车型概览

Audi Q8 e-tron 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在整体购车判断。

价格落在 RM 361,135 - 467,285，买家可以先用它判断预算压力和同级定位。

购车价格指南

Audi Q8 e-tron 的购车预算可以先从 RM 361,135 - 467,285 开始衡量。这个数字真正影响的是月供、保险和现金流，而不只是展厅里的标价。

如果你在几个版本之间犹豫，可以把 2025 55 quattro S line（RM 467,285）、2025 50 quattro Advanced（RM 361,135） 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 Audi Q8 e-tron 的核心规格，最重要是把数字翻译成生活里的感受。

114 kWh的电池容量，重点是能不能支撑一周通勤和周末出门。 24.4 kWh/100km的耗电表现，会影响你多久需要补一次电。 300 kW、664 N·m的输出，让高速并线和短距离超车更有底气。 车长 4915 mm、车宽 1937 mm、车高 1633 mm、轴距 2928 mm，可以帮助你预判停车难度和后排乘坐空间。

优缺点分析

Audi Q8 e-tron 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：预算位置清楚，方便和同级车直接比较、日常能源成本有明确参考、动力输出能支撑高速和超车需求。

需要留意的是，需要先确认家里、公司或常去商场的充电条件、市区停车和狭窄路段仍要看个人驾驶习惯。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 Audi Q8 e-tron 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把整体购车判断放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？只要充电条件稳定，电动车的通勤体验通常更安静，也更容易控制日常能源成本。

竞品对比内容

把 Audi Q8 e-tron 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先用 RM 361,135 - 467,285 锁定预算圈、再看动力是否足够应付高速和满载、接着比较能源成本和补能便利、最后看空间是否适合家人和行李。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 Audi Q8 e-tron 的关键，是先把充电安排想清楚。家充、公司充电或商场快充只要其中一项稳定，日常体验就会轻松很多。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

车型概览

Audi A5 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在市区驾驶、停车和日常灵活性。

价格落在 RM 442,112，买家可以先用它判断预算压力和同级定位。

购车价格指南

Audi A5 的购车预算可以先从 RM 442,112 开始衡量。这个数字真正影响的是月供、保险和现金流，而不只是展厅里的标价。

如果你在几个版本之间犹豫，可以把 2025 Sportback 2.0T quattro S line（RM 442,112） 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 Audi A5 的核心规格，最重要是把数字翻译成生活里的感受。

涡轮增压、4缸、1984 mL 排量的动力底子，适合拿来判断市区跟车和高速巡航是否轻松。 249 Ps、370 N·m的输出，真正意义在于满载、上坡和超车时不会太吃力。 7.1 L/100km的油耗，对每天通勤的人来说会直接影响加油频率。 车长 4757 mm、车宽 1843 mm、车高 1386 mm、轴距 2824 mm，可以帮助你预判停车难度和后排乘坐空间。

优缺点分析

Audi A5 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：预算位置清楚，方便和同级车直接比较、日常能源成本有明确参考、动力输出能支撑高速和超车需求。

需要留意的是，市区停车和狭窄路段仍要看个人驾驶习惯。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 Audi A5 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把市区驾驶、停车和日常灵活性放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？7.1 L/100km 的油耗参考让通勤成本更容易预估。

竞品对比内容

把 Audi A5 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先用 RM 442,112 锁定预算圈、再看动力是否足够应付高速和满载、接着比较能源成本和补能便利、最后看空间是否适合家人和行李。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 Audi A5 的日常成本，最直接会反映在燃油、保险、轮胎和定期保养上。7.1 L/100km 的油耗让通勤预算更容易掌握。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

In the fiercely competitive compact pure electric SUV market, consumers often need to make trade-offs across multiple dimensions such as price, range, brand, and space. The arrival of Deepal S05 attempts to break this "choice dilemma"—with balanced product strength and solid technical accumulation, it offers a cost-effective pragmatic choice for the 150,000 yuan tier market.

Global Market Validation: Dual Endorsement of Sales and Reputation

Deepal S05 is not a "theoretical" product. Since its launch, its global cumulative sales have surpassed 220,000 units, with monthly sales stabilizing over 10,000. Meanwhile, this model has sold well in more than 70 countries and regions worldwide. It ranked first in compact pure electric SUV registrations in the Spanish market for two consecutive months and maintains stable order growth in emerging markets such as Pakistan.

Beyond sales, Deepal S05 has also received multiple authoritative recognitions: 2025 German iF Design Award, Chile Autocosmos 2026 Best Recommended Vehicle, Thailand 2026 Automotive of the Year Award, and J.D. Power 2026 China New Energy Vehicle New Car Quality Research Compact Pure Electric SUV First Place. These awards, covering design, quality to market performance, constitute multi-dimensional verification of strength.

620km Ultra-long Range: One Week Commute, Cross-City No Anxiety

For pure electric users, range is always a core concern. Deepal S05 achieves a maximum range of 620km under CLTC conditions. Calculated based on a daily urban commute of 50km, it can fully meet travel needs for 10-12 days, truly realizing "one charge per week". Even facing cross-city travel, this range level can cover most scenarios, reducing the trouble of mid-trip recharging.

Behind the range is a complete technical system supporting it. The entire series is equipped with CATL cells + Jinzhongzhao battery, with energy density leading its class. Yuanli Super Integrated Electric Drive, through lightweight design (electric drive only weighs 75kg) and hardware optimization, achieves a maximum efficiency of 95% for the electric drive assembly and an average comprehensive efficiency of 91.57%, leading its class by about 2 percentage points. In addition, the standard heat pump air conditioning system saves 38% energy compared to traditional heating methods in winter, improving range by over 20 kilometers; the active front grille adjusts opening and closing according to driving status, reducing wind resistance by 15Counts under high-speed conditions, improving range by 14.1km.

Full Series CATL + 3C Super Charging: Combining Battery Safety and Recharging Efficiency

Deepal S05 full series equips CATL cells, providing two battery capacity choices of 56.1kWh and 68.8kWh. Its charge-discharge conversion rate reaches 95%, higher than the industry average of 94%. In terms of safety, this battery has passed the mandatory national standard test of "Safety Requirements for Power Batteries for Electric Vehicles" (GB38031-2025) officially released by the Ministry of Industry and Information Technology in March this year. It is one of the first domestic car companies to pass the new national standard and has obtained CATARC NESTA Six-Dimensional Electric Safety Certification. Official data shows that vehicles equipped with this battery have accumulated 70 billion kilometers in driving and have maintained a zero-self-ignition record to date.

Regarding recharging efficiency, Deepal S05 full series is standardly equipped with 3C super charging. Charging SOC from 30% to 80% takes only 15 minutes, replenishing 300km+ range. This means during a short break at highway service areas, most recharging needs can be met. For low-temperature environments, the world's first micro-core high-frequency pulse heating technology can raise battery temperature by 20°C under -30°C conditions, shortening charging time by 15% and improving power by 50%, effectively alleviating the anxiety of Northern users regarding winter range degradation.

Cross-Class Space Performance: Compact Dimensions, Mid-Size Car Experience

Deepal S05 body dimensions are 4620×1900×1600mm, wheelbase reaches 2880mm, possessing obvious advantages in its class. 964mm of second-row legroom, even with five passengers of 180cm height sitting simultaneously, will not feel cramped. 66% car length efficiency rate and 74.4% car height efficiency rate reflect excellent space utilization.

Regarding storage, the pure electric version provides a 159L super large frunk and a 492L double-layer trunk, the range extender version trunk volume is 464L. The whole car has 35 storage locations. After folding down the rear seats, it can form a flat "large bed" mode. With the panoramic sky window, it provides convenience for outdoor camping. Multiple sound insulation designs and 5mm thick window silent glass throughout the car ensure quietness during driving.

Smart Configuration Does Not "Shrink": Enjoy Mainstream Experience from Entry Level

Regarding smart configurations, Deepal S05 did not significantly reduce specifications due to positioning. Full series standard 5R5V12U hardware (5 cameras, 5 millimeter-wave radars, 12 ultrasonic radars), supports Highway NOA, covering functions such as adaptive cruise, lane centering, intelligent lane change assistance. Parking assistance supports 160+ parking lot scenarios, average parking time for standard parking spaces is only 35 seconds, efficiency leading its class by about 30%.

Inside the cockpit, 15.4-inch 2.5K Sunflower Screen, Qualcomm Snapdragon 8155 chip, DEEPAL OS 3.1 system form the interaction core. This system has integrated DeepSeek R1 Deep Thinking Large Model, response speed and answer fluency are both improved. 50-inch AR-HUD Augmented Reality Head-Up Display, 14-speaker Sky Surround Sound System, and other configurations further enhance the quality of daily use.

Deepal S05's cost-effectiveness is not reflected in the price advantage of a single dimension, but in the comprehensive balanced performance of range, battery safety, space, smart configuration, etc. It does not pursue extreme parameters of a single item, but on the 150,000 yuan price level, covers the core needs of family users as much as possible — long range, true safety, large space, sufficient intelligence. For consumers looking for a pragmatic home pure electric SUV, this is a model worth serious consideration.

After intensively adjusting capacity in many places worldwide, Goodyear Tires pressed the "pause button" again. Recently, Goodyear announced its Izmit factory in Turkey will stop production for one month from July 2 to August 2, expected to resume production on August 3.

Goodyear officials stated this production stop aims to conduct inventory management and planned regular maintenance. During this period, production lines will undergo technical adjustments and modernization, which will not negatively impact operations and finances, nor affect employee rights. However, the timing of this production stop is quite delicate - only a week has passed since the factory was heavily fined 672 million Turkish Lira by the Turkish government for violating anti-monopoly laws. It is worth noting that the factory also stopped production for a month in June 2025 citing "inventory adjustment".

Giants Deep in Adjustment Pain, Closures and Layoffs Follow

The production stop of Goodyear's Turkish factory is merely a microcosm of the severe turbulence in the global tire industry. Since 2026, international tire giants have frequently experienced a "shutdown wave":

In May, Bridgestone suddenly announced the closure of its Taiwan Hsinchu factory, which had operated for over 40 years; that same month, Pirelli's Argentina factory announced a production stop. The factory has cumulatively laid off 700 people since 2023; Continental also announced adjustments to about 3,000 positions globally, with 1,600 of them included in the layoff scope.

As a century-old giant, Goodyear's own "adjustment pain" is more intense. Under the "Goodyear Forward" restructuring plan, it has successively closed or sold factories in Fulda, Germany (operating 125 years), Kariega, South Africa (operating 78 years), Shah Alam, Malaysia, and other locations, and sold non-core businesses such as the Dunlop brand and chemicals. In April this year, Goodyear's only old OTR engineering tire factory in the US, Topeka, also implemented a temporary work stoppage.

Asian Low-Price Tire Impact, Global Competition Intensifies

Behind this wave of global production stoppage and factory closures lies supply-demand imbalance and the strong impact of high cost-performance tires from Asia (particularly China).

In recent years, Chinese tire enterprises have been conquering the world with cost-performance advantages, striking directly into the heart of foreign brand markets, making their original high-price positioning unsustainable and compressing profit margins significantly. Goodyear financial data shows its full-year net sales in 2025 decreased year-on-year by nearly 5% to 18.3 billion US dollars, with a net loss as high as 1.7 billion US dollars; global sales in Q1 2026 are expected to decrease by about 10% year-on-year, facing cost increase pressure of 185 million US dollars.

Facing capacity redundancy in high-cost areas and price impacts from Asian tires, international giants are forced to "cut arms to survive" to reduce costs and stop losses. Goodyear expects its restructuring plan to save about 300 million US dollars in costs annually. However, in the global tire market where competition far exceeds expectations, whether this "scraping bone to cure disease" type of self-rescue can bring about true revival still needs time to verify.

A 股申萬汽車板塊過去 30 日蒸發咗 5700 億市值，跌幅超過 11%。

A 股汽車板塊部分上市公司 6 月 22 日收市價

呢個數字背後，係海外兩條核心出海路線同時被封堵。

北美大門焊死

美國對中國電動車關稅由 25% 拉至 100%，綜合稅率超過 102%。一輛 20 萬嘅國產電動車，到美國終端售價直接翻倍。

去年中國電動車銷往美國只得 1.24 萬輛，北美本來就唔係主力。但呢次殺傷力喺產業鏈——美國仲出台聯網汽車硬件同軟件審查規則，供應鏈入面有中國零部件、中國晶片就受限。整車同零部件雙向鎖死。

東南亞後院亦收緊咗

泰國曾經係中國車企出海第一站，中國品牌喺當地新能源市場佔有率超過 80%。

但泰國今年落地新規：每進口 1 台整車，必須本地生產 2 台，2027 年比例提升至 1:3。電池、核心電控必須本地生產，零部件採購比例唔達標額外加收 10% 附加稅。

新規落地後泰國純電車型銷量短期暴跌 8 成。靠整車出口走量嘅路數走唔通啦。

歐盟亦喺醞釀對中國插混追加反補貼稅，最高綜合稅率可能超 45%。「國內生產、整車出海」嘅輕資產模式，正被全球貿易壁壘逐一擊破。

國內亦面臨壓力

前 5 個月國內乘用車零售 710 萬輛，同比下滑近 20%。新能源滲透率雖然突破 63%，但增長全靠擠佔燃油車份額換嚟嘅，大市冇增量。

價格戰打咗 3 年，Q1 行業平均純利率只得 3.2%，每車利潤唔夠 3000 元。經銷商積壓庫存超 250 萬輛，產能利用率唔到 70%。

海外關稅抬高出海成本，國內價格戰壓縮利潤空間，兩頭一擠，估值自然向下調整。

換打法嘅時候到咗

頭部車企早就唔走純出口路線啦。比亞迪喺匈牙利、泰國、巴西建廠，長城同上汽深耕東南亞帶動供應鏈落地，零跑同蔚來透過合作模式切入歐洲。

由「整車出口」轉向「本地化生產 + 產業鏈出海」，係呢輪壁壘逼出嚟嘅轉型。5700 億蒸發唔係情緒波動，係市場對存量廝殺時代嘅重新定價。

能夠活落嚟嘅，係嗰啲喺全球建得到廠、管得住成本、撐得住品牌嘅公司。

（圖來自網絡）

23 Jun, Pusat Pengalaman Porsche Shanghai telah menyambut satu acara penandatanganan yang pasti akan tercatat dalam sejarah perlumbaan Asia. Pengurusan Perlumbaan Porsche Asia Pasifik secara rasmi mengumumkan bahawa lumba utama di bawah naungannya—Porsche Carrera Asia—telah mencapai hubungan perkongsian penamaan dengan jenama model kereta ARbox di bawah Model Shunlin China. Dari saat ini, perlumbaan model kereta tunggal yang paling bertaraf tinggi di wilayah Asia Pasifik mempunyai nama baharu: Porsche ARbox Carrera Asia (Porsche ARbox Carrera Cup Asia).

