Antara begitu banyak produk SUV kotak, hanya BJ30 yang menangkap beberapa perbezaan yang berbeza.

Pada masa ini, persaingan di segmen SUV kotak kategori 100,000 terus panas, banyak model menonjolkan reka bentuk luar yang keras, tetapi pilihan yang serentak dapat mengimbangi prestasi off-road ringan, ruang keluarga dan kos penggunaan yang rendah adalah tidak banyak.

Data jualan runcit hujung bulan Jun 2026 telah dikeluarkan, jualan bulanan Beijing Off-road BJ30 Pengkembara mencapai 8,609 unit, menaungi juara jualan bulanan pasaran SUV kotak kategori 100,000, menjadikan laluan off-road niche menghadapi kitaran persaingan baharu.

Pencapaian prestasi jualan yang cemerlang ini bukanlah kebetulan, maka kami akan membedah logik kejayaan model ini dari empat dimensi iaitu struktur pasaran, kekuatan produk, operasi pengguna, dan strategi jenama, daripada data jualan menuju nilai jangka panjang produk, menyusun semula sebab asas mengapa BJ30 Pengkembara mengubah pasaran niche.

Perlu diperhatikan, semasa menaungi juara jualan bulanan, BJ30 Pengkembara menyiapkan pengeluaran 150,000 unit kereta pada Jun, dua data ini bergabung membentuk tonggak penting perkembangan model.

Daripada senarai jualan runcit hujung, jualan BJ30 Pengkembara memimpin sedikit di kedudukan kedua Haval Dog, manakala jualan bulanan model pesaing lain tidak melangkaui 3,000 unit, jurang jualan antara model teratas dan produk hujung sudah kelihatan.

Sebagai SUV kotak pertama di negara ini yang dilengkapi arkitektur Hybrid HEV, jualan bulanan lebih 8,000 unit membuktikan laluan off-road ringan Hybrid telah mendapat pengiktirafan meluas pasaran, tidak sampai dua tahun mencapai serahan 150,000 unit kereta, juga menjadikannya sebagai SUV off-road ringan dengan kelajuan pengeluaran kilang tercepat dalam industri.

Pemimpin dalam senarai bulanan hanyalah permukaan, prestasi memimpin jangka panjang di pelbagai segmen laluan, baharu membina kedudukan penanda aras pasaran bagi model tersebut.

Diketahui, BJ30 Pengkembara telah merebut kedudukan pertama jualan SUV Hybrid HEV buatan tempatan selama 24 bulan berturut-turut, selama dua tahun berturut-turut merangkul puncak jualan SUV kotak HEV Hybrid dan model Hybrid HEV buatan tempatan. Pada masa yang sama mengekalkan kedudukan pertama kadar nilai semula bagi SUV Kompak buatan tempatan 100,000 hingga 150,000. Kepimpinan berterusan pelbagai dimensi jualan, Hybrid, dan nilai semula menjadikan model ini membentuk kelebihan persaingan stabil di pasaran off-road ringan.

Seterusnya, perubahan data senarai juga menggambarkan perubahan logik persaingan keseluruhan laluan SUV kotak off-road ringan. Sebelumnya, persaingan model SUV kotak harga sama kebanyakan tertumpu pada tahap bentuk luaran, kuasa bahan api adalah pilihan utama pasaran.

Jualan panas berterusan BJ30 Pengkembara, menarik segmen pasaran condong ke laluan teknologi Hybrid, piawaian penilaian pengguna memilih kereta, juga daripada semata-mata mengutamakan luaran, secara beransur-ansur beralih ke dimensi yang lebih komprehensif seperti teknologi kuasa, nilai keluarga skena penuh.

Akar punca perubahan struktur pasaran, terletak pada BJ30 Pengkembara mencipta kekuatan produk 'Imbang' 『Off-road Melampau, Besar Melampau, Jimat Melampau』, membentuk daya saing berbeza berbanding model aras sama. Tiga kelebihan utama sepadan dengan prestasi off-road, skena keluarga, kos penggunaan jangka panjang tiga keperluan utama pengguna, melengkapi kelemahan sedia ada SUV kotak tradisional.

