July 16, the GAC Group 30 million user gratitude event was grandly held at the GAC Trumpchi factory. Guangdong Province, Guangzhou City, Panyu District relevant leaders, China Association of Automobile Manufacturers Executive Vice President and Secretary-General Fu Bingfeng, GAC Group Chairman Feng Xingya, General Manager He Xianqing and other leadership team members, joined hands with industry partners, representatives from supply and demand ends, domestic and overseas car owners, employees, and media guests to gather on site, jointly witnessing GAC entering a new development milestone of 30 million users.

[Attending guests witnessed the moment GAC welcomed the 30 million user milestone]

Deeply cultivated the automotive industry for 29 years, 30 million users' trust is the best witness of GAC consistently upholding quality bottom line and deepening user services, and is also the confidence of the enterprise firmly in electric and intelligent transformation, reflecting the transformation of China's automotive industry from scale growth to high-quality development. Relying on solid transformation layout, GAC steadily broke through during the industry's deep adjustment period. In the first half of this year, sales were 773,100 vehicles, a year-on-year growth of 2.35%; new energy sales year-on-year growth of 68.8%, overseas exports over 120,000 vehicles, a year-on-year significant growth of 132%, globalization development momentum is strong.

I. New Energy Matrix Debuts, Witnessing Global Two-Way Rush

This event adopted a global multi-base connection mode. GAC Honda P7, GAC Toyota bZ7, Qijing GT7, GAC Aion N60, GAC Hyper S600 five new energy models rolled off the production line in sequence. Subsequently, Right-hand drive GAC Trumpchi M8 PHEV appeared as the Group's 30 millionth vehicle in a heavy role, full category new energy matrix on display, intuitively showing GAC's whole-speed deep cultivation of new energy track transformation results.

[GAC 30 millionth vehicle — Right-hand drive GAC Trumpchi M8 PHEV rolls off the production line]

[GAC Intelligent New Energy Matrix Shines On Stage]

At the event site, GAC Group Chairman Feng Xingya handed over the key of the 30 millionth new car to Thai owner Tony Jaa. With user bonds spanning mountains and seas, it interprets the brand warmth of GAC's two-way rush with global users under the global layout.

[Feng Xingya (Left) hands over new car key to Thai owner Tony Jaa (Right)]

[He Xianqing (Far Left) awards honorary owners of all GAC Group brands]

II. Upholding Quality Bottom Line, Strict Systems Build Travel Foundation

"Quality is GAC's bottom line that will never be yielded." Feng Xingya emphasized in the event speech. For a long time, GAC has always stuck to the "Quality First" core concept, integrating Honda Total Quality Management, Toyota Lean Production Model, and Lingnan Craftsmanship Culture to build an integrated innovation quality management system with unique characteristics, creating travel products that let users feel relieved, worry-free, and comfortable with extreme quality.

[Witnesses of key nodes in GAC's development history tell the story of GAC walking with quality]

[“National Excellent Engineer Team” GAC Powertrain Independent R&D Team tells the R&D innovation history]

[GAC Aion Intelligent Ecological Factory]

In R&D and manufacturing ends, GAC built a full-chain quality control system. All new cars pass "Five Highs, One Mountain, One Dust" extreme environment testing and "Two Winters, One Summer" full scenario road testing, experiencing 12 major items and over 1500 rigorous validations. Relying on the global first new energy vehicle lighthouse factory's digital intelligent manufacturing capabilities, continuously and stably output high-quality products. On safety level, Xingling Security Protection System, cumulative 1.5 million vehicles equipped, Pellet Battery safe driving over 160 billion km, combined with industry's first independent brand "Three Responsibilities" bottom-line policy, all-round avoid car usage risks and dispel user concerns, building a solid travel safety line for tens of millions of users.

[GAC Xingling Security Protection System]

III. Deeply Focusing on User-Centricity, Full-Cycle Service Warms Thousands of Companionships

Upholding the corporate philosophy of "People are the foundation, Trust is the way, Innovation is the priority", GAC has always placed user needs first, building a full-cycle, refined heart-warming service system. The brand regularly carries out "Users Open Mic" face-to-face exchange activities, established an exclusive user insight department, built a demand closed-loop processing mechanism, ensuring user suggestions responded to one by one and matters implemented, targeted optimization of product and service shortcomings.

[GAC "Users Open Mic" Event Site]

Service layout continues to sink and upgrade, planning to add 1,000 county-level authorized stores this year, broadening service coverage; launched "Super Butler" service, achieving 5-second fast response, 2-hour demand completion. Meanwhile, built a "9 Vertical 10 Horizontal" charging network covering 31 provinces and 213 cities nationwide, self-operated charging piles over 27,000 posts, super charging piles break 20,000 posts, core urban areas achieve 1 km charging coverage full coverage. To return user companionship, GAC officially launched 30 Million Units Roll-off · Renewal Gratitude Season, six major passenger car brands simultaneously launched new purchase, trade-in, increase purchase exclusive rights, sincerely returning the trust of tens of millions of users.

[GAC Energy "9 Vertical 10 Horizontal" Charging Network]

IV. Technology Empowers Transformation, Anchoring New Future of High-Quality Development

With 30 million users as a brand new starting point, GAC will stick to quality original intention and deeply cultivate user value, drive brand upgrade with hardcore tech innovation, accelerate transformation into ecosystem-type tech auto enterprise. To date, GAC cumulative R&D investment over 62 billion yuan, established over 6,800 global professional R&D team, continuously conquering core technology barriers.

[GAC Xingyuan Power lets users choose "No Compromising"]

In power field, Xingyuan Power three technologies developed by National Excellent Engineer Team will go into full mass production, verified by 10 million km limits, adapted to all regions, all scenarios travel; in three electricity field breakthrough all-solid-state battery, super fast charging, low temperature range, industry pain points, Quark Electric Drive efficiency breaks industry top level. In intelligence field, Xingling Architecture, Xinghe Smart Cockpit continuously iterate, link with Huawei, CATL, Tencent, Alibaba and other leading enterprises co-build high-end AI intelligent ecosystem, let smart tech truly land as user-perceivable convenience and safety.

V. Gathering Strength for a New Journey, Continuing to Write New Heights for China's Auto Brands

Based on brand new development milestone, GAC will always with quality as foundation, user as center, innovation as core, globalization as path, continuously polish high-quality products, upgrade heart-warming service system, iterate frontier smart tech. In the future, GAC will continue to deeply cultivate green smart travel track, continuously improve industry ecosystem, walk hand in hand with tens of millions of users, achieve each other, continuously write new chapters of high-quality development of China's automotive industry.

In the domestic automotive market, achieving a production and sales scale of 30 million is by no means an easy task for a car company. Links such as brand building, reputation accumulation, quality control, and product polishing are all indispensable.

On July 16, the GAC Group 30 Million User Gratitude Ceremony kicked off grandly at the GAC Trumpchi factory. From the first complete vehicle officially rolling off the line to the smooth delivery of the 30 millionth car, GAC has moved forward steadily in 29 years of hard work and struggle. This milestone number not only highlights GAC's excellent product strength, but also embodies the group's bold courage to face the transformation of the automotive market, as well as the firm trust and support of the vast majority of users for the brand.

From the 29,999,995th to the 29,999,999th vehicle, the full brand lineup under GAC appeared on the scene. GAC Honda P7, GAC Toyota bZ7, Qijing GT7, GAC AION N60, and GAC Hyper S600 gathered on site, fully presenting the bright answers given by GAC on the new energy track.

This milestone 30 millionth complete vehicle is the right-hand drive version of GAC Trumpchi M8 PHEV, and its owner is the well-known Thai kung fu star Tony Jaa. This fact fully shows that the models under GAC are not only favored by users domestically, but even when sold far overseas, the excellent strength of Made in China has also won the heartfelt praise of overseas users.

Quality is the core bottom line that GAC adheres to and never retreats. In the summary speech session, Feng Xingya emphasized that GAC Group has always firmly practiced the development creed of 'Quality First' for a long time. On the production front line, workshop colleagues carve every detail with an attitude of striving for perfection; at the same time, the GAC powertrain independent R&D team, which has won the title of 'National Excellent Engineering Team', closely fits the diverse needs of consumers at different stages, and makes full efforts to break through technical barriers to present excellent powertrain solutions for users. In addition, the GAC styling design team also put in all efforts, created classic models such as Trumpchi GS8, Trumpchi M8, and Hyper SSR, which continue to receive widespread praise for their outstanding image. These are all vivid footnotes to GAC quality.

In the whole process of R&D and manufacturing, GAC has carefully built a strict and complete quality control system: every new car must undergo strict extreme environmental tests such as high cold, high temperature, high altitude, high humidity, high corrosion, and mountainous areas, sand and dust, etc., known as 'Five Highs, One Mountain, One Dust' before being officially launched to the market, and successfully complete the 'Two Winters One Summer' on-site road test; relying on test grounds and laboratories, the whole vehicle undergoes comprehensive systematic quality verification covering 12 major items and over 1500 verification sub-items; GAC AION Smart Ecosystem Factory has won the title of 'Global First New Energy Vehicle Lighthouse Factory', and relies on a digital intelligent manufacturing system to build a solid foundation for the stability of mass production quality.

Regarding automotive products, safety is undoubtedly the top priority. The Xingling Security Guardian System carefully built four protection barriers, and eight core systems all adopt dual redundant architecture. It has provided solid protection for nearly 2 million users so far, successfully resolving 6.28 million potential travel hazards; The Prism Battery has achieved installation on 1.5 million vehicles, and the safe driving mileage has broken through the 160 billion kilometer milestone; on the service guarantee level, GAC has also continued to exert efforts, becoming the first in the industry to launch the 'Three Responsibilities' measure for independent brands, proactively taking responsibility for battery and intelligent driving assistance problems that users are concerned about, effectively eliminating users' concerns about using vehicles.

It is indeed the case that consumers have firmly chosen GAC models with real financial investment: In the first half of this year, GAC Group's overall sales reached 773,100 vehicles, achieving a 2.35% growth compared to the same period last year, and the new energy vehicle sector sales soared 68.8% year-on-year; meanwhile, the export volume of overseas markets successfully broke through 120,000 vehicles, with a year-on-year increase as high as 132%.

At this key node where GAC Group reached the milestone of 30 million vehicle deliveries, from July 16 to August 31, GAC Group coordinated with its six sub-brands to heavily launch refreshed exclusive rights. From diverse car purchase benefits, thoughtful financial services, convenient trade-in policies to thoughtful after-sales treatment, all-roundly repaying the vast number of users. GAC products holding the quality original intention will surely win more users' trust and support, gathering an increasingly solid user group.

July 16, GAC Group held a grand 30-million-user gratitude ceremony at the GAC Trumpchi factory. As the Right-Hand Drive Trumpchi M8 PHEV slowly drove off the production line, GAC officially reached the milestone of cumulative vehicle production and sales of 30 million units. This gathering of government leaders, industry experts, domestic and foreign owners, and R&D craftsmen is not only an important milestone in GAC's 29-year development but also a vivid footnote to the high-quality, globalized advancement of China's automotive industry.

Surpassing 29 Years to Achieve "GAC Speed"

In 1997, GAC started amidst industry skepticism, following a characteristic path of "small-scale start, rolling development", submitting an outstanding growth report: it took 20 years from 0 to 10 million units, while the second 20 million units were completed in just 9 years. This unique development rhythm was called "GAC Speed" by the industry. This delivery ceremony broke the convention of single model delivery. Global multiple factories connected in real-time. GAC Honda P7, Toyota BZ7, Aion N60, Hyper S600, and Enjoing GT7 five new energy models completed the delivery of the 29,999,995th to 29,999,999th vehicles sequentially. Finally, the Right-Hand Drive Trumpchi M8 PHEV made a heavy debut as the 30 millionth vehicle. The product selection for overseas markets intuitively reflects GAC's global layout results.

At the event, GAC Group Chairman Feng Xingya handed the 30-million-unit commemorative car key to Thailand owner Tony Jaa. This delivery across borders is a warm microcosm of the two-way rush between global 30 million users and the brand. Data proves market recognition: First half of 2026 GAC cumulative sales reached 773,100 units, up 2.35% year-on-year; Independent brand sales were 346,000 units, up 35.69%; Overseas exports were 121,500 units, skyrocketing 132% year-on-year. The overseas market has already become a new growth curve.

Building a Foundation with Ultimate Quality

"Quality is the bottom line GAC will never retreat," Feng Xingya emphasized in his speech. Over 29 years, GAC integrated Honda TQM and Toyota Lean Management models to build a quality system covering R&D, testing, manufacturing, and after-sales full links, undertaking 30 million user trusts with strict standards.

At the vehicle validation level, all new cars must complete the full "Two Winters One Summer" cycle test, undergoing extreme environment assessments like Turpan high temperatures, Hulunbuir extreme cold, high altitudes, sand, and salt fog ("Five Highs One Mountain One Dust" limit environment), accumulating equivalent test mileage of over 13 million kilometers; Globally leading vehicle wind tunnels, the first domestic low-altitude comprehensive test field, comprehensively polish energy consumption, quietness, and intelligent driving performance. On the manufacturing end, Aion's global first new energy lighthouse factory achieves millimeter-level quality control with over 600 industrial robots and AI visual inspection, with data of thousands of body fastening points traceable for life.

