车型概览

Alfa Romeo Giulia 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在高速巡航、并线和超车信心。

价格落在 RM 440,078，买家可以先用它判断预算压力和同级定位。

购车价格指南

Alfa Romeo Giulia 的购车预算可以先从 RM 440,078 开始衡量。这个数字真正影响的是月供、保险和现金流，而不只是展厅里的标价。

如果你在几个版本之间犹豫，可以把 2026 2.0T Standard（RM 440,078） 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 Alfa Romeo Giulia 的核心规格，最重要是把数字翻译成生活里的感受。

涡轮增压、4缸、1995 mL 排量的动力底子，适合拿来判断市区跟车和高速巡航是否轻松。 280 Ps、400 N·m的输出，真正意义在于满载、上坡和超车时不会太吃力。 车长 4643 mm、车宽 1860 mm、车高 1436 mm、轴距 2820 mm，可以帮助你预判停车难度和后排乘坐空间。 自动变速箱 变速箱、后轮驱动布局 的设定，会影响起步顺滑度、湿地稳定感和长途巡航感。

优缺点分析

Alfa Romeo Giulia 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：预算位置清楚，方便和同级车直接比较、动力输出能支撑高速和超车需求、空间和车身尺寸便于家庭买家预判实用性。

需要留意的是，市区停车和狭窄路段仍要看个人驾驶习惯。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 Alfa Romeo Giulia 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把高速巡航、并线和超车信心放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。

竞品对比内容

把 Alfa Romeo Giulia 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先用 RM 440,078 锁定预算圈、再看动力是否足够应付高速和满载、最后看空间是否适合家人和行李。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 Alfa Romeo Giulia 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

车型概览

Alfa Romeo Giulietta 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在保险、路税、轮胎和日常能源成本。

版本方面，Alfa Romeo Giulietta 目前可围绕 2025 Standard 来比较。

购车价格指南

评估 Alfa Romeo Giulietta 的购车预算时，建议先从版本定位和后续拥车成本下手。价格不是唯一重点，真正决定是否划算的是每天会不会用到那些配置。

如果你在几个版本之间犹豫，可以把 2025 Standard 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 Alfa Romeo Giulietta 的核心规格，最重要是把数字翻译成生活里的感受。

Alfa Romeo Giulietta 的核心价值应回到日常场景判断：你要它负责通勤、家庭出行、长途，还是作为更有个性的选择。

优缺点分析

Alfa Romeo Giulietta 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：车型定位清楚，适合先作为同级比较对象。

需要留意的是，最终取舍会落在版本配置、保险和长期保养成本。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 Alfa Romeo Giulietta 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把保险、路税、轮胎和日常能源成本放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。

竞品对比内容

把 Alfa Romeo Giulietta 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先从版本定位、品牌售后和日常用途开始比较。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 Alfa Romeo Giulietta 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

车型概览

Audi Q8 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在日常场景里的便利程度。

版本方面，Audi Q8 目前可围绕 2025 Standard 来比较。

购车价格指南

评估 Audi Q8 的购车预算时，建议先从版本定位和后续拥车成本下手。价格不是唯一重点，真正决定是否划算的是每天会不会用到那些配置。

如果你在几个版本之间犹豫，可以把 2025 Standard 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 Audi Q8 的核心规格，最重要是把数字翻译成生活里的感受。

Audi Q8 的核心价值应回到日常场景判断：你要它负责通勤、家庭出行、长途，还是作为更有个性的选择。

优缺点分析

Audi Q8 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：车型定位清楚，适合先作为同级比较对象。

需要留意的是，最终取舍会落在版本配置、保险和长期保养成本。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 Audi Q8 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把日常场景里的便利程度放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。

竞品对比内容

把 Audi Q8 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先从版本定位、品牌售后和日常用途开始比较。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 Audi Q8 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

车型概览

Audi e-tron 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在长期相处时会不会带来额外压力。

版本方面，Audi e-tron 目前可围绕 2025 Standard 来比较。

购车价格指南

评估 Audi e-tron 的购车预算时，建议先从版本定位和后续拥车成本下手。价格不是唯一重点，真正决定是否划算的是每天会不会用到那些配置。

如果你在几个版本之间犹豫，可以把 2025 Standard 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 Audi e-tron 的核心规格，最重要是把数字翻译成生活里的感受。

Audi e-tron 的核心价值应回到日常场景判断：你要它负责通勤、家庭出行、长途，还是作为更有个性的选择。

优缺点分析

Audi e-tron 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：车型定位清楚，适合先作为同级比较对象。

需要留意的是，最终取舍会落在版本配置、保险和长期保养成本。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 Audi e-tron 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把长期相处时会不会带来额外压力放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。

竞品对比内容

把 Audi e-tron 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先从版本定位、品牌售后和日常用途开始比较。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 Audi e-tron 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

车型概览

Audi A7 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在它和同级车相比的生活适配度。

版本方面，Audi A7 目前可围绕 2025 Sportback quattro 来比较。

购车价格指南

评估 Audi A7 的购车预算时，建议先从版本定位和后续拥车成本下手。价格不是唯一重点，真正决定是否划算的是每天会不会用到那些配置。

如果你在几个版本之间犹豫，可以把 2025 Sportback quattro 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 Audi A7 的核心规格，最重要是把数字翻译成生活里的感受。

Audi A7 的核心价值应回到日常场景判断：你要它负责通勤、家庭出行、长途，还是作为更有个性的选择。

优缺点分析

Audi A7 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：车型定位清楚，适合先作为同级比较对象。

需要留意的是，最终取舍会落在版本配置、保险和长期保养成本。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 Audi A7 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把它和同级车相比的生活适配度放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。

竞品对比内容

把 Audi A7 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先从版本定位、品牌售后和日常用途开始比较。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 Audi A7 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

车型概览

Audi Q8 Sportback e-tron 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在花出去的钱是否换来每天会用到的便利。

价格落在 RM 381,135 - 476,285，买家可以先用它判断预算压力和同级定位。

购车价格指南

Audi Q8 Sportback e-tron 的购车预算可以先从 RM 381,135 - 476,285 开始衡量。这个数字真正影响的是月供、保险和现金流，而不只是展厅里的标价。

如果你在几个版本之间犹豫，可以把 2025 55 quattro S line（RM 476,285）、2025 50 quattro Advanced（RM 381,135） 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 Audi Q8 Sportback e-tron 的核心规格，最重要是把数字翻译成生活里的感受。

114 kWh的电池容量，重点是能不能支撑一周通勤和周末出门。 24.1 kWh/100km的耗电表现，会影响你多久需要补一次电。 300 kW、664 N·m的输出，让高速并线和短距离超车更有底气。 车长 4915 mm、车宽 1937 mm、车高 1619 mm、轴距 2928 mm，可以帮助你预判停车难度和后排乘坐空间。

优缺点分析

Audi Q8 Sportback e-tron 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：预算位置清楚，方便和同级车直接比较、日常能源成本有明确参考、动力输出能支撑高速和超车需求。

需要留意的是，需要先确认家里、公司或常去商场的充电条件、市区停车和狭窄路段仍要看个人驾驶习惯。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 Audi Q8 Sportback e-tron 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把花出去的钱是否换来每天会用到的便利放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？只要充电条件稳定，电动车的通勤体验通常更安静，也更容易控制日常能源成本。

竞品对比内容

把 Audi Q8 Sportback e-tron 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先用 RM 381,135 - 476,285 锁定预算圈、再看动力是否足够应付高速和满载、接着比较能源成本和补能便利、最后看空间是否适合家人和行李。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 Audi Q8 Sportback e-tron 的关键，是先把充电安排想清楚。家充、公司充电或商场快充只要其中一项稳定，日常体验就会轻松很多。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

车型概览

Audi Q7 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在高速巡航、并线和超车信心。 近期围绕这款车的讨论包括「Audi Q7 S line fr RM399,990: Local CKD, 3.0 V6」，说明它在本地买家视野里仍有关注度。

价格落在 RM 462,222，买家可以先用它判断预算压力和同级定位。

购车价格指南

Audi Q7 的购车预算可以先从 RM 462,222 开始衡量。这个数字真正影响的是月供、保险和现金流，而不只是展厅里的标价。

如果你在几个版本之间犹豫，可以把 2025 3.0T quattro S line（RM 462,222） 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 Audi Q7 的核心规格，最重要是把数字翻译成生活里的感受。

涡轮增压、6缸的动力底子，适合拿来判断市区跟车和高速巡航是否轻松。 340 Ps、500 N·m的输出，真正意义在于满载、上坡和超车时不会太吃力。 9.1 L/100km的油耗，对每天通勤的人来说会直接影响加油频率。 车长 5077 mm、车宽 1970 mm、车高 1715 mm、轴距 3000 mm，可以帮助你预判停车难度和后排乘坐空间。

优缺点分析

Audi Q7 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：预算位置清楚，方便和同级车直接比较、日常能源成本有明确参考、动力输出能支撑高速和超车需求。

需要留意的是，市区停车和狭窄路段仍要看个人驾驶习惯。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 Audi Q7 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把高速巡航、并线和超车信心放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？9.1 L/100km 的油耗参考让通勤成本更容易预估。

竞品对比内容

把 Audi Q7 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先用 RM 462,222 锁定预算圈、再看动力是否足够应付高速和满载、接着比较能源成本和补能便利、最后看空间是否适合家人和行李。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 Audi Q7 的日常成本，最直接会反映在燃油、保险、轮胎和定期保养上。9.1 L/100km 的油耗让通勤预算更容易掌握。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

