车型概览

Audi S3 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在日常场景里的便利程度。

版本方面，Audi S3 目前可围绕 2025 Sedan quattro、2025 Sportback quattro 来比较。

购车价格指南

评估 Audi S3 的购车预算时，建议先从版本定位和后续拥车成本下手。价格不是唯一重点，真正决定是否划算的是每天会不会用到那些配置。

如果你在几个版本之间犹豫，可以把 2025 Sedan quattro、2025 Sportback quattro 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 Audi S3 的核心规格，最重要是把数字翻译成生活里的感受。

Audi S3 的核心价值应回到日常场景判断：你要它负责通勤、家庭出行、长途，还是作为更有个性的选择。

优缺点分析

Audi S3 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：车型定位清楚，适合先作为同级比较对象。

需要留意的是，最终取舍会落在版本配置、保险和长期保养成本。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 Audi S3 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把日常场景里的便利程度放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。

竞品对比内容

把 Audi S3 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先从版本定位、品牌售后和日常用途开始比较。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 Audi S3 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

6 月 14 日，「AI 共生 韌性增長——數說故事智慧出行行業增長論壇」喺重慶圓滿舉辦。論壇匯聚產業研究機構、高校專家、平台代表、生態夥伴同汽車行業夥伴，圍繞「十五五」汽車產業發展形勢、AI 驅動 GTM 全鏈路升級、中國汽車品牌全球化心智建設、品牌 GEO 戰略、AI 營銷落地同平台增長閉環等議題展開深度交流。

喺重慶呢個重要嘅汽車產業基地，數說故事同行業夥伴共同探讨：喺 AI 與出行深度融合嘅新週期，車企點樣把技術變量轉化為確定性增長能力，真正構建穿越週期嘅韌性增長。

喺論壇開幕致辭中，重慶市金融發展服务中心主任 劉世華強調：「智慧出行本質係一個『投入大、週期長、主體多』嘅複雜系統工程，需要金融、技術同產業協同推進，先至可以構建可持續發展生態。喺汽車產業轉型升級、智能化全球化突破嘅關鍵時期，金融唔止係數字同資源配置工具，更加係推動產業韌性發展嘅重要力量。隨著數字技術全面滲透交通產業，金融正喺由支付體系、基礎設施支援到風險分擔機制，形成一個更加立體嘅支撐網絡。」

而呢種支撐嘅意義，最終指向就係一個更現實嘅問題：點樣令一個高度複雜嘅產業體系，喺唔確定嘅環境中持續運轉。中汽信息科技（天津）有限公司行業發展研究部部長 武守喜帶來《「十五五」汽車產業發展形勢同研判》主題分享，從全球經濟、國內消費同產業結構三個維度指出：汽車產業已經由高速增長階段進入「低速穩態 + 結構分化」階段，行業競爭核心從「增量爭奪」轉向「存量效率」。出口、智能化同新能源滲透率仍然係核心變數，但整體市場正喺進入更長期、更複雜嘅博弈週期。

喺佢睇嚟，汽車行業正喺由「規模競爭」進入「結構競爭」，企業更加需要由「短期應對」轉向「長期能力建設」。

01 GTM 智能升級，令 AI 真正進入車企增長鏈路

「如果將商業競爭比作一場馬拉松，過去跑喺賽道上嘅係『人』，企業喺過去五到十年入面投入嘅大量數碼化建設，就好似喺沿路搭建補給站，支撐員工跑得更快、更远。但而家，賽道上嘅主角變咗——真正奔跑嘅變咗 AI，而人則退後一步，成為咗站喺更高維度制定方向嘅教練。」 數說故事副總裁 趙曉東喺《AI 驅動組織轉型下 GTM 智能升級》主題演講中提到。佢指出，正如機器人喺短短一年內將半馬成績從 2 小時 40 分驚人地壓縮至 50 分鐘，商業世界嘅演進速度已經被徹底重置。

喺呢個不可逆轉嘅趨勢下，企業嘅組織形態正喺發生質變。佢強調數說故事今年提出嘅一個核心戰略概念——Agent Enterprise，即 AI 智能體驅動嘅企業。喺呢種全新形態中，AI 唔再係被動等待點擊嘅軟件工具，而係成為咗存在喺企業通訊錄入嘅「新型勞動力」。為咗支撐呢個轉型，企業唔止需要構建一個融合業務客觀數據同組織感性文化嘅「世界模型」作為決策大腦，仲需要建立一套好似管理人力資源一樣去招募、培訓、甚至考核 AI 員工嘅管理體系，令 AI 深度參與到業務流程同協同決策中。

要真正完成呢樣轉型，企業需要構建三層能力：

第一係經營決策層，構建「企業世界模型」，令 AI 能夠理解企業真實經營邏輯，將戰略決策由經驗驅動轉向數據同模型驅動，實現 AI 參與決策形成閉環。

第二係 AI 組織層，建立 AI Agent 同數字員工管理平台，使 AI 具備明確嘅角色定義、訓練機制同協作關係，好似管理人力資源一樣管理 AI，實現「AI 可招募、可訓練、可考核」。

第三係應用場景層，將 AI 能力真正嵌入營銷、銷售同服務全流程，形成由內容生產到銷售轉化嘅人機協同閉環。

而家汽車營銷已經由過去按季度規劃、依賴大媒體曝光同精品大製作嘅模式，轉向每日甚至按小時響應嘅內容競爭。用戶唔再簡單進入品牌預設嘅銷售漏斗，而係進入由搜尋、社媒、AI 問答同 KOC 內容共同構成嘅「內容長河」。喺預算壓力、流量碎片化、競爭加劇嘅環境下，車企必須同時具備內容規模、信任密度、響應速度同數據記憶能力。

