车型概览

Aston Martin DB6 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在日常场景里的便利程度。

版本方面，Aston Martin DB6 目前可围绕 2025 Standard 来比较。

购车价格指南

评估 Aston Martin DB6 的购车预算时，建议先从版本定位和后续拥车成本下手。价格不是唯一重点，真正决定是否划算的是每天会不会用到那些配置。

如果你在几个版本之间犹豫，可以把 2025 Standard 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 Aston Martin DB6 的核心规格，最重要是把数字翻译成生活里的感受。

Aston Martin DB6 的核心价值应回到日常场景判断：你要它负责通勤、家庭出行、长途，还是作为更有个性的选择。

优缺点分析

Aston Martin DB6 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：车型定位清楚，适合先作为同级比较对象。

需要留意的是，最终取舍会落在版本配置、保险和长期保养成本。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 Aston Martin DB6 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把日常场景里的便利程度放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。

竞品对比内容

把 Aston Martin DB6 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先从版本定位、品牌售后和日常用途开始比较。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 Aston Martin DB6 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

车型概览

Audi SQ8 Sportback e-tron 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在充电节奏、通勤半径和使用便利。

版本方面，Audi SQ8 Sportback e-tron 目前可围绕 2025 471km quattro 来比较。

购车价格指南

评估 Audi SQ8 Sportback e-tron 的购车预算时，建议先从版本定位和后续拥车成本下手。价格不是唯一重点，真正决定是否划算的是每天会不会用到那些配置。

如果你在几个版本之间犹豫，可以把 2025 471km quattro 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 Audi SQ8 Sportback e-tron 的核心规格，最重要是把数字翻译成生活里的感受。

114 kWh的电池容量，重点是能不能支撑一周通勤和周末出门。 25.3 kWh/100km的耗电表现，会影响你多久需要补一次电。 370 kW、973 N·m的输出，让高速并线和短距离超车更有底气。 车长 4915 mm、车宽 1976 mm、车高 1617 mm、轴距 2928 mm，可以帮助你预判停车难度和后排乘坐空间。

优缺点分析

Audi SQ8 Sportback e-tron 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：日常能源成本有明确参考、动力输出能支撑高速和超车需求、空间和车身尺寸便于家庭买家预判实用性。

需要留意的是，需要先确认家里、公司或常去商场的充电条件、市区停车和狭窄路段仍要看个人驾驶习惯。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 Audi SQ8 Sportback e-tron 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把充电节奏、通勤半径和使用便利放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？只要充电条件稳定，电动车的通勤体验通常更安静，也更容易控制日常能源成本。

竞品对比内容

把 Audi SQ8 Sportback e-tron 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：再看动力是否足够应付高速和满载、接着比较能源成本和补能便利、最后看空间是否适合家人和行李。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 Audi SQ8 Sportback e-tron 的关键，是先把充电安排想清楚。家充、公司充电或商场快充只要其中一项稳定，日常体验就会轻松很多。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

车型概览

Audi RS 3 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在整体购车判断。

价格落在 RM 673,600，买家可以先用它判断预算压力和同级定位。

购车价格指南

Audi RS 3 的购车预算可以先从 RM 673,600 开始衡量。这个数字真正影响的是月供、保险和现金流，而不只是展厅里的标价。

如果你在几个版本之间犹豫，可以把 2025 Sedan 2.5 TFSI quattro（RM 673,600） 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 Audi RS 3 的核心规格，最重要是把数字翻译成生活里的感受。

涡轮增压、5缸的动力底子，适合拿来判断市区跟车和高速巡航是否轻松。 400 Ps、500 N·m的输出，真正意义在于满载、上坡和超车时不会太吃力。 DCT 双离合 变速箱、四轮驱动布局 的设定，会影响起步顺滑度、湿地稳定感和长途巡航感。

优缺点分析

Audi RS 3 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：预算位置清楚，方便和同级车直接比较、动力输出能支撑高速和超车需求、空间和车身尺寸便于家庭买家预判实用性。

需要留意的是，最终取舍会落在版本配置、保险和长期保养成本。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 Audi RS 3 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把整体购车判断放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。

竞品对比内容

把 Audi RS 3 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先用 RM 673,600 锁定预算圈、再看动力是否足够应付高速和满载、最后看空间是否适合家人和行李。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 Audi RS 3 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

Recently, the engine technology of Chinese automakers has sparked the attention of Japanese media.

A Japanese media outlet reported that in terms of engine thermal efficiency, Chinese automakers are rapidly approaching, or even surpassing Japan. For Chinese automakers, competing on engine thermal efficiency is actually nothing new.

In the past few years, automakers like GAC, Chery, Geely, and Dongfeng have showcased thermal efficiency data one after another, rising from 44% and rolling to over 46%.Engines have not been eliminated by electrification; instead, they have found new value in the hybrid era.

But what is more worth attention is perhaps the "method of use" of these engines.

Most of them were previously used in extended-range and plug-in hybrid vehicles. In the past six months, more and more automakers have started to densely push high-thermal-efficiency hybrid-specific engines to "blue-plate" gasoline-hybrid models.

Recently launched Geely Emgrand i-HEV, achieved a fuel consumption of 2.22L per 100km, breaking the Guinness World Record held by the Toyota Prius.

In this market of oil-electric hybrids, Toyota and Honda have operated for decades, and domestic brands still couldn't truly conquer it.But now, this stronghold of Japanese cars also begins to be shaken.

Fully replacing fuel vehicles, has the opportunity for gasoline-hybrid vehicles arrived?

In recent years, the Chinese auto market has completed a switch from fuel to electricity, with NEV penetration rate exceeding 50%. But the gasoline-hybrid (HEV) stuck in the middle and marked as "blue-plate" side, has not been taken seriously by domestic brands.

Now, this pattern is quietly changing. At the end of last year, a batch of domestic cars like Geely Preface, Changan Eado, UNI-V, CS55, CS75, were filed with MIIT for gasoline-hybrid versions.

At the end of March this year, Changan took the lead in releasing Blue Whale Super Power Hybrid; in April, Geely, Great Wall, and GAC successively unveiled i-HEV, Super Smart HEV, and Xingyuan Super Dual Engine.These systems mostly jumped out of the old path of Japanese "fuel-based", taking electric drive as the main focus, and through new technologies like AI calibration, some models ran "2L-level" fuel consumption in challenge tests.

New cars are also landing successively. At the end of April, Geely Preface i-HEV, Xingyue L i-HEV were launched first; at the end of May, Changan 4th Gen CS75 PLUS, 4th Gen Eado's Blue Whale Super Power version were launched and delivered; on June 16, Geely Emgrand i-HEV was also officially launched.

The sales of this batch of new cars may need to be observed for a period, but these automakers exerting effort on gasoline-hybrid models collectively, has already explained that market patterns may produce changes. And the reason for changes has a certain relationship with policy factors.

Starting from 2026, new energy vehicle purchase tax changes from full exemption to half levy, and the plug-in hybrid pure electric range threshold for subsidies rises from 43km to 100km.A batch of short-range plug-in hybrids were blocked outside the policy door, and non-plug-in, non-reliant on charging piles, yet fuel-saving gasoline-hybrids, cost-performance ratio highlighted instead.

The principles of some gasoline-hybrid models and plug-in hybrid models are actually not much different. Both are engines with electric motors, the difference lies mainly in the battery.

Plug-in hybrids carry batteries of 10+ degrees or even larger, can get green plates, can be plugged in and driven as electric cars; gasoline hybrids have only 1 to 5 degrees small batteries, rely on engines and energy recovery to charge themselves, get blue plates.

The key lies in, among people buying short-range plug-in hybrids, many actually never charge, drive them as fuel cars. This way, that big battery becomes a burden that only increases vehicle weight and cost, yet serves no use. For this part of users, gasoline hybrids with smaller batteries, lower prices, drive away after refueling, are actually more practical.

From an industry perspective, the rise of gasoline hybrids has another layer of meaning.

Price wars have fought for more than two years, automakers have almost no profit left. Data from CPCA shows, in the first quarter of 2026, the automotive industry profit margin was only 3.2%, creating a new historic low.Since the beginning of this year, MIIT and CAAM have acted multiple times to "curb excessive competition", and in June also interviewed automakers suspected of irrational competition.

Compared to piling big batteries, fighting price wars, gasoline hybrid batteries are small, no charging system needed, vehicle cost can be further reduced. In the current situation where curbing excessive competition is the main tone, this road is actually more meaningful for the healthy development of the industry.

Going overseas collectively is the bigger battlefield for gasoline hybrids

Although relying on policy adjustments, gasoline hybrids have a larger space domestically, but looking at the overall picture, the trend of electrification is irreversible. Therefore, compared to domestic, overseas is the real imagination space for gasoline hybrids.

In recent years, exports have almost become another leg of Chinese automakers. Data from CAAM shows, in January-May 2026, Chinese auto exports were 4.059 million vehicles, up 63% year-on-year; while at the same time domestic market continued to bear pressure, light 5th month single month, domestic sales slipped over 20% year-on-year. Going overseas became the most important incremental value for automakers.

And in this game of going overseas, the space for gasoline hybrids may be larger than plug-in hybrids and pure electric.

Global passenger car annual sales about 70 million, among them non-plug-in/fuel vehicles still account for a large proportion, mostly distributed in markets with imperfect charging facilities and traditional driving habits.

Gasoline hybrids don't need charging, drive away after refueling, almost a "no-threshold" overseas solution. In Europe, gasoline hybrids were originally the best selling power type, 2025 new car market share about 34.5%, exceeding pure electric and plug-in hybrid sum.

And at the policy level, gasoline hybrids might also have more advantages. Chinese pure electric has long been subject to anti-subsidy tariffs added by the EU, and according to German media reports, the EU recently also prepares to deal with Chinese plug-in hybrids.Pure electric, plug-in hybrids may be restricted at present, non-plug-in gasoline hybrids, instead became a relatively steadier road.

In fact, there are already domestic brands relying on gasoline hybrids to verify the market overseas.

For Europe, SAIC MG specially made a non-plug-in gasoline-electric hybrid product line "Hybrid+", which is gasoline hybrid products, MG3, MG HS, MG ZS all have corresponding models.

Relying on this set of gasoline hybrid models, MG ZS Hybrid+ in UK 2025 first half registration over 11,000 units, won local small SUV gasoline hybrid market sales champion, forcing Toyota Yaris Cross and Nissan Juke behind. January-May this year, SAIC sold about 150,000 vehicles in Europe, continuing to rank first among Chinese brands, among them gasoline hybrids is the fastest growing part.

Presumably, besides MG, there will be more Chinese automakers successively spreading gasoline hybrid models overseas, and entering more markets.

And this road, destined to face giants like Toyota, Honda directly. Gasoline hybrids are actually the stronghold Japanese cars have operated for decades, only in 2025, Toyota global sold about 4.4 million gasoline hybrids, accounting for 40% of its total sales, in European market closer to two-thirds of total sales.Chinese automakers entering, means moved their most steady piece of cheese.

Such direct confrontation, actually has been played out in Southeast Asia.

This area once called Japanese "backyard" market, Japanese share once exceeded 80%, Thailand closer to 90%; while as BYD, SAIC, Great Wall and other brands entered on a large scale, Japanese brands retreated step by step.

2025, Southeast Asia six countries Japanese cars sales about 2.27 million vehicles, down more than 20% year-on-year. In Thailand, Japanese share already slipped from more than 90% to around 70%, Suzuki, Subaru even directly withdrew from Thailand local production.

And this time, Chinese automakers to grab, no longer just electric vehicle incremental value, but Japanese rely on for decades gasoline hybrid basic plate.

Written at the end:

Decades ago, Toyota used a Prius, wrote "fuel-saving" standard answer for gasoline hybrids; decades later, this Japanese car's most steady brand, is now being chased by Chinese automakers from domestic to overseas.

Of course, decades of accumulated reputation, won't collapse overnight. Long-term reliability of hybrids, overseas tariffs that may be added anytime, are tests that cannot be bypassed.

But one point is already clear — that hurdle that could be bypassed through "bend" in the past, this time, Chinese automakers choose on "straight road", facing head-on across.

