车型概览

Audi Q3 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在它和同级车相比的生活适配度。

版本方面，Audi Q3 目前可围绕 2025 Sportback 40 TFSI quattro S Line、2025 40 TFSI quattro S Line、2025 Sportback 35 TFSI S Line、2025 35 TFSI S Line 来比较。

购车价格指南

评估 Audi Q3 的购车预算时，建议先从版本定位和后续拥车成本下手。价格不是唯一重点，真正决定是否划算的是每天会不会用到那些配置。

如果你在几个版本之间犹豫，可以把 2025 Sportback 40 TFSI quattro S Line、2025 40 TFSI quattro S Line、2025 Sportback 35 TFSI S Line、2025 35 TFSI S Line 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 Audi Q3 的核心规格，最重要是把数字翻译成生活里的感受。

Audi Q3 的核心价值应回到日常场景判断：你要它负责通勤、家庭出行、长途，还是作为更有个性的选择。

优缺点分析

Audi Q3 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：车型定位清楚，适合先作为同级比较对象。

需要留意的是，最终取舍会落在版本配置、保险和长期保养成本。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 Audi Q3 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把它和同级车相比的生活适配度放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。

竞品对比内容

把 Audi Q3 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先从版本定位、品牌售后和日常用途开始比较。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 Audi Q3 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

车型概览

Audi RS 6 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在它和同级车相比的生活适配度。

版本方面，Audi RS 6 目前可围绕 2025 Avant quattro 来比较。

购车价格指南

评估 Audi RS 6 的购车预算时，建议先从版本定位和后续拥车成本下手。价格不是唯一重点，真正决定是否划算的是每天会不会用到那些配置。

如果你在几个版本之间犹豫，可以把 2025 Avant quattro 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 Audi RS 6 的核心规格，最重要是把数字翻译成生活里的感受。

Audi RS 6 的核心价值应回到日常场景判断：你要它负责通勤、家庭出行、长途，还是作为更有个性的选择。

优缺点分析

Audi RS 6 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：车型定位清楚，适合先作为同级比较对象。

需要留意的是，最终取舍会落在版本配置、保险和长期保养成本。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 Audi RS 6 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把它和同级车相比的生活适配度放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。

竞品对比内容

把 Audi RS 6 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先从版本定位、品牌售后和日常用途开始比较。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 Audi RS 6 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

距离真正上市，仅一步之遥。

6月23日，自动驾驶公司MOMENTA GLOBAL LIMITED（下称“Momenta”）在港交所刊发聆讯后资料集（PHIP），标志着其已通过上市聆讯，正式进入IPO冲刺阶段。中金公司与德意志银行担任联席保荐人。【回复“260623”下载momenta招股书】。

伴随聆讯材料的公开，Momenta的招股书也首次向外界详细披露了其财务状况。

Momenta通过上市聆讯

数据显示，公司近三年营收从7.43亿元增长至24.13亿元，毛利率攀升至71.6%，经调整亏损则从10.93亿元大幅收窄至3.03亿元。亏损持续缩小、毛利率稳步走高，似乎预示着智驾业务的盈利拐点已近在眼前。

在业务拓展方面，招股书显示，截至2026年2月28日，Momenta已累计获得180款车型的量产定点，量产车解决方案累计安装量超过73.3万套。同期，已与全球24家整车厂建立合作关系，既包括丰田、通用、大众、本田等国际车企，也覆盖上汽、比亚迪、广汽、奇瑞、一汽、吉利、长城等中国车厂。

透过这份招股书，一个更真实、更立体的Momenta，正向外展开。

01

营收24亿、毛利超七成、现金百亿

从财务数据看，Momenta确实交出了一份相当漂亮的增长答卷。

Momenta主要财务状况

Momenta近三年营收呈现跨越式增长。招股书显示，2023年至2025年，Momenta营业收入从7.43亿元增长至24.13亿元，年均复合增长率超80%。在智驾行业整体仍处高投入期的背景下，这个增速相当可观。

其营收由两大板块构成。

一是技术开发服务，按项目收取的开发与适配费用，2025年收入14.45亿元，占总收入59.9%。这部分收入来自与整车厂合作开发特定车型的智能驾驶方案，属于项目制收入。

Momenta两大营收板块

二是许可服务，按量产车辆收取的授权费，是衡量商业模式规模效应的核心指标。该收入从2023年的0.23亿元大幅增长至2025年的9.68亿元，三年增长42倍，占总收入比例跃升至40.1%。许可收入具有“高边际收益”属性，技术研发成本已前置投入，每新增一台车的授权收入几乎不增加额外成本，可以理解为Momenta未来维持高营收增长的关键引擎。

2023年至2025年，Momenta从前五大客户产生的总收入分别为6.443亿元、10.373亿元及15.082亿元，占收入的86.7%、78.3%及62.6%。其中，最大客户产生的收入分别为2.655亿元、2.556亿元及5.222亿元，分别占Momenta收入的35.7%、19.3%及21.6%。

Momenta主要客户占比

营收增长的同时，毛利率也在飙升。Momenta毛利率从2023年的17.5%升至2024年的49.0%，2025年进一步达到71.6%。对于纯软件算法供应商而言，高毛利率并不意外。

不过目前，Momenta仍处于亏损状态，2023年至2025年的净亏损分别为25.70亿元、32.06亿元和34.58亿元，三年累计净亏损约为92.34亿元。

研发依然是支出大头。2023年至2025年，Momenta的研发开支分别为12.81亿元、15.08亿元和18.69亿元，近三年累计研发投入达46.6亿元。

Momenta方面称，研发持续增加，主要是由于研发活动增加所推动，包括基建成本上升、培训平台开支及云服务费增加、Momenta的测试车队运营成本以及员工薪酬及福利增加。招股书显示，其研发人员1157人，占员工总数近82%，超三分之二拥有硕士及以上学历。

Momenta融资情况

不过，Momenta的血足够厚。截至2025年11月28日，Momenta已经进行了C-13系列融资，投后估值61.85亿美元（约合人民币419.41亿元）。其中，部分股东名单和客户名单重合，包括上汽、通用、奔驰、丰田、比亚迪、现代、奇瑞等车企。

无与伦比的资本吸引力，也让其储备了足够的弹药。招股书显示，截至2025年底公司现金储备超100亿元。

由此也可以看出，Momenta寻求港股上市显然不止为钱。它也需要用完成对早期股东的财务闭环，并向二级市场正式交付“中国第三方智驾方案具备全球竞争力”这一核心叙事。

02

“两条腿”的增长故事

Momenta的业务线，主要由两部分组成：量产车解决方案以及规模化自动驾驶出行与物流业务。

Momenta“飞轮模式”

这是Momenta成立之初便定下的战略，即车规前装量产+Robotaxi双线布局，形成“飞轮模式”。

其中，量产车解决方案目前是依然是重心。

招股书显示，根据灼识咨询资料，无论是以截至2026年2月28日止过去十二个月搭载Momenta城市NOA解决方案的车辆销量，还是以截至2026年2月28日搭载Momenta城市NOA解决方案的累计量产车型款数计算，Momenta在全球所有独立智能驾驶解决方案提供商中均排名第一。

截至2025年12月31日，Momenta累计获得170款车型的定点，其中包括已进入正式量产阶段的68款车型；智能驾驶解决方案在量产车辆上的安装量已超过68万辆；与全球24家整车厂建立合作关系，包括丰田、通用、大众、本田等国际车企，也覆盖上汽、比亚迪、广汽、奇瑞、一汽、吉利、长城等中国车厂。

Momenta定点数量变化

量产车解决方案主要聚焦于城市NOA领域。截至2025年底，Momenta城市NOA解决方案在量产车辆中的安装量已超过65万辆，累计获得155款车型的城市NOA功能认证定点，其中包括已达成正式量产的57款车型。

招股书还强调，根据灼识咨询的资料，截至2026年2月28日止过去12个月，按城市NOA销量计算，Momenta于全球独立城市NOA解决方案提供商中排名第一，市场份额为64.5%。

Momenta量产车解决方案收入模型

自动驾驶领域，Momenta目前更聚焦Robotaxi，随着技术与商业环境的演进，将进一步拓展自动驾驶货运车与自动驾驶卡车服务。

Momenta称，自己是首家采用量产车辆提供Robotaxi服务的公司。其于2020年开始筹备自动驾驶出租车的大规模部署，并成为苏州首家获得自动驾驶出租车商业化运营许可的公司。

截至最后实际可行日期，Momenta已在中国苏州和上海取得商业化运营批准，在中国无锡取得示范应用许可与测试许可，并在阿拉伯联合酋长国阿布扎比获得测试许可。

根据灼识咨询的资料，Momenta还与奔驰以及阿联酋全国性出租车公司Lumo合作，推出全球首款高端自动驾驶汽车租赁服务。

此外，Momenta还于2025年5月与上汽旗下享道出行达成战略合作，将部署基于前装量产车辆平台的自动驾驶出租车车辆，计划于2026年初在上海启动商业化运营。

Momenta与享道出行达成合作

同时，Momenta已与优步（Uber）、Grab等海外出行平台建立合作框架，并计划于2026年在阿联酋阿布扎比和德国慕尼黑推出海外商业化自动驾驶出租车服务，并预计拓展至中东、欧洲及东南亚（如迪拜、新加坡以及德国的选定城市）等地区的更多城市。

根据Momenta的自动驾驶出租车合作模式，出行平台通常通过其出行应用程序负责用户获取、订单调度、客户界面及车队运营。车辆主要通过Momenta与车辆合作伙伴（通常为整车厂）的合作提供，而Momenta则专注于交付自动驾驶系统。

而此次募资所得款项，Momenta预计将用于加强核心基础设施、扩大研发能力，推进新一代高阶智能驾驶解决方案的研发投资，同时用于加速自动驾驶出租车服务解决方案业务商业化及规模化发展的投资等方面。

03

技术定调“物理AI”，资本寻求二级校准

Momenta此次上市的核心叙事是物理AI。公司定位为“物理AI基座模型的构建者”，于2026年4月发布了量产级的R7世界模型，标志着物理AI正式从技术理念走向规模化量产落地。

今年北京车展Momenta宣布物理AI走向落地

该模型分为三个层次。

预训练：通过超120亿公里实车行驶数据及从中提炼的超1亿段黄金数据，将物理规律、常识与因果关系压缩进模型，让AI“懂物理”。

仿真：通过闭环仿真让模型拥有“练兵场”，推演自身行为变化时世界将如何演变，并对长尾场景进行性能评估。

强化学习：让模型在高度接近真实世界的仿真环境中自主探索，通过奖励机制学习最优决策，在极端场景下表现超越人类驾驶员。

Momenta R7世界模型三层架构

商业模式上，Momenta精准定位“平台级”公司，用一套大模型同时覆盖乘用车、Robotaxi和Robovan，并计划2027年拓展至Robotruck领域。这种全场景、平台化的布局，在降低边际成本的同时，构建出多元协同、可持续增长的商业生态。

而选择此时上市背后，则是有着更多思考。

一是为老股东提供退出通道：Momenta股东阵容涵盖上汽、通用、奔驰、丰田、博世等产业资本，以及淡马锡、IDG、云锋基金、腾讯、顺为、真格等财务投资人。财务投资人需要公开市场退出路径，一级市场再给更高估值的难度日益增大。

Momenta主要股东情况

二是在二级市场锚定估值：一级市场以融资轮次和产业资源背书支撑的估值，在二级市场会由交易价格重新校准。Momenta需要在市场对“第三方智驾公司估值逻辑”被压低前，给自己拼一个公允价格。

品牌背书与全球化加速：港股上市将强化“物理AI股”的品牌标签，加速全球化布局。

整体来看，Momenta通过聆讯，标志着资本市场对自动驾驶“量产+数据”双闭环模式的认可。其财务数据展现了高速增长与清晰的盈利路径，而“物理AI”的转型则为其打开了更广阔的估值想象空间。

随着R7世界模型从概念走向量产，Momenta能否在维持技术代差的同时，将技术优势转化为全球市场的商业盈利，是市场长期关注的核心。

23 Jun 2026 Denza menjalankan sidang akhbar pelancaran produk baharu, secara rasmi melancarkan SUV besar enam tempat duduk DENZA N8L Edisi Cas Pantas, terdapat dua varian konfigurasi, Edisi Cas Pantas Hormat 319,800 Yuan, Edisi Cas Pantas Flagship 349,800 Yuan, serahaan kereta sedia ada dibuka serentak di tempat sidang, tempahan sebelum 31 Julai menikmati faedah pembelian terhad bernilai sehingga kira-kira 100,000 Yuan.

Kereta baharu ini dibina dengan empat teknologi teras utama: Cas Pantas, Keselamatan, Pengendalian, Pengalaman Pintar, ditujukan kepada pengguna keluarga kelas tinggi. Mari kita lihat teknologi keras utama empatnya tersebut!

Cas Pantas adalah teras

Memandangkan ini edisi Cas Pantas, ia mestilah dilengkapi dengan Bateri Pisau Generasi Kedua dan Platform Cas Pantas Voltan Tinggi. Kali ini, jarak jauh untuk hibrid elektrik bersih mencapai 430 kilometer, jarak jauh gabungan penuh minyak dan penuh elektrik 1550 kilometer. Kadar cas efisien 10%-70% memerlukan hanya 5 minit, 10%-97% cas penuh hanya 9 minit, boleh menyamai kadar pengisian minyak. Rangkaian sokongan cas semakin lengkap, penempatan di seluruh negara melebihi 6700 stesen Cas Pantas, dan bekerjasama dengan Sinopec membina stesen Cas. Berita baik adalah semua pemilik model ini menikmati faedah Cas Pantas percuma selama 1 tahun.

Teras kemewahan ditakrifkan dengan Keselamatan

Pertama ialah perlindungan pasif kenderaan, menggunakan kerangka kenderaan berkad dengan keluli termal panas 2000 Megapascal, dilengkapi dengan 9 beg udara secara standard, panjang tirai udara sisi memimpin dalam kelasnya, 25 tan lori tergelongsor merempas badan kenderaan masih boleh memastikan keutuhan kabin.

