On June 12, inside the BAIC Zhuzhou Super Factory, the "150,000 Units of Passion, Arriving in the Spotlight" BJ30 Traveler 150,000th Unit Roll-off and Highlight Edition Launch Event was held here. As the model that fastest reached 150,000 sales volume among Chinese light off-road SUVs, BJ30 Traveler not only refreshed market speed records, but also presented a score sheet of Chinese intelligent technology to the world with its hardcore HEV hybrid technology and intelligent manufacturing system.

HEV Architecture Innovation: Intelligent Power Matrix with Three-Motor Four-Wheel Drive and Six-Mode

In today's era of diversified new energy technology routes, BAIC Off-road chose the HEV hybrid path with greater universality and reliability. BJ30 Traveler is equipped with the industry-leading "Three-Motor Four-Wheel Drive Six-Mode HEV Hybrid Architecture", becoming the first HEV hybrid model in the Chinese box-shaped SUV category.

The core of this system lies in intelligent synergy. One hybrid-specific engine with thermal efficiency as high as 41% is responsible for high-efficiency energy saving during long-distance cruising; the front drive motor and rear drive motor separately undertake real-time energy recovery and instant torque burst. The intelligent four-wheel drive system response speed is only 30 milliseconds, and maximum peak torque can burst in 0.5 seconds. Combined with energy center lock, four-wheel electronic slip control, and smart electric ATS all-terrain control system, it achieves seamless switching from urban commuting to complex scenarios such as mud and sand. Six major working modes are automatically matched by algorithms for optimal selection, ensuring the power system always operates in the best energy efficiency range.

Space Reconstruction and Energy Consumption Breakthrough: Defining the Digital Standard for Light Off-road

Technology is not only a revolution of power, but also a reconstruction of space and efficiency. BJ30 Traveler boasts a 2,820 mm ultra-long wheelbase. Through a design with 66% super high yield rate, it achieves a flexible layout of three rows and seven seats. Its rear row can be folded flat to form a 1.92-meter large bed space. With 1,496 liters of trunk volume and 38 storage nodes throughout the vehicle, it provides extreme space freedom for family travel.

In terms of energy consumption performance, BJ30 Traveler broke the fuel consumption curse of traditional off-road vehicles. Test data from five countries' automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico shows that this car achieved fuel consumption of not exceeding 5 liters per 100 km in different geographical environments globally, with one tank of fuel range exceeding 1,000 km. This "refuel and go" energy replenishment logic saves users dozens of hours of charging waiting time annually, truly achieving off-road equality.

Highlight Edition Leap: Comprehensive Evolution from Mechanical Quality to Intelligent Experience

On the occasion of the 150,000th unit roll-off, the annual new version — BJ30 Traveler Highlight Edition officially launched, with a super trade-in price starting from 82,900 Yuan. The Highlight Edition underwent a comprehensive technological leap on the original basis:

Performance enhancement, replaced with dedicated AGM battery with cycle life 3 times that of ordinary batteries, equipped with Porsche same-model turbocharging technology, overall vehicle charging efficiency increased to 99%. Rear motor power leaped from 55 kW to 70 kW, significantly improving power response speed during ramp merging and emergency evasion.

Intelligent Cockpit, creating a "Mobile Comfortable Living Room". The system features automatic window closing function with raindrop sensing, 64-color ambient lights pulse with music rhythm. Combined with seat heating, ventilation, and steering wheel heating functions, it achieves an emotional upgrade of human-vehicle interaction.

Aesthetic design, using unique five-arc star ring through-light groups and exclusive star ring wheel hubs, paired with new orange interior and metal texture trim plates, perfectly fusing the rugged box-shaped styling with exquisite electric trendy modification kit.

CCTV Car Dismantling Authentication: Industrial Reliability Sample After 150,000 Kilometers

True technological strength can withstand the strict scrutiny of time. At the launch event, BAIC Off-road joined hands with CCTV Finance to livestream the dismantling of a BJ30 Traveler with 150,000 km driven. Dismantling results show: Engine turbine carbon buildup is extremely low, gearbox internal gears have no wear or pits, battery pack has no bulging, leakage, or degradation phenomena, chassis flatness difference from new car is negligible.

Behind this result is the support of the intelligent manufacturing system of BAIC Zhuzhou Super Factory. In the welding workshop, hundreds of robots realize 100% automated operation, glue application error does not exceed a hair strand. In the stamping workshop, thousands of tons of giant equipment shapes in one press, ensuring the accuracy of body lines. In the painting workshop, the application of eco-friendly water-based paint reduced harmful pungent volatile substances by more than 60%. Digital quality control checkpoints at every process ensure the quality consistency of every unit off the line.

