6 Ogos, Deep Blue S05 baharu dilancarkan. Lima model kereta, harga promosi terhad dari 115,900 hingga 144,900 yuan.

Pemain Olimpik He Kexin berdiri di pentas pelancaran, menyokong kereta ini sebagai pemilik. Namun apa yang benar-benar diingat orang tentang kereta ini, bukan wakil jualan, tetapi satu set angka:「15†L2-3」, iaitu satu LiDAR, dua cip Horizon J6M, algoritma hujung-ke-hujung satu bahagian, cip kabin 3nm tahap kereta, suspens adaptif variatif FSD+HRS, semua ini dimasukkan ke dalam kereta berharga kurang dari 150,000 yuan.

Satu tahun lalu, spesifikasi ini hanya milik model flagship melebihi 250,000 yuan, kini Deep Blue S05 baharu, membungkus teknologi yang pernah milik kereta kelas tinggi sekali gus dimasukkan ke dalam harga pasaran utama.

Memandu Cerdas, sedang berubah dari "pilihan" kepada "piawai"

Kad terkuat Deep Blue S05 baharu ialah sistem bantuan pemanduan pintar Tiandu Navigation. 27 sensor pengesan pada keseluruhan kenderaan, termasuk 1 LiDAR, dua cip Horizon J6M menyediakan 256TOPS kuasa pengiraan, menjalankan algoritma hujung-ke-hujung satu bahagian.

Apa perbezaan antara algoritma hujung-ke-hujung dan pemanduan pintar tradisional? Sistem tradisional bergantung jurutera menulis peraturan, algoritma hujung-ke-hujung membolehkan kereta belajar strategi pemanduan terus daripada data sensor, dari "pelaksanaan mesin" kepada "keputusan berasaskan manusia". Lebih daripada 90 fungsi bantuan navigasi, menutupi 99% keadaan jalan frekuensi tinggi harian. Yang lebih bernilai ialah bantuan jelajah semua skenario, tidak memerlukan peta ketepatan tinggi, kawasan taman, jalan kampung juga boleh cari jalan sendiri.

Kabin juga tidak kurang hebat, cip kabin tahap kereta 3nm, pertama kali membolehkan cip kenderaan dan cip telefon pintar gantian menggunakan proses yang sama, industri secara umum masih menggunakan 7nm atau proses yang lebih terbelakang, disepadukan dengan skrin matahari 15.6 inci 2.5K, sistem bunyi 18 pembebas, navigasi realiti menyepadukan empat imej, kabin ini diletakkan dalam peringkat 150,000, memang agak "melampaui silibus".

Dalam aspek papan bawah, semua model dilengkapi secara piawai suspens adaptif variatif tahap lanjut FSD+HRS. FSD mengatur kekakuan diding secara masa nyata, HRS menggunakan penyesuai pusingan hidraulik untuk menghilangkan gegaran halus, apabila memandu sebenarnya: tidak menunduk masa membasmi, tidak mengguling masa pusing, tidak bergetar di jalan buruk.

Julat menawarkan dua versi 520km dan 620km, pecut 0-100 dalam 6.28 saat, semua model dilengkapi secara piawai pengecasan super 3C, cas 30% hingga 80% hanya ambil 15 minit, kos cas di rumah 6 sen per km. Bateri menggunakan sel CATL dan bateri Jin Zhong Zhao, 600,000 km penurunan tanpa disedari.

Ruang juga tidak ketinggalan, 2880mm paksi, 100mm lebih panjang daripada pesaing utama tahap sama. 4620mm panjang kereta, 1900mm lebar kereta, saiz kompakt menghasilkan ruang kereta sederhana, 159L kotak hadapan, 492L kotak belakang dua lapisan, 37 tempat penyimpanan pada seluruh kereta, kerusi belakang boleh silang kaki, keluarga lima orang pergi keluar tidak sesak.

Pasar SUV peringkat 150,000, sedang menyusun semula

Pasar SUV elektrik tulen kompakt tahun 2026, sudah terpecah kepada dua kubu.

Satu pihak adalah Aion N60, Leapmotor C10 sebagai wakil "pasukan perkakas agresif", memasukkan LiDAR, julat 600km, kerusi graviti sifar sepenuhnya ke dalam senarai konfigurasi. Satu pihak lagi adalah BYD Yuan PLUS, BYD Seal 05 EV sebagai wakil "pasukan stabil pragmatik", bergantung pada kematangan tiga elektrik, rangkaian pos dan nilai simpanan untuk mempertahankan asas.

Deep Blue S05 mengambil jalan ketiga, ia tidak menggugurkan rangka produk asal, tetapi pada formula "ruang besar + julat panjang" yang laris, menaikkan keupayaan memandu pintar ke tahap teraju sama. Cara ini sangat bijak, S05 sudah ada asas baik, 2880mm paksi, 620km julat, pengecasan super 3C. Perubahan model hanya perlu menaik taraf berorientasikan pada tiga titik yang paling banyak dikritik pengguna: perkakas memandu pintar cukup kuat?, cip kabin cukup baru?, suspens penapis getaran cukup halus?

Dengan perbandingan, BYD Yuan PLUS model 2026 630KM Excellence, harga panduan 149,900, tiga elektrik matang, banyak rangkaian, nilai simpanan tinggi, tetapi konfigurasi memandu pintar relatif asas. Aion N60 semua model dilengkapi LiDAR piawai, bahan kabin terdapat kompromi. Deep Blue S05 menggunakan harga permulaan 115,900, membungkus LiDAR, algoritma hujung-ke-hujung, cip kabin 3nm, suspens variatif sekali gus, dalam harga sama, kombinasi ini hampir tiada lawan.

