After a large number of new cars were launched at last week's Chengdu Auto Show, the number of heavyweight new cars this week is also considerable. From August 24-30, new cars such as Beijing Off-road Taian 700, Arcfox Alpha T7, Chery Fengyun T7, FAW Toyota 2027 Model bZ5, Kia All-new Seltos, and FAW-Volkswagen ID. AURA T6 will be launched or presold.

August 25: Beijing Off-road Taian 700 Launches

The pre-sale price of Beijing Off-road Taian 700 is 299,800 to 389,800 yuan. This mid-to-large size off-road SUV has a length of over 5 meters, a wheelbase of 2820mm, and uses a body-on-frame construction standard for hardcore off-roaders.

Powertrain is equipped with a 1.5T range-extender system, with a combined power of 391kW and torque of 625N·m. The 49.4kWh battery provides 220km pure electric range and 1340km combined range. The chassis is equipped with 8-stage adjustable nitrogen shock absorbers and "three locks", and the hardware configuration is quite sufficient.

However, the Taian 700 is not a purely hardcore off-roader. In terms of intelligent assisted driving, Huawei Qiankun ADS 5 is used, equipped with an 896-line LiDAR, capable of achieving all-scenario NOA including off-road, highway, and urban areas. Additionally, it is fully equipped with a refrigerator, TV, and large sofa. Overall, the Taian 700 indeed packs a lot of features in the 300,000 yuan class market.

August 26: Arcfox Alpha T7 Presales, Chery Fengyun T7, FAW Toyota 2027 Model bZ5, Kia All-new Seltos Launches

Arcfox Alpha T7 has already debuted at the Chengdu Auto Show. The new car is positioned as a mid-to-large size coupe SUV in the 200,000 yuan class. The length is 5020mm, wheelbase 3040mm, and the size is indeed large.

The powertrain offers two versions: pure electric and range-extended. The pure electric version has a peak motor power of 227kW, and the range-extended version is equipped with a 1.5L range extender with a peak motor power of 200kW.

In terms of assisted driving, Huawei Qiankun system is adopted. The interior has cancelled the traditional instrument cluster and switched to a 1.1-meter wide all-scenario PHUD and a 17.3-inch 3K central control screen. Huawei assisted driving, CATL batteries, and Magna manufacturing, these three things combined, the data sheets are indeed impressive.

Chery Fengyun T7 pre-sale price is 109,900 to 129,900 yuan. Positioned as a pure electric compact SUV, length/width/height 4570/1852/1694mm, wheelbase 2700mm. All series are equipped with 65.05kWh LFP Rhino battery, CLTC range unified at 600km, 30%-80% fast charging takes 20 minutes. Motor peak power 178kW, peak torque 275N·m.

The cockpit is equipped with a 15.6-inch 2.5K screen, built-in Qualcomm 8775 chip; high-spec versions come with Falcon 500 intelligent driving system, supporting highway NOA. The whole vehicle is designed according to the 2026 version E-NCAP five-star standard, 80% high-strength steel, 9 airbags. This car follows a "Go abroad first, return home later" route, and homologous models have been launched in South Africa, Thailand, and other places.

FAW Toyota 2027 Model bZ5 has already debuted at the Chengdu Auto Show. The new car mainly focuses on optimization and upgrades in details. Facing an increasing number of joint venture competitors, bZ5's space dimensions and LiDAR paired with Momenta 5.0 assisted driving system are still considered mainstream. However, the new model's pricing may be adjusted slightly.

Kia All-new Seltos limited-time pre-sale price is 80,900-120,900 yuan. The new car is positioned as a compact SUV, length 4460mm, wheelbase 2690mm, bigger than the current model by a margin.

The interior is equipped with a 27-inch widescreen and Qualcomm 8295P chip, supporting HiCar, CarPlay, and Carlink interconnection. Power options provide 1.5L+CVT and 1.5T+8AT two sets to choose from. As a joint venture fuel SUV starting at over 80,000 yuan, the intelligent hardware specifications are provided quite sufficiently.

August 28: FAW-Volkswagen ID. AURA T6 Presales

FAW-Volkswagen ID. AURA T6 is positioned as a pure electric mid-size 5-seater SUV. The new car length/width/height are 4811/1879/1648mm, wheelbase 2836mm, space efficiency rate 85.3%, equipped with a 90L front trunk.

The cockpit is "Yunqi Smart Cockpit", equipped with 10.25-inch instrument panel + 15.6-inch 2.5K central screen + 25.8-inch AR-HUD, supporting AI voice interaction. High-spec version comes with roof LiDAR, cooperating with "Xingyun Zhihang" assisted driving system, supporting highway NOA and urban pilot assistance.

The powertrain is equipped with a 170kW single motor, providing 59.9kWh and 77.5kWh two battery packs, CLTC range 540km and 660km.

Since April this year, nearly 20 products in the domestic automotive market have announced price increases. As the industry gradually steps out of low-price gaming and returns to the value competition of products themselves, Avatr's commitment to the high-end becomes even more eye-catching. The new Avatr 12 and Avatr 06T launched during the same period saw their prices further increased by 20,000 to 30,000 yuan compared to the older models. This confidence was not easy to come by in the fierce market competition. Why can Avatr continuously elevate brand premium, and why can its high-end positioning gain high market recognition?

