On average, 17 seconds. In the time it takes you to read this pause, another Chery-made vehicle roars toward a port on the other side of the Earth.

To be honest, half-year exports nearing 950,000 units, single month nearing the 200,000 unit mark, these numbers are indeed substantial. But if you only look at sales volume, you fall into a data trap. What we see is not how many cars Chery sold, but how this enterprise is forcibly rooting the car manufacturing roots into the soil of the global market. This is no longer simple trade export, but a fundamental restructuring of the globalization survival model.

From Product Transit to Industrial Rooting

In the past, when we talked about going global, the essence was door-to-door delivery. Domestic production, ocean shipping, terminal sales, short chains, weak stickiness. Chery's current approach has clearly changed the logic.

Spain's European Operation Center, UK Liverpool Commercial Vehicle Headquarters, are not simply offices, but have moved the decision-making brain of market operations, compliance management, supply chain coordination, and financial control to the local level. Even more significant is the South Africa Rosslyn Plant, fully taken over from foreign enterprises, retaining all 692 original employees, and driving 3,000 supply chain jobs in the surrounding area.

It can be said that this deep cultivation of the whole value chain is more penetrating than spending heavily on advertising. You place manufacturing on their land, taxes into their treasury, employment links to locals. This "In somewhere, For somewhere" (Here, For Here, Becoming a Local Member) deep binding is the true moat for going global.

From Single Product Breakout to Group Strategy

Look at the product side again. Early Chinese brand global expansion often relied on one or two cost-performance models to open the market, concentrated risk, insufficient follow-up. Chery has now formed a blockbuster matrix with multiple lines advancing together.

Tiggo 7 monthly overseas sales broke 30,000 units, Tiggo 4 took the runner-up spot in South Africa monthly rankings; JAECOO 7 topped the UK full market monthly leader, JAECOO 5 led in three lines: Australia small pure electric SUV, Indonesia pure electric, Thailand markets; JETOUR T2 even secured the South Africa Car of the Year award, an authoritative award with a 40-year history. Also, OMODA 5 and iCAR V23 continue to sell well in the UK and Thailand respectively.

Yes, this is the true meaning of the matrix. From fuel to pure electric, from entry-level home to light off-road, every segment has a capable main product. This multi-point supported product structure is the true portrayal of capacity and demand behind one car every 17 seconds.

From Compliance Adaptation to Rule Participation

The European market is a benchmark-level arena for the global auto industry, with strict regulations and dense barriers. Chery has not only achieved sales breakthroughs but also completed advancements at the standards level.

Jan-May Europe cumulative sales 138,800 units, year-on-year growth 216.69%; in the UK for three consecutive months ranked second overall brand, second only to Volkswagen. More critically, Chery became one of the Chinese car companies to obtain the China-Europe Automotive Carbon Footprint Mutual Recognition Report, and officially entered the IATF (International Automotive Task Force) Board of Directors, directly participating in the formulation and revision of global automotive quality standards.

From Trade Going Global to System Export

In the end, Chery's over 940,000 unit export volume in these half years marks that China's automotive global expansion has entered a new stage.

In the past it was trade going global, revenue counted per car sold; now it is system going global, while exporting products, synchronously exporting technical standards, manufacturing systems, brand culture, and localized operational capabilities. New energy export grew 1.6 times, in the European market for every 2 Chery cars sold, 1 is new energy; commercial vehicle sector June export year-on-year growth 146%, 1000 Mojia robots also opened up commercial service tracks in over 50 countries and regions.

Zhang Guan's Comment: One car every 17 seconds, sounds very fast. But for Chinese brands aspiring to become global car companies, this rhythm perhaps has just entered the stable zone. True globalization has never been as simple as shipping cars out, but rather making oneself truly a local enterprise in every local market.

Purata setiap 17 saat. Dalam masa anda mengambil nafas untuk membaca ayat ini, sebuah lagi kereta buatan Chery sudah bergema meluncur menuju pelabuhan di hujung bumi.

Jujur, eksport dalam setengah tahun menghampiri 950,000 unit, sebulan menghampiri 200,000 unit, angka ini memang signifikan. Tetapi jika anda hanya menumpukan pada jualan, anda terperangkap dalam jebakan data. Apa yang kita lihat bukan berapa banyak kereta Chery dijual, tetapi syarikat ini sedang mengakarkan akar pengeluarannya ke dalam tanah pasaran global. Ini bukan lagi sekadar eksport perdagangan, tetapi pembinaan semula asas mengenai model kelangsungan globalisasi.

