September 3rd to 4th, the 4th International New Energy Vehicle Summit · Southeast Asia Station was held in Bangkok, Thailand. Sailun Group was invited to attend, engaging in in-depth dialogue with OEMs and upstream/downstream representatives of the automotive industry chain from home and abroad, jointly exploring trends in the Southeast Asia new energy vehicle industry development and new cooperation opportunities.

Summit Focuses on Localization and Ecological Synergy

This summit focused on "Scaled Breakthrough and Deep Localization" and "Technology Iteration and Ecological Synergy" as core directions, gathering representatives from Southeast Asia New Energy Vehicle Industry Associations, whole vehicle enterprises, parts suppliers, and related industry chain members. Discussions were held on core topics such as regional policies, capacity layout, technological innovation, intelligent manufacturing, supply chain localization, and industrial ecosystem construction, building a professional and efficient docking cooperation platform for the upstream and downstream of the industry chain.

With the rapid development of the Southeast Asia new energy vehicle market, the industry chain is accelerating upgrades towards electrification, intelligence, and greenness. New energy vehicles place higher demands on tire safety performance, low rolling resistance, noise comfort, load-bearing capacity, and comprehensive handling performance, also opening broad space for collaborative innovation between tire enterprises and whole vehicle enterprises.

Booth Traffic High, Cooperation Intentions Strong

During the summit, Sailun's booth attracted many whole vehicle enterprises and industry customers to visit and inquire, with a vibrant atmosphere for on-site exchange. Visiting customers focused on learning about Sailun's product layout, technological innovation, intelligent manufacturing, and global matching capabilities in the new energy tire field. The Sailun team communicated in-depth with guests on topics such as new energy vehicle application scenarios, product performance, R&D technology, and localization services, and actively explored cooperation opportunities in directions such as product development, whole vehicle matching, and market expansion.

Deeply Binding Mainstream OEMs, Closed-Loop Advantage Formed

Sailun continues to deepen its global layout, relying on independent R&D strength, advanced manufacturing systems, and global sales service networks, accelerating product and technology iteration, providing safer, energy-saving, and comfortable tire products and comprehensive solutions for global customers.

Currently, Sailun has reached deep cooperation with mainstream Southeast Asia OEMs such as BYD Thailand, Changan Thailand, Proton Malaysia, VINFAST Vietnam, VINFAST Indonesia, Wuling Indonesia, and Chery Indonesia. Relying on a manufacturing network covering regional core markets, and the localised "R&D + Manufacturing + Service" closed-loop advantage, Sailun has become a benchmark force for Chinese tire enterprises deepening into the Southeast Asia passenger car matching market.

Bangkok is exactly a microcosm of Sailun's Southeast Asia layout.

Continuously Deepening Regional Market

This participation further deepened Sailun's communication and connection with Southeast Asia whole vehicle enterprises and industry chain partners, fully demonstrating its innovation capabilities and global service strength in the new energy vehicle tire field.

In the future, Sailun will continue to adhere to the technological innovation and localization development strategy, deepen collaborative linkage with whole vehicle enterprises and industry chain partners, actively grasp the market development opportunities of Southeast Asia new energy vehicles, and contribute to the industrial transformation and upgrading of the regional automotive industry and sustainable mobility with high-quality products and professional services.

3 September hingga 4 September, Sesi Puncak Antarabangsa Kenderaan Elektrik Baharu Ke-4 - Bahagian Asia Tenggara diadakan di Bangkok, Thailand. Kumpulan Sailun dijemput hadir, bersama-sama dengan wakil pengeluar kenderaan dan industri rantai dari dalam dan luar negara untuk perbincangan mendalam, membincangkan bersama tren pembangunan industri kenderaan elektrik baharu di Asia Tenggara dan peluang kerjasama baharu.

Fokus Puncak pada Lokalisasi dan Sinergi Ekosistem

Sesi puncak ini mempunyai 'Peningkatan Skala dan Lokalisasi Mendalam' serta 'Pembaharuan Teknologi dan Sinergi Ekosistem' sebagai arah utama, menghimpun wakil persatuan industri kenderaan elektrik baharu Asia Tenggara, syarikat pengeluar kenderaan, pembekal komponen dan pihak berkaitan dalam rantai industri. Ia mengadakan perbincangan mengenai dasar wilayah, pelan pembangunan kapasiti, inovasi teknologi, pembuatan pintar, lokaliti rantai bekalan dan pembinaan ekosistem industri, membina platform kerjasama penyambungan profesional yang cekap untuk hulu dan hilir industri.

Dengan perkembangan pantas pasaran kenderaan elektrik baharu di Asia Tenggara, rantai industri sedang meningkatkan kepada elektrik, pintar, dan hijau secara pantas. Kenderaan elektrik baharu meletakkan tuntutan yang lebih tinggi pada prestasi keselamatan tayar, rintangan gelincir rendah, keselesaan senyap, keupayaan beban dan keperforman pengendalian komprehensif, juga membuka ruang luas untuk inovasi bersama antara syarikat tayar dan pengeluar kenderaan.

Stall mendapat sambutan tinggi, niat kerjasama padat

Semasa puncak, stall Sailun menarik ramai pengeluar kenderaan penuh dan pelanggan industri untuk melawat dan berunding, suasana pertukaran di tempat sangat hangat. Pelawat fokus memahami layout produk Sailun dalam bidang tayar kenderaan elektrik, inovasi teknologi, pembuatan pintar dan keupayaan sokongan global. Pasukan Sailun berkomunikasi mendalam dengan tetamu mengenai aplikasi kenderaan elektrik baharu, prestasi produk, pembangunan teknologi dan kandungan perkhidmatan lokaliti, dan juga mengadakan perbincangan aktif mengenai peluang kerjasama dalam arah pembangunan produk, sokongan kenderaan penuh dan pengembangan pasaran.

Pengikatan mendalam pengeluar kenderaan utama, kelebihan kitaran tertutup terbentuk

Sailun terus memperdalam layout global, bergantung kepada kekuatan penyelidikan dan pembangunan sendiri, sistem pembuatan canggih dan rangkaian perkhidmatan penjualan global, mempercepatkan pembaharuan produk dan teknologi, menyediakan produk tayar yang lebih selamat, jimat tenaga, selesa dan penyelesaian komprehensif kepada pelanggan di seluruh dunia.

Pada masa ini, Sailun telah mencapai kerjasama mendalam dengan pengeluar kenderaan utama di Asia Tenggara seperti BYD Thailand, Changan Thailand, Proton Malaysia, VINFAST Vietnam, VINFAST Indonesia, Wuling Indonesia, Chery Indonesia. Berbekalkan rangkaian pembuatan yang meliputi pasaran teras wilayah, serta kelebihan kitaran tertutup 'pembangunan + pembuatan + perkhidmatan' lokaliti, Sailun telah menjadi tenaga utama bagi syarikat tayar China yang menanam kuat pasaran sokongan kenderaan penumpang Asia Tenggara.

Bangkok, adalah satu contoh layout Sailun di Asia Tenggara.

Terus menanam kuat pasaran wilayah

Kehadiran mesyuarat kali ini memperdalam komunikasi dan hubungan antara Sailun dengan pengeluar kenderaan penuh dan rakan kongsi rantai industri di Asia Tenggara, menunjukkan sepenuhnya kekuatan inovasi dan perkhidmatan global dalam bidang tayar kenderaan elektrik baharu.

Pada masa hadapan, Sailun akan terus mempertahankan strategi pembangunan inovasi teknologi dan lokaliti, memperdalam sinergi dan gerakan dengan pengeluar kenderaan penuh dan rakan kongsi rantai industri, aktif mengambil peluang perkembangan pasaran kenderaan elektrik baharu Asia Tenggara, dengan produk berkualiti tinggi dan perkhidmatan profesional, memberi sumbangan kepada transformasi dan penjenisan industri automotif wilayah serta perjalanan mampan.

On the last day of the Bangkok Auto Show, the temperature in front of the BYD booth was even higher than outside.

The air conditioner was set to maximum, the crowd was packed together, and the emitted heat made the cool air thin. There was a faint scent of sweat in the air.

A Thai boy of five or six years old lay in front of the car's central control screen at the exhibition, his fingers moving fast. The animation on the screen jumped around in response.

His mother stood behind him watching for a while, and in Thai said: “This looks like an iPad.” Several young couples nearby heard and laughed.

The Toyota exhibition area next door was a completely different scene. The exhibition fixtures were polished to a shine. Sales staff wore dark grey suits, neatly ironed, standing with hands folded on the side of the booth. After standing there all morning, he looked down and scrolled through Line.

When the monthly data came out, the entire industry was stunned.

Chinese brands sold 43,791 vehicles in Thailand, while Japanese cars sold 43,789 vehicles.

With a narrow advantage of just two vehicles, Japanese cars, which had dominated Thailand for over sixty years, were pushed off the monthly top spot by Chinese brands for the first time, even though this was a pulse market driven by rushed registrations before the EV3.0 subsidy expired.

That month, the pure electric market was a landslide. Chinese brands took more than three-quarters of the market share. BYD alone sold nearly 13,000 vehicles, ranking only behind Toyota among all brands.

In the car flow on the streets of Bangkok, new faces with familiar logos appeared more frequently.

A Chinese local running a travel agency took a photo at a traffic light intersection. On the left was a BYD Seal, and on the right was a Toyota Camry.

He posted it on WeChat Moments with four characters: Times are changing.

From Peak to Ice Point

On the first day of February, Thailand's electric vehicle subsidy policy shifted gears.

Switching from EV3.0 to EV3.5, the subsidy per vehicle was cut from a maximum of 150,000 Baht to 100,000. Imported vehicles no longer enjoyed preferential consumption tax; the standard tax rate was restored, and subsidies no longer covered imported vehicles.

Chinese brands that previously relied on imported models to lead the charge saw terminal prices jump instantly. BYD saw some models rise by about one-third, while a key MG model was directly adjusted up by 100,000 Baht.

The market cooled faster than anyone predicted.

Data from the Federation of Thai Industries shows that February pure electric vehicle sales plummeted by over eighty percent month-on-month.

The market share of Chinese brands across all categories dropped sharply from 47.3% to 11.65%. BYD fell from over 12,000 units to less than 300. Not a single Chinese brand entered the top five that month.

In a BYD showroom in northern Bangkok, a Thai female salesperson named Kim experienced it all. She is in her early thirties, a local from Bangkok, and previously sold cars at Toyota for 5 years.

She jumped ship because she found that more and more young people coming to the Toyota store mentioned a Chinese brand she had never heard of.

In the week of the January Auto Show, she signed 17 orders, more than double her average monthly sales volume at Toyota. In February, she didn't sell a single car.

In her phone, she saved a photo taken on the last day of the January Auto Show. On the whiteboard in the corner of the booth, the day's order count was written in scrawl. Next to the number, someone drew a funny face.

Asked why she didn't quit. She didn't answer directly. After a while, she said: “There are more and more Chinese cars on the street, this will be the future of Bangkok streets.”

It rained outside the showroom. She stood at the door watching for a while. The rain wet a row of cars parked on the street opposite. There were Toyota and Honda, but also BYD and Great Wall.

From peak to ice point, the calendar turned a page. Chinese brands did not exit completely and soon came back with a vengeance.

In March, Chery sold 2,155 vehicles, ranking fifth. MG sold 1,625, ranking seventh. Great Wall sold 1,350, ranking ninth.

In April, during the Bangkok Auto Show, Chinese brands exploded again. Reservation volume reached 90,530 units, accounting for nearly seventy percent. BYD topped the list with 17,354 reservations, surpassing Toyota's 15,750. In the top ten, except for Toyota and Honda, all 7 seats were occupied by Chinese brands.

At that time, what Kim did not know was that the policy change she feared came again in May.

Policy and Reality

In May, the Thailand Electric Vehicle Association, in conjunction with 10 automotive industry associations, submitted a document with 8 emergency policy suggestions to the government. The association representatives exceeded 1,500 enterprises.

The wording in the document was restrained, but the meaning was clear: some car companies were importing complete vehicles from China using zero tax rates instead of local production, which had already hurt Thailand's local component manufacturers.