Dan persaingan SUV elektrik tulen peringkat 150,000, sedang berubah dari "julat dan ruang" kepada "memandu pintar dan papan bawah", LiDAR, suspens adaptif konfigurasi yang pernah milik model 300,000, sedang mempercepatkan penurunan. Dalam tempoh tingkap ini, siapa pertama kali membuat pengalaman dan reputasi memandu pintar tahap tinggi kukuh, siapa yang boleh membina kelebihan pandangan awal dalam pasar peringkat 150,000.

Sebuah kereta menopang separuh langit satu jenama

Arti S05 terhadap Deep Blue, jauh lebih daripada sekadar model utama.

Berdasarkan data awam, S05 mewakili sekitar 57% jualan jenama Deep Blue. separuh pertama 2026, jualan bulanan Deep Blue stabil sekitar 30,000 unit, satu kereta S05 menopang separuh kerajaan. Sasaran jualan global Deep Blue 2026 ialah 480,000 unit, di dalamnya 340,000 unit domestik, 140,000 unit luar negara. Sama ada S05 boleh teruskan, dalam banyak cara menentukan sama ada sasaran ini boleh direalisasikan.

Yang lebih penting, Deep Blue sedang mengalami integrasi pada tahap jenama. Changan Motors telah mengumumkan, akan melaksanakan integrasi strategik terhadap jenama Avatr dan Deep Blue, dijangka selesai pada akhir 2026. Selepas integrasi, Deep Blue menggali dalam pasaran utama energi baru 150,000-300,000 yuan, sasaran jualan 2030 ialah 1 juta unit. Deep Blue adalah "pasukan perintis" Changan dalam pasaran elektrik utama, S05 adalah pisau paling tajam dalam tangan pasukan perintis ini.

Sementara itu, Deep Blue S05 juga merupakan pelopor rancangan Changan "Laut Menerima 100 Sungai" 2.0. Kereta baru pertama yang keluar dari loji Rayong Thailand ialah Deep Blue S05 versi stereng kanan. Kini telah masuk ke 73 negara dan wilayah di dunia. Ini bukan kereta baru dari sifar, tetapi produk yang telah disahkan di pasaran global.

Penulisan di akhir

Pelancaran Deep Blue S05 baharu, dari permukaan nampak sekali perubahan model produk, pada hakikatnya ialah Deep Blue dalam satu strategi mengambil tempat dalam gelombang kesamarataan memandu pintar.

Kos LiDAR sedang menurun dengan cepat, algoritma hujung-ke-hujung sedang menjadi piawai industri bukan hanya kebolehan tunggal. Hari ini dilihat konfigurasi "melampaui silibus", enam bulan kemudian mungkin kad masuk. Apa yang Deep Blue S05 lakukan, ialah sebelum tempoh tingkap ditutup, menurunkan ambang pengalaman memandu pintar tahap tinggi ke tahap paling rendah, membolehkan lebih ramai orang menggunakan harga utama untuk mengalami teknologi melampaui tahap.

Bukan pertahanan ini, tetapi serangan, menggunakan model kereta laris jualan bulanan melebihi 10,000, untuk mendefinisikan semula apa yang patut dimiliki SUV peringkat 150,000. Apabila LiDAR, algoritma hujung-ke-hujung, cip kabin 3nm berubah dari eksklusif kelas tinggi kepada piawai utama, seluruh nilai industri titik jangkar sedang ditulis semula.

Recently, Deep Blue Automobile officially announced the newly upgraded Deep Blue S05.

As a star model that has already garnered over 240,000 users globally and has won the sales champion in its sub-segment for consecutive months, S05's new launch is obviously not just a routine product iteration.

In the 2026 Chinese New Energy market where competition has reached a fever pitch, how does a "hit" model maintain vitality? The upgrade logic of Deep Blue S05 might provide an answer worth pondering. The significance of this car has long surpassed the product itself — it serves as a key move for Deep Blue Automobile to transition from a "hit" to an "evergreen star," and a crucial stabilizing factor for Changan Automobile during the strategic integration window of its new energy sector.

From Functional to Eye-Catching

Looking back at the current Deep Blue S05, the key to its success lies in precise positioning — within a price range of 119,900 to 149,900 RMB, it precisely targeted the pain points of young family users with its dual power layout of pure electric + extended range, a 2880mm extra-long wheelbase, and the driving pleasure of rear-wheel drive. The monthly sales have stably exceeded 10,000 since its launch, which is enough to prove the success of its product definition.

The core logic behind the upgrade of the all-new Deep Blue S05 can be summarized in one sentence: building on existing advantages, patch the "intelligence" weakness and extend the "design" strength.

Intelligent driving is the most notable change in this upgrade. The new car is equipped with a LiDAR for the first time, paired with the upgraded driving assistance "Little Blue Light", achieving a qualitative leap in perception hardware. In the 100,000 to 150,000 RMB compact SUV market, the inclusion of LiDAR is currently still a scarce configuration. Deep Blue S05's move, in essence, substantially lowers the hardware threshold for high-level intelligent driving, allowing more mainstream users to enjoy more precise risk prediction and a more reassuring driving assistance experience. This is not only an improvement in product power but also a substantial implementation of the "technology for everyone" concept.

On the design front, the new S05 continues the brand's core concept of "Symbiotic Aesthetics" and deepens the interpretation of the "Interstellar Wings" design language. The closed front grille combined with slender light groups and "Deep Blue Eyes" petal lights further enhances recognition. The retention and optimization of youthful configurations such as frameless doors, semi-hidden door handles, and a 1.9㎡ panoramic sunroof continue to strengthen its "Trendy Electric SUV" product tag.

Inside, the new "Floating Starship" design language brings a more technological cockpit atmosphere. The 256-color floating surround ambient light supports rhythm with scenario modes. The combination of a large floating central control screen and HUD Head-Up Display further enhances the immersion of human-vehicle interaction. And the spacious rear space brought by the 2880mm wheelbase, combined with the storage combination of a 492L double-layer trunk and 159L front trunk, keeps this compact SUV competitively superior in terms of practicality.