Secara kasarnya, ini hanyalah penamaan komersial, tetapi mereka yang biasa dalam dunia perlumbaan tahu berapa banyak 'pertama kali' yang tersembunyi di sebalik ini. Dalam 23 tahun sejak penubuhan Porsche Carrera Asia, kali pertama kali ia menerima rakan perkongsian penamaan dalam jenis model kereta; malah untuk pertama kali dalam sejarah perlumbaan bertaraf tinggi ini, hak penamaan diberikan kepada sebuah jenama tempatan China. Perlu diketahui bahawa sebelum ini, rakan penamaan cawan ini semuanya jenama antarabangsa besar, tayar, minyak enjin, barangan mewah bergilir-gilir, namun kini secara tanpa preceden bergandengan tangan dengan jenama tempatan 'yang membuat model kereta kecil', isyarat di dalamnya adalah jelas—Porsche ingin membawa budaya balapan dari litar yang tinggi, masuk ke dalam kehidupan harian orang biasa.

Di tempat penandatanganan, yang paling menarik perhatian adalah kereta perlumbaan 911 Cup dengan reka bentuk cat baharu. Garisan mengalir ciri Porsche, digabungkan dengan elemen visual muda ARbox, mempunyai ketajaman litar, dan juga kehalusan seperti model. Banyak media dan peminat kereta yang hadir berhimpit berpusu mengelilinginya untuk berfoto, ada yang membuat lawak, "Jika ini dikurangkan ke 1:64 dan diletakkan di atas meja saya, melihat setiap hari pasti menyeronokkan." Dan perkataan ini, tepat menepati teras kerjasama kali ini—melalui media model kereta yang dikurangkan ini, budaya balapan bukan lagi gemuruh di TV dan gambar yang segera lenyap, tetapi menjadi 'barang koleksi' yang boleh dipegang di tangan, diletakkan di meja, dan malah dibawa ke mana-mana.

Pengarah Urusan Porsche Asia Pasifik Alexandre Gibot menyatakan pada upacara penandatanganan, Porsche sentiasa komited kepada promosi dan penyebaran budaya balapan, kerjasama silang kali ini dengan ARbox, tepat untuk membiarkan lebih ramai peminat kereta merasakan daya tarikan unik perlumbaan. Kata-katanya sangat terus terang: "Kami mengalu-alukan ARbox, mengharapkan untuk menulis bab baharu dalam promosi budaya balapan Asia bersama." Dan Pengerusi Model Shunlin Liu Xueshen berkata dengan lebih penuh perasaan: "Dalam tahun hadapan, ARbox akan berusaha sepenuhnya, mengubah semangat balapan yang kuat di litar menjadi seni model yang sangat indah di telapak tangan." Dua orang pemimpin ini saling melengkapi, di sebalik itu adalah pemaduan mendalam semangat litar Jerman dan keahlian kerja seni China.

Menarikkan Porsche Carrera Asia, rekodnya cukup cemerlang. Sejak bermula pertama kali di Laluan Sepang Malaysia pada tahun 2003, perlumbaan ini sudah berlalu sebanyak 275 perlumbaan, menarik 237 pemandu dari 24 negara dan wilayah untuk menyertai. Selama lebih daripada 20 tahun, ia bukan hanya 'surga latihan' bagi para pemandu di wilayah Asia Pasifik, malah menjadi anak tangga bagi ramai orang untuk melangkah ke perlumbaan bertaraf dunia seperti Kejuaraan Ketahanan 24 Jam Le Mans. Tetapi perlumbaan yang begitu keras ini, beberapa ketika dulu sedikit banyak rasa 'bermain dalam lingkungan sendiri'—peminat kereta hanya boleh memandang jauh dari tempat duduk penonton, tidak banyak bersilang dengan kehidupan harian mereka sendiri. Penambahan ARbox, seperti membina jambatan mikroskopik antara litar dan penonton.

Sedangkan ARbox itu sendiri, bukanlah orang biasa. Ia adalah jenama anak tren jenama premium Almost Real di bawah Model Shunlin, sejak dilancarkan pada tahun 2015, sentiasa memegang jalan skala kecil, pemulihan tinggi, semua produk menggunakan bahan aloi, peminat butiran melihat sahaja telah mengakui seronok. Tahun-tahun ini, ARbox sudah mendapat lesen daripada pelbagai kilang kereta antarabangsa terkemuka, garisan produk meliputi model kilang asal dan litar siri lukisan GT World Challenge Asia Cup, China GT Kejuaraan Super Kereta China. Dengan kata lain, mereka sudah jelas bermain dengan 'pemodelan budaya balapan', kali ini bekerjasama dengan Porsche Carrera Cup, sekadar sesuai dengan bidang.

Lebih membuatkan peminat kereta menantikan, kerjasama kedua-dua pihak bukan sahaja pada penamaan. Pada perhenti seterusnya—Stesen Bangsheng Thailand, Perlumbaan Jalan Bangsheng Thailand, Porsche ARbox Carrera Asia akan mengadakan aktiviti khas bersama ARbox. Laluan Bangsheng bersebelahan pantai, kereta 911 Cup perlumbaan akan melepasi dengan laju di antara angin laut bergemuruh, dan ARbox mungkin mengeluarkan model lukisan terhad serentak, membiarkan peminat kereta yang tidak dapat hadir di lokasi juga boleh genggam kelajuan dan semangat perhenti itu di telapak tangan. Boleh dijangka, pada masa depan setiap perlumbaan, kereta juara, momen menampar klasik, mungkin akan dimodelkan dengan cepat, menjadi 'Mata Wang Keras' dalam kalangan peminat kereta.

Jika dilihat dari belakang, maksud kerjasama kali ini jauh lebih daripada sekadar mengubah nama perlumbaan. Ia menandakan jenama bangsa China dari 'penonton' kepada 'penglibat' dalam bidang perlumbaan bertaraf tinggi, juga menandakan strategi budaya Porsche di pasaran Asia beralih daripada 'eksport' kepada 'penjana bersama'. ARbox mewakili bukan sahaja sebuah jenama model, malah adalah pemahaman unik dan keupayaan mencipta generasi muda China terhadap budaya kereta. Apabila pengilangan tepat Jerman bertemu reka bentuk tren China, apabila gemuruh enjin di litar membeku menjadi satu kereta kecil di telapak tangan, budaya balapan benar-benar 'hidup' dalam kehidupan setiap orang.

Dari Sepang ke Shanghai, dari litar ke meja, 23 tahun sejarah cawan terbuka semula satu muka surat baru. Dan tajuk halaman ini, ditulis penuh dengan nama jenama China. Musim seterusnya, kita tidak hanya akan memperhatikan siapa yang pertama kali menembusi garis penamat, tetapi juga akan memikirkan model lukisan kereta perlumbaan mana yang akan menjadi model popular seterusnya. Perlumbaan tidak lagi jauh, semangat boleh dikecap—inilah tempat yang paling memikat dalam kerjasama silang. Perhenti seterusnya, Thailand Bangsheng, jumpa di litar, jumpa juga di kedai model.

One hundred million cars connected bumper to bumper, how long would they be? Calculating at a vehicle length of 4.5 meters, it is enough to circle the Earth 11 times; if considering longer models, it can reach up to 12 times — this is the road SAIC Group has traveled over the past 70+ years, and the distance traveled alongside 100 million users.

This road was destined not to be smooth. At its inception in early 1955, who would have thought there would be 100 million deliveries? Yet over 70+ years, SAIC turned every hesitation into determination at every turn, turning every challenge into composure — just like the line in 'A Small Happiness': 'Since it's a road, there must be turns, every landscape is beautiful'.

And having arrived at today, standing at the peak of 100 million vehicles, ahead lies the deep water of the intelligent electric era and a new global competition chessboard. SAIC did not linger in looking back, but reached out to grasp a farther future — just as sung in 'Tomorrow Will Be Better': 'Sing out your enthusiasm, extend your hands'.

Early summer 2026, Shanghai North Bund World Lobby, river winds carrying humid warmth. Children from the 'Hydrangea' small choir stand in staggered steps, clear child voices first singing the liveliness of 'A Small Happiness', then transitioning to the melodious tune of 'Tomorrow Will Be Better'. Amidst this singing, an IM LS9 Hyper slowly drove onto the stage, the key was handed over to SAIC's 100 millionth user — Momenta CEO Xu Dong Cao. SAIC became the first automotive group in the history of China's automotive industry to achieve this milestone.

Choosing these two songs seems like an unintentional understanding. 'A Small Happiness' sings of turning ordinary days into poetry, treating every bump along the way as scenery — is this not a depiction of SAIC's 70+ years from hand-squeezed Phoenix to joint venture cooperation, from independent innovation to intelligent electric transformation? Every step was not easy, but every step was taken with steadiness and peace of mind. 'Tomorrow Will Be Better' sings of the power to move forward, the courage to reach out and embrace the unknown — is this not exactly what SAIC is doing now? Turning from a traditional manufacturer to an ecological technology enterprise, from China to over 170 countries and regions globally. 100 million vehicles are not the end point, but a new departure for the next journey.

Before the singing ended, far away in London, intern doctor Natalia Nobes also received the key to the MG4 EV Urban, formally becoming SAIC Group's 100,000,001st car owner. Her grandfather's classic MGB was the brightest red in her childhood memory; now she finally held her own steering wheel.

On the same day, similar stories continued to unfold globally. In Jakarta, Indonesia, football legend Eji Maulana Vikri formally became the owner of the Wuling Eksion; at the Singapore DHL Supply Chain Advanced Regional Center, Senior Vice President Herbert Vongpusanachai received the key to the SAIC Maxus eDeliver 5 — from Anting to Liuzhou, from Lintian to Taiyuan, from Nanjing to Shanghai, delivery lights lit up simultaneously in dozens of cities around the world.

Every turn of a key is a real echo of 'a little bit of happiness' in ordinary people's lives, and every departure knocks awake a slumbering heart, bringing a better tomorrow to more corners.

Continuing to lead the Chinese automotive industry

According to the latest sales data released by SAIC Group, SAIC Group achieved total vehicle sales of 349,000 in May, with a cumulative sales of 1.651 million vehicles from January to May.

For comparison, in the first 5 months of this year, BYD Group's cumulative sales were 1.405 million vehicles; Geely Group's cumulative sales were 1.1822 million vehicles.

SAIC Group continues to lead the Chinese automotive industry.

Compared to the increase in total sales, SAIC Group's performance in various segments is more worth attention: In May this year, SAIC's independent brand sales reached 263,000 vehicles, a year-on-year increase of 14.7%; in the first five months of this year, SAIC independent brand cumulative sales reached 1.173 million vehicles, a year-on-year increase of 8.6%.

More worthy of mention is that the sales proportion of independent brands within SAIC Group is rising rapidly. Data shows that from January to May, the sales proportion of SAIC independent brands reached 71.1%, an increase of 7 percentage points compared to the same period last year. The history of large automotive groups relying on joint venture brands for support is being rewritten.

Among the rapidly advancing independent brands, SAIC Maxus and SAIC Passenger Vehicle showed the most brilliance: In May, SAIC Maxus sold 26,000 vehicles, up 43.7% year-on-year, with 109,000 cumulative sales from January to May, up 24.4% year-on-year; SAIC Passenger Vehicle sold 100,000 vehicles in May, up 37.7% year-on-year, with 434,000 cumulative sales from January to May, soaring 42.5% year-on-year.

While the rise of independent brands, new energy vehicles also welcomed a 'total surge': In May this year, SAIC's new energy vehicle sales reached 182,000 vehicles, up 46.5% year-on-year; cumulative sales from January to May reached 595,000 vehicles, up 13.2% year-on-year.

Among them, IM Motors cumulative sales from January to May reached 32,000 vehicles, surging 114.6% year-on-year; SAIC Passenger Vehicle new energy vehicles cumulative sales reached 174,000 vehicles, surging 195% year-on-year; SAIC Maxus new energy vehicles cumulative sales reached 34,000 vehicles, up 63.3% year-on-year; SAIC General Wuling new energy vehicles cumulative sales reached 255,000 vehicles.

In addition to the outstanding performance of independent new energy, joint venture new energy also started to strive upwards. In May, SAIC General new energy vehicle sales reached 13,000 vehicles, surging 75% year-on-year. Its new car 'Zhijing E7' achieved sales of over 10,000 deliveries in its first month. The same story is also unfolding at SAIC Volkswagen; in May, SAIC Volkswagen new energy vehicle sales reached nearly 10,000 vehicles, up 34.3% year-on-year; The newly listed ID.ERA 9X cumulative deliveries exceeded 7,000 vehicles.

Against the background of pressure in the domestic market and China's automotive industry flooding into overseas markets, the export-strong SAIC Group still performed brilliantly. Data shows that in the first 5 months of this year, SAIC overseas market cumulative sales reached 589,000 vehicles from January to May, up 45.9% year-on-year.

SAIC's largest overseas sales market is Europe. In the first 5 months of this year, MG sold 150,000 vehicles cumulatively in the European market, up 20% year-on-year, continuing to hold the throne of 'European Sales Champion for Chinese Brands'.

Knows Cars, Understands Users Better

The reason why it can lead the Chinese automotive industry is because SAIC understands consumers very well.

On May 28, 2026, SAIC Group welcomed the delivery of the world's 100 millionth model. This is a milestone event in the development of China's automotive industry and the best demonstration of SAIC Group's strength.

