On April 23, the 21st Shanghai International Automotive Industry Exhibition officially opened. On April 24, the Changan Pickup Global Development Plan and Changan Hunter K50 Launch Event, themed "Changan Hunter, Drive Smart, Travel the World", was officially held. The world's first super extended-range digital intelligence pickup - Changan Hunter K50, went on sale, becoming one of the first pickups to carry L2 combined driving assistance functions. Equipped with the electric pickup chassis most loved by RV users, it officially opens the era of digital intelligence pickups!

Changan Hunter K50 4WD All-Terrain Version, let the distance have no boundaries, official guide price 192,900 Yuan;

Changan Hunter K50 4WD All-Round Version, bring technology into daily life, official guide price 182,900 Yuan;

Order now, enjoy five major gifts. Car purchase enjoys 3,000 Yuan trade-in subsidy, non-operating first owners enjoy lifetime warranty for three-electric system and extended range system, 36-month 70,000 Yuan annual payment loan or 12-month 80,000 Yuan final payment loan, free basic data and 2GB monthly entertainment service data, order within specified time get one camping gift pack.

Changan Hunter refreshed simultaneously, full series products starting from 127,900 Yuan, new cars have arrived, welcome to visit the store for details.

Drive Smart, Travel the World, Changan Pickup and Global Users Advance Together into the Digital Intelligence Pickup Era

In 2024, the automotive industry welcomed the year of intelligence. After the "electrification" wave, "intelligence" is leading the "second half" of the automotive industry change.

Peng Tao, Executive Vice President of Changan Automobile, shared on-site the leap of the Changan Pickup brand, the launch of the digital intelligence logo, and the confidence and determination to start the new era of digital intelligence. He said that Changan Pickup will be a sub-category under Changan Automobile's digital intelligence new energy -- Changan Qiyuan, positioned as "Digital Intelligence Evolution New Pickup". Relying on the collaborative empowerment of Changan Automobile's "Shangri-La", "Haona Baichuan" and "Beidou Tianshu", it adheres to the new energy track, accelerates global layout, and promotes the popularization and application of intelligence. Changan Pickup aims to bring commercial and passenger dual-use travel solutions to global users, and more importantly, to walk into the digital intelligence pickup era together with global users, leaping towards beauty.

[Changan Automobile Executive Vice President Peng Tao]

Changan Pickup shares Changan Automobile's "Six Countries, Ten Locations" collaborative R&D and manufacturing system. With a global vision, it integrates the CA-PDS product development process system, CA-ITVS test verification system, CA-IMS intelligent manufacturing system, and CA-ORPS off-road performance system to comprehensively empower pickup business, deepen the global market, and continuously improve industrial value.

For future global planning, Huang Zhi, CEO of Changan Pickup, said that Changan Pickup has formulated the "12324" global development plan. In the next three years, 3~4 global pickup models will be launched successively, covering the full-size market of B/C/D classes. Based on the pickup platform, rugged PPV models will be developed in groups, providing products to meet the needs of global users, different ages, different prices, and different scenarios. It is committed to building the pickup with the most user value and building a world-class pickup. In 2030, Changan Pickup sales will exceed 500,000 vehicles.

[Changan Pickup CEO Huang Zhi]

Heaven and Earth Dual Power, Changan Hunter K50 Reshapes the New Experience of Digital Intelligence Pickup

Last March, Changan Pickup launched Changan Hunter, which won the first place in the new energy pickup single product sales ranking frequently and was honored with the "Most Anticipated Product Honor Award" in Thailand, becoming the leader of new energy pickups.

Based on upgraded user needs, the first heavy product of the "12324" Changan Pickup global development plan -- Changan Hunter K50, was launched. Positioned as the world's first super extended-range digital intelligence pickup, with "Hunter's Eye" hunter aesthetics design and "Heaven and Earth Dual Power" ground super extended range, it is fierce, fuel-saving, and powered. Cloud Tianshu good intelligence, with "Easy to use, Easy to drive, and Safe" as core highlights.

Changan Hunter K50, "Heaven and Earth Dual Power" of "Ground Super Extended Range", strengthens the value iron triangle of "Fierce, Fuel-saving, and Powered". Low speed fierce, dual motor drive, maximum power 200kW, maximum torque 470N·m; fast acceleration, start response 400ms, 0-100 acceleration 7.9 seconds; power is persistent and strong, engine maximum power 140kW, generator peak power 100kW.