In terms of power, the new car continues to offer dual power choices of pure electric and extended range. The pure electric version is equipped with a 272 hp rear single motor, offering two CLTC range versions of 520km and 620km; the extended range version has a CLTC pure electric range of 215km, with a comprehensive range reaching 1310km. It is worth noting that the CATL "Golden Bell" battery pack and 3C super fast charging technology adopted by the new car are at the leading level in their class in terms of energy replenishment efficiency and battery safety.

From "Hit" to "Evergreen", S05 is Critical for Deep Blue

The launch of the all-new Deep Blue S05 coincides with a key node in the development of the Deep Blue brand.

From sales data perspective, Deep Blue Automobile's cumulative global sales for the first half of 2026 have reached 164,156 units, a year-on-year increase of 14.6%, among which the monthly sales in June reached 33,625 units, breaking through the 30,000 unit threshold for 4 consecutive months. The overseas market performance was particularly bright, with cumulative overseas sales of 35,795 units in the first half of the year, a year-on-year increase of 141%. As for the Deep Blue S05 model alone, global sales in June reached 18,369 units, accounting for more than half of the brand's total sales, making it the undisputed "sales supporter" of Deep Blue.

For any car brand, excessive reliance on a single model is both glory and risk. Deep Blue Automobile clearly realizes this — models like L06 and S07 are growing rapidly, but S05's position as the brand's "basic floor" is hard to shake in the short term. The launch of the new S05 is precisely to consolidate this basic floor: through the integration of LiDAR and design iteration, ensuring this model which has already proven itself does not fall behind in the wave of intelligence, while maintaining a leading advantage over competitors.

From a brand positioning perspective, Deep Blue has always emphasized the brand tone of "Young, Tech, Sports". The simultaneous upgrades of the new S05 in appearance, interior, and intelligence dimensions resonate deeply with this tone. It is not only the best-selling model in the Deep Blue product matrix but also the most direct carrier of brand concepts — allowing young users to enjoy cutting-edge intelligent electric experiences at an affordable price.

From Fighting Alone to Strategic Synergy

Zooming out to the Changan Automobile level, the significance of the all-new Deep Blue S05 is even more profound.

In 2026, Changan Automobile is promoting an important strategic adjustment — strategic integration and coordinated development of Avatr and Deep Blue Automobile. The two brands after integration will form a mid-to-high-end brand group of 1.5 million+ level, among which Deep Blue's goal is annual sales of 1 million units by 2030. In front of this grand goal, Deep Blue needs a core model that is capable enough and durable enough to support the sales base — and S05 is the most suitable candidate for this role.

At the same time, the competitive landscape of the Chinese New Energy market is undergoing profound changes. In the first half of 2026, the pure electric market has entered the stock competition stage, and the extended range track also faces the pressure of structural adjustment. In this macro environment, a model with stable monthly sales exceeding 10,000 and which can maintain product competitiveness through continuous iteration is one whose strategic value cannot be overemphasized. The launch of the new S05 not only provides continuous momentum for Deep Blue's sales growth but also provides important support for the stable operation of the Changan new energy matrix.

More noteworthy is the role of S05 in the global layout. Currently, the Deep Blue S05 has been selling well in 73 countries and regions worldwide and has won international honors such as the German iF Design Award. Deep Blue Automobile has entered more than 110 countries and regions worldwide and established a right-hand drive factory in Thailand. The upgrade of the new S05 will undoubtedly further enhance the competitiveness of this "global car" in the international market, adding an important piece to the puzzle of Changan Automobile's "inclusiveness" global strategy.

Auto Net Review: The launch of the all-new Deep Blue S05, on the surface, looks like a mid-life facelift of a product, but in reality, it is a key step for Deep Blue Automobile to move from "Hit-Driven" to "Systematic Competition". The reduction of LiDAR, the evolution of design, the leap in space — behind these product power upgrades is a complete product definition logic: within the mainstream price range, making the intelligence, design sense, and practicality that users care about most to the extreme.

For Deep Blue Automobile, S05 is the critical stabilizer to stabilize the basic floor; for Changan Automobile, S05 is an important support during the new energy strategic integration period. In this key differentiation period of the industry in 2026, the launch of the all-new Deep Blue S05 might be the most solid step on the road from "Chinese Mainstream" to "Global Home Court" for Deep Blue.

Baru-baru ini, Deep Blue secara rasmi mengumumkan Deep Blue S05 yang telah dinaik taraf sepenuhnya. Sebagai model bintang yang telah mengumpul lebih 240,000 pengguna di seluruh dunia dan menjadi juara jualan dalam segmennya secara berterusan selama beberapa bulan berturut-turut, penampilan semula Deep Blue S05 ini jelas bukan sekadar satu lagi pengulangan produk rutin.

Dalam pasaran tenaga baharu China pada tahun 2026 yang persaingannya telah menjadi sangat sengit, bagaimana sebuah model "produk hits" mengekalkan nyawanya? Logik penambahbaikan Deep Blue S05 mungkin memberikan satu jawapan yang perlu difikirkan dengan mendalam. Dan makna kereta ini, juga telah melampaui produk itu sendiri – ia adalah langkah penting Deep Blue dari "produk hits" menjadi "pohon abadi", dan juga satu batu penyeimbang penting Changan dalam fasa penggabungan strategi tenaga baharu.

Dari Cukup Digunakan ke Menarik Perhatian

Meng回顾了 Deep Blue S05 terkini, kunci kejayaannya terletak pada penentuan lokasi yang tepat – dalam lingkungan harga 119,900 hingga 149,900 Yuan, dengan susun atur kuasa pusingan ganda Penuh Elektrik + Penghamparan, paksi 2,880 mm yang sangat panjang dan keseronokan memandu penggerak belakang, ia tepat memasuki kesakitan pengguna keluarga muda. Sejak pelancaran, jualan purata bulanan stabil memecahkan 10,000, cukup untuk membuktikan kejayaan definisi produknya.