Safety technology builds a solid barrier: Xingling Safety Protection System eight systems dual redundancy design, cumulatively avoiding 6.28 million potential accidents; Danxia battery installed in 1.5 million vehicles, safe driving over 160 billion kilometers with no large-scale safety hazards. Industry-first "Three Responsibilities" service commitment, fully backing up the three user pain points of three-electric self-ignition, battery degradation, and intelligent parking accidents, extending quality assurance to the full vehicle use lifecycle. Relying on solid strength, GAC won the China Quality Award nomination sequentially, and many models lead the sub-segment retention value list for years.

Connecting All Scenarios with Full-Domain Services

Relying on "Panyu Action" deep reform, GAC completed the thorough iteration from engineer thinking to user thinking, putting user needs in the core position of product development and service upgrades. Regularly hold "User All Open Mic" offline communication meetings, R&D and product managers face owners pain points directly, establish closed-loop processing mechanism for appeals; simultaneously build user co-creation system, invite owners to participate in model planning and test iterations, making products truly fit public needs.

Service network continues to sink and fill: As of June, nationally recognized 600 county-level comprehensive service centers, planned to expand to 1000 within the year; Energy side builds "9 Vertical 10 Horizontal" national recharging network, covering 213 cities, self-operated charging piles over 27,000, core urban areas straight 1 kilometer away can find charging stations; Online 24-hour "Super Butler" 5 seconds response, 2 hours handle appeals, completely solving user after-sales, recharging, maintenance various anxieties.

Three Layers of Car Buying Benefits to Return 10 Million Trust

To thank global owners for long-term companionship, July 16 to August 31, GAC's six passenger car brands simultaneously launch the "30 Million Units Renewal Gratitude Season", three layers of heavy benefits cover full range new purchase, trade-in, and added purchase crowds:

First layer new purchase carnival, all series main models launch 5,000 yuan to 50,000 yuan different car purchase subsidies, multiple models enjoy 3-year 80,000 yuan 0% interest financial scheme, fuel, hybrid, pure electric, extended range fully covered;

Second layer trade-in plus, GAC old owners trading Trumpchi, Hyper, Enjoing models can superimpose exclusive family subsidies;

Third layer added purchase exclusive benefits, family second car selecting Enjoing GT7 can enjoy custom rights, lowering the threshold for whole family travel upgrades.

Anchoring 2030 Global 1 Million Sales New Target

30 million production and sales milestone is also a new starting point for GAC's global development. Relying on "OneGAC 2.0" strategy, GAC achieved transition from product export to R&D, production, sales, supply, service full value chain overseas transformation, business covers Asia Pacific, Middle East, Europe, America five major blocks 110 countries, built 7 overseas factories, 746 sales outlets. Thailand market June sales month-on-month huge increase 207%, Europe localized production sales system steadily landed, multiple global models adapted 44 languages, meeting Euro 7 strict standards.

Looking forward, GAC set 2030 global blueprint: Business expanded to 120 countries, overseas outlets exceed 2000, annual overseas sales 1 million vehicles. Technology R&D continues to add, cumulative independent investment over 62 billion yuan, patent applications over 24,900 pieces, Xinyuan Power, Xingling 4.0 Architecture, Huawei Jointly Created Enjoing Intelligent Driving etc. core technologies continuously land, supporting global journey with independent innovation.

Adhering to Long-termism, Letting Users Never Settle

From joint venture start to independent rise, from domestic deep dive to global layout, GAC experienced four leap-forward developments, behind the 30 million user number is a warm story of millions of ordinary people and the brand growing together: 70-year-old Fit owner self-driving 5,000 kilometers, M8 car friends rushing to disaster area rescue, overseas owners crossing mountains and seas to choose GAC... countless real vehicle use moments, let cold production and sales numbers settle into warm brand assets.

Standing on a new starting point, GAC stated it will continue to adhere to long-termism, quality as root, user as root, innovation as wings, continuously polish all-domain products and services, deepen domestic market, accelerate global layout, rush to the next 30 million new journey, provide more safe, intelligent, diverse travel solutions for global users.

On July 16, engine sounds and applause intertwined inside the GAC Trumpchi plant. When a right-hand drive GAC Trumpchi M8 PHEV slowly rolled off the production line and the spotlight hit the car body, GAC Group officially announced that it had welcomed its 30 millionth user in its development history. This day, leaders from Guangdong Province, Guangzhou City, and Panyu District, Fu Bingfeng, Executive Vice President and Secretary-General of China Association of Automobile Manufacturers, Feng Xingya, Chairman of GAC Group, He Xianqing, General Manager, and other core management personnel, along with global suppliers, dealers, owners from home and abroad, and media representatives were all present to witness this historic snapshot defined as "from scale expansion to value leap".

From GAC's establishment in 1997 to the first whole vehicle rolling off the line, and to today's breakthrough of the 30 million level, GAC took 29 years. If we break down this timeline: from 0 to 10 million vehicles, it took 20 years; from 10 million to 30 million vehicles, it took only 9 years. This acceleration is not just the enterprise's own growth curve, but also a microcosm of the Chinese automobile industry from joint venture introduction, self-owned rise to global breakthrough. But beyond flowers and numbers, through this "30 Million User Gratitude Event", we can see more clearly a veteran automotive group's persistence and shift during the deep reshaping period of the industry.

The Significance of 30 Million: Not a Single Myth, but Matrix Synergy

There was a highly symbolic detail at the event site: GAC's multiple global production bases connected synchronously, GAC Honda P7, GAC Toyota BZ7, Qijing GT7, GAC Aion N60, GAC Hyper S600, respectively rolled off the line as vehicles numbered from 29,999,995 to 29,999,999, subsequently the 30 millionth whole vehicle — right-hand drive Trumpchi M8 PHEV appeared at the center of the stage. The full line of new energy vehicle matrix appeared collectively, which is not common in past milestone celebrations.

This arrangement reveals two signals: Firstly, GAC's 30 million volume does not rely on any "god car" or single sector to pull, but the result of joint ventures (GAC Honda, GAC Toyota), self-owned (Trumpchi, Aion, Hyper), new sequences (Qijing), and new energy transformation parallel lines; Secondly, the 30 millionth vehicle chose a right-hand drive plug-in hybrid MPV and was delivered to Thai owner Tony Jaa (famous movie star "Ong Bak" leading actor), clearly tying together the two main threads of "new energy transformation" and "globalization and going overseas". This is not only for domestic users to see, but also to convey confidence to the global market: GAC's product structure has thoroughly crossed the boundaries of the pure fuel era.

Data supports this shift. In the first half of 2026, GAC Group cumulative sales reached 773,100 vehicles, a year-on-year growth of 2.35%; among them, new energy vehicle sales reached 260,200 vehicles, a significant year-on-year increase of 68.8%, the proportion of energy-saving and new energy vehicle models has been raised to 62.82%; overseas exports also broke through 120,000 vehicles, a year-on-year growth of 132%, simultaneous high growth in five major regions: Americas, Asia-Pacific, Middle East, Africa, and Europe. Against the background of pressure on the industry overall market, new energy and going overseas have become GAC's dual engines to cross the cycle.

"Old-school Stubbornness" on the Quality Bottom Line: Slowing Down in a Fast Era

In the speech, one sentence by Feng Xingya was repeatedly quoted: "Quality is the bottom line GAC will never cede." "Some things can seek speed and newness, some things absolutely cannot seek quantity or strength." Today when intelligentization, price wars, and iteration speed are infinitely amplified, this statement seems somewhat "old-fashioned", but precisely it is the foundation behind the 30 million sales.

GAC's quality philosophy has its historical origins. As one of the earliest car enterprises in China to systematically introduce joint venture experience, GAC absorbed Honda's Total Quality Management (TQM) and Toyota's Lean Production Method (TPS) early on, then integrating Lingnan pragmatist culture, built an "Integration and Innovation" quality management model. This gene has been continued to independent R&D and manufacturing links: before each new car hits the market, it must undergo extreme environment tests such as "high cold, high heat, high altitude, high humidity, high corrosion, mountainous areas, sand and dust" known as "Five Highs, One Mountain, One Dust", complete "Two Winters, One Summer" field road tests; whole vehicle verification covers 12 major items and over 1,500 sub-items; GAC Aion Smart Ecological Factory as the world's first new energy vehicle "Lighthouse Factory", ensuring mass production consistency with digital intelligent manufacturing.

In safety technology, GAC proposed "Safety must be defined by automakers". Xingling Safety Protection System builds four major protection dimensions, eight key systems adopt dual redundancy design, has protected nearly 2 million users, avoided 6.28 million potential travel risks; Magazine Battery cumulative installation of 1.5 million vehicles, safe driving over 160 billion kilometers. Targeting user anxiety, GAC took the lead in the industry to launch the self-owned brand "Three Commitments" policy, actively underwriting for battery and intelligent driving assistance issues. These invisible investments constitute the implicit costs for the 30 million users to "drive with peace of mind".

From Engineer Thinking to User Thinking: The Turn of Organizational Mechanism

"In the past, we always stood from the engineer's perspective to polish technology, today we must completely stand from the user's perspective to examine experience." Feng Xingya summarized the 30 million moment with four words: "Gratitude, Persistence, Sincerity, Co-journey", among which "Sincerity" points directly to the reconstruction of user relationships.

This reconstruction is not a slogan. GAC regularly holds "User All Open Mic" events, inviting users to headquarters to "nitpick" face-to-face, and establish a full-process closed-loop management mechanism, ensuring every suggestion is traceable, common issues fully optimized; organizationally established a dedicated User Insight Department, promoting the full-process transformation from problem discovery to solution. Service network is also sinking: planned to add 1,000 county-level authorized stores this year, currently 600 recognized; online and offline "Super Butler" service, committed to 5-second response, 2-hour request handling; recharging end built "9 Verticals, 10 Horizontals" network, covering 31 provinces, 213 cities, self-operated charging piles over 27,000, in core urban areas a station must be within 1 km straight line. From the frontline where guns can be heard to backend mechanisms, GAC attempts to bring "people-oriented" down to executable details.

Long Slope and Thick Snow: From Commuting Tool to Ecosystem Tech

30 million is a milestone, and also a new starting point. On the electrification and intelligence tracks, GAC presents a systematic technology matrix rather than point breakthroughs:

Power Field: "National Excellent Engineer Team" developed Xingyuan Power covers Xingyuan Range Extender, Xingyuan Plug-in Hybrid, Xingyuan Super Twin three technologies, every product passed 100,000 hours bench and equivalent over 10 million kilometers verification;

Three Electrics Field: Completed all-solid-state battery pilot production line, Quark Electric Drive Motor maximum efficiency broke through 99%, tackling ultra-fast charging and low-range endurance pain points;

Intelligent Connectivity: Super Brain Xingling Architecture 4.0 connects intelligent driving, cockpit, powertrain, chassis, body, and vehicle networking six domains, comprehensive performance improved by 40%; Galaxy Smart Cockpit Terminal-Cloud Integrated, integrating Qianwen Large Model, letting cars evolve from commuting tools to "thinking partners";

Open Ecosystem: Co-building AI Intelligent Ecosystem with Huawei, CATL, Didi, Tencent, Alibaba, etc., cumulative R&D investment over 62 billion yuan, global R&D team over 6,800 people.

The direction of these technology investments is very clear: GAC aims to advance from traditional manufacturing enterprise to "Ecosystem Tech GAC", products will extend from mobile space to green energy ecosystem.

When Feng Xingya handed the 30 millionth vehicle key to Thai owner Tony Jaa, what the lens froze was not just a number, but the crossing-the-sea moment of Made in China from "sold out" to "trusted". 30 million users are a mirror, revealing GAC's 29 years of persistence and transformation, also revealing the exam question of the next stage: in the future of global competition, tech iteration, and user needs fragmentation, how to use the same quality determination and user sincerity to run the next 30 million well?

The answer might be written in the "GAC Group 30 Million Vehicle Rollout · Renewal Gratitude Season" launched that day — six major brands simultaneously launched new purchase, trade-in, and additional purchase feedback policies, responding to companionship with tangible benefits. But a longer-term answer than short-term feedback is hidden in those extreme environment test mileages, in Xingling Architecture's redundancy design, in county store signboards, and in every suggestion seriously handled after every "User All Open Mic".

30 million is not the end, but the next starting line of "mutual journey" between GAC and global users.

On July 16, as a right-hand drive GAC Trumpchi M8 PHEV slowly rolled off the production line, GAC Group officially reached the milestone of producing the 30 millionth vehicle. From the first vehicle rolling off the line to breaking through the 30 million mark, GAC has walked a 29-year development journey. This number is not just a scale report card for a car company, but also condenses the advanced process of China's automotive industry from joint venture beginnings, independent growth, to global breakthroughs in new energy.

In the current context of deep industry reshaping and continuous competition upgrading, GAC's 30 million moment combines the adherence to the original intention of manufacturing and future-oriented transformation layout, providing a referenceable practice path for high-quality development of Chinese car companies.

The underlying support for the 30 million scale is the long-term adherence to quality and safety. As one of the earliest car companies to carry out joint venture cooperation in China, GAC systematically absorbed Honda's total quality management and Toyota's lean production mature experiences in the early stage of development, combined with its own practice to integrate and innovate, forming a unique quality management system.

This quality gene runs through the entire chain from R&D to manufacturing: before each new car is launched, it must undergo extreme environment tests such as high cold, high heat, high altitude, etc., "Five Highs, One Mountain, One Dust", complete "Two Winters, One Summer" field road tests, covering thousands of vehicle verification sub-items; The production end, represented by GAC Aion Smart Ecology Factory, ensures stable mass production quality through digital intelligent manufacturing, becoming the world's first new energy vehicle lighthouse factory.

