In the current automotive industry, the new energy wave is booming, market competition continues to intensify, industry focus mostly centers on the electrification track, and the huge potential of the fuel vehicle market has long been underestimated by public opinion. Many car companies have tilted their R&D focus towards new energy, creating a one-sided perception in the market that 'fuel vehicles have no incremental growth.'

Latest June insured volume data shattered this prediction: Geely Boyue led the fuel SUV track again, with June sales hitting 14,970 units. The first half of 2026 cumulative sales firmly held the champion spot for all-category fuel SUVs, with a monthly average nearing 20,000 units. To date, global cumulative sales have exceeded 2.4 million units, consecutive champion of A-segment fuel SUVs for 12 months. In the current era where many models rely on short-term marketing to shine briefly, Boyue's continuous strong sales over a decade have been called the rare 'Boyue Phenomenon' by the industry.

A fact is that the China auto market will not move towards a single new energy pattern. The data of over 200 million fuel car ownership nationwide and 25,000 new fuel cars delivered daily proves the fuel market has irreplaceable huge rigid demand. Large numbers of family users still value the convenience of refueling fuel vehicles and lack of range anxiety, while urgently wanting intelligent experiences at the same level as new energy models. Most car companies ignored the upgrade needs of stock users, either staying at the level of old mechanics or simply installing large screens to cope with the market, ultimately being not chosen by consumers. Boyue stood firm at the top through multiple industry shocks, which is by no means due to luck, but the result of long-termist strategy and precise product iteration.

Ten years, four generations of models, Boyue has cultivated the internal combustion engine market's continuous sales, which is enough to prove: fuel vehicles will not end, outdated products will be forgotten. Dancing with the era, being friends with time is Boyue's ten-year long success evolution criterion.

Decade-long four generations iteration, casting uncopyable market barriers with time

Boyue's growth trajectory far exceeds the lifecycle of ordinary hit models. In 2018, Boyue sales broke 500,000 units just 25 months after launch. This achievement took CR-V 86 months, Tiguan 42 months, and Haval H6 31 months. At that time, it refreshed the growth speed of independent brand SUVs. 'Boyue Speed' once became an industry sales benchmark. Thereafter, sales accelerated continuously, breaking 1 million units in 52 months, 1.5 million in 82 months, 1.8 million in 99 months, reaching 2 million units in early 2025, and growing to 2.4 million units in just over a year.

Looking globally, Boyue has long stepped out of the domestic market. Products are exported to over 60 countries, with local production completed in Belarus and Malaysia, adapting to different regional usage needs such as Middle East high heat, Nordic severe cold, and Southeast Asia rainforests. It has won the number one China brand sales in sub-segments in countries like Costa Rica and Moldova. It has become a global business card representing the strength of Chinese fuel SUVs. 2.4 million global users have built a dual barrier of reputation and sales that competitors find hard to copy.

The underlying logic supporting this cross-cycle strong sales is the four generations of models progressing step-by-step and precisely evolving to fit the needs of each generation of users.

Ten years ago, in the 100,000-level fuel SUV market, joint venture models dominated. The industry generally only cultivated mechanical hardware like power and chassis. Car computer interaction was a blank. Ordinary family consumers were just getting used to private cars. They were no longer satisfied with 'can drive, good to drive' and urgently wanted more convenient, stronger tech-feel in-vehicle interaction experiences. However, products in the same price range had no mature smart solutions available. Smart needs were long-term unsatisfied.

The first-generation Boyue first brought the complete smart internet system down to the 100,000-level price point, equipped with industry-leading GKUI car computer system, launched a landmark smart voice interaction. One sentence 'Hello Boyue' realizes voice control of navigation, air conditioning, and multimedia. Simultaneously equipped standard 4G in-vehicle network, mobile phone connectivity, OTA cloud upgrades. It filled the smart blank of home fuel SUVs. On the basis of solid and reliable mechanical quality, it used perceivable smart experiences to widen the gap with same-level competitors, redefined the experience bottom line of 100,000-level fuel cars, and became a phenomenon hit all at once.

Subsequently, as the car buying crowd shifted to three-to-four person families, the first priority for users shifted to family travel safety. However, most car companies in the industry still built safety at the level of high-strength body, multi-airbags and other passive protection. AEB pre-collision, blind spot warning and other active safety configurations were almost absent in the 100,000-level home SUVs. Various hidden risks like picking up children, city commute, and highway lane changes became the major concern for family owners.

The second-generation Boyue locked the product upgrade core on full-domain safety, bringing active safety configurations exclusive to high-end models to mainstream price points. It popularized AEB pre-collision, reversing vehicle side warning, lane change assist, door opening warning and other functions across the entire series, while strengthening cage-type high-strength body passive protection, winning C-NCAP five-star safety certification. No longer relying on 'can't break' to guarantee safety, but avoiding danger through proactive judgment, hitting the core demand of 'prevent trouble before it happens' for family users, setting the family safety SUV label, and firmly grasping the family user base.