Almost at the same time, Japanese Ambassador to Thailand Masato Otake publicly stated: “Shifting to electric vehicles completely at this stage is a bit too early.”

Behind these proposals and statements was the vast interest network built by Japanese car companies in Thailand over 60 years.

The automotive industry is a pillar industry in Thailand, accounting for more than ten percent of GDP. Thailand is the largest in ASEAN and the 10th largest in the world for car production, with more than 2,200 enterprises setting up operations here.

Rayong is southeast of Bangkok, less than two hours by car.

Japanese car companies gathered factories and thousands of component enterprises there for over 40 years. In the 1980s, workshops echoed with Japanese, but now Chinese can be heard.

7 major Chinese car companies have established complete vehicle production bases in Thailand, with a combined planned total capacity exceeding 600,000 vehicles.

The BYD Rayong factory has a designed annual capacity of 150,000 vehicles. In the two years since production started, cumulative deliveries have exceeded 130,000 vehicles. Changan's Rayong factory total investment exceeds 10 billion Baht, with Phase 1 annual capacity of 100,000 vehicles.

On the surface, Chinese enterprises are targeting the Thai market, but the true strategy is grander.

Right-hand drive markets cover India, Japan, UK, Australia, and other countries and regions, accounting for about 35% of the global population. Right-hand drive vehicles require separate design for steering devices, instrument panels, pedal structures, braking systems, airbags, wiring harnesses, and many other components. Building a new right-hand drive supply chain from scratch is difficult to estimate in terms of cost and time.

Chinese enterprises chose a smarter path, directly utilizing the industrial ecosystem Japan accumulated in Thailand over decades.

BYD, Changan, Great Wall, and Dongfeng Xiaokang do not view Thailand just as the Thai market, but as the starting point for the right-hand drive global market.

Japanese media calls this change “Thai Right-Hand Drive Automotive Supply Chain, China Replaces Japan”.

According to a series of reports by Nihon Keizai Shimbun in 2025, the market share of Japanese brands in major ASEAN countries such as Indonesia, Thailand, and Vietnam are all declining. Indonesia fell below 81%, Thailand dropped to 68%, and Vietnam fell to 33%. At the same time, the market share of Chinese brands in New Energy Vehicles in the six ASEAN countries exceeded 60%. Thailand 78%, Indonesia as high as 91%.

The same report also mentioned another interesting trend: Japanese car companies are rapidly expanding the procurement of Chinese components. Chinese components have a 30% to 40% cost advantage, and the speed is much faster. Chinese enterprises can mass-produce 10 months after receiving an order, while Japanese companies take a year and a half or more.

The Vice President of Toyota Gosei, a resin component company, said: “There is no longer a gap in quality.”

In the evening in Rayong, outside the walls of Japanese factories, the lights of Chinese factories are turning on.

A Thai technician named Anucha worked at a Toyota factory for 20 years. He quit at the end of 2025 and reported to Great Wall in early 2026. He said: “They pay 3,000 Baht more.” 3,000 Baht is equivalent to about 600 Yuan.

Anucha is responsible for a process on the battery pack assembly line at the Great Wall Rayong factory. When passing in front of the Toyota factory, sometimes he stops to smoke a cigarette, looking at the other side of the wall.

From May to July, the market gradually returned to normal. Chinese brands overall market share stabilized around 17%, moving out of the valley bottom of 11.65% in February, but never again saw the near-50% pulse situation of January. Chinese brands still accounted for about 90% of the pure electric market, but fuel vehicles and pickup truck markets were still held by Japanese companies.

Kim knew little about Rayong; she only saw the flow of customers in the showroom slowly returning. In March, people started coming into the store.

One afternoon in May, she signed a new customer, a Thai middle-aged man in his 50s, who had driven Hondas for over 20 years.

Kim asked why he thought of switching to a Chinese car. The other party said: “I tried them all. For a similar price, Chinese cars offer much more configurations and are easier to drive.”

Porcelain Bowl and Movies

Before the lights turned on on both sides of the Rayong walls, the first Chinese light that Thais saw was actually a bowl.

Lampang Rooster Bowls originated from ceramic skills brought by Chinese immigrants, used in noodle shops for noodle soup, and at street stalls for soup noodles.

Because they are hand-painted, every bowl has a different rooster, seen as a cultural calling card of Lampang Province by locals.

Later, Thais discovered China also has Rooster Bowls, produced on assembly lines with industrial printing. The production capacity is dozens of times that of hand-painted bowls, and the price is less than one-quarter.

A large influx of Chinese Rooster Bowls made local workshops fall apart.

Thais were angry: “Thai Rooster Bowls are artworks, each with a soul. How can soulless Chinese goods compare.”

More destructive than Rooster Bowls are motorcycles.

In the late 1990s, Chinese motorcycles entered Southeast Asia en masse. For the same model, Japanese motorcycles sold for $2,100, while Chinese motorcycles sold for $1,200 to $1,300. The price advantage pushed Chinese motorcycles to 80% of Vietnam's market share.

But Japanese motorcycles could be ridden for 10 years, while Chinese motorcycles had problems in a year or two. “Made in China” was solidified in Southeast Asia as a synonym for low quality and cheap.

These lessons were remembered by later Chinese enterprises when entering Thailand.

In 2002, Haier came. The first batch of products were moved over directly, but they didn't push. Haier did one thing: rooted. Local R&D, local manufacturing, local marketing.

Targeting the pain point of Thailand's hot weather where turning on the air conditioner at midnight easily leads to catching a cold, they developed voice-controlled air conditioners. By 2025, Haier's market share in Thailand rose to 14.5%, maintaining first place.

Around the same time, OPPO, Huawei, and Xiaomi also entered. The Thai public's perception of Chinese mobile phones slowly changed from “cheap” to “technology”.

From cheap to advanced, this cognitive shift is most intense in the automotive field.

Research by Southeast Asian independent brand communication consulting firm Vero shows that 72% of Thai consumers have a good impression of Chinese cars, believing they are affordable, technologically advanced, and fashionable.

In the Rooster Bowl workshop in Lampang, an old craftsman sat in front of the potter's wheel, hands turning. The bowls he made, the rooster was still painted stroke by stroke. He said: “Now no one buys hand-painted bowls. The stamped bowls from China are too cheap.”

He occasionally heard people mention that young people graduating from Lampang schools are working at factories in Rayong, earning much higher wages than in town.

At dusk of a bowl, is the boom of a movie and the dawn of a car.

In a Bangkok cinema, before the screen lit up, the BYD logo lit up first.

In July this year, the Chinese movie Love Letter to Grandma premiered in Thailand. BYD took exclusive sponsorship. On the opening night, BYD Thailand General Manager took the stage to give a speech.

A few days later, BYD's cumulative deliveries in Thailand exceeded 130,000 vehicles. The 130,000th vehicle was handed to the actress who played Grandma in the film.

BYD people said quite truthfully: “Use a movie about family affection to build a bridge between the audiences of the two countries.”

The Thai electric vehicle market is expanding at an amazing speed.

In the first half of 2026, electric vehicle registrations exceeded 100,000, a year-on-year increase of over 90%, and the penetration rate of the new car market reached 30%. At the beginning of the year, industry institutions predicted that annual sales would exceed 150,000 vehicles.

In the past few decades, car advertisements on Thai screens were almost completely taken over by Japanese brands.

Toyota advertisements were played on TV in loops. In Thai dramas, the car driven by the protagonist was no surprise Toyota, Honda, or Mitsubishi. Now Chinese brands are starting to broadcast on movie screens.

Changan shot three Thai-style short films “Thai Swift” “Thai Understands” “Thai Comprehensive” around the Rayong factory, using Thai language and humor to tell the story of Chinese brands.

On the same land, Japanese media is telling the same story with another visual language.

At the end of 2024, Nihon Keizai Shimbun released a documentary called “The Disappearing Engine Sounds of Thailand”, filming how Chinese electric cars are taking the market from Japanese cars.

Japanese people have never let go of their pride, but they also have to bow their heads and endure.

In the latest registration data of July, 7 Chinese brands were on the top 10 list of new cars in Thailand, but Toyota's single-month sales of nearly 20,000 vehicles still led by a wide margin.

On the brand sales list for the first half of the year, Toyota accumulated over 100,000 units, up 11.3% year-on-year. BYD ranked third with over 25,000 units, lagging behind Honda's 40,000. Chery grew amazingly, breaking 20,000 units, up more than 10 times year-on-year. MG, Aion, and Great Wall also squeezed into the top 10.

From 2020 to 2026, the market share of Chinese brands in Thailand climbed from an almost negligible 3.4% to 47.34%. Japanese cars slid from a high of 86.7% to around 47.33%.

Future and Challenges

In a Toyota repair shop in a small town in central Thailand, owner Somchai voiced another side. He is over 50 years old and has repaired Japanese cars all his life.

“Toyota cars are easy to fix,” he said. “If the wires break, connect them and it goes. Chinese electric cars break and you have to wait for parts. Who can wait a month?”

Then he laughed: “I also bought my daughter a Chinese electric car. It's good-looking, smart, quality is not bad, she likes it very much.”

This is the real picture of the Thai market. The consumption preferences of middle-aged people and young people are diverging, and reason and emotion are going their separate ways.

In fact, Chinese cars are only showing half their advantage in Thailand. Fuel saving, quiet, and high configurations are these real benefits.

The other half of the advantage, intelligence, is basically useless in Thailand.

Google Maps doesn't work well, and many drivers still use mobile phone navigation. Assisted driving is stuck at L2 level. Highway pilot and urban pilot are difficult to land.

Many models going out to Thailand have canceled LiDAR, or kept hardware but locked high-level intelligent driving functions, because local compliant high-precision maps are missing.

Charging infrastructure is also a problem. As of January 2026, Thailand already had 4,643 public charging stations and 13,977 public charging interfaces, but finding a charging pile outside of Bangkok is still anxiety-inducing.

When Kim took customers for test drives, the most asked question was charging. She had to patiently explain where the pile was, how long to charge, and how far to run. Sometimes customers shook their heads and left halfway through.

At the same time, cost is not an advantage. The ten component industry alliance led by the Thailand Electric Vehicle Association EVAT pointed out that under equal conditions, electric vehicles manufactured locally in Thailand cost 30% to 40% more than complete vehicles imported directly from China. Also, policy is uncertain. The EV3.5 policy expires at the end of 2027.

After the market digestion from May to July, Chinese cars are still everywhere. Toyota and Honda fuel pickups still account for a large proportion of the car flow.

Geopolitics is another ceiling. US tariffs on Chinese electric vehicles rose from 25% to 100%, starting to focus on checking transshipment assembly of Chinese brands assembled in Thailand.

Kim does not care about these, only caring about whether there are more guests in the showroom. Fortunately, performance has been getting more stable these past few months. Kim plans to buy another house with a mortgage.

Epilogue

That Rooster Bowl is still there, but now in Bangkok malls, you have to run to many places to find a Rooster Bowl. However, huge ads for Chinese electric vehicles are everywhere in the malls. There are even Chinese car showrooms and enthusiastic sales staff running around.

Kim is still full of energy and full of expectation for the future. Anucha has worked for half a year at Great Wall Rayong factory and has already called on several people around him to buy Great Wall cars. Somchai's daughter has driven a Chinese electric car for over half a year. When Somchai charges the car, sometimes neighbors will talk to him about Chinese cars and Japanese cars, and he answers with a smile.

The buzz of “Love Letter to Grandma” passed in Bangkok, but Chinese cars are everywhere. The reversal in January was a sudden firework triggered by policy. The data from May to July is the new normal of the Sino-Japanese car rivalry marathon.

On the streets of Bangkok, the green light is on. Cars from different countries pour out at the same time. No one is waiting for anyone, and no one is yielding to anyone...

Hari terakhir pameran kereta Bangkok, suhu di stan BYD lebih panas daripada di luar.

Penghawa dingin sudah dibuka pada maksimum, orang ramai berdesak-desakan, haba yang terpancar menjadikan udara sejuk nipis. Udara berbau peluh yang halus.