Pertama, ramai pengguna keluarga memilih model off-road ringan, akan bimbang mengimbangi keselesaan keluarga perlu mengorbankan prestasi melalui, BJ30 Pengkembara bergantung pada Beijing Off-road enam puluh lebih tahun pengumpulan teknologi off-road, memberikan penyelesaian seimbang.

Model dilengkapkan dengan arkitektur Hybrid HEV Enam Mod Empat Roda Tiga Enjin Eksklusif, sistem empat roda tindak balas hanya 30 milisaat, ditambah enam mod kuasa boleh laras, kunci tenaga tengah dan struktur had licin elektronik empat roda, berserta sistem kawalan地形 ATS (ATS All Terrain Control). 'Off-road ringan' di sini menunjukkan ambang kemasukan yang lebih rendah, bukan melemahkan kemampuan off-road, keseluruhan perkakasan boleh dengan mudah menangani jalan tidak diperkeras, lumpur, cerun curam dan pelbagai keadaan jalan kompleks lain, pemandu biasa juga boleh dengan mudah menyelesaikan pengekangan ringan.

Seterusnya, reka bentuk luaran SUV kotak menarik ramai pengguna keluarga, kegunaan ruang sebenar adalah piawaian utama menentukan pengalaman penggunaan kereta harian, BJ30 Pengkembara mencapai tahap kepimpinan dalam kalangan model serendah pada tahap ruang.

Model mempunyai paksi panjang melampau 2,820 mm, yang membawa nisbah ruang kabin 66%, juga satu-satunya model di SUV kotak 100,000 yang menyediakan susun atur tujuh tempat duduk besar. Kerusi baris belakang boleh dilipat sepenuhnya untuk membentuk 1,496 liter ruang belakang rata, panjang terentang mencapai 1.92 meter, seluruh kereta susun atur 38 ruang penyimpanan bebas, sama ada perjalanan jangka pendek keluarga, kemping luaran membawa peralatan, atau mengangkut barang besar, boleh menyesuaikan kepelbagaian skena penggunaan.

Ketiga, prestasi penjimatan tenaga yang dibawa oleh arkitektur Hybrid, adalah kelebihan utama yang memukau pengguna keluarga biasa, juga melengkapi kekurangan konsumé bahan api tinggi SUV kotak bahan api tradisional.

Data rasmi menunjukkan, versi dua roda konsumsi bahan api komprehensif 100 km serendah 5.85 liter, versi empat roda konsumsi bahan api 100 km 6.45 liter, Afrika Selatan, Indonesia, Emiriah Arab Bersatu dan lima negara lain pembuat blog kereta di keadaan jalan ekstrem ujian sebenar, konsumsi bahan api 100 km semua dikawal dalam 5 liter, keadaan penuh minyak jarak boleh pecah 1,000 kilometer. Model menggunakan struktur HEV tanpa pakej bateri voltan tinggi, tiada keperluan pengecasan luaran, mengisi minyak boleh sahaja menyelesaikan penambah tenaga. Selain itu, pemilik pertama menikmati jaminan keseluruhan kereta seumur hidup merangkumi 99% komponen, mengimbangi tiga keperluan penggunaan kereta menjimatkan minyak, masa, dan tenang.

Dikatakan, kekuatan produk yang sempurna adalah asas model mencapai jumlah jualan, menangkap tepat keperluan pengguna, melaksanakan dasar pembelian kereta nilai tinggi, maka secara berterusan menguatkan daya tarikan pasaran model, membentuk lengkung pertumbuhan jualan stabil.

Sebelum ini pasaran off-road ringan wujud ruang kosong keperluan, sukar mencari model yang mengimbangi luaran SUV kotak dengan konsumsi rendah, BJ30 Pengkembara terawal melancarkan produk SUV kotak Hybrid HEV, menangkap tepat keperluan pengguna ini. Jenama juga secara berterusan mengumpul maklum balas pemilik kereta, hasilkan produk cepat, model versi bersinar menukar bateri AGM khusus dengan jangka hayat tiga kali bateri biasa, melaksanakan cadangan pengoptimuman yang dicadangkan pengguna dengan cepat, secara berterusan mengeratkan jarak dengan pemilik kereta.

