May 28, 2026, Shanghai North Bund World Living Room.

Under the global broadcast cameras of Dragon TV, an unprecedented vehicle delivery ceremony is taking place. Here, there is no traditional press conference podium, leader speeches, PPT presentations, nor deliberately emotional performances.

Instead, there is a "global relay delivery" spanning the Eurasian continent and connecting multiple time zones. The Shanghai main venue connects with multiple domestic cities and overseas delivery points including London, UK; Jakarta, Indonesia; Singapore, etc. 15 brands under SAIC and 18 models are handed over to users baton by baton.

From Roewe to MG, from IM Motors to Shangjie, from Volkswagen and Audi to Buick and Cadillac, from Wuling to Maxus, SUNWIN, Hongyan, Yuejin, and Iveco — passenger cars and commercial vehicles share the stage, domestic and joint ventures stand shoulder to shoulder, and domestic and overseas launch together.

This is not a press conference in the traditional sense. SAIC defines it as a thorough "ritual innovation", a "mobile history open class" with users as the protagonists. It has created a narrative method never before seen in Chinese car brands.

The "Grand Reunion" only SAIC Motor Group can achieve: System Competitiveness

Why can only SAIC Motor Group achieve a ceremony like this?

Let's first look at what "family assets" this global relay mobilized. 15 brands under SAIC Motor Group appeared in full: the independent camp includes Roewe, MG, IM Motors, Shangjie, Wuling, Maxus, etc.; the joint venture camp includes Volkswagen, Audi, Buick, Cadillac, etc.; the commercial vehicle camp includes SUNWIN, Hongyan, Yuejin, Iveco, etc.

This is the most complete "family portrait" of China's automotive industry; no other car company can present the same full brand lineup.

More rare is the breadth of product coverage. From A0-class commuter cars to 500,000-level luxury flagships, from family travel to urban logistics and infrastructure transport. Whether it is Gen Z, multi-child families, urban wealth creators, or infrastructure builders, every user can find the car that belongs to them.

Passenger cars and commercial vehicles appearing together is itself the most vivid footnote to SAIC Motor Group's strategy of "promoting passenger and commercial vehicles together".

Furthermore, the spatial span of this delivery is an unprecedented test for Chinese car brands.

Multiple domestic cities and overseas locations operate simultaneously, spanning the Eurasian continent and crossing multiple time zones. Behind this is a set of mature global operating systems.

41 self-owned Ro-ro ship fleet, routes covering Europe, Mexico, Persian Gulf, Australia & New Zealand, etc.; 3 overseas R&D innovation centers, 4 overseas production and manufacturing centers, more than 3,000 dealership networks, more than 100 overseas parts production bases.

All of this constitutes the "family portrait" capability only SAIC Motor Group possesses.

From comprehensively transforming into new energy in 2014 to welcoming the 100 million vehicle milestone in 2026, a twelve-year zodiac cycle completes. SAIC Motor Group has completed a historic leap from "leading the pack" to "thousands of horses galloping".

Users Take Center Stage: Let Trust Become the Protagonist

The essence of ritual innovation is to invite users from the audience seats to the center of the stage; the protagonist of the delivery ceremony is not the car, but the people.

Most special is the 100 millionth user — Momenta CEO Cao Xudong. A partner turning into a car owner is the most vivid footnote of SAIC's open ecosystem. Cao Xudong announced at the scene that Momenta Level 3 autonomous driving capabilities will be launched first by SAIC.

There are also brand connections across generations.

London Intern Doctor Natalia inherited her grandfather's MG MGB. Two generations, the same brand. From grandfather's classic sports car to granddaughter's fully electric hatchback, MG has completed a half-century legacy in the UK market.

And in Shanghai, an old Roewe 750 owner passed his brand trust to his son-in-law — when Lu Xiaolei took the keys to the Roewe M7 Black Horse Edition, the "Ten-Year Trust Agreement" turned a new page.

Some stories show a deeper connection between cars and people.

