18 Julai 2026, dijemput oleh Majlis Penggalakan Pelaburan Thailand (BOI), Changan Automobile sebagai satu-satunya jenama automotif China yang dijemput di Thailand, telah menyertai Forum Perniagaan dan Pelaburan Sino-Thailand (Sichuan) 2026 dan upacara penyentuhan papan nama Pejabat Promosi Pelaburan Kedutaan Besar Thailand di Chengdu. Pengerusi Changan Automobile, Zhu Huarong telah hadir dan mengadakan perbincangan dengan Perdana Menteri Thailand, Anutin. Pada masa perayaan 51 tahun hubungan diplomatik Sino-Thailand, di bawah bingkai memperkukuh hubungan kemitraan strategik menyeluruh Sino-Thailand, Changan Automobile akan sentiasa memperkukuh pasaran Thailand, mengimport teknologi terdepan dan sistem pengurusan, untuk memberi sumbangan kepada pembangunan ekonomi Thailand. Timbalan Presiden Changan Automobile, Wang Hui; Pengarah Urusan Bahagian Asia Tenggara Changan Automobile, Deng Zhitao dan lain-lain telah menyertai aktiviti berkaitan.

    Tuan Zhu Huarong telah memperkenalkan hasil pembangunan Changan Automobile selama tiga tahun di Thailand kepada Perdana Menteri Thailand, Anutin, Naik Perdana Menteri Thailand dan Menteri Kewangan, Einyi serta Setiausaha Agung Majlis Penggalakan Pelaburan Thailand, Nali. Beliau menyatakan: "Sejak Changan Automobile memasuki pasaran Thailand pada 2023, kami telah berpegang teguh pada konsep pembangunan 'Di Thailand Untuk Thailand', sentiasa mengasah pelan pemuliharaan tempatan. Sehingga kini, jualan kenderaan lengkap terkumpul telah melebihi 41,000 unit, sumbangan cukai lebih daripada 1.6 bilion Baht, mengupah lebih daripada 1,900 pekerja tempatan Thailand, kadar pemuliharaan bakat hampir 90%. Pelancaran secara berperingkat model Deep Blue S05, Avatr 07, Changan Qiyuan Q05, jumlah 13 model kenderaan tenaga baharu, menjangkau sepenuhnya pasaran bawah utama Thailand. Jumlah pelaburan keseluruhan kira-kira 9 bilion Baht Pabrik Rayong — pangkalan pengeluaran kenderaan lengkap tenaga baharu antarabangsa pertama Changan Automobile — telah beroperasi. Kedua-dua produk Deep Blue S05 dan Changan Qiyuan Q05 bukan sahaja telah mencapai pengeluaran tempatan, tetapi juga telah dieksport ke 18 negara seperti Indonesia, Singapura, Australia. Mengaitkan lebih daripada 40 syarikat komponen Thailand, mengimport 10 syarikat komponen utama ke Thailand untuk membina kilang, memacu pembangunan bersama rantaian industri tenaga baharu Thailand."

    "Thailand akan menjadi ibu pejabat wilayah Asia Pasifik dan pusat pengeluaran global penting Changan Automobile." Tuan Zhu Huarong menegaskan semula kepentingan Thailand terhadap pembangunan globalisasi Changan, dan berkongsi lagi pelan syarikat di Thailand, "Merancang pasaran Thailand pada 2030 jualan tahunan melebihi 70,000 unit, menduduki tempat kedua jenama China, tempat keempat industri; dari segi layout keupayaan pengeluaran, pada 2028 memulakan kajian perbincangan pengembangkan fasa kedua Pabrik Rayong; dari segi pelaburan industri, merancang menubuhkan pusat penyelidikan dan pembangunan wilayah, pada 2028 kadar tempatan melebihi 60%; dari segi pembinaan bakat, pada 2030, saiz pekerja Thailand mencapai 3,000 orang, kadar tempatan melebihi 90%."

