To be honest, the 150,000 RMB pure electric compact SUV market is now extremely competitive, with various models competing on the same stage, and price wars becoming the norm. However, consumers have long moved beyond the misconception of "only looking for low prices"; vehicle quality and overall comprehensive strength are the key factors in car selection. In this crowded track, Deepal S05 stood out with its solid strength and firmly occupies the top position in the market.

According to the latest May 2026 domestic compact SUV sales list, Deepal S05 topped the charts again, successfully securing the three consecutive monthly sales championships from March to May, becoming the unquestioned leader in this popular niche segment. Data speaks volumes: the vehicle's global sales in May reached 18,866 units, a year-on-year surge of 102.71%. Since launch, it has maintained a strong monthly sales performance exceeding 10,000 units. As of the end of May, cumulative global sales have surpassed 220,000 units, steadily growing from a new car into a phenomenon-level global hit.

Flipping through the retail list for 120,000 to 180,000 RMB pure electric compact SUVs immediately shows its dominance. Deepal S05 leads by a significant margin with domestic retail sales of 10,306 units, leaving the second place by more than 3,000 units, leaving behind a host of strong opponents such as AION i60, Platinum 3X, Sea Lion 05EV, and others. Ranking at the top for three consecutive months is not an accidental short-term explosion, but the best proof of the product's hard strength being consistently online.

When competitors are engaging in fierce price wars, Deepal S05 has taken a different path: refusing to follow low-price involution, focusing on honing product power, and winning over consumers with tier-spanning experiences, successfully shifting from "price war" to "value war". For ordinary family car owners, the four biggest worries when buying a pure electric vehicle are nothing more than: false range claims, slow charging, reduced range in winter, and unsecured driving safety. Deepal S05 precisely hits these user pain points, achieving leading standards in its class for every aspect.

Range and recharging are the foundation of pure electric vehicles. The entire Deepal S05 series is equipped with CATL battery cells and the Golden Bell Battery, with a maximum CLTC pure electric range of 620km, fully sufficient for daily commuting and weekend short trips, and long-distance travel requires no frequent charging station searching. More thoughtfully, the entire vehicle series comes standard with 3C supercharging technology, charging from 30% to 80% takes only 15 minutes, enough to recharge with the time it takes to drink a cup of coffee, completely alleviating the general anxiety about recharging.

For the low-temperature range issues that Northern owners care about particularly, Deepal S05 has also provided a brilliant answer. It is equipped with the globally first-in-the-world micro-core high-frequency pulse heating technology, which has also won the Chinese Patent Gold Award. Even in extremely cold environments of -30°C, it can quickly raise the battery temperature, increasing vehicle power by 50% and accelerating charging efficiency simultaneously. Added to this is the standard heat pump air conditioning, significantly reducing winter energy consumption, no longer needing to fear electric cars being "halved" in winter, allowing users in both northern and southern regions to have a stable driving experience.

Safety is absolutely not ambiguous. The proportion of high-strength steel and aluminum in the whole vehicle reaches 78%, with the highest steel strength reaching 1,700 MPa. Paired with 7,700T large die-casting integrated aluminum alloy process, the body torsional stiffness is as high as 35,000 N·m/deg, and the body structure is solid and reliable. At the same time, the power battery successfully passed the safety inspection of the 2025 new national standard, and also obtained the CATARC NESTA 6-Dimensional Electric Safety Certification. Layered protection ensures safety for family trips. Solid hardware configuration makes owners feel extra safe when driving out.

Brilliant achievements are not limited to the domestic market. Deepal S05 has long started its global layout, truly achieving "leading domestically, blooming globally". Currently, this car has been sold to over 70 countries and regions, with future plans to expand to over 150 countries. In the European market, it took the first place in Spanish compact pure electric SUV registrations continuously in February and March, officially landed in Poland in May, continuously digging deep into core European markets; in Southeast Asia, Pakistan received over 2,000+ major orders in the first month of launch, with subsequent orders steadily rising.

Excellent product power has also received recognition from global professional awards. Domestically taking the first place in J.D.Power compact pure electric SUV, overseas winning Thailand, Chile, Federation of Automobile Journalists of Americas and many other authoritative awards, also winning the German iF Design Award, Turin Automotive Design Award and other international design awards. Recently, Deepal Auto became the global official partner of the Portugal National Team, Deepal S05 was officially delivered to the team, further amplifying the global influence of Chinese automobile brands with sports IP, showcasing the strength of Chinese intelligent manufacturing to the world.

Industry Review：

Three consecutive championships are just a phased result, not the end. In the highly competitive 150,000 RMB pure electric SUV market, Deepal S05 has set a new benchmark for Chinese new energy vehicle companies with continuously leading sales, comprehensive and balanced product power, and a global development strategy. It has proved with practical actions that relying on technological innovation and quality upgrades, without low-price involution, can also win the market and go global.

With the deepening of the global layout, we believe Deepal S05 will continue to refresh its results, continuously leading the compact SUV track, allowing more domestic and international users to see the hardcore strength of Chinese new energy vehicles, and writing a brand new chapter for Chinese car brands going global.