Manakala penambahbaikan Deep Blue S05 yang sepenuhnya, idea teras boleh diringkaskan dalam satu ayat: Di atas kelebihan sedia ada, perbaiki bahagian "kecerdasan" yang merupakan kelemahan, dan regangkan "reka bentuk" yang merupakan kelebihan.

Panduan pemanduan pintar adalah perubahan paling ketara dalam penambahbaikan ini. Kereta baharu kali pertama dipasang dengan LiDAR,配合 peningkatan "Lampu Biru" bantuan pemanduan, pada tahap pengerasan penginderaan telah mencapai lompatan kualiti. Dalam pasaran SUV kompakt pada paras 100,000 hingga 150,000 Yuan, pemasangan LiDAR masih merupakan konfigurasi yang jarang. Langkah Deep Blue S05 ini, pada asasnya menurunkan ambang keras panduan pintar tahap tinggi dengan ketara, membolehkan lebih ramai pengguna arus utama menikmati pengalaman bantuan pemanduan yang lebih tepat dalam menganggar risiko dan lebih tenang. Ini bukan sekadar peningkatan daya produk, tetapi juga satu pelaksanaan substantif terhadap idea "Demokrasi Teknologi".

Pada aras reka bentuk, Deep Blue S05 yang sepenuhnya melanjutkan idea teras "Estetika Simbiosis" jenama, dan mendalami penerapan bahasa reka bentuk "Sayap Antarabintang". Gril hadapan tertutup berpadu dengan kumpulan lampu nipis dan "Mata Deep Blue" lampu kelopak, daya dikenal pasti meningkat. Pintu tanpa bingkai, pemegang pintu separa tersembunyi, dan tetingkap langit 1.9 m² yang menyertai dan dioptimumkan pada konfigurasi gaya muda, terus memperkukuh label produk "SUV Elektrik Gaya".

Pada aras dalaman, bahasa reka bentuk Deep Blue "Kapal Angkasa Mengambang" yang baharu membawa suasana kabin yang lebih berasaskan teknologi. Lampu suasana 256 warna yang menyertai dan memeluk menyokong pergerakan mengikut mod situasi, paduan skrin kawalan tengah mengambang saiz besar dengan paparan HUD, terus memperkuat imersi interaksi manusia-kenderaan. Manakala ruang belakang yang luas yang dibawa oleh paksi 2,880 mm, kompartmen simpanan 492 L di belakang dengan 159 L di hadapan, menjadikan SUV kompakt ini masih mengekalkan daya saing tahap yang melampaui pada aras kegunaan.

Pada aras kuasa, kereta baharu terus menyediakan pilihan kuasa Penuh Elektrik dan Penghamparan. Versi Penuh Elektrik dipasang dengan motor belakang tunggal 272 hp, menyediakan dua versi jarak tempuh CLTC 520 km dan 620 km; versi Penghamparan jarak tempuh Penuh Elektrik CLTC 215 km, jarak tempuh komprehensif mencapai 1,310 km. Perlu diperhatikan, kumpulan bateri CATL Jin Zhong Zhao yang dipasang pada kereta baharu dan teknologi cas pantas super 3C, pada aras kecekapan cas semula dan keselamatan bateri adalah pada tahap teratas dalam segmen yang sama.

Dari "Produk Hits" ke "Pohon Abadi", S05 Sangat Penting bagi Deep Blue

Penampilan Deep Blue S05 yang sepenuhnya, tepat pada titik penting pembangunan jenama Deep Blue.

Dari data jualan, Deep Blue pada separuh tahun 2026 secara global mengumpul jualan sebanyak 164,156 unit, meningkat 14.6% tahun ke tahun,其中 33,625 unit pada Jun tunggal, secara berterusan 4 bulan memecahkan barisan 30,000 unit. Prestasi pasaran luar negara sangat cemerlang, separuh tahun jualan luar negara mengumpul 35,795 unit, meningkat 141%. Manakala satu model Deep Blue S05, jualan global Jun pun sudah mencapai 18,369 unit, melebihi separuh daripada jumlah jualan jenama, adalah "pemegang jualan" Deep Blue yang tidak dapat disangkal.

Bagi mana-mana jenama kereta, kebergantungan yang terlalu tinggi pada satu model sama ada merupakan kehormatan atau risiko. Deep Blue jelas sedar akan perkara ini – model seperti L06, S07 sedang berkembang pesat, tetapi kedudukan Deep Blue S05 sebagai "tapak asas" jenama sukar diganggu dalam masa terdekat. Pelancaran Deep Blue S05 yang sepenuhnya, adalah untuk mengukuhkan tapak asas ini: Melalui pemasangan LiDAR dan pengulangan reka bentuk, membolehkan model yang telah membuktikan diri ini tidak ketinggalan dalam gelombang kecerdasan, terus mengekalkan kelebihan terhadap pesaing.

Dari pandangan penjenamaan, Deep Blue sentiasa menekankan penjenamaan "Muda, Teknologi, Sukan". Deep Blue S05 yang sepenuhnya, pada tiga dimensi luaran, dalaman, dan kecerdasan yang penambahbaikan secara serentak, tepat dengan penjenamaan ini membentuk gema mendalam. Ia bukan sahaja model paling laris dalam matriks produk Deep Blue, tetapi juga pembawa langsung理念 jenama – membolehkan pengguna muda menikmati pengalaman电动 pintar terbaharu dengan harga yang boleh dijangkau.

Dari Berdiri Sendiri ke Kerjasama Strategik

Tarik pandangan ke aras Changan, makna Deep Blue S05 yang sepenuhnya lebih mendalam.

