SAIC-GM-Wuling

On May 28, in Jakarta, Indonesia, at the delivery site of SAIC-GM-Wuling's global car EKSION, there was not too much noisy ritual, yet it carried a highly symbolic milestone—on this day, SAIC Group welcomed the global delivery of the 100 millionth whole vehicle. 100 million vehicles, this is a number never seen in the history of China's automobile industry. And in this long accumulation chain, SAIC-GM-Wuling alone contributed over 32 million units.

If "100 million vehicles" is the size footnote of SAIC Group as a leading enterprise of China's automobile industry, then the delivery of EKSION in Indonesia looks more like a declaration towards the future: China's automotive globalization is no longer a simple product output, but a "Five Chains Going Global" road covering manufacturing, supply chain, sales, finance, and talent.

From "Hit Product" to "Ecosystem"

Looking back at the development trajectory of SAIC-GM-Wuling, a clear evolutionary path can be seen. The early Wuling Hongguang entered the market with "suitable for business and home, durable and robust", becoming the first car for countless Chinese entrepreneurs; Baojun 730 accurately captured the demand for family consumption upgrades, breaking the monopoly of joint venture brands on the MPV market; in 2020, the Hongguang MINIEV emerged like a thunderclap, activating the blue ocean market for new energy commuting vehicles with extreme cost-effectiveness.

But what is truly worth attention is not the success of single models, but the product methodology gradually formed by this enterprise: Centered on real user scenarios, with extreme cost control as a means, achieving maximum functional satisfaction within a limited price range.

This May, the launch of the Hua Jing S co-created with Huawei Qukun marks that Wuling is breaking through the traditional cognition of "Low Price = Low Configuration", bringing high-level intelligent driving technology into a more mainstream consumer market. From tool-type vehicles to family vehicles, from commuting small cars to intelligent flagship SUVs, Wuling's product matrix has completed a qualitative change.

Indonesia, More Than Just a Market

The delivery of EKSION in Jakarta is worth being amplified and interpreted because behind it is the construction of a set of "localization" capabilities.

Unlike the light mode of early Chinese car enterprises of "full vehicle export, overseas distribution", SAIC-GM-Wuling's investment in Indonesia is heavy asset, systematic. From manufacturing bases to supply chain systems, from sales networks to financial plans, to the training of local talent, Wuling has built a complete automotive industry ecosystem in Indonesia.

This also explains why Wuling can propose the "Indonesia-Malaysia-Thailand Integration" regional strategy. Indonesia, as the largest automotive market in ASEAN, is both a fulcrum and a model. Once the closed loop from manufacturing to sales to service is completed in Indonesia, this system can be quickly replicated in Malaysia, Thailand, Vietnam, Philippines and other surrounding countries.

Data shows that SAIC-GM-Wuling's cumulative overseas sales have broken 1.5 million units, business coverage exceeding 110 countries and regions. But more important than sales volume is the fact that it is outputting a set of "Chinese Standards"—from the flexible production method of the Smart Island Manufacturing System (I²MS) to the global management capability of supply chain collaboration.

Industrial Upgrade Behind "Moving Chains Out"

The so-called "Moving Chains Out" is essentially a dimensional upgrade of the traditional international trade model. In the past, China's automobile exports were more about "moving cars out", the product was sold out, the chain was cut. But Wuling's model is "Moving Chains Out"—moving manufacturing capability, supply chain relations, sales systems, financial services, talent standards all "out" together.

Among these, the most representative is the globally first Smart Island Manufacturing System. Traditional automobile production lines are "people finding cars, cars finding workstations", while the Smart Island model achieves "cars finding workstations, materials finding cars" flexible manufacturing, greatly improving production efficiency and multi-model mixed production capability. This manufacturing system is not only the source of Wuling's domestic competitiveness, but also becomes its technical foundation for quickly responding to local demand and achieving localized production in overseas markets.

Global Car, Chinese Heart

Back to EKSION itself. The delivery of this car in Indonesia is not only the latest step of Wuling's global strategy, it also has a deeper symbolic meaning: when Chinese automobile brands start to tailor products for overseas markets, rather than simply "exporting" domestic models, it means that China's automobile industry has completed the leap from "Going Out" to "Going In".

"Whatever people need, Wuling will build." This slogan, well-known in China, is now being given new connotations. What kind of cars do Indonesian people need? What kind of new energy products does the Southeast Asian market need? The answers to these questions are being written one by one by Wuling's R&D and manufacturing network in Jakarta, in Liuzhou, and around the world.

SAIC Group's 100 million vehicles is a period and also a comma. For Wuling, the real story, perhaps, has just begun.