Kereta Deep Blue menyerahkan laporan prestasi Ogos, jualan global 28,659 unit, jumlah kumulatif global melebihi 947,600 unit, hanya tinggal perbezaan kira-kira 52,000 unit untuk satu juta.

Jika hanya melihat nombor Ogos ini, ia sedikit lebih rendah daripada 29,213 unit pada Julai. Jika hanya menumpu pada bulan ini, anda mungkin rasa biasa saja. Tetapi yang benar-benar penting, adalah satu juta yang hampir tercapai, dan apa yang dimuatkan dalam 940,000 unit ini, jauh lebih daripada sekadar unit kereta.

Mengikut irama jualan bulanan hampir 30,000 unit Deep Blue sekarang, paling lama dua bulan, ia akan menjadi jenama ketiga dalam tenaga baru China yang melangkau ambang jutaan. Dan yang benar-benar layak dibincangkan, bukan satu juta ini sendiri, tetapi bagaimana satu juta ini diperolehi.

Jutaan banyak jenama, dibina melalui pasaran domestik. Deep Blue tidak.

Lihat set nombor, lapan bulan pertama tahun ini, jualan kumulatif global Deep Blue 222,000 unit, pertumbuhan tahun ke tahun 11.77%. Di antaranya jualan kumulatif luar negara 52,647 unit, pertumbuhan tahun ke tahun 76.98%, kadar pertumbuhan luar negara adalah hampir tujuh kali ganda keseluruhan. Sehingga kini, Deep Blue telah memasuki lebih 100 negara dan wilayah global, pangkalan Thailand beroperasi, pasaran stereng kanan dipegang teguh olehnya.

Inilah makna? Ia bermaksud pertumbuhan Deep Blue, adalah pendorong dua roda tipikal, domestik stabilkan tapak asas, luar negara buka pasaran baharu berkelajuan tinggi. Ini berbeza sepenuhnya dengan jalan lama dulu dimana domestik tidak mampu bersaing lalu pergi luar negara jual rendah hapus stok.

Yang lebih penting, Deep Blue dijual tidak murah di luar negara, bergantung bukan pada nilai harga, tetapi pada keselamatan dan kualiti yang kukuh. Deep Blue S07 meraihi pengesahan keselamatan lima bintang tiga kali Euro NCAP Eropah, ANCAP Australia, C-NCAP China, juga juara tunggal perlindungan orang dewasa ujian perlanggaran Eropah, global kumulatif terjual 300,000+ unit, laris di lebih 80 negara. Deep Blue S05 malah menduduki tempat pertama pendaftaran SUV elektrik kompak beransur-ansur di Sepanyol selama dua bulan berturut-turut.

Satu jenama China, meraihi juara di bawah piawaian keselamatan paling sukar di Eropah, berat perkara ini, jauh lebih berat daripada menjual beberapa puluh ribu unit kereta lagi.

Di sebalik Deep Blue ialah Changan, sebuah syarikat kerajaan pusat yang tulen.

Untuk tempoh lama dahulu, syarikat kerajaan pusat buat tenaga baru, luaran sentiasa bawa sedikit imej stereotaip, kapal besar, keputusan lambat, pusingan sukar, tidak boleh lawan kekuatan baharu swasta yang laju. Tetapi Deep Blue guna masa 4 tahun, dari 0 sampai 940,000 unit, kekal stabil di pasukan teratas jualan tenaga baru syarikat kerajaan pusat.

Ada latar belakang perlu jelas, latar belakang tenaga baru Changan sekarang, jalan tiga kaki. Changan Qiyuan jaga volume, Avatr ke atas, manakala Deep Blue berada di tengah, memikul dua tulang keras paling sukar dimakan iaitu tahap pertengahan-tinggi dan globalisasi.

Sulit di mana? Sulit kerana ia perlu naik volume, tahan untung, juga luar negara. Tiga perkara ini, ambil satu pun tidak mudah, Deep Blue mesti buat serentak. Ia sampai ke tempat hari ini, bergantung bukan pada satu produk meletup tiba-tiba, tetapi sistem lengkap, teknologi penyelidikan sendiri asas, pelbagai matriks produk, saluran terperinci, ditambah usaha serentak domestik dan luar negara.

Inilah tempat Deep Blue paling layak perhatian industri. Separuh pertama tenaga baru, bergantung satu produk meletup boleh terbang; separuh kedua, perlumbaan sistem. Deep Blue tepat sampel syarikat kerajaan pusat yang laksanakan sistemnya.

Jarakkan skop sedikit, pasaran tenaga baru tahun 2026, sebenarnya sudah masuk fasa kad terbuka. perang harga sehingga sekarang, kesan marginal semakin rendah, bergantung turun harga tukar jualan, jalan semakin sempit. Yang benar-benar tinggal, ialah syarikat kereta ada matriks produk lengkap, halangan teknologi penyelidikan sendiri, pembangunan globalisasi. Deep Blue tepat ketiga-tiga diduduki.

