Recently, an owner drove a Zeekr vehicle from Henan, entered Kazakhstan, and after that, smart functions such as vehicle navigation, audio-visual entertainment, etc., triggered backend security risk control strategies, resulting in a strong prompt interface. After the owner posted their experience to social media, it quickly triggered widespread discussion.

It needs to be clarified that this restriction only targets vehicle interface interaction functions. The vehicle's core driving systems such as power, steering, and braking operated normally throughout the journey. There was no situation of "unable to drive". The involved vehicle has completed verification, and the strong vehicle interface prompt has been resolved.

I. Rapid Response: Zeekr Launched Optimization Plan Early in the Morning

Facing user feedback, Zeekr official quickly launched optimization measures early on the morning of July 26. The brand acknowledged that although this vehicle interface restriction was intended to protect user property safety, there was indeed room for improvement in terms of user experience. Based on suggestions from users and netizens, Zeekr immediately promoted function iteration.

This attitude of "treating user voices as an evolution guide" reflects the brand's respect for real feedback. In the era of smart cars, every user feedback could become an opportunity to promote product and service upgrades.

II. Core Measures: Handing Back the Initiative to Users

The optimization plan launched by Zeekr this time is core to returning the "right of choice" to the vehicle owner:

Step 1, the Zeekr App officially launched the "Cross-border Guard" function entry. Owners only need one click to submit, quickly get the verification code, complete self-service unlocking, and significantly simplify the original verification process.

Step 2, the developing "Cross-border Guard Function Switch" will be pushed via OTA. This function will be turned off by default. Before crossing the border, owners can manually choose to turn it on or off on the mobile device according to their needs. If owners actively enable this function, they can still perform self-service unlocking through the App "Cross-border Guard" entry.

Step 3, for users who have already crossed the border or are about to cross the border, Zeekr opened a 24-hour customer service hotline 400-003-6036, providing a priority access channel. If unlocking fails or an emergency occurs, Zeekr will provide remote assistance immediately.

This series of measures balanced security guarantees and convenient experience, realizing the shift from "passive triggering" to "active service".

III. Industry Background: Cross-border risk control is not "overstepping one's authority"

In fact, new energy vehicle enterprises deploying cross-border risk control systems is not redundant control, but a "firewall" to deal with cross-border automotive black and gray industry. In recent years, cross-border theft and robbery of new energy vehicles, dismantling and smuggling chaos are not uncommon. Previously, a flagship model of a new force brand was stolen and then transported overseas. The vehicle was transferred quickly, vehicle interface accounts and filing information were remotely tampered with, leading to owners having no way to defend their rights. Many places have also solved cases of mass new car cross-border loss, behind which are exactly the security loopholes left by the lack of security protection mechanisms.

Industry data shows that vehicle interface restriction is essentially a mature global vehicle security protection strategy of the vehicle enterprise. Mercedes-Benz, BMW, Porsche, Tesla and other global top vehicle enterprises have deployed similar mechanisms. During the Russia-Ukraine war, these brands, lacking backup communication mechanisms and intelligent fault tolerance design, caused the anti-theft system to trigger security control mechanisms due to external signal interruption or interference, thereby forcibly locking the vehicle.

Some lawyers pointed out that vehicle enterprise geographic fencing risk control only restricts vehicle interface entertainment, navigation and other auxiliary functions, and does not intervene in core hardware related to driving safety such as steering, braking, and power throughout the journey. Owners can unlock the restriction after providing materials such as passports, customs clearance certificates, and purchase proofs to complete verification, which does not constitute an infringement of property rights. Conversely, if vehicle enterprises let vehicles flow overseas without control, they will face high administrative penalties from customs.

IV. Safety Bottom Line: Protecting Property and Data Security is a Legal Responsibility

At a deeper level, vehicle positioning trajectories and vehicle-mounted surveying geographic information belong to nationally mandated important data. According to the "Data Security Law", "Several Provisions on the Safety Management of Automotive Data (Trial)", "Guidelines for Automotive Data Outbound Security (2026 Version)", "Surveying Law" and other relevant laws and regulations, relevant data is strictly prohibited from unauthorized cross-border transmission. Geographic fencing risk control is a necessary measure for vehicle enterprises to implement national data security and surveying confidentiality responsibilities. Moreover, in 2026, the domestic implementation of pure electric passenger car export license management system, vehicles without formal licenses are prohibited from flowing out, and vehicle enterprise risk control is also a necessary measure to cooperate with national import and export supervision and avoid compliance risks. In addition, overseas vehicle interface audio-visual and traffic services involve copyrights and local regulations of various places, and disorderly opening functions will also bring compliance troubles to owners.

Zeekr's optimization this time is not a concession to the safety bottom line, but finding a better solution between "safety backstop" and "convenient experience". The risk control logic remains unchanged, but the process is more transparent and the operation is more autonomous, truly achieving "safety not missing, experience not discounted".

V. Advanced Significance: The Inevitable Path for Chinese New Energy Globalization

From a long-term industry perspective, this event was a "stress test" in the process of Chinese high-end new energy vehicle globalization. Currently, domestic high-end new energy brands are accelerating going global, and the huge price difference between domestic and foreign markets creates a huge arbitrage space: Zeekr 009 domestic selling price over 400,000 yuan, Singapore market over 2 million yuan; Zeekr 9X overseas terminals generally mark up 400,000 yuan, Mansory custom modified version overseas selling price reached 400,000 US dollars, equivalent to more than 2.7 million yuan RMB. The huge price difference bonus makes domestic high-end luxury cars the key target of cross-border black and gray industry and illegal resale dealers. Various illegal cross-border reselling, whole vehicle smuggling, and parts dismantling arbitrage behaviors are endless.