Seorang budak lelaki Thai berusia lima atau enam tahun merangkak di hadapan skrin kawalan kereta pameran, jarinya melangkah dengan pantas, animasi di skrin menari ke sana ke mari.

Ibunya berdiri di belakang melihat sebentar, berkata dalam bahasa Thai: "Ini seperti iPad." Beberapa pasangan kekasih muda di sebelah mendengar, semuanya ketawa.

Zon pameran Toyota di sebelah adalah pemandangan yang lain sepenuhnya, peralatan pameran dikilat sehingga bersinar, penjual memakai sut kelabu gelap, disetrika rapi, tangan bersilang berdiri di tepi stan, berdiri sepanjang pagi, dia menunduk bermain Line.

Data bulan itu keluar, seluruh industri terkejut.

Merek China menjual 43,791 unit di Thailand, kereta Jepun menjual 43,789 unit.

Berdasarkan kelebihan dua unit yang lemah, kereta Jepun yang menduduki Thailand selama lebih 60 tahun, untuk kali pertama digeser oleh merek China ke tangga pertama bulanan, walaupun ini adalah keadaan denyut nadi yang didorong oleh EV3.0 subsidi tamat sebelum pengambilan plat nombor.

Bulan itu, pasaran kenderaan elektrik tulian condong ke satu arah, merek China mengambil lebih daripada tiga perempat bahagian, hanya BYD sahaja menjual hampir 13,000 unit, dalam semua merek hanya排在 Toyota di belakang.

Dalam aliran kereta di jalan Bangkok, wajah baharu yang tergantung pada logo kereta yang dikenali semakin banyak.

Seorang Tionghoa yang mengendalikan agensi pelancongan di situ mengambil gambar pada persimpangan lampu isyarat, sebelah kiri sebuah BYD Seal, sebelah kanan sebuah Toyota Camry.

Dia memuat naik dalam WeChat Moments, disertakan empat karakter: Zaman sedang berubah.

Puncak ke Titik Beku

Hari pertama Februari, dasar sokongan kenderaan elektrik Thailand bertukar gear.

Berpindah dari EV3.0 ke EV3.5, subsidi kereta tunggal dipotong daripada maksimum 150,000 Baht kepada 100,000. Pengimport kenderaan lengkap tidak lagi menikmati cukai konsumsi rendah, semula melaksanakan kadar cukai standard, subsidi juga tidak lagi meliputi kenderaan import.

Merek China yang sebelum ini bergantung pada model import sebagai pelopor, harga terminal melompat. Bahagian model BYD meningkat kira-kira satu per tiga, model utama di bawah MG terus dinaikkan 100,000 Baht.

Pasaran sejuk lebih cepat daripada jangkaan semua orang.

Data Persekutuan Industri Thailand menunjukkan, jualan kenderaan elektrik tulian Februari merosot melebihi lapan peratus berbanding bulan sebelumnya.

Bahagian pasaran model lengkap merek China daripada 47.3% jatuh mendadak kepada 11.65%. BYD daripada lebih 12,000 unit jatuh kepada kurang daripada 300 unit, bulan itu tiada satu merek China pun masuk dalam lima teratas.

Di sebuah dewan pameran BYD di utara Bangkok, seorang penjual wanita Thai bernama Kam mengalami semuanya ini. Dia berusia awal 30an, orang Bangkok tempatan, sebelum ini menjual kereta di Toyota selama 5 tahun.

Tukar kerja kerana dia mendapati orang muda yang datang ke kedai Toyota melihat kereta, semakin banyak menyebut satu nama merek China yang dia tidak pernah dengar.

Minggu pameran kereta Januari dia menandatangani 17 order, dua kali ganda lebih banyak daripada penjualan purata bulanan dia di Toyota sebelum ini. Februari dia tidak menjual apa-apa.

Dalam telefon disimpan satu gambar yang diambil pada hari terakhir pameran kereta Januari, di sudut stan papan putih ditulis secara kasar bilangan order hari itu, di samping nombir ada orang membuat wajah lucu sambil tersenyum.

Bertanya mengapa tidak menyingkir. Dia tidak menjawab terus. Selepas itu sebentar barulah berkata: "Kereta China di jalan semakin banyak, ini akan menjadi masa depan jalan raya Bangkok."

Di luar dewan pameran turun hujan, dia berdiri di pintu melihat sebentar. Hujan membasahi satu barisan kereta yang diparkir di jalan seberang, ada Toyota Honda, ada juga BYD Great Wall.

Dari puncak ke titik beku, kalendar terlipat satu halaman, merek China tidak sepenuhnya keluar, segera kembali dengan semangat baru.

Mac, Chery menjual 2,155 unit berada kelima, MG dengan 1,625 unit berada ketujuh, Great Wall 1,350 unit berada kesembilan.

April, semasa pameran kereta Bangkok merek China kembali meletup, bilangan tempahan 90,530 unit, nisbah hampir tujuh persepuluh. BYD dengan 17,354 unit bilangan tempasan mengalahkan Toyota 15,750 unit menjuarai. Dalam sepuluh teratas, kecuali Toyota dan Honda, baki 7 kerusi semuanya diduduki oleh merek China.

Ketika itu, Kam tidak tahu, dasar perubahan yang dia takut, Mei tiba pula.

Dasar dan Realiti

Mei, Perikatan Automotif Elektrik Thailand mengumpul 10 persatuan industri automotif, menyerahkan kepada kerajaan satu kertas cadangan dasar kecemasan 8 item, wakil persatuan lebih daripada 1,500 buah entri.

Dokumen nada berhemah, tetapi maksud jelas: beberapa pengeluar kereta menggunakan kelebihan kadar cukai sifar mengimport kenderaan lengkap daripada China, bukannya pengeluaran tempatan, sudah menjejaskan pengilang komponen tempatan Thailand.

Hampir serentak, Duta Jepun di Thailand Ohta Masahito secara terbuka menyatakan: "Pada masa ini beralih sepenuhnya kepada kenderaan elektrik masih terlalu awal."

Di sebalik cadangan dan kenyataan ini, adalah rangkaian kepentingan besar yang dibina oleh kereta Jepun di Thailand selama 60 tahun.

Automotif adalah industri perancang Thailand, mengambil bahagian dalam GDP melebihi satu persepuluh, Thailand adalah negara pengeluar kereta terbesar ASEAN, peringkat 10 global, lebih daripada 2,200 entri berada di sini.

Wilayah Rayongdi arah tenggara Bangkok, perjalanan kereta kurang dari dua jam.

Perusahaan kereta Jepun di situ mengumpulkan kilang dan beribu-ribu entri komponen, masa lebih daripada 40 tahun. Tahun 80an masih bergema di bengkel bahasa Jepun, kini sudah boleh dengar bahasa Mandarin.

7 utama perusahaan kereta China sudah mendarat di Thailand pangkalan pengeluaran kenderaan lengkap, jumlah jumlah kapasiti perancangan pecah 600,000 unit.

BYD kilang Rayong direka kapasiti tahunan 150,000 unit, beroperasi dua tahun kumulatif penghantaran pecah 130,000 unit. Changan Automotif kilang Rayong pelaburan total lebih 10 bilion Baht, fasa pertama kapasiti tahunan 100,000 unit.

Secara permukaan, perusahaan China menarget pasaran Thailand, tetapi strategi sebenar lebih agung.

Pasar kanan menghadap India, Jepun, United Kingdom, Australia dan negara lain, kira-kira 35% penduduk global. Kereta kanan perlu reka bentuk bersendirian pada banyak bahagian seperti susunan penggerak, papan instrumen, struktur pedal, sistem brek, beg udara, kabus wayar dan banyak lagi. Membina semula satu rangkaian bekalan kanan baru dari sifar, kos dan masa sukar ditaksir.

Perusahaan China memilih jalan lebih pintar, terus menggunakan ekosistem industri yang dikumpulkan Jepun di Thailand selama beberapa dekad.

BYD, Changan, Great Wall, Dongfeng Xiaokang, tidak memandang Thailand hanya sebagai pasaran Thailand, tetapi sebagai titik permulaan pasaran kanan global.

Media Jepun memanggil perubahan ini sebagai "Rangkaian bekalan automotif kanan Thailand, China menggantikan Jepun".

Mengikut laporan siri Ekonomi Harian Jepun 2025, pasaran merek Jepun di negara utama ASEAN seperti Indonesia, Thailand, Vietnam semua sedang turun, Indonesia pecah 81%, Thailand turun 68%, Vietnam turun ke 33%. Masa yang sama, bahagian pasaran merek China enam negara ASEAN kenderaan baru melebihi enam persepuluh, Thailand 78%, Indonesia sehingga 91%.

Laporan yang sama juga menyebut satu lagi gerakan menarik minat: perusahaan kereta Jepun sedang dengan pantas mengembangkan pembelian komponen China. Komponen China mempunyai kelebihan kos 3 hingga 40%, pada kelajuan juga lebih pantas, perusahaan China setelah menerima order 10 bulan boleh keluar produksi, perusahaan Jepun perlu lebih satu setengah tahun.

Timbalan Presiden entri komponen resin Toyota Synthetic berkata: "Perbezaan dalam kualiti sudah tiada."

Petang di Wilayah Rayong, di luar dinding kilang Jepun, lampu kilang China sedang menyala.

Seorang teknikal Thai bernama Anucha, di kilang Toyota bekerja 20 tahun. Akhir 2025 berhenti kerja, awal 2026 pergi Great Wall melapor. Dia berkata: "Mereka beri lebih 3,000 Baht berbanding situ." 3,000 Baht, kira-kira 600 Yuan.

Anucha di kilang Great Wall Rayong bertanggungjawab pada satu proses pada garis pemasangan pakej bateri. Mengalir depan pintu kilang Toyota, kadang-kadang dia berhenti merokok, melihat ke arah dinding.

Mei ke Julai, pasaran secara beransur kembali biasa. Bahagian pasaran keseluruhan merek China stabil sekitar 17%, men脱离 Februari 11.65% titik lembah, tetapi tidak pernah pulih semula ke kejayaan denyut nadi Januari hampir lima persepuluh. Dalam pasaran kenderaan elektrik tulian merek China masih mengambil kira-kira sembilan persepuluh, tetapi kenderaan bahan api dan pasaran pikap masih berpegang oleh Jepun.

Kam tidak tahu banyak tentang hal Rayong, dia hanya lihat pelanggan di dewan pameran secara beransur kembali. Mac, mula ada orang masuk kedai.

Seorang petang Mei, dia menandatangani pelanggan baru, seorang lelaki Thai berusia 50an, sebelum ini memandu Honda lebih 20 tahun.

Kam bertanya kenapa dia fikir tukar kereta China. Orang itu berkata: "Cuba satu putaran, harga hampir sama, kereta China beri lebih banyak konfigurasi, juga lebih mudah dipandu."

Mangkuk Porselin dan Filem

Sebelum lampu menyala di kedua-dua sisi dinding Wilayah Rayong, cahaya China pertama yang orang Thailand lihat, sebenarnya sebuah mangkuk.

Wilayah Lampang's ayam mangkuk, berasal dari keterampilan gentian keramik yang dibawa pengimigran Guangdong, di kedai mee memuat mee, kedai jalan raya mengemas mi sup.

Oleh kerana digambar tangan, jadi setiap mangkuk di atas ayam berbeza, dipandang oleh orang tempatan sebagai kartun budaya Wilayah Lampang.

Kemudian orang Thailand mendapati China juga ada ayam mangkuk, pengeluaran laluan, cetakan industri, kapasiti adalah puluhan kali mangkuk digambar tangan, harga kurang daripada satu perempat.

Ayunan banyak mangkuk ayam China, bengkel tangan tempatan runtuh.

Orang Thailand marah: "Mangkuk ayam Thailand adalah karya seni, setiap satu ada jiwa. Bagaimana bisa diperbandingkan dengan barang China tiada jiwa."

Lebih memusnah daripada mangkuk ayam adalah motosikal.