In 2022, independent brand technology rose comprehensively, consumer car buying cognition upgraded significantly. Users were no longer satisfied with surface functions like large screens and safety configurations, but started caring about the whole vehicle's underlying architecture, chassis driving texture, and long-distance driving fatigue. However, the industry had obvious technical barriers. CMA global high-end architecture, L2 level assist driving systems, were mostly only supplied to high-end models. 100,000-level home SUVs still used old platforms. Users were willing to pay for advanced driving and riding experiences, but could not find affordable choices.

At this time, Boyue L launched. The new car broke the price barrier of high-end technology, landed on CMA global luxury architecture, synchronously equipped GEEA 2.0 electronic and electrical architecture. It optimized chassis filtering and driving stability from the bottom layer, thoroughly improving the cheap driving and control texture of traditional fuel SUVs. At the same time, it pioneered bringing a complete L2 level assist driving to the 100,000-level home market, equipped with full-speed ACC, lane centering, traffic congestion assist, relieving long-distance and city commute driving fatigue. It made up for fuel home vehicle driving and control shortfalls with high-end architecture and high-order intelligent driving, meeting user upgrade needs for whole-vehicle premium feel and easy driving. Boyue L 'New Three Good SUV' label entered the hearts of people. Layered technical precipitation of the first three generations also paved the way for the fourth-generation Boyue L's all-round upgrade.

Step by step forward, Boyue stepped accurately on the beat every time. Its experience tells us: the market eliminates not fuel vehicles, but outdated products lacking innovation and disconnected from users. The huge fuel stock market will not actively discard classics, but is waiting for models like Boyue, which can be friends with time, to take up the banner.

Fuel and Electric Share Intelligence to Break the Situation, Intelligence Makes the Fuel Track Reveal New Vitality

In May 2025, the arrival of the fourth-generation Boyue L again pushed following the trend to the extreme.

The new energy wave swept the market. Consumers fell into a choice contradiction. EVs had intelligent configurations maxed out, but suffered from range anxiety and inconvenient charging. Traditional fuel vehicles had convenient refueling and no mileage concerns, but were generally intelligently backward and cockpit experiences conservative. Users with budgets of over 100,000 were almost unrelated to high-order intelligence. Most car companies only did single-track, unable to balance two core advantages. The market lacked balanced fuel SUV products.

The fourth-generation Boyue L relied on the precipitation of the first three generations of technology to complete an all-round leap upgrade. Based on the new dual architecture of CMA+GEEA 3.0, it built fuel-electric same intelligence product power. Hardware equipped with 7nm high-computing power car-grade chips, multi-screen immersive smart cockpit. The Little Blue Light Edition brought the Qianli Haohan H3 high-order smart driving solution down to the 120,000-level market. Highway NOA, full-scenario automatic parking and other functions were fully popularized across the series. At the same time, it retained the core advantages of fuel vehicles: convenient refueling and no range anxiety. It was comprehensively balanced in six dimensions: looks, space, comfort, safety, driving control, and intelligence. It thoroughly broke the industry prejudice that 'high-order intelligence belongs only to new energy', precisely connecting the current dual rigid demand of 'fuel reliability + electric intelligence' for family users, pointing out a new direction for evolution in the fuel track.

Data shows the fourth-generation Boyue L Little Blue Light Edition assist driving activation rate is as high as 75%. The single user's longest assist driving mileage exceeded 50,000 km. The single car's maximum parking times reached 2091 times. The monthly average assist driving time was 10.4 hours. A large number of owners use smart functions daily at high frequency, confirming intelligence has long been real rigid demand for fuel vehicle owners, not an optional accessory configuration.

Its upgrade and strong sales not only consolidated its own benchmark status, but also provided the clearest evolution template for all car companies sticking to the fuel track and seeking product upgrades. It once again proved that if you approach the market, the market will definitely rush to you with two-way momentum.

Finally

Ten years together through wind and rain, from the domestic market to over 60 countries globally. 2.4 million user choices gathered into the heaviest recognition for Boyue. Electrification changed the market wind direction, but the need for people to want worry-free, solid, and keep up with intelligent trends in travel has never changed.

Many people on the market treat fuel and electric as a single-choice question of two selections. But the market gave a completely opposite answer: the fuel track still hides huge consumption potential, there is no exit. Truly eliminated are products that only move forward slowly, unwilling to approach user needs.

