Data from the China Passenger Car Association shows that in the first half of this year, domestic passenger car retail sales accumulated 8.75 million vehicles, a year-on-year decline of 20%; the fuel vehicle market encountered an "avalanche", with June retail sales plummeting 39%. The "price war" ran throughout the year, significantly compressing industry profit margins.

Amid widespread gloom, a car company submitted a "different" performance report: June sales reached 257,900 vehicles, a 15.8% month-on-month increase and 11% year-on-year increase, breaking through 20,000 vehicles monthly for 3 consecutive months; cumulative deliveries in the first half reached 118,100 vehicles, achieving both year-on-year and month-on-month growth for 2 consecutive months. It is not a new force, nor a local independent brand, but Yueda Kia.

If we elevate our focus to a global dimension, Kia's market performance is even more shocking. In the first half of 2026, Kia's global cumulative sales reached 1.631 million vehicles, a year-on-year increase of 2.7%, setting a new high for the first half of the year. Among them, Sportage and Seltos ranked first and second globally with 303,200 and 177,200 vehicles respectively.

Global Quality: Entering an Upward Channel

On one side is the high-singing march in the global market, on the other is the counter-attack in the Chinese market. Nowadays, Yueda Kia has already changed its thinking mode: through measures such as strengthening brand image, improving product competitiveness, expanding service channels, and optimizing user experience, showing a steady development momentum and strong corporate resilience.

In the first half of this year, Yueda Kia was the first to launch a nationwide "One-Price" car purchase policy, returning pricing power to the brand so that consumers can enjoy the bottom price upon entering the store. Taking the new Kia Sportage with global cumulative sales exceeding 8 million vehicles as an example, the "One-Price" launched in April is as low as 109,900 RMB, and the main selling model 1.5T Prestige Edition "One-Price" is only 124,900 RMB.

In addition, multiple benefits such as fuel card subsidies and purchase tax reductions have also been implemented. In return for Chinese consumers with super-value car purchase plans, Yueda Kia has effectively lowered the threshold for car purchase, making prices more transparent. Benefiting from this, the sales of multiple star models of Yueda Kia increased significantly compared to the same period last year, which also confirms the effectiveness of its nationwide "One-Price" strategy.

It is worth mentioning that the new Kia Sportage, inheriting the 33-year history and 5 generations of "Sportage", has realized 13 configuration upgrades compared to the old model in terms of styling design, space experience, smart technology, safety configuration, etc., further meeting Chinese users' needs for more comfortable and smarter travel.

Even more surprisingly, after launching for more than 100 days, the new Kia Sportage has "zero customer complaints" on new car quality. This is not relying on luck, but the power of quality control, fully confirming Yueda Kia's excellent product quality, while also highlighting Yueda Kia's third factory's globally leading manufacturing standards and quality control strength.

As a global core production base of Kia, Yueda Kia's third factory fully benchmarks against international first-class manufacturing standards, introducing advanced tools such as Kia Global Quality Management System (GQMS), MES manufacturing execution system, IQIS production completion system, etc., building a lifecycle quality management system covering R&D, manufacturing to after-sales.

"Global Quality" is the standard carved into every screw nut of Yueda Kia: using high quality, high intelligence, and high value to respond to Chinese users' diverse expectations for quality travel; relying on the globally unified R&D and manufacturing system and rigorous verification processes, letting domestic and overseas consumers share identical car-building strength.

Dual Drive: Running a Growth Curve

Domestic sales and export sales moving forward side by side is the main theme of Yueda Kia's development in the first half of this year. As of now, Yueda Kia has exported over 617,000 vehicles in cumulative, export sales exceeding 6.79 billion US dollars, building an export matrix composed of EV5, Sportage, Seltos, K5, Sonet, and Rio, covering 91 countries and regions including Australia, Mexico, Saudi Arabia, etc.

Engine exports were also accomplished with remarkable achievements. In June 2026, Yueda Kia exported 7,491 engines, accumulating exports of about 531,000 units, mainly sold to countries such as Russia, Czech Republic, Slovakia, South Korea, Vietnam, Malaysia, India, Kazakhstan, Turkey, etc.

Domestic sales stabilizing the basic block, exports opening the ceiling, this "Dual Drive" pattern can not only hedge against the price war competition pressure in the domestic existing market but also rely on scaled exports to reduce manufacturing costs, forming a steady growth loop of internal and external markets feeding each other and risk dispersion, becoming the core confidence of Yueda Kia's counter-trend racing.