又一款奇瑞皮卡浮出水面！奇瑞在南非、泰國、新西蘭、菲律賓等多國註冊的全新小型皮卡外觀設計專利正式曝光。這款基於承載式車身打造的跨界產品，將成為奇瑞全球皮卡矩陣的入門級車型，與即將上市的 Stockman 等車型協同，助力奇瑞衝擊全球皮卡市場。

據南非媒體報道，奇瑞總部於 2025 年 11 月同步在多國提交了這款全新皮卡的外觀設計專利申請，2026 年 6 月初正式獲批。值得注意的是，申請當日奇瑞還同步提交了一款設計高度相似的緊湊型 SUV 專利，印證了兩款車型同平台開發的關聯。

從設計草圖來看，新車採用雙排座艙佈局，融合了 SUV 的流暢線條與皮卡的實用屬性。車頭延續奇瑞最新家族設計，方形輪拱配備黑色防擦包圍，車頂行李架強化跨界風格。車身側面採用 C 柱隱藏式門把手，C 柱上方延伸出支撐結構連接貨廂，兼顧剛性與視覺效果。專利文件將其定義為"跨界皮卡"，即全封閉乘員艙搭配開放式後貨台。與傳統中型皮卡不同，這款車貨廂較短，定位城市生活方式皮卡而非純工具車。

動力方面，預計將搭載 1.5 升四缸汽油發動機，前輪驅動，未來不排除推出混動或插混版本。事實上，奇瑞早在 2021 年就曾透露計劃推出半噸級皮卡，當時傳聞命名為"Tiggo Pup"，2024 年 10 月向南非媒體宣傳時再次提及該項目。

這款小型跨界皮卡將完善奇瑞多線皮卡產品佈局。隨著 Stockman 的推出，奇瑞皮卡產品線已成型：Stockman 為中型非承載式皮卡，純電皮卡 KP2X，以及對標福特 F-150 的全尺寸皮卡 KP4X。捷途品牌 F700 皮卡也將於 2027 年底登陸澳洲。多品牌、多定位的產品矩陣，將全面覆蓋從城市跨界到硬派越野、從燃油到純電的各細分市場。

在南非市場，奇瑞近期收購了日產 Rosslyn 工廠，目前正在改造，計劃 2027 年年中啟動本地化生產，這款小型皮卡有望實現南非製造。澳大利亞市場方面，新車若引入將定位在 Stockman 之下，開創澳洲小型承載式皮卡新細分。目前澳洲市場除 KGMMussoEV 外幾乎無同類產品，而福特 Maverick 在北美熱銷已驗證了這一市場的潛力。

奇瑞澳大利亞高管此前表示："全球皮卡市場唔止有非承載式一噸級產品。"奇瑞總工程師亦透露："我們同時開發非承載式和承載式皮卡，福特 Maverick 的成功俾咗我哋啟發。"

最後：目前奇瑞這款承載式皮卡正式發布時間尚未公佈，隨著專利曝光，預計其全球首發已為時不遠，奇瑞全球產品線亦將得到進一步豐富，助力中國品牌在全球皮卡市場與傳統日系、美系品牌展開競爭。

On May 15, the 18th Xuan Yuan Auto Blue Book Forum was held in Guangzhou.

At the "Ceiling of China's Auto Global Share" peak forum, Linglong Tires President Zhou Lingkun first systematically shared Linglong's "Globalization + Regionalization + Localization" overseas expansion strategy. As a parts company that planned ahead of the whole vehicle overseas expansion wave, Linglong is now using its deeply rooted comprehensive capabilities to help the Chinese automotive supply chain leap to the global stage.

Regarding the topic of "Whether China's Auto Global Share Can Break 25% in 2030", Zhou Lingkun pointed out that this depends on the enterprise's real capabilities in local production, governance, and services, not just the volume of local exports.

Globalization: Upgrading from "Selling Products" to "Building Capabilities"

Zhou Lingkun stated that true globalization is building R&D, manufacturing, and management capabilities globally. Currently, Linglong has established a "Three Countries, Eight Locations" R&D system across China, Germany, and the US; the manufacturing side has laid out 5 bases in China and 2 overseas; the management side has formed international teams and a localized talent matrix to ensure the ability to mobilize global resources to serve customers in any market.

Regionalization: Production Capacity Follows the Market, Entering the German Luxury Mainstream

"Wherever the OEM goes, Linglong builds its factory." The core of regionalization is "local production, local delivery". Linglong uses Thailand and Serbia as pivots. The Thailand factory, put into production in 2014, has an annual capacity exceeding 17.2 million units; the Serbia factory achieved mass production in 2024, has passed potential supplier audits by Volkswagen, Audi, and BMW, and started supplying Renault and Ford, marking that Chinese tires have moved from the "margin" to the "mainstream" in top OEM supply chains. Zhou Lingkun analyzed that foreign OEMs are tightening in the strategic component field, but the new requirements of new energy vehicles for tire rolling resistance and quietness have opened a larger window for Linglong to cut into foreign high-end supply.

Localization: Refusing to be an "Outsider", Exporting Commercial Civilization

True overseas expansion is not just capacity transfer, but growing together with the local area. Linglong is deeply localized in three aspects: personnel, supply chain, and community: Overseas bases hire a large number of local employees; relying on Thailand's rubber resources for local procurement, building local supply support in Serbia; actively participating in local public welfare to become an recognized "corporate citizen". Zhou Lingkun emphasized that manufacturing overseas expansion is more about exporting commercial civilization that makes the local area prosperous, achieving mutual success with the local area.

Looking to the long term, Linglong targets becoming a locally trusted supplier in Europe and Asia-Pacific, and a Top 5 global partner for new energy vehicle supply, will collaborate side by side in every key market of Chinese automakers' overseas expansion. With a "difficult but correct" layout, let the roots of the Chinese supply chain root deeper and deeper globally.

For ordinary families choosing a commuting pure electric SUV, space, driving quality, and long-term vehicle guarantee are the three hard standards, with the 80,000 Yuan price point being the budget red line for most ordinary car buyers. In the current new energy vehicle market, Changan Qiyuan New Q05 and Leapmotor A10 hold steady on the popular list, the prices of the two cars overlap, and it is also easy to feel conflicted. So how to choose these two cars, let us analyze it in detail today.

On pricing level, Leapmotor A10 official guide price 65,800-86,800 Yuan, entry threshold low, focusing on low-cost short-distance commuting, around 80,000 Yuan you can buy 505 Enjoyment Edition model; Changan Qiyuan New Q05 official guide price 79,900-114,900 Yuan, after terminal discount from 69,900 Yuan, after high configuration version price drop, 80,000 Yuan budget can reach 405Max model. Relying on state-owned enterprise manufacturing heritage, Changan Qiyuan New Q05 has long stepped out of the domestic market to start a global layout, in May the model officially landed in the Thai market, in June advanced into Uzbekistan, in August landed in Indonesia and various countries in Central and South America, in October landed in the strict European market, possessing solid global car quality. Today's comparison, we also focus on Changan Qiyuan New Q05 405Max and Leapmotor A10 505 Enjoyment Edition to carry out, both cars actual price are more than 70,000 Yuan, also possess discussion significance.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Space performance is a key watershed for family vehicles, Changan Qiyuan New Q05 as a compact SUV, 2735mm wheelbase advantage is prominent, rear row horizontal and longitudinal remainder is sufficient, 1.8 meters tall passengers, also can have more than one fist of legroom, with three adults fully loaded legs, shoulders no squeezing, after installing child safety seats remaining surplus space, trunk is neat with large depth, baby strollers, daily life supplies, camping full set equipment can be easily stored.

Leapmotor A10 positioned as a small SUV, wheelbase 2605mm, relying on space optimization to increase trunk volume, single person, double person commuting storage is enough, but rear legroom is cramped, 1.8 meters tall passengers, just some leg bumping, during holidays whole family travel together, rear passengers long time sitting easily tired, relatively hard to adapt to three-generation family normalized travel.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Including comfort configurations, two cars also pulled apart gap. Two cars standard front seat heating, winter cold get on car do not need endure cold seat cushion. But Changan Qiyuan New Q05 additionally equip driver seat ventilation, driver massage, summer say goodbye to seat stuffy, long distance driving massage relieve waist back pain, rear seat backrest angle adjustable, passengers can independently switch lying sitting posture. Air conditioning configuration, Changan Qiyuan New Q05 carry full automatic constant temperature AC + rear independent air vents, whole car temperature balanced; Leapmotor A10 equip manual AC, cancel rear air vents, summer high temperature travel rear cooling slow, comfort poor.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Cabin materials and smart configurations, directly determine our impression. Changan Qiyuan New Q05 whole cabin large area soft wrapping cover door panel, center console, armrests and other high frequency touch areas, plus global manufacturing quality inspection standards, long time bumpy road conditions not easy appear interior noise. Car machine compatible most mobile phone ecosystem, built-in 50W car wireless fast charge, save inside car messy wire lines. Same class rare cabin smart fresh air system, can effectively purify inside car air, whole family travel more healthy. Leapmotor A10 interior soft package only concentrated on center console local area, door panels mostly hard plastic, inside car materials lean basic, common car machine interconnection functions indeed can achieve, but phone interconnection only support HUAWEI HiCar, Changan Qiyuan New Q05 then on this basis out CarPlay, Carlink and Honor phone interconnection, can achieve more mobile phone brand interaction experience.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Power, three-electric performance, relate to long term vehicle care convenience. First talk about battery, Changan Qiyuan New Q05 all series standard CATL power battery, large factory cell stability through extensive verification, match 6 years or 150,000 km whole vehicle warranty, long term vehicle use guaranteed; Leapmotor A10 equip Gotion High-tech / Jiangsu Zhengli two battery types, whole vehicle warranty only 4 years or 120,000 km, later maintenance guarantee weak.