编辑导语：双方的签约，是近年来国有汽车资产重新配置逻辑变化的一个强烈信号。

6月13日，北汽集团与中国长安汽车集团正式签署战略合作协议。北汽集团党委书记、董事长张建勇与长安汽车党委书记、董事长朱华荣出席仪式，北汽集团党委常委、副总经理谢伟与长安汽车执行副总裁张晓宇代表双方签字。

这次合作覆盖五大领域——前瞻技术与新兴产业、绿色低碳发展、产业链、供应链、海外市场，定位语也很明确：积极探索现代新国企“央地合作”新路径。

北汽隶属北京市国资体系，长安背靠兵器装备集团、是真正意义上的央企造车平台，一家地方队、一家中央队，跨越行政层级壁垒做全域资源协同——这件事本身，就是近年来国有汽车资产重新配置逻辑变化的一个强烈信号。

这份协议里真正“能落地”的是什么？

首先是供应链端的联合采购与产能共享。协议明确提到双方在芯片、电池等核心零部件上推进联合采购。这不是抽象概念——车载MCU、功率半导体、动力电池电芯这几大类，恰恰是近两年价格波动最大、供应商集中度最高的环节。北汽与长安各自年销都在百万辆级体量，但面对宁德时代、英飞凌、地平线这类头部供应商时，单一企业的议价筹码仍然有限；如果把两家采购需求打包，规模效应带来的成本弹性是立竿见影的。

其次是前瞻技术层面的协同红利，尤其集中在智能驾驶。北汽与长安是目前全国首批——且迄今仍是少数——拿到工信部L3级自动驾驶车型准入许可的车企。两家企业的试点场景与数据积累各有侧重，一旦建立数据共享与技术协同机制，不仅迭代效率更高，研发摊销的压力也能显著减轻。

第三是出海渠道的互补性共享。2025年长安海外销量约63.7万辆，在拉美、中东布局较深；北汽出口约30.8万辆，深耕东南亚与非洲市场。双方在海外经销商网络、物流仓储体系、售后网点上的共享，意味着在泰国、巴西等关键增量市场上，可以避免“同一面国旗下的两个品牌各建一套网”的重复投入。

值得注意的是，截至目前这份协议仍属战略框架层面，不涉及股权合并、不设立合资公司，走的是市场化资源配合而非组织重构的路线。

“央地合作”为何此时提速

将目光放长远至整个行业，或许可以理解一下为何双方会进行这次合作。其一，价格战把整车企业的利润表压到了临界点“各自为战”的成本结构难以为继。当新能源渗透率突破关键阈值、产品同质化加剧、消费者价格敏感度居高不下，单家车企想靠“全栈自研+独立建网+全产业链控盘”的旧逻辑走通，边际收益正在急剧递减。联合采购省出来的，可能就是明年财报上那几个百分点的毛利率。

其二，国有汽车资产的效率问题，正从“改革议题”变成“生存议题”。长安作为央企体系内的市场化尖兵，机制灵活、军工资底子厚、乘用车品牌向上走得相对成功；北汽手握北京区位资源、新能源制造基础和区域渠道底盘，但在自主乘用品牌的高端化突围上始终面临瓶颈。两者结合在不动产权的前提下，让采购规模、技术资产、海外网络这些“可流动资源”先转起来，用协同效率替代重复建设。

其三，中国汽车出海正在从“机遇期”进入“合规与反制期”，单兵作战的风险越来越高。欧盟关税壁垒、各国本土化率要求、品牌信任战的升级，都意味着中国车企出海需要更强的体系能力——渠道共享、统一售后标准、甚至联合应对认证与法规博弈，都不是一家企业能独自消化完的事。

更大的看点或许在于：当地方国企与央企平台终于找到一种不靠行政捏合、而靠市场化协同纽带维系在一起的运作方式，这套模版会不会被更多“央地配对”复制？如果答案是肯定的，那6月13日这份协议的价值，就不只是两家车企的成本账算得更精了，而是中国汽车产业在存量竞争阶段，资源配置方式的一次真实进化。

一亿辆车首尾相连有多长？以4.5米车长计算，足以环绕地球11圈，若算上更长车型，最多可达12圈——这是上汽集团过去七十余年所走过的路，也是与一亿用户同行的距离。

这条路，注定不是坦途。1955年初创之时，谁曾想过会有一亿次交付？可七十余年里，上汽就是在一道又一道的转弯处，把每一次犹豫变成了笃定，把每一次挑战酿成了从容——像极了《小美满》里那句“既然是路一定有转弯，哪个风景都漂亮”。

而走到今天，站在一亿辆的坡顶上，前方是智能电动时代的深水区，是全球化竞争的新棋局，上汽没有在回望中停留不进，而是伸出手去够更远的远方——正如《明天会更好》所唱，“唱出你的热情，伸出你双手”。

2026年初夏，上海北外滩世界会客厅，江风裹着湿润的暖意。“绣球花”小合唱团的孩子们站成错落的台阶，清亮的童声先唱起《小美满》的轻快，又转入《明天会更好》的悠扬。就在这歌声里，一辆智己LS9 Hyper缓缓驶上舞台，钥匙被交付给了上汽第一亿位用户——Momenta CEO曹旭东。上汽，成为了中国汽车工业史上首个达成这一里程碑的汽车集团。

选择这两首歌，似乎是一种不经意的默契。《小美满》唱的是把寻常日子过成诗，把一路的颠簸都看作风景——这不正是上汽七十余年从手搓凤凰到合资合作、从自主创新到智电转型的写照么？每一步都不容易，但每一步都走得踏实而心安。《明天会更好》唱的则是向前的力量，是伸出手去拥抱未知的勇气——这不正是上汽此刻正在做的事么？从传统制造商向生态科技型企业转身，从中国走向全球170余个国家和地区，一亿辆不是终点，而是下一程的新启程。

歌声未落，远在伦敦，实习医生Natalia Nobes也接过了MG4 EV Urban的钥匙，正式成为上汽集团第100,000,001号车主。祖父那台经典MGB是她童年记忆里最耀眼的一抹红，如今她终于握住了属于自己的方向盘。

同一天，类似的故事还在全球范围内不断上演。在印度尼西亚雅加达，足球名将埃吉·毛拉纳·维克里正式成为五菱Eksion的车主；在新加坡DHL供应链先进区域中心，高级副总裁Herbert Vongpusanachai接过上汽大通eDeliver 5的钥匙——从安亭到柳州，从蓝田到太原，从南京到上海，交付灯光在全球数十座城市同时亮起。

每一把钥匙的转动，都是“一点一滴小美满”在普通人生活中的真实回响，而每一次出发，都在“敲醒沉睡的心灵”，把更好的明天带到更多角落。

继续领跑中国汽车业

据上汽集团发布的最新销量数据，5月份上汽集团实现整车销售34.9万辆，1-5月累计销售165.1万辆。

作为对比，今年前5个月，比亚迪集团的累计销量为140.5万辆；吉利集团的累计销量为118.22万辆。

上汽集团继续领跑中国汽车行业。

相比销售总量的上升，上汽集团在各个细分市场的表现更值得关注：今年5月，上汽自主品牌销量达26.3万辆，同比增长14.7%；今年前五个月，上汽自主品牌累计销量达117.3万辆，同比增长8.6%。

更为值得一提的是，自主品牌在上汽集团的销量占比正在快速提升，数据显示，1-5月上汽自主品牌的销量占比达到了71.1%，比去年同期提升了7个百分点，大型汽车集团靠合资品牌支撑的历史正在改写。

在突飞猛进的自主品牌中，上汽大通和上汽乘用车的表现最为抢眼：5月上汽大通销售2.6万辆，同比增长43.7%，1-5月累计销售10.9万辆，同比增长24.4%；上汽乘用车5月销售了10万辆，同比上涨37.7%，1-5月累计销售43.4万辆，同比大涨42.5%。

在自主品牌兴起的同时，新能源车也迎来了“全线大涨”：今年5月，上汽新能源车销售18.2万辆，同比增长46.5%；1-5月累计销售59.5万辆，同比增长13.2%。

其中，智己汽车1-5月累计销售3.2万辆，同比大涨114.6%；上汽乘用车新能源车累计销售17.4万辆，同比激增195%；上汽大通新能源车累计销售3.4万辆，同比增长63.3%；上汽通用五菱新能源车累计销售25.5万辆。

除了自主新能源表现抢眼之外，合资新能源也开始奋力向上。5月上汽通用新能源车销售1.3万辆，同比大涨75%，旗下新车至境E7上市首月就实现了交付破万的成绩。同样的故事也在上汽大众身上上演，5月上汽大众新能源车销售近1万辆，同比增长34.3%；刚刚上市的ID.ERA 9X累计交付超过7000辆。

在国内市场承压，中国汽车疯狂涌入海外市场的大背景下，出口强势的上汽集团依然表现抢眼。数据显示，今年前5个月，今年1-5月，上汽海外市场累计销售58.9万辆，同比增长45.9%。

上汽最大的海外销售市场是欧洲，今年前5个月，名爵在欧洲市场累计销售了15万辆，同比增长20%，继续坐稳“中国品牌欧洲销量冠军”的宝座。

懂车更懂用户

之所以能够引领中国汽车行业，是因为上汽很懂消费者。

2026年5月28日，上汽集团迎来了全球第一亿台车型的交付，这是中国汽车产业发展的里程碑事件，也是上汽集团实力的最好展现。

自1955年，上海内燃机配件制造公司成立开始，上海汽车工业正式起步，1958年，第一辆“凤凰牌”轿车问世，实现上海轿车制造“零的突破”。1983年第一辆手工组装的桑塔纳下线，上汽正式开启合资合作之路。

此后，上汽又在1997年组建起上海通用（今上汽通用），并同步建设了中国第一家合资的专业汽车设计研发中心，为中国汽车人才的培养贡献了极大的力量。2006年自主品牌荣威诞生，2016年推出全球首款互联网汽车荣威RX5；2020年高端智能电动品牌智己汽车成立，向智电时代全面进军。

从无到有，从有到优，上汽集团不仅是中国汽车工业发展的亲历者，更是有力的推动者——每一步都像歌里唱的那样，“既然是路一定有转弯”，但上汽在每一个弯道都从容转向，把每一个转角都变成了风景。

而这当中的每一次发展，都是对用户需求的最好响应。技术的温度，最终落进每一个用户的日常。售价仅六万多元的荣威i6全系标配8155芯片与豆包大模型，华境S全系搭载华为乾崑智驾Pro，尚界Z7系列配备ADS 4.1与896线激光雷达——让每一次通勤少一分焦虑，每一次泊车多一分从容，这是“懂车更懂你”最朴素的注脚。

在上海安亭、在广西柳州、在陕西蓝田、在江苏南京、在山西太原，一个又一个的车主分别拿到了大众 ID. ERA 9X、华境S、五菱 荣光纯电版、依维柯 聚星EV、红岩 i·杰狮重卡的钥匙，开启了新的人生旅程。

开放融合，向生态科技型企业转型

一亿辆的背后，也上汽集团全球化布局的结果。

目前，上汽在海外建立了超100个零部件生产基地、超3000个经销商网络，建成伦敦等3大研发创新中心及泰国、印尼、印度、巴基斯坦4个生产制造中心，并组建了中国第一、全球领先的整车物流自营船队——安吉物流拥有各类滚装船42艘，8条国际航线覆盖东南亚、欧洲、美洲等主要市场。上汽产品和服务已遍布全球170余个国家和地区，海外累计销量突破700万辆。

能够在全球范围内持续热销，是上汽始终秉持“懂车更懂你”用户理念的结果。懂车，是对核心技术的极致追求；懂你，是把每一项前沿科技精准落地为用户可感知、可享受的美好出行体验。

为了能够让消费者享受到更优异的用车体验，上汽与全球顶尖的合作伙伴携手并进， 持续升级。

在十余年时间里，上汽拿出了近1900亿元的研发投入，获得了超24000项有效专利，构筑起上汽最宽的技术护城河。

在技术路线上：上汽从传统制造商，转型为以 “智慧脑、健壮身、强劲心” 定义智能电动汽车的科技企业；以创新技术为锚，快速构建起一个足够硬核的技术标签与一条日见清晰的商业护城河。

而行业唯一乘用车/商用车L4双牌照；“端到端”智驾大模型量产；与OPPO、豆包打造领先智能座舱；智己全球首搭千问大模型，尚界全系标配华为乾崑智驾，以及行业首创的“主/被动一体”安全系统、数字底盘、线控转向、“恒星超级增程”和MG4X配备的半固态电池等等，都是上汽加速转变的结果。

一系列技术的加持，也让产品有了更多的竞争力，在过去的5月，上汽集团旗下共有十余款新车上市，半固态电池、线控转向、AI大模型等先进技术全面量产。不仅如此，上汽还在加速相关生态的布局，开始从“制造商”向“生态科技型企业”转变。

公开资料显示，自2021年上汽启动战略直投以来，已经累计投资超180亿元，推动24家企业IPO。而在2025年新增投资中，近七成集中于AI、人形机器人、高端制造等“新质生产力”领域，这充分展现了上汽对前沿技术和产业变革的前瞻布局。

对内围绕座舱、底盘、动力等核心业务强化关键部件布局，强化内生发展动能，对外深化协同，投资AI、机器人等新兴赛道，积极开展前瞻布局，拓展未来增长空间。

此外，上汽大众ID. ERA 9X用上Momenta的智驾方案，上汽首位具身智能人形机器人员工——“能仔1号”，在别克至境E7电池量产线上岗等，也都是上汽开放融合发展的结果。

一亿辆，不是终点，而是新的起跑线。当“绣球花”合唱团的孩子们唱完最后一句，江面上的余晖正好洒在智己LS9 Hyper的车身上。那些歌声里的“小美满”，会随着每一辆车驶向不同的家庭、不同的国度；而“唱出你的热情，伸出你双手”的行动哲学，则藏在每一个方向盘后的眼神中，藏在每一座海外工厂的流水线上，藏在每一次技术突破的实验室灯光里。上汽用七十余年证明：伟大的旅程，从来不是靠等待更好的明天，而是靠无数个日子里，把双手伸向远方，把车轮驶向未来。车轮不息，歌声不止——这大概就是中国汽车工业最动人的叙事。

近日，賽輪集團发布公告，擬投資 11.41 億美元（約合 78 億人民幣）建設「埃及輪胎產能提升項目」。呢次係賽輪第三次重金押注埃及，將其海外產能佈局推往新高度，更發出中國輪胎企業重構全球供應鏈、應對國際貿易壁壘嘅深層訊號。

三期重磅加碼，埃及基地產能躍升

公告指，此次新增項目規劃年產 2700 萬條半鋼子午線輪胎、165 萬條全鋼子午線輪胎及 2 萬噸非公路輪胎。項目將喺蘇伊士運河經濟特區泰達工業區推進，分兩部分落實：已推進嘅 900 萬條半鋼胎部分由原埃及子公司 Shams El Sherouk 負責建設；剩餘 1800 萬條半鋼胎、165 萬條全鋼胎及 2 萬噸非公路輪胎，由擬新設嘅全資子公司 Senro Tyre 承接。

回顧賽輪喺埃及嘅佈局，可謂步步為營。2025 年 8 月，賽輪首次投資 2.91 億美元啟動埃及建廠；2026 年 4 月，再次增資 2.85 億美元進行擴建；加上本次 11.41 億美元嘅重磅投入，賽輪喺埃及嘅總投資已超百億元人民幣。

待三期項目全部建成後，賽輪埃及基地將具備年產 3600 萬條半鋼胎、330 萬條全鋼胎及 2 萬噸非公路輪胎嘅龐大產能，半鋼胎產能實現數倍躍升。

規避貿易風險，重構供應鏈交付

過去幾年，輪胎行業反覆驗證咗一個痛點：對出口依賴度高嘅產能，最大風險唔係產線唔夠大，而係原產地同交付路徑被貿易壁壘「卡頸」。歐美反傾銷/反補貼調查頻繁、原產地規則趨嚴，令「中國造、全球發」嘅單一結構愈發脆弱。

