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车型概览
BMW 7 Series PHEV 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在充电节奏、通勤半径和使用便利。 近期围绕这款车的讨论包括「BMW 7 Series LCI Global Debut: iDrive X Era & Panoramic Vision」，说明它在本地买家视野里仍有关注度。
价格落在 RM 685,800，买家可以先用它判断预算压力和同级定位。
购车价格指南
BMW 7 Series PHEV 的购车预算可以先从 RM 685,800 开始衡量。这个数字真正影响的是月供、保险和现金流，而不只是展厅里的标价。
如果你在几个版本之间犹豫，可以把 2025 750e xDrive M Sport（RM 685,800） 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。
核心参数汇总
看 BMW 7 Series PHEV 的核心规格，最重要是把数字翻译成生活里的感受。
17.6 kWh的电池容量，重点是能不能支撑一周通勤和周末出门。 230 kW、450 N·m的输出，让高速并线和短距离超车更有底气。 车长 5391 mm、车宽 1950 mm、车高 1544 mm、轴距 3215 mm，可以帮助你预判停车难度和后排乘坐空间。 自动变速箱 变速箱、四轮驱动布局 的设定，会影响起步顺滑度、湿地稳定感和长途巡航感。
优缺点分析
BMW 7 Series PHEV 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：预算位置清楚，方便和同级车直接比较、动力输出能支撑高速和超车需求、空间和车身尺寸便于家庭买家预判实用性。
需要留意的是，需要先确认家里、公司或常去商场的充电条件、市区停车和狭窄路段仍要看个人驾驶习惯。这些不是扣分项，而是下订前应该先想清楚的生活细节。
购车常见问题解答
购买 BMW 7 Series PHEV 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。
这辆车适合谁？适合把充电节奏、通勤半径和使用便利放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？只要充电条件稳定，电动车的通勤体验通常更安静，也更容易控制日常能源成本。
竞品对比内容
把 BMW 7 Series PHEV 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先用 RM 685,800 锁定预算圈、再看动力是否足够应付高速和满载、接着比较能源成本和补能便利、最后看空间是否适合家人和行李。
这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。
用车全周期指南
拥有 BMW 7 Series PHEV 的关键，是先把充电安排想清楚。家充、公司充电或商场快充只要其中一项稳定，日常体验就会轻松很多。
如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。
车型概览
BYD Atto 2 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在乘坐空间、行李安排和家人舒适度。
价格落在 RM 100,770，买家可以先用它判断预算压力和同级定位。
购车价格指南
BYD Atto 2 的购车预算可以先从 RM 100,770 开始衡量。这个数字真正影响的是月供、保险和现金流，而不只是展厅里的标价。
如果你在几个版本之间犹豫，可以把 2026 410km Premium（RM 100,770）、2025 410km Premium 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。
核心参数汇总
看 BYD Atto 2 的核心规格，最重要是把数字翻译成生活里的感受。
51.13 kWh的电池容量，重点是能不能支撑一周通勤和周末出门。 130 kW、290 N·m的输出，让高速并线和短距离超车更有底气。 车长 4310 mm、车宽 1830 mm、车高 1675 mm、轴距 2620 mm，可以帮助你预判停车难度和后排乘坐空间。 固定齿比 变速箱、前轮驱动布局 的设定，会影响起步顺滑度、湿地稳定感和长途巡航感。
优缺点分析
BYD Atto 2 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：预算位置清楚，方便和同级车直接比较、动力输出能支撑高速和超车需求、空间和车身尺寸便于家庭买家预判实用性。
需要留意的是，需要先确认家里、公司或常去商场的充电条件、市区停车和狭窄路段仍要看个人驾驶习惯。这些不是扣分项，而是下订前应该先想清楚的生活细节。
购车常见问题解答
购买 BYD Atto 2 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。
这辆车适合谁？适合把乘坐空间、行李安排和家人舒适度放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？只要充电条件稳定，电动车的通勤体验通常更安静，也更容易控制日常能源成本。
竞品对比内容
把 BYD Atto 2 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先用 RM 100,770 锁定预算圈、再看动力是否足够应付高速和满载、接着比较能源成本和补能便利、最后看空间是否适合家人和行李。
这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。
用车全周期指南
拥有 BYD Atto 2 的关键，是先把充电安排想清楚。家充、公司充电或商场快充只要其中一项稳定，日常体验就会轻松很多。
如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。
车型概览
Aston Martin Valhalla 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在它是否容易融入日常生活。
版本方面，Aston Martin Valhalla 目前可围绕 2025 4.0T Standard 来比较。
购车价格指南
评估 Aston Martin Valhalla 的购车预算时，建议先从版本定位和后续拥车成本下手。价格不是唯一重点，真正决定是否划算的是每天会不会用到那些配置。
如果你在几个版本之间犹豫，可以把 2025 4.0T Standard 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。
核心参数汇总
看 Aston Martin Valhalla 的核心规格，最重要是把数字翻译成生活里的感受。
Aston Martin Valhalla 的核心价值应回到日常场景判断：你要它负责通勤、家庭出行、长途，还是作为更有个性的选择。
优缺点分析
Aston Martin Valhalla 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：车型定位清楚，适合先作为同级比较对象。
需要留意的是，最终取舍会落在版本配置、保险和长期保养成本。这些不是扣分项，而是下订前应该先想清楚的生活细节。
购车常见问题解答
购买 Aston Martin Valhalla 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。
这辆车适合谁？适合把它是否容易融入日常生活放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。
竞品对比内容
把 Aston Martin Valhalla 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先从版本定位、品牌售后和日常用途开始比较。
这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。
用车全周期指南
拥有 Aston Martin Valhalla 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。
如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。
车型概览
Alfa Romeo Stelvio 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在市区驾驶、停车和日常灵活性。
版本方面，Alfa Romeo Stelvio 目前可围绕 2025 2.0T Standard 来比较。
购车价格指南
评估 Alfa Romeo Stelvio 的购车预算时，建议先从版本定位和后续拥车成本下手。价格不是唯一重点，真正决定是否划算的是每天会不会用到那些配置。
如果你在几个版本之间犹豫，可以把 2025 2.0T Standard 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。
核心参数汇总
看 Alfa Romeo Stelvio 的核心规格，最重要是把数字翻译成生活里的感受。
涡轮增压、4缸、1995 mL 排量的动力底子，适合拿来判断市区跟车和高速巡航是否轻松。 280 Ps、400 N·m的输出，真正意义在于满载、上坡和超车时不会太吃力。 车长 4687 mm、车宽 1903 mm、车高 1648 mm、轴距 2818 mm，可以帮助你预判停车难度和后排乘坐空间。 自动变速箱 变速箱、四轮驱动布局 的设定，会影响起步顺滑度、湿地稳定感和长途巡航感。
优缺点分析
Alfa Romeo Stelvio 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：动力输出能支撑高速和超车需求、空间和车身尺寸便于家庭买家预判实用性。
需要留意的是，市区停车和狭窄路段仍要看个人驾驶习惯。这些不是扣分项，而是下订前应该先想清楚的生活细节。
购车常见问题解答
购买 Alfa Romeo Stelvio 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。
这辆车适合谁？适合把市区驾驶、停车和日常灵活性放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。
竞品对比内容
把 Alfa Romeo Stelvio 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：再看动力是否足够应付高速和满载、最后看空间是否适合家人和行李。
这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。
用车全周期指南
拥有 Alfa Romeo Stelvio 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。
如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。
车型概览
Audi TT 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在整体购车判断。
版本方面，Audi TT 目前可围绕 2025 Standard 来比较。
购车价格指南
评估 Audi TT 的购车预算时，建议先从版本定位和后续拥车成本下手。价格不是唯一重点，真正决定是否划算的是每天会不会用到那些配置。
如果你在几个版本之间犹豫，可以把 2025 Standard 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。
核心参数汇总
看 Audi TT 的核心规格，最重要是把数字翻译成生活里的感受。
Audi TT 的核心价值应回到日常场景判断：你要它负责通勤、家庭出行、长途，还是作为更有个性的选择。
优缺点分析
Audi TT 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：车型定位清楚，适合先作为同级比较对象。
需要留意的是，最终取舍会落在版本配置、保险和长期保养成本。这些不是扣分项，而是下订前应该先想清楚的生活细节。
购车常见问题解答
购买 Audi TT 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。
这辆车适合谁？适合把整体购车判断放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。
竞品对比内容
把 Audi TT 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先从版本定位、品牌售后和日常用途开始比较。
这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。
用车全周期指南
拥有 Audi TT 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。
如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。
车型概览
Audi RS 7 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在它和同级车相比的生活适配度。
版本方面，Audi RS 7 目前可围绕 2025 4.0T Sportback 来比较。
购车价格指南
评估 Audi RS 7 的购车预算时，建议先从版本定位和后续拥车成本下手。价格不是唯一重点，真正决定是否划算的是每天会不会用到那些配置。
如果你在几个版本之间犹豫，可以把 2025 4.0T Sportback 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。
核心参数汇总
看 Audi RS 7 的核心规格，最重要是把数字翻译成生活里的感受。
Audi RS 7 的核心价值应回到日常场景判断：你要它负责通勤、家庭出行、长途，还是作为更有个性的选择。
优缺点分析
Audi RS 7 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：车型定位清楚，适合先作为同级比较对象。
需要留意的是，最终取舍会落在版本配置、保险和长期保养成本。这些不是扣分项，而是下订前应该先想清楚的生活细节。
购车常见问题解答
购买 Audi RS 7 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。
这辆车适合谁？适合把它和同级车相比的生活适配度放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。
竞品对比内容
把 Audi RS 7 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先从版本定位、品牌售后和日常用途开始比较。
这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。
用车全周期指南
拥有 Audi RS 7 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。
如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。
车型概览
Audi A7 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在保险、路税、轮胎和日常能源成本。
版本方面，Audi A7 目前可围绕 2025 Sportback quattro 来比较。
购车价格指南
评估 Audi A7 的购车预算时，建议先从版本定位和后续拥车成本下手。价格不是唯一重点，真正决定是否划算的是每天会不会用到那些配置。
如果你在几个版本之间犹豫，可以把 2025 Sportback quattro 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。
核心参数汇总
看 Audi A7 的核心规格，最重要是把数字翻译成生活里的感受。
Audi A7 的核心价值应回到日常场景判断：你要它负责通勤、家庭出行、长途，还是作为更有个性的选择。
优缺点分析
Audi A7 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：车型定位清楚，适合先作为同级比较对象。
需要留意的是，最终取舍会落在版本配置、保险和长期保养成本。这些不是扣分项，而是下订前应该先想清楚的生活细节。
购车常见问题解答
购买 Audi A7 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。
这辆车适合谁？适合把保险、路税、轮胎和日常能源成本放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。
竞品对比内容
把 Audi A7 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先从版本定位、品牌售后和日常用途开始比较。
这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。
用车全周期指南
拥有 Audi A7 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。
如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。
Sebelum MONA M03, jarang pihak baharu akan meletakkan label "pandu pintar" dan "teknologi" pada sedan keluarga kelas RM100,000.
Tetapi Xiaopeng berani, dan ia berjaya besar.
Sekarang, Xiaopeng menggunakan formula yang sama dimasukkan ke dalam kulit SUV—MONA L03 telah dilancarkan secara rasmi.
Di luar elektrik tulen juga kali pertama ditambah versi pemanjang jarak, harga kemungkinan besar berada dalam jalur harga RM150,000 yang paling laris, kita juga sebelum ini telah melaporkan secara terperinci.
Bolehkah L03 menyalin mitos kejayaan M03? Dalam pasukan editorial, terbahagi kepada dua pihak, mengadakan satu perbincangan sengit.
Belah Pro
Pasukan Pandu Pintar—Wang Jie
Dalam kereta elektrik kelas RM100,000 hingga RM150,000, sekarang musuh terbesar L03 ialah BYD, Leapmotor dan Geely.
Dari segi rupa paras, label pemuda Xiaopeng MONA dilekatkan dengan kukuh, M03 rekabentuk baharu warna musim bunga/musim panas seperti alpukat telah mendapat maklum balas pasaran yang baik.
Daripada maklumat bocoran, L03 juga mempunyai warna kereta dopamin yang sangat pelbagai, ditambah lampu ciri bentuk T, keseluruhan kereta agak mempunyai personaliti.
Bagi pemuda: Boleh jadi kontroversi, tetapi tidak boleh biasa.
Dari segi kecerdasan, Xiaopeng MONA adalah piawaian panduan bantu bandar, dikombinasikan dengan fungsi memori taman juga boleh dari tempat letak kereta ke tempat letak kereta, pada harga ini hampir tiada syarikat kedua.
Geely pada julat harga SUV ini utamanya memuatkan panduan auto lebuh raya; SUV BYD pada julat harga yang sama nak pasang panduan bandar perlu pilih tambahan RM12,000; Leapmotor mempunyai fungsi tempat letak kereta ke tempat letak kereta, tetapi semasa ini fungsi panduan bandar masih dalam pembangunan, kawasan yang boleh digunakan juga masih dalam pengembangan.