喺重構組織形態後，點樣打破車企「預算緊、轉化難」嘅死結？趙曉東現場提出「一個中心、兩種打法、五個抓手」嘅 AI 驅動 KOX 品牌增長操作系統：以 AI 化中心作為指揮系統，用 AI Agent 協同真實消費者、銷售人員、員工夥伴、合作生態同 AI 入口等多類觸點，一端完成品牌种草，一端承接銷售轉化，全面打通由品牌長線「种草」到線索「轉化」嘅商業閉環。

邁入 Agent Enterprise 時代，數說故事已率先展開實踐，構建 AI 經營決策管理平臺——EntVerse+Navi，通過 Context Engineering 將企業組織知識結構化，使 AI 能夠理解並調用真實業務上下文。我哋服務嘅汽車企業都能依託呢個平臺，率先搭建起專屬嘅「企業級商業世界模型」，真正擁有懂出行業務、能夠落場打仗嘅「AI 大腦」，切實把技術變量轉化為看得見嘅韌性增長。

02 中國汽車品牌全球化，由市場進入到心智進入

中國汽車品牌正喺加速走向全球，但真正嘅全球化，唔止係將產品賣到海外市場。

更關鍵嘅問題係：海外用戶係咪理解品牌？係咪願意信任品牌？品牌能否喺唔同文化語境中建立長期心智？

圍繞呢個核心問題，數說故事副總裁 賴敏茹帶來《AI 賦能中國汽車品牌全球化品牌雙心智建設》主題分享。並指出，中國汽車品牌正喺進入全球化嘅第二階段——由產品出海，走向品牌出海，而真正嘅下一階段，係「心智出海」。

佢提到，喺 AI 時代，品牌嘅可見性正喺被重新定義。用戶唔再依賴搜尋引擎獲取信息，而係直接通過 AI 獲得答案。喺呢個過程中，品牌是否被 AI 提及、是否被 AI 推薦，正喺成為一個新嘅關鍵指標——AI 心智。

喺數說故事圍繞 11 個國家開展嘅 AI 品牌心智研究中，唔同海外市場嘅品牌 AI 心智水平呈現明顯差異。例如，泰國、印尼等市場中部分中國汽車品牌嘅 AI 心智表現較好，但喺更多市場中，中國品牌畀 AI 提及嘅 Share of Voice 仍然偏低。即使品牌已經具備一定聲量，到咗具體心智佔位層面，例如智能座艙、本地服務、技術可信度等維度，同傳統國際品牌相比仍有差距。

◎數據來源：2026 中國車企出海 11 國 GEO 現狀分析白皮書

中國汽車品牌出海唔止係要做曝光，更要做好 AI 時代嘅「信源建設」。包括優化官網結構，令品牌信息更容易被 AI 索引；佈局媒體評測、汽車垂直網站、KOL/KOC 內容同 UGC 內容，令品牌喺 AI 語境中形成更穩定、更可信嘅表達。

喺具體落地上，數說故事圍繞品牌全球化打造嘅三個 AI 合夥人：

AI SOL用於構建品牌 Bible，幫助品牌完成本土化敘事同核心資產沉澱；

AI MAX用於消費者心智建設，覆蓋營銷方案、達人甄選、內容創作、廣告投流同效果監測等鏈路；

AI ACE則聚焦 AI 心智建設，由關鍵詞發現、問題庫構建、官網優化、信源監測到內容執行，形成完整閉環。

由產品出海，到品牌出海，再到心智出海，中國汽車品牌嘅全球化競爭，正喺由「賣到海外」，進入「被海外用戶理解同信任」嘅新階段。

03 數說故事×重慶大學發布《汽車兩輪車行業 GEO 戰略與實踐白皮書》

當用戶獲取信息嘅方式由「搜尋答案」轉向「直接問 AI」，品牌心智建設都迎來咗新嘅變數。

論壇現場，數說故事聯合重慶大學發布《汽車兩輪車行業 GEO 戰略與實踐白皮書》，重慶大學教授、國家級青年人才 李小玲對報告進行現場發布同深度解讀。白皮書融合學界研究同產業實踐，圍繞 GEO 戰略重要性、汽車行業 AI 搜尋新挑戰，以及 GEO 全鏈路監測同優化體系展開，為汽車同兩輪車品牌喺 AI 推薦時代點樣被見到、被理解、被推薦提供咗系統化思路。

李小玲教授指出，AI 原生 App 已經由早期嘅流量衝刺，進入用戶黏性同人群結構同步擴張嘅新階段。數據顯示，AI App 喺 3 月整體觸達規模達到 4.4 億，人均使用頻次同使用時長都在持续提升，AI 搜尋已經深入到用戶生活習慣中。唔止係年輕人，銀髮群體同三線以下下沉市場，也正喺成為 AI 搜尋嘅新增長人群。

相比傳統搜尋，GEO 帶來嘅變化更加直接。過去，係用戶告訴搜尋引擎「我想搵咩」；而家，係 AI 推薦引擎幫助用戶獲取信息，甚至進一步影響「我應該買咩」嘅決策。這也帶來咗AI 時代品牌營銷嘅幾個痛點：品牌可能唔畀 AI 提及，可能優先提及競爭對手，也可能雖然被提及，卻被誤解或誤引。品牌發布喺官網、新聞媒體同社交平台上嘅內容，點樣畀 AI 見到、理解同採納，正喺成為新嘅競爭變數。

圍繞呢個變化，白皮書提出 GEO 嘅三層目標體系：

「信源畀 AI 引用」，令品牌內容能夠畀 AI 見到；

「信源畀 AI 採納」，令品牌內容成為 AI 生成答案時優先選用嘅可信資料；

「成為 AI 錨點」，喺特定買車場景（如家庭用車、通勤 SUV、智能座艙等）中形成穩定推薦位置

點樣透過「AI」影響消費者決策？喺 AI 推薦機制主導用戶決策嘅背景下，進一步提出咗由 AI 參與重構嘅「科學決策歸因系統」。基於汽車行業嘅真實消費路徑同品牌數據結構，模型構建咗 ASEV 四層決策鏈路，用於解釋用戶由「產生需求」到「最終選擇品牌」嘅完整過程。