賽輪多次加碼埃及，核心邏輯正係將面向歐洲同中東嘅產能由「遠距離出口」轉為「近岸製造」。埃及地處非、亞、歐三大洲交通樞紐，擁有蘇伊士運河得天獨厚嘅物流優勢。同時，埃及擁有豐富嘅貿易協定資源，透過《歐盟 - 地中海夥伴協定》可低關稅進入歐洲，作為阿拉伯自由貿易區同非洲大陸自由貿易區成員，更係輻射中東同非洲嘅絕佳跳板。

喺度設廠，賽輪得以用更短嘅鏈條換取更高嘅確定性，不僅優化咗原材料採購同成品出口鏈路，更有效規避咗現有同潛在嘅國際貿易壁壘。

產能矩陣成型，由擴產走向供應鏈重構

喺賽輪睇嚟，擴產只係表象，核心係推進供應鏈由「低成本出口結構」向「多中心交付結構」轉型。隨著埃及項目嘅推進，賽輪已構建起涵蓋中國、越南、柬埔寨、墨西哥、印尼及埃及嘅六大全球化生產基地。

呢個「多中心交付結構」將全球產能按關稅區同消費市場精準分區：亞洲基地保亞洲同美洲渠道，墨西哥盯北美，埃及輻射歐洲、中東同非洲。即使某個地區突遇關稅壁壘或海運波動，賽輪都能透過其他基地接單交付，呢種靈活性本身就係強大嘅利潤保護機制。

業內分析認為，埃及項目若順利推行，賽輪得到嘅唔單止係幾條產線嘅產能，而係一個難以被關稅「一刀切」嘅全球化底座。這唔單止係訂單嘅重新分配機制，更係中國輪胎企業出海由「成本驅動」向「供應鏈韌性驅動」轉型嘅深度實踐，堪稱佢近年嚟對長期競爭格局影響最深嘅一筆投資。

「走出去」，有的車企視為銷量轉移嘅救命稻草，國內比唔過，就將車賣到國外；有的車企認真踐行，既保證國內嘅活力，亦加強喺國外嘅戰鬥力。

為此，針對海外嘅策略性換防，一輪接住一輪。一年時間，長安、上汽、廣汽、長城，皆對海外負責人「動起咗刀」。

2025 下半年，長安汽車完成咗多輪針對海外市場嘅組織架構調整。

首先，葉沛升任長安汽車常務執行副總裁，接替此前負責海外業務嘅王輝，成為長安汽車全球化戰略嘅主要牽頭人。

隨後，原長安馬自達執行副總裁鄧智濤調任東南亞事業部負責人，直接向常務執行副總裁葉沛匯報。此外，作為執行副總裁嘅彭陶，分管中南美及中東非市場。

此前，長安已推動王輝從海外事業發展部總經理升任阿維塔科技董事長，其曾主導嘅泰國羅勇工廠選址與建設係長安出海嘅關鍵佈局。

唔同於其他車企，長安嘅出海，算得上係真正意義上嘅出海，唔單止係自主品牌，包括合資品牌，都一並納入戰略規劃中。

今年 1-5 月，長安海外累計銷量 363,648 輛，佔集團總量嘅 39.66%，可見海外業務已成爲長安唔可或缺嘅一部分。多位執行副總裁坐鎮，其重要性本身就唔一般。

公開資料顯示，余德作爲上汽國際嘅負責人，喺上汽「走出去」嘅關鍵期，起到咗唔可替代嘅作用。而自 2025 年開始，上汽國際總經理一職已交由崔衛國擔任。

崔衛國，係上汽嘅老將，喺上通通用職期間曾全程參與別克 GL8 從第一代引進到後續多次改款嘅全程工作，係該王牌車型持續暢銷嘅重要功臣。

2014 年，崔衛國升任上汽乘用車公司副總經理，並喺隨後將合資品牌積累嘅成功經驗反哺至自主板塊產品開發中。

2025 年初，上汽集團啟動咗名為「大乘用車板塊」嘅重大組織架構改革，將榮威、名爵、飛凡、上汽國際、研發總院、零束科技及海外出行板塊進行整合，並對自主板塊重大事項實行集體決策。

喺這一輪深度調整中，崔衛國被任命爲大乘用車板塊海外營銷部執行總監，全面統籌榮威、名爵、飛凡等自主品牌嘅海外業務。與此同時，佢亦正式接掌上汽國際，工商信息顯示，2025 年 8 月，崔衛國新增爲上汽國際董事。

一波戰略變革後，將海外重任交予佢手，看得出，崔衛國係上汽最爲看重嘅老將之一。

值得注意的是，就喺上汽高調發布「海外戰略 3.0——Glocal 戰略」嘅前後，海外市場環境亦喺劇烈變化。2026 年，上汽嘅海外業務展現出較強嘅增長韌性。2026 年 1 至 5 月，上汽累計出口整車 54.3 萬輛，喺國內車企中排名第三，同比增長逾六成，市場份額約 13.4%。

廣汽嘅海外人事變動最爲激進。

2025 年 11 月，陳家才正式加盟廣汽，成為廣汽集團副總經理，並全面負責廣汽嘅海外業務。不久後，官方宣布，陳家才位列集團領導班子行列。

要知道，陳家才並唔係廣汽老將，係地道嘅「外來和尚」，一經加盟即負責廣汽甚爲看重嘅海外業務，稱之爲「激進」唔爲過。

喺陳家才嘅主導下，廣汽今年 1-5 月出口量接近 10 萬輛，雖然佔比唔到六分之一，但同比暴漲 135%，陳家才治下嘅廣汽國際，未來唔可估量。

5 月 10 日，中國品牌日，廣汽登上央視特別報導，陳家才代表集團接受專訪。爲何佢能夠喺加盟短短半年即獲得如此殊榮？

筆者嘅看法係，陳家才冇辜負集團嘅期待，很好地運用並展示咗喺奇瑞積累落嚟嘅出海經驗，讓廣汽逐步實現從「產品輸出」到「體系化輸出」，從「規模出海」大盤「價值出海」。

將權力交予外人，廣汽動咗呢一刀，看來係動對咗。

人事變動頻頻嘅長城，終於對海外板塊動咗心思。

2026 年 6 月，多家媒體報道長城國際總裁史青科已提出離職，其接任者爲巴墨大區總裁張庚申。儘管長城內部回應「報道唔實」，但從釘釘架構變更、勞動合同重新簽署等硬性動作看，海外架構大幅調整已成爲唔爭嘅事實。

調整嘅核心係從「集權」轉向「分權」。此前「長城國際」作為獨立一級組織擁有研、產、供、銷、服嘅統一調配權；調整後將決策權上收至集團總裁穆峰，海外各職能被拆解並分別劃歸集團對應中台。

這一調整表面看係組織效率嘅再平衡，背後卻有更深層嘅掌門人邏輯。消息人士指出，此次調整與董事長魏建軍對「放權弊端」嘅察覺有關——成本控制、品牌溢價、合規風險等方面嘅問題隨著海外規模擴大而凸顯。

數據顯示，今年 1-5 月，長城海外銷量 231,258 輛，佔集團總量嘅 48.60%。基本上，長城海外嘅業務重要程度，已達到同奇瑞相當嘅程度，此時此刻進行戰略上嘅調整，或許都係合情合理。

早期中國車企出海，本質上係以產品出口爲核心嘅外貿行為，海外負責人主要承擔嘅係銷售職能。如今，呢條老路已經行唔通啦。

長安按區域拆解海外業務、上汽建立全球人才輪動體系、廣汽將決策鏈條從集團總部下放至品牌 BU 負責人、長城對海外「獨立王國」進行分拆。對著海外動刀，中國車企們唔約而同盯住另一塊大肥腴。

6 月 13 日，2026 重慶國際車展正式拉開帷幕。長安馬自達以「依然馬自達」為主題強勢亮相 N8 館展台，集結 MX-5 經典傳奇跑車、全球戰略新能源車型 MAZDA EZ-6、MAZDA EZ-6 及 EZ-60 馬年版多款重磅車型，集中展示品牌新能源轉型豐碩成果。活動現場不僅公布多項用戶共創計劃，還同步推出 618 年中購車鉅惠，誠意回饋廣大消費者與品牌粉絲。

依托全球研發製造標準，長安馬自達旗下新能源車型收穫海內外高度認可，成功樹立行業新能源價值標桿。其中，MAZDA EZ-6 一舉斬獲「2026 世界年度設計車」大獎，成為國內首個拿下該國際重磅獎項的新能源車型；MAZDA EZ-6 表現同樣亮眼，是全球唯一包攬 8 項世界頂級設計大獎的 SUV 車型。在核心安全層面，兩款車型均按照中歐雙五星安全標準研發打造，EZ-6 集齊 C-NCAP、E-NCAP 等 5 項國際權威安全認證，EZ-60 電池安全指標提前達標新國標與歐洲標準。長安馬自達更是面向全體新能源車主作出鄭重承諾：電池終身自燃包賠，保障不限里程、不限車輛首任車主。

出色的操控性能，是馬自達「人馬一體」基因的延續。在專業賽事賽場，EZ-60 拿下中國新能源汽車拉力錦標賽場地賽 SUV 組冠軍、拉力賽總成績亞軍。長安馬自達車主、賽事冠軍車手紀浩來到車展現場，分享了駕駛原廠未改裝 EZ-60 征戰賽事的經歷。在為期 6 天、總長 910 公里的高強度賽程中，該車直面百餘台參賽車輛的角逐，憑藉穩定品質與優秀調校，從 27 個品牌的 100 台車輛中脫穎而出，用實戰驗證了量產車型的硬核實力。

憑藉過硬產品力，長安馬自達順利拿下歐盟、英國、澳大利亞三大市場整車認證，成為國內首家斬獲三項海外認證的合資新能源車企。不久前，80 餘名來自歐洲、澳洲、泰國的海外經銷商專程走訪南京生產基地，對品牌生產工藝與品控體系給予充分肯定。目前 EZ-6、EZ-60 海外訂單與預售行情持續走高，國內市場中，EZ-60 更是連續 7 個月穩坐合資新能源中型 SUV 銷量冠軍寶座。長安馬自達汽車銷售分公司執行副總經理吳旭曦表示，如今長安馬自達已是馬自達全球新能源整車設計、研發、製造及出口中心，每一台馬自達新能源汽車，都是名副其實的全球車型。

深耕國內市場多年，長安馬自達擁有 500 萬忠實用戶，品牌始終堅持「用戶 +」思維，打造品牌與用戶共生的價值共同體。2026 年，品牌持續落地多元化用戶共創活動，搭建起全生命週期用戶生態。此前推出的「心願之旅」「車主故事薈」等活動，記錄下車主與品牌之間的溫情故事，公益達人、愛心車友、因車結緣的伴侶等鮮活形象，勾勒出溫暖的品牌底色。

與此同時，「悅馬創作家」「全民經紀人」兩大計劃，為車主提供了分享用車生活、傳遞品牌口碑的平臺。年輕車主孫靖依也在現場分享了參與活動的體驗，輕鬆的氛圍和夥伴間的互助，讓更多人願意加入其中。面向青年群體，「青苗計劃」第二季走進全國各大高校，配套開啟 EZ-60 全國高校改裝設計大賽，不僅助力青年創意落地，還開放暑期實習崗位，推動產學深度融合。

本次重慶車展期間，長安馬自達同步開啟「馭享夏日風情悅享 618 大促」活動，福利活動將持續至 6 月 30 日。購車用戶可享受至高 20000 元以舊換新國家補貼、17000 元置換廠家補貼；選購指定車型，還能獲贈價值 7999 元專屬尊享套裝，包含原廠充電樁、龍膜太陽膜及專用腳墊。金融政策方面，全系車型支持 0 首付 5 年低息方案，年均費率低至 1.99%，同時疊加價值 7999 元終身零燃權益。此外，所有到店試駕新能源車型的消費者，均可獲贈國家級非遺金陵金箔禮品。

傳承百年品牌基因，堅守全球造車標準，鏈接用戶情感與社會公益。即日起至 6 月 21 日，歡迎廣大市民前往重慶國際博覽中心 N8 館長安馬自達展台，近距離體驗全球車型的獨特魅力，把握 618 購車良機。

6月12日，“十五万热爱，高光而来”BJ30旅行家十五万台下线暨高光版上市发布会在北汽株洲超级工厂举办。这场活动不仅见证了中国轻越野SUV市场的重要里程碑——BJ30旅行家成为该细分领域最快达成15万台销量的车型，同时年度全新版型BJ30旅行家高光版正式登场。结合3万元全系超级置换补贴政策，新车超级置换价8.29万元起，全系车型置换价低至6.99万元，凭借全面升级的产品力与极具竞争力的定价，进一步推动越野平权，让普通家庭轻松拥抱轻越野出行生活。

作为北京越野深耕家用轻越野赛道的主力车型，BJ30旅行家能够快速突破15万台销量，并非偶然。依托品牌六十余年越野技术积淀，该车以“超野、超大、超省”三大核心特质，精准契合当下家庭用户兼顾城市通勤、全家出行与户外游玩的多元需求，长期领跑市场。数据显示，该车连续两年拿下HEV混动方盒子、自主HEV混动车型双料销量冠军，连续24个月位居自主HEV混动SUV销量榜首，同时拿下10-15万价位自主紧凑SUV保值率第一名，市场认可度与用户口碑双向领跑。不仅在国内站稳脚跟，BJ30旅行家还远销海外，先后斩获阿拉伯地区最佳混动SUV、阿根廷年度最佳进口SUV等国际奖项，成为中国自主SUV走向全球的代表车型之一。北汽集团副总经理、北京越野董事长张国富在现场表示，15万台销量是十五万用户共同铸就的品质丰碑，BJ30旅行家既是中国HEV混动技术面向全球市场的答卷，也是中国智造实力的直观体现。