Perfect risk control mechanism is exactly the core confidence for Chinese vehicle brands to walk steadily and far. This Zeekr "listen to advice upgrade" made a positive demonstration for the whole industry: safety risk control is not unnecessary restraint, but indispensable infrastructure for Chinese vehicle brands globalization. In the future, with domestic high-end new energy vehicles continuously deepening cultivation of overseas markets such as Southeast Asia, Middle East, Singapore, the industry will surely refer to this optimization paradigm and unify and improve the standardized system of "risk control backstop + user autonomy + convenient unlocking".

VI. Brand Sincerity: User Voices are the Evolution Coordinates

The Zeekr brand, known for global security, is hailed by users as "Highway Tank Zeekr". Not only pursuing leading technology configurations in body structure, intelligent obstacle avoidance, etc., but also walking in the forefront of the industry in privacy protection, anti-lost and anti-theft. But even the best original intention must avoid excessive protection similar to "There is a kind of cold called 'Mom fears you are cold'". Cars are essentially user property, and security strategies should not make users feel disturbed.

Reviewing the past year, Zeekr has continued to transform user voices into brand evolution drivers. From clarifying "model modifications need advance notice and no more than once a year", to launching "Zeekr Zero Distance" communication mechanism, releasing "Sunshine Service Convention", to this morning's rapid launch of "Cross-border Guard" — behind every measure is the sincerity of handing the right to speak back to users. It is this honest communication without evasion or buck-passing that has allowed the Zeekr brand NPS (Net Promoter Score) to rise significantly and formed a strong word-of-mouth effect in the market.

Market recognition is the most real. In the first half of this year, Zeekr cumulatively delivered 178,370 vehicles, an increase of 97% year-on-year, becoming the only enterprise among new force brands to complete more than half of the annual sales target. This is not only the victory of the product, but also the result of the "two-way rush" between the brand and users.

Conclusion

An overseas risk control trigger exchanged for an industry-leading outbound security guarantee system; one user feedback promoted a brand service upgrade. Zeekr proved with action: true "global security" lies not only in the hard protection of the vehicle structure, but more in the reverence for user voices. In the journey towards globalization, Chinese new energy vehicle enterprises need such confidence, and also need such warmth.

Baru-baru ini, seorang pemandu kereta Zeekr bergerak dari Henan, memasuki Kazakhstan selepas fungsi pintar seperti navigasi sistem kenderaan, hiburan audio dan video, mencetuskan strategi kawalan risiko keselamatan di latar belakang, muncul antarama makluman kuat. Pemandu membahagikan pengalamannya ke media sosial, dengan cepat menimbulkan perdebatan meluas.

Perlu dijelaskan ialah, sekatan ini hanya untuk fungsi interaksi sistem kenderaan, sistem teras pergerakan seperti kuasa, stereng, dan brek kenderaan beroperasi dengan normal sepanjang masa, tidak wujud keadaan "tidak dapat dipandu". Kenderaan yang terlibat kini telah disahkan, makluman kuat sistem kenderaan telah dibatalkan.

I. Tindak Balas Pantas: Zeekr Melancarkan Pelan Optimum Pada Awal Pagi

Hadapan maklum balas pengguna, pihak rasmi Zeekr pada awal pagi 26 Julai dengan cepat mengeluarkan langkah optimasi. Pengmarkah mengakui, sekatan sistem kenderaan ini walaupun bermula daripada niat melindungi harta keselamatan pengguna, tetapi pada层面 pengalaman pengguna memang ada ruang penambahbaikan. Berdasarkan cadangan pengguna dan warganet, Zeekr serta-merta memacu pengulangan fungsi.

Perbuatan "mendengar suara pengguna sebagai panduan evolusi" ini, menggambarkan penghormatan pengmarkah terhadap maklum balas yang sebenar. Dalam era kenderaan pintar, setiap maklum balas pengguna, mungkin menjadi peluang untuk mendorong naik taraf produk dan perkhidmatan.

II. Langkah Utama: Memulihkan Kuasa Pilihan kepada Pemilik

Optimasi yang dilancarkan Zeekr kali ini, teras utamanya terletak pada meletakkan "hak pilihan" kepada pemilik:

Langkah pertama, Aplikasi Zeekr di bahagian hujung rasmi melancarkan pintu masuk "Perlindungan Silang Sempadan", pemilik hanya perlu satu butang untuk membuat permohonan, boleh dengan pantas dapatkan kod pengesahan, melengkapkan pelonggaran mandiri, jauhkan memudahkan aliran pengesahan asal.

Langkah kedua, "Suis Fungsi Perlindungan Silang Sempadan" yang sedang dibangunkan akan melalui pengedaran OTA. Fungsi ini akan secara lalai berada dalam keadaan ditutup, sebelum keluar sempadan pemilik boleh mengikut keperluan sendiri, di hujung telefon memilih sama ada untuk buka atau tutup. Jika pemilik secara aktif membuka fungsi ini, masih boleh melalui pintu masuk Aplikasi "Perlindungan Silang Sempadan" untuk melakukan pelonggaran mandiri.