Tahun 2026, Changan sedang melancarkan satu penyesuaian strategi penting – penggabungan strategik dan kerjasama bersama Avatr dan Deep Blue. Dua jenama selepas penggabungan akan membentuk kumpulan jenama sederhana-tinggi 1.5 juta+ unit, di mana Deep Blue target adalah 1 juta unit jualan tahunan tahun 2030. Dalam matlamat besar ini, Deep Blue memerlukan satu model teras yang cukup hebat dan cukup tahan lama untuk menyokong tapak jualan – dan Deep Blue S05 adalah pilihan yang paling sesuai untuk peranan ini.

Sementara itu,格局 persaingan pasaran tenaga baharu China sedang berubah secara mendalam. Separuh tahun 2026, pasaran Penuh Elektrik telah memasuki fasa persaingan存量, laluan Penghamparan juga menghadapi tekanan penyesuaian struktur. Dalam persekitaran sedemikian, satu model yang jualan bulanan stabil melebihi 10,000 unit dan mampu mengekalkan daya saing produk melalui penambahbaikan berterusan, nilainya strategik tidak boleh ditekankan terlalu banyak. Pelancaran Deep Blue S05 yang sepenuhnya, bukan sahaja menyediakan tenaga berterusan untuk pertumbuhan jualan Deep Blue, tetapi juga menyediakan sokongan penting untuk operasi stabil matriks tenaga baharu Changan.

Lebih menarik adalah peranan Deep Blue S05 dalam layout global. Kini Deep Blue S05 telah terjual di 73 negara dan wilayah seluruh dunia, dan telah merangkul anugerah antarabangsa seperti Anugerah Reka Bentuk iF Jerman. Deep Blue telah memasuki lebih 110 negara dan wilayah di seluruh dunia, di Thailand telah menempatkan kilang kereta stereng kanan. Penambahbaikan Deep Blue S05 yang sepenuhnya, sememangnya akan进一步提升 daya saing model "Kereta Global" ini di pasaran antarabangsa, menambah satu kepingan penting pada strategi globalisasi "Menerima Segala Sungai" Changan.

Ulasan Automobil: Penampilan Deep Blue S05 yang sepenuhnya, secara permukaannya nampak seperti pengubahsuaian pertengahan produk, sebenarnya adalah langkah penting Deep Blue dari "pemacu produk hits" menuju ke "persaingan berstruktur". Penurunan LiDAR, evolusi reka bentuk, dan ruang yang melampaui – di sebalik penambahbaikan daya produk ini, adalah satu logik definisi produk yang lengkap: Dalam lingkungan harga arus utama, buat kecerdasan, rasa reka bentuk dan kegunaan yang paling diutamakan pengguna menjadi maksimum.

Bagi Deep Blue, Deep Blue S05 adalah penstabil utama untuk mengukuhkan tapak asas; Bagi Changan, Deep Blue S05 adalah sokongan penting dalam fasa penggabungan strategi tenaga baharu. Dalam fasa pembezaan kritikal industri tahun 2026 ini, penampilan Deep Blue S05 yang sepenuhnya, mungkin adalah langkah yang paling kukuh Deep Blue dalam perjalanan dari "Arus Utama China" menuju ke "Pemain Utama Global".

    18 Julai 2026, dijemput oleh Majlis Penggalakan Pelaburan Thailand (BOI), Changan Automobile sebagai satu-satunya jenama automotif China yang dijemput di Thailand, telah menyertai Forum Perniagaan dan Pelaburan Sino-Thailand (Sichuan) 2026 dan upacara penyentuhan papan nama Pejabat Promosi Pelaburan Kedutaan Besar Thailand di Chengdu. Pengerusi Changan Automobile, Zhu Huarong telah hadir dan mengadakan perbincangan dengan Perdana Menteri Thailand, Anutin. Pada masa perayaan 51 tahun hubungan diplomatik Sino-Thailand, di bawah bingkai memperkukuh hubungan kemitraan strategik menyeluruh Sino-Thailand, Changan Automobile akan sentiasa memperkukuh pasaran Thailand, mengimport teknologi terdepan dan sistem pengurusan, untuk memberi sumbangan kepada pembangunan ekonomi Thailand. Timbalan Presiden Changan Automobile, Wang Hui; Pengarah Urusan Bahagian Asia Tenggara Changan Automobile, Deng Zhitao dan lain-lain telah menyertai aktiviti berkaitan.

    Tuan Zhu Huarong telah memperkenalkan hasil pembangunan Changan Automobile selama tiga tahun di Thailand kepada Perdana Menteri Thailand, Anutin, Naik Perdana Menteri Thailand dan Menteri Kewangan, Einyi serta Setiausaha Agung Majlis Penggalakan Pelaburan Thailand, Nali. Beliau menyatakan: "Sejak Changan Automobile memasuki pasaran Thailand pada 2023, kami telah berpegang teguh pada konsep pembangunan 'Di Thailand Untuk Thailand', sentiasa mengasah pelan pemuliharaan tempatan. Sehingga kini, jualan kenderaan lengkap terkumpul telah melebihi 41,000 unit, sumbangan cukai lebih daripada 1.6 bilion Baht, mengupah lebih daripada 1,900 pekerja tempatan Thailand, kadar pemuliharaan bakat hampir 90%. Pelancaran secara berperingkat model Deep Blue S05, Avatr 07, Changan Qiyuan Q05, jumlah 13 model kenderaan tenaga baharu, menjangkau sepenuhnya pasaran bawah utama Thailand. Jumlah pelaburan keseluruhan kira-kira 9 bilion Baht Pabrik Rayong — pangkalan pengeluaran kenderaan lengkap tenaga baharu antarabangsa pertama Changan Automobile — telah beroperasi. Kedua-dua produk Deep Blue S05 dan Changan Qiyuan Q05 bukan sahaja telah mencapai pengeluaran tempatan, tetapi juga telah dieksport ke 18 negara seperti Indonesia, Singapura, Australia. Mengaitkan lebih daripada 40 syarikat komponen Thailand, mengimport 10 syarikat komponen utama ke Thailand untuk membina kilang, memacu pembangunan bersama rantaian industri tenaga baharu Thailand."

