July 15, Denza brand officially launched its flagship pure electric shooting brake model — Denza Z9GT, in the Malaysian market. The new car's local official price is 358,800 Ringgit, equivalent to approximately 595,700 Yuan. This launch holds profound significance; Malaysia becomes the first Asia-Pacific overseas market in Denza Z9GT's layout, marking that Denza has completed a key move in the Southeast Asia high-end new energy segment, formally building a complete overseas product matrix.

    Since officially entering the Malaysian market in February 2025, Denza relies on the local core dealer Sime Darby Group to launch flagship stores in Kuala Lumpur's core business district, steadily promoting the overseas market layout. The brand initially launched two main models: the luxury MPV Denza D9 and the high-end PHEV SUV Denza B8. Relying on mature three-electric technology, luxury cabin quality, and reliable product quality, they quickly established themselves in the local high-end new energy niche segment, accumulating a solid market reputation and user base.

    As Denza's annual flagship model, Z9GT has already completed its domestic launch in March this year, gathering multiple top core technologies of the brand. The new car is equipped with e3 Intelligent Chassis Architecture, Second-generation Safety Blade Battery, Sky-Eye 5.0 Advanced Intelligent Driving System, and DiSus-A Intelligent Air Body Control System, with hardware configuration maxed out. In terms of range, the new car offers a maximum pure electric range of 1,036 kilometers, completely solving range anxiety for long-distance travel, combining ultimate performance, comfortable experience, and ultra-low energy consumption. It is a benchmark product of Denza's technology accumulation. Launching to the overseas market will further demonstrate China's new energy vehicle core manufacturing strength.

    This time Denza Z9GT's entry successfully filled the brand's product gap in the high-performance luxury coupe field, allowing Denza to form a product layout covering three major categories: MPV, SUV, high-performance GT sedan in the Malaysian market, fully covering diverse scenarios of high-end home use, business reception, and performance travel, further improving brand market competitiveness.

    15 Julai, jenama Denza secara rasmi melancarkan model flagship Estate Elektrik miliknya—Denza Z9GT, di mana harga rasmi tempatan bagi kereta baharu ialah 358,800 Ringgit Malaysia, bersamaan kira-kira 595,700 Yuan. Pelancaran kali ini amat bermakna, Malaysia menjadi pasaran antarabangsa Asia Pasifik pertama bagi pelan Denza Z9GT, ini menandakan Denza telah meletakkan langkah penting di litar baharu premium Asia Tenggara, secara rasmi membina matriks produk antarabangsa yang lengkap.

    Sejak Februari 2025 Denza secara rasmi memasuki pasaran Malaysia, Denza bergantung pada pengedar utama tempatan, kumpulan Sime, membuka outlet flagship di kawasan perniagaan utama Kuala Lumpur, memajukan pelan pasaran antarabangsa secara mantap. Jenama sebelum ini melancarkan MPV mewah Denza D9 dan SUV hybrid plug-in premium Denza B8, dua model utama, dengan memanfaatkan teknologi tiga komponen kuasa yang matang, kualiti kabin mewah dan kualiti produk yang boleh dipercayai, pantas berdiri kukuh di segmen baharu premium tempatan, mengumpulkan reputasi pasaran dan asas pengguna yang kukuh.

    Sebagai model flagship tahunan Denza, Z9GT telah siap dilancarkan di dalam negara pada Mac tahun ini, menggabungkan pelbagai teknologi teratas jenama. Kereta baharu ini dilengkapi dengan arkitektur rangka bawah pintar Yi San Fang, bateri pisau selamat generasi kedua, sistem pemanduan pintar Mata Dewa 5.0 dan sistem kawalan badan udara pintar Yun Nian-A, konfigurasi perkakasan dimaksimalkan. Dari segi jarak, kereta baharu ini memiliki jarak perjalanan elektrik tulen sehingga 1036 kilometer, sepenuhnya menyelesaikan kebimbangan pengisian tenaga untuk perjalanan jauh, menggabungkan prestasi tertinggi, pengalaman keselesaan dan penggunaan tenaga sangat rendah, ia adalah produk piawai akumulasi teknologi Denza, memasuki pasaran antarabangsa juga akan menunjukkan lagi kekuatan pembuatan canggih kereta elektrik China.

    Kemasukan Denza Z9GT ini berjaya mengisi kekosongan produk jenama dalam bidang kereta lumba mewah prestasi tinggi, membolehkan Denza membentuk struktur produk yang meliputi tiga kategori MPV, SUV dan kereta GT prestasi tinggi di pasaran Malaysia, meliputi sepenuhnya senario pelbagai kegunaan rumah premium, penerimaan perniagaan dan perjalanan prestasi, daya saing pasaran jenama semakin meningkat.