Pemuda biasanya lebih menerima fungsi kecerdasan, jika ada keperluan mendesak untuk panduan bandar, maka Xiaopeng MONA L03 sudah pasti menang.
Dari segi ruang, semasa ini kereta buatan tempatan dibuat dengan cukup baik. Baki terutamanya lihat kegemaran pelbagai jenama.
Pengurusan Xiaohongshu—Chen Yuzhu
Tampaknya tiada alasan tidak boleh dijual.
L03 baru dilancarkan, di Xiaohongshu sudah ada banyak topik perbincangan, majoriti rasa kereta ini akan lebih panas daripada GX, dari segi rekabentuk juga lebih cantik daripada Leapmotor pada harga sama.
Tentu banyak lagi masih mendesak pelancaran.
Ini adalah kad "persaingan silang" Xiaopeng, harga RM150,000, hakikatnya kereta ini adalah Xiaopeng menggunakan piawaian produk RM200,000 untuk menyerang pesaing RM150,000.
Pengguna muda memberi penekanan lebih kepada rupa dan kecerdasan melebihi imaginasi kebanyakan orang, Xiaopeng mempunyai kelebihan jelas pada dua perkara ini.
Pasukan Sistem Utama—Shi Jinming
Sekarang MONA M03 sudah menjadi tiang penjualan mutlak Xiaopeng, penghantaran bulanan stabil pecah 10,000, dalam jenama sangat tinggi.
Sementara itu, pengguna domestik lebih suka SUV berbanding sedan, pada asas penyokong M03 yang sudah mendalam, secara semula jadi mengeluarkan model SUV platform sama L03, kawasan sasaran terus membesar, prospek sangat luas.
Dari segi harga, rujuk MONA M03 (dimulai RM119,800) dan G6 (dimulai RM176,900) penentuan, L03 kemungkinan besar tepat menempati RM150,000 hingga RM200,000 jalur harga paling laris ini.
Yang lebih penting, kejayaan M03 sudah biarkan Xiaopeng faham keperluan sebenar pengguna tahap ini, pengalaman membina kereta cukup.
Cth tenaga, sebelum ini di Litar Ujian ambil M03 dan Tesla Model 3 secara langsung bandingkan, kecekapan tiga sistem elektrik malah sedikit unggul,这说明 Xiaopeng asas sangat kukuh—harga murah, tetapi prestasi tidak kompa.
Sama platform L03, hampir boleh pastikan boleh warisi kelebihan ini, jangkaan jarak dan tenaga mungkin masih tahap teratas tahap sama.
Maka secara keseluruhan, L03 seolah-olah pada formula kejayaan MONA M03, masukkan kulit SUV yang lebih dibeli rakyat, lagi kunci harga pada ruang paling laris. Saya sangat lihat ke depan ia menjadi kad jualan baharu Xiaopeng.
Pasukan Sistem Utama—Zhang Xianglong
L03 ada versi elektrik tulen dan pemanjang jarak, versi elektrik tulen bateri 56/69 kWh, jangkaan 550-650km, strategi sama dengan M03.
Tetapi versi pemanjang jarak mempunyai 1.5L enjin pemanjang + 183kW motor, WLTC jangkaan elektrik tulen tertinggi 257km, cukup untuk pengangkutan harian seminggu cas sekali.
Sebelum ini M03 hanya elektrik tulen, akan banyak pengguna hanya ada satu kereta di rumah, sesekali nak jalan jauh pengguna menghambat di luar pintu, tetapi L03 versi pemanjang jarak, seolah-olah masukkan pengguna sebahagian ini ke dalam sasaran.
Dan lagi L03 berada di sub pasaran ini, pemanjang/mampuh akan jadi model utama pasaran.
Oleh kerana bagi banyak bandar tiga empat bandar, pengguna hanya ada satu kereta di rumah, pemanjang secara satu sisi adalah keperluan mendesak, begini boleh pengalaman kecerdasan elektrik baharu, tetapi tidak ada kebimbangan jarak, dan kereta pertama keluarga lebih banyak pertimbangkan SUV.
Tetapi 150,000 RM versi pemanjang SUV sub pasaran ini belum ada raja mutlak, dengan BYD Song PLUS DM-i, Leapmotor C10 dan C11, Deepal S07 pesaing ini bandingkan, kecerdasan Xiaopeng adalah kelebihan mutlak.
L03 versi pemanjang jika harga pada boleh RM150,000 lebih, untuk pilih elektrik tulen tidak begitu besar rasa mahu, reputasi MONA配上 Xiaopeng kecerdasan, L03 mungkin jadi pilihan utama SUV pemanjang pada harga sama.
Pengurusan Luar Negara—Liu Xiao
Daripada sudut globalisasi, M03 sudah biarkan Xiaopeng buka pasaran global, Timur Tengah, Afrika, Jerman, Thailand tempat ada bayang-bayang M03.
Di platform luar, banyak orang nak tahu "Model 3" berasal China ini.
Dan lagi pelan keluar negara Xiaopeng sangat matang, He Xiaopeng juga menyatakan tahun ini akan ada semakin banyak kereta dihantar ke luar negara.
Dan lagi bersetujui reputasi pengguna luar negara terkumpul M03 dan haba pasaran, L03 tidak perlu dari sifar permulaan, boleh cepat salin laluan kejayaan, ada juga beberapa pengguna luar negara rasa MONA L03 lebih baik daripada Porsche, Polestar.
Belah Kontra
Pasukan Pandu Pintar—Zhang Tinghao
MONA L03 mungkin boleh jual tidak buruk, tetapi saya tidak rasa selepas masuk tempoh stabil, ia boleh jadi kejayaan M03.
Sedan dan SUV hadapan harapan perbezaan besar, sedan nak cantik, nak senang kenderaan, SUV secara semula jadi dengan kegunaan lebih banyak terikat.
L03 sendiri saiz belum sampai 4.7m, serentak mengambil bentuk bumbung besar, yang batalkan L03 naik dan ruang beban, mungkin tapis sebahagian pengguna keluarga yang kebutuhan ruang besar.
Sebalik, rujuk brand penentuan MONA, L03 harga mungkin berada pada jalur RM150,000, SUV harga sama, BYD, Leapmotor, Geely Galaxy, Deepal dll jenama bawah banyak model adalah besar dan penuh, L03 tidak menguasai kelebihan isipadu.
L03 tidak jalan laluan kejayaan yang sudah disahkan, dalam keadaan persaingan semasa, L03 nak pedang jalan sisi rebut kejayaan, cabaran agak tinggi.
Pasukan Kabin—Yuan Mingqing
Dari sudut peribadi, Xiaopeng MONA L03 pada RM150,000 pasaran kelebihan utama tumpu pada kecerdasan dan rupa paras.
Bagi hanya untuk perjalanan, kegunaan harian pengguna muda, walaupun BYD, Geely, Chery dll pesaing pada bahasa rekabentuk agak lama, kurang daya tarikan, tetapi L03 kereta lumba rupa dan teknologi rasa seolah-olah juga tidak ada.
Kereta lumba rupa yang bawa kos langsung adalah belakang kepala ruang mampat.
Bagi ada keperluan perjalanan keluarga, satu titik ini mungkin menjadi hambatan keputusan penting, L03 penentuan produk secara semula jadi condong kepada muda atau berpasangan, bukan keluarga banyak orang, ini sendiri hadkan lebar sasaran.
Yang paling penting sebenarnya nisbah harga prestasi. M03 boleh jadi kejayaan, teras ada konfigurasi melampau kelas dan harga mesra rakyat.
Jika L03 pada harga tidak boleh sambung strategi ini, harus sukar menggerakkan hati pengguna RM150,000 yang sensitif harga. Akhirnya, BYD dalam ruang, jangkaan dan pengenalan jenama tidak kalah, dan harga lebih menyerang.
Sekali lagi, saya fikir L03 mempunyai ciri produk tertentu, tetapi nak ulangi mitos kejayaan M03 sukar.
Pasukan Kereta Baharu—Xu Yunwei
L03 masalah terbesar, pada boleh keluarkan beberapa "ada benda yang tiada" pasaran tahap sama.
Ia dalam rekabentuk sambung M03 ini diluluskan bahasa keluarga pasaran, tetapi berbanding, L03 bahagian belakang lapisan lebih kuat.
Serentak juga sediakan warna brems kaliper, ekor itik kecil aliran udara dan pelbagai gaya rim boleh pilih, secara keseluruhan lihat lebih ada rasa sukan.
Dari segi kuasa, L03 kemungkinan besar akan tinggalkan M03 di atas motor susunan, akan pemacu motor dilaras ke gandar belakang.
Bagi versi elektrik tulen, malah ada peluang unlock keluar satu bekas hadapan.
Jika hanya dengan mudah "naikkan, besarkan" M03, maka L03 pada paling baik hanya sebuah SUV M03, menyelesaikan lebih banyak ruang lapisan masalah, terutama belakang kepala ruang peningkatan.
Tahun 2024 MONA M03 pelancaran, hadapi RM100,000 pasaran sedan elektrik tulen masih sebatang laut biru;
Sementara itu kini RM100,000 pasaran SUV, sudah digulung menjadi laut merah. Ruang besar walaupun penting, tetapi hanya dengan ruang jelas tidak cukup untuk bentuk daya saing perbezaan.
Oleh itu bagi L03, sistem pemanjang, kegunaan ruang, AI masuk kereta mungkin baru tempat benar-benar layak perhatian.
在15万级新能源紧凑型SUV市场,深蓝S05凭借出众的产品力与全球化布局收获大量关注。不少消费者关心这款车实际表现如何,本文将从质量、口碑、售后三大维度,结合官方信息客观解读,为选车提供参考。
做工用料扎实,整车质量表现稳定
车辆品质是家用车的核心,深蓝S05依托成熟制造工艺与多重安全检测,整体质量表现可靠。
三电系统是该车的核心亮点,全系搭载宁德时代电芯与金钟罩电池技术,至今保持零自燃记录。车辆提供两种容量电池版本,搭配微核高频脉冲加热、无级功率控制等技术,充放电转化率高于行业平均水平。电池通过新国标安全检测与中汽中心NESTA六维电安全认证,循环寿命长久,60万公里行驶后电池衰减幅度较小,长期使用稳定性良好。
车身采用78%高强度钢铝混合结构,关键部位使用超高强度钢材,结合CTV车身电池一体化、7700T大压铸工艺,车身刚性出色,也减少了内饰异响问题。原车搭载的原力超集电驱经过近19万台装车验证,运行平稳。此外,该车还获得J.D.Power2026中国新能源汽车新车质量研究紧凑型纯电动SUV第一名,专业机构也对其品质予以认可。日常使用中,车辆核心部件故障较少,仅部分用户反馈高速风噪、细碎内饰异响等小问题,不影响行车安全。
销量奖项双丰收,市场口碑整体向好
市场销量、行业荣誉与车主反馈,共同构成了深蓝S05的真实口碑。
销量层面,该车全球累计销量已超22万辆,月均销量稳定破万。国内销量排名靠前,海外市场同样表现亮眼,连续两月位居西班牙同品类车型注册量首位,巴基斯坦、泰国等地区订单成绩突出,目前车辆已销往全球70多个国家和地区,庞大的用户基数印证了市场认可度。
凭借设计、性能与智能配置,深蓝S05斩获多项国内外大奖,包括德国iF设计大奖、泰国年度汽车大奖、智利最佳推荐车型等,综合实力获得海内外专业机构肯定。
从车主实际体验来看,620kmCLTC续航可以满足日常通勤需求,全系3C超充15分钟即可完成30%-80%补能,有效缓解续航与补能焦虑。2880mm轴距带来宽裕乘坐空间,多规格储物空间实用性强,智能座舱与驾驶辅助系统也适配日常出行。
服务体系完善,售后保障贴心全面
完善的售后服务,能有效降低新能源车主的用车顾虑。深蓝S05依托成熟服务网络,为车主提供全流程保障。
质保政策方面,非营运首任车主可享受三电系统终身质保,过户或里程超出标准后,也仍有长期质保兜底,同时品牌对电池衰减设置明确更换标准,打消用户后顾之忧。线下服务网点覆盖广泛,国内多数城市均可就近完成维保。纯电车型保养项目简单、成本亲民,首任车主还可享受免费基础保养权益。门店技师均经过专项培训,三电维修专业性较强,配件供应稳定。
此外,品牌配备7×24小时全国道路救援,出现故障可及时处置。借助专属APP,车主能在线预约保养、查看维修进度,车辆还支持远程OTA升级,减少线下进店频次。终身免费流量、充电桩安装等增值服务,也进一步提升了用车便捷度。
综合质量、口碑、售后三大维度,深蓝S05是一款综合实力均衡的15万级纯电SUV。车辆核心部件品质稳定,经过市场与专业机构双重检验;海内外销量和奖项加持,用户口碑偏向正面;完善的质保与服务网络,可为长期用车保驾护航。如果日常以城市通勤、短途出行为主,看重续航、空间与高性价比,这款车值得试驾体验。
Zhiliao Auto / Feide
From mid-May to mid-June, the Hang Seng Index Auto Sector fell from 2,839.911 points to 2,504.464 points, a retracement exceeding 11.8%. Meanwhile, the total market capitalization of the Shenwan Auto Sector also evaporated 570 billion yuan within this one month.
