Mei 2026, pasaran kenderaan komersial China memberikan laporan “pemulihan sederhana”.

Berdasarkan data Persatuan Industri Automobil China, pengeluaran dan penjualan kenderaan komersial masing-masing mencapai 375,000 unit dan 376,000 unit pada bulan tersebut, meningkat 11.8% dan 12.5% berbanding tahun lalu. Kumpulan Januari hingga Mei, pengeluaran dan penjualan kenderaan komersial masing-masing mencapai 1.886 juta unit dan 1.888 juta unit, meningkat 8% dan 7.7% berbanding tahun lalu. Secara keseluruhan, industri sedang pulih, namun iramanya stabil dan kurang letupan.

Walau bagaimanapun, dalam konteks tenaga pertumbuhan industri yang terhad, Kenderaan Komersial SAIC memberikan laporan yang jauh melampaui tahap purata industri. Data terbaru Persatuan Industri Automobil China menunjukkan, van ringan Maxus memimpin penjualan mingguan jenama dengan 11,865 unit, kumpulan penjualan Januari hingga Mei melebihi 47,000 unit, kadar pasaran mingguan dan kumulatif masing-masing mencapai 26.8%, sekali gus meraih gelaran “Ganda Juara” untuk penjualan mingguan dan kumulatif. Kenderaan Komersial SAIC bukan sahaja memimpin jauh dalam laluan van ringan, malah memberikan laporan yang cemerlang untuk semua kategori dan semua garis: penjualan keseluruhan Mei sebanyak 27,509 unit, meningkat 41% berbanding tahun lalu, kadar pertumbuhan mencapai 3.3 kali ganda pasaran industri, memimpin jauh.

Selain membina kuasa mutlak dalam laluan van ringan, syarikat ini juga mencapai kepimpinan melangkaui dalam bidang truk ringan dan tenaga baharu — truk ringan meningkat 41% melawan arus, 5.5 kali ganda tahap purata industri; kadar penetrasi tenaga baharu keseluruhan mencapai 35%, terus memimpin transformasi hijau industri.

Lalu, bagaimana Kenderaan Komersial SAIC dapat mencapai “pecutan” dalam “angin lawan” industri?

Van Ringan Memimpin Senarai: Logik di Sebalik “Raja Tiga Gelaran”

Pasaran van ringan ketika ini sedang mengalami perubahan struktur yang mendalam, trend pemusatan bahagian atas semakin hebat. Berdasarkan data Persatuan Industri Automobil China, jumlah kadar pasaran tiga jenama teratas pasaran van ringan pada Mei 2026 telah mencapai 76.9%, kesan Matthew yang “kuat kekal kuat” semakin jelas dalam laluan tersebut.

Dalam pusingan penyusutan industri ini, SAIC Maxus adalah pemimpin yang paling menonjol. Mei tahun ini, penjualan mingguan van ringan SAIC Maxus mencapai 11,865 unit, menduduki tangga pertama penjualan jenama; kumpulan penjualan Januari hingga Mei melebihi 47,000 unit, kadar pasaran mingguan dan kumulatif masing-masing stabil di 26.8%. Bermaksud setiap menjual empat van ringan, satu unit keluar dari jenama bahagian atas ini.

Memandang keseluruhan sektor van ringan Kenderaan Komersial SAIC, kelebihannya memimpin lebih menyeluruh: kadar pasaran penjualan mingguan, jumlah eksport, dan jumlah insurans domestik pada Mei masing-masing mencapai 28.5%, 29.4%, 18.2%, ketiga-tiga indeks menduduki kedudukan pertama industri; dimensi kumulatif Januari hingga Mei, kadar pasaran penjualan dan eksport masing-masing melebihi 30%, kadar pasaran insurans domestik juga kekal di tangga teratas dengan 19.3%, meraih gelaran “Raja Tiga Gelaran” yang名副其实.

Lebih meyakinkan daripada kepimpinan saiz ialah kadar pertumbuhan: penjualan mingguan van ringan Maxus pada bulan tersebut meningkat 56% berbanding tahun lalu, tepat dua kali ganda kadar pertumbuhan purata industri 28%, kadar pertumbuhan paling laju di kalangan semua jenama bahagian atas.

Di sebalik prestasi cemerlang ini, sokongan kuat daripada produk fenomenal Siri Daina tidak boleh dipisahkan. Mei ini, penjualan mingguan Siri Daina mencapai 5,934 unit, meningkat melonjak 197% berbanding tahun lalu, mencatat rekod tertinggi sepanjang sejarah.

Antara itu, Daina Super Range Extener yang bertaraf “model pertama industri van ringan super range extender”表现得尤为突出，ia memintas tepat titik sakit teras pengguna logistik pengedaran bandar: dipasang bateri Tianxing 50kWh CATL, julat jauh elektrik tulen CLTC 312 km, julat jauh gabungan minyak penuh dan tenaga penuh boleh mencapai 1260 km; penjana mini Xingpai berkesan tinggi yang sepadan, saiz hanya separuh produk tradisional, berat kurang daripada 70 kg, 1 liter minyak boleh menjana 3.3 kWh, dikira semula kos tenaga per 100 km serendah 2.65L. Pengedaran bandar harian boleh beroperasi kos rendah dalam mod elektrik tulen, pengangkutan jauh bergantung pada mod range extender untuk menghapuskan sepenuhnya kebimbangan jarak, sempurna menggabungkan kos penggunaan kereta elektrik dengan kemudahan pengisian semula kereta minyak.

Dari kepimpinan kadar pasaran hingga memimpin kadar pertumbuhan, dari letupan produk tunggal hingga pengumpulan tenaga jenama, SAIC Maxus telah membina kelebihan persaingan menyeluruh dalam laluan van ringan. Bersama trend pemusatan bahagian atas industri yang berterusan mendalam, dengan sokongan gabungan kekuatan produk dan persediaan teknologi, “halangan persaingan jenama van ringan pertama China” di Kenderaan Komersial SAIC masih semakin kukuh.

Truk Ringan Menembusi: “Kuda Hitam” Dalam Turun Industri

Jika pasaran van ringan masih bergerak di laluan “pemulihan sederhana”, maka laluan truk ringan masih dalam “mempertahankan beban”. Berdasarkan data Persatuan Industri Automobil China, jumlah penjualan kumulatif truk ringan domestik Januari hingga Mei tahun ini ialah 862,000 unit, meningkat sedikit 0.62% berbanding tahun lalu, industri keseluruhan dalam keadaan perebutan simpanan yang tegang. Walaupun transformasi elektrik telah menjadi kesepakatan seluruh industri, majoriti pemain masih停留在 fasa peralihan “ubah suai minyak kepada elektrik”.

Tetapi dalam persekitaran “angin lawan” seperti ini, truk ringan SAIC Maxus Yujin mencapai sikap kuda hitam yang melawan arus. Mei tahun ini, penjualan mingguan truk ringan Yujin mencapai 4,287 unit, meningkat besar 41% berbanding tahun lalu, kadar pertumbuhan mencapai 5.5 kali ganda tahap purata industri truk ringan pada bulan tersebut. Dalam latar belakang keseluruhan penurunan kumulatif industri, pertumbuhan tinggi seperti ini kelihatan sangat berimpak.

Lebih menunjukkan hasil pertumbuhan, ialah struktur kuasanya di sebalik. Kadar penjualan kenderaan tenaga baharu Yujin pada bulan tersebut telah mencapai 67%, penjualan tenaga baharu hampir berganda berbanding tahun lalu, kenaikan mencapai 99%. Bermaksud pertumbuhan Yujin bukan bergantung pada kenderaan bahan api tradisional “bertahan dengan susah payah”, tetapi didorong oleh transformasi elektrik “pertumbuhan berkualiti tinggi”.

Pemimpin yang melawan arus ini bukan kebetulan, asas teras datang daripada laluan Yujin yang bersikeras “elektrik tulen” — keluar daripada fasa peralihan “ubah suai minyak kepada elektrik” yang biasa dalam industri, dari definisi produk hingga struktur teknologi, sepanjang proses dibina dari asas elektrik.

Mac tahun ini, Yujin melancarkan secara global “Arkitek Tianyuan”, sebagai arkitek truk ringan pintar tenaga baharu SAIC Commercial Vehicles ke arah global, ia berteras gandar belakang elektrik, berasal dari asal sama dengan arkitek elektronik Maxus MIVA, boleh serasi pelbagai mod pengisian semula seperti pengisian, tukar bateri, range extender, pada masa yang sama memadankan mendalam keupayaan pemanduan bantuan dan kabin pintar.

Tepat pilihan laluan teknologi “tidak kompromi” ini, membolehkan Yujin membina kelebihan persaingan berbeza dalam laluan truk ringan tenaga baharu. Apabila industri masih bimbang mengenai laluan “ubah suai minyak kepada elektrik”, Yujin telah menggunakan kadar penetrasi tenaga baharu 67%, dan kadar pertumbuhan hampir berganda, memberikan jawapan pasaran elektrik tulen.

Lebih daripada Van Ringan dan Truk Ringan

Van ringan memimpin senarai, truk ringan menembusi, tetapi laporan Kenderaan Komersial SA jauh lebih daripada ini.

Mei tahun ini, penjualan keseluruhan Kenderaan Komersial SAIC mencapai 27,509 unit, meningkat 41%, kadar pertumbuhan ini ialah 3.3 kali ganda kadar pertumbuhan industri kenderaan komersial 12.5% pada tempoh yang sama. Di mana tenaga baharu dan pasaran luar negara menunjukkan prestasi cemerlang: penjualan tunggal kenderaan tenaga baharu 11,476 unit, meningkat besar 143% berbanding tahun lalu; penjualan pasaran luar negara 12,392 unit, meningkat 56%, kedua-dua sektor sekali gus mencatatkan puncak bulanan baharu. Di sebalik表现 pasaran “memimpin semua garis” ini, ialah tenaga pemacu pertumbuhan tenaga baharu dan globalisasi yang bekerjasama.

Lihat dahulu tenaga baharu. Januari hingga Mei tahun ini, kadar penetrasi kenderaan komersial tenaga baharu domestik ialah 28.2%, manakala kadar penetrasi tenaga baharu keseluruhan lima jenama Maxus, Yujin, Iveco, Hongyan, Sunwin di bawah Kenderaan Komersial SAIC telah mencapai 35%, lebih tinggi 7 peratus titik daripada tahap purata industri. Kemajuan elektrik masing-masing jenama ada fokus masing-masing: Sunwin Bus telah terlebih dahulu selesai 100% transformasi tenaga baharu, kadar penjualan tenaga baharu truk ringan Yujin mencapai 67%, kadar penetrasi tunggal kenderaan tenaga baharu pasaran domestik jenama Maxus lebih kerap kali melebihi 50%.

Pada peringkat teknikal, Kenderaan Komersial SAIC telah menyelesaikan pelan laluan penuh bahan api, elektrik tulen, hibrid plug-in, range extender, bergantung pada arkitek komersial elektrik super Hongtu 2.0, platform pikap Xingzhan, dan lain-lain teknologi teras direka sendiri sebagai asas, ditambah dengan pengikatan mendalam dengan CATL “penyelidikan teknologi bersama, pembinaan ekologi bersama, kemajuan global bersama”, bersama-sama membina matriks produk tenaga baharu dengan keselamatan tinggi, julat jauh, keupayaan menyesuaikan yang kuat. Gabungan ini merangkumi pelan laluan penuh tenaga, teknologi teras direka sendiri, ditambah dengan perpaduan mendalam rantaian bekalan utama, membentuk halangan persaingan yang sukar diulang dalam jangka pendek oleh pesaing.

Lihat pula globalisasi. Mei ini, penjualan luar negara Kenderaan Komersial SAIC mencapai 12,392 unit, meningkat 56% berbanding tahun lalu. Dalam pasaran khusus, Maxus menyampaikan eDeliver 5 kepada DHL, gigant logistik antarabangsa di Singapura, kereta ini juga menjadi kenderaan ke-100,000,009 pengguna Kumpulan SAIC; dalam pasaran Australia dan Chile, Maxus T70 belum rasmi dilancarkan, jumlah pesanan telah melebihi 800 unit.

Tetapi lebih menarik daripada angka jualan, ialah peningkatan strategik model keluar laut. Kenderaan Komersial SAIC telah terlebih dahulu keluar daripada laluan tradisional eksport produk tunggal, beralih ke fasa baru pelan globalisasi berasaskan sistem, operasi tempatan mendalam, penyampaian penyelesaian komersial semua skenario, daripada semata-mata “jual produk” ke arah “membina ekologi”, menggunakan logik kerjasama simbiosis jangka panjang untuk menggantikan pemikiran transaksi jangka pendek.

Berdiri pada Mei 2026 melihat ke belakang, laporan Kenderaan Komersial SAIC yang memimpin semua garis ini, membuktikan kepada industri apa yang dinamakan “pertumbuhan lawan arus” — van ringan menang juara tiga indeks, truk ringan mencapai kadar pertumbuhan kuda hitam, transformasi tenaga baharu memimpin berterusan, pelan globalisasi dipercepatkan, dalam laluan-laluan ini, Kenderaan Komersial SAIC tidak mempunyai kelemahan ketara.

Dalam latar belakang industri beralih sepenuhnya daripada persaingan pertambahan kepada pertaruhan simpanan,表现 Kenderaan Komersial SAIC juga mengesahkan satu kebenaran: pemimpin sebenar, bukan dalam keadaan baik ikut aliran naik, tetapi dalam kitaran tekanan industri, dengan kelebihan综合 berasaskan sistem terus memperlebar posisi memimpin, menjadi contoh rujukan untuk pembangunan berkualiti tinggi industri kenderaan komersial dalam era persaingan simpanan.