With the official launch of the Denza N8L Flash Charge version, BYD's "Flash Charge Map" has completed another key piece.This time, the new car comes in two trims: the Prestige version priced at 319,800 CNY, and the Flagship version priced at 349,800 CNY.

Many have noticed that compared to previous models, the Denza N8L Flash Charge version is 20,000 CNY more expensive. In the current hyper-competitive context, the technological and configurational increments corresponding to these 20,000 CNY are likely to face strict scrutiny from users.

After all, an industry consensus has long formed that automakers must follow the "more value, same price" pricing logic to demonstrate competitive sincerity, but Denza did not choose to "follow the trend", instead exchanging multiple core technology upgrades for a reasonable premium.

This is a response to the endless price war in action, which also indirectly reflects Denza's brand confidence.

"Price Hike" of 20,000 for Technology Upgrade?

From the user's perspective, what are the specific technology upgrades of the Denza N8L Flash Charge Version? The math is actually not hard to calculate.

Looking at the most intuitive perception layer, the new car comes standard with the 2nd Gen Blade Battery, battery capacity upgraded from 46 kWh to 75 kWh. Adding the high-voltage BMS, high-power thermal management, and high-current electronic control hardware suite required for 800V Megawatt Flash Charge, the comprehensive cost of the entire three-electric hardware suite has increased by at least 10,000 CNY.

What users can directly experience is nearly double the pure electric range, increased from the original 230 km to 430 km, with a CLTC combined range reaching 1,550 km.

What does this mean?Denza General Manager Li Hui gave an example: "It is equivalent to only needing one energy refueling stop when driving from Lingnan to Chang'an."

It is worth noting that the pure electric range of the newly launched Li Auto L8 on the same day was also increased to 430 km, which is equivalent to both brands simultaneously redefining the pure electric range baseline for hybrid/extended range large 5/6-seater models, allowing hybrid cars to be driven entirely as electric cars.

With the flash charge technology officially onboard, the Denza N8L Flash Charge version can achieve 5 minutes to charge well and 9 minutes to charge full, so there is no range anxiety in long-distance travel scenarios.And according to recent news, BYD has built over 6,700 flash charging stations nationwide, and in the future will achieve a dense layout where there must be a flash charging pile within 3 km in Tier 1-2 cities and within 5 km in Tier 3-4 cities.

In addition, the Denza N8L Flash Charge version has added the God's Eye 5.0 technology and is equipped for the first time with the super intelligent agent "DiDi Xia". Although the specific costs of these two intelligent configurations cannot be calculated, they have indeed significantly elevated the smart travel experience.

Moreover, it comes with 1-year city pilot backup rights and lifetime intelligent parking safety backup rights, which means some invisible intangible values are included in the 20,000 CNY premium. No matter how you calculate, users do not actually lose out.

In summary, this car basically gathers all of BYD's technical ace cards, including the original e3 and Cloud Suspension A exclusive technologies, plus multiple configurations iterating synchronously. You can retain your personal views from a market perspective, but you cannot deny that this is indeed a well-equipped, sincere large six-seater flagship model.

Pricing firmly holds the luxury tag

Actually, Denza's thinking on pricing the new car is not only to match the technical value, but there is also a deeper consideration of guarding the brand behind it.

As a premium brand under BYD, Denza's identity is different. General Manager Li Hui reiterated the brand positioning: "We only make luxury new energy vehicles."The meaning conveyed by this sentence is very clear: Denza will not blindly involve itself in bottomless price wars. Every technology and every product offered is guaranteed to be worthy of the price, and there is confidence to withstand consumer testing.

He announced a set of data at the press conference. Currently, the average selling price per Denza vehicle is 360,000 CNY, already exceeding Mercedes-Benz and BMW. Additionally, 70% of Denza owners come from traditional luxury brands, including BBA and Porsche.

In overseas markets, Denza's high value is also generally recognized by local users. For example, the price of Denza D9 in Singapore is 160,000 SGD, the price of Denza Z9GT in Europe is nearly 1,000,000 Euros, and the transaction price of the Denza Z9GT Chopard Custom Edition even reached a staggering 5.55 Million CNY.

This shows that from the Chinese market to overseas markets, the label of Denza as a "Chinese luxury new energy vehicle" is gradually solidified. This persistence on the premiumization route is worth affirming.