    Perdana Menteri Anutin mengucapkan terima kasih kepada Changan Automobile yang melabur Thailand jangka panjang, dan menyatakan pengiktirafan tinggi terhadap Changan memilih Thailand sebagai pangkalan pengeluaran kenderaan lengkap antarabangsa pertama Changan Group. Kerajaan Thailand percaya, Changan Automobile adalah rakan kongsi penting yang menggerakkan industri kenderaan tenaga baharu Thailand, dan menekankan kerajaan akan melalui dasar berkaitan, memberi sokongan kukuh untuk pembangunan syarikat dan pencapaian strategi global, membantu Changan Automobile mencapai sasaran kedudukan dalam 10 teratas jenama automotif global di Thailand pada 2030. Selain itu, Anutin juga menyatakan, Thailand akan terus menyempurnakan infrastruktur industri automotif, selain daripada terus meningkatkan kecekapan pengangkutan logistik, juga akan memberi tumpuan memperkukuh latihan bakat industri dan keupayaan penyelidikan dan pembangunan.

    Sebagai wakil pelaburan dijemput di Thailand, Timbalan Pengarah Urusan Bahagian Asia Tenggara Changan Automobile, Tuan Wu Xiaokang dalam Forum Perniagaan dan Pelaburan Sino-Thailand (Sichuan), juga berkongsi amalan pelaburan Changan Automobile di Thailand kepada syarikat China yang hadir. Beliau menyatakan: "Jenama automotif China telah menjadi kekuatan mutlak pasaran kenderaan tenaga baharu Thailand, ini tidak terlepas daripada sokongan dasar kerajaan Thailand yang kuat dan persekitaran perniagaan yang terbuka. Ditambah pula Thailand mempunyai kumpulan industri automotif ASEAN yang cemerlang, rantaian bekalan komponen dan kelebihan geografi yang ketara, bergantung kepada ganjaran perjanjian perdagangan bebas berganda, boleh menjangkau pasaran stering kanan global dengan cekap, oleh itu juga menjadi sebab penting Changan Automobile memilih Thailand dengan tegas sebagai ibu pejabat wilayah Asia Tenggara dan pangkalan pengeluaran kenderaan tenaga baharu antarabangsa pertama." Beliau menambah: "Changan Automobile akan berpegang pada konsep 'Di Thailand Untuk Thailand, Berakar di Bumi Tempatan', sentiasa memperkukuh operasi ibu pejabat wilayah Asia Pasifik, memperkuat pelan sumber, berusaha menjadi syarikat pelaburan teladan di luar negara di Thailand, bekerjasama dengan syarikat China di Thailand untuk keuntungan bersama dan membincangkan pembangunan jangka panjang."

    April 2026, Changan Automobile China发布了 rangka kerja strategi "1445" dalam Persidangan Pelancaran Strategi Global dan Mesyuarat Rakan Kongsi Global, memperkukuh pelaksanaaan "Pelan Menghimpunkan Ribuan Sungai 2.0", menargetkan sasaran kedudukan dalam 10 teratas automotif global pada 2030. Pelan baru menandakan Changan berpindah dari "keluar negara" kepada "berakar kuat", dari model perdagangan berorientasi eksport, dinaik taraf menjadi operasi global terintegrasi merangkumi pengeluaran, perdagangan, pelaburan, perkhidmatan dan kelestarian. Dalam peta strategi global Changan, Asia Tenggara adalah tumpuan strategik, Thailand juga merupakan hab pengeluaran dan eksport global.

    Changan Automobile mempunyai 164 tahun latar belakang sejarah, 45 tahun pengumpulan pembuatan kereta, adalah wakil penting industri automotif China. Syarikat telah membina sistem penyelidikan dan pembangunan, pengeluaran dan pemasaran merangkumi global, membentuk corak penyelidikan dan pembangunan bersepadu "Enam negara sepuluh lokasi", mempunyai lebih daripada 24,000 kakitangan penyelidikan dan pembangunan dari 31 negara dan wilayah. Pada 2025, jualan global Changan Automobile melebihi 2.913 juta unit,其中 jualan kenderaan tenaga baharu 1.109 juta, jualan luar negara 637,000, jualan pasaran Thailand 16,500, semuanya mencatat rekod setinggi baru.