Since the establishment of Shanghai Internal Combustion Engine Parts Manufacturing Company in 1955, Shanghai automotive industry officially started. In 1958, the first 'Phoenix' sedan came out, achieving the 'zero breakthrough' of Shanghai car manufacturing. The first hand-assembled Santana rolled off the line in 1983, SAIC officially opened the path of joint venture cooperation.

Afterwards, SAIC established SAIC General Motors (now SAIC General Motors) in 1997, and simultaneously built China's first joint venture professional automotive design and R&D center, contributing great power to the cultivation of China's automotive talents. In 2006, the independent brand Roewe was born, in 2016 the world's first internet car Roewe RX5 was launched; in 2020 the high-end intelligent electric brand IM Motors was established, fully advancing towards the intelligent electric era.

From nothing to something, from something to excellent, SAIC Group is not only a witness to the development of China's automotive industry, but also a powerful promoter — every step is like singing in the song, 'Since it's a road there must be turns', but SAIC turned calmly at every bend, turning every corner into scenery.

And every development in this is the best response to user needs. The temperature of technology finally falls into every user's daily life. The Roewe i6, priced at only over 60,000 yuan, comes standard with the 8155 chip and Doubao Large Model. Huajing S series is equipped with Huawei Qiankun Intelligent Driving Pro. Shangjie Z7 series is equipped with ADS 4.1 and 896-line LiDAR — making every commute a bit less anxious, every parking maneuver a bit more composed, this is the most plain footnote of 'knows cars better understands you'.

In Shanghai Anting, in Guangxi Liuzhou, in Shaanxi Lintian, in Jiangsu Nanjing, in Shanxi Taiyuan, one after another car owners received the keys to Volkswagen ID. ERA 9X, Huajing S, Wuling Rongguang Pure Electric Edition, Iveco Juxing EV, Hongyan i·Jieshi Heavy Trucks respectively, opening a new journey of life.

Open Integration, Transforming into an Ecological Technology Enterprise

Behind the 100 million vehicles is also the result of SAIC Group's global layout.

Currently, SAIC has established over 100 parts production bases and over 3,000 dealer networks overseas. Built 3 R&D and innovation centers including London and 4 production centers in Thailand, Indonesia, India, Pakistan, and formed China's first and globally leading whole vehicle logistics self-operated fleet — Anji Logistics owns 42 various RoRo ships. 8 international routes cover Southeast Asia, Europe, Americas and other major markets. SAIC products and services have spread across 170+ countries and regions, overseas cumulative sales exceeded 7 million vehicles.

Being able to continue to sell well globally is the result of SAIC always adhering to the user concept of 'Knows Cars, Understands You Better'. Knowing cars is the extreme pursuit of core technology; Knowing you is to land every cutting-edge technology precisely into user-perceivable and enjoyable wonderful mobility experiences.

In order to let consumers enjoy a better vehicle experience, SAIC worked hand in hand with global top partners, continuously upgrading.

In over ten years, SAIC invested nearly 190 billion yuan in R&D, obtained over 24,000 valid patents, building up SAIC's widest technical moat.

On the technology route: SAIC transformed from a traditional manufacturer to a technology enterprise defining intelligent electric vehicles with 'Smart Brain, Strong Body, Powerful Heart'; using innovative technology as an anchor, quickly built a hard technical label and a business moat that is becoming clearer day by day.

And the industry's only passenger/commercial vehicle L4 dual license; 'End-to-End' intelligent driving large model mass production; Building leading intelligent cockpits with OPPO and Doubao; IM Motors globally first to equip Qwen Large Model, Shangjie series standard Huawei Qiankun Intelligent Driving, as well as the industry's first 'Active/Passive Integrated' safety system, digital chassis, steer-by-wire, 'Stellar Super Range Extender' and MG4X equipped semi-solid-state battery, etc., are all the results of SAIC accelerating the transformation.

A series of technical support also gave products more competitiveness. In the past May, over ten new cars were launched within SAIC Group's family. Semi-solid-state battery, steer-by-wire, AI large models, and other advanced technologies went into full mass production. Not only that, SAIC is also accelerating the layout of related ecosystems, starting to transform from 'Manufacturer' to 'Ecological Technology Enterprise'.

Public data shows that since SAIC initiated strategic direct investment in 2021, cumulative investment has exceeded 18 billion yuan, promoting 24 enterprises to IPO. In the new investments added in 2025, nearly 70% focused on AI, humanoid robots, high-end manufacturing and other 'New Quality Productive Forces' fields. This fully demonstrates SAIC's forward-looking layout on cutting-edge technology and industrial change.

Internally around cockpit, chassis, power, etc. core businesses strengthened key component layout, strengthened endogenous development momentum. Externally deepened collaboration, invested in AI, robots and other emerging tracks, actively carried out forward-looking layout, expanding future growth space.

In addition, SAIC Volkswagen ID. ERA 9X uses Momenta's intelligent driving solution. SAIC's first embodied intelligent humanoid robot employee — 'Nengzai No. 1', went on duty on the Buick Zhijing E7 battery mass production line, etc., are also the results of SAIC's open integration development.

100 million vehicles are not the end point, but a new starting line. When the children of the 'Hydrangea' choir finish the last line, the afterglow on the river surface falls just on the body of the IM LS9 Hyper. Those 'Little Happiness' in the songs will travel to different families and different countries with every vehicle; And the action philosophy of 'Sing out your enthusiasm, extend your hands' is hidden in the eyes behind every steering wheel, in the assembly lines of every overseas factory, in the laboratory lights of every technical breakthrough. SAIC proved with 70+ years: The great journey is never dependent on waiting for a better tomorrow, but by stretching hands to the distance in countless days, driving wheels towards the future. Wheels never stop, songs never cease — this is probably the most touching narrative of China's automotive industry.

Apabila Piala Dunia menarik perhatian global, yang dilihat orang bukan sekadar permainan itu sendiri, tetapi bagaimana sebuah pasukan mencapai pertumbuhan dan terobosan melalui pelaburan jangka panjang.

Sama juga bagi syarikat.

Apabila syarikat tenaga baharu China menuju ke pasaran global, bagaimana untuk membina pengiktirafan dan kepercayaan yang lebih meluas, sedang menjadi topik baharu di luar teknologi dan produk.

Roepu sedang memberikan jawapan sendiri.

23 hingga 25 Jun, Roepu akan membawa produk penyimpanan tenaga terbaru, pelan globalisasi dan arah pembangunan lestari, tampil di Intersolar Europe 2026 Munich, Jerman. Pada masa yang sama, pemain legenda Inter Milan Lothar Matthäus (Lothar Matthäus) juga akan ke stan Roepu, berinteraksi dengan penonton, pelanggan dan rakan kongsi di tempat, untuk bersama-sama menyaksikan pertemuan semula industri tenaga baharu dengan IP sukan tahap dunia.

Ada pertumbuhan dahulu, barulah ada keyakinan untuk dilihat

Sebuah syarikat menuju ke pasaran global, pertama sekali perlu menjawab: adakah ia mempunyai kemampuan untuk perkembangan jangka panjang.

Dalam tahun yang lalu, Roepu telah menghantar satu lembar markah yang mempunyai makna fasa.

Berdasarkan pengumuman prestasi tahunan 2025 syarikat, Roepu mencatatkan pendapatan jualan 24.334 bilion yuan, meningkat 36.7% berbanding tahun sebelumnya; mencatatkan keuntungan bersih 681 juta yuan, mencapai keuntungan tahunan untuk kali pertama. Jumlah penjualan produk bateri litium sepanjang tahun mencapai 82.7 GWh, meningkat 89.2% berbanding tahun sebelumnya. Di mana, pendapatan perniagaan penyimpanan tenaga mencapai 13.561 bilion yuan, meningkat 86.8% berbanding tahun sebelumnya, menjadi pencetus penting pertumbuhan syarikat.

Memasuki 2026, momentum ini tidak melambat. Dalam suku tahun pertama 2026, Roepu jumlah penghantaran keluar bateri penyimpanan tenaga rumah tangga, jumlah penghantaran keluar bateri penyimpanan tenaga industri dan perdagangan keduanya menduduki tempat pertama di seluruh dunia, jumlah penghantaran keluar bateri penyimpanan tenaga menduduki tempat kelima di seluruh dunia. Pada masa yang sama, Roepu telah berturut-turut selama 11 kuartal menerima penghargaan Pembekal Penyimpanan Tenaga Tier 1 daripada Bloomberg NEF.

Di sebalik angka-angka ini, terdapat pengumpulan berterusan mengenai kebolehpercayaan produk, kemampuan pembangunan pelanggan, kestabilan penghantaran dan tahap pengiktirafan pasaran. Justeru itu, globalisasi Roepu, bukanlah "keluar" yang tergesa-gesa, tetapi peringkat seterusnya yang memasuki secara semula jadi setelah kemampuan operasi, kemampuan produk dan asas pelanggan matang secara beransur-ansur.

Globalisasi, bukan sahaja menjual produk ke luar negara

Bagi syarikat tenaga baharu, langkah pertama globalisasi selalunya adalah produk keluar ke luar negara. Tetapi selepas benar-benar memasuki pasaran global, cabaran yang perlu dihadapi syarikat jauh lebih daripada penghantaran itu sendiri.

Pasaran yang berbeza mempunyai jangkaan yang berbeza mengenai piawaian produk, tindak balas perkhidmatan, kestabilan rantai bekalan, keperluan kepatuhan dan kepercayaan jenama. Terutama di pasaran Eropah, peralihan tenaga diteruskan secara berterusan, pelanggan semakin tidak putus-putus memberi perhatian kepada kebolehpercayaan jangka panjang, kemampuan perkhidmatan penelokaan dan kemampuan pembangunan lestari, ini adalah piawaian tersirat di luar butiran kontrak, yang menentukan sama ada seorang pembekal boleh dipilih untuk jangka panjang.

Roepu telah secara berterusan menyempurnakan pelan globalisasi dalam beberapa tahun kebelakangan ini.

Pada tahun 2023, anak syarikat Roepu Eropah dilancarkan secara rasmi di Munich, Jerman, menjadi tumpuan penting syarikat memperluaskan pasaran Eropah. Selepas itu, syarikat进一步完善 sistem pengoperasian luar negeri, menubuhkan anak syarikat luar negeri di Jerman, Amerika Syarikat, Indonesia, Australia, Jepun, dan secara beransur-ansur membentuk rangkaian pemasaran global yang meliputi Asia, Eropah, Amerika Utara, Amerika Selatan, Oceania dan Afrika. Di mana, tapak luar negeri pertama—tapak Indonesia juga sedang dalam pembinaan, akan mencapai pengeluaran dalam tahun ini.

Di pasaran Eropah, Roepu juga terus meneruskan pelaksanaan projek dan kerjasama pelanggan. Sekarang, syarikat telah mencapai penghantaran projek di beberapa negara Eropah seperti Jerman, Belgium, Greece, Poland, dan lain-lain. Pada awal 2026, Roepu semasa Pameran Semula Energik Renewable Antarabangsa Itali, menandatangani perjanjian bekalan sistem penyimpanan tenaga dengan jumlah keseluruhan 8.3 GWh dengan 7 rakan kongsi Eropah, seterusnya menunjukkan pengiktirafan pasaran Eropah terhadap keupayaan produk dan perkhidmatan syarikat.

Ini bermaksud, globalisasi Roepu sudah tidak lagi hanya keluar ke laut dari segi produk, tetapi sedang secara beransur-ansur membina kemampuan perkhidmatan yang diarahkan kepada pasaran berbeza, sistem rakan kongsi dan kemampuan operasi jangka panjang.

Globalisasi jenama, adalah satu lagi soalan yang perlu dijawab

Apabila produk, teknologi dan kemampuan penghantaran secara beransur-ansur memasuki pasaran global, satu soalan lain muncul: Bagaimana untuk membuat pengguna global benar-benar mengenali dan memahami sebuah syarikat tenaga baharu China?

Ini adalah latar belakang pilihan Roepu bekerjasama dengan Inter Milan. Mei tahun ini, Roepu secara rasmi menjadi rakan kongsi bateri dan penyimpanan tenaga rasmi global kelab bola sepak Inter Milan. Kerjasama kedua-dua belah pihak tidak hanya pada satu bersalaman di stan, tetapi merangkumi komunikasi gabungan jenama, aktiviti interaksi penggemar dan pendedahan pelbagai senario di pasaran Eropah masa hadapan. Bagi Roepu, ini bukanlah pemasaran sukan yang mudah, tetapi satu percubaan penting dalam pembinaan jenamanya globalisasi.

Dahulu, penyebaran industri tenaga baharu lebih banyak berpusing di sekeliling parameter produk, laluan teknologi dan kemampuan rantai industri. Kandungan ini amat penting bagi pelanggan industri, tetapi dalam pandangan awam global yang lebih luas, jenama masih memerlukan cara penyampaian yang lebih mudah difahami, lebih mudah membina hubungan emosi.

Bola sepak mempunyai kuasa seperti ini.

Sebagai salah satu kelab yang paling berpengaruh di sepak bola Eropah, Inter Milan mempunyai asas penggemar global yang luas dan kemampuan penyebaran lintas budaya. Menggunakan IP sukan tahap dunia ini, Roepu berharap dengan cara yang lebih muda, terbuka dan antarabangsa, membina hubungan dengan pelanggan global, rakan kongsi dan pengguna.

Dari sudut pandangan ini, kerjasama Roepu dengan Inter Milan, bukan sekadar membuat jenama dilihat oleh lebih ramai orang, tetapi sedang meneroka bagaimana syarikat tenaga baharu China boleh dengan cara yang lebih mempunyai gema global, menceritakan cerita di belakang teknologi, produk dan falsafah nilainya sendiri.

Daripada padang ke pasaran, muda bukan gaya, tetapi kelajuan tindak balas

Piala Dunia sedang berlangsung, bola sepak sekali lagi menjadi topik yang diberi perhatian bersama global.

Di atas padang, pertumbuhan sebuah pasukan tidak pernah ditentukan oleh satu pertandingan. Ia datang dari latihan jangka panjang, kerjasama pasukan, pengumpulan taktik dan terobosan pada masa yang penting.

Pertumbuhan syarikat sama juga.

