8月8日，第二十届中国品牌节在北京盛大开幕。玲珑轮胎新任总裁周令坤受邀出席开幕式高峰对话，围绕“生态出海：从单打独斗到‘雁阵’共赢”主题展开深度交流。这是周令坤作为玲珑轮胎新总裁的公开首秀。在全球产业链深度重构的背景下，他系统阐述了玲珑轮胎近二十年的全球化历程，指出中国企业的出海正步入一场涉及技术、标准、品牌与生态的系统性进化。

历经四大阶段，从产品输出迈向生态升维

作为行业最早出海的先行者，玲珑轮胎的全球化进程堪称中国制造出海的生动注脚。在对话现场，周令坤将玲珑的出海之路总结为四个递进阶段：

第一阶段是“拓荒”。自2009年起，玲珑连续13年位居中国内资轮胎企业出口第一名，但早期模式是“一个人扛着样品满世界跑”，渠道、标准和品牌仍掌握在他人手中。

第二阶段是“跨洋建厂”。2014年，玲珑泰国工厂投产，成为中国最早赴海外建厂的轮胎企业之一；2024年9月，塞尔维亚工厂正式量产，被武契奇总统赞誉为“塞尔维亚最大的绿地投资项目”，标志着玲珑从“卖产品”迈入“建产能”阶段。

第三阶段是“体系制胜”。玲珑在“三国八地”建立研发中心，开始定义自身的技术和产品标准。

第四阶段则是“生态升维”。在每一个海外市场扎根融入，以ESG为内核，实现从能力输出向系统输出的跨越。

“四个阶段走下来，我们最深的体会是——单打独斗能活下来，但要赢，必须靠生态。”周令坤强调，各生态协同作战，企业才能走得更远、打得更稳。

构建“雁阵组合”，多角色协同共进

当被主持人问及玲珑最希望谁来“带飞”时，周令坤表示，生态出海并非依赖某一家企业，而是一个完整的生态组合。他形象地提出了中国品牌出海的“雁阵组合”：

主机厂是“领航雁”，玲珑与主机厂深度参与、联合攻关，主机厂开拓到哪里，玲珑就跟进支撑到哪里；专业服务商是“托底雁”，金融、法律、合规、物流等软基础设施需要专业伙伴共同托举；行业协会、智库与检测机构则是“护航雁”，助力中国标准获得同等的全球话语权。

会上，玲珑轮胎获颁中国品牌500强价值证书。

中国企业需合力“一起飞”

“中国品牌出海，不是比谁飞得快，而是比谁飞得远、飞得稳、飞成一队。”周令坤在对话最后总结道，“雁阵里没有配角，每一只雁都有自己的方向感，同时又朝着同一个目的地。”

当前，中国品牌出海已全面进入生态竞争的新阶段。这不仅需要单一企业的觉醒，更呼唤整条产业链的合力——主机厂开路、供应链托底、服务商护航、标准引领，每一个角色都不可或缺。当越来越多的中国企业选择“一起飞”，中国品牌才能真正实现从“走出去”向“走上去”的跨越，在全球舞台抵达新的远方，让中国品牌更受世界尊敬。

In the Malaysian SUV market, many buyers compare the Proton X90 and Mazda CX-8 when choosing a car. These two cars are quite close in terms of price and positioning. Today we will make a detailed comparison from multiple aspects to help you save time on research.

Price and Versions

The OTR price of Proton X90 in Malaysia is RM 106,800 - 122,800, with a total of 4 versions, including 2026 1.5T Prime X (RM 122,800), 2026 1.5T Prime (RM 116,800), 2026 1.5T Lite (RM 106,800), etc.

The OTR price of Mazda CX-8 in Malaysia is RM 165,360 - 201,360, with a total of 5 versions, including 2025 2.5T 4WD High Plus Petrol (RM 201,360), 2025 2.2L 2WD High Plus Diesel (RM 193,123), 2025 2.5L 2WD High Plus Petrol (RM 186,360), etc.

From a price perspective, the starting price of Proton X90 is indeed RM 58,560 cheaper than Mazda CX-8. If your budget is limited, Proton's entry-level version can already meet daily needs. However, note that the few thousand difference might involve trade-offs in features, depending on your specific needs.

Power and Fuel Consumption

Proton X90 is equipped with 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.

Mazda CX-8 is equipped with 2.0L 4-cyl, 170 hp. Official fuel consumption 8.0 L/100km.

In terms of power, the Mazda CX-8's 2.0L 4-cyl has 30 more horsepower than the Proton X90's 1.5L Turbo. However, for daily city driving, the power of both cars is sufficient, and you won't feel lacking power.

Safety Features

Proton X90 safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).

Mazda CX-8 safety rating is 5★ (ASEAN NCAP), active safety systems include Brand ADAS.

Both cars have the same safety rating; safety features are quite comprehensive for this class. New car safety is generally good nowadays, no need to worry too much about this.

Space and Comfort

Proton X90 body length 4400 mm, trunk 400 L.

Mazda CX-8 body length 4500 mm, trunk 450 L.

In terms of space, Mazda CX-8's body is 100 mm longer than Proton X90, offering an advantage in seating space. However, Proton X90 is a bit more flexible for parking in the city, with trade-offs on both sides.

Who is it suitable for?

Proton X90 and Mazda CX-8 are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, consider the one with better reputation; if you care more about value for money and features, choose the one with richer configurations. Ultimately, it is recommended to test drive both, as personal experience is the most important.

Conclusion

Overall, Proton X90 and Mazda CX-8 are both very good car models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. It is recommended to do your homework, compare quotes from several dealerships, and then test drive to make a final decision. Buying a car is a big matter, taking time to research is never wrong.

In Malaysia's SUV market, many buyers compare Proton X90 and Mazda CX-8 when choosing a car. Both cars are quite close in price and positioning. Today, we will do a detailed comparison from multiple aspects to help you save time doing research.

Price and Versions

Proton X90's OTR price in Malaysia is RM 106,800 - 122,800. There are 4 versions in total, including 2026 1.5T Prime X (RM 122,800), 2026 1.5T Prime (RM 116,800), 2026 1.5T Lite (RM 106,800), etc.

Mazda CX-8's OTR price in Malaysia is RM 165,360 - 201,360. There are 5 versions in total, including 2025 2.5T 4WD High Plus Petrol (RM 201,360), 2025 2.2L 2WD High Plus Diesel (RM 193,123), 2025 2.5L 2WD High Plus Petrol (RM 186,360), etc.

In terms of price, the starting price of Proton X90 is indeed RM 58,560 cheaper than Mazda CX-8. If your budget is limited, Proton's entry-level version can already meet daily needs. However, note that the few thousand savings might involve trade-offs in features, it depends on your specific needs.

Features and Technology

Proton X90 uses FWD drive type.

Mazda CX-8 uses FWD drive type.

Both cars use the same drive type, both are FWD, there won't be much difference in daily driving experience.

Maintenance and Care

Proton X90 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.

Mazda CX-8 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.

Both cars have the same warranty conditions, no need to worry about this. Actual maintenance costs also depend on the brand's service network and parts prices, suggest asking real owners in car owner groups for experience.

Who is it Suitable For

Proton X90 and Mazda CX-8 are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance ratio and features, then choose the one with richer configurations. In the end, it is suggested to test drive both, personal experience is the most important.

Summary

Overall, Proton X90 and Mazda CX-8 are both very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. We suggest doing your research, comparing quotes from multiple dealerships, and then test driving to make the final decision. Buying a car is a big matter, spending time doing research will never be wrong.