In addition to holding the two growth curves of domestic stock deep cultivation and global incremental blue ocean, Yueda Kia also has remarkable achievements in channel ecosystem construction. On one hand, continuously deepening cooperation with large dealer groups represented by United Crown, Lan Chi, Jiangsu Zhixing, Guoao, Zhongchi, etc.; on the other hand, continuously strengthening the service network and promoting the downscaling of standard services.

In the first half of this year, amidst an environment of fierce price wars and continuous news of dealer network exits, Yueda Kia added 28 outlets, especially the first global SI 2.0 standard flagship store built in Guangxi with Changle Group in April, which filled the blank of high-quality travel services in the Guangxi region.

Healthy channels are the foundation of Yueda Kia's sustainable growth; while improvement in service is also one of the decisive battlefields. In the first half of this year, Yueda Kia continuously optimized the pre-sales, during-sales, and after-sales full-stage service ecosystem. In pre-sales and during-sales links, focusing on optimizing customer experience around key touchpoints such as store arrival experience, trial ride, and signing delivery; in the after-sales link, mainly focusing on service management system upgrade, service quality control optimization, service facility implementation, improving service experience.

Sports Marketing: Localization Emotional Connection

Looking at Kia's sports marketing, it exactly forms a subtle mirror echo with its domestic and foreign sales dual-wheel drive logic. In 2026, the 2026 USA-Canada-Mexico World Cup is in full swing. As an official partner cooperating with FIFA for nearly 20 years, Kia sponsored 660 operating vehicles for this event.

In addition, it also brought a series of "World Cup Joint Gifts" for Chinese consumers, and provided purchase tax subsidies and oil card/electric card gifts, etc., for the 3 "One-Price" models New Sportage, K3, and Kia Xing, showing full sincerity for Chinese consumers. This move directly converts sports heat into store traffic, making the whole chain natural.

It is worth mentioning that as a FIFA partner for 20 years, Kia has the exclusive right to select official ball boy ball girls globally. In the knockout stages of this 2026 USA-Canada-Mexico World Cup, 11-year-old girl Liu Shuying appeared as the only Chinese official ball boy/girl, becoming a vivid vignette of Kia opening up global sports resources and building a bridge for cultural exchange between Chinese and foreign teenagers.

Global IP is not label-style sponsorship, but perceivable rights implementation. The moment Kia precisely lands this scarce right of ball boy selection on Chinese people, it completes the identity translation from sponsor to dream maker, letting consumers feel the temperature of the brand.

In addition to integrating global top-tier event resources, Yueda Kia also actively cultivates China's local sports events. To date, Yueda Kia has sponsored Yancheng Marathon for 6 consecutive years and been the main sponsor of the "Jiangsu Super League" Yancheng team for 2 consecutive years, extending the brand temperature to every participant inside and outside the arena.

Local events are not participation in the form of making up numbers, but emotional anchors of regional deep cultivation. As the base of Yueda Kia, Yancheng, the essence of deep cultivation of local events is doing "Community Brand Assets", thereby realizing localization emotional connection.

Epilogue: Waiting for the Wind, Better to Be the Wind

In the first half of 2026, the Chinese auto market's cold air was chilling, but Yueda Kia told the industry with a performance report of "concurrent year-on-year and month-on-month double growth": true long-termism is not waiting for the wind, but becoming the wind.

From the record half-year sales of 1.631 million vehicles globally to the counter-attack in the Chinese market; from the nationwide "One-Price" reshaping consumer trust to export business opening the growth ceiling; from the manufacturing heritage of global quality to the worry-free service experience of the full cycle - Yueda Kia's combination of these sets of moves supports the enterprise to walk out of the trough and build a solid growth chassis.

Deeply cultivated the Chinese market for 24 years, Yueda Kia has accumulated trust from over 6.85 million users. In the future, Yueda Kia will continue to refine in dimensions such as brand value, product quality, channel network, service experience, etc., bringing travel experiences far beyond expectations to more Chinese consumers.

Dalam pasaran SUV di Malaysia, ramai pembeli semasa memilih kenderaan akan membandingkan Perodua Ativa dan Chery Tiggo Cross. Kedua-dua model ini dari segi harga dan segmen agak hampir, hari ini kita akan membuat perbandingan terperinci dari pelbagai aspek untuk membantu anda menjimatkan masa melakukan kajian.