May 22, Deepal announced in Lisbon that it has become the Global Official Partner of the Portugal National Team, delivering Deepal S05 on-site and launching a 1000km European long-term test.

Many people's first reaction is capitalizing on World Cup hype, but after seeing the real product power of Deepal S05, you will discover it can become the Portugal team's "travel partner", relying not on internet traffic, but on the core strength to withstand European road conditions, user habits, and rigorous standards.

Let's first talk about range and charging, which is the first barrier for electric vehicles going overseas. The Deepal S05 Pure Electric version achieves a CLTC range of 620km, meaning basically no charging needed for a week of commuting. More importantly, it supports 3C ultra-fast charging; charging from 30%-80% takes only 15 minutes. In the time it takes to drink a cup of coffee, you can recharge 300km+, suitable for Europe's dense fast charging network and fast-paced travel.

Regarding low-temperature range degradation that Northern users care about, the Deepal S05 adopts Micro-core High-frequency Pulse Heating technology. In -30°C environments, the battery can heat up quickly by 20°C, charging faster and discharging more steadily. Winter range degradation is controlled within a reasonable range, more reliable than many same-class models. Plus, paired with heat pump air conditioning and low wind resistance design, daily commuting and intercity travel are more secure.

Safety is a basic consideration for the European market. The Deepal S05 is equipped with CATL cells + Deepal Jinzhongzhao Battery. It passes New National Safety Standards testing and CATARC NESTA Six-Dimensional Electric Safety Certification. Million-level installation maintains zero overheat records. The body uses 78% high-strength steel-aluminum mixed material, matched with 7700T large die-casting and integrated door rings. Rigidity and protection capabilities are verified against European crash standards. This is the confidence it has to win the Europe and Australia Dual 5-Star ratings.

Regarding power and handling, the Deepal Force Super Integrated Drive has leading comprehensive efficiency. Lightweighting is well executed. The rear-wheel drive architecture is flexible and easy to drive. City driving and highway cruising are not sluggish. The CTV Body-Battery Integration technology improves space utilization, making the whole vehicle more stable and solid. Long-distance travel is not tiring, driving is not floating. It just matches Europe's multi-road condition long-distance travel needs.

Whether a product is good or not, market data is the most honest. The Deepal S05 won the Compact SUV sales champion in China and ranked #1 in J.D. Power New Car Quality. Overseas, it topped the Compact Pure Electric SUV registration list continuously in Spain, and won a bunch of international awards such as the German iF Design Award and Thailand Car of the Year.

The essence of this Deepal Cars and Portugal National Team cooperation is spiritual resonance + strength matching. The Portugal National Team stands on the world football stage based on systems, self-discipline, and long-term effort. Deepal, as the core of Changan New Energy, has a global delivery volume exceeding 800,000, technology continuously iterates, and goes overseas steadily. It also follows a steady and solid route of constant breakthroughs. Cristiano Ronaldo's persistence in self-discipline for six World Cups, and Deepal's product attitude of focusing intensely on core powertrain technologies, safety, and range, fit perfectly.

The 1000km European long-term test is not just talk, but putting the car into real road conditions for an exam. Highway energy consumption, charging adaptation, chassis texture, in-vehicle system adaptability, etc., are all points most important to European users. Deepal dares to publicize tests, indicating enough confidence in the S05's global adaptability.

Chinese NEV going overseas has long passed the low-price volume stage. Deepal partnering with the Portugal National Team uses a globally recognized sports IP to endorse a globally recognized product. The S05 can become a partner of the Portugal National Team, relying on its ability to meet real travel needs of global users.

Full battery on the field, global home court, not a slogan, but confidence brought by product power.

On June 10, 2026, in the May domestic compact SUV sales ranking, Deepal S05 firmly topped the list, successfully achieving three consecutive months of sales from March to May, continuously leading the new energy SUV sub-market under 150,000 RMB. Since its launch, Deepal S05 has maintained a strong momentum of over 10,000 units per month on average. May global sales reached 18,866 units, a year-on-year increase of 102.71%. By the end of May, global cumulative sales had exceeded 220,000 units, becoming an indisputable phenomenon-level "global blockbuster product" in the Chinese new energy vehicle market.

In the domestic market, Deepal S05 established an absolute leading position in the highly competitive sub-segment of compact pure electric SUVs under 150,000 RMB by leading sales for three consecutive months; in the global market, it has successfully entered over 70 countries and regions, and will further expand to 150+ countries in the future, becoming a benchmark for the overseas expansion of Chinese new energy vehicles. This dual-line sales trend of "leading domestically, blooming globally" stands out in the 150,000 RMB pure electric SUV market. Distinguishing from the industry's conventional overseas path, Deepal S05 adheres to global unified standards and unified quality, gaining high recognition from consumers in multiple markets including Europe, Southeast Asia, and Central and South America.