Safety technology and service protection are upgraded simultaneously, constituting the second line of defense for quality. Eight key systems of the Star Spirit Security Guardian System dual redundant design, Cumulative installation of 1.5 million vehicles, Safety mileage of Magazine Battery exceeds 160 billion kilometers, to the brand's "Three Responsibilities" policy launched first in the industry, forming a complete closed loop from technical foundation to service bottom line.

In the stage where China's car market shifts from incremental to stock, the core ruler of user selection is returning to the essence of products, GAC's 29-year accumulation of 30 million user trust is essentially holding the bottom line of "quality not surrendered" in manufacturing, which is also the core foundation of China's automotive industry growing from large to strong.

Another signal of this milestone ceremony is the comprehensive acceleration of GAC's electrification and intelligence transformation. The 29,999,995 to 29,999,999 vehicles revealed on site are all new energy models, covering GAC Honda, GAC Toyota, GAC Trumpchi, GAC Aion, GAC Hyper, and Jingqi Auto six brands; And as the 30 millionth right-hand drive Trumpchi M8 PHEV, ultimately delivered to the Thai owner's hands, links the two major trends of new energy transformation and global expansion together.

Data verifies the actual results of transformation: In the first half of this year, GAC Group's overall sales volume was 773,100 vehicles, a year-on-year increase of 2.35%; among them, new energy vehicle sales increased significantly by 68.8% year-on-year, overseas exports broke through 120,000 vehicles, a year-on-year increase of 132%. Against the background of the overall pressure in the fuel vehicle market, new energy and exports are becoming the dual engines driving growth. This growth is built on long-term R&D investment: As of now, GAC's cumulative R&D investment exceeds 62 billion yuan, global R&D team exceeds 6800 people.

From the three technical routes of Star Source Power, to the Quark Electric Drive with efficiency breakthrough exceeding 99%, to the completion of the semi-production line for all-solid-state batteries, and the continuous evolution of the Star Spirit architecture, technical reserves are gradually transforming into product competitiveness. Unlike some car companies' path of betting solely on independent new energy, GAC promotes the dual-line transformation of joint ventures and independents, forming a synergistic and complementary new energy matrix. Against the backdrop of joint venture car companies generally facing transformation pains, this model not only retains the quality and manufacturing advantages of the joint venture system, but also drives overall upgrades by leveraging the technical vitality of the independent sector, exploring a viable direction for joint venture brand electrification.

The accumulation of 30 million users further verifies the industry consensus of "User-Centric". Currently, the competition in the car market has long extended from the product end to the full lifecycle experience, and user operation capability has become an important component of the brand moat. GAC's practice focuses on the ends of mechanism and service: at the mechanism level, regularly hold "User Full Open Mic" face-to-face communication, establish demand full-process closed-loop management, and at the same time establish a dedicated user insight department to guarantee user voices reach the decision-making level from the organizational structure;

At the service network level, promote channel sinking to counties, plan to add 1000 county-level authorized stores within the year, launch "Super Butler" to achieve fast response, use efficiency to improve user experience. Aiming at the charging pain points of new energy users, GAC has built a "9 Verticals and 10 Horizontals" charging network, self-operated charging piles exceed 27,000, in core urban areas achieving "there must be a station within a straight 1 kilometer", using infrastructure perfection to dissolve user anxiety.

From "Selling Products" to "Operating Users" is the industry's general transformation direction, and GAC's practice shows that user operation is not marketing jargon, but needs to be implemented from the full chain of organization, channel to ecosystem. 30 million users are both an accumulation of past reputation and the starting point of the future user ecosystem — only by truly putting user demands in a core position can scale effects be transformed into continuous brand value.

Looking back from the node of 30 million vehicles, GAC's development trajectory is a microcosm of China's automotive industry upgrade: from learning advanced manufacturing experiences through joint ventures, to independently mastering core technologies to achieve lane-changing overtaking, to participating in global competition with new energy products.

In 29 years, Chinese car companies have completed the leap from chasing to running side-by-side, and then to leading in some fields. Behind the number of 30 million, is the era trend of the entire industry from scale expansion to value leap. 30 million is not the end, but the starting point of a new round of competition.

The current automotive industry is entering the deep water zone of intelligence, global market gaming is becoming increasingly intense, and the pressure of technical iteration and brand upwardness continues to exist. But it can be determined that holding firm to the quality foundation, persisting in technological innovation, and closely sticking to user needs are always the core logic for car companies to cross the cycle.

For the Chinese automotive industry, GAC's 30 million moment is not only a performance but also verifies simple industry laws: with users as anchors, quality as the base, and innovation as wings, one can walk steadily and far in industry changes and win more discourses in the global market.

On July 16, the GAC Group 30-Million User Gratitude Event was held at the GAC Trumpchi factory. Leaders from Guangdong Province, Guangzhou City, and Panyu District, Fu Bingfeng, Executive Vice President and Secretary-General of the China Association of Automobile Manufacturers, GAC Group Chairman Feng Xingya, General Manager Ge Xianqing, as well as industry partners, suppliers, dealer representatives, owners from home and abroad, employees, and media representatives attended together, witnessing the milestone moment when GAC welcomed its 30 millionth user.

[Guests Witness GAC's 30-Million User Milestone Moment]

From the first completed vehicle rolling off the line to the delivery of the 30 millionth vehicle, GAC has experienced 29 years of development. Behind the figure of 30 million lies the choice and trust of millions of users, GAC's determination to uphold quality and safety in the long term, the determination to transform towards electrification and intelligence, and also a microcosm of China's automotive industry growing from large to strong, from scale expansion to value leap.

Global Sync: Intelligent New Energy Matrix Highlights Transformation Progress

At the event site, GAC's global multi-site production bases were connected synchronously. GAC Honda P7, GAC Toyota BZ7, Enlight GT7, GAC Aion N60, GAC Hyper S600 respectively rolled off the line sequentially as GAC's 29,999,995th to 29,999,999th vehicles. Finally, the right-hand drive version of GAC Trumpchi M8 PHEV made a shining debut on the event stage as the 30 millionth vehicle. The collective appearance of the full-line new energy vehicle off-line matrix became a direct confirmation of GAC's fast push towards electrification and intelligence transformation.

[GAC's 30-Millionth Vehicle — Right-Hand Drive GAC Trumpchi M8 PHEV Rolls Off the Production Line]

[GAC Intelligent New Energy Matrix Makes a Shining Debut]

Subsequently, Feng Xingya handed the car key of the 30 millionth vehicle into the hands of Thai owner Mr. Tony Jaa. The moment frozen is not just a number, but a touching witness of GAC and global users' "two-way journey".

[Feng Xingya (Left) Delivers New Car Keys to Thai Owner Tony Jaa (Right)]

[Ge Xianqing (Far Left) Presents Awards to Honorary Owners of GAC Group All Brands]

This trust spanning mountains and seas is exactly the confidence of GAC breaking through in the industry changes. In the first half of this year, GAC Group sales were 773,100 vehicles, a year-on-year growth of 2.35%, among which new energy vehicle sales grew 68.8% year-on-year; overseas exports broke through 120,000 vehicles, a year-on-year surge of 132%, running out a steady pace during the industry's deep reshaping period.

Quality as Foundation: Strengthening the Confidence of 10 Million Users for Travel

"Quality is the bottom line GAC will never compromise on." Feng Xingya stated in the concluding speech. In GAC's development, scale growth has always been based on quality. For many years, GAC Group has always adhered to the concept of "Quality First", integrating Honda Total Quality Management (TQM), Toyota Production System (TPS), and Lingnan culture, building a quality management model centered on "Integration and Innovation". The landing point of everything is to build cars that users feel confident driving, worry-free using, and comfortable sitting in.

[Witnesses of GAC's Development History Milestones Share Stories of Walking with GAC and Quality]

["National Excellence Engineering Team" GAC Powertrain Independent R&D Team Shares R&D Innovation Journey]

[GAC Styling Design Team Shares Design Innovation Journey]

[GAC Aion Intelligent Eco-Factory]

From R&D end to manufacturing end, GAC has established a full-chain strict quality control system: Before every new car hits the market, it must undergo extreme environment tests such as high-cold, high-heat, high-altitude, high-humidity, high-corrosion, mountainous areas, and sandstorms, known as "Five Highs, One Mountain, One Dust", completing "Two Winters, One Summer" field road tests; by using testing grounds and laboratories covering 12 major vehicle items and over 1,500 verification sub-items, achieving systemized quality verification; GAC Aion Intelligent Eco-Factory, as the "Global's First New Energy Vehicle Lighthouse Factory", ensures mass product quality stability with a digital intelligent manufacturing system.

[GAC Star Link Safety Guardian System]

At the core safety technology level, the Star Link Safety Guardian System builds four protection dimensions, eight key systems adopt dual redundancy design, has already protected nearly 2 million users, avoiding 6.28 million potential travel risks; Danxia Battery cumulative vehicle assembly 1.5 million vehicles, safe driving mileage exceeds 160 billion kilometers; Service side simultaneous addition to guarantee, GAC pioneered the industry to launch autonomous brand "Three Responsibilities" policy, proactively underwriting battery and intelligent driving assistance issues users care about, dispelling user car use concerns. It is precisely these lines of safety defense and a series of service promises that support the brand confidence behind GAC's 30 million sales.

User-Oriented: Building a Warm Service System for the Full Lifecycle

"What users care about, we keep in our heart; what users expect, we go all out." Feng Xingya stated, this user-centric concept has long been deeply integrated into GAC Group's development gene. For many years, GAC Group has always adhered to the corporate concept of "People-oriented, Trust as Way, Innovation First", where the core meaning of "People-oriented" is being user-centric.

[GAC "User All Open Mic" Event Site]

On one hand, to face problems directly and listen to user voices, GAC holds the "User All Open Mic" activity regularly, inviting users to "home", communicating face-to-face. At the same time, establishing a full-process closed-loop management mechanism to ensure every suggestion can be properly handled, common issues optimized for all users immediately.

In addition, GAC also established an exclusive user insight department, promoted full-process change from problem discovery to solution, guaranteeing user demands have response in every matter from organizational mechanism, and every matter has a result.

On the other hand, service network synchronization accelerates penetration. On the channel side, promoting service network sinking to counties, planning to add construction of 1,000 county authorized stores this year; on the response side, launching "Super Butler" service, achieving 5-second response, 2-hour request completion, guaranteeing user demands reach direct fast handling. On the refueling side, building "9 Vertical 10 Horizontal" refueling network, already covering 31 provinces, 213 cities nationwide, core urban areas achieving "Straight 1km there must be a station", self-operated charging piles number exceeds 27,000, among which supercharging piles break through 20,000, providing convenient refueling service for new energy vehicle owners.

[GAC Energy "9 Vertical 10 Horizontal" Refueling Network]

The core theme of this gratitude event is precisely to send sincere feedback and thanks to 30 million users' long-term support. At the event site, Feng Xingya announced that from today, GAC officially launches "GAC Group 30-Million Vehicles Off-line · Renewal Gratitude Season", GAC Honda, GAC Toyota, GAC Trumpchi, GAC Aion, GAC Hyper, and Enlight Automobile six passenger car brands, will respectively launch characteristic policies around new purchase, trade-in to additional purchase, to return every companionship and support.

[GAC Group 30-Million Vehicles Off-line · Renewal Gratitude Season Officially Launched]

Tech-Centric: Empowering Real Travel with Frontier Technology

Taking 30 million as a new starting point, GAC will move towards a new journey of electrification and intelligence with innovation-driven, making frontier technology truly convert into user-perceivable peace of mind and convenience.

In the power field, Xingyuan Power developed by "National Excellence Engineering Team", covering Xingyuan Range-Extender, Xingyuan PHEV, and Xingyuan Twin-Engine three technologies, will be mass-produced on more models. Every product must pass 100,000 hours bench and vehicle verification, equivalent mileage exceeds 10 million kilometers, ensuring that under all scenarios, all regions, performance remains as steady as a rock.

[GAC Xingyuan Power Makes Users Choose "No More Settling"]

In the "Three-Electric" field, GAC continues to tackle industry pain points such as battery super-fast charging and low-temp range, has built an all-solid-state battery pilot production line, launched extreme energy consumption technology, mass-produced Quark Electric Drive Motor highest efficiency breaks through 99%, which is the highest level in the industry.

In the intelligent connected vehicle field, Super Brain Star Link Architecture continues to evolve, connecting intelligent driving assistance, intelligent cockpit, power, chassis, body, and internet vehicle six systems, achieving "One Brain Unified Command", comprehensive performance improved 40%; Galaxy Smart Cockpit achieves edge-cloud integration, making the car become a true "Thinks and Understands Hearts" partner. GAC will also fight side by side with top partners like Huawei, CATL, Didi, Tencent, Alibaba, etc., jointly building a more powerful AI intelligent ecosystem.

Up to now, GAC Group cumulative R&D investment exceeds 62 billion yuan, global R&D team exceeds 6,800 people. Continuous technology investment is pushing GAC's products to evolve from transportation tools to intelligent travel partners, mobile smart spaces, green energy ecosystems.

Facing the future, GAC will continue to take user needs as anchor point, quality as foundation, technological innovation as core drive, global layout as development path, accelerating towards eco-type tech GAC advancement, walking shoulder to shoulder with more users, achieving each other, jointly running towards a smarter, greener, and broader future.

"Quality is the bottom line that GAC will never compromise on."

This is the most memorable sentence I heard at GAC's 30 million units production milestone event.