用戶由產生出行需求開始，依次經歷需求觸發、方案篩選、屬性評估同購前驗證四個階段，決策路徑由「用戶自主搜尋」轉變為「AI 先行篩選 + 用戶最終確認」嘅雙重機制：AI 首先喺需求場景中生成候選方案，再基於品牌同車型屬性進行對比評估，最終通過社媒口碑同真實體驗完成可信度驗證，從而共同決定品牌是否進入推薦同購買決策鏈路。

呢套 GEO 嘅全鏈路監測同優化體系，係數說故事沉澱嘅商業數據同 AI 實戰能力，同重慶大學嚴謹嘅理論方法深度融合，共同構築咗「數據×AI×方法論」嘅底層引擎。通過打通「消費者需求理解、AI 心智洞察同競爭策略輸出」嘅閉環，我哋將為車企提供一套懂用戶、懂 AI 且效果可衡量嘅 GEO 實戰路徑，切實護航品牌喺生成式 AI 時代嘅持續增長。

04 AI 營銷落進日常，由內容效率到業務閉環

AI 營銷唔再停留喺概念層面，而係正喺進入汽車行業嘅真實工作場景。

藍色光標汽車行業總經理 王曉華帶來《2026，AI 營銷由想像落進日常》主題分享中提到，2026 年正喺成為 AI 真正介入汽車行業營銷傳播嘅關鍵節點。一方面，模型能力、Token 成本、Agent 範式、多模態能力同企業級部署條件正喺快速成熟；另一方面，汽車行業都面臨預算收緊、人才密度下降同競爭內捲嘅壓力，倒逼品牌用更高效嘅方式完成營銷工作。

喺佢睇嚟，AI 時代嘅汽車營銷唔止係單點工具提效，而要形成一套「AI 業務神經系統」。由新車上市嘅信息整合，到全球化傳播中嘅多語言、多時區、多文化適配，再到社交媒體日常營運，AI 都可以透過知識中樞、內容廚房、工作流引擎、渠道分發同效果歸因，將原本分散喺客戶、代理商、達人、供應商之間嘅信息同流程串聯起來。AI 唔係為咗製造更多內容，而係幫助品牌減少溝通損耗，令內容生產、協作分發同效果沉澱進入更穩定嘅系統化營運。

喺內容爆發式增長嘅背景下，汽車營銷仲要回答另一個更關鍵嘅問題：點樣令內容轉化爲可追蹤、可優化、可沉澱嘅業務線索？

圍繞呢個問題，平台資深專家 王思洵帶來《快手汽車：AI 驅動嘅全鏈路增長閉環》主題分享，由主機廠官號同經銷商日常投放場景出發，拆解咗 AI 喺素材生產、廣告投放、私信接待、線索跟進同模型優化中嘅應用。

佢提到，相比電商、零售等行業，汽車行業短視頻素材供應相對更少、製作成本更高，因此AIGC 素材能力嘅成熟，首先帶來嘅係內容供應效率嘅提升。

同時，數字人直播、直播高光自動剪輯、AI 私信接待、無效線索自動打標等能力，都正喺令汽車營銷由「內容發出」，進入「線索接得住、效果可優化、經驗能沉澱」嘅階段。對車企嚟講，未來營銷嘅核心唔止係更快生產內容，而係令內容、流量、私信、線索同轉化形成閉環。只有當每一次接觸都能被追蹤，每一次互動都能被承接，每一次轉化結果都能反哺模型，AI 營銷先至真正由效率工具進入增長系統。

05 AI 共生·韌性增長，數說故事持續助力智慧出行行業智能升級

AI 正喺改變汽車行業嘅增長邏輯。佢唔只係一個提升效率嘅工具，亦唔只係某個環節嘅局部優化，而係喺重構企業理解市場、連接用戶、管理內容、沉澱心智同經營線索嘅方式。

對智慧出行企業嚟講，真正嘅韌性增長，來自對不確定性嘅持續感知、快速響應同系統化轉化。AI 共生嘅意義，也正喺於令企業喺複雜環境中有咗更强嘅自我進化能力。

未來，數說故事將繼續深耕智慧出行行業，以社媒數據、行業 Know-how 同 AI 能力為底座，圍繞汽車品牌喺洞察、營銷、內容、線索同銷售轉化中嘅真實需求，持續打造更可落地、更可調用、更可複用嘅智能增長能力。

繼上海、廣州、長沙三站圓滿落幕，6 月 13 日，長安啟源獨家冠名曹格「打開耳朵聽我講」巡迴演唱會熱辣登陸品牌嘅大本營——重慶。長安啟源以「熱辣滾燙、格局打開」為傳播內核，深度結合重慶獨特城市底蘊，成功打造咗一場可感知、可打卡、可傳播嘅沉浸式現場體驗，讓國民品牌與新世代有更鮮活、更具共鳴嘅溝通方式，完成從圈層流量曝光到品牌心智沉澱，树立咗汽車品牌跨界營銷全新範本。

熱辣同頻：國民品牌與金曲歌王嘅雙向奔赴

當前新能源市場競爭已從產品參數比拼，轉向用戶情緒價值與品牌溫度嘅交鋒。音樂，作為跨越圈層嘅大眾語言，成為品牌與用戶建立深度連結嘅理想介質。長安啟源攜手金曲歌王曹格，正係咁樣一次兼具情感溫度與人群契合度嘅跨界選擇。