Akhir 90an, motosikal China secara besar-besaran memasuki Asia Tenggara. Model sama, kereta Jepun jual 2,100 Dolar, kereta China jual 1,200 hingga 1,300 Dolar, kelebihan harga mendorong motosikal China ke atas 80% bahagian Vietnam.

Tetapi motosikal Jepun boleh dikendarai 10 tahun, motosikal China satu hingga dua tahun ada kerosakan. "Diperbuat di China" di Asia Tenggara diperkukuh sebagai sinonim rendah kualiti murah.

Pelajaran ini, kemudian perusahaan China ketika memasuki Thailand semuanya ingat.

Tahun 2002 Haier datang.第一批产品 langsung dipindahkan, sama sekali tidak terdorong. Haier melakukan satu perkara: berakar. R&D tempatan, pembuatan tempatan, pemasaran tempatan.

Memadai cuaca Thailand panas, tengah malam hidupkan penghawa dingin mudah kesejukan, membangunkan penghawa dingin kawalan suara. Sampai Tahun 2025, Haier di Thailand bahagian pasaran naik ke 14.5%, mengekalkan pertama.

Hampir masa yang sama, OPPO, Huawei, Xiaomi juga masuk. Persepsi orang Thailand terhadap telefon China, secara beransur daripada "murah" menjadi "teknologi".

Dari harga murah ke canggih, perubahan persepsi ini paling ganas dalam bidang automotif.

Penyelidikan syarikat konsen penyiaran jenama bebas Asia Tenggara Vero menunjukkan, 72% pengguna Thailand mempunyai baik hati terhadap kereta China, menganggap harga murah, teknologi canggih dan moden.

Dalam bengkel ayam mangkuk Wilayah Lampang, pengrajin lama duduk di hadapan roda tanah liat, tangan berputar. Mangkuk dia buat, ayam masih digambar satu satah satu satah. Dia berkata: "Sekarang tiada siapa beli mangkuk tangan, mangkuk cetakan dari China jauh lebih murah."

Dia kadang-kadang dengar orang menyebut, anak muda graduated sekolah Wilayah Lampang, ada yang pergi kilang Wilayah Rayong bekerja, gaji lebih tinggi daripada bandar.

Senja satu mangkuk, adalah filem panas dan fajar satu kereta.

Di sebuah pawagam Bangkok, sebelum skrin bersinar, pertama kali bersinar Logo BYD.

Tahun ini Julai, filem Mandarin"Surat Cinta Untuk Nenek"di Thailand tayangan perdana, BYD mengambil penamaan eksklusif, di majlis tayangan perdana Pengurus Besar BYD Thailand naik pentas berucap.

Beberapa hari kemudian, BYD di Thailand kumulatif penghantaran pecah 130,000 unit, unit ke-130,000 diserahkan kepada pelakon yang melakonkan Nenek dalam filem.

Orang BYD berkata sangat tepat: "Menggunakan satu filem tentang kasih sayang keluarga membangun satu jambatan antara penonton dua negara."

Pasar kenderaan elektrik Thailand sedang dengan kelajuan luar biasa berkembang.

Setengah tahun pertama 2026, kenderaan elektrik pendaftaran pecah 100,000 unit, pertumbuhan tahun ke tahun lebih 90%, penetrasi pasaran kenderaan baharu mencapai 30%. Awal tahun lembaga industri menjangkakan jualan tahun penuh akan pecah 150,000 unit.

Puluh tahun lalu, iklan kereta di skrin Thailand hampir dibungkus oleh jenama Jepun.

Iklan Toyota di televisyen diputar semula, dalam drama Thai protagonis memandu kereta tidak terduga adalah Toyota, Honda, Mitsubishi, sekarang merek China mulai pasang iklan skrin filem.

Changan sekeliling kilang Rayong memotret tiga filem pendek gaya Thai "Cepat Thailand", "Faham Anda", "Sempurna", menggunakan bahasa dan rasa humor orang Thailand, menceritakan cerita merek China.

Di tanah yang sama, media Jepun menggunakan bahasa imej lain menceritakan cerita yang sama.

Akhir 2024, Ekonomi Harian Jepun mengeluarkan satu dokumentari bernama "Suara Enjin yang Hilang di Thailand", menggambar bagaimana kereta elektrik China rebut pasaran kereta Jepun.

Orang Jepun sejak dahulu tidak pernah meletakkan kebanggaan sendiri, tetapi juga tidak boleh tidak tunduk memaksa diri.

Dalam data pendaftaran terbaru Julai, dalam 10 teratas kenderaan baharu Thailand ada 7 merek China, tetapi Toyota penjualan bulanan hampir 20,000 unit masih memimpin jauh.

Dalam senarai jualan jenama setengan tahun, Toyota kumulatif lebih 100,000 unit, pertumbuhan tahun ke tahun 11.3%. BYD 25,000 unit berada ketiga, ketinggalan Honda 40,000 unit. Chery pertumbuhan mengejutkan, pecah 20,000 unit, pertumbuhan tahun ke tahun lebih 10 kali ganda, MG, Aion, Great Wall juga masuk dalam 10 teratas.

Dari Tahun 2020 ke Tahun 2026, bahagian pasaran merek China di Thailand daripada hampir boleh abaikan 3.4% naik ke 47.34%, kereta Jepun daripada titik tinggi 86.7% tergelincir ke bawah 47.33% sekitar.

Masa Depan dan Cabaran

Di kedai penyelenggaraan Toyota sebuah bandar kecil di tengah Thailand, pengurus Songchai menyatakan satu sisi lain. Dia berusia 50an, membaiki kereta Jepun seumur hidup.

"Kereta Toyota baik diperbaiki," katanya,"Kabel putus sambung boleh jalan. Kereta elektrik China rosak tunggu suku, sebulan siapa sanggup tunggu?"

Kemudian dia ketawa: "Sendiri juga beli satu kereta elektrik China untuk anak perempuan, cantik, pintar, kualiti tidak buruk, dia sangat suka."

Inilah wajah sebenar pasaran Thailand, orang pertengahan tahun dan orang muda preferen konsumsi berpecah, dan rasional dan emosi juga berjalan sendiri-sendiri.

Sebenarnya, kereta China di Thailand hanya memainkan separuh kelebihan, jimat minyak, senyap, konfigurasi tinggi, ini sebenarnya.

Separuh kelebihan lain, kecerdasan, di Thailand pada dasarnya tidak terpakai.

Google Maps tidak bagus, banyak pemandu masih menggunakan telefon navigasi. Panduan bantuan terhenti pada tahap L2, panduan tinggi jalan tol, panduan kawasan sukar dilaksanakan.

Banyak model keluar Thailand memansuhkan radar laser, atau kekalkan perkakasan tetapi fungsi panduan tinggi terkunci, kerana di sana kurang peta tinggi presisi yang mematuhi peraturan.

Infrastruktur pengecasan juga satu masalah, sehingga Januari 2026, Thailand sudah ada 4,643 stesen pengecasan awam, 13,977 antaramuka pengecasan awam, tetapi di luar Bangkok cari pengecas, masih membuat orang bimbang.

Kam membawa pelanggan memandu uji, pelanggan bertanya paling banyak adalah pengecasan. Dia kena bersabar jelaskan di mana ada stesen, caj berapa lama, lari sejauh mana. Kadang-kadang pelanggan dengar separuh geleng kepala pergi.

Serentak itu, kos juga tidak ada kelebihan. Pertubuhan 10 entri industri komponen dipengerusikan oleh Persatuan Kenderaan Elektrik Thailand EVAT menunjukkan, pada syarat sama, di Thailand pengeluaran kenderaan lengkap kenderaan elektrik, berbanding terus import kenderaan lengkap daripada China, kos lebih 30% hingga 40%, dan dasar wujud ketidakpastian, dasar EV3.5 tamat akhir Tahun 2027.

Mengalami Mei ke Julai peleraian pasaran, kereta China masih dilihat di mana-mana. Kenderaan bahan api Toyota, Honda masih mengambil bahagian besar dalam aliran kereta.

Geopolitik adalah langit-langit lain. Tarif kenderaan elektrik China dari Amerika Syarikat daripada 25% naik ke 100%, mula memerhati merek China yang dirakit di Thailand semak pemasangan semula.

Kam tidak peduli hal ini, hanya peduli pelawat di dewan pameran ramai atau tidak, syukur beberapa bulan ini prestasi semakin stabil, Kam rancang secara ansuran sendiri beli rumah lagi.

Penutup

Pada masa itu mangkuk ayam masih ada, cuma sekarang di pusat beli belah Bangkok, perlu lari banyak tempat baru boleh cari mangkuk ayam, tetapi di pusat beli belah sudah boleh jumpa iklan besar kenderaan elektrik China, malah ada dewan pameran kereta China dan pelayan penuh semangat berlari-lari.

Kam masih penuh semangat, terhadap masa depan penuh harap; Anucha di kilang Great Wall Rayong bekerja lebih enam bulan, sudah serukan beberapa orang di sekeliling beli kereta Great Wall; anak perempuan Songchai memandu kereta elektrik China sudah lebih setengah tahun, Songchai ketika mengecas kereta, kadang-kadang jiran akan mengobrol dengannya tentang kereta China dan Jepun, dia ketawa menjawab.

"Surat Cinta Untuk Nenek" di Bangkok populariti sudah lepas, kereta China sebaliknya merata, kejayaan Januari adalah api sesaat didorong oleh dasar, data Mei ke Julai, adalah keadaan baharu marathon perebutan kereta China-Jepun.

Di jalan Bangkok, lampu hijau menyala, kereta negara berbeda serentak keluar, tiada siapa menunggu siapa, tiada siapa memberi laluan pada siapa......

Recently, the all-new Chery QQ3 officially launched in the Southeast Asian market under the overseas name "Chery Q", and debuted in the Thai and Indonesian markets successively, becoming the first overseas landing position of Chery QQ's global strategy.

Chery Q launched in the Thai and Indonesian markets almost simultaneously, both delivering order performance exceeding expectations. Since pre-sales started at the Bangkok International Motor Show on March 24, orders broke 1,000 units in just ten days; as of the official launch on June 24, cumulative orders have forcefully surpassed 3,000 units. In the Indonesian market, as of July 25 / end of July, orders have exceeded 6,000 units. This is not an accidental explosion in a single market, but a verification of the systematic competitiveness of Chinese premium compact cars in the Southeast Asian market.

In 2006, the old QQ entered Thailand and Indonesia, becoming a youthful memory for a generation of Southeast Asians. In 2026, the all-new QQ3 returns in the name of Chery Q, completing a brand leap from "national transport car" to "global premium compact car" over 20 years. Chery Thailand General Manager Jim Lee stated directly at the launch event: "Chery QQ has accompanied Thai users for 20 years, this is the strongest confidence in our deep cultivation of the local market." The Indonesian market also attracted a large number of middle-aged family users to reserve Chery Q due to "nostalgia".

62% of Chery Q's orders in Thailand come from female users, with many young people spontaneously checking in and sharing on Facebook and Instagram. Real user word-of-mouth is far more persuasive than official publicity. Product advantages are highly matched with local terrain: small and easy to park (Bangkok narrow streets), extremely low operating costs (electricity cost per 100km is only 5 Baht), no worries about wading in rainy season (IP68 waterproofing), cute design with high recognizability ("cute shape, high head-turn rate").

Chery Q is not a cheap special model for Southeast Asia, but a global product with the same platform, standards, and quality as the domestic all-new QQ3. Zhang Hongyu, Vice President of Chery Automobile Co., Ltd. and Executive Deputy General Manager of Chery Brand Domestic Business Group, stated clearly: "From chassis architecture, battery safety to body structure, we synchronously adapt to Southeast Asian right-hand drive regulations, undergo strict tests in multiple global regions, do not reduce specifications, do not produce special models." Zeng Shuo, Assistant General Manager of Chery Sales Indonesia (CSI), also emphasized: "In Indonesia, Chery always prioritizes quality over profit."