Kedua ialah sistem pengelakan aktif Yi San Fang, menguruskan keadaan kecemasan seperti tayar letup pada waktu hujan, kelongsoran melengkung, angin sisi menggunakan pemprosesan milisaat, dan telah melalui penalaan ratusan kali keadaan ekstrim;

Ketiga ialah amaran pintar, dilengkapi dengan pemantauan longgar tayar, sistem perlindungan kehidupan DiGuard, boleh mengenal pasti kepenatan dan kurang tumpuan pemandu, tetapan apabila pemandu tidak berkemampuan untuk memandu secara automatik bersandar ke tepi dan memanggil bantuan;

Yang paling dibimbangkan adalah keselamatan bateri, Bateri Pisau Generasi Kedua melalui ujian ekstrem tiga kali: Tusukan Jarum, Pendek Pintar Berbilang Sel, Pukulan Bawah 10 kali standard negara.

Kereta Besar Mudah Dikendalikan, Pengendalian Sempurna

Semua varian N8L dilengkapi platform Yi San Fang secara standard, Pusingan Belakang Bebas dan Suspensi Udara Dual Chamber Yun Nian A, menyeimbangkan fleksibiliti memandu dan keselesaan penumpang; mempunyai jejarian pusingan terkecil di dunia 4.58 meter, ruang parkir sempit pun mudah. Ditenagai sistem hibrid super 2.0T, pecutan 0-100 hanya 3.7 saat, simpanan tenaga mencukupi;

Kenderaan dilengkapi sistem pintar anti-sakit pengangkutan secara standard, dipasang sokongan sisi sama seperti Yangwang U8, kesan secara berkesan mengurangkan pening akibat goncangan; Sistem Panduan Pintar Mata Dewa 5.0 berasaskan data memandu lebih daripada 200 juta kilometer sehari untuk evolusi berterusan, pusingan di jalan sempit, operasi parkir automatik tepat dan stabil, sambil semua varian menerima hadiah 1 tahun panduan bandar selamat dan layanan penyelamatan parkir pintar sepanjang hayat.

Kubah Pintar Selesa, Pertama kali Dilengkapi AI“Di Di Xia”

AI Super Intelligence Agent Di Di Xia naik ke kenderaan, boleh mengenal pasti loghat, secara aktif meramalkan keperluan kenderaan, berkaitan dengan lebih daripada 2000 fungsi kenderaan, di dalam kenderaan juga menyokong K-song tanpa mikrofon, memadankan sistem audio Devialet 20 speaker; Jenis kenderaan terbahagi kepada dua konfigurasi, Edisi Cas Pantas Hormat dilengkapi skrin kawalan pusat tanpa sempadan terpadu, kerusi kulit Nappa dan踏板 elektrik pintar. Edisi Cas Pantas Flagship ditambah di atas asas ini skrin hiburan belakang 17.3 inci, tapak cahaya selamat datang, pintu elektrik pintar, kerusi tanpa graviti penumpang sebelah, cermin pandangan belakang media aliran dan lain-lain 8 tetapan hormat;

Di dalam kenderaan mempunyai ruang fleksibel yang sangat besar dengan susun atur tempat duduk 4+N pelbagai, kapasiti ruang muatan belakang boleh mencapai 1128L, keseluruhan kenderaan mempunyai 49 ruang simpanan dan dilengkapi dengan 51L kotak simpanan tenggelam; keseluruhan kenderaan menyediakan 7 warna badan termasuk Merah Danxia, Hitam Awan Ganda, interior ditambah warna seperti Amber Brown, Coral Red, dan dipadankan dengan rim Aliran Bintang 21 inci.

Dalam beberapa tahun lalu, Denza telah memasuki lebih daripada 20 negara di seluruh dunia termasuk Singapura, Britain, Perancis. Harga jualan purata Denza di China melebihi Mercedes dan BMW, Denza D9 dijual di Singapura sebanyak 1,600,000 Yuan, ialah juara jualan MPV mewah, Denza Z9GT dijual di Eropah hampir 1,000,000 Yuan, Edisi Chopin harga jualan 5,550,000 Yuan.

Sekarang DENZA N8L Edisi Cas Pantas benar-benar mahu mencapai menggunakan "teknologi yang tidak boleh digantikan, menjaga keluarga yang tidak boleh digantikan", membawa pilihan perjalanan baharu yang menggabungkan kecekapan, keselamatan dan keselesaan kepada keluarga.

2026 年 6 月 21 日，汕头東海岸，一座面朝大海嘅汽車生活廣場揭開咗面紗。

這唔單止係一次商業開業，更係知名潮商王來春、王來勝返鄉投資嘅最新成果，亦係汕头「潮商返鄉工程」嘅生動註腳。

喺呢片由灘塗蛻變而成嘅新城，瑞訊·灣汽車生活廣場暨全國首家奇瑞生活館，正試圖為粵東定義一個前所未有嘅汽車文化新地標

呢座生活館徹底打破咗傳統 4S 店「进门即推銷」嘅冰冷交易邏輯。佢把 3 萬平方米嘅濱海空間變成咗一個集「人、車、生活」於一體嘅全場景生態場域。

喺呢度，睇車可以係一場海景漫遊，等待可以係一頓潮汕美食，親子時光可以與科技研學交織。

奇瑞汽車董事長尹同躍道出其中嘅精髓：「今日嘅用戶需要嘅唔只係一台好車，更係一種有品質、個性化、有幸福感嘅生活方式。」

佢明確表示，呢個生活館係奇瑞全球最大、功能最齊全嘅標杆，未來將推行「一城一館一特色」佈局。

這種「無壓力種草」模式，徹底打破咗汽車消費嘅圈層壁壘，令汽車文化從專業走向大衆。

對於遍佈全球嘅 1500 萬潮汕僑胞而言，呢座生活館嘅戰略意義遠超一個休閒消費場所。

汕头擁有稀缺嘅國際海纜通道同「來數加工」試點，獲批全國首批「數字保稅區」培育試點，係連接中國同東南亞嘅數字橋樑。呢度天然就係中國品牌出海嘅「橋頭堡」。

奇瑞與汕头嘅牽手，實質上係「中國硬核產品」與「全球潮商網絡」嘅强强聯合。

奇瑞生活館唔單止係一個展廳，更係一個為海外僑胞同潛在經銷商提供嘅「母港」同實景樣板間——僑胞們喺此唔單止睇到車，更能看到一個可複製嘅、承載中國生活方式同品牌價值嘅商業範本。

奇瑞嘅底氣，源於其紮實嘅海外成績單。

2025 年，奇瑞出口銷量達 134.4 萬輛，佔總銷量近一半，連續 23 年位居中國品牌乘用車出口第一。

喺日系車盤踞咗幾十年嘅東南亞市場，中國品牌正以新能源為利刃撕開缺口。

2026 年 1 月，中國品牌喺泰國純電市場份額超 75%，奇瑞更是一舉躋身品牌銷量前三。

喺馬來西亞，奇瑞憑藉紮實嘅做工同極具競爭力嘅定價，市場份額急增，吸引咗大量原本考慮日系車嘅消費者。

尹同躍曾經講，奇瑞嘅全球化唔單止要拼速度，要靠可持續嘅技術能力，目標係從「產品出海」向「技術出海」升級。

而家，尹同躍進一步，佢希望將汕头生活館打造成為「招商引資平台、出海交流平台」，推動中國汽車技術「下南洋」、走向世界。

這彰顯咗奇瑞深耕東南亞嘅戰略眼光——唔再滿足於賣車，而係輸出品牌同生活方式。汕头奇瑞生活館嘅開業，唔單止係奇瑞渠道變革嘅里程碑，更係汕头城市進階嘅縮影。

佢將僑鄉優勢、濱海稟賦與前沿消費業態融合，為中國品牌嘅全球化敘事提供咗一個觀察樣本：真正嘅出海，係讓品牌文化喺異鄉生根，而呢背後，係故鄉呢片熱土給予嘅溫暖同力量。

2026 年 6 月 9 日，長安汽車泰國羅勇工廠迎來關鍵節點：第 2 萬臺整車正式下線，啟源 Q05（海外版 NEVO Q05）成為當前產能主力。這座 2025 年 5 月投產的長安首個海外新能源整車基地，僅用 13 個月完成從投產爬坡到滿負荷運轉的過渡，較東南亞同類新能源工廠平均週期縮短 6 個月。從深藍 S05 上市即登頂泰國純電 SUV 銷量榜，到啟源 Q05 上市 3 天收獲 3000 輛訂單，長安以本地化製造為核心，在日系品牌佔據主導地位近 60 年的泰國市場，逐步建立起新能源時代的競爭優勢。

羅勇工廠：長安全球右舵戰略的核心載體

長安選擇落子泰國羅勇，是基於產業基礎、區位優勢與政策環境的綜合戰略決策。羅勇府作為泰國東部經濟走廊核心區域，素有「東方底特律」之稱，豐田、本田、日產等日系車企在此深耕數十年，形成了完整的汽車零部件供應鏈與成熟的產業工人體系。

同時，依托東盟自由貿易區協定，泰國製造的整車可免稅出口至東盟 9 國，覆蓋 6 億人口嘅右舵車市場，並能輻射澳新、南非等全球其他右舵地區，是中國車企佈局全球右舵市場的理想樞紐。

政策層面，泰國政府 2021 年推出嘅「30·30 政策」明確，到 2030 年新能源汽車佔國內汽車總產量比例唔低於 30%，並為符合條件嘅車企提供最高 30% 的投資補貼、最長 8 年的企業所得稅減免，同時給予消費者最高 10 萬泰銖嘅購車補貼。疊加中泰「一帶一路」產能合作嘅利好，羅勇工廠成為重慶「渝車出海」行動計劃的標杆項目。

該工廠於 2023 年 11 月奠基，總投資約 22 億人民幣，佔地 588 畝，僅用 18 個月便建成投產。工廠按照「綠色、智能」標準打造，設有焊接、塗裝、總裝、發動機及電池裝配五大智能化車間，關鍵質控工位自動化率達 90%，完整複製了長安重慶總部嘅製造體系與質量標準。

目前，羅勇工廠已升級為長安東南亞製造總部、全球右舵車供應中心及海外備件中心，可混線生產深藍、啟源、阿維塔三大品牌多款右舵車型，一期年產能 10 萬輛，遠期規劃產能 20 萬輛。

深藍 S05：戰略破局車款，重塑市場競爭邏輯

作為羅勇工廠投產的首款車型，深藍 S05 右軚版承擔著長安打開泰國市場的核心任務。2025 年 5 月上市後，該車迅速登頂泰國純電 SUV 月度銷量榜，當年曼谷車展累計收獲訂單 6589 輛，全年銷量突破 1.2 萬輛，助力長安躋身泰國新能源品牌 TOP5。其市場表現的核心支撐，在於精準匹配了泰國消費者需求，並與日系競爭對手形成了明顯的產品力與價格優勢。

價格體系方面，長期以來泰國市場形成了「燃油車親民、電動車高端」的格局：主流緊湊型燃油 SUV 起售價集結在 75-95 萬泰銖區間，而進口純電車型因 80% 的高額關稅，起售價普遍超過 120 萬泰銖。得益於本地化生產，深藍 S05 扣除政府補貼後起售價為 79.9 萬泰銖，與本田 HR-V 1.5L 汽油版持平，僅比豐田卡羅拉 Cross 1.8L 汽油版高 4 萬泰銖。

用車成本上，深藍 S05 每公里行駛成本約 0.15 泰銖，僅為同級日系燃油車的 1/10，對於年均行駛里程超過 2 萬公里的泰國家庭用戶而言，具備顯著的全生命週期成本優勢。反观日系純電車型，豐田 bZ4X 起售價 129.9 萬泰銖，日產 Ariya 起售價 179.9 萬泰銖，價格與產品力唔匹配，導致 2025 年日系純電車型在泰國合計市場佔有率唔足 8%。

產品力層面，深藍 S05 針對泰國熱帶氣候與使用場景進行了深度優化。

三電系統方面，搭載寧德時代專為東南亞市場研發的「金鐘罩電池」，採用全域液冷溫控技術，喺 45℃高溫環境下續航衰減率控制在 10% 以內，520km CLTC 續航實際可達 460km；支持 3C 超充技術，15 分鐘可補能 300km，30%-80% 充電僅需 15 分鐘，充電效率係日系純電車型的 3 倍左右。

智能化方面，深藍 S05 標準配備華為 ADS SE 智駕系統，支持高速 NOA、自動泊車、540 度全景影像等 L2+ 級功能，並支持整車 OTA 升級；而同級日系燃油車及純電車型，L2 級智能駕駛輔助系統普遍需要額外付費選裝，且唔具備車聯網與 OTA 升級能力。此外，深藍 S05 提供的增程版車型綜合續航達 1234km，有效解決了泰國部分地區充電基礎設施不完善帶來嘅里程焦慮。

市場格局方面，根據泰國汽車協會數據，2025 年泰國緊湊型燃油 SUV 市場銷量同比下跌 18.7%，其中豐田卡羅拉 Cross 銷量下跌 22.3%，本田 HR-V 銷量下跌 26.5%。市場調查顯示，62% 的深藍 S05 用戶原本計劃購買日系燃油車，表明長安已成功切入日系品牌的核心市場。

雙品牌協同與未來發展前景

在深藍 S05 穩佔中高端市場後，長安推出啟源 Q05 切入大眾家用市場，該車以 69.9 萬泰銖嘅起售價上市，3 天收獲 3000 輛訂單，迅速成為羅勇工廠的主力車型。通過「深藍+NEVO（啟源）」雙品牌佈局，長安形成了覆蓋 70-100 萬泰銖核心價格帶的產品矩陣，分別面向追求科技運動的年輕群體與注重實用性價比的家庭用戶。

站在 2 萬台下線的新起點，長安計劃 2026-2028 年向泰國市場導入 7 款全新新能源車型，覆蓋入門級純電轎車、中型 SUV、高端 MPV 等細分市場；同時加快供應鏈本地化進程，目標 2027 年零部件本地化率提升至 70%，進一步降低生產成本與交付週期。長期嚟講，長安目標 2030 年進入泰國純電汽車品牌前三甲。

目前，日系車企正加速推出新能源車型以應對市場變化，比亞迪、吉利等中國品牌也在持續加碼東南亞市場，行業競爭將日趨激烈。但憑藉領先的三電技術、成熟的智能製造體系與精準的本地化策略，長安已在泰國市場建立起先發優勢。從產品出口到全產業鏈出海，長安羅勇工廠的發展路徑，也為中國汽車品牌全球化提供了可借鑑的樣本。

Author | Zhang Rui

Editor | Zhi Hao

Car21 reported on June 17 that recently, NIO's sub-brand Onvo officially unveiled the new Onvo L60 in Hefei.