From "Price War" to "Value War": Deepal S05's Way to Break Through

Over the past year, the new energy SUV market under 150,000 RMB fell into fierce price gaming. Facing the prevalent industry involution, Deepal S05 chose a more resilient development path: not participating in simple low-price competition, but relying on technological innovation and product evolution to provide users with an "exceeding expectation class-leading experience", winning broad market recognition.

The success of Deepal S05 lies in accurately grasping the real needs of mainstream family users. For most family users, the core demand for pure electric cars is far from "low price", but rather "whether the range is solid, whether energy replenishment is efficient, whether it is reliable in low temperatures, and whether safety is hardcore". Deepal S05 built comprehensive product power with no weaknesses around these essentials.

In terms of range and energy replenishment, Deepal S05 is equipped with CATL cells + Golden Bell Battery across the range, with CLTC pure electric range up to 620 km, fully meeting daily commute and long-distance travel needs. At the same time, 3C super charging technology is standard across the range, with SOC 30%-80% charging time taking only 15 minutes, truly achieving "charge for 15 minutes, drive 100 km", fundamentally solving the range anxiety of pure electric owners.

Aiming at the low-temperature range issue most concerned by northern users, Deepal S05 adopted the world's first Micro-Core High-Frequency Pulse Heating Technology, which received China Patent Gold Award and recognition by the World Intellectual Property Organization. This technology can increase battery temperature by 20°C in extreme low-temperature environments of -30°C, improve power performance by 50%, and shorten charging time by 15%. Paired with the standard heat pump air conditioning system, efficiency is improved by 1.8 to 2.4 times compared to traditional heating methods, with energy saving up to 38%, effectively guaranteeing the authenticity and stability of winter range.

In terms of safety and body structure, Deepal S05's power battery was the first to pass the 2025 New National Standard safety inspection and obtained CATARC NESTA 6D Electric Safety Certification. At the same time, the high-strength steel and aluminum content of the whole vehicle reaches 78%, with maximum steel strength 1700 MPa. Paired with 7700T large die-casting integrated aluminum technology, body torsional stiffness reaches 35,000 N·m/deg, guarding travel safety comprehensively.

From "Product Overseas" to "Brand Overseas": China's Automotive Globalization New Journey

Deepal S05's global journey is not simple product export, but a comprehensive output of technical standards and brand value. In Europe, the birthplace of the global automotive industry, Deepal S05 demonstrated strong competitiveness, winning first place in Spanish compact pure electric SUV registration continuously in February and March; in the Southeast Asian market, Deepal S05 was a hit immediately upon launch in Pakistan, receiving 2,000+ initial large orders in the first month, with subsequent monthly orders stabilizing at 500+; in May, Deepal S05 officially landed in the Polish market, further perfecting its strategic layout in Europe.

Market recognition and professional awards formed a two-way verification. Domestically, Deepal S05 won first place in compact pure electric SUV in the J.D. Power 2026 China New Energy Vehicle New Car Quality Study, which is the industry's most authoritative endorsement of its product quality; Overseas, it successively won Thailand Annual Best Rear-Wheel Drive Compact Electric SUV, Chile Autocosmos 2026 Best Recommended Model, and FIPA Americas Automotive Journalists Association Annual Hybrid Model Award, proving its product power can adapt to vehicle usage needs and consumer preferences in different countries. At the same time, the awards such as German iF Design Award, Turin Auto Design Award Best Smart Human-Machine Fusion Award, and World Green Design Organization Green Design International Award, further from dimensions such as design aesthetics, smart interaction, and sustainable development, verify that Deepal S05 has reached international first-class product standards, enhancing the global market's perception of Chinese cars.

It is worth mentioning that Deepal Auto recently became the Portuguese National Team's Global Official Partner, leveraging the influence of sports IP to further enhance the brand's global influence. Previously, Deepal S05 was officially delivered to the Portuguese National Team and will join hands with world-class stars such as Cristiano Ronaldo to jointly convey the competitive spirit of "Full Charge On, Global Home Court". This cross-industry collaboration is not only a resonance between top manufacturing intelligence and champion spirit, but also shows the confidence and strength of Chinese car brands to the world.

Conclusion

From continuously leading the domestic market to selling hot in over 70 countries and regions globally, to winning multiple international authoritative awards, Deepal S05 proved with solid results that: Chinese car brands have the capability to create global blockbusters. Its success not only set a value benchmark for China's new energy vehicle industry but also provided a learnable development sample for Chinese brands' high-quality overseas expansion.

Three consecutive titles are not the end, but the starting point of Deepal S05's new journey. In the future, with the continuous deepening of Deepal Auto's global layout, we have reason to believe that Deepal S05 will continue to lead the compact SUV market and write a new chapter for Chinese car brands.

On June 10, it was reported that in the May 2026 domestic compact SUV sales ranking, Deepal S05 strongly topped the list, achieving a three-month sales championship from March to May, maintaining a leading position in the new energy SUV sub-market within 150,000 yuan. Since listing, the monthly average sales of Deepal S05 have broken 10,000 units. In May, its global sales reached 18,866 units, a year-on-year increase of 102.71%. By the end of May, cumulative global sales have broken 220,000 units, becoming a phenomenal "global mega product" in the Chinese new energy vehicle market.

