At the Nanning International Convention and Exhibition Center, on the opening day of the 23rd China-ASEAN Expo, SAIC-GM-Wuling's exhibition stands appeared simultaneously in two exhibition halls, the New Energy and Intelligent Connected Vehicle Exhibition Area and the Advanced Technology Exhibition Area. A flagship large six-seater Hua Jing S equipped with Huawei Qiankun technology was parked in a prominent position, next to which was the G20 Summit official vehicle Air ev. Walking further in, models of the three technology brands Tian, Ling, Shen and the I²MS Smart Island Manufacturing System occupied nearly half of the display space. Moving the manufacturing system into the auto show is a signal in itself. The theme of SAIC-GM-Wuling's participation this time is called 'Global Wuling Shines in ASEAN', but the core exhibit on the stand was not a single car, but a complete export logic, shifting from product output to full-chain ecosystem output.

This logic was named the Global 5 Global Strategy on site at the Expo. At the press conference, Zhao Xiaobin, Vice President of SAIC-GM-Wuling Motor Co., Ltd., did the math: cumulative global production and sales exceeded 32 million units, New Energy vehicle sales exceeded 4 million units, overseas exports grew for 10 consecutive years, cumulative exports exceeded 1.6 million units/sets. "From initially borrowing ships to go to sea, to today relying on the New Land-Sea Corridor in Western China, intelligent manufacturing, and green manufacturing advantages," he said, "we are no longer just selling cars overseas."

The '5' in Global 5 has five layers of meaning. Shi Jiangong, Vice President of SAIC-GM-Wuling's Overseas Division, broke down the implementation path of this strategy at the press conference: Five major strength bases, Five open cooperation models, Five major service guarantee systems, Five major regional market layouts, Five major development goals.

Among these, the design of the cooperation mode is most noteworthy. For the development stages and policy environments of different markets, SAIC-GM-Wuling launched five models: trade, distribution, production and sales, full industrial chain, and technology licensing, from shallow to deep, partners can choose freely. This means going overseas is no longer a single 'selling cars' logic, they can do only trade, build distribution networks, establish joint ventures, move the entire industrial chain over there, or even only output technology.

Supporting this flexibility is 'Five-Chain Collaboration': Smart Manufacturing Chain, Supply Chain, Sales Chain, Talent Chain, Financial Chain. Shi Jiangong summarized it as 'systematically transforming full-link self-research and self-construction capabilities into overseas market competitiveness'. Specifically on the product side, it is a full-category layout covering SUV, MPV, micro transportation, urban new energy, commercial vehicles, and other scenarios; on the technology side, it is the 'Tian-Ling-Shen' technology system; on the manufacturing side, it is the globally first I²MS Smart Island Manufacturing System, this system breaks the assembly line production method used for a century.

On the day the strategy was released, the first landing project was signed. SAIC-GM-Wuling signed a deep strategic cooperation agreement with Malaysia Chan Tong Group, launching the Malaysia localization industrial layout. Liu Zhijun, Director of the Marketing and Service Department of Liuzhou Sake Technology, and Yun Weishan, General Manager of TQWULING, signed on behalf of both parties. Shi Guoyong, Member of the Party Committee of SAIC-GM-Wuling, Party Secretary of Liuzhou Sake Technology, and Vice President, Executive Vice President Huang Yaosong, Vice President Zhao Xiaobin witnessed it together.

The key of this signing was not in the complete vehicle, but in the supply chain. Relying on the core parts supply chain going overseas, SAIC-GM-Wuling will build a local independent supply chain system in Malaysia. This is exactly the typical path from 'product going overseas' to 'ecosystem going overseas', not transporting cars made in China to sell there, but taking manufacturing capabilities, supply chain systems, talent, and financial services together over there, forming an industrial loop locally.