The situation was even more brutal at the individual stock level. On June 15, SAIC Motor closed at 10.79 HKD on the HK stock market, GAC Group closed at 2.46 HKD, Chery Automobile closed at 26.68 CNY, BAIC Motors dropped to 1.05 HKD, with market value remaining around 8 billion HKD. Great Wall Motors' decline within the year has exceeded 22%. New EV makers were also not spared; Li Auto, XPeng, Nio, Leapmotor, and Xiaomi all saw share price declines exceeding 20% within the year.
To understand this round of decline, one must see the true state of the terminal market. From January to May 2026, domestic passenger car cumulative retail sales were approximately 7.1 million vehicles, a year-on-year decline of 19.5%. Retail sales in May alone were 1.51 million vehicles, a year-on-year decline of 22.1%. Entering June, the situation did not improve—the first week's retail volume was only 228,000 vehicles, with the year-on-year decline widening to 23%.
It is worth noting that 950,000 new energy vehicles were sold in May, and the penetration rate rose accordingly, approaching 63%. The most intuitive reason for such a huge contrast is that market demand was released or consumed in advance by previous price cuts and subsidies. When price cuts can no longer effectively boost sales, the marginal utility of the price war is rapidly diminishing.
The decline in sales volume is just the surface appearance; the plummeting profit margins are what the capital market fears most. In Q1 2026, the overall profit margin of the automotive industry was only 3.2%, hitting a historic low. For a car priced at over 100,000 yuan, the net profit was less than 3,000 yuan. This is considered good; the profit margins of some automotive companies are even less than 1.1%.
Facing thin profit margins, the Ministry of Industry and Information Technology and the State Administration for Market Regulation jointly interviewed some automotive companies on June 11, requesting them to curb irrational price cuts and disorderly competition. However, even after the interviews, as long as competitors are still cutting prices, no company dares to stop voluntarily, forcing everyone into a "Prisoner's Dilemma".
Compared to the decline in profit margins, the erosion of profits by oversupply is even more fatal. Currently, the overall capacity utilization rate of the automotive industry is less than 70%. In 2025, the total capacity of China's automotive industry was about 48.7 million vehicles, while actual sales were only 26.938 million vehicles. A large number of production lines are in a semi-idle state, and the thin profits painstakingly earned are still being exploited by huge depreciation costs.
To dilute fixed costs, car companies can only continue to expand production volume. The result of this vicious cycle is that dealers' inventory pressure continues to increase. In March 2026, the dealer inventory warning index reached 57.5%. By the end of May, the total inventory in the dealer channel was about 2.5 million vehicles, with a digestion cycle exceeding 60 days. Inventory backlog means a surge in capital occupation costs, further squeezing the dealers' survival space.
Then what if the market focus is shifted overseas? Indeed, over the past two years, exports have always been the most important growth engine for China's automotive industry. In May, automobile exports reached 930,000 vehicles, with year-on-year growth still as high as 68.7%.
However, the threshold for the overseas market is actually quietly becoming higher. The US imposes an additional 25% tariff on imported complete vehicles. The EU Carbon Border Adjustment Mechanism officially entered the charging stage on January 1, 2026. In Southeast Asia, 10 automotive industry associations in Thailand have jointly proposed imposing additional consumption tax on imported Chinese electric vehicles.
From the perspective of the capital market, the valuation system of the China auto sector is undergoing a switch in underlying logic — shifting from the "Growth Stock" logic that focuses on penetration rate and imagination space to the "Cyclical Stock" logic that focuses on profitability and macro trends.
So in such logic, whoever can first turn "selling more" into "earning more", and must ensure they are not worn down by competitors, is the true winner of the next cycle.
Zhiliao Auto original article, please contact us if reprint is needed.
*Pictures sourced from the internet, please contact the author to delete if there is infringement.*
"Going Global", some automakers view it as a lifeline for sales transfer; if they cannot compete domestically, they sell cars overseas; others practice it seriously, ensuring both domestic vitality and overseas competitiveness.
For this, strategic rotations regarding the overseas market have happened one after another. In one year, Changan, SAIC, GAC, and Great Wall have all "made moves" on their overseas leaders.
In the second half of 2025, Changan Motors completed multiple organizational structure adjustments targeting the overseas market.
First, Ye Pei was promoted to Executive Vice President of Changan Motors, succeeding Wang Hui who previously oversaw overseas business, becoming the main lead for Changan Motors' globalization strategy.
Subsequently, former Executive Vice President of Changan Mazda Deng Zhitao was transferred to the head of the Southeast Asia Business Unit, reporting directly to Executive Vice President Ye Pei. Additionally, Executive Vice President Peng Tao is responsible for Central/South America and Middle East/Africa markets.
Previously, Changan had promoted Wang Hui from General Manager of the Overseas Development Department to Chairman of Avatr Technology. The location selection and construction of his Thailand Rayong factory were key layouts for Changan's overseas expansion.
Unlike other automakers, Changan's overseas expansion can be considered true globalization; not only own-brand vehicles but also joint-venture brands are included in the strategic planning.
From January to May this year, Changan's cumulative overseas sales reached 363,648 vehicles, accounting for 39.66% of the group's total. This shows that overseas business has become an indispensable part of Changan. With multiple Executive Vice Presidents taking command, its importance is naturally exceptional.
Public data shows that as the head of SAIC International, Yu De played an irreplaceable role during SAIC's critical "going global" period. Starting from 2025, the position of General Manager of SAIC International has been taken over by Cui Weiguo.
Cui Weiguo is a veteran of SAIC. During his tenure at SAIC GM, he participated throughout the introduction of the Buick GL8 from the first generation to subsequent multiple updates, being an important hero for the continued best-selling of this ace model.
In 2014, Cui Weiguo was promoted to Deputy General Manager of SAIC Passenger Vehicle Company, and subsequently fed the successful experience accumulated from joint-venture brands into the product development of the own-brand segment.
In early 2025, SAIC Motor Group launched a major organizational structure reform named "Major Passenger Vehicle Segment", integrating Roewe, MG, Rising, SAIC International, Research & Development Headquarters, LingShu Technology, and Overseas Mobility segments, and implementing collective decision-making for major matters of the own-brand segment.
In this round of deep adjustment, Cui Weiguo was appointed as Executive Director of the Overseas Marketing Department of the Major Passenger Vehicle Segment, comprehensively coordinating the overseas business of own-brand vehicles such as Roewe, MG, and Rising. At the same time, he officially took over SAIC International. Business information shows that in August 2025, Cui Weiguo was added as a director of SAIC International.
After a wave of strategic changes, handing over the heavy burden of overseas business to him, it is clear that Cui Weiguo is one of the most valued veterans of SAIC.
It is worth noting that around the time SAIC released "Overseas Strategy 3.0 — Glocal Strategy" in high profile, the overseas market environment also changed drastically. In 2026, SAIC's overseas business showed strong growth resilience. From January to May 2026, SAIC's cumulative vehicle exports reached 543,000 vehicles, ranking third among domestic automakers, with year-on-year growth exceeding 60%, and market share of approximately 13.4%.
GAC's overseas personnel changes were the most radical.
In November 2025, Chen Jiacai officially joined GAC, becoming Deputy General Manager of GAC Group, and comprehensively responsible for GAC's overseas business. Shortly after, the official announcement stated, Chen Jiacai was listed in the Group Leadership Team.
It should be known that Chen Jiacai is not a GAC veteran, but a "foreign monk" (outsider). Once he joined, he was responsible for the overseas business which GAC highly valued, it is not an exaggeration to call it "radical".
Under Chen Jiacai's leadership, GAC's export volume reached nearly 100,000 vehicles from January to May this year. Although accounting for less than one-sixth, it skyrocketed by 135% year-on-year. Under Chen Jiacai's management, GAC International's future is immeasurable.
On May 10, China Brand Day, GAC appeared on CCTV Special Report, with Chen Jiacai representing the group to accept an exclusive interview. Why was he able to obtain such honor in just half a year after joining?
This writer's opinion is that Chen Jiacai did not fail the group's expectations, skillfully used and displayed the overseas experience accumulated at Chery, allowing GAC to gradually achieve the transition from "Product Export" to "Systematic Export", from "Scale Overseas Expansion" to "Value Overseas Expansion".
Handing power to an outsider, the move GAC made seems to be right.
With frequent personnel changes, Great Wall finally had thoughts on the overseas segment.
In June 2026, multiple media reported that Shi Qingke, President of Great Wall International, had resigned, with Zhang Genshen, President of Brazil-Mexico Region, as his successor. Although Great Wall's internal response stated "the report is false", from hard actions such as DingTalk architecture change and labor contract re-signing, it is an undisputed fact that the overseas architecture has been largely adjusted.
The core of the adjustment is shifting from "Centralization" to "Decentralization". Previously, "Great Wall International" as an independent tier-one organization had unified allocation power of R&D, Production, Supply, Sales, and Service; after adjustment, decision-making power was recalled to Group President Mu Feng, and overseas functions were decomposed and assigned to corresponding middle platforms of the group respectively.
On the surface, this adjustment is a rebalance of organizational efficiency, but behind it lies deeper logic of the master of the house. Sources point out that this adjustment is related to Chairman Wei Jianjun's perception of the "drawbacks of delegating power" — issues such as cost control, brand premium, and compliance risks have become prominent with the expansion of overseas scale.
Data shows that from January to May this year, Great Wall's overseas sales reached 231,258 vehicles, accounting for 48.60% of the group's total. Basically, the importance of Great Wall's overseas business has reached a level comparable to Chery. At this moment, strategic adjustment may also be reasonable.
Early Chinese automakers' overseas expansion was essentially a foreign trade behavior centered on product export, with overseas heads mainly taking on sales functions. Now, this old path is no longer feasible.
Changan decomposed overseas business by region, SAIC established a global talent rotation system, GAC delegated decision-making chains from Group Headquarters to Brand BU heads, and Great Wall split the overseas "independent kingdom". Focusing on overseas cuts, Chinese automakers are unanimously eyeing another big bounty.
On June 12, the BJ30 Traveler 150,000 Units Roll-off Line and Highlight Edition Launch Press Conference themed with "150,000 Enthusiasm, Arriving with a Highlight" concluded successfully at the BAIC Zhuzhou Super Factory. Deeply cultivating the light off-road track and continuously promoting the concept of "Off-road Equity", Beijing Off-road, this time relied on milestone sales achievements and all-new model iterations, further lowering the threshold for the general public to enter light off-road life. To give back to the market and users for their love, the BJ30 Traveler series has heavily launched a 30,000 yuan trade-in welfare, with super trade-in prices starting as low as 69,900 yuan; simultaneously launched the all-new annual model — BJ30 Traveler Highlight Edition, relying on comprehensive upgrades in appearance, performance, and driving experience, unlocking high-level light off-road experience, with a super trade-in price starting from 82,900 yuan. At the press conference scene, Beijing Off-road also joined hands with CCTV Finance to launch an online live broadcast, disassembling a BJ30 Traveler driven over 150,000 kilometers in full, with intuitive and real vehicle conditions, verifying the model's hardcore reliable product quality across the network.
Relying on outstanding product strength, the BJ30 Traveler has created a new speed in the Chinese light off-road SUV market, becoming the fastest model in the industry to break through 150,000 units in sales. Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated at the press conference scene that the 150,000 unit sales figure is not only a breakthrough result in market speed, but also a quality monument forged by 150,000 users with real choices, carrying the high recognition of the vast number of consumers, the market industry, and even global users. This achievement is both a high-quality answer sheet presented by Chinese HEV hybrid technology to the global market, and a powerful manifestation of China's automobile intelligent manufacturing strength.
150,000 User Word-of-Mouth Endorsement, Three Hardcore Strengths Lead the Light Off-road Track
Beijing Off-road, deeply cultivating the off-road field for over 60 years, has created three core product advantages of "Super Off-road, Super Spacious, Super Fuel-saving" for the BJ30 Traveler based on deep technical accumulation. With balanced and powerful comprehensive strength, it has won the trust of 150,000 users globally and redefined the benchmark for home-use light off-road SUVs.
Super Off-road Performance, Fearless in All Scenarios. The BJ30 Traveler is equipped with the industry's first "Three-Engine Four-Wheel-Drive Six-Mode HEV Hybrid Architecture", also being the first model in the domestic box-style SUV category to land HEV hybrid technology. This hybrid system is composed of a 41% ultra-high thermal efficiency hybrid dedicated engine and front and rear dual drive motors, each performing their own duties precisely to adapt to different travel scenarios: the engine focuses on long-distance energy-saving range, the front motor is responsible for real-time energy replenishment, and the rear motor provides instantaneous peak power. Paired with a 30-millisecond instant response intelligent four-wheel drive system, it can generate peak torque in just 0.5 seconds, while relying on energy central lock, four-wheel electronic limited slip, and Smart Electric ATS All-Terrain Control System, it can intelligently switch among six working modes, always maintaining the optimal power state, easily conquering complex outdoor road conditions such as muddy ground, sandy ground, and steep slopes, laying a solid foundation for every mountain and wilderness trip.