Pang Fuqiang, a post-80s village party secretary in Lantian, Shaanxi, delivers meals to 74 left-behind elderly people every day with a tricycle. When he took the keys to the Wuling Rongguang EV Version, "Wuling builds whatever the people need" was no longer just a slogan.

In Dahua, Guangxi, charity blogger Liu Jia has cut hair for left-behind children in the mountains for five consecutive years. His car once broke down on a bumpy mountain road, and Buick extended help immediately. The Zhijing E7 he finally chose is a "perfect cockpit born for guardians".

Of course, the base color of 100 million vehicles comes from more than just individual users. DHL, Jiading Public Transport, DiShangTie, Henan Zhonglian Travel... Behind every commercial vehicle delivery is the story of an enterprise, a team, and an industrial chain striving.

No star endorsements, no influencer sales. Every car owner is the storyteller of their own life. This "decentralized" user narrative lets trust flow naturally and lets brands stop talking to themselves.

Creating a New Paradigm for Chinese Car Brand Narrative

The significance of this ritual innovation extends far beyond a delivery ceremony. It provides a completely new narrative sample for Chinese car brands.

Traditional press conferences are "informing" — the enterprise stands on stage and tells consumers "how good I am". SAIC's ceremony is "resonating" — the brand steps behind the scenes, letting users speak for the brand.

Dragon TV global broadcast, simultaneous delivery in multiple countries and places, user stories of different cultures and languages weaving together in the same space-time, forming a powerful emotional合力.

This is the first time a Chinese car brand has created a truly "global synchronous event". SAIC Motor Group lets users from all over the world speak their own language and tell their own stories with SAIC.

More importantly, SAIC Motor Group turned a corporate milestone into the industry's public memory. 100 million vehicles is not just SAIC Motor Group's sales number, but also the historical footnote of China's automotive industry going from nothing to something, from weak to strong.

From workers using hammers to knock out the first Phoenix Brand sedan in an alley in 1958, to delivering 100 million vehicles on the global stage in 2026 — this journey spanning nearly seventy years makes every delivery moment worth remembering.

This ceremony provides the industry with a completely new narrative sample: the best brand narrative is not what the enterprise says, but what the user feels.

Conclusion

Looking back at this delivery ceremony.

Without leader speeches, people remembered every real face. Without the brainwashing of product parameters, brand concepts went deep into the hearts of the people. Without deliberately emotional performances, the number 100 million gained warmth.

It lets people see SAIC Motor Group's unique system strength, see the true meaning of "Knows cars, understands you better", and also sees a new brand narrative possibility — the best stories are never told by the enterprise itself.

100 million vehicles is a milestone for SAIC Motor Group in making cars.

But harder than making 100 million cars is letting 100 million users become part of the brand story.

And SAIC Motor Group, succeeded.

On May 28, 2026, SAIC Motor Group held the "Global 100 Millionth Vehicle Delivery Ceremony" at the Shanghai North Bund World Hall. SAIC Motor, with over ten passenger car brands and nineteen vehicle models under its umbrella, achieved "global relay delivery," crossing mountains and seas, spanning continents, and connecting globally. SAIC Motor Group thus became the first Chinese automotive group to accumulate a production and sales volume exceeding 100 million vehicles, creating a new milestone for the Chinese automotive industry.

From "Phoenix" to "IM": 100 Million Vehicles Witness the Striving and Original Intention of China's Automotive Industry

In 1955, the Shanghai Internal Combustion Engine Parts Manufacturing Company was established, marking the beginning of Shanghai's automotive industry. In 1958, workers used hammers to hammer out the first "Phoenix" sedan, achieving a "zero breakthrough" in Shanghai car manufacturing. For over seven decades, SAIC has witnessed and driven the entire process of China's automotive industry from nothing to something, from weak to strong: In 1983, the Santana went off the line, kickstarting joint venture cooperation; In 1997, Shanghai GM was established, creating the "Shanghai Speed" of building a factory and launching cars in 23 months; In 2006, the independent brand Roewe was born; In 2016, the world's first internet car, Roewe RX5, was launched; In 2020, the premium smart electric brand IM Motors was established.