曹格深耕樂壇多年，《背叛》《寂寞先生》等經典作品傳唱不衰，既係 80、90 後嘅青春記憶，也持續喺年輕圈層中引發共鳴，兼具國民口碑與新生代影響力。作為長安汽車數智化轉型嘅重要代表，長安啟源以「國民精品新能源品牌」為定位，始終聚焦熱愛生活、追求品質嘅用戶群體。佢哋既擁抱智能科技帶來嘅出行革新，也珍視有溫度嘅情感連結，對音樂同明星有著天然嘅親近感。正係基於呢份高度契合嘅用戶心智，長安啟源攜手曹格開啟音樂跨界之旅，以音樂為紐帶、以熱愛為共鳴，讓品牌溫度自然穿透圈層邊界，真正實現品牌、產品與用戶之間嘅深度情感連結。

熱辣破圈：山城特質與產品體驗嘅激情碰撞

從上海、廣州、長沙一路走嚟，長安啟源持續借勢音樂圈層嘅情感穿透力與曹格嘅影響力，不斷解鎖品牌與年輕用戶溝通嘅新場景。每一站，唔只係一次舞臺演出，更加係一次與用戶面對面、心貼心嘅情感連接，持續傳遞「讓移動嘅家幸福滿格」嘅品牌初心。

此次重慶站，長安啟源將「大本營」嘅品牌主場勢能發揮到極致。重慶豪爽熱辣嘅城市 IP、立體錯落嘅山城地貌，外加全民樂於打卡分享嘅網紅城市屬性，為線下場景營銷提供絕佳土壤。以「熱辣紅」為主視覺風格，打造主題展台，將重慶城市氣質與產品年輕表達深度融合，形成強烈嘅視覺記憶點。

此外，長安啟源不但設置咗曹格同框打卡展台，拉近明星、粉絲與品牌三方嘅距離，仲結合潮流改裝文化，設置咗全新 Q05 痛車塗裝專屬打卡區，適配年輕用戶社交分享需求，引爆品牌「聲浪」狂潮。長安啟源將「山城」嘅立體感、「熱辣」嘅情緒感、「網紅」嘅傳播感，融入線下展台與互動體驗之中，讓產品成為現場可觸摸、可合影、可分享嘅社交符號，成功讓年輕用戶實現從「看見品牌」到「記住品牌」嘅心智轉換。

全球格局：從本土熱銷加速邁向全球舞臺

作為長安汽車數智化轉型嘅重要代表，長安啟源始終堅持「國民精品新能源品牌」嘅定位，以「有擔當、有溫度、有實力」嘅品牌形象，持續深耕用戶價值與品牌溫度。喺重慶站，長安啟源不但全程陪伴曹格與粉絲嘅每一段旅程，更喺日常出行、現場互動中，持續傳遞品牌「讓移動嘅家幸福滿格」嘅理念。

值得一提係，長安啟源旗下全新 Q05 作為全球市場打造嘅戰略車型，以「全寧德、好智能、大車格」嘅越級產品價值，成為現場打卡焦點，呼應咗品牌「國民精品」嘅定位。

喺市場上持續獲得用戶認可。5 月，長安啟源整體交付 34528 輛，其中，全新 Q05 交付 15954 輛，蟬聯緊湊級 SUV 銷量冠軍；5 月 28 日，全新 Q05 喺泰國上市僅 3 日，訂單數突破 3000 輛，爆款實力從國內延至海外。

跨界深耕：以五維聯動構築品牌向上新勢能

長安啟源攜手曹格巡演，並非一次簡單嘅品牌露出，而係通過「IP 深度綁定 + 屬地場景定製 + 產品落地轉換 + 用戶長效運營」嘅組合打法，摸索出一套更具辨識度嘅跨界營銷體系，打造咗「音樂 + 名人 + 品牌 + 產品 + 用戶」嘅五維聯動營銷閉環，成為長安體系數字化品牌轉型嘅標桿落地項目。繼重慶站之後，巡演仲將陸續登陸合肥，持續釋放跨界勢能助力品牌向上。

縱觀長安啟源品牌向上之路，跨界營銷早已成為長安啟源品牌鮮明底色。從認養國寶莽燦燦、攜手銅梁龍足球、葡萄牙國家隊，到殲 10C 跨界聯名、《憤怒的小鳥》全球化 IP 共創，再到此次將音樂巡演與城市文化、用戶場景深度融合，長安啟源始終圍繞用戶興趣與生活方式展開多元合作，不斷豐富品牌與用戶之間嘅互動形態。後續長安啟源繼續以優質產品與貼心服務為基石，持續深耕跨界運營體系，不斷深化品牌與用戶嘅情感紐帶，攜手廣大用戶奔赴智能化出行新未來。

    June 11th, the 2026 Kuala Lumpur International Auto Show officially opened, SAIC Maxus participated with a full range of commercial vehicle matrix and unveiled three new pickup models. During the event, SAIC Maxus reached landmark cooperation results with two major leading enterprises in Malaysia: a procurement cooperation for 300 units of Maxus eDeliver 5 (Domestic Daman V1) was reached with local green technology group Yinson, and the popular **Daman achieved further success overseas, setting a record for the largest single order of new energy light commercial vehicles in Malaysian history**; meanwhile, a procurement cooperation for 155 units of special purpose vehicles of Maxus Deliver 9 (Domestic Maxus V90) was reached with Global Komited, specializing in special purpose vehicles and customized vehicle solutions under Weststar. These vehicles will be built into **the first batch of factory-modified special purpose vehicles in Malaysia**.

SAIC Maxus × Yinson Signing Ceremony

    Malaysia Deputy Prime Minister and Minister of Energy and Water Transformation Fadila Yusof personally arrived at the scene, giving high praise to the solid product quality and leading new energy technology after observing the exhibition vehicles one by one and experiencing SAIC Maxus new energy models on site. SAIC Commercial Vehicle Executive Management Committee Chairman and SAIC Maxus General Manager Huaijing Yang, as well as senior executives from partner enterprises such as Weststar Group, Yinson Group, Global Komited, all attended to witness. The simultaneous landing of two benchmark orders fully confirms the trust of overseas customers in SAIC Maxus products, technology, and comprehensive service capabilities, and also promotes the brand to achieve breakthrough progress in two niche tracks in Malaysia: new energy commercial vehicles and high-end customized special purpose vehicles.