Talking about quality in the auto industry is as commonplace as breathing air. But making the word 'Quality' the theme of a milestone event like the 30 million units production line in today's auto market still carries a significant weight.

In recent years, the price war in the auto circle has been fierce. Everyone is competing on who dares to cut prices more, who can compete more aggressively. Consumers seemingly get benefits, but there is an issue that is becoming harder to clarify:

Using a good screw, or saving one yuan, which is actually more cost-effective?

This question has no standard answer. But it is like a mirror, reflecting every car manufacturer's choice.

In the price war, quality is most easily sacrificed

Regarding price cuts, it sounds simple, but execution is full of details.

A car has tens of thousands of parts, each with a cost. To cut prices, you have to squeeze out of these parts. Use better materials, or cheaper substitutes? Do stricter tests, or skip a few processes? Use newer technology that won't be obsolete in the short term, or mature but cheaper solutions?

Consumers can't see these choices when buying a car. But after driving for three or five years, the gap appears.

Why are many new cars fine when just bought, but develop various small problems after a few years? It's not that the technology is lacking, but under cost pressure, many invisible areas were quietly downgraded.

Objectively speaking, this is not a problem for just one company, but a common situation in the entire industry. When the price war becomes the main theme, "good enough" becomes the subtext for many car companies.

So in such an environment, saying "quality is the bottom line" sounds like a slogan, but in practice, it goes against the industry trend.

Upholding quality means resisting cost pressure, means you can't cut prices as much as others, means short-term sales might be affected.

This requires determination.

GAC's quality is not just shouted out

GAC's quality genes were sown since the joint venture era.

Cooperating with Honda and Toyota for so many years, what we learned is not just technology, but a whole set of quality management methodologies. In practice, it is the standard for every part, the requirement for every process.

Before each new car hits the market, it must undergo extreme environment tests of "Five Highs, One Mountain, One Dust", and complete "Two Winters, One Summer" real-world road tests, with the entire verification process covering 12 major items and over 1,500 sub-items.

Many car companies also do these tests, but the extent and resources invested vary greatly. Doing one more round of tests costs more money and delays the market launch by several months. In the fast-paced auto market, time is sales.

Especially now that the industry launches an average of 3.8 new cars daily, maintaining determination is actually quite difficult.

But GAC's logic is: It's better to launch late than let users be guinea pigs.

From the first car off the line to the 30 millionth unit delivery, GAC took 29 years. This speed is not the fastest in the industry, but it's steady.

In the first half of this year, the industry faced overall pressure. GAC Group sales were 773,100 units, up 2.35% year-on-year; New energy vehicle sales increased by 68.8% year-on-year; Overseas exports exceeded 120,000 units, a significant 132% increase year-on-year.

In this period of deep market reshaping, maintaining such a pace truly requires support from quality reputation accumulated over many years.

The 30 millionth car was delivered to a Thai owner; quality is GAC's confidence for going global.

Quality is not a slogan, it's reputation

The most interesting thing about quality is: it's useless to say your quality is good yourself; it counts only when users say so.

Too many slogans become tiresome; only enough reputation commands respect.

GAC has done something in recent years that I think explains the problem well—"Users Speak Freely". Inviting users to the factory, giving opinions face-to-face, speaking directly about any problems without beating around the bush.

Many car companies also hold user events, but they are mostly carefully selected user sessions. Not many dare to let users speak freely and actually make changes.

GAC doesn't just hold events; it has also established a dedicated user insight department and a full-process closed-loop management mechanism. Every suggestion from users must have a response; common problems must be fully optimized.

The service side is also keeping up. "Super Butler" service, 5-second response, 2-hour request closure. The energy replenishment network covers 31 provinces and 213 cities, with over 27,000 self-operated charging piles.

These things, if mentioned separately, wouldn't seem earth-shattering. But combined, it sends a very clear signal:

GAC's quality is not just the quality of car manufacturing, but also the quality of service.

Selling a car is not the end; it is the beginning. For the few years users use the car, whether the experience is good is what truly starts determining reputation.

True high quality must be built up with technology

Many people's understanding of "quality" is still stuck at the level of "solid workmanship" and "generous materials".

But in today's new energy era, the definition of quality has changed. Is the battery safe? Is the electric drive efficient enough? Is intelligent driving reliable? Is the infotainment system easy to use—these experiences brought by new technologies are the qualities users perceive most directly.

And all of these must be built up through real R&D investment.

GAC's investment in this area is not high-profile, but the numbers are substantial: Cumulative R&D investment exceeds 62 billion yuan, global R&D team exceeds 6,800 people.

In the power domain, Xingyuan Power covers three technology routes: Extended Range, Plug-in Hybrid, and Super Hybrid. Each product must undergo 100,000 hours of bench and vehicle validation, equivalent to over 10 million kilometers.

In the three-electric domain, Quark Electric Drive motor highest efficiency broke through 99%, reaching industry peak levels; The all-solid-state battery pilot production line has been built.

These technical terms sound far from users, but ultimately land in users' daily experiences: more realistic range, faster charging, steadier driving, smoother infotainment.

Not technology for technology's sake, but using technology to win high quality.

Xingyuan Power technology is GAC's quality confidence in the new energy era.

After 30 Million Units, the Road is Still Long

30 million units is a very substantial number.

At the event site, the 30 millionth car was a right-hand drive Trumpchi M8 PHEV, delivered to a Thai owner. This detail is very symbolic — GAC's next 30 million, a large part needs to be realized in the overseas market.

And to stand firm in the global market, it still relies on quality.

Chinese car companies going global have long passed the stage of "low price, high volume". Now it's about product power, brand, and reputation. And the foundation of all this is quality.

So back to the very first question: In the price war, is sticking to quality really worth it?

In the short term, it might not be cost-effective. Others are cutting prices; if you don't, sales will be affected.

But in the long term, it is definitely worth it.

Because cars are durable consumer goods, users buy not just a car, but the usage experience for the next five to ten years. Whether quality is good or not, time will give the answer.

And reputation, once established, is the most solid moat.

GAC took 29 years to reach 30 million units, relying on this logic. The next 30 million units will likely still rely on this logic.

After all, many car companies walk fast, but those who walk far are truly good.

GAC Group factory viewing platform, a right-hand drive M8 PHEV slowly drove out and was revealed to everyone. 29 years, 30 million vehicles. This number was not achieved overnight; it witnessed the development of the Guangzhou automotive industry and also promoted the development of China's automotive industry.

I noticed at the press conference venue that GAC Group received congratulatory messages from the upstream and downstream supply chains, as well as from many competitors. The highlight was that sitting below the stage were GAC engineers, frontline assemblers, and even owner friends from abroad.

Seeing this scene, my heart was indeed stirred at this moment.

1. 30 Million is a Witness of Quality

GAC Group's 30 million vehicles recorded the journey from the past to "learning to walk" to today, where six major brands — GAC Honda, GAC Toyota, GAC Trumpchi, AION, Hyper, and Qijing — shine brilliantly.

In the first half of this year, GAC Group sold 773,100 units, a year-on-year increase of 2.35%, with new energy vehicle sales increasing by 68.8% year-on-year. This demonstrates GAC Group's determination to transform toward electrification and intelligence.

Not only that, GAC Group also exceeded 120,000 units in overseas exports, a 132% year-on-year surge. From "bringing in" before to "going out" now, it reflects a microcosm of moving from scale expansion to value leap, becoming bigger and stronger.

If asked what leaves the deepest impression of GAC, I believe it is quality.

The 30 millionth vehicle rolled off the line today was chosen as a right-hand drive M8 PHEV; this car was not picked at random. On one hand, the M8 has already made a name for itself in overseas markets; even Thai martial arts superstar Tony Jaa was influenced by it, becoming the 30 millionth owner.

It was unthinkable ten years ago that a Chinese MPV would make overseas celebrities willingly pay for it.

2. What does GAC's "Quality" rely on?

I believe GAC's quality relies on methods and practice. If absorbing the essence of Honda's Total Quality Management (TQM) and Toyota's Lean Production System (TPS) is the methodology, then requiring every new car to undergo "Five Highs, One Mountain, One Dust" extreme tests and "Two Winters, One Summer" on-site road trials before launch is clearly a guarantee of good quality.

Everyone can see that Danxia batteries have been installed in 1.5 million vehicles cumulatively, with safe driving exceeding 160 billion kilometers. The Xingling Safety Guardian System served nearly 2 million users and prevented 6.28 million potential accidents. These are solid performances.

Not only that, quality is also reflected in the confidence of possessing the "Three Responsibilities" policy. GAC was the first in the industry to launch the "Three Responsibilities" policy for its own brands — spontaneous battery combustion replaced with a new car, degradation beyond limits replaced for free, and smart parking accidents covered by the manufacturer.

Daring to make such a promise indicates confidence in their own products. This practice of extending quality assurance from the moment of delivery to the entire vehicle usage lifecycle holds benchmark significance in the industry.

3. Full of Expectations for the Future

Watching GAC Group grow from nothing to something, from small to large. 30 million is not just a number — it is the choice of 30 million families.

According to the plan, by 2030, GAC aims to enter 120 countries and regions globally, build over 2,000 overseas outlets, and achieve an annual overseas sales volume of 1 million vehicles.

In the second half of the year, there are also major models such as the hard-core off-road SUV Trumpchi "Yue 7", AION smart coupes, and Qijing GX7.

For the next 30 million, we look forward to watching it grow big, and more importantly, watching it grow strong.

On July 16, the GAC Group 30 Million User Gratitude Event was held at the GAC Trumpchi factory. Leaders from Guangdong Province, Guangzhou City, and Panyu District, Fu Bingfeng, Executive Vice President and Secretary-General of China Association of Automobile Manufacturers, Feng Xingya, Chairman of GAC Group, He Xianqing, General Manager, and other members of the leadership team, industry partners, suppliers, dealer representatives, and domestic and international owner representatives, staff representatives, and media representatives all attended together, witnessing the milestone moment of GAC welcoming its 30 millionth user.

From the first whole vehicle off the line to the delivery of the 30 millionth vehicle, GAC has experienced a 29-year development journey. Behind the number 30 million is the choice and trust of tens of millions of users, GAC's long-term determination to uphold quality and safety, the determination to transform towards electrification and intelligence, and a microcosm of the Chinese automotive industry growing from large to strong, from scale expansion to value leap.

Global Synchronization: Smart New Energy Matrix Demonstrates Transformation Process

At the event site, GAC's global multi-base production bases were connected simultaneously. GAC Honda P7, GAC Toyota Platinum 7, Qijing GT7, GAC Aion N60, and GAC Hyper S600 were off the line sequentially as GAC's 29,999,995th to 29,999,999th vehicles. Finally, the right-hand drive version of GAC Trumpchi M8 PHEV made a brilliant appearance on the on-site stage as the 30 millionth whole vehicle. The collective appearance of the new energy vehicle off-line model matrix became direct evidence of GAC advancing its electrification and intelligence transformation with full speed.

Subsequently, Feng Xingya handed the key to the 30 millionth vehicle into the hands of Thai owner Mr. Tony Jaa. This moment captured is not just a number, but a warm witness of GAC and global users "running towards each other".

This trust spanning mountains and seas is exactly the confidence for GAC to break through in the industry upheaval. In the first half of this year, GAC Group sales reached 773,100 vehicles, an increase of 2.35% year-on-year, among which new energy vehicle sales increased by 68.8% year-on-year; overseas exports broke through 120,000 vehicles, a surge of 132% year-on-year, running a steady rhythm during the industry's deep reshaping period.

Quality as Foundation: Building Confidence for Millions of Users' Travel

"Quality is the bottom line GAC will never concede." Feng Xingya stated in his summary speech. In GAC's development, scale growth has always maintained quality as the background. For many years, GAC Group has always adhered to the concept of "Quality First", integrating Honda's Total Quality Management (TQM), Toyota's Lean Production Method (TPS), and Lingnan culture to build a quality management model centered on "Integration and Innovation". The focal point of everything is to create good cars that make users feel confident driving, worry-free using, and comfortable sitting.

From the R&D end to the manufacturing end, GAC has established a strict quality control system along the entire chain: before each new car goes on the market, it must undergo extreme environment testing in high cold, high temperature, high altitude, high humidity, high corrosion, mountain areas, and sand dust, completing "Two Winters, One Summer" on-site road tests; assisted by test grounds and laboratories covering 12 major items and over 1,500 verification sub-items for the whole vehicle, achieving systematic quality verification; GAC Aion Intelligent Eco Factory, as the "Global First New Energy Vehicle Lighthouse Factory", ensures stable quality of mass-produced products with a digital intelligent manufacturing system.

At the core safety technology level, the Xingling Safety Guardian System builds four protection dimensions, with eight key systems adopting dual redundancy design, having already guarded nearly 2 million users and avoiding 6.28 million potential travel risks; the Box Battery has accumulated 1.5 million vehicles on board, with safe driving mileage exceeding 160 billion kilometers; the service side simultaneously adds guarantees, GAC was the first in the industry to launch the independent brand "Three Responsibilities" policy, proactively covering the bottom line for user concerns on battery and intelligent driving assistance, dispelling user concerns about vehicle use. It is precisely these security lines and service commitments that support the brand confidence behind GAC's 30 million sales.

User Orientation: Building a Full-Cycle Warm Service System

"What users care about, we put in our hearts; what users expect, we go all out." Feng Xingya stated that this user-centric concept has long been deeply integrated into the development genes of GAC Group. For many years, GAC Group has always adhered to the corporate concept of "People First, Trust as Way, Innovation First", where the core meaning of "People First" is precisely taking users as the foundation.