Running through this journey is SAIC's consistent user philosophy of "Knows Cars, Knows You Even Better". Knowing cars means pursuing core technologies to the extreme; knowing you means accurately implementing every frontier technology into a travel experience that users can perceive and enjoy. From the Santana localization community to Joint Venture 2.0 technology co-creation, from internet cars to full-wire chassis, solid-state/semi-solid-state batteries, and AI large models entering vehicles — every leap is an advancement of "knowing cars" capability and a continuity of the original intention of "knowing you". 100 million vehicles are, more importantly, a concentrated fulfillment of 100 million units of user trust.

100 Millionth Vehicle: IM LS9 Hyper, Concentrating over 70 Years of SAIC Technology

The first 100 millionth delivery vehicle, the IM LS9 Hyper, is the culmination of SAIC's over 70 years of technology accumulation, opening a new era for new energy vehicles' "New Three Major Components". It is equipped with next-generation chassis technology, full wire-steer four-wheel steering launching in its class; next-generation intelligent driving hardware, 520-line super vision LiDAR + NVIDIA Thor chip, next-generation three-electrics — global 800V high-voltage platform and Stellar Super Range Extender. It comprehensively pre-embedded redundancy capabilities for continuous evolution towards L3 and higher autonomous driving. Meanwhile, the IM LS9 Hyper features the SAIC Gold Badge Hurricane Three-Motor for the first time, calmly entering the 3-second performance club; it also co-developed with Purple Mountain Laboratories to launch the "Intrinsic Security" technology globally for the first time, expanding the automotive safety boundary from "Physical Security" to "Information and System Security", serving as a necessary security cornerstone for the AI era.

The 100 millionth user, Momenta CEO Cao Xudong, is indeed SAIC's core strategic partner in the field of intelligent driving. The intelligent driving technology co-created in depth by both parties has empowered multiple independent and joint-venture brands. "Partners become owners" is not only a satisfactory delivery between manufacturers and users but also a deep resonance between smart car ecosystem partners.

System Strength: Global Relay Delivery of SAIC's Full Brand Matrix

Behind the 100 million vehicles lies SAIC's full value chain closed loop covering six major sectors: passenger vehicles, parts, mobility and services, finance, international operations, and innovative technology. From January to April 2026, SAIC's cumulative sales reached 1.302 million units, ranking first among Chinese automakers for four consecutive months. Among them, independent brand sales were 910,000 units, accounting for nearly 70%; new energy vehicle sales were 412,000 units; overseas market sales were 459,000 units, a surge of 50.2% year-on-year.

At the delivery ceremony scene, SAIC's full brands and full product matrix worked together. Independent brands launched fully：Shangjie Z7, Huajing S, Roewe M7, MG4 semi-solid-state battery version, Wuling Starlight 560, Maxus eDeliver5, Hongyan heavy truck, Yuejin Dannan T1, Sunwin pure electric bus, Iveco Juxing EV, etc., were successively delivered, covering multiple scenarios such as personal travel, family life, commercial operation, and logistics transportation. Joint venture brands showcased "Joint Venture 2.0" results: Volkswagen ID. ERA 9X will globally premiere with the Momenta R7 Reinforcement Learning World Model, with delivery breaking 7,000 units one month after launch; AUDI E7X plans to become Audi's first model globally to implement L3-level autonomous driving landing; Buick Zhijing E7 is built based on the "Xiaoyao" super fusion architecture, breaking 10,000 units delivery one month after launch.