Malaysia Deputy Prime Minister Experiences and Praises Maxus Products

    Two Benchmark Orders Signed Centrally; Multiple "Largest" Records Refresh Malaysian Auto Market Landscape

    At this auto show, Yinson GreenTech's electric mobility brand drivEV under the green technology sector of Yinson Holdings Berhad, a Malaysian global energy infrastructure industry leader, officially finalized a procurement agreement for 300 units of Maxus eDeliver 5 new energy light commercial vehicles. **This is not only the largest new energy light commercial vehicle procurement project in terms of volume since the establishment of Yinson GreenTech, but also the largest single order of new energy light commercial vehicles in Malaysia to date**. Maxus eDeliver 5 relies on SAIC Maxus Hongtu 2.0 Super Commercial Electric Architecture and CATL Tianhang Battery, perfectly adapting to diverse operation scenarios such as urban distribution logistics and trunk transportation. After the vehicles are put into operation, it will significantly promote the transformation of Malaysia's logistics industry towards low-carbon, efficient, and sustainable directions.

Maxus Daman V1

    At the same time, SAIC Maxus reached a cooperation with Global Komited, an enterprise under the local authorized dealer Weststar, the latter will procure 155 units of special purpose vehicles built based on the Maxus Deliver 9 model. Global Komited has deeply cultivated in the fields of Malaysia special purpose vehicles and military/police defense vehicles, possessing a perfect custom modification system and rich industry service experience. Maxus Deliver 9 has solid chassis quality and extremely strong modification expansion capability. After modification based on the factory standardized system, these vehicles will become **the first batch of special purpose vehicles in Malaysia to complete whole vehicle modification and delivery by the factory**. The landing of this project means SAIC Maxus has officially deeply laid out the Malaysia high-end customized commercial vehicle market, achieving full scenario product coverage from standardized logistics vehicles to specialized special vehicles.

Government and Business Guests Attend the Event

    Multiple New Pickup Models Unveiled with Great Impact; Catering to Market Needs to Fortify Overseas Competitive Advantages

    Relying on the platform of this Kuala Lumpur International Auto Show, SAIC Maxus officially unveiled **Terron9, eTerron9, T60 three new pickup models** for the Malaysian market, precisely catering to local market consumption and usage needs. With solid accumulation in the local market over many years, SAIC Maxus has now **solidly ranked first in Malaysia's electric VAN market share**, and its leading position in the local commercial vehicle field continues to consolidate. Currently, SAIC Maxus products are sold to over 100 countries and regions globally, the export volume of light commercial vehicles and high-end pickups has been ranked first among Chinese brands for years, and it is also a long-term partner of international logistics giants such as DHL and Royal Mail UK, with the international influence of **Chinese Smart Manufacturing** commercial vehicles continuously increasing.

Maxus New Pickup Model Launch

日前，比亞迪副總裁劉學亮喺澳洲墨爾本一場媒體活動上畀媒體追問會唔會喺當地組裝新車時表示，該公司對於未來喺當地生產汽車零件，甚至整車組裝持開放態度，並玩味拋出一句「一切皆有可能！」，引發揣測。

根據媒體報導，澳洲總理 Anthony Albanese 近期表示，電動車浪潮所帶來嘅技術變革或許能夠成為澳洲重振汽車製造業嘅契機。不過，當被問及比亞迪是否已就相關計劃同澳洲政府展開討論時，劉學亮則回應指，目前尚未將相關項目納入正式規劃。

「現階段呢並唔喺我哋嘅計劃之中。我哋嘅首要任務仍然係擴大銷量以及滿足消費者需求。不過比亞迪一直保持開放態度，因此任何事都有可能發生。」

劉學亮喺出席相關活動時，比亞迪專屬嘅汽車運輸船隊「鄭州號」剛剛抵達墨爾本港口，並開始卸載從上海運來嘅 4309 輛新車。佢亦透露，未來比亞迪喺澳洲市場嘅發展重點不僅侷限於乘用車領域，仲會進一步擴展至商用車市場。

「大家已經睇過比亞迪嘅儲能系統產品，但未來我哋帶來嘅不僅係乘用車，仲包括更多商用車產品。我認為目前許多商用車業者都面對唔少壓力，因為柴油價格已經大幅上調。」

比亞迪憑藉高度垂直整合嘅供應鏈體系，喺成本控制方面具備明顯優勢。該公司掌握從電池到關鍵零件嘅大部分供應鏈資源，有助提高生產效率並降低製造成本。

喺澳洲市場，比亞迪目前已躍升為當地銷量第二大嘅汽車品牌，僅次於豐田。除咗中國嘅生產基地外，比亞迪亦喺泰國、巴西及烏茲別克斯坦設有汽車生產設施，同時喺美國加州營運電池工廠，並計劃未來喺歐洲建設多座生產基地。

事實上，澳洲同中國早在 2015 年便簽署自由貿易協定（FTA）。當時正值澳洲汽車製造業逐步退出歷史舞台，福特於 2016 年關閉當地生產業務，而霍頓同豐田則分別於 2017 年結束澳洲製造業務。

受惠於自由貿易協定，中國進口汽車目前進入澳洲市場毋須繳納關稅或進口稅，與來自日本、泰國等同樣與澳洲簽署自由貿易協定國家嘅進口車輛享有相同待遇。

雖然比亞迪暫時未有喺澳洲設廠嘅具體時間表，但從管理層「任何事情都有可能發生」嘅表態來看，未來喺當地進行零件生產甚至 CKD 組裝嘅可能性，顯然並未被排除在外。

On June 13, 2026, at Hall N8 of the Chongqing International Expo Center, the Changan Mazda booth was bustling with visitors.

The classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6, MAZDA EZ-60, and the April-launched EZ-60 Year of the Horse Edition were lined up in a row.

On the booth's backdrop wall, the five characters "Still Mazda" stood out prominently.

This is not a nostalgic slogan, but a solemn declaration: In the new energy era, Mazda remains the Mazda that pursues driving pleasure and adheres to quality standards.

However, its stage has extended from fuel tracks to the global electric racing arena.

Global Car Power: From Chongqing Made, Driving to the World

Amidst joint-venture automakers adjusting their China strategies, Changan Mazda has taken a unique path – making China the source of Mazda's global new energy.

Wu Xuxi, Executive Deputy General Manager of Changan Mazda Auto Sales Branch, clearly stated at the auto show: "Changan Mazda has become Mazda's global new energy vehicle design, R&D, manufacturing base and export center. We solemnly promise that every Mazda new energy user owns a true global car."

This is not self-praise, but a fact backed by a hardcore performance report.

On the design front, EZ-6 won the "2026 World Car of the Design" award, becoming the first Chinese new energy model to receive this honor. EZ-60 went further to win 8 world-top design awards, becoming the only SUV globally to achieve this simultaneously. Based on Mazda's proud "Kodo" design language, new energy models use the lines and proportions of the electrification era to reinterpret the fusion of Eastern aesthetics and sportiness.

In terms of safety, both models were built strictly according to the China-Europe Dual Five-Star standards. EZ-6 has already secured 5 authoritative safety certifications such as C-NCAP, E-NCAP; EZ-60's battery safety meets the new national standard and European standard in advance. More noteworthy is Changan Mazda's promise to all new energy users "Lifetime battery spontaneous combustion compensation, no mileage limit, no owner limit" – this confidence comes from high self-confidence in its own technology.

In terms of handling, at the China New Energy Vehicle Rally Championship, EZ-60 took the SUV Group Championship in circuit racing and the Overall Runner-up in rally racing. At the auto show, Changan Mazda owner and champion driver Ji Hao shared his experience: In the 6-day 910-kilometer devilish schedule, he drove a factory-original unmodified pure electric EZ-60. Facing competition from the vast majority of extended-range/pHEV participant vehicles, he finally broke through from 27 brands and 100 participating cars relying on extreme quality stability and "Jinba Ittai" tuning. This is not laboratory data, but extreme verification on a real track.

Currently, Changan Mazda has successfully obtained whole vehicle certification for the three major markets of the European Union, the United Kingdom, and Australia, becoming the first joint-venture new energy automaker domestically to obtain all three certifications simultaneously. At the end of May, over 80 overseas dealers from Europe, Australia, and Thailand specially visited the Nanjing factory, giving high praise to the production process and quality control system. Overseas sales and pre-sales of EZ-6 and EZ-60 continue to trend positively, while in the domestic market, EZ-60 has held the title of joint-venture new energy mid-size SUV sales champion for 7 consecutive months.

"User+" Mindset: From Product Delivery to Emotional Resonance

If global car power is Changan Mazda's hard skill, then the "User+" mindset is its soft power. In Changan Mazda's view, 5 million Chinese users are not consumers, but partners in brand development and co-creators of value.

In 2026, Changan Mazda launched a series of user co-creation activities, building a full-dimensional, full-lifecycle user ecosystem.

The "Wish Journey" launched at the beginning of the year, with the two-way rush of "user wishes, brand assistance", let Changan Mazda truly walk into users' lives. Some users wished to take aging parents to see the sea once, the brand assisted in planning the itinerary; some users hoped to build a book corner for children in mountainous areas, the brand coordinated resources to implement. Behind every wish is a unique emotional connection between the user and Mazda.

The cumulative 11 issues of "Owner Story Collection" have become a showcase window for Mazda fan spirit. Here are public welfare experts who have donated to poor primary schools for 7 consecutive years, love leaders who have organized car owner clubs to care for special children for 4 consecutive years, and sweet couples who met and got to know each other because of Mazda. These real and vivid stories constitute the most moving background color of the Changan Mazda brand – it is not a cold industrial product, but a partner carrying the life memories of countless people.

The "Joy Mazda Creator" and "Citizen Agent" plans have built a platform for users to co-create brand value. Since the launch of the event, a large number of Mazda fans have emerged who record ownership life with lenses and transmit product value through word-of-mouth. "Post-00s" EZ-60 owner Sun Jingyi shared her feelings at the auto show: "Usually busy with work, but I can use spare time to share driving feelings. I am a newbie, participating for the first time, but whether it is car friends or Changan Mazda staff, they will do their utmost to help me. If you are a Mazda owner, like sharing, and love making friends, welcome to join Joy Mazda Creator."

More noteworthy is the "Green Seedling Plan". The second season activity officially launched in May is gradually entering top universities across the country, deepening exchanges with young students on Changan Mazda's practical results in design, driving control, safety, intelligence, and other fields. The simultaneously launched EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to come true creatively, but also opens summer practice and internship quotas to the broad mass of young students. This leap from "selling cars" to "educating people" highlights a responsible brand's profound thinking about the future of the industry.

The practice of social responsibility also cannot do without users' active participation. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment exceeding 10 million Yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda launched the "Every Kilometer Has Kindness" public welfare action again, converting every user's trip into a public welfare fund, all used to improve the learning and living conditions of Hope Primary Schools. Let love be transmitted on the wheels – this is not an empty talk.