Ambang pembelian kereta terlalu tinggi, adalah sebab utama ramai pengguna meninggalkan SUV tegar, dasar pertukaran secara efektif menurunkan kos mendapatkan model. Beijing Off-road melancarkan subsidi pertukaran keseluruhan sistem 30,000 yuan untuk BJ30 Pengkembara, membeli pertukaran minimum 69,900 yuan, menurunkan ambang kemasukan SUV kotak tegar ke kawasan 70,000. Konsep produk kesaksamaan off-road tidak lagi terhad pada slogan, keluarga biasa dengan bajet terhad, juga boleh dengan mudah mendapatkan satu model yang mengimbangi keluarga dan off-road ringan.

Seterusnya, dasar pembelian ditambah dengan jaminan seumur hidup, OTA percuma seumur hidup dan hak aftersales lain, menggalakkan pemilik kereta melakukan penyebaran reputasi secara spontan.Kami perhatikan, ramai pemilik berkongsi pengalaman penggunaan di komuniti, media sosial, jangka panjang prestasi kualiti stabil dan gaya kerja jenama bertindak balas pantas pengguna, secara beransur membentuk kitaran penyebaran positif, menjadi daya gerak terselindung sokong jualan model terus meningkat.

Perlu diperhatikan, pencapaian tunggal BJ30 Pengkembara, juga melengkapkan susunan matriks produk keseluruhan Beijing Off-road, jenama di laluan off-road niche serentak berdiri tegak kedudukan teratas. Sekarang, di tiga laluan SUV tegar, off-road ringan, off-road range extender, Beijing Off-road merebut jualan yang bagus, susunan dua laluan produk lengkap sudah terbentuk.

Antara itu, BJ40 keluarga fokus off-road profesional jumlah jualan Jan-Jun 28,248 unit, kedudukan pertama pasaran off-road tegar, ditambah BJ30 Pengkembara prestasi memimpin di laluan off-road ringan, wajar diiktiraf. Manakala BJ40 versi range extender Jun jualan 3,135 unit, merebut juara jualan bulanan SUV off-road range extender, BJ40 produk utama juga Jan-Jun pasaran off-road tegar jualan/kecepatan ganda TOP1, dan tetap di tempat pertama SUV tegar tenaga baharu. Tidak sukar dilihat, dua pedang bersatu, strateginya dalam laluan profesional tegar dan keluarga off-road ringan yang berjalan selari, menyambut hasil pelaksanaan peringkat.

Seterusnya, majoriti pengguna pembelian kereta berpotensi akan ragu terhadap prestasi ketahanan jangka panjang model off-road ringan, media berwibawa ujian sebenar efektif menghilangkan kekeliruan pasaran.

Jun CCTV Ekonomi memulakan siaran langsung, menguraikan sepenuhnya satu unit kereta BJ30 Pengkembara sebenar yang telah merentasi 150,000 kilometer, pada masa yang sama melawat Pabrik Super Zhuzhou, sepanjang proses mendedahkan keadaan ketahanan keseluruhan kereta dan prosedur pembuatan pintar automasi. Enjin kereta selepas dibongkar, chasis, bateri tiada masalah pengumpulan umuran, kebocoran ketara, proses stamping automatik, pengelasan, pengecatan seluruh pabrik juga menunjukkan standard pembuatan kereta sepenuhnya, menggunakan keadaan kereta sebenar menghilangkan kebimbangan pengguna terhadap ketahanan model off-road ringan.

Dari sini dapat dilihat, penjualan panas berterusan BJ30 Pengkembara, juga menyediakan model pertumbuhan boleh dirujuk bagi keseluruhan segmen pasaran SUV off-road ringan. Model mengesahkan teknologi off-road profesional turun, memenuhi keperluan pengguna keluarga biasa, merangkumi nilai penggunaan kitaran penuh, laluan pembangunan ini mempunyai kebolehaksanaan, produk baharu laluan sama seterusnya, juga boleh merujuk kepada logik pembangunan produk dan operasi pengguna ini.

Daripada melihat data pasaran, konfigurasi produk, operasi pengguna dan maklumat pelbagai dimensi susunan jenama secara menyeluruh, jualan bulanan BJ30 Pengkembara Jun memecahkan lapan ribu unit, bukan haba jangka pendek yang didorong oleh aktiviti pemasaran jangka pendek, tetapi hasil yang tidak dapat dielakkan daripada kekuatan produk yang diasah, operasi pengguna jangka panjang, dan strategi jenama lengkap bersama-sama.