Equipped with 31.18kWh Golden Bell cover battery, NEDC range 131km, pure electric travel is more money-saving, as low as 7 cents per kilometer; no need to add urea, do not fear freezing in winter, no self-cleaning required, convenient to use and save trouble. Full-time all-domain pure electric driving feel, intelligent electric four-wheel drive architecture, pickup driving is more smooth; industry's first 22kW super external discharge function, maximum reserve electricity 227kWh, breaking electricity usage boundaries.

Hunter K50 also upgraded "Cloud Tianshu Good Intelligence", achieving value breakthrough of "Easy to use, Easy to drive, and Safe". Industry's first global installation of Huawei HMS for CAR, including smart voice, Petal Maps, and app ecosystem. At the same time, developing AI voice large model jointly with Huawei, subsequent through OTA upgrade, making Hunter K50 common and new.

Hunter K50 is equipped with L2 combined driving assistance, especially for long-distance travel and RV users, improving driving safety. Battery pack five major safety cage protection, combined with non-load-bearing body and underbody armor, prevent bumps and scratches, water immersion corrosion. In Middle East, South America, Africa, Southeast Asia, CIS and other overseas different regions' 10+ representative countries, carry out strict verification for extreme cold, extreme heat special climate and high altitude, high corrosion special environments. Hunter K50 can withstand verification.

In terms of off-road capability, Changan Hunter not only supports 1.5-ton extreme loading capacity, but also upgrades 2.5-ton towing capacity. Approach angle 29°, departure angle 26°, unloaded ground clearance 220mm, wading depth 600mm, equipped with all-terrain AT off-road tires, combined with three locks and ten driving modes, reaching exploration-grade off-road capability, novices can also easily go off-road.

For night travel scenarios, Hunter K50 is equipped with "Hunter's Eye" smart lighting system, domestic unique factory-installed 4 roof lights, including 2 high beams and 2 camping lights, meeting all-scenario outdoor lighting needs.

In terms of styling, Hunter Eye lighting, shark face front, dual screen, AT tires, olive green body color, heatwave orange interior, Hunter-style aesthetics design brings strong visual impact, unforgettable.

Changan Hunter constantly evolves with itself, jointly created with users living cars, camping cars, plant protection drone operation vehicles and other characteristic models, cooperated with Huawei, DJI, China Academy of Art and other ecosystems, co-created infinite possibilities with users. This year Q4, new Hunter co-created with users will be launched for sale.

With Changan Hunter K50 launch as an opportunity, Changan Pickup bases on "Digital Intelligence Evolution New Pickup", promotes pickup towards industry new height, provides digital intelligence pickup "China Solution" for global users.

Owl Auto News (ID:owlauto) reported that recently, Geely Auto issued an announcement, stating an investment of approximately 218 million yuan to fully acquire Radar Auto (Shandong) Co., Ltd., Radar Auto Sales Co., Ltd., and the Thailand distribution company Radar Thailand. Among them, Zhejiang Jirun acquired 100% equity of Radar Auto (Shandong) for 159 million yuan, Geely Sales acquired all equity of Radar Auto Sales for 59 million yuan, and CIL and GAIL under Geely acquired all share capital of Radar Thailand totaling 490,000 yuan. After the transaction, the three companies officially became wholly-owned subsidiaries of Geely Auto, with financial performance merged into the listed company's reports, marking the formal transfer of Radar Auto from the Geely Holdings system to the unified control of the Geely Auto listed company.

It is reported that the three targets form the complete chain of the Radar brand from R&D and manufacturing to sales and distribution. Specifically, Radar Auto (Shandong) is the core operating entity of the brand, specializing in R&D and manufacturing of mid-to-high-end new energy pickups, with production bases located at Zibo Zichuan Smart Factory; Radar Auto Sales is responsible for domestic sales system operation and dealer layout; Radar Thailand was established in Thailand in July 2024, it is Radar's first independently operated overseas subsidiary, focusing on distribution in the Thai and Southeast Asian markets.

In terms of performance, the three companies showed significant divergence in 2025. Radar Auto (Shandong) turned from profit to loss, with a net loss of 8.646 million yuan, compared to a profit of 67.743 million yuan in the same period last year; Radar Auto Sales turned loss to profit, with net profit of 12.325 million yuan, compared to a loss of 118 million yuan in the same period last year; Radar Thailand expanded losses, with a net loss of 10.697 million yuan. Despite this, Radar Auto's full-year sales in 2025 still reached 13,040 units, achieving year-on-year growth, ranking high in market share in the domestic new energy pickup market. At the March 2026 Bangkok International Motor Show, Radar King Kong EV received 2,569 orders, a year-on-year increase of 283%.