本次同步上市的BJ30旅行家高光版，在原有产品优势基础上，围绕颜值、性能、用车体验三大维度完成全面进阶，定位进阶型轻越野SUV。外观层面延续经典方盒子造型，融合硬朗车身线条与精致化设计，独有的五阙星环贯穿灯组辨识度十足，搭配全套电感潮改套件、专属星环轮毂与前后同色运动保险杠，运动氛围拉满。新车新增熔岩橙、穹顶蓝、寒川灰三款专属车漆，座舱内部配备全新橙色内饰与金属纹理饰板，兼顾年轻潮流感与家用质感，覆盖不同年龄段用户审美需求。

动力与底盘部分的升级，是高光版提升综合实力的核心。该车沿用行业领先的三擎四驱六模HEV混动架构，这套系统由热效率达41%的混动专用发动机、前后双驱动电机组成，也是国内方盒子SUV中首款搭载HEV混动技术的动力方案。智能四驱系统响应速度可达30毫秒，0.5秒即可爆发峰值扭矩，配合能量中锁、四轮电子限滑以及智电ATS全地形控制系统，可从容应对泥地、沙地、交叉轴等多种轻越野场景。在此基础上，高光版完成多项针对性优化：换装循环寿命为普通电瓶3倍的专用AGM电瓶，供电稳定性大幅提升；搭载保时捷同款VGT可变截面涡轮增压技术，整车充电效率达到99%；后驱动电机功率从55千瓦提升至70千瓦，起步、并线、紧急避让等场景下动力响应更为迅猛，实现动力性能与燃油经济性的双向兼顾。

空间与舒适性表现上，BJ30旅行家全系的硬件优势在高光版上得到延续并优化。2820毫米超长轴距搭配66%超高得房率，打造出10万级市场少见的三排七座布局，第三排空间足以容纳1.8米身高的成年人，告别“伪七座”短板。车内最大后备箱容积可达1496升，后排座椅纯平放倒后可形成1.92米纯平空间，兼顾装载、旅居等多种使用场景，全车38处储物空间也充分考虑到日常零碎物品收纳。体验层面，高光版打造出“移动舒适会客厅”，配备座椅加热、通风、方向盘加热功能，雨天可实现自动感应关窗，64色氛围灯可跟随音乐律动，结合大尺寸中控屏与高清仪表，大幅提升日常驾乘的舒适度与仪式感。

油耗表现是BJ30旅行家的核心竞争力之一，这一优势也经过了全球多路况实测验证。来自南非、印尼、阿联酋、波兰、墨西哥五国的汽车博主，在非铺装路面、城市拥堵、高温荒漠、冰雪山路等不同工况下实测，该车百公里油耗均控制在5升以内，一箱油续航里程可突破1000公里。区别于插电混动车型，该车搭载的HEV混动系统无需外接充电，加油即可正常行驶，彻底规避找充电桩、排队补能等困扰，每年可为用户节省大量补能时间。同时首任车主可享受整车终身质保，电池包无高压安全隐患，保养便捷、配件普及，进一步降低长期用车成本与后顾之忧。

为直观验证车辆长期使用品质，发布会现场携手央视财经开展行业首创的15万公里实车拆解直播。15万公里行驶里程，相当于普通家庭近十年的用车里程，拆解结果充分印证了车辆的耐久性能：发动机涡轮积碳极少，动力输出依旧充沛；变速箱壳体无渗漏，内部齿轮无明显磨损；电池包未出现鼓包、漏液、衰减等问题；副车架、悬挂等底盘部件无锈蚀、渗油现象，整体状态与新车差距极小。镜头同时深入北汽株洲超级工厂，揭秘高品质背后的智造实力。这座智能制造工厂采用全自动化生产线，冲压车间依靠五千多吨巨型设备一体成型车身板材，焊装车间机器人作业涂胶误差不超过一根发丝，喷涂车间使用环保水性漆，有害物质排放降低六成以上。全流程多道品控关卡，从生产源头保障每一台下线车辆的品质稳定。

在购车政策方面，北京越野本次推出力度十足的福利方案。全系车型开启3万元超级置换补贴，政策不限车辆品牌与使用年限，新购用户凭驾驶证到店即可享受福利。在此基础上，品牌叠加五重尊享礼遇：首任非营运车主可获价值6000元整车终身质保；提供0首付等多元化金融方案；老客户转介绍成交最高可获得800元京东卡；全系车辆享受终身OTA免费升级；基础流量终身免费，娱乐流量2年不限量。恰逢世界杯赛事周期，品牌还限时开启竞猜活动，购车用户参与世界杯冠军与决赛比分竞猜，猜对即可额外享受5万元购车补贴，多重福利进一步降低购车门槛。

结合官方定价来看，BJ30旅行家燃油标准版官方指导价9.99万元，超级置换价6.99万元；燃油进阶版指导价10.99万元，置换价7.99万元；燃油七座版指导价11.49万元，置换价8.49万元；混动进阶版指导价13.69万元，置换价10.69万元。本次上新的燃油高光版指导价11.29万元，置换价8.29万元；混动高光版指导价13.99万元，置换价10.99万元。完整的产品矩阵覆盖6.99万至10.99万置换价区间，从入门家用到进阶轻越野需求全面覆盖，在10-15万SUV市场中形成极强的价格与产品竞争力。

从行业发展视角分析，BJ30旅行家系列的持续热销与高光版的推出，清晰勾勒出当下轻越野SUV市场的发展趋势。随着户外露营、短途自驾等生活方式普及，消费者不再满足于单纯的城市通勤SUV，开始追求“可城可野”的全能属性。而BJ30旅行家以成熟的HEV混动技术、大七座空间、可靠的越野能力以及亲民的定价，精准切中这一市场痛点。相较于传统硬派越野车型偏高的门槛，该车以亲民价格推动“越野平权”，让轻越野从小众爱好转变为大众生活方式。依托北汽株洲工厂成熟的产能、品控体系以及全球化出口布局，BJ30旅行家不仅巩固了自身在国内细分市场的标杆地位，也持续向全球市场输出中国汽车技术与制造实力。

业内观点认为，15万台销量是BJ30旅行家的阶段性终点，更是全新起点。BJ30旅行家高光版的到来，补齐了车型在高端体验、个性化配置上的短板，结合诚意满满的购车政策，有望进一步撬动增量市场。在自主品牌发力多元化出行场景的当下，北京越野以六十余年越野技术为根基，不断迭代产品、优化用户权益，为家用轻越野赛道树立起新的竞争标杆。未来随着产品线持续丰富、技术不断升级，BJ30旅行家系列还将持续挖掘市场潜力，陪伴更多用户奔赴多元出行场景，书写中国轻越野SUV的全新篇章。

讲真，如今 15 万级纯电紧凑型 SUV 市场内卷严重，各路车型同台角逐，价格比拼成为常态。不过，消费者早已跳出 “只看低价” 的误区，用车品质、综合实力才是选车关键。在群雄逐鹿的赛道里，深蓝 S05 凭借过硬实力脱颖而出，稳稳占据市场头部位置。

根据最新出炉的 2026 年 5 月国内紧凑型 SUV 销量榜单，深蓝 S05 再度登顶，顺利拿下 3-5 月销量三连冠，成为这个热门细分市场当之无愧的领头羊。数据最有说服力，该车 5 月全球销量达到 18866 台，同比大涨 102.71%，上市以来始终保持月销破万的强势表现，截至 5 月底，全球累计销量已经突破 22 万辆，从一款新车稳步成长为现象级全球爆款车型。

翻看 12-18 万纯电动紧凑型 SUV 零售榜单就能直观感受到它的统治力，深蓝 S05 以 10306 台的国内零售销量遥遥领先，甩开第二名足足三千多台，把 AION i60、铂智 3X、海狮 05EV 等一众强劲对手甩在身后。连续三个月稳居榜首，不是偶然的短期爆发，而是产品硬实力长期在线的最好证明。

在同行纷纷大打价格战的时候，深蓝 S05 走出了一条不一样的路：不跟风低价内卷，专注打磨产品力，用越级体验打动消费者，成功从 “价格战” 转向 “价值战”。对于普通家庭车主来说，买纯电车最担心的无非四大问题：续航虚标、充电慢、冬天续航缩水、行车安全没保障，而深蓝 S05 精准踩中用户痛点，把每一项都做到了同级靠前水准。

续航和补能是纯电车的立身之本。深蓝 S05 全系搭载宁德时代电芯与金钟罩电池，最高 CLTC 纯电续航可达 620km，日常通勤、周末短途出游完全够用，长途出行也无需频繁找充电桩。更贴心的是，车辆全系标配 3C 超充技术，电量从 30% 充至 80% 仅需 15 分钟，一杯咖啡的功夫就能满血复活，彻底缓解了大众普遍存在的补能焦虑。

北方车主格外在意的低温续航难题，深蓝 S05 也给出了亮眼答案。它搭载全球首创的微核高频脉冲加热技术，这项技术还拿下过中国专利金奖，即便身处 - 30℃的极寒环境，也能快速提升电池温度，让车辆动力提升 50%，充电效率同步加快。再加上标配的热泵空调，冬季能耗大幅降低，再也不用害怕冬天电车 “打对折”，南北地区用户都能拥有稳定的用车体验。

安全方面更是毫不含糊。整车高强度钢铝占比达到 78%，最高钢材强度达到 1700MPa，搭配 7700T 大压铸一体式铸铝工艺，车身扭转刚度高达 35000N・m/deg，车身结构坚固可靠。同时，动力电池顺利通过 2025 版新国标安全检测，还拿到中汽中心 NESTA 六维电安全认证，层层防护为全家出行保驾护航。扎实的硬件配置，让车主开车出门格外安心。

亮眼的成绩不止局限于国内市场，深蓝 S05 早已开启全球化布局，真正做到 “国内领跑，全球开花”。目前这款车已经销往全球 70 多个国家和地区，未来计划拓展至 150 多个国家。在欧洲市场，它 2-3 月连续拿下西班牙紧凑型纯电 SUV 注册量第一名，5 月正式登陆波兰，持续深耕欧洲核心市场；在东南亚，巴基斯坦上市首月就收获 2000 + 大订，后续订单稳步走高。

优秀的产品力也收获了全球专业奖项的认可。国内拿下 J.D.Power 紧凑型纯电动 SUV 第一名，海外斩获泰国、智利、美洲汽车记者联合会等多项权威大奖，还将德国 iF 设计奖、都灵汽车设计奖等国际设计大奖收入囊中。近期深蓝汽车成为葡萄牙国家队全球官方合作伙伴，深蓝 S05 正式交付球队，借助体育 IP 进一步放大中国汽车品牌的全球影响力，向世界展现中国智造的实力。

江湖车评：

三连冠只是阶段性的成果，并非终点。在竞争白热化的 15 万级纯电 SUV 市场，深蓝 S05 用持续领跑的销量、全面均衡的产品力、全球化的发展思路，为中国新能源车企树立了新标杆。它用实际行动证明，不靠低价内卷，依靠技术创新和品质升级，同样能赢得市场、走向世界。

随着全球化布局不断深入，相信深蓝 S05 还会继续刷新成绩，持续领跑紧凑型 SUV 赛道，让更多国内外用户看到中国新能源汽车的硬核实力，书写中国汽车品牌出海的全新篇章。

6月12日，北京越野在北汽株洲超级工厂举行第15万台BJ30旅行家下线暨高光版上市发布会。全新BJ30旅行家高光版推出燃油与混动两款车型，官方指导价11.29至13.99万元，超级置换价为8.29至10.99万元。

金融政策价格权益情请咨询当地经销商

车身尺寸方面，BJ30旅行家高光版长宽高分别为4730/1910/1790毫米，轴距2820毫米，在紧凑型SUV中轴距偏长。座舱采用10.25英寸全液晶仪表与14.6英寸中控屏的双屏布局，车机系统由高通骁龙8155芯片提供算力，集成悦野圈App、华为HiCar互联及多指令语音交互功能。

动力方面提供燃油与油电混动两种路线。燃油版搭载1.5T涡轮增压发动机，最大功率138千瓦，峰值扭矩305牛·米，匹配7速湿式双离合变速箱。混动版采用“三擎四驱六模”HEV架构，由热效率41%的1.5T混动专用发动机、前驱动电机及后驱动电机组成，四驱车型系统综合功率301千瓦，综合扭矩685牛·米。高光版混动车型对后桥电机进行强化，功率从55千瓦提升至70千瓦，换装循环寿命约为普通电瓶3倍的AGM电瓶，并搭载VGT可变截面涡轮增压技术。

能耗方面，官方数据显示燃油版WLTC综合油耗为8.06升/100公里，四驱混动版为6.45升/100公里。据官方介绍，五国汽车博主在南非、印尼、阿联酋、波兰、墨西哥的实测中，车辆在不同路况下均录得百公里油耗低于5升的成绩。

2026款 北京越野BJ30 改装版-座舱

智能驾驶方面，车辆配备L2级辅助驾驶系统，包含5个车外摄像头、8个超声波雷达及2个毫米波雷达，支持车道保持、主动刹车、透明底盘、540°全景影像等功能。

越野配置方面，新车延续承载式车身，保留能量中锁、四轮电子限滑及ATS全地形控制系统，提供雪地、泥地、沙地等模式，最大轮端扭矩5928牛·米，接近角25度、离去角30度、离地间隙215毫米。

BJ30旅行家高光版定位10万元级轻越野SUV市场，核心卖点在于将方盒子造型与无需外接充电的HEV混动技术相结合。这使其与哈弗大狗、捷途自由者等燃油轻越野产品形成直接竞争，同时与奇瑞风云X3、iCAR V23等新能源方盒子SUV存在价格区间重叠。

从产品力来看，BJ30旅行家高光版通过外观套件、内饰配色及三电系统的调整，进一步细分目标用户群体。其在空间实用性、混动系统成熟度及越野通过性参数上具备一定竞争力。但方盒子造型带来的风阻系数对高速油耗存在客观影响，实际能耗水平仍需进一步实测验证。此外，8155芯片车机、华为HiCar互联等配置在同价位车型中属于基础配置，目前暂未配备高阶智驾功能。