Harga dan Varian

Harga OTR Perodua Ativa di Malaysia ialah RM 62,500 - 73,400, terdapat keseluruhan 3 varian, termasuk 1.0L Turbo X (RM 62,500), 1.0L Turbo H (RM 67,300), 1.0L Turbo AV (RM 73,400) dan lain-lain.

Harga OTR Chery Tiggo Cross di Malaysia ialah RM 88,750 - 99,750, terdapat keseluruhan 2 varian, termasuk 2025 HEV 1.5L CSH (RM 99,750), 2025 1.5T Standard (RM 88,750) dan lain-lain.

Dari segi harga, harga permulaan Perodua Ativa memang lebih murah RM 26,250 berbanding Chery Tiggo Cross. Jika bajet anda terhad, varian asas Perodua sudah boleh memenuhi keperluan harian. Tetapi perhatikan juga, perbezaan harga tersebut mungkin melibatkan kompromi dalam kelengkapan, ia bergantung pada keperluan anda.

Kelengkapan Keselamatan

Taraf keselamatan Perodua Ativa ialah 5★ (ASEAN NCAP), sistem keselamatan aktif termasuk ASA 3.0 + ACC + LDA + LKA + BSM + RCTA.

Taraf keselamatan Chery Tiggo Cross ialah TBD, sistem keselamatan aktif termasuk Basic.

Dari segi kelengkapan keselamatan, kedua-dua kereta telah mendapat taraf yang baik. Namun, ASA 3.0 + ACC + LDA + LKA + BSM + RCTA pada Perodua Ativa dan Basic pada Chery Tiggo Cross mempunyai perbezaan dari segi fungsi, jika anda lebih mengutamakan keselamatan aktif, boleh bandingkan senarai fungsi kedua-duanya secara teliti.

Ruang dan Keselesaan

Panjang badan Perodua Ativa 4400 mm, ruang bagasi 400 L.

Panjang badan Chery Tiggo Cross 4400 mm, ruang bagasi 400 L.

Ukuran kedua-dua kereta itu hampir sama, ruang dalaman tidak banyak berbeza. Kereta pada tahap ini, kegunaan harian sudah cukup memadai.

Servis dan Penyelenggaraan

Perodua Ativa waranti 5 tahun/150,000km, jarak selang servis setiap 10,000km atau 6 bulan.

Chery Tiggo Cross waranti 3 tahun/100,000km, jarak selang servis setiap 10,000km atau 6 bulan.

Kesimpulan

Secara keseluruhan, Perodua Ativa dan Chery Tiggo Cross adalah model kereta yang sangat bagus di pasaran Malaysia. Memilih yang mana satu, faktor penentunya adalah keperluan dan bajet peribadi anda. Kita menyarankan untuk melakukan kajian yang menyeluruh, membandingkan beberapa sebut harga daripada agensi kereta berbeza, kemudian membuat ujian memandu sebelum membuat keputusan akhir. Membeli kenderaan adalah perkara besar, meluangkan masa membuat kajian adalah keputusan yang pasti betul.

在马来西亚的汽车市场，很多买家在选车的时候都会拿 Honda Civic 和 BMW 3 Series 来做比较。今天我们从多个方面做一个详细的对比，帮你省下做功课的时间。

价钱和版本

Honda Civic 在马来西亚的 OTR 售价是 RM 133,900 - 167,900，一共有 5 个版本，包括 2025 e:HEV 2.0L RS（RM 167,900）、2025 1.5T RS（RM 149,900）、2025 1.5T V（RM 144,900） 等。

BMW 3 Series 在马来西亚的 OTR 售价是 RM 267,800 - 392,800，一共有 2 个版本，包括 320i Sport（RM 248,000）、330i M Sport（RM 298,000） 等。

从价钱来看，Honda Civic 的起步价确实比 BMW 3 Series 便宜了 RM 133,900。如果你预算有限，Honda 的入门版已经可以满足日常需求。但也要注意，便宜的那几千块，可能在配备上会有取舍，具体要看你的需求。

安全配备

Honda Civic 的安全评级是 5★ (ASEAN NCAP)，主动安全系统包括 Honda SENSING (ACC, CMBS, LKAS, RDM)。