For Geely, this integration is a key layout to cope with intense industry competition. Radar can share Geely's R&D system, Geely Thunder EM-P super electric hybrid technology, supply chain and manufacturing bases, effectively reducing costs; Geely can coordinate multi-brand planning, avoid internal competition, while integrating Radar's domestic and international full-channel resources, leveraging the opportunities in the new energy pickup sector, further perfecting its global new energy vehicle landscape. As for whether this acquisition will ultimately bring good results to Geely as expected, it will take time to give an answer.

In April 2026, the Thailand automotive market presented an extreme polarization pattern: total new car sales 48,394 units, year-on-year growth 2.54%, pure electric vehicle sales surged 90.61%, SUV year-on-year growth 23.91%, but one-ton pickup sales were only 9,950 units, plummeting 29.7% from March, down 5.84% year-on-year, becoming the only core sub-segment with negative growth. Thus, January-April 2026 Thailand pickup cumulative sales 48,802 units, the decline compared to the same period last year widened further, the annual target of 171,000 units (2024 new low) predicted by ttb analytics was precarious, actual sales are highly likely to drop below 165,000 units.

Although the duopoly structure has not shaken, the 'precipitous' drop of top models is no longer in doubt. Toyota Hilux Travo/Revo April sales 5,104 units, down 27.1% from previous month, January-April cumulative 23,098 units, market share slightly rose to 51.3%; Isuzu D-MAX followed closely, April sales 3,469 units, plummeted 25.2% from previous month, cumulative 17,760 units, market share 34.9%. The two Japanese brands combined still accounted for 86.2% of the share, but the significant shrinkage in absolute sales indicates that even top products with the most complete dealer networks and highest residual values cannot withstand systemic risks.

The rest of the traditional fuel brands suffered a complete defeat: Ford Ranger nearly halved month-on-month, Mitsubishi Triton plummeted 63.7%, Nissan Navara has basically withdrawn from mainstream competition.

Chinese brand performance showed significant divergence. Pure electric pickup leader Geely Radar RD6 April sales 85 units, down 24.8% month-on-month, but the drop was far smaller than most fuel models, January-April cumulative 327 units, continued to hold the top spot among Chinese brands and the first place in the pure electric pickup sub-market. Great Wall Cannon Sahar became one of the few models growing against the trend, April sales 34 units, surged 142.9% month-on-month, but the base was extremely low and scale has not yet formed. Other Chinese brands continued to face pressure: Foton e-Tunland down 61.5% month-on-month, MG Extender plummeted 71.4%.

This divergence between pickups and the overall Thailand car market is essentially the conflict between production tool attributes and consumption upgrade trends, compounded by multiple policy and economic shocks:

• Dual contraction of purchasing power and credit: As of Q4 2025, Thailand household debt as a percentage of GDP rose to 86.7%, at a high level in Asia. As for individual business owners and farmers who are the core customer group for pickups, loan rejection rates rose significantly, overdue rates on unpaid pickup loans continued to climb. In April 2026, the Thailand Consumer Confidence Index dropped to 50.6, setting a new low in 8 months, willingness for productive consumption dropped to freezing point.

• Tax policies precisely targeted diesel pickups: The carbon dioxide taxation policy implemented from January 2026, caused diesel pickup terminal prices to rise 2%-10%, while pure electric passenger car consumption tax is only 2% and enjoys a maximum subsidy of 50,000 Thai Baht, forming a significant price scissors differential.
• Usage scenarios continued to shrink: Urban users accelerated the shift to more comfortable SUVs and electric passenger cars, while agriculture saw production decline due to El Nino, and logistics industry demand was weak, further compressing the production tool demand for pickups.

• Market structure low-endization intensified: The share of mid-to-high-end double-cab pickups dropped from 39% in 2022 to 33.5% in 2025, the share of low-price single-cab pickups rose to 62%, indicating consumers can no longer afford higher-priced products.

Final Thoughts: Looking forward, the turning point for the Thailand pickup market has yet to appear, the golden age of traditional diesel pickups has ended. Low-carbon transformation has become the only way out for the industry, and Chinese new energy pickups represented by Radar RD6, with differentiated product positioning and technical advantages, are expected to seize the initiative during the market restructuring process, becoming a key force to break the long-term Japanese monopoly structure.