Berdasarkan data rasmi, Mei 2026, jualan global Biru Gelap Automotive ialah 33,243 unit, peningkatan year-on-year 30%, telah stabil selama 3 bulan berturut-turut dalam kelab "jualan bulanan lebih 30,000". Jualan kumulatif Januari-Mei ialah 130,531 unit, peningkatan year-on-year 15%, jumlah penghantaran global telah melebihi 850,000 unit.

Hanya beberapa bulan lepas, Biru Gelap masih diselimuti bayang-bayang penurunan jualan dan kerugian untung, malah dipersoalkan sama ada ia boleh bertahan dalam pasaran "persaingan sengit" yang semakin meningkat. Dari dicemuh sehingga jualan bulanan berterusan melebihi 30,000, apakah yang membolehkan Biru Gelap menyelesaikan pembalikan keadaan ini?

Di Pinggir Tebing "Kelab 30,000"

Hanya beberapa bulan lepas, Biru Gelap masih menjadi contoh tipikal yang diselimuti suara pesimis.

Suku pertama 2026, jualan Biru Gelap menurun year-on-year lebih 17%, penghantaran dua bulan awal berterusan menghadapi tekanan, penghantaran bulan Januari menurun secara bulan, penghantaran bulan Februari bahkan tidak secara langsung mengumumkan jualan keseluruhan sistem.

Perbandingan melintang kelihatan lebih memalukan—pada masa yang sama Li, Nio, dan Aito mengekalkan pertumbuhan positif, malah jenama saudara dalam sistem Changan Qiyuan juga menunjukkan keputusan 18,300 unit pada bulan Februari, peningkatan secara bulan 96.3%, ketertinggalan Biru Gelap kelihatan amat menyedihkan.

Bukan sahaja jualan yang lebih sukar, malah situasi keuntungan. Sepanjang tahun 2025, Biru Gelap Automotive rugi 899 juta yuan, kerugian kumulatif hampir empat tahun melebihi 8 bilion yuan; Avatr pada masa yang sama rugi bersih kira-kira 2.95 bilion yuan, kerugian kumulatif dari 2022 hingga separuh pertama 2025 sudah melebihi 11.3 bilion yuan.

Dua "penyedut wang" ini menarik ibu syarikat Changan Automotive ke arah "pendapatan naik untung tak naik"—pendapatan 2025 sedikit naik year-on-year, keuntungan bersih syarikat induk tetapi menurun 44.34% year-on-year; keuntungan bersih suku pertama 2026 bahkan turun mendadak 74.09% year-on-year.

Lebih membimbangkan ialah perpecahan dalam jenama. Biru Gelap dan Qiyuan membentuk persaingan langsung dalam julat harga 110,000 hingga 150,000 yuan, kedua-duanya bersumber dari Platform Teknologi EPA Changan, Qiyuan A06 dan Biru Gelap L06 pelancaran hanya berbeza 8 hari, harga mulaan tetapi rendah hampir 30,000 yuan.

Sumber gambar: Biru Gelap

Rancangan Changan adalah melalui penempatan berbeza untuk mencapai liputan pasaran penuh, Qiyuan memfokus pengguna keluarga, dengan cas pantas 800V nilai tinggi masuk; Biru Gelap menyasarkan kumpulan pengguna muda, menekankan reka bentuk sukan dan elemen unik seperti pintu tanpa bingkai. Tetapi reaksi pasaran tidak menanggung: dalam mata pengguna, "dua jenis mi" yang menambah perasa berbeza dalam periuk yang sama, sukar dianggap sebagai sistem hidangan yang berbeza.

Perumpamaan Pengerusi Changan Zhu Huarong—"mi kacang dan mi daging tidak menolak", kelihatan idealistik di hadapan data jualan yang kejam. Apabila perang harga industri telah menurunkan kadar untung keseluruhan industri automotif hingga 3.2%, sebarang salah penggunaan sumber jenama anak atau perebutan dalaman, boleh menjadi jerami terakhir yang menindih kumpulan. Biru Gelap sedang berdiri di pinggir tebing sedemikian.

Apa yang membolehkan pembalikan keadaan berlawan angin

Titik perubahan berlaku pada Mac 2026. Biru Gelap dengan 31,742 unit, peningkatan secara bulan 87.8% keputusan dengan cepat memintas situasi, dua bulan kemudian terus mengekalkan ambang lebih 30,000. Pembalikan serangan ini utamanya didorong oleh tiga pembolehubah.

Pembolehubah paling utama ialah Biru Gelap S05. SUV kompak ini menemui titik keseimbangan yang tepat antara harga dan konfigurasi. Julang CLTC 620km, setiap model piawai super cas 3C, disusun sel bateri CATL, serentak dengan wheelbase 2880mm panjang mencapai ruang penumpang hampir SUV sederhana, versi elektrik tulen juga mempunyai 159L ruang simpanan depan terunggul kelas.

Sumber gambar: Biru Gelap

Dalam medan utama pertarungan sengit 100,000 hingga 150,000 yuan, S05 dengan reka bentuk cantik rupa pintu tanpa bingkai menarik pengguna muda, jualan global April 17,269 unit, peningkatan year-on-year 96.1%, jualan purata bulanan sejak pelancaran melebihi 10,000, jualan kumulatif melebihi 200,000 unit.

Bagi "jual satu rugi satu" industri, satu produk jualan tinggi yang benar-benar diterima pasaran, sekurang-kurangnya bermaksud kerugian semakin mengecil, Biru Gelap 2025 kurang rugi lebih 50% year-on-year, sumbangan skala S05 tanpa doubt adalah faktor kunci.

Kececerdasan buatan adalah kad kedua yang diperoleh Biru Gelap. 13 Jun 2026, Biru Gelap S07 versi tambah jangkauan baharu dilancarkan, harga jualan 15.99 ribu yuan mula, dilengkapi Sistem Pemanduan Cerdik Huawei Qiankun ADS Pro, untuk pertama kali menurunkan pemanduan cerdas peringkat tinggi ke kelompok harga ini.

Sistem ini merangkumi NOA untuk semua senario bandar dan lebuh raya, dilengkapi 27 pelan pengesanan sensor, kecekapan bahan api per 100km apabila bateri rendah rendah 3.8L, julang elektrik tulen CLTC setinggi 300 km.

Pilihan Biru Gelap sangat jelas: dalam pasaran di mana pemanduan terbantu cerdas menjadi pembolehubah sebenar keputusan pembelian, terus menggunakan sokongan kepercayaan Huawei dua perkataan menghantar masuk mindset pengguna. Berkat versi yang dipasang LiDAR Huawei terus popular, Biru Gelap S07 jualan kumulatif sejak pelancaran sudah melebihi 300,000 unit.

Sumber gambar: Biru Gelap

Jalan ketiga ialah penembusan berganda saluran dan luar negara. April, Biru Gelap dan JD mencapai kerjasama strategik, Biru Gelap L06 versi tambah jangkauan menjadi "Kereta Baik Negara 2.0" jualan eksklusif JD. Pengguna di JD APP boleh satu butang lengkap melihat kereta, tempahan, susun order, pembayaran keseluruhan proses, menikmati perkhidmatan uji jalan mendalam di tempat 120 minit, dengan bantuan JD berjuta pengguna流量 dan sistem e-perdagangan matang, dengan cepat memperluas jangkauan jenama, mengurangkan kos mendapatkan pelanggan.

Biru Gelap L06 versi tambah jangkauan julang elektrik tulen 245km, julang gabungan 1505km, di JD jualan eksklusif selepas itu dengan cepat naik volume, April order bulanan tunggal memecah 10,000 unit, jualan sebenar 5,189 unit, dua bulan berterusan stabil lebih 5,000 unit.

Pasaran luar negara menyediakan ruang imaginasi lebih besar. Januari-Mei jualan kumulatif luar negara Biru Gelap 28,704 unit, peningkatan year-on-year 167%. Model utama Biru Gelap S05 di Eropah harga 38,990 hingga 44,990 Euro, masuk 66 negara dan wilayah Eropah, Asia Tenggara, versi stereng kanan telah bermula pengeluaran di loji Rayong Thailand, malah diperkenalkan ke Pakistan sebagai SUV tambah jangkauan elektrik pertama tempatan dirakitan. Di beberapa pasaran luar negara, jualan Biru Gelap menunggu tempat teratas, menjadi daya tumbuh jangka panjang jenama.

Berbanding situasi kebimbangan awal tahun, Biru Gelap kini telah berdiri teguh di kelab "30,000+". Namun, ujian sebenar baru bermula—bagaimana elakkan situasi "jual banyak rugi sedikit tetapi masih rugi", bagaimana dalam penyatuan Avatr dalam sistem Changan masing-masing mencari kedudukan, perlu berikan jawapan pada peringkat pertumbuhan seterusnya. Biarkan produk bercakap, jualan menyahut tuduhan, Biru Gelap hanya selesai langkah pertama.

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北京越野打造了行业领先的“三擎四驱六模HEV混动架构”，并率先应用于BJ30旅行家，成为中国方盒子SUV品类首款HEV混动车型。三擎动力是一台41%热效率混动专用发动机、前驱动电机和后驱动电机，分别擅长长距离节能、实时补能与瞬时爆发；智能四驱响应速度达30毫秒，0.5秒即可爆发峰值扭矩。六大模式可自动选择最优工作方式，动力始终处于最佳状态。配合能量中锁、四轮电子限滑及智电ATS全地形控制系统，轻松应对泥地、沙地等场景。

“超大”是出行的从容。

BJ30旅行家三排七座布局，拥有2820毫米超长轴距、66%的超高得房率，以及1496升超大后备箱，后排纯平放倒秒变1.92米大床。B级方盒子超宽第三排空间，让1.8米成年人乘坐依然宽敞。全车38处储物空间，随身物品都有专属位置。全家出行自由，每个人都不将就。

能耗方面，BJ30旅行家实现了省钱、省时、省心。据悉，近期来自南非、印尼、阿联酋、波兰、墨西哥的五国汽车博主，实测国产SUV的油耗，BJ30旅行家在每个国家都跑出百公里不超5升的成绩，一箱油续航超1000多公里。无需找充电桩，加油即走，每年节省数十小时补能时间。同时，首任车主享整车终身质保，无高压电池包安全隐患，保养简便且配件充足，让每一次出发都无后顾之忧。

值此十五万台下线之际，北京越野推出全新版型——BJ30旅行家高光版，在“超野、超大、超省”的基础之上，实现颜值、性能和体验全面跃升。新车采用经典方盒子造型，硬朗气场与精致线条完美融，独有的五阙星环贯穿灯组，醒目帅气；全套电感潮改套件、专属星环轮毂，前后同色运动保险杠，尽显热爱与洒脱；全新橙色内饰和金属纹理饰板勾勒层次与品质，凸显温润底蕴。不同年龄段的用户都能在这台车上寻得热爱、遇见高光。

性能方面，BJ30旅行家高光版换装高性能、长寿命的专用AGM电瓶，循环寿命达普通电瓶的3倍；搭载保时捷同款涡轮增压技术，整车充电效率达99%；后电机功率从55千瓦提升至70千瓦，匝道汇入、路口起步、紧急避让，都能获得及时响应，给你坚守路权的底气。

相比普通SUV，BJ30旅行家车身更高，视野更开阔，还有座椅加热、通风、方向盘加热等功能，贴心舒适。系统可感应雨滴，自动关窗。64色氛围灯能随音乐节奏律动，给你独享舒缓情绪的空间。

BJ30旅行家高光版让你越野生活与城市通勤兼得，用一台车的从容，装下生活的两面，把每一个平凡的日常，都过高光时刻。

最后要强调的是，为回馈十五万车主的相伴与热爱，北京越野推出“3万超级置换政策”，置换用户和新购用户都可以享受。在3万元超级置换政策之上，北京越野还带来五重尊享礼遇，限时下订即可享受：

第一重，质保礼：赠送价值6000元整车终身质保（限首任非营运车主）；

第二重，金融礼：0首付等多种金融产品可选；

第三重，呼朋礼：老客户转介绍成交，奖励至高800元京东卡；

第四重，升级礼：全系终身OTA免费升级；

第五重，流量礼：基础流量终身免费，娱乐流量2年免费且不限量。

此外，正值2026世界杯开幕之际，BJ30旅行家高光版还限时开启“燃情世界杯，高光赢大奖”活动：在全国任意授权门店购车，即可获得竞猜资格，精准命中世界杯冠军和决赛比分，再享5万购车补贴。

十五万热爱，高光而来。作为越野世家的最新作品，BJ30旅行家高光版以极致产品力与诚意价格，让每一份热爱都不被辜负，让每一次出发都闪闪发光；BJ40增程长续航版则以“可城可野极安全”的硬核实力，陪伴用户奔赴更广阔的天地。

毫无疑问，未来北京越野将继续与车主并肩同行，奔赴下一程山川湖海，共赴每一个高光时刻。

喺重慶車展開幕期間，長安馬自達 N8 館展台人氣唔低。展台主題係「依然馬自達」，陣容涵蓋 EZ-6、EZ-60、EZ-60 馬年版以及經典跑車 MX-5。喺合資品牌普遍承受壓力嘅背景下，長安馬自達今次展示嘅，唔止係幾款車，而係一組需要外界仔細檢視嘅數字同資歷。