  2026, Chinese car exports are no longer news. But what really interests me is how the all-new Chery QQ3 is performing in Southeast Asia—debuted at the Thailand Bangkok Motor Show and secured over 3,000 orders immediately, and orders broke 6,000 units before the pre-sale period in the Indonesian market ended. A Chinese A0-class small car priced at 70,000 yuan, what makes Thais and Indonesians rush to buy it?

The answer is only four words: No Special Market Version

  This is not a pretty slogan. Chery QQ Head Manager Zhang Hongyu said plainly: "The Chinese market is just a part of the all-new QQ, it is a global car built to global standards from birth. The Chery Q you buy in Thailand, the Chery Q you buy in Indonesia, the QQ3 you buy in China, chassis same, battery same, infotainment system same, even the 8155 chip is the same.

  This logic is actually quite counter-intuitive in the auto industry. For the past few decades, multinational car companies have played the "special supply card"—one standard for Europe and America, one for China, another for Southeast Asia. Downgrade, shrink, save where you can. Why? Because regulations, spending power, and competitive landscapes differ across markets, developing separately is actually more "cost-effective".

It's a bet that users aren't stupid

  Many people think Southeast Asian consumers don't understand cars. Wrong. 62% of orders in Thailand come from female users. They might not know what hot-formed steel is, but they know this car has 540-degree panoramic imaging, automatic parking, external voice control, and a 70-liter intelligent electric front trunk. They compared it to BYD Atto 1, Geely EX2, Wuling Air EV. They calculate the costs: same price point, who gives more?

  The all-new QQ3 offers 10 items unique in its class and 13 items leading in its class. 70L intelligent electric front trunk, 1300 MPa integrated hot-formed door ring, Qualcomm 8155 chip, 15.6-inch 2.5K large screen, 50:50 axle load ratio rear-wheel drive. Put together, this is a gap-leading advantage within the same class in Southeast Asia. So it's not that Southeast Asian consumers don't understand cars, it's that some brands think they don't.

Quality is not cost, it's faith

  Chery has a special trump card in Southeast Asia—nostalgia. QQ entered the Thai and Indonesian markets as early as 2006, accompanying two generations of Southeast Asian consumers in growing up. Chery Thailand General Manager Jim Lee said, twenty years of companionship is the most valuable intangible asset for a brand to penetrate the local market, and a large number of middle-aged family users placed orders proactively due to nostalgia.

  Nostalgia can sell once, but not twice. If the all-new QQ3 was a downgraded version or special market version, users who ordered because they "sat in a QQ when they were young" would smear Chery for a lifetime. So Chery made a decision counter to industry intuition: global unified platform, unified powertrain, unified cockpit. Only localized adaptation—right-hand drive tuning, IP68 battery waterproofing for Southeast Asian rainy seasons, high-temperature heat dissipation reinforcement—never touch core configurations and safety standards.

  Chery Indonesia management spoke even more plainly: "Expanding the Indonesian market, quality priority is always higher than short-term profits." You see, this is the difference. Some brands going global think "how to earn a bit more", Chery thinks "how to stand firmly a bit".

Small cars also have dignity

  The all-new QQ3 positions itself as "World's Three Little Ones, China has QQ". With whom is it listed? Germany's SMART, UK's MINI. You taste this ambition. A national 代步 vehicle that used to sell for 30,000, now wants to sit equal with two European cultural symbols. What does it rely on? Red Dot Design Double Award—concept car award in 2025, mass-produced car award in 2026, smart cockpit HMI award again in 2026. Rely on 82% high-strength steel, 16% hot-formed steel rock-solid body. Rely on fast charging from 30% to 80% in 16.5 minutes. Rely on 400 km range, rear-wheel drive, independent four-wheel suspension. Put these things together, do you still think it's just a "small car"?

  What is small is the size, what is big is the vision. 2700mm wheelbase, 85% space utilization rate, rear seat can cross legs. A0-class appearance, B-class car space. This is not compromise, this is precision.

Going global is not dumping, it's rooting

  Many Chinese brands going global just sell cars. Sell and leave, after-sales? Let fate decide. How did the all-new QQ3 do it? Thailand launched first delivery in July, 2,000 units shipped in the first batch. Thai dealerships to increase from 55 to 70. Lifetime warranty—high-voltage battery, motor, control unit, all users who ordered by July 31st get it.

  This is not the pace of selling and running. This is the pace of rooting. So back to the original question: an electric car worth 50,000 yuan, what makes it dare to say "global same standard"? Because what it bets on is not the profit of one car, but twenty years of a brand in a region.

  Chery QQ has 20 years of national nostalgia accumulation in Southeast Asia. What is the concept of 20 years? A child who sat in the QQ passenger seat in 2006, in 2026 might be choosing the first car of their child's life. If you downgraded this car, special-edited it, you didn't hurt one user, but a generation.

  The four words "Happiness Equity" sound very empty. But when you see people driving Chery Q on Bangkok streets, Chery Q chosen as most popular hatchback at Indonesian Motor Show, test drive day with 200 sessions scheduled—you know, these four words landed.

Yanzhao Car Review:

  Chinese car exports have been talked about for many years. But real export is never just selling things out. It's making outsiders feel that this thing is worth it. The explosion of orders for the all-new QQ3 in Southeast Asia proves one thing: When you don't treat overseas users as "easy targets", they won't treat you as "passers-by".

  World's Three Little Ones, China has QQ. This sentence is not a slogan, it is a promise. And promises need a generation to fulfill.

Baru-baru ini, Chery QQ3 baharu telah rasmi meluncur ke pasaran Asia Tenggara dengan nama antarabangsa "Chery Q", dan dilancarkan secara berasingan di pasaran Thailand dan Indonesia, menjadi tapak luar negara pertama bagi strategi globalisasi Chery QQ.

Chery Q hampir serentak dilancarkan di pasaran Thailand dan Indonesia, kedua-duanya mencatat prestasi pesanan yang melebihi jangkaan. Sejak pra-penjualan dilancarkan pada 24 Mac di Pameran Kereta Antarabangsa Bangkok, dalam masa sepuluh hari sahaja pesanan telah melepasi 1,000 kenderaan; sehingga pelancaran rasmi pada 24 Jun, jumlah pesanan terkumpul telah secara kuat melepasi 3,000 kenderaan. Di pasaran Indonesia, sehingga 25 Julai/akhir Julai, pesanan telah melebihi 6,000 kenderaan. Ini bukan letupan kebetulan di satu pasaran, tetapi pengesahan daya saing berstruktur kereta kecil premium China di pasaran Asia Tenggara.

Tahun 2006, model QQ lama memasuki Thailand dan Indonesia, menjadi kenangan zaman muda satu generasi rakyat Asia Tenggara. Tahun 2026, QQ3 baharu kembali dengan nama Chery Q, menempuh tempoh 20 tahun untuk menyelesaikan lompatan jenama dari "kereta pengangkutan harian" kepada "kereta kecil premium global". Ketua Pengurus Besar Chery Thailand, Jim Lee, berkata secara terang-terangan dalam sidang pelancaran: "Chery QQ menemani pengguna Thailand selama 20 tahun, ini adalah keyakinan terbesar kami dalam mendalami pasaran tempatan." Pasaran Indonesia juga menarik banyak pengguna keluarga pertengahan umur melalui "sentimen nostalgia" untuk memesan Chery Q.

62% pesanan Chery Q di Thailand adalah daripada pengguna wanita, ramai pemuda secara spontan membuat check-in dan berkongsi di Facebook, Instagram. Reputasi pengguna tulen jauh lebih meyakinkan berbanding promosi rasmi. Kelebihan produk sangat padan dengan keadaan topografi setempat: kecil dan mudah diparkir (lorong sempit Bangkok), kos operasi sangat rendah (kos elektrik hanya 5 Baht bagi 100km), tiada kerisauan ketika musim hujan (tahan air IP68), reka bentuk comel dan mudah dikenal pasti ("reka bentuk comel, tingkat ketertarikan tinggi").

Chery Q bukan model sukan murah khas untuk Asia Tenggara, malah produk globalisasi sepenuhnya yang mempunyai platform, standard, dan kualiti yang sama seperti QQ3 baharu di dalam negara. Naib Presiden Chery Automobile Co., Ltd. dan Ketua Pegawai Eksekutif Bahagian Perniagaan Dalam Negeri Jenama Chery, Zhang Hongyu, memberi kenyataan jelas: "Dari struktur platform bawah, keselamatan bateri hingga struktur badan, kami menyesuaikan serentak dengan undang-undang roda kanan Asia Tenggara, melalui ujian ketat di pelbagai wilayah global, tidak mengurangkan spesifikasi, tidak membuat model khusus." Pengurus Asisten Chery Sales Indonesia (CSI), Zeng Shuo, juga menekankan: "Di Indonesia, Chery, kualiti sentiasa diutamakan berbanding keuntungan."

  Pada tahun 2026, eksport kenderaan buatan China bukan lagi berita baharu. Tetapi yang benar-benar menarik minat saya ialah strategi Chery QQ3 baharu di Asia Tenggara—pertunjukan sulung di pameran kenderaan Bangkok, Thailand berjaya memperoleh tempahan melebihi 3,000 unit, pasaran Indonesia, tempahan telah melangkaui 6,000 unit sebelum tempoh pra-penjualan tamat. Sebuah kereta kecil kelas A0 buatan China berharga 70,000 yuan, atas apa dasar orang Thailand dan Indonesia berebut untuk membelinya?

Jawapannya hanya empat perkataan: Tidak Buat Edaran Khas

  Ini bukan satu slogan cantik. Pengurus Besar Chery QQ, Zhang Hongyu berkata dengan jelas: "Pasar China hanyalah sebahagian daripada QQ baharu, ia dari saat lahir telah dibangunkan sebagai kereta global mengikut piawaian global. Anda beli Chery Q di Thailand, Chery Q di Indonesia, QQ3 di China, cawan sama, bateri sama, kabin sama, cip 8155 juga sama.

  Logik ini dalam industri automotif sebenarnya agak aneh. Beberapa dekad lepas, pengeluar kenderaan antarabangsa bermain 'kad edaran khas'—Eropah dan Amerika satu piawaian, China satu piawaian, Asia Tenggara satu piawaian lagi. Kurang spesifikasi, mengecut, boleh jimat maka jimat. Mengapa? Kerana undang-undang, keupayaan pembelian, dan格局 persaingan pasaran berbeza, membangunkan berasingan lebih 'berbaloi'.

Ia bertaruh, pengguna tidak bodoh

  Ramai orang fikir pengguna Asia Tenggara tidak faham kenderaan. Salah. 62% tempahan Thailand datang daripada pengguna wanita. Mereka mungkin tidak faham apa itu baja dibentuk panas, tetapi mereka tahu kereta ini mempunyai imej panorama 540 darjah, parking automatik, kawalan suara luar kenderaan, bak terbuka hadapan elektrik pintar 70 liter. Mereka telah membandingkan BYD Atto 1, membandingkan Geely EX2, membandingkan Wuling Air EV. Mereka akan mengira kos: pada harga yang sama, siapa yang memberi lebih?

  QQ3 baharu memberikan 10 ciri unik setara, 13 ciri unggul setara. Bak terbuka hadapan elektrik 70 liter, rangka pintu baja dibentuk panas 1300MPa, cip Qualcomm 8155, skrin besar 15.6 inci 2.5K, nisbah beban gandar penggerak belakang 50:50. Apabila semua ini digabungkan, ia unggul sangat dalam kelas setara di Asia Tenggara. Jadi bukan pengguna Asia Tenggara tidak faham kenderaan, ada sesetengah jenama fikir mereka tidak faham.

Kualiti bukan kos, ia adalah keyakinan

  Chery mempunyai kad strategik istimewa di Asia Tenggara—sentimen. QQ sudah memasuki pasaran Thailand dan Indonesia pada tahun 2006, menyertai dua generasi pengguna Asia Tenggara membesar. Pengurus Negara Thailand Chery, Jim Lee berkata, 20 tahun pengiringan adalah aset tidak ketara paling berharga untuk jenama berkembang mendalam di pasaran tempatan, banyak pengguna keluarga pertengahan berumur kerana sentimen nostalgia memuat tempahan secara aktif.

