗。

馬拉松仲未跑完。但跑喺前面嘅，永遠係起跑前就把地基挖得最深嗰個人。

*本文圖片均係來自網絡

聚焦智能汽車，助力關鍵決策。

In the Chinese SUV market, there is an unwritten chain of disdain: BEVs look down on PHEVs, PHEVs look down on hybrids, hybrids look down on ICE. But interestingly, when this chain is placed into the specific scenario of 'light off-roading', it instantly fails.

On June 12, the 150,000th unit of the BJ30 Wanderer rolled off the production line at the BAIC Zhuzhou Super Factory. The Chinese light off-road SUV reached 150,000 units the fastest. It is not the most expensive one, not the toughest one, but the only box-shaped SUV that chose the HEV route.

150,000 people chose HEV, and this is the interesting part.

An Overlooked Contradiction

What powertrain route should light off-road SUVs ultimately choose?

Pure electric? Suitable for city use, long-distance travel without worrying about charging frequency, but off-roading is not feasible.

Plug-in hybrid? Can run on oil or electricity with a built-in large battery, off-roading carries risks, mostly used as a pure electric vehicle.

HEV? Electric at low speeds, strong power, engine runs in the most efficient range.

Three solutions, each with pros and cons. But if you must choose one with the 'least penalty', HEV is clearly the cleanest. This conclusion isn't derived by me, it is an inherent advantage of HEV.

What does 'Three Engines, Four-Wheel Drive, Six Modes' mean?

BJ30 Wanderer's HEV architecture is called 'Three Engines, Four-Wheel Drive, Six Modes' by Beijing Off-Road. The name is impressive, but the logic is actually very clear when broken down.

Why 'Three Engines' instead of 'Two Engines'? Traditional HEVs—including Toyota THS, Honda i-MMD—are all dual-motor: one engine plus one drive motor. Sufficient for city scenarios, but light off-roading requires low-speed torque burst and independent four-wheel drive torque distribution. A dual-motor front-wheel-drive based architecture clearly falls short when encountering cross-axles or single-wheel slip.

BJ30 has an additional rear axle drive motor. The three power sources perform their respective duties: the engine is responsible for efficient cruising, the front motor for daily start-up energy supplementation, and the rear motor for low-speed torque burst and rear-wheel drive power available anytime. This isn't 'more motors, more selling points', it is a rigid demand for four-wheel drive capability in light off-roading scenarios, forcing a technical choice.

Six working modes: Pure electric, Series, Parallel, Engine direct drive, Energy recovery, Parking charge, covering all scenarios from city traffic jams to highway cruising to climbing and getting unstuck.

You don't need to use your brain to choose, the system judges and switches itself. This is the true value of HEV in light off-roading scenarios: it's not asking you to choose among six modes, it's letting the six modes choose for you.

In terms of recovery capability, the electronically controlled torque distribution between front and rear axles happens at millisecond levels via the central lock. Four-wheel electronic limited slip intervenes in 0.03 seconds to distribute single-wheel torque. With a max wheel-end torque of 5928N·m, mud, sand, and cross-axles are a breeze.

But to clarify the boundary: BJ30's 'wildness' is going on unpaved roads on weekends with family to watch the sunset, not carrying a winch into uninhabited areas. Understand this point, and you know it has already surpassed most SUVs.

Real-world fuel consumption across five countries does not exceed 5L

'Fuel efficiency' is a term almost worn out in automotive marketing. BJ30 underwent testing abroad, with bloggers from five countries conducting real-world tests under extreme road conditions in their respective countries. South Africa wildlife reserve unpaved roads: 4.9L, Indonesia morning rush hour congestion with AC on: 5.0L, UAE high-temperature desert: 4.9L, Poland ice and snow winding mountain roads continuous climbing: 4.85L, Mexico 105km bumpy stone roads: 4.4L.

These scenarios are closer to the real-world usage environment of light off-roading users than any standard working conditions.

We can also do the math: driving the same 15,000 km a year, calculated at 0.65 yuan/km, the most fuel-efficient SUV in the same class costs close to 10,000 yuan in fuel annually, while the BJ30 Wanderer HEV costs about 6,000. Saving 4,000 a year means for family users with a 70k to 100k yuan budget, car maintenance doesn't require an extra burden.

Highlight Edition Upgrade

The Highlight Edition launched synchronously this time made three upgrades on the HEV architecture: rear motor power increased from 55kW to 70kW, VGT variable geometry turbocharger added, AGM long-life battery replaces ordinary battery.

Translated into plain language, rear motor power increased by 27%, power follows better when changing lanes to overtake, no need to wait for RPM climb; VGT allows turbo intervention at low RPMs, starting is lighter and quicker; AGM battery cycle life is 3 times that of ordinary batteries.

Reason for the three upgrades: Not adding configurations, but fixing shortcomings. Addressing the pain points most easily perceived in daily driving.

150,000 units, what does this mean for Beijing Off-Road?

Beijing Off-Road has been doing hardcore off-roading for over sixty years. The 150,000 units of BJ30 mean a hardcore off-roading brand stepping out of the hardcore circle for the first time and being accepted by mainstream family users. Among these 150,000 people, most might not have looked at Beijing Off-Road seriously before; they aren't chasing the brand of 'Off-Road Family', but a simple arithmetic question: 70,000 yuan, hybrid box-shaped, fuel-efficient, spacious, and can occasionally handle rough roads. Once calculated clearly, pick up the car.

Let's talk about HEV

HEV downsides: No green license plate, no purchase tax exemption, in restricted cities this is a fatal flaw; Pure electric range battery is small, don't expect to drive it as an EV;

But if you are not in a restricted area, are internally repulsed by charging, want a car that is fuel-efficient for daily use, powerful enough for light off-roading, you like camping and fishing on weekends, and can drive away starting from 70,000 yuan, HEV is more suitable in this usage scenario than plug-in hybrid and pure electric.

We are not saying pure electric or plug-in hybrid are bad, but technology has no absolute advancement or backwardness, only in specific conditions, suitability is most important.

But in this harsh market of 'wanting it all' called light off-roading, at least for now, the score BJ30 HEV delivers is the highest.