该车型后续市场表现将取决于终端交付能力与用户口碑的持续积累。（编辑：晓舟）

2026年6月13日，重庆国际博览中心N8馆，长安马自达的展台前人头攒动。经典传奇跑车MX-5、全球战略新能源车型MAZDA EZ-6、MAZDA EZ-60以及4月上市的EZ-60马年版一字排开。展台背景墙上，“依然马自达”五个字格外醒目。

这不是一句怀旧的口号，而是一份郑重的宣告：在新能源时代，马自达依然是那个执着于驾驶乐趣、坚守于品质底线的马自达。只不过，它的舞台已经从燃油赛道延伸到了电动化全球赛场。

全球车实力：从重庆制造，驶向世界

在合资车企纷纷调整中国战略的当下，长安马自达走出了一条独特的道路——让中国成为马自达全球新能源的策源地。

长安马自达汽车销售分公司执行副总经理吴旭曦在车展现场明确表示：“长安马自达已成为马自达全球新能源整车设计、研发、制造基地和出口中心。我们郑重承诺，每一位马自达新能源用户拥有的都是一款真正的全球车。”

这不是自我标榜，而是有硬核成绩单支撑的事实。

设计层面，EZ-6斩获“2026世界年度设计车”大奖，成为首个获此殊荣的中国新能源车型。而EZ-60更是一举拿下8项世界顶级设计大奖，成为全球唯一同时获此成就的SUV。在马自达引以为傲的“魂动”设计语言基础上，新能源车型用电动化时代的线条与比例，重新演绎了东方美学与运动感的融合。

安全层面，两款车型均严格按照中欧双五星标准打造。EZ-6已拿下C-NCAP、E-NCAP等5项权威安全认证；EZ-60的电池安全提前满足新国标及欧标。更值得关注的是，长安马自达向所有新能源用户承诺“电池终身自燃包赔，不限里程、不限车主”——这份底气，来自对自身技术的高度自信。

操控层面，EZ-60在中国新能源汽车拉力锦标赛中，摘取场地赛SUV组冠军、拉力赛总成绩亚军。车展现场，长安马自达车主、同时也是冠军车手的纪浩分享了参赛经历：在6天910公里的魔鬼赛程中，他驾驶的是一台原厂未改装的纯电EZ-60，面对绝大多数增程/插混参赛车型的竞争，最终凭借极致的品质稳定性与“人马一体”调校，从27个品牌100台参赛车中突围而出。这不是实验室数据，而是真实赛道上的极限验证。

目前，长安马自达已顺利获得欧盟、英国、澳大利亚三大市场整车认证，成为国内首个同时拿下这三项认证的合资新能源车企。5月底，80多位来自欧洲、澳洲、泰国的海外经销商专程考察南京工厂，对生产工艺与品控体系给予高度评价。EZ-6与EZ-60海外销售及预售态势持续向好，而国内市场EZ-60已连续7个月蝉联合资新能源中型SUV销量冠军。

“用户+”思维：从产品交付到情感共鸣

如果说全球车实力是长安马自达的硬功夫，那么“用户+”思维则是它的软实力。在长安马自达看来，500万中国用户不是消费者，而是品牌发展的同行者、价值的共创者。

2026年，长安马自达发起了一系列用户共创活动，构建起全维度、全生命周期的用户生态。

年初启动的“心愿之旅”，以“用户许愿、品牌助力”的双向奔赴，让长安马自达真正走进了用户的生活。有用户许愿想带年迈父母看一次海，品牌协助规划行程；有用户希望为山区孩子建一个图书角，品牌联动资源落地执行。每一个心愿背后，都是用户与马自达之间独一无二的情感联结。

累计推出11期的“车主故事荟”，则成为马粉精神的展示窗口。这里有连续7年捐助贫困小学的公益达人，有连续4年组织车友会关爱特殊儿童的爱心领队，有因马自达相识相知的甜蜜情侣。这些真实鲜活的故事，构成了长安马自达品牌最动人的底色——它不是冰冷的工业品，而是承载着无数人生活记忆的伙伴。

“悦马创作家”与“全民经纪人”计划，则为用户搭建了共创品牌价值的平台。活动上线以来，涌现出大批用镜头记录拥车生活、用口碑传递产品价值的马粉。“零零后”的EZ-60车主孙靖依在车展现场分享了自己的感受：“平时工作忙，但可以利用空余时间分享用车感受。我是个新手，第一次参加，但不管是车友还是长马工作人员，都会不遗余力地帮助我。如果你是马自达车主，喜欢分享、爱交朋友，欢迎加入悦马创作家。”

更值得关注的是“青苗计划”。5月正式启动的第二季活动，正陆续走进全国顶尖高校，与青年学子深度交流长安马自达在设计、驾控、安全、智能化等领域的实践成果。同步开启的EZ-60全国高校改装设计大赛，不仅为优秀作品提供创意成真的机会，更向广大青年学子开放了暑期实践与实习名额。这种从“卖车”到“育人”的跨越，彰显了一个负责任的品牌对行业未来的深远思考。

社会责任的践行，同样离不开用户的共同参与。自2015年以来，长安马自达已在云南累计捐建12所希望小学，总投入超1000万元，惠及上万名师生。6月，长安马自达再次发起“每一公里都有善意”公益行动，将用户的每一次出行都转化为公益基金，全部用于改善希望小学的学习与生活条件。让爱心在车轮上传递——这不是一句空话。

618年中钜惠：让“依然马自达”触手可及

借重庆车展契机，长安马自达同步开启“驭享夏日风情 悦享618大促”活动。即日起至6月30日，全系车型推出重磅购车礼遇：至高17,000元置换厂补和20,000元以旧换新国补，购指定车型赠价值7,999元尊享套装（原厂充电桩+龙膜太阳膜+TPE脚垫/后备箱垫），享0首付5年低息（年均费率1.99%）及价值7,999元的终身零燃权益。

此外，所有到店试驾新能源车型的用户均可获赠国家级非遗金陵金箔。这一细节值得玩味——将传统文化元素融入购车体验，既是对用户的人文关怀，也是对品牌“东方美学”基因的一种呼应。

对于正在观望新能源SUV的消费者而言，EZ-60连续7个月的销量冠军地位已经证明了市场认可度；而对于那些依然怀念MX-5所代表的纯粹驾驶乐趣的用户，长安马自达用新能源时代的操控表现给出了答案：驾驶乐趣的灵魂从未改变，只是动力形式在进化。

写在最后：依然马自达，依然值得期待

站在2026年的时间节点回望，长安马自达的新能源转型路径逐渐清晰。它不是简单地给燃油车加上电池，也不是全盘照搬中国本土品牌的智能电动方案，而是走了一条“马自达内核+全球标准+中国效率”的独特道路。

设计上，保持“魂动”美学的纯粹与高级；操控上，坚守“人马一体”的品牌灵魂；品质上，对标中欧双五星的严苛标准；服务上，践行“用户+”的长期主义；责任上，持续深耕公益事业。

“依然马自达”从来不是一句口号。它是EZ-60赛道上夺冠时的引擎声浪，是“心愿之旅”中用户圆梦时的笑脸，是希望小学孩子们朗朗的读书声，是每一个马自达车主踩下加速踏板时嘴角不自觉上扬的那一瞬间。

未来，长安马自达将继续以全球标准打造每一款产品，用真诚连接每一位用户。6月13日至21日，重庆国际博览中心N8馆，这份属于马自达的独特魅力，正在等待更多人亲身体验。

6 月 7 日，東風柳州汽車喺廣西柳州國際會展中心舉行第 10 屆 67 品牌客戶日活動。

正值「十五五」開局之年，現場正式發布「十五五」戰略規劃，首次展示商用車 T1 平台技術成果，推出兩款戰略重卡；亮相翼威 2 房車；官宣 2027 款星海 V9 上市；落實女性卡友關懷計劃、迭代升級公益項目。

十五五戰略規劃——「725·雙領先」

「十四五」期間，東風柳州汽車完成燃油、混動、純電產品初步佈局，構建起完善的供應鏈、終端渠道與服務網絡。數據顯示，2025 年東風柳州汽車全年銷售 13.3 萬輛，同比增長 12%，商用車同比增長 40.3%，其中新能源商用車增長 181%；乘用車新能源同比增長 25.1%；海外出口連續三年創歷史新高。

面向「十五五」，東風柳州汽車正式發布「725·雙領先」戰略規劃：商用車聚力 7 萬輛，實現南方區域市場領先，全面佈局純電、氫燃料、甲醇、混動等全棧技術，打造全場景運輸解決方案；乘用車衝刺 25 萬輛，聚焦 MPV 賽道；海外市場錨定 2030 年銷量達 15.5 萬輛，深耕越南、印尼等東南亞核心市場，加速拓展歐洲、中東、非洲等新興區域，兌現「在海外再造一個東風柳州汽車」。

東風柳州汽車有限公司總經理林長波表示，公司將以此為目標，推動從「製造型」向「服務型 + 生態型」企業轉型，為客戶提供覆蓋全場景的一站式解決方案。

商用車 T1 平台技術成果及兩款戰略重卡——乘龍 H7 PRO 氫耀版 乘龍翼威 5 超能版電動重卡

本屆品牌日，東風柳州汽車首次展示東風集團 T1 商用車新能源平台技術成果。該平台於 2026 年 5 月 20 日由東風集團正式發布，作為面向全場景的「4.0 氫電一體化模塊化平台」，它以氫能錨定科技方向、純電夯實價值根基，整合燃料電池、儲氫、動力電池、中央域控、集成熱管理及電驅動六大核心模塊，具備自重輕、補能快、能耗低、高安全四大核心優勢，重新定義商用車客戶價值新高度。

基於 T1 平台，東風柳州汽車重磅發布兩款戰略車型，精準覆蓋幹線物流、城市配送等全場景運輸需求：

乘龍 H7 PRO 氫耀版 聚焦中長途幹線物流場景，主打「低氫耗、長續航、長壽命、高效率、高可靠」五大硬核優勢。首推「大氫堆 + 小電量」方案，搭載 400kW 大功率高效氫堆，配合場景化動力鏈匹配技術，百公里綜合氫耗低至 7 公斤；配備 75MPa 高壓儲氫系統（可擴展液氫），最大儲氫量 125 公斤，續航超 1700 公里。同時推出可氫可電的「小氫堆 + 大電量」定制版，搭載自研氫燃料增程技術，續航覆蓋 500-1000 公里。

乘龍翼威 5 超能版電動重卡 聚焦城市配送、港口倒短等場景，具備「超輕、超省、超快、高安全、高可靠、高智能」六大核心優勢。整車自重 8.8 噸，搭載 68 項輕量化技術；綜合電耗低至 1 度/1 公里；支持兆瓦級超充，20 分鐘內可完成補能；電池採用納米阻燃技術，搭配全流程嚴苛測試，安全性與可靠性對標燃油車；配備智能行駛輔助、AI 雲跟車等功能，優化長途駕駛體驗。

翼威 2 房車東風柳州汽車還將新能源探索延伸至房車場景，翼威 2 房車正式亮相。該車搭載 100 度電池與 120L 油箱，綜合續航可達 1400 公里，駐車可滿足空調、冰箱、影音等全屋電器全天候運行。

2027 款星海 V9 上市 超級置換價 16.99 萬起

乘用車領域也迎來重磅煥新——2027 款星海 V9 正式上市。

2027 款星海 V9 定位「豪華智電頭等艙」，官方指導價 17.99 萬 -22.99 萬元，超級置換價 16.99 萬 -21.99 萬元。

2027 款星海 V9 圍繞豪華、寬敞、智能、安全、無憂五大維度全面進階，帶來 20 多項軟硬件升級。

豪華 配備主駕座椅 + 女王副駕、二排 12 向電動調節按摩座椅、5L 冷暖車載冰箱，打造尊享出行體驗；

空間 車身尺寸優化，儲物空間達 2792L，滿足全家出行裝載需求；

智能 搭載高通驍龍 8295P 旗艦芯片與雙 15.6 英寸大屏，配合雙 AI 大模型，車機流暢度與交互體驗大幅提升；

安全 超 70% 高強鋼車身 + 哨兵模式，築牢安全防線；

能耗 馬赫混動發動機饋電油耗低至 5.27L，兼顧動力與經濟性。

華為智駕賦能，首款落地車型星海 V6 將於下半年上市

十五五戰略發布後，東風柳州汽車與華為乾崑智駕正式簽約，風行星海系列將搭載華為智駕系統，首款落地車型為星海 V6，定位「華為乾崑智駕親民大六座」，預計今年下半年上市。此次合作是「央企製造」與「華為智駕」的深度融合，雙方將在智能座艙、車聯網、數字化生態等領域協同發力，以頂尖智駕技術賦能親民車型，推動智能駕駛普惠化，助力東風柳州汽車乘用車智能化實力跨越式提升。

首映主題紀錄片《她・在路上》及乘龍 H5V 木蘭版

活動現場，東風柳州汽車發布女性卡友關懷計劃，首映主題紀錄片《她・在路上》，致敬女性卡友的堅守與付出。

同時推出乘龍 H5V 木蘭版車型，圍繞駕乘起居、私密安全兩大維度升級：標配 360° 全景影像、駐車監控、SOS 緊急求助功能，築牢安全屏障；搭載隱藏式車載洗手間、隱私隔簾、駐車熱水系統、座椅加熱等配置，全方位守護女性卡友出行舒適與安全。

此外，發布「她・港灣」女性卡友關懷計劃，從健康守護、卡姐同行、事業賦能三大維度，構建全方位關懷生態，讓女性卡友出行更安心、生活更舒心。

迭代公益項目

東風柳州汽車還迭代升級了公益項目——「望子乘龍」，該計劃自啟動以來，已累計資助近 2000 名卡友學子圓夢大學。2025 年，該計劃升級至 2.0 版本，而在此次品牌客戶日，這一公益計劃迎來又一次跨越——「望子乘龍·青衿築業計劃」正式發布。