The new car has 3 versions. The Pro version's vehicle purchase price starts from 192,800 yuan, and battery rental purchase price starts from 135,800 yuan; the Max+ version's vehicle purchase price starts from 202,800 yuan, and battery rental purchase price starts from 145,800 yuan; the Ultra+ version's vehicle purchase price starts from 222,800 yuan, and battery rental purchase price starts from 165,800 yuan.

▲ Onvo L60 Pricing

In terms of parameters, the new Onvo L60 has been upgraded in assisted driving compared to the previous Onvo L60, equipped with NIO's self-developed 5nm automotive-grade intelligent driving chip Jingwei NX9031 and LiDAR, and added second-row entertainment screens, 6L on-board temperature-controlled fridges, and other comfort configurations. NIO Founder, Chairman, and CEO Li Bin stated that the new Onvo L60 has undergone 106 refreshed upgrades across six dimensions.

On the morning of the second day of the press conference, NIO Founder, Chairman, and CEO Li Bin and NIO Senior Vice President and Onvo President Shen Fei accepted media interviews including Car21.

▲ Li Bin (left), Shen Fei (right)

After the new Onvo L60 launch, besides the NIO ES8 5-seater version, NIO has centrally released all new models in the first half of the year. When answering Car21's questions, Li Bin stated that NIO is not worried that the lack of new car launches in the second half will affect orders; instead, they can focus on selling cars and serving users sincerely.

Below is the interview transcript, with some editing by Car21 to maintain the original meaning.

1. NIO Company basically finished launching new models in the first half of this year, but competitors still have many new models ready to launch. Will this affect the competitiveness of NIO's already released models?

Li Bin: I think the pressure is manageable because every one of our cars has strong competitiveness. For example, the Onvo L60 was released in 2024, and today it still has very strong competitiveness. We have confidence in our technological leadership. I believe the recent cars we released will have very strong competitiveness over a long period.

For example, the ET7 we released in 2022, our intelligent driving capability is still continuously improving today, still very competitive. Its hardware capabilities have not been fully exploited yet. In terms of technology layout, we have always been relatively forward-looking, and we are very confident in the market competitiveness of upcoming products.

We are not worried that orders will drop if there are no new cars in the second half. For us, it means we can focus on selling cars and serving users sincerely. Firefly is a good example. Now the waiting cycle for Firefly orders has become longer again. In the more than a year since Firefly's launch, there were only some minor iterations, not particularly major ones. But now ordering a Firefly requires waiting a month for the car.

2. Where is the biggest difficulty in achieving automotive lightweighting? Is it the trade-offs on configurations by enterprises, or the accumulation in R&D or route selection? What is the biggest difficulty?

Li Bin: Actually, the significance of lightweighting is consensus in the automotive engineering field. Lightweighting is a manifestation of comprehensive automotive R&D capability because it can truly bring benefits to users, and it also includes societal benefits. It is beneficial for vehicle handling, vehicle safety, structural durability, and long-term lifespan of the vehicle. This is one of the reasons why Onvo and NIO have insisted on lightweighting, because it has user value and can bring tangible benefits to users.

Doing lightweighting well is not easy. First, you need to make trade-offs because the cost boundary is limited. If you pursue particularly long range, you must use particularly large LFP batteries. We have been cautious in our battery selection, which requires courage. This is not cutting corners; this is making trade-offs because costs are fixed.

The second harder thing I think is technical, the smart fuse issue. It is not as simple as replacing traditional fuses with smart fuses. The entire vehicle high-voltage architecture, low-voltage architecture, and other aspects must support this. It is a systematic engineering project, so there is a high technical content behind it.

There is also our integrated design, creating better space and bringing better lightweighting. This requires a lot of R&D investment and also high technical content.

Including our full-domain 900V technology, which is definitely beneficial for lightweighting. The technical barrier is very high, it requires underlying R&D capability.

The third is also part of technology, we call it engineering capability. For example, the white body lightweighting coefficient of the new Onvo L60 reached 2.22, which is more of an engineering capability. It needs to be achieved while ensuring safety structure and balance. Sometimes overuse of materials yields no safety gain. Just like some houses look thick but do not necessarily mean the structure is solid. This engineering capability is very important.

Finally, cost is also important. You need to bear the cost increase brought by lightweighting technology. Including NIO and Onvo, we have long-range batteries. Our 85 kWh version has 740 km range. If we don't want to add too much weight for our long-range version, we must use ternary lithium batteries. Ternary lithium batteries have high energy density. Of course, with the same battery capacity, the weight is lighter. This is a significant amount of money. Everyone knows an 85 kWh ternary lithium battery reduces weight by over 100 kg compared to an 85 kWh LFP battery.

3. NIO participated in formulating the battery swapping standard in Singapore. Does this mean NIO's battery swapping model has moved from enterprise standards to national standards? How is NIO's battery swapping ecosystem going global?

Li Bin: We already have more than 60 battery swapping stations in Europe, mainly in 5 Nordic countries. There are more than 60 stations in Germany and several Nordic countries, including more than 20 stations in Norway. Regarding the Singapore market, Firefly is already on sale. We, along with European countries and Singapore, have been having very active exchanges with relevant authorities regarding battery swapping station standards.

When Shen Fei was still responsible for NIO Energy, we very early started promoting battery swapping standards with relevant national departments. We participated in formulating many standards, working hard to promote battery swapping standardization. This is because battery swapping can indeed solve many problems of current electric vehicles that can only charge but cannot swap, and can solve many problems like different lifespans for vehicle and battery.

4. When Onvo L60 first launched, it was mainly benchmarking against fuel competitors. What was the overall product thinking strategy? Currently, how is the appeal of L60 to users?

Shen Fei: Actually, looking at Onvo's overall brand user repurchase and repeat purchase data, our user group comes from relatively premium brands. BBA and traditional luxury brands account for about 35%, joint venture brand owners also account for 30%, 10% come from new energy competitor users, and NIO Community repurchase/repeat purchase is also nearly 10%. There are quite a few from the traditional fuel car camp.

Actually, from a user perspective, this math is easy to calculate. Moving from fuel cars, trading-in old cars used to fetch some money. But our space, intelligent driving upgrades, or overall experience are class-defying.

The key is the monthly usage cost. Originally you spent fuel money, but here if you choose the battery rental plan, even adding battery rent and electricity fees, it still saves a thousand or so compared to driving fuel cars. So there is no reason not to convert.

I felt running on the frontline that everyone's consumption habits are to drive their current car well if they have one. The motivation to understand other new cars is not that strong. They won't visit the store like people wanting to change cars.

But people still have channels to communicate, including like the Cave Intelligent Driving video this time. I think it will touch potential consumers to understand, maybe more opportunities will come later.

Li Bin: The latest market data shows fuel cars declined by more than 40%. The overall market is very challenging, but relatively speaking, pure electricity is still growing. What does this reflect? As Shen Fei just mentioned our user source, BBA, joint venture fuel proportion, NIO system user repurchase proportion, added up about 85%. That means new purchases are quite less. The whole market has entered a stock era. Many families have more than one car, truly new purchases have become fewer, most are trade-ins.

So for now fuel car users, do they still trade-in for fuel cars? I think with today's new energy infrastructure and electric vehicle product competitiveness, they will most likely switch to new energy vehicles. New energy vehicles originally might not have been that developed infrastructure, because past pure electric vehicle technology experience advantages were not fully reflected. Now from the user perspective, since switching to new energy vehicles, why not switch to a pure electric car? Why not switch to a smart electric pure car?

From the user perspective, they actually find it easy to make choices. Unlike a few years ago when they were so conflicted. A few years ago because infrastructure was not developed, charging and swapping conditions were not that good, at that time choosing extended range or plug-in hybrid were reasonable. Today I think users start choosing pure electric, choosing smart electric vehicles, I think this is a natural consequence.

This is why everyone sees although the total auto market volume January to May declined year-on-year by about 20%, pure electricity overall is growing. Especially May, fuel dropped 40%, but pure electricity is still growing. It deeply reflects the auto market has entered a stock era. Repurchase, repeat purchase, trade-in have become the mainstream. In this situation, intelligent electric vehicle pure electricity technology route, I believe will definitely get more user choices.

We also see China Passenger Car Association data, June 1-7 new energy penetration rate reached 66.9%. I previously thought it would reach 70% by year-end, now looking it might hit 70% in June, third quarter will definitely touch 70%. Indeed the speed is much faster than we imagined.

5. What is the intelligent driving level of Onvo L60 compared to Tesla FSD approximately?

Li Bin: I haven't experienced Tesla FSD latest version yet, if officially released I will go experience it and learn from them.

Of course Tesla's intelligent driving, including its models and compute power many aspects are definitely very advanced, there is much worth learning. But our NIO from self-developed chips to sensors, to whole world model + reinforcement learning route, I believe everyone has seen our capability. Through ultra-narrow cave crossing let everyone see we have such capability.

Of course subsequent many work needs to be done, like this year we will also increase investment in compute power, do our data training, continuously improve our entire intelligent driving experience ceiling. We are still very confident in subsequent continuous progress.

Of course intelligent driving now indeed fully reflects everyone's comprehensive technical ability. This chasing situation is also good. Hope everyone go experience more, also experience our new Onvo L60 intelligent driving, including NIO intelligent driving. I am still very confident its experience is very good.

6. Onvo launched three new cars this first half of year, all used flagship intelligent three major components. What is the consideration behind such dense updates? Including these technologies in current latest industry competition state what moats will it build for Onvo?

Li Bin: If everyone looks at our release speed, whether Coconut, originally no LiDAR, or now Coconut+, and NIO second generation platform cars, our several intelligent driving baselines, basically can do almost in within plus or minus few weeks time window do simultaneous release.

Actually this is very not easy, because inside here from time span, from our entire hardware difference still have challenges. I think inside here reason is through full-stack self-research internally unify what can be unified together. This point is very important.

Because when we plan everyone can also see, from ET7 start to Onvo L60, in vision up sensor layout is relatively forward-looking. 7 8 million pixel cameras + 7 surrounding cameras, we in this aspect planning is relatively early. Including sensors all considered long-term standardization.

Of course Onvo and NIO at beginning baselines there are some differences. Now Onvo added LiDAR too. So if everyone looks we in this planning aspect still push relatively deep.

Whole technical baseline can reuse represents data can reuse, represents tool chain can reuse, model deployment and variants relatively then easier to manage. So we from second generation products start whole intelligent driving underlying hardware self-research benefits come out. At the same time memory bandwidth very very important. Many times everyone underestimate this thing. Also our ISP multimodal signal processing capability, in extremely dark, also extremely strong light many cases its clarity and resolution, image restoration capability are very very strong.

Comprehensive overall, reflects we in intelligent driving aspect one in hardware aspect long-term thinking, in data closed-loop long-term thinking. So now second generation cars, swarm intelligence capability bring data closed-loop capability. Similarly these capability bring benefits, like Coconut etc can all get help. This is engineering system and architecture thinking.

7. How is new Onvo L60 order situation, this year for whole Onvo monthly sales level approximately what expectation, and adding specs price reduction will have certain impact to new Onvo L60 can provide gross margin?

Li Bin: Current market trend, our attitude is still relatively cautious. Very few say NIO each brand respective need to reach how much sales. But still hope NIO enter three brand development stage after, can maintain 40% to 50% growth. We this year January to May definitely higher than this number, reached 68%, growth is still good.

Second half starting we more energy will be used on selling cars, serving users above. Onvo these several cars market competitiveness are all very strong. I believe can reach our own internal preset goals.

As for gross margin aspect, indeed now supply chain price rise rise too much. We Onvo L60 gross margin still has, but quite miserable. So this year gross margin and entire profit growth, mainly look at total amount.

8. Will Onvo optimize leasing plan later, reduce user leasing rate? Currently battery leasing overall penetration rate situation how?

Li Bin: We battery rental plan penetration rate very high, have over 90%. As for industry battery swapping penetration rate, we cars sell well, penetration rate high, including competitors, like CATL also have battery swapping plan, participating people more, market penetration rate naturally high.

We with many competitors in battery swapping aspect have strategic cooperation. But for them whether do battery swapping is relatively long time make decision, make product preparation, business preparation. Our battery swapping ecosystem always is open.

9. Currently automotive grade memory price rise quite fiercely. This round price rise to Onvo model cost gross margin actual impact? NIO and CXMT already in progress related cooperation, current progress how? Later can imagine space how big?

Li Bin: This round price rise impact still very big. Take Onvo for example, one car cost rose over 10,000 yuan. If calculate to final selling price also need calculate taxes etc increase. To selling price impact about 15,000. At the same time like battery raw material lithium price rise also rise many. So this year indeed cost pressure very very big.

CXMT factory close to us very near, just few hundred meters, maybe one kilometer. All in Economic and Technological Development Zone North District. We in cooperation LPDDR5X on-vehicle verification progress all quite smooth.

10. Can detail interpret Onvo user source?

Li Bin: Just Shen Fei also spoke a bit. Now come from BBA, also traditional luxury brands user roughly account our users 35%. Joint venture fuel car users account 30%. Also previous new energy car repurchase, especially early buy pure electric car repurchase. Also extended car trade-in, about 10%. Others are from other sources, also include some new purchases and other users.

First quarter Onvo average selling price is 240,000 yuan, compared to some traditional luxury brands even higher some. So Onvo indeed is a family-oriented high-quality brand.

Everyone look new Onvo L60 main selling version Max+ version starting price starts 202,800 yuan. Order situation over 90% are our Max+ and Ultra+. Over 90% selected our Coconut+, Jingwei NX9031 and LiDAR versions. Onvo as 200,000-300,000 yuan range product layout, brand positioning is relatively fit our target users and consumption trends.