Starting from the Shanghai main venue, the delivery scenes were successively lit up in many domestic cities such as Nanjing, Liuzhou, Taiyuan, as well as countries like the UK, Indonesia, and Singapore, creating a new narrative method for Chinese automotive brands. Behind this lies the deep foundation of SAIC's global layout. SAIC is a pioneer among Chinese automotive enterprises in "Going Global": It owns over 100 parts production bases and over 3,000 dealer networks overseas, has built 3 major R&D innovation centers such as London, and 4 production and manufacturing centers in Thailand, Indonesia, India, and Pakistan; Anji Logistics possesses 42 ro-ro ships of various types, with 8 international routes covering Southeast Asia, Europe, and the Americas. Now, SAIC's products and services are spread across more than 170 countries and regions, with cumulative overseas sales breaking 7 million units. SAIC MG has ranked first in European sales among Chinese brands for 11 consecutive years; in 2025, annual sales in Europe broke 300,000 units, becoming the first Chinese automotive brand to accumulate sales of over 1 million in Europe and the UK. This March, MG held a technology day in Frankfurt, Germany, globally premiering semi-solid-state batteries and Hybrid+ hybrid technology; the Hybrid+ family's overseas single-month sales have already broken 20,000 units. In 2025, SAIC released the overseas "Glocal Strategy" (Global + Local), accelerating the shift from "Product Export" to "Value Chain Export", letting "Made in China" go further to the world.

From "Know Cars" to "Know You": A Delivery Gala Where Users Take the Lead

The ultimate focus of "Know Cars, Know You Even Better" is the travel life of every real user. Dedao APP founder Luo Zhenyu, as the 001 Test Officer for Huajing S, went from praising Huawei Qiankun Intelligent Driving at the New Year's Eve speech to walking into the factory to witness the line-down; Former German footballer Yang Chen chose ID.ERA 9X, as its golden range extender and long-termism coincided perfectly; After Cao Kailiang ordered a car for his whole family, his idol Jay Chou happened to become the spokesperson for the Buick MPV family; Public welfare blogger Liu Jia cut hair and sent companionship to left-behind children in Guangxi mountains for five consecutive years, Buick provided assistance immediately, and he was moved by Zhijing E7's "Full Score Cabin". From self-media bloggers to village secretaries, from public welfare guardians to logistics enterprises — every user is a microcosm of real life, which is the most vivid interpretation of "Know Cars, Know You Even Better".

100 million vehicles are a phased answer sheet for SAIC's over 70 years of development, and more importantly, a new starting line for SAIC facing the smart-electric future's "Second Entrepreneurship". In 2014, SAIC actively implemented the important instruction of "Developing new energy vehicles is an inevitable path for China to move from a major automotive country to a strong automotive country", taking the lead in comprehensive transformation. Twelve years later, from "leading the way" in smart-electric transformation to the "thousands of horses galloping" in independent and joint ventures, passenger and commercial vehicles, and domestic and overseas, SAIC will continue to use "Know Cars, Know You Even Better" as its user philosophy, letting technological innovation truly benefit every user.

From 1955 to 2026, from the first user to the 100 millionth user, from initial exploration to industry leadership — SAIC will continue to journey 100 million miles together with global users and global partners, co-creating a new future for beautiful travel.

May 28, SAIC Motor Group delivered its 100 millionth vehicle, becoming the first domestic automotive group to have cumulative production and sales volume exceeding 100 million. Among these, SAIC-GM-Wuling contributed more than 32 million units. On the same day, SAIC-GM-Wuling's global model EKSION was delivered to its first batch of users in Jakarta, Indonesia.

"Whatever the people need, Wuling will build it." This saying is not empty talk. Wuling always grasps users' real needs and launches hit models. For example, Wuling Hongguang, which can carry cargo and passengers, is durable and tough, becoming a reliable helper for countless entrepreneurs and families. Later, as living standards improved, Baojun 730 broke the monopoly of joint venture brands in the MPV market with its flexible space and affordable price. In 2020, catching the window of opportunity for new energy transition, Hongguang Mini EV went viral and became one of the pioneers among domestic small electric commuter cars. This May, Wuling partnered with Huawei Qukun to launch the first technological flagship large six-seater SUV — Huajing S, breaking down the price threshold for high-end intelligent driving.