'Each generation has its own key priorities.' Boyue's ten years of evergreen is not based on holding onto advantages and lying flat, but always insighting into needs and presenting the eggs this generation's users want. Just as that phrase 'Good Looking, Good Driving, Good Smart', the user's feelings and reputation of Boyue have never changed for ten years. But the 'Good' era standard is changing, Boyue's pursuit of technology and quality has always been changing.

Boyue L walked out a differentiated road, giving a clear inspiration to all brands sticking to the fuel track: the market always leaves enough growth space for products willing to continuously grow.

Halfway through 2026, the NEV penetration rate in China's auto market continues to climb, with almost all major automakers reducing fuel vehicle R&D and accelerating electrification transitions.

However, real sales data presents a different picture: From January to May this year, domestic fuel passenger car cumulative sales reached 3.87 million units, accounting for a still-high 52%. More than 25,000 fuel vehicles are still being delivered to users daily, with over 200 million fuel vehicles running on roads nationwide.

In this "unpromising" market, a fuel SUV presented a report card no one could ignore—4th Gen Boyue L, dominating the sales chart for all-brand fuel SUVs for 5 consecutive months in 2026, claiming A-class fuel SUV sales champion for 11 consecutive months, with monthly sales exceeding 30,000 units, meaning a new owner chooses it every 1.08 minutes.

While most automakers choose to reduce fuel vehicle R&D and accelerate the "stop fuel" transition, Geely took a different path: Persisting in a "Multi-Energy Parallel" strategy, continuously injecting smart fresh blood into fuel vehicles. The dominance of 4th Gen Boyue L is a victory of strategic patience.

Persist in doing difficult but correct things

For the past two to three years, almost all traffic, capital, and public opinion have flowed towards new energy, with many automakers explicitly announcing schedules to stop selling fuel vehicles, with fuel vehicle R&D budgets significantly cut.

But Geely's choice was completely different. In Geely's view, fuel vehicles, hybrids, and pure electric vehicles are not replacement relationships, but long-term coexistence relationships. Over 200 million fuel vehicles in domestic inventory, nearly 10 million annual fuel new vehicle demands, these figures behind are countless real users' travel necessities, not a market that can be easily "skipped". So Geely did not follow the trend to "abandon oil for electricity", but proposed a "Multi-Energy Parallel" strategy—no matter which energy form, Geely will do it the best.

This stability requires huge courage and resource support. Relying on five global R&D centers, Xingrui Intelligent Computing Center 2.0, and industry-leading large AI models, Geely systematically empowered fuel vehicles with intelligent capabilities originally belonging to electric vehicles. GEEA 3.0 Electronic and Electrical Architecture, Xingrui AI-Drive Digital Tuning Technology, FlymeAuto Smart Cockpit... these technologies sounding like "new forces" were used by Geely without hesitation on the 4th Gen Boyue L.

Data doesn't lie. Currently, Geely's L2 and above assisted driving vehicle inventory exceeds 7.5 million units, cumulative assisted driving mileage exceeded 10 billion kilometers, with a significant portion coming from fuel vehicle users. This means Geely not only didn't abandon fuel vehicles, but instead relied on the huge fuel vehicle user group to build China's leading smart driving data pool for automakers.

Conversely, some automakers in the industry rushing to reduce fuel vehicle business and promote stop-sale plans, faced many challenges such as user group continuity and single technical route during transition. Geely proved with action: Not following trends, not having weaknesses, doing every technical route well is the greatest respect for users.

How to concentrate the release of "Multi-Energy" advantages?

Strategic stability must ultimately land on products. The reason 4th Gen Boyue L can dominate against the trend is because it is no longer a "traditional fuel vehicle", but an "all-rounder" gathering the best of Geely's multi-energy technology system.

First look at smart driving. 4th Gen Boyue L Small Blue Light Edition is equipped with Qianli Haohan H3 Assisted Driving Solution, becoming the only fuel SUV within 120,000 yuan equipped with high-end smart driving. This system is based on Horizon Journey J6M high computing power chip, computing power reaches 128 TOPS, matching 3 millimeter-wave radars, 11 high-sensitivity cameras and 12 ultrasonic radars, can achieve Highway and Elevated High-level Navigation Assisted Driving (HNOA), Urban Congestion Cruise (ICC), Multi-scenario Parking Assist and other functions. Pure Visual Map-Free Solution covers 380,000 km highway and 30,000 km elevated roads nationwide, can drive new roads, can drive with network.

User feedback data is more intuitive: Small Blue Light Edition smart driving activation rate is as high as 75%, single user longest assisted driving mileage exceeded 50,000 kilometers, single vehicle cumulative parking times up to 2,091 times. From "curious try" to "can't leave daily", Boyue L truly brought fuel vehicle smart driving experience into users' lives.