Power part, Changan Qiyuan New Q05 carry 120kW drive motor, city start, fast road overtaking power step follow step have, long time uphill full load also calmer; Leapmotor A10 max power 90kW, daily city commuting smooth enough, high speed overtaking, full load climbing power reserve insufficient, need reserve longer acceleration distance. Range aspect, Leapmotor A10 CLTC range 505km, small advantage, Changan Qiyuan New Q05 405km version meet daily commute, but also given 506km long range version option, balance long distance travel needs. Additionally, Changan Qiyuan New Q05 entry level battery direct cooling, Leapmotor A10 entry level air cooling, relatively, Changan Qiyuan New Q05 heat dissipation ability will be stronger.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Comprehensive overall product power, Leapmotor A10 starting price friendly, suitable for single living office workers, young couples daily commuting. Changan Qiyuan New Q05 rely on global car strict manufacturing standards, space, comfort configuration, power advantage, more adapt to multi-member family full scenario vehicle needs. So, 80,000 Yuan budget want balance quality and practicality, I think Changan Qiyuan New Q05 is more worth attention option.

中國汽車工業又一個歷史性時刻喺上海定格！——但呢場儀式嘅真正看點，唔係數字本身，而係上汽點樣將「舞臺」交給咗用戶。

2026 年 5 月 28 日，上海北外灘世界會客廳。當智己 LS9 Hyper 作為上汽集團第一億輛下線車型駛上舞臺，呢間持續奔跑嘅中國汽車集團完成咗一項中國汽車工業史上從未有人企及嘅成就：累計產銷量正式突破一億輛。

毫無疑問，呢個係值得記入行業歷史嘅數字。但更加值得外界關注嘅則係呢場交付儀式嘅呈現方式。作為中國車企中首個達成呢一成就嘅「開路人」，上汽用一場別出心裁嘅交付儀式，為後續所有尚未「撞線」嘅車企留下咗樣本。

十餘個整車品牌、十九款車型、十五個交付節點、橫跨亞歐嘅接力直播，構成咗一場圍繞「全價值鏈」展開嘅現象級路演。喺中國汽車產業普遍陷入單品爆款焦慮嘅當下，上汽卻將今次儀式做成咗一次對體系能力嘅最佳表達。

而體系能力嘅終極指向，從來唔係企業自己有多強，而係用戶感受到咩。呢場交付儀式嘅真正創新，正正喺於佢將「體系自信」轉化成一場以用戶為主角嘅敘事實驗。

從單品爆發到體系穩固 上汽奮鬥嘅「長久之路」

過去幾年，中國汽車行業最熟悉嘅成功模式就係「爆款驅動」，某一款車銷量破萬、某一項技術首發、某一次發布會刷屏，幾乎構成咗所有車企傳播工作嘅 KPI。不得不承認，呢種敘事邏輯喺新勢力崛起嘅窗口期極其有效，佢放大咗單點突破嘅戲劇性，亦令消費者快速建立起對新品牌嘅認知。

然而，進入 2026 年，行業嘅規則已經悄悄改寫咗。新勢力紅利期已經接近尾聲，單點突破嘅邊際效應遞減，越來越多車企發現，光有爆款救唔到銷量曲線嘅整體下滑，光講技術參數都好難再打動日益冷靜嘅消費者。

而上汽呢場交付儀式，恰好踩喺呢個節點上。佢冇將焦點集中喺某一款新車，亦冇借助單一明星代言人引爆話題，而係用十九款車型、十餘個品牌、覆蓋 5 萬級到 50 萬級、覆蓋乘用與商用、覆蓋國內與海外嘅「全家福」，向外世呈現咗一個完整嘅產業斷面。

當智己 LS9 Hyper 喺主會場登場，華境 S 喺柳州交付，MG4 EV Urban 喺倫敦交付，大通 eDeliver 5 喺新加坡交付，紅岩 i 傑獅喺太原交付，躍進大拿 T1 喺揚州交付，上汽想要傳遞畀外界嘅強烈信號——憑實力交付破億，已經好明顯咗。

能夠同時調動咁多品牌、咁多品類、咁多海外節點完成接力交付嘅車企，今日，能夠讓業界睇到實際成果落地嘅，喺中國有且得一家——上汽集團。

呢背後除咗冉冉升起嘅自主品牌，上汽車苦心經營嘅合資品牌亦喺呢場儀式中扮演咗關鍵角色。

大眾 ID.ERA 9X、AUDI E7X、凱迪拉克凱威德、別克至境 E7、別克至境世家集體登場，當合資車型同自主車型喺同一個交付舞臺上共享話語權，外界睇到嘅係一個更加多元嘅上汽。佢既係燃油車時代合資合作嘅發起方，亦係當下新能源智能化技術嘅輸出方，更係全球技術平台嘅整合方。

對於「電動化 + 智能化」轉型正處於上下求索階段嘅所有喺華合資車企而言，無疑係一份及時又有說服力嘅答案。

實際上，上汽集團新車交付破億背後，除咗喺乘用車係主賽道，商用車亦係關鍵嘅「鋪路石」，呢份唔聲唔聲嘅基石補足咗上汽佈局整車嘅最後一塊拼圖。DHL、嘉定公交、恆隆勝工貿、地上鐵呢啲批量用戶名單出現喺主會場，意味著上汽願意喺最高規格嘅傳播事件入面畀商用業務留出位置，話畀所有人知，上汽集團嘅全面佈局同體系敘事，注重均衡冇偏科。

將舞台畀返用戶：呢場儀式做咗咩啱？

如果只用一句說話定義呢場一億輛交付儀式，嗰應該係：佢唔係一場發布會，而係一場以用戶為主角、以全球接力為形式嘅「流動歷史公開課」。

傳統汽車行業嘅里程碑活動，往往係領導致辭、產品講解、數據展示嘅「企業秀」。但上汽今次徹底顛覆咗呢個固有模式。由上海北外灘世界會客廳嘅主會場出發，透過東方衛視全球直播，串聯起國內多城及英國、印尼、新加坡等海外交付現場，跨越亞歐大陸、橫跨多個時區，完成咗一次真正意義上嘅「去中心化」接力交付。

呢場儀式嘅核心創新喺於三個「第一次」：

第一次畀用戶成為絕對主角。第 1 億位用戶係 Momenta CEO 曹旭東——「夥伴變車主」嘅設定，將「用戶」嘅概念由消費者拓展到生態夥伴；榮威兩代車主嘅「十年信任之約」、倫敦實習醫生 Natalia 繼承祖父 MG 情懷、85 後村書記龐富強用五菱榮光為留守老人送餐……每一個交付動作背後都係一個真實嘅人生故事。上汽冇安排任何領導長篇講話，全部時間都交給咗「交付」呢個核心動作以及交付背後嘅用戶敘事。

第一次用「全球接續交付」取代「中心化舞臺」。從第 99,999,996 台到第 100,000,013 台嘅「接力交付」，營造咗即時懸念同參與感；唔同膚色、唔同語言、唔同車型喺同一主題下接續亮相，構成咗一場極具衝擊力嘅品牌傳播事件。呢種「去中心化」嘅儀式設計，喺中國汽車品牌入面仲冇先例。

第一次將交付儀式本身定義為「內容」。儀式即新聞、即傳播。上汽冇依賴傳統通稿，而係讓全球接力嘅畫面、用戶真實嘅情感共鳴、全品類同台嘅視覺奇觀，自己成為最具傳播力嘅內容。呢開創咗中國品牌同媒體融合嘅全新敘事方式——從「企業講乜媒體寫乜」，轉變為「媒體同用戶共同見證乜、感動乜」。

呢場儀式嘅底層邏輯，正正係上汽「識車仲識你」用戶理念嘅集中兌現：唔係企業站喺舞臺中央告誡用戶「我有多強」，而係將用戶請上舞臺，令世界睇到「我哋共同行咗幾遠嘅路」。一億輛，唔係一個冷冰冰嘅工業數字，而係一億份信任托付嘅溫度總和。呢種以用戶為中心、以情感共鳴為內核、以全球接力為形式嘅活動創意，為中國汽車品牌點樣做里程碑式傳播，留下一個極具參考價值嘅「上汽樣本」。

比一交付億輛更難嘅，係體系成長嘅「可持續」

喺呢場盛大嘅新車交付儀式背後，筆者認為，上汽嘅「一億輛里程碑」真正稀缺嘅地方，喺於體系成長嘅「可持續」。

實際上，上汽嘅傳奇造車故事，始於從零到整嘅突破，更成於縱橫捭闔嘅開放合作。

由 1955 年上海內燃機配件製造公司成立，到 1958 年鳳凰牌轎車試製成功，再到 1983 年第一輛桑塔納手工組裝下線，1997 年上海通用 23 個月建廠出車，2006 年榮威誕生，2016 年榮威 RX5 開啟互聯網汽車時代，2020 年智己汽車成立，上汽車條時間線上每一個節點都對應住中國汽車工業嘅一次產業升級。