Seiring kedudukan juara jualan model terus stabil, arah pembangunan laluan SUV kotak off-road ringan kategori 100,000 juga semakin jelas, Hybrid, Keluarga, Nilai Tinggi Kitaran Penuh akan menjadi trend utama perkembangan segmen pasaran. Berdasarkan susunan dua laluan produk BJ40 Off-road Profesional, BJ30 Off-road Ringan Keluarga, Beijing Off-road juga akan berterusan menyertai pembaharuan iterasi pasaran kereta off-road tempatan, terus melebarkan kumpulan penerima model off-road.

Among so many boxy products, only the BJ30 captured some distinct differences.

Currently, the competition in the 100,000 RMB boxy SUV segment is heating up, with many models featuring rugged exterior designs, yet few choices can simultaneously balance light off-road performance, family space, and low usage costs.

In June 2026, terminal retail data was released. The Beijing Off-road BJ30 Explorer single-month sales reached 8,609 units, topping the monthly sales chart in the 100,000 RMB boxy market, ushering the light off-road sub-segment into a new competition cycle.

This eye-catching sales performance was not accidental, so we will dissect the model's breakthrough logic from four dimensions: market landscape, product hard power, user operations, and brand strategy. Extending from sales data to long-term product value, we will outline the underlying reasons why the BJ30 Explorer is rewriting the sub-market.

It is worth noting that while topping the sales chart in a single month, the BJ30 Explorer completed the production of 150,000 units in June. The combination of these two data points constitutes a key milestone for the model's development.

Combining terminal retail lists, the BJ30 Explorer's sales slightly lead the runner-up, Haval Big Dog, while the single-month sales of other competitors did not break 3,000 units. A sales gap between top and tail models has already appeared.

As the country's first boxy SUV equipped with HEV hybrid architecture, over 8,000 units of monthly sales prove that the hybrid light off-road route has gained widespread market recognition. Achieving 150,000 units delivery in less than two years also makes it the lightest SUV in the industry to reach this production speed.

Leading in a single-month list is just the surface; the performance of long-term leading in multiple sub-segments is what solidifies the model's market benchmark position.

According to reports, the BJ30 Explorer has secured the No. 1 sales position in domestic HEV hybrid SUVs for 24 consecutive months and topped the HEV hybrid boxy and domestic HEV hybrid model sales charts for two consecutive years. It also holds the first place in resale value retention for 100,000-150,000 RMB domestic compact SUVs. Continuous leading in sales, hybrid sub-segments, and resale value multi-dimensionally has allowed the model to form a stable competitive advantage in the light off-road market.

Furthermore, the changes in list data also reflect the transformation of the competition logic in the entire light off-road boxy segment. Previously, competition among boxy models at similar price points focused mostly on exterior styling, with fuel power being the mainstream choice.

The continuous hot sales of the BJ30 Explorer drive the sub-segment towards the hybrid technology route. Consumers' criteria for car selection are gradually shifting from solely valuing appearance to more comprehensive dimensions such as power technology and full-scenario family value.

The core root of the change in market landscape lies in the BJ30 Explorer creating balanced product strength of 'Super Off-road, Super Large, Super Economical', forming differentiated competitiveness distinct from same-class models. The three core advantages correspond to the three major user core demands: off-road performance, family scenarios, and long-term usage costs, filling in the shortcomings commonly existing in traditional boxy SUVs.

Firstly, when many family users choose light off-road models, they worry that balancing family comfort means sacrificing off-road performance. Relying on over 60 years of off-road technology accumulation by Beijing Off-road, the BJ30 Explorer provides a balanced solution.

The model is equipped with a dedicated three-engine four-wheel drive six-mode HEV hybrid architecture. The four-wheel drive system response is only 30 milliseconds, paired with six adjustable power modes, energy mid-lock, and four-wheel electronic limited slip structure, combined with the ATS all-terrain control system. Here, 'light off-road' points to a lower entry threshold, not weakening off-road capability. The entire hardware set can easily handle unpaved roads, mud, steep slopes, and other complex road conditions. Ordinary drivers can also easily complete light off-road recovery.

Secondly, the boxy appearance attracts many family users, but spatial practicality is the core standard determining daily usage experience. The BJ30 Explorer achieves a leading position in space among the same class.