Super Spacious Space, Unlocking Calm Travel for the Whole Family. In terms of home usability, the BJ30 Traveler has reached a leading level in its class. The model adopts a three-row seven-seat layout, relying on a 2820mm ultra-long wheelbase and 66% ultra-high usable space rate to create a spacious and clear riding space. Even for adults 1.8 meters tall, they can ride comfortably in the Level B ultra-wide third row, saying goodbye to the cramped feeling of compact SUVs. The trunk maximum volume can reach 1496 liters. After the rear seats are folded flat, it instantly becomes a 1.92-meter super large rest bed, perfectly adapting to multi-demand needs such as camping, resting, and loading. The whole vehicle is equipped with 38 refined storage spaces, allowing scattered personal items to be organized in order, making every family trip comfortable without compromise.
Super Fuel-saving Experience, Reducing Full-cycle Vehicle Cost. From three dimensions of saving money, saving time, and saving worry, the BJ30 Traveler fully optimizes the user vehicle experience. Previously, automotive bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico conducted on-site fuel consumption tests on this domestic SUV. Finally, the actual measured fuel consumption per 100 kilometers was all below 5 liters, and one tank of fuel can achieve a super 1,000-kilometer ultra-long range. The model does not need to rely on charging piles. The usage mode of refueling and going allows users to save dozens of hours of energy replenishment waiting time every year. At the same time, the first owner can enjoy whole vehicle lifetime warranty service, completely avoiding safety hazards such as high-voltage battery pack aging and failure. In addition, vehicle maintenance is convenient and parts supply is sufficient, greatly reducing later vehicle maintenance costs, making user travel worry-free.
Urban and wild, all-around balanced product characteristics, allow the BJ30 Traveler to both rush to the mountains and galaxy, unlocking the free fun of light off-roading, and also adapt to daily city commuting, taking into account home comfort, standing out in the light off-road SUV market with serious homogenization.
All-new Highlight Edition Launched, Appearance, Performance, Experience Fully Advanced
Seizing the highlight opportunity of 150,000 units rolling off the line, Beijing Off-road launched the iterative upgraded BJ30 Traveler Highlight Edition. On the basis of inheriting the series' "Super Off-road, Super Spacious, Super Fuel-saving" core advantages, the new car completed a comprehensive leap in three dimensions of appearance, performance, and driving experience, bringing users a more extreme vehicle experience.
Highlight Appearance, Adapting to All Age Group Aesthetics. The new car continues the classic box-style hard body styling, perfectly blending hard off-road atmosphere with exquisite and smooth car body lines. The recognizability full five-star ring through-type light group has extremely strong visual impact when lit up. At the same time, equipped with a full set of electrification fashion modification kit, exclusive star ring wheels, and same-color sport front and rear bumpers, it comes with a free and easy fashion temperament. The interior adds exclusive orange interior matched with exquisite metal texture trim, with layered texture fully upgraded, combining vitality and warm potential. Whether it is the fashion pursuit of young users or the steady aesthetics of family users, it can be perfectly adapted.
Highlight Performance, Balanced Power and Energy Saving. In response to power system special optimization upgrade, the Highlight Edition replaces high-performance long-life dedicated AGM battery, cycle service life reaches 3 times of ordinary batteries, durability is greatly improved. The whole vehicle is equipped with Porsche same-style turbocharging technology, charging efficiency reaches up to 99%, energy utilization fully maximized. At the same time, rear motor power increased from 55kW to 70kW. In scenarios such as starting acceleration, ramp merging, and emergency avoidance, power response is faster, acceleration is more rapid, empowering driving safety and driving fun simultaneously.
Highlight Experience, Creating a Mobile Comfortable Living Room. Compared with ordinary city SUVs, the BJ30 Traveler Highlight Edition has better body height, bringing a wide and clear driving view. Configuration level fully maximized, seat heating, seat ventilation, steering wheel heating and other practical functions are all available, all-season riding comfort worry-free. The vehicle is equipped with a smart sensing wiper system, which can automatically close windows according to rainfall, thoughtfully avoiding driving hazards on rainy days. 64-color ambient light can dynamically pulse with music rhythm, creating an immersive cabin atmosphere, allowing daily commuting and long-distance travel to have a comfortable and relaxing driving experience.
A new car, balancing the comfort of city commuting and the freedom of wilderness off-roading, the BJ30 Traveler Highlight Edition, with all-around strength, packs the dual scenarios of life, allowing ordinary daily life to unlock high-quality texture.
CCTV Full-process Disassembly Certification, 150,000 km Real Car Highlights Hardcore Quality
To give back to the trust and companionship of 150,000 car owners, Beijing Off-road not only launched a sincere 30,000 yuan series-wide super trade-in policy, but also overlapped with five exclusive exclusive privileges. Placing orders within the limited time can unlock multiple benefits, enjoying both new and old users. At the same time, coinciding with the World Cup event cycle, the brand temporarily launched the "Passionate World Cup, Highlight to Win Big Prize" activity. Consumers purchasing a car at any authorized store nationwide will receive event prediction qualifications. Precisely hitting the World Cup champion and final score can enjoy an additional 50,000 yuan car purchase subsidy, benefits sincerity fully maximized.
Among them, five exclusive privileges specifically include: value 6,000 yuan first non-operating owner whole vehicle lifetime warranty gift, 0 down payment optional diverse financial gift, up to 800 yuan JD Card old customer referral call friend gift, series-wide lifetime free OTA upgrade smart upgrade gift, and basic traffic lifetime free, entertainment traffic 2 years unlimited traffic gift, fully reducing user car purchase and use thresholds.
Real quality fearlessness of strict inspection. The heavy session of this press conference was the 150,000 km real car disassembly live broadcast carried out by Beijing Off-road joined with CCTV Finance. The 150,000-kilometer driving mileage is basically equivalent to the use time of ordinary families for nearly ten years, most intuitively inspecting vehicle durability quality. The live broadcast disassembly results showed that this long-term service BJ30 Traveler state was almost like a new car: engine turbo carbon accumulation extremely low, power output still abundant and stable; transmission casing no leakage issues, internal gears no wear marks, core powertrain status excellent; battery pack no bulging, leaking, aging degradation and other problems, completely dispelling user battery aging fault concerns; subframe, suspension arms and other chassis components no rust, oil seepage phenomena, overall flatness, neatness and new car difference is almost none, passive safety protection always online.
At the same time, CCTV lenses delved into the BAIC Zhuzhou Super Factory, revealing the BJ30 Traveler's hard quality from the production source. The factory welding workshop achieved full robot automation operations, over 100 precision robots coordinated construction, body sealing glue error not exceeding a single hair, greatly improving car body skeleton strength, allowing the vehicle anti-impact, anti-deformation capability more outstanding, complex road conditions driving no abnormal noise, travel safer. Stamping workshop relies on over 5,000-ton giant stamping equipment, achieving car body plate one-time pressing molding, guaranteeing car body lines smooth and neat, structure uniform and stable, laying process foundation for high-aesthetic appearance. Painting workshop adopts fully automated robot spray process, matching eco-friendly water-based paint, harmful volatile substances reduced by more than 60%, new car no odor, elderly and children riding more reassuring, at the same time paint surface sun protection, corrosion resistance performance greatly improved. Full production line sets multi-layer quality control checkpoints, each new car off the line undergoes strict testing, guarding quality bottom line from the source, allowing users car purchase worry-free, use car reassuring.
150,000 Loves, Casting Exclusive Highlight. As a professional off-road family, Beijing Off-road has always precisely covered different user needs with diverse product matrix. There is both an all-around balanced BJ30 Traveler Highlight Edition, empowering public light off-road life with affordable price and extreme product power, and BJ40 EREV Long Range Edition, accompanying users to rush to the distance with extreme safety and ultra-long range. In the future, Beijing Off-road will continue to deepen off-road technology innovation, polish high-quality car models, walk side by side with millions of car owners, unlock more mountain and lake sea travel beauty, rush to every brand new highlight journey.
6 月 12 日，以「十五萬熱愛，高光而來」為主題的 BJ30 旅行家十五萬台下線暨高光版上市發布會，在北汽株洲超級工廠圓滿落幕。深耕輕越野賽道、持續推進「越野平權」理念的北京越野，此次憑藉里程碑式的銷量成績與全新車型迭代，進一步降低大眾踏入輕越野生活的門檻。為回饋市場與用戶的厚愛，BJ30 旅行家全系重磅推出 3 萬元換購福利，超級換購價低至 6.99 萬元起；同步上新的年度全新版型——BJ30 旅行家高光版，憑藉顏值、性能、車乘體驗的全方位升級，解鎖進階輕越野體驗，超級換購價 8.29 萬元起。發布會現場，北京越野還聯合央視財經開啟全網直播，對一台行駛超 15 萬公里的 BJ30 旅行家進行全車拆解，以直觀真實的車況，全網鑒證車型堅實可靠的產品品質。
憑藉出眾的產品實力，BJ30 旅行家創下中國輕越野 SUV 市場全新速度，成為行業最快突破 15 萬台銷量的車型。北汽集團副總經理、北京越野董事長張國富在發布會現場表示，十五萬台的銷量數字，不僅是市場速度的突破性成果，更是十五萬用戶用真實選擇鑄就的品質豐碑，承載著廣大消費者、行業市場乃至全球用戶的高度認可。這一成績，既是中國 HEV 混動技術面向全球交出的優質答卷，也是中國汽車智能製造實力的有力彰顯。
十五萬用戶口碑背書，三大硬核實力領跑輕越野賽道
深耕越野領域六十餘年的北京越野，憑藉深厚的技術積澱，為 BJ30 旅行家打造了「超野、超大、超省」三大核心產品優勢，憑藉均衡強悍的綜合實力，收穫全球十五萬用戶的信賴，重新定義家用輕越野 SUV 標杆。
超野性能，無懼全場景出行。BJ30 旅行家搭載行業首創的「三擎四驅六模 HEV 混動架構」，也是國內方盒子 SUV 品類中首款落地 HEV 混動技術的車型。這套混動系統由 41% 超高熱效率混動專用發動機、前後雙驅動電機組成，各司其職精準適配不同出行場景：發動機主打長距離節能續航，前電機負責實時補能，後電機提供瞬時峰值動力。搭配 30 毫秒極速響應的智能四驅系統，僅需 0.5 秒即可迸發峰值扭矩，同時依托能量中鎖、四輪電子限滑與智電 ATS 全地形控制系統，可智能切換六大工作模式，始終保持動力最佳狀態，輕鬆征服泥地、沙地、陡坡等複雜戶外路況，為每一次山野出行築牢底氣。
超大空間，解鎖全家從容出行。在家用實用性上，BJ30 旅行家做到了同級領先水準。車型採用三排七座佈局，依托 2820mm 超長軸距與 66% 超高得房率，打造出寬敞通透的乘坐空間，即便是 1.8 米的成年人，也能舒適乘坐於 B 級超寬第三排，告別緊湊型 SUV 的局促感。尾箱最大容積可達 1496 升，後排座椅純平放倒後，瞬間變身 1.92 米超大休憩大床，完美適配露營、休憩、裝載等多元需求。全車配備 38 處精緻化儲物空間，零散隨身物品皆可有序收納，讓全家每一次出行都舒適不將就。
超省體驗，降低全週期用車成本。BJ30 旅行家從慳錢、省時、省心三大維度，全方位優化用戶用車體驗。此前，來自南非、印尼、阿聯酋、波蘭、墨西哥五個國家的汽車博主，對這款國產 SUV 進行了實地油耗實測，最終實測百公里油耗均低於 5 升，一箱油可實現超 1000 公里的超長續航。車型無需依賴充電樁，加油即走的用車模式，每年可為用戶節省數十小時的補能等待時間。同時，首任車主可享受整車終身質保服務，徹底規避高壓電池包老化、故障等安全隱患，加之車輛保養便捷、配件供應充足，大幅降低後期用車保養維護成本，讓用戶出行全無後顧之憂。
可城可野、全能均衡的產品特質，讓 BJ30 旅行家既能奔赴山野星河，解鎖輕越野的自由樂趣，也能適配日常城市通勤，兼顧居家舒適，在同質化嚴重的輕越野 SUV 市場中脫穎而出。
全新高光版上市，顏值、性能、體驗全面進階
藉著十五萬台下線的高光契機，北京越野推出迭代升級的 BJ30 旅行家高光版。新車在傳承全系「超野、超大、超省」核心優勢的基礎上，完成顏值、性能、車乘體驗三大維度的全面躍昇，為用戶帶來更極致的用車體驗。
高光顏值，適配全年齡段審美。新車延續經典的方盒子硬朗車身造型，將硬朗越野氣場與精緻流暢的車身線條完美融合，辨識度拉滿的五闕星環貫穿式燈組，點亮瞬間極具視覺衝擊力。同時配備全套電感潮改套件、專屬星環輪轂與同色運動前後保險槓，自帶灑脫潮流氣質。車內新增專屬橙色內飾搭配精緻金屬紋理飾板，層次質感全面升級，兼具活力與溫潤底蘊，無論是年輕用戶的潮流追求，還是家庭用戶的沉穩審美，都能完美適配。