如今，呢種連續性「創業」喺當下嘅中國汽車工業中已經屬於「稀有資產」咗。

多數車企要麼由合資起步，要麼由新勢力起步，要麼由某一次重大轉型起步。但能夠將技術、品牌、產品以及背後更加細分嘅自主與合資兩條線「無中生有、由弱變強」嘅發展故事完整講完嘅龍頭企業屈指可數。上汽七十余年嘅發展史，濃縮落嚟幾乎就係一部中國汽車工業嘅發展史，而正正係呢一點構成一億輛新車交付里程碑最厚重嘅歷史注腳。

其中，決定上汽大步向「電動化 + 智能化」轉型嘅歷史性節點，正正係至關重要嘅 2014 年。當年，高層喺調研上汽發展時明確提出嘅「發展新能源汽車係我國由汽車大國邁向汽車強國嘅必由之路」嘅總方針，被上汽高層深刻領悟並付諸行動，上汽隨即啟動全面新能源轉型。由此拉開咗上汽集團乃至全國汽車產業「換道超車」嘅序幕。

12 年後嘅 2026 年，上汽正式迎來全球第一億輛新車嘅用戶交付，呢背後上汽喺新能源板塊所做嘅努力同取得嘅成果，可謂舉世矚目。

回看十二年前提，新能源轉型喺國內產業界遠未形成共識。技術路線之爭、補貼政策之變、市場接受度之淺，令好多企業喺轉型節奏上踌躇。上汽果斷選擇咗率先轉型呢條路，其研發投入、產能佈局同創新體系嘅搭建，都始終行喺行業前列。

喺新能源賽道嘅搶跑，成就咗上汽集團今日喺智電新時代嘅領跑。

最新數據顯示，2026 年 1 至 5 月，上汽集團累計實現整車銷售 165.1 萬輛，繼續穩居行業頭部。其中，自主品牌 1-5 月累計銷售 117.3 萬輛，同比增長 8.6%，佔集團總銷量嘅比重首次突破七成，達到 71.1%；新能源車 1-5 月累計銷售 59.5 萬輛，同比增長 13.2%；海外市場 1-5 月累計銷售 58.9 萬輛，同比大漲 45.9%。自主、新能源、海外同時發力，推動上汽喺穿越週期中持續向上，亦為第 1 億輛交付後嘅新征程寫下有力嘅注腳。呢啲數字回答嘅，係長期主義喺中國汽車行業係咪仲可以跑贏嘅問題。

此外，上汽戰略定力嘅另一個支撐點則來自佢深度內化嘅全球佈局。海外 100 多個零部件生產基地、3000 多個經銷商網絡、4 個海外生產製造中心、42 艘自營滾裝船嘅安吉物流，呢啲資產入面嘅大部分都唔係喺過去兩三年突擊形成嘅，而係過去十年甚至二十年持續投入嘅結果。

而喺品牌端睇來，MG 喺歐洲連續 11 年蟬聯中國品牌銷冠，2025 年歐洲年銷突破 30 萬輛，今年 3 月 MG 喺法蘭克福發布 SolidCore 半固態電池同 Hybrid+ 混動技術，標誌著上汽全球化嘅邏輯從「產品出海」切換到「技術同價值鏈輸出」，冇十年以上嘅本地化運營積累，呢種切換都係切唔動嘅。

此外，上汽車揀選嘅第一億位用戶正正係佢目前最耀眼嘅供應鏈合作伙伴 Momenta CEO 曹旭東。將里程碑用戶嘅角色交畀一家智駕科技公司嘅創辦人，上汽車想要傳遞嘅信號好清晰，那就係上汽車並唔將「用戶」狹義理解為消費者，而將生態夥伴一齊納入到用戶生態入面。

而呢種姿態亦都好睇做係上汽由桑塔納國產化共同體時期就建立嘅海派合作文化根基嘅一種延續：開放、共創、互為底座。喺呢個行業越來越傾向於「垂直整合」同「全棧自研」嘅當下，上汽車選擇咗將技術圍牆搗開，令夥伴變成共同體嘅一部分。獨行快，眾行遠嘅道理，喺呢場一億輛嘅里程碑紀念上，似乎更加有分量咗。

寫喺最後：

喺呢場堪稱係中國汽車工業盛事嘅里程碑事件中，上汽車達成嘅一億輛新車交付，雖然係個具體嘅數字，但佢喺整個產業中所具備嘅含義卻無法用具體嘅某個度量嚟概括。

而喺交付一億輛新車嘅成就背後，上汽同其他中國汽車企業一樣，都喺面臨住新嘅考題。喺新嘅競爭維度入面，點樣調動全品類、點樣跨越乘商、點樣整合海內外、點樣讓合資同自主喺同一個屋簷下協同，將成為衡量車企真實實力嘅新標尺。

對上汽自己嚟講，交付第一億輛新車只係階段性答卷，亦係新起跑線。2026 年之後嘅市場，唔會因為呢個數字而對佢格外寬容，但對上汽車本身嚟講，佢亦並唔需要「特殊待遇」，而係力圖透過呢場儀式嚟證明，呢間行過七十余年嘅中國汽車龍頭企業，依然保持住開放合作嘅戰略定力，依舊具備將戰略意圖轉化為產業行動嘅實戰能力。

On June 13, the 2026 Chongqing Auto Show officially kicked off. Changan Mazda made a strong appearance at the Hall N8 booth with the theme "Still Mazda", showcasing classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6, MAZDA EZ-60, and multiple new EZ-60 Mazda Edition models launched in April in one go, concentrating on displaying the rich results of the brand's new energy transformation, while launching multiple user co-creation activities, and simultaneously rolling out sincere 618 Mid-Year Car Buying Benefits, sincerely repaying the vast number of consumers.

Outstanding Global Quality and Strength, Establishing Industry Value Benchmark for New Energy

The EZ-6 and EZ-60 new energy models appearing this time were strictly built following global standards from the R&D phase, with comprehensive strength leading the industry. In terms of design, MAZDA EZ-6 won the 2026 World Car Design Award, and was also the first new energy model in China to win this award; MAZDA EZ-60 became the only SUV model globally to sweep 8 world top design awards, and its design strength is widely recognized internationally.

In terms of safety performance, both models were built according to China-Europe Dual 5-Star safety standards. Among them, EZ-6 won 5 international authoritative safety certifications such as C-NCAP, E-NCAP; EZ-60 battery safety standards align in advance with domestic new national standards and European standards. Changan Mazda also solemnly promised to all new energy vehicle owners: Lifetime coverage for battery spontaneous combustion, no limit on mileage, no limit on vehicle transfer owners, safeguarding travel safety.

In the core driving and control domain, EZ-60 strength is equally eye-catching, winning the Chinese New Energy Vehicle Rally Championship Circuit SUV Group Champion and Rally Overall Runner-up. At the auto show, Ji Hao, who is simultaneously a Changan Mazda owner and a race champion, shared his participation experience on site. He drove the unmodified original factory pure electric EZ-60, competing in a high-intensity schedule lasting 6 days and covering a total of 910 km, standing out from 27 brands and 100 competing vehicles among the competition of extended-range and plug-in hybrid models. The stable quality of the vehicle and Mazda's signature "Human-Machine Integration" tuning expertise fully verified the hardcore performance of EZ-60 original factory production cars.

With solid product quality, Changan Mazda has successfully obtained whole vehicle certifications from the EU, UK, and Australia three major overseas markets, and is the first domestic joint-venture new energy car company to collect these three certifications. At the end of May, over 80 overseas dealers from Europe, Australia, and Thailand visited the Changan Mazda Nanjing Plant specially, giving high affirmation to the brand's production process and quality control system. Currently, EZ-6 and EZ-60 overseas pre-sales and sales performance are climbing steadily, and in the domestic market, EZ-60 has sat firmly on the sales champion throne of joint-venture new energy mid-size SUV for 7 consecutive months.

Wu Xuxi, Executive Vice President of Changan Mazda Automobile Sales Branch, stated that nowadays Changan Mazda has become the global new energy vehicle design, R&D, manufacturing and export core base, and the brand guarantees that every consumer purchasing a Mazda new energy model can own a truly high-quality Global Car.

Persist in User First, Multi-dimensional Activities to Build a Brand-User Value Community

Changan Mazda, boasting 5 million loyal users in China, has always practiced User+ Development Thinking, continuously building a full dimension, full lifecycle user ecosystem, allowing the brand and owners to connect deeply and co-create value. Owners and Mazda fans participating in various brand activities also have the opportunity to be invited to attend the 2026 Fan Festival.

The Wish Journey Activity launched at the beginning of the year, adhering to the concept of User Wishes and Brand Support, shortens the distance between the brand and users, leaving countless warm emotional stories. The 11th edition Owner Story Collection gathers many positive energy owners: there are public welfare enthusiasts persisting in donating to poor primary schools for seven years, leaders organizing car clubs to care for special children for four consecutive years, and couples who met through cars and accompanied each other, with one true story constructing the brand's warm spiritual core.

At the same time, Joy Mazda Creator and Citizen Ambassador two plans provide owners with platforms to share, communicate, and co-create. A large number of owners proactively share their daily car usage, conveying product value through real reputation. Post-00s EZ-60 owner Sun Jingyi, as the Joy Mazda Creator representative, shared on site, she stated that in the process of sharing car usage life, she received enthusiastic help from car friends and staff, and also welcomed more Mazda owners to join in.