Langkah ketiga, menghadapi pengguna yang telah keluar sempadan atau akan keluar sempadan, Zeekr membuka saluran bantuan pelanggan 24 jam 400-003-6036, menyediakan laluan akses utama. Jika menghadapi kegagalan pelonggaran atau keadaan kecemasan, Zeekr akan membantu jauh pada masa terawal.

Serangkaian langkah ini, menggabungkan jaminan keselamatan dengan pengalaman yang mudah, mencapai perubahan daripada "pencetus pasif" kepada "perkhidmatan aktif".

III. Latar Belakang Industri: Kawalan Risiko Silang Sempadan Bukan "Melampau Wewenang"

Sebenarnya, pengeluar kenderaan baharu yang menyebarkan sistem kawalan risiko silang sempadan bukan pengawalan berlebihan, tetapi "dinding api" menghadapi industri gelap dan kelabu silang sempadan kenderaan. Dalam beberapa tahun kebelakangan ini, penculikan, penghapusan dan penyeludupan kenderaan baharu luar negara sering berlaku. Sebelumnya, model flagship pengeluar baharu pernah diculik dan diangkut ke luar negara, kenderaan dipindah milik dengan cepat, akaun sistem kenderaan dan maklumat pendaftaran diubah jauh, menyebabkan pemilik tidak dapat menuntut hak. Di banyak tempat pernah menyiasat kes kehilangan kenderaan baharu secara beramai-ramai, di belakangnya ialah lubang keselamatan yang ditinggalkan oleh mekanisme perlindungan keselamatan yang hilang.

Data industri menunjukkan, teras sekatan sistem kenderaan ialah strategi perlindungan keselamatan kenderaan global yang matang dalam syarikat kereta. Mercedes-Benz, BMW, Porsche, Tesla dan lain-lain pengeluar kepala global semua menyebarkan mekanisme serupa, semasa Perang Rusia-Ukraine, dalam keadaan kekurangan mekanisme komunikasi cadangan dan reka bentuk toleransi pintar, kerana isyarat luar terputus atau gangguan, menyebabkan sistem anti penculikan mencetus mekanisme perlindungan keselamatan, dengan itu memaksa mengunci kenderaan.

Ada peguham menyatakan, kawalan risiko geofencing pengeluar kereta hanya batalkan fungsi tambahan seperti hiburan, navigasi sistem kenderaan, sepanjang masa tidak campur tangan pada pengatur gerak, brek, kuasa dan lain-lain teras perkakasan keselamatan pergerakan. Pemilik menyediakan pasport, bukti kemasukan, bukti pembelian dan lain-lain bahan lengkap pengesahan selepas boleh buka sekatan, tidak membentuk pelanggaran terhadap hak harta. Sebaliknya, jika pengeluar kereta membiarkan kenderaan tanpa kawalan mengalir ke luar negara, akan berhadapan dengan hukuman administratif kastam yang tinggi.

IV. Garis Dasar Keselamatan: Melindungi Keselamatan Harta dan Data Adalah Tanggungjawab Undang-Undang

Dari sudut yang lebih mendalam, laluan penjejakan lokasi kenderaan, maklumat geografi pemetaan kenderaan termasuk data penting undang-undang negara. Berdasarkan "Undang-Undang Keselamatan Data", "Beberapa Peraturan Pengurusan Keselamatan Data Kereta (Percubaan)", "Panduan Keselamatan Data Keluar Negara Kereta (Edisi 2026)", "Undang-Undang Pemetaan" dan lain-lain undang-undang dan peraturan yang berkaitan, data tersebut dilarang keras untuk hantar silang sempadan secara tidak sah. Kawalan risiko geofencing adalah langkah perlu yang pengeluar kereta melaksanakan tanggungjawab keselamatan data negara dan kerahsiaan pemetaan. Dan 2026 domestik melaksanakan sistem pengurusan lesen eksport kenderaan penumpang sepenuhnya elektrik, tanpa lesen rasmi kenderaan dilarang mengalir keluar, kawalan risiko pengeluar kereta juga adalah langkah perlu untuk menyokong pengawasan eksport dan import negara, mengelakkan risiko kepatuhan. Selain itu, hiburan dan aliran perkhidmatan sistem kenderaan luar negara melibatkan hak cipta tempatan dan undang-undang tempatan, membuka fungsi tanpa susunan juga akan memberi kesulitan kepatuhan kepada pemilik.

Optimasi kali ini Zeekr, bukanlah mundur daripada garis dasar keselamatan, tetapi dalam antara "tulang belakang keselamatan" dan "pengalaman mudah" mencari penyelesaian lebih baik. Logik kawalan risiko tidak berubah, tetapi aliran lebih telus, operasi lebih mandiri, benar-benar mencapai "keselamatan tidak hilang tempat, pengalaman tidak dikurangkan".