高光性能，動力與節能雙向兼顧。針對動力系統進行專項優化升級，高光版換裝高性能長壽命專用 AGM 電瓶，循環使用壽命達到普通電瓶的 3 倍，耐用性大幅提升。整車搭載保時捷同款渦輪增壓技術，充電效率高達 99%，能量利用率拉滿。同時將後電機功率從 55kW 提升至 70kW，起步加速、匝道匯入、緊急避讓等場景下動力響應更迅捷，提速更迅猛，為行車安全與駕駛樂趣雙重賦能。
高光體驗，打造移動舒適會客廳。相較於普通城市 SUV，BJ30 旅行家高光版車身高度更優，帶來開闊通透的行車視野。配置方面全方位拉滿，座椅加熱、座椅通風、方向盤加熱等實用功能一應俱全，全季節車乘舒適無憂。車輛搭載智能感應雨刷系統，可根據雨量自動閉合車窗，貼心規避雨天行車隱患。64 色氛圍燈可跟隨音樂節奏動態律動，營造沉浸式座艙氛圍，讓日常通勤、長途出行都能擁有愜意舒緩的車乘體驗。
一台新車，兼顧城市通勤的舒適與山野越野的自由，BJ30 旅行家高光版以全能實力，裝下生活的雙重場景，讓平凡日常也能解鎖高光質感。
央視全程拆解鑒證，15 萬公里實車彰顯堅實品質
為回饋十五萬車主的信賴與相伴，北京越野不僅推出誠意滿滿的 3 萬元全系超級換購政策，更疊加五重專屬尊享禮遇，限時下訂即可解鎖多重福利，新老用戶皆可享受。同時恰逢世界盃賽事週期，品牌限時開啟「燃情世界盃，高光贏大獎」活動，消費者前往全國任意授權門店購車，即可獲得賽事競猜資格，精準命中世界盃冠軍及決賽比分，可額外享受 5 萬元購車補貼，福利誠意拉滿。
其中五重尊享禮遇具體包含：價值 6000 元的首任非營運車主整車終身質保禮、0 首付可選的多元金融禮、至高 800 元京東卡的老客戶轉介紹呼朋禮，全系終身免費 OTA 升級的智能升級禮，以及基礎流量終身免費、娛樂流量 2 年不限量的流量禮，全方位降低用戶購車、用車門檻。
真實品質無懼嚴苛檢驗。本次發布會的重磅環節，便是北京越野聯合央視財經開展的 15 萬公里實車拆解直播。15 萬公里的行駛里程，基本等同於普通家庭近十年的用車時長，最能直觀檢驗車輛的耐久品質。直播拆解結果顯示，這台長期服役的 BJ30 旅行家狀態近乎新車：發動機渦輪積碳極少，動力輸出依舊充沛穩定；變速箱殼體無滲漏問題，內部齒輪無磨損痕跡，核心動力系統狀態優異；電池包無鼓包、漏液、衰減變質等問題，徹底打消用戶電池老化故障的顧慮；副車架、懸掛擺臂等底盤部件無鏽蝕、滲油現象，整體平整度、規整度與新車相差無幾，被動安全防護始終在線。
與此同時，央視鏡頭深入北汽株洲超級工廠，從生產源頭揭秘 BJ30 旅行家的過硬品質。工廠焊接車間實現全機器人自動化作業，上百台精密機器人協同施工，車身塗膠誤差不超一根髮絲，大幅提升車身骨架強度，讓車輛抗撞擊、抗形變能力更出色，複雜路況行駛無異響、出行更安全。衝壓車間依托五千多噸巨型衝壓設備，實現車身板材一次性壓製成型，保障車身線條流暢規整、結構均勻穩定，為高顏值外觀奠定工藝基礎。塗裝車間採用全自動機器人塗裝工藝，搭配環保水性漆，有害揮發物質降低六成以上，新車無異味，老人小孩車乘更安心，同時漆面防曬、耐腐蝕性能大幅提升。全生產線設置多層品控關卡，每一台下線車輛都經過嚴苛檢測，從源頭守住品質底線，讓用戶購車放心、用車安心。
十五萬份熱愛，鑄就專屬高光。作為專業越野世家，北京越野始終以多元產品陣列精準覆蓋不同用戶需求，既有全能均衡的 BJ30 旅行家高光版，以親民價格與極致產品力賦能大眾輕越野生活，也有 BJ40 增程長續航版，以極致安全與超長續航陪伴用戶奔赴遠方。未來，北京越野將持續深耕越野技術創新，打磨高品質車型，與千萬車主並肩同行，解鎖更多山川湖海的出行美好，奔赴每一場嶄新的高光旅程。
June 1, the 2026 China Hinta International Rally concluded in Xinjiang. The 212 Off-road Team, making its debut, competed in a 7,500 km total distance and 3,400 km of special stages under extreme conditions, becoming the sole 100% finish brand in the T2.1 Production Group Manufacturer Team, ultimately securing the runner-up position in this category. Despite the displacement disadvantage of a 2.0T engine against 3.0T, the 212 T01 proved the mass-produced reliability of rugged Chinese off-road vehicles with a full team finish.
This Hinta Rally was called "the hardest in history," with desert stages accounting for over 60%. Extreme heat, no-man's land marathons, continuous knife-edge slopes, and "deep potholes" posed severe tests for vehicle power, chassis, and body rigidity. In the fiercely competitive T2.1 Production Group, the 212 T01 competed as a near-stock mass-produced vehicle—only equipped with safety gear such as roll cages and racing seats, while the core powertrain and chassis structure remained identical to the market version.
In the first stage SS1, the 212 T01 secured third place in the class; in the SS3 stage, amidst the dangerous situation of over 30 race cars suffering tire blowouts and more than ten withdrawals, it became the only 2.0T manufacturer team to complete the class. In the SS5 stage with the highest elimination rate, the team held its ground under pressure and secured 3rd and 4th place in the class with a 100% completion rate. Entering the devil stages in the second half, Car Groups 265 and 266 won the class championship in SS10 and SS11 consecutively, and secured the runner-up position in SS12 again. Finally, the 212 Team secured the runner-up position in the T2.1 Production Group Manufacturer Team and became the only brand in the entire event to achieve a full team finish in the T2.1 Production Group.
In off-road races with high intensity and long distance like Hinta, the completion rate itself is the most intuitive indicator of reliability. The T01's powertrain maintained stable output under alternating high temperatures and high loads; its suspension travel and tire grip withstood the test in river sections dense with cross-axles and "deep potholes". Under the impact of hidden holes in the gravel riverbed, the high anti-torsion rigidity body maintained postural stability. There were no involuntary vehicle entrapments throughout the journey, verifying the vehicle's mechanical quality and durability in extreme environments. The Explorer 01, which simultaneously undertook logistical support tasks, delivered maintenance equipment and spare parts on time after each race car returned daily, guaranteeing the team's sustained combat capability. This "racing as testing" model is becoming an accelerator for 212 technology iteration.
The 212 T01's mass-produced vehicle performance relies on the "Knight" and "Expedition" two technical platforms released by the brand at the Beijing Auto Show. The "Knight" platform adopts front and rear five-link solid axles with a body-on-frame structure, supporting gasoline, diesel, and hybrid systems; both T01 and Explorer 01 were born from this platform. The "Expedition" platform is positioned as an all-scenario intelligent off-road architecture. The release of these two platforms marks 212's shift from single-vehicle production to systematic technology output.
Outside of racing, 212's global layout is advancing simultaneously. Currently, its global sales network covers over 80 countries and regions, with overseas subsidiaries and offices established in the UAE, Mexico, Indonesia, etc. It has built 9 global parts distribution center warehouses and implemented multiple KD assembly projects in Southeast Asia, Central Asia, and the Middle East. It will continue to expand in Latin America and Africa in the future. From track verification to the global market, 212 is building a closed loop of "Events-Technology-Products-Service".
On the Hinta race track, the team once stopped voluntarily to rescue trapped opponents; a young boy who specially came from 200 km away received a cap gifted by the driver. These details convey the off-road spirit: Exploration, Passion, and Mutual Aid. In China, 212 cultivates off-road culture through activities such as the "Wild Joy Day" Music Party and G212 National Road Exploration Tour; overseas, from Dakar to Malaysia Sabah Rainforest Race, from Mille Miglia classic car rally to the US SEMA Show, 212 is bringing the Chinese off-road brand into the global perspective.
From full team finish to global layout, the 212's answer sheet at Hinta is not only a score sheet but also a public demonstration of mass-produced vehicle extreme reliability. When Chinese off-road brands dare to verify products with the harshest tracks and convert verification results into quality commitments perceivable by consumers, the trust assets of "Made in China" in the field of rugged off-road vehicles are accumulating.
June 12, Beijing Off-road welcomed the 150,000th unit delivery of BJ30 Traveler at the BAIC Zhuzhou Super Factory, simultaneously launching the new Highlight Edition. Trade-in subsidies of 30,000 Yuan are now available across the entire lineup, with a starting price of only 69,900 Yuan after super trade-in.
At the press conference venue, CCTV lenses recorded the disassembly process of a BJ30 Traveler that had driven 150,000 kilometers throughout, using the actual vehicle to verify and answer durability issues.
Trust in Quality, 150,000 User Votes
BJ30 Traveler became the fastest model in the domestic light off-road SUV sub-market to break through 150,000 units in sales. Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated at the press conference that this is not only a breakthrough in speed, but also quality trust forged by 150,000 user choices.
This car is capable on the road and economical to run. Beijing Off-road packed over 60 years of professional car-making experience into a box-shaped SUV, pioneering the use of the "Triple-Engine Four-Wheel Drive Six-Mode" HEV hybrid architecture. Hidden within the system are three "hearts": the dedicated hybrid engine with 41% thermal efficiency is responsible for fuel saving on long distances, while the front and rear motors respectively manage instant power boost and energy replenishment. Intelligent 4WD reaction speed is 30 milliseconds, reaching peak torque within half a second. Drive freely in mud or sand; the system automatically selects the optimal mode, no need for you to worry.
Space is even the highlight. 2820mm wheelbase, space utilization rate up to 66%, rear seats folded flat turn directly into a 1.92-meter large bed. Three-row seven-seater layout, a 1.8-meter tall person won't feel cramped in the third row. 38 storage compartments throughout the vehicle, trunk max expands to 1496 liters, everyone has their own place for a family trip.
Fuel consumption performance is surprising. Car bloggers from South Africa, Indonesia, UAE, Poland, and Mexico conducted actual tests. BJ30 Traveler achieved less than 5 liters per 100km under road conditions in their respective countries, one tank of fuel easily exceeds 1000 kilometers. No need to find charging piles, just refuel and go, saving dozens of hours annually just on refueling time. First owners also enjoy lifetime warranty for the whole vehicle, no battery pack safety hazards, maintenance is cheap and parts are easy to find.
Super Off-road, Super Large, Super Economical, Three Upgrades of Highlight Edition
At the node of 150,000 new cars delivery, Beijing Off-road released a new version — BJ30 Traveler Highlight Edition. Based on the original "Super Off-road, Super Large, Super Economical", looks, performance, and experience are fully maximized.
For looks, Highlight Edition uses classic box-shaped styling, with exquisite feel hidden in tough lines. Exclusive Five-Gateway Star Ring through-bridge light groups, paired with full set of electronic trendy modification kit and exclusive star-ring wheels, front and rear bumpers match the body color. Interior switched to brand new orange combination with metal texture trim plates, layering and texture have jumped up a level. Whether you are in your early twenties or forty, sitting inside the car you can find your own passion.
Performance upgrade is more practical. Replaced with high-performance AGM battery, cycle life is 3 times of ordinary batteries. Turbocharging technology is the same as Porsche, whole vehicle charging efficiency reaches 99%. Rear motor power pulled directly from 55 kW to 70 kW, merging into ramps, starting at intersections, emergency avoidance, once the accelerator is stepped on, there is power, road rights are in your own hands.
In terms of experience, the body is higher than ordinary SUVs, the view is open like driving a small tank. Seat heating, ventilation, and steering wheel heating are all fully equipped for you. System senses raindrops and automatically closes windows, 64-color ambient light jumps with the music rhythm. Off-road life or city commuting? No need to choose, one car holds them all.
CCTV Live Broadcast Witness, 150,000 Km Car Disassembled for You to See
Beijing Off-road played this for real this time. At the press conference venue, they partnered with CCTV Finance, live-streamed the disassembly of a BJ30 Traveler that had driven 150,000 kilometers. What concept is 150,000 kilometers? An ordinary family can drive for nearly ten years.
After disassembly, the engine turbo was clean, carbon deposits were pitifully few, power output was still abundant. Gearbox casing intact and undamaged, no drop of oil leaked, internal gears show no wear pits. Battery pack has no bulging, leakage, degradation, no need to worry about aging failure after long-term use. Subframe, suspension control arms zero rust, zero oil seepage, chassis flatness and new car difference is extremely small, passive safety is online from head to toe.