On the same day, a think tank report was also released. SAIC-GM-Wuling collaborated with People's Forum, inviting three industry experts to jointly release the 'New Paradigm for Collaborative Overseas Expansion of Green Manufacturing and Automotive Industry'. The report refined SAIC-GM-Wuling's practice into three major paths: 'New Quality Ecosystem, New Quality Brand, New Quality Product', and specifically mentioned the deep binding of corporate globalization paths with Guangxi's 'Beijing-Shanghai-Guangdong R&D + Guangxi Integration + ASEAN Application' development path.

Zhang Lei, Director of the Artificial Economy Research Room of the Institute of Economics, Chinese Academy of Social Sciences, said at the press conference, SAIC-GM-Wuling, through Five-Chain Collaboration, systematically transformed domestically accumulated technology, manufacturing, and supply chain advantages into global competitive advantages. Zhou Changping, Executive Vice President of the National Bamboo Industry Research Institute, paid attention to another detail: SAIC-GM-Wuling led the integration of the country's first auto parts 'Bamboo instead of Plastic' full industrial chain. Zhao Xinli, Dean of the School of Advertising and Branding at Communication University of China, interpreted from a brand perspective, believing that SAIC-GM-Wuling broke the low-end prejudice of overseas markets against Chinese brands with high cost-performance and deep scenario adaptation.

Looking at these pieces of information together, the goal of the Global 5 strategy becomes clear. According to the plan, SAIC-GM-Wuling will take ASEAN as a bridgehead, deepening the layout of five major markets in Asia, Africa, America, Europe, and Oceania, covering 150 countries in 3 years, expanding 500 strategic partners, achieving an annual sales growth rate of 50%, finally becoming a world leader in new energy brands and a pioneer in industrial upgrade and green development. Zhao Xiaobin called this layout the 'Two Wings Flying Together' of 'Wuling Development Wing' and 'Wuling Partner Wing'.

China's automotive overseas expansion has gone through several stages. Earliest was complete vehicle export, comparing who's cars were cheaper; later was building factories, doing localization, comparing who has stronger manufacturing capabilities; now it has reached the third stage, outputting standards, outputting supply chains, outputting ecosystems, comparing who can move a whole system overseas and make it run. What SAIC-GM-Wuling displayed at this ASEAN Expo, is exactly a sample of this stage.

Facing the '15th Five-Year Plan', how far this system can go depends on the actual landing effect of Five-Chain Collaboration in the overseas market, and also depends on whether the five cooperation models can truly adapt to the differentiated needs of different countries. But at least looking from the stand in Nanning, the narrative of China's automotive overseas expansion has changed, no longer 'where our cars are sold', but 'where our systems are operating'.

Pada hari pembukaan Pameran China-ASEAN ke-23 di Pusat Konvensyen Antarabangsa Nanning, booth SAIC-GM-Wuling muncul di dua pavilion secara serentak, iaitu zona Kenderaan Ejen Elektrik dan Jaringan Cerdas serta zona Teknologi Canggih. Sebuah model flagship SUV enam tempat duduk besar, Hua Jing S yang dilengkapkan dengan Teknologi Huawei Qiankun, diparkir di tempat yang menonjol, di sebelah ialah Air ev, kenderaan rasmi Puncak G20, terus ke dalam, model daripada tiga jenama teknologi Tian, Ling, Shen dan sistem pembuatan I²MS Smart Island menguasai hampir separuh daripada ruang tersebut. Memindahkan sistem pembuatan ke pameran kenderaan, pada asalnya adalah satu isyarat. SAIC-GM-Wuling mengikuti pameran ini dengan tema "Wuling Global Bersinar di ASEAN", tetapi produk teras di atas meja pameran bukan sebarang kenderaan, tetapi keseluruhan logik eksport, daripada output produk kepada output ekosistem merentasi rantaian.