  Sentimen boleh jual sekali, tidak boleh jual dua kali. Jika QQ3 baharu adalah edaran reduksi, edaran khas, pengguna yang memuat tempahan kerana "dulu pernah naik QQ" akan mencemarkan nama Chery sepanjang hayat. Jadi Chery membuat keputusan melawan intuisi industri: platform global seragam, tiga sistem kuasa seragam, kabin seragam. Hanya buat penyesuaian tempatan—penalaan stereng kanan, kecerian bateri IP68 menghadapi musim hujan Asia Tenggara, penambahbaikan pembuangan haba suhu tinggi—jangan sentuh spesifikasi teras dan piawaian keselamatan.

  Pengurusan Chery Indonesia berkata lebih jelas: "Mengembangkan pasaran Indonesia, keutamaan kualiti sentiasa lebih tinggi daripada keuntungan jangka pendek." Lihat, ini adalah perbezaan. Sesetengah jenama keluar negara fikir "bagaimana mendapatkan lebih sedikit", Chery fikir "bagaimana bertapak kukuh".

Kereta kecil juga ada maruah

  QQ3 baharu menentukan posisinya sebagai "Tiga Kereta Kecil Dunia, China ada QQ". Bersama siapa? SMART Jerman, MINI United Kingdom. Anda rasa hasrat ini. Sebuah kenderaan rakyat yang dulu jual 30,000, sekarang mahu berdiri selevel dengan dua simbol budaya Eropah. Atas apa? Atas Anugerah Red Dot Design Ganda—kereta konsep 2025 menang, kereta pengeluaran 2026 menang, kabin pintar HMI 2026 menang. Atas 82% keluli berkekuatan tinggi, 16% baja dibentuk panas badan kukuh. Atas 16.5 minit 30% cas ke 80% cas pantas. Atas 400 km jaringan, penggerak belakang, suspensi bebas empat roda. Apabila semua ini digabungkan, adakah anda masih rasa ia hanya sebuah "kereta kecil"?

  Ia kecil sahaja dalam saiz, besar dalam visi. Jejari gandar 2700mm, nisbah ruang 85%, belakang boleh bersilang kaki. Reka bentuk A0, ruang kelas B. Ini bukan kompromi, ini tepat.

Ke luar negara bukan jual murah, adalah berakar

  Ramai jenama China keluar negara hanya jual kenderaan. Jual habis lalu pergi, servis? Bergantung takdir. QQ3 baharu buat apa? Thailand Julai memulakan hantaran pertama, pertama sudah dihantar 2,000 unit. Pengedar Thailand dari 55 kedai akan ditambah ke 70 kedai. Jaminan sepanjang hayat—bateri voltan tinggi, motor, unit kawalan, pengguna yang tempah kenderaan sebelum 31 Julai semua diberi.

  Ini bukan langkah jual habis lalu pergi. Ini langkah berakar. Jadi kembali ke masalah awal: sebuah kenderaan elektrik 50,000 yuan, atas apa dasar berani kata "Piawaian Global Seragam"? Kerana ia bertaruh bukan keuntungan satu kenderaan, tetapi 20 tahun satu jenama di satu kawasan.

  Chery QQ mempunyai pengumpulan sentimen rakyat 20 tahun di Asia Tenggara. 20 tahun apa konsepnya? Seorang anak yang naik kenderaan penumpang depan QQ tahun 2006, pada tahun 2026 mungkin sedang memilih kenderaan pertama dalam hidup anaknya sendiri. Jika anda mengurangkan spesifikasi kenderaan ini, khususkan edaran, anda bukan hanya melukai satu pengguna, tetapi satu generasi.

  "Keseronokan sama rata" empat perkataan ini terdengar hampa. Tetapi apabila anda melihat di jalan Thailand ada orang menaiki Chery Q, di pameran kenderaan Indonesia Chery Q terpilih hatchback paling digemari, ujian jalan sehari ada 200 sesi—anda tahu, empat perkataan ini telah dilaksanakan.

Yan Zhao Auto Review：

  Eksport kenderaan China telah diucapkan bertahun-tahun. Tetapi eksport sebenar, sejak mula bukan hanya menjual barang keluar. Membuat orang luar rasa, barang ini bernilai. QQ3 baharu melimpah tempahan di Asia Tenggara, membuktikan satu perkara: apabila anda tidak memperlakukan pengguna luar negara sebagai "mangsa", mereka juga tidak akan memperlakukan anda sebagai "pelawat".

  Tiga Kereta Kecil Dunia, China ada QQ. Kalimat ini bukan slogan, adalah janji. Dan janji, harus ditepati oleh satu generasi.

In 2026, the Chery all-new QQ3 officially launched in the Southeast Asian market with the overseas name "Chery Q", successively completing the market launch in Thailand and Indonesia, becoming the first overseas foothold of QQ's global strategy.

From the global premiere at the March Bangkok International Auto Show to the official sale at the July Indonesia GIIAS Auto Show, within less than half a year, this Chinese premium compact car delivered a performance report far exceeding expectations in Southeast Asia — Thailand's cumulative orders exceeded 3,000 units, Indonesia exceeded 6,000 units, with combined orders from both markets approaching 10,000 units. This is not a sudden boom in a single market, but a concentrated verification of the systematic competitiveness of Chinese premium compact cars in the Southeast Asian market.

Thailand Market: 10-Day Orders Break 1,000, Explosion of Orders Upon Launch

On March 24, the all-new QQ3 completed its Southeast Asia global premiere at the Bangkok International Auto Show and simultaneously opened pre-sales. Within just 10 days, orders exceeded 1,000 units. On June 24, the new car's price was officially announced — 449,900 to 519,900 Thai Baht, with cumulative orders on the launch day strongly exceeding 3,000 units. In July, the first batch of over 2,000 vehicles was shipped from China to Thailand, and after completing PDI quality inspection, they have been successively delivered to users.

Chery Thailand General Manager Jim Lee stated directly at the press conference: "Chery QQ has accompanied Thai users for 20 years, this is our greatest confidence in deeply cultivating the local market." The accumulation of 20 years of national sentiment allowed this small car to receive an enthusiastic response from the market from the very beginning of its return.

Indonesia Market: GIIAS Auto Show Made a Stunning Debut, Orders Continued to Rise

The rhythm of the Indonesia market was equally tight. On May 18, model naming was completed, and on July 31, it landed at the GIIAS Indonesia International Auto Show to officially go on sale, with a price range of 239.9 million to 264.9 million Indonesian Rupiah. By the end of July, Indonesia market orders had exceeded 6,000 units. During the 10-day GIIAS Auto Show period, Chery Indonesia received a total of 3,500 vehicle orders, of which the Chery Q single model contributed 1,750 orders, accounting for as high as 50%. More notably, in all approximately 2,000 test drives, Chery Q accounted for 67.7% of the test drive share — order after trying, which shows the strong attractiveness of the product power to local users.

Domestic and Overseas Linkage: From China to Southeast Asia, Global Hot Sales Have Become Certain

The boom in the overseas market is not an isolated case. The all-new QQ3's orders in the domestic market exceeded 56,000 units in the first month of launch. Explosion of orders on both domestic and international lines fully verified this model's global product competitiveness.

From Bangkok to Jakarta, from pre-sale to delivery, the all-new QQ3 proved with substantial order data that Chinese premium compact cars going global are not just storytelling, but genuine market validation. When 62% of Thailand's orders came from female users, when Indonesia users actively placed orders due to 20 years of sentiment, when a 70,000 RMB class Chinese A0-level compact car exploded simultaneously in two unfamiliar markets — this is not only Chery's success, but also a concentrated display of Chinese automotive brand globalization capability.

Tahun 2026, Chery QQ3 baharu dengan penamaan antarabangsa “Chery Q” rasmi memasuki pasaran Asia Tenggara, berjaya melancarkan pasaran di Thailand dan Indonesia secara berturutan, menjadi kedudukan antarabangsa pertama bagi strategi globalisasi QQ.

Dari persembahan global di Pameran Kereta Antarabangsa Bangkok pada Mac, hingga penjualan rasmi di Pameran Kereta GIIAS Indonesia pada Julai, kurang daripada setengah tahun, kereta kecil premium China ini telah menyampaikan prestasi yang jauh melebihi jangkaan di Asia Tenggara — pesanan terkumpul Thailand melebihi 3,000 unit, Indonesia melebihi 6,000 unit, jumlah pesanan kedua-dua pasaran hampir 10,000 unit. Ini bukan ledakan kebetulan di pasaran tunggal, melainkan pengesahan terpusat terhadap daya saing sistematis kereta kecil premium China di pasaran Asia Tenggara.

Pasaran Thailand: Pesanan melebihi seribu dalam 10 hari, meletup segera selepas pelancaran

24 Mac, Chery QQ3 baharu menyelesaikan persembahan global Asia Tenggara di Pameran Kereta Antarabangsa Bangkok dan serentak membuka pra-penjualan. Dalam masa singkat 10 hari, pesanan telah melebihi 1,000 unit. 24 Jun, harga rasmi kenderaan baharu diumumkan — 449,900 hingga 519,900 Baht Thailand, jumlah pesanan pada hari pelancaran telah berjaya melebihi 3,000 unit. Julai, batch pertama lebih 2,000 kenderaan lengkap telah dihantar dari dalam negara ke Thailand, selesai inspeksi PDI telah mula diserahkan kepada pengguna.

Pengurus Besar Chery Thailand Jim Lee secara terus terang dalam sidang akhbar: “Chery QQ menemani pengguna Thailand selama 20 tahun, ini adalah asas utama kami dalam mendalami pasaran tempatan.” Akumulasi perasaan rakyat selama 20 tahun, membolehkan kereta kecil ini menerima sambutan hangat pasaran sejak mula kembali.

Pasaran Indonesia: Pameran GIIAS mengejutkan dengan kejayaan, pesanan terus meningkat

Tempo pasaran Indonesia juga sama padat. 18 Mei selesai penamaan model, 31 Julai melancarkan GIIAS Pameran Kereta Antarabangsa Indonesia untuk penjualan rasmi, skala harga 239.9 juta hingga 264.9 juta Rupiah Indonesia. Sehingga akhir Julai, pesanan pasaran Indonesia melebihi 6,000 unit. Dan selama Pameran GIIAS selama 10 hari, Chery Indonesia menerima 3,500 pesanan kenderaan, di mana model tunggal Chery Q menyumbang 1,750 pesanan, nisbah sehingga 50%. Lebih jauh, yang menarik, daripada keseluruhan 2,000 ujian memandu, Chery Q menduduki 67.7% bahagian ujian memandu — cuba kemudian beli, mencukupkan daya tarikan daya produk terhadap pengguna tempatan.

Perkaitan Dalam dan Luar Negara: Dari China ke Asia Tenggara, kepastian jualan global telah pasti

Ke pasaran antarabangsa bukanlah contoh tunggal. Chery QQ3 baharu pada bulan pertama pelancaran di negara asal pesanan segera melebihi 56,000 unit. Ledakan pesanan di kedua-dua garis dalam dan luar negara, secara mencukupi mengesahkan daya saing produk global model ini.

Dari Bangkok ke Jakarta, daripada pra-penjualan kepada penghantaran, Chery QQ3 baharu membuktikan dengan data pesanan yang konkrit: Ekspor kereta kecil premium China, bukan hanya bercerita, melainkan pengesahan pasaran yang sebenar. Apabila 62% pesanan Thailand datang dari pengguna wanita, apabila pengguna Indonesia menentukan pembelian secara aktif kerana perasaan 20 tahun, apabila sebuah kereta kecil China kelas A0 pada tahap 70,000 Yuan meletup serentak di dua pasaran asing — Ini bukan hanya kejayaan Chery, melainkan satu paparan terpusat keupayaan globalisasi jenama kereta China.

In 2026, the all-new QQ3 (named Chery Q overseas) exploded in the Thai and Indonesian markets sequentially. Ten days after the Bangkok Auto Show debut, orders surpassed one thousand; officially launched on June 24, cumulative orders exceeded 3,000 units; in the Indonesian market, orders surpassed 6,000 units by the end of July. Why has a Chinese compact car sparked such enthusiasm in Southeast Asia? The answer is not a low-price strategy, but Chery's steadfast hard-core logic — global unified quality, no downgraded configurations, no special export models.