Roepu ditubuhkan pada tahun 2017, tahun berikutnya telah memulakan pengeluaran, dari produk memulakan penghantaran hingga pendapatan tahunan memecahkan 100 bilion hanya mengambil masa 4 tahun, adalah syarikat yang paling cepat memecahkan pendapatan 100 bilion dalam industri. Dalam beberapa tahun kebelakangan ini, Roepu lebih lagi telah menyelesaikan kesinambungan kemajuan dari pertumbuhan pantas ke terobosan keuntungan, dari pasaran China ke pelan global, dari keluar produk ke laut ke pembinaan jenama.

"Muda" ini, bukan hanya inovasi ungkapan visual atau bahasa penyebaran jenama, tetapi kelajuan tindak balas organisasi terhadap perubahan. Apabila permintaan penyimpanan tenaga rumah tangga di Eropah memanas kembali, syarikat dapat dengan cepat menyesuaikan kapasiti pengeluaran dan strategi jualan, menangkap jendela peluang; Apabila pasaran global mengemukakan keperluan yang lebih tinggi terhadap jejak karbon dan penjejakan sumber bateri, syarikat dapat dengan cepat推进 pembangunan sistem kepatuhan seperti pasport bateri; Apabila industri berpusing dari bersaing skala ke bersaing kemampuan keuntungan, syarikat juga dapat menyelesaikan peralihan penting dari kerugian berturut-turut ke keuntungan tahunan untuk kali pertama dalam masa satu tahun—di belakang peralihan ini, terdapat penilaian peka dan pelaksanaan pantas terhadap perubahan pasaran oleh seluruh organisasi.

Bagi Roepu, kemudaan dan globalisasi bukan dua isu bebas. Kemudaan bermaksud keterbukaan yang lebih kuat, kekuatan penghubung dan kesedaran inovasi; Globalisasi pula menuntut syarikat untuk secara berterusan membina kepercayaan, menyediakan nilai di dalam persekitaran pasaran yang lebih rumit. Kedua-duanya bersama-sama menunjuk kepada satu matlamat sama: menjadi sebuah syarikat tenaga baharu yang mempunyai asas teknologi yang tegas, pertumbuhan yang laju, sambil mempunyai kemampuan penyampaian antarabangsa.

Di Munich, membuka pertemuan seterusnya

Daripada Shanghai SNEC ke Jerman Intersolar Europe, interaksi Roepu dengan Inter Milan masih berterusan. Tetapi berbanding sekali aktiviti stan atau sekali penampilan bintang bola sepak, yang lebih bernilai untuk diperhatikan, adalah laluan globalisasi Roepu yang dipaparkan di sebalik ini—sebuah laluan peta laluan yang jelas yang berdasarkan hasil operasi, menggunakan produk dan perkhidmatan sebagai tumpuan, menggunakan pembinaan jenama sebagai lanjutan.

Jun, Piala Dunia menyala semangat semangat penggemar global; Sama juga bulan Jun ini, pemain legenda Inter Milan Lothar Matthäus (Lothar Matthäus) akan muncul di hadapan stan Intersolar Europe Munich.

Apabila pemain yang pernah berdiri di puncak dunia, berjalan masuk ke stan sebuah syarikat tenaga baharu China, memegang tangan dan berbual dengan pelanggan dan rakan dari seluruh dunia—mungkin pemandangan ini sendiri, adalah catatan kaki terbaik untuk cerita globalisasi Roepu.

号外！号外！外国车企居然要给中国品牌代工了！

前不久，日产汽车官方宣布，其英国桑德兰工厂两条生产线中的一条，将会从2027年4月开始，生产奇瑞汽车。

至于为啥会倒反天罡，一方面是因为日产这位没落贵族，家里已经揭不开锅了……

自2024财年出现亏损以来，两年时间，日产的亏损金额已超1.2万亿日元（约合人民币507亿元），正面临着非常严重的财务困境。

在这种情况下，日产要想活下去，只能收缩产能规模，勒紧裤腰带过日子。

去年5月，日产就宣布关闭全球范围内的7家工厂，并裁员2万人。桑德兰工厂去年的产能利用率已不足5成，理所当然会成为“整改对象”。

和奇瑞合作，既能赚一笔代工费，又能维持工厂运转，自然是何乐而不为。

另一方面，奇瑞也刚好想要通过本土化生产，揭开经营英国市场的崭新一页。毕竟，奇瑞刚刚在英国斩获了5月份的单车销量冠军，一时风头无两。

那么，奇瑞到底做了什么？怎么一夜之间突然崛起了？

今天，我们就来好好聊一聊！

01. 一场罕见的三赢

关于这个问题，在双方合作敲定后，英国当地工会的一名代表在接受采访时，不小心说了大实话。

桑德兰工厂是英国现有体量最大、年产能60万辆的整车工厂，能提供6000个工作岗位。而且，英国官方还为工厂的电动化转型升级，提供了1亿英镑的真金白银。

对英国人来说，日产怎么考虑的不重要，给谁代工也不重要。重要的是，英国留住了一座电动车工厂，还保住了6000名当地工人的饭碗。

既然最近“中国汽车在英国道路上的出现越来越频繁”，那让英国工人生产中国品牌的汽车，也很合理嘛！

而奇瑞，就是正在填满英国大街小巷的中国车的代表之一。

拿刚刚过去的3、4月份来说，奇瑞集团在英国的总销量，即奇瑞+Jaecoo+Omoda三品牌的销量之和，已经仅次于大众品牌，位列品牌销量榜第二。

Jaecoo 7，甚至拿下了3月和5月不加任何定语的单车销冠，可以说在英国广受用户好评。

有意思的是，这台车在国内早已停产，就是售价9.99-16.99万元的奇瑞探索06。

而且有别于它在国内的朴实无华，到了英国可是摇身一变，从价格到身份，都变成了高贵绅士——折算人民币高达26.38-31.76万元！

那么，这台车到底强在哪？

首先，Jaecoo 7提供汽油、HEV油混、PHEV插混三种动力形式，能满足用户对不同动力形式的需求。

其次，Jaecoo 7的产品力也相当优秀：

外观设计契合当地审美，在英国被用户誉为“平价揽胜”；

紧凑型轻越野SUV的定位，刚好适合英国乡村土路、和狭窄的城市道路；

再说到新能源方面，Jaecoo 7销量占比达85%的PHEV版，能提供56英里（90公里）纯电续航，足够满足英国用户的日常通勤。

再加上相比普通燃油车更低的油耗，以及360匹马力的越级动力表现，简直让英国人大吃一惊——这不起眼的小玩意，居然比MINI JCW还猛？！

于是顺理成章的，Jaecoo 7这么一台原型在中国并没掀起太大水花的车，换个壳，就在英国彻底卖爆了。

02. 低调发育，悄悄惊艳

有些人觉得，Jaecoo 7在英国市场爆火，纯粹是意外。

也有些人觉得，是英国人平时吃得太差了——炸鱼薯条都能当成国民小吃的地方，能见过啥大世面？家用车动辄二三十万，这日子过的，太水深火热了……

但换位思考一下，如果你是正米字旗的老伦敦人，一开始可能根本意识不到，Jaecoo 7的原型会是一台来自中国的奇瑞。

Omoda和Jaecoo，是奇瑞在2021/2023年专门为了出海打造的全新品牌。

二者压根不面向中国用户，新车也不在中国卖。

尽管Jaecoo和Omoda不像大众、丰田，有悠久的历史积淀和良好的用户基础。但好在也没有历史包袱，不会被打上廉价、质量差的刻板印象。

具体说来，Jaecoo的品牌名称是德语Jäger（猎人）+英语Cool（酷）的组合，主打硬派SUV；

Omoda的品牌名称是两个英文单词Oxygen（氧气）+Moda（现代感）的组合，主打时尚潮流。

在定位互有区分的同时，两个品牌也有一个共同点，即都致力于为海外用户提供优秀的智能电动车体验。

所以，在不深入了解品牌背景的情况下，英国用户视角只能看到两个很酷、很时尚，智能化、电动化体验都不错，性价比还很高的全新国外品牌。

站在上帝视角的我们，自然能知道Jaecoo 7和Omoda 7都源自于奇瑞探索06。

但在产品层面，这两款还真就在同源的架构和技术上，在设计、内饰上做出了完全不同的区分，通过互补形成了一股产品合力。

可以说，奇瑞通过一种更高级的套壳、贴牌，吃透了国内新能源产业链在海外降维打击的技术红利。

产品能打，Jaecoo和Omoda自然能爆发出惊人的成长速度。

仅仅3年时间，这对“双子星”品牌全球销量已经破百万，成为世界汽车史上最年轻、最快实现销量突破百万辆大关的汽车品牌。

03. 出海王者，墙外开花

那么问题来了，Jaecoo和Omoda是怎么突然冒出来的呢？

简单来说，是背靠奇瑞集团大树好乘凉。

详细来说，就得回顾一下奇瑞这些年在海外都干点啥了。

先上数据：

奇瑞连续23年，位居中国品牌乘用车出口第一；

2025年，奇瑞集团汽车出口量为134.4万辆，仅一家车企就占去了全国乘用车出口销量的五分之一……

今年1-5月，奇瑞集团累计销量为110万辆，其中出口量超75万辆，占比68%。

显而易见，今天的奇瑞，总销量已经是海外市场占大头了。

如此亮眼的出海成绩，一方面得益于奇瑞在海外市场的提早布局。

早在2001年，很多自主车企才起步造车的时候，奇瑞就开启了整车出口业务。

并且从出海的第二年开始，奇瑞就一直蝉联中国品牌乘用车出口第一。

而另一方面，则源自奇瑞从一开始就坚持本地化运营。

2003年，奇瑞就以合资形式在伊朗建厂造车，当时所生产的奇瑞轿车，正是中国企业首次在国外生产轿车。

并且难得的是，二十多年来奇瑞在伊朗市场形成了有效的长线运营。

从合资、车型冠以合资品牌，到收购股份、生产自有品牌车型。目前，奇瑞已成为伊朗第三大车企、伊朗最大的外资车企。

出去得早+意识好，让奇瑞的出海路走得相当扎实。

近两年奇瑞官方在聊到出海战略时，经常强调“In somewhere, For somewhere, Be somewhere”，即 “在哪里，为哪里，成为当地一份子”。

定睛一看，这句口号和大众近两年说的“in China，for China”（“在中国，为中国”）其实是一个意思。可见在出海这件事上，优等生总是英雄所见略同。

事实上，正如上文所提到的，奇瑞在进入新市场时，也常常采取当年大众进入中国市场的方式——与当地企业建立合资公司。

2024年，奇瑞宣布正式进入西班牙市场。

为了打开当地市场，奇瑞甚至不着急推广自己的品牌，而是与当地企业成立合资公司后，先行复活一个拥有70多年历史的西班牙品牌EBRO。

合资公司接手了巴塞罗那一家已关闭的汽车工厂，生产的首款车型被命名为EBRO S700，西班牙首相将这一项目评价为“整个西班牙再工业化进程的象征。”

尽管EBRO S700本质上就是瑞虎7 PLUS的海外版本，但其背后的情怀意义，的确给西班牙当地消费者提供了很强的情绪价值。

并且工厂提供的1000个就业岗位，对当地来说也是实打实的好处。

对西班牙人来说，此乃双赢。

当然奇瑞自己也没吃亏，这个项目让奇瑞成为首个在欧洲拥有整车生产基地并实现量产的中国车企，后续奇瑞也准备在同一家工厂生产自家品牌的车型，比如Omoda 5。

官方层面，奇瑞在西班牙的出海策略，已被中西两国政府盖章为“合作的典范”。

发展到2025年，奇瑞在海外已拥有16家整车组装工厂，生产基地遍布俄罗斯、巴西、泰国等地。

而如今，奇瑞的业务也覆盖130多个国家和地区，拥有超659万海外用户，拥有2万余人、本地员工占比超85%的海外国际化团队。

所以Jaecoo和Omoda在海外爆火，不是两个新品牌的单打独斗，而是奇瑞集团这个出海王者“大佬带飞”。

04. 写在最后

根据乘联分会数据，今年5月，全国乘用车市场零售151万辆，同比下降22.1%；1-5月，累计零售710万辆，同比下降19.5%。

不只是在高油价冲击下燃油车销量在持续崩塌，今年1-5月国内新能源零售销量销量也在下滑。

在国内汽车大盘动荡、竞争加剧的背景下，出海成为所有车企必须把握住的一个增长空间。

对于奇瑞来说，前期二十多年所打造的成体系的出海能力，成为今天为集团贡献稳定销量和利润的一道防火墙。

中国汽车走上世界舞台，必然伴随着全球汽车格局的改变。

中国汽车正在卖向全世界，今天中国车企的工厂也在开遍全世界。

我相信，在未来有一天，奇瑞等中国车企业会像丰田一样，全球销量的大部分并不来自本土工厂，而是海外本地化生产。

而届时的海外消费者，也一定会像信任丰田一样，信任中国品牌的汽车。

日前，鈴木汽車正式發布了吉姆尼 Rhino 特別版的官方圖片。

該車型由鈴木澳大利亞公司率先推出，基於五門版吉姆尼 XL 車型打造，起售價為 44,990 澳元（約合人民幣 21.46 萬元）。

新車同時在馬來西亞市場以"Rhino Plus"名義限量發售 30 台，售價為 173,900 林吉特。

作為一款主打個性與收藏價值的特別車型，吉姆尼 Rhino 在視覺上下足了功夫。外觀方面，新車採用了此前僅在三門車型上提供的專屬車漆，搭配黑色車頂形成鮮明的雙色對比。

車身側面配有 Rhino 專屬拉花，圖案包含犀牛形象及日文"サイ"（犀牛）字樣，以此呼應車型命名並致敬吉姆尼。此外，新車還配備了 15 吋"Shuriken"（手裏劍）造型鑽石切割合金輪圈、緞面銀色側裙及前保險槓裝飾件、復古風格前格柵以及前後擋泥板等專屬配置。車尾則懸掛專屬 Rhino 徽章，進一步強化身份辨識度。