EZ-60 嘅銷售數字係今次展台最硬嘅一塊底氣。呢款中型 SUV 已經連續 7 個月奪得合資新能源中型 SUV 銷售冠軍，競爭對手唔止係其他合資品牌，仲包括價格下調、堆砌配置嘅一批國產車型。喺呢個區間守住 7 個月，說明產品喺目標客群入面有穩定嘅接受度。配合呢個數字嘅，係另一組數據：2026 年第一季，長安馬自達新能源車型銷量佔比已突破 47%，全年目標直指 70%。對於一家合資車企嚟講，呢個比例並唔多見。

全球認證係今次長安馬自達反覆強調嘅另一張牌。EZ-6 同 EZ-60 而家已同時獲得歐盟、英國、澳大利亞三大市場整車認證，官方指係國內首家同時拿下呢三項認證嘅合資新能源車企。歐盟整車認證涉及碰撞安全、電磁兼容等多項獨立測試，唔係單靠材料申報就能通過，拿到呢個資質意味著產品經過咗第三方機構嘅實質性核查。5 月底，超過 80 位嚟自歐洲、澳洲、泰國嘅海外經銷商專程飛嚟南京工廠實地考察，對工藝同品控畀出正面評價。經銷商要真金白銀進貨，呢種實地考察嘅分量，同品牌自說自話嘅性質唔同。

車展現場有個細節值得單獨講。馬自達車主、賽車手紀浩講咗佢參賽嘅經歷：駕駛一輛原廠未改裝嘅純電 EZ-60，參加中國新能源汽車拉力錦標賽，6 日 910 公里，從 27 個品牌、100 台參賽車中殺出，奪得場地賽 SUV 組冠軍、拉力賽總成績亞軍。「原廠未改裝」呢個前提決定咗呢個成績嘅參考價值——佢檢驗嘅係出廠狀態下嘅整車能力，而唔係改裝後嘅競技水平。

設計層面，EZ-6 今年奪得「2026 世界年度設計車」大獎，係首個拿到呢個獎項嘅中國合資新能源車型，亦係馬自達繼 2016 年 MX-5、2020 年 MAZDA3 之後第三次摘得呢項殊榮。EZ-60 則已累計奪得 8 項國際頂級設計獎項。呢類獎項嘅評審機構獨立於車企之外，評委嚟自全球各地，有一定嘅行業參照意義。

購車端，618 期間長安馬自達推出嘅優惠力度喺同級合資產品入面亦處於較高水平。喺國家以舊換新補貼（至高 2 萬元）基礎上疊加 1.7 萬元廠補，購指定車型仲贈送價值 7999 元配件套裝，另有 0 首付、5 年低息金融政策可選，年均費率 1.99%。EZ-60 馬年版增程版官方指導價 13.99 萬元，疊加補貼後落地價格進一步壓低。

合資品牌轉型新能源，能同時拿出全球認證、獨立設計大獎、未改裝量產車賽場成績呢幾項第三方背書嘅，目前屈指可數。長安馬自達冇行追熱點、堆配置嘅路子，而係選擇用更慢、成本更高嘅方式把品質送去第三方驗證。呢條路行唔行得通，接下來嘅銷售數據同出口進展會逐漸畀出答案。

Recently, at the "2026 China Enterprises Global Influence Dialogue" gala hosted by Jiemian Cailian Press under the guidance of Shanghai United Media Group, the "2026 China Enterprises Global Influence Report" was officially released. SAIC Group won the two major awards of "Top 100 Most Globally Influential Chinese Enterprises" and "Top 10 in the Complete Vehicle Industry", and the company's overseas business strength and international brand reputation were recognized by authoritative institutions.

This China Enterprises Global Influence evaluation is an authoritative certification in the field of domestic corporate globalization. The evaluation conducts a systematic and quantifiable panoramic assessment of enterprises based on three dimensions: product popularity, image recognition, and local contribution, from aspects such as overseas business strength, international brand reputation, and overseas social responsibility performance. It aims to objectively evaluate the global influence of Chinese enterprises, set benchmarks, share experiences, and lead the direction. SAIC Group won two major awards due to its deep local cultivation and multi-point breakthroughs in overseas markets, as well as the global adaptability capability of diversified technologies.

Since the beginning of this year, SAIC Group's overseas business has continued to accelerate. In May, SAIC's overseas sales reached 130,000 vehicles, with cumulative sales of 589,000 vehicles from January to May, a year-on-year increase of 45.9%. With the trend of technology going global, value chain going global, and ecosystem co-creation, SAIC is driving Chinese brands to accelerate into the global market with a fusion strategy of "global layout + local cultivation".

Deep Local Cultivation, Multi-point Breakthrough

SAIC's deep localization cultivation in different regional markets has borne fruit. With multi-brand, multi-regional, and multi-category synergy, it has laid a solid foundation for the high-quality development of the group's overseas business.

In Europe, the cumulative sales of SAIC MG have surpassed one million vehicles, becoming the first Chinese car brand to reach this milestone. MG continues to lead this year, with cumulative sales of 150,000 vehicles from January to May, a year-on-year increase of 20%, remaining the number one Chinese car brand. In May, MG's direct operation system was established in Belgium, Luxembourg, and Switzerland, accelerating the consolidation of overseas regional markets. In the UK market, MG was particularly outstanding, remaining the sales champion of Chinese brands and ranking steadily in the top six, with May sales reaching 7,463 vehicles, a year-on-year increase of 13%. MG HS PHEV was ranked first by the British gold-medal automotive media "Auto Express", and its product technical strength has been highly recognized.

In multiple markets globally, SAIC also sees multi-point blossoming. During the Bangkok International Motor Show in Thailand, MG secured 10,537 orders, with sales surpassing Japanese brands such as Honda, Mazda, Suzuki, and Nissan. In Australia and New Zealand, MG3 and MG4 ranked first and third in the CAR-B sub-segment market with market shares of 21.1% and 12.8% respectively. In Chile, MG ZS took the sales champion of the local SUV market.

The pace of other SAIC brands going overseas is also accelerating. In May, SAIC Maxus overseas sales reached 12,392 vehicles, a year-on-year increase of 56%, among which light commercial vehicles maintained the first place in market share in the Singapore market. SAIC-GM-Wuling overseas sales in May reached 30,090 vehicles, breaking 30,000 vehicles for two consecutive months. In the high-end new energy field, IM Motors is accelerating its global layout and has achieved full coverage of the five continents. With excellent driving control, intelligent technology, and three-electric strength, it has won a warm response in the overseas market. Facing different regional markets, multiple brands under SAIC are advancing together, with richer product combinations and operational capabilities closer to local needs, continuously improving global market competitiveness.

Diversified Technology, Global Adaptation

Taking intelligent electric technology as a breakthrough point, SAIC is accelerating the promotion of technology going global. In March this year, SAIC MG held a Technology Day in Frankfurt, Germany, highlighting two core technologies: SolidCore semi-solid-state battery and Hybrid+ hybrid. The semi-solid-state battery responds to European users' concerns about safety and low-temperature range through electrolyte form innovation; Hybrid+ hybrid power balances low fuel consumption with high performance, winning positive feedback from local users and media. Currently, the MG Hybrid+ family's overseas monthly sales have exceeded 20,000 vehicles, becoming a new business card of Chinese Intelligent Manufacturing.

There is both "going out" and "bringing in". In late April, IM Motors held a "2026 Overseas Strategy Launch" event during the Beijing Auto Show, inviting nearly 200 overseas guests to China, and released the IM FUSION NOVA core technology architecture. This architecture integrates the full-line Lingxi digital chassis, IM AD ZETA intelligent driving large model, and Intelligent Cockpit Qianwen large model. With mature domestic leading technology as the cornerstone, it builds a technical blueprint for overseas intelligent product iteration and travel ecosystem development.

In the commercial vehicle sector, SAIC is also promoting the export of Chinese Intelligent Manufacturing standards. In April this year, SAIC Commercial Vehicle released a new overseas strategy, building an integrated development system around full-category resources, and established the "Global Modification Ecosystem Alliance" with global partners to extend business from product supply to standard co-construction, scenario co-creation, and ecosystem synergy. The alliance will integrate high-quality global modification resources, provide customized solutions for logistics, passenger transport, and other scenario needs in different markets, and help Chinese commercial vehicle standards and services go global.

From the export of high-end intelligent new energy products to the systematic development of commercial vehicles, and then to the localization synergy of the industrial chain, SAIC is transforming the group's systemic capabilities into service capabilities and growth momentum in overseas markets. Relying on global capabilities in R&D, marketing, logistics, parts, manufacturing, finance, and services, SAIC continues to improve the overseas full-chain operation system and strengthen the competitive moat of the "Global Brand".

Looking to the future, SAIC Group will continue to focus on intelligence, electrification, and globalization directions, enhancing product charm, technological strength, and global management capabilities. With more competitive products and higher quality services, it will polish the business card of Chinese Intelligent Manufacturing going global and meet the quality travel needs of global users.

On June 12, the BJ30 Traveller 150,000 unit off-line ceremony with the theme of “150,000 Loves, Arriving in Highlight”, and the launch event for the all-new Highlight Edition model were successfully held at the BAIC Zhuzhou Super Factory.

In light of the current domestic automotive market environment, light off-road SUVs are becoming a hot choice in the family car sector. Consumers no longer only value urban commuting capabilities but also hope the vehicle can cater to short-term outdoor travel needs. In the past, models with professional off-road attributes were often priced too high to enter ordinary families. However, BJ30 Traveller quickly gained market recognition relying on its affordable pricing, mature hybrid technology, and balanced comprehensive strength. This new model launch, combined with high replacement subsidies and multiple purchase benefits, further lowers the entry threshold for light off-road models, allowing "off-road equality" to gradually move from concept to reality.

Zhang Guofu, Vice President of BAIC Group and Chairman of Beijing Off-Road, stated at the event that BJ30 Traveller is the product in China's light off-road SUV sector that achieved 150,000 sales units the fastest. The 150,000 unit market achievement is recognition from global consumers of the model's quality, representing phased results in the development of domestic hybrid technology and also highlighting the comprehensive strength of Chinese automotive manufacturing.

Three Core Advantages Building Comprehensive Product Power for the Model

Relying on over 60 years of professional off-road technology accumulation from Beijing Off-Road, BJ30 Traveller has built three core characteristics around power, space, and usage costs, forming differentiated competitive advantages.

In terms of power and passability, the vehicle is equipped with an industry-leading triple-motor four-wheel drive six-mode HEV hybrid system, and is also the first box-style SUV in the country to adopt such a hybrid architecture. The entire system consists of a hybrid dedicated engine with 41% thermal efficiency and front and rear dual drive motors. The engine is responsible for energy saving during long-distance travel, and the dual motors are responsible for real-time energy replenishment and instantaneous power output respectively. The vehicle's intelligent four-wheel drive system responds in only 30 milliseconds and can release peak torque in 0.5 seconds. Six working modes can automatically switch according to road conditions, always keeping the power system in the optimal operating state. In addition, the vehicle is equipped with an energy center lock, four-wheel electronic limited slip mechanism, as well as Intelligent Electronic AT

S All-Terrain Control System, capable of handling complex outdoor road conditions such as sand and mud with ease.

Space performance is the core highlight of family vehicles. BJ30 Traveller adopts a three-row seven-seat layout, with a vehicle wheelbase reaching 2820 mm and space utilization reaching 66%. The vehicle's standard trunk volume is 1496 liters. After the rear seats are fully folded flat, it can form a flat space with a length of 1.92 meters. Even for passengers 1.8 meters tall, sitting in the third row allows ample activity space. The entire vehicle is equipped with 38 storage points, capable of properly storing everyone's belongings, fully meeting the storage needs for multi-member family travel.

In terms of ownership economy, this model has realized peace of mind for the entire process of purchasing, using, and maintaining the vehicle. Previously, automotive bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—jointly conducted actual tests. The vehicle maintained an overall fuel consumption within 5 liters per 100 kilometers under different regional road conditions, and the range with a full tank could exceed 1,000 kilometers. As an HEV hybrid model, the vehicle does not need to rely on charging piles and can be used normally by refueling, greatly saving energy replenishment time. At the same time, the first owner can enjoy lifetime warranty for the whole vehicle. This vehicle has no safety concerns brought by high-voltage battery packs, the maintenance process later is simple, parts supply is sufficient, further reducing long-term ownership costs.

All-New Highlight Edition Debut, Three Dimensions Fully Upgraded

Relying on the solid product foundation of the current model, BJ30 Traveller Highlight Edition has completed all-around optimization, achieving advancements in appearance, power performance, and driving experience to adapt to more users' vehicle usage needs.

In terms of appearance design, the new car continues the classic box-style body shape, with tough body lines combined with exquisite detail design, balancing ruggedness and fashion. The iconic five-arc star-ring through-type lighting group has a high recognition. The vehicle is equipped with a full set of trendy modification kits, exclusive star-ring style wheels, and same-color front and rear sport bumpers, creating a stronger sports atmosphere. The interior adds an orange trim color, paired with metal texture panels, further enhancing the cabin quality, catering to the aesthetic preferences of consumers of different ages.

Power configuration has received targeted strengthening. The new car is equipped with a dedicated AGM battery with a longer service life, and the cycle usage count is three times that of a regular battery. The vehicle adopts turbocharging technology originating from Porsche, with the whole vehicle charging efficiency reaching 99%. The rear drive motor power has been increased from 55 kW to 70 kW. In scenarios such as starting at intersections, merging on ramps, and emergency avoidance, power response is faster, and driving safety is improved.

Driving and riding comfort has been further optimized. The body height brings an open driving view. The vehicle is equipped with seat heating, seat ventilation, and steering wheel heating functions to cope with travel in different seasons. The vehicle is equipped with a rainfall sensing system, which can automatically close the windows when it rains; 64-color ambient lighting can change with the music rhythm, creating a comfortable and relaxed atmosphere inside the car, turning the cabin into a mobile leisure space.