On one hand, to face problems and listen to user voices, GAC regularly holds user full open-mic events, inviting users to the "home" for face-to-face exchange. Meanwhile, establishing a full-process closed-loop management mechanism ensures that every suggestion can be properly handled, and common issues are optimized for the full volume of users immediately.

In addition, GAC also established a dedicated user insight department and promoted the full-process change from problem discovery to solution, guaranteeing user requests are answered item by item and matters are settled item by item from an organizational mechanism perspective.

On the other hand, the service network accelerates penetration simultaneously. At the channel end, promoting service network sinking into counties, with plans to add 1,000 county-level authorized stores within the year; at the response end, launching "Super Butler" service, achieving 5-second response, 2-hour request completion, guaranteeing user requests are reached and processed fast. At the replenishment end, building a "9 Vertical 10 Horizontal" replenishment network, already covering 31 provinces and 213 cities nationwide, with "a station within 1 kilometer in straight line" in core urban areas, with self-operated charging piles exceeding 27,000 roots, among which super-fast charging piles broke through 20,000 roots, providing convenient replenishment services for new energy vehicle owners.

The core theme of this gratitude event is to pay sincere feedback and thanks for the long-term support of 30 million users. At the event site, Feng Xingya announced that starting from today, GAC officially launches the "GAC Group 30 Million Vehicle Exit · Renew Gratitude Season". GAC Honda, GAC Toyota, GAC Trumpchi, GAC Aion, GAC Hyper, and Qijing Automotive, the six passenger car brands, will introduce characteristic policies around new purchase, exchange to additional purchase respectively, to feedback every companionship and support.

Tech Centripetal: Empowering Real Travel with Cutting-edge Technology

With 30 million as a new starting point, GAC will drive innovation to move towards a new journey of electrification and intelligence, letting cutting-edge technology truly transform into user-perceivable peace of mind and convenience.

In the power field, Xingyuan Power developed by the "National Excellent Engineer Team", covering Xingyuan Extended Range, Xingyuan Plug-in Hybrid, and Xingyuan Super Twin-engine three technologies, will be equipped with more mass-produced vehicle models. Each product must undergo 100,000 hours of bench and whole vehicle verification, equivalent mileage exceeding 10 million kilometers, ensuring performance remains steady as a rock under all scenarios and regions.

In the "Three Power" field, GAC continues to tackle battery super-fast charging, low-temperature range, and other industry pain points, having built a full solid-state battery pilot production line, launching extreme energy consumption technology, with the mass-produced Quark E-drive motor highest efficiency breaking through 99%, the highest level in the industry.

In the intelligent networking field, the Super Brain Xingling Architecture continues to evolve, connecting intelligent driving assistance, smart cockpit, power, chassis, body, and internet of vehicles six systems, achieving "One Brain Unified Command", with comprehensive performance improved by 40%; Star River Smart Cockpit achieves end-cloud integration, letting cars become true "thinking, understanding people" partners. GAC will also stand shoulder to shoulder with top partners such as Huawei, CATL, Didi, Tencent, and Alibaba to build a stronger AI smart eco.

So far, GAC Group cumulative R&D investment exceeded 62 billion yuan, global R&D team exceeds 6,800 people. Continuous technical investment is pushing GAC's products from transportation tools to intelligent travel partners, mobile smart spaces, and green energy ecosystems.

Looking to the future, GAC will continue to anchor user needs, build on quality, take technological innovation as core drive, take global layout as development path, accelerating the upgrade to Eco-tech GAC, walking side by side and achieving each other with more users, jointly rushing to a smarter, greener, and broader future.

July 16, inside the GAC Trumpchi factory in Panyu, Guangzhou, a right-hand drive Trumpchi M8 PHEV slowly drove off the production line. This car had no exaggerated livery, nor the complex ceremony of a red carpet, but its appearance brought a certain weight to the air of the entire scene. This is the 30 millionth vehicle produced by GAC Group.

When GAC Group Chairman Feng Xingya handed the keys to Thai owner Tony Jaa, the moment captured in the camera was not merely a warm interaction between GAC representatives and users. In 2026, a year when industry price wars raged fiercely and competition evolved from 'fighting over prices' to 'fighting over leadership', GAC offered a different narrative through its 29-year milestone.

At a time when many shout "long-termism" while engaging in short-term games, GAC's 30 million might be the most substantial interpretation of these four characters.

30 Million Units Produced, GAC Turns the Home Field into a "Global Showcase"

This production line ceremony was not turned into a dull marathon of leadership speeches, but instead had a hard-core tech-style romance. The most intuitive feeling on site was: GAC is no longer just Guangzhou's GAC.

At the event site, GAC connected multiple global production bases simultaneously. As vehicles numbered from 29,999,995 to 29,999,999 appeared sequentially in a "cloud reveal", the GAC Honda P7, GAC Toyota bZ7, Qijing GT7, Aion N60, and Hyper S600 all took the stage. Finally, the right-hand drive Trumpchi M8 PHEV in the center of the stage made its grand finale appearance as the 30 millionth vehicle.

Choosing the right-hand drive M8 PHEV as a milestone model is itself a strong signal that GAC's ambition long ago was no longer limited to the domestic market. In the first half of this year, GAC's independent brand export volume reached 121,500 vehicles, up 132% year-on-year, almost matching last year's full-year level. Thailand's June sales surged 207% month-on-month, and the European market is also building a full-chain operational system from production to sales.

30 million users are not just the result of Chinese car owners voting with their feet, but also the recognition of the "Made in China Intelligence" by markets in 110 countries and regions worldwide.

Building cars is not a 100-meter sprint, but a never-ending marathon

Of course, marketing can tell stories, but a volume of 30 million cannot be sustained by marketing alone. In GAC's narrative, the most critical underlying logic supporting this number is quality.

At the event site, a sentence from Feng Xingya left a deep impression: "Quality is the bottom line GAC will never yield." When spoken by GAC, this sentence is indeed persuasive. In the wave of the industry pursuing "cost reduction and efficiency improvement", many car companies do subtraction where it cannot be seen to compress costs, but GAC continues to do addition in quality verification.

Before each new car launches, GAC requires at least two winters and one summer of on-site road testing; the regular steady cycle lasts up to 21 months; from Turpan's 60°C high temperature to Hailar's -40°C extreme cold, from high humidity, high salt fog to mountains and sandstorms, the "Five Highs, One Mountain, One Dust" full environment assessment covers all extreme scenarios users might encounter.

This "hard work" is also reflected in data: The Magazine Battery has been installed in a cumulative 1.5 million vehicles, with safe driving mileage exceeding 160 billion kilometers; the Star Spirit Safety Protection System has served nearly 2 million users, cumulatively preventing potential accidents 6.28 million times. By the end of 2025, GAC also took the lead in the industry to launch the independent brand "Three Responsibilities" policy, actively guaranteeing the Three-Electric systems, battery degradation, and intelligent parking accidents.

Behind these data lies a simple truth: Quality is not spoken, it is verified.

Turning "User-Centric" from a Slogan into a Closed Loop

At present, "user-centric" has almost become the standard slogan for every car company, but few can truly turn user feedback into a closed loop for product improvement.

GAC's approach includes some details worth noting. The "All Microphones On" activity allows R&D heads to face users directly, converting real car usage pain points into product optimization priorities; the establishment of an exclusive user insight department guarantees user requests are "responded to in every case" through organizational mechanisms.

Hard investment in the service system is also progressing synchronously: By the end of June, 600 county-level outlets have been certified, planned to increase to 1,000 within the year; self-operated charging piles exceed 27,000, core urban areas achieve "a station within 1 kilometer in a straight line"; Online "Super Butler" promises 5-second response, 2-hour problem solving.

These actions cannot be called disruptive innovations, but they point to a more pragmatic logic: Users do not need flashy concepts, but rather someone to repair broken cars, no long queues for charging, and someone to manage problems.

Panyu Action One Year, Reform Is Not a Banquet

Last November, GAC launched the "Panyu Action", moving the headquarters to Panyu, and starting independent brand integrated operations. At that time, there was waiting and also questioning outside. The organizational reform of traditional car companies has always been known to be easy to say but difficult to do.

After more than a year of promotion, results are being released. In the first half of the year, GAC Group cumulative sales were 773,100 vehicles, up 2.35% year-on-year; independent brand cumulative sales were 346,000 vehicles, up 35.69% year-on-year. More importantly, the proportion of energy-saving and new energy vehicles has reached 62.82%. GAC's electrification transformation is no longer a slogan, but solid sales data.

From starting amidst controversy in 1997, to the birth of Trumpchi in 2010 realizing the independent dream, to now Qijing GT7 carrying Huawei Qiankun Intelligent Driving ADS 5 to rush the high-end market, GAC has experienced four leapfrog developments. The trajectory of these 29 years illustrates a truth: In the automotive industry, there are no shortcuts. All "speed" is backed by "slow" accumulation.

30 Million Is a Milestone, Not a Finish Line

Speaking of this gratitude event itself, from July 16 to August 31, GAC's six major brands launched multiple favors around new purchase, trade-in, and additional purchase, covering fuel, hybrid, pure electric, and extended-range power types. This is a return on the support of 30 million users, and also an active layout for the additional and replacement purchase market in the era of stock competition.

But looking from a longer cycle, the significance of 30 million is not just this. In the transformation period of the Chinese automotive industry from large to strong, GAC's path provides a reference: Not harvesting the market through short-term price wars, but accumulating reputation through quality; Not relying on a single technical route, but planning new energy power across the board; Not only staring at domestic share, but actively going overseas to participate in global competition.

This might not be the most clever approach, but it might be the way to go further. 30 million users are not the end of GAC's story, but the starting point of the next 29 years. For GAC, which is currently leaping from "Manufacturing" to "Intelligent Manufacturing", from "Local" to "Global", and from "Car Enterprise" to "Technology Ecosystem Enterprise", the real test has just begun.

July 16, GAC Group officially welcomed the important milestone of cumulative deliveries reaching 30 million units, simultaneously launched the Gratitude Reward activity for 30 million users across all brands. 29 years of deep cultivation in the automotive track, from zero start to earning the trust of 30 million users, this outstanding achievement is both the result of GAC's adherence to long-term qualityism and a true microcosm of the high-quality development of the Chinese automotive industry.

Earning the long-term choice of 30 million car owners, the core foundation lies in GAC's consistent rigorous quality control system. All new cars must complete the "two winters and one summer" long-cycle extreme testing before launch, also travel to high-temperature, extreme cold, high-altitude, sand and dust, and other "five highs, one mountain, one dust" full-scenario verification; relying on a global integrated vehicle wind tunnel, domestic high-standard comprehensive test fields and AION global new energy lighthouse factories, GAC achieves digital control of the entire link of design, testing, and production, hundreds of industrial robots in the welding workshop paired with AI visual inspection, data for thousands of body fastening points is traceable throughout their lifetime, guarding manufacturing precision from the source.

In terms of safety, GAC has built a perfect full-domain protection system. Danxia Battery cumulative installation reached 1.5 million units, cumulative mileage surpassed 160 billion kilometers; Star Spirit Safety Guard system since going online, cumulatively avoided 6.28 million potential driving risks. Industry-first "Three Responsibilities" service commitment, targeting tri-power self-ignition, battery excessive degradation, intelligent parking accident three core user concerns provides bottom-line guarantee, paired with high-standard cage body, high proportion of high-strength steel, integrating safety throughout the vehicle's full lifecycle. Long-term rigorous quality control has also received authoritative recognition, GAC won the China Quality Award Nomination Prize, multiple brands under it have occupied the forefront of sub-segment depreciation rates and quality lists for years.

Sustained huge R&D investment is the confidence behind GAC's continuous quality advancement. As of the end of 2025, GAC's independent R&D cumulative investment exceeded 62 billion yuan, total patent applications surpassed 24,900 items, invention patents exceeded 11,200 items. Star Spirit Architecture 4.0, Galaxy Smart Cockpit, Star Source Power, Starship Body four independent R&D core technologies fully implemented, at the same time partnering with Huawei Qiankun to create high-end smart models like Qijing GT, achieving collaborative breakthroughs in intelligent driving, cockpit, and power technology, balancing household comfort and frontier technology, allowing users with different budgets to enjoy high-standard products.

If hardcore quality is GAC's internal foundation, then the systematic globalization strategy is the enterprise's second growth curve. Different from simple complete vehicle exports, GAC relies on the "One GAC 2.0" strategy, achieving overseas rooting of R&D, production, supply chain, and sales service full value chain, thoroughly getting rid of the traditional overseas mode of simply selling cars. Currently, GAC's business covers Asia-Pacific, Middle East, Americas, Europe five major sectors totaling 110 countries, established 7 overseas production bases, 9 parts warehouses, 746 overseas sales service outlets, a complete localized operating system helps products adapt to regulations and user needs in various countries.

The momentum of overseas market growth is rapid, in the first half of 2026, GAC's independent brand export volume reached 121,500 vehicles, up by 132% year-on-year, half-year sales have approached the 2025 full-year level. Regional markets blooming in multiple points, Thailand market June sales month-on-month increase reached 207%, Europe market new energy models are steadily landing, sales of models in Americas countries such as Brazil, Colombia increased multiple times. Facing the long term, GAC has set clear globalization goals: in 2030 business coverage will cover 120 countries, overseas offline outlets will exceed 2,000, annual overseas sales to hit 1 million units, to allow "GAC Intelligent Manufacturing" to continuously expand global market share.