    "Thailand akan menjadi ibu pejabat wilayah Asia Pasifik dan pusat pengeluaran global penting Changan Automobile." Tuan Zhu Huarong menegaskan semula kepentingan Thailand terhadap pembangunan globalisasi Changan, dan berkongsi lagi pelan syarikat di Thailand, "Merancang pasaran Thailand pada 2030 jualan tahunan melebihi 70,000 unit, menduduki tempat kedua jenama China, tempat keempat industri; dari segi layout keupayaan pengeluaran, pada 2028 memulakan kajian perbincangan pengembangkan fasa kedua Pabrik Rayong; dari segi pelaburan industri, merancang menubuhkan pusat penyelidikan dan pembangunan wilayah, pada 2028 kadar tempatan melebihi 60%; dari segi pembinaan bakat, pada 2030, saiz pekerja Thailand mencapai 3,000 orang, kadar tempatan melebihi 90%."

    Perdana Menteri Anutin mengucapkan terima kasih kepada Changan Automobile yang melabur Thailand jangka panjang, dan menyatakan pengiktirafan tinggi terhadap Changan memilih Thailand sebagai pangkalan pengeluaran kenderaan lengkap antarabangsa pertama Changan Group. Kerajaan Thailand percaya, Changan Automobile adalah rakan kongsi penting yang menggerakkan industri kenderaan tenaga baharu Thailand, dan menekankan kerajaan akan melalui dasar berkaitan, memberi sokongan kukuh untuk pembangunan syarikat dan pencapaian strategi global, membantu Changan Automobile mencapai sasaran kedudukan dalam 10 teratas jenama automotif global di Thailand pada 2030. Selain itu, Anutin juga menyatakan, Thailand akan terus menyempurnakan infrastruktur industri automotif, selain daripada terus meningkatkan kecekapan pengangkutan logistik, juga akan memberi tumpuan memperkukuh latihan bakat industri dan keupayaan penyelidikan dan pembangunan.

    Sebagai wakil pelaburan dijemput di Thailand, Timbalan Pengarah Urusan Bahagian Asia Tenggara Changan Automobile, Tuan Wu Xiaokang dalam Forum Perniagaan dan Pelaburan Sino-Thailand (Sichuan), juga berkongsi amalan pelaburan Changan Automobile di Thailand kepada syarikat China yang hadir. Beliau menyatakan: "Jenama automotif China telah menjadi kekuatan mutlak pasaran kenderaan tenaga baharu Thailand, ini tidak terlepas daripada sokongan dasar kerajaan Thailand yang kuat dan persekitaran perniagaan yang terbuka. Ditambah pula Thailand mempunyai kumpulan industri automotif ASEAN yang cemerlang, rantaian bekalan komponen dan kelebihan geografi yang ketara, bergantung kepada ganjaran perjanjian perdagangan bebas berganda, boleh menjangkau pasaran stering kanan global dengan cekap, oleh itu juga menjadi sebab penting Changan Automobile memilih Thailand dengan tegas sebagai ibu pejabat wilayah Asia Tenggara dan pangkalan pengeluaran kenderaan tenaga baharu antarabangsa pertama." Beliau menambah: "Changan Automobile akan berpegang pada konsep 'Di Thailand Untuk Thailand, Berakar di Bumi Tempatan', sentiasa memperkukuh operasi ibu pejabat wilayah Asia Pasifik, memperkuat pelan sumber, berusaha menjadi syarikat pelaburan teladan di luar negara di Thailand, bekerjasama dengan syarikat China di Thailand untuk keuntungan bersama dan membincangkan pembangunan jangka panjang."

    April 2026, Changan Automobile China发布了 rangka kerja strategi "1445" dalam Persidangan Pelancaran Strategi Global dan Mesyuarat Rakan Kongsi Global, memperkukuh pelaksanaaan "Pelan Menghimpunkan Ribuan Sungai 2.0", menargetkan sasaran kedudukan dalam 10 teratas automotif global pada 2030. Pelan baru menandakan Changan berpindah dari "keluar negara" kepada "berakar kuat", dari model perdagangan berorientasi eksport, dinaik taraf menjadi operasi global terintegrasi merangkumi pengeluaran, perdagangan, pelaburan, perkhidmatan dan kelestarian. Dalam peta strategi global Changan, Asia Tenggara adalah tumpuan strategik, Thailand juga merupakan hab pengeluaran dan eksport global.

    Changan Automobile mempunyai 164 tahun latar belakang sejarah, 45 tahun pengumpulan pembuatan kereta, adalah wakil penting industri automotif China. Syarikat telah membina sistem penyelidikan dan pembangunan, pengeluaran dan pemasaran merangkumi global, membentuk corak penyelidikan dan pembangunan bersepadu "Enam negara sepuluh lokasi", mempunyai lebih daripada 24,000 kakitangan penyelidikan dan pembangunan dari 31 negara dan wilayah. Pada 2025, jualan global Changan Automobile melebihi 2.913 juta unit,其中 jualan kenderaan tenaga baharu 1.109 juta, jualan luar negara 637,000, jualan pasaran Thailand 16,500, semuanya mencatat rekod setinggi baru.

May 29 to June 7, the 30th Greater Bay Area Auto Show was held at the Shenzhen World Exhibition and Convention Center (Bao'an). Deep Blue Auto showcased 6 star models from its lineup with a grand display

On May 22, Deep Blue Auto officially announced its partnership as the Global Official Partner of the Portuguese National Team. At the announcement event in Lisbon, the capital of Portugal, Deep Blue Auto delivered its global flagship model, Deep Blue S05, to the team, and simultaneously launched the 1,000 km European long-distance test vehicle launch ceremony.