CCTV lens also went deep into BAIC Zhuzhou Super Factory. Welding workshop hundreds of robots collaborate, automation rate 100%, glue application error thinner than a hair, car body skeleton is sturdier, no noise on bad roads, safer in collisions. 5000+ ton giant stamping equipment forms in one go, car body lines are smooth and good-looking. Spraying workshop dozens of robots work fully automatically, environmental water-based paint reduces harmful volatile substances by more than 60%, new cars have no smell, paint surface is sun-resistant and corrosion-resistant. Every process has quality control gatekeeping, guaranteeing every car coming off the line is a superior product.
According to introduction, from now on, besides 30,000 Yuan super trade-in subsidy, Beijing Off-road also released five major gifts: First non-operational vehicle owners receive a whole vehicle lifetime warranty worth 6,000 Yuan; 0 down payment and other financial plans; Old brings new transaction, get up to 800 Yuan JD.com card; Whole line lifetime OTA free upgrade; Basic traffic lifetime free, entertainment traffic 2 years unlimited.
Catch up with World Cup opening, Highlight Edition also added an easter egg: Car buying at any authorized store nationwide can participate in the guess game, accurately predict the champion and the final score, get another 50,000 Yuan car purchase subsidy.
Summary
150,000 loves, highlighting arrival. BJ30 Traveler Highlight Edition tells you with ultimate cost-performance ratio: Light off-road SUVs are all the same, that one chosen from ten thousand this time is truly not expensive.
Penulis | AUTO Chipball
Pengarang | Pasukan AUTO Chipball
Baru-baru ini, Ledao L60 baharu telah dilancarkan.
Pelancaran ini mempunyai dua perkara yang wajar dilihat bersama. Satu hari sebelum ini, Nio terlibat dalam penyediaan piawaian pertukaran bateri Singapura. Pada hari pelancaran, sebuah video memandu pintar Ledao L60 merentasi gua sempit dilepaskan kepada awam, menimbulkan banyak perbincangan di media sosial antarabangsa.
Tetapi yang benar-benar membuat industri memperhatikannya ialah harga. Cip pembangunan sendiri Shenji NX9031, platform tekanan tinggi 900V serantau, sistem operasi SkyOS Tianshu—ketiga-tiga perkara ini, serentak muncul pada sebuah kereta dengan harga permulaan 200,000. Dan ketiga-tiga teknologi ini, sebelum ini pada model jenama Nio, diposisikan sebagai peringkat bendera.
Ini bukanlah satu penambahbaikan produk biasa yang boleh dijelaskan.
Industri kenderaan tenaga baharu dua tahun ini, semua orang bersuara tentang pembangunan sendiri. Pembangunan sendiri tiga sistem elektrik, cip, sistem, memandu pintar—perkataan ini sudah agak berlebihan. Tetapi sama ada pembangunan sendiri, ada yang "menentukan spesifikasi, melantik pereka" permainan aset ringan, ada yang "dari arkitektur ke pengaliran semua sendiri" rute aset berat. Perbezaan keduanya, jangka pendek tidak kelihatan, jangka panjang jauh berbeza.
Munculnya Ledao L60 baharu, pada dasarnya membalikkan masalah ini ke atas meja: apabila sistem pembangunan sendiri benar-benar berjaya dilaksanakan, ia sebenarnya boleh membawa apa?
Garis pemisahan sebenar pembangunan sendiri, bermula dari satu cip
Untuk memahami apa yang berbeza antara pembangunan sendiri Nio dengan orang lain, titik masuk terbaik ialah cip memandu pintar.
Shenji NX9031, pasukan di belakang projek ini lebih daripada 600 orang. Li Bin dalam mesyuarat komunikasi media khususnya menekankan satu ayat: "dari hujung depan ke hujung belakang, satu keupayaan reka bentuk lengkap." Ini bukan cakap tidak bermaksud.
Industri mempunyai dua laluan membuat cip memandu pintar: satu adalah menentukan parameter, cari syarikat reka bentuk membantu anda buat, jimat, cepat, kekurangan adalah perkembangan seterusnya terikat orang. Satu lagi adalah bina pasukan sendiri, dari reka bentuk arkitektur ke pengaliran belakang semua tekan sendiri tangan, bakar wang, lambat, tetapi cip, algoritma, sensor, sistem operasi boleh sambung secara hujung ke hujung.
Cip ini bukan cip itu. Sama seperti membuat kereta, cari syarikat kejuruteraan buat kontrak sendiri semua rantaian nilai pembangunan sendiri, barang yang dibuat sama-sama dipanggil "kereta", tetapi asas berbeza sama sekali.
Li Bin dalam mesyuarat komunikasi menyebut tiga dimensi perbandingan khusus.
Pertama ialah lebar jalur memori, lebar jalur memori Shenji NX9031 "pada dasarnya 2 kali kawan sebidang industri"—penunjuk ini menentukan kereta boleh lari model sebesar apa, kelajuan penyimpulan macam mana.
Kedua ialah keupayaan memproses isyarat pelan modal, iaitu ISP, Li Bin menyebut prestasi baik merentasi gua batu kapur berkaitan dengan ini, kerana dalam keadaan sangat gelap keupayaan pemprosesan imej adalah kunci.
Ketiga ialah cip ganda pertukaran haba tahap milisaat, Li Bin berkata ini untuk L3, L4 peringkat memandu pintar sangat penting.
Tiga penunjuk ini dilihat secara berasingan semua parameter teknikal, dilihat bersama satu perkara: apabila cip, algoritma, sistem operasi semua milik sendiri, kuasa definisi produk baru betul-betul di tangan anda. Kalau tidak anda hanya dalam senarai harga pembekal buat pilihan berganda.
Tetapi faedah pembangunan sendiri cip bukan sahaja pada penunjuk titik tunggal. Kerana cip sendiri, susun atur sensor dirancang awal seragam, seperti Nio dari masa ET7 sudah tentukan "7 unit kamera 8MP+7 unit kamera sekeliling" garis dasar perkakas, satu lagi sehingga Ledao L60, jadi arkitektur perkakas semulajadi boleh guna semula.
Perkakas boleh guna semula, maksudnya data boleh guna semula; data boleh guna semula, maksudnya alat boleh guna semula. Di sini, Li Bin mendedahkan satu butiran: semua model platform generasi kedua Nio versi memandu pintar, boleh capai "positif negatif tidak melebihi beberapa minggu jendela masa serentak keluar versi." Ritma di belakang ini, selepas arkitektur asas seragam, satu kod boleh liputi beberapa model kereta.
Andaikan di bawah naungan ada 5 kereta, jika setiap model memandu pintar software semua perlu membangunkan sendiri, uji sendiri, kembangkan sendiri, kos penyelenggaraan adalah tingkatan pendaraban. Arkitektur asas seragam selepas ini, tambah satu model kereta bahagi kos penyelidikan, kos marjinal rendah sampai boleh diabaikan.
Ledao L60 baharu boleh guna model memandu pintar bendera, bukan kerana Nio murah hati, tetapi perkakas seragam selepas struktur kos sendiri berubah.
Hutan perisai pembangunan sendiri sudah digali terbuka
Jika kisah cip menjelaskan apa pembangunan sendiri boleh bawa, maka perkara ringan dan pertukaran bateri ini, menjelaskan ada perkara tidak pembangunan sendiri terus tak boleh buat.
Dahulu cakap ringan.
Li Bin kali ini dalam pelancaran habis banyak perenggan cakap ringan, di industri agak tidak biasa. Ringan adalah penunjuk "tidak kelihatan", pengguna kerana niscah ringan badan kereta rendah tidak beli, syarikat kereta biasanya tidak ambillah ia sebagai ciri jualan.
Tetapi Li Bin diajar habis butiran.
Niscah ringan badan kereta Ledao L60 baharu capai 2.22. Maka, bagaimana capainya? Ada empat kunci, kebanyakannya perlu pembangunan sendiri sokong.
Pertama ialah bateri. Bateri adalah komponen paling berat dalam satu kereta. Jika anda semua fikiran tumpuk julat, tumpuk kapasiti besar Lithium Ferro Fosfat, berat akan bertambah. Strategi Ledao adalah eksekusi: 85 kWh guna Lithium Tiga Unsur, berbanding kapasiti sama Lithium Ferro Fosfat ringan lebih 100 kg. Tetapi Lithium Tiga Unsur mahal, perkataan asal Li Bin: "ini adalah satu jumlah wang yang besar."
Kedua ialah penstrukturan semula sistem. Ledao L60 "pemutus litar pintar", kedengaran hanya ganti satu alat, pada dasarnya seluruh kereta tekanan tinggi, tekanan rendah arkitektur mesti direka semula. Guna pemutus litar tradisional, reka bentuk litar adalah komponen piawai; ganti pemutus litar pintar, dari logik pengedaran sehingga laluan kabel semua mesti ulang semula. Reka bentuk integrasi sama, masukkan lebih banyak fungsi ke dalam modul kurang, jimat keluar bukan sahaja berat, ada ruang dan kos BOM. Tetapi setiap satu adalah projek penyelidikan bebas, tiada pembangunan sendiri chassis, pembangunan sendiri arkitektur elektronik elektrik pasukan, seorang buat tidak boleh.
Ketiga ialah tekanan tinggi 900V. Sumbangan platform tekanan tinggi kepada ringan ramai orang tidak perhatikannya—voltan semakin tinggi, kuasa sama arus semakin kecil, arus semakin kecil kabel semakin nipis, kabel semakin nipis kereta semakin ringan. Rangkaian tertutup dengar senang, tetapi 900V sendiri penghalang sangat tinggi, dari semikonduktor kuasa hingga reka bentuk penebat hingga pengurusan haba, semua tulang keras.
Akhirnya ialah keupayaan kejuruteraan. Niscah ringan 2.22, ia menguji "dijamin keselamatan perlanggaran前提下, guna bahan paling sedikit capai struktur terbaik". Li Bin buat satu perumpamaan: "kadangkala penggunaan bahan berlebihan kebanyakannya tidak ada manfaat keselamatan, seperti ada rumah dinding kedengaran sangat tebal, tidak bawa pasti struktur kukuh." Keupayaan ini tak boleh dapat pembekal, tergantung kepada pasukan kejuruteraan kereta beberapa tahun kumpul data, simulasi, ujian dan percubaan kesilapan.
Empat perkara tarik selesai, ringan ini jadi jelas: ia bukan penunjuk parameter teknikal, tetapi chassis, tiga sistem elektrik, arkitektur elektronik elektrik, simulasi kejuruteraan beberapa sistem pembangunan sendiri bekerja sama hasil gabungan.
Selanjutnya cakap pertukaran bateri.
Hari pelancaran Ledao L60 baharu, Nio terlibat dalam penyediaan piawaian pertukaran bateri Singapura. Tambah sebelum ini sudah di Eropah lancarkan operasi 60 lebih unit stesen pertukaran bateri, pertukaran bateri yang dulul berulang kali soalan model, kini dari pilihan syarikat menjadi pilihan industri.
Tetapi perkara pertukaran bateri, dari hujung ke hujung semua pembangunan sendiri. Sekarang ini, Ledao L60 pengguna, skim sewa bateri kadar penetrasi lebih 90%.
Sangat jelas, sekali pengguna terima "kereta bateri pisah", bateri jangka hayat risiko, nilai pulangan kecemasan, kemudahan tenaga bimbang, semua pindah kepada pihak pengurusan, iaitu Nio sendiri.
Dan Nio berani ambil beban ini, sebab ada satu: rangkaian pertukaran bateri adalah sebahagian sistem pembangunan sendiri. Strategi cas dan discharge bateri, algoritma pengurusan jangka hayat, model penilaian nilai sisa, semua pasukan sendiri yang operasi. Jika anda letak pertukaran bateri luar kepada pihak ketiga operasi, anda sama sekali tak berani janji kepada pengguna "sewa bateri mencakupi jaminan seumur hidup", kerana anda tak kawal keadaan kesihatan bateri sebenar.
Pembangunan sendiri cip anda boleh ubah, ringan anda boleh jimat, pertukaran bateri anda boleh tanggung—ketiga-tiga perkara ini digabungkan, jadi satu拼图 pembangunan sendiri lengkap. Dan Ledao L60 baharu, ketiga-tiga perkara ini pertama kali pada satu kereta 200,000 peringkat serentak terwujud.
Jalan paling sukar, halangan sebaliknya paling tinggi
Sejak sampai sini, ada satu tak boleh lari masalah: pembangunan sendiri sangat bakar wang, siapa bayar?
Tahun 2026 tekanan rantaian bekalan sangat nyata. Memori tahap kereta harga naik hebat, harga lithium juga pulih. Satu Ledao L60, kos hujung sahaja naik lebih 10,000, jika tukar ke harga akhir ditambah cukai, kesan sekitar 15,000.
Di sini, Li Bin sebut satu fakta: "Ledao L60 marjin masih ada, tetapi agak sukar."