To reward 30 million global car owners, July 16 to August 31, GAC subsidiaries GAC Honda, GAC Toyota, GAC Trumpchi, AION, Hyper, Qijing six brands simultaneously launched car buying benefits, direct price drop on new purchase, low-interest finance, high-value trade-in, family add-on purchase multiple benefits stacked, covering fuel, hybrid, pure electric, range-extended full category models, multiple main models simultaneously went off the line in domestic and overseas factories, key products like Qijing GT7, Trumpchi M8 PHEV, AION N60 focused appearance, intuitively demonstrating GAC's full matrix product strength.

Looking back at 29 years of development, GAC experienced four leapfrog upgrades: joint venture start, independent rise, electric intelligent transformation, global ecosystem expansion, 30 million units delivery milestone is not the end, but a brand new starting point. In the future, GAC will continue to adhere to fine craftsmanship quality long-termism, continuously increasing investment in independent R&D of core technologies, simultaneously deepening full value chain globalization layout, going global with reliable products and perfect services, continuously polishing the business card of Chinese automotive industry intelligent manufacturing.

Recently, at the BAIC Zhuzhou Super Factory, the BJ30 Traveler reached its 150,000th unit off the line. Behind this number is an industry benchmark worth noting—it is the fastest model in the Chinese light off-road SUV category to reach 150,000 sales.

From a market logic perspective, 150,000 units mean the product has undergone large-scale user testing. It is not a promise for a car delivered later, but substantial reputation accumulation. Beijing Off-road chose this moment to launch the Highlight Edition and pulled the full series price to start from 69,900 yuan through a 30,000 yuan super trade-in policy. The intention is obvious: riding the market heat, lower the threshold of light off-road by one gear, so that more people do not have to give up off-road performance due to budget when switching from sedans to SUVs.

Price is always the most sensitive nerve for individual consumers. What concept does a starting price of 69,900 yuan represent? In the current market, this is basically the entry price for a small joint-venture sedan, while the BJ30 Traveler offers a boxy SUV with a 2,820 mm wheelbase and a three-row seven-seat layout. Even for the Highlight Edition, the super trade-in price starts at only 82,900 yuan.

More importantly, this trade-in policy is not limited to the traditional logic of exchanging an old car for a new car; both trade-in users and new buyers can enjoy it, effectively expanding the subsidy coverage.

On this basis, the value of the five layers of benefits is not low: lifetime warranty for the first owner on the entire vehicle, 0 down payment financial plans, lifetime free OTA upgrades, lifetime free basic data, and two years of unlimited entertainment data—these policies directly address the pain points of family users who fear breakdowns, high costs, and obsolescence. Especially the lifetime warranty for the entire vehicle, for an SUV with a hybrid system, largely resolves user concerns about after-sales maintenance costs.

Of course, price is just an entry point; whether the product is good enough is the key to retaining customers. The BJ30 Traveler was able to sell in volume in the market before, relying on three tags: Super Off-Road, Super Spacious, and Super Efficient. These three tags are not marketing jargon, but are supported by specific technical parameters.

The core of Super Off-Road is that three-engine four-drive six-mode HEV hybrid architecture. The hybrid-specific engine with 41% thermal efficiency is paired with front and rear dual motors, with an intelligent four-wheel drive response speed of 30 milliseconds, capable of delivering peak torque in 0.5 seconds.

For average users, this translates to: when encountering slippery roads on rainy or snowy days, or mud and sand encountered on weekend trips to the suburbs, this system can automatically switch to the optimal mode, without requiring you to manually lock the differential like driving a hard-core off-roader. The essence of light off-road lies here—not making you climb rocky slopes, but giving you confidence when facing bad roads, while not sacrificing road comfort in daily use.

Super Spacious is the point family users care about more. A 2,820 mm wheelbase, 66% space utilization rate, and 1,496 liters of super large trunk can form a 1.92-meter large bed after the rear row is folded flat completely. The three-row seven-seat layout is not common in SUVs at the same price level; the B-class boxy wide-body design allows adults up to 1.8 meters tall to sit in the third row, with 38 storage spaces throughout the car.

Behind these numbers is a practical scenario: a family of five camping on the weekend, tents, folding chairs, and children's bicycles can all be packed in; at night, folding down the rear row allows them to rest directly in the car. For families with a budget under 100,000 yuan who need large space, this size utilization is indeed very competitive.

Super Efficient is the guarantee for long-term usage costs. In actual tests by automotive bloggers from five countries in South Africa, Indonesia, the UAE, Poland, and Mexico, the BJ30 Traveler all achieved fuel consumption not exceeding 5 liters per 100 km, with a range per tank exceeding 1,000 km. As an HEV model, it does not require charging piles; you just refuel and go. For users without fixed parking spots or unable to install home charging piles, this seamless energy saving is more practical than plug-in hybrids. The policy of lifetime warranty for the entire vehicle for the first owner also further reduces holding costs.

The Highlight Edition launched this time made targeted upgrades based on the above. In terms of appearance, it added electrified trendy modification kits, exclusive star ring rims, and front and rear matching color sports bumpers; the interior changed to an orange color scheme and metal texture panels.

In terms of performance, it was upgraded with high-performance AGM batteries, with a cycle life 3 times that of ordinary batteries; the rear motor power increased from 55 kW to 70 kW, with faster response when merging onto ramps and starting at intersections.

In terms of experience, rain-sensing wipers, auto window closing, 64-color ambient light pulsing with music, seat heating and ventilation, and steering wheel heating—these configurations pulled light off-road towards the direction of refined commuting. Simply put, the Highlight Edition is not about taking you to wilder places, but making the car you drive in the city look like a quality SUV.

The most convincing part was the 150,000 km teardown live stream at the press conference. Under the lens of CCTV Finance, a BJ30 Traveler that had driven 150,000 km was disassembled; the engine turbocharger had little carbon buildup, and power output remained ample; the transmission casing was intact with no oil leaks, and internal gears showed no significant wear; the battery pack had no bulging, leakage, or degradation; the chassis subframe and suspension control arms had no rust or oil seepage, with flatness close to new cars.

150,000 km is equivalent to nearly 10 years of usage intensity for an average family; this teardown result is more direct than any advertising slogan: solid materials and reliable craftsmanship mean lower maintenance frequency and longer vehicle replacement cycles.

The confidence for the teardown comes from the manufacturing side. The welding workshop of the BAIC Zhuzhou Super Factory achieved 100% automation, with glue application errors not exceeding a hair's breadth; the stamping workshop used more than 5,000 tons of giant equipment to press body panels in one go; the spray painting workshop adopted environmentally friendly water-based paint, reducing harmful volatile substances by more than 60%, resulting in less new car smell and stronger paint corrosion resistance. Each process is set with a quality control checkpoint; this manufacturing standard placed at the price level of 69,900 yuan starting makes the cost-performance logic hold true.

Back to the consumer perspective, who is the BJ30 Traveler Highlight Edition suitable for? If your budget is around 100,000 yuan, you need an SUV with large space, low fuel consumption, and occasional ability to drive on bad roads, while having concerns about new energy charging conditions, then this HEV light off-road is a pragmatic choice. The entry price starting from 69,900 yuan reduces trial-and-error costs, while the Highlight Edition starting from 82,900 yuan adds value in terms of looks and experience. During the World Cup, there was also an activity to guess the champion and score to win 50,000 yuan in car purchase subsidies; although the hit rate is not high, it counts as an extra marketing gimmick.

150,000 units are a milestone, but more importantly, they prove a market logic: Chinese families do not need to pay an excessive premium for off-road capabilities; a price-wise reasonable, quality-reliable, and low usage cost light off-road SUV can completely become a mainstream choice. The launch of the BJ30 Traveler Highlight Edition pushed this logic one step further.

June 12, 2026, the "150,000 Loves, Highlights Arrive" BJ30 Traveler 150,000th Unit Off-the-Line Ceremony and Highlight Edition Launch Event was held grandly at the BAIC Zhuzhou Super Factory. The event welcomed a brand sales milestone, with the annual new BJ30 Traveler Highlight Edition launching simultaneously. Beijing Off-road also partnered with CCTV Finance to complete the industry's first 150,000 km real vehicle network-wide disassembly live stream, comprehensively showcasing the hard power of this domestic light off-road SUV through hard-core testing and intelligent manufacturing. Officially launched simultaneously was a 30,000 yuan super trade-in subsidy, with trade-in prices for the full series starting from 69,900 yuan, significantly lowering the entry threshold and letting light off-road life enter thousands of homes.

Relying on over 60 years of off-road technology accumulation from Beijing Off-road, the BJ30 Traveler accurately fits the diverse needs of family users for commuting, traveling, and light off-roading, leading the market with three core advantages: ultra-off-road, ultra-large, and ultra-efficient. Today, the vehicle has successfully achieved a 150,000-unit sales milestone, becoming the fastest domestic light off-road SUV model to break through 150,000 units. The choice of 150,000 users is the most direct recognition of the product's strength, also allowing it to solidify its position as a benchmark in the sub-segment.

Market performance is enough to verify reputation. The BJ30 Traveler has taken the first place in sales for both HEV Hybrid Boxy Shape and Domestic HEV Hybrid Models for two consecutive years, and has also topped the sales of domestic HEV Hybrid SUVs for 24 consecutive months. In the field of value retention, it won the value retention champion of the domestic compact SUV in the 100,000-150,000 yuan class, with outstanding value performance throughout the cycle. Not only has it deepened its focus on the domestic market, but the car has also been exported overseas, winning international awards such as Best Hybrid SUV in the Arab Region and Argentina's Best Import SUV of the Year, showcasing China's intelligent manufacturing strength to the world.

The BJ30 Traveler Highlight Edition, honed based on real user feedback from 150,000 car owners, officially premiered. Building on original advantages, the new car achieved comprehensive upgrades in three dimensions: Highlight Appearance, Highlight Performance, and Highlight Experience, balancing the personalized aesthetic of younger groups with the practical needs of large families, further advancing the product strength.

In terms of appearance, the Highlight Edition continues the classic boxy shape, cleverly blending a rugged off-road style with exquisite design. The iconic five-star ring through-light group is highly recognizable, and three exclusive paint colors, Lava Orange, Dome Blue, and Cold River Grey, have been added to the body, offering diverse styles. The whole vehicle is equipped with an electric tactile trendy modification kit, exclusive star ring wheels, and a sports bumper, full of dynamic sense; the cockpit is upgraded with orange interior trim paired with metal texture panels, combined with the family mountain-shaped dashboard design, blending off-road heritage with light luxury texture, making the appearance suitable for all-scenario travel.

Performance upgrade is the core highlight of the Highlight Edition. The new car adopts the industry-leading three-engine four-wheel drive six-mode HEV hybrid architecture, and completed multiple optimizations: replaced with long-life AGM batteries, with cycle life reaching 3 times that of ordinary batteries, making electricity usage and starting more stable; equipped with Porsche's same VGT variable geometry turbocharging technology, combined with 41% high thermal efficiency engine, the whole vehicle charging efficiency reaches up to 99%, balancing power and energy consumption; rear axle motor power increased from 55 kW to 70 kW, with more rapid power response during acceleration, lane changing, and overtaking.

This hybrid system is also the foundation of the whole vehicle's off-road capability. Three-engine power combined with intelligent electric four-wheel drive with 30 ms ultra-fast response has six operating modes that can automatically switch according to road conditions. Assisted by electronic controlled energy central locking, four-wheel electronic limited slip, and smart electric ATS all-terrain control system, combined with 5,928 N·m maximum wheel end torque, muddy ground, sandy ground, cross-axle and other light off-road conditions can be easily handled. The whole vehicle has undergone 4 million km extreme environment durability testing, with a cage-type body made of 63.4% high-strength steel, with torsional stiffness reaching 24,800 N·m/deg, comprehensively protecting travel safety.

In terms of space performance, the BJ30 Traveler is fully advantageous. A 2,820 mm extra-long wheelbase combined with 66% ultra-high usable rate makes it the only large seven-seat boxy SUV in the 100,000 yuan class. The third row space is spacious, and 1.8-meter adults can sit without any feeling of oppression. A 1,496-liter ultra-large trunk can accommodate camping and skiing complete equipment, jokingly called by users "no need for moving vans when moving house"; the rear row can be folded flat to form a 1.92-meter flat large bed, combined with a panoramic sunroof, unlocking outdoor travel fun anytime and anywhere. 38 storage spaces in the whole vehicle, detail design is thoughtful and comprehensive.

The "Ultra-Efficient" advantage is reflected in three levels: saving money, saving time, and saving worry. Automotive bloggers from five countries, South Africa, Indonesia, UAE, Poland, and Mexico, tested the vehicle under various extreme road conditions, with fuel consumption per 100 km all controlled within 5 liters, the lowest being only 4.4 liters. One tank of fuel has a range exceeding 1,000 km, saving considerable fuel costs in long-term use. The model adopts HEV hybrid technology that does not require external charging, ready to go after refueling, saving the trouble of finding charging piles, charging, and installing piles, saving dozens of hours of time costs annually. Meanwhile, the first owner enjoys a lifetime warranty for the whole vehicle, covering 99% of parts, with parts availability and convenient maintenance, completely eliminating concerns about vehicle use.

In terms of driving experience, the Highlight Edition creates a "Mobile Living Room". The body height is superior to peers, offering an open driving and riding vision, not easy to feel suppressed during long-distance travel. The new car is equipped with seat heating, ventilation, and steering wheel heating, with temperature control that can be preset in advance; on rainy days, the vehicle can automatically sense and close windows, details fully showing humanization. The car interior 64-color dynamic ambient lighting combined with 10-speaker HiFi sound system makes the travel atmosphere full; dual large screens have clear zoning and convenient operation, combining technology sense and practicality.