11. From first half year data, fast charging and swapping products both still can maintain growth. NIO for later whole refueling direction above how to view?

Li Bin: We very happy see more and more auto companies in charging swapping infrastructure aspect investment. Fast charging very good. To entire industry brought very good promotion. More people focus on infrastructure aspect investment. Not just simple rely on public charging piles.

NIO this aspect always done most determined. Actually NIO in charging pile construction aspect also very active. We always is chargeable, swappable, upgradable. Of course our construction thinking also have difference from others. We now already have 86 Recharging Scenic Routes. Build charging piles just build in places others unwilling to build. Earliest Inner Mongolia Highway, Jilin Highway charging piles, are we earliest build. Our departure point very simple. We users go where, if there no infrastructure, at least need guarantee.

We earliest also had mobile charging vehicles. Of course now dispatch rate lower and lower. Mainly used for rescue. Like Xinjiang, Tibet some very remote places still need have such an emergency measure.

I also want emphasize, battery swapping and charging are not opposed. This point very important. We never put charging and battery swapping opposed.

We internal very early have such a requirement. Just users regardless at home, or at unit, as long can install charging pile, we definitely help him install charging pile. So our user charging pile installation ratio in industry inside definitely number one or two. Because we have own national energy service team, push more efficient.

Behind thinking also very simple. Because this experience is best. You home inside want can install charging pile. Night charge a bit, or day go unit charge a bit, is best experience.

But, our battery swapping can do whole journey no need get off car. Experience still need better. Including battery swapping stations also some other dimension values.

First is can thoroughly solve car battery different lifespan problem. Take car and battery decoupling. This for users benefit and society benefit long term is have good benefit. Buy a car not just look short term experience. Need see 8 years, 10 years, even need see 15 years. Not say reach this time car must eliminate. So take car battery different lifespan, through battery swapping system solve off. I think is very important.

We in battery swapping stations will intelligently target every piece battery to give best charging strategy. This for battery lifespan is very important. So we through operation extend lifespan, basically take every piece battery lifespan, through operation extend lifespan can at least increase 1.5 years. These are very big some advantages.

Second is energy attribute. Battery swapping station itself is a natural energy storage facility. We 3,900+ battery swapping stations, equivalent 7 GWh energy storage. In China more and more electricity are new energy power generation large background, its value will gradually reflect. We already have many battery swapping stations participated grid response. Every day do energy storage things. These as energy infrastructure efficiency is very high.

So overall, super charge, fast charging and battery swapping not are not opposed. But battery swapping indeed can solve many fast charging can't solve problems. Everyone now see fast is shallow fast. Fast charge this thing indeed reach certain speed and time later, marginal benefit just not that big.

And just like I said, sometimes slow a bit also no relation. Home charge slow just slow bit, or unit building downstairs in passing charge. Reach certain rate later marginal benefit just become lower. More important is battery swapping to car battery different lifespan solution significance. To battery lifespan, safety significance. As distributed energy storage facility new power system part benefit. This thing all hard to use charging to solve.

12. Industry also have other manufacturers prepare to launch second brand or new series. In internal review view, Onvo in 2+ years time, have what experience is especially worth share externally?

Li Bin: We think still underestimated building a brand difficulty. Objectively speak, actually build a new brand not easy. NIO brand first time external release is 2016, to now already 10 years. And we that year market and overall attention very high. Everyone easier put us as one of new force representatives. This is have timing, location, and harmony factors.

Onvo as a new brand, we originally also think name soon can build up. But according to now we survey data, maybe still many people fundamentally don't know Onvo this brand. Now Onvo brand name awareness just equivalent 6 years ago NIO. Maybe still earlier. Actually many people don't clear. Today's market environment, a new brand is very hard to gain attention. Build new brand still quite hard work. Difficulty than we imagine still need bigger.

But to experience to Onvo from beginning brand concept construction on, we to serve who, actually in what positioning is very clear. Just make family life more beautiful. Onvo is a service family high-quality brand. Positioning, definition, concept all very clear. Also Onvo quality and safety, vibrant community etc these build our brand pillars. These all very clear. Users also will have response. These are we do still not bad places.

But market challenge indeed very big. Today you how let brand can be remembered. Not just me product configuration how or product performance how. More is I can can引起 everyone resonance. Everyone look we L90 also, L80 also, new L60 also. Launch meetings all spend very much time pass some user scenarios and users real stories to reflect our this brand underlying thinking, spiritual level thinking. We also hope and our target users cause this resonance.

13. Onvo recent few months sales situation seem not reached expected height?

Shen Fei: Regarding sales expectation, I and internal colleagues often share. We ourselves need firm confidence. Don't belittle oneself. Because Onvo is 2-year brand. Just Bin-ge also spoke name awareness problem.

Onvo current sales, compared to NIO 2 years more. Onvo overall sales climb still very fast. One year done NIO 4-year volume. But I also with our team partners speak. We ourselves so think because we need face squarely ourselves still have many problems need solve. Constantly go improve etc.

Of course actually external won't look so. For single user, I just buy a car, just select a car fit oneself. For whole industry, including sitting media teachers. Everyone will put Onvo and NIO put together look. So I hope whole team in maintain confidence, maintain to self have correct cognition when able constantly improve.

Li Bin: I also want supplement. Actually L90 after product launch, in pure electric large 3-row SUV market interval its sales is number one. Actually Onvo L60 after launch same level also is top 3. So I think achievement thing still look how you look. We now still need face squarely brand construction, including sales system capability construction. It have a process. We actually now just use this mindset look this thing.

14. Onvo L60 resale value very good. Internal have research over specific reason what?

Shen Fei: Onvo L60 product power is fundamental reason. Users to this car every aspect still very satisfied.

Second is we whole pricing policy every aspect relatively stable. Including this time new L60 pricing also in very hard balance this new car, second hand car etc aspects factors. This is a multi-facet effort result.

In addition, also include our direct sales model, battery swapping capability every aspect. Resale value is comprehensive thing. Everyone pay attention resale value right. Resale value reflects brand comprehensive competitiveness.

15. To intelligent driving team invested how big compute power and manpower? Later planning what?

Li Bin: We actually when talk about hardware competitiveness and our model competitiveness when, everyone don't forget compute power. Why DeepSeek last year beginning everyone all to it idolize. Core is it need training resources is far less than US peers.

We last year whole intelligent driving training compute power indeed compared to domestic do good peers only have theirs one fifth, even one tenth. If with most top compare maybe even less. And Tesla even can't compare. This year indeed increased investment. We about increase several times investment. We see effect still very good.

This year second half we also will have bigger one compute power investment. Overall on compute power operation on we still relatively stable.

16. In NIO layout process, three brands between how to define market?

Li Bin: Actually regardless NIO, Onvo or Firefly, we in respective sit target market still keep a high-end positioning.

Actually Firefly in small car market still also high-end positioning. And same level small cars compare we price about also high 50% roughly. Domestic many pure electric small cars about 70,000-80,000 yuan. Our main selling price is 120,000+ yuan. Of course we product and service is support can afford this price.

Onvo is face to family market. But we also still keep a high-end positioning. Like front Onvo first quarter average selling price is 240,000 yuan. Everyone know most mainstream family use car brand actually can't reach this average price. Our positioning also have enough technology and product to support. New Onvo L60 also is mid-size SUV tech flagship. Emphasize tech for home concept. Safety quality foundation.

We think for family use car aspect these aspect users very care. Of course some configurations can do some trade-offs. Like some luxury configurations are optional. But safety quality we won't trade-off. Technology architecture we won't do this trade-off. So this kept brand foundation.

NIO indeed is face to high-end market. User group more some. For example some full-scenario tech experience. Like ES9 such executive flagship. Even like ET5 etc also have respective unique emotional experience. Also our Skyline etc. All are very characteristic tech atmosphere. Let users have better emotional experience feelings.

So in do these three brands when common thing what? Keep high quality. Keep in respective segment market's high-end positioning. Keep technology leadership. In this basis below again around users needs go solve problem. We won't blindly simple stack configurations do this thing. Still look in which points and target user group is able have emotional resonance. In functional experience will go sort. Which to users most important, we will go sort. Different target market, its priority is not quite same.

17. Recently many brands released their own intelligent driving chips. NIO intelligent driving chip and OEM and chip factory competition trend what? NIO in chip aspect what advantages?

Li Bin: If from do a intelligent driving chip angle talk to. Actually have many do chip methods. Like let others help you define design. This isn't what hard matter. Industry many people all do.

But important is this chip non that chip. Like one car you find engineering design company do, or through own full-stack self-research. This involves enterprise self comprehensive engineering capability. Many core components need self-research. Investment bigger. Difficulty also bigger.

NIO Jingwei NX9031 team have 600+ people. Have from front-end to back-end complete design capability. Need build this capability is still very not easy. And we simple define well parameters let others do way difference still very very big.

Including intelligent driving chips between also can't simple compare. Need from three dimensions or four dimensions go assess its performance. Inference compute power is one aspect. Second is memory bandwidth. This for support model size and including model run speed very important. We chip memory bandwidth compared to industry basically theirs 2 times.

Third is multimodal signal processing capability. This is a need particularly detailed do work. We in many occasions demonstrated. Cave crossing why can have so good performance, also have relation with this. Intelligent driving foundation is vision. Can't just look light good time. Many scene light not good. This tests you really if can have very good process.

Also chip redundancy backup. Need be able do millisecond-level hot switch. Two chips between interconnection capability is very strong. Can do millisecond hot switch. This for future L4, L3 level intelligent driving very important.

In May 2026, China's commercial vehicle market submitted a report card of "moderate recovery".

According to data from the China Association of Automobile Manufacturers, commercial vehicle production and sales for the month totaled 375,000 and 376,000 units, representing year-on-year growth of 11.8% and 12.5% respectively. Cumulative from January to May, production and sales totaled 1.886 million and 1.888 million units, representing year-on-year growth of 8% and 7.7% respectively. Overall, the industry is recovering, but the pace is relatively stable, lacking explosive force.

However, against the backdrop of limited overall industry growth momentum, SAIC Commercial Vehicle submitted a report card far exceeding the industry average. Latest data from CAAM shows that Maxus Light Vans topped the brand's monthly sales chart with a monthly sales volume of 11,865 units. Cumulative sales from January to May exceeded 47,000 units, with monthly and cumulative market shares both reaching 26.8%, sweeping the "double crown" for monthly and cumulative sales. SAIC Commercial Vehicle not only achieved a crushing lead in the light van segment but also submitted a report card showing full-line strong performance across all categories: 27,509 units sold overall in May, a 41% year-on-year increase, with the growth rate reaching 3.3 times the industry average, leading by a significant margin.

Establishing absolute dominance in the light van segment, this enterprise also achieved leapfrog leadership in light trucks and the new energy sector—light trucks grew by 41% against the trend, 5.5 times the industry average; overall new energy penetration rate reached a high of 35%, continuing to lead the industry's green transformation.

So, how did SAIC Commercial Vehicle achieve "acceleration" amidst the industry's "headwinds"?

Light Vans Top the List: The Logic Behind the "Triple Crown"

The current light van market is undergoing a profound restructuring, with a trend of concentration at the top becoming increasingly intense. According to CAAM data, the top three brands in the May 2026 light van market had a combined market share of 76.9%. The "Matthew Effect" where "the strong become stronger" is becoming increasingly clear in the segment.

In this round of industry reshuffling, SAIC Maxus is the standout leader. In May this year, SAIC Maxus light vans achieved monthly sales of 11,865 units, topping the brand sales chart; cumulative sales from January to May exceeded 47,000 units, with monthly and cumulative market shares stable at 26.8%. This is equivalent to one out of every four light vans sold coming from this top brand.

Looking at the entire SAIC Commercial Vehicle light van segment, its leading advantage is more comprehensive: in May, monthly sales, export volume, and domestic insurance volume market shares reached 28.5%, 29.4%, and 18.2% respectively, ranking first in the industry on all three indicators; cumulatively from January to May, sales and export market shares both exceeded 30%, and the domestic insurance market share also firmly topped the list at 19.3%, securing the legitimate "Triple Crown".

More convincing than scale leadership is the growth rate: Maxus light van sales grew by 56% year-on-year in the month, exactly twice the industry's average growth of 28%, making it the fastest-growing among all top brands.

Behind this eye-catching achievement lies the strong support of the Danan Series, a phenomenon-level blockbuster. In May, the Danan Series achieved monthly sales of 5,934 units, surging 197% year-on-year and setting a new historical record.

Among them, the Danan Super Extended Range, positioned as the "industry's first super extended-range light van", performed exceptionally well, precisely hitting the core pain points of urban distribution logistics users: equipped with CATL's 50 kWh Tianxing battery, CLTC pure electric range 312 km, full fuel and electricity combined range up to 1260 km; the matching Xingpai efficient mini extender has a volume half that of traditional products, weighs less than 70 kg, 1 liter of fuel can generate 3.3 kWh, translating to a low energy consumption of 2.65L per 100km. Daily city distribution can operate at low cost in pure electric mode, while long-distance transport relies on the extended range mode to completely alleviate range anxiety, perfectly balancing the usage cost of electric vehicles with the refueling convenience of gasoline vehicles.

From market share leadership to growth rate leading, from the breakout of single products to the accumulation of brand momentum, SAIC Maxus has established comprehensive competitive advantages in the light van segment. With the trend of industry concentration continuing to deepen, backed by product strength and technical reserves, its competitive barrier as the "China's Top Light Van Brand" continues to be solidified.

Light Truck Breakout: The "Dark Horse" in a Downward Industry

If the light van market is still on the channel of "moderate recovery", then the light truck segment is still "plodding along under burden". According to CAAM data, domestic light truck cumulative sales from January to May this year reached 862,000 units, a slight decrease of 0.62% year-on-year, with the industry overall deeply entrenched in a stalemate of stock competition. Although electrification transformation is already a consensus across the industry, most players are still stuck in the transitional stage of "ICE-to-EV conversion".

But in such a "headwind" environment, SAIC Maxus Yuejin light trucks broke out against the trend like a "dark horse". In May this year, Yuejin light trucks achieved monthly sales of 4,287 units, a significant 41% year-on-year increase, with growth reaching 5.5 times the industry average for light trucks that month. Against the background of overall cumulative decline in the industry, such high growth is particularly striking.