Wuling is not only accelerating its layout in new energy and intelligence, but its overseas market is also going deeper. Currently, Wuling's cumulative overseas sales have exceeded 1.5 million units, covering business in over 110 countries and regions worldwide.

The reason Wuling has come this far lies in three "skills": First, the globally first intelligent island manufacturing system, simply put, is "vehicles find workstations, materials find vehicles", using flexible production methods to improve efficiency and reduce costs; Second, launching different models for different countries, such as EKSION (Starlight 560), DARION (Starlight 730), BINGO (Wuling Bingo), BINGO S (Bingo S), etc., covering SUVs, MPVs, and sedans to meet the diverse needs of users in various places; Third, the unique "moving supply chain overseas" model, deeply binding the five chains of manufacturing, supply, sales, finance, and talent, no longer simply selling cars, but pushing the entire system and standards of Chinese smart manufacturing to the globe.

This global car EKSION delivered in Indonesia this time is the latest achievement of Wuling's globalization strategy. Taking Indonesia as the core, Wuling continues to deeply cultivate the "Indonesia-Malaysia-Thailand" integrated regional strategy, gradually covering new energy products and localized supply chains to Malaysia and Thailand, and will radiate to ASEAN countries such as Vietnam and the Philippines in the future, forming a globalization pattern of regional linkage and common development.

May 28, 2026, Shanghai North Bund World Living Room. When the lights of the IM LS9 Hyper illuminated, when the scenes of global relay delivery were transmitted back to the main venue from London, Jakarta, Singapore, SAIC Motor Group officially became the first automotive group in the history of China's automotive industry to achieve cumulative production and sales of 100 million vehicles.

100 million vehicles, can be said to be SAIC Motor Group's "scorching memory" accumulated step by step over 70 years.

From 1958 when a hammer tapped out the Phoenix brand, to 2026 when the first 100 millionth IM LS9 Hyper went off the assembly line; from the tapping and banging of small alley factories to roaming across over 170 countries and regions worldwide. With original aspiration, craftsmanship, sincerity, unity, and ambition, SAIC has carved a mark unique to itself in the history of China's automotive industry development.

Original Aspiration — Adhering to Industry, Unwavering

What is a scorching original aspiration? It was 1958, when workers hammered out Phoenix brand cars bit by bit in an alley workshop.

Fenders were tapped by hand, roofs were tapped by hand, arms were swollen and couldn't be raised, but they gritted their teeth and hammered out the "zero breakthrough" in Shanghai's car manufacturing. In 1959, Premier Zhou tried the Phoenix brand and said: "It's still a problem of level!" This sentence became the motivation for SAIC people to keep catching up.

By the 1980s, during the assault on Santana localization, Comrade Zhu Rongji decided "Never engage in 'replacing vegetables'." SAIC gathered city-wide strength to crack key components, boosting localization rate from 2.7% to 80%, proving the quality of Chinese manufacturing with world standards.

In 1991, when Deng Xiaoping inspected Shanghai Volkswagen, he said with passion: "You can produce 1 million cars." At that time, no one expected that today SAIC Motor Group has already stood on the steps of 100 million vehicles.

And in today's intelligent electric wave, SAIC Motor Group still insists on self-developed semi-solid-state batteries, drive-by-wire steering, and Large AI Models. Build good cars, hold core technologies in your own hands — this original aspiration of serving the nation through industry has never cooled for 70 years.

The first 100 millionth IM LS9 Hyper is equipped with full drive-by-wire steering, NVIDIA Thor Chip, and endogenous security technology, which is exactly the echo of original aspiration in the new era.

Craftsmanship — Refine Quality, Polish Products

What is a scorching craftsmanship? It was during Santana localization, when German experts taught technology hand-in-hand, and Chinese workers learned technology day and night. Chinese and foreign employees respected each other and progressed together, only to polish a product that "jumped straight to international level".