Tetapi di bawah tekanan ini, Ledao L60 harga permulaan tetap letak 200,000 lebih. Tetapi, 90% tempahan pilih dengan Shenji cip dan LiDAR versi tinggi, suku pertama semua jenama purata harga 240,000—ini daripada banyak jenama mewah tradisional lebih tinggi. Januari hingga Mei, Nio keseluruhan tumbuh 68%, lebih tinggi daripada sasaran dalaman.
Dua set angka ini bersama lihat, kesimpulan mungkin agak menentang intuisi—pembangunan sendiri bakar wang, tetapi pembangunan sendiri tepat ialah cara serap kos.
Di sini logik tidak rumit. Satu sistem teknologi liputi Nio, Ledao, Firefly tiga jenama, kos penyelidikan diedarkan ke lebih banyak kereta; satu perkakas arkitektur khidmat beberapa model kereta, jumlah pembelian naik selepas itu keupayaan tawar juga naik. Apabila perkakas seragam, data guna semula, rantaian alat kongsi berjalan, tambah satu model kereta, kos marjinal akan turun besar.
Ledao L60 baharu tekan teknologi bendera ke 200,000, bukan Nio buat kebajikan, ini model ekonomi sendiri hasil berlaku.
Tetapi tarik paksi masa, pembangunan sendiri sebenar perakaunan, bukan ikut suku.
Jika lihat satu suku—orang lain saing jualan, dia bina stesen pertukaran bateri. Orang lain beli cip saing kuasa pengiraan, dia dari hujung mula pengaliran bina pasukan. Orang lain tumpuk bateri besar saing julat, dia kira niscah ringan. Setiap tindakan dilihat secara bersendiri, seperti tidak bertugas.
Tetapi lihat tiga lima tahun, akan jumpa stesen pertukaran bateri sebarkan jadi 3,900 unit, cip laksanakan sambung secara hujung ke hujung, niscah ringan capai 2.22—ini titik tunggal mula sambung jadi sistem.
Lihat sepuluh tahun, anda akan jumpa syarikat ini tiga sistem elektrik, memandu pintar, bekalan tenaga, arkitektur elektronik elektrik bina satu sistem asas orang lain tak boleh lari. Inilah pembangunan sendiri bawa ke teras halangan, juga sekarang pengguna semakin untuk Nio bayar kunci.
Tulis akhir
Kembali ke Ledao L60 baharu.
Kereta ini makna, tidak pada dia berbanding Model Y murah 50,000 hingga 60,000, juga tidak pada guna cip bendera dan LiDAR, malahan tidak pada jual berapa wang.
Maknanya pada, satu kereta 200,000 peringkat, padu satu set hanya pada keseluruhan rantaian nilai pembangunan sendiri sistem sokong teknikal kombinasi. Kenderaan tenaga baharu China pembangunan sendiri, sudah dari "boleh buat" fasa, masuk "bagus guna, hitung sama tak masuk kira" fasa.
Di meja permainan kenderaan tenaga baharu China, yang suka guna sepuluh tahun bina infrastruktur, guna masa tukar ruang, guna bajakan tukar halangan pemain, satu tangan boleh kira. Munculnya Ledao L60 baharu, tiada pada cakap satu perkara: tahun-tahun orang semua fikir agak bodoh pelaburan, sekarang mula pada laporan, produk, industri piawaian, satu satu terpenuhi.
Maraton belum lari selesai. Tetapi lari depan, sentiasa permulaan mula sebelum yang tapak gali paling dalam orang.
*Gambar artikel ini berasal dari internet
Fokus kereta pintar, bantu keputusan penting.
關於中國汽車出海呢筆賬，唔再可以「出口幾多輛」簡單概括。中國自主品牌海外點解賣咗幾多？海外係唔係更賺錢？合資品牌將中國工廠變成出口基地，究竟係主動揀定係被國內內捲逼出嘅退路？
5 月數據一出，出海已經唔係我哋潛意識入面嘅銷量「錦上添花」。
中國汽車出海，最易被低估或者被誤解嘅一點係：好多車企嘅海外銷量，已經唔係財報入面嘅補充項，而係生存結構嘅一部分。
按目前公開嘅車企月度快報數據，例如奇瑞集團 5 月總銷量約 24.78 萬輛，其中出口約 18.19 萬輛，出口佔比竟然超七成；1-5 月累計出口約 75 萬輛。呢啲充分表明奇瑞已經唔係「國內賣車、海外加分」，而係實質上形成咗海外主戰場。
同樣，比亞迪嘅變化都好明顯。5 月比亞迪全球銷量 38.35 萬輛，海外銷量 16.06 萬輛，同比上升 80.4%（國內銷量則同比下降 24%）。失之東隅，收之桑榆；海外已經喺替比亞迪事實對沖國內市場嘅壓力。
再向外睇，上汽海外市場、吉利出口、長安海外、長城海外都係在抬頭。中國汽車出海已經唔係幾個品牌衝出去，而係集團軍出海。只係，呢個「出海」點計，我哋先嚟拆解清楚。
第一筆賬：出口，唔等於海外銷量
奇瑞係咪第一？比亞迪係咪超過咗？上汽 MG 算唔算中國品牌？
呢啲問題嘅存在，其實關鍵唔喺排名，而在統計口徑。
第一種稱為中國汽車出口。係海關或者行業統計口徑，只要整車從中國境內出去，就算中國汽車出口。呢啲入面包括奇瑞、比亞迪、吉利、長安、長城，亦包括特斯拉上海工廠、富豪中國工廠，包括未嚟愈嚟愈多合資品牌嘅中國製造車型。
第二種稱為中國自主品牌海外銷量。先至更接近我哋平日講嘅「中國品牌喺海外賣咗幾多車」。例如奇瑞、比亞迪、MG、領克、哈弗、長安、深藍呢啲。
第三種稱為海外本地生產同銷售。例如奇瑞喺西班牙、南非、印尼、巴西等地推進生產佈局，比亞迪喺泰國、巴西、匈牙利、印尼等地建廠，上汽計劃喺西班牙建歐盟工廠。呢部分未嚟未必進入「中國出口」，但亦屬於中國車企全球銷量。
所以，真正睇中國汽車出海，唔可以只盯住碼頭裝船數量。更準確嘅算法應為：中國出口整車 + 中國品牌海外本地生產銷量 + 中國資本控制品牌嘅海外終端註冊。
第二筆賬：奇瑞係咪第一？
按上述第二條：「中國自主品牌整車出口」睇，奇瑞一定係第一。
奇瑞嘅厲害唔係突然爆發，而係起步早。佢由 2001 年前後就開始出口，長期深耕俄羅斯、中東、拉美、東歐、南非等市場。2025 年奇瑞全年銷量 280.64 萬輛，其中出口約 134.4 萬輛。
整體睇，奇瑞出口嘅優勢大致有三點。
第一，係燃油車基本盤仲有。全球並唔係每個地方都適合純電。中東、拉美、非洲、東歐，好多市場更加需要便宜、耐用、空間大、配置高嘅燃油 SUV。
第二，係渠道好深。出海最難嘅唔係把車賣出去，而係車壞咗有人修、金融有人做、備件有人管、二手車有人接。
第三，係產品矩陣足夠寬。奇瑞、捷途、星途、iCAR、歐萌達、Jaecoo，再加埋混合動力同燃油 SUV，佢唔係單一品牌出海，而係多層貨架出海。
所以，稱奇瑞係出口王，一啲都唔虛。
第三筆賬：邊個係隱形冠軍？
如果換個統計方式，按新能源出海嚟計，比亞迪係幾犀利嗰把刀。
比亞迪嘅海外銷量由 2025 年開始快速上升，2026 年目標更激進，內部制定海外銷量嘅目標喺百萬輛以上，並希望海外最終接近整體業務一半。
假設再換一個大家好關心嘅按「歐洲存在感」呢個統計口徑，上汽 MG 同吉利反而更加似隱形冠軍。2026 年 1-4 月，吉利系品牌喺歐洲註冊份額約 2.5%，上汽約 2.4%，比亞迪約 2.2%，奇瑞約 2.0%。呢啲說明喺歐洲，中國車企唔係一騎絕塵，而係多品牌艦隊；尤其，上汽則靠 MG 食咗好長一段歐洲渠道紅利。
仲有一個容易被忽視嘅「隱形出口冠軍」：特斯拉中國。5 月特斯拉上海工廠 Model 3 同 Model Y 交付 8.6 萬輛，包含出口到歐洲同其他市場嘅車輛。雖然佢唔係中國品牌，但佢證明咗一點：中國製造已經成為全球車企高效生產底座。
第四筆賬：海外係唔係更賺錢？
對好多中國品牌嚟講，海外確實比國內更有利潤空間。國內價格戰已經令車企利潤壓得好薄。事實上，國內好多車型早就唔係諗住賣車賺錢，而係換企業規模、換市場份額、換產能利用率。一句說話：為咗生存。
海外就唔同。第一，終端售價更高；第二，競爭對手配置唔咁卷；第三，消費者對「高配置低價格」嘅感知更強；第四，部分市場仲未完全進入新能源肉搏階段。
但海外亦唔係遍地黃金。運費、關稅、認證、渠道回扣、金融成本、售後備件、本地團隊、匯率波動，都會食咗一部分利潤。尤其係初期 CKD、KD 組裝，甚至建廠爬坡階段，利潤根本係冇影嘅事。
總體睇落：比亞迪嘅海外利潤彈性或者最高，因為新能源車喺歐洲、東南亞、拉美仍有品牌溢價空間。而奇瑞嘅海外利潤更加似「穩定現金流」，靠燃油 SUV 同混合動力 SUV 走量。上汽 MG 同吉利嘅價值喺歐洲渠道同品牌身份，對於資本嚟講，戰略權重好高。
第五筆賬：合資品牌利用中國出口，划算嗎？
划算，但背後都有無奈。
划算嘅地方喺，中國供應鏈效率太高。電池、電機、電控、玻璃、座椅、車機、模具、物流，整條產業鏈都喺中國。對於特斯拉、寶馬、富豪、福斯、現代呢啲品牌嚟講，將中國工廠作為出口基地，可以攤薄成本，提高產能利用率，亦都可以把中國速度帶到海外市場。
但無奈都好明顯。合資品牌喺國內嘅銷量壓力越嚟越大，燃油車產能利用率下跌，新能源轉型又追唔上自主品牌。如果中國市場吃唔落呢啲產能，出口就變成壓力閥，大量燃油車產能要搵外部出口。
這就係降本增效，亦係自救。過去中國係外資品牌嘅最大利潤池，而家中國正轉變為佢哋嘅全球製造車間。
第六筆賬：中國汽車出海，到恐怖級別未？
由規模睇，的確好嚇人。
2025 年中國汽車出口超過 700 萬輛，繼續保持全球第一；2026 年 4 月中國乘用車出口約 79.6 萬輛，同比上升近 85%，其中新能源乘用車出口約 42 萬輛，同比上升超過 120%。
不過，而家話中國車已經「統治全球」，為時尚早。
歐洲市場，中國車企份額仍然係低個位數。美國市場被高關稅擋住。加拿大、墨西哥、歐盟、土耳其、巴西、俄羅斯等地，都會用關稅、配額、本地化要求嚟重新定價中國車嘅優勢。
所以，正視中國車企勇闖天涯，唔好只係盯住譬如單月出口幾多輛，而係應見到中國車企已完成三次升級：
第一，由低價燃油車出口，變成燃油、混合動力、純電一齊出海。
第二，由單車出口，變成品牌、渠道、金融、售後一齊出海。
第三，由中國製造出口，變成海外工廠、本地就業、本地供應鏈一齊落地。
車只係船頭，後面跟住嘅係工廠、供應鏈、算法、渠道同金融。
做個總結——
海外市場唔係中國車企嘅逃生門，而係中國汽車產業鏈第二增長曲線；但佢絕唔係躺贏。未來嘅出海競爭，唔再係碼頭上多裝幾艘船，而係邊個能夠喺當地生存、修得好、賣得貴、口碑穩。
真正嘅全球化，唔止係車賣到海外，仲要睇能否將中國軍團創造所累積嘅一整套生態成功輸出至海外。
2026年6月3日，印尼民航局的一纸认证，让中国低空经济圈沸腾了。
峰飞航空V2000CG凯瑞鸥——这款2吨级的无人驾驶货运eVTOL，拿下了全球首张eVTOL境外型号认可证（VTC）。通俗点说，这是中国吨级以上eVTOL第一次拿到了“出海通行证”。
消息本身不复杂，但背后的信号值得细品。
为什么是印尼？
选印尼作为首站，不是偶然。
“万岛之国”的称号不是白叫的——1.7万多个岛屿，物流是硬伤。船运太慢，飞机太贵，修跑道又不现实。这种地理困境，恰好是eVTOL的天然主场。垂直起降、无需跑道、200公里的航程，就像一个为群岛量身定制的空中快递员。
但更关键的是另一层逻辑：印尼自身有航空工业基础和适航审定能力。换句话说，它的认可不是“走过场”，而是真正有含金量的技术背书。被一个懂行的国家点头，比拿到十个宽松市场的认证更有说服力。
这张证的真实分量
很多人可能不太理解VTC的意义。简单来说：中国民航局发了TC（型号合格证），代表这架飞机在中国可以飞了。但要去印尼飞，印尼民航局得再发一个VTC，确认“我们认可你们中国的审定标准，这飞机在印尼也安全”。
难点在于，双方的标准不一定对得上。这次能够通过，说明中国民航局的适航标准与印尼民航局达成了有效对接——这背后是两国民航管理体系的互信和技术层面的深度对表。
换句话说，峰飞拿到的不仅是一张证，更是中国低空适航标准被国际承认的一个实证。
一个容易被忽略的信号
回顾一下时间线：2024年3月拿中国TC，2025年7月提交印尼申请，2026年6月拿VTC——整个周期不到一年。对于一个全新的航空器品类来说，这个速度相当惊人。
这说明什么？说明中国的eVTOL适航审定体系已经相对成熟，能够为出海提供清晰的路径参考。而印尼方面也展现了高效的协同能力。双方都在抢时间——因为低空经济这个赛道，先跑的人有绝对优势。
这跟传统大飞机适航审定那种动辄数年的拉锯战，完全是两种节奏。
冷静来看，挑战还在后面
拿到认证是重大突破，但商业化的硬仗才刚刚开始。
V2000CG目前是货运版本，这本身是个务实的选择——货运对安全冗余的要求虽然高，但至少不用面对载人那种“出了事就是大事”的舆论压力。先跑通物流场景，积累运营数据和安全记录，再图载人，是更稳妥的路径。
但印尼的运营环境并不简单。群岛气候多变、基础设施参差不齐、维护保障体系如何搭建——这些都是实操层面的考验。认证是准飞证，但能不能飞得好、飞得安全、飞得有效益，是另一回事。
更大的想象力
这次事件最值得关注的地方，或许不是峰飞一家企业的突破，而是它打开了一种可能性：中国有机会成为低空经济领域“标准输出者”。
过去在民航大飞机领域，适航标准长期由欧美主导。但在eVTOL这个新赛道上，各国都还在摸索阶段。中国如果能凭借完整产业链、快速迭代能力和早期应用场景积累，率先形成一套被国际认可的标准体系，那将是从“卖产品”到“卖规则”的跃升。
这比卖几百架飞机的意义大得多。
峰飞这架飞机飞向印尼，带的不仅是货物，还有一套中国定义的低空经济解决方案。而这张全球首张VTC的真正价值，或许要到五年后再回头看，才会看得更清楚。
" Five years from now, BYD will be able to achieve true global No. 1 in scale. By 2030, we will achieve greater growth. " June 9, BYD Chairman and President Wang Chuanfu stated at the BYD 2025 Annual Shareholder Meeting.