V. Makna Tambahan: Laluan Wajib Globalisasi Kenderaan Baharu China

Dari sudut jangka panjang industri, kejadian kali ini adalah satu "ujian tekanan" dalam proses globalisasi kenderaan baharu tenaga baru China bermutu tinggi. Pada masa ini, pengeluar kenderaan baharu tenaga baru China bermutu tinggi mempercepatkan keluar laut, perbezaan harga antara dalam dan luar negara yang jauh membentuk ruang pencairan besar: harga jual Zeekr 009 dalam negara lebih dari 400,000 Yuan, pasaran Singapura lebih 2 juta Yuan; Zeekr 9X di luar negara secara umum menaikkan harga 400,000 Yuan, versi ubah suai Mansory di luar negara dijual dengan 400,000 Dolar AS, diangkar semula lebih 2.7 juta Yuan. Rizab perbezaan harga yang besar, menyebabkan kereta mewah baharu China menjadi sasaran重点 pengeluar gelap dan kelabu silang sempadan, pengedar penjualan terlarang, pelbagai tindakan penjualan terlarang silang sempadan, penyeludupan kenderaan lengkap, pelarasan pelarasan bahagian berterusan berlaku.

Mekanisme kawalan risiko yang sempurna, justru merupakan modal teras yang menjadi landasan pengeluar kereta China. Zeekr kali ini "tindakan mengikut saranan naik taraf", memberikan demonstrasi positif untuk seluruh industri: kawalan risiko keselamatan bukan ikatan berlebihan, adalah infrastruktur tidak terpisahkan globalisasi pengeluar kereta China. Pada masa akan datang, seiring dengan pengurusan mendalam pasaran luar negara seperti Asia Tenggara, Timur Tengah, Singapura oleh pengeluar kenderaan baharu tenaga baru China bermutu tinggi, industri pasti merujuk paradigma optimasi kali ini, menyatukan dan melengkapi sistem piawai "tulang belakang kawalan risiko + mandiri pengguna + pelonggaran mudah".

VI. Keiklanan Brand: Suara Pengguna Adalah Koordinat Evolusi

Pengmarkah Zeekr yang terkenal dengan keselamatan keseluruhan, dipuji pengguna sebagai "Zeekr Jalan Raya", tidak hanya mengejar keunggulan konfigurasi teknologi dalam struktur badan, pengelakan halangan pintar, tetapi juga berjalan di hadapan industri dalam perlindungan privasi, anti kehilangan dan anti penculikan. Tetapi niat baik yang sedemikian baik, juga mesti elakkan perlindungan berlebihan serupa "ada jenis sejuk disebut ibu risau anda sejuk". Pada asasnya, kenderaan adalah harta pengguna, strategi keselamatan seharusnya tidak menyebabkan pengguna rasa diganggu.

Melihat semula tahun lalu, Zeekr secara berterusan mengubah suara pengguna menjadi penggerak evolusi brand. Dari menyatakan "ubah suai model perlu diumumkan lebih awal dan tidak melebihi sekali setahun", ke推出 "Zeekr Jarak Sifar" mekanisme komunikasi,发布 "Konvensyen Perkhidmatan Transparan", sehingga ke optimasi pagi hari ini "Perlindungan Silang Sempadan" — di belakang setiap langkah, adalah keiklanan menyerahkan kuasa bercakap kepada pengguna. Tepatlah ini tidak mengelak, tidak menolak ketulusan komunikasi, membuatkan nilai NPS brand Zeekr (Nilai Cadangan Murni Pengguna) meningkat besar, di pasaran membentuk kesan reputasi yang kuat.

Pengakuan pasaran paling nyata. Setengah tahun pertama tahun ini, Zeekr terkumpul hantar 178,370 unit, peningkatan 97% tahun ke tahun, menjadi satu-satunya pengeluar brand baharu yang menyelesaikan setengah sasaran jualan tahun. Ini bukan sahaja kemenangan produk, tetapi juga hasil "berlari dua hala" antara brand dan pengguna.

Penutup

Satu pencetus kawalan risiko luar negara, menukarkan satu sistem jaminan keselamatan keluar negara unggul industri; satu maklum balas pengguna, mendorong satu naik taraf perkhidmatan brand. Zeekr dengan tindakan membuktikan: "Keselamatan Keseluruhan" sebenar, tidak hanya pada perlindungan teras struktur badan, malah pada hati hormat terhadap suara pengguna. Dalam perjalanan ke arah global, pengeluar kenderaan baharu tenaga baru China memerlukan modal sedemikian, juga memerlukan kehangatan sedemikian.

One was scolded for being locked, one was scolded for not being locked. Whose interests are the automakers' "digital fences" actually protecting?

Recently, two strange things happened in the automotive circle, and they must be viewed together.

A Zeekr, the owner drove abroad themselves, got locked for over 30 hours right after entering Kazakhstan. A Li Auto L9, the owner said the car was stolen domestically, but the location also appeared in Kazakhstan.

One actively locked, one not locked. Regarding vehicle cross-border, should automakers lock them?

Zeekr: Self-driving abroad, locked for 30 hours

On July 16, Henan owner Mr. Liu drove a Zeekr 9X to start a Eurasian self-driving tour. As soon as the car entered Kazakhstan, the next day the car system popped up a bunch of prompts——

Navigation unusable, music unplayable, storage box stuck, documents cannot be retrieved.

Even more extreme, the fuel cap won't open, cannot refuel. This car only has one basic driving function remaining.

Lasting over 30 hours, the in-car screen repeatedly popped up prompts "Vehicle status abnormal, please contact official customer service", to unlock must return to domestic authorized store.