In 1994, Comrade Wu Bangguo wrote an inscription for SAIC: "Strive for Perfection". These four words have become the imprint of SAIC's quality culture since then, carved into every component, every process, every vehicle.

In 1998, Yanfeng Company supplied bumpers for Shanghai General Motors. The first batch of products all met international standards, but the client raised higher requirements. Yanfeng leaders did not hesitate, and cut off that qualified bumper on the spot: "What the customer does not want must be cut off!" Three months later, more advanced technology was born. This near-obsessive pursuit of quality runs through SAIC Motor Group's 70-year manufacturing history.

Even entering the new energy era, that spirit of "Striving for Perfection" has never slackened. The development of Magic Cube Battery is a microcosm of this. To ensure safety, it underwent extreme tests with 6 times the national standard, maintaining a record of zero spontaneous combustion and zero thermal runaway since production, and in 2024 won the Second Class Award of National Science and Technology Progress.

From 60,000-level Roewe i6 to 500,000-level Cadillac Kaiweide, every car carries SAIC's craftsmanship heritage. MG4 globally launched semi-solid-state battery for the first time, Buick Zhijing E7 created "Children's Full Score Cockpit" — craftsmanship is the common language of all brands under SAIC Motor Group.

Sincerity — Give Back to Users, Trust is Not Failed

100 million vehicles mean 100 million times user choice, 100 million pieces of trust entrusted. Faced with this heavy trust, SAIC Motor Group responded with scorching sincerity. It used real "Technology Equity" to give the best technology to the most ordinary people. This is exactly SAIC Motor Group's core philosophy of "Knowing Cars and Knowing You": Knowing cars is the extreme pursuit of technology; knowing you is to land every piece of cutting-edge technology accurately into a perceptible and enjoyable beautiful mobility experience for users.

From 60,000-level Roewe i6 standard equipment with 8155 Chip and Doubao Large Model, to 150,000-level Hujing S standard equipment with Huawei Qianshun AD Pro ADS Pro Enhanced Version and HarmonyOS Cockpit, SAIC has changed high-level smart experience from luxury car exclusivity to mass standard. High-level intelligence is no longer tightly bound to high prices, this is that sincerity of knowing you landing.

Consumers responded with choices. Luo Zhenyu, founder of GetApp, became the 001st Experience Officer of Hujing S, charity blogger Liu Jia was gifted Zhijing E7 for protecting mountain children, former national player Yang Chen, London intern doctor Natalia, family Cao Kailiang... Every user story is saying the same sentence: "You understand me."

Behind 100 million vehicles are 100 million such voices. SAIC Motor Group used sincerity to turn "Knowing You" from an exclamation into a daily routine.

Unity — Join Forces Together, A Wall of Strength

What is scorching unity? It was the Santana era, Chinese and foreign employees exchanged coffee, celebrated New Year together. German experts taught technology, Chinese workers learned technology, respecting each other and progressing together. "Shared Beauty" has been written into SAIC Motor Group's genes since then.

SAIC Motor Group never builds "Ecological Islands".

From the Santana localization community in the 1980s to renewing with Volkswagen early in 2024 until 2040, opening the Joint Venture 2.0 era; from launching Shangjie with Huawei, co-creating smart driving deeply with Momenta, to building Internet cars with Ali Zebrant, cooperating with ByteDance Doubao for Large AI Models, making phone-vehicle interconnection with OPPO — SAIC's ecosystem is like a grassland with ten thousand horses galloping, inclusive of all runners.

The 100 millionth user was precisely Momenta CEO Cao Xudong. Partners became car owners, not a coincidence, but the most vivid proof of "Unity".

Cao Xudong said: "IM and Momenta have been 'Founding Lighthouse Partners' from the very beginning of brand birth, back-to-back, heart-to-heart." Now, Audi E7X will become Audi's globally first vehicle to implement L3 Level Autonomous Driving landing. ID.ERA 9X globally launched first with Momenta R7 Reinforcement Learning World Model. Unity allows SAIC to go from "Running Behind" to "Running Side-by-Side", then to "Defining Standards".