618 Mid-Year Big Sale: Making "Still Mazda" Accessible

Leveraging the Chongqing Auto Show opportunity, Changan Mazda simultaneously launched the "Enjoy Summer Scenery, Joyful 618 Major Promotion" event. From now until June 30, all series models offer heavyweight purchase gifts: Up to 17,000 Yuan replacement factory subsidy and 20,000 Yuan trade-in national subsidy, purchase designated models gift 7,999 Yuan exclusive set (factory charging pile + Longma Sun Film + TPE floor mats/trunk mats), enjoy 0 down payment 5-year low interest (annual fee rate 1.99%) and 7,999 Yuan lifetime zero combustion rights.

Additionally, all users who test drive new energy models at the store can receive the National Intangible Cultural Heritage Jinling Gold Foil. This detail is worth pondering – integrating traditional culture elements into the car buying experience is both humanistic care for users and a response to the brand's "Eastern Aesthetics" gene.

For consumers waiting to see the new energy SUV market, EZ-60's 7-month sales champion status has already proved market recognition; and for those users who still miss the pure driving pleasure represented by MX-5, Changan Mazda has given an answer with its handling performance in the new energy era: The soul of driving pleasure has never changed, only the power form is evolving.

Writing at the End: Still Mazda, Still Worth Looking Forward To

Looking back from the 2026 time node, Changan Mazda's new energy transformation path is gradually becoming clear. It is not simply adding batteries to fuel cars, nor completely copying the intelligent electric solutions of China's local brands, but taking a unique path of "Mazda Core + Global Standards + Chinese Efficiency".

In design, maintain the purity and premiumness of "Kodo" aesthetics; in handling, stick to the "Jinba Ittai" brand soul; in quality, benchmark the strict China-Europe Dual Five-Star standards; in service, practice the "User+" long-termism; in responsibility, continue to cultivate public welfare.

"Still Mazda" has never been a slogan. It is the engine roar when winning on the EZ-60 track, the smiling face when users realize their dreams in the "Wish Journey", the clear reading sound of Hope Primary School children, and the moment when the corners of every Mazda owner's mouth involuntarily rise when stepping on the accelerator pedal.

In the future, Changan Mazda will continue to build every product with global standards and connect every user with sincerity. From June 13 to 21, Hall N8 of the Chongqing International Expo Center, this unique charm belonging to Mazda is waiting for more people to experience it firsthand.

When SAIC Motor reached a cumulative production and sales breakthrough of 100 million vehicles, becoming the first member of the "100 Million Club" in the history of China's automotive industry, the spotlight should not only shine on the world's first smart car and high-end independent brand passenger cars, but also on the silent force that supported modern logistics, public transportation, and infrastructure pillars, and completed the five-vehicle relay delivery at this grand event — SAIC Commercial Vehicles segment.

In the second half of the hundred-year change in the automotive industry, the new energy transformation of commercial vehicles is not only a key battle for the "Dual Carbon" goals, but also the core ruler to measure a country's automotive industry green competitiveness. SAIC Commercial Vehicles, carrying five brands including Maxus, Yuejin, IVECO, Hongyan, and SINOWO, submitted a highly valuable report card: the overall new energy penetration rate reached 35%, leading far ahead of traditional commercial vehicle enterprises, and injecting powerful "green momentum" into SAIC Motor's 100 million monument with its full-scenario product matrix, global top partner endorsements, and full-dimension user ecosystem. Behind this number is the profound transformation of China's commercial vehicles from "scale expansion" to "value leadership".

Structural Leadership: How does 35% penetration break the commercial vehicle "high emission, difficult decarbonization" curse?

For a long time, commercial vehicles were regarded as a "hard bone" for new energy transformation due to complex usage scenarios, high cost sensitivity, and high range requirements. However, SAIC Commercial Vehicles proved that this "bone" could be chewed up with a 35% overall new energy penetration rate. This number far exceeds the industry average, marking that its new energy strategy has crossed the policy-driven stage and entered the "harvest period" driven by the market.

This leading position is built on a complete and layered technical implementation logic.

First, there is the saturated coverage of "all energy routes". Unlike some companies betting on a single technical route, SAIC Commercial Vehicles has achieved a comprehensive layout of fuel, pure electric, plug-in hybrid, range extender, and hydrogen fuel. Especially at the 2026 Beijing Auto Show, "Maxus Da Na Super Range Extender", the "industry's first super range-extending large light commercial vehicle" launched by Maxus, accurately cut into the core pain points of city distribution logistics with the "large battery + small range extender" collaborative mode. Its CLTC comprehensive range exceeded 1,260 kilometers, pure electric range 312 kilometers, and the energy consumption per 100 kilometers was as low as 2.65L. This technical "precision calculation" directly translates into the "economic account" in users' hands, which is the key to the large-scale popularization of new energy commercial vehicles.

Second, the "penetration rate flying together" of core brands. The 35% overall data is composed of a solid base formed by multiple points blooming across brands. SINOWO buses achieved 100% comprehensive electrification, becoming a benchmark for urban public transportation zero-carbon transformation; the Yuejin brand's new energy light truck proportion approached 57% in all of 2025, meaning that for every two light trucks sold, one was new energy; Maxus's domestic new energy penetration rate frequently broke through 50% in single months, especially in its traditional strong light commercial vehicle sector, achieving a switch from "quantity" to "quality". This full-brand collaborative penetration, rather than reliance on a single "sharp spear" advance, has built SAIC Commercial Vehicles' irreproducible systematic advantage.

Finally, deep co-research in the industrial chain. The strategic cooperation with CATL's "technical co-research, ecosystem co-construction" has allowed SAIC Commercial Vehicles to occupy the commanding height in the core battery link. The equipped CATL Tianxing battery not only has an extremely low failure rate of one in a billion levels, but also provides a cycle life of 7,000 cycles and warranty of 8 years or 600,000 kilometers, which hits the fundamental concerns of commercial vehicle users on "reliability and residual value". Solving user anxiety from the bottom layer technology, SAIC Commercial Vehicles' new energy leading is the successful conversion of technical dividends to market dividends.