Mr. Liu told the store he was going abroad before departure, but no one reminded him about locking the car.

Zeekr responded: Vehicles sold domestically only have authorization for use within the country, triggering security protection mechanisms after leaving the border to prevent theft, robbery, and illegal export. Car owner wants to unlock? Yes, submit passport, customs documents, purchase contract, invoice, driver's license, visa... full set of materials.

Netizens exploded: I spent 500,000 to buy this car, and going abroad I still have to report to you?

Li Auto: L9 disappears into thin air, theft or debt?

Look at Li Auto again.

Hangzhou owner Mr. Luo, received system notification in March this year: Li Auto L9 APP control permissions expired.

Where is the car? Car is gone. Location shows, this car appeared in Kazakhstan.

Owner questioned: Did Li Auto remotely unlock it and smuggle the car out of the country? Public opinion rapidly fermented, "Disappearing Li Auto" topped the hot searches.

Interestingly, this came out exactly on the day of the Li Auto L6 launch, the timing was quite delicate.

But the situation quickly reversed — police and media investigation found: This car was mortgaged three times.

First time mortgaged to WeBank, loaned 300,000; second time mortgaged to Zhenong Microcredit, loaned 200,000; third time directly pledged to private lending party, even the physical key was handed over.

This isn't over. The owner also did something: Replaced the third physical key, causing the keys in the pledge party's hand to fail directly. Pledge party found car keys unusable, drove the car away overnight, transported all the way to Horgos, cleared customs overnight. Upon arriving in Kazakhstan, to allow local buyers to use it normally, the pledge party also applied to unbind the original owner's account permissions. This is not car theft, this is a debt dispute.

Li Auto legal department issued a statement on April 22: Never participated in illegal transfer, no hacker cracking involved, remote operations were all executed by the actual registered person's own account.

Locked or Not Locked, Both Scolded

Putting two things together for comparison, it's interesting.

Zeekr locked — scolded.

Owner went abroad for self-driving, inexplicably locked for 30 hours, even fuel cap won't open, experience extremely poor.

Li Auto didn't lock — also scolded.

Some comments said: Geely too proactive, locked as soon as going abroad; Li Auto too passive, watched the car drag from Hangzhou to the seaside, transported to Horgos, exited country. Later, to let overseas buyers use it, even unbound the original owner account permissions.

Locked gets scolded, not locked also gets scolded. Whatever automakers do is wrong. But is the problem really that simple?

Why do automakers set up "digital fences"?

This thing really isn't automakers being idle. Behind it there are three layers of logic:

First, black and gray industries are rampant

The price difference between domestic and foreign new energy vehicles is huge.

Zeekr 009 domestic over 400,000, Singapore sells over 2 million; BYD Han domestic over 200,000, Europe sells to over 500,000. Smuggling cars abroad, profit space is how big, you calculate. One car smuggled out, profit can double or triple. The black industry chain behind this is far bigger than imagined.

Second, regulatory hard requirements

February this year, Ministry of Industry and Information Technology and other eight departments jointly issued "Safety Guidelines for Automotive Data Outbound (2026 Edition)", vehicle location, trajectory, mapping data, cannot be casually sent abroad. Automakers without geographic fences, they violate the law themselves first.

Third, industry common practice

Tesla, BMW, Mercedes-Benz have similar restrictions in border areas. Same logic as remote locking phones lost — not to harm you, but to protect you.  Prevent vehicles from being illegally sold, or stolen and then sold abroad.

July 26, Zeekr announced emergency rectification:

First, APP launched "Cross-border Protection" function, one-click self-service unlock.

Second, develop "Cross-border Protection Function Switch", default off, owner decides to open or not before leaving country.

Third, 24-hour customer service priority channel.

Say simply — return the initiative of locking car back to owner.

As for Li Auto, legal department clarified in April, but public opinion storm continues.

The core contradiction of these two things is actually just one:

Automakers' geographic fences, are they protecting owners, or restricting owners? The answer might be — both.

Without this mechanism, smuggling, theft, data violations would be rampant. But execution methods are too crude, indeed let compliant users suffer losses in silence.

So Zeekr's rectification direction is right: default no lock, let owner choose before leaving country.  Handing choice rights to users is more reliable than any "thinking for you". After all, car belongs to user, not automaker.

Satu dikunci dipuji (disalahkan), satu tidak dikunci pun disalahkan. "Pagar digital" syarikat kereta, sebenarnya melindungi sesiapa?

Baru-baru ini ada dua perkara pelik dalam industri automotif, perlu dilihat sebagai satu kes.

Sebuah Zeekr, pemilik memandu sendiri ke luar negara, baru masuk Kazakhstan sudah dikunci selama lebih 30 jam. Sebuah Li Auto L9, pemilik kata kereta dicuri di dalam negara, lokasi pun muncul di Kazakhstan.

Satu dikunci secara aktif, satu tidak dikunci. Untuk kenderaan merentasi sempadan, patutkah syarikat kereta menguncinya?

Zeekr: Memandu Sendiri Ke Luar Negara, Dikunci 30 Jam

16 Julai, Encik Liu dari Henan memandu Zeekr 9X untuk perjalanan merentasi Eropah dan Asia. Kereta baru masuk Kazakhstan, sehari kemudian skrin kereta keluar banyak notis—

Navigasi tidak boleh guna, muzik tidak boleh dengar, storan tidak boleh buka, dokumen tidak boleh ambil.