Breaking Stereotypes: Exports Are Not "Cheap Specials"

In the past, Chinese export vehicles were often labeled as "downgraded versions". But the all-new QQ3 completely subverted this perception. Chery Vice President Zhang Hongyu clearly stated: "From chassis architecture, battery safety to body structure, synchronously adapted for right-hand drive regulations, undergoing strict testing in multiple global regions, no downgraded configurations, no special export models." The Indonesian team also emphasized "Quality Always Comes Before Profit".

This means Southeast Asian users and Chinese users enjoy the complete product strength with the same platform, same standards, and same quality. The so-called "localization" only involves scenario adjustments like right-hand drive layout and rainy season heat dissipation optimization, never sacrificing core configurations. This concept of "happiness equity" is the cornerstone of winning overseas trust.

Looks and Space: Compact Cars Also Have Class-Leading Texture

62% of orders in Thailand came from female users; "good looks" was the primary reason. The all-new QQ3 was designed by a Red Dot Design double-award-winning team, adopting Square-and-Round Aesthetics design, 7 body colors paired with 36-color DIY roof options. The paint is particularly exquisite — using 6-layer 2K high-texture clear coat from the same supplier as Ferrari, no fading for 10 years, gloss loss far below industry standards.

In terms of space, the 2700mm ultra-long wheelbase delivers 85% usable rate, allowing rear passengers to easily cross their legs, completely breaking the curse of "compact car = cramped". With 38 storage spaces throughout the car, the class-exclusive 70L intelligent electric front trunk supports 8 opening methods (including external voice), featuring drainage holes and hooks, making daily shopping and beach trips extremely convenient. The trunk can expand up to 1450L, meeting the travel needs of the whole family.

Comfort and Handling: Class-Leading Configurations Refresh Perception

Front MacPherson + Rear Multi-link independent suspension, combined with rear-wheel drive and 50:50 axle load ratio, no shaking when crossing bumps, precise steering. C-EPS brushless motor steering system assistance efficiency exceeds 90%, making U-turns in Bangkok's narrow alleys easy and effortless. The class-exclusive 10-layer Cloud Comfort seats come with ventilation and heating functions, the steering wheel is also heated, which is unique in the 500,000 Baht tier. CN95 air conditioner filter filtration efficiency reaches 95%, water-based damping eco-friendly materials ensure a healthy cabin.

Smart Tech: Making Compact Cars Understand You Better

15.6-inch 2.5K central control screen paired with Qualcomm 8155 chip, computing power far exceeds peers. Based on the Carmind large model, the AI agent supports natural conversation, AI painting, smart vehicle control, etc. Class-exclusive external voice control (can open front trunk via voice) and external PA system functions become hot topics among Thai users. 50W wireless fast charging includes heat dissipation and forgetting reminders, Amap 810 supports traffic light countdown, full-brand phone connectivity adapts to habits of various countries. 100+ APP store meets local entertainment needs, configurations create an unprecedented lead.

Safety and Power: Hard-Core Protection Without Blind Spots

The body uses a five-longitudinal-eight-lateral cage structure, 82% high-strength steel + 16% hot-formed steel, where 1300MPa integral hot-formed door ring strength is 3 times that of ordinary steel. Rhino battery reaches IP68 highest waterproof grade, calmly handling accumulated water sections in rainy season. The whole vehicle passes China Automotive Technology and Research Center six-dimensional electric safety certification, combined with 6 airbags and 38-meter minimum braking distance, building an all-around defense line.

In terms of power, 30%-80% fast charging takes only 16.5 minutes, 6.6KW external discharge supports camping cooking. L2-level assisted driving covers 15 functions, automatic parking supports 100+ scenario recognition, beginners can also calmly handle complex parking environments.

From Bangkok to Jakarta, the best-selling status of the all-new QQ3 is by no means accidental. Ten class-exclusive features, thirteen class-leading advantages are not marketing slogans, but real hard power carved into the product. 20 years ago, QQ became a youth memory for a generation of Southeast Asians; 20 years later, the all-new QQ3 proves with the global quality of "Chinese Smart Manufacturing" that Chinese compact cars can not only go out, but also move up.

Tahun 2026, QQ3 Baharu (nama antarabangsa Chery Q) melanda pasaran Thailand dan Indonesia. Sepuluh hari selepas debut pertama di Pameran Kereta Antarabangsa Bangkok, tempahan melebihi 1,000; dilancarkan rasmi pada 24 Jun, jumlah tempahan mencapai 3,000 unit; pasaran Indonesia sehingga akhir Julai melebihi 6,000 unit. Mengapa sebuah kereta kecil China ini mencetuskan kehangatan di Asia Tenggara? Jawapannya bukan strategi harga rendah, tetapi logik kukuh yang dipertahankan oleh Chery—kualiti seragam global, tiada pemotongan spesifikasi, tiada versi khusus.

Memecahkan Prasangka: Eksport Bukan "Spesialisasi Murah"

Masa lalu, kereta eksport China sering dicap sebagai "Versi Turun Taraf". Tetapi QQ3 Baharu terus menggemparkan persepsi ini. Naib Presiden Chery, Zhang Hongyu, menyatakan dengan jelas: "Dari struktur bawah, keselamatan bateri hingga struktur badan, selari mematuhi undang-undang stereng kanan, melalui ujian ketat di pelbagai wilayah global, tiada pemotongan spesifikasi, tiada versi khusus." Pasukan Indonesia juga menekankan "Kualiti Sentiasa Utama Daripada Keuntungan".

Ini bermakna, pengguna Asia Tenggara dan pengguna China menikmati keseluruhan keupayaan produk yang sama platform, sama standard, sama kualiti. Apa yang dipanggil "tempatan", hanya penyesuaian situasi seperti susunan stereng kanan, penyejukan optimum musim hujan, tiada kompromi pada spesifikasi teras. Konsep "Kesamaan Kegembiraan" inilah asas memperoleh kepercayaan luar.

Penampilan dan Ruang: Kereta Kecil Pun Ada Kualiti Melampaui Kelas

62% tempahan di Thailand daripada pengguna wanita, "Cantik" ialah sebab utama. QQ3 Baharu direka oleh pasukan Red Dot Design Double Award, menggunakan reka bentuk estetika bulat dan kotak, 7 warna badan disertai 36 warna bumbung DIY. Cat kereta amat dikaji—menggunakan pembekal sama seperti Ferrari, cat teras 2K 6 lapisan berkualiti tinggi, 10 tahun tidak pudar, kehilangan kilat jauh lebih rendah daripada piawaian industri.

Dari segi ruang, jarak gandar 2700mm sangat panjang membawa kadar penggunaan ruang 85%, bangku belakang mudah melipat kaki, terus memecahkan mitos "Kereta Kecil=Sempit". 38 ruang penyimpanan seluruh kereta, satu-satunya di kelasnya kotak hadapan elektrik pintar 70L menyokong 8 kaedah pembukaan (termasuk suara luar), dilengkapi lubang saliran dan cangkuk, sangat mudah untuk membeli-belah harian dan perjalanan pantai. Bekasuggage terbesar boleh dikembangkan hingga 1450L, memenuhi keperluan perjalanan keluarga.

Keselesaan Memandu dan Kawalan: Spesifikasi Melampaui Kelas Mengubah Pemikiran

Suspensi independen depan MacPherson + belakang Multi-Link, digabungkan dengan penggerak belakang dan nisbah beban gandar 50:50, tidak goyang semasa memintas, pusingan tepat. Sistem stereng tanpa motor brushless C-EPS, kekuatan bantu lebih 90%, mudah dan hemat tenaga berbalik di lorong sempit Bangkok. Kerusuk Cloud Comfort 10 lapisan satu-satunya di kelasnya dilengkapi fungsi pengudaraan dan pemanasan, stereng juga boleh dipanaskan, ini sangat langka di tahap 500,000 Baht. Penapis udara CN95, kecekapan penapisan mencapai 95%, bahan kesan lindung air mesra alam menjamin kabin sihat.

Teknologi Pintar: Buat Kereta Lebih "Memahami Anda"

Skrin tengah 15.6 inci 2.5K digabungkan cip Qualcomm 8155, kuasa kira jauh lebih tinggi daripada kelasnya. Model besar Carmind mengaktifkan agene AI menyokong perbualan semula jadi, lukisan AI, kawalan kereta pintar dan fungsi lain. Kawalan suara luar (boleh buka kotak hadapan dengan suara) dan fungsi pengumuman luar satu-satunya di kelasnya, menjadi topik hangat di kalangan pengguna Thailand. Pengisian pantas tanpa wayar 50W dilengkapi penyejukan dan pengingatan lupa, Peta GaoDe 810 menyokong pengiraan masa lampu isyarat, sambungan semua telefon pintar disesuaikan dengan kebiasaan negara. Gudang aplikasi 100+ APP memenuhi keperluan hiburan tempatan, konfigurasi membentuk keunggulan jauh.

Keselamatan dan Kuasa: Perindungan Kukuh Tiada Sudut Mati

Badan menggunakan struktur kandang lima tegak lapan mendatar, 82% Baja Tegas + 16% Baja Terbentuk Panas, di mana ring pintu terbentuk panas inti 1300MPa kekuatan lebih 3 kali daripada baja biasa. Bateri Rhinoceros mencapai tahap kalis air tertinggi IP68, menghadapi laluan berair musim hujan dengan tenang. Seluruh kereta lulus sijil keselamatan elektrik enam dimensi Pusat Kereta China, digabungkan 6 beg udara dan jarak brek terpendek 38 meter, membina garis pertahanan segala arah.

Dari segi kuasa, pengisian pantas 30%-80% hanya memerlukan 16.5 minit, penyaluran kuasa luar 6.6KW menyokong memasak berkemah. Pemandu bantu tahap L2 merangkumi 15 fungsi, parkir auto menyokong 100+ pengenalpastian situasi, baru mula juga boleh menghadapi persekitaran parkir kompleks dengan tenang.

Dari Bangkok ke Jakarta, kejayaan jualan QQ3 Baharu bukan kebetulan. Sepuluh satu-satunya di kelasnya, tiga belas terdepan di kelasnya bukan perkataan iklan, tetapi kekuatan sebenar yang terukir dalam produk. 20 tahun lalu, QQ menjadi ingatan muda generasi orang Asia Tenggara; 20 tahun kemudian, QQ3 Baharu menggunakan kualiti global "Pembuatan China" untuk membuktikan: Kereta Kecil China bukan sahaja boleh keluar, malah boleh maju.

Without exaggeration, on the streets of Bangkok, the visibility of the V23 is even higher than in my hometown Zibo, seeing at least 10 units daily..

The V23s in the Thai market are mostly 2WD low-spec, generally ranging from 700,000 to 800,000 Thai Baht, and are not much more expensive than in the domestic market. In the Thai market where even an A0-class pure electric car sells for over 600,000 Thai Baht, the V23's value proposition is undeniable. In the first half of this year, the V23 also claimed first place in Thailand's "box-style" niche segment.

Domestic automakers secure higher profits, while foreign consumers get better choices, a win-win.

Chery's July sales data also confirmed this trend — the entire Chery Group sold 276,800 units in July, with overseas sales accounting for 202,500 units, representing over 73%. The domestic market, however, only sold over 70,000 units. Amidst the constant price wars and intensifying competition among domestic brands in the home market, Chery led its sub-brands to forge a brand new growth curve.

Domestically secure scale and hold ground; overseas earn profits and build brands. This structural advantage is the optimal solution to domestic market competition.

Jujur berkata, di jalan raya Bangkok, kelihatanannya V23, malah lebih tinggi daripada kampung halaman saya Zibo, setiap hari sekurang-kurangnya nampak tidak kurang dari 10 unit..