The model boasts a 2820mm super-long wheelbase, bringing a 66% cabin space ratio. It is also the only model in the 100,000 RMB boxy segment that provides a large seven-seater layout. After the rear seats are fully folded, it forms a 1496-liter pure flat trunk, with an extended length of 1.92 meters. The whole vehicle has 38 independent storage spaces. Whether it is a family short trip, outdoor camping loading equipment, or moving large items, it can adapt to diverse usage scenarios.

Thirdly, the low energy consumption performance brought by the hybrid architecture is a key advantage that wins over ordinary family users, also filling the pain point of high fuel consumption in traditional fuel boxy SUVs.

Official data shows that the two-wheel drive version's comprehensive fuel consumption per 100 kilometers is as low as 5.85 liters, while the four-wheel drive version is 6.45 liters. Automotive bloggers from South Africa, Indonesia, UAE, and other five countries tested in extreme road conditions. Fuel consumption per 100 kilometers was all controlled within 5 liters. With a full tank, range can exceed 1,000 km. The model adopts an HEV structure without high-voltage battery packs, requiring no external charging; refueling completes energy replenishment. In addition, first owners can enjoy a lifetime whole vehicle warranty covering 99% of components, balancing saving fuel, saving time, and worry-free three usage demands.

Said simply, perfect product strength is the foundation for the model's sales volume. Precisely capturing user needs and landing high cost-performance purchasing policies continuously amplifies the model's market appeal, forming a stable sales growth curve.

Previously, there was a long-term demand void in the light off-road market. It was difficult to find models in the market that balanced boxy appearance with low fuel consumption. The BJ30 Explorer launched HEV hybrid boxy products first, precisely grasping these user demands. The brand also continuously collects owner feedback for rapid iteration. On the Highlight Edition model, an AGM dedicated battery with three times the lifespan of ordinary batteries was replaced. Rapidly landing user-proposed optimization suggestions, it continuously narrows the distance with owners.

High purchase thresholds are the main reason many consumers give up on hardcore SUVs. Trade-in policies effectively lower the entry cost for the model. Beijing Off-road launched a 30,000 RMB trade-in subsidy for the entire series of the BJ30 Explorer. With a trade-in, the lowest entry price is 69,900 RMB, bringing the threshold for hardcore boxy SUVs down to the 70,000 RMB level. The product concept of off-road equality is no longer limited to slogans. Ordinary families with limited budgets can also easily get a model balancing family use and light off-road.

Furthermore, purchasing policies combined with lifetime warranty and lifetime free OTA and other after-sales benefits push owners to spontaneously spread word-of-mouth. We noticed that many owners share usage experiences in communities and social platforms. Long-term stable quality performance and the brand's quick response style gradually form a positive circulation, becoming the implicit push force supporting the model's continuous high sales.

It is worth noting that the single-model breakthrough of the BJ30 Explorer also perfects the overall product matrix layout of Beijing Off-road. The brand stabilizes at the top position simultaneously on multiple off-road sub-segments. Currently, on the hardcore off-road, light off-road, and range-extended off-road tracks, Beijing Off-road has secured good sales. The complete product dual-line layout has taken shape.

Among them, the BJ40 family, which focuses on professional off-road, accumulated 28,248 units in sales from January to June, ranking first in the hardcore off-road market. Combined with the BJ30 Explorer's leading performance in the light off-road track, this is praiseworthy. The BJ40 range-extended version sold 3,135 units in June, winning the range-extended off-road monthly sales crown. The BJ40 single item is also the No. 1 in both sales and growth rate in the hardcore off-road market from January to June, and firmly holds the first place in new energy hardcore off-road. It is not difficult to see that with dual swords combining, its strategic implementation of parallel professional hardcore and family light off-road lines has welcomed phased implementation results.

Furthermore, most potential purchasing users have doubts about the long-term durability performance of light off-road models. Authoritative media field testing effectively resolves market concerns.

In June, CCTV Finance launched a live broadcast, completely disassembling a real BJ30 Explorer vehicle with 150,000 km of mileage. It also visited the Zhuzhou Super Factory, making the whole vehicle durability condition and automated intelligent manufacturing process fully public throughout. The disassembled vehicle's power system, chassis, and battery showed no obvious aging or leakage issues. The factory's fully automated stamping, welding, and painting processes also intuitively displayed the whole vehicle manufacturing standards, using real vehicle conditions to dispel user concerns about the durability of light off-road models.