Lebih hebat lagi, penutup tangki minyak tidak boleh dibuka, tidak boleh isi minyak. Kereta ini hanya tinggal fungsi memandu asas sahaja yang boleh digunakan.

Berlangsung lebih 30 jam, skrin dalam kereta berulang kali keluar pop-up提示 "Status kenderaan luar biasa, sila hubungi khidmat pelanggan rasmi", untuk membuka kunci mesti kembali ke kedai autorisasi dalam negara.

Encik Liu memberitahu kedai sebelum keluar negeri nak ke luar negara, tapi tiada siapa mengingatkan pasal penguncian kereta.

Zeekr beri respons: Kereta dijual dalam negara hanya ada keizinan guna dalam sempadan, selepas keluar sempadan guna mekanisme keselamatan untuk cegah curi dan eksport haram. Pemilik nak buka kunci? Boleh, hantar pasport, dokumen通关, kontrak beli kereta, invois, lesen memandu, visa... semua dokumen.

Netizen meledak: Kereta yang saya beli dengan harga 500,000 Yuan, nak ke luar negara pun kena laporkan pada awak?

Li Auto: L9 Hilang Sekelebat, Curian atau Hutang?

Lihat pula pihak Li Auto.

Encik Luo dari Hangzhou, Mac tahun ini dapat notis sistem: Kuasa kawalan APP Li Auto L9 tidak sah lagi.

Kereta mana? Kereta hilang. Lokasi tunjuk, kereta ini ada di Kazakhstan.

Pemilik ragu: Adakah Li Auto buka kunci jauh, hantar kereta ke luar negara secara tersembunyi? Pendapat orang merebak cepat, "Li Auto Hilang" naik trending topik.

Menariknya, hal ini muncul tepat pada hari pelancaran Li Auto L6, masa amat sensitif.

Tapi perkara cepat jadi sebaliknya -> Polis dan media siasat: Kereta ini telah disetel tiga kali.

Kali pertama disetel ke Bank WeBank, pinjam 300,000 Yuan; kali kedua disetel ke Zhejiang Nongxin Small Loan, pinjam 200,000 Yuan; kali ketiga terus gadaikan pada pinjaman peribadi, kunci fizikal pun diserahkan.

Belum habis. Pemilik buat satu lagi: Ganti kunci fizikal ketiga, buat kunci di tangan pemberi gadai jadi tidak berfungsi. Pemberi gadai jumpa kunci tak guna, malam tu bawa kereta, hantar ke Khorgos, malam itu lulus sempadan keluar negara. Sampai Kazakhstan, untuk pembeli tempatan guna biasa, pemberi gadai juga mohon buka ikatan akaun pemilik asal. Ini bukan curi kereta, ini sengketa hutang.

Unit Guaman Li Auto 22 April dah beri pernyataan: Tak pernah ikut sama pemindahan haram, tiada haker, operasi jauh semua guna akaun pemilik sebenar.

Dikunci atau Tak Dikunci, Sama-Sama Disalahkan

Dua benda ini disamping, menarik.

Zeekr dikunci -> Disalahkan.

Pemilik ke luar negara, peliknya dikunci 30 jam, tak boleh buka tangki, pengalaman teruk.

Li Auto tak dikunci -> Disalahkan juga.

Ada komen: Geely terlalu aktif, sekali ke luar negara terus kunci; Li Auto terlalu pasif, tengok sahaja kereta dari Hangzhou ditarik ke tepi laut, hantar ke Khorgos, keluar negara. Kemudian untuk pembeli luar negara guna, ikatan akaun pemilik asal pun dibuang.

Dikunci kena marah, tak dikunci pun kena marah. Macam mana syarikat buat salah je. Tapi masalah betul-betul mudah macam ni?

Mengapa Syarikat Kereta Buat "Pagar Digital"?

Ini tak semudah tu. Ada tiga logik di sebaliknya:

Pertama, industri hitam dan kelabu terlalu ganas

Perbezaan harga kereta elektrik dalam dan luar negara besar.

Zeekr 009 dalam negara 400,000 Yuan+, Singapura jual 2 juta+; BYD Han dalam negara 200,000 Yuan+, Eropah jual 500,000 Yuan+. Jual semula ke luar negara, ruang untung berapa, kira sendiri. Satu kereta diselundup keluar, untung boleh jadi berlipat. Industri hitam di sebaliknya, jauh lebih besar dari jangkaan.

Kedua, keperluan undang-undang tegas

Februari tahun ini, Kementerian Perindustrian dan lapan jabatan lain keluarkan "Panduan Keselamatan Data Kereta Keluar Sempadan (Versi 2026)", lokasi kereta, lintasan, data peta, tak boleh hantar luar negara senang. Syarikat tak pasang pagar geografik, mereka sendiri melanggar.

Ketiga, amalan industri biasa

Tesla, BMW, Mercedes-Benz ada sekatan sama di kawasan sempadan. Logik sama dengan kunci jauh phone hilang -> Bukan nak ganggu awak, nak lindungi awak.   Cegah kereta jual beli haram, selepas curi hancur keluar negara.

26 Julai, Zeekr umumkan pindaan mendadak:

Pertama, APP guna fungsi "Jagaan Sempadan", satu butang buka kunci sendiri.