Global Manifesto of Chinese HEV Technology

Zhang Guofu, Vice President of BAIC Group and Chairman of BAIC Off-road, stated at the launch event: "BJ30 Traveler has become the fastest model to reach 150,000 units among Chinese light off-road SUVs. 150,000 BJ30 Travelers carry the trust of the market, industry, and global users. This is not only a breakthrough in speed, but also 150,000 firm choices, a quality monument built by 150,000 users. It is the answer sheet of Chinese HEV technology delivered to the world, and even more a booming manifesto of Chinese intelligent manufacturing!"

Sincere Policy: Let Technology Benefit Every Love

To reward 150,000 owners, the entire BJ30 Traveler series launched a 30,000 Yuan trade-in policy, super trade-in price starting from 69,900 Yuan. In addition, users can also enjoy five exclusive privileges: Lifetime warranty for the whole vehicle (limited to the first non-operating owner, value 6,000 Yuan), 0 down payment and other financial products, old customer referral reward up to 800 Yuan JD Gift Card, whole series lifetime OTA free upgrade, and free basic traffic lifetime, free entertainment traffic for 2 years with unlimited data.

On the occasion of the World Cup opening, BJ30 Traveler Highlight Edition also launched the limited "Passionate World Cup, Highlight Win Great Prize" event. Purchasing at any authorized store nationwide grants eligibility for the prediction. Accurately predicting the World Cup champion and final score, enjoy an additional 50,000 Yuan purchase subsidy.

From the 150,000 unit sales milestone to the Highlight Edition's technological leap, BJ30 Traveler is, with solid engineering literacy and cutting-edge intelligent technology, redefining the value benchmark of light off-road SUVs. In the future, BAIC Off-road will continue with a diversified product matrix, accompanying users to the next journey of mountains and rivers.

Six-seater Flagship SUV is about to debut

Author | Rongxi

With the competition in new energy vehicles becoming increasingly fierce, shifting from competing on sales to competing on profits, from domestic markets to global markets, there are not many local brands that can achieve success in sales, reputation, and global expansion simultaneously.

Today, Avatr, which is surging forward, is becoming a ray of light in this bleak market.

With the product matrix continuously improving, the global footprint expanding, and profitability goals being achieved smoothly, Avatr's brand potential is being fully released. These development results also mark Avatr's formal entry into a new cycle of high-quality development where brand power, product power, and market competitiveness rise together, injecting a strong stimulant into the entire industry.

Actually, since its inception, Avatr has targeted the high-end smart electric vehicle track. From the first model Avatr 11 breaking through, to models like 12, 06/06T, 07 etc. gradually landing, within just a few years, products cover the mainstream high-end price range of 200,000 to 700,000 yuan, cumulative sales break 250,000 units, successfully establishing a foothold in the high-end market full of top players.

In the second half of this year, two major new cars will debut — Avatr 07L and the new large six-seater flagship SUV. Especially the latter, which will become the industry's first model equipped with CATL's condensed state battery, directly raising the ceiling of the brand's product power by a level.

According to the long-term plan, by 2030, Avatr will complete the layout of 17 products, comprehensively covering mainstream sub-segments such as SUVs, sedans, and MPVs. Whether it is family users, business professionals, or young groups pursuing individuality, they can find suitable models. This full-category layout is exactly the key confidence for high-end brands to stabilize the market.

In addition to deep cultivation domestically, Avatr's globalization pace is also steady and fast.

In the past two years, going global with domestic smart electric vehicles has become a trend, but there are few brands that can establish a foothold in overseas high-end markets and build a reputation. After Avatr launched its global expansion plan in 2024, it has entered more than 40 countries and regions, and the achievements are also very bright:

Stably ranking first in high-end electric vehicle sales in Thailand, capturing 10% of the high-end electric vehicle market share in the UAE.

This year, Avatr will also officially enter the European market, launching an attack on the core hinterland of global high-end electric vehicles. Looking towards 2030, Avatr plans to cover more than 110 countries and regions, with overseas sales accounting for 40%.

Avatr's ability to surge forward has relied heavily on Changan Automobile's full support behind the scenes.

As the core carrier for Changan Automobile to impact high-endization, Avatr has shouldered the important mission of building a global high-end brand since its inception. In April this year, Changan Automobile promoted strategic synergy between Avatr and Deepal Automobile, clarifying the principle of 'independent front-end, collaborative mid-and-back-end, independent brand operation'. This move not only further elevated Avatr's strategic position but also ensured that the group's global resources continued to tilt towards it.

Avatr retains the independence of the three major systems of brand operation, channel operation, and user service. The high-end positioning has become clearer. Group empowerment combined with its own efforts, development momentum continues to be maximized.

And Avatr's most core and hard-to-replicate advantage belongs to the deep binding of the 'three giants' of Changan, Huawei, and CATL. This golden combination builds a technical barrier that is hard to shake in the industry.

Relying on Changan Automobile's century-old car-making heritage, Avatr firmly holds the autonomy of core technologies, independently developing the Kunlun Smart Extended Range and Taihang Intelligent Control Chassis two major core technologies. Especially the iterative Taihang Intelligent Control Chassis 2.0, equipped with industry-leading distributed electric drive technology, balancing extreme safety and top-tier handling, bringing users a cross-level travel experience.