Ambition — Innovate and Open Up, Embark on a New Journey

What is scorching ambition? In 2014, when State Leaders inspected SAIC Motor Group, they pointed out: "Developing New Energy Vehicles is the only way for China to move from a big automotive country to a powerful automotive country." This sentence pointed the direction for SAIC Motor Group — not only to get bigger and stronger in China, but more to walk into the center of the world stage. Twelve years later, SAIC Motor Group gave the loudest answer with 100 million vehicles.

Along this road, SAIC Motor Group released the overseas "Glocal Strategy" in 2025 — Global + Local, moving from single product export to systematic globalization, deep localization, and full-scenario commercial solution output. From "Borrowing Ships" to "Building Ships", from "Product Going Overseas" to "Value Chain Going Overseas", every step is widening the boundaries of ambition.

Now, ambition bears fruits. MG has been champion of Chinese brands in Europe for 11 consecutive years. In 2025, European annual sales broke 300,000 vehicles, becoming the first Chinese automotive brand to break one million cumulative sales in Europe.

Anji Logistics owns 42 RoRo ships, 8 international routes covering Southeast Asia, Europe, Americas — Chinese cars finally have their own "Ocean Fleet".

Semi-solid-state battery, Hybrid+ Hybrid Technology globally launched for the first time, won high praise from European media in Frankfurt, technology began to output in reverse.

And the first 100 millionth delivered IM LS9 Hyper is the collector of this ambition. It is not the end, but the starting line of SAIC Motor Group's "Second Startup".

In January-April 2026, SAIC Motor Group's overseas sales rose 50.2% year-on-year, it used solid growth to drive "Chinese Intelligence Manufacturing" to every corner of the world.

Conclusion

100 million vehicles, SAIC Motor Group used 70 years to write the most heavy stroke in China's automotive industry. And these five hearts are the simple base color displayed by this enterprise.

Numbers will be constantly refreshed, but the 70-year gathered scorching record of "100 Million" is enough to illuminate every journey in the next 100 million.

Standing at the new starting point of 100 million vehicles, SAIC Motor Group's story has just turned a new chapter.

When a car slowly drives towards the delivery stage, what people see might be an ordinary new car delivery; but when this car becomes the first hundred millionth vehicle in the development history of China's automotive industry, the meaning it carries far exceeds the product itself.

On May 28, SAIC Motor Group's "Global First Hundred Millionth User Delivery Ceremony" was held at the World Living Room at North Bund in Shanghai. With the completion of delivery to the world's first hundred millionth user, SAIC Motor Group has become the first automotive group in China to surpass 100 million cumulative production and sales. This is not only an important milestone in the company's development history, but also writes a new chapter for China's automotive industry.

100 million vehicles, is a number, and also a history of industrial growth spanning over seven decades. Looking back at the development history of China's automotive industry, SAIC has always been an important participant and witness. In 1955, the Shanghai Internal Combustion Engine Parts Manufacturing Company was established; in 1958, the "Phoenix" sedan was born, achieving an important breakthrough in Shanghai's sedan manufacturing field. From initial exploration and start-up, to the opening of the joint cooperation era, to the growth of independent brands and new energy transformation, SAIC's development trajectory is closely intertwined with the development context of China's automotive industry.

In 1983, the Santana rolled off the line, promoting the modernization process of China's automotive industry; in 1997, Shanghai GM was established, creating industry attention with "Shanghai Speed"; in 2006, the Roewe brand was born, opening a new stage for independent brand development; in 2016, the Internet car Roewe RX5 was launched; in 2020, IM Motors was established, further layout of the smart electric vehicle track.

In the constantly changing market environment, SAIC has always promoted technological innovation and product upgrades around the concept of "Understanding cars better, understanding you better". From localization system construction to Internet car exploration; from fully-by-wire chassis, solid-state and semi-solid-state battery R&D, to AI large models and intelligent driving technology applications, every technological iteration has become an important support for its stride to a new stage.