Since 2026, Deep Blue Auto's market momentum has continued to surge. Sales in March and April exceeded 30,000 for two consecutive months, with several mainstay models firmly holding leading positions in their sub-segments. To date, global cumulative deliveries of Deep Blue Auto have exceeded 800,000 vehicles, solidifying its position as the sales champion among central enterprise new energy vehicles. This is not just a report card, but also market recognition of Deep Blue's technology route, providing consumers in the Greater Bay Area with solid confidence in car buying.

The Greater Bay Area is a core market for domestic new energy vehicle consumption and also a strategic area where Deep Blue Auto focuses its layout. At this auto show, Deep Blue Auto not only fully showcased its technical foundation for all-scenario mobility but also introduced exclusive June car buying benefits for Greater Bay Area consumers. By offering real discounts, it lowers the car buying threshold, allowing citizens to visit the show, choose cars, and enjoy major benefits all in one step.

During the event period from May 29 to June 14, users can enjoy extra exclusive gifts in addition to the manufacturer's original basic benefits: placing an order instantly gifts a Sapphire valued at 1,000 yuan on Deep Blue Mall, which can be used to redeem original factory vehicle accessories customized at will. Additionally, car buying users in the Shenzhen region can additionally enjoy the welfare of free compulsory traffic insurance.

Deep Blue S05: Global Best-selling SUV, First Choice for Bay Area Family Travel

As a fashionable flagship product built by Deep Blue Auto for the global market, Deep Blue S05 has achieved dual success in market performance and reputation. Not only has its monthly sales exceeded 10,000 since its launch, but global cumulative sales have exceeded 200,000 units. It has also won multiple international authoritative honors such as the German iF Design Award and Thailand Auto of the Year Award, making it a globally best-selling model that truly lives up to its name. This car is equipped with CATL battery cells and Golden Bell Battery technology across all trims, ensuring maximum safety protection and adapting to Shenzhen's hot and rainy summer climate. The 620 km CLTC ultra-long range is sufficient to meet daily commuting needs. Paired with 3C supercharging technology, the battery can be topped up from 30% to 80% in just 15 minutes, making weekend self-driving trips to surrounding Bay Area cities like Huizhou and Zhuhai stress-free.

Deep Blue L06 Max: Magnetorheological Chassis Support, Hardcore Interpretation of Driving Control Essence

The Deep Blue L06 Max, which focuses on an ultimate driving control experience, thanks to its outstanding product performance, has maintained high sales for two consecutive months and is favored by young users seeking driving pleasure. The model is equipped with a 3 million-level supercar-same magnetorheological chassis, with precise steering and excellent vibration filtering performance. Whether navigating Shenzhen urban main roads or speeding on Pearl River Delta mountain roads, it brings a smooth and effortless driving feeling. The Golden Bell Battery standard across all trims has cumulatively been installed in 700,000 units, maintaining a zero spontaneous combustion record and safeguarding every journey with reliable quality.

New Deep Blue S07 Huawei Qiankun Laser Version: High-End Perception Hardware Made Accessible, Calmly Traversing Complex Road Conditions

The new Deep Blue S07 Huawei Qiankun Laser Version breaks the price barrier of high-end intelligent assisted driving and popularizes high-end laser intelligent assisted driving configurations to mainstream price ranges. The vehicle is equipped with Huawei Qiankun Laser ADS 4 Pro Enhanced Version and All-Dimension Anti-Collision System, capable of calmly coping with Shenzhen Futian CBD rush hour traffic morning and evening, Nanshan Park dense roads, and narrow streets in the old city, etc., complex road conditions. Paired with 630 km CLTC long range and efficient energy replenishment technology, it ensures worry-free range for inter-city travel and comprehensively meets the diverse travel needs of Bay Area users.

Deep Blue S09: Smart Flagship Large 6-Seater, All-Round Capability for Business and Home

Positioned as a flagship large 6-seater SUV, Deep Blue S09 precisely matches the vehicle usage needs of high-net-worth groups in the Bay Area, balancing family outings and business reception in two major scenarios. The vehicle has an all-electric range of 310 km, equipped with 5C supercharging technology, requiring only ten minutes to complete a 30%-80% charge, with energy replenishment efficiency leading the same class. The entire vehicle standardizes Huawei Qiankun Intelligent Driving ADS 4.1 and HarmonyOS Cockpit across all trims, achieving full-dimensional intelligence in driving assistance and human-vehicle interaction. Industry-first middle-row horizontally sliding dual zero-gravity seats and integrated smart mobile center console, paired with variable space modes, whether weekend family camping leisure or business travel picking up and dropping off guests, deliver comfortable and luxurious riding experiences.

Deep Blue L07: Benchmark Smart Family Sedan, Good Companion for Commuters

'Tech Smart Enjoyment Mid-size Sedan' Deep Blue L07 integrates trendsetting design, powerful power, and global intelligence into one. It is a powerhouse in the 150,000 yuan-level sedan market. It is equipped with the new-generation Yuanli Super Integrated Electric Drive and Intelligent Range-Extended System, with abundant power and excellent energy consumption performance. As a sedan in the same price range standardizing Huawei Qiankun Intelligent Driving across all trims, its intelligent driving coverage on highway sections exceeds 99.2%. When driving on inter-city highways like Guangzhou-Shenzhen and Dongguan-Shenzhen, it can effectively alleviate long-distance driving fatigue. Combined with the 20-direction all-dimension anti-collision system, layered protection guards daily commute safety, perfectly fitting the vehicle usage demands of Bay Area commuters.