As a 'technical shareholder' of Huawei and CATL, Avatr holds the priority right to use technology and participates in the definition of new technologies from the source. It is worth mentioning that Avatr is now the largest external shareholder of Huawei Inwot, holding 10%. It can not only obtain stable investment income but also share resources with more than 20 cooperating car enterprises such as Seres and Audi.

CATL, as the second largest shareholder, prioritizes supplying Avatr with cutting-edge battery technologies such as Shenxing, Xiaoyao, and Condensed State, ensuring the model battery performance always leads the industry. The combined strength of the three strong forces allows Avatr to always be at the forefront on the technical level

Standing at the forefront of the industry, product power naturally remains firmly in the first tier.

As a core strategic asset created by Changan Automobile, Avatr will always adhere to the development positioning of 'Original, Intelligent, New Luxury', moving forward steadily along the path of sustainable growth.

Clear strategies, hard-core technologies, perfect products, and steady globalization allow Avatr to consolidate core competitiveness step by step.

It can be foreseen that in the new cycle of high-quality development, Avatr will surely ride the wind and break the waves. Not only becoming a benchmark for China's high-end electric vehicles, but also shining the brilliance of Chinese intelligent manufacturing on the global stage, allowing the world to see the hard power of China's high-end smart electric vehicles!

       Avatr Technology, on the important milestone of the brand's fifth anniversary, is witnessing a full burst of development momentum. With the product matrix continuously improving and overseas layout accelerating implementation, the globalization process enters a new stage. A series of solid achievements mark that Avatr has entered a new cycle of high-quality development with synergistic improvement in brand power, product power, and market competitiveness, injecting strong confidence into the market and users.

       In the five years since its establishment, Avatr has successively launched multiple models including 11, 12, 06/06T, 07, covering a price range of 200,000 to 700,000 Yuan, with cumulative sales exceeding 250,000 units, establishing a foothold in the high-end intelligent electric vehicle market. At the same time, the product matrix is still accelerating expansion - in the second half of this year, Avatr 07L and a new flagship large six-seater SUV will be launched successively. The latter will be the first in the industry to be equipped with CATL condensed-state batteries, further raising the product ceiling. According to the plan, by 2030, Avatr will complete the layout of 17 products, comprehensively covering sub-segments such as SUVs, sedans, MPVs, etc. Synchronized with the product line acceleration is the global layout. Since going overseas in 2024, Avatr has entered over 40 countries and regions, firmly holding the top spot in Thailand's high-end electric vehicle sales, and capturing 10% of the UAE high-end electric vehicle market share. The global layout is taking shape. This year, Avatr will officially enter the European market, further accelerating global high-end market penetration. It plans to cover over 110 countries and regions by 2030, with overseas sales accounting for 40%.

       Behind Avatr's rapid growth is the continuous increase in strategic empowerment by Changan Automobile. As the core carrier of Changan's high-end strategy, Avatr carries the mission to break through upwards and build a global high-end brand. In April this year, Changan Automobile announced that Avatr and Deepal Automobile have launched strategic synergy, following the principle of "front-end independence, middle-and-rear-end collaboration, brand-independent operation", further raising Avatr's strategic weight. As the "flagship and benchmark" of the brand group, Avatr has become increasingly stable in its high-end positioning and shows increasingly strong development momentum, while maintaining its three major systems of brand management, channel operation, and user service unchanged. After the synergy is implemented, the group's global resources will continue to tilt towards Avatr, efficiency and system capabilities will be further amplified, providing a solid backing for the brand's long-term development.

       It is worth noting that the unique advantage of Avatr relying on the "three giants" of Changan, Huawei, and CATL is still deepening, building a technical and resource barrier that is difficult to replicate. Based on Changan's century-old manufacturing heritage, Avatr has independently developed two core technologies: Kunlun Smart Range Extension and Taihang Intelligent Control Chassis. The iterated Taihang Intelligent Control Chassis 2.0 achieves dual advancement in safety and handling with industry-leading distributed electric drive technology. As "technical shareholders" of Huawei and CATL, Avatr not only enjoys priority adoption of the latest technologies but also works with partners to define every new technology from the source. Meanwhile, Avatr is Huawei's Xinwang's largest external shareholder, both parties form an interest community linked by capital and continuously share development dividends; CATL, as Avatr's second largest shareholder, has always prioritized mounting front-end battery technologies such as Shixing, Xiaoyao, Condensed State, etc., on Avatr models, ensuring product strength remains at the forefront of the industry.

       Relying on clearer strategic layout, accelerating implementation of core technologies, and firm global pace, Avatr continues to validate its long-termist development path. As a core strategic asset built by Changan Automobile, Avatr will continue to adhere to the sustainable growth path of "Original, Intelligent, New Luxury", continuously solidify core competitiveness, and release long-term value for the market.