內飾方面，Rhino 特別版同樣注入了大量專屬元素。車門把手和副駕扶手採用黑色皮革包裹，輔以動感黃縫線及激光蝕刻 Rhino 專屬徽標。車內配備動感黃色氛圍燈及八色腳窩氛圍燈、四揚聲器 Pioneer 音響升級套件、橡膠腳墊以及專屬銀色裝飾件。手動擋車型還配備了復古風格換擋桿。

動力系統方面，吉姆尼 Rhino 特別版並未進行機械層面的升級。新車沿用現款吉姆尼五門版的 1.5 升自然吸氣四缸發動機，匹配 48 伏輕混系統，最大功率 75kW（約 102 馬力），峰值扭矩 130N·m。傳動系統提供 5 速手動和 4 速自動變速箱可選，全系標準配備 AllGrip Pro 分時四驅系統及低速分動箱。

價格方面，Rhino 特別版在澳大利亞市場僅限量 250 台。手動版起售價 44,990 澳元，自動版 47,490 澳元，相比普通 Jimny XL 自動版貴出 10,000 澳元。

隨車附贈的"Rhino Go Pack"出行套裝包含金屬鑰匙盒、定制鑰匙鏈、漁夫帽、便攜式手電筒、水壺、毛毯、保溫杯、保溫箱、便攜藍牙音箱以及 Koko Black 巧克力禮盒等十餘件印有 Rhino 標識的戶外用品。新車將於 2026 年 7 月 1 日起在澳大利亞陸續交付。

在硬派越野車普遍走向"大尺寸、大排量"的當下，吉姆尼 Rhino 特別版以獨特的"小型越野車"定位開闢了一條差異化賽道。

它不再追求極致的越野參數，而是將重心放在了個性化表達與生活方式營造上。限量 250 台的稀缺性，則進一步放大了其作為收藏品的屬性。

對於那些既鐘情於吉姆尼經典越野基因、又渴望在日常街頭彰顯獨特品味的消費者而言，Rhino 特別版或許正是那個"剛剛好"的選擇。

On June 12, Beiqi Zhuzhou Super Factory held an offline event. The BJ30 Traveller Highlight Edition officially launched. This model series also achieved 150,000 units off the production line, becoming the domestic light off-road box-shaped hybrid SUV that fastest achieved this sales volume. This event jointly with CCTV Finance carried out the network's first 150,000 km real vehicle teardown live broadcast, intuitively displaying the vehicle's overall quality after long-term driving. Meanwhile, the brand launched a 30,000 yuan trade-in subsidy policy. The series' trade-in entry price starts from 69,900 yuan, and the newly launched Highlight Edition's trade-in price is 82,900 yuan. Beiqi Group Deputy General Manager and Beijing Off-Road Chairman Zhang Guofu stated on-site: The 150,000 unit delivery volume concentrates recognition from domestic and overseas consumers. This self-developed HEV hybrid system fills the gap in the domestic box-shaped SUV hybrid field and is also an important achievement of the brand's over 60 years of off-road technology applied to the home market.

The BJ30 Traveller is equipped with a dedicated three-motor four-drive six-mode hybrid architecture, consisting of a high thermal efficiency hybrid engine and front/rear dual motors as the power system. Four-wheel drive response is only 30 milliseconds, 0.5 seconds to release peak torque. Equipped with energy center lock, four-wheel electronic limited slip, and all-terrain control system, it can easily handle various outdoor road conditions such as mud and sand. Previously, auto bloggers from multiple countries including South Africa, Indonesia, and the UAE tested on-site. Vehicle fuel consumption per 100 km is controlled within 5 liters, full-tank range exceeds 1,000 kilometers. Relying on oil-electric hybrid, no frequent charging needed, long-distance travel is more convenient. The whole vehicle uses a 2,820 mm wheelbase three-row seven-seat layout. Car interior sets 38 storage spaces. Trunk max volume reaches 1,496 liters. Rear seats folded flat form 1.92 m flat space. 1.8 m tall passengers sitting in the third row will not feel cramped. First non-commercial owners can enjoy whole-vehicle lifetime warranty, greatly reducing long-term car use maintenance costs.

The all-new Highlight Edition completes all-around upgrades on the basis of original product power. Appearance retains classic box-shaped shape, matched with five-star ring through lamp group, exclusive star ring rims and full set of inductive trendy modification kit. Front and rear bumpers use color-matched sport design. Interior adds orange color scheme and metal texture trim panels, balancing young trendy texture and home steady atmosphere. Power part replaces dedicated AGM battery with service life three times that of ordinary batteries, equipped with Porsche-style turbocharger technology, whole vehicle charging efficiency reaches 99%, rear motor power increased from 55 kW to 70 kW, power output is more timely when starting, overtaking and changing lanes. Cockpit configuration also comprehensively upgraded. Raised body brings open driving vision. Seat heating, ventilation, steering wheel heating all available. Vehicle comes with rain sensor automatic window closing function, 64-color ambient light follows music rhythm, balancing city commute comfort and outdoor off-road practicality.

The teardown session on the press conference site attracted huge netizen attention. A home-use BJ30 Traveller driven for 150,000 km was completely dismantled. This mileage is close to the total car usage of ordinary families over ten years. After dismantling, engine turbo carbon deposit is scarce, power output status stable, transmission casing has no leakage traces, internal gear wear is slight; battery pack has no bulging, liquid leakage, internal degradation issues. Chassis subframe, suspension arms no rust oil leakage. Overall neatness is no difference from new car. Media team simultaneously went deep into Beiqi Zhuzhou Super Factory, visited whole vehicle production full process. 5,000-ton giant punching equipment forms body panels integrally. Welding workshop relies on hundreds of robots to realize full automation operation. Body glue error controlled to hair thickness. Spraying process uses eco-friendly water-based paint. Interior harmful volatile matter reduced by 60%. Paint surface sun and corrosion resistance stronger. Every production line sets multiple quality inspection gates. Control the factory quality of every vehicle from source.

Regarding car purchase benefits, the brand opens 30,000 yuan trade-in subsidy regardless of brand and vehicle age. Trade-in and new purchase customers can enjoy. Limited-time ordering can stack five exclusive gifts: includes value 6,000 yuan first owner lifetime warranty, 0 down payment selectable multi-financial scheme, old customer referral highest 800 yuan JD Card reward, series lifetime free OTA upgrade, lifetime free basic data, and two years unlimited entertainment data. Coinciding with World Cup kickoff, national store car purchase users can participate in event betting. Precisely predict champion team and final score to additionally receive 50,000 yuan car purchase subsidy. Currently BJ30 Traveller covers fuel, hybrid multiple config versions, official guide price 99,900 to 139,900 yuan. After stacking trade-in subsidy, entry threshold greatly lowered.

Beijing Off-Road stated, in the future will continue to enrich off-road vehicle product matrix. Except BJ30 Traveller series, BJ40 Range-Extended Long-Range Version also launched for outdoor enthusiasts. Continuously focusing on hybrid off-road technology, promoting light off-road popularization, letting more ordinary families easily achieve car usage demand balancing city commute and mountain travel.

12 Jun, BJ30 Traveler unit ke-150,000 keluar kilang, menjadi model SUV off-road ringan paling pantas mencapai jualan ini di China. Versi Highlight dilancarkan serentak, bersama dua model, harga panduan rasmi 112,900 hingga 139,900 Yuan.

Selepas menambah skim gantian super 30,000 Yuan, harga gantian semua model bermula 69,900 Yuan, ambang harga sebenar untuk mendapat Versi Highlight bermula 82,900 Yuan.

Tahun 2025, jumlah keseluruhan jualan SUV off-road China menembusi 1.3 Juta unit, meningkat 25.18% berbanding tahun lalu. Off-road ringan berbentuk kotak凭借 harga mesra 100,000 hingga 200,000, telah merampas hampir tujuh peratusan saiz pasaran. Off-road ringan sedang bergerak dari kalangan profesional ke keluarga umum.

1. Luar Biasa Off-road: HEV Hybrid + Quad Drive Pintar, Off-road Ringan Tidak "Ringan"

BJ30 Traveler dilengkapi dengan arkitektur HEV Hybrid "Tiga enjin, Empat penggerak, Enam mod" yang unggul dalam industri. Versi Highlight meningkatkan kuasa enjin belakang dari 55kW kepada 70kW, masuk laluan, mula di persimpangan, menyalip di jalan gunung, tindak balas lebih cepat.

Sistem Hybrid jumlah output 301kW/685N·m, pecutan 0-100 dalam 6.59 saat. Quad Drive pintar tindak balas hanya 30 milisaat, 0.5 saat letupkan tork puncak. Tanah berlumpur, pasir, salji, tukar dengan satu butang, pemula juga boleh hadapi dengan tenang.

Ganti bateri AGM prestasi tinggi, jangka hayat kitaran mencapai 3 kali ganda bateri biasa. Kecekapan cas keseluruhan kereta mencapai 99%, sokongan teknologi turbocharger model yang sama dengan Porsche, output kuasa tahan lama dan stabil.

Siaran Langsung Ekonomi CCTV membongkar sebuah BJ30 Traveler yang telah menempuh 150,000 kilometer. Turbin enjin bersih, sedikit kumuh karbon, gearbox tiada minyak tumpah, gigi tiada kehausan, paket bateri tiada buncit tiada tumpahan cecair. Rangka bahu dan lengan gantungan tidak berkarat, kerataan lantai bawah sangat sedikit berbeza dengan kereta baharu.

2. Luar Biasa Luas: 3 Baris 7 Kerusi + 1.92 Meter Katil Besar, Keluar Keluarga Tidak Perlu Kompromi

Panjang BJ30 Traveler 4730mm, jarak paksi 2820mm. Kadar penggunaan ruang sangat tinggi 66%, jarak paksi unggul dalam SUV kotak pada harga yang sama. Bandingkan dengan Haval Anjing Besar jarak paksi 2738mm, Jetour Pengembara 2800mm, kelebihan jelas.

Susunan 3 baris 7 kerusi, orang dewasa 1.8 meter duduk di baris ketiga masih luas. Kapasiti bekalan belakang 1496 liter, baris belakang rata penuh dilipat terus jadi katil besar 1.92 meter. 38 ruang penyimpanan di seluruh kereta, peralatan kemming, kereta bayi, beg galas, masing-masing dapat tempat.

3. Luar Biasa Jimat: Satu Tangki Minyak 1000 Kilometer, Jimat Puluhan Jam Setiap Tahun

BJ30 Traveler Hybrid jualan minyak gabungan 6.45L/100km. Dilaksanakan secara nyata oleh kreator dari Afrika Selatan, Indonesia, UAE, Poland, Mexico lima negara, setiap negara mencatat prestasi tidak melebihi 5 liter setiap 100 kilometer.

Satu tangki minyak jangka hayat melebihi 1000 kilometer. Tiada perlu mencari stesen cas, tambah minyak terus bergerak, jimat puluhan jam masa cas setiap tahun. Pemilik pertama menikmati jaminan hayat keseluruhan kereta, tiada bahaya keselamatan bateri voltan tinggi, penyelenggaraan mudah, aksesori mencukupi.

Bandingkan dengan model petrol 2.0T setaraf, kuasa lebih kuat, penggunaan minyak lebih rendah. Bandingkan dengan model PHEV tiada kegelisahan cas, badan kereta lebih ringan, prestasi off-road tidak kompromi.

4. Tiga Penambahbaikan Versi Highlight: Rupa, Prestasi, Pengalaman Meningkat Penuh

Versi Highlight menggunakan bentuk kotak klasik, Cincin Bintang Lima yang menonjol dan bergaya. Set lengkap modifikasi trendy elektrifikasi, pelok roda cincin bintang eksklusif, pemecut depan belakang sama warna. Dalaman oren baharu disepadukan dengan papan hiasan tekstur logam, kualiti dan lapisan.

Ditambah semula pemanasan pengudaraan kerusi depan, pemanasan roda stereng, pengesan hujan automatik tutup tingkap. Lampu suasana 64 warna bergerak mengikut irama muzik. Sistem audio HiFi 10 penerap suara. Versi Highlight bukan sekadar ubah suai mudah, tetapi evolusi menyeluruh berdasarkan maklum balas sebenar 150,000 pengguna.

5. Siapa yang Sesuai Membeli?

Belanja 70,000-100,000, keluarga membeli pertama yang mahu kotak. Harga gantian semua model bermula 69,900, Versi Highlight bermula 82,900. Harga ini merentas masuk ke tengah Haval Anjing Besar (Kelas 90,000) dan Jetour Pengembara.

Keluarga bandar suka kemming hujung minggu, sesekali jalan jalan buruk. 3 baris 7 kerusi + 1.92 meter katil besar + 1496L bekalan belakang, tiada perlu cas, tiada gelisah jualan, tambah minyak terus jalan.

Pembeli praktikal yang tidak mahu membayar premium terlalu tinggi untuk "Off-road". BJ30 Traveler bukan Off-road keras, ia menjadikan "Off-road Ringan" sehingga ke tahap maksimum: boleh muat, boleh lari, boleh jimat, boleh liar.

6. Pelajaran Gua Dazhuang

Kitab I Ching Gua 34 "Petir Langit Dazhuang" berkata: "Dazhuang, menguntungkan kebenaran." Gua Dazhuang atas Gemuruh bawah Kewang, gema di langit, kuat dan bergerak. Inilah gambaran semangat SUV Off-road Ringan -- ada kekuatan, juga tahu mengurangkan diri.

Garis Awal "Kuat pada jari kaki, ekspedisi berbahaya, ada kepercayaan" -- jari kaki ada kekuatan terus bergerak akan membawa bahaya, perlu ada kepercayaan. Off-road Ringan tidak boleh anggap betul Off-road keras untuk dibakar. Garis Kedua "Kebenaran baik" -- kekalkan jalan benar maka baik. Lakukan "Ringan" tugas: boleh jalan jalan buruk, boleh muat barang, boleh jimat duit minyak.

Garis Atas "Kambing jantang触 pagar, tidak boleh mundur, tidak boleh maju" -- kambing jantan触 pagar, masuk keluar susah. Inilah dilema ramai keluarga: mahu ruang dan keupayaan SUV, juga tidak mahu menanggung penggunaan minyak tinggi dan harga tinggi.