At this delivery ceremony, the highly anticipated first hundred millionth delivery model is the IM LS9 Hyper.

As an important manifestation of the phase results of SAIC's technology system, the IM LS9 Hyper is equipped with fully-by-wire four-wheel steering technology, 520-line ultra-vision LiDAR, and NVIDIA Thor chip, and adopts a global 800V high-voltage platform and Star Super Extended Range technology. At the same time, the new car is the first to be equipped with the SAIC Gold Label Hurricane Three-Motor, and jointly with Zijinshan Laboratory to first release "Intrinsic Safety" technology, further extending safety capabilities to the information and system levels.

It is worth noting that the world's first hundred millionth user is Momenta CEO Cao Xudong. As an important partner representative of SAIC's intelligent driving ecosystem, his conversion from partner to user identity also became a major highlight of this delivery ceremony. Both sides continue to carry out technical co-creation in the field of intelligent driving, and relevant results have been applied to multiple independent and joint venture brand models.

If the first hundred millionth vehicle reflects technical accumulation, then the delivery scenarios covering the global market demonstrate the results of SAIC's systematic development.

On the day of the event, more than ten whole vehicle brands under SAIC and nineteen car models participated in the "Global Relay Delivery" simultaneously. From Shangjie Z7, Huajing S, Roewe M7, MG4 semi-solid-state battery version, to Wuling Starlight 560, Maxus eDeliver5, Hongyan Heavy Truck, Yujin Dana T1, Sunwin Pure Electric Bus, and Iveco Juxing EV, different brands and products covered diverse scenarios such as personal travel, family cars, commercial logistics, and public transportation.

Meanwhile, models such as VW ID. ERA 9X, AUDI E7X, and Buick Zhijing E7 also made a joint appearance, showcasing the latest results of SAIC promoting technical synergy and product innovation in the "Joint Venture 2.0" stage.

Starting from the Shanghai main venue, the delivery scenes were successively presented in domestic cities such as Nanjing, Liuzhou, Taiyuan, as well as overseas areas such as the UK, Indonesia, and Singapore. This delivery activity spanning regions and time zones not only connected global users but also reflected the layout results of SAIC continuing to promote international development.

After years of development, SAIC has formed a global system covering R&D, manufacturing, logistics, sales, and services. Nowadays, its products and services cover over 170 countries and regions, with cumulative overseas sales exceeding 7 million units. Whether it is the layout of R&D and innovation centers, or the construction of production manufacturing and distribution service networks, all provide strong support for its global development.

In fact, the value behind 100 million vehicles is not only reflected in scale.

For the automotive industry, every vehicle corresponds to a real user, a life story, and a travel experience. From family users to corporate clients, from public welfare workers to logistics practitioners, users of different identities together constitute the vivid picture behind this "100 million vehicles".

And at the event scene, "users" also became the true protagonists. Whether they are pioneer users experiencing new technologies for the first time or ordinary consumers who have long followed the brand development, they jointly witnessed this historic moment, and gave the "100 million vehicles" a meaning with more warmth.

Standing at a new node looking back, SAIC completed a growth journey from chasing to running alongside, and then to participating in leading over seven decades; facing the future, 100 million vehicles is more like a new starting line.

Summary: Coming from the traditional automotive era, against the background of new energy, intelligence, and globalization accelerating continuously, China's automotive industry is welcoming a new competitive landscape. For SAIC which has already entered the "Hundred Million Era", how to continue promoting technological innovation, deepening global layout, and meeting users' constantly upgrading needs may become an important topic for the next stage.

From the starting exploration in 1955 to welcoming the world's first hundred millionth user in 2026; from the first car rolling off the production line to cumulative production and sales exceeding 100 million vehicles, this report records the development journey of an enterprise and also reflects the constant forward steps of China's automotive industry. So, standing on the new starting point, what story will SAIC Motor Group write in the next chapter?