What more accurately reflects the quality of growth is the power structure behind it. The proportion of new energy vehicle sales for Yuejin that month was as high as 67%, with new energy sales nearly doubling year-on-year, an increase of 99%. This means Yuejin's growth was not propped up by traditional fuel vehicles "forcing it", but was "high-quality growth" driven by electrification transformation.

This breakout against the trend was by no means accidental; the core confidence comes from Yuejin's persistent "native electrification" route—stepping out of the industry's common "ICE-to-EV conversion" transitional model, from product definition to technical architecture, built entirely around native electrification.

In March this year, Yuejin globally launched the "Tianyuan Architecture". As a new energy smart light truck architecture from SAIC Commercial Vehicle for the global market, it is centered on an electric drive rear axle, shares the same lineage as Maxus MIVA electronic architecture, compatible with charging, battery swapping, extended range, and multiple refueling modes, while deeply integrating ADAS and smart cockpit capabilities.

It is precisely this "no compromise" technical route choice that allowed Yuejin to establish differentiated competitive advantages in the new energy light truck segment. While the industry was still debating the path of "ICE-to-EV conversion", Yuejin has already handed in a market answer sheet for native electrification with a 67% new energy penetration rate and nearly doubled growth speed.

More Than Just Light Vans and Light Trucks

Light vans topping the list, light trucks breaking out, but SAIC Commercial Vehicle's "report card" extends far beyond this.

In May this year, SAIC Commercial Vehicle's overall sales reached 27,509 units, a 41% year-on-year increase, this growth rate being 3.3 times the 12.5% growth rate of the commercial vehicle industry average for the same period. Among them, new energy and overseas markets performed exceptionally well: new energy vehicle monthly sales reached 11,476 units, surging 143% year-on-year; overseas market sales reached 12,392 units, increasing 56% year-on-year, with both sectors setting new monthly highs. Behind this "full-line leading" market performance is the coordinated effort of the two growth engines of new energy and globalization.

First, look at new energy. From January to May this year, the cumulative penetration rate of domestic new energy commercial vehicles was 28.2%, while the overall new energy penetration rate for the five major brands under SAIC Commercial Vehicle (Maxus, Yuejin, Iveco, Hongyan, Sunwin) has reached 35%, nearly 7 percentage points higher than the industry average. The electrification progress of each brand has its own focus: Sunwin buses have already completed 100% new energy transformation early on, the new energy sales proportion of Yuejin light trucks reached 67%, and Maxus brand's monthly new energy penetration rate in the domestic market has broken 50% multiple times.

At the technical level, SAIC Commercial Vehicle has completed the layout of all energy routes including fuel, pure electric, plug-in hybrid, and extended range. Relying on self-developed core technologies such as Hongtu 2.0 Super Commercial Electric Architecture and Xingzhan Pickup Platform as the foundation, combined with the deep binding with CATL for "technical co-research, ecosystem co-building, global co-progression", they jointly built a new energy product matrix with high safety, long range, and strong adaptability. This combination of all energy route coverage, core technology self-research, and deep synergy with top-tier supply chains has formed a competitive barrier that peers are difficult to replicate in the short term.

Next, look at globalization. In May, SAIC Commercial Vehicle's overseas sales reached 12,392 units, a 56% year-on-year increase. In specific markets, Maxus delivered eDeliver 5 to international logistics giant DHL in Singapore, and this vehicle also became the ride of the 100,000,009th user of SAIC Group; in the Australian and Chilean markets, the Maxus T70 had not yet officially launched, but order volume had already broken 800 units.

But more worthy of attention than sales figures is the strategic upgrade of the overseas export model. SAIC Commercial Vehicle has long stepped out of the traditional path of single product export, shifting to a new stage of systematic globalization layout, deep localization operations, and full-scenario business solution output, moving from simply "selling products" to "building ecosystems", using a logic of long-term symbiotic cooperation to replace short-term transactional thinking.

Looking back from the node of May 2026, this full-line leading report card from SAIC Commercial Vehicle proved to the industry what is called "growth against the trend"—light vans won championships on three indicators, light trucks achieved dark horse growth rates, new energy transformation continues to lead, and globalization layout accelerated landing. In these segments, SAIC Commercial Vehicle has no obvious shortcomings.

Against the background of the industry shifting from incremental competition to stock game competition in all aspects, SAIC Commercial Vehicle's performance also confirmed a truth: a true leader is not about riding the wave to rise in favorable conditions, but being able to continuously broaden the lead position with systematic comprehensive advantages during the industry's pressure cycle, setting a reference model for the high-quality development of commercial vehicles in the era of stock competition.

6月17日-21日，2026CMS杭州车展于杭州国际博览中心正式启幕。深蓝汽车携全系6款明星车型登临展台。恰逢2026美加墨世界杯赛事备受全球瞩目，作为葡萄牙国家队全球官方合作伙伴，深蓝汽车将“绿茵精神”注入此次车展现场。

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深蓝S05则是市场表现与口碑双丰收。上市以来月均销量破万，全球累计销量已超20万辆，更斩获德国iF设计大奖、泰国年度汽车大奖等多项国际权威荣誉，是一款实至名归的全球大单品全球爆款车型。该车全系搭载宁德时代电芯与金钟罩电池，安全防护拉满，适配杭州夏季高温多雨的气候环境。620km CLTC超长续航足以满足日常通勤需求，搭配3C超充技术，15分钟即可将电量从30%补充至80%，周末自驾前往杭州周边城市也毫无压力。

主打极致驾控体验的深蓝L06 Max，连续两月销量稳居高位，深受追求驾驶乐趣的年轻用户青睐。车型配备300万级超跑同款磁流变底盘，转向精准、滤震表现优秀，穿行在杭州城区主干道时，带来流畅随心的操控感受。全系标配的金钟罩电池已累计装车70万台，始终保持零自燃记录。

作为深蓝汽车“智能平权+电动平权”使命的集大成者，全新深蓝S07华为乾崑激光版增程车型的推出，实现了“纯电+增程”两大动力形式的激光智能辅助驾驶全覆盖，突破性地将30万级激光智能辅助驾驶带入15万级主流市场，成为该级别首个搭载华为乾崑激光解决方案的SUV。 新车全系标配华为乾崑 ADS 4 Pro 增强版，搭载由 1 个激光雷达、 3 个 4D 毫米波雷达、 11 个高清摄像头及 12 个超声波雷达组成的 27 个传感器融合感知系统，将“主动安全”从技术参数落到日常通勤：复杂环岛精准导航、无保护左转主动礼让、窄道会车智能控速，让高端智能辅助驾驶体验触手可及。配合 CLTC 纯电续航 300km ，至高 1385km的综合续航。

定位旗舰大六座 SUV 的深蓝 S09 ，精准匹配高净值人群的用车需求，兼顾家庭出游与商务接待两大场景。车辆纯电续航 310km ，搭载 5C 超充技术，仅需十分钟就能完成 30%-80% 电量补充，补能效率领先同级。整车全系标配华为乾崑智驾 ADS 4.1 与鸿蒙座舱，实现驾驶辅助、人车交互全维度智能化；行业首创中排可横滑双零重力座椅、一体式智能移动中岛，搭配多变的空间模式，无论是周末全家露营休闲，还是商务出行接送宾客，都能带来舒适、豪华的乘坐体验。

深蓝 G318 无忧穿越版打破硬派车型与城市用车的边界，既能胜任户外穿越，也能适配城市通勤。车辆配备双电机真四驱、两把机械差速锁与全地形驾驶系统，通过性与脱困能力出众，同级独有的空气悬架、 CDC 减震与主动魔毯系统，又能让车辆在城市道路行驶时保持平稳舒适。

数据显示，今年 5 月，深蓝 S05 登顶纯电动紧凑型 SUV 销量榜首，实现月度销量 “ 三连冠 ”， 深蓝 L06更是 斩获 13 万 -20 万新能源中型车月度销量冠军。截至目前，深蓝汽车全球累计交付突破 80 万辆，稳居央企新能源销量第一。

值得一提的是，5月，深蓝汽车正式成为葡萄牙国家队全球官方合作伙伴，借世界杯顶级体育IP释放品牌势能。以“年轻、科技、运动”为标签，深蓝加速从产品出海向品牌出海跨越，让全球市场看见中国新能源的技术自信与主场姿态。

本届杭州车展，深蓝汽车以全矩阵产品阵容叠加专属购车福利，为杭州消费者带来实实在在的购车好礼。

In June 2026, CPCA released sales data for the first 5 months: domestic fuel passenger car cumulative sales reached 3.87 million units, accounting for 52% of total passenger car sales; if we rewind to the end of last year, new energy penetration rate once broke through 55%, and public opinion loudly announced "fuel cars are entering the countdown to life".

Wasn't it agreed that fuel cars are like Nokia of the mobile phone era? Why haven't they exited yet, and instead stand even more steadily? Behind this number hides a truth that has been severely underestimated: fuel cars will not be replaced in the short term, and they will not easily "die".

Against the backdrop of rapid advancement of the new energy wave, fuel cars are also quietly completing their own evolution. In this set of "evolutionary theory", "intelligent parity + all-around product strength" can be described as the combination punches fought by fuel cars to the market. Under such counterattack offensive, consumer attention has been re-captured.

This is neither a market's spontaneous glimmer of hope nor policy short-term dividends, but a fuel car market value reconstruction driven by user rational voting and car enterprises active transformation.

#Fuel Car, Why Is It Still Resilient?#

Fuel cars have seen a phased rebound in share in the recent period, so what is the driving reason behind this phenomenon? Who will choose a fuel car at the current node? Regarding these issues, we need to make clear one point: the rebound of fuel car share cannot be simply attributed to one reason; it is the result of joint action between consumer psychology and car enterprise strategy.

First, we need to clarify what consumers think in their hearts.

In the years when new energy gradually entered the mainstream market, the public opinion field seemed to think that fuel cars and new energy cars stood on opposite sides, incompatible like fire and water, only one could survive, but after such years of actual development, how consumers view these two types of products and how to choose has become more rational.

For example, taking most families' essential need consumers as an example, the three core demands have never changed, which can be summarized as "worry-free, durable, and value retention." Under this demand, if we choose a fuel car product, we will find that its price not only squeezed out more "water" than before, but from a technical perspective, it is more mature and reliable, with low maintenance costs and no range anxiety, and key elements such as value retention rate are actually more stable than electric cars at the same price.

Moreover, among user groups that do not have convenient charging conditions, even if electric cars have subsequent low-cost advantages, they are significantly weakened. For these users, the energy replenishment experience of pure electric cars is not more convenient than refueling, and the advantages of plug-in hybrid cars will also be greatly discounted due to lack of charging conditions. This category of fuel cars, in turn, has become their most realistic choice.

In addition, this is not only the rationalization of consumer psychology, but also a consensus reached by car enterprises in the fuel car category. Another key variable for the fuel car share to "stand firm" is the rapid make-up for intelligent shortcomings.

In the past two years, what fuel cars were criticized for the most was not the Three Major Components, but backward intelligence. When new energy cars have entered the advanced urban smart driving stage, many fuel car car systems still stay at the level of "can connect Bluetooth", but since last year, mainstream independent brands have clearly included fuel cars in the "Smart parity oil and electric" strategic framework. Fuel cars are no longer treated as "second-class citizens" of intelligence.

So, a subtle change occurred. When fuel cars can also provide a good enough intelligent experience, plus their inherent energy replenishment convenience, no range anxiety, winter performance no shrinkage and other advantages, the balance scale began to balance again. Consumers are no longer "non-electric not possible", but return to the pragmatic choice of "who is more suitable for me".

#Fuel Car Intelligence, Who Broke Out First Successfully?#

In the "intelligent evolution" among many fuel cars, Geely's 4th Generation Boyue L is one of the most worth-analyzed samples.

Why say so? Because the 4th Generation Boyue L in January-May 2026, took the sales champion of the whole brand fuel SUV, and simultaneously created the record of consecutive 11 months re-elected as the A-level fuel SUV sales champion. In the current context where new energy sings the main melody, this fuel car can be chosen by many consumers, and there are its own unique market survival secrets.

Like the intelligent demand we analyzed in the previous, Geely's 4th Generation Boyue L is the banner of this round of "fuel car intelligent parity".

Targeting the actual demand that current fuel car users generally pursue "fuel car convenience + electric car intelligence", the 4th Generation Boyue L was the first to deploy advanced smart driving technology to the 120,000 yuan market. This is currently the only fuel SUV within 120,000 yuan equipped with the Qianli Haohan H3 assisted driving scheme.

Open its configuration list and specific data. 128TOPS computing power, 3R11V12U perception system, Highway Elevated NOA, multi-scenario parking, City ICC. This list placed two years ago might still be exclusive to new energy cars at the 200,000-300,000 yuan level, but Boyue L has already made intelligence a standard for the 120,000 yuan level.

In terms of hardware computing power, it has already aligned with those new forces that focus on intelligence. The 4th Generation Boyue L Little Blue Light Edition is equipped with Horizon Journey J6M chip, computing power is as high as 128TOPS. For comparison, many 200,000 yuan level new energy cars still use chips with tens of TOPS. Equipped with 3 mmWave radars, 11 high-perception cameras, 12 ultrasonic radars. The specifications of this perception system have already stood on the same starting line with mainstream advanced smart driving models.

As for functions and experience, Boyue L achieved HNOA Highway Elevated Pilot Assisted Driving, covering 380,000 km of highways and 30,000 km of elevated roads nationwide, active on/off ramps, active speed-reducing lane changes, active avoidance of trucks, active road interconnectivity; users can even issue voice commands "Change lane to left" or toggle the turn signal stalk, letting the vehicle automatically complete lane changes; City ICC supports traffic light recognition, obstacle autonomous detour, congestion car-following optimization. Parking scenarios cover over 300 types, including leave-vehicle parking, remote parking, fingertip parking all available.

The most important point is that user data verified its "truly easy to use" actual characteristics.

As of May 2026, the Qianli Haohan H3 scheme cumulative assisted driving total mileage 72.72 million km, Highway NOA mileage 46.51 million km, single car longest assisted driving mileage over 50,000 km, assisted driving opening rate as high as 75%. This means three quarters of users use it at high frequency in daily commute; Parking function cumulative use 3.69 million times, single time fastest parking 16 seconds; AEB+AES has triggered nearly 420,000 times, active risk avoidance guarded tens of thousands of families.