May 29 to June 7, the 30th Greater Bay Area Auto Show was held at the Shenzhen World Exhibition and Convention Center (Bao'an). Deep Blue Auto showcased 6 star models from its lineup with a grand display

On May 22, Deep Blue Auto officially announced its partnership as the Global Official Partner of the Portuguese National Team. At the announcement event in Lisbon, the capital of Portugal, Deep Blue Auto delivered its global flagship model, Deep Blue S05, to the team, and simultaneously launched the 1,000 km European long-distance test vehicle launch ceremony.

Since 2026, Deep Blue Auto's market momentum has continued to surge. Sales in March and April exceeded 30,000 for two consecutive months, with several mainstay models firmly holding leading positions in their sub-segments. To date, global cumulative deliveries of Deep Blue Auto have exceeded 800,000 vehicles, solidifying its position as the sales champion among central enterprise new energy vehicles. This is not just a report card, but also market recognition of Deep Blue's technology route, providing consumers in the Greater Bay Area with solid confidence in car buying.

The Greater Bay Area is a core market for domestic new energy vehicle consumption and also a strategic area where Deep Blue Auto focuses its layout. At this auto show, Deep Blue Auto not only fully showcased its technical foundation for all-scenario mobility but also introduced exclusive June car buying benefits for Greater Bay Area consumers. By offering real discounts, it lowers the car buying threshold, allowing citizens to visit the show, choose cars, and enjoy major benefits all in one step.

During the event period from May 29 to June 14, users can enjoy extra exclusive gifts in addition to the manufacturer's original basic benefits: placing an order instantly gifts a Sapphire valued at 1,000 yuan on Deep Blue Mall, which can be used to redeem original factory vehicle accessories customized at will. Additionally, car buying users in the Shenzhen region can additionally enjoy the welfare of free compulsory traffic insurance.

Deep Blue S05: Global Best-selling SUV, First Choice for Bay Area Family Travel

As a fashionable flagship product built by Deep Blue Auto for the global market, Deep Blue S05 has achieved dual success in market performance and reputation. Not only has its monthly sales exceeded 10,000 since its launch, but global cumulative sales have exceeded 200,000 units. It has also won multiple international authoritative honors such as the German iF Design Award and Thailand Auto of the Year Award, making it a globally best-selling model that truly lives up to its name. This car is equipped with CATL battery cells and Golden Bell Battery technology across all trims, ensuring maximum safety protection and adapting to Shenzhen's hot and rainy summer climate. The 620 km CLTC ultra-long range is sufficient to meet daily commuting needs. Paired with 3C supercharging technology, the battery can be topped up from 30% to 80% in just 15 minutes, making weekend self-driving trips to surrounding Bay Area cities like Huizhou and Zhuhai stress-free.

Deep Blue L06 Max: Magnetorheological Chassis Support, Hardcore Interpretation of Driving Control Essence

The Deep Blue L06 Max, which focuses on an ultimate driving control experience, thanks to its outstanding product performance, has maintained high sales for two consecutive months and is favored by young users seeking driving pleasure. The model is equipped with a 3 million-level supercar-same magnetorheological chassis, with precise steering and excellent vibration filtering performance. Whether navigating Shenzhen urban main roads or speeding on Pearl River Delta mountain roads, it brings a smooth and effortless driving feeling. The Golden Bell Battery standard across all trims has cumulatively been installed in 700,000 units, maintaining a zero spontaneous combustion record and safeguarding every journey with reliable quality.

New Deep Blue S07 Huawei Qiankun Laser Version: High-End Perception Hardware Made Accessible, Calmly Traversing Complex Road Conditions

The new Deep Blue S07 Huawei Qiankun Laser Version breaks the price barrier of high-end intelligent assisted driving and popularizes high-end laser intelligent assisted driving configurations to mainstream price ranges. The vehicle is equipped with Huawei Qiankun Laser ADS 4 Pro Enhanced Version and All-Dimension Anti-Collision System, capable of calmly coping with Shenzhen Futian CBD rush hour traffic morning and evening, Nanshan Park dense roads, and narrow streets in the old city, etc., complex road conditions. Paired with 630 km CLTC long range and efficient energy replenishment technology, it ensures worry-free range for inter-city travel and comprehensively meets the diverse travel needs of Bay Area users.