In the domestic market, Deepal S05 has led sales for three consecutive months, establishing an absolute leading position in the 150,000 yuan pure electric compact SUV sub-market; looking at the global market, it has entered more than 70 countries and regions, and will expand to more than 150 countries in the future, becoming a benchmark for Chinese new energy vehicle technology going global. This dual-line hot sales trend of "leading domestically and blooming globally" stands out in the 150,000 class pure electric SUV market.

In addition, unlike the common global expansion path in the industry, Deepal S05 has always adhered to global unified standards and quality, gaining high recognition from consumers in markets such as Europe, Southeast Asia, and Central and South America.

From "Price War" to "Value War": Deepal S05's Strategy to Break Through

Over the past year, the price gaming in the new energy SUV market within 150,000 yuan was extremely intense. Facing the intense internal competition in the industry, Deepal S05 did not participate in low-price competition, but relied on technological innovation and product upgrades to provide users with "cross-level experience", winning widespread market recognition.

The reason why Deepal S05 was successful is that it accurately grasped the real needs of most family users for pure electric vehicles. Most family users want not "cheap", but "long range, fast charging, usable in low temperatures, and guaranteed safety". Deepal S05 is a car with no shortcomings built around these key points. In terms of range and charging, all models of Deepal S05 use CATL battery cells and Golden Bell Battery. The CLTC pure electric range can reach up to 620 km, meeting both daily commute and long-distance travel needs. Moreover, all models are equipped with 3C supercharging technology, charging from 30% to 80% takes only 15 minutes, thoroughly solving the range anxiety problem for pure electric car owners.

Friends in the north worry that EV range won't work in low temperatures. Deepal S05 uses a globally first-of-its-kind micro-core high-frequency pulse heating technology, which won the Chinese Patent Gold Award and UN recognition. This technology can raise the battery temperature by 20 degrees when the temperature is minus 30 degrees, increase power by 50%, and shorten charging time by 15%. Paired with the standard heat pump air conditioning system, it consumes much less power than traditional heating methods, saving 1.8 to 2.4 times, ensuring stable range even in winter.

In terms of safety and body structure, the Deepal S05 power battery has passed the 2025 version of the new national standard safety inspection and also obtained the China Automotive Technology and Research Center's NESTA six-dimensional electric safety certification. The whole car uses 78% high-strength steel and aluminum, with the highest steel strength at 1,700 MPa. It also uses 7700T large die-casting integrated cast aluminum technology, with body torsional stiffness reaching 35,000 N·m/deg, comprehensively ensuring travel safety.

From "Selling Products Abroad" to "Brands Going Global": A New Journey for Chinese Automobiles to Go Global. Deepal S05's global journey is not just about selling cars, but taking technology and brand value out. In Europe, Deepal S05 is very popular, ranking first in compact pure electric SUV sales in Spain for two consecutive months in February and March; in Southeast Asia, Deepal S05 sold very well as soon as it entered the Pakistani market, receiving orders for more than 2,000 vehicles in the first month, and then stabilizing at more than 500 vehicles every month afterwards; in May, Deepal S05 entered the Polish market, further perfecting its strategic layout in Europe.

Dual proof of market recognition and professional awards. Domestically, Deepal S05 ranked first in compact pure electric SUVs in the 2026 J.D. Power China New Energy Vehicle New Car Quality Research, which is the industry's authoritative recognition of its quality; internationally, it also won Thailand's Annual Best Rear-Wheel Drive Compact Electric SUV, Chile's Autocosmos 2026 Best Recommended Model, FIPA Americas Automotive Journalists Association's Annual Hybrid Vehicle Model Award, proving its product power adapts to the driving needs and consumption preferences of different countries and regions. In addition, it also won the German iF Design Award, Turin Car Design Award for Best Intelligent Human-Machine Fusion, and World Green Design Organization's Green Design International Award, proving its level reached international first-class from aspects of design aesthetics, smart interaction, and sustainable development, raising the global understanding of Chinese automobiles.

Recently, Deepal Auto became the Global Official Partner of the Portuguese National Team, enhancing global influence through sports. Previously, Deepal S05 had been delivered to the Portuguese National Team and transmitted competitive spirit together with world-class stars. This cross-border cooperation is a combination of top-tier manufacturing and champion spirit, showcasing the confidence and strength of Chinese automobile brands.

Summary: Deepal S05 leads domestically, selling hotly in more than 70 countries globally, and has won multiple international awards, proving with achievements that Chinese automobile brands have the ability to create global blockbusters. Its success sets a benchmark for Chinese new energy vehicles and provides an example for Chinese brands to go global.

The three consecutive championships are not the end, but a new starting point for Deepal S05. In the future, with the further deepening of Deepal Auto's global layout, it is believed that Deepal S05 will continue to lead the compact SUV market and write a new chapter for Chinese automobile brands.

Who says there is no "Chinese national team" in the 2026 World Cup?

A rising SOE star in the automotive world, a Chinese brand is making its debut.