The Green Seedling Program Season 2 launched in May continues to enter top universities across the country, showcasing the brand's technical achievements in design, driving control, safety, and intelligent fields to young students. The EZ-60 National University Modification Design Competition conducted synchronously, not only has the opportunity for excellent creativity to land as reality, but also opens summer internship positions for students, deepening industry-academia integration.

On the road of public welfare, Changan Mazda has always walked hand in hand with users. From 2015 to present, the brand has donated and built 12 Hope Primary Schools in Yunnan, with cumulative investment over 10 million yuan, benefiting over 10,000 teachers and students. This June, the brand launched the Goodness Per Kilometer Charity Action again, converting users' daily travel into a charity fund, all used to improve Hope Primary School operating conditions, letting love continue to be transmitted with the wheels.

618 Mid-Year Mega Sale Officially Opens, Multiple Car Buying Benefits Full of Sincerity

Taking advantage of the Chongqing Auto Show opportunity, Changan Mazda launched "Ride Enjoy Summer Style, Joy Enjoy 618 Big Promotion", the activity continues until June 30. Buying cars during the activity可享受 high comprehensive subsidy, boutique gift pack and flexible financial plan, at the same time can also receive exclusive car use rights. Visiting the store for a test drive of new energy models, can also receive one exquisite souvenir gift.

This auto show will continue until June 21, welcoming citizens and car fans to visit the Changan Mazda booth at Hall N8 of Chongqing International Expo Center to experience the unique charm of the full range of global models up close. In the future, Changan Mazda will continue to adhere to century-old brand genes, polish products with global standards, connect users with sincere service, letting more people feel the pure driving pleasure of "Human-Machine Integration".

6月13日，2026重庆国际车展拉开帷幕。长安马自达以“依然马自达”为主题，携经典跑车MX-5、全球战略新能源车型MAZDA EZ-6、MAZDA EZ-60及4月上市的EZ-60马年限量版齐聚N8馆，全面展示电动化转型的最新成果。

品牌在车展期间同步推出多项用户共创计划，并开启618年中大促：在至高20,000元国家以旧换新补贴与17,000元厂家置换补贴基础上，购买指定车型额外赠送价值7,999元的专属尊享套装。

从诞生之初，EZ-6与EZ-60便遵循全球统一标准。设计层面，EZ-6荣膺“2026世界年度设计车”，成为中国新能源车型中首个获此殊荣者；EZ-60则包揽德国红点、iF、美国IDA三大世界设计赛事，累计斩获8项全球顶级设计大奖，成为SUV领域独一无二的“大满贯”得主。

在安全性能上，EZ-6已通过C-NCAP、E-NCAP、中保研等5项权威测评，其中C-NCAP乘员保护得分率与E-NCAP儿童保护得分率均为2025年度已测车型最高；EZ-60电池安全更超前满足2026年7月即将实施的新国标及欧洲标准。长安马自达向所有新能源用户作出“电池终身自燃包赔”承诺——不限里程、不限车主，彻底消除用户的电池安全顾虑。

操控方面，长安马自达不盲目追求账面参数，而是聚焦“车随意动、驾乘愉悦”的真实体验，通过整车协同开发从源头解决电动车常见的晕车问题。

车展现场，车主兼冠军车手纪浩分享了驾驶原厂未改装纯电EZ-60征战中国新能源汽车拉力锦标赛的经历：在6天910公里的严酷赛程中，面对多数增程与插混对手，凭借EZ-60极致的稳定性与“人马一体”调校，从27个品牌100台参赛车中脱颖而出，夺得场地赛SUV组冠军、拉力赛总成绩亚军，用赛道实力验证了量产车的操控上限。

品质保障上，两款车型均诞生于马自达全球最佳工厂——南京工厂，与出口全球的右舵版车型共线生产，执行完全一致的制造与品控标准。长安马自达已成为国内首个同时获得欧盟、英国、澳大利亚三大市场整车认证的合资新能源车企。

5月底，来自欧洲、澳洲、泰国的80多位海外经销商专程考察南京工厂，对生产工艺与品控体系给予高度评价。市场表现同样亮眼：EZ-60已连续7个月领跑合资新能源中型SUV销量榜，海外订单与预售持续向好。

长安马自达汽车销售分公司执行副总经理吴旭曦表示：“长安马自达已升级为马自达全球新能源整车设计、研发、制造基地和出口中心。每一位马自达新能源用户所拥有的，都是一台真正的全球车。”

深耕中国市场21年，500万用户是长安马自达最宝贵的财富。2026年，品牌持续深化“用户+”思维，推出一系列用户共创活动，构建起覆盖情感连接、价值共创、责任共担的全生命周期用户生态。参与活动的马粉，将有机会登上2026粉丝盛典的舞台。

年初启动的“心愿之旅”，以“用户许愿、品牌助力”的形式，让品牌真正走进用户生活。已推出11期的“车主故事荟”，则成为马粉精神的集中展示：有连续7年资助贫困小学的公益达人，有连续4年组织车友关爱特殊儿童的爱心领队，有因马自达相识相知的情侣……这些真实鲜活的故事，构成了长安马自达最动人的底色。

“悦马创作家”与“全民经纪人”计划，鼓励用户用镜头和文字记录拥车生活，用口碑传递产品价值。活动上线以来，涌现出大批金牌推荐官，其中一位已累计向100多位亲友推荐马自达。“零零后”EZ-60车主孙靖依作为“悦马创作家”代表分享道：“平时工作忙，但可以利用空闲时间分享用车感受。如果你是马自达车主，喜欢分享、爱交朋友，欢迎加入我们。”

5月启动的“青苗计划”第二季，正陆续走进全国顶尖高校，与青年学子深度交流长安马自达在设计、驾控、安全、智能化及三电领域的实践成果。同步开启的EZ-60全国高校改装设计大赛，不仅为优秀作品提供创意落地的机会，还向青年学子开放暑期实践与实习名额，推动产学深度融合。

自2015年起，长安马自达已在云南累计捐建12所希望小学，总投入超1000万元，惠及上万名师生。今年6月，品牌再度发起“每一公里都有善意”公益行动：6月1日至20日，车主每行驶1公里，品牌即捐赠0.1元善款，全部用于改善希望小学的学习与生活条件，让爱与车轮一同前行。

借重庆车展契机，长安马自达同步开启618购车礼遇：全系车型可享至高17,000元厂家置换补贴与20,000元国家以旧换新补贴，购指定车型赠送价值7,999元尊享套装（含充电桩、太阳膜、脚垫等），并提供0首付5年低息（年均费率1.99%）及终身零燃权益。到店试驾新能源车型，还可获赠国家级非遗金陵金箔礼品。

“依然马自达”从不只是一句口号——长安马自达在传承百年品牌基因的同时，始终将用户需求置于首位。未来，品牌将继续以全球标准打造每一款产品，用真诚连接每一位用户，让更多人体验“人马一体”的纯粹驾驶乐趣。

6月12日，“十五万热爱，高光而来” BJ30旅行家十五万台下线暨高光版上市发布会在北汽株洲超级工厂举行。为进一步推进越野平权，让更多家庭享受轻越野生活，BJ30旅行家全系推出3万元置换政策，超级置换价6.99万元起。年度全新版型BJ30旅行家高光版上市，定位轻越野SUV，颜值、性能、体验全面跃升，超级置换价8.29万元起。

在央视镜头下，北京越野还直播拆解了一台行驶15万公里的BJ30旅行家，全网见证车辆的可靠品质。

北汽集团副总经理、北京越野董事长张国富表示：“BJ30旅行家成为了中国轻越野SUV最快达成15万台的车型。十五万台BJ30旅行家，承载着市场、行业和全球用户的信赖，这不仅是速度的突破，更是十五万次坚定的选择、十五万份用户铸就的品质丰碑。它是中国HEV技术交给世界的答卷，更是中国智造掷地有声的宣言！”

十五万全球用户认可，铸就BJ30旅行家高光时刻

BJ30旅行家依托北京越野六十余年专业沉淀，以超野、超大、超省的硬核实力，让世界看见中国。

“超野”是出发的底气。

北京越野打造了行业领先的“三擎四驱六模HEV混动架构”，并率先应用于BJ30旅行家，成为中国方盒子SUV品类首款HEV混动车型。三擎动力是一台41%热效率混动专用发动机、前驱动电机和后驱动电机，分别擅长长距离节能、实时补能与瞬时爆发；智能四驱响应速度达30毫秒，0.5秒即可爆发峰值扭矩。六大模式可自动选择最优工作方式，动力始终处于最佳状态。配合能量中锁、四轮电子限滑及智电ATS全地形控制系统，轻松应对泥地、沙地等场景。

“超大”是出行的从容。

BJ30旅行家三排七座布局，拥有2820毫米超长轴距、66%的超高得房率，以及1496升超大后备箱，后排纯平放倒秒变1.92米大床。B级方盒子超宽第三排空间，让1.8米成年人乘坐依然宽敞。全车38处储物空间，随身物品都有专属位置。全家出行自由，每个人都不将就。