However, objectively speaking, current Denza has not yet reached the point where "brand momentum" alone can leverage consumption. In other words, users might be willing to pay for technology and products, but may not necessarily buy Denza models just for the name Denza.The so-called "cognitive leap" has always been the hardest step in the brand's upward process.

Therefore, in the one year since Li Hui took over Denza, it is not difficult to discover that much of his work revolved around "brand".

Including signing top-tier stars like Daniel Craig and Wang Leehom as global brand spokespersons one after another, promoting deep cross-over cooperation with century-old Swiss luxury jewelry and watch brands like Chopard, etc. The purpose is all to strengthen Denza's high-end luxury attributes, completing the key link of brand image upward breakthrough.

For Denza at the current stage, there is no lack of technology, resources, or talent. As long as it is completely opened up in the high-end track, it can achieve a positive cycle where the brand raises premiums and feeds back into scaled sales growth.

June 23, 2026 Denza Automotive held a new product launch event, officially launching the large 6-seater SUV Denza N8L Fast Charging Edition, with two configurations: Fast Charging Luxury Edition 319,800 Yuan, Fast Charging Flagship Edition 349,800 Yuan. On-site delivery of existing cars started simultaneously at the launch event. Placing an order before July 31 allows enjoying limited-time purchase rights worth up to approx. 100,000 Yuan.

This new car is built around four core technologies: fast charging, safety, handling, and intelligent experience, targeted at high-end family users. Let's take a look at what these four hardcore technologies are?

Fast Charging is Core

Since it is the Fast Charging Edition, it must be equipped with the 2nd Generation Blade Battery and High Voltage Fast Charging Platform. This time the hybrid pure electric range reached 430 km, full fuel and full electricity combined range 1,550 km. Charging efficiency 10%-70% power takes only 5 minutes, 10%-97% full charge takes only 9 minutes, can compare to refueling speed. Charging support network is more complete, national layout of over 6,700 fast charging stations, and cooperates with Sinopec to build fast charging piles. Good news is all series owners enjoy 1 year free fast charging rights.

The core of luxury is defined by safety

First is passive body protection, used 2,000 MPa hot-formed steel cage body, standard 9 airbags, side curtain length leading in class, 25-ton truck rollover crushing body still guarantees cabin integrity.

Second is Yi San Fang active avoidance, handles sudden road conditions like rain tire bursts, slippery sharp turns, crosswinds at millisecond level, and undergone hundreds of extreme condition calibrations;

Third is intelligent warning, equipped with tire loosening monitoring, DiGuard life protection system, can identify driver fatigue/distracted, automatic pull-over and call for rescue when driver incapacitated, etc.

The most concerned is battery safety, 2nd Gen Blade Battery passed nail penetration, multi-cell short circuit, 10x national standard bottom impact triple limit tests.

Big car easy to drive, handling all-around

N8L all series standard Yi San Fang platform, rear wheel independent steering and YunNian A dual chamber air suspension, balances driving flexibility and riding comfort; has 4.58m global minimum turning radius, tight parking spots handled easily. Equipped with 2.0T Super Hybrid System, 0-100 acceleration only 3.7 seconds, power reserve sufficient;

Vehicle standard intelligent anti-car sickness system, matches Yangwang U8 same side wing support, effectively alleviates dizziness discomfort brought by bumps; Heaven's Eye 5.0 Intelligent Driving System relying on over 200 million km daily driving data to continuously iterate and evolve, narrow road U-turn, automatic parking operation precise and stable, meanwhile all series gifted 1 year urban pilot safety backup and lifetime intelligent parking safety backup service.

Intelligent Cockpit Comfort First AI 'Didi Xia'

AI Super Agent Didi Xia on board, can recognize dialects, actively predict car usage needs, link with over 2,000 car body functions, in-car also supports mic-less K-song, with 20 Dynaudio speakers; car models divided into two configurations, Fast Charging Luxury Edition standard all-in-one borderless center control screen, Nappa leather seats, and intelligent electric pedals. Fast Charging Flagship Edition adds 17.3-inch rear entertainment screen, welcome light carpet, intelligent electric doors, passenger zero gravity seats, streaming media rearview mirror etc. 8 premium configurations;

Car interior has 4+N variable seat layout ultra-large flexible space, trunk expansion volume can reach 1128L, car sets 49 storage spaces and equips 51L sunken storage box; whole car provides Danxia Black, Shuangyun Black etc. 7 body colors, interior adds Amber Brown, Coral Red etc. colors, and matches 21-inch Starlight Flowing Light rims.