The drums of the 2026 World Cup hosted by the USA, Canada, and Mexico have not yet sounded, and a global surge in football fervor has already begun. At this critical juncture, Changan Automobile, the "national team" of China's automotive industry, officially partnered with Portugal's National Football Team, a powerhouse of European football, in Lisbon.

On May 22, both parties signed a global strategic cooperation agreement themed "Stay in the game (Always in the Game)", marking the first time a Chinese automaker has become an official partner of a top-tier European football national team.

This "meeting at the peak" crossing national borders is not only a milestone in Changan Automobile's global strategy but also a highlight moment for Chinese car brands on the World Cup stage to show their intelligent manufacturing strength to the world.

The 2026 World Cup in the USA, Canada, and Mexico hasn't started yet, but in this marketing drama watched by the world, why did Changan Automobile emerge first? Why did the Portugal National Team, featuring one of the two legendary superstars of this World Cup, Cristiano Ronaldo, choose to cooperate with Changan Automobile?

01 National Team Qualification: Lighting Up the World Stage

Although the Chinese Football National Team failed to appear on the field of this World Cup, Changan Automobile, as the "SOE National Team", landed on this globally watched "pitch" first in a more strategic way.

As a new SOE directly managed by the State-owned Assets Supervision and Administration Commission, Changan Automobile has long surpassed simple product exports, turning towards global output of brands and values. This partnership with the Portuguese Football Association is a vivid practice of its "No Overseas, No Changan" philosophy.

At the signing ceremony site, both parties jointly released the brand co-branded film "Sounds like Changan" and successfully completed the overseas delivery of the first Deepal S05 plug-in hybrid model (PHEV) in Europe.

At the same time, Changan Automobile officially launched long-distance testing of related models in Europe, comprehensively testing the vehicle's performance in range, fast charging, energy consumption, and durability.

These specific actions not only demonstrated Changan Automobile's "always online" brand posture but also sent a clear signal to the world: Chinese smart manufacturing has the strength to participate in the global high-end market competition.

This is not only a business cooperation but also a spiritual endorsement. When Cristiano Ronaldo leads the Portugal team to strive for the last World Cup, Changan Automobile is also writing a chapter of struggle belonging to Chinese brands on the global stage with the identity of "new SOE". Although the two fields are different, they share the same gene — a persistent pursuit of excellence.

02 Spiritual Resonance: Why Portugal?

Changan Automobile's choice of the Portugal National Team was not an accidental hot marketing, but a high degree of fit based on spiritual core and strategic goals.

From a spiritual level, the resilience and ambition accumulated by the Portugal National Team over a hundred years resonate deeply with Changan Automobile's corporate DNA that has experienced three entrepreneurial phases and constantly breaks through itself.

Whether it is Cristiano Ronaldo's extreme self-discipline for 20 years like one day, or the competitive backbone of the Portugal team rising in adversity, all interpret the true meaning of "Stay in the game" — not a flash in the pan, but a daily persistence and love. This is highly consistent with the corporate spirit emphasized by Changan Automobile Chairman Zhu Huarong: "If you don't move forward, you must retreat."

From a strategic dimension, Europe is a must-fight land for Changan Automobile's global layout. As the birthplace of the global automotive industry, the European market is both a challenge and a key springboard for brand leapfrogging for Chinese brands.

By binding the Portugal National Team, a world-class IP, Changan Automobile can not only effectively break cultural barriers and brand cognition barriers but also use its strong momentum radiating to Europe, Latin America, and global fan groups to accelerate the transition from "product going global" to "brand going global".

As Zhu Huarong emphasized in the "146" global strategy: In the next five years, 100 billion level resources will be invested to promote globalization, achieving overseas sales doubling to 1.5 million by 2030, striving for 1.8 million. This cooperation is the latest move in this grand blueprint.

03 Behind Qualification: High-speed Advancing Globalization

The World Cup hasn't started yet, but Changan Automobile has already taken the lead on the dual tracks of marketing and strategy. This confidence of "sounding before fighting" stems from its solid layout in the international market over many years.

In recent years, Changan Automobile has firmly promoted the "Open to All Oceans" Plan 2.0, building a "152" global layout, with business covering Southeast Asia, South America, Middle East & Africa, Euro-Asia and other key regions. From the production of the first overseas new energy vehicle factory in Rayong, Thailand, to the formal operation of the Brazilian factory; from the 2025 overseas sales breaking 637,000 units, to the first batch of 500 Deepal S05s exported to Europe in 2026, every step highlights the deep cultivation concept of "Long-term, Localization, Systematization, and Integrated ESG Construction".

Especially at the technical level, Changan Automobile focuses on Blue Whale Superelectric Hybrid and Tianyu Intelligent System to create the "Global Hybrid Chinese Solution" and promotes intelligent driving and smart energy ecology construction. These hard-core technical supports enable Changan Automobile to accept rigorous tests in the European market and have the confidence to compete on the same stage with world-class brands.

This signing is also an accelerator for Changan Automobile's transformation from "selling products" to "building brands and ecosystems". In the future, Changan will not only launch co-branded merchandise and star interaction fan benefits but also use the World Cup window to let global users see a Chinese brand image that is technology-led, warm, and trustworthy.