Second look at smart cockpit. FlymeAuto system standard on all series, along with Huawei HarmonyOS, Xiaomi HyperOS known as three giants of domestic cockpits. 15.4-inch 2.5K HD Full Screen, 16-speaker FlymeSound audio (1000W independent amplifier, 7.1.2 surround sound), 25.6-inch AR-HUD head-up display... these configurations put on any 200,000 yuan level new energy vehicle are not out of place, but Boyue L brought them to the 120,000 yuan level fuel vehicle market.

More importantly, based on GEEA 3.0 Electronic and Electrical Architecture, Boyue L supports full-domain FOTA upgrade, often used often new like electric vehicles. Users don't need to worry "become outdated after buying home", because its intelligence will evolve with OTA.

Mechanical quality is equally not vague. CMA Global Premium Architecture is same source as Volvo, Lynk & Co, brought 79 km/h Moose Test score and 35.8-meter racing-grade braking distance. 2.0TD engine max power 160kW, peak torque 325 N·m, 0-100 km/h acceleration 7.4 seconds, fuels with 92 octane gasoline can be used, usage cost is 8% lower than peer models.

In space, 84.27% same class maximum space utilization rate, 2,785 mm wheelbase, flat rear floor, let family sit comfortably; 650L super large trunk plus two-layer magic partition, snowboards, strollers can be easily loaded.

4th Gen Boyue L fully transplanted pure electric intelligence, architecture, experience originally belonging to pure electric onto fuel vehicles, letting users enjoy the cutting-edge product power of the times without changing energy habits. This is the power of Multi-Energy Strategy—not betting on one road, but letting every road lead to good products.

The secret of Boyue Family 10 years long success

Stretching the timeline, you will find that since Boyue Family 1st Gen model launch in 2016, after 9 years 4 iterations, global cumulative sales exceeded 2.4 million units. It took 25 months to exceed 500,000 units, 52 months to reach 1 million units, 82nd month to exceed 1.5 million units, 99th month to exceed 1.8 million units, February 2025 to exceed 2 million units, now standing at the high ground of 2.4 million units. In China SUV market, models capable of maintaining such long-period, high-intensity hot sales momentum are few.

So, why was Boyue able to and how could it cross the cycle?

1st Gen Boyue "Hello, Boyue" pioneered China's SUV smart connectivity, letting voice interaction no longer be a plot in sci-fi movies; 2nd Gen Boyue focused on smart safety, changed AEB Pre-collision System from luxury car patent to standard of people's cars; 3rd Gen Boyue based on CMA Architecture, first brought NOA Highway Navigation Assist into fuel vehicle field, broke monopoly of "High-end Smart Driving = Electric Vehicles"; to 4th Gen Boyue L, directly opened "Fuel Vehicle AI Intelligence Equality Era", GEEA 3.0 Architecture, Xingrui AI-Drive, FlymeAuto... every generation upgrade, Boyue was not following trends, but doing out things users "want but haven't spoken" in advance.

Behind this capability is Geely's deep insight into user needs and long-termism of technical investment. Boyue Family has now received true choice of 2.4 million users, these users come from over 60 countries and regions. In Belarus, Malaysia, Boyue achieved localized production, becoming China's first SUV model realizing product, technology, management full export. In Costa Rica, Moldova and other countries, Boyue ranks first in Chinese brand sub-market. It can be said, it has become a true Chinese SUV global name card.

Back to "Multi-Energy Strategy", Boyue Family's long success, precisely proves Geely strategy's foresight. When other automakers all "stop fuel", Boyue kept deepening in fuel vehicle market, won users' long-term trust with generations of evolution. January to May 2026 fuel SUV sales champion, not a surprise from the sky, but the result of Geely persisting for ten years like one day, the result of those abandoned fuel vehicle users voting with feet.

More importantly, fuel vehicle business's steady performance, provided continuous cash flow and user data for Geely's huge R&D investment in electrification, intelligence. 7.5 million smart driving vehicles, 10 billion kilometers driving mileage, these data feed back Geely's AI algorithms and smart driving models, letting every Geely car, no matter burning oil or electricity, get smarter the further it drives. From this meaning, cannot say "Multi-Energy" is conservative, rather it is a more advanced offensive posture.

At the crossroads of industrial transformation, following trends betting is easy, staying focused is hardest. Users never care what name your energy strategy is called, only care if your car is easy to drive, easy to park, easy to use. Geely proved, as long as products are strong enough, fuel vehicles can also become leaders of the times.

Dominating charts for 5 months might just be the start, with 4th Gen Boyue L continuing hot sales, overseas market accelerating expansion, and Geely in intelligence, global field continuous deepening, Boyue Family's legendary story, is still accelerating上演。And that phrase "Oil vs. Electric debate will end, standards for good cars will never go out of date", maybe that is the best annotation for this era.