Premium Shareholder Lineup Plus Huawei Technology Endorsement: Avatr Becomes Market Focus

Since its inception, the Avatr car brand has always been in the spotlight. First, Avatr boasts a 'Dream Team' luxury lineup for new energy vehicle manufacturing. Its largest and controlling shareholder is Changan Automobile, a direct subsidiary of a central state-owned enterprise. Relying on Changan's century-long manufacturing heritage, Avatr's resource reserves in production and R&D are difficult for the vast majority of new EV forces to reach. Just talking about the simplest product production quality issues, unknown how many new EV forces have suffered big losses in this regard. Avatr, from the start, aimed high-end markets with a high-profile launch, relying on the solid, top-tier manufacturing skills behind it.

Moreover, Changan also endowed Avatr with profound technical heritage. With the support of Changan Automobile, Avatr fully self-developed the Kunlun Smart Extended Range and Taihang Smart Control Chassis. In March, Avatr launched Taihang Smart Control Chassis 2.0, introducing distributed electric drive, ensuring safety underpins sports performance, receiving good market reviews.

The second largest shareholder is CATL, with a holding percentage exceeding any other vehicle company it invests in. This means Avatr enjoys shareholder-level priority in battery supply. From Shenxing and Xiaoyao to the latest condensed-matter battery, for every technical breakthrough by CATL, Avatr is among the first brands to equip it.

As Huawei's first brand with in-depth cooperation, based on the HI PLUS cooperation model, Avatr not only holds the priority pass for Huawei's latest technology but also partners with partners to define every new technology from the source. The two parties' teams jointly define, jointly develop, and jointly market, providing users with superior products and services. This open and flexible cooperation model has won Avatr greater market space and received widespread market recognition.

At the same time, Avatr is also the largest external shareholder of Huawei Harmony Intelligence, holding a 10% stake, which will bring substantial investment returns to Avatr. According to Huawei's 2025 annual report, Harmony Intelligence revenue reached 45.018 billion yuan, a year-on-year increase of 72.1%, growing more than 20 times in three years. It has over 20 cooperating vehicle companies, covering Seres, Changan, Chery, JAC, and international brands like Audi. Future market potential is huge. This investment income will provide sustainable funding support for Avatr's long-term development.

From a corporate level perspective, companies with strong backgrounds and outstanding technical strength like Avatr are strong contenders favored by both capital and markets; gaining user trust is naturally no surprise.

Product Reputation Solid, Revenue Growth Rapid

2026 marks the fifth anniversary since the founding of Avatr. Its cumulative sales have already exceeded 250,000 units, covering the price range of 200,000 to 700,000 yuan, and it has solidified its position in the high-end new energy market.

Relying on self-developed technology, Avatr continues to optimize user scenario experiences, forming a virtuous cycle where reputation drives brand and sales. In the past two years, Avatr has persisted in refining chassis capabilities. From Avatr 07, Avatr 06 to the new Avatr 12, chassis quality and handling performance gradually improved. The Taihang Smart Control Chassis 2.0 launched in March, relying on distributed electric drive technology, ensured safety underpins sports performance, bringing chassis capabilities to a new level. The recently launched Avatr 06T received full praise from users who experienced it.

The market also gave positive feedback. In 2025, Avatr achieved sales of over 10,000 units for 10 consecutive months, with annual cumulative sales exceeding 120,000 units. At the same time, the company's revenue scale doubled. Revenue in 2024 reached 15.195 billion yuan, a year-on-year increase of 169.16%; revenue in the first half of 2025 exceeded 12.208 billion yuan, a year-on-year increase of 98.52%. Such growth speed is rare even when new energy vehicles were just starting. Nowadays, in fierce competition, it highlights Avatr's extremely high growth potential.

At the same time, Avatr has entered over 40 countries and regions. High-end brand perception and luxury product value have been recognized in multiple mature markets. In Thailand, Avatr 11's starting price is 2,099,000 Thai Baht (approx. 447,000 yuan RMB), and it has long maintained the number one position in high-end EV sales; in the UAE, Avatr's main models are generally above 400,000 yuan, occupying 10% of the high-end EV market share; in Singapore, Avatr 11's starting price is 278,999 Singapore Dollars (approx. 1.56 million yuan RMB), and product sales continue to climb.

According to Avatr's plan, in the second half of the year, Avatr will launch Avatr 07L and the large six-seater flagship SUV. Based on adhering to original design, it will provide larger space and stronger functional experience, possessing strong sales potential. Among them, the large six-seater flagship SUV will be the industry's first to equip CATL's condensed-matter battery. With the launch of these two new cars, Avatr's product matrix fills the space demand, further covers the luxury family market, and will start a new growth cycle. Looking to the longer-term future, Avatr plans to cumulatively launch 17 car models by 2030, covering sedans, SUVs, MPVs and other sub-segments.

Overall, in just five years since establishment, Avatr has completed the leap from brand establishment to scale growth, solidified the high-end new energy market, and turned in a report card far exceeding industry expectations. Now standing at the five-year milestone, with the listing process steadily advancing, overseas markets gradually opening up, and multiple heavyweight products about to launch, Avatr has officially entered a new stage of brand development. Future growth potential is worth looking forward to.