One of the biggest highlights of this press conference was CCTV Finance live streaming the disassembly of a BJ30 Traveler driven for 150,000 km. 150,000 km is close to a normal family's 10-year vehicle usage mileage, and after disassembly, the vehicle state was still excellent: the engine has no obvious carbon buildup, the transmission has no leakage, the battery pack is intact with no degradation, and chassis parts have no rust or oil leakage, with the overall vehicle condition close to new.

Cameras also visited the BAIC Zhuzhou Super Factory simultaneously, revealing the intelligent manufacturing strength behind high quality. The welding workshop uses fully automated robot operations, with glue application error not exceeding a single hair strand, strengthening body rigidity; 5,000-plus ton stamping equipment forms body plates in one body, ensuring neat appearance lines; the fully automatic painting workshop uses environmental water-based paint, greatly reducing harmful substances, the new car has no odor and the paint surface is more durable. Multi-level quality control throughout the process, guaranteeing the quality of every vehicle from the source.

In terms of purchase policies, Beijing Off-road launched a major benefit, with the full series enjoying a 30,000 yuan super trade-in subsidy. Trade-in vehicles are not limited by brand or years, motorcycles and old cars can participate; new users can enjoy the subsidy by showing their driver's license at the store, the process is simple. Specific trade-in prices: Fuel Standard Edition 69,900 yuan, Fuel Advanced Edition 79,900 yuan, Fuel Seven-Seater Edition 84,900 yuan; Fuel Highlight Edition 82,900 yuan; Hybrid Advanced Edition 106,900 yuan, Hybrid Highlight Edition 109,900 yuan.

On this basis, the official added five layers of exclusive privileges: Gifting first non-operational owners a lifetime warranty worth 6,000 yuan; providing diverse financial plans such as 0 down payment; existing customers referring new ones can receive up to an 800 yuan JD.com Gift Card; lifetime free OTA upgrades for the full series; lifetime free basic data flow, entertainment data flow free without limits for two years. The brand also launched a time-limited event "Passionate World Cup, Highlights Win Prizes", participating in predictions when purchasing at the store, correctly predicting the champion and final match scores can get an additional 50,000 yuan purchase subsidy, the cost-performance ratio is further fully loaded.

From the sales milestone of 150,000 units off-the-line line, to the comprehensive upgrade of the Highlight Edition, and then to CCTV disassembly verifying quality, the BJ30 Traveler has achieved comprehensive breakthroughs in product, market, and quality levels. As an all-around light off-road SUV, it blends professional off-road performance, ultra-large family space, and ultra-low vehicle use costs, breaking the boundary between city SUVs and off-road vehicles. An approachable price starting from 69,900 yuan allows ordinary families to easily own a travel seat that can be city or wild, practical and worry-free.

150,000 shares of love, casting the confidence to move forward; continuous product upgrades, not betraying user trust. Relying on Beijing Off-road's years of off-road accumulation and solid Chinese manufacturing standards, the BJ30 Traveler has become a sub-segment benchmark. The arrival of the all-new Highlight Edition will also continuously activate the vitality of the light off-road SUV market. In the future, the BJ30 Traveler will continue to accompany the vast number of car owners to traverse cities and rush to mountains and wilds, letting every trip have its exclusive highlight.

On June 12, the BJ30 Traveler 150,000 units off the line and High-Light Edition Launch Press Conference, themed "150,000 Loves, High-Light Arriving", was grandly launched at the BAIC Zhuzhou Super Factory. As the model that fastest achieved 150,000 sales in the Chinese light off-road SUV market, the BJ30 Traveler refreshes industry speed again. At the same time, the annual new version -- BJ30 Traveler High-Light Edition officially launched, unlocking new light off-road travel experiences with comprehensively advanced product power. To implement the off-road equality concept, the official released a heavy-weight 30,000 yuan replacement policy for the entire series. The BJ30 Traveler Super Replacement Price starts from 69,900 yuan, the High-Light Edition Super Replacement Price starts from 82,900 yuan, allowing thousands of families to embrace a high-quality travel life that is both city and wild with an affordable threshold.

This press conference was not only a glory ceremony for the BJ30 Traveler 150,000 users' reputation, but also an open witness to the strength of Chinese light off-road SUV manufacturing intelligence. At the event site, Beijing Off-road partnered with CCTV Finance to complete the first online disassembly live stream of the real vehicle with 150,000 km driven. Through transparent, visible solid testing, it fully displayed vehicle durability quality and solid craftsmanship, allowing the market and consumers to intuitively witness the hard strength of Chinese manufacturing intelligence.

150,000 Unit Sales Becomes Legendary, Casting a Benchmark for Chinese Light Off-Road Quality

For 15 years of deep digging in the off-road field, and over 60 years of professional technology accumulation, Beijing Off-road relied on extreme product power and user thinking, allowing the BJ30 Traveler to achieve leapfrog breakthrough, achieving the bright achievement of fastest 150,000 sales in Chinese light off-road SUV. BAIC Group VP and Beijing Off-road Chairman Zhang Guofu stated on site: "The delivery of 150,000 BJ30 Travelers is not only a market speed breakthrough, but also a quality monument built by 150,000 units of user trust. It is both an excellent answer sheet of Chinese HEV technology delivered to the world, and also a firm declaration of Chinese car manufacturing intelligence moving upward."

To quickly gain global 150,000 user recognition, the core stems from the BJ30 Traveler's three hardcore core advantages of "Super Wild, Super Big, Super Saving", redefining the standard for household light off-road SUVs.

At the Super Wild performance level, the BJ30 Traveler is the first HEV hybrid model in China's Box-style SUV category, equipped with the industry-leading Three-Engine Four-Wheel Drive Six-Mode HEV hybrid architecture. The three-engine power system composed of a 41% ultra-high thermal efficiency hybrid dedicated engine and front and rear dual drive motors can precisely adapt to different travel scenarios such as long-distance energy saving, real-time energy replenishment, and instant power burst. With 30-millisecond level intelligent four-wheel drive response and 0.5-second peak torque burst ability, matched with electronic center differential lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, it can easily conquer complex road conditions such as mud, sand, and steep slopes, balancing urban commute smoothness and outdoor off-road passability.

At the Super Big space level, the new car relies on a 2,820mm ultra-long wheelbase and 66% ultra-high space utilization ratio to create a flexible practical three-row seven-seat layout. With a 1,496-liter super large trunk matching rear seats that can fold pure flat, it can expand to a 1.92-meter super large flat space, turning into a mobile big bed in seconds. The spacious B-class ultra-wide third row can easily accommodate a 1.8-meter adult passenger. The whole car has 38 refined storage locations, fully satisfying diverse needs such as family multiple-person travel, camping travel, and material loading, achieving calm and unhurried all-scene travel.

At the Super Saving experience level, the BJ30 Traveler gains global recognition for its extreme energy saving strength. Car bloggers from five countries -- South Africa, Indonesia, UAE, Poland, and Mexico -- jointly verified actual tests. The vehicle's fuel consumption per 100 km does not exceed 5 liters, and one tank range exceeds 1,000 km. The convenient attribute of not needing to rely on charging piles and driving away after refueling greatly saves energy replenishment time. Matching the first owner whole-vehicle lifetime warranty policy, with no high-voltage battery pack safety hazards, convenient maintenance, and sufficient parts, it brings a long-term travel experience of worry-free, money-saving, and time-saving for users from the three dimensions of time, cost, and safety.

High-Light Edition Comprehensively Advanced, Appearance, Performance, Experience Triple Leap

Relying on 150,000 user reputation accumulation, Beijing Off-road released a heavy-weight annual new version BJ30 Traveler High-Light Edition. On the basis of the original hardcore product, it realizes appearance, performance, and intelligent experience comprehensive upgrades, perfectly adapting to diverse travel needs for all age groups.

High-Light Appearance Reshapes Light Off-Road Aesthetics. The new car continues the classic Box-style hard look, merging exquisite fluid lines. Matching exclusive Five-Gate Star Ring through light group, Star Ring custom wheels, full set of inductive fashion modification kits, and same-color sports bumper, it possesses both aura and fashion identity. Inside, the new exclusive orange interior matches metal texture trim plates. Texture layers are full, taking into account sports vitality and home warmth, adapting to multi-scene style needs such as daily commute, outdoor travel, and business shuttle.

High-Light Performance Realizes Power Comprehensive Strengthening. The High-Light Edition targeted upgrades core hardware, equipped with high-performance AGM dedicated batteries with triple cycle life, and Porsche same-model turbocharging technology. Whole-vehicle charging efficiency is as high as 99%. Rear motor power increases from 55kW to 70kW. In scenarios such as start acceleration, ramp merge, and emergency avoidance, the response is faster and power output is more abundant, bringing a steadier and more agile handling experience, making every travel confident.

High-Light Experience Creates Mobile Comfortable Living Room. The new car brings an open panoramic view thanks to the high body design. At the same time, it is fully equipped with comfort configurations such as seat heating, seat ventilation, and steering wheel heating, adapting to four-season travel. It is equipped with thoughtful configurations such as intelligent raindrop sensing automatic window close and 64-color music rhythm atmosphere lamps. Balancing practicality and atmosphere, it perfectly merges the comfort and leisure of city commute with the freedom and ease of outdoor travel.

CCTV Witness Hardcore Quality, Super Factory Interprets Chinese Manufacturing Intelligence

Real quality fears no strict disassembly inspection. At the press conference site, Beijing Off-road combined with CCTV Finance conducted a whole-process live disassembly of a BJ30 Traveler with 150,000 km driven. 150,000 km mileage is equivalent to nearly 10 years of car use cycle for an ordinary family. The disassembly result fully verifies the model's extreme durability quality: Engine turbo carbon accumulation is extremely low, power output is still full. Gearbox has no oil leak, gears have no wear, power system state is comparable to a new car. Battery pack has no bulging, liquid leak, decay, or quality change issues, long-term use is safe and stable. Chassis subframe, suspension control arms have no rust or oil seepage phenomenon. Overall flatness and neatness are basically the same as a new car. Passive safety protection is always online, fully showing the model's solid material usage and reliable durability strength.

At the same time, the lens went deep into the BAIC Zhuzhou Super Factory, revealing the roots of the BJ30 Traveler's high-quality manufacturing intelligence. The factory welding workshop realizes full-robot automation operation. Glue error does not exceed a hair, building a strong and safe car body skeleton. The 5,000-ton level giant stamping equipment molds car body plates in one time, creating smooth and exquisite car body lines. Fully automatic robot spraying matching eco-friendly water paint greatly reduces harmful volatiles, achieving new car no odor, paint surface sun-resistant and corrosion-resistant. Whole-process strict quality control checkpoints guard the excellent quality of every vehicle from the production source, letting users worry-free about buying cars and peace of mind about using cars.

Heavyweight Benefits Arrive, Multiple Courtesies Pay Tribute to User Love

To repay the trust and support of 150,000 owners and help more consumers unlock light off-road life, Beijing Off-road released a heavy-weight 30,000 yuan super replacement policy, which both new purchase and replacement users can enjoy. At the same time, adding five layers of exclusive limited-time courtesies, sincerity full: Warranty gift gifts value 6,000 yuan first owner non-business owner whole-vehicle lifetime warranty; Finance gift provides 0 down payment and other diverse finance schemes, lowering car buying threshold; Calling friends gift supports old customer referrals, up to top can get 800 yuan JD card; Upgrade gift enjoys whole-series lifetime OTA free upgrade; Traffic gift gifts basic traffic lifetime free, entertainment traffic 2 years unlimited free use.

Coinciding with the World Cup event node, the brand synchronously started the "Passionate World Cup, High-Light Win Grand Prize" limited-time activity. Consumers who buy cars at any authorized store nationwide can participate in event guessing. Accurately hitting the World Cup champion and final score, they can additionally enjoy a 50,000 yuan car buying subsidy. Ultra-high benefits sincerity return to the market.

From the glory coronation of the 150,000 unit sales milestone, to the comprehensive renewal of the High-Light Edition model, to the public and transparent quality witness, the BJ30 Traveler breaks the homogenization deadlock of light off-road SUVs with strength, truly realizing "City and Wild, All-round Capable". In the future, Beijing Off-road will continue to deep-dig the civil off-road track, persisting the off-road equality concept. With higher quality, better experience, and more approachable products, it will accompany thousands of users to rush towards mountain and sea love, unlocking every travel high-light journey.

On June 12, inside the BAIC Zhuzhou Super Factory, the "150,000 Units of Passion, Arriving in the Spotlight" BJ30 Traveler 150,000th Unit Roll-off and Highlight Edition Launch Event was held here. As the model that fastest reached 150,000 sales volume among Chinese light off-road SUVs, BJ30 Traveler not only refreshed market speed records, but also presented a score sheet of Chinese intelligent technology to the world with its hardcore HEV hybrid technology and intelligent manufacturing system.

HEV Architecture Innovation: Intelligent Power Matrix with Three-Motor Four-Wheel Drive and Six-Mode

In today's era of diversified new energy technology routes, BAIC Off-road chose the HEV hybrid path with greater universality and reliability. BJ30 Traveler is equipped with the industry-leading "Three-Motor Four-Wheel Drive Six-Mode HEV Hybrid Architecture", becoming the first HEV hybrid model in the Chinese box-shaped SUV category.