Kedua, kembangkan "tombol fungsi Jagaan Sempadan", default tutup, sebelum keluar negara pemilik putuskan sendiri.

Ketiga, laluan utama khidmat pelanggan 24 jam.

Mudahnya -> Kembalikan kuasa kunci kepada pemilik.

Mengenai Li Auto, unit guaman April dah betulkan, tapi ribut pendapatan masih berlanjutan.

Konflik utama dua benda ini cuma satu:

Pagar geografik syarikat kereta, sebenarnya lindungi pemilik atau batasi pemilik? Jawapannya mungkin -> Kedua-duanya.

Tanpa mekanisme ini, penyelundupan, curian, data tidak sah akan merajalela. Tapi cara guna terlalu kasar, memang buat pengguna ikut undang-undang rugi tanpa suara.

Jadi arah pindaan Zeekr betul: Default tak kunci, sebelum keluar negara biar pemilik pilih sendiri.   Serahkan kuasa pilih kepada pengguna, lebih baik dari "fikirkan untuk awak". Memang, kereta jadi milik pengguna, bukan milik syarikat.

Recently, an event where new energy vehicles purchased domestically triggered security protection strategies due to long-term driving overseas, resulting in restrictions on in-vehicle network related functions, has reached a satisfactory conclusion.

Previously, the car owner triggered the vehicle enterprise's backend risk control mechanism due to the vehicle being long-term located in an overseas area, and smart functions such as in-vehicle audio and video entertainment were temporarily restricted. After the owner posted their experience on social media, it sparked widespread discussion.

In response, Zeekr officially clarified and quickly launched optimization measures early in the morning on the 26th. Zeekr acknowledged that although this in-vehicle restriction was intended to protect users' property safety, there is indeed room for improvement in terms of user experience. Combining feedback from users and netizens, optimization was immediately advanced.

The core measure is to optimize the cross-border security protection experience. The Zeekr App adds an entry point for the "Cross-Border Guardian" function. The owner only needs to trigger it with one click to quickly complete self-unlocking, simplifying the process. The "Cross-Border Guardian Function Switch" currently under development will be pushed via OTA later.

This module has become the industry's first comprehensive cross-border security protection system and is also a typical case of users, netizens, and vehicle manufacturers jointly promoting industry progress.

Official Rapid Response, Step-by-Step Optimization of Security Protection Experience

It is understood that this car owner drove a self-drive journey starting from Henan. After entering Kazakhstan, the in-vehicle system popped up a strong prompt interface, and smart functions such as navigation and audio/video were restricted. The reporter verified that the vehicle's power, braking and other core driving systems were always normal, and there was no situation of "unable to drive". Currently, this vehicle has completed verification, and the in-vehicle strong prompt has been lifted.

After the incident occurred, Zeekr listened to user suggestions humbly, responded quickly to public opinion appeals, and implemented an optimization plan step-by-step, balancing vehicle security protection and car owner usage experience.

The specific optimization plan includes: First, the Zeekr APP officially launched the "Cross-Border Guardian" function entry point. The owner only needs to trigger it with one click to quickly obtain the verification code, complete self-unlocking, simplify the process, and improve response efficiency. Second, the "Cross-Border Guardian Function Switch" currently under development will be pushed via OTA later. After the switch function is launched, "Cross-Border Guardian" will be in the closed state by default. Before going overseas, the car owner can manually choose to open or close it on the mobile phone according to their own needs. If the car owner actively opens this function, they can still perform self-unlocking through the APP "Cross-Border Guardian" entry point. Third, for users who have gone overseas or are about to go overseas, Zeekr has opened a 24-hour customer service hotline (400-003-6036) which will provide a priority access channel. If unlocking fails or an emergency occurs, Zeekr will assist remotely at the first time.

Zeekr side stated that the brand adheres to the original intention of extreme full-domain safety, always puts user experience and safety first, and always attaches importance to every real voice. In the future, it will continue to collect and listen to car owner feedback on a normalized basis, iterate and optimize security risk control strategies and cross-border travel service processes, and continue to find a more perfect balance point between building a security and data safety defense line and optimizing user travel experience.

Reporter Investigation: New Energy Industry Universally Uses Risk Control Design, But Experience Needs Improvement

In fact, new energy vehicle enterprises deploying cross-border risk control systems are not redundant control means, but a necessary guarantee to cope with the current automotive cross-border black and gray industry and protect car owner rights and interests. In recent years, the chaos of cross-border theft and robbery of new energy vehicles, dismantling and smuggling has occurred frequently. Previously, a flagship model of a new force brand was stolen and then transported overseas, the vehicle was transferred quickly, the in-vehicle account and filing information were tampered with remotely, resulting in the car owner having no way to defend their rights. Many places have also cracked down on cases of batch new cars flowing overseas, behind which is the security loopholes left by the lack of security protection mechanisms.

Industry data shows that in-vehicle restrictions are essentially a mature global vehicle security protection strategy of vehicle enterprises. Mercedes-Benz, BMW, Porsche, Tesla and other global head vehicle enterprises have deployed similar mechanisms. During the Russia-Ukraine War, the above brands, lacking backup communication mechanisms and intelligent fault tolerance design, triggered security prevention and control mechanisms due to external signal interruption or interference, thereby forcibly locking the vehicle.