It can be seen that the continuous hot sales of the BJ30 Explorer also provide a scalable growth paradigm for the entire light off-road SUV sub-market. The model verifies that the development path of professional off-road technology sinking, fitting ordinary family user needs, and covering full-cycle usage value is feasible. Future new products in the same track can also refer to this product creation and user operation logic.

Comprehensive market data, product configuration, user operations, and brand layout multi-dimensional information indicates that the BJ30 Explorer's June monthly sales breaking 8,000 units is not short-term sales heat catalyzed by short-term marketing activities, but an inevitable result under the combined action of product power polishing, long-term user operations, and complete brand strategy.

As the model's sales champion status continues to solidify, the development direction of the 100,000 RMB light off-road boxy track gradually becomes clear. Hybridization, family orientation, and full-cycle high value will become the main development trends of the sub-market. Relying on the dual-line product layout of BJ40 professional off-road and BJ30 family light off-road, Beijing Off-road will also continuously participate in the iteration and reform of the domestic off-road market, continuously broadening the audience group of off-road models.

June 13, Chengdu. On-site at Beijing Off-Road Chengdu Shengguo Store, 6 brand new owners happily receive new car keys.

Don't misunderstand, it's not about buying a million-dollar supercar, but the fact that one of these new cars brought this store to the 31,800th delivery milestone. Currently, the new energy sector sees rapid product iteration, with endless new technologies debuting in rotation. An old brand store deeply rooted locally for 15 years has steadily achieved over 31,800 in sales, and this achievement itself is noteworthy.

It is like an old noodle shop operating for 15 years right at your doorstep, having cumulatively sold over 30,000 portions of noodles. People's first reaction isn't just curious about the taste, but curious about what lasting attraction can keep a group of repeat customers time and again.

Mr. Guan, the owner of this 31,800th milestone model, is indeed a loyal repeat purchase user of the brand. On-site he sincerely shared: "Choosing Beijing Off-Road is choosing a lifestyle." This sentence sounds quite ritualistic, but placed in today's fiercely competitive car market, making old owners repurchase a second time is indeed not easy. It is enough to prove the model's product strength is solid, and the store's after-sales service is also caring and reliable. Now the car buying track is highly competitive, a store that can always treat every owner with heart is especially rare.

Chengdu Shengguo has been operating since 2012, deeply cultivated the southwest market for 15 years, and always adhered to the service original intention "Car purchase is just the beginning, service never stops", in plain terms: transaction is not the end, long-term companionship for owner travel is the core. The BJ30 Traveler main promoted in this activity launched up to 30,000 yuan trade-in subsidy, trade-in entry starting from 69,900 yuan. Affordable entry threshold covers various family users who want to change to a large space light off-road SUV, attraction fully loaded.

Let's chat properly about this BJ30 Traveler, what is the comprehensive strength actually? The official main feature "Triple Engine Four-Wheel Drive Six Mode HEV Hybrid Architecture", sounds full of professionalism, simply put: is giving the rugged box body, paired with a hybrid system that balances power and fuel economy.

In the past, everyone's established impression of off-road SUV was fuel consumption is relatively high, often more than 10 liters per 100km, travel cost pressure is large. But BJ30 Traveler as domestic first box HEV hybrid SUV, no need external charging, directly breaks "Hardcore Off-Road = Fuel Guzzlers" stereotype. Equipped with 41% high thermal efficiency hybrid dedicated engine + front and rear dual motor, four-wheel drive response only 30 milliseconds, 0.5 seconds can release peak torque, equipped with energy center lock, four-wheel electronic limited slip, smart electric ATS all-terrain system, city commuting smooth fuel saving, entering mountain playing sand, crossing mud also power sufficient, balancing family use and off-road, practicality fully loaded.

Looking at space again, BJ30 Traveler maxed out space advantage in box light off-road. 2820mm ultra-long wheelbase, adopts three-row seven-seat layout, space utilization rate up to 66%, trunk max extension volume 1496 liters, rear seats flat fold directly transforms into 1.92 meter large bed. 1.8 meter adult sit into third row also no tightness, whole car equipped with 38 storage spaces, large and small carry-on items can be properly stored. In the past many off-road vehicles third row tight crowded, sitting people like "suffering", but this car truly achieves whole family travel everyone comfortable, no one needs to compromise.