Penyelesaian BJ30 Traveler ialah: Tidak mundur (kekalkan ruang dan keupayaan kotak), Tidak maju (tidak buta tumpukan konfigurasi off-road tolak naik harga), tetapi mencari titik keseimbangan di tengah. 150,000 pengguna mengundi dengan kaki, membuktikan jalan ini boleh dilalui.

Gua Dazhuang berkata "Menguntungkan Kebenaran" -- arah betul, bersabar itu kemenangan. Off-road Ringan Kotak Kelas 70,000, sedang membiarkan lebih banyak keluarga ke arah kehidupan tanpa had dengan cara tidak kompromi.

Sila saksikan "Membaca Kitab I Ching Semasa Memandu Kereta".

6 月 10 日，工信部第 408 批《道路机动车辆生产企业及产品公告》公示，腾势Z硬顶版、敞篷版、赛道版三款车型赫然在列。这意味着这款1604匹马力的中国超跑已经通过了所有国家强制性标准检验，拿到了量产、销售与合法上牌的全套法定资质，即将与我们见面。

1604匹马力是什么概念？柯尼塞格Jesko有1600匹马力，售价近5000万；布加迪Divo有1500匹马力，售价7000万。马力差不多只有一半的保时捷918 Spyder，1300多万；法拉利Daytona SP3 1400万。兰博基尼Aventador Ultimae，也就是我们俗称的大牛，736万。你说，咱腾势Z卖多少钱合适？

不仅仅是堆马力，腾势Z采用了成熟的易三方技术，加上云辇M磁流变悬架。这么说吧，重心那么高的全尺寸SUV腾势N9使用了易三方，鱼钩测试能干到210公里，你猜腾势Z作为超跑，会有怎样的表现？

然而这样一款根正苗红的中国超跑，却把全球首秀的舞台选在了万里之外的英国古德伍德速度节。为什么比亚迪放着全球最大的汽车市场不选，而选择了万里之外的英国？答案说出来有点扎心 —— 这更像是一场被迫的 “出走”，背后藏着中国超跑产业两层难言的悲哀。

首先是认可度问题，很多人可能还不知道，比亚迪在海外的品牌认知度远高于国内。在国内，比亚迪留给消费者的印象还停留在经济家用车的层面，甚至依旧没能和低端完全脱钩。这里面有我们的认知惯性，也有比亚迪相对惠民的价格因素，不过不可否认的是，我们依旧没能摆脱对国产品牌的刻板偏见，还有部分崇洋媚外的心理作祟。

实际上在海外，比亚迪相当于国内特粉眼中的特斯拉，是高端技术的代名词。是中国强大的具象化体现。国内起售 26.98 万的腾势 Z9GT，登陆欧洲后插混版起售价达 10.35 万欧元（约合人民币 82.5 万元），纯电版更是卖到 11.5 万欧元，直接对标保时捷 Taycan、奔驰 S 级等传统豪华旗舰；国内 15 万级的元 PLUS（海外命名 ATTO 3），在英国起售价 3.9 万英镑（约合人民币 36 万元），和宝马 3 系、奥迪 A4 处在同一价格带。

市场数据更不会说谎：2025 年比亚迪海外年销量突破 105 万辆，2026 年前 5 个月出口同比增长 64.9%，在泰国、巴西、意大利等数十个国家稳居新能源销量榜首。

第二，我们能造出马力最大的量产超跑，却还没孕育出适配超跑的文化土壤。中国早已是无可争议的全球第一汽车大国：最大的消费市场、最完整的新能源供应链、最领先的三电技术，我们用十几年走完了别人几十年的产业路。但汽车文化的沉淀，从来没法靠技术超车一蹴而就。

欧美超跑文化发展了上百年，从民间赛道日、改装文化到顶级赛事体系，形成了成熟的受众生态。古德伍德速度节能成为全球车迷的圣地，本质上是深厚汽车文化的缩影 —— 那里的观众懂马力曲线、懂底盘调校、懂工程美学，愿意为纯粹的性能和技术付费。

而国内汽车全面普及不过二三十年，新能源爆发更是近五六年的事。大众对汽车的认知，还大多停留在代步、家用、商务属性上，对赛道文化、性能文化的认知极其有限。在很多人眼里，超跑依然只是 “土豪的面子玩具”，真正懂技术、玩赛道的核心圈层规模小得可怜。

当然，这场 “出走” 从来不是终点，而是中国超跑崛起的必经之路。走出去，最终是为了更好地走回来。总有一天，我们的顶级超跑，不用远赴海外才能找到掌声，我们的本土也终将能孕育出属于自己的汽车文化。

中國汽車工業協會 5 月市場數據發布會上，將當前行情歸納為「內需承壓 外貿強勁」。

進入 2026 年，中國汽車企業海外出口連續攀高，4、5 月仲係連續單月出口超 90 萬輛，其中 5 月份嘅海外出口量已經達到咗 93 萬輛，離月出口百萬輛僅一步之遙。

喺亮眼嘅宏觀數據之下，中國汽車嘅海外市場營運模式，亦喺悄然發生變化。5 月，已經喺歐洲市場累計銷量超過百萬輛嘅上汽 MG，直營體系落子比利時、盧森堡、瑞士三國，再次邁出中國汽車海外市場開拓嘅又「一大步」。

對呢個全新舉措，上汽集團無大規模對外披露。小編發現呢個新動向嘅起因，係 6 月 15 日，上汽集團喺上海報業集團指導、界面財聯社主辦嘅「2026 中國企業全球影響力對話」盛典中，一舉拿下「中國企業全球影響力 100 強」、「汽車整車行業 10 強」兩項大獎，並由此帶出新舉措嘅少許資訊。

從總體嚟睇，上汽集團同時獲得兩項大獎嘅「硬實力」有目共睹：5 月，上汽喺海外市場銷量達到咗 13 萬輛，1-5 月累計海外銷量 58.9 萬輛，同比增長 45.9%。與此同時，上汽全新推出嘅「全球佈局 + 本土深耕」嘅全球市場融合戰略，亦喺推動「技術出海、價值鏈出海、生態共創」。

正如同電視劇《主角》嘅主題曲歌詞入面寫嘅：天暗咗月亮先至更亮，上汽集團嘅海外戰略亮點太多，咁點解喺眾多亮點之中，小編獨獨盯上咗上汽 MG 嘅「直營體系」？

宏觀角度觀察，中國汽車企業喺海外佈局，主要分製造端、銷售端兩大板塊，其中製造端包括上汽集團、奇瑞、比亞迪、長城、吉利、長安、小鵬、東風猛士/嵐圖等品牌，都分別喺海外多個國家同地區佈局，既有全資投產嘅製造工廠，亦有更多 KD 工廠。

而喺銷售端，中國車企絕大多數採用嘅係「經銷為主」及「合資合作」模式，呢個經銷體系，亦係最早開拓海外市場嘅上汽集團打通「任督二脈」後逐漸形成，突出優勢喺落地快、市場開拓效率更高。

喺此之後，部分中國造車新勢力品牌，開始嘗試喺歐洲高法規地區部分採用「經銷為主，直營為輔」嘅營運方式，包括極氪、小鵬、蔚來等品牌——喺內地市場以直營模式為主，以經銷為輔，海外市場就反其道而行。

同經銷模式相比，直營模式顯然成本更高，風險亦都更高，但「冇咗中間商」，唔止當地消費者直接受惠更多，新產品落市場嘅速度更快，當地消費者需求反饋嘅效率亦都更高。

所以相對經銷模式，「高風險高回報」嘅自營模式，要想成「體系化」展開，必須要有足夠嘅市場基礎。正正因此，上汽 MG 喺比利時、盧森堡、瑞士三國嘅體系化自營，亦係中國汽車喺海外市場穩步前行下，做出嚟嘅一個全新嘗試。

上汽 MG 唔單係第一個喺歐洲實現累計百萬銷量嘅中國汽車品牌，更係中國汽車喺歐洲高法規地區進行「體系化自營」嘗試嘅第一個品牌。其底气來自上汽喺歐洲市場嘅深耕基礎：今年 1-5 月，上汽 MG 喺歐洲累計銷量超過 15 萬輛，同比增長 20%，繼續保持中國汽車品牌喺歐洲銷量冠軍，當中，MG 喺英國市場唔單係蟬聯中國品牌冠軍，而且總銷量亦穩居全球汽車品牌前六。

喺其他國家同地區市場，上汽 MG 亦表現搶眼，例如泰國曼谷國際車展期間，MG 就拿下咗 10537 輛訂單，超越咗本田、馬自達、鈴木、日產等此前霸榜東南亞嘅日系品牌；喺澳洲、紐西蘭，MG3\MG4 分別喺細分市場達成咗 21.1% 同 12.8% 嘅市佔率，分別排第一同第三；喺智利，MG ZS 係當地 SUV 市場銷量冠軍……

唔止如此，除咗上汽 MG，上汽智己、上汽大通、上汽通用五菱等品牌分別喺商用車、乘用車兩大領域全球佈局，就而家嚟講，上汽集團旗下品牌已經實現咗五大洲全覆蓋，同時多個品牌齊頭並進，以更加豐富嘅產品組合、更加貼近本地需求嘅營運能力，實現全新嘅體系化升級，對於率先實現中國汽車企業累計銷量過億嘅上汽集團嚟講，全球化唔止係指銷量嘅「做大」，而係要實現真正嘅「做强」，喺全球品牌嘅激烈角逐之中搶佔前排位置！

作者：劉雋剛

With a budget of under 100,000 to buy a pure electric SUV, if you want to balance daily grocery shopping and kids transport with weekend camping and gatherings, which one is better, Changan Qiyuan New Q05 or Leapmotor A10? I believe this is a question many friends are pondering. Today, we won't beat around the bush, directly comparing two configurations where their terminal prices are both over 70,000: Changan Qiyuan New Q05 2026 Model 405 Max, Leapmotor A10 2026 Model 505 Joyful Edition, to see which one is truly the best travel companion?

Purchasing major items like cars, stability and reliability are absolutely the most important. So where do we look to see if an EV is stable and reliable? Quality control, technology, and the three-electric systems are core elements. At the quality control level, both sides are quite capable, as they are all global vehicles meeting strict global testing standards. Changan Qiyuan New Q05 was launched in Thailand in May and will enter more overseas countries soon. Leapmotor A10 is expected to enter the European market in the third quarter of this year. So what about the three-electric systems and technology?

(Changan Qiyuan New Q05)

(Changan Qiyuan New Q05)

Changan Qiyuan New Q05 performs well, equipped with CATL cells and Golden Bell 2.0 3C fast charging battery technology. The chassis also has protective plates for better protection. Usually, if driving on unpaved roads, fishing, camping, etc., there is no need to worry too much about scraping the chassis and damaging the battery. Regarding range, this car is 405km fully charged, of course, it also has 506km optional, and they are all CATL cells, trustworthy.

(Leapmotor A10)

(Leapmotor A10)

Leapmotor A10 is equipped with cells from Jiangsu Zhongli or Gotion High-tech, belonging to second-tier brands. It uses liquid cooling technology, fast heat dissipation, and is safe enough. However, it is worth mentioning that only the high-spec of Leapmotor A10 uses liquid cooling, the low-spec uses air cooling technology, heat dissipation is not that capable. Changan Qiyuan New Q05 low-spec uses direct cooling, heat dissipation effect is better than air cooling, high-spec also uses liquid cooling heat dissipation. Regarding range, this car is given 505km, fully charged can run a bit further. Simply put, at the same price, Changan Qiyuan New Q05 battery is from a major factory more reliable, Leapmotor A10 range is longer runs further, so how would you choose?

(Changan Qiyuan New Q05)

(Leapmotor A10)

Next, let's look at space and comfort, this difference is quite large. Changan Qiyuan New Q05 is a compact SUV, wheelbase 2735mm, Leapmotor A10 is a small SUV, wheelbase 2605mm, lagging behind by 130mm. Going out one or two people daily is nothing, but if three or five friends, parents and family go out together there is a difference.

(Changan Qiyuan New Q05)

(Changan Qiyuan New Q05)

Taking an adult with height 175cm as a reference, enter the driver's seat of the two SUVs respectively and adjust the sitting posture, then come to the second row to sit. At this time, the reviewer in the back row of Changan Qiyuan New Q05, headroom and legroom respectively can still remain 1 fist and 2 fists. Its rear backrest angle can also be adjusted, long time riding car can have different sitting posture, can relieve certain fatigue sensation. At the same time, hot summer and cold winter, Changan Qiyuan New Q05 back row also has air conditioning vents, can give back row better riding experience.

(Leapmotor A10)

(Leapmotor A10)

While the reviewer in the back row of Leapmotor A10, headroom and legroom respectively remain 1 fist and 1 fist 3 fingers, seat backrest angle is relatively small, also cannot be adjusted, long time riding will be relatively tired. But if there are small babies at home, this small car is good because it comes with a small table, can put toys, tablet, but from safety start, driving time does not suggest use.

(Leapmotor A10)

Furthermore, regarding sitting comfort, this price A10 offers few configurations, only driver electric adjustment and front row heating, seat fit is also average. Daily commuting is certainly no problem, but sitting in the car for one or two hours is still very tiring.

(Changan Qiyuan New Q05)

Changan Qiyuan New Q05 then front row all come with electric adjustment, driver's seat is the most comfortable place, headrest, lumbar support, heating, ventilation even massage functions all have, work lunch break, camping driving tired, directly fold down seat lie down open massage function, half hour later immediately can restore state.

Now buying car smart technology definitely cannot lag, two cars are conventional L2 level assisted driving nothing much to say, but cockpit is big different. Leapmotor A10's Leapmotor OS system ecosystem is still good, card layout operation is also simple direct; Changan Qiyuan New Q05 is Tiandu smart cockpit, also smooth and fluid, and than Leapmotor A10 more has Carlink, CarPlay and Honor Link, for using Apple and Honor phone friends more friendly, and more out voice command for visible content function, no need wake directly can say out command operation, use more convenient.

Summary:

After a comparison, two cars have their own unique selling points. Leapmotor A10 wins in range being long enough, while Changan Qiyuan New Q05 is more like an "all-rounder". CATL cells + Golden Bell battery technology, quality makes people feel relieved; wheelbase is 130mm larger, back row backrest adjustable, multi-person travel more free; plus driver ventilation massage, voice command for visible content etc configurations, indeed capable. If I were to choose, I would vote for Changan Qiyuan New Q05, after buying every day have to drive, to yourself a little better, than anything is worth. What do you think?