喺而家中國汽車市場，當一個品牌揀咗一條更親民嘅路線，往往意味著佢要面對更挑剔嘅目光：價格低咗，品質會唔會縮水？門檻降咗，體驗會唔會打折？

6 月 12 日，北京越野喺株洲超級工廠畀咗自己嘅答案。嗰一日，BJ30 旅行家迎嚟咗第十五萬台車嘅下線，同時發布咗全新版本“高光版”。對於任何一個車型嚟講，十五萬台都係一個值得標記嘅數字，但係對於一款定位“輕越野”嘅方盒子 SUV 而言，呢個數字嘅份量要重好多。

佢意味著，北京越野一直以來堅持嗰條“親民越野”嘅路，走通晒。

一輛車點樣定義“親民”

如果要係用一個詞嚟概括 BJ30 旅行家嘅產品哲學，最準確嘅可能就係“務實”。佢唔係嗰種試圖喺每一個參數上都壓倒對手嘅車，而係喺用戶真正需要嘅維度上，畀咗超出預期嘅解決方案。

首先係動力系統。BJ30 旅行家搭載咗一套被叫做“三擎四驅六模”嘅 HEV 混合動力架構，呢個都係中國方盒子 SUV 品類中第一款採用 HEV 混合動力嘅車型。呢套系統嘅構成唔算複雜：一台熱效率達到 41% 嘅混合動力專用引擎，加上前、後兩個驅動電機，分別負責長距離節能、實時補能同瞬時爆發。智能四驅嘅響應速度可以達到 30 毫秒，0.5 秒內就能輸出峰值扭矩。更唔好講，六個工作模式會自動選擇最優方案，令動力系統始終保持喺最佳狀態。

其次係空間。BJ30 旅行家採用咗三排七座嘅佈局，軸距達到咗 2820 毫米，得房率為 66%。後尾箱容積最大可以擴展到 1496 升，後排座椅放倒後能形成一張 1.92 米嘅大牀。第三排空間可以讓身高 1.8 米嘅成年人依然感到寬敞。全車共有 38 處儲物空間，基本上每個乘客嘅隨身物品都能搵到合適嘅位置。

然後係經濟性。近期，來自南非、印尼、阿聯酋、波蘭、墨西哥五個國家嘅汽車博主，對 BJ30 旅行家進行咗實測，結果係喺每個國家，呢台車嘅百公里油耗都冇超過 5 升，一箱油嘅續航里程超過咗 1000 公里。唔使搵充電樁，加油就夠行。對於首任車主，北京越野仲提供咗整車終身質保。

呢三個維度嘅組合，構成咗 BJ30 旅行家“親民”嘅底層邏輯：佢令一輛能夠輕度越野嘅方盒子 SUV，變得足夠好用、好省心、夠平。

高光版：喺已有嘅基礎上再做加法

喺十五萬台下線嘅節點上，北京越野推咗出 BJ30 旅行家高光版。呢個新版本唔係一次簡單嘅配備升級，而係喺原有嘅“超野、超大、超省”框架之下，針對外觀、性能同體驗三個方向進行咗針對性強化。

外觀方面，高光版延續咗經典嘅方盒子造型，增加咗全套潮改套裝同專屬嘅星環車輪，前後保險桿採用同色運動設計。內飾方面引入咗全新嘅橙色配色同金屬紋理飾板。呢啲改變並唔過激，但係對於一台面向大眾市場嘅車型嚟講，恰當嘅精緻感往往比誇張嘅設計更加打動人心。

性能方面嘅升級更為實在。高光版換裝咗一塊高性能、長壽命嘅專用 AGM 電瓶，循環壽命達到咗普通電瓶嘅 3 倍；搭載咗保時捷同款嘅渦輪增壓技術，整車充電效率提升咗到 99%；後電機嘅功率從 55 千瓦提升咗到 70 千瓦。呢個意味著喺匝道匯入、路口起步、緊急避讓等場景下，車輛嘅響應會更加及時。

體驗層面嘅改進則體現喺細節上。BJ30 旅行家高光版配備咗座椅加熱、通風、方向盤加熱等功能；系統可以感應雨滴並自動關閉車窗；64 色氣氛燈能夠跟隨音樂節奏律動。呢啲功能單拎出嚟睇都唔係咩驚人嘅創新，但當佢哋集合埋一齊，真係令日常用車變得更加舒適。

十五萬公里嘅信任票

喺呢場發布會上，有嗰個環節格外引人注目：北京越野攜手央視財經，對一台行駛咗 15 萬公里嘅 BJ30 旅行家進行咗現場拆解直播。

15 萬公里大約相當於普通家庭近十年嘅使用里程。拆解嘅結果係：引擎渦輪乾淨、積碳好少，動力輸出依然充沛；變速箱外殼完好、冇漏油，內部齒輪都冇磨損坑窪；電池包冇鼓包、漏液或內部變質衰退嘅情況；副車架同懸掛擺臂冇銹蝕或滲油漏油嘅問題，整個底盤嘅平整度同規整度同新車差距好細。

呢場直播嘅意義唔係喺證明 BJ30 旅行家有幾多“神”，而係喺回應一個消費者普遍關心嘅問題：一輛價格親民嘅車，長期使用之後品質仲可唔可以保持住？答案喺呢台 15 萬公里嘅車上面已經寫得好清楚。

與此同時，央視財經嘅鏡頭仲深入咗北汽株洲超級工廠。喺焊接車間，成百台機器人實現咗百分百自動化作業，塗膠誤差不超過一條毛髮嘅直徑；喺沖壓車間，五千幾噸嘅巨型沖壓設備一次性壓制出車身板材；喺噴塗車間，幾十台機器人進行全自動噴塗，使用嘅係環保水性漆，有害刺鼻揮發物質減少咗六成以上。每道工序都設有品控檢查關口，確保每一台下線嘅車都品質達標。

呢啲工廠端嘅細節，解釋咗點解 BJ30 旅行家經歷咗 15 萬公里嘅考驗後，依然能保持良好嘅狀態。高品質唔係喊出嚟嘅，係由每一個製造環節度管出嚟嘅。

親民唔係降级，係另一種選擇

北京越野喺“親民越野”呢條路上行得越來越遠，亦越來越穩。BJ30 旅行家十五萬台嘅成績單，以及高光版嘅推出，都在傳遞同一個信號：親民唔等於廉價，低價唔等於低質。

喺呢個價位段，消費者需要嘅唔係堆砌嘅參數同炫技嘅功能，而係實實在在嘅可靠性、經濟性同實用性。BJ30 旅行家恰好滿足咗呢啲需求，並且喺十五萬台嘅市場驗證中證明咗自己。

對於嗰啲預算有限但又渴望擁有一輛能帶住屋企人去野外嘅車嘅用家嚟講，BJ30 旅行家提供咗一個極具說服力嘅選項。佢唔使你為品牌溢價買單，亦唔使你喺品質同價格之間做痛苦嘅取捨。

呢大概就是“親民越野”最本質嘅含義：令更多嘅人，能夠用更低嘅門檻，去擁抱一種更廣闊嘅生活方式。

On May 28, 2026, SAIC Motor's "Global 100 Millionth User Vehicle Delivery Ceremony" was held at the World Living Room of the North Bund in Shanghai. Over ten passenger car brands and nineteen models under SAIC, through the method of "Global Relay Delivery", traversed mountains and seas, crossed continents, and connected globally, making SAIC Motor the first Chinese automotive group to accumulate production and sales exceeding 100 million vehicles, casting a new milestone for the Chinese automotive industry.

In 1955, Shanghai Internal Combustion Engine Parts Manufacturing Company was established, marking the start of Shanghai's automotive industry. In 1958, workers hammered out the first "Phoenix" sedan, achieving a "zero breakthrough" in Shanghai's sedan manufacturing. For over 70 years, SAIC has witnessed and driven the entire process of China's automotive industry from nothing to something, from weak to strong: Santana rolled off the line in 1983, opening joint venture cooperation; Shanghai GM was established in 1997, creating the "Shanghai Speed" of 23 months from factory construction to vehicle launch; the independent brand Roewe was born in 2006, and the world's first internet car Roewe RX5 was launched in 2016; the high-end intelligent electric brand IM Motors was established in 2020.

Running through this journey is SAIC's user philosophy of "Understanding Cars, Understanding You Better". From the Santana localization community to Joint Venture 2.0 technology co-creation, from internet cars to full-by-wire chassis, solid-state/semi-solid-state batteries, and AI large models on vehicles — every leap is an upgrade of the "Understanding Cars" capability, and a continuity of the original intention of "Understanding You". 100 million vehicles, but also the concentrated fulfillment of 100 million users' trust.

The first 100 millionth vehicle delivery model, IM LS9 Hyper, is a masterpiece of SAIC's over 70 years of technical accumulation, ushering in a new era of the "New Three Major Components" for new energy vehicles. It is equipped with next-generation chassis technology, the industry-first full-by-wire four-wheel steering; next-generation intelligent driving hardware, 520-line ultra-view LiDAR + NVIDIA Thor chip, next-generation three-electric systems — whole-domain 800V high-voltage platform and Star Super Range Extender. Fully pre-embedded redundant capabilities for continuous evolution towards L3 and above high-level intelligent driving.

At the same time, IM LS9 Hyper is the first to equip SAIC's Gold Label Hurricane three-motor, calmly joining the Performance 3-Second Club; furthermore, collaborating with Purple Mountain Laboratories, globally launching "Intrinsic Security" technology, expanding the automotive safety boundary from "Physical Safety" to "Information and System Security", which is an essential security cornerstone of the AI era.

Behind the 100 million vehicles is SAIC's full-value chain closed loop covering six major sectors: passenger vehicles, components, mobility, services, finance, international operations, and innovative technology. From January to April 2026, SAIC's cumulative sales reached 1.302 million units, ranking as the China automotive sales champion for four consecutive months. Among them, independent brand sales reached 910,000 units, accounting for nearly 70%; new energy vehicle sales 412,000 units; overseas market sales 459,000 units, a surge of 50.2% year-on-year.

At the delivery ceremony scene, SAIC's full brands and full product matrix collaborated and exerted strength. Independent brands went all out: Shangjie Z7, Huajing S, Roewe M7, MG4 Semi-Solid State Battery Version, Wuling Starlight 560, Maxus eDeliver5, Hongyan Heavy Truck, Yuejin Dana T1, Sunwin Pure Electric Bus, IVECO Juxing EV, etc. were successively delivered, covering multiple scenarios such as personal travel, family life, commercial operations, and logistics transport.

Joint venture brands concentratedly displayed "Joint Venture 2.0" results: Volkswagen ID. ERA 9X will globally launch equipped with the Momenta R7 Reinforcement Learning World Model, delivering over 7,000 units within one month of launch; Audi E7X plans to become Audi's first global model to implement L3-level autonomous driving landing; Buick Zhijing E7 is built based on the "Xiaoyao" Super Fusion Architecture, delivering over 10,000 units within one month of launch.

Starting from the main venue in Shanghai, the delivery scenes were continuously lit up in multiple domestic cities such as Nanjing, Liuzhou, Taiyuan, as well as in countries such as the UK, Indonesia, and Singapore, pioneering a new narrative method for Chinese automotive brands.

Behind this is the deep foundation of SAIC's global layout. SAIC is a pioneer of Chinese automotive enterprises "Going Global": owning over 100 parts production bases overseas, over 3,000 dealership networks, built 3 major R&D innovation centers including London, and 4 production and manufacturing centers in Thailand, Indonesia, India, and Pakistan; Anji Logistics owns 42 Ro-Ro ships of various types, 8 international routes covering Southeast Asia, Europe, and the Americas.

NOWadays, SAIC's products and services are distributed in over 170 countries and regions, with cumulative overseas sales breaking 7 million units. In 2025, SAIC launched the overseas "Glocal Strategy" (Global + Local), accelerating the shift from "Product Going Overseas" to "Value Chain Going Overseas", letting "China Smart Manufacturing" further go global.

The final focus of "Understanding Cars, Understanding You Better" is the travel life of every real user. "GetApp" founder Luo Zhenyu, as Huajing S No. 001 Experience Officer, from New Year's Eve speech praising Huawei Qiankun Intelligent Driving to entering the factory to witness the roll-off; Former German national football team member Yang Chen chose ID.ERA 9X, because its Golden Range Extender and Long-termism coincide; Cao Kailiang ordered a car for the whole family, then idol Jay Chou happened to become the Buick MPV Family Spokesperson; Charity blogger Liu Jia cut hair and gave company for left-behind children in Guangxi mountains for five consecutive years, Buick assisted immediately, he was moved by the Zhijing E7 "Perfect Cockpit". From self-media bloggers to village secretaries, from charity guardians to logistics enterprises — every user is a microcosm of real life, this is the most vivid interpretation of "Understanding Cars, Understanding You Better".

100 million vehicles is the phased answer sheet of SAIC's over 70 years of development, and is more of a new starting line for SAIC facing the intelligent electricity future "Second Entrepreneurship". In 2014, SAIC actively implemented the important instruction of "Developing new energy vehicles is the inevitable path for China to move from a car big power to a car strong power", taking the lead in comprehensive transformation. Twelve years later, from the "Leading the Charge" in intelligent electricity transformation to the "Ten Thousand Horses Galloping" in independent joint ventures, passenger/commercial use, domestic/overseas, SAIC will continuously use "Understanding Cars, Understanding You Better" as the user philosophy, letting technology innovation truly benefit every user.

From 1955 to 2026, from the first user to the 100 millionth user, from startup exploration to industry leadership — SAIC will continue to walk the 100 Million Mile Path together with global users and global partners, co-creating a new future for beautiful mobility.

Influenced by disturbances in the Middle East situation and a sharp rise in international fuel prices, the Australian automotive market is undergoing profound structural changes. Local residents' vehicle usage costs and living costs continue to rise, driving consumer demand to accelerate towards high cost-performance electric models.