Logik ini dinamakan secara rasmi semasa pameran sebagai Strategi Global 5. Dalam sidang akhbar, Naib Presiden SAIC-GM-Wuling Automotive Co., Ltd., Zhao Xiaobin mengira satu kiraan: jumlah pengeluaran dan jualan global telah mengatasi 32 juta unit, jualan kenderaan elektrik baharu melebihi 4 juta unit, eksport luar negara meningkat selama 10 tahun berturut-turut, jumlah eksport terkumpul mengatasi 1.6 juta unit/set. "Dari pinjaman kapal untuk eksport pada awalnya, hingga hari ini bergantung kepada laluan barat darat laut baharu, pembuatan pintar dan kelebihan pembuatan hijau," katanya, "Kita bukan sahaja menjual kenderaan ke luar negara."

Angka "5" dalam Global 5 mempunyai lima makna. Naib Presiden Bahagian Luar Negara SAIC-GM-Wuling, Shi Jianguo, membongkar laluan pelaksanaan strategi ini dalam sidang akhbar: Lima asas kekuatan utama, lima mod kerjasama terbuka, lima sistem perkhidmatan dan sokongan, lima susun atur pasaran wilayah utama, lima sasaran pembangunan utama.

Antara yang paling ketara ialah reka bentuk mod kerjasama. Mengikut peringkat pembangunan pasaran yang berbeza dan persekitaran dasar, SAIC-GM-Wuling telah melancarkan lima mod: Perdagangan, Pengedaran, Pembuatan dan Jualan, Rantaian Industri Penuh, dan Lisensi Teknologi, dari yang ringan hingga dalam, rakan kongsi boleh memilih dengan sendiri. Ini bermakna eksport bukan lagi logik "jualan kenderaan" yang tunggal, boleh hanya melakukan perdagangan, boleh membina rangkaian pengedaran, boleh membina kilang secara perkongsian, boleh memindahkan keseluruhan rantai industri, malah hanya mengeluarkan teknologi.

Yang menyokong kepelbagaian ini ialah "Sintesis Lima Rantaian": Rantaian Pembuatan Pintar, Rantaian Suplai, Rantaian Jualan, Rantaian Talento, Rantaian Kewangan. Shi Jianguo meringkaskannya sebagai "mengubah keupayaan penyelidikan dan pembinaan rantaian lengkap menjadi daya saing pasaran luar negara secara sistematik". Secara khusus ke hujung produk, adalah susun atur pelbagai kategori meliputi SUV, MPV, mikro kenderaan, e-mobiliti bandar, lori perniagaan dan lain-lain senario; hujung teknologi, adalah sistem teknologi "Tian Ling Shen"; hujung pembuatan, adalah sistem pembuatan I²MS Smart Island yang pertama di dunia, sistem ini mematahkan cara pengeluaran barisan pemprosesan yang digunakan selama seratus tahun.

Pada hari pengumuman strategi, projek pelaksanaan pertama telah ditandatangani. SAIC-GM-Wuling menandatangani strategi kerjasama mendalam dengan Group Chenchang Malaysia, memulakan susun atur industri tempatan Malaysia. Pengarah Jabatan Pemasaran dan Perkhidmatan Liuzhou Saik Technology, Liu Zhijun dan Ketua Pegawai Eksekutif TQWULING, Yun Weishan mewakili kedua-dua belah menandatangani, Anggota Jawatankuasa Parti SAIC-GM-Wuling, Setiausaha Parti Liuzhou Saik Technology, Naib Presiden Shi Guoyong, Naib Presiden Eksekutif Huang Yaosong, dan Naib Presiden Zhao Xiaobin bersama-sama menyaksikan.

Kunci penandatanganan ini bukan pada kenderaan lengkap, tetapi pada rantaian suplai. Bergantung pada rantaian suplai komponen teras untuk eksport, SAIC-GM-Wuling akan membina sistem rantaian suplai autonomi tempatan di Malaysia. Ini adalah laluan tipikal dari "ekosistem produk" ke "ekosistem eksport", bukan menghantar kereta buatan China untuk dijual, tetapi membawa keupayaan pembuatan, sistem rantaian suplai, talenta dan perkhidmatan kewangan bersama-sama, membentuk gelung industri di tempat tersebut.

