June 12, Beijing Off-road held the 150,000th BJ30 Traveler rollout and Highlight Edition launch event at the BAIC Zuo Super Factory. The all-new BJ30 Traveler Highlight Edition offers fuel and hybrid models, official guide price 112,900 to 139,900 RMB, super replacement price is 82,900 to 109,900 RMB.
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Regarding body dimensions, BJ30 Traveler Highlight Edition dimensions (L/W/H) are 4730/1910/1790 mm, wheelbase 2820 mm, wheelbase is long in compact SUV class. Cockpit adopts 10.25-inch full LCD instrument cluster and 14.6-inch center control screen dual-screen layout, infotainment system powered by Qualcomm Snapdragon 8155 chip, integrated Yueyequan App, Huawei HiCar connectivity and multi-command voice interaction functions.
Powertrain provides fuel and electric hybrid two routes. Fuel version equipped with 1.5T turbocharged engine, max power 138 kW, peak torque 305 N·m, matched with 7-speed wet dual-clutch transmission. Hybrid version adopts "Three Engines Four-Wheel Drive Six Modes" HEV architecture, composed of 41% thermal efficiency 1.5T hybrid-specific engine, front drive motor and rear drive motor, AWD model system combined power 301 kW, combined torque 685 N·m. Highlight Edition hybrid model reinforces rear axle motor, power increased from 55 kW to 70 kW, equipped with AGM battery with cycle life approximately 3 times ordinary battery, and equipped with VGT variable geometry turbocharging technology.
Regarding energy consumption, official data shows fuel version WLTC combined fuel consumption is 8.06 L/100km, AWD hybrid version is 6.45 L/100km. According to official introduction, automotive bloggers from five countries in South Africa, Indonesia, UAE, Poland, Mexico actual tests, vehicles in different road conditions recorded fuel consumption below 5 L/100km.

2026 Model Beijing Off-road BJ30 Modified Version - Cockpit
Regarding intelligent driving, vehicle equipped with L2 level assist driving system, includes 5 exterior cameras, 8 ultrasonic radars and 2 mmWave radars, supports lane keeping, active braking, transparent chassis, 540 panoramic imaging and other functions.
Regarding off-road configuration, new car continues unibody construction, retains energy center lock, four-wheel electronic limited slip and ATS all-terrain control system, provides Snow, Mud, Sand and other modes, max wheel-end torque 5928 N·m, approach angle 25 degrees, departure angle 30 degrees, ground clearance 215 mm.
Market Positioning and Differentiation Analysis
BJ30 Traveler Highlight Edition positioned in 100,000 RMB level light off-road SUV market, core selling point lies in combining boxy styling with HEV hybrid technology that requires no external charging. This makes it directly compete with fuel light off-road products such as Haval Big Dog, Jetour Freedom, while overlapping price range with new energy boxy SUVs such as Chery Fengyun X3, iCAR V23.
From product capability perspective, BJ30 Traveler Highlight Edition through exterior kit, interior color scheme and three-electric system adjustments, further segments target user group. It possesses competitiveness in space practicality, hybrid system maturity and off-road passability parameters. However, boxy styling induced drag coefficient has objective impact on high-speed fuel consumption, actual energy consumption level still needs further actual test verification. Additionally, 8155 chip infotainment, Huawei HiCar connectivity and other configurations belong to basic configurations in same price segment models, currently not equipped with advanced intelligent driving functions.
The model's subsequent market performance will depend on terminal delivery capability and continuous accumulation of user reputation. (Editor: Xiaozhou)