These data are enough to prove one thing: when fuel cars are equipped with a strong enough intelligent brain, users not only "willing to use" but also "can't leave".

Intelligence is no longer the exclusive label of new energy cars, but the basic literacy of automobiles as travel tools. Boyue L was the first to respond to intelligent parity in the fuel car camp. You should know that the current and future automobile market, intelligence is no longer an elective question, but a mandatory question. Regarding this, Boyue L has handed in a high-score answer sheet.

#Behind Sales Champion, Every Generation Boyue is "Cross-level Targeting"#

If intelligent make-up was the "last kick" for Boyue L to become the 2026 sales champion, then the fundamental reason it could cross the ten-year cycle and become the choice of 2.4 million users is a product definition ability carved into genes: Every generation Boyue, before consumers realized needs, put configurations in place, put experiences over-class.

Reviewing Boyue family's iteration history, it is a "demand prediction textbook" of the Chinese SUV market.

First Generation Boyue (2016): Pioneer of Intelligent Interconnection. When joint venture brands were still defining car systems with "Radio + Bluetooth", Boyue was the first to launch intelligent voice interaction, CarPlay, 4G communication, OTA upgrade. "Hello, Boyue" became the car usage memory of a generation. It cultivated the Chinese consumer mindset that "cars can be as intelligent as mobile phones".

Second Generation Boyue (2019): Popularizer of Intelligent Safety. When the industry was still treating AEB, Lane Keeping as high-config optional, Boyue deployed these functions to mainstream price levels and won C-NCAP Five Stars. It let ordinary families first buy "active risk avoidance" sense of security with 100,000 yuan budget.

Third Generation Boyue L (2022): Leader of Intelligent Architecture. Based on CMA Global Luxury Architecture, was the first to carry NOA Highway Pilot Assist, GEEA2.0 Electronic Electrical Architecture, Onboard 5G Communication. Brought advanced smart driving to the 150,000 yuan market.

Fourth Generation Boyue L (2025): Pioneer of Intelligent AI. At the 100,000 yuan price level, standard equipment for all series Flyme Auto Smart Cockpit, Little Blue Light Edition equipped with 128TOPS computing power smart driving chip and Highway NOA. Pulled down the intelligent experience that only 300,000 yuan level models had to 92,900 yuan start.

Observing the iteration nodes of every generation Boyue, we will find a clear pattern: It was never a "Follower". When the market was still debating whether a certain configuration was a "Gimmick or Essential Need", Boyue had already made it a standard; When competitors started to follow up, Boyue had already completed the next leap. This rhythm of "leading half step" originates from Geely's extreme sensitivity to user potential needs.

So, when "All-around" meets "Over-class", Sales Champion is just a natural result.

Intelligent make-up and forward-looking product definition eventually converge into a concise and powerful value formula: At the 100,000 yuan price level, provide 200,000 yuan level intelligent experience + 300,000 yuan level comfort configuration + no-shortboard fuel car basic skills.

In terms of space, 2785mm wheelbase, 84.27% usage rate, 115mm rear knee space, plus 10-layer marshmallow seats, Queen's co-pilot seat, double-layer soundproof glass, let the riding experience align with higher level products;

In terms of cockpit, Flyme Auto, 15.4-inch 2.5K screen, 25.6-inch AR-HUD, 16 speakers Flyme Sound, this configuration is at least 200,000 yuan level on joint venture brands;

In terms of driving control, CMA architecture, 79 km/h Moose, 35.8-meter braking, 2.0TD engine (160kW/325N·m), mechanical quality does not lose to any same level competitors;

In terms of safety, 32,000N·m/deg body torsional rigidity, 1500MPa hot-formed boron steel door ring, 8 major passive + 21 major active safety, continue Geely's consistent safety redundancy tradition.

Pack these into the 92,900-119,900 yuan limited-time price, consumers get not "Price-performance ratio", but "Value ratio". At the same price level, there is no second car that can simultaneously give the all-around combination of Highway NOA + Flagship Cockpit + Luxury Space + Top Safety. This is the fundamental reason why the 4th Generation Boyue L could win the championship counter-attack amidst new energy blockade.

More importantly, Boyue is not only the fastest to break through 500,000 and 1 million in the Chinese SUV market, but also the first Chinese SUV to achieve comprehensive export of products, technology, and management.

Currently, Boyue has been sold to over 60 countries and regions. In Costa Rica, Moldova, etc., it ranks first in Chinese brand niche market. In Belarus, Malaysia, it realized local production, outputting management talent and manufacturing systems. This means Boyue's success is not an accident of a single market, but a centralized verification of Geely's global R&D, supply chain, quality control systems.

When a fuel car can win the sales champion in the most fiercely competitive Chinese market simultaneously, and establish reputation in multiple overseas markets, this means Boyue's product strength has already crossed the consumer preference of a single market, having the strength to participate in the global mainstream SUV competition. It also proves that the vitality of fuel cars is far from dry up. As long as it continues to evolve like Geely Boyue, it still has the qualification to compete on stage with any global opponent.

#How to Figure Out Fuel Car's Future?#

Combining the above content we can see, the fuel car camp represented by Boyue L has already started reclaiming the territory. And from the fuel car product power that is getting stronger and more complete, the fuel car's endgame is not "being replaced", but "running neck and neck" with other energy paths.

For the follow-up, we can judge this way: In the next five to ten years, fuel cars and new energy cars will enter a "Dynamic Balance" state. Fuel car share may decline slowly, but the decline curve will become flatter. Why say so?

First, is the fuel car's huge existing stock base. Currently, there are about 200 million fuel cars in the country. This aspect shows consumer recognition of fuel car products, at the same time also reflects indirectly that the fuel car market still has a replacement cycle of about 10 years. So in data, it supports the view that fuel cars will not exit in the short term.

Second, currently domestic new energy infrastructure is still gradient coverage. Charging network in 3rd and 4th tier cities and rural areas still needs more than 5 years to improve. These areas fuel cars are still the most realistic choice; At the same time, considering that a large number of consumers still have rapid energy replenishment and long-distance mobility needs, selecting cars based on needs is naturally the main logic for subsequent markets.

Finally, fuel cars themselves are also continuously upgrading. Especially the previous intelligent shortcomings. When fuel cars can also provide good enough smart driving and cockpit experience, the experience gap between fuel cars and new energy cars has narrowed, and the market balance scale also began to swing back.

At this time, the future competition logic of fuel cars is already clear: Guard the inherent advantages of "Energy replenishment convenience" and "Full scene adaptability", and at the same time eliminate the generation gap with new energy cars using intelligent experience. Geely's 4th Generation Boyue L as the sales champion that everyone chooses in the fuel car field, its product definition logic actually points out a clear path for the future development direction of subsequent fuel car products.

In the great era of electrification, why can a fuel car still become a sales champion?

When other car enterprises were indecisive between new energy and fuel markets, Boyue L chose to do the most thorough intelligent make-up in the fuel car field. In the 120,000 yuan market, it maxed out Highway NOA, Smart Cockpit, Luxury Comfort configurations, making it the most powerful weapon in this transition war of attrition.

When competitors were still living off past glories using the previous generation's product definition, Boyue L had already implemented the next generation's consumer needs in advance. It is not the conservator of fuel cars, but the evolutionist of fuel cars. Under such a development logic, the Sales Champion title of the 4th Generation Boyue L is not the last glory of fuel cars, but the beginning of fuel car value reconstruction.

When consumers hold a 120,000 yuan budget, no longer need to make painful choices between "Intelligent Experience" and "Energy Replenishment Convenience", Boyue L gave an answer that requires no compromise, and the market also gave a response with sales.

Terdapat sepasang kekasih bertanya di bahagian belakang, bajet sedikit, hanya sekitar 100,000, bersedia membeli SUV elektrik sepenuhnya yang lebih boleh dipercayai, melihat Changan Qiyuan Q05 baharu dan Leapmotor A10, kedua-duanya nampak baik, tetapi sebenarnya, kereta mana yang lebih patut dibeli? Dalam pendapat saya, kedua-dua SUV ini mempunyai perbezaan yang sangat besar, sifat dan ciri masing-masing juga berbeza sepenuhnya, mudah untuk memilih, jadi hari ini kami akan membandingkan kedua-dua SUV ini, bagaimana sebenarnya memilih?

Secara khusus, kami membandingkan Changan Qiyuan Q05 Baharu edisi 2026 506 Max+ dengan harga insentif 95,900, serta Leapmotor A10 edisi 2026 versi 505 LiDAR dengan harga panduan 86,800. Kedua-duanya merupakan konfigurasi yang laris, menjadi pilihan majoriti pengguna, dan perbezaan harga juga tidak besar.

(Changan Qiyuan Q05 Baharu)

Kini, kedua-dua SUV ini merupakan produk laris, malah dieksport ke luar negara. Changan Qiyuan Q05 Baharu dilancarkan di Thailand pada Mei, dan dalam beberapa bulan akan datang akan masuk ke Uzbekistan, Amerika Tengah dan Selatan, Eropah, dan dijangka boleh dilihat di seluruh dunia dalam masa terdekat. Leapmotor A10 juga akan memasuki pasaran Eropah, kedua-dua kereta ini dijual secara global, dan produk yang boleh menjadi kereta global mesti memenuhi piawaian ujian negara berbeza, jadi kualitinya biasanya boleh dipercayai.

(Leapmotor A10)

Sebab pasangan memilih SUV untuk perjalanan, saya yakin lebih menekankan pengalaman keselesaan, ruang sangat penting. Changan Qiyuan Q05 Baharu sebagai SUV kompakt, panjang x lebar x tinggi 4435*1855*1600mm, gandar 2735mm, manakala Leapmotor A10 sebagai SUV kecil, panjang x lebar x tinggi 4270*1810*1635mm, gandar 2605mm. Saiz badan satu tahap lebih kecil, ruang duduk sebenar juga mempunyai perbezaan, akan dibincangkan di bahagian seterusnya.

(Changan Qiyuan Q05 Baharu)

Changan Qiyuan Q05 Baharu di hadapan terus dilengkapi dengan kerusi elektrik boleh laras, pengudaraan, pemanasan, urutan, tempat duduk belakang sebelah penumpang utama masih dilengkapi dengan bantal kaki kerusi Ratu, boleh rebahkan sekali butang, sesuai untuk perjalanan pasangan berdua, jika sakit badan boleh rebahkan diri, mula urutan untuk melakukan SPA untuk berehat, 80% kualiti pelapik lembut di dalam kereta juga lebih baik, kombinasi pengudaraan automatik dan perapikan saringan PM2.5, rebahkan di dalam kereta satu ayat saja boleh dapatkan suhu sesuai.

(Leapmotor A10)

Leapmotor A10 walaupun versi tertinggi, tetapi hanya pemandu utama sokongan laras elektrik, di hadapan walaupun kedua-duanya ada fungsi pemanasan, tetapi pasti keluar ada seseorang tidak boleh menikmati taraf yang baik, ditambah lagi masih pengudaraan manual, kerusi, suhu, kekuatan angin mesti kendiri operasi, pesakit "kelesuan" memang tidak selesa. Selain itu, dalam Leapmotor A10 juga lebih banyak plastik keras, ruang liputan pelapik lembut 2.63㎡, sedikit kecil.

(Q05 Baharu)

(Q05 Baharu)

Masuk ke bahagian belakang, dewasa dengan ketinggian 175 cm di dalam Changan Qiyuan Q05 Baharu, di atas kepala dan kaki masing-masing masih boleh tinggal 1 tinju, 2 tinju, silang kaki pun tidak ada masalah. Pada masa yang sama, bahagian belakangnya juga ada lubang angin pengudaraan, sandaran boleh laras sudut mengikut ketinggian, postur diri sendiri, jadi akhir minggu bawa rakan, kawan baik, atau keluarga keluar, tiada apa-apa tekanan.

(Leapmotor A10)

(Leapmotor A10)

Umat dewasa dengan ketinggian yang sama sampai ke bahagian belakang Leapmotor A10, di atas kepala dan kaki masing-masing tinggal 1 tinju, 1 tinju 3 jari, kerugian gandar memang membawa kelemahan ruang memanjang. Selain itu, bahagian belakang kereta kecil ini tidak ada lubang angin pengudaraan, sudut sandaran tidak boleh laras, musim panas agak panas memang susah, masa perjalanan semakin lama mudah letih.

Masa kini, kaum muda membeli kereta semuanya menekankan teknologi pintar, dari kabin dilihat kedua-dua SUV prestasi sangat bagus, fungsi kaya, operasi licin, tetapi jika anda pengguna Apple而且喜欢用手机互联，Changan Qiyuan Q05 Baharu tambahan Carlink, CarPlay dan Hubungan Kereta Honor mungkin boleh lebih anda berpuas hati, selain Changan Qiyuan Q05 Baharu juga ada paparan tekanan tayar, fungsi pengecasan wayarles telefon 50W, ini juga boleh buat banyak pemula atau kawan yang ada kegelisahan bateri telefon berpuas hati.

Leapmotor A10 walaupun konfigurasi kabin dan fungsi relatif kurang, tetapi dalam aspek bantuan memandu ia ada LiDAR tambahan, sokongan pemanduan bantu panduan, beberapa ribu ringgit boleh anda gunakan teknologi terkini memang不错。Namun, bajet mencukupi, Changan Qiyuan Q05 Baharu juga ada versi ada LiDAR, juga ada fungsi pemanduan bantu panduan.

(Changan Qiyuan Q05 Baharu)

Terus kita lihat tri-sistem kuasa utama, Changan Qiyuan Q05 Baharu cukup bagus, semua versi ada sel bateri jenama CATL, menggunakan teknologi Bateri "Golden Bell", versi tinggi menggunakan teknologi penyejukan cecair, versi rendah adalah penyejukan terus, semua ada prestasi penyejukan yang bagus, dan ada pelindung chassis pelindung bateri, dalam keadaan bateri penuh, jangkaan 506km, setiap hari lalui 50 km, kira-kira 10 hari sekali cas, hujung minggu boleh perjalanan jauh atau kemah, kembali bandar tidak ada masalah.