Multiple Purchase Benefits Lower User Entry Threshold

In order to give back to the support of the vast number of consumers, the official launched five limited-time purchase benefits based on a 30,000 Yuan replacement subsidy, which both new and old users can participate in. The first is a warranty benefit, the first non-operating owner can be gifted a lifetime warranty for the whole vehicle worth 6,000 Yuan; The second is a financial plan, providing multiple purchase choices such as zero down payment to alleviate financial pressure; The third is a referral reward for old customers, when an old owner introduces a new user to successfully purchase a vehicle, they can get up to 800 Yuan JD.com shopping card; The fourth is system upgrade rights, the vehicle can enjoy lifetime free OTA upgrade; The fifth is traffic service, the vehicle's basic traffic is free for life, entertainment traffic enjoys a two-year unlimited usage policy.

Combined with the World Cup event node, the brand simultaneously launched the "Passionate World Cup, Win Big Prize in Highlight" activity. Consumers who complete vehicle purchase at any authorized store nationwide can get event betting qualification. If the World Cup champion team and final score are predicted accurately, an additional 50,000 Yuan purchase subsidy can be enjoyed.

Real Vehicle Disassembly + Factory Visit, Dual Verification of Vehicle Quality

The most concerned segment of this event is the CCTV Finance-led 150,000-kilometer real vehicle disassembly live stream. The 150,000-kilometer driving mileage is basically equivalent to nearly 10 years of car usage for an ordinary family, with high reference value. The disassembly results show that the vehicle engine turbine carbon deposit is extremely low, power output remains stable; the transmission case has no leakage problems, internal gear wear is extremely low; the battery pack has no swelling, fluid leakage, performance attenuation, and other phenomena. The vehicle subframe, suspension arms, and other chassis parts have no rust or oil seepage, and the overall state is not much different from a new car, which is enough to prove the solid materials and excellent durability of mechanical components.

The live stream camera also entered the BAIC Zhuzhou Super Factory to reveal the high-quality production source of the vehicle. The factory welding workshop adopts fully automated robot operation, and the glue coating precision error is controlled within the range of hair thickness, effectively improving the body structure strength; more than 5,000 tons of large stamping equipment completes the body panel one-piece molding, ensuring the body lines are neat and the structure is balanced. The painting workshop uses environmental-friendly water-based paint, the emission of harmful substances inside the car has decreased significantly, the new car odor is weak, and at the same time the paint surface has excellent sun protection and anti-corrosion capabilities. The factory sets quality control checkpoints at every production process, ensuring the quality consistency of every off-line vehicle from the production end.

Market Summary and Brand Outlook

Overall, BJ30 Traveller relies on three major advantages of hybrid technology, large space, and low fuel consumption to precisely cut into the home light off-road niche market. The 150,000 unit sales achievement is the market's direct recognition of product power. The launch of the Highlight Edition, on the original basis, fills in detail configurations, superimposes high replacement subsidies and multiple rights, and further improves the cost-performance ratio of the model.

For ordinary family users, this model can not only meet daily urban commuting but also handle scenarios such as weekend short-distance off-roading and long-distance self-driving, with the multi-use attribute being very prominent. Looking at Beijing Off-Road's overall product matrix, BJ30 Traveller focuses on the affordable home light off-road market, BJ40 Extended Range Long Endurance Edition is aimed at professional off-road enthusiasts, different models form complements, covering multi-level consumption needs.

In the future, Beijing Off-Road will continue to rely on its own off-road technology heritage, continuously optimize the product matrix, polish product details, and accompany users to explore diverse travel life with high cost-performance and high-reliability models.

Coinciding with the official opening of the 2026 Chongqing International Auto Show, the mountain city car market welcomed an annual major event. Deep Blue Auto made a high-profile debut with the theme "Full Charge On, Global Home". All star models appeared together, and stall popularity remained high since the exhibition began. The most market-attended aspect of this exhibition was the launch of the new Deep Blue S07 Huawei Qiankun Laser Range-Extended Model. Brand Intelligence Experience Officer Ming Dao also visited the scene personally to witness the official arrival of this new car alongside the media and audiences on site. Combining on-site experience and sorting out the product and brand context, it is not hard to see that this new car is not simply a model supplement, but another implementation of Deep Blue Auto's "Intelligence Equity + Electrification Equity" concept, which also brings a new competitive landscape to the 150,000-level home SUV market.

The newly launched Deep Blue S07 Huawei Qiankun Laser Range-Extended model this time launched 230Max+, 230Ultra, and 300Ultra three versions in total. The official limited-time discount price range is 154,900 yuan to 171,900 yuan. Meanwhile, users who place orders can also enjoy eight exclusive gift packages, showing great sincerity. In the current new energy market, high-end laser intelligent driving is often the exclusive configuration of 300,000-level models. But Deep Blue this time directly broke the industry's inherent pricing logic, bringing SUVs equipped with Huawei Qiankun Laser solutions to the 150,000 mainstream price point. This is also the first model in the same level to land this intelligent system. The new car comes standard with Huawei Qiankun ADS 4 Pro Enhanced version. The whole sensing system consists of 1 LiDAR, 3 4D mmWave radars, 11 HD cameras paired with 12 ultrasonic radars, totaling 27 sensors working together. No need to worry about obscure hardware parameters. In daily car use, it means roundabout passing, unprotected left turns, narrow road overtaking, and other high-frequency scenarios, where the vehicle can achieve intelligent response. Active safety and assisted driving capabilities achieve high-end experience for the masses, which is also the most intuitive embodiment of "Intelligence Equity".

On the power and range level, Deep Blue previously built a reputation with "Super Range-Extended". The new Deep Blue S07 has also completed technology iteration, entering the Super Range-Extended 2.0 era. This power system controls fuel consumption at 3.8L per 100km under low battery conditions. For users who often travel long distances or cross-city, vehicle use costs can be effectively controlled. At the same time, the vehicle supports 3C super charging, where replenishing energy in a short time can restore full battery, adapting to fast-paced urban car use needs. In terms of range performance, the new car's CLTC pure electric range reaches up to 300 km, and comprehensive range even exceeds 1,385 km, thoroughly dispelling range anxiety for long-distance travel.

The chassis part is also a plus point for the whole vehicle. All series are equipped with FSD+HRS variable adaptive suspension rare in the same class. In actual driving, it can be obviously felt that when braking, turning, or driving on bumpy roads, the body attitude always remains stable, balancing the comfort of urban commuting and the stability of complex road conditions. Comprehensive intelligent, range, chassis, cockpit and other aspects performance show that this car gathers multiple core advantages in one body, aiming at the mainstream home SUV market, where the quality-price advantage is very prominent.

In addition to the heavy new car Deep Blue S07, Deep Blue brought six all-star models at this Chongqing Auto Show. The complete product matrix covers multiple sub-fields from entry-level commuting, home commuting, sports sedan to flagship SUV and hard-core off-road. The price range also extends from the 100,000 level to the 300,000 level, showing enough to see the brand's confidence in cultivating the market. Among them, Deep Blue S05 is the main model going global, with a CLTC range of 620 km, paired with CATL cells and 3C super charge technology. It has currently been sold to more than 70 countries and regions globally, with global cumulative sales breaking 220,000 units. It also won international honors such as the German iF Design Award and Thailand Annual Car Award. This May, it even topped the pure electric compact SUV sales list, winning monthly three consecutive championships, showing its market recognition.

Deep Blue L06 focusing on driving control is equipped with magnetorheological suspension same as high-end models, focusing on sports sedan positioning, accurately grasping young consumer needs. It took the monthly sales champion in the 130,000 - 200,000 new energy medium-sized car market. Deep Blue L07 is more biased towards home comfort and intelligent experience, meeting the needs of users pursuing quality travel. Deep Blue S09 positioning flagship large six-seat SUV balances family travel and business reception, where chassis, safety, and range capabilities all reach flagship standards. And Deep Blue G318 Worry-Free Crossing version opens up a new technological hard-core route, allowing outdoor crossing and city commuting two car use scenarios to be balanced. Multiple models perform their duties respectively, building a complete product barrier.

Technology is always the foundation of new energy brand development. Behind Deep Blue's ability to continuously launch competitive products is long-term technology accumulation. In terms of intelligence, relying on Changan "Tianzhu Navigation" and Huawei Qiankun dual technology empowerment, the brand intelligent system continues to upgrade. L3 autonomous driving models exhibited on site also confirm its forward-looking layout in the high-end intelligent driving field. In the electrification field, the independently developed Yuanli Super Integrated Drive underwent four generations of iteration and achieved one million units off the line in only 45 months. Assembly condition efficiency reaches 94.13%, in the industry leading level. Jinzhongzhao Battery even won the National Science and Technology Progress Award Second Prize with stable performance. After 600,000 km use, range decay is almost imperceptible, with one million units application zero overheating, building a solid safety line for users from the core three-electric level.

At this auto show, Deep Blue also partnered with the Portuguese national team to create a theme exhibition area. Football elements, custom peripherals, and various interactive experiences make the exhibition atmosphere particularly lively. At the same time, the brand also launched supporting user activities. Test drive at stores nationwide during the event period, there is a chance to participate in the lottery and win one year vehicle use rights, combining the vitality of sports competition with brand benefits. Facing all consumers, the brand simultaneously opens the summer car purchase season, overlaying auto show exclusive benefits, exchange gifts, new refresh gifts, and many other discounts to further reduce car purchase thresholds.

Looking at the long term, as an important link of Changan "All-Encompassing Plan", Deep Blue has long opened its global layout. Business covers more than 100 countries and regions globally. The current stage is gradually shifting from simple product export to technology export. The launch of the new Deep Blue S07 is not just the update of a single model, but also a further strengthening of the brand's technology inclusiveness route. In the current situation where electrification and intelligence are fully popularized, Deep Blue insists on downgrading high-end technology to mainstream price points, allowing ordinary consumers to also enjoy cutting-edge travel technology.

Believing in relying on a perfect product matrix, solid core technology, and global layout, Deep Blue will continue to bring more surprises to the market, and let China new energy intelligent manufacturing receive more recognition on the global stage.

北京越野為 BJ30 旅行家系列帶來全新年度車型——BJ30 旅行家高光版。喺原有嘅基礎能力之外，新車喺顏值、性能同體驗方面進行咗升級，以更鮮明嘅產品特性獲取目標群體嘅關注。

BJ30 旅行家高光版共推出燃油、混動兩款車型，官方指導價 11.29 萬元至 13.99 萬元，超級置換價 8.29 萬元起。伴隨高光版上市，BJ30 旅行家全系車型推出 3 萬超級置換津貼，超級置換價 6.99 萬元起，新購同置換用戶同樣享有。

BJ30 旅行家高光版延續經典方盒子造型，獨特嘅五闕星環貫穿燈，搭配全套電感潮改套件，辨識度十足。新車配備前後同色運動保險桿同專屬星環輪轂，新增熔岩橙、穹頂藍同寒川灰三款專屬車漆。全新橙色內飾同金屬紋理飾板，勾勒出一定嘅層次感。

新車提供 1.5T 燃油同 1.5T 混動兩套動力，其中混動版搭載“三擎四驅六模 HEV 混動架構”，後電機功率由 55 千瓦提升至 70 千瓦，進一步提升咗動力響應。該車搭載智能電四驅系統，配備能量中鎖、四輪電子限滑同智電 ATS 全地形控制系統，兼顧城市通勤同戶外輕越野場景出行。新車仲換裝專用 AGM 電瓶，循環壽命達普通電瓶嘅 3 倍。

相比普通 SUV，BJ30 旅行家高光版車身更高，視野開闊。車輛採用三排七座佈局，軸距達到 2820 毫米，後排座椅放倒後可形成 1.92 米超長純平空間，後備箱最大容積 1496 升。全車仲設有 38 處儲物空間。

舒適性配備上，BJ30 旅行家高光版配備座椅通風/加熱、方向盤加熱、手機無線充電、1.05 平方米全景天窗、雨量感應自動關窗、64 色氛圍燈同 10 揚 HiFi 音響等，營造出舒適嘅駕駛同乘客體驗。

此前，BJ30 旅行家進行咗南非、印尼、阿聯酋、波蘭、墨西哥五國節油挑戰，實測百公里油耗均低於 5 升，續航超 1000 公里。本次發布會現場，BJ30 旅行家迎來第 15 萬輛下線，成為中國輕越野 SUV 領域最快達成 15 萬台銷量嘅車型。北京越野仲攜手央視財經，對行駛 15 萬公里嘅 BJ30 旅行家進行拆車直播，以展示其耐久品質。

超級置換政策之上，北京越野仲帶來多重禮遇，包括整車終身質保（限首任非營運車主）、0 首付等多種金融方案、全系終身 OTA 免費升級、基礎流量終身免費等。同時，高光版購車用戶可參與世界盃冠軍同決賽比分競猜，贏取最高 5 萬元購車津貼。

適逢 2026 重慶國際車展正式揭開序幕，山城車市迎來年度重量級盛會，深藍汽車以「滿電上場，全球主場」為主題隆重亮相，全系明星車款集體登場，展台人氣自展開起便居高不下。此次展覽最受市場關注嘅，無過於全新深藍 S07 華為乾崑激光版增程車型嘅上市發布，品牌智享生活體驗官明道亦親臨現場，同現場媒體、觀眾一齊見證這款新車嘅正式到來。結合現場體驗以及對產品、品牌脈絡嘅梳理，不難看出，這款新車並非簡單嘅車款增補，而係深藍汽車實踐「智能平權 + 電動平權」理念嘅又一次落地，亦令 15 萬級家用 SUV 市場迎來全新嘅競爭格局。