V23 di pasaran Thailand, kebanyakannya adalah penggerak dua roda, spesifikasi rendah, umumnya antara 700,000 hingga 800,000 Baht, tidak terlalu mahal berbanding pasaran China. Di pasaran Thailand di mana sebuah kereta elektrik tulen gred A0 pun dijual melebihi 600,000 Baht, nilai V23 sangat tinggi. Paruh pertama tahun ini, V23 juga merangkul tempat pertama pasaran 'kereta kotak' Thailand.

Syarikat kereta China memperoleh keuntungan lebih tinggi, pengguna asing mendapat pilihan lebih baik, saling menguntungkan.

Data jualan Chery pada Julai, juga mengesahkan trend ini dari sudut lain — seluruh kumpulan Chery, menjual 276,800 unit produk pada Julai, di mana jualan luar negara menyumbang 202,500 unit, merupakan lebih daripada 73%. Sementara pasaran China, hanya dijual lebih 70,000 unit. Dalam keadaan sekarang di mana perang harga antara jenama tempatan di pasaran China berlakunya silih berganti, dan persaingan semakin sengit, Chery memimpin anak syarikatnya, meneroka satu keluk pertumbuhan yang baharu.

Pasaran China mengekalkan saiz dan bertahan di kedudukan; luar negara menjana keuntungan dan membina jenama. Kelebihan struktur ini, adalah penyelesaian terbaik menghadapi persaingan dalam pasaran China.

July16, GAC Trumpchi factory in Panyu, Guangzhou, a brand new right-hand drive Trumpchi M8 PHEV slowly drove off the production line. GAC Group Chairman Feng Xingya handed the car keys to Thai owner Tony Jaa. At this moment, GAC welcomed the milestone production of the 30 millionth vehicle. From the 1st to the 30 millionth vehicle, this Chinese automotive giant took 29 years. Amidst the industry's deep transformation, GAC revealed its confidence in navigating the cycle to the outside world through a performance sheet led by "Stability" and a cross-border delivery ceremony.

A Special Delivery, Witnessing "Mutual Effort"

Unlike the dazzling spotlights at previous delivery ceremonies, GAC Group reserved the "C-position" for the owner of the 30 millionth vehicle -- Thai action star Tony Jaa. When Feng Xingya handed him the keys, this was not just a simple delivery, but a vivid microcosm of GAC's globalization strategy from "Going Out" to "Going In".

At the event site, this "Global Sync" atmosphere was fully displayed: GAC Honda P7, GAC Toyota Intelliz 7, Qijing GT7, GAC Aion N60, GAC Hyper S600, as the 29,999,995th to 29,999,999th vehicles, sequentially rolled off the line in sync with GAC's multiple global production bases. This wave of new energy models clearly outlines GAC's determined figure in fully advancing electrification and intelligence transformation.

The Dialectic of "Fast" and "Steady": Resilience Behind the Data

If 30 million vehicles is the result, then supporting this result is GAC's resilience in "not rushing forward, only deepening cultivation" amidst change.

Data shows, in the first half of this year, GAC Group sales reached 773,100 vehicles, up 2.35% year-on-year, among which new energy vehicle sales surged 68.8% year-on-year; overseas exports exceeded 120,000, up 132% year-on-year. Against the backdrop of surging price wars and generally pressured industry profitability, GAC's "Stability" stood out especially.

Feng Xingya gave the answer in his speech: "Quality is the bottom line GAC will never yield." Behind this seemingly simple promise lies a system of strictness bordering on obsession. Before each new car is launched, it must undergo extreme environment tempering of "Five Highs, One Mountain, One Dust", and complete "Two Winters, One Summer" of on-site road testing. It is precisely this relentless pursuit of quality that made the GAC Aion Smart Eco-Factory become the "World's First New Energy Vehicle Lighthouse Factory", and also won users' trust of the Slate Battery cumulative installation of 1.5 million units, safe driving over 160 billion kilometers.

From "Product Delivery" to "Emotional Delivery"

Under the grand narrative of 30 million vehicles, GAC wants to tell more specific and micro user stories. At the event site, Feng Xingya announced the launch of "GAC Group 30 Million Vehicle Production Launch · Renewal Gratitude Season", six passenger car brands will launch special policies around new purchase, trade-in, etc.

But what is more worth attention is GAC's layout on service soft power. Facing user anxiety about battery degradation and intelligent driving safety, GAC took the lead in launching the brand's "Three Responsibilities" policy, actively taking the bottom line; facing charging pain points, GAC has already built a "9 Vertical 10 Horizontal" charging network covering 31 provinces and 213 cities nationwide, core urban areas achieving "Station Every 1 Kilometer in a Straight Line".

In addition, GAC is using activities like "User Open Mic", inviting users to "Home" to give opinions, and establishing a full-process closed-loop management mechanism. This transformation from "I Build Cars You Pay" to "You Use Cars I Accompany" is reshaping the relationship between GAC and 30 million users.

User Logic Behind Technology "Arms Race"

Standing at the new starting point of 30 million vehicles, GAC's gaze is cast towards a farther future. In Feng Xingya's view, technology should not be showing off skills, but should be converted into peace of mind and convenience that users can perceive.

In the power field, Xingyuan Power developed by the "National Distinguished Engineer Team" will be mass-produced on more models; in the "Three Electrics" field, the all-solid-state battery pilot production line has been built, and the Quark electric drive motor efficiency has broken through 99%; in the intelligent connected field, the Xingling architecture has connected six major systems, making cars become partners that "Think and Understand People". As of now, GAC cumulative R&D investment exceeded 62 billion Yuan, global R&D team exceeds 6,800 people.

As one on-site owner said: "Buying GAC, the point is "Peace of Mind"." This might be the simplest annotation for GAC's 30 million vehicle milestone, and also its strongest power to continue moving forward in the next 30 years.

16 Julai, kilang GAC Trumpchi Panyu, Guangzhou, sebuah versi setir kanan GAC Trumpchi M8 PHEV yang baharu melambat-lambat turun dari talian pengeluaran, Ketua Kumpulan GAC Feng Xingya menyerahkan kunci kereta kepada pemilik Thailand Tony Jaa. Pada ketika ini, GAC menyambut keluaran kenderaan lengkap ke-30 juta yang bermakna penting. Dari kenderaan ke-1 hingga ke-30 juta, raksasa automotif China ini mengambil masa 29 tahun. Dalam tempoh perubahan mendalam industri, GAC mendedahkan keyakinan untuk menyahut cabaran kitaran kepada luaran melalui satu senarai prestasi yang menekankan "stabiliti" dan satu upacara penyerahan merentasi sempadan.

Satu Penyerahan Istimewa, Menyaksikan "Usaha Dua Arah"

Berbeza dengan lampu sorot yang gemerlap pada upacara pengeluaran sebelumnya, Kumpulan GAC memberikan "tempat utama" kepada pemilik kenderaan ke-30 juta itu sendiri iaitu bintang aksi Thailand Tony Jaa. Apabila Feng Xingya menyerahkan kuncinya, ini bukan sekadar penyerahan biasa, malah merupakan ringkasan hidup kepada strategi globalisasi GAC daripada "mengarahkan ke luar" ke "menembusi ke dalam".

Di tapak acara, suasana "serentak global" ini dimaksimumkan: GAC Honda P7, GAC Toyota Platinum Wisdom 7, Qijing GT7, GAC AION N60, GAC Hyper S600 sebagai kenderaan ke-29,999,995 hingga ke-29,999,999, di beberapa kilang pengeluaran global GAC disambungkan secara serentak turun dari talian. Kenderaan tenaga baharu ini, dengan jelas menggambarkan imej tekun GAC dalam memacu transformasi Elektrik dan Pintar dengan penuh kelajuan.

Falsafah dialektik "Cepat" dan "Stabil": Ketabahan di sebalik data

Jika 30 juta unit adalah hasil, maka yang menyokong hasil ini adalah ketabahan GAC dalam perubahan untuk "tidak tergesa-gesa, hanya menggarap dalam".

Data menunjukkan, pada separuh pertama tahun ini, jualan Kumpulan GAC mencecah 773,100 unit, meningkat 2.35% berbanding tahun sebelumnya, di mana jualan kenderaan tenaga baharu meningkat 68.8% berbanding tahun yang sama; eksport luar negara melebihi 120,000 unit, meningkat besar 132%. Di bawah latar belakang perang harga yang berterusan dan keuntungan industri yang tertekan, "stabil" GAC kelihatan sangat menonjol.

Feng Xingya memberikan jawapan dalam ucapan pembukaan: "Kualiti adalah garis dasar yang GAC tidak akan pernah berkompromi." Di sebalik janji yang kelihatan mudah ini, terdapat satu sistem yang sangat ketat sehingga hampir neurotik. Sebelum setiap model baharu dilancarkan, ia mesti melalui pengerasan persekitaran ekstrem "Lima Tinggi, Satu Gunung, Satu Debu", dan menamatkan ujian jalan "Dua Musim Sejuk, Satu Musim Panas". Tepatlah dengan tekad terhadap kualiti ini, kilang ekologi pintar GAC AION menjadi "kilang mercu tanda kenderaan tenaga baharu pertama di dunia", dan telah mendapatkan kepercayaan pengguna dengan Bateri Fangdan累计 1.5 juta unit, perjalanan selamat melebihi 160 bilion kilometer.

Dari "Penyerahan Produk" ke "Penyerahan Emosi"

Di sebalik naratif besar 30 juta unit, GAC lebih ingin menceritakan cerita pengguna yang spesifik dan kecil. Di tapak acara, Feng Xingya mengumumkan pelancaran "Kumpulan GAC 30 Juta Unit Keluar· Musim Terima Kasih Baharu", enam jenama kenderaan penumpang akan memperkenalkan dasar khusus sekitar pembelian baharu, penukaran, dll.

Namun yang lebih menarik adalah pelancaran GAC dalam kebolehan perkhidmatan lembut. Menghadapi kebimbangan pengguna terhadap kelesuan bateri dan keselamatan memandu pintar, GAC terawal memperkenalkan dasar "Tiga Tanggungjawab" jenama asli, secara aktif mengambil alih; menghadapi kesakitan pengecasan, GAC telah membina rangkaian pengecasan "9 Menegak 10 Melintang" yang merangkumi 31 wilayah dan 213 bandar di seluruh negara, wilayah teras kota memastikan "dalam 1 kilometer lurus pasti ada stesen".

Selain itu, GAC sedang melalui aktiviti "Semua Pengguna Bebas Berucap", mengundang pengguna ke "rumah" untuk memberikan pendapat, dan membina mekanisme pengurusan bulatan penuh. Perubahan daripada "Saya buat kereta, anda bayar" ke "Anda guna kereta, saya menemani" ini, sedang membentuk semula hubungan antara GAC dengan 30 juta pengguna.

Logik Pengguna Di Sebalik "Pertandingan Persenjataan" Teknologi

Berdiri pada titik permulaan baharu 30 juta unit, GAC mengarahkan pandangannya ke masa depan yang lebih jauh. Dalam pandangan Feng Xingya, teknologi tidak seharusnya menjadi pamer kepakaran, tetapi harus ditukar kepada rasa selamat dan mudah yang dapat dirasai oleh pengguna.

Dalam bidang kuasa kuasa, kuasa Star Source yang dibangunkan oleh "Pasukan Jurutera Cemerlang Negara" akan memuatkan lebih banyak model untuk pengeluaran besar; dalam bidang "Tiga Elektrik", garis pengeluaran ujian bateri pepejal penuh telah siap, kecekapan motor penggerak Quark melebihi 99%; dalam bidang rangkaian pintar, arkitektur Star Spirit telah membuka enam sistem, menjadikan kereta sebagai rakan "bisa berfikir, faham hati". Hingga kini, pelaburan penyelidikan GAC melebihi 62 bilion Yuan, pasukan penyelidikan global melebihi 6,800 orang.

Seperti yang dikatakan oleh seorang pemilik kenderaan di tempat: "Membeli GAC, tujuannya adalah ketenangan." Ini mungkin penjelasan paling asas bagi mercu tanda 30 juta unit GAC, juga merupakan tenaga terkuat untuknya meneruskan perjalanan dalam 30 tahun akan datang.