Conclusion: Always Online, Meeting at the Summit Together

"To be the best, or nothing." This golden life quote by Cristiano Ronaldo is firmly imprinted in the hearts of hundreds of millions of football fans.

And this has become the best footnote for Changan Automobile to accelerate its growth into a global enterprise.

From the banks of the Jialing River in Chongqing to the Luz Stadium in Lisbon, from Europe, the birthplace of football, to the vast USA, Canada, and Mexico, amidst the roaring applause of the World Cup, from the sales champion of fuel sedans to the pioneer of new energy overseas, Changan Automobile is entering the center of the world stage with an open posture and firm steps.

This "meeting at the peak" with the Portugal National Team is not just a juxtaposition of two names, but a convergence of two struggling spirits, a two-way journey of "Chinese Smart Manufacturing" and "Sports Powerhouses", and also a summer feast of Chinese automobiles and global users.

When Cristiano Ronaldo steps onto the World Cup journey for the last time, what he represents is the curtain call of an era and the continuation of unyielding spirit; while the overseas path of Changan Automobile is the rise of a national brand and the opening of the future. Under the shared belief of "Stay in the game", whether on the green field or the global track, they have chosen — always online, never withdraw.

I believe that as the 2026 World Cup curtain rises, the world will see: a team fighting for glory and a brand traveling for dreams, walking hand in hand towards the peak under the same sky.

As the overseas expansion of automobiles accelerates from products "going out" to brands "going in" and industries "taking root", the globalization competition of Chinese automakers has reached a new historical development stage.

On the eve of the highly anticipated World Cup opening, a cross-border cooperation between cars and sports was officially announced. On May 22, Changan Automobile and the Portuguese Football Association signed a global strategic cooperation agreement with the theme "Stay in the game (Always In the Game)", officially becoming the global official partner of the Portugal National Team.

At the signing ceremony, the two parties not only released the co-branded film "Voice of Changan" but also completed the overseas delivery of the first Deepal S05 plug-in hybrid model (PHEV) in Europe. Immediately after, Changan Automobile's thousand-kilometer long-term test in Europe commenced.

Of note, Changan Automobile is the first Chinese car brand to reach an official cooperation with a top European football national team. This means the cooperation between the two parties will by no means stay at the superficial level of "sports marketing", but rather break overseas barriers further by leveraging "football" as a universal global cultural language, accelerate value going overseas, and convey the strength of Chinese automotive intelligent manufacturing. For Changan Automobile itself, this is also a key step to comprehensively promote the "All-Inclusive" Plan 2.0 and assist in the implementation of the "1445 Global Strategy".

Why the Portugal National Team? What Does Changan Automobile's Linkage with the World Cup Aim For?

In the eyes of laymen, this cooperation is inevitably understood as "leveraging World Cup traffic for marketing", but that would underestimate Changan Automobile's strategic considerations too much.

Automotive manufacturers partnering with sports IP have never been about chasing temporary traffic, nor for short-term exposure, but rather to leverage the natural emotional connection of "football" to fully open the cognitive entry for global consumers.

In the past few years, the sales growth of Chinese automakers overseas was indeed very fast, but they all face a realistic issue that consumers still stay at the product cognition stage regarding Chinese automobiles. In other words, they know Chinese cars are cheap and highly equipped, but lack long-term brand recognition. If this continues, Chinese brands will find it difficult to achieve mindshare among global users in a short time.

Football, as a borderless universal cultural symbol, possesses extremely strong global communication power and mass foundation. At the same time, the Portugal National Team is one of the most influential national teams in the world football circle. From the Figo era to the Ronaldo era, it has maintained global attention for a long time.

Therefore, after binding with the Portugal National Team, overseas users will naturally pay attention to Changan Automobile through top European sports IPs. This not only helps Changan Automobile quickly break through brand cognition barriers in the European market but also achieves the upgrade of its own global brand image.

It should be known that the competition faced by Chinese automakers overseas today is not only from traditional multinational automotive companies but also includes Tesla, Hyundai, Kia, and an increasing number of new energy brands. For Chinese automobiles, quickly building brand awareness is the urgent task.

In addition, to truly enter the European mainstream market, relying solely on cost-performance ratio is far from enough. It also requires certain technical strength and brand accumulation to win the long-term trust of local users.

Changan Automobile well understands this complete methodology of going overseas. Therefore, after the official announcement of cooperation, it quickly launched the European long-term test, verified hardcore product strength, and with concrete actions closely followed the fundamental principle of "Systematic Going Overseas" in the "All-Inclusive" Plan 2.0, achieving a dual breakthrough from brand to product, making this partnership with the Portugal National Team even more "resounding".

Spirit with the Same Origin, Ideas at the Same Frequency, Two "National Teams" Joining Hands to Go to World Class Together

In this cooperation, there is another key word worth paying attention to, which is "Stay in the game (Always In the Game)". On the surface, this is an expression in the sports context, but in fact, it is also an attitude of Changan Automobile towards the globalization strategy.