The most eye-catching is the "Super Save" core advantage. Previously South Africa, Indonesia, UAE, Poland, Mexico five countries car bloggers joint actual test, BJ30 Traveler 100km fuel consumption all controlled within 5 liters, full tank range over 1000 km. Long-distance self-driving no need frequent run to charging station, refuel can depart, can save large amount energy refill waiting time yearly; at the same time first owner enjoy whole car lifetime warranty, hybrid system maintenance simple, parts supply sufficient, no high voltage battery safety concerns, long-distance self-driving to Xinjiang, Tibet also completely no second thoughts.

Back to this collective delivery site, 6 new cars centralized delivery quantity not considered huge, but behind every one, is 31,800 families' sincere recognition.

Now industry all advocate "Off-Road Equality", let ordinary families also easily own off-road travel experience, BJ30 Traveler lowered entry threshold, fuel consumption significantly reduced, space comprehensively upgraded, thoroughly narrowed ordinary families and light off-road life distance. In the past off-road vehicle model threshold relatively high, more like niche hobby, now this car affordable pricing, all-around attributes, fits daily commuting, whole family outing, outdoor crossing multiple scenarios. Then this 69,900 yuan starting sale light off-road box worth choosing?

June 12, Beijing Off-road held the 150,000th BJ30 Traveler rollout and Highlight Edition launch event at the BAIC Zuo Super Factory. The all-new BJ30 Traveler Highlight Edition offers fuel and hybrid models, official guide price 112,900 to 139,900 RMB, super replacement price is 82,900 to 109,900 RMB.

For financial policy price benefits, please consult local dealers

Regarding body dimensions, BJ30 Traveler Highlight Edition dimensions (L/W/H) are 4730/1910/1790 mm, wheelbase 2820 mm, wheelbase is long in compact SUV class. Cockpit adopts 10.25-inch full LCD instrument cluster and 14.6-inch center control screen dual-screen layout, infotainment system powered by Qualcomm Snapdragon 8155 chip, integrated Yueyequan App, Huawei HiCar connectivity and multi-command voice interaction functions.

Powertrain provides fuel and electric hybrid two routes. Fuel version equipped with 1.5T turbocharged engine, max power 138 kW, peak torque 305 N·m, matched with 7-speed wet dual-clutch transmission. Hybrid version adopts "Three Engines Four-Wheel Drive Six Modes" HEV architecture, composed of 41% thermal efficiency 1.5T hybrid-specific engine, front drive motor and rear drive motor, AWD model system combined power 301 kW, combined torque 685 N·m. Highlight Edition hybrid model reinforces rear axle motor, power increased from 55 kW to 70 kW, equipped with AGM battery with cycle life approximately 3 times ordinary battery, and equipped with VGT variable geometry turbocharging technology.

Regarding energy consumption, official data shows fuel version WLTC combined fuel consumption is 8.06 L/100km, AWD hybrid version is 6.45 L/100km. According to official introduction, automotive bloggers from five countries in South Africa, Indonesia, UAE, Poland, Mexico actual tests, vehicles in different road conditions recorded fuel consumption below 5 L/100km.

2026 Model Beijing Off-road BJ30 Modified Version - Cockpit

Regarding intelligent driving, vehicle equipped with L2 level assist driving system, includes 5 exterior cameras, 8 ultrasonic radars and 2 mmWave radars, supports lane keeping, active braking, transparent chassis, 540 panoramic imaging and other functions.

Regarding off-road configuration, new car continues unibody construction, retains energy center lock, four-wheel electronic limited slip and ATS all-terrain control system, provides Snow, Mud, Sand and other modes, max wheel-end torque 5928 N·m, approach angle 25 degrees, departure angle 30 degrees, ground clearance 215 mm.

BJ30 Traveler Highlight Edition positioned in 100,000 RMB level light off-road SUV market, core selling point lies in combining boxy styling with HEV hybrid technology that requires no external charging. This makes it directly compete with fuel light off-road products such as Haval Big Dog, Jetour Freedom, while overlapping price range with new energy boxy SUVs such as Chery Fengyun X3, iCAR V23.