6月12日，北京越野在株洲超级工厂迎来了BJ30旅行家的第十五万台下线，同时推出了全新版型——BJ30旅行家高光版。对于一款定位轻越野的SUV来说，15万辆的销量不仅是一个数字，更代表着市场对中国品牌在细分领域深耕的认可。

在发布会现场，北京越野还做了一件颇有底气的事：联合央视财经，对一台行驶了15万公里的BJ30旅行家进行现场拆解。这一做法在业内并不常见，尤其是在直播镜头下，任何用料、工艺上的短板都会被放大。而拆解结果显示，车辆的核心部件状态良好，发动机涡轮积碳控制得当，变速箱无漏油、无异常磨损，底盘结构保持规整，电池包也没有出现鼓包或衰减迹象。可以说，这台车在经历了相当于普通家庭近十年使用里程后，依然保持了较高的可靠性。

这背后，离不开北京越野在制造端的投入。在株洲工厂，焊接车间的自动化率达到100%，机器人协同作业将误差控制在头发丝级别；冲压车间采用5000吨级设备，确保车身面板的精度与一致性；喷涂车间则使用环保水性漆，兼顾耐久性和车内空气质量。每一道工序都有独立品控节点，确保下线车辆达到统一标准。

回到产品本身，BJ30旅行家高光版的推出，是在原有“超野、超大、超省”基础上的一次全面升级。新车依旧采用方盒子造型，但在细节上更为考究，比如五阙星环贯穿灯组、专属轮毂、同色运动保险杠等，外观辨识度进一步提升。内饰方面增加了橙色配色和金属纹理饰板，整体质感有所提升。

动力系统方面，高光版换装了更高性能的AGM电瓶，循环寿命是普通电瓶的三倍，同时后电机功率从55kW提升至70kW，涡轮增压技术与保时捷同源，充电效率达到99%。这些改动在实际驾驶中的影响是：匝道汇入、路口起步、紧急避让等场景下的响应更迅速，动力输出的连贯性更强。

空间布局上，BJ30旅行家采用三排七座设计，轴距2820mm，后排可完全放平，形成最大1496升的储物空间，也可作为1.92米的平整床面。全车储物空间达到38处，第三排也能容纳身高1.8米的成年人，这在同级别轻越野SUV中并不多见。

值得一提的是，BJ30旅行家的HEV混动架构在海外市场的表现也值得关注。来自南非、印尼、阿联酋等地的博主实测，百公里油耗普遍控制在5升以内，一箱油续航超过1000公里。对于没有充电条件的用户来说，这种“加油即走”的模式显然更贴合实际使用场景。

价格方面，BJ30旅行家全系推出3万元置换政策，超级置换价从6.99万元起，高光版为8.29万元起。同时提供整车终身质保（首任非营运车主）、0首付金融方案、OTA终身免费升级等配套服务。值得注意的是，恰逢世界杯周期，北京越野还推出了竞猜活动，购车用户可参与猜冠军和决赛比分，最高可获5万元购车补贴。

综合来看，BJ30旅行家高光版的推出，是在已有15万用户基础上的自我进化。它没有盲目追求极端参数，而是在动力响应、空间利用率、耐久性这些用户真正感知得到的地方做了务实提升。对于预算在10万以内、希望在通勤和轻度越野之间找到平衡点的消费者来说，这款车提供了一个值得考虑的选择。

轻越野市场从来不缺产品，缺的是能经得起时间检验的产品。BJ30旅行家用15万台的销量和一次公开拆解，给出了自己的答案。

6月12日，以“十五万热爱，高光而来”为主题的BJ30旅行家十五万台下线盛典暨高光版新车上市发布会，于北汽株洲超级工厂圆满落幕。秉持越野平权的品牌核心理念，北京越野持续降低轻越野出行门槛，助力万千普通家庭轻松解锁山野出行乐趣。此次官方重磅推出全系3万元专属置换福利，BJ30旅行家超级置换价低至6.99万元起；与此同时，年度全新车型BJ30旅行家高光版正式登陆市场，这款定位城市与山野兼顾的轻越野SUV，在外观颜值、越野通过性能、车内驾乘体验三大维度实现全方位升级，新车超级置换价8.29万元起。发布会现场，北京越野还携手央视开启硬核拆车直播，对一台行驶里程达15万公里的BJ30旅行家进行全车拆解，直观公开车辆核心零部件损耗情况，以透明化实测，向全网消费者直观印证车型扎实可靠的整车品质与长久耐用性。

北汽集团副总经理、北京越野董事长张国富表示：“BJ30旅行家成为了中国轻越野SUV最快达成15万台的车型。十五万台BJ30旅行家，承载着市场、行业和全球用户的信赖，这不仅是速度的突破，更是十五万次坚定的选择、十五万份用户铸就的品质丰碑。它是中国HEV技术交给世界的答卷，更是中国智造掷地有声的宣言！”

十五万全球用户认可，铸就BJ30旅行家高光时刻

作为中国轻越野SUV最快达成15万台的车型，BJ30旅行家依托北京越野六十余年专业沉淀，以超野、超大、超省的硬核实力，让世界看见中国。

“超野”是出发的底气。北京越野打造了行业领先的“三擎四驱六模HEV混动架构”，并率先应用于BJ30旅行家，成为中国方盒子SUV品类首款HEV混动车型。三擎动力是一台41%热效率混动专用发动机、前驱动电机和后驱动电机，分别擅长长距离节能、实时补能与瞬时爆发；智能四驱响应速度达30毫秒，0.5秒即可爆发峰值扭矩。六大模式可自动选择最优工作方式，动力始终处于最佳状态。配合能量中锁、四轮电子限滑及智电ATS全地形控制系统，轻松应对泥地、沙地等场景。

“超大”是出行的从容。BJ30旅行家三排七座布局，拥有2820毫米超长轴距、66%的超高得房率，以及1496升超大后备箱，后排纯平放倒秒变1.92米大床。B级方盒子超宽第三排空间，让1.8米成年人乘坐依然宽敞。全车38处储物空间，随身物品都有专属位置。全家出行自由，每个人都不将就。

“超省”是长久的陪伴。BJ30旅行家实现了省钱、省时、省心。近期，来自南非、印尼、阿联酋、波兰、墨西哥的五国汽车博主，实测国产SUV的油耗，BJ30旅行家在每个国家都跑出百公里不超5升的成绩，一箱油续航超1000多公里。无需找充电桩，加油即走，每年节省数十小时补能时间。同时，首任车主享整车终身质保，无高压电池包安全隐患，保养简便且配件充足，让每一次出发都无后顾之忧。