6月13日，2026重庆车展盛大开幕。长安马自达以“依然马自达”为主题，携经典传奇跑车MX-5、全球战略新能源车型MAZDA EZ-6（以下称EZ-6）、MAZDA EZ-60（以下称EZ-60）以及4月上市的EZ-60马年版亮相N8馆展台，全面展现企业新能源转型的最新成果，并同步公布一系列用户共创活动。同时，长安马自达推出618年中钜惠，在至高20,000元国补和17,000元厂补基础上，购指定车型可享价值7,999元专属尊享套装。

全球车实力背书 树立新能源价值标杆

EZ-6与EZ-60从产品开发之初即以全球标准打造。设计上，EZ-6斩获“2026世界年度设计车”大奖，成为首个获此殊荣的中国新能源车型，EZ-60更成为全球唯一同时斩获8项世界顶级设计大奖的SUV。安全方面，两款车型均严格按照中欧双五星标准打造，EZ-6拿下C-NCAP、E-NCAP等5项权威安全认证，EZ-60电池安全提前满足新国标及欧标，长安马自达更向所有新能源用户承诺“电池终身自燃包赔，不限里程、不限车主”。

操控方面，EZ-60成功摘取中国新能源汽车拉力锦标赛场地赛SUV组冠军、拉力赛总成绩亚军，验证极致操控实力。车展现场，长安马自达车主，同时也是冠军车手的纪浩，分享了他驾驶原厂未改装纯电EZ-60征战中国新能源汽车拉力锦标赛的心路历程，在6天910公里的魔鬼赛程中，面对绝大多数增程/插混参赛车型的竞争，凭借EZ-60极致的品质稳定性与“人马一体”调校，从27个品牌100台参赛车中突围，完成了对EZ-60原厂量产车性能的极限验证。

[长安马自达车主、冠军车手纪浩]

目前，长安马自达已顺利获得欧盟、英国、澳大利亚三大市场整车认证，成为国内首个同时拿下这三项认证的合资新能源车企。过硬的全球品质赢得了国际市场的广泛认可，5月底，80多位来自欧洲、澳洲、泰国的海外经销商专程考察南京工厂，对生产工艺与品控体系给予高度评价。目前，EZ-6与EZ-60海外销售及预售态势持续向好，国内市场EZ-60已连续7个月蝉联合资新能源中型SUV销量冠军。

长安马自达汽车销售分公司执行副总经理吴旭曦表示：“长安马自达已成为马自达全球新能源整车设计、研发、制造基地和出口中心。我们郑重承诺，每一位马自达新能源用户拥有的都是一款真正的全球车。”

[长安马自达汽车销售分公司执行副总经理 吴旭曦]

坚守“用户+”思维 构建品牌与用户的价值共同体

中国市场500万用户是长安马自达品牌发展的同行者、价值的共创者。2026年，长安马自达持续践行“用户+”思维，发起了系列用户共创活动，构建起全维度、全生命周期的用户生态，让“依然马自达”的承诺，不仅体现在产品的价值细节里，更融入与每一位用户的情感共鸣中。对于参加长安马自达一系列活动的用户和马粉，将有机会参与2026粉丝盛典。

年初启动的“心愿之旅”，以“用户许愿、品牌助力”的双向奔赴，让长安马自达真正走进了用户的生活。每一个心愿背后，都是用户与马自达之间独一无二的情感联结。累计推出11期的“车主故事荟”，则成为马粉精神的展示窗口：这里有连续7年捐助贫困小学的公益达人、连续4年组织车友会关爱特殊儿童的爱心领队，有因马自达相识相知的甜蜜情侣。这些真实鲜活的故事，构成了长安马自达品牌最动人的底色。

“悦马创作家”与“全民经纪人”计划，则为用户搭建了共创品牌价值的平台。活动上线以来，涌现出大批用镜头记录拥车生活、用口碑传递产品价值的马粉。“零零后”的EZ-60车主孙靖依分享了自己作为“悦马创作家”的感受：“平时工作忙，但可以利用自己的空余时间分享用车感受。我是个新手，第一次参加，但不管是车友还是长马工作人员，都会不遗余力地帮助我，如果你是马自达车主，喜欢分享、爱交朋友，欢迎加入悦马创作家”。

[冠军车手纪浩（左）/“悦马创作家”孙靖依（右）分享自己的拥车生活]

5月正式启动的“青苗计划”第二季，目前正陆续走进全国顶尖高校，与青年学子深度交流长安马自达在设计、驾控、安全、智能化等领域的实践成果。同步开启的EZ-60全国高校改装设计大赛，不仅为优秀作品提供创意成真的机会，更向广大青年学子开放了暑期实践与实习名额，进一步促进学以致用、产学融合。

社会责任的践行，同样离不开用户的共同参与。自2015年以来，长安马自达已在云南累计捐建12所希望小学，总投入超1000万元，惠及上万名师生。6月，长安马自达再次发起“每一公里都有善意”公益行动，将用户的每一次出行都转化为公益基金，全部用于改善希望小学的学习与生活条件，让爱心在车轮上传递。

618年中钜惠来袭 多重福利回馈用户

借重庆车展契机，长安马自达同步开启“驭享夏日风情 悦享618大促”活动，即日起至6月30日，全系车型推出重磅购车礼遇：至高17,000元置换厂补和20,000元以旧换新国补，购指定车型赠价值7,999元尊享套装（原厂充电桩+龙膜太阳膜+TPE脚垫/后备箱垫），享0首付5年低息（年均费率1.99%）及价值7,999元的终身零燃权益。此外，所有到店试驾新能源车型用户均可获赠国家级非遗金陵金箔，详情咨询授权经销商。

“依然马自达”从来不是一句口号，长安马自达在传承百年品牌基因的同时，始终把用户需求放在第一位。未来，长安马自达将继续以全球标准打造好每一款产品，用真诚连接每一位用户，让更多人感受到“人马一体”的驾驶乐趣。6月13日-21日，欢迎广大消费者莅临重庆国际博览中心N8馆长安马自达展台，近距离感受全球车魅力。

The BJ30 Traveler 150,000th unit production off-line and Highlight Edition launch press conference was recently held at the BAIC Zhuzhou Super Factory. The all-new annual version BJ30 Traveler Highlight Edition has launched, positioned as a light off-road SUV, with comprehensive upgrades in appearance, performance, and experience.

Officially launching a major series-wide 30,000 Yuan exclusive trade-in benefit, BJ30 Traveler super trade-in price starts as low as 69,900 Yuan; meanwhile, the all-new annual model BJ30 Traveler Highlight Edition officially enters the market. This light off-road SUV designed to balance city and wilderness has achieved all-round upgrades in exterior styling, off-road capability, and interior driving experience, with the new car super trade-in price starting at 82,900 Yuan.

Beijing Off-road has created the industry-leading "Three-Electric Four-Wheel Drive Six-Mode HEV Hybrid Architecture", and applied it to the BJ30 Traveler first, becoming the first HEV hybrid model in the Chinese "Boxy" SUV category. The three-engine power consists of a hybrid-exclusive engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, specializing in long-distance energy saving, real-time energy replenishment, and instantaneous power burst; the intelligent four-wheel drive response speed reaches 30 milliseconds, capable of bursting peak torque in 0.5 seconds. Six modes can automatically select the optimal working method, keeping power in the best state at all times. Combined with energy central lock, four-wheel electronic limited slip, and Smart Electric ATS all-terrain control system, it easily handles scenarios like mud and sand.

The BJ30 Traveler features a three-row seven-seat layout, boasting a 2,820 mm ultra-long wheelbase, 66% ultra-high efficiency rate, and a 1,496-liter ultra-large trunk. Folding the rear seats flat instantly creates a 1.92-meter large bed. The B-Class "Boxy" ultra-wide third-row space allows even 1.8-meter tall adults to sit comfortably. The whole car has 38 storage spaces, ensuring all personal items have dedicated spots.

The BJ30 Traveler achieves saving money, time, and worry. Recently, automotive bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—tested the fuel consumption of domestic SUVs. The BJ30 Traveler achieved fuel consumption not exceeding 5 liters per 100 km in each country, with a range of over 1,000 kilometers on a single tank. No need to find charging piles; just refuel and go, saving dozens of hours of energy replenishment time annually. Additionally, the first owner enjoys a lifetime warranty for the whole vehicle, with no high-voltage battery pack safety hazards, convenient maintenance, and abundant parts.

On the occasion of the 150,000th unit off-line, Beijing Off-road launched the all-new version — BJ30 Traveler Highlight Edition. Building on "Super Wild, Super Big, Super Saving", it achieves comprehensive upgrades in appearance, performance, and experience.

In terms of appearance, the BJ30 Traveler Highlight Edition adopts a classic "Boxy" design, seamlessly blending a rugged aura with exquisite lines. Its unique five-arc star ring through-light group is eye-catching and stylish. The full set of electric sense trendy modification kit, exclusive star ring wheels, and front and rear matching color sports bumpers show full passion and freedom. The brand new orange interior and metal texture trim plates outline layers and quality, highlighting a warm and substantial heritage.

The BJ30 Traveler Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, with a cycle life 3 times that of ordinary batteries. It features Porsche-sourced turbocharging technology, achieving a 99% whole-vehicle charging efficiency. The rear motor power has been upgraded from 55 kilowatts to 70 kilowatts, ensuring timely response for ramp merging, intersection starting, and emergency avoidance.

Compared to ordinary SUVs, the BJ30 Traveler has a higher body with a wider field of view. It also includes seat heating, ventilation, steering wheel heating, and more, providing thoughtful comfort. The system can sense raindrops and auto-close windows. The 64-color ambient lighting dances to the music rhythm, giving you a space to enjoy soothing emotions.

Beijing Off-road's double-action layout this time is precise: On one hand, the 150,000th unit off-line proves the BJ30 Traveler has firmly established itself in the entry-level light off-road market, accumulating a huge user reputation. On the other hand, the large trade-in subsidy, the launch of the all-new Highlight Edition, plus the hard-core testing of a live 150,000-kilometer real-vehicle disassembly, uses a low price threshold to target the home car-buying group, while using real vehicle conditions to alleviate consumer concerns about the durability of domestic cars.

上汽大通硬實力贏得認同，聯手馬來西亞龍頭企業深度合作

6 月 11 日，2026 吉隆坡國際車展開幕，上汽大通攜全品類商用車陣列重磅參展，並發布三款皮卡新車型。活動現場，上汽大通與馬來西亞兩大龍頭企業達成標誌性合作成果：同當地綠色科技集團 Yinson 達成 300 台大通 eDeliver 5（國內大拿 V1）採購合作，暢銷國內嘅大拿海外再獲佳績，創下馬來西亞歷史上最大新能源輕客單筆訂單紀錄；同時與 Weststar 旗下專注於專用車輛及定製化車輛解決方案嘅 Global Komited 達成 155 台大通 Deliver 9（國內新途 V90）特殊用途車輛採購合作，這批車輛將被打造成馬來西亞第一批原廠改裝特殊用途車輛。

【上汽大通×Yinson 簽約儀式】

馬來西亞副總理兼能源及水務轉型部部長法迪拉·尤索夫親臨現場，喺逐一觀摩展車、實地體驗上汽大通新能源車型後，對產品過硬嘅品質與領先嘅新能源技術給予高度評價。上汽商用車執管會主席、上汽大通總經理楊懷景，以及 Weststar 集團、Yinson 集團、Global Komited 等合作企業高層齊集現場見證。兩項標桿性訂單同步落實，充分印證海外客戶對上汽大通產品、技術與綜合服務能力嘅信賴，亦推動品牌喺馬來西亞新能源商用車、高端定製專用車兩大細分賽道實現跨越式突破。

【馬來西亞副總理體驗並讚好大通產品】

兩項標桿訂單集中簽約 多項“最大”紀錄刷新馬來車市格局

是次車展，馬來西亞全球能源基礎設施龍頭企業 Yinson Holdings Berhad 旗下綠色科技板塊 Yinson GreenTech 嘅電動出行品牌 drivEV，正式敲定 300 台大通 eDeliver 5 新能源輕客採購協議。這不僅係 Yinson GreenTech 成立以來規模最大嘅新能源輕客採購項目，而且係馬來西亞至今為止規模最大嘅新能源輕客單筆訂單。大通 eDeliver 5 依托上汽大通鴻圖 2.0 超級商用電動架構、寧德時代天行電池打造，完美適應城配物流、主幹運輸等多元運營場景，車輛投入運營後，將大幅推動馬來西亞物流行業向低碳、高效、可持續方向轉型。

【大通大拿 V1】

與此同時，上汽大通同當地授權經銷商 Weststar 旗下企業 Global Komited 達成合作，後者將採購 155 台基於大通 Deliver 9 車型打造嘅特殊用途車輛。Global Komited 深耕馬來西亞專用車、軍警防務車輛領域，具備完善嘅定製改裝體系與豐富嘅行業服務經驗。大通 Deliver 9 擁有紮實嘅底盤素質與極強嘅改裝拓展能力，基於原廠標準化體系完成改裝後，這批車輛將成為馬來西亞第一批由原廠完成整車改裝並交付嘅特殊用途車輛。該項目嘅落實，意味著上汽大通正式深入佈局馬來西亞高端定製商用車市場，實現由標準化物流車至專業化特種車嘅全場景產品覆蓋。

【政商嘉賓出席活動】

多款皮卡新品重磅發布 貼合市場需求筑牢海外競爭優勢

依靠本屆吉隆坡國際車展平台，上汽大通正式面向馬來西亞市場發布 Terron9、eTerron9、T60 三款皮卡新產品，精準貼合當地市場消費與使用需求。憑藉多年深耕本地市場嘅紮實積澱，上汽大通目前已穩居馬來西亞電動 VAN 市場佔有率第一，喺當地商用車領域嘅龍頭地位持續鞏固。目前，上汽大通產品遠銷全球 100 多個國家同地區，輕型客車、高端皮卡出口量常年位居中國品牌首位，同時亦係 DHL、英國皇家郵政等國際物流巨頭嘅長期合作夥伴，“中國智造”商用車嘅國際影響力持續提升。