Deep Blue S09: Smart Flagship Large 6-Seater, All-Round Capability for Business and Home

Positioned as a flagship large 6-seater SUV, Deep Blue S09 precisely matches the vehicle usage needs of high-net-worth groups in the Bay Area, balancing family outings and business reception in two major scenarios. The vehicle has an all-electric range of 310 km, equipped with 5C supercharging technology, requiring only ten minutes to complete a 30%-80% charge, with energy replenishment efficiency leading the same class. The entire vehicle standardizes Huawei Qiankun Intelligent Driving ADS 4.1 and HarmonyOS Cockpit across all trims, achieving full-dimensional intelligence in driving assistance and human-vehicle interaction. Industry-first middle-row horizontally sliding dual zero-gravity seats and integrated smart mobile center console, paired with variable space modes, whether weekend family camping leisure or business travel picking up and dropping off guests, deliver comfortable and luxurious riding experiences.

Deep Blue L07: Benchmark Smart Family Sedan, Good Companion for Commuters

'Tech Smart Enjoyment Mid-size Sedan' Deep Blue L07 integrates trendsetting design, powerful power, and global intelligence into one. It is a powerhouse in the 150,000 yuan-level sedan market. It is equipped with the new-generation Yuanli Super Integrated Electric Drive and Intelligent Range-Extended System, with abundant power and excellent energy consumption performance. As a sedan in the same price range standardizing Huawei Qiankun Intelligent Driving across all trims, its intelligent driving coverage on highway sections exceeds 99.2%. When driving on inter-city highways like Guangzhou-Shenzhen and Dongguan-Shenzhen, it can effectively alleviate long-distance driving fatigue. Combined with the 20-direction all-dimension anti-collision system, layered protection guards daily commute safety, perfectly fitting the vehicle usage demands of Bay Area commuters.

Deep Blue G318 Worry-Free Crossing Version: Outstanding All-Terrain Capability, Explore Outdoors as You Wish

Deep Blue G318 Worry-Free Crossing Version breaks the boundary between rugged models and city vehicles, capable of handling outdoor crossing and also adapting to city commuting. The vehicle is equipped with dual motor real four-wheel drive, two mechanical differential locks, and an all-terrain driving system, with outstanding passability and trapped vehicle recovery capability, easily conquering complex road conditions such as northern Guangdong mountain areas and outdoor wilderness. And the same class's unique air suspension, CDC damping, and active magic carpet system also allows the vehicle to maintain smooth and comfortable driving on city roads. Whether it's a weekend team hiking and crossing to the East-West Chong coastline or a long holiday long-distance self-driving, this model can accompany throughout and unlock diversified travel fun.

Currently at the golden period for mid-year car buying. Whether preferring sports driving control, intelligent technology, home practicality, or outdoor off-roading, you can find an adapted solution here. Welcome to visit Shenzhen World Exhibition and Convention Center (Bao'an) Deep Blue Auto Booth 7-09 to experience the hardcore strength of the entire series of models up close, seize the good opportunity for car buying, and start a brand new smart travel life.

With the World Cup hype approaching, a powerful alliance crossing mountains and seas has written a new footnote in China's automotive globalization journey. Late at night on May 22 Beijing Time, Changan Automobile officially formed a global strategic partnership with the Portugal Football Association, becoming the global official partner of the Portugal National Team. This peak meeting between a Chinese car company and a top European football club is not only a cross-border resonance between sports IPs and car brands, but also a firm practice of Changan Automobile anchoring the globalization track, deeply cultivating the overseas market, and pushing China's smart manufacturing to sail the world.

With the global automotive industry competition entering a deep-water zone, the globalization of Chinese car companies has upgraded from simple product trade to a deep output of brand value and cultural concepts. As a new central enterprise card for China's automotive industry, Changan Automobile firmly promotes global layout with the strategic vision of "No Overseas, No Changan". This partnership with the Portugal National Team is precisely the key move to leverage top resources, break cognitive barriers, and achieve the leap from "product going overseas" to "value going overseas", demonstrating the hard power and grand vision of China's smart manufacturing going to the world.