BJ30旅行家既是一台能带你奔赴山野的方盒子，还是一台能让你舒享生活的城市通勤SUV。轻越野SUV千篇一律，BJ30旅行家万里挑一！

BJ30旅行家高光版发布，迎来颜值、性能、体验三大高光时刻

值此十五万台下线之际，北京越野推出全新版型——BJ30旅行家高光版，在“超野、超大、超省”的基础之上，实现颜值、性能和体验全面跃升。

高光颜值，为不同人生阶段量身定制。BJ30旅行家高光版采用经典方盒子造型，硬朗气场与精致线条完美融，独有的五阙星环贯穿灯组，醒目帅气；全套电感潮改套件、专属星环轮毂，前后同色运动保险杠，尽显热爱与洒脱；全新橙色内饰和金属纹理饰板勾勒层次与品质，凸显温润底蕴。不同年龄段的用户都能在这台车上寻得热爱、遇见高光。

高光性能，动力与油耗兼得。BJ30旅行家高光版换装高性能、长寿命的专用AGM电瓶，循环寿命达普通电瓶的3倍；搭载保时捷同款涡轮增压技术，整车充电效率达99%；后电机功率从55千瓦提升至70千瓦，匝道汇入、路口起步、紧急避让，都能获得及时响应，给你坚守路权的底气。

高光体验，打造移动的舒适会客厅。相比普通SUV，BJ30旅行家车身更高，视野更开阔，还有座椅加热、通风、方向盘加热等功能，贴心舒适。系统可感应雨滴，自动关窗。64色氛围灯能随音乐节奏律动，给你独享舒缓情绪的空间。

BJ30旅行家高光版让你越野生活与城市通勤兼得，用一台车的从容，装下生活的两面，把每一个平凡的日常，都过高光时刻。

全网首拆十五万公里BJ30旅行家，央视鉴证真实品质

为回馈十五万车主的相伴与热爱，北京越野推出“3万超级置换政策”，置换用户和新购用户都可以享受。在3万元超级置换政策之上，北京越野还带来五重尊享礼遇，限时下订即可享受：

第一重，质保礼：赠送价值6000元整车终身质保（限首任非营运车主）；

第二重，金融礼：0首付等多种金融产品可选；

第三重，呼朋礼：老客户转介绍成交，奖励至高800元京东卡；

第四重，升级礼：全系终身OTA免费升级；

第五重，流量礼：基础流量终身免费，娱乐流量2年免费且不限量。

值此世界杯开幕，BJ30旅行家高光版还限时开启“燃情世界杯，高光赢大奖”活动：在全国任意授权门店购车，即可获得竞猜资格，精准命中世界杯冠军和决赛比分，再享5万购车补贴。

真正的实力不畏惧严苛的审视。发布会现场，北京越野携手央视财经，对行驶15万公里的BJ30旅行家进行拆车直播，以真实车况展现耐久品质。同时，镜头深入探访北汽株洲超级工厂，见证中国智造如何从源头守住每一台车的卓越品控。

15万公里相当于普通家庭近十年的使用里程，BJ30旅行家拆开后：发动机涡轮干净积碳很少，动力输出依旧充沛， 变速箱外壳完好不漏油，内部齿轮也没有磨损坑洼，动力系统状态优异；电池包没有鼓包、漏液、内部变质衰减的情况，长久使用不用担心电池老化故障；副车架、悬挂摆臂没有锈蚀、渗油漏油问题，整个底盘平整度、规整度和新车差距很小，被动安全防护始终在线。这场直播用镜头证明，BJ30旅行家用料扎实、工艺可靠、耐久出众，能够给用户带来更低的维修成本、更长的换车周期，以及每一次出行的安心感。

北京越野还携手央视财经深入北汽株洲超级工厂，从制造源头揭开BJ30旅行家精良品质的背后逻辑。在焊接车间，几百台机器人协同作业，百分百自动化，涂胶误差不超过一根头发丝，保证车身骨架更坚固，抗撞击、抗形变能力更强，走烂路不异响，碰撞时更安全；在冲压车间，五千多吨巨型冲压设备一次性压制成型车身板材，保障车身均匀工整、线条流畅，好看的高颜值外观即源于高精度冲压打底；在喷涂车间，几十台机器人全自动喷涂，搭配环保水性漆，有害刺鼻挥发物质降低六成以上，新车无异味，老人小孩乘车更安心，漆面也更耐晒、更耐腐蚀。同时，每道工序都设有品控检查关口，保证每一台下线的 BJ30 旅行家全部品质达标，让用户买得放心，开得踏实。

写在最后：

当下国内SUV市场竞争日趋白热化，城市家用SUV趋于同质化，轻量化、亲民化的城市轻越野赛道成为车企新的竞争风口。北京越野此次双动作布局十分精准：一方面十五万台下线印证了BJ30旅行家已经站稳入门轻越野市场，积累了庞大的用户口碑；另一方面大额置换补贴+全新高光版车型上市，再加上15万公里实车拆解直播的硬核实测，既用低价门槛撬动家用购车群体，又用真实车况打消消费者对国产车耐用性的顾虑。

一直以来，越野车型都被贴上高价、小众、只适合户外玩家的标签，北京越野坚持推进越野平权，核心意义就是剥离越野的圈层壁垒，让越野不再是硬核玩家的专属爱好，而是普通家庭周末露营、近郊自驾的日常出行方式。同时搭配BJ40增程车型补齐中高端越野市场，形成高低搭配的产品布局，完整覆盖家用轻越野与硬核全域越野两大市场。长远来看，这种亲民化、场景化的产品打法，既贴合当下国人多元化户外出行的消费趋势，也能进一步巩固北京越野在国产越野细分赛道的头部地位，推动整个国产越野行业走向大众化、平民化发展。

Peking Off-road membawa model tahun baharu kepada siri BJ30 Traveller—BJ30 Traveller Edisi Kilau. Di luar keupayaan asas yang sedia ada, kereta baharu telah ditingkatkan dari segi rupa, prestasi dan pengalaman, untuk mendapatkan perhatian kumpulan sasaran dengan ciri produk yang lebih jelas.