Nowadays, the competition in the Chinese automobile market has entered the "long-distance race" from "short-term explosion". Especially in terms of globalization, Chinese automakers' overseas acceleration has significantly sped up, but there are not many companies that can truly build systemic capabilities overseas.

Changan Automobile never acts as a "short-terminist". It always emphasizes one point: "No overseas, no Changan; no base, no overseas". The meaning is very simple, Changan Automobile's export is not just selling cars out, but must take local rooting as the ultimate goal.

Currently, Changan Automobile has divided the global market into eight major regions and constructed a "152" global layout. The overseas sales network has expanded from 63 countries in 2020 to 118 countries and regions, with a cumulative total of 1124 overseas sales outlets. At the same time, Changan Automobile is continuing to promote the construction of overseas manufacturing systems, including Thailand Rayong factory, Brazil factory, and other localized production bases, which have entered the "Industrial Going Overseas" stage.

According to the "All-Inclusive" Plan 2.0, by 2030, Changan Automobile's overseas sales target will reach 1.5 million - 1.8 million vehicles, and aim for the global automobile brand TOP 10. Especially with the export of Deepal S05 to Europe, the process of Changan Automobile building a global brand narrative has been fully accelerated, making it more confident in achieving higher overseas goals. In this process, the cooperation between Changan Automobile and the Portugal National Team will undoubtedly become an extremely important bonus point.

After the cooperation was announced, many people feel that this cooperation is highly fitting and has triggered deep resonance in the automotive circle and sports circle. On the one hand, the Portugal National Team represents long-term accumulation, continuous struggle, and breakthrough against the trend. On the other hand, the development of Changan Automobile in the past few decades has also experienced the whole process of the Chinese automobile industry from weak to strong. Especially in the new energy transformation cycle, Changan Automobile is also one of the few traditional large automotive manufacturers to complete the reconstruction of the new energy system. Therefore, the two parties can be said to be unprecedentedly consistent in their spiritual core.

In fact, whether it is football or the automotive industry, it requires day-by-day persistence and the confidence to rush towards the future to "Always In the Game", always laughing till the end. This is also the most important enlightenment that Changan Automobile and the Portugal National Team bring to us.

Good cars are not expensive, benefits are in place. From May 29 to June 7, the 30th Greater Bay Area Auto Show is held at Shenzhen International Convention and Exhibition Center (Bao'an). As a backbone in China's new energy vehicle field, Deepal Automotive unveils 6 star models with great impact, with the brand genes of 'Technology, Sports, Young', bringing a car feast integrating cutting-edge technology and ultimate experience to consumers in the Greater Bay Area.

On May 22, Deepal Automotive officially announced becoming the global official partner of the Portuguese National Team. At the announcement site in Lisbon, the capital of Portugal, Deepal Automotive delivered its global flagship product Deepal S05 to the team and simultaneously launched the 1000km European long-distance test driving ceremony.This is not only a strong alliance between a Chinese new energy vehicle brand and a European champion team, but also Deepal Automotive's 'Home Court Declaration' sent to the world with the posture of 'Young, Technology, Sports', marking that the brand's deep cultivation of Europe and global layout has entered a new milestone.

Sales Momentum Leads, Deepal Speed Validates State-Owned Enterprise Strength

Data is the best endorsement. Since 2026, Deepal Automotive's market momentum has continued to explode, with sales breaking the 30,000 mark for two consecutive months in March-April, and multiple main models firmly in the forefront of the sub-segment. As of now, Deepal Automotive's global cumulative deliveries have broken 800,000 units, firmly holding the top sales position in new energy vehicles among state-owned enterprises. This is not only a report card, but also market recognition of Deepal's technology route, providing solid purchasing confidence for Greater Bay Area consumers.

The Greater Bay Area is the core market for domestic new energy vehicle consumption and also a strategic area where Deepal Automotive focuses its layout. At this auto show, Deepal Automotive not only fully displays its technical foundation in all-scenario mobility but also launches June-exclusive purchasing benefits for Bay Area consumers, reducing the threshold for car purchase with real discounts, allowing citizens to visit the show, choose cars, and enjoy huge benefits in one step.

During the event period from May 29 to June 14, users can additionally stack exclusive gifts beyond the original manufacturer benefits: placing an order gives a 1000 Yuan Sapphire worth from Deepal Mall, which can be used to exchange for original factory car premium products, matched at will; additionally, car buying users in the Shenzhen area can additionally enjoy the waiver benefit of compulsory traffic insurance.

Deepal S05: Global Best-selling SUV, First Choice for Bay Area Family Travel

As a fashionable flagship product created by Deepal Automotive for the global market, Deepal S05 has achieved double harvest in market performance and reputation. It not only breaks the 10,000 monthly sales since launch, but global cumulative sales have exceeded 200,000 units, and it has won many international authoritative honors such as the German iF Design Award and Thailand Annual Car Award. It is a globally best-selling model that lives up to its reputation. The car series is equipped with CATL battery cells and Golden Bell Battery, full safety protection, adapting to Shenzhen's hot and rainy summer climate environment. 620km CLTC ultra-long range is sufficient to meet daily commuting needs. With 3C supercharging technology, power can be recharged from 30% to 80% in 15 minutes. Weekend self-driving to Bay Area surrounding cities such as Huizhou and Zhuhai is also no pressure.