The core of this system lies in intelligent synergy. One hybrid-specific engine with thermal efficiency as high as 41% is responsible for high-efficiency energy saving during long-distance cruising; the front drive motor and rear drive motor separately undertake real-time energy recovery and instant torque burst. The intelligent four-wheel drive system response speed is only 30 milliseconds, and maximum peak torque can burst in 0.5 seconds. Combined with energy center lock, four-wheel electronic slip control, and smart electric ATS all-terrain control system, it achieves seamless switching from urban commuting to complex scenarios such as mud and sand. Six major working modes are automatically matched by algorithms for optimal selection, ensuring the power system always operates in the best energy efficiency range.

Space Reconstruction and Energy Consumption Breakthrough: Defining the Digital Standard for Light Off-road

Technology is not only a revolution of power, but also a reconstruction of space and efficiency. BJ30 Traveler boasts a 2,820 mm ultra-long wheelbase. Through a design with 66% super high yield rate, it achieves a flexible layout of three rows and seven seats. Its rear row can be folded flat to form a 1.92-meter large bed space. With 1,496 liters of trunk volume and 38 storage nodes throughout the vehicle, it provides extreme space freedom for family travel.

In terms of energy consumption performance, BJ30 Traveler broke the fuel consumption curse of traditional off-road vehicles. Test data from five countries' automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico shows that this car achieved fuel consumption of not exceeding 5 liters per 100 km in different geographical environments globally, with one tank of fuel range exceeding 1,000 km. This "refuel and go" energy replenishment logic saves users dozens of hours of charging waiting time annually, truly achieving off-road equality.

Highlight Edition Leap: Comprehensive Evolution from Mechanical Quality to Intelligent Experience

On the occasion of the 150,000th unit roll-off, the annual new version — BJ30 Traveler Highlight Edition officially launched, with a super trade-in price starting from 82,900 Yuan. The Highlight Edition underwent a comprehensive technological leap on the original basis:

Performance enhancement, replaced with dedicated AGM battery with cycle life 3 times that of ordinary batteries, equipped with Porsche same-model turbocharging technology, overall vehicle charging efficiency increased to 99%. Rear motor power leaped from 55 kW to 70 kW, significantly improving power response speed during ramp merging and emergency evasion.

Intelligent Cockpit, creating a "Mobile Comfortable Living Room". The system features automatic window closing function with raindrop sensing, 64-color ambient lights pulse with music rhythm. Combined with seat heating, ventilation, and steering wheel heating functions, it achieves an emotional upgrade of human-vehicle interaction.

Aesthetic design, using unique five-arc star ring through-light groups and exclusive star ring wheel hubs, paired with new orange interior and metal texture trim plates, perfectly fusing the rugged box-shaped styling with exquisite electric trendy modification kit.

CCTV Car Dismantling Authentication: Industrial Reliability Sample After 150,000 Kilometers

True technological strength can withstand the strict scrutiny of time. At the launch event, BAIC Off-road joined hands with CCTV Finance to livestream the dismantling of a BJ30 Traveler with 150,000 km driven. Dismantling results show: Engine turbine carbon buildup is extremely low, gearbox internal gears have no wear or pits, battery pack has no bulging, leakage, or degradation phenomena, chassis flatness difference from new car is negligible.

Behind this result is the support of the intelligent manufacturing system of BAIC Zhuzhou Super Factory. In the welding workshop, hundreds of robots realize 100% automated operation, glue application error does not exceed a hair strand. In the stamping workshop, thousands of tons of giant equipment shapes in one press, ensuring the accuracy of body lines. In the painting workshop, the application of eco-friendly water-based paint reduced harmful pungent volatile substances by more than 60%. Digital quality control checkpoints at every process ensure the quality consistency of every unit off the line.

Global Manifesto of Chinese HEV Technology

Zhang Guofu, Vice President of BAIC Group and Chairman of BAIC Off-road, stated at the launch event: "BJ30 Traveler has become the fastest model to reach 150,000 units among Chinese light off-road SUVs. 150,000 BJ30 Travelers carry the trust of the market, industry, and global users. This is not only a breakthrough in speed, but also 150,000 firm choices, a quality monument built by 150,000 users. It is the answer sheet of Chinese HEV technology delivered to the world, and even more a booming manifesto of Chinese intelligent manufacturing!"

Sincere Policy: Let Technology Benefit Every Love

To reward 150,000 owners, the entire BJ30 Traveler series launched a 30,000 Yuan trade-in policy, super trade-in price starting from 69,900 Yuan. In addition, users can also enjoy five exclusive privileges: Lifetime warranty for the whole vehicle (limited to the first non-operating owner, value 6,000 Yuan), 0 down payment and other financial products, old customer referral reward up to 800 Yuan JD Gift Card, whole series lifetime OTA free upgrade, and free basic traffic lifetime, free entertainment traffic for 2 years with unlimited data.

On the occasion of the World Cup opening, BJ30 Traveler Highlight Edition also launched the limited "Passionate World Cup, Highlight Win Great Prize" event. Purchasing at any authorized store nationwide grants eligibility for the prediction. Accurately predicting the World Cup champion and final score, enjoy an additional 50,000 Yuan purchase subsidy.

From the 150,000 unit sales milestone to the Highlight Edition's technological leap, BJ30 Traveler is, with solid engineering literacy and cutting-edge intelligent technology, redefining the value benchmark of light off-road SUVs. In the future, BAIC Off-road will continue with a diversified product matrix, accompanying users to the next journey of mountains and rivers.

Six-seater Flagship SUV is about to debut

Author | Rongxi

With the competition in new energy vehicles becoming increasingly fierce, shifting from competing on sales to competing on profits, from domestic markets to global markets, there are not many local brands that can achieve success in sales, reputation, and global expansion simultaneously.

Today, Avatr, which is surging forward, is becoming a ray of light in this bleak market.

With the product matrix continuously improving, the global footprint expanding, and profitability goals being achieved smoothly, Avatr's brand potential is being fully released. These development results also mark Avatr's formal entry into a new cycle of high-quality development where brand power, product power, and market competitiveness rise together, injecting a strong stimulant into the entire industry.

Actually, since its inception, Avatr has targeted the high-end smart electric vehicle track. From the first model Avatr 11 breaking through, to models like 12, 06/06T, 07 etc. gradually landing, within just a few years, products cover the mainstream high-end price range of 200,000 to 700,000 yuan, cumulative sales break 250,000 units, successfully establishing a foothold in the high-end market full of top players.

In the second half of this year, two major new cars will debut — Avatr 07L and the new large six-seater flagship SUV. Especially the latter, which will become the industry's first model equipped with CATL's condensed state battery, directly raising the ceiling of the brand's product power by a level.

According to the long-term plan, by 2030, Avatr will complete the layout of 17 products, comprehensively covering mainstream sub-segments such as SUVs, sedans, and MPVs. Whether it is family users, business professionals, or young groups pursuing individuality, they can find suitable models. This full-category layout is exactly the key confidence for high-end brands to stabilize the market.

In addition to deep cultivation domestically, Avatr's globalization pace is also steady and fast.

In the past two years, going global with domestic smart electric vehicles has become a trend, but there are few brands that can establish a foothold in overseas high-end markets and build a reputation. After Avatr launched its global expansion plan in 2024, it has entered more than 40 countries and regions, and the achievements are also very bright:

Stably ranking first in high-end electric vehicle sales in Thailand, capturing 10% of the high-end electric vehicle market share in the UAE.

This year, Avatr will also officially enter the European market, launching an attack on the core hinterland of global high-end electric vehicles. Looking towards 2030, Avatr plans to cover more than 110 countries and regions, with overseas sales accounting for 40%.

Avatr's ability to surge forward has relied heavily on Changan Automobile's full support behind the scenes.

As the core carrier for Changan Automobile to impact high-endization, Avatr has shouldered the important mission of building a global high-end brand since its inception. In April this year, Changan Automobile promoted strategic synergy between Avatr and Deepal Automobile, clarifying the principle of 'independent front-end, collaborative mid-and-back-end, independent brand operation'. This move not only further elevated Avatr's strategic position but also ensured that the group's global resources continued to tilt towards it.

Avatr retains the independence of the three major systems of brand operation, channel operation, and user service. The high-end positioning has become clearer. Group empowerment combined with its own efforts, development momentum continues to be maximized.

And Avatr's most core and hard-to-replicate advantage belongs to the deep binding of the 'three giants' of Changan, Huawei, and CATL. This golden combination builds a technical barrier that is hard to shake in the industry.

Relying on Changan Automobile's century-old car-making heritage, Avatr firmly holds the autonomy of core technologies, independently developing the Kunlun Smart Extended Range and Taihang Intelligent Control Chassis two major core technologies. Especially the iterative Taihang Intelligent Control Chassis 2.0, equipped with industry-leading distributed electric drive technology, balancing extreme safety and top-tier handling, bringing users a cross-level travel experience.

As a 'technical shareholder' of Huawei and CATL, Avatr holds the priority right to use technology and participates in the definition of new technologies from the source. It is worth mentioning that Avatr is now the largest external shareholder of Huawei Inwot, holding 10%. It can not only obtain stable investment income but also share resources with more than 20 cooperating car enterprises such as Seres and Audi.

CATL, as the second largest shareholder, prioritizes supplying Avatr with cutting-edge battery technologies such as Shenxing, Xiaoyao, and Condensed State, ensuring the model battery performance always leads the industry. The combined strength of the three strong forces allows Avatr to always be at the forefront on the technical level

Standing at the forefront of the industry, product power naturally remains firmly in the first tier.

As a core strategic asset created by Changan Automobile, Avatr will always adhere to the development positioning of 'Original, Intelligent, New Luxury', moving forward steadily along the path of sustainable growth.

Clear strategies, hard-core technologies, perfect products, and steady globalization allow Avatr to consolidate core competitiveness step by step.

It can be foreseen that in the new cycle of high-quality development, Avatr will surely ride the wind and break the waves. Not only becoming a benchmark for China's high-end electric vehicles, but also shining the brilliance of Chinese intelligent manufacturing on the global stage, allowing the world to see the hard power of China's high-end smart electric vehicles!

       Avatr Technology, on the important milestone of the brand's fifth anniversary, is witnessing a full burst of development momentum. With the product matrix continuously improving and overseas layout accelerating implementation, the globalization process enters a new stage. A series of solid achievements mark that Avatr has entered a new cycle of high-quality development with synergistic improvement in brand power, product power, and market competitiveness, injecting strong confidence into the market and users.

       In the five years since its establishment, Avatr has successively launched multiple models including 11, 12, 06/06T, 07, covering a price range of 200,000 to 700,000 Yuan, with cumulative sales exceeding 250,000 units, establishing a foothold in the high-end intelligent electric vehicle market. At the same time, the product matrix is still accelerating expansion - in the second half of this year, Avatr 07L and a new flagship large six-seater SUV will be launched successively. The latter will be the first in the industry to be equipped with CATL condensed-state batteries, further raising the product ceiling. According to the plan, by 2030, Avatr will complete the layout of 17 products, comprehensively covering sub-segments such as SUVs, sedans, MPVs, etc. Synchronized with the product line acceleration is the global layout. Since going overseas in 2024, Avatr has entered over 40 countries and regions, firmly holding the top spot in Thailand's high-end electric vehicle sales, and capturing 10% of the UAE high-end electric vehicle market share. The global layout is taking shape. This year, Avatr will officially enter the European market, further accelerating global high-end market penetration. It plans to cover over 110 countries and regions by 2030, with overseas sales accounting for 40%.

       Behind Avatr's rapid growth is the continuous increase in strategic empowerment by Changan Automobile. As the core carrier of Changan's high-end strategy, Avatr carries the mission to break through upwards and build a global high-end brand. In April this year, Changan Automobile announced that Avatr and Deepal Automobile have launched strategic synergy, following the principle of "front-end independence, middle-and-rear-end collaboration, brand-independent operation", further raising Avatr's strategic weight. As the "flagship and benchmark" of the brand group, Avatr has become increasingly stable in its high-end positioning and shows increasingly strong development momentum, while maintaining its three major systems of brand management, channel operation, and user service unchanged. After the synergy is implemented, the group's global resources will continue to tilt towards Avatr, efficiency and system capabilities will be further amplified, providing a solid backing for the brand's long-term development.

       It is worth noting that the unique advantage of Avatr relying on the "three giants" of Changan, Huawei, and CATL is still deepening, building a technical and resource barrier that is difficult to replicate. Based on Changan's century-old manufacturing heritage, Avatr has independently developed two core technologies: Kunlun Smart Range Extension and Taihang Intelligent Control Chassis. The iterated Taihang Intelligent Control Chassis 2.0 achieves dual advancement in safety and handling with industry-leading distributed electric drive technology. As "technical shareholders" of Huawei and CATL, Avatr not only enjoys priority adoption of the latest technologies but also works with partners to define every new technology from the source. Meanwhile, Avatr is Huawei's Xinwang's largest external shareholder, both parties form an interest community linked by capital and continuously share development dividends; CATL, as Avatr's second largest shareholder, has always prioritized mounting front-end battery technologies such as Shixing, Xiaoyao, Condensed State, etc., on Avatr models, ensuring product strength remains at the forefront of the industry.

       Relying on clearer strategic layout, accelerating implementation of core technologies, and firm global pace, Avatr continues to validate its long-termist development path. As a core strategic asset built by Changan Automobile, Avatr will continue to adhere to the sustainable growth path of "Original, Intelligent, New Luxury", continuously solidify core competitiveness, and release long-term value for the market.