Edisi Kilau BJ30 Traveller melancarkan dua model, petrol dan hibrida, dengan harga panduan rasmi daripada 112,900 Yuan hingga 139,900 Yuan, harga pertukaran super bermula 82,900 Yuan. Bersamaan dengan pelancaran Edisi Kilau, keseluruhan rangkaian model BJ30 Traveller menawarkan subsidi pertukaran super 30,000 Yuan, harga pertukaran super bermula 69,900 Yuan, pengguna baru dan pertukaran menikmati sama.

Edisi Kilau BJ30 Traveller meneruskan bentuk kotak klasik, lampu selang Lingkaran Bintang Lima yang unik, disepadukan dengan pakej pengubahsuaian gaya terkini lengkap, sangat mudah dikenal pasti. Kereta baharu dilengkapi bemper sukan warna sama depan dan belakang serta rim Lingkaran Bintang eksklusif, tiga warna cat eksklusif baharu ditambah iaitu Oren Lava, Biru Kubah dan Kelabu Sungai Sejuk. Dalaman oren baharu dan panel hiasan tekstur logam, membentuk lapisan tertentu.

Kereta baharu menyediakan dua set kuasa 1.5T petrol dan 1.5T hibrida, di mana versi hibrida memuatkan "Arkitektur Hibrida HEV Empat Penggerak Tiga Enjin Enam Mod", kuasa motor belakang dinaikkan dari 55kW hingga 70kW, meningkatkan tindak balas kuasa. Kereta ini dilengkapi sistem empat penggerak elektrik pintar, dilengkapi kunci tengah tenaga, had geseran elektronik empat roda dan sistem kawalan ATS darat pintar, menggabungkan pengangkutan bandar dan perjalanan luar ringan. Kereta baharu juga menggunakan bateri AGM khas, hayat kitaran mencapai 3 kali bateri biasa.

Berbanding SUV biasa, Edisi Kilau BJ30 Traveller lebih tinggi, pandangan luas. Kenderaan menggunakan susun atur tujuh kerusi tiga barisan, gandar mencapai 2820 mm, kerusi belakang dibuang boleh membentuk ruang rata panjang 1.92 meter, muatan maksimum 1496 liter. Seluruh kenderaan mempunyai 38 ruang simpanan.

Dari segi konfigurasi keselesaan, Edisi Kilau BJ30 Traveller dilengkapi ventilasi/pemanasan kerusi, pemanasan stereng, pengecasan wayarles telefon, tingkap panorama 1.05 meter persegi, pengesan hujan auto tutup tingkap, lampu suasana 64 warna dan sistem audio HiFi 10 pembesar suara, mencipta pengalaman memandu selesa.

Sebelum ini, BJ30 Traveller melakukan cabaran jimat minyak di lima negara Afrika Selatan, Indonesia, UAE, Poland, Mexico, ujian praktikal konsumsi 100km semua kurang 5 liter, jarak jauh lebih 1,000 km. Di tapak pelancaran kali ini, BJ30 Traveller mencapai pengeluaran ke-150,000 unit, menjadi model terpeting mencapai jualan 150,000 unit di SUV off-road ringan China. Peking Off-road bekerjasama dengan CCTV Ekonomi, melakukan live stream pembongkaran kereta pada BJ30 Traveller yang telah berjalan 150,000 km, untuk memaparkan kualiti ketahanannya.

Di atas dasar pertukaran super, Peking Off-road juga membawa pelbagai hadiah, termasuk jaminan seumur hidup untuk keseluruhan kenderaan (had kepada pemilik pertama bukan untuk pengangkutan), pelbagai skim kewangan seperti tiada bayaran awal, peningkatan OTA percuma seumur hidup untuk keseluruhan rangkaian, data asas percuma seumur hidup dan lain-lain. Sambil itu, pengguna membeli Edisi Kilau boleh menyertai teka-teki juara Piala Dunia dan skor perlawanan akhir, menangi subsidi pembelian sehingga 50,000 Yuan.

6 月 12 日，北京越野在北汽株洲超级工厂举办 “十五万热爱，高光而来” 主题发布会，正式达成 BJ30 旅行家第十五万台下线，同时推出年度全新版型 ——BJ30 旅行家高光版。伴随新车上市，官方同步上线 3 万元超级置换政策，全系超级置换价 6.99 万元起，高光版超级置换价 8.29 万元起，进一步下探轻越野 SUV 的购车门槛。

作为中国轻越野 SUV 赛道最快达成 15 万台销量的车型，BJ30 旅行家的市场表现，依托的是北京越野六十余年的技术沉淀。产品端 “超野、超大、超省” 的核心特质，精准命中了家庭用户兼顾城市通勤与户外出游的双重需求。

“超野” 是这套产品的核心底气。BJ30 旅行家搭载行业领先的三擎四驱六模 HEV 混动架构，是国内方盒子 SUV 品类首款 HEV 混动车型。系统由热效率 41% 的混动专用发动机、前后双驱动电机组成，智能四驱响应速度达 30 毫秒，0.5 秒即可爆发峰值扭矩；六大驾驶模式可自动匹配最优工况，配合能量中锁、四轮电子限滑与智电 ATS 全地形控制系统，泥地、沙地等非铺装路面都能从容应对。

“超大” 则解决了家庭出行的空间焦虑。新车拥有 2820 毫米超长轴距，车内得房率达 66%，采用三排七座布局，第三排可容纳 1.8 米身高的成年人舒适乘坐；后备箱最大容积 1496 升，后排纯平放倒后可形成 1.92 米的纯平空间，全车还分布有 38 处储物格，长途出行与日常载物都能兼顾。

“超省” 体现在全周期使用成本上。此前南非、印尼等五国汽车博主联合实测中，BJ30 旅行家在各国路况下均跑出了百公里不超 5 升的油耗成绩，一箱油续航超过 1000 公里；无需外接充电的特性，也省去了找桩补能的时间成本。加上首任非营运车主整车终身质保政策，无高压电池包的结构也降低了后期养护的安全风险与维修成本。

此次上市的高光版车型，在原有产品基础上，从颜值、性能、体验三个维度完成了定向升级。

外观延续经典方盒子造型，配备专属五阙星环贯穿灯组，搭配全套电感潮改套件、专属星环轮毂与前后同色运动保险杠，风格更具辨识度；内饰新增橙色配色与金属纹理饰板，座舱质感进一步提升。