From product capability perspective, BJ30 Traveler Highlight Edition through exterior kit, interior color scheme and three-electric system adjustments, further segments target user group. It possesses competitiveness in space practicality, hybrid system maturity and off-road passability parameters. However, boxy styling induced drag coefficient has objective impact on high-speed fuel consumption, actual energy consumption level still needs further actual test verification. Additionally, 8155 chip infotainment, Huawei HiCar connectivity and other configurations belong to basic configurations in same price segment models, currently not equipped with advanced intelligent driving functions.

The model's subsequent market performance will depend on terminal delivery capability and continuous accumulation of user reputation. (Editor: Xiaozhou)

June 13, the Xi'an auto circle welcomed a bustling event! Beijing Off-road Xi'an Huarui Store held an honorary owner collective delivery ceremony, simultaneously launched the 618 group buying event, completed centralized delivery for 5 batches of owners on the spot, and officially welcomed the 20,000th owner in the store. The atmosphere of the entire event was top-notch!

The ceremony venue was decorated with full sincerity. Every owner picking up a car received exclusive delivery gifts. The 20,000th owner even received an exclusive honor commemorative certificate, with joy overflowing. Many owners also shared their insights on car selection and purchase on the spot.

Owner Ms. Sun admitted that choosing Beijing Off-road was not just choosing a car, but choosing a lifestyle she aspired to. This thoughtfully prepared delivery ceremony also made her truly feel the brand's warmth.

New owner Mr. Fan even said it was lucky to become the 20,000th store owner, which was particularly meaningful. He specifically praised the BJ30 Traveler, noting that both the product strength and trade-in policy were very attractive. Moreover, the store service was professional and considerate. From viewing the car to picking it up, the entire process was smooth. Next, he looks forward to traveling with fellow car enthusiasts to explore more beautiful scenery.

As a premier store of Beijing Off-road with 15 years of deep cultivation, Xi'an Huarui Store has always put owner experience first. Relying on meticulous and thoughtful service, it has gained recognition from a large number of car friends.

Speaking of the BJ30 Traveler that everyone is grabbing this time, its strength is really not to be underestimated. It is the model in the domestic light off-road SUV that fastest broke through 150,000 units in sales. Relying on Beijing Off-road's 60-plus years of vehicle manufacturing heritage, it highlights three major advantages: super wild, super large, and super saving. It perfectly combines family use and off-roading. Now, the entire series also has heavy benefits: 30,000 yuan trade-in policy, trade-in price starting as low as 69,900 yuan. Buying at 618 offers directly maximized cost-performance!

First, let's talk about its "Super Wild" strength. The BJ30 Traveler is the first model in domestic boxy SUVs to be equipped with HEV hybrid technology, featuring an industry-leading triple-engine four-wheel drive six-mode hybrid architecture. The hybrid engine, front and rear dual motors, each play their own part, balancing long-distance energy saving and instant power; intelligent four-wheel drive response is only 30 milliseconds, 0.5 seconds to explode peak torque, matching multiple terrain control systems, mud, sand and other complex road conditions can be easily handled, driving it outdoors to play is completely stress-free.

Next look at the "Super Large" space, perfectly adapted for family travel. The vehicle wheelbase is 2820mm, adopting a 3-row 7-seat layout, space utilization is extremely high. Trunk volume reaches 1,496 liters, after folding down the rear seats, directly transforms into a 1.92-meter large bed, enough for camping rest. Even if an adult of 1.8 meters sits in the third row, they won't feel cramped. The whole car also has 38 storage compartments, big and small personal items can be properly placed, families traveling no longer need to worry about space.

The most surprising thing is "Super Saving". Earlier, automotive bloggers from five countries including South Africa, Indonesia, UAE, etc., jointly tested fuel consumption. The BJ30 Traveler's fuel consumption per 100 kilometers was surprisingly under 5 liters! One tank of gas easily breaks through 1,000 kilometers range! Moreover, it is HEV hybrid, no need to specially find charging piles, just fill up and go, daily commuting is very convenient. Additionally, the first owner can enjoy lifetime warranty for the whole vehicle, caring for and using the car later is exceptionally worry-free.

Capable of both city commuting and rushing to mountains for off-roading, the versatile BJ30 Traveler stands out among the crowd of light off-road SUVs.