It is reported that this was the largest shareholder meeting in BYD's history, with nearly 1,000 attendees, half of whom are also BYD car owners. Wang Chuanfu, accompanied by the senior management team, engaged in in-depth exchanges with shareholders, directly addressing core issues such as industry competition, sales bottlenecks, overseas expansion, and technical roadmaps.
Regarding the sales issue of widespread concern among investors, Wang Chuanfu stated, This year's sales depend on battery production, as the new generation of Blade Batteries are currently in the production ramp-up phase, as battery production increases, subsequent sales will gradually rise. Next year, battery production is expected to increase significantly, driving the company's sales to a new level.
In March of this year, BYD officially released the second-generation Blade Battery and Flash Charge technology, effectively solving the core pain point of slow charging in the new energy vehicle industry. After the technology was launched, it received high recognition from domestic and foreign markets, and market order volume increased significantly.
Currently, second-generation Blade Battery capacity has a gap and is in a month-by-month ramp-up phase, Monthly capacity increase can reach 20,000 to 30,000 units. Due to the significant increase in power supply of the new generation of Blade Batteries, production line settings and battery internal structures require modification and upgrades, so capacity ramp-up takes some time. BYD is concentrating its efforts to tackle these challenges, fully exploring the production potential of the second-generation Blade Battery.
Wang Chuanfu revealed that battery production is expected to increase significantly in 2027, at which time the company will simultaneously focus on domestic and foreign markets, layout charging networks globally, drive the company's new energy vehicle sales to a new level, and also assist in the coordinated development of technology and the industrial chain.
According to the sales report on June 1, BYD's cumulative sales for the first 5 months of this year were 1.405 million vehicles, a year-on-year decrease of 20.3%. Wang Chuanfu pointed out that the purchase tax for new energy vehicles was halved this year, leading many consumers to advance their consumption last year. Therefore, new energy vehicle consumption in January and February dropped sharply, and since BYD only makes new energy vehicles, the impact was huge. However, after efforts in March and April, and coinciding with rising oil prices, sales recovered.
As Wang Chuanfu said, The worst moment has passed. From the sales in May this year, BYD has already ushered in an upward momentum. In May, BYD sold 383,500 vehicles, a slight increase of 0.26% year-on-year, turning positive after 10 months, with a nearly 20% surge month-on-month.
Wang Chuanfu stated at the meeting, currently BYD has deep technical reserves and a clear strategic path, including the second-generation Blade Battery, Flash Charge technology, and more disruptive technologies to be launched next year and the year after, the company will maintain continuous growth in the next three to five years.
Regarding the choice of technology path, Wang Chuanfu stated, BYD will not claim Flash Charge technology as its own exclusive property, the Charging Station will not display BYD's Logo, and the Flash Charge ecosystem will serve all automotive brands and consumers. "A good technology, besides serving BYD, must serve the entire industry more. To win the market and everyone's reputation, one must have this perspective."
He particularly emphasized, with the formation of the "dual-wheel drive" pattern of domestic and overseas markets, Chinese new energy vehicle technology will use this opportunity to truly move to the center stage of the global arena.
Since the beginning of this year, BYD's overseas market development has been strong. Wang Chuanfu revealed, along with the improvement of the company's technology and product power, and the continued release of production at overseas bases, BYD's overseas sales in 2026 are expected to surpass the original 1.5 million unit target.
In May, BYD's overseas sales reached 89,000 units, a year-on-year increase of 133.6%, creating a historical high. Overseas bases in Brazil, Hungary, Thailand, etc., are continuously releasing production, BYD's globalization layout has entered the harvest period.
"Chinese new energy vehicles have comprehensively surpassed local peers in terms of price, technology, product experience, etc." Wang Chuanfu said, but he emphasized at the same time, going overseas cannot be rushed, competitors cannot be made too tense. "We must adhere to long-termism, do a good job in local production and service, and achieve win-win development with locals." This is BYD's globalization philosophy — not to conquer the market, but to integrate into the market, becoming a local corporate citizen.
Wang Chuanfu provided a clear long-term goal: Five years from now, BYD will be able to achieve true global No. 1 in scale. By 2030, we will achieve greater growth.
In the past two years, BYD ranked 5th in the global car sales leaderboard with sales of 4.27 million and 4.6 million vehicles, while Toyota Motor has exceeded 10 million vehicles in sales for 5 consecutive years, retaining the No. 1 spot on the global sales leaderboard. This means BYD's annual sales within 5 years must also break the 10 million mark.
In past years, BYD successively announced factory construction plans in countries such as Hungary, Turkey, Uzbekistan, Brazil, Thailand, Cambodia, Malaysia, etc. As of now, BYD's complete vehicle factories located in Thailand, Uzbekistan, and Brazil have been completed and put into production. BYD Executive Vice President Li Ke stated in an interview with Bloomberg recently, BYD is in touch with European automakers such as Stellantis, seeking to take over underutilized factories locally to utilize idle capacity.
Intelligence is another important growth pole for BYD. At the shareholder meeting, multiple shareholders asked about the outlook for BYD's intelligent driving layout, Wang Chuanfu again reiterated the concept of "Vehicle Intelligence is Embodied Intelligence", the current development speed of AI technology exceeds industry expectations, BYD will actively promote the implementation and application of AI technology in the automotive field.
On the evening of May 28, BYD released its self-developed 4nm process intelligent driving chip Xuanji A3. It is introduced that the chip has started mass production, supporting L3 and L4 autonomous driving.
Wang Chuanfu introduced, currently, BYD's intelligent driving R&D engineer scale exceeds 5,000 people, 3.15 million BYD vehicles equipped with intelligent driving have been put into use globally, generating 200 million kilometers of driving data daily, massive data accumulation lays a solid foundation for BYD's advanced intelligent driving iteration and upgrade.
Based on this massive data foundation, Wang Chuanfu judges that the arrival of L3 and L4 level advanced autonomous driving will be earlier than expected. He stated, BYD has made full preparations in the layout of chips, algorithms, data and other full-chain ecosystems, Intelligent driving training centers in Europe, South America, Southeast Asia, Middle East, etc., are also ready. Once L3 and L4 level intelligent driving related regulations land, BYD will quickly launch compatible products, and gradually push from the Chinese market to the global market.
Wang Chuanfu also discussed, Premiumization has always been the goal pursued by BYD. He said: "The automotive industry used to be flooded with all kinds of flashy traffic, but in fact cars are traffic tools involving safety, they are products. Fewer gimmicks, less flashy, return to the source, do a good job with technology and products, to gain the recognition of mid-to-high-end consumers. After the volume of premium models increases, company gross margin issues and single vehicle profit issues will also be solved easily. Currently, BYD has already established a high-end brand image overseas."
Some investors stated that BYD's current stock price is undervalued, and asked about the company's market value management measures, Wang Chuanfu stated regarding this: "We all recognize our potential, but now our stock price has not reflected it yet. On behalf of the management, I understand and thank everyone for their support." "Many shareholders have put forward very good suggestions for the company's market value management, hoping through our follow-up management, let the company's stock price, products, and performance be able to better return shareholders."
Wang Chuanfu said, believe that performance will get better and better, hoping shareholders keep patience. The company will continue to use technological innovation to drive further future growth, grasp every node, scientific forward-looking layout, to achieve better and faster development for the company, "will definitely achieve better returns for shareholders".
6 月 6 日，212 越野車環塔完賽慶典在青島舉行。著名體育賽事主持人韓喬生、職業賽車手韓魏、212 越野車廠家隊車手、用戶隊車手以及技術後勤團隊等環塔親歷者齊聚一堂，共同回顧了 212 越野車車隊在本屆環塔拉力賽中的極限征程。
在剛剛落幕的 2026 中國環塔國際拉力賽中，212 越野車車隊以接近原廠狀態的量產車出戰，在總里程 7500 公里的極限征程中，完成“2.0T 對陣 3.0T"的越級挑戰，連連在 SS10-SS13 賽段斬獲“兩冠一亞”的佳績，最終成為 T2.1 量產組廠家隊唯一 100% 完賽的品牌，且榮獲該組別廠家隊亞軍。
本次的參賽車輛 T01 無重度賽車改裝，其搭載環塔同款動力總成——2.0T 引擎與采埃孚 8AT 波箱，經過賽事全程考驗，低扭爆發強勁，在戈壁爬坡、滿載拖曳時媲美大排氣量車款；配合博格華納大分動器，高低速切換迅捷，在 4L 模式下可將扭矩放大 2.64 倍，實現扭矩按需分配，確保長途穿越動力輸出穩定且不易故障。車身結構方面，T01 採用非承載式車身搭配前後整體橋，在越野顛簸路面與彈坑中行駛車身不變形，重載翻越時抗扭性極致；車底盤基於環塔極限路況進行專項優化調校，原廠出廠即可從容適配各種複雜路況，且全車車身採用鍍鋅板，無懼戈壁碎石刮蹭，不易鏽蝕。此外，T01 還強化了乘員艙的頂部承載力，性能提升 16%，配合籠式乘員艙設計、540°全景影像、行車記錄儀以及緊急呼叫救援等功能，為乘員人身安全提供了全方位的守護。
為了讓更多用戶切身感受環塔賽事的魅力，212 宣布環塔改裝套件即將登入官方商城。套件涵蓋車底盤護甲、防脫輪轂、越野輪胎及脫困救援裝備等，旨在為用戶的愛車賦予更強大的越野實力。從極限賽場的嚴苛驗證，到用戶生態的持續深耕，212 正依托賽事、產品與用戶的深度互動，幫助普通人實現越野夢。212 越野車營銷公司總經理何兆鵬表示：“212 要把越野文化普及，讓更多人心裡那顆關於遠方和夢想的種子，有機會生根發芽。”
關於未來的賽事計劃，212 也表示，達喀爾拉力賽、馬來西亞沙巴國際雨林賽、阿拉善 T3 挑戰賽及 2027 環塔拉力賽等一系列國內外頂級賽事均在規劃之中，212 將持續以賽促研。同時，212 正式啟動 2027 環塔用戶車手招募計劃，並將攜手韓魏成立冠軍越野培訓學院，為用戶提供系統化的賽前指導和參賽機遇。通過賽事打磨產品、依托培訓賦能用戶，212 正一步步落地全民越野的願景，讓每一部 212 都承載起屬於用戶的環塔夢。
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