“超省”是长久的陪伴。

BJ30旅行家实现了省钱、省时、省心。近期，来自南非、印尼、阿联酋、波兰、墨西哥的五国汽车博主，实测国产SUV的油耗，BJ30旅行家在每个国家都跑出百公里不超5升的成绩，一箱油续航超1000多公里。无需找充电桩，加油即走，每年节省数十小时补能时间。同时，首任车主享整车终身质保，无高压电池包安全隐患，保养简便且配件充足，让每一次出发都无后顾之忧。

BJ30旅行家既是一台能带你奔赴山野的方盒子，还是一台能让你舒享生活的城市通勤SUV。轻越野SUV千篇一律，BJ30旅行家万里挑一！

BJ30旅行家高光版发布，迎来颜值、性能、体验三大高光时刻

值此十五万台下线之际，北京越野推出全新版型——BJ30旅行家高光版，在“超野、超大、超省”的基础之上，实现颜值、性能和体验全面跃升。

高光颜值，为不同人生阶段量身定制。BJ30旅行家高光版采用经典方盒子造型，硬朗气场与精致线条完美融，独有的五阙星环贯穿灯组，醒目帅气；全套电感潮改套件、专属星环轮毂，前后同色运动保险杠，尽显热爱与洒脱；全新橙色内饰和金属纹理饰板勾勒层次与品质，凸显温润底蕴。不同年龄段的用户都能在这台车上寻得热爱、遇见高光。

高光性能，动力与油耗兼得。BJ30旅行家高光版换装高性能、长寿命的专用AGM电瓶，循环寿命达普通电瓶的3倍；搭载保时捷同款涡轮增压技术，整车充电效率达99%；后电机功率从55千瓦提升至70千瓦，匝道汇入、路口起步、紧急避让，都能获得及时响应，给你坚守路权的底气。

高光体验，打造移动的舒适会客厅。相比普通SUV，BJ30旅行家车身更高，视野更开阔，还有座椅加热、通风、方向盘加热等功能，贴心舒适。系统可感应雨滴，自动关窗。64色氛围灯能随音乐节奏律动，给你独享舒缓情绪的空间。

BJ30旅行家高光版让你越野生活与城市通勤兼得，用一台车的从容，装下生活的两面，把每一个平凡的日常，都过高光时刻。

全网首拆十五万公里BJ30旅行家，央视鉴证真实品质

为回馈十五万车主的相伴与热爱，北京越野推出“3万超级置换政策”，置换用户和新购用户都可以享受。在3万元超级置换政策之上，北京越野还带来五重尊享礼遇，限时下订即可享受：

第一重，质保礼：赠送价值6000元整车终身质保（限首任非营运车主）；

第二重，金融礼：0首付等多种金融产品可选；

第三重，呼朋礼：老客户转介绍成交，奖励至高800元京东卡；

第四重，升级礼：全系终身OTA免费升级；

第五重，流量礼：基础流量终身免费，娱乐流量2年免费且不限量。

值此世界杯开幕，BJ30旅行家高光版还限时开启“燃情世界杯，高光赢大奖”活动：在全国任意授权门店购车，即可获得竞猜资格，精准命中世界杯冠军和决赛比分，再享5万购车补贴。

真正的实力不畏惧严苛的审视。发布会现场，北京越野携手央视财经，对行驶15万公里的BJ30旅行家进行拆车直播，以真实车况展现耐久品质。同时，镜头深入探访北汽株洲超级工厂，见证中国智造如何从源头守住每一台车的卓越品控。

15万公里相当于普通家庭近十年的使用里程，BJ30旅行家拆开后：发动机涡轮干净积碳很少，动力输出依旧充沛， 变速箱外壳完好不漏油，内部齿轮也没有磨损坑洼，动力系统状态优异；电池包没有鼓包、漏液、内部变质衰减的情况，长久使用不用担心电池老化故障；副车架、悬挂摆臂没有锈蚀、渗油漏油问题，整个底盘平整度、规整度和新车差距很小，被动安全防护始终在线。

这场直播用镜头证明，BJ30旅行家用料扎实、工艺可靠、耐久出众，能够给用户带来更低的维修成本、更长的换车周期，以及每一次出行的安心感。

北京越野还携手央视财经深入北汽株洲超级工厂，从制造源头揭开BJ30旅行家精良品质的背后逻辑。在焊接车间，几百台机器人协同作业，百分百自动化，涂胶误差不超过一根头发丝，保证车身骨架更坚固，抗撞击、抗形变能力更强，走烂路不异响，碰撞时更安全；在冲压车间，五千多吨巨型冲压设备一次性压制成型车身板材，保障车身均匀工整、线条流畅，好看的高颜值外观即源于高精度冲压打底；在喷涂车间，几十台机器人全自动喷涂，搭配环保水性漆，有害刺鼻挥发物质降低六成以上，新车无异味，老人小孩乘车更安心，漆面也更耐晒、更耐腐蚀。同时，每道工序都设有品控检查关口，保证每一台下线的 BJ30 旅行家全部品质达标，让用户买得放心，开得踏实。

十五万热爱，高光而来。作为越野世家，北京越野以多元产品矩阵精准布局，致力于让不同需求的用户都能找到最契合的出行伙伴。BJ30旅行家高光版以极致产品力与诚意价格，让每一份热爱都不被辜负，让每一次出发都闪闪发光；BJ40增程长续航版则以“可城可野极安全”的硬核实力，陪伴用户奔赴更广阔的天地。

On June 12, the BJ30 Traveler 150,000 units off the line and High-Light Edition Launch Press Conference, themed "150,000 Loves, High-Light Arriving", was grandly launched at the BAIC Zhuzhou Super Factory. As the model that fastest achieved 150,000 sales in the Chinese light off-road SUV market, the BJ30 Traveler refreshes industry speed again. At the same time, the annual new version -- BJ30 Traveler High-Light Edition officially launched, unlocking new light off-road travel experiences with comprehensively advanced product power. To implement the off-road equality concept, the official released a heavy-weight 30,000 yuan replacement policy for the entire series. The BJ30 Traveler Super Replacement Price starts from 69,900 yuan, the High-Light Edition Super Replacement Price starts from 82,900 yuan, allowing thousands of families to embrace a high-quality travel life that is both city and wild with an affordable threshold.

This press conference was not only a glory ceremony for the BJ30 Traveler 150,000 users' reputation, but also an open witness to the strength of Chinese light off-road SUV manufacturing intelligence. At the event site, Beijing Off-road partnered with CCTV Finance to complete the first online disassembly live stream of the real vehicle with 150,000 km driven. Through transparent, visible solid testing, it fully displayed vehicle durability quality and solid craftsmanship, allowing the market and consumers to intuitively witness the hard strength of Chinese manufacturing intelligence.

150,000 Unit Sales Becomes Legendary, Casting a Benchmark for Chinese Light Off-Road Quality

For 15 years of deep digging in the off-road field, and over 60 years of professional technology accumulation, Beijing Off-road relied on extreme product power and user thinking, allowing the BJ30 Traveler to achieve leapfrog breakthrough, achieving the bright achievement of fastest 150,000 sales in Chinese light off-road SUV. BAIC Group VP and Beijing Off-road Chairman Zhang Guofu stated on site: "The delivery of 150,000 BJ30 Travelers is not only a market speed breakthrough, but also a quality monument built by 150,000 units of user trust. It is both an excellent answer sheet of Chinese HEV technology delivered to the world, and also a firm declaration of Chinese car manufacturing intelligence moving upward."

To quickly gain global 150,000 user recognition, the core stems from the BJ30 Traveler's three hardcore core advantages of "Super Wild, Super Big, Super Saving", redefining the standard for household light off-road SUVs.

At the Super Wild performance level, the BJ30 Traveler is the first HEV hybrid model in China's Box-style SUV category, equipped with the industry-leading Three-Engine Four-Wheel Drive Six-Mode HEV hybrid architecture. The three-engine power system composed of a 41% ultra-high thermal efficiency hybrid dedicated engine and front and rear dual drive motors can precisely adapt to different travel scenarios such as long-distance energy saving, real-time energy replenishment, and instant power burst. With 30-millisecond level intelligent four-wheel drive response and 0.5-second peak torque burst ability, matched with electronic center differential lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, it can easily conquer complex road conditions such as mud, sand, and steep slopes, balancing urban commute smoothness and outdoor off-road passability.

At the Super Big space level, the new car relies on a 2,820mm ultra-long wheelbase and 66% ultra-high space utilization ratio to create a flexible practical three-row seven-seat layout. With a 1,496-liter super large trunk matching rear seats that can fold pure flat, it can expand to a 1.92-meter super large flat space, turning into a mobile big bed in seconds. The spacious B-class ultra-wide third row can easily accommodate a 1.8-meter adult passenger. The whole car has 38 refined storage locations, fully satisfying diverse needs such as family multiple-person travel, camping travel, and material loading, achieving calm and unhurried all-scene travel.

At the Super Saving experience level, the BJ30 Traveler gains global recognition for its extreme energy saving strength. Car bloggers from five countries -- South Africa, Indonesia, UAE, Poland, and Mexico -- jointly verified actual tests. The vehicle's fuel consumption per 100 km does not exceed 5 liters, and one tank range exceeds 1,000 km. The convenient attribute of not needing to rely on charging piles and driving away after refueling greatly saves energy replenishment time. Matching the first owner whole-vehicle lifetime warranty policy, with no high-voltage battery pack safety hazards, convenient maintenance, and sufficient parts, it brings a long-term travel experience of worry-free, money-saving, and time-saving for users from the three dimensions of time, cost, and safety.