性能部分，新车换装循环寿命为普通电瓶 3 倍的专用 AGM 电瓶，搭载保时捷同款涡轮增压技术，整车充电效率达 99%；后电机功率从 55 千瓦提升至 70 千瓦，起步、超车、紧急避让等场景的动力响应更迅捷。

体验配置上，高车身带来更开阔的驾驶视野，座椅加热 / 通风、方向盘加热等舒适配置悉数配备；新增雨感自动关窗、64 色随音乐律动氛围灯，日常用车的便利性与氛围感都有升级。

发布会上最具说服力的环节，当属北京越野联合央视财经完成的 “全网首拆 15 万公里 BJ30 旅行家” 直播。15 万公里大致相当于普通家庭近十年的使用强度，拆解结果显示：这台长测车发动机涡轮积碳极少，动力输出状态保持良好；变速箱外壳无漏油、内部齿轮无明显磨损；电池包没有鼓包、漏液与内部衰减迹象；副车架、悬挂摆臂无锈蚀渗油，底盘规整度与新车差异不大，直接用真实车况验证了车辆的耐久品质。

与此同时，央视镜头也深入北汽株洲超级工厂，从制造端拆解品质成因。焊接车间实现百分百自动化生产，涂胶误差控制在一根头发丝以内，保障车身结构强度；冲压车间采用五千多吨巨型设备一次性压制成型车身板材，保证外观线条精度；喷涂车间采用全自动机器人与环保水性漆，车内有害挥发物降低六成以上，新车无明显异味。全流程设置多道品控关卡，从源头把控下线车辆的一致性。

政策层面，本次 3 万元超级置换补贴不限品牌、不限年限，有车即可参与置换；新购用户凭本人驾驶证到店，也可直享 3 万元专属福利。在此基础上，购车还可享受五重尊享礼遇：首任非营运车主获赠价值 6000 元整车终身质保；0 首付等多种金融方案可选；老客户转介绍成交至高可获 800 元京东卡；全系终身免费 OTA 升级；基础流量终身免费，娱乐流量 2 年免费不限量。配合世界杯期间的竞猜活动，精准命中冠军与决赛比分还可再享 5 万购车补贴。

从行业维度来看，近年轻越野赛道持续升温，但市场始终存在 “越野属性强则价格高、价格亲民则偏城市” 的矛盾。BJ30 旅行家快速突破 15 万台，本质是用 “HEV 混动 + 全地形能力 + 大空间 + 低使用成本” 的全能属性，切中了大众用户对 “一台车搞定全场景” 的核心需求。而此次高光版上市叠加普惠性置换政策，以及公开拆解 15 万公里车辆的透明化操作，既是品牌对自身品质的自信，也在推动 “越野平权” 从概念走向落地 —— 让普通家庭也能以亲民成本，获得可靠的轻越野出行体验。这不仅为轻越野品类的大众化发展提供了可参考的样本，也再次印证了中国智造在越野赛道的技术实力与品控底气。

On May 26, Cheng Shin Rubber, the world's ninth-largest tire manufacturer, completed its core personnel changes. Founder Luo Jie's second son Luo Cairen officially assumed the Chairman role, his son Luo Yuanlong was appointed General Manager, former General Manager Li Jinchang was promoted to Vice Chairman. This handover marks this tire giant with nearly 60 years of history officially completing the generational handover, entering a new stage of strategic upgrades.

"Steady Progress": Veterans Hold Steady and New Forces Lead

This solidification of management reflects the idea of "Steady Progress". New Chairman Luo Cairen has deeply cultivated the industry for decades, having long served as General Manager and Chairman of Cheng Shin Rubber (China), well-versed in global layouts and extremely familiar with the Mainland market. His steady style will continue the enterprise's pragmatic original intention. Li Jinchang, promoted to Vice Chairman, will continue to safeguard the group with rich experience.

Cheng Shin Rubber Chairman Luo Cairen

Li Jinchang, Vice Chairman of Cheng Shin Rubber

The highly anticipated new General Manager Luo Yuanlong represents Cheng Shin's third generation stepping formally into the spotlight. He joined the Board of Directors in May 2023. This time taking over frontline operations, his promotion path is clear. Luo Yuanlong has long been rooted in the industry frontline, familiar with full industry chain operations. In the future, he will focus on promoting technical R&D, market expansion, and digital upgrades, injecting new vitality into the brand.

Cheng Shin Rubber General Manager Luo Yuanlong

Four Major Engines: Targeting High-End and Emerging Markets

Facing fierce competition, the new management team clarified four core growth engines: First, to break into the European high-end automotive supply chain and improve penetration in the high-end vehicle market; Second, to develop high value-added products and focus on high-performance tire R&D; Third, to deploy major forces in the Indian and Indonesian markets and seize the incremental dividends of emerging markets; Fourth, to digitally empower competition tires and use track technology to benefit the civilian market.

Among them, the strategy of heavy deployment in India and Indonesia is accelerating implementation. Recently, Cheng Shin announced a capital increase of 1.9 billion Rupees (approximately 135 million RMB) for its Indian subsidiary and 20 million USD (approximately 136 million RMB) for its Indonesian subsidiary. As the world's largest two-wheeler production and sales countries, India and Indonesia have huge market potential and prefer local supply. Currently, Cheng Shin's market share in the Indian two-wheeler tire market has exceeded 15%. Continued capital increase and deep cultivation will make South Asia and Southeast Asia important engines for its performance growth.

Deep Cultivation in Mainland China, Billion-Unit Map Sets Out Again

Since its founding in 1967, Cheng Shin Rubber has developed into a global tire giant. Entered the Mainland market in 1989, and established the China Operations Headquarters in Kunshan, Jiangsu in 1993. Its high-end brand Maxxis MAXXIS invested 1 billion to build an R&D center and test track, becoming a supply option for well-known car companies such as SAIC-GM and SAIC Volkswagen. In 2024, Cheng Shin's full-year revenue reached 96 billion New Taiwan Dollars. Currently, it owns 5 major R&D centers and 22 production bases globally, with products sold in over 200 countries and regions.