But for a long time, most vehicle enterprises only focus on risk control implementation, neglect user notification and experience adaptation, imperfect processes and non-transparent mechanisms, leading to the general public to produce a misunderstanding that "enterprises overstep their authority and excessively intervene in property rights". Essentially, this kind of risk control logic is the same source as iPhone device positioning anti-theft, electronic fence lock machine mechanisms, the core is to provide a safety net for user property safety, and can be unlocked after user reporting.

Industry and Legal Experts: Security Strategies and User Privacy Protection Are Very Necessary

Many senior figures in the automotive industry interviewed stated that this Zeekr rapid optimization measure has, to a certain extent, promoted the progress of the new energy industry security risk control system.

In the era of smart cars, the core responsibility of vehicle enterprises has long been limited to driving operation safety, but extended to the full-domain security protection system: it includes not only basic driving safety such as steering, braking, and power, but also vehicle property anti-theft safety and car owner personal data privacy safety. Zeekr's optimization of cross-border risk control rules this time is essentially finding the optimal balance point between safety compliance baseline, property protection mechanism and user experience, truly handing back the vehicle control right to users, achieving "safety in place, experience not discounted".

For the viewpoint questioning whether vehicle enterprises have the right to restrict vehicle functions unilaterally. Some lawyers stated: The enterprise's geofencing risk control only restricts in-vehicle entertainment, navigation and other additional functions, and never interferes with core hardware related to driving safety such as steering, braking, and power. After the car owner provides passports,通关 vouchers, car purchase proof and other materials to complete verification, the restriction can be unlocked, which does not constitute an infringement of property rights. On the contrary, if the vehicle enterprise allows vehicles to flow overseas without control, it will face high administrative penalties from customs.

The real feedback of front-line car owners further confirms the necessity of industry optimization. Many Zeekr car owners interviewed stated that they chose Zeekr precisely because they appreciated the brand concept of extreme safety. Relevant industry persons believe that the full-domain electronic fence, cross-border risk control mechanism is a necessary safety configuration for high-end luxury cars, and is consistent with the anti-theft lock machine logic of various digital products. High-end luxury cars have high value and large cross-border arbitrage space, and a perfect risk control mechanism can effectively avoid the risk of vehicles being stolen, robbed, and illegally resold, making daily car use and long-distance cross-border travel safer and more reassuring.

Behind the Controversy: The Inevitable Step for Chinese High-End New Energy Globalization

From the perspective of the long-term trend of the industry, this vehicle enterprise's upgrade measure is the inevitable way for Chinese high-end new energy vehicles to go global. Currently, domestic high-end new energy brand acceleration to go out of the country, the huge difference in price between domestic and foreign markets has formed a huge arbitrage space: Zeekr 009 domestic price is more than 400,000 yuan, Singapore market is more than 2 million yuan; Zeekr 9X overseas terminals generally add 400,000 yuan, Mansory custom modified version overseas price reaches 400,000 US dollars,折合 to more than 2.7 million yuan RMB. The huge price difference dividend makes domestic high-end luxury cars the key coveting target of cross-border black and gray industry and illegal reselling dealers, and various illegal cross-border reselling, whole vehicle smuggling, parts dismantling arbitrage behaviors are emerging.

At the same time, vehicle positioning trajectory, in-vehicle surveying and mapping geographic information belongs to national statutory important data. According to the "Data Security Law", "Provisions on Several Issues Concerning the Safety Management of Automotive Data (Trial)", "Guidelines for Automotive Data Cross-Border Security (2026 Version)", "Surveying and Mapping Law", relevant data are strictly prohibited from non-compliant cross-border transmission, geofencing risk control is the statutory responsibility of vehicle enterprises to implement national data security and surveying and mapping confidentiality. And in 2026, domestic pure electric passenger car export license management system will be implemented, and vehicles without formal licenses are prohibited from flowing out, and vehicle enterprise risk control is also a necessary measure to cooperate with national import and export supervision and avoid compliance risks. In addition, overseas in-vehicle audio and video, traffic services involve copyright and local laws in various places, and disorderly opening of functions will also bring compliance troubles to car owners.

Zeekr brand, known for full-domain safety, is praised by users as "Road Zeekr". Not only does it pursue leading technology configuration in body structure, intelligent obstacle avoidance and other aspects, but it is also at the forefront of the industry in privacy protection, anti-loss and anti-theft. But no matter how good the original intention is, it must avoid excessive protection similar to "there is a kind of cold called mom is afraid you are cold". Cars are essentially users' property, and security strategies should not make users feel disturbed.

This controversy turned from public opinion crisis to industry upgrade opportunity. Zeekr's "listening to advice upgrade" also made a positive demonstration for the whole industry: Security risk control has never been a redundant restraint, but the core confidence and necessary infrastructure for the globalization of Chinese automobile brands. In the future, as domestic high-end new energy vehicles continue to deeply cultivate overseas markets such as Southeast Asia, Middle East, Singapore, the industry will definitely refer to this optimization paradigm, uniformly improve the "risk control bottom-line + user autonomy + convenient unlocking" standardization system.

Looking back at the past year, Zeekr has transformed user voices into the driving force for brand evolution step by step. From clarifying that "model changes need to be announced in advance and no more than once a year" in response to the problem of too fast model change rhythm, to launching the "Zeekr Zero Distance" communication mechanism