(Leapmotor A10)

Leapmotor A10 adalah sel bateri jenama kedua, Gotion High-Tech atau Jiangsu Zhengli campuran, bergantung nasib anda bertemu dengan mana kilang. Namun, versi tinggi juga menggunakan teknologi penyejukan cecair, versi rendah hanya penyejukan udara, prestasi penyejukan tidak baik seperti penyejukan terus dan penyejukan cecair, selain Leapmotor A10 semua versi tidak ada pelindung chassis, kurang satu lapisan perlindungan, jika anda di bandar laluan berturap tidak ada masalah, ke luar kawasan mesti berhati-hati jangan mudah calar chassis, dalam keadaan bateri penuh, jangkaan 505km, dengan Changan Qiyuan Q05 Baharu kekuatan setara. Namun, versi 403 Leapmotor A10 diturunkan kepada penyejukan udara, Changan Qiyuan Q05 Baharu adalah penyejukan terus, ada kesan pengurusan haba yang lebih baik.

Output kuasa ada perbezaan, Changan Qiyuan Q05 Baharu akhir badan lebih besar, juga gunakan motor 120kW, pecutan 0-100 8.9 saat. Leapmotor A10 sendiri adalah pemain pengangkutan, hanya gunakan motor 90kW, pecutan 0-100 10.6 saat. Ini memandu perbezaan besar, bermula mungkin tidak begitu jelas, tetapi lorong ganda anda perlu buat overtaking, feedback kuasa Leapmotor A10 agak lambat, perlu tinggalkan jarak overtaking yang lebih panjang.

Kesimpulan:

Secara keseluruhan, pada harga walaupun Changan Qiyuan Q05 Baharu sedikit lebih tinggi, tetapi ruang, konfigurasi, prestasi kuasa jelas lebih baik, bateri juga jenama utama. Leapmotor A10 beri panduan bantu pemanduan tahap tinggi, aspek ini mendominasi, namun sebagai versi tertinggi masih pengudaraan manual, bahagian belakang juga tiada lubang angin, butiran ini memang tidak boleh terima. Secara keseluruhan, saya rasa masih Changan Qiyuan Q05 Baharu lebih patut dipertimbangkan, bagaimana pula kata anda?

6 月 15 日，蓋世汽車獲悉，零跑汽車近日在海外市場取得重要進展。該公司宣佈，旗下主力車型零跑 C10 已在馬來西亞吉打州古倫工廠正式啟動本地化組裝生產。

圖片來源：零跑汽車

此次量產啟動與馬來西亞當地知名汽車經銷商 Cycle & Carriage 的分銷業務啟動儀式聯合舉辦。雙方同步公布了生產與渠道兩大核心進展，將依托 Stellantis 集團成熟的本土製造能力以及 Cycle & Carriage 的經銷網絡，共同夯實零跑在馬來西亞市場的運營基礎。

零跑 C10 作為零跑進軍東南亞市場的核心車型，憑藉其產品力及智能座艙配置，此前已在馬來西亞市場獲得一定口碑。據官方介紹，實現本地組裝後，該車型將有效縮短車輛交付週期、優化供應鏈成本，以更好地適配當地用戶需求。

馬來西亞古倫工廠採用專業的整車製造體系與品控標準，以保障量產車型的品質。按照規劃，除 C10 外，零跑 B10 車型後續也將導入該工廠進行本地化生產，以持續豐富其東南亞市場的產品矩陣。

零跑汽車表示，馬來西亞本地化生產基地的落成與投產，是其全球化戰略穩步推進的關鍵一步。未來，公司將依托全球合作夥伴資源，持續完善海外生產、銷售與服務全鏈條佈局。

June 15, Gasgoo learned that Leapmotor recently achieved significant progress in overseas markets. The company announced that its flagship model Leapmotor C10 has officially launched localized assembly production at the Kulim plant in Kedah, Malaysia.

Image source: Leapmotor

This mass production launch was co-hosted with the distribution business launch ceremony of Malaysia's well-known automotive dealer Cycle & Carriage. Both parties simultaneously announced two core developments in production and channels, and will leverage Stellantis Group's mature local manufacturing capabilities as well as Cycle & Carriage's distribution network to jointly strengthen Leapmotor's operational foundation in the Malaysian market.

As the core model for Leapmotor's entry into the Southeast Asian market, the Leapmotor C10 has already gained a certain reputation in the Malaysian market thanks to its product strength and intelligent cabin configuration. According to official information, after achieving local assembly, the model will effectively shorten the vehicle delivery cycle and optimize supply chain costs to better adapt to local user needs.

The Malaysian Kulim plant adopts professional complete vehicle manufacturing systems and quality control standards to ensure the quality of mass-produced models. According to the plan, besides C10, the Leapmotor B10 model will also be introduced into the plant for localized production subsequently to continuously enrich its product matrix in the Southeast Asian market.

Leapmotor stated that the completion and commissioning of the Malaysia localized production base is a key step in the steady advancement of its globalization strategy. In the future, the company will leverage global partner resources to continuously improve the overseas production, sales, and service full-chain layout.

在当下中国汽车市场，当一个品牌选择了一条更亲民的路线，往往意味着它要面对更挑剔的目光：价格低了，品质会不会缩水？门槛降了，体验会不会打折？

6月12日，北京越野在株洲超级工厂给出了自己的答案。这一天，BJ30旅行家迎来了第十五万台车的下线，同时发布了全新版型“高光版”。对于任何一个车型来说，十五万台都是一个值得标记的数字，但对于一款定位“轻越野”的方盒子SUV而言，这个数字的分量要重得多。

它意味着，北京越野一直以来坚持的那条“亲民越野”的路，走通了。

一台车如何定义“亲民”

如果要用一个词来概括BJ30旅行家的产品哲学，最准确的可能是“务实”。它不是那种试图在每一个参数上都碾压对手的车，而是在用户真正需要的维度上，给出了超出预期的解决方案。

首先是动力系统。BJ30旅行家搭载了一套被称为“三擎四驱六模”的HEV混动架构，这也是中国方盒子SUV品类中第一款采用HEV混动的车型。这套系统的构成并不复杂：一台热效率达到41%的混动专用发动机，加上前、后两个驱动电机，分别负责长距离节能、实时补能和瞬时爆发。智能四驱的响应速度可以达到30毫秒，0.5秒内就能输出峰值扭矩。更重要的是，六个工作模式会自动选择最优方案，让动力系统始终保持在最佳状态。

其次是空间。BJ30旅行家采用了三排七座的布局，轴距达到了2820毫米，得房率为66%。后备箱容积最大可以扩展到1496升，后排座椅放倒后能形成一张1.92米的大床。第三排空间可以让身高1.8米的成年人依然感到宽敞。全车共有38处储物空间，基本上每个乘客的随身物品都能找到合适的位置。

然后是经济性。近期，来自南非、印尼、阿联酋、波兰、墨西哥五个国家的汽车博主，对BJ30旅行家进行了实测，结果是在每个国家，这台车的百公里油耗都没有超过5升，一箱油的续航里程超过了1000公里。不需要找充电桩，加油就能走。对于首任车主，北京越野还提供了整车终身质保。

这三个维度的组合，构成了BJ30旅行家“亲民”的底层逻辑：它让一台能够轻度越野的方盒子SUV，变得足够好用、足够省心、足够便宜。

高光版：在已有的基础上再做加法

在十五万台下线的节点上，北京越野推出了BJ30旅行家高光版。这个新版型不是一次简单的配置升级，而是在原有的“超野、超大、超省”框架下，针对颜值、性能和体验三个方向进行了针对性强化。

颜值方面，高光版延续了经典的方盒子造型，增加了全套电感潮改套件和专属的星环轮毂，前后保险杠采用同色运动设计。内饰方面引入了全新的橙色配色和金属纹理饰板。这些改动并不激进，但对于一台面向大众市场的车型来说，恰到好处的精致感往往比夸张的设计更能打动人心。

性能方面的升级更为实在。高光版换装了一块高性能、长寿命的专用AGM电瓶，循环寿命达到了普通电瓶的3倍；搭载了保时捷同款的涡轮增压技术，整车充电效率提升到了99%；后电机的功率从55千瓦提升到了70千瓦。这意味着在匝道汇入、路口起步、紧急避让等场景下，车辆的响应会更加及时。

体验层面的改进则体现在细节上。BJ30旅行家高光版配备了座椅加热、通风、方向盘加热等功能；系统可以感应雨滴并自动关闭车窗；64色氛围灯能够跟随音乐节奏律动。这些功能单独拿出来看都不是什么惊天动地的创新，但当它们集合在一起，确实能让日常用车变得更加舒适。

十五万公里的信任票

在这场发布会上，有一个环节格外引人注目：北京越野携手央视财经，对一台行驶了15万公里的BJ30旅行家进行了现场拆解直播。

15万公里大约相当于普通家庭近十年的使用里程。拆解的结果是：发动机涡轮干净、积碳很少，动力输出依然充沛；变速箱外壳完好、没有漏油，内部齿轮也没有磨损坑洼；电池包没有鼓包、漏液或内部变质衰减的情况；副车架和悬挂摆臂没有锈蚀或渗油漏油的问题，整个底盘的平整度和规整度与新车差距很小。

这场直播的意义不在于证明BJ30旅行家有多么“神”，而在于回应一个消费者普遍关心的问题：一台价格亲民的车，长期使用后品质还能不能保持得住？答案在这台15万公里的车上已经写得很清楚了。

与此同时，央视财经的镜头还深入了北汽株洲超级工厂。在焊接车间，几百台机器人实现了百分之百自动化作业，涂胶误差不超过一根头发丝的直径；在冲压车间，五千多吨的巨型冲压设备一次性压制出车身板材；在喷涂车间，几十台机器人进行全自动喷涂，使用的是环保水性漆，有害刺鼻挥发物质降低了六成以上。每道工序都设有品控检查关口，确保每一台下线的车都品质达标。

这些工厂端的细节，解释了为什么BJ30旅行家在经历了15万公里的考验后，依然能保持良好的状态。高品质不是喊出来的，是从每一个制造环节里管出来的。

亲民不是降级，是另一种选择

北京越野在“亲民越野”这条路上走得越来越远，也越来越稳。BJ30旅行家十五万台的成绩单，以及高光版的推出，都在传递同一个信号：亲民不等于廉价，低价不等于低质。

在这个价位段，消费者需要的不是堆砌的参数和炫技的功能，而是实实在在的可靠性、经济性和实用性。BJ30旅行家恰好满足了这些需求，并且在十五万台的市场验证中证明了自己。

对于那些预算有限但又渴望拥有一台能带家人去野外的车的用户来说，BJ30旅行家提供了一个极具说服力的选项。它不需要你为品牌溢价买单，也不需要你在品质和价格之间做痛苦的取舍。

这大概就是“亲民越野”最本质的含义：让更多的人，能够用更低的门槛，去拥抱一种更广阔的生活方式。

6月13日，2026重庆车展一开场，长安马自达就带来了满满的看点。在“依然马自达”的主题下，品牌带着多款重磅全球车型亮相N8馆，不仅有情怀拉满的经典跑车MX-5，还有两款战略级新能源车——MAZDA EZ-6和MAZDA EZ-60，以及4月刚上市的EZ-60马年版，向外界集中秀出了转型新能源后的最新成果。现场还官宣了一波用户共创计划，并借着618节点，甩出一套力度不小的购车福利。

全球标准打造，拿奖拿到手软

EZ-6和EZ-60从一开始就是奔着全球市场去的，设计、安全、操控全是高标准。EZ-6刚刚拿下“2026世界年度设计车”，这也是中国新能源车头一回摘得这个大奖；EZ-60更猛，一口气集齐了8项世界顶级设计大奖，SUV里独一份。

安全上也不含糊，两款车都按中国和欧洲双五星标准开发。EZ-6手握C-NCAP、E-NCAP等5项权威安全认证，EZ-60的电池安全甚至提前满足了新国标和欧标要求。长安马自达还给所有新能源车主吃了颗定心丸——“电池终身自燃包赔”，不限里程也不限第几任车主。

开起来怎么样？EZ-60直接去赛场证明了。它在中国新能源汽车拉力锦标赛上，拿下了场地赛SUV组冠军和拉力赛总成绩亚军。车展现场，既是车主又是冠军车手的纪浩分享了他的参赛经历：开着完全没改过的纯电EZ-60，在6天910公里的高强度赛程里，面对的大多是增程和插混对手，最终靠车辆稳定的品质和“人马一体”的操控，从100台车里杀出重围。这算是把量产车的硬实力彻底验了遍。

[长安马自达车主、冠军车手纪浩]

出海势头足，国内销量稳

全球认可度上，长安马自达也没掉链子。它已经顺利拿到欧盟、英国、澳大利亚三大市场的整车认证，是国内头一个达成此目标的合资新能源车企。5月底，80多位来自欧洲、澳洲、泰国的经销商专程到南京工厂参观，对生产品控非常认可。目前，EZ-6和EZ-60在海外预售情况很不错，EZ-60在国内更已连续7个月拿下了合资新能源中型SUV的销量冠军。

长安马自达汽车销售分公司的执行副总吴旭曦说得很明确：“长安马自达现在就是马自达在全球的新能源整车设计、研发、制造和出口中心。我们可以向每一位用户承诺，你买到的是一辆真正的全球车。”

[长安马自达汽车销售分公司执行副总经理 吴旭曦]

和用户玩在一起，品牌变得更有温度

坐拥中国市场500万用户，长安马自达今年继续主打“用户+”的理念，搞了一系列共创活动，要把“依然马自达”这句话落到真实的连接上。参与活动的车主和马粉，都有机会去今年的粉丝盛典。

比如年初的“心愿之旅”，用户许愿、品牌帮忙实现，让关系更像朋友；累计11期的“车主故事荟”，讲了很多车主的真实生活——有捐资助学7年的公益人，有组织车友关爱特殊儿童的领队，还有因马自达结缘的情侣，让品牌多了许多温情底色。

[冠军车手纪浩（左）/“悦马创作家”孙靖依（右）分享自己的拥车生活]