In past few years, Denza successively entered Singapore, UK, France etc. over 20 countries globally. Denza Automotive average sales price in China exceeded Mercedes-Benz and BMW, Denza D9 sold at 1.6 million Yuan in Singapore, is luxury MPV sales champion, Denza Z9GT sold near 1 million Yuan in Europe, Chopin Edition transaction price 5.55 million Yuan.

At this time Denza N8L Fast Charging Edition truly aims to use 'Irreplaceable technology, to guard Irreplaceable home', bring a new travel choice combining efficiency, safety and comfort for families.

June 23, Denza N8L Super Charge Edition launched, positioned as a large six-seater safe luxury SUV, Price: 319,800 Yuan - 349,800 Yuan.

Denza focuses solely on luxury new energy vehicles, Denza D9 Singapore price 1.6 million Yuan, Denza Z9GT Europe price nearly 1 million Yuan, Denza Z9GT Chopard Edition transaction price 5.55 million Yuan.

70% of Denza owners are from replacing Mercedes-Benz, BMW, Audi, Porsche and other luxury brands, and owner identities focus on social celebrities, including Daniel Craig, Wang Leehom, Gao Yuanyuan, Lin Gengxin, Jiang Qinqin, etc., all are Denza owners.

Denza N8L Super Charge Edition positioned as a large six-seater safe luxury SUV, core highlights lie in super fast charge and extreme performance: equipped with 800V High-voltage Platform and Second-generation Blade Battery, CLTC pure electric range 430km, combined range 1550km, 5-minute quick charge, 9 minutes from 10% to 97%.

This is a unique experience in its "8 Series" SUVs, meanwhile, the new car equipped with three motors, power strong; large six-seater, all luxury, can be said to be the unavoidable choice for "8 Series" SUVs.

{Fast Charge Safe, Also}

Denza N8L Super Charge Edition equipped with 75.26kWh Second-generation Blade Battery, CLTC pure electric range directly pulled to 430km, and supports super fast charge.

As of June 23, National Fast Charge Station count already exceeds 6,700 stations.

Power equipped with 2.0T Plug-in Hybrid + Three motors, combined power 560kW, 0-100 km/h acceleration 3.7 seconds. Six-piston fixed calipers, ensure brakes hold.

Standard equipped with Yi-San-Fang Full Vehicle Intelligent Control, Yunnian-A Air Suspension and Rear-wheel steering, smooth comfortable, and turning radius only 4.58 meters, Old Beijing Hutongs also can be easily passed through.

Safety aspects, adopt ultra-high strength hot-formed steel cage body, key part material reaches 2000MPa, actual test 25-ton truck side compression passenger cabin intact, plus 9 Airbags, safety assurance pulled full.

Additionally provide DiGuard Life Guard System, Wheel Looseness Monitoring, achieve active intelligent safety guard, Tire Blowout Stabilization System also not absent, further guard driving safety. Additionally, Anti-glare Intelligent Anti-motion Sickness System, ensure family old small not motion sickness.

{Comfort and Intelligence}

Not only hard core, Denza N8L Super Charge Edition also owns steady design, new added Danxia Ink Red Black Exclusive Two-tone Paint, more shows noble.

Body size aspects, vehicle length 5.2 meters, vehicle width nearly 2 meters, wheelbase 3075mm, inside 2+2+2 six-seat layout.

Interior new added Amber Brown, Coral Red color scheme, warm luxury. NAPPA Leather Seats, 1st, 2nd row Executive Seats unified with heating ventilation massage, Co-pilot Zero Gravity Queen Seat equipped with adjustable Leg Rest, 3rd row also given heating function, winter travel more warm heart.

20-speaker Devialet Audio, 11L Hot/Cold Car Fridge, Rear row foldable small desk board, Multi-layer Insulating Privacy Glass all available, improve car use luxury ritual sense.

Additionally, full car multi-screen linkage, first batch equipped with "DidiXia" Super Intelligent Agent, can actively predict, can memory user preferences, give to user growth companion.

Full series equipped with Divine Eye 5.0 Advanced Driver Assistance, single Nvidia Orin-X chip compute power 254TOPS, hardware equipped with LiDAR, also Reinforcement Learning End-to-End Large Model, support full scenario assist, and official for City Pilot, Smart Parking safety bottom line.

{One View}

With second child families' vehicle essential needs, six-seater home SUV already is popular model, and choice also very many, but in this many choices, Denza N8L Super Charge Edition's long range and fast charge technology is indeed unique.