Against this backdrop, Chinese automakers quickly seize the market with mature new energy technologies and affordable pricing, achieving significant sales growth and continuously squeezing the survival space of Japanese automakers. This year, Australia's vehicle imports from China exceeded imports from Japan for the first time, marking a fundamental shift in the Australian car market landscape that has persisted for many years.

Chinese Automakers Break Through Strongly, Traditional Japanese Advantages Continue to Loosen

The Australian car market has long been dominated by Japanese brands like Toyota, but market influence has accelerated in changing since the beginning of this year. Data from automotive research institution Cox Automotive shows that from January to April this year, BYD became the automaker with the largest sales growth in Australia, selling 13,269 more new cars year-on-year. Chery, Geely, Great Wall, and Jaecoo followed closely, jointly joining the top five spots for sales growth in Australia.

Sealion 7; Image Source: BYD

In stark contrast, Toyota, the market leader in Australia, saw a significant drop in sales, decreasing by 17,502 year-on-year, the largest decline in the industry. Japanese brands such as Mitsubishi, Nissan, and Mazda, as well as American Ford, all experienced varying degrees of sales contraction.

In recent years, the layout pace of Chinese automakers in Australia has continued to accelerate, with market penetration achieving leapfrog growth. From 2022 to date, the number of Chinese models on sale in Australia has grown more than five times, reaching 70 models, with a total of 11 Chinese automakers and 22 brands taking root in the local market.

From January to April this year, the overall sales share of Chinese brands in Australia rose to 25%, a significant leap from less than 15% in the same period last year. In contrast, Japanese automakers, despite occupying 40% of the Australian market share in the first four months of this year, having deep roots, and Toyota remaining the highest-selling automotive brand in Australia, growth has basically stalled under the continuous impact of Chinese cars, and market share is being gradually eroded.

Image Source: Toyota

The trend of changing the global automotive industry landscape is becoming increasingly obvious: this year, the total volume of cars imported by Australia from China exceeded the number imported from Japan for the first time, which includes both domestic Chinese brand models and foreign brand models produced in factories in China.

In the first four months of this year, Australia imported 107,196 vehicles from China, up 60% year-on-year; imported 94,500 vehicles from Japan, down 23% year-on-year; China surpassed Japan for the first time to become Australia's largest automotive import source country; meanwhile, Australia imported 72,689, 47,492, and 17,569 vehicles from Thailand, South Korea, and Germany respectively, all lower than the import scale from China, and the market competitiveness of Chinese cars significantly improved.

Cox Automotive analyst Mike Costello analyzes that Australia's new car annual sales are stable at around 1.2 million units, the market volume is solid, and with more Chinese automakers continuing to enter the field, the market share of traditional automakers will be further squeezed. "Chinese rise, Japanese decline" has become one of the core trends of the Australian car market.

Mike Costello said: "Simply put, the current market pattern shows the characteristics of rising market share for Chinese automakers and declining market share for Japanese automakers. Japanese brands still have substantial overall depth, but the overall growth rate of the Australian car market is only a few percentage points."

Oil Prices and Cost-Performance Resonate, Chinese Enterprises Lead the Australian New Energy Track

In this round of market changes, new energy vehicles have become the core force leveraging the change in the pattern. Previously, Australia's electrification progress lagged behind the global mainstream market for a long time, with consumers preferring traditional fuel vehicles. However, the skyrocketing oil prices triggered by the Middle East situation, combined with government car purchase subsidy policies, significantly activated local new energy consumption potential, and the electric vehicle market welcomed explosive growth.

In March this year, sales of electric vehicles in Australia accounted for nearly 20% of total passenger car and SUV sales, and market penetration speed significantly accelerated. Industry predictions suggest that sales of electric vehicles in Australia in 2026 are expected to reach 150,000 units, achieving an increase of about 50% compared to last year.

Relying on dual advantages of technology and price, Chinese automakers have already occupied a dominant position in the Australian new energy track. Data shows that Chinese automakers hold a 54% share of the Australian pure electric vehicle market, and the share in the plug-in hybrid market is as high as 76%.

In terms of specific sales dimensions, Tesla Model Y slightly leads the pure electric vehicle sales list, with BYD Sealion 07 (Sealion 7) following closely; in the overall electric vehicle sales list, BYD leads by a wide margin with cumulative sales of 14,406 units, leading the second-place Tesla's 8,485 units.

Image Source: Tesla

The new energy trend has covered the entire market of new and used cars. According to data from the Australian Automobile Dealers Association, the transaction volume of local used electric vehicles doubled in March compared to February, and market consumption heat continued to heat up.

James Voortman, CEO of the Australian Automobile Dealers Association, stated that rising oil prices, policy subsidy support, combined with the entry of a large number of high cost-performance Chinese electric vehicles, multiple factors jointly accelerated the popularization process of local pure electric and hybrid models.

James Voortman said: "Many people ignore one point: electric vehicles pouring into the Australian market have seen a significant price drop, and one core reason is the entry of a large number of high cost-performance Chinese models. Lowering the threshold for car purchase, no need to bear high fuel costs daily, and combined with policy subsidies, for consumers planning to buy new or used cars, electric models already possess extremely strong purchase attraction."

Compared to the high usage costs of traditional fuel vehicles, Chinese hybrid and pure electric models balance the core advantages of low purchase price and low-cost maintenance, precisely matching the current Australian public's need to reduce living expenses.

Mike Costello stated: "Currently, there is increased pressure on people's living costs, and more and more people tend to choose electric vehicles, and Chinese automaker products just fit these two major market demands. Chinese vehicle pricing is generally more advantageous, hybrid and pure electric vehicle technologies are mature, and product strength is outstanding."

From a market logic perspective, the fuel-saving and durability advantages of Japanese fuel vehicles are gradually being offset by the comprehensive cost-performance of electric vehicles in the era of high oil prices, which is also one of the core underlying logics of the continued weakness of Japanese brands and the rapid rise of Chinese automakers. As the electrification wave continues to deepen, the market position of Chinese brands in the Australian market is expected to be further consolidated.

Satu ratus juta kenderaan, apakah konsepnya?

Jika 100 juta kenderaan disusun berbaris, ia hampir boleh mengelilingi khatulistiwa Bumi sebanyak 10 pusingan. Jika diberikan kepada sebuah kumpulan automotif China, ia dinamakan SAIC.

Pada Mei 2026, Kumpulan SAIC secara rasmi menghantar kepada pengguna pertama miliari di dunia, menjadi kumpulan automotif pertama dalam sejarah automotif China yang mencatatkan jumlah hasil dan jualan terkumpul melebihi 100 juta kenderaan. Ini bukan satu drama solo seorang jenama, sebaliknya sebuah penampilan kolektif tahap sistem.

Pada saat ini, SAIC Maxus sebagai teras utama kenderaan komersial ringan bagi Kumpulan SAIC, bersama jenama utama Maxus dan jenama Yuejinnya sendiri, naik ke zon penghantaran estafet: Jenama Maxus menghantar 100 juta dan 9 kenderaan, Jenama Yuejin menghantar 100 juta dan 12 kenderaan. Dua jenama ini, bersama-sama menampung separuh daripada pencapaian 100 juta penanda aras kenderaan komersial ringan dalam kumpulan.

Berbeza dengan kemajuan solo jenama kereta persendirian, SAIC Maxus mengikut jalan "sinergi dua jenama, pertumbuhan dwilaluan tenaga baharu". Jenama Maxus dengan pandangan "Dunia Maxus", melengkapkan penyegaran jenama; Jenama Yuejin dengan watak "Kejayaan sepanjang laluan" kuda gelap, menerobor pantas dalam trek kenderaan ringan tenaga baharu. Setiap mempunyai kelebihan, menghasilkan kesan 1+1>2.

Dunia Maxus: Penyegaran Jenama, Pemimpin Tenaga Baharu

"Maxus Global, Maxus Berkualiti, Maxus Teknologi, Maxus Ekosistem" – Empat kekuatan utama ini sedang mendorong Maxus ke kedudukan "Pemimpin Kenderaan Komersial Ringan Global".

Pada November 2025, jenama Maxus melancarkan LOGO "Zonghui" baharu, serentak menyegarkan misi jenama: "Membangun perusahaan pengguna dengan teknologi terajuh dan rantai ekosistem penuh". Ini bukan sekadar penambahbaikan visual, sebaliknya pusingan lengkap dari pemikiran produk ke pemikiran pengguna. Seterusnya, strategi Maxus Ekosistem dilaksanakan sepenuhnya, menyempurnakan Alian Ekosistem Pengubahsuaian Global, memperdalam kerjasama strategik dengan Huawei dan CATL, serta menjadi yang pertama dalam industri menawarkan "7 hari percubaan percuma", pusat pengalaman pengguna kedai 8S, dan lain-lain model perkhidmatan inovatif.

Dalam transformasi tenaga baharu, jenama Maxus juga mendahului. Penetrasi tenaga baharu domestik屡屡 memecahkan 50% setiap bulan, memimpin jauh dalam perusahaan kenderaan komersial ringan tradisional. Pada April 2026, kenderaan ringan super ekstensi pertama dalam industri – Dana Super Ekstensi – dilancarkan, dilengkapkan dengan bateri Tianxing 50 darjah CATL, julat muktamad CLTC 312 km, julat gabungan 1260 km, dipadankan dengan alat tambah julat super Xingpai isipadu separuh, berat kurang 70kg, 1 liter minyak boleh menjana 3.3 unit elektrik, penggunaan tenaga 100 km serendah 2.65L, benar-benar merealisasikan "Kereta Elektrik Kos Rendah + Kereta Minyak Tanpa Kebimbangan".

Dari aspek globalisasi, jumlah eksport kenderaan ringan Maxus kekal nombor satu jenama China, jumlah eksport pikap premium juga di tangga teratas. Di pasaran premium seperti Eropah, Australia, Singapura, kadar pasaran terus memimpin jenama China. Pada Mei 2026, jualan luar negara memecahkan 10,000 sebulan, meningkat 40% berbanding tahun sebelumnya, DHL, J&T Logistics dan gergasi global lain terus membeli semula, mengesahkan kekuatan keras "Dunia Maxus".

Satu Jalan Yuejin: Watak Kuda Gelap, Teroboran Hijau Kenderaan Ringan Tenaga Baharu

Jika jenama Maxus mewakili "Keadaan" dan "Jauh", maka jenama Yuejin mentakrifkan "Cepat" dan "Terus". Sebagai pembawa utama kenderaan ringan di bawah SAIC Maxus, jenama Yuejin dengan kadar pertumbuhan jualan "Terjual panas 40,000 unit pada 2025, meningkat hampir 128% berbanding tahun sebelumnya, bahagian kenderaan ringan tenaga baharu hampir 57%, melonjak 222% berbanding tahun sebelumnya", menjadi "kekuatan kuda gelap" yang tidak boleh diabaikan dalam penanda aras 100 juta pengguna kumpulan.

Pertumbuhan jenama Yuejin bukan laju buta, sebaliknya dibina di atas asas teknologi dan produk yang kukuh. Pada Mac 2026, Yuejin melancarkan secara global "Arkitek Tianyuan". Sebagai arkitek kenderaan ringan pintar tenaga baharu global untuk kenderaan komersial SAIC, arkitek ini menjadikan enjin belakang elektrik sebagai teras, membolehkan pelbagai mod pengisian semula cas/penukaran/ekstensi tenaga, menggabungkan pemanduan pintar dan kabin pintar, tepat mengikuti dan memimpin trend pengiktirafan dan jaringan industri. Berdasarkan warisan kualiti ketenteraan 68 tahun, Yuejin dengan sokongan arkitek "Tianyuan" yang proaktif, melancarkan siri kenderaan ringan tenaga baharu Dana T2/T3, meliputi senario penuh penghantaran express, pengedaran supermarket, operasi bandar, pengangkutan antara bandar. Di antaranya, Dana T3 juga memperoleh "Anugerah TOP Jualan Kenderaan Ringan 2025", memimpin trek terspesialisasi dengan kekuatan keras.

Saluran dan perkhidmatan adalah kekuatan perkembangan keras jenama Yuejin, dari aspek saluran terminal, jenama Yuejin SAIC Maxus membina rangkaian saluran "Senario + Digital", mengoptimumkan susunan saluran untuk senario logistik berbeza, melaksanakan model "Tempahan Kumpulan + Kerjasama Jangka Panjang" di pasaran hujung B, cepat merebut pasaran pelanggan besar. Pada 2025, jenama membina 44 saluran aras pertama, 2026 akan terus memperdalam liputan bandar daerah. Model "Pengurusan Halus" ini membolehkan Yuejin menyelesaikan penenggelaman pasaran dengan kos lebih rendah, kecekapan lebih tinggi, benar-benar melayani kelompok kecil dan mikro yang mahu kaya.

Dua Medan Pertempuran, Satu Corak Asas

Kekuatan SAIC Maxus terletak pada: Tangan kiri boleh tandatangkan pesanan besar Eropah dengan DHL, tangan kanan boleh membantu kurier kecil bandar kaunsel menjimatkan wang.

Di pasaran domestik, jualan siri Dana Maxus terus memecahkan rekod, jualan Mei hampir 6,000 unit, benar-benar "ledakan besar" di pasaran kenderaan ringan tenaga baharu, menjadi model bintang di pasaran logistik penghantaran bandar dan bidang inovasi pengusahaan kereta haiwan peliharaan, kereta susu teh; Di pasaran global, jenama Maxus berdepan secara langsung dengan syarikat lama berabad-abad di Eropah, Australia, ASEAN, DHL, J&T Logistics gergasi global ini mengundi dengan kaki, membeli kereta Maxus benar-benar berlari keluar kecekapan operasi.

Jenama Yuejin juga tidak bermain kosong, benar-benar membantu pengguna mikro dan kecil yang menjalankan penghantaran kiraan kecil: TCO maksimal bermaksud menjimatkan beberapa sen per kilometer, setahun lebih ramai satu kereta. Pada 2025, "Di Shang Tie" yang menghantar hampir 10,000 unit siri Dana T, dalam armada Pos China, Shunfeng, bayang-bayang Yuejin semakin banyak.