本次上市嘅全新深藍 S07 華為乾崑激光版增程車型，一共推出 230Max+、230Ultra、300Ultra 三大版本，官方限時優惠價區間為 15.49 萬元至 17.19 萬元，同時下定用戶仲可以享有八大專屬禮包，誠意十足。喺而家新能源市場，高端激光智駕往往係 30 萬級車型嘅專屬配置，而深藍今次直接打破咗業界固有定價邏輯，把搭載華為乾崑激光解決方案嘅 SUV 帶到 15 萬主流價位，這亦係同級別當中首款落地呢套智能系統嘅車型。新車全系標配華為乾崑 ADS 4 Pro 增強版，整套感知系統由 1 顆激光雷達、3 個 4D 毫米波雷達、11 個高清攝像頭搭配 12 個超音波雷達組成，合計 27 個傳感器協同工作。唔使糾結晦澀嘅硬件參數，落喺日常用車入面，就係環島通行、無保護左轉、窄路會車呢啲高頻場景，車輛都能實現智能應對，主動安全同輔助駕駛能力，做到咗高端體驗大眾化，亦係「智能平權」最直觀嘅體現。

喺動力續航層面，深藍此前憑藉「超級增程」打出咗口碑，全新深藍 S07 亦完成技術迭代，邁入超級增程 2.0 時代。呢套動力系統把百公里饋電油耗控制在 3.8L，對於經常跑長途、跨城出行嘅用戶嚟講，用車成本能夠得到有效控制；同時車輛支持 3C 超充，短時間補能就恢復充足電量，適配都市快節奏嘅用車需求。續航表現上，新車 CLTC 純電續航最高可達 300km，綜合續航仲係突破 1385km，徹底打消咗長途出行嘅里程焦慮。

底盤部分同樣係整车嘅加分項，全系配備同級少見嘅 FSD+HRS 可變自適應懸掛，實際駕乘中能明顯感受到，煞車、過彎、行駛喺顛簸路面時，車身姿態始終保持平穩，兼顧咗城市通勤嘅舒適性同複雜路面嘅穩定性。綜合智能、續航、底盤、座艙等多方面表現，呢款車集多項核心優勢於一身，瞄準主流家用 SUV 市場，質價比優勢十分突出。

除咗重磅新車深藍 S07，本次重慶車展深藍帶來咗六款全明星車型，完整嘅產品矩陣覆蓋咗由入門代步、家用通勤、運動轎跑到旗艦 SUV、硬派越野等多個細分領域，價格區間亦由 10 萬級延伸至 30 萬級，足以看出品牌深耕市場嘅底氣。其中深藍 S05 作為走向全球嘅主力車型，CLTC 續航 620km，搭配寧德時代電芯同 3C 超充技術，目前已經銷往全球七十多個國家同地區，全球累計銷量突破 22 萬輛，仲拿到德國 iF 設計獎、泰國年度汽車大獎等國際榮譽，今年 5 月仲係登頂純電動緊湊型 SUV 銷量榜首，拿到月度三連冠，市場認可度可見一斑。

主打駕控嘅深藍 L06 搭載高端車型同款磁流變懸掛，主打運動轎跑定位，精準抓住年輕消費者需求，喺 13 萬 - 20 萬新能源中型車市場拿到月度銷冠；深藍 L07 則偏向家用舒適同智能體驗，滿足追求品質出行用戶嘅需求。定位旗艦大六座 SUV 嘅深藍 S09，兼顧家庭出行同商務接待，底盤、安全、續航能力都達到旗艦水準；而深藍 G318 無憂穿越版開拓科技硬派新路線，令戶外穿越同城市代步兩種用車場景得以兼顧，多款車型各司其職，構築起完整嘅產品壁壘。

技術永遠係新能源品牌發展嘅根基，深藍能持續推出有競爭力嘅產品，背後係長期嘅技術積澱。智能化方面，依托長安「天樞領航」同華為乾崑雙重技術賦能，品牌智能體系不斷升級，現場展出嘅 L3 級自動駕駛車型，亦印證咗佢喺高階智駕領域嘅前瞻佈局。電動化領域，自研嘅原力超集電驅歷經四代迭代，僅 45 個月就實現百萬台下線，總成工況效率達到 94.13%，處於行業領先水平；金鐘罩電池仲係憑藉穩定嘅表現斬獲國家科學技術進步二等獎，60 萬公里使用後續航衰減幾乎無感知，百萬台應用零過熱，從核心三電層面為用戶筑牢安全防線。

本屆車展上，深藍仲牽手葡萄牙國家隊打造主題展區，足球元素、周邊定制以及各類互動體驗，令展台氛圍格外熱鬧。同時品牌亦推出配套用戶活動，賽事期間到全國門市試駕，就有機會參與抽獎，贏得車輛一年使用權，把體育競技嘅活力同品牌福利結合埋一齊。面向全體消費者，品牌同步開啟夏日购车季，疊加車展專屬福利、置換禮、煥新禮等多項優惠，進一步降低购车門檻。

放眼遠景，作為長安「海納百川」計劃嘅重要一環，深藍早已經開啟全球化佈局，業務覆蓋全球百餘個國家同地區，現階段正由單純嘅產品出海，逐步轉向技術出海。全新深藍 S07 嘅上市，唔單止單一車型嘅更新，仲係品牌技術普惠路線嘅再一次強化。喺電動化、智能化全面普及嘅當下，深藍堅持將高端技術下放至主流價位，令一般消費者都能享受到前沿出行科技。

相信依托完善嘅產品矩陣、紮實嘅核心技術同全球化佈局，深藍仲會持續為市場带来更多驚喜，亦令中國新能源智造，喺全球舞臺收穫更多認可。

On June 13, the 2026 Chongqing International Auto Show grand opening, Deep Blue Auto with "Fully Charged for the Game, Global Home Stage" as the theme, brought all-star models in series to a heavyweight appearance. Deep Blue Auto Smart Lifestyle Experience Ambassador Ming Dao personally attended the booth, jointly witnessing the New Deep Blue S07 Huawei Qiankun Laser Edition extended-range model launch announcement. This new Deep Blue S07 launches three versions: 230Max+, 230Ultra, 300Ultra, with a limited-time offer price of 154,900 yuan - 171,900 yuan, placing an order and enjoying 8 major value-added gift packs, with ultimate sincerity fulfilling the "Smart Parity + Electric Parity" commitment.

Practicing Smart Parity + Electric Parity, Establishing a 150,000 yuan Level Long-Range Huawei Qiankun Laser New Benchmark

As the embodiment of Deep Blue Auto's "Smart Parity + Electric Parity" mission, the launch of the New Deep Blue S07 Huawei Qiankun Laser Edition extended-range model realizes full coverage of laser-assisted intelligent driving with both "Pure Electric + Extended-Range" power forms, breaking throughly bringing 300,000 yuan level laser intelligent assisted driving into the 150,000 yuan level mainstream market. Not only does it become the first SUV in this level to be equipped with Huawei Qiankun Laser Solution, but it also establishes a new benchmark for long-range Huawei Qiankun Laser in the same class. The new car comes standard with Huawei Qiankun ADS 4 Pro Enhanced Edition across all models, equipped with a 27-sensor fusion perception system composed of 1 LiDAR, 3 4D mmWave Radars, 11 HD cameras, and 12 Ultrasonic Radars, bringing "Active Safety" from technical parameters to daily commute: complex roundabout precise navigation, unprotected left turn active yielding, narrow road meeting intelligent speed control, making high-end intelligent assisted driving experience within reach.

The New Deep Blue S07 Huawei Qiankun Laser Edition extended-range model continues the leading advantage of "The No.1 Super Extended-Range Vehicle", through technology iteration fully entering the "3.0 Era", redefining electrification standards in the sub-segment. As the first SUV in the industry to propose the concept of "Super Extended-Range", the New Deep Blue S07 Huawei Qiankun Laser Edition extended-range model is equipped with the Super Extended-Range 2.0 system, pressing fuel consumption per 100km in depleted battery state to 3.8L, supplemented by 3C Supercharging Technology, one coffee break time can quickly recharge; combined with CLTC pure electric range 300km, up to 1385km combined range, interprovincial long-distance travel go anytime. In addition, the new car comes standard with the only FSD+HRS Variable Adaptive Suspension in the same class, ensuring "No Nose Dive on Braking, No Roll on Cornering, No Jumping on Bumps, No Shaking on Rough Roads, No Bouncing in Potholes" steady quality always online.

The New Deep Blue S07 Huawei Qiankun Laser Edition integrates "True Top Smart Tech, King of Supercharge and Range, Stunning Looks, Million-yuan Comfort Cabin, Steady Driving Expert" five core advantages, will become a powerful competitor in the 150,000 yuan level mid-size family SUV market, providing consumers in this price range with choices with great quality-price ratio.

Cross-boundary Collaboration with Portugal National Team, Fully Charged Ramping on Global Stage

The 2026 USA-Canada-Mexico World Cup is under global attention. As the Portugal National Team Global Official Partner, Deep Blue Auto injects "Green Field Spirit" into the auto show venue.

Deep Blue Booth specially sets up Deep Blue Auto x Portugal National Team Theme Space, through featured car covers, Portugal National Team customized merchandise, and "Bluetooth" Coffee, Customized Football Ice Cream Blind Box and other diverse interactive experiences, concretely presenting the competitive passion of "Fully Charged to Play". Not only is the on-site atmosphere full, Deep Blue Auto's sincerity also extends to national stores. During the Portugal National Team competition period, anyone entering Deep Blue Auto stores to complete any model test ride can participate in the "Portugal Team Scores a Goal, Deep Blue Gives a Car (One Year Usage Rights)" activity, turning "Fully Charged to Play" into concrete user benefits.

Star Models All Assembled, Strongest Product Matrix Weighty Debut

This auto show, Deep Blue Auto brought 6 star models from the series, from 100,000 yuan level pure electric entry to 300,000 yuan level flagship six-seater, from city commute to outdoor crossing, Deep Blue Auto shows confidence and strength of conquering the global market with an all-dimensional product matrix.

"Global Fashion Electric SUV" Deep Blue S05 relies on 620km CLTC ultra-long range, all series CATL battery cells and 3C Supercharging, has successfully entered more than 70 countries and regions globally, cumulative global sales have broken through 220,000 vehicles since launch. At the same time, Deep Blue S05 won German iF Design Award, Thailand Auto of the Year Award and many other international authoritative honors, global hit product well-deserved. In May this year, Deep Blue S05 more with leading by a wide margin的成绩 forcefully took the top of pure electric compact SUV sales, taking monthly sales "Three Consecutive Titles".

Known as "Road Maglev, Smart Driving Expert" Deep Blue L06, equipped with 3 million yuan level luxury car same model magnetorheological suspension, restoring pure sport driving fun, letting young people effortlessly own pure-blood driving control coupe. In May this year, Deep Blue L06 took away 130,000-200,000 yuan new energy mid-size car monthly sales champion. Deep Blue L07 deeply understands the way of technology smart enjoyment, bringing class-jumping experience to mid-size sedan users pursuing quality.

Deep Blue S09 and G318 further expand upward. Deep Blue S09 positioned "Smart Flagship Large Six-Seater SUV", with "Super Power Range King, Smart Driving Ceiling, Comfortable Large Flat, Million-yuan Luxury Car Chassis, Fortress-level Body Safety" and other core advantages, perfectly balancing family travel and business reception; Deep Blue G318 Worry-free Crossing Version created "Tech New Hardcore" category, achieving perfect fusion of outdoor crossing and city comfort.

Core Technologies Gathered, Solidify "Tech Deep Blue" Tag

Since its establishment, Deep Blue Auto has been deeply cultivating intelligent and electrification tracks, dedicated to breaking through industry technical bottlenecks.

In the intelligent field, Deep Blue Auto relies on Changan "Tianshu Navigation" and "Huawei Qiankun" dual empowerment, brought consumers rich intelligent product experiences. This auto show, models that won domestic first batch L3 Level Autonomous Driving Formal Dedicated License Plates last December were also exhibited simultaneously, showing off brand technology accumulation and innovation strength.

In the electrification field, Deep Blue Auto independent R&D Power Super Integrated Drive,历经 four generations of technology iteration, only used 45 months to achieve one million units off-line, this speed leads the industry. Its system assembly working condition efficiency up to 94.13%, firmly ranking global No. 1, bringing users super saving, super cool, super safe driving experience. And Golden Bell Battery also relied on 600,000 km degradation imperceptible, one million units zero overheat extreme performance, won Second Prize of National Science and Technology Progress Award, jointly casting full lifecycle safety barrier.

Relying on the adherence to "Smart Parity + Electric Parity" mission, Deep Blue Auto constantly converts frontier technology into travel value perceived by users, currently has built a powerful global growth pattern. As Changan "Haina Plan" vanguard, Deep Blue Auto has layout 5 major regions, covering global 100+ countries and regions, with global unified high quality won extensive trust.

In order to thank user favor, Deep Blue Auto specially launched "Summer Car Buying Season" activity, gathered up to 10,000 yuan Summer Car Buying Gift, up to 5,000 yuan Super Trade-in Gift, up to 8,000 yuan Old-for-New Gift, 618 Big Promotion Gift, and Chongqing Auto Show Exclusive Benefits and other multiple surprises, with full sincerity helping users "Fully Charged to Play".

The launch of the New Deep Blue S07 Huawei Qiankun Laser Edition extended-range model, not only solidified new height of value in the same class market, but also marks the further perfection of Deep Blue Auto product matrix. With this as foundation,配合 global strategy deepening and top-tier sports IP empowerment, Deep Blue Auto is accelerating leap from "Product Export" to "Technology Export", converting technology advantages into global mainstream market scale competitiveness. In future, Deep Blue Auto will continue with technology as core, promote more frontier technology popularization, letting Chinese Smart Manufacturing's high-end travel value benefit every consumer globally.