High-Light Edition Comprehensively Advanced, Appearance, Performance, Experience Triple Leap

Relying on 150,000 user reputation accumulation, Beijing Off-road released a heavy-weight annual new version BJ30 Traveler High-Light Edition. On the basis of the original hardcore product, it realizes appearance, performance, and intelligent experience comprehensive upgrades, perfectly adapting to diverse travel needs for all age groups.

High-Light Appearance Reshapes Light Off-Road Aesthetics. The new car continues the classic Box-style hard look, merging exquisite fluid lines. Matching exclusive Five-Gate Star Ring through light group, Star Ring custom wheels, full set of inductive fashion modification kits, and same-color sports bumper, it possesses both aura and fashion identity. Inside, the new exclusive orange interior matches metal texture trim plates. Texture layers are full, taking into account sports vitality and home warmth, adapting to multi-scene style needs such as daily commute, outdoor travel, and business shuttle.

High-Light Performance Realizes Power Comprehensive Strengthening. The High-Light Edition targeted upgrades core hardware, equipped with high-performance AGM dedicated batteries with triple cycle life, and Porsche same-model turbocharging technology. Whole-vehicle charging efficiency is as high as 99%. Rear motor power increases from 55kW to 70kW. In scenarios such as start acceleration, ramp merge, and emergency avoidance, the response is faster and power output is more abundant, bringing a steadier and more agile handling experience, making every travel confident.

High-Light Experience Creates Mobile Comfortable Living Room. The new car brings an open panoramic view thanks to the high body design. At the same time, it is fully equipped with comfort configurations such as seat heating, seat ventilation, and steering wheel heating, adapting to four-season travel. It is equipped with thoughtful configurations such as intelligent raindrop sensing automatic window close and 64-color music rhythm atmosphere lamps. Balancing practicality and atmosphere, it perfectly merges the comfort and leisure of city commute with the freedom and ease of outdoor travel.

CCTV Witness Hardcore Quality, Super Factory Interprets Chinese Manufacturing Intelligence

Real quality fears no strict disassembly inspection. At the press conference site, Beijing Off-road combined with CCTV Finance conducted a whole-process live disassembly of a BJ30 Traveler with 150,000 km driven. 150,000 km mileage is equivalent to nearly 10 years of car use cycle for an ordinary family. The disassembly result fully verifies the model's extreme durability quality: Engine turbo carbon accumulation is extremely low, power output is still full. Gearbox has no oil leak, gears have no wear, power system state is comparable to a new car. Battery pack has no bulging, liquid leak, decay, or quality change issues, long-term use is safe and stable. Chassis subframe, suspension control arms have no rust or oil seepage phenomenon. Overall flatness and neatness are basically the same as a new car. Passive safety protection is always online, fully showing the model's solid material usage and reliable durability strength.

At the same time, the lens went deep into the BAIC Zhuzhou Super Factory, revealing the roots of the BJ30 Traveler's high-quality manufacturing intelligence. The factory welding workshop realizes full-robot automation operation. Glue error does not exceed a hair, building a strong and safe car body skeleton. The 5,000-ton level giant stamping equipment molds car body plates in one time, creating smooth and exquisite car body lines. Fully automatic robot spraying matching eco-friendly water paint greatly reduces harmful volatiles, achieving new car no odor, paint surface sun-resistant and corrosion-resistant. Whole-process strict quality control checkpoints guard the excellent quality of every vehicle from the production source, letting users worry-free about buying cars and peace of mind about using cars.

Heavyweight Benefits Arrive, Multiple Courtesies Pay Tribute to User Love

To repay the trust and support of 150,000 owners and help more consumers unlock light off-road life, Beijing Off-road released a heavy-weight 30,000 yuan super replacement policy, which both new purchase and replacement users can enjoy. At the same time, adding five layers of exclusive limited-time courtesies, sincerity full: Warranty gift gifts value 6,000 yuan first owner non-business owner whole-vehicle lifetime warranty; Finance gift provides 0 down payment and other diverse finance schemes, lowering car buying threshold; Calling friends gift supports old customer referrals, up to top can get 800 yuan JD card; Upgrade gift enjoys whole-series lifetime OTA free upgrade; Traffic gift gifts basic traffic lifetime free, entertainment traffic 2 years unlimited free use.

Coinciding with the World Cup event node, the brand synchronously started the "Passionate World Cup, High-Light Win Grand Prize" limited-time activity. Consumers who buy cars at any authorized store nationwide can participate in event guessing. Accurately hitting the World Cup champion and final score, they can additionally enjoy a 50,000 yuan car buying subsidy. Ultra-high benefits sincerity return to the market.

From the glory coronation of the 150,000 unit sales milestone, to the comprehensive renewal of the High-Light Edition model, to the public and transparent quality witness, the BJ30 Traveler breaks the homogenization deadlock of light off-road SUVs with strength, truly realizing "City and Wild, All-round Capable". In the future, Beijing Off-road will continue to deep-dig the civil off-road track, persisting the off-road equality concept. With higher quality, better experience, and more approachable products, it will accompany thousands of users to rush towards mountain and sea love, unlocking every travel high-light journey.

2026 年 5 月 28 日，中國汽車工業歷史上一個值得被反覆提起嘅日子。

上汽集團喺上海北外灘世界會客廳，向全球第一億位用戶——Momenta CEO 曹旭東，交付咗一輛智己 LS9 Hyper。呢次唔係一次普通交車。與此同時，上汽旗下十餘個品牌、十九款車型，喺全球多地接力交付。從上海到南京、柳州、太原，從英國到印尼、新加坡，一場橫跨洲際嘅「交付接力賽」，宣告咗一個事實：中國第一家累計產銷量突破一億輛嘅汽車集團，誕生咗。

一億輛。呢個數字過去只屬於豐田、大眾、通用。今日，佢屬於一家中國企業。

好多人可能會話：一億輛又點樣？不過係「量大」。但我恰恰覺得，呢一億輛最值得細品嘅，唔係「多」，而係「變」。

第一層變：從「敲車」到「造車」，從「市場換技術」到「技術定義市場」

1958 年，上海工人用榔頭敲出第一輛「鳳凰牌」轎車。嗰時中國汽車工業處於嬰兒期，笨拙、原始，但充滿渴望。

1983 年桑塔納落線，中國汽車進入合資時代。嗰個階段嘅邏輯係：用市場換技術。我哋出市場，外方出技術。上汽喺呢個過程最大嘅收穫，唔止學識咗造車，而係構建咗一套從零部件到整車、從研發到製造嘅全產業鏈能力。好多人唔知，桑塔納國產化共同體曾經係中國汽車工業最扎實嘅「黃埔軍校」。

2016 年，榮威 RX5 上市，號稱「全球首款互聯網汽車」。嗰陣好多人覺得係噱頭。回頭睇，嗰其實係上汽第一次發出信號：智能化嘅主導權，該我哋啦。

2020 年智己汽車成立，再到今日第一億輛車——智己 LS9 Hyper，搭載全线控四輪轉向、全域 800V 高壓平台、恆星超級增程、L3 級智駕冗餘能力，甚至聯合紫金山實驗室首發咗「內生安全」技術，將安全從物理世界拉咗入信息世界。

呢一億輛嘅進化軌跡好清晰：從「我能造車」，到「我能造好車」，再到「我能定義下一代車嘅標準」。

第二層變：從「產品出海」到「價值鏈出海」

上汽呢一億輛入面，海外累計銷量已突破 700 萬輛。MG 連續 11 年奪得中國品牌歐洲銷冠，2025 年歐洲年銷突破 30 萬輛，成為首個喺歐洲同英國累計銷量破百萬嘅中國品牌。

更值得關注嘅係上汽去年發布嘅「Glocal 戰略」（全球 + 本土）。乜意思？唔再係簡單咁將國內嘅車運到國外賣，而係喺當地建研發中心、生產基地，甚至針對當地市場反向開發技術。半固態電池、Hybrid+ 混動技術，都係喺海外技術日率先首發，再反哺全球。

呢先至係真正嘅「價值鏈出海」。品牌、技術、標準、生態，一齊走出去。

第三層變：從「我懂車」到「我懂你」

上汽呢場交付儀式最令我感動嘅細節，唔係啲炫酷嘅技術參數，而係佢哋邀請咗各種各樣嘅真實用戶：羅振宇、楊晨、曹開亮、公益理髮師劉佳……每一個用戶背後，都有一個「呢輛車點解適合我」嘅故事。

上汽提出咗一個理念叫做「懂車更懂你」。以前車企話「懂車」，係炫耀工程能力；而家話「懂你」，係將技術翻譯成人話，變成你每日開車時感受到嘅安心、便利、樂趣。

一億輛，唔係一個冷冰冰嘅工廠累計數字。佢係一億個具體嘅人，一億種唔同嘅出行生活。能做到呢個量級嘅企業，一定唔止係將車造好咗，而係將「人」照顧好咗。

最後同大家講少少我嘅獨家觀察

好多人將「一億輛」當做中國汽車工業嘅成人禮。我唔係咁睇。我認為呢係中國汽車從「規模競爭」進入「生態競爭」嘅分水嶺。

過去我哋比嘅係邊個產能大、邊個平、邊個賣得多。未來比嘅係邊個能喺全球範圍構建一個包含能源網絡、智駕系統、數據閉環、用戶社區嘅完整生態。上汽呢一億輛，恰恰證明咗它有足夠嘅用戶基數、產品寬度同技術縱深，去支撐呢個生態嘅建立。