Pada hari yang sama, laporan pemikiran juga diterbitkan. SAIC-GM-Wuling bekerjasama dengan Forum Rakyat, jemput tiga pakar industri bersama-sama memeterai "Paradigma Baharu Kerja Sama Keluar Laut Pembuatan Hijau dan Industri Automotif". Laporan ini merumuskan amalan SAIC-GM-Wuling sebagai "Ekosistem Baharu, Merek Baharu, Produk Baharu" tiga laluan utama, dan secara khususnya menyebut pengikatan mendalam laluan globalisasi syarikat dengan laluan pembangunan "R&D Beijing-Shanghai-Guangzhou + Integrasi Guangxi + Aplikasi ASEAN" Guangxi.

Zhang Lei, Ketua Jabatan Ekonomi Kecerdasan Buatan Institut Ekonomi Akademi Sains Sosial China berkata dalam sidang akhbar, SAIC-GM-Wuling melalui Sintesis Lima Rantaian, mengubah kelebihan teknologi, pembuatan dan rantaian supai yang terkumpul di dalam negara menjadi kelebihan daya saing global secara sistematik. Naib Presiden Tetap Institut Penyelidikan Industri Bambu Negara, Zhou Changping pula memberi tumpuan kepada satu butiran lain: SAIC-GM-Wuling mengetuai penyelesaian keseluruhan rantaian industri "Bambu Menggantikan Plastik" untuk komponen automotif yang pertama di negara ini. Zhao Xinli, Dekan Sekolah Iklan dan Merek Universiti Komunikasi China membina dari sudut merek, percaya SAIC-GM-Wuling dengan nisbah prestasi tinggi dan penyuaian senario mendalam telah mematahkan prasangka rendah pasaran luar terhadap merek China.

Jika melihat maklumat ini bersama, objektif strategi Global 5 menjadi jelas. Mengikut perancangan, SAIC-GM-Wuling akan menggunakan ASEAN sebagai kubu hadapan, memperdalam susun atur lima pasaran utama Asia, Afrika, Amerika, Eropah, dan Oceania, menggunakan masa 3 tahun untuk menutupi 150 negara, mengembangkan 500 rakan kongsi strategik, mencapai peningkatan jualan tahunan purata 50%, akhirnya menjadi jenama pemimpin global dalam e-mobiliti dan pelopor industri dan pembangunan hijau. Zhao Xiaobing memanggil格局 ini sebagai "Sayap Pembangunan Wuling" dan "Sayap Rakan Kongsi Wuling" terbang bersama.

Eksport automotif China telah melalui beberapa peringkat. Paling awal ialah eksport kenderaan lengkap, membandingkan siapa yang lebih murah kereta mereka; kemudian membina kilang, membuat tempatanan, membandingkan siapa yang lebih kuat keupayaan pembuatan; sekarang telah tiba fasa ketiga, mengeluarkan piawaian, mengeluarkan rantaian suplai, mengeluarkan ekosistem, membandingkan siapa yang boleh memindahkan keseluruhan sistem ke luar negara dan menjalankannya. Apa yang dipamerkan oleh SAIC-GM-Wuling dalam Pameran ASEAN kali ini, adalah tepat satu sampel fasa ini.

Memasuki "Rancangan Lima Tahun ke-15", sejauh mana sistem ini berjalan, bergantung kepada kesan pelaksanaan sebenarnya Sintesis Lima Rantaian di pasaran luar negara, juga bergantung kepada sama ada lima mod kerjasama boleh menyesuaikan keperluan perbezaan negara yang berbeza dengan betul. Tetapi sekurang-kurangnya dari booth Nanning, naratif eksport automotif China telah berubah, bukan lagi "ke mana kereta kami dijual", tetapi "di mana sistem kami berjalan".