Under the guidance of the core value "Upholding Integrity and Innovation", father and son Luo Cairen and Luo Yuanlong will balance inheritance and innovation, continue to exert efforts in the high-end and new energy vehicle supply fields, and lead Cheng Shin Rubber to sprint towards the global high-end market.

On May 28, 2026, SAIC Motor Group held the "Global 100 Millionth Vehicle Delivery Ceremony" at the Shanghai North Bund World Hall. SAIC Motor, with over ten passenger car brands and nineteen vehicle models under its umbrella, achieved "global relay delivery," crossing mountains and seas, spanning continents, and connecting globally. SAIC Motor Group thus became the first Chinese automotive group to accumulate a production and sales volume exceeding 100 million vehicles, creating a new milestone for the Chinese automotive industry.

From "Phoenix" to "IM": 100 Million Vehicles Witness the Striving and Original Intention of China's Automotive Industry

In 1955, the Shanghai Internal Combustion Engine Parts Manufacturing Company was established, marking the beginning of Shanghai's automotive industry. In 1958, workers used hammers to hammer out the first "Phoenix" sedan, achieving a "zero breakthrough" in Shanghai car manufacturing. For over seven decades, SAIC has witnessed and driven the entire process of China's automotive industry from nothing to something, from weak to strong: In 1983, the Santana went off the line, kickstarting joint venture cooperation; In 1997, Shanghai GM was established, creating the "Shanghai Speed" of building a factory and launching cars in 23 months; In 2006, the independent brand Roewe was born; In 2016, the world's first internet car, Roewe RX5, was launched; In 2020, the premium smart electric brand IM Motors was established.

Running through this journey is SAIC's consistent user philosophy of "Knows Cars, Knows You Even Better". Knowing cars means pursuing core technologies to the extreme; knowing you means accurately implementing every frontier technology into a travel experience that users can perceive and enjoy. From the Santana localization community to Joint Venture 2.0 technology co-creation, from internet cars to full-wire chassis, solid-state/semi-solid-state batteries, and AI large models entering vehicles — every leap is an advancement of "knowing cars" capability and a continuity of the original intention of "knowing you". 100 million vehicles are, more importantly, a concentrated fulfillment of 100 million units of user trust.

100 Millionth Vehicle: IM LS9 Hyper, Concentrating over 70 Years of SAIC Technology

The first 100 millionth delivery vehicle, the IM LS9 Hyper, is the culmination of SAIC's over 70 years of technology accumulation, opening a new era for new energy vehicles' "New Three Major Components". It is equipped with next-generation chassis technology, full wire-steer four-wheel steering launching in its class; next-generation intelligent driving hardware, 520-line super vision LiDAR + NVIDIA Thor chip, next-generation three-electrics — global 800V high-voltage platform and Stellar Super Range Extender. It comprehensively pre-embedded redundancy capabilities for continuous evolution towards L3 and higher autonomous driving. Meanwhile, the IM LS9 Hyper features the SAIC Gold Badge Hurricane Three-Motor for the first time, calmly entering the 3-second performance club; it also co-developed with Purple Mountain Laboratories to launch the "Intrinsic Security" technology globally for the first time, expanding the automotive safety boundary from "Physical Security" to "Information and System Security", serving as a necessary security cornerstone for the AI era.

The 100 millionth user, Momenta CEO Cao Xudong, is indeed SAIC's core strategic partner in the field of intelligent driving. The intelligent driving technology co-created in depth by both parties has empowered multiple independent and joint-venture brands. "Partners become owners" is not only a satisfactory delivery between manufacturers and users but also a deep resonance between smart car ecosystem partners.

System Strength: Global Relay Delivery of SAIC's Full Brand Matrix

Behind the 100 million vehicles lies SAIC's full value chain closed loop covering six major sectors: passenger vehicles, parts, mobility and services, finance, international operations, and innovative technology. From January to April 2026, SAIC's cumulative sales reached 1.302 million units, ranking first among Chinese automakers for four consecutive months. Among them, independent brand sales were 910,000 units, accounting for nearly 70%; new energy vehicle sales were 412,000 units; overseas market sales were 459,000 units, a surge of 50.2% year-on-year.

At the delivery ceremony scene, SAIC's full brands and full product matrix worked together. Independent brands launched fully：Shangjie Z7, Huajing S, Roewe M7, MG4 semi-solid-state battery version, Wuling Starlight 560, Maxus eDeliver5, Hongyan heavy truck, Yuejin Dannan T1, Sunwin pure electric bus, Iveco Juxing EV, etc., were successively delivered, covering multiple scenarios such as personal travel, family life, commercial operation, and logistics transportation. Joint venture brands showcased "Joint Venture 2.0" results: Volkswagen ID. ERA 9X will globally premiere with the Momenta R7 Reinforcement Learning World Model, with delivery breaking 7,000 units one month after launch; AUDI E7X plans to become Audi's first model globally to implement L3-level autonomous driving landing; Buick Zhijing E7 is built based on the "Xiaoyao" super fusion architecture, breaking 10,000 units delivery one month after launch.

Starting from the Shanghai main venue, the delivery scenes were successively lit up in many domestic cities such as Nanjing, Liuzhou, Taiyuan, as well as countries like the UK, Indonesia, and Singapore, creating a new narrative method for Chinese automotive brands. Behind this lies the deep foundation of SAIC's global layout. SAIC is a pioneer among Chinese automotive enterprises in "Going Global": It owns over 100 parts production bases and over 3,000 dealer networks overseas, has built 3 major R&D innovation centers such as London, and 4 production and manufacturing centers in Thailand, Indonesia, India, and Pakistan; Anji Logistics possesses 42 ro-ro ships of various types, with 8 international routes covering Southeast Asia, Europe, and the Americas. Now, SAIC's products and services are spread across more than 170 countries and regions, with cumulative overseas sales breaking 7 million units. SAIC MG has ranked first in European sales among Chinese brands for 11 consecutive years; in 2025, annual sales in Europe broke 300,000 units, becoming the first Chinese automotive brand to accumulate sales of over 1 million in Europe and the UK. This March, MG held a technology day in Frankfurt, Germany, globally premiering semi-solid-state batteries and Hybrid+ hybrid technology; the Hybrid+ family's overseas single-month sales have already broken 20,000 units. In 2025, SAIC released the overseas "Glocal Strategy" (Global + Local), accelerating the shift from "Product Export" to "Value Chain Export", letting "Made in China" go further to the world.