2026 年 6 月 3 日，印尼民航局一紙認證，令中國低空經濟圈沸騰咗。

峰飛航空 V2000CG 凱瑞鷗——呢款 2 噸級嘅無人駕駛貨運 eVTOL，拿下咗全球首張 eVTOL 境外型號認可證（VTC）。通俗啲講，呢就係中國噸級以上 eVTOL 第一次拿到「出海通行證」。

消息本身唔複雜，但背後嘅信號值得細品。

 

點解係印尼？

選印尼作為首站，唔係偶然。

「萬島之國」嘅稱號唔係白叫嘅——1.7 萬多個島嶼，物流係硬傷。船運太慢，飛機太貴，修跑道又唔現實。呢種地理困境，恰好係 eVTOL 嘅天然主場。垂直起降、無需跑道、200 公里嘅航程，就好似一個為群島量身定做嘅空中快遞員。

但更關鍵係另一層邏輯：印尼自身有航空工業基礎同適航審定能力。換句話講，佢嘅認可唔係「走過場」，而係真正有含金量嘅技術背書。被一個懂行嘅國家點頭，比拿到十個寬鬆市場嘅認證更有說服力。

呢張證嘅真實分量

好多人可能唔太理解 VTC 嘅意義。簡單來講：中國民航局發咗 TC（型號合格證），代表呢架飛機喺中國可以飛咗。但要去印尼飛，印尼民航局得再發一個 VTC，確認「我哋認可你哋中國嘅審定標準，呢架飛機喺印尼都安全」。

難點係，雙方嘅標準唔一定對得上。今次能夠通過，說明中國民航局嘅適航標準同印尼民航局達成咗有效對接——呢背後係兩國民航管理體系嘅互信同技術層面嘅深度對表。

換句話講，峰飛拿到嘅唔只係一張證，更係中國低空適航標準被國際承認嘅一個實證。

一個容易俾人忽略嘅信號

回顧一下時間線：2024 年 3 月拿中國 TC，2025 年 7 月提交印尼申請，2026 年 6 月拿 VTC——整個週期唔到一年。對於一個全新嘅航空器品類嚟講，呢個速度相當驚人。

呢說明咗乜？說明中國嘅 eVTOL 適航審定體系已經相對成熟，能夠為出海提供清晰嘅路徑參考。而印尼方面亦展現咗高效嘅協同能力。雙方都在搶時間——因為低空經濟呢個賽道，跑得快嘅人先有絕對優勢。

呢個同傳統大飛機適航審定嗰種動輒幾年嘅拉鋸戰，完全係兩種節奏。

冷靜睇嚟，挑戰仲喺後面

拿到認證係重大突破，但商業化嘅硬仗先至開始。

V2000CG 目前係貨運版本，呢個本身係個務實嘅選擇——貨運對安全餘量嘅要求雖然高，但至少唔使面對載人嗰種「出事就係大事」嘅輿論壓力。先跑通物流場景，積累營運數據同安全記錄，再圖載人，係更穩妥嘅路徑。

但印尼嘅營運環境並唔簡單。群島氣候多變、基礎設施參差不齊、維護保障體系點樣搭建——呢啲都係實操層面嘅考驗。認證係準飛證，但點先至能夠飛得好、飛得安全、飛得有效益，係另一回事。

更大嘅想像空間

今次事件最值到關注嘅地方，或者唔係峰飛一家企業嘅突破，而係佢打開咗一種可能性：中國有機會成為低空經濟領域「標準輸出者」。

過去喺民航大飛機領域，適航標準長期由歐美主導。但喺 eVTOL 呢個新賽道上，各國都仲喺摸索階段。中國如果能夠憑藉完整產業鏈、快速迭代能力同早期應用場景積累，率先形成一套被國際認可嘅標準體系，那就係從「賣產品」到「賣規則」嘅躍升。

呢比賣幾百架飛機嘅意義大好多。

峰飛呢架飛機飛向印尼，帶嘅唔只係貨物，仲有一套中國定義嘅低空經濟解決方案。而呢張全球首張 VTC 嘅真正價值，或許要等到五年後再回頭嚟睇，先會看得更清楚。

 

13 Jun, komuniti automobil Xi'an menyambut satu peristiwa besar yang meriah! Beiqing Off-road Huarui Xi'an mengadakan upacara serahan bersama untuk pemilik berganda, serentak melancarkan perayaan pembelian berhemah 618. Di tempat, secara serentak disiapkan serahan kenderaan kepada lima kelompok pemilik, malah rasmi menyambut pemilik ke-20,000 di dalam premis, keseluruhan suasana aktiviti menjadi sangat meriah!

Persembahan di lokasi upacara penuh dengan kesungguhan, setiap pemilik yang mengambil kereta menerima hadiah serahan khas, pemilik ke-20,000 malah menerima sijil kenangan khas yang bermartabat, perasaan gembira tidak terbendung. Ramai pemilik turut berkongsi pengalaman memilih dan membeli kereta di tempat.

Puan Sun secara jujur menyatakan, memilih Beiqing Off-road, bukan hanya memilih sebuah kereta, malah memilih satu gaya hidup yang diidamkan. Upacara serahan yang diatur dengan teliti ini juga membolehkan beliau merasai dengan jelas kehangatan jenama tersebut.

Pemilik baharu, Encik Fan, malah mengaku sangat bertuah kerana dapat menjadi pemilik ke-20,000 di kedai, sangat bermakna untuk kenangan. Beliau secara khusus memuji BJ30 Traveler, baik dari segi kekuatan produk mahupun polisi penukaran kereta sangat menggiurkan, lagi pula servis kedai profesional dan mesra, dari melihat kereta hingga ambil kereta keseluruhan lancar, seterusnya juga berharap dapat pergi melancong bersama rakan-rakan kereta, meneroka lebih banyak pemandangan indah.

Sebagai kedai lama berprestij yang mendalami Beiqing Off-road selama 15 tahun, Kedai Huarui Xi'an sentiasa meletakkan pengalaman pemilik di tempat teratas, berdasarkan servis yang teliti dan menyeluruh, mendapat pengiktirafan ramai rakan-rakan kereta.

Berbicara mengenai BJ30 Traveler yang ramai berebut diperoleh kali ini, kehebatannya benar-benar tidak boleh dianggap remeh. Ia merupakan model dalam kategori SUV off-road ringan tempatan yang paling pantas mencapai jualan 150,000 unit. Dengan dasar pembuatan selama lebih 60 tahun Beiqing Off-road, ia memfokuskan tiga kelebihan utama iaitu Super Off-road, Super Luas, dan Super Jimat, menggabungkan kegunaan rumah dan off-road dengan sempurna. Kini, seluruh siri juga menawarkan tawaran istimewa: polisi penukaran bernilai 30,000 Yuan, harga selepas penukaran bermula dari 69,900 Yuan, nilai kos berbaloi pada kempen 618 terus dimaksimumkan!

Marilah kita bincangkan dahulu kekuatan "Super Off-road" itu. BJ30 Traveler merupakan model SUV kotak pertama di negara ini yang dilengkapi dengan HEV hibrid. Ia menggunakan arkitektur hibrid enam mod dengan tiga sumber kuasa dan pemacu empat roda yang terkemuka dalam industri. Enjin hibrid, motor ganda depan dan belakang berkebolehan masing-masing, menggabungkan penjimatan tenaga untuk perjalanan jauh dan letupan kuasa serta-merta; respons pemacu empat roda pintar hanya 30 milisaat, 0.5 saat boleh melepaskan tork puncak, dikombinasikan dengan pelbagai sistem kawalan medan, jalan kompleks seperti lumpur dan pasir boleh dikuasai dengan mudah, memandu ke luar bandar bermain bebas tiada tekanan langsung.

Lihat pula ruang "Super Luas" itu, sepenuhnya sesuai untuk perjalanan keluarga. Panjang paksi kenderaan 2820mm, menggunakan susunan tujuh tempat duduk tiga baris, kegunaan ruang sangat tinggi. Kapasiti ruang belakang mencapai 1496 liter, selepas bangku belakang dilipat, terus bertukar menjadi katil besar 1.92 meter, cukup untuk berkhemah dan berehat. Walaupun orang dewasa setinggi 1.8 meter duduk di baris ketiga, tidak akan terasa sempit, keseluruhan kereta juga mempunyai 38 ruang simpanan, barang kecil besar boleh disimpan dengan teliti, ketika keluarga bepergian tidak perlu lagi bimbang soal ruang.

Bagi yang paling mengejutkan ialah ciri "Super Jimat" ini. Pada awal nya, lima orang blogger kereta dari Afrika Selatan, Indonesia, Emiriah Arab Bersatu dan negara lain melakukan ujian gabungan, ternyata kecekapan api BJ30 Traveler tidak melebihi 5 liter setiap 100 kilometer, satu tangki minyak mampu jangkauan melebihi 1000 kilometer! Lagi pula ia HEV hibrid, tidak perlu mencari stesen pengecas secara khas, isi minyak terus boleh jalan, penggunaan harian sangat memudahkan. Selain itu, pemilik pertama juga boleh menikmati jaminan keseluruhan kenderaan seumur hidup, penjagaan dan penggunaan kenderaan di masa hadapan sangat mengurangkan risau.

Boleh digunakan untuk pengangkutan harian di bandar, dan boleh pergi ke pergunungan bermain off-road, BJ30 Traveler yang serba boleh ini, menonjol di kalangan SUV off-road ringan.

12 Jun, dengan tema "150,000 Unit Cinta, Cemerlang Datang", acara pengeluaran unit ke-150,000 BJ30 Pengembara dan pelancaran Edisi Cemerlang diadakan dengan meriah di Pabrik Super Beiqi Zhuzhou. Di tapak acara, bukan sahaja unit ke-150,000 BJ30 Pengembara berjaya diturunkan, malah BJ30 Pengembara Edisi Cemerlang baharu juga rasmi melabuh. Kenderaan baharu ini diposisikan sebagai SUV Off-road Ringkas, semua versi menikmati Subsidi Tukar Tambah Super 30,000 Yuan, versi biasa bermula dengan harga Tukar Tambah Super 69,900 Yuan, Edisi Cemerlang bermula dengan harga Tukar Tambah Super 82,900 Yuan. Pada masa yang sama, Beijing Offroad bekerjasama dengan CCTV untuk melakukan siaran langsung pemecahan kenderaan sebenar 150,000 km, dengan bentuk ganda keadaan kenderaan sebenar dan penelusuran kilang, mengesahkan kualiti produk yang kukuh dan kekuatan Pembuatan Cemerlang China kepada seluruh rangkaian.

Naib Presiden Kumpulan Beiqi, Pengerusi Beijing Offroad Zhang Guofu menyatakan di tapak acara, BJ30 Pengembara adalah SUV Off-road Ringkas yang mencapai 150,000 unit jualan tercepat di dalam negara. Di sebalik 150,000 unit jualan, terdapat pengiktirafan dan kepercayaan pengguna global, model ini bukan sahaja memberikan jawapan yang cemerlang untuk teknologi HEV China, malah merupakan pengisytiharan kuat pembuatan China menuju dunia. Sebagai model hibrid HEV pertama dalam kategori SUV Kotak China, BJ30 Pengembara bergantung pada 60 tahun pengumpulan teknologi offroad Beijing Offroad,凭借**Cemerlang Alam, Luas, Jimat** tiga kelebihan teras utama, berjaya berdiri teguh di pasaran global.

Dalam tahap prestasi offroad, BJ30 Pengembara dilengkapi dengan arkitektur hibrid HEV penggerak empat roda tiga enjin enam mod yang memimpin industri. Sistem ini terdiri daripada enjin hibrid khusus dengan kecekapan haba 41%, gabungan kuasa tiga enjin yang terdiri daripada dua motor pemacu hadapan dan belakang, disesuaikan untuk keadaan operasi berbeza seperti penjimatan jarak jauh, pengisian semula secara langsung, pecutan serta-merta; sistem penggerak empat roda pintar merespon hanya 30 milisaat, boleh meletupkan tork puncak hanya dalam 0.5 saat. Disertai dengan penyongsang tenaga tengah, hadan luncur elektronik empat roda dan sistem kawalan semua tanah ATS pintar, kenderaan boleh menukar enam mod pemanduan dengan bebas, dengan mudah menakluk berlumpur, padang pasir, jalan batu kerikil dan pelbagai keadaan jalan yang rumit, membolehkan pengangkutan bandar dan off-road ringkas luaran tanpa terjejas.

Penampilan ruang adalah kecerahan teras untuk perjalanan rumah tangga. Kenderaan baharu menggunakan susun atur tujuh kerusi tiga baris, jarak gandar mencapai 2820mm, kadar ruang 66%, ruang baris ketiga luas, orang dewasa tinggi 1.8 meter juga boleh duduk dengan selesa. Kapasiti ruang bagasi dalam keadaan biasa adalah 1496 liter, selepas kerusi baris belakang dilipat rata sepenuhnya boleh membentuk ruang rehat besar 1.92 meter. Keseluruhan kereta ditetapkan 38 lokasi penyimpanan, barang besar kecil boleh dirakam dengan baik, memenuhi keperluan pelbagai seperti perjalanan keluarga, kempen luaran, memuatkan harian.