From "Product Overseas Expansion" to "Solution Export": Brand Dimension War Behind Globalization

On the global automotive stage, the internationalization degree of commercial vehicles is a direct embodiment of measuring a country's automotive industry competitiveness. SAIC Commercial Vehicles not only leads the new energy transformation in the domestic market, but also reshapes the gold content of "Made in China" in the global market. The core of its globalization story has upgraded from early "selling products" to "exporting systems, standards, and ecosystems".

Data is the most intuitive proof. In 2025, SAIC Commercial Vehicles exported 103,000 vehicles overseas, with a year-on-year growth of over 25%, and light commercial vehicle exports ranked first among Chinese brands, with pickups ranking second. Entering 2026, this momentum has increased, with overseas sales breaking through 10,000 vehicles in April alone, a year-on-year increase of 40%. This is not only an increase in quantity but a qualitative leap. In markets such as Australia, Chile, and Malaysia, SAIC Commercial Vehicles' new energy products not only secured large orders but also occupied over 50% of the market share for pure electric commercial vehicles in Chile. This simultaneous breakthrough in developed countries and "Belt and Road" market lines proves that its products have reached global leading levels in quality, safety, and adaptability.

"Return orders" from global top customers are the best endorsement of brand power. At the SAIC Group 100 million vehicle delivery ceremony, international logistics giant DHL once again became the focus customer, receiving the Maxus delivered eDeliver 5. Since the cooperation in 2017, Maxus not only won DHL's largest procurement order in the European region but also became its preferred partner for global green logistics transformation. From DHL, FedEx, OnRoad, to SF Express, these industry giants who are picky about operating efficiency and TCO (Total Cost of Ownership) continuously choosing SAIC Commercial Vehicles is itself the highest evaluation of its product reliability, economic efficiency, and service support capabilities.

More worth noting is that SAIC Commercial Vehicles is completing the strategic dimension upgrade of the overseas expansion model. During the 2026 Beijing Auto Show, over 200 overseas dealers from more than 100 countries and regions gathered together to witness its four core strengths of "Quality, Technology, Ecosystem, Globalization". This marks that its overseas strategy has shifted from simple trade relations to a new stage of deep localization and full-scenario business solution export. By establishing overseas service centers, perfecting terminal sales networks, and initiating global modification ecosystem alliances, SAIC Commercial Vehicles is building a symbiotic and win-win global business ecosystem. It is not only selling a vehicle but exporting a green transport solution integrating vehicles, finance, services, and data. This transformation from "product output" to "capability output" is the inevitable path for China's commercial vehicles to truly walk to the center of the global stage.

Full-Scenario Coverage and User Value Reconstruction: From "Production Tools" to "Livelihood Partners" Dimension Upgrade

Commercial vehicles naturally have the attribute of "production tools", but SAIC Commercial Vehicles, by building a full-scenario product matrix and full-lifecycle user ecosystem, is redefining its social role. It is both the "wealth creation tool" of thousands of industries and the "warm partner" connecting livelihood.

In the product dimension, its coverage breadth is impressive. From heavy trucks supporting infrastructure projects, passenger cars serving city buses, to light trucks and light commercial vehicles deepening city distribution logistics, to pickups serving both commercial and outdoor needs, MPVs satisfying business and families, and even RVs carrying poetry and distance, SAIC Commercial Vehicles has built a full-scenario matrix of 7 car series. This "no blind spot" coverage ability enables it to provide highly customized solutions for different users. For example, in this 100 million vehicle delivery, IVECO Juxing EV broke through the mountainous passenger transportation range problem with its 100-degree large capacity battery, serving Henan Zhonglian Tourism; Hongyan i Jieshi Dump Trucks rode the complex road conditions of Shanxi with military-grade quality, escorting Hengtong Sheng Industry & Trade Company's infrastructure project. This precise scenario matching is the best embodiment of its product power.

In the value dimension, its service ecosystem construction goes beyond traditional buying and selling relationships. The "Lingju Capacity" built "Vehicle, Cargo, People, Data" integrated smart logistics ecosystem, and the "Star Plan" invested 15 million in farmer assistance funds, indicating SAIC Commercial Vehicles is thinking about how to help users better "make money". It is no longer passively providing transportation tools, but actively intervening in users' operation processes, lowering TCO through data empowerment and improving operational efficiency. Especially the "Star Plan" Motuo Action, assisted high-altitude area agricultural product transportation with pickup capacity, integrating commercial value and social responsibility, exploring a new path for rural revitalization of "Cars to the Countryside + Agricultural Products Going Up".

In the social responsibility dimension, its public welfare actions show enterprise warmth. Launching the AED Worry-Free Rescue Fund, creating the country's first commercial vehicle mobile AED public welfare fleet, this measure upgrades commercial vehicles from simple transport tools to mobile "Life Guardians". When vehicles become mobile emergency nodes, SAIC Commercial Vehicles' social value has achieved a qualitative leap. The landing of the 8S User Super Experience Center broke the traditional 4S Dealership boundary, providing integrated experiences of sales, service, ecosystem, and co-creation. This is itself a profound reconstruction of user relationships, shifting from the end of transactions to the starting point of relationships.

Conclusion:

SAIC Motor's 100 million vehicles is a period for an era, and more like a colon for the next journey. Behind this heavy milestone, SAIC Commercial Vehicles, with its 35% new energy penetration rate, full-scenario product strength, global brand influence, and warm user ecosystem, has strongly proved that it is not only the "ballast stone" for the group scale's summit, but also the "engine" leading the green transformation of China's commercial vehicle industry.

100 million users are not the end point, but a new starting point of trust. When the original intention of "serving livelihood, linking the world, driving the future" meets the era tide of new energy and globalization, SAIC Commercial Vehicles is driving China's commercial vehicle industry from scale leadership to value and brand full-range leadership with its systematic competitive advantages. On the map of the global green transport revolution, it has already become a key force that cannot be ignored.