Di segi produk, ia bukan bergantung satu kereta makan. Deep Blue S05 kumulatif terjual 250,000 unit, S07 global 300,000+, tambah G318, L06, S09, merangkumi utama rumah tangga, sport coupe, SUV sederhana-besar beberapa trek, banyak titik berbunga, jika satu tidak terang yang lain terang.

Di segi teknologi, ia juga tidak berniat bergantung beli-membeli. Sistem Enjin Super Kuasa Utama kecekapan keadaan kerja buat 94.13%, Bateri Perisai Lonceng Emas kumulatif pasang lebih juta unit sifar panas, teknologi pemanasan pulsa frekuensi tinggi mikronukleus dapat paten negara emas. Lebih sukar, Deep Blue paten teras ini aktif buka sumber ke industri, guna perkongsian teknologi tolak tenaga baru China ke depan.

Corak ini, bukan syarikat kereta hanya boleh gulung harga punya.

Ada satu titik mudah dilupa, warna asal Deep Blue, ialah Sistem Panjang Jarak Super.

Ketika dulu Sistem Panjang Jarak baru popular, ramai rasa ia jalan sementara, kompromi sebelum elektrik tulen masak. Tetapi beberapa tahun selepas itu, pasaran sudah undi dengan kaki, Sistem Panjang Jarak dan Plug-in Hybrid, sudah jadi trek utama pasaran, kerana ia betul-betul selesaikan kesukaran sebenar keluarga biasa mahu pengalaman kereta elektrik takut kehabisan jarak.

Deep Blue pemain pertama dalam trek ini buat Sistem Panjang Jarak serius, malah dari platform elektrik tulen penyelidikan positif buat Sistem Panjang Jarak, bukan tukar minyak ke elektrik. Langkah ini, buat ia nikmati kelancaran pintar elektrik tulen, dapat kebebasan jarak Sistem Panjang Jarak. Teknologi umum, elektrik setara, dua ayat Deep Blue panggil, bukan slogan, logik produk ia jual ke satu juta.

947,600 unit, jauh dari satu juta tinggal satu langkah. Langkah ini, lama kelamaan pasti lalu. Tetapi lebih penting daripada lalu, Deep Blue sudah guna 940,000 unit ini, jawab satu masalah tergantung industri, kereta China keluar laut, sebenarnya boleh menang tanpa murah.

Jawapannya boleh.

Ulasan Web Kereta:

Laluan Deep Blue jelas, guna teknologi penyelidikan sendiri teguhkan produk, guna piawaian keselamatan dapat bicara global, guna kemampuan sistem tahan sesi pusing. Ia bukan jual kereta ke luar negara mudah, tetapi bawa teknologi, piawaian, sistem China keluar sekali.

Inilah tempat Deep Blue hampir satu juta, paling layak diingat. Satu juta bukan hujung, ia permulaan baru kereta China dari jual banyak ke jual keras. Manakala bagi industri, yang paling berharga Deep Blue, adalah bukti pasukan negara dalam trek tenaga baru, sama boleh pecut, juga lari teguh.

According to official data, in May 2026, Deep Blue Auto global sales were 33,243 units, up 30% year-over-year, stabilizing in the "monthly sales 30,000+" club for 3 consecutive months. Cumulative sales from Jan-May reached 130,531 units, up 15% year-over-year, with cumulative global deliveries exceeding 850,000 units.

Just a few months ago, Deep Blue was shrouded in the gloom of declining sales and profit losses, even questioned on whether it could survive in a market with intensifying competition. From being pessimized to achieving consecutive monthly sales over 30,000, what allowed Deep Blue to achieve this turnaround?

The "30,000 Club" on the Brink

Just a few months ago, Deep Blue was a typical sample surrounded by pessimistic voices.

In Q1 2026, Deep Blue sales dropped over 17% year-over-year. Deliveries for the first two months continued to face pressure; January delivery volume fell month-over-month, and February didn't even directly release the sales volume for all series.

Horizontal comparison looks even more awkward — Li Auto, NIO, and AITO maintained positive growth during the same period. Even Changan's sibling brand Qiyuan within the Changan system reported 18,300 units in February, a 96.3% month-over-month surge. Deep Blue's "lagging behind" stood out remarkably.

More tricky than sales is the profit dilemma. In 2025, Deep Blue Auto's full-year loss was 899 million yuan; cumulative losses over the past four years exceeded 8 billion yuan. Avatr's net loss was about 2.95 billion yuan during the same period, with cumulative losses from H1 2022 to 2025 exceeding 11.3 billion yuan.