Dalam aspek tenaga dan kos penggunaan, BJ30 Pengembara menunjukkan prestasi yang amat cemerlang. Sebelum ini, lima ahli blog kereta Afrika Selatan, Indonesia, Emiriah Arab Bersatu, Poland, Mexico bersama-sama ujian sebenar, minyak gabungan per 100 km kenderaan ini dikawal dalam 5 liter, jarak lintasan satu tangki minyak melebihi 1000 km. Model menggunakan arkitektur hibrid minyak, tidak perlu bergantung pada stesen pengecasan, isi minyak boleh keluar, boleh menjimatkan banyak masa pengisian semula setiap tahun untuk pengguna. Pada masa sama, pemilik pertama boleh menikmati jaminan sepanjang hayat kenderaan keseluruhan, bateri voltan tinggi tiada bahaya keselamatan, penyelenggaraan pada masa akan datang mudah, bekalan bahagian mencukupi, benar-benar menjimatkan wang, masa, bimbang.

Edisi Cemerlang BJ30 Pengembara yang dilancarkan kali ini, atas asas model sedia ada mengikut**Cemerlang Penampilan, Cemerlang Prestasi, Cemerlang Pengalaman** tiga dimensi secara komprehensif di tingkatkan. Penampilan meneruskan造型 kasar kotak klasik, dilengkapi dengan kumpulan lampu melintang cincin bintang lima unik, pelipat cincin bintang eksklusif dan penyerap impak sukan warna sama hadapan dan belakang, pada masa yang sama menambah cat kereta eksklusif dan hiasan dalaman oren, disusun dengan panel hiasan tekstur logam,气质 kasar dan kualiti halus serasi.

Sistem kuasa menyelesaikan penambahbaikan peningkatan pelbagai, menukar bateri AGM prestasi tinggi dengan jangka hayat kitaran mencapai 3 kali bateri biasa, dilengkapi dengan teknologi pengecas turbo jenis yang sama seperti Porsche, kecekapan pengecasan kenderaan keseluruhan meningkat kepada 99%; kuasa motor belakang ditingkatkan dari 55 kilowatt kepada 70 kilowatt, di bawah keadaan seperti permulaan persimpangan, masuk pada ramp, elakan kecemasan respon kuasa lebih pantas.

Pengalaman pemanduan dan penumpu lebih jauh di tingkatkan, kenderaan baharu dilengkapi dengan pemanasan tempat duduk, pengudaraan serta fungsi pemanasan stereng, dilengkapi dengan sistem penutupan tingkap automatik pengimbasan, lampu suasana 64 warna boleh berubah mengikut 律动 muzik, mengubah kabin menjadi ruang tamu bergerak yang selesa dan selesa, mengimbangi pengalaman penumpang perjalanan harian dan perjalanan jauh.

Untuk memberi balik kepada pengguna luas, Beijing Offroad mengeluarkan multiple tawaran masa terhad. Semua model boleh menikmati Subsidi Tukar Tambah Super 30,000 Yuan, tanpa had jenama, tanpa had tahun, pengguna pembelian baharu dan tukar tambah boleh menyertai. Menambah lima hak eksklusif尊享: pemilik bukan komersil pertama boleh menerima jaminan sepanjang hayat kenderaan keseluruhan bernilai 6,000 Yuan; menyediakan方案 kewangan fleksibel seperti Tiwa Deposit; pelanggan lama merujuk penyelesaian boleh menerima Kad Jingdong sehingga 800 Yuan; semua model kenderaan menikmati penambahbaikan OTA percuma sepanjang hayat; data asas percuma sepanjang hayat, data hiburan menikmati 2 tahun tidak terhad. Sesuai dengan tempoh perbelanjaan Piala Dunia, pengguna pembelian boleh menyertai aktiviti teka-teki, tepat meneka pasukan juara dan skop akhir, tambahan lagi menikmati subsidi pembelian 50,000 Yuan.

Kualiti sejak dahulu sudah menentang pemeriksaan ketat. Di tapak pelancaran, CCTV Ekonomi melakukan siaran langsung sepanjang proses pemecahan BJ30 Pengembara yang berjalanan 150,000 km. Jarak tempoh ini adalah sama seperti jarak penggunaan keluarga biasa hampir 10 tahun, hasil pemecahan menunjukkan, enjin karbon sedikit, keadaan kuasa masih penuh, pemindahan gear tidak bocor, pelongsaran gear kecil; bateri tidak bengkak, bocor cecair, masalah penurunan; chassis sokongan, suspensi dan lain-lahian komponen bawah kenderaan tidak karat, fenomena kebocoran minyak, keseluruhan keadaan kenderaan hampir paras kenderaan baharu. Pasukan siaran langsung juga masuk ke Pabrik Super Beiqi Zhuzhou, lawati bengkel pengeluaran pengebumian, pengelasan, pengecatan. Bengkel banyak kerja robot automasi, pengebumian, pengelasan kejituan ketat, pengecatan menggunakan cat air mesra alam, dari sumber pengeluaran mengawal kekuatan badan, kualiti cat dan kesihatan kabin, setiap langkah operasi mempunyai halangan kawalan kualiti, membina asas kualiti kukuh.

Sekarang julat harga rasmi keluarga kenderaan BJ30 Pengembara adalah 99,900 - 139,900 Yuan, merangkumi versi standard minyak, versi maju minyak, versi tujuh kerusi minyak, versi maju hibrid dan Edisi Cemerlang baharu pelbagai konfigurasi, gradasi harga jelas, boleh memenuhi keperluan penggunaan pelbagai bajet, pelbagai situasi. Dari SUV Kotak yang memimpin teknologi hibrid, hingga Edisi Cemerlang yang berkembang, hingga mencapai 150,000 unit jualan pasaran, BJ30 Pengembara keluar jalan "boleh bandar, boleh alam, praktikal sepenuhnya" pengembangan.

Masa hadapan, Beijing Offroad akan terus menggali pasaran khusus off-road ringkas, dengan produk keras, harga mesra, perkhidmatan lengkap, mendorong kehidupan off-road demokrasi, mengiringi ribuan pengguna ke alam semula jadi dan harian, membuka lebih banyak masa perjalanan cemerlang.

15 万台这个数字，放在整个 SUV 大盘里或许不算最惹眼，但在轻越野方盒子这个细分赛道，BJ30 旅行家是国内最快达成这一成绩的车型。说白了，这不是什么榜单上的虚名，是十五万个家庭真金白银投出来的认可，比任何宣传都有分量。

北汽集团副总经理、北京越野董事长张国富在现场说得很实在：十五万台不只是销量速度的突破，更是十五万次坚定的选择，是中国 HEV 技术交给世界的答卷，也是中国智造的底气。

这话不是空喊口号。BJ30 旅行家能跑得这么快，本质是踩准了普通家庭的用车需求 —— 既想要方盒子的硬朗范儿、能应付周末出游的轻度越野能力，又要日常通勤省油、空间够大、用着不操心。上市至今，它已经把细分赛道的几项第一拿了个遍：连续两年稳坐 HEV 混动方盒子销量榜首，市占率一骑绝尘；连续两年拿下自主 HEV 混动车型销量第一，硬生生在成熟赛道里撕开了新口子；更是连续 24 个月蝉联自主 HEV 混动 SUV 销量冠军，长期领跑行业；就连 10-15 万自主紧凑 SUV 的保值率，它也排在第一，用户开几年再换车也亏不了多少。

不止国内市场吃香，它在海外也攒了不少口碑，先后拿下阿拉伯地区最佳混动 SUV、阿根廷年度最佳进口 SUV 等奖项，算是把中国轻越野的牌子打出了国门。

能持续领跑，核心还是 “超野、超大、超省” 这三板斧，刚好戳中了家用轻越野用户的所有痛点。

先说 “超野”。很多人对家用越野有误解，觉得非得去爬石头、闯无人区才叫越野。但对绝大多数家庭来说，“野” 其实是周末去郊外遇着烂路不心疼、雨天走泥泞路不打滑、过年回老家走乡道不托底。BJ30 旅行家搭的是三擎四驱六模 HEV 混动架构，也是国内方盒子里第一款用上 HEV 混动的车型。发动机加前后双电机的组合，四驱响应只要 30 毫秒，泥地、沙地、雪地这些常见的复杂路况，拧个模式旋钮就能应付。

毕竟是专业越野品牌出身，车身刚性上也不含糊。笼式车身高强度钢占比超 63%，整车在测试阶段跑了 400 万公里极端环境耐久测试，相当于绕地球 100 圈。日常家用的强度，对它来说完全是绰绰有余。

再讲 “超大”，这绝对是家庭用户的刚需。2820 毫米的轴距，做了三排七座布局，第三排不是那种只能塞小孩的 “应急板凳”，一米八的成年人坐进去也不顶腿、不压头。后备箱常规状态就够能装，滑雪板、露营装备、回老家爸妈塞的土特产，通通塞得下；后排纯平放倒之后，直接变出一张 1.92 米的大床，露营的时候连帐篷都省了，躺车里透过全景天窗看星星，比住酒店还自在。全车大大小小 38 处储物格，水杯、雨伞、随身包都有专属位置，日常用起来特别顺手。

最后是 “超省”，这也是 HEV 混动最实在的优势。之前南非、印尼、阿联酋、波兰、墨西哥五个国家的汽车博主，在当地极端路况做过实测，不管是非铺装路、荒漠高温，还是颠簸石板路，这台车的百公里油耗都没超过 5 升，一箱油跑一千多公里是常态。最关键的是它不用外接充电，加油就走，不用到处找充电桩，不用跟物业掰扯装家用桩，省下来的不只是油钱，还有大把时间和精力。再加首任车主整车终身质保，后期保养维修也便宜，开个五六年下来，比同级燃油车省出不少钱。

这次新上的高光版，不是随便改改外观的 “样子货”，是基于十五万车主的真实反馈打磨出来的，从颜值、性能到体验全升级了一遍，更对年轻人的胃口。

颜值上，经典方盒子的硬朗底子没变，新增了熔岩橙、穹顶蓝、寒川灰三款专属车漆，配上专属的星环轮毂和全套电感潮改套件，白天开去爬山露营有范儿，晚上开在城市里也有辨识度。内饰加了橙色元素和金属纹理饰板，不会像纯硬派越野那样单调粗糙，日常家用也显质感。

性能上的升级都是实打实的：电瓶换成了 AGM 专用电瓶，循环寿命是普通电瓶的 3 倍，停在地库几周也不怕亏电；用上了保时捷同款的 VGT 可变截面涡轮，充电效率和发动机热效率都拉满；后电机功率从 55 千瓦提到了 70 千瓦，日常开最直观的感受就是起步更轻快，高速匝道并线、路口超车的时候动力随叫随到，不用犹犹豫豫踩大油门。

体验层面则是把细节拉满了。坐姿比普通 SUV 高，开车视野好，跑长途也不压抑；座椅通风、加热，方向盘加热都配上了，夏天上车不烫背，冬天握方向盘不冻手；下雨能自动关窗，不用手忙脚乱；64 色氛围灯会跟着音乐节奏变，搭配 10 个扬声器的音响，日常通勤、长途自驾，座舱里的舒适度直接提了一个档次。

价格和政策这次也很有诚意。全系都能享 3 万超级置换政策，置换的话不限品牌、不限车龄，哪怕是开了十几年的老车也能换；就算是第一次买车的新用户，凭驾照到店也能直接享 3 万福利。算下来，入门版超级置换价只要 6.99 万，燃油高光版 8.29 万，混动高光版也才 10.99 万，基本就是普通家用代步车的预算，就能拿下一台能装能野的混动方盒子。

现在订车还有五重礼遇：首任车主终身质保、0 首付金融方案、老带新最高 800 元京东卡奖励、终身 OTA 免费升级，还有基础流量终身免费。赶上世界杯期间，买车还能参与竞猜，猜中冠军和决赛比分能再拿 5 万购车补贴，算是额外的惊喜。

其实从 BJ30 旅行家上市到现在破 15 万台，能看出来一个很明显的趋势：大家想要的从来不是那种极端硬核、日常开着受罪的越野车，而是一台平时通勤省油省心、周末能带着全家去野的 “全能选手”。北京越野把六十多年的越野技术下放到这个价位，让更多普通家庭也能玩得起轻越野，这大概就是 “人人都是旅行家” 最实在的样子。

十五万台是个里程碑，也是个新起点。接下来就看这台高光版，能不能继续带着更多人，把平凡的日常，都过成高光时刻。

1.5月汽车销量前十已无燃油车

燃油车在刚刚过去的5月彻底退出了乘用车零售销量前十的舞台。据媒体发布的5月乘用车零售销量排行榜，排名前十的车型全部为新能源车。其中，吉利星愿以3.88万辆位列第一，特斯拉Model Y以2.89万辆位居第二，小米SU7、零跑A10、理想i6分列第三至第五位。前十榜单中，纯电、增程、插混各占一席之地，唯独不见燃油车的身影。

而在4月，前十榜单中还有吉利缤越这一款燃油车“独苗”；3月则有5款燃油车入围；今年1月这一数字为7款。燃油车从占据大半江山到彻底归零，仅用了不到半年时间。乘联分会秘书长崔东树指出，5月车市呈现“燃油冷、新能源热”态势，国内新能源零售渗透率攀升至62.9%，创下历史新高，电动化替代速度超预期。

2.长安福特新能源业务停摆

成立不到三年的长安福特新能源汽车科技有限公司，正面临股东出售所持股权的关键节点。日前，据重庆联合产权交易所消息，重庆长安汽车股份有限公司挂牌转让其持有的长安福特新能源40%股权，转让底价1.54亿元。若转让成功，长安汽车将不再直接持有长安福特新能源股权。这条公告里最刺眼的不是数字，而是一个细节：自2025年10月1日起，长安福特新能源便不再承接福特品牌整车销售与售后相关业务，未来也暂无整车、零部件销售等主营业务规划与相关投资计划。