Satu belah "Mencipta Kaya Rakyat", satu belah "Gergasi Global", tidak kira pengguna berada di mana, tidak kira apa saiz pengguna, dua jenama SAIC Maxus sentiasa memegang keperluan pengguna "Mencari Wang, Jimat Wang", berpegang pada corak asas "Rakan Mencipta Kaya".

Kesimpulan: 100 Juta Hanya Permulaan, Dua Jenama Teruskan Maju

100 juta kenderaan, adalah koordinat baharu bagi industri automotif China. Tetapi bagi SAIC Maxus, ini lebih seperti satu tembakan pistol permulaan.

Jenama Maxus terus mengolah pasaran kenderaan ringan, pikap dan MPV, jenama Yuejin meneruskan pengurusan halus di pasaran kenderaan ringan, tetapi matlamat akhir adalah sama – membolehkan keupayaan mencipta kekayaan kenderaan komersial, benar-benar sampai ke setiap pengguna, membantu pengguna mencari wang dan hidup lebih baik.

Layar ring telah lalui ribuan gelombang, di hadapan masih laut luas langit tinggi.

Every month at the start, the day when car companies release sales rankings is full of buzz. However, the May performance report released by BYD left many people gasping.

A monthly sales volume of 383,000 units, ranking first in the new energy market for 60 consecutive months, is a picture that was unimaginable in the past in the history of China's automotive industry. But what is more worth paying attention to than sales figures are some subtle changes behind this report card.

The battlefield behind 380,000 units is not just in the showroom

In BYD's May sales data, the Dynasty and Ocean networks remain the absolute main force, with a combined total of over 330,000 units supporting half of the sales. However, the trend changes of these two high-end brands, Fangchengbao and Denza, signal a more positive outlook.

Fangchengbao sold over 30,000 units in a single month, with year-on-year growth close to 140%. The reason behind this is actually not difficult to understand. The arrival of the Flash Charge version models allowed users who were originally interested in hard off-roading but hesitated on refueling efficiency to finally find a reason to make up their minds and pay. In the past, many people might have felt that charging these body-on-frame vehicles was too slow, making them feel unsure about going out for fun. Now, charging speed is basically the same as refueling, so why not buy one that is quieter and more cost-effective?

Denza's sales figure of 16,303 units wasn't as explosive as Fangchengbao's, but it continued to maintain growth. You have to know that Denza's customer group is actually more "picky", and after the launch of the N9 Flash Charge version, many potential customers who were looking at Li Auto L9 and AITO M9 are slowly shifting towards Denza.

As for Yangwang with a monthly sales of 286 units, year-on growth directly doubled. For Chinese brands in the price range above one million, it is no longer a question of "whether anyone buys", but "whether it is worth buying". Yangwang's customer group mostly owns more than one luxury car at home. Their choice of Yangwang is undoubtedly also a trust in BYD's electrification and intelligent technology.

Looking at these data points together, it is not difficult to find that the mainstream Dynasty and Ocean are still responsible for volume, while Fangchengbao and Denza are responsible for satisfying upgrade needs in the 250,000 to 500,000 yuan range, and Yangwang stands at the tip of the pyramid as a banner of brand technology. The benefit of this pyramid structure is that no matter how the market fluctuates, BYD can find its growth points in different price bands. The May performance report proved the resilience of this product matrix.

“Daring to take responsibility”is not just a slogan, but a rebuilding of user trust

Remember the "Dare to Act" launch event in late May, where BYD threw out the phrase "Daring to take responsibility is true safety". And just within three days of launching the "dual backstop" of City Pilot and Intelligent Parking, the daily active user volume of City Pilot for vehicles equipped with the God's Eye A, B systems directly increased by 50%. This increase illustrates a fact: users do not want to use intelligent driving, they were just previously afraid to use it. Previous intelligent driving systems, in many scenarios, would directly hand over control to the driver when encountering unexpected situations, making many people not want to drive again after using it once or twice.

Looking at the data for intelligent parking, it is even more exaggerated. After the safety backstop was launched, the function usage rate skyrocketed from 21% to over 90%. This contrast is so huge it seems unbelievable, but it truly reflects the ordinary user's real attitude towards automatic parking: it is not that they do not need it, but that they dare not trust it. Especially in some complex parking spaces, such as multi-level garages, narrow alleys, or places with low obstacles, previous systems often failed to identify accurately or went on strike halfway. Users would not touch it again after being scared twice. Now that BYD says "I will take responsibility if something happens", user mentality has completely changed.

“Daring to take responsibility, that is true safety”, the point of this sentence lies not in "safety", but in "daring". Because in the current industry environment, the brand that dares to take responsibility for its intelligent driving system can be counted on one hand. Most car companies wrap themselves tightly with various disclaimers, saying they are L2+, L2++, but if something really happens, the responsibility is all the driver's. BYD this time put the two words "take responsibility" on the table, essentially challenging a tacit rule of the industry, and also trying to rebuild user trust in intelligent driving.

From a business logic perspective, this is also a smart strategy. BYD currently has over 3.15 million vehicles equipped with assistive driving, and the God's Eye system generates more than 200 million kilometers of data daily. Such a large data scale means its system iteration speed will far exceed brands with smaller vehicle holdings. With enough real-world test data, there is the confidence to take responsibility. This logic is not wrong.

The significance of overseas monthly sales of 160,000 lies not just in the numbers

May's overseas sales volume for BYD broke through 160,000 for the first time, with year-on growth of 80.7%. The continuous hot sales of Seagull, Song PLUS, and Yuan series in overseas markets show that Chinese brand small electric vehicles and compact SUVs already possess the ability to compete directly with Japanese and German brands on price-performance ratio and product strength. Especially in markets like Southeast Asia, South America, and the Middle East, consumer acceptance of electric vehicles is rapidly improving, while local domestic brands' product strength cannot keep up, which gives BYD a very good window period.

More worth paying attention to is the performance of the SHARK pickup, with wholesale volume breaking 4,000 units for two consecutive months. Although not particularly large in the global pickup market, for a Chinese brand pickup, this is already a milestone. Pickups are a necessary vehicle model in markets like Southeast Asia, Australia, and the Middle East, and the profit margin is much higher than sedans and SUVs. If SHARK can establish a foothold in this category, it will greatly help improve BYD's overseas profit structure.

Of course, the overseas market is not a smooth path. Tariff barriers in the European market, policy blockades in the US market, and different charging standards and regulatory requirements everywhere are all problems BYD needs to solve step by step. But the May data at least shows that BYD's globalization is being promoted solidly. From the Thailand factory to the Brazil base, from Uzbekistan to Hungary, BYD's manufacturing map is spreading globally.

Conclusion

With the launch of the Tang in June and subsequent Flash Charge version models, BYD's product rhythm and market response capability will be further tested. Whether the overseas market can maintain a standard above 160,000 units will also be an important observation point in the coming months. Anyway, this May report is already weighty enough. It is not only a new high in numbers but also a signal, indicating that BYD is shifting from "selling cars" to "taking responsibility". In this market full of uncertainty, this shift may be more meaningful than the sales figures themselves.

Less than half of 2026 has passed, but one thing can be concluded in advance: without the support of overseas markets, the production and sales data of China's automotive industry this year will look very bad.

First, let's look at the domestic market.

Jan-April, domestic passenger car cumulative retail sales reached 5.604 million, down 18.5% year-on-year. Among them, fuel vehicle sales fell by approximately 19.8%, while new energy vehicles also declined by 17.2%. April retail sales alone were 1.384 million, down 21.5% year-on-year and down 16.0% month-on-month.

This is not a problem of a specific segment, but rather the entire market is contracting.

Now let's look at exports.

For the same period, China's cumulative auto exports reached 3.25 million, a year-on-year increase of 50.6%. New energy vehicle exports were nearly 1.5 million, accounting for 48%, up 69% year-on-year.

In April alone, passenger car exports accounted for 36% of manufacturer sales, compared to only 19% at the same time last year. It was precisely the strong performance of exports that stabilized the slowdown in the domestic market.

In Jan-April this year, China's auto production and sales overall declined year-on-year by 4.8% to 5.5%. Although this negative growth is rare in recent years, it is still a single digit. Without exports, this number would look much worse.

Auto exports are no longer an optional peripheral business; they are profoundly changing the business structure of Chinese automakers.

So the question arises: Where exactly did these cars go?

Let's look at two rankings first.

In the top ten exports of all passenger car categories, Brazil ranks first, and Russia ranks second.

In the top ten new energy vehicle exports, Brazil is still first. 280,000 and 210,000 vehicles—these two numbers added to Brazil's account, with year-on-year growth rates reaching 226.1% and 220.9% respectively.

What does this mean?

BYD alone exported nearly 90,000 units to Brazil in the first quarter of this year, including battery electric and plug-in hybrid models. Great Wall Motor has already built two factories in Brazil, with the second one having an annual capacity as high as 200,000 units.

But the signal truly worth remembering is not these numbers.

In April this year, BYD sold 14,911 units in Brazil, surpassing Volkswagen to take the first place on the total monthly retail sales list for the first time.

The Brazilian market has long been dominated by European, American, and Japanese brands. This is the first time Chinese new energy vehicle brands have surpassed traditional fuel giants in monthly sales.

The psychological impact of this event in Brazil is no less than when Apple first surpassed Nokia in China back then.

And this result was not unexpected.

First, Chinese automakers entered densely. GAC, Chery, Geely, Leapmotor, and Changan have already laid out their plans in Brazil, with a solid grassroots foundation.

Second, local production is accelerating. BYD's factory in Camaçari has already exceeded 4,100 employees and will soon add another 1,600 to start the third shift.

Third, although the policy environment in Brazil has tariffs, it does not engage in backdoor deals. The product competitiveness of Chinese cars is strong enough; no extra privileges are needed, only fair rules.

From 2026 onwards, Brazil will no longer be an overseas market in the conventional sense; it has become the second home market for Chinese automakers.

Local market refers to the qualitative change from "export destination" to "production and sales integrated market", representing a fundamental shift in the logic of China's automotive going global.

Now let's look at Europe.

In the all-category rankings, the UK ranks third with 151,000, up 99.3%; Belgium ranks fourth with 130,000, up 40.3%; Italy ranks seventh with 92,000, up 121.2%.

If looking at the new energy rankings alone, Italy grew by 460.7%, Germany by 295%. From the UK to Spain, growth rates were all above 80%.

The data for the European market is very impressive. Behind this lies a key factor: Chinese-style hybrid.

Data from the China Passenger Car Association shows that in the export structure in April, the share of plug-in hybrids has reached 18%, up 4 percentage points year-on-year.

This is a move of avoiding the strong and striking the weak adopted by Chinese automakers facing tariff barriers from Europe and the US.

The EU began implementing anti-subsidy tariffs on April 15, raising the comprehensive tax rates for BYD, Geely, and SAIC to 27% to 45.3%. This greatly weakened the price advantage of pure electric models.

However, hybrid models equipped with engines are not subject to the same degree of tariff constraints. Chinese automakers quickly adjusted their strategy to penetrate the European market with hybrid models.

No need for direct confrontation, but to find loopholes within the rules.

This ability to adapt flexibly is built on the strong R&D and manufacturing capabilities of Chinese automakers. This is also the biggest hidden advantage of China's automotive going global.

Amidst the growth, two markets declined: the UAE down 13.2%, and Mexico down 46.6%.

The UAE's new energy data is still surging, balancing the trend, but Mexico's decline is more pronounced.

Analysis reveals two reasons.

Subjectively, the substitution rate of local production in Mexico is increasing.

More and more Chinese automakers are building factories in Mexico, so the volume of complete vehicle exports naturally declines. This is essentially not a bad thing, but rather a necessary stage for the upgrade of China's automotive going global.

Objectively, the uncertainty of US policies has increased investment risks in the Mexican market. The closer to the US, the harder the business, and this does exist.

In the future, when looking at China's auto export data, one cannot simply assume something is wrong when seeing a decline in a certain market. First, check if the power of local production has become stronger, rather than looking at new things with old eyes.

In the rankings, only Malaysia from Southeast Asia ranks tenth.

This does not mean the Southeast Asia market is declining. On the contrary, the current performance of Southeast Asia is a typical case of "surface slowdown, actual transformation".

In 2025, the market share of Chinese brands in Thailand, Indonesia, and Malaysia reached 22%, 22.8%, and 26% respectively, with Japanese brand shares falling completely.

In January this year, the share of Chinese brands in Thailand's pure electric market approached 50%.

The export volume did not make the top ten not because Chinese cars could not sell there, but because a large number of products have achieved local production and are no longer counted in the data in the form of complete vehicle exports.

This is a signal sent in advance: in the future, the "cooling" of many markets may actually be an "upgrade".

Through these data, we can see deeper industrial changes.

On one hand, exports drive wholesale.

The China Passenger Car Association clearly pointed this out. Since the beginning of this year, exports have continued to strengthen, forming a clear trend of "exports driving wholesale". Top automakers rely on exports to digest capacity and reduce inventory backlog.

On the other hand, 2026 is the watershed from complete vehicle exports to supply chain going global. Whether active or passive, Chinese automakers are shifting from simply selling products to building factories, supply chains, and after-sales service systems in target countries.

Finally, and most crucially, the logic of making money has finally been established, and the model of making money has finally been proven.

In the past, when discussing going global, everyone was used to calculating sales volume and market share.

But from Jan-April 2026, the automotive industry profit margin was only 3.4%, at a historical low. If we simply copy the domestic price wars overseas, blindly pursuing sales growth without contributing to profits, that is fake globalization.

True globalization is like Toyota, building sustainable profitability in different markets.

BYD and Great Wall's localization in Brazil, Chery's deep cultivation in Europe, Geely's precise efforts in emerging markets, are all essentially doing the same thing: shifting from scale-oriented to profit-oriented.

The destinations of Chinese automotive exports in the first four months of 2026 tell us that Brazil, Russia, and the EU are all very important, but whoever can let us complete the loop of industry chain, service chain, and marketing chain faster beyond just selling cars is the true favorable land.

Like Southeast Asia.