From "Know Cars" to "Know You": A Delivery Gala Where Users Take the Lead

The ultimate focus of "Know Cars, Know You Even Better" is the travel life of every real user. Dedao APP founder Luo Zhenyu, as the 001 Test Officer for Huajing S, went from praising Huawei Qiankun Intelligent Driving at the New Year's Eve speech to walking into the factory to witness the line-down; Former German footballer Yang Chen chose ID.ERA 9X, as its golden range extender and long-termism coincided perfectly; After Cao Kailiang ordered a car for his whole family, his idol Jay Chou happened to become the spokesperson for the Buick MPV family; Public welfare blogger Liu Jia cut hair and sent companionship to left-behind children in Guangxi mountains for five consecutive years, Buick provided assistance immediately, and he was moved by Zhijing E7's "Full Score Cabin". From self-media bloggers to village secretaries, from public welfare guardians to logistics enterprises — every user is a microcosm of real life, which is the most vivid interpretation of "Know Cars, Know You Even Better".

100 million vehicles are a phased answer sheet for SAIC's over 70 years of development, and more importantly, a new starting line for SAIC facing the smart-electric future's "Second Entrepreneurship". In 2014, SAIC actively implemented the important instruction of "Developing new energy vehicles is an inevitable path for China to move from a major automotive country to a strong automotive country", taking the lead in comprehensive transformation. Twelve years later, from "leading the way" in smart-electric transformation to the "thousands of horses galloping" in independent and joint ventures, passenger and commercial vehicles, and domestic and overseas, SAIC will continue to use "Know Cars, Know You Even Better" as its user philosophy, letting technological innovation truly benefit every user.

From 1955 to 2026, from the first user to the 100 millionth user, from initial exploration to industry leadership — SAIC will continue to journey 100 million miles together with global users and global partners, co-creating a new future for beautiful travel.

28 Mei, dalam forum 'Forum Kemitraan Revolusi Industri Baharu Negara-negara BRICS 2026' yang diadakan di Xiamen, kumpulan kes kilang pintar luar negara terbitan pertama Kementerian Perindustrian dan Teknologi Maklumat telah dilancarkan secara rasmi. Hanya 13 kilang perniagaan piawaian di seluruh negara dipilih, industri tayar mendominasi 3 kerusi dengan kuat. Kilang luar negara Zhongce, Linglong, dan Double Star menyertai senarai bersama, menandakan peralihan pembuatan tayar China secara rasmi dari 'eksport produk' ke 'eksport piawaian teknologi'.

Tayar Linglong: Piawaian pembuatan pintar proses lengkap Eropah, memasuki rantaian bekalan bertaraf tinggi

Kilang Linglong Serbia ialah kilang pintar proses lengkap pertama dalam industri tayar China yang dibina di Eropah, dan juga pelaburan tanah hijau terbesar di Serbia sehingga kini. Kilang ini menggabungkan secara mendalam teknologi seperti AI, data industri besar dan robotik, mencapai automasi proses lengkap. Dalam kerjasama merentas negara, Linglong membina rangkaian koordinasi data, perniagaan dan aliran nilai 'Markas China – Kilang Eropah', pencapaian yang mengejutkan: tempoh pengeluaran satu tayar dipendekkan kepada 22 minit, tempoh penghantaran turun mendadak dari 35 hari ke 5 hari, tenaga kerja dioptimumkan dari kira-kira 5000 orang kepada 2200 orang. Dengan kualiti kukuh, kilang ini dengan pantas lulus semakan pengeluar kereta seperti Volkswagen, Audi, BMW dan mendapat pensijilan Ford Q1, untung selepas enam bulan operasi. Selepas Fasa Kedua diperluaskan, ia akan menyokong projek hijau seperti getah terhasil semula, tenaga solar, kadar penggunaan semula air melebihi 90%, mencapai perpaduan mendalam pembuatan pintar dan rendah karbon.

Tayar Double Star: Salinan modulasi cekap, kapasiti kelas tunggal melonjak 150%

Kilang pintar Double Star Kamboja mempunyai kapasiti pengeluaran tahunan 8.5 juta tayar jejari berprestasi tinggi. Kilang ini menggunakan ERP dan MES sebagai teras untuk menyatukan data proses lengkap. Ciri utama ialah sistem padanan maklumat pintar MEP yang dibangunkan sendiri, mengatasi masalah automasi proses lengkap bahan mentah cecair/serbuk, kapasiti kelas tunggal melonjak 150%. Selain itu, kilang ini menggunakan 'sistem pembuatan pintar modulasi', menyalin pengalaman domestik yang matang ke luar negara dengan cekap, membina laluan maklumat luar negara yang sesuai. Data menunjukkan, kecekapan pengeluaran kilang ini meningkat sekitar 40%, kos operasi berkurang sekitar 30%, kadar produk cacat turun sekitar 30%, tenaga setiap unit produk menurun lebih 30%, kadar insiden keselamatan menurun secara besar 93.3%.

Getah Zhongce: Tapak Thailand membina sokongan pembuatan pintar tayar jejari berprestasi tinggi

Kilang pintar tayar jejari berprestasi tinggi Zhongce Thailand dipilih bersama kali ini, menunjukkan kekuatan kukuh syarikat teraju dalam rantaian luar negara. Sebagai sokongan teras kapasiti luar negara Zhongce, kilang ini melalui sistem pembuatan pintar canggih dan pengurusan digital, mencapai lompatan berganda kecekapan pengeluaran dan kualiti produk, menyediakan jaminan kukuh untuk perusahaan berdiri di Asia Tenggara dan memancarkan ke seluruh dunia.

Pakar industri menyatakan, 3 syarikat tayar besar dengan bentuk 'kilang induk' membungkus model pembuatan, peralatan teknologi dan pengalaman pengurusan untuk mengeksport, bukan sahaja untuk mengimbangi risiko geopolitik dan tarif, merancang kedudukan global berhampiran, data luar negara juga boleh menyuburkan pengulangan garis pengeluaran domestik. Tayar China sedang menyumbang 'Rencana China' kepada pembuatan global, meneroka laluan baru pelancaran luar negara berkualiti tinggi.