2023年9月，长安福特新能源由长安汽车与长安福特汽车有限公司共同设立。彼时，正值福特旗下的纯电动SUV电马车型在中国发展不佳，长安福特新能源成立后很快接手电马在华运营业务，并对该车的动力系统、电池管理系统、智能配置进行优化升级。然而，福特电马在终端市场的销量始终难有起色，2025年全年仅售出35辆。除引入福特电马外，长安福特新能源原计划自2025年起每年推出一款全新车型，主打纯电、增程品类，首款战略车型代号CX810。不过，从2024年初曝光至今已过去两年之久，这款代号CX810的车型迟迟未能上市。

3.特斯拉公布FSD全球待审批市场清单

近日，特斯拉公布了旗下全自动驾驶系统（FSD）的全球审批进度及完整待准入国家和地区名单。截至2026年6月初，全球范围内已有超过130万辆特斯拉车辆激活FSD功能，主要集中在已完成审批的市场。其中，北美市场目前已全面开放FSD，南美区域成为特斯拉下一拓展重点，欧洲则是FSD近期推进最快的区域。

亚太市场方面，中国已完成FSD审批并先期上线，该功能于2025年随13.0版本落地，初期仅对部分车主开放。根据特斯拉近期更新的中国车主手册与官网信息，搭载最新14.0版本的FSD很快会在国内重新推出。按照规划，特斯拉目标在2026年年底前登陆日本；印度、马来西亚、泰国等亚洲国家也在审批序列当中。

4.赛豆科技发布新品牌AIVA

又一个新的汽车品牌——AIVA发布了。该品牌由赛豆科技发布，有着赛力斯、宁德时代、国资平台，以及火山引擎的身影，品牌聚焦当下热门的“AI定义汽车”赛道。

首款量产车型AIVA ME7定位为跨界车，将于年内发布，全系车型覆盖20万元以上主流市场。新车由赛力斯凤凰工厂生产，计划建立独立销售渠道并面向海内外市场。智能化方面，AIVA全系标配基于豆包大模型的智能座舱系统，智能驾驶则采用元戎启行提供的辅助驾驶解决方案。

5.享界全新MPV、硬派SUV谍照曝光

享界品牌两款全新车型的路试谍照曝光，分别为中大型MPV和硬派SUV。消息称，两款新车计划于2026年内陆续推出。从谍照来看，这款MPV轴距表现出色，侧面线条规整流畅，大概率主打中高端新能源MPV市场，侧重智能座舱、豪华驾乘体验与空间表现，有望搭载华为最新鸿蒙智能座舱、高阶智能驾驶辅助系统等核心配置。

全新硬派SUV则瞄准热度走高的高端新能源硬派越野市场。路试车车身轮廓硬朗方正，拥有典型的高离地间隙和硬朗车身比例。两款全新车型的落地，将助力享界构建“轿车+MPV+硬派SUV”的多元化产品矩阵，打破单一车型布局局限，全面覆盖主流高端新能源细分市场。

6.王传福放狠话，比亚迪五年后全球第一

比亚迪董事长兼总裁王传福在日前举办的2025年股东大会上表示，“今年一季度，新能源车经历了至暗时刻。受2026年1月新能源车购置税减半政策影响，去年11月、12月出现购车需求前置的情况。今年前两个月，比亚迪的销量出现了下滑，但紧接着的3、4月，随着新技术的迭代、全球油价的上涨，公司新能源车销量逐月回升。”

王传福称，比亚迪于3月发布的第二代刀片电池产能正在爬坡，很多经营数据开始恢复。随着产能爬坡，预计月度销量将增长2-3万辆，直至年底；同时，公司现金流也将同步改善，恢复至以往水平。展望未来，王传福认为在国内、国外双轮驱动下，比亚迪将在2030年获得很大的增长，预期公司产销规模能成为全球第一。过去的两年，比亚迪以427万辆、460万辆的销量位列全球汽车销量榜第五名；丰田汽车则连续5年销量破千万辆，稳居全球榜首。

7.十一代雅阁大改款来袭

近日，本田美国产品规划负责人在接受媒体采访时称，本田雅阁将迎来大规模改款，新车外观、驾乘体验均将全面革新，整体表现接近全新车型。

据知情人士透露，新款雅阁设计将参考本田0系列纯电轿车，并在风格上做到均衡把控。外观上，新车或将采用造型更修长的大灯、优化后的前格栅，车尾同步重新设计，搭配全新尾灯组。车内有望换装尺寸更大的中控娱乐屏，同时延续以驾驶员为中心的座舱布局。至于动力，大概率会沿用现款动力总成，但可能会搭载全新的S+换挡系统。

8.奥迪发布全新旗舰超跑

奥迪发布了全新旗舰超跑Nuvolari，它不仅是R8的精神继任者，更被奥迪CEO高德诺‌称为“品牌未来的宣言”。这款限量499台、搭载V8混动系统的中置引擎超跑，以1001马力的输出成为奥迪有史以来最快、最强大的量产公路车，计划明年上半年开始交付，预计起售价约50万英镑。

该车是奥迪首款采用全碳纤维外观的量产车，车身由碳纤维增强聚合物制成，并搭配铝合金空间框架。尾翼可调节为关闭、低阻力、高下压力三种模式。座舱采用以驾驶者为中心的极简布局，关键功能均位于驾驶员视野内。动力系统基于兰博基尼Temerario同款总成打造，经奥迪专属调校后，零百加速仅2.6秒。

6 月 9 日，比亞迪召開 2025 年度股東大會。董事會主席兼總裁王傳福的演講內容亦涵蓋了短期業績、技術研發、智能駕駛、海外戰略及長期目標等多個範疇。

一、關於短期業績與政策影響

「今年一季度，新能源車經歷了至暗時刻。」

2026 年 1 月開始新能源車購置稅政策減半，導致去年底需求前置，新能源乘用車零售滲透率大幅下降。比亞迪只做新能源車，難免受到影響。

「最壞的時刻已經過去了。」

隨著 3 月發布二代刀片電池和閃充技術，比亞迪訂單開始回升，5 月銷量已經開始轉正，年底經營現金流有望逐步恢復到較好水平。

「今年的銷量取決於電池的產能。」

二代刀片電池產能還是不夠，目前正在以每月兩萬到三萬的增量在爬坡。明年我們的產能完成爬坡以後，相信將在全球兩個市場同時發力。

二、關於長期目標：五年做到全球第一

「五年以後，比亞迪在規模上，能夠做到真正的全球第一。」

未來三到五年，比亞迪仍將保持持續增長。憑藉二代刀片電池、閃充技術以及明後年推出的新技術，國內、國外有望實現雙輪驅動，形成良性互動，讓中國的技術走向全球。

三、關於技術理念與閃充開放

「汽車行業曾經充斥著各種花巧虛榮的流量，但實際上汽車是涉及安全的交通工具。」

少一些套路、少一些花巧，回到本源，做好技術和產品，才能獲得中高端消費者認可。

「比亞迪不會把閃充技術‘據為己有’。」

充電樁上不打比亞迪 Logo，閃充生態將服務所有汽車品牌和所有消費者。好的技術除了為比亞迪服務，更要為整個行業服務。而與中國石化的合作，將極大推動閃充技術的擴張。

四、關於智能化與 L3 準備

「整車智能就是具身智能。」

比亞迪已經有 315 萬台智駕車型在全球落地，每天產生超過 2 億公里智駕相關行駛數據，智能駕駛研發工程師規模超過 5000 人。未來累計投入將超 1000 億。

「未來 L3、L4 一定會提前落地。」

比亞迪已經在晶片（4 納米的智駕晶片璇玑 A3 不久前剛發布）、演算法、數據、生態等方面做好充足準備，包括在歐洲、南美洲、東南亞、中東等地區的訓練中心都已做好準備。一旦法規落地，比亞迪就將推出全系列的、符合 L3 要求的产品。

五、關於全球化與海外市場

「我們年初設定的 2026 年海外銷量目標是 150 萬輛，現在預計應該會超越這個目標。」

以比亞迪為代表的中國車企在產品競爭力、價格、體驗和技術上，已經超越當地很多同行。

「在海外市場一定要做好本地化。」

比亞迪在南美洲構建了以巴西為主生產基地，歐洲匈牙利工廠即將投產，東南亞泰國工廠已經投產。出口不僅要增長，還要能維持本地化服務，實現和本地共贏、共發展。

六、關於工程師文化與企業價值觀

「比亞迪有 12 萬名工程師，這是公司真正的財富。」

工程師文化後繼有人，不用擔心。我每周有一半時間用於參加技術會議，與工程師交流，“在技術的海洋裡游泳”是我最感興趣的事。

You probably didn't expect that, right?!

A mass-market EV with monthly sales exceeding 15,000 is currently exporting as a global car.

Recently, Changan NEVO Q05 was officially launched in Thailand. This car, known as Qiyuan Q05 domestically, is priced in Thailand from 629,900 to 709,900 Thai Baht, and there is even an early bird price, slashed down to as low as 599,900.

Converted to RMB, it's approximately 120,000, significantly higher than domestic prices; this premium covers the cost of the brand's overseas expansion.

Looking ahead, it enters Uzbekistan in June this year, Indonesia and Central & South America in August, and Europe in October. Changan is using this urban pure electric SUV, which sold 15,814 units in April alone, as a hero product for its global layout, taking quite determined steps.

Let's first talk about the domestic confidence. The Qiyuan Q05 manages to maintain this monthly sales figure thanks to a solid logic.

Within the 100,000 price range, configurations that usually cost 20,000 to 30,000 more are packed in. Buying a car isn't about comparing spec sheets, it's about what you actually get for the same money.

Regarding space, let's clarify first.

The wheelbase is 2,735 mm, and the overall body length is only 4,435 mm. This ratio is considered aggressive in its class, meaning everything possible for passengers has been allocated.

A 1.78-meter person sitting in the back seat finds the legroom truly comfortable, not just barely enough.

The trunk is 540 liters, with an additional 90-liter underfloor storage compartment. With the rear seats folded down, it reaches 1,380 liters. For a family of three going out for the weekend, just throw the gear in the back. The headache of luggage and trunk fighting for space is basically solved.

Putting 3C fast charging at this price point is a true killer move. Stop at a highway service area to charge for 15 minutes, and the range refills by 120 km. Eat a bowl of noodles, drink a coffee, and you can continue driving when you're done.

This car also has a 6.6 kW external discharge function. It can power appliances for camping, provide emergency charging for other cars, and can also serve as a mobile charging station.

There are very few cars at this price point that can achieve fast charging and external discharge simultaneously.

Let's clarify the LiDAR situation specifically. The Ultra+ version is equipped with LiDAR, which is much more stable than a pure vision solution in low light and rain/fog conditions, and there is a perceptible difference in the smoothness of highway following.

But if you buy the entry-level version, this advantage is gone; the entry version is standard L2 level.

Consumers need to think clearly when choosing; not every Q05 comes with LiDAR across the lineup, and the configuration gap between versions is real.

We cannot avoid the owners' complaints either.

The entire lineup lacks heat pump air conditioning; in winter, the heater relies on PTC heating, causing energy consumption to skyrocket by 30% to 40%. Suzhou owners tested it, and the 506 version only achieves about 350 km in winter. Owners in northern sub-zero regions need more mental preparation, as actual range is generally between 250 and 300 km.

This point is not a small issue for users in Northeast or Northwest China; it is a real purchase threshold.

Tire and wind noise exist at high speeds, becoming obvious over 120 km/h. Hard plastic interior is a normal configuration for this price range, but those switching from Japanese fuel cars will feel a drop-off in the first week.

The steering wheel does not have heating, which is an oversight for northern winters. The Max version does not have automatic parking; in the 100,000 range, this is already a minority. Additionally, not all phone brands are compatible with the Bluetooth key, and voice commands occasionally stutter.

Adding these complaints together, you can understand why some owners feel the spec sheet looks substantial, but there are always some details that make you sigh when using it.

Entering Thailand, the competition has changed.

BYD Atto 2 and Leapmotor B10 are old rivals. Jaecoo 5 EV is a Southeast Asia exclusive product. Toyota and Honda's fuel lineup still firmly holds the mainstream price range.

NEVO Q05's package here is large space, 3C fast charging, LiDAR. Displayed at this price point, it is indeed eye-catching.

When Thai consumers face a new brand, the first question in their minds isn't whether the specs are enough, but where to get it fixed if it breaks, how long to wait for parts, and whether the service is reliable.

This trust cannot be answered by a product sheet; it must be built up bit by bit over time and through network density.

Changan has already achieved local production at its Rayong factory in Thailand. The NEVO Q05 did not come over as a complete vehicle from overseas. Local manufacturing has advantages in price and delivery, and the foundation for future radiation to right-hand drive markets around Southeast Asia has also been laid.

At the warranty level, there is a lifetime warranty on the three-electric systems, a 6-year or 150,000 km warranty on the whole vehicle, and battery replacement (not repair) if degradation exceeds 30%.

This policy in overseas markets uses promises to reduce user purchase risk perception; it is also one of the ways Changan can build trust when brand awareness is not yet established.

Thailand is the country with the highest new energy vehicle penetration rate in Southeast Asia. In 2025, the penetration rate has already exceeded 15%, and the market is still in the expansion phase. The window is open, but it won't wait forever.

Product competitiveness is strong, and the manufacturing system is already in place. The next real test is whether the dealer network can be densely covered, whether the service experience can be stable, and whether the name Changan NEVO can slowly become a reliable choice in the hearts of Southeast Asian families.