Technology hard is really hard, Denza N8L Super Charge Edition lets more users see technology hard core brought, cannot refuse experience, will also rewrite segment market competition pattern, as for sales, Dark Horse Candidate, also let us wait and see.

June 10, the Ministry of Industry and Information Technology's 408th Batch "Announcement on Road Motor Vehicle Production Enterprises and Products" was publicized, listing the Denza Z Hardtop, Convertible, and Track versions clearly. This means this 1604 horsepower Chinese supercar has passed all mandatory national standard inspections, obtained full legal qualifications for mass production, sales, and legal registration, and is about to meet us.

What concept is 1604 horsepower? The Koenigsegg Jesko has 1600 horsepower, priced near 50 million; the Bugatti Divo has 1500 horsepower, priced at 70 million. The Porsche 918 Spyder has almost half the horsepower, over 13 million; the Ferrari Daytona SP3 is 14 million. The Lamborghini Aventador Ultimae, also commonly known as the Big Bull, is 7.36 million. Tell me, how much should our Denza Z sell for?

It's not just about piling up horsepower; Denza Z adopts mature DiSus-Z technology, plus DiSus-M magnetorheological suspension. To put it simply, the full-size SUV Denza N9 with such a high center of gravity uses DiSus-Z, achieving 210 km/h in the Fishhook Test. Guess what kind of performance the Denza Z supercar will have?

However, such an authentically Chinese supercar chose the Goodwood Festival of Speed in the UK, thousands of miles away, for its global premiere. Why does BYD choose not the world's largest car market but the UK thousands of miles away? The answer is a bit heart-wrenching —— this looks more like a forced "departure", hiding two unspeakable tragedies behind the Chinese supercar industry.

First, it's the issue of recognition. Many people might not know that BYD's brand recognition overseas is far higher than domestically. In China, BYD's impression on consumers remains at the level of economical family cars, and has even not yet fully detached from the low-end category. This contains our cognitive inertia, as well as BYD's relatively affordable price factors, but what cannot be denied is that we still haven't shaken off stereotypical prejudices against domestic brands, and there is also the influence of some preference for foreign things.

Actually overseas, BYD is equivalent to Tesla in the eyes of domestic Tesla fans, a synonym for high-end technology. It is a concrete embodiment of China's strength. The Denza Z9GT with a domestic starting price of 269,800, after landing in Europe, the plug-in hybrid version starting price reaches 103,500 Euros (approx. 825,000 RMB), the pure electric version sells even higher at 115,000 Euros, directly targeting traditional luxury flagships like Porsche Taycan and Mercedes-Benz S-Class; the domestically priced 150,000-level Yuan PLUS (overseas named ATTO 3), starts at 39,000 Pounds in the UK, placing it in the same price bracket as BMW 3 Series and Audi A4.

Market data won't lie either: BYD's overseas annual sales broke through 1.05 million units in 2025, exports grew by 64.9% year-on-year in the first 5 months of 2026, and it has ranked first in new energy vehicle sales in dozens of countries including Thailand, Brazil, Italy, etc.

Second, we can build the mass-produced supercar with the most horsepower, but we haven't yet bred a cultural soil suitable for supercars. China is already the undisputed global number one automobile country: the largest consumption market, the most complete new energy supply chain, the most advanced battery, motor, and control technology, we finished the industrial path others took decades in just over ten years. But the sedimentation of automotive culture has never been able to be accomplished in one step by overtaking technology.

European and American supercar culture has developed for over a century, from amateur track days and modification culture to top-tier racing systems, forming a mature audience ecosystem. The Goodwood Festival of Speed has become a sanctuary for global car enthusiasts, essentially a microcosm of deep automotive culture —— the audience there understands horsepower curves, understands chassis tuning, understands engineering aesthetics, and is willing to pay for pure performance and technology.

While the comprehensive popularization of domestic cars has only been for 20 or 30 years, the explosion of new energy is even more recent, within the past 5 or 6 years. The public's understanding of cars mostly remains at commuting, family, and business attributes, with extremely limited understanding of track culture and performance culture. In the eyes of many, supercars are still just "status symbol toys for wealthy show-offs", and the scale of the core circle that truly understands technology and plays tracks is pitifully small.

Of course, this "departure" is never the end, but a necessary path for the rise of Chinese supercars. Going out is ultimately to return better. One day, our top supercars won't need to travel far overseas to find applause, and our domestic environment will eventually be able to breed its own automotive culture.