【大通皮卡新品發布】

上海汽車大通有限公司

上海汽車大通有限公司（簡稱“上汽大通”）係上海汽車集團輕型商用車板塊嘅核心主體，旗下有大通、躍進兩大輕型商用車品牌。兩大品牌同依維柯、上海紅岩（重型卡車）、上海申沃（客車）、新動力科技共同組成上汽商用車嘅完整品牌體系。

作為上汽大通嘅核心品牌，大通以“用領先科技同全生態鏈打造用戶型企業”為使命，堅持做有溫度嘅品牌，為用戶提供高質量產品同全生態服務，持續引領新能源商用車步入用戶價值時代。

立足中國、佈局全球，大通構建起“全球大通、品質大通、科技大通、生態大通”四大核心實力——產品暢銷全球 100 多個國家同地區，成為國際市場認可嘅“全球大通”；依托達沃斯工業 4.0“世界燈塔工廠”同三大五星安全認證等嚴苛全球標準打造“品質大通”；以“超級全棧越野平台”星棧平台、“超級商用車電動架構”鴻圖架構等自研技術基座成為“科技大通”；透過鈴駒生態、星河計劃等生態圈構筑“生態大通”。大通形成由產品製造到技術賦能、由生態建設到全球拓展嘅完善體系能力，助力品牌向“全球輕型商用車領導者”嘅願景不斷邁進。

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  当轻越野赛道挤满了 “套壳方盒子”，当 “越野平权” 沦为降价减配的营销话术，行业似乎都忘了：用户要的从来不是一台 “看起来能越野” 的 SUV，而是一台真能上山、能顾家、开十年还省心的车。6 月 12 日，北汽株洲超级工厂内，BJ30 旅行家第 15 万台整车正式下线，年度高光版同步上市。北京越野没有用花哨概念造势，而是联合央视财经直播拆解了一台行驶 15 万公里的实车 —— 把十万级轻越野的真实品质，摊在了全网面前。

15万台的速度，藏着轻越野的真正破局逻辑

  作为中国轻越野 SUV 品类最快达成 15 万台销量的车型，BJ30 旅行家的增长从来不是靠低价倾销，而是精准击穿了 “家用与越野不可兼得” 的行业痛点。长期以来，硬派越野费油难开、城市 SUV 娇气无趣，轻越野本该是最优解，却多数沦为 “样子货”：套个方盒子造型，加个黑色轮眉，就敢标榜越野属性，实际通过性、耐用性与普通 SUV 并无二致。

BJ30 旅行家打出的 “超野、超大、超省”，本质上是把三个最核心的用户矛盾彻底圆上了。

  超野，从来不是挑战极限的勋章，而是应对突发的从容。 它搭载的三擎四驱六模 HEV 混动架构，是中国方盒子 SUV 品类首次落地 HEV 技术路线：41% 热效率的混动专用发动机负责长距离节能，前后双电机兼顾实时补能与瞬时爆发，30 毫秒级智能四驱响应，0.5 秒即可输出峰值扭矩，配合能量中锁与全地形控制系统，泥地、沙地都能从容应对。很多人误以为越野能力是用来冲坡的，但对普通用户而言，真正的底气是雨天路滑不打滑、乡间烂路不托底、高速超车有储备 —— 这些日常场景里的安全感，远比极限越野的噱头重要。而 HEV 不用外接充电的特性，更让它彻底摆脱了新能源车的补能焦虑，把混动的经济性与四驱的稳定性，完全揉进了日常通勤里。

  超大，从来不是轴距数字的攀比，而是全家人的体面。 2820 毫米超长轴距、66% 的超高得房率，让它的第三排不再是凑数的 “宠物座”，1.8 米的成年人乘坐依然宽敞；1496 升超大后备箱，后排纯平放倒秒变 1.92 米大床，装得下露营装备，也容得下临时休憩；全车 38 处储物空间，让水杯、纸巾、儿童玩具都有专属位置。家用车的空间逻辑从来不是 “越大越好”，而是 “没人需要将就”：老人不用蜷着腿，孩子不用抱着东西，妻子的随身包不用放脚边 —— 这才是全家出行该有的从容。

  超省，从来不是抠门的算计，而是长期的踏实。 来自南非、印尼等五国的汽车博主实测，BJ30 旅行家在各国都跑出了百公里不超 5 升的油耗，一箱油续航超 1000 公里；不用找充电桩，加油即走，每年能省下数十小时补能时间；首任车主享整车终身质保，无高压电池包安全隐患，保养简便配件充足。很多人算用车成本只看车价，却忽略了十年周期里的隐性支出：找充电桩的时间、维修的精力、电池衰减的折价…… 真正的省钱，是省掉所有不必要的麻烦，让你把注意力放在路上的风景，而不是车本身。

高光版的升级：不堆配置，只提日常质感

  值此十五万台下线节点推出的高光版，没有盲目堆砌旗舰配置，而是在 “超野、超大、超省” 的基础上，把用户感知最强的细节再往上提了一阶。

  颜值上，经典方盒子造型搭配五阙星环贯穿灯组，全套电感潮改套件与专属星环轮毂，再加上全新橙色内饰与金属纹理饰板，硬朗里藏着精致。它没有把设计做成单一的 “网红款”，而是兼顾了不同人生阶段的审美：年轻人能穿出潮酷感，中年人开着也稳重大气。一台车的颜值，不该是用来标榜个性的标签，该是能撑得起通勤、赴约、露营等所有场景的体面。

  性能上，换装循环寿命 3 倍于普通电瓶的专用 AGM 电瓶，搭载保时捷同款涡轮增压技术，整车充电效率达 99%；后电机功率从 55 千瓦提升至 70 千瓦，匝道汇入、路口起步、紧急避让都能获得更及时的响应。好的动力升级从来不是刷零百加速数字，而是把用户每天都会用到的瞬间做到极致：起步不肉、超车有劲、避险跟脚 —— 这些转瞬即逝的底气，比任何参数都实在。

  体验上，更高的车身带来更开阔的视野，座椅加热通风、方向盘加热覆盖冬夏痛点；雨滴感应自动关窗，免去雨天下车的手忙脚乱；64 色氛围灯随音乐律动，给下班路留一片情绪自留地。高级感从来不是真皮与木纹饰板的堆砌，是你没想到的细节，它都替你想到了。

15万公里拆解：最硬核的品质，从来都藏在看不见的地方

  整场发布会最有分量的环节，从来不是新车上市与销量庆功，而是那场央视全程直播的 15 万公里实车拆解。15 万公里，差不多是普通家庭近十年的用车里程，多数车到这个节点，开始出现漏油、异响、动力衰减，多数品牌对高里程车况避之不及，北京越野却偏要拆给全网看。

  拆解结果没有意外的 “神迹”，却处处透着扎实：发动机涡轮积碳稀少，动力输出无明显衰减；变速箱外壳干燥无渗漏，内部齿轮无磨损坑洼；电池包没有鼓包、漏液与内部衰减；副车架、悬挂摆臂无锈蚀渗油，整个底盘的平整度、规整度与新车差距极小。没有夸张的宣传，只有工程视角的真实呈现 —— 而这份真实，恰恰是用户最需要的定心丸。一台车的终极性价比，从来不是买车时的价格有多低，而是开了十年之后，它还能给你多少安全感。换车周期拉长一年，年均用车成本就少一分；少出一次故障，出行的踏实就多一分。

  这份耐久底气，源头在北汽株洲超级工厂的制造标准里。焊接车间数百台机器人 100% 自动化作业，涂胶误差不超过一根头发丝，保证车身骨架刚性，走烂路无异响，碰撞更安全；五千多吨冲压设备一次性压制成型车身板材，确保车身均匀工整；喷涂车间全自动环保水性漆工艺，有害挥发物降低六成以上，新车无异味，漆面更耐晒耐腐蚀。每一道工序都设品控关口，每一台车都有品质追溯 —— 品质从来不是事后检验出来的，是从一块钢板开始，每一个环节都掐着精度做出来的。

总结：

  十五万台销量，是十五万个家庭的选择；十五万公里拆解，是十五分品质的答卷。BJ30 旅行家的走红，从来不是靠营销炒作，而是踩中了一个最朴素的道理：用户要的从来不是 “越野” 这个标签，而是一台能兼顾日常与远方、靠谱又省心的车。

  所谓越野平权，从来不是把越野拉下神坛，而是让更多普通人不用为了热爱妥协家用，不用为了实用放弃远方。3 万元超级置换政策后 6.99 万元起的门槛，高光版全面升级的质感，都是在把这件事做得更透一点 —— 让每一份想去山野的热爱，都不用付出太高的代价；让每一个平凡的日常，都能活出属于自己的高光。

喺中國 SUV 市場，有一條不成文嘅鄙视鏈：純電睇唔起插混，插混睇唔起油混，油混睇唔起純油。但係有意思嘅係，將條鏈子放進「輕越野」呢個具體場景入面，佢即時就失效咗。

6 月 12 日，BJ30 旅行家第 15 萬台喺北汽株洲超級工廠下線。中國輕越野 SUV 最快達成 15 萬台，唔係最貴嗰台，唔係最硬嗰台，係唯一一台揀咗 HEV 路線嘅方盒。

15 萬人揀 HEV，呢個有意思嘅地方。

一個被忽視嘅矛盾

輕越野 SUV 嘅動力路線，到底該揀乜？

純電？適合市區，唔在乎充電頻率嘅长途出行，越野唔得。

插混？可油可電，內置大電池，越野有風險，多數當純電用。

HEV？低速用電，動力強，發動機喺最高效區間運行。

三套方案，各自都有優缺點。但如果你必須揀一個「扣分最少」嘅，HEV 顯然最乾淨。呢個結論唔係我推導出嚟嘅，係 HEV 天然優勢。

三擎四驅六模係乜？

BJ30 旅行家嘅 HEV 架構，北京越野叫做「三擎四驅六模」。名字嚇人，拆开睇邏輯其實好清楚。

點解係「三擎」而唔係「兩擎」？傳統 HEV——包括豐田 THS、本田 i-MMD 都係雙擎：一臺發動機加一臺驅動電機。喺城市場景夠用，但輕越野需要低速扭矩爆發同四輪獨立驅動力分配，雙擎前驅為主嘅架構，遇到交叉軸或單輪打滑，明顯力唔到心。

BJ30 多咗一個後橋驅動電機。三個動力源各司其職：發動機負責高效巡航，前電機負責日常起步補能，後電機負責隨時爆發嘅低速扭矩同後輪驅動力。這唔係「多一個電機多一個賣點」，係輕越野場景對四驅能力嘅剛性需求，倒逼出嚟嘅技術選擇。

六種工作模式：純電、串聯、並聯、發動機直驅、能量回收、駐車充電，覆蓋由城市塞車到高速巡航到爬坡脫困嘅全場景。

你唔使動腦去揀，系統自己判斷切換。先係 HEV 喺輕越野場景入面嘅真正價值：唔係讓你喺六種模式入面做選擇，係讓六種模式替你做出選擇。

脫困能力上，電控能量中鎖毫秒級調配前後軸動力，四輪電子限滑 0.03 秒介入分配單輪扭矩。5928N·m 最大輪端扭矩，泥地、沙地、交叉軸隨便玩。

但係要講清楚邊界：BJ30 嘅「野」，係週末帶住家人行一段非鋪裝路面去睇日落嘅野，唔係扛住絞盤去無人區嘅野。搞清楚呢一點，你就知道佢已經超越大多數 SUV。

五國實測油耗唔超 5L

「省油」呢兩個字喺汽車營銷入面快被講爛咗。BJ30 喺國外做咗測試，畀五個國家嘅博主，喺各自國家嘅極端路況下實測。南非野生動物保護區非鋪裝路面 4.9L，印尼早高峰擁堵開冷氣 5.0L，阿聯酋高溫荒漠 4.9L，波蘭冰雪盤山路連續爬坡 4.85L，墨西哥 105 公里顛簸石板路 4.4L。

呢啲場景比任何標準工況都更接近輕越野用戶嘅真實用車環境。

我哋都可以算筆賬：同樣一年跑 15000 公里，按照 0.65 元/公里計算，同級最省油嘅 SUV 一年油費接近 1 萬蚊，BJ30 旅行家 HEV 大約 6 千。一年省 4000，對於 7 到 10 萬預算嘅家庭用戶嚟講，養車唔使再有額外負擔。

高光版升級

今次同步上市嘅高光版，喺 HEV 架構上做咗三個升級：後電機功率從 55kW 提升到 70kW，VGT 可變截面渦輪增壓上車，AGM 長壽命電池替換普通電池。

翻譯成大白話，後電機功率提升 27%，並線超車時動力更跟腳，唔使等轉速爬升；VGT 令渦輪喺低轉速就能介入，起步更輕快；AGM 電池循環壽命係普通電池嘅 3 倍。

三個升級嘅原因：唔係加配置，係補短板。補嘅係日常用車最容易被感知嘅痛點。

15 萬台，對北京越野意味著乜？

北京越野六十多年，一直幹硬派越野。BJ30 嘅 15 萬台，係一個硬派越野品牌第一次真正走出硬核圈子，被主流家庭用戶接受咗。呢 15 萬人入面，大多數以前可能冇正眼睇過北京越野，佢哋衝嘅唔係「越野世家」嘅招牌，而係一道簡單嘅算術題：7 萬蚊，混動方盒，省油能裝，仲可以偶爾行爛路。算明白咗，提車。

講講 HEV

HEV 嘅缺點：冇綠牌，冇購置稅減免，喺限購城市呢個係硬傷；純電續航電池細，唔使指望當電車開；

但如果你唔喺限購區域，對充電內心排斥，想要一台日常省油、輕越野仲有勁兒，週末喜歡露營、釣魚，7 萬蚊起就能開走嘅車，HEV 喺呢個用車場景入面比插混同純電都更適合。

我哋並冇講純電、插混唔好，而係技術冇絕對嘅先進同落後，只有在特定條件下，適合最重要。

但喺輕越野呢個「既要又要還要」嘅苛刻市場入面，至少目前嚟睇，BJ30 HEV 交出嘅答卷，分最高。