Dari Penghantaran Produk kepada Pengakaran Industri

Dulu apabila kita membicarakan eksport, pada asalnya adalah penghantaran terus ke pembeli. Pengeluaran dalam negara, penghantaran laut, jualan di tapak, rantaian pendek, keikatan rendah. Amalan Chery sekarang jelas bertukar logik.

Pusat Operasi Eropah di Sepanyol, Ibu Pejabat Kenderaan Komersial di Liverpool, Britain, bukan sekadar pejabat, tetapi memindahkan otak perancangan operasi pasaran, pengurusan kepatuhan, pengurusan rantaian bekalan, kawalan kewangan ke lokasi tempatan. Lebih bererti lagi ialah Pabrik Roslyn Afrika Selatan, mengambil alih sepenuhnya daripada syarikat asing, 692 pekerja asal kekal dilantik, dan menggerakkan 3,000 pekerjaan dalam rantaian industri di sekitarnya.

Bisa dikatakan, pendalaman nilai rantai penuh ini, lebih berkesan daripada membelanjakan wang banyak untuk iklan. Anda meletakkan pembuatan di tanah mereka, cukai masuk ke negara mereka, pekerjaan disambung ke tempatan, ikatan mendalam "Di Sesuatu Tempat, Untuk Sesuatu Tempat, Menjadi Sebahagian Tempat Tersebut" ini, adalah parit pertahanan sebenar eksport.

Dari Tembusan Produk Tunggal ke Pergerakan Konsortium

Lihat lagi bahagian produk. Pada awal eksport negara Cina, sering bergantung pada satu atau dua model berkadar harga baik untuk membuka pasaran, risiko tertumpu, kekuatan lanjutan kurang. Chery kini telah membentuk matriks produk letupan dengan pelbagai garis.

Tiggo 7 jualan luar negara sebulan melepasi 30,000 unit, Tiggo 4 di Afrika Selatan menempah tempat kedua bulanan; JAECOO 7 menduduki puncak seluruh pasaran Britain bulanan, JAECOO 5 di Australia SUV elektrik kecil, Indonesia elektrik, Thailand pasaran tiga garis teraju; JETOUR T2 berjaya membawa anugerah model tahun Afrika Selatan yang mempunyai sejarah 40 tahun masuk dalam cawan, serta OMODA 5 dan iCAUR V23 di Britain, Thailand terus laris.

Betul, inilah makna sebenar matriks. Dari bahan api kepada elektrik penuh, dari pemula rumah tangga ke off-road ringan, setiap segmen mempunyai produk utama yang mampu bersaing. Struktur produk sokongan pelbagai titik ini, adalah gambaran kapasiti dan permintaan di sebalik 17 saat seekor.

Dari Penyesuaian Patuh kepada Penglibatan Peraturan

Pasaran Eropah adalah arena berprestij industri automotif global, peraturan ketat, halangan padat. Chery bukan sahaja mencapai lompatan jualan, tetapi juga telah mencapai peringkat dalam tahap standard.

Januari-Mei, kumulatif jualan Eropah 138,800 unit, peningkatan tahunan 216.69%; di Britain tiga bulan berturut-turut menduduki tempat kedua seluruh jenama, selepas Volkswagen. Lebih penting, Chery menjadi salah satu syarikat automotif China yang mendapat pengiktirafan bersama laporan jejak karbon China-Eropah, dan rasmi memasuki Lembaga IATF (Kumpulan Kerja Automotif Antarabangsa), secara langsung menyertai pembuatan dan semakan standard kualiti automotif global.

Dari Eksport Perdagangan kepada Eksport Sistem

Pada akhirnya, eksport 940,000+ unit Chery dalam setengah tahun ini, menandakan eksport automotif China memasuki fasa baharu.

Dulu eksport perdagangan, jualan satu hitung satu keuntungan; sekarang eksport sistem, semasa mengeluarkan produk, serentak mengeluarkan standard teknikal, sistem pembuatan, budaya jenama dan keupayaan operasi setempat. Eksport tenaga baharu meningkat 1.6 kali, pasaran Eropah setiap 2 kereta Chery terjual ada 1 tenaga baharu; sektor kenderaan komersial eksport Jun meningkat 146%, 1000 unit Robot Mo Jia membuka lintasan perkhidmatan komersial lebih 50 negara dan wilayah.

Ulasan Zhang Guan: 17 saat seekor, terdengar cepat. Tetapi untuk jenama China yang bertujuan menjadi syarikat automotif global, irama ini mungkin baru sahaja masuk ke tempoh stabil. Globalisasi sebenar, tidak pernah sekadar mengangkut kereta keluar, tetapi menjadikan diri benar-benar syarikat tempatan bagi setiap pasaran tempatan.