Deep Blue G318 Worry-Free Crossing Version: Outstanding All-Terrain Capability, Explore Outdoors as You Wish

Deep Blue G318 Worry-Free Crossing Version breaks the boundary between rugged models and city vehicles, capable of handling outdoor crossing and also adapting to city commuting. The vehicle is equipped with dual motor real four-wheel drive, two mechanical differential locks, and an all-terrain driving system, with outstanding passability and trapped vehicle recovery capability, easily conquering complex road conditions such as northern Guangdong mountain areas and outdoor wilderness. And the same class's unique air suspension, CDC damping, and active magic carpet system also allows the vehicle to maintain smooth and comfortable driving on city roads. Whether it's a weekend team hiking and crossing to the East-West Chong coastline or a long holiday long-distance self-driving, this model can accompany throughout and unlock diversified travel fun.

Currently at the golden period for mid-year car buying. Whether preferring sports driving control, intelligent technology, home practicality, or outdoor off-roading, you can find an adapted solution here. Welcome to visit Shenzhen World Exhibition and Convention Center (Bao'an) Deep Blue Auto Booth 7-09 to experience the hardcore strength of the entire series of models up close, seize the good opportunity for car buying, and start a brand new smart travel life.

With the World Cup hype approaching, a powerful alliance crossing mountains and seas has written a new footnote in China's automotive globalization journey. Late at night on May 22 Beijing Time, Changan Automobile officially formed a global strategic partnership with the Portugal Football Association, becoming the global official partner of the Portugal National Team. This peak meeting between a Chinese car company and a top European football club is not only a cross-border resonance between sports IPs and car brands, but also a firm practice of Changan Automobile anchoring the globalization track, deeply cultivating the overseas market, and pushing China's smart manufacturing to sail the world.

With the global automotive industry competition entering a deep-water zone, the globalization of Chinese car companies has upgraded from simple product trade to a deep output of brand value and cultural concepts. As a new central enterprise card for China's automotive industry, Changan Automobile firmly promotes global layout with the strategic vision of "No Overseas, No Changan". This partnership with the Portugal National Team is precisely the key move to leverage top resources, break cognitive barriers, and achieve the leap from "product going overseas" to "value going overseas", demonstrating the hard power and grand vision of China's smart manufacturing going to the world.

In the second half of globalization competition, simple product output has become difficult to break the inherent cognition of overseas markets towards Chinese brands. Changan Automobile targets football, this global common cultural language, choosing strategic cooperation with the European football powerhouse Portugal National Team, which can be described as a differentiated move to precisely break the situation. The Portugal National Team boasts world-class stars such as Cristiano Ronaldo, possessing a massive fan base in Europe, Latin America, and globally. Its top football IP's global influence and world-class value endorsement build a bridge for Changan Automobile to efficiently reach global audiences.

On the eve of the 2026 World Cup, Changan Automobile became the first Chinese car company to partner with a top European football national team. This move stepped out of traditional marketing dimensions, extending brand reach deeply into European core markets and radiation areas. At the event site, both parties jointly released the branded film "Sounds like Changan", successfully completing the first overseas delivery of the Deep Blue S05 plug-in hybrid model (PHEV) in Europe. Meanwhile, Changan Automobile also officially started the long-distance European testing of relevant PHEV models, comprehensively testing the vehicle's long range, fast charging, low energy consumption, and durability. With this opportunity, Changan Automobile not only achieved a leap in brand exposure but also used sportsmanship as a bond to break stereotypes of Chinese car brands in the overseas market, allowing global users to have a new understanding of Changan Automobile's brand value amidst the passion and struggle of football, paving the way for subsequent market deepening.

As a new central enterprise, Changan Automobile actively responds to the national call for high-level opening up. Its globalization journey has long surpassed the primary stage of "selling cars overseas", but upgraded to a deep value fusion of "integrating locally, resonating in value". The spirit of team collaboration and never giving up contained in football highly matches Changan Automobile's persistent pursuit in technology R&D and quality polishing. Both sides joined hands to realize a peak meeting between a first-class enterprise and a first-class team.

This spiritual resonance is a vivid practice of Changan Automobile from "going out" to "going in". Relying on the advantages of the new central enterprise platform, Changan efficiently integrates global resources, with Blue Whale Supercharging Hybrid and Tianzhu Intelligent System as core technical support, creating a global product matrix combining quality and strength. In 2025, Changan's overseas sales reached 637,000 units, a year-on-year increase of 18.85%, accounting for over 20% of total sales; overseas deliveries in April 2026 surged by 69.9% year-on-year, leading the industry in growth rate. Behind the bright results lies the responsibility and commitment of Changan as a central enterprise. Changan Automobile can not only export quality products but also convey the spiritual power of Chinese brands moving upwards and towards newness, becoming a core card for China's automotive industry going global.

For Changan Automobile, signing the Portugal National Team is just an important part of its grand global landscape. Guided by the "Broad As the Sea" Plan 2.0, Changan adheres to the four major principles of "Long-term, Localization, Systematic, ESG Construction Integration", building a "152" global layout, promoting the transformation of globalization from a product trade-dominated model to a comprehensive model covering manufacturing, trade, investment, service, and ESG construction.

In terms of market and capacity layout, Changan's global sales network covers 118 countries and regions, with 1,124 overseas sales outlets; 22 overseas manufacturing bases have been built, with the Thailand Rayong New Energy Factory and Brazil Factory successively putting into production, adapting to local needs locally and practicing the concept of "In the Local, For the Local". At the product level, 41 car models have been launched cumulatively, covering fuel, pure electric, and plug-in hybrid categories. Deep Blue S05 and other models have been exported to Europe in batches, gaining widespread recognition from the international market.

Zoom In

Looking towards the future, Changan's goal is clear and firm: By 2030, overseas sales will double to 1.5 million units, striving for 1.8 million units, aiming to rank among the global automotive brand TOP10, and enter the regional world brand TOP5 in the Europe and Asia market. From the green field to the global track, Changan Automobile, with an open posture, central enterprise responsibility, and pragmatic courage, continues to broaden the boundaries of Chinese cars going overseas, letting the figure of China's smart manufacturing gallop globally, and letting the strength of Chinese cars resonate across the world. (End)