“悦马创作家”和“全民经纪人”计划，则是给爱分享的车主搭台。00后EZ-60车主孙靖依就分享了自己作为新手的感受：“我平时工作忙，就用空闲时间发发用车体会。虽然是第一次参加，但车友和工作人员都特别帮忙。只要是马自达车主，喜欢分享、爱交朋友，都欢迎来玩。”

另外，5月启动的“青苗计划”第二季正走进多所高校，和年轻人聊设计、驾控、智能化，同步开启的EZ-60全国高校改装设计大赛，不仅能让好创意落地，还提供了暑期实习名额。公益方面，长安马自达已连续多年在云南捐建了12所希望小学，总投入超千万。6月又发起“每一公里都有善意”行动，把用户的出行里程直接转化为公益基金，用来改善孩子们的学习生活。

618福利拉满，购车好时机

借着车展的热度，长安马自达同步开启了“驭享夏日风情 悦享618大促”。从即日起到6月30日，买全系车型都能享受一揽子礼遇：以旧换新最高有17,000元厂家补贴加20,000元国家补贴，买指定车型还送价值7,999元的尊享套装，里面包含原厂充电桩、龙膜太阳膜和TPE脚垫后备箱垫。金融方面有0首付5年低息方案（年均费率1.99%），再加一份价值7,999元的终身零燃权益。去店里试驾新能源车，还能获赠一份国家非遗金陵金箔。具体详情可以咨询当地授权经销商。

“依然马自达”不是句口号。长安马自达在传承品牌基因的同时，确实把用户需求摆在了首位。未来，它会继续用全球标准造车，用真诚和用户做朋友。6月13日到21日，想感受这些全球车魅力的朋友，不妨去重庆国际博览中心N8馆转转。

對於追求「輕越野」生活方式嘅家庭嚟講，購車成本同日常使用開支係兩大核心考慮。北汽 BJ30 旅行家以超級置換價 6.99 萬元起嘅極低門檻，配合百公里綜合油耗唔超 5 升嘅出色經濟性，畀咗一個令人信服嘅答案。

購車成本：6.99 萬起，加埋多重禮遇

BJ30 旅行家全系推出 3 萬元置換政策，置換後起售價僅 6.99 萬元。新上市嘅年度型號「高光版」置換後起售價為 8.29 萬元。喺此基礎上，首任非營運車主可獲贈價值 6000 元嘅整車終身質保，仲有 0 首付金融方案、終身 OTA 免費升級、基礎流量終身免費等五重尊享禮遇，進一步降低購車同後續使用成本。

油耗表現：實測低於 5 升，一箱油跑 1000+ 公里

BJ30 旅行家搭載北京越野自研嘅「三擎四驅六模 HEV 混動架構」，係中國方盒子 SUV 類別首款 HEV 混動車型。由 41% 熱效率混動專用發動機、前後雙電機組成嘅混動系統，可根據路面情況自動切換六種工作模式，始終保持高效運作。

近期，來自南非、印尼、阿聯酋、波蘭、墨西哥五國嘅汽車博主實測，BJ30 旅行家喺每個國家都跑咗百公里唔超 5 升嘅油耗，一箱油續航超過 1000 公里。相比傳統燃油 SUV，每萬公里可節省油費上千元；同時唔需要搵充電樁，加油即走，每年可節省數十小時補能時間。

品質保證：15 萬公里拆解見證耐久性

低成本唔等於低品質。喺央視直播拆解中，一輛行駛 15 萬公里（相當於一般家庭近十年使用里程）嘅 BJ30 旅行家展現出優異狀態：引擎渦輪積碳極少、動力充沛；波箱無漏油、齒輪無磨損；電池包無鼓包衰退；底盤無銹蝕滲油。北汽株洲超級工廠嘅焊接、沖壓、噴塗工序實現 100% 機械人自動化，塗膠誤差不超過一根頭髮絲，從源頭保證每台車嘅耐久可靠。

總結：BJ30 旅行家以 6.99 萬元起嘅超低購車門檻、唔到 5 升嘅百公里油耗，以及 15 萬公里驗證嘅耐久品質，真正實現咗「買得省、開得省、用得耐」，係輕越野 SUV 市場中唔可忽視嘅質價比之選。

重庆车展这几天，长安马自达的展台挺有看头。N8馆里，传奇跑车MX-5、新能源轿车EZ-6、SUV EZ-60，外加4月刚上市的EZ-60马年版，四款车一字排开。主题很直接：“依然马自达”。电动化了，我还是那个讲究操控、讲究设计的马自达。

全球车不是贴标签，是真拿去海外卖

先说产品。EZ-6和EZ-60这两款新能源车，长安马自达从一开始就按全球标准来做，不是国内特供版。EZ-6拿了“2026世界年度设计车”大奖，这是第一个拿这个奖的中国新能源车型。EZ-60更猛，全球八个顶级设计大奖全收，SUV里独一份。

安全方面，两款车都按中欧双五星标准开发。EZ-6已经拿下了C-NCAP、E-NCAP等五个权威认证，EZ-60的电池安全提前满足了新国标和欧标。长安马自达还给了个挺硬气的承诺：电池终身自燃包赔，不限里程、不限车主。这个条款在合资新能源里不多见，算是给用户吃了颗定心丸。

操控是马自达的老本行。现场请了长安马自达车主、也是冠军车手的纪浩，他开着一台原厂未改装的纯电EZ-60，跑完了中国新能源汽车拉力锦标赛。6天910公里，对手大多是增程和插混，最后EZ-60拿了场地赛SUV组冠军、拉力赛总成绩亚军。这种极限工况下的稳定性，比任何试驾都有说服力。

更值得关注的是，长安马自达已经拿到了欧盟、英国、澳大利亚三大市场的整车认证，是国内第一个同时拿下这三个认证的合资新能源车企。5月底，80多位来自欧洲、澳洲、泰国的海外经销商专门跑了趟南京工厂，考察生产工艺和品控体系。目前EZ-6和EZ-60在海外销售和预售势头都不错，国内市场EZ-60连续7个月是合资新能源中型SUV的销量冠军。

长安马自达销售分公司执行副总经理吴旭曦在现场说得很直白：长安马自达已经成为马自达全球新能源的研发、制造和出口中心。以往合资车企都是把海外车型引入国内，现在长安马自达是反向输出：中国造的新能源车，要卖回马自达的全球市场去。

用户不只是买车的人，还是品牌的一部分

这次车展上，长安马自达花了很大篇幅讲用户共创，而不是只谈产品参数。这思路挺对，新能源时代产品同质化严重，拼的是谁跟用户走得更近。

从年初开始的“心愿之旅”，用户提愿望、品牌帮忙实现，每个心愿背后都是真实的个人故事。“车主故事荟”已经出了11期，里面有连续7年捐助贫困小学的公益达人，有连续4年组织车友会关爱特殊儿童的领队，还有因为马自达认识、最终走到一起的情侣。这些内容比广告片真实得多。

“悦马创作家”和“全民经纪人”计划，鼓励用户自己拍视频、写分享、推荐朋友买。现场来了个零零后的EZ-60车主孙靖依，说自己平时工作忙，但有空就发点用车感受，车友和工作人员都很帮忙。这种自发的口碑传播，比硬广转化率高太多。

5月启动的“青苗计划”第二季，正在走进全国高校，跟学生聊设计、驾控、安全和智能化。同步还搞了EZ-60全国高校改装设计大赛，优秀作品有机会做成实车，还给参赛学生提供了暑期实习名额。这一招既培养了潜在用户，也顺便做了年轻人才储备。

社会责任也没落下。从2015年到现在，长安马自达在云南捐了12所希望小学，总投入超过1000万，惠及上万师生。6月又发起“每一公里都有善意”公益行动，把用户的每次出行转化成公益基金，用来改善希望小学的条件。

618优惠简练点说

车展期间到6月30日，全系有购车礼遇。厂补至高17000元，国补至高20000元，买指定车型送价值7999元的尊享套装（包含原厂充电桩、龙膜太阳膜、TPE脚垫和后备箱垫）。金融方案是0首付5年低息，年均费率1.99%，再加一个价值7999元的终身零燃权益。到店试驾新能源车的送金陵金箔。详情直接问当地经销商。

写在最后：

看完这次重庆车展长安马自达的动作，有个感受挺明显：这家合资品牌在新能源转型上走了一条不太一样的路。没有盲目卷配置、卷价格，而是把“全球标准”和“用户共创”作为两个支点。“依然马自达”这句主题，说到底，是在电动化浪潮里守住自己的魂：设计、操控、安全，这些老底子不能丢。同时把用户真正放在一起玩、一起成长。这种打法不一定最快，但很可能走得更远。

6月13日到21日，重庆国际博览中心N8馆，有兴趣的可以去看看。车好不好，开过才知道。

6 月 12 日，北汽株洲超級工廠內，「十五萬熱愛，高光而來」BJ30 旅行家十五萬台下線暨高光版上市發布會在此舉行。作為中國輕越野 SUV 最快達成 15 萬台銷量的車型，BJ30 旅行家不僅刷新了市場速度紀錄，更以硬核的 HEV 混動技術與智能制造體系，向世界交出了一份中國智造的科技答卷。

HEV 架構革新：三擎四驅六模的智能動力矩陣

在新能源技術路線多元化的今天，北京越野選擇了更具普適性與可靠性的 HEV 混動路徑。BJ30 旅行家搭載行業領先的「三擎四驅六模 HEV 混動架構」，成為中國方盒子 SUV 品類首款 HEV 混動車型。

這套系統的核心在於智能協同，一台熱效率高達 41% 的混動專用發動機，負責長距離巡航的高效節能；前驅動電機與後驅動電機分別承擔實時能量回收補能與瞬時扭矩爆發。智能四驅系統響應速度僅需 30 毫秒，0.5 秒即可爆發峰值扭力，配合能量中鎖、四輪電子限滑及智電 ATS 全地形控制系統，實現了從城市通勤到泥地、沙地等複雜場景的無縫切換。六大工作模式由算法自動優择匹配，確保動力系統始終運行在最佳能效區間。

空間重構與能耗突破：定義輕越野的數字標準

科技不僅是動力的革新，更是空間與效率的重構。BJ30 旅行家擁有 2820 毫米超長軸距，通過 66% 的超高得房率設計，實現了三排七座的靈活佈局。其後排純平放倒後可形成 1.92 米的大床空間，1496 升的后备廂容積與全車 38 處儲物節點，為家庭出行提供了極致的空間自由度。

在能耗表現上，BJ30 旅行家打破了傳統越野車的油耗魔咒。來自南非、印尼、阿聯酋、波蘭、墨西哥的五國汽車博主實測數據顯示，該車在全球不同地理環境下均實現了百公里不超 5 升的油耗表現，一箱油續航突破 1000 公里。這種「加油即走」的補能邏輯，每年為用戶節省數十小時的充電等待時間，真正實現了越野平權。

高光版躍升：從機械素質到智能體驗的全面進化

值此十五萬台下線之際，年度全新版型——BJ30 旅行家高光版正式上市，超級置換價 8.29 萬元起。高光版在原有基礎上進行了全方位的科技躍升：

性能強化，換裝循環壽命達普通電瓶 3 倍的專用 AGM 電瓶，搭載保時捷同款渦輪增壓技術，整車充電效率提升至 99%。後電機功率從 55 千瓦躍升至 70 千瓦，顯著提升了匝道匯入與緊急避讓時的動力響應速度。

智能座艙，打造「移動的舒適會客廳」。系統具備雨滴感應自動關窗功能，64 色氛圍燈可隨音樂節奏律動，配合座椅加熱、通風及方向盤加熱功能，實現了人車交互的情感化升級。

美學設計，採用獨有的五闕星環貫穿燈組與專屬星環輪轂，搭配全新橙色內飾與金屬紋理飾板，將硬朗的方盒子造型與精緻的電感潮改套件完美融合。

央視拆車見證：15 萬公里後的工業可靠性樣本

真正的科技實力經得起時間的嚴苛審視。發布會現場，北京越野攜手中央電視台財經對一台行駛 15 萬公里的 BJ30 旅行家進行了直播拆解。拆解結果顯示：發動機渦輪積碳極少，變速箱內部齒輪無磨損坑洼，電池包無鼓包、漏液及衰減現象，車底平整度與新車差距微乎其微。

這一結果的背後，是北汽株洲超級工廠的智能制造體系支撐。在焊接車間，幾百台機器人實現百分百自動化作業，塗膠誤差不超過一根頭髪絲；在衝壓車間，五千多噸巨型設備一次性壓製成型，保障了車身線條的精準度；在噴塗車間，環保水性漆的應用使有害刺鼻揮發物質降低六成以上。每道工序的數碼化品控關口，確保了每一台下線車輛的品質一致性。

中國 HEV 技術的全球宣言

北汽集團副總經理、北京越野董事長張國富在發布會上表示：「BJ30 旅行家成為了中國輕越野 SUV 最快達成 15 萬台的車型。十五萬台 BJ30 旅行家，承載著市場、行業和全球用戶的信任，這不僅是速度的突破，更是十五萬次堅定的選擇、十五萬份用戶鑄就的品質豐碑。它是中國 HEV 技術交給世界的答卷，更是中國智造鏗鏘有力的宣言！」

誠意政策：讓科技普惠每一份熱愛

為回饋十五萬車主，BJ30 旅行家全系推出 3 萬元置換政策，超級置換價 6.99 萬元起。此外，用戶更可享受五重尊享禮遇：整車終身質保（限首任非營運車主，價值 6000 元）、0 首付等多種金融產品、老客戶轉介紹獎勵至高 800 元京東卡、全系終身 OTA 免費升級，以及基礎流量終身免費、娛樂流量 2 年免費且不限量。

值此世界盃開幕，BJ30 旅行家高光版還限時開啟「燃情世界盃，高光贏大獎」活動，在全國任何授權門店購車即可獲得競猜資格，精準命中世界盃冠軍和決賽比分，再享 5 萬購車補貼。

從 15 萬台的銷量里程碑到高光版的科技躍升，BJ30 旅行家正以紮實的工程素養和前沿的智能技術，重新定義輕越野 SUV 的價值標杆。在未來，北京越野將繼續以多元產品矩陣，陪伴用戶奔赴下一程山川湖海。