These two "major cash burners" dragged down parent company Changan Automobile, presenting "revenue grew but profits didn't" — revenue increased slightly year-over-year in 2025, but net attributable profit dropped 44.34% year-over-year; in Q1 2026, net profit plummeted 74.09% year-over-year.

More worrying is brand internal friction. Deep Blue and Qiyuan form direct competition in the 110,000 to 150,000 yuan price range. Both share the Changan EPA technology platform. Qiyuan A06 and Deep Blue L06 launched only 8 days apart, but Qiyuan A06's starting price was nearly 30,000 yuan lower.

Image Source: Deep Blue

Changan's plan was to achieve full market coverage through differentiated positioning. Qiyuan targets family users, cutting in with high cost-performance 800V fast charging; Deep Blue targets young consumers, emphasizing sporty design and personalized elements like frameless doors. But the market reaction was not buying in: in consumers' eyes, the "two types of noodles" with different seasonings added to the same pot are hard to treat as different cuisines.

Changan Chairman Zhu Huarong's metaphor — "Pea noodles and meat sauce noodles don't repel each other" — appeared idealistic in front of cruel sales data. When the industry price war had already pulled the automotive sector's profit margin down to 3.2%, any resource misallocation or internal fighting by a sub-brand could become the last straw that breaks the camel's back. Deep Blue stands on such a brink.

What Drives the Turnaround Against the Odds

The turning point appeared in March 2026. Deep Blue quickly reversed the situation with 31,742 units, a 87.8% surge month-over-month. For the following two months, it continuously held the 30,000+ threshold. This counterattack was mainly driven by three variables.

The core variable is Deep Blue S05. This compact SUV found a precise balance point between price and configuration. 620 km CLTC range, 3C supercharging standard on all series, paired with CATL cells, while achieving near mid-size SUV seating space with a 2,880 mm long wheelbase. The pure electric version also features a 159 L class-leading frunk.

Image Source: Deep Blue

In the core battlefield of 100,000 to 150,000 yuan where fierce competition occurs, the S05 attracted young users with its high-looks design with frameless doors. In April, global sales reached 17,269 units, up 96.1% year-over-year. Since launch, monthly average sales exceeded 10,000, cumulative sales exceeded 200,000 units.

For an industry that "loses money on every car sold", a volume-selling product truly paid for by the market means at least gradually narrowing losses. Deep Blue reduced losses by over 50% year-over-year in 2025; S05's scaled contribution was undoubtedly a key factor.

Intelligence is the second card Deep Blue holds. On June 13, 2026, the new Deep Blue S07 Extended Range Edition launched, starting at 159,900 yuan. It is equipped with Huawei Qiankun Intelligent Driving ADS Pro, for the first time downscaling advanced intelligent driving to this price segment.

This system covers all scenarios NOA in urban areas and highways, equipped with a 27-sensor perception scheme. Fuel consumption at low battery is as low as 3.8 L per 100 km, CLTC pure electric range reaches up to 300 km.

Deep Blue's choice is very clear: in a market where intelligent assisted driving is a real variable in car purchase decisions, directly use the trust endorsement of the Huawei brand to penetrate user minds. Relying on versions equipped with Huawei LiDAR to continue being popular, Deep Blue S07's cumulative sales have exceeded 300,000 units since launch.

Image Source: Deep Blue

The third path is a dual breakthrough in channels and going global. In April, Deep Blue reached a strategic cooperation with JD. Deep Blue L06 Extended Range Edition became the "National Good Car 2.0" exclusively sold on JD. Users on JD.com App can complete viewing cars, booking, ordering, and payment processes with one click, enjoying 120-minute in-home in-depth test drive services. Leveraging JD's hundreds of millions of user traffic and mature e-commerce system, quickly broaden brand reach and reduce customer acquisition costs.

Deep Blue L06 Extended Range Edition pure electric range is 245 km, comprehensive range 1505 km. After exclusive sales on JD, volume rose rapidly. In April, monthly orders broke 10,000 units, actual sales were 5,189 units, stabilizing above 5,000 units for two consecutive months.

Overseas markets provide greater imagination space. From Jan-May, Deep Blue's cumulative overseas sales reached 28,704 units, up 167% year-over-year. Core model Deep Blue S05 is priced at €38,990 to €44,990 in Europe. It entered 66 countries and regions including Europe and Southeast Asia. Right-hand drive versions have started production at Thailand's Rayong factory and have been introduced to Pakistan as the first locally assembled extended-range electric SUV. In multiple overseas markets, Deep Blue's sales rank steadily at the front, becoming the brand's long-term growth driver.

Compared to the anxiety situation at the beginning of the year, Deep Blue has now taken firm root in the "30,000+" club. However, the real test has just begun — how to get out of the dilemma of "selling more but losing less but still losing", how to find their own positioning in the integration with Avatr within the Changan system, all need to be answered in the next growth stage. Speaking with products and responding to doubts with sales, Deep Blue has only taken the first step.