第一億輛交付畀 Momenta 嘅 CEO，呢個細節好有象徵意義——主機廠同智駕供應商嘅關係，從「採購」變成咗「共創」。呢唔係一次交付，而係一次聯盟嘅確認。

1955 到 2026，七十一年，一億輛車。下一個一億輛，唔再需要七十一年。但下一個一億輛嘅關鍵，唔係速度，而係高度。

中國汽車工業，終於有咗一張真正意義上嘅「億級名片」。呢張名片寫嘅唔係「世界工廠」，而係「全球共創」。

5 月 15 日，隨著吉利汽車一紙收購公告發布，標誌著雷達品牌與吉利汽車的整合正式在資本層面得以落地。

根據公告，浙江吉潤以 1.59 億元收購雷達汽車（山東）全部股權，吉利銷售以 5900 萬元收購雷達汽車銷售全部股權，吉利旗下另外兩家主體 CIL 和 GAIL 合計以 49 萬元收購雷達泰國全資子公司 Radar Thailand 的全部股本。

待交易完成後，雷達品牌將成為吉利汽車全資附屬公司，屆時財務業績也一併納入吉利汽車上市公司報表。

此外，《車壹條》還從有關方面得知，啟動整合後，不光是渠道，雷達皮卡整個人員架構或將全面併入中國星，成為中國星品牌旗下的一个皮卡序列，而不再以獨立品牌存在。吉利此番正式“收編”雷達，被認為是“一個吉利”戰略在品牌整合上的又一次落地。

自從 2024 年《台州宣言》發布後，吉利便加速推動旗下品牌整合。

從幾何、翼真相繼併入銀河，到 2025 年領克併入極氪，再到極氪完成私有化退市，與領克一併併入吉利汽車上市公司體系，在“一個吉利”指引下，品牌協同成效顯著，而此次“收編”雷達，也可看做是吉利汽車的又一戰略落子。

外派先鋒歸隊，雷達從品牌轉為產品序列

事實上，2024 年開始，雷達品牌已經和吉利在渠道和技術上進行了部分整合。

根據吉利雷達與吉利服務公司簽署的戰略合作協議，吉利雷達可以利用吉利的服務網絡資源為用戶提供相關的售後服務。不僅如此，部分吉利網點也懸掛了雷達授權的牌子，與吉利汽車同場銷售，共用售後。

之後在 2025 年 5 月，雷達又基於吉利汽車集團的雷神 EM 超級電混技術，推出了吉利雷達地平線和金剛 PHEV。

只不過，當時雷達內部還算相對獨立，並不歸屬於吉利汽車，更傾向於平級關係。

這次資本層面的整合啟動後，雷達品牌的定位無疑會出現根本性的轉變。一方面是對外的頭銜，也就是從獨立的品牌，成為一個核心細分品類。另一方面是戰略地位，雷達將以“外派先鋒”的身份回歸，平等地與“嫡系”業務共享戰略資源。

據了解，從 2022 年品牌發布以來，雷達始終是由吉利控股直接管理，屬於集團之外單獨孵化的獨立運營主體，並且與吉利汽車不存在直接持股關係，因此，其經營業績也不會納入上市公司報表。

現在看來，當時雷達品牌更像是吉利控股對皮卡這個細分賽道的試水，從戰略優先級看，理論上要遠低於吉利汽車主營的銀河、中國星以及領克、極氪品牌，而如今被納入中國星後，雷達無疑會得到來自集團的更多賦能。

就像公告中所說，通過將雷達業務納入集團的內部營運體系，可提升於產品規劃、資源調配及品牌管理方面的協同效益，從而減少重複投資，提升營運效率及加強成本控制。

簡而言之，未來雷達能全面復用吉利的技術，供應鏈和工廠，吉利也能藉此擴大產品組合，打造又一細分增長極。

補位細分品類，吉利提速皮卡賽道佈局

對於吉利來說，選擇在這個時候讓雷達回歸，絕不僅僅是對《台州宣言》的又一實踐，還有對於皮卡市場前景的戰略考量。

吉利在公告中表示，如今其他全球主要皮卡汽車市場的滲透率相對較高，中國的皮卡市場也展現出顯著的增长潛力。

與此同時，電動化及智能化的發展、包括油價的上漲共同提升了市場對新能源皮卡的關注和需求。加之各地對皮卡限制政策逐步放寬，雷達產品有望同時滿足商業用戶及個人消費者的需求。

在吉利汽車看來，整合雷達將進一步鞏固集團在皮卡細分市場的地位，等收購完成後，雷達還可以利用吉利的國際分銷渠道，快速拓展海外市場，進一步促進出口銷量的增長。

據乘聯會數據顯示，2025 年中國皮卡出口超過 30 萬，首次在總量中佔比超過 50%，尤其是新能源皮卡去年暴增 243%，達到了 7.3 萬輛。

而在吉利汽車的總規劃中，2026 年海外銷量目標保底 64 萬輛，衝刺 75 萬輛。要知道，一直以來吉利海外板塊相較於比亞迪、奇瑞而言增速較為緩慢，如今加入雷達這一細分品類，將為其提升海外銷量起到一定的助力。

目前在新能源皮卡板塊，雷達已經建立起一定的口碑和知名度，其不僅連續三年新能源皮卡市佔率第一，而且在純電細分市場的佔有率高達 98%，可以說，吉利極具前瞻性戰略洞察，讓雷達皮卡搶佔了一定的先發優勢。

不過，新能源皮卡市場也正加速邁入“紅海市場”。前段時間，比亞迪宣佈此前一直出口海外的新能源皮卡品牌"SHARK（鯊魚）”正式歸入方程豹，將很快面向國內市場銷售，屆時或許會對雷達皮卡構成不小的挑戰。

隨著比亞迪、吉利等頭部車企紛紛加碼新能源皮卡賽道，意味著一個全新的細分格局將就此進入“角逐”時刻，至於雷達能否在“歸隊”之後成為改寫市場走势的核心變量？吉利的整合效率和競爭決心將成為關鍵。

On June 12, the BJ30 Traveller Highlight Edition model was officially launched. At the same time, the BJ30 Traveller also reached the 150,000th unit production milestone. At the launch event, the official introduced a 30,000 RMB trade-in policy for all BJ30 Traveller models. After combining policies, the trade-in price for the Highlight Edition starts from 82,900 RMB, and the trade-in prices for the full series models range from 69,900 to 109,900 RMB. In addition, the official provided six purchase benefits for users.

The BJ30 Traveller simultaneously provides fuel and hybrid versions. The hybrid version is equipped with Beijing Off-Road "Triple Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture", which adopts a combination of a 41% thermal efficiency hybrid dedicated engine and front-rear dual drive motors. Intelligent electric 4WD can achieve a 30-millisecond response speed. Paired with six working modes, it can bring a smoother power experience. At the same time, for off-road conditions, it also features electronic central locking, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, capable of better coping with complex working conditions such as mud and sand.

Besides strong power, the HEV power system does not require charging but has very low usage costs. Recently, auto bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico conducted actual tests on it, all achieving fuel consumption of no more than 5 liters per 100 kilometers, with a range of over 1,000 kilometers per tank. In addition, the official also provided a lifetime warranty for the first owner, giving owners peace of mind when using the vehicle.

As a light off-road SUV, the BJ30 Traveller also has spacious interior space. It adopts a three-row seven-seat layout, with an interior space utilization rate of 66%. The trunk can be expanded to a volume of 1,496 liters. When the rear seats are folded down, the depth reaches 1.92 meters. It can very well meet users' all-scenario usage needs such as daily commuting, outdoor travel, and overnight stays in the vehicle.

Now let's look at the Highlight Edition model launched this time. Based on the existing models, it adds a full set of trendy styling modification kits and exclusive Star Ring wheels. The front and rear bumpers also adopt a color-matched design with the body. At the same time, it also features a new orange interior and metal texture trim panels, with a more personalized and trendy overall design.

And besides design, the Highlight Edition model is also equipped with an AGM battery, which has stronger performance and longer life. The cycle life is 3 times that of ordinary batteries. At the same time, its rear drive motor power was also increased from 55 kW to 70 kW, further improving power performance. In addition, the Highlight Edition model is also equipped with seat heating, ventilation, steering wheel heating, 64-color ambient lighting, and other configurations.

At the launch event, the official also launched a "Passionate World Cup, Highlight to Win Big" activity for the Highlight Edition model. Users can obtain guessing qualifications when purchasing vehicles. Users who accurately guess the score can also receive a 50,000 RMB purchase subsidy. At the same time, Beijing Off-Road partnered with CCTV Finance to conduct a teardown live stream on a BJ30 Traveller that had traveled 150,000 kilometers during the live stream. It can be seen that its engine turbocharger carbon buildup is minimal, the transmission casing is intact without oil leaks, internal gears have no wear pitting, the battery pack has no swelling/leakage, subframes and suspension arms have no rust/oil seepage. After experiencing the baptism of 150,000 kilometers, its core components still maintain good working conditions.

The Highlight Edition model launched this time is a further improvement and supplement to the BJ30 Traveller product line, and better meets users' demands for vehicle performance, personalization, etc. At a price within 100,000 RMB, the BJ30 Traveller is one of the few products with balanced and comprehensive product power, capable of both city and off-road use in a box-style design. Believing through this live stream, users also have a deeper understanding of its comprehensive product power and product quality.