Deepal L06 Max: Magnetorheological Chassis Support, Hardcore Interpretation of Driving Control Essence

Deepal L06 Max, which focuses on ultimate driving control experience, has maintained a high sales position for two consecutive months with outstanding product performance, favored by young users pursuing driving fun. The model is equipped with a 3 million-level supercar same magnetorheological chassis, precise steering, excellent vibration filtering performance. Whether traveling through Shenzhen city main roads, or galloping on Pearl River Delta mountain roads, it can bring a smooth and free handling feeling. The standard Golden Bell Battery on the full series has accumulated 700,000 vehicles, always maintaining a zero spontaneous combustion record, escorting every trip with reliable quality.

New Deepal S07 Huawei Qiankun Laser Version: High-level Perception Hardware Downwards, Calmly Traveling Complex Road Conditions

The new Deepal S07 Huawei Qiankun Laser version breaks the price barrier of high-end intelligent assisted driving, popularizing high-level laser intelligent assisted driving configurations to mainstream price ranges. The vehicle is equipped with Huawei Qiankun Laser ADS 4 Pro Enhanced Edition and All-Dimensional Anti-Collision System, capable of calmly dealing with Shenzhen Futian CBD morning and evening peak traffic, Nanshan Park dense roads, old city narrow streets and alleys, etc. complex road conditions. With 630km CLTC long-range coupled with efficient energy replenishment technology, cross-city travel range has no worries, fully meeting Bay Area users' diverse travel needs.

Deepal S09: Smart Flagship Large Six-Seater, Business and Home All-Round Support

Positioned as a flagship large six-seater SUV, Deepal S09 accurately matches the vehicle needs of high-net-worth groups in the Bay Area, covering both family travel and business reception two scenarios. The vehicle pure electric range is 310km, equipped with 5C supercharging technology, only ten minutes needed to complete 30%-80% charge replenishment, energy replenishment efficiency leads peers. Whole vehicle full series standard Huawei Qiankun Intelligent Driving ADS 4.1 and HarmonyOS Cockpit, realizing driving assistance, human-vehicle interaction full dimension intelligence; industry first middle row slideable double zero gravity seats, integrated intelligent mobile center island, combined with variable space modes, whether weekend family camping leisure, or business travel picking up and dropping off guests, can bring comfortable, luxury riding experience.

Deepal L07: Smart Family Sedan Benchmark, Commuting Good Partner for Office Workers

'Technology Smart Enjoyment Mid-size Sedan' Deepal L07, integrates trendy design, powerful power and full-domain intelligence, is a strong contender in the 150,000 Yuan level sedan market. It is equipped with new generation Yuanli Super Integrated Drive and Intelligent Extended Range System, power is sufficient and energy consumption performance is excellent. As a sedan with standard Huawei Qiankun Intelligent Driving on the full series in the same price range, its highway intelligent driving coverage rate exceeds 99.2%, when driving on Guangzhou-Shenzhen, Dongguan-Shenzhen and other intercity highways, it can effectively alleviate long-distance driving fatigue. With 20-way all-dimensional anti-collision system, layered protection guards daily commuting safety, perfectly fitting the vehicle needs of Greater Bay Area office workers.

Deepal G318 Worry-Free Traverse Version: Outstanding All-Terrain Capability, Explore Outdoors At Will

Deepal G318 Worry-Free Traverse version breaks the boundary between hardcore models and city vehicles, capable of handling outdoor traversal and adapting to city commuting. The vehicle is equipped with dual motor real four-wheel drive, two mechanical differential locks and all-terrain driving system, passage and rescue ability outstanding, easily conquer Northern Guangdong mountainous areas, outdoor wilderness, etc. complex road conditions; same level unique air suspension, CDC shock absorption and active magic carpet system, can also let the vehicle maintain stable and comfortable driving on city roads. Whether it is weekend teaming up to go to Dongxichong coastline hiking traverse, or long holiday opening long-distance self-driving, this model can accompany throughout the journey, unlocking diversified travel fun.

Establishing in the market with quality, returning to users with sincerity. For a long time, Deepal Automotive has always adhered to user-centered, relying on mature car-making technology, rich product matrix, creating high-value, high cost-performance travel vehicles. At this Greater Bay Area Auto Show, Deepal Automotive combines hardcore products with exclusive benefits, sincerely returning to the great consumers in the Bay Area. At present, it is the golden period for mid-year car purchasing. Whether you prefer sports driving control, intelligent technology, home utility or outdoor off-road, you can find adapted solutions here. Welcome to Shenzhen International Convention and Exhibition Center (Bao'an) Deepal Automotive booth 7-09, experience the hardcore strength of the full series models at close range, seize the opportunity to buy a car, and start a new smart travel life.