BMW 3 Series 的安全评级是 5★ (Euro NCAP)，主动安全系统包括 Driving Assistant Professional (ACC, AEB, LKA, BSM)。

安全配备方面，两款车都拿到了不错的评级。不过 Honda Civic 的 Honda SENSING (ACC, CMBS, LKAS, RDM) 和 BMW 3 Series 的 Driving Assistant Professional (ACC, AEB, LKA, BSM) 在功能上有些差异，如果你比较看重主动安全的话，可以仔细对比一下两者的功能列表。

空间和舒适度

Honda Civic 车身长 4450 mm，后备箱 470 L。

BMW 3 Series 车身长 4400 mm，后备箱 400 L。

空间方面，Honda Civic 的车身比 BMW 3 Series 长了 50 mm，车内乘坐空间会稍微宽裕一些，尤其是后座腿部空间。如果你经常载家人或者需要放婴儿车，大一点的车身确实更实用。

保养和维护

Honda Civic 保修 5年/无限制里程，保养间隔 每10,000km或6个月。

BMW 3 Series 保修 5年/无限里程，保养间隔 每10,000km或6个月。

总结

总的来说，Honda Civic 和 BMW 3 Series 都是马来西亚市场很不错的车型。选择哪一辆，关键还是要看你的个人需求和预算。建议大家做好功课，多比较几间车行的报价，再去试驾做最终决定。买车是件大事，花点时间做功课绝对不会错。

在马来西亚的轿车市场，很多买家在选车的时候都会拿 Toyota Camry 和 BMW 3 Series 来做比较。这两款车在价位和定位上都蛮接近的，今天我们就从多个方面做一个详细的对比，帮你省下做功课的时间。

价钱和版本

Toyota Camry 在马来西亚的 OTR 售价是 RM 221,800 - 248,800，一共有 2 个版本，包括 2025 HEV 2.5L Standard（RM 248,800）、2025 2.5L Standard（RM 221,800） 等。

BMW 3 Series 在马来西亚的 OTR 售价是 RM 267,800 - 392,800，一共有 2 个版本，包括 320i Sport（RM 248,000）、330i M Sport（RM 298,000） 等。

从价钱来看，Toyota Camry 的起步价确实比 BMW 3 Series 便宜了 RM 46,000。如果你预算有限，Toyota 的入门版已经可以满足日常需求。但也要注意，便宜的那几千块，可能在配备上会有取舍，具体要看你的需求。

动力和油耗

Toyota Camry 搭载 2.0L 4-cyl，马力 170 hp。官方油耗 8.0 L/100km。

BMW 3 Series 搭载 2.0L Turbo，马力 220 hp。官方油耗 9.5 L/100km。

动力方面，BMW 3 Series 的 2.0L Turbo 比 Toyota Camry 的 2.0L 4-cyl 多了 50 匹马力。不过日常在市区开，两款车的动力都够用，不会觉得不够力。

安全配备

Toyota Camry 的安全评级是 5★ (ASEAN NCAP)，主动安全系统包括 TSS 2.5。

BMW 3 Series 的安全评级是 5★ (Euro NCAP)，主动安全系统包括 Driving Assistant Professional (ACC, AEB, LKA, BSM)。

安全配备方面，两款车都拿到了不错的评级。不过 Toyota Camry 的 TSS 2.5 和 BMW 3 Series 的 Driving Assistant Professional (ACC, AEB, LKA, BSM) 在功能上有些差异，如果你比较看重主动安全的话，可以仔细对比一下两者的功能列表。

空间和舒适度

Toyota Camry 车身长 4400 mm，后备箱 400 L。

BMW 3 Series 车身长 4400 mm，后备箱 400 L。

两款车的尺寸几乎一样，车内空间差别不大。这个级别的车，日常使用完全够用。

配置和科技

Toyota Camry 采用 FWD 驱动方式。

BMW 3 Series 采用 FWD 驱动方式。

两款车的驱动方式一样，都是 FWD，日常驾驶感受不会有太大区别。

总结

总的来说，Toyota Camry 和 BMW 3 Series 都是马来西亚市场很不错的车型。选择哪一辆，关键还是要看你的个人需求和预算。建议大家做好功课，多比较几间车行的报价，再去试驾做最终决定。买车是件大事，花点时间做功课绝对不会错。