As the weather gets hotter and hotter, it's time to take your family to the mountains to escape the heat, and an MPV capable of carrying three generations of a family has also become a necessity for family users. So how exactly should you choose an MPV? A car that everyone is choosing is definitely not wrong. Latest data shows that WEY Gaoshan secured the cumulative sales champion in the sub-segment for the first four months of 2026, cumulatively gaining recognition from over 100,000+ family users, and 84% are individual family users. Besides being hot-selling domestically, WEY Gaoshan also garnered a strong response in places like Thailand and Malaysia. Even the President of Brazil tried it and gave a thumbs up, making people sigh: previously, it was always felt that imported cars were high-end, now it's the turn of Chinese cars to make foreigners say "great!" Without noticing it, WEY Gaoshan has not only become the first choice for family MPV purchases, but also made MPV a new fashion.

From the domestic sales champion to winning fans globally, what exactly did WEY Gaoshan get right? Actually, the answer lies in the details of actual vehicle usage:

Smart experience is worry-free, safety configuration is reassuring, space design makes the whole family sit comfortably, every detail gives peace of mind.

The value of WEY Gaoshan first comes from the smart experience that can be used every day. Many people's attitude towards assisted driving is "have it or not, it doesn't matter", but WEY Gaoshan turns it into a function that is used every time you go out. Picking up and dropping off children during morning and evening rush hours, automatic following and active braking while moving and stopping allow you not to keep your nerves tense; Driving cross-city with the whole family on weekends, lane keeping combined with adaptive cruise control, driving for three or four hours alone won't be too tired. It doesn't play flashy gimmicks, just down-to-earthly helping you share the most tiring operations, allowing the driver to save a lot of energy. This sense of ease is exactly what family users care about most.

Besides making driving less strenuous, the safety performance of a home MPV is of utmost importance. WEY Gaoshan uses high-strength body, all-dimensional active and passive safety, plus Hi4 Performance Edition, to build a solid wall of protection. When encountering slippery roads or needing emergency avoidance, these safety configurations that usually don't show off will step forward to share your worries. Choosing WEY Gaoshan is about a peace of mind from departure to arrival.

Even more rare is that WEY Gaoshan extends this thoughtfulness to every row of seats, truly making sure every family member has a good spot. Second and third row common rails paired with a pure flat floor allow children to move easily in the car, and the elderly don't need to bend hard to get on; Zero-gravity seats can lie flat with one click, the rear entertainment screen helps coo the baby, and after a long trip, you won't feel tired; Hi4 Performance Edition's power output is exceptionally smooth, even family members who usually get car sick won't feel that uncomfortable sitting in the car. Whether it's daily pickup/drop-off, weekend camping, or holiday self-driving, WEY Gaoshan basically achieves "children not making noise, elderly not tired, adults not stressed". One car easily handles the needs of three generations. Being able to make family friendliness to this extent, selling well is only natural.

From the cumulative sales champion of the first four months of this year, to the reputation verification of 100,000+ families, to the success in the overseas market, WEY Gaoshan didn't compete on price or configuration sheets, but down-to-earthly made "All-scenario peace of mind experience" its exclusive label. If you are also looking for a car for your family that everyone is satisfied with sitting in and feeling safe driving anywhere, you might as well experience WEY Gaoshan. Once you get on, you can feel its charm as the best-selling home MPV, not only comfortable but also fashionable, the whole family will like it!

Announced last week that it will start using brand new race cars starting in 2027, this week the event kicks off its season.

May 22, Lamborghini Super Trofeo Asian Challenge is about to welcome the competition of the second round of the 2026 season. This is also the first time the Lamborghini Asian Challenge visits the Ningbo International Circuit. Although the grade is slightly lower compared to the Sepang International Circuit in Malaysia where the season opened in April, the challenge difficulty level of the Ningbo track is actually higher than the former.

The Lamborghini Super Trofeo Asian Challenge 2026 season opening round — Malaysia Sepang International Circuit is an FIA Grade 1 certified track. In comparison, the Ningbo International Circuit is an FIA/FIM Grade 2 certified track. Although the grade is slightly lower, the Ningbo track designed by the team of world-renowned designer Alan Wilson, the challenge difficulty is not low.

Sepang track is 5.543 km long, clockwise layout, max elevation difference 30 meters, total 15 corners (including a 927-meter hairpin turn), 8 straights; The Ningbo International Circuit put into use in 2017 is a counter-clockwise layout, max elevation difference 24 meters, total 22 corners (including 13 left turns, 9 right turns), changing corners combined with terrain drops, creates a big difference compared to the Sepang track which emphasizes high speed.

More corner challenges do not affect the drivers' confidence in competing. As the second round of the Lamborghini Super Trofeo Asian Challenge 2026 season, the main highlight is currently the Super Trofeo European race champion team Vincenzo Sospiri Racing (VSR) who leads the Pro championship. Drivers Liam Sceats and Gustaw Wisniewski from New Zealand, after winning the overall championship at the Sepang International Circuit, will face strong opponents from the PRO group such as Batmobile Racing, Bundang by Racegraph, Busan by Racegraph teams.

Among them, it is worth mentioning the Lamborghini Busan by Racegraph team lineup. Chinese driver Liu Zexuan will partner with 2000 Macau Grand Prix Champion André Couto, replacing the previous Qian Long and Kim Sangho combination. Liu Zexuan, since starting his racing career at age 26, has already achieved remarkable results in Asian GT events and Formula racing series.

Compared to the more exciting PRO group, the other two groups: PRO-AM group, AM group also each have highlights. Drivers who won the PRO-AM group championship in the first round will also face challenges from Adam Putera and Kumar Prabakaran who won the 2025 Lamborghini Super Trofeo European championship; The AM group highlights the solo driver Bertram Lau from the KAM LUNG Racing team, who tops the points table, and whether he can continue to maintain his form.

The Lamborghini Super Trofeo Asian Challenge second round will officially kick off on May 22. The first day is official practice. Qualifying starts at 10:20 AM on Saturday. The first race begins at 2:55 PM. The second race begins at 11:15 AM on Sunday.

After the Lamborghini Super Trofeo Asian Challenge lands at the Ningbo track for the first time, the 2026 season will have two rounds held in China. After competing at the Ningbo track, from September 4 to 6, the fifth round will start at the Shanghai International Circuit, followed by the sixth race and World Finals at the Monza circuit in Italy.

Author: Lu Jia