In the second half of globalization competition, simple product output has become difficult to break the inherent cognition of overseas markets towards Chinese brands. Changan Automobile targets football, this global common cultural language, choosing strategic cooperation with the European football powerhouse Portugal National Team, which can be described as a differentiated move to precisely break the situation. The Portugal National Team boasts world-class stars such as Cristiano Ronaldo, possessing a massive fan base in Europe, Latin America, and globally. Its top football IP's global influence and world-class value endorsement build a bridge for Changan Automobile to efficiently reach global audiences.

On the eve of the 2026 World Cup, Changan Automobile became the first Chinese car company to partner with a top European football national team. This move stepped out of traditional marketing dimensions, extending brand reach deeply into European core markets and radiation areas. At the event site, both parties jointly released the branded film "Sounds like Changan", successfully completing the first overseas delivery of the Deep Blue S05 plug-in hybrid model (PHEV) in Europe. Meanwhile, Changan Automobile also officially started the long-distance European testing of relevant PHEV models, comprehensively testing the vehicle's long range, fast charging, low energy consumption, and durability. With this opportunity, Changan Automobile not only achieved a leap in brand exposure but also used sportsmanship as a bond to break stereotypes of Chinese car brands in the overseas market, allowing global users to have a new understanding of Changan Automobile's brand value amidst the passion and struggle of football, paving the way for subsequent market deepening.

As a new central enterprise, Changan Automobile actively responds to the national call for high-level opening up. Its globalization journey has long surpassed the primary stage of "selling cars overseas", but upgraded to a deep value fusion of "integrating locally, resonating in value". The spirit of team collaboration and never giving up contained in football highly matches Changan Automobile's persistent pursuit in technology R&D and quality polishing. Both sides joined hands to realize a peak meeting between a first-class enterprise and a first-class team.

This spiritual resonance is a vivid practice of Changan Automobile from "going out" to "going in". Relying on the advantages of the new central enterprise platform, Changan efficiently integrates global resources, with Blue Whale Supercharging Hybrid and Tianzhu Intelligent System as core technical support, creating a global product matrix combining quality and strength. In 2025, Changan's overseas sales reached 637,000 units, a year-on-year increase of 18.85%, accounting for over 20% of total sales; overseas deliveries in April 2026 surged by 69.9% year-on-year, leading the industry in growth rate. Behind the bright results lies the responsibility and commitment of Changan as a central enterprise. Changan Automobile can not only export quality products but also convey the spiritual power of Chinese brands moving upwards and towards newness, becoming a core card for China's automotive industry going global.

For Changan Automobile, signing the Portugal National Team is just an important part of its grand global landscape. Guided by the "Broad As the Sea" Plan 2.0, Changan adheres to the four major principles of "Long-term, Localization, Systematic, ESG Construction Integration", building a "152" global layout, promoting the transformation of globalization from a product trade-dominated model to a comprehensive model covering manufacturing, trade, investment, service, and ESG construction.

In terms of market and capacity layout, Changan's global sales network covers 118 countries and regions, with 1,124 overseas sales outlets; 22 overseas manufacturing bases have been built, with the Thailand Rayong New Energy Factory and Brazil Factory successively putting into production, adapting to local needs locally and practicing the concept of "In the Local, For the Local". At the product level, 41 car models have been launched cumulatively, covering fuel, pure electric, and plug-in hybrid categories. Deep Blue S05 and other models have been exported to Europe in batches, gaining widespread recognition from the international market.

Zoom In

Looking towards the future, Changan's goal is clear and firm: By 2030, overseas sales will double to 1.5 million units, striving for 1.8 million units, aiming to rank among the global automotive brand TOP10, and enter the regional world brand TOP5 in the Europe and Asia market. From the green field to the global track, Changan Automobile, with an open posture, central enterprise responsibility, and pragmatic courage, continues to broaden the boundaries of Chinese cars going overseas, letting the figure of China's smart manufacturing gallop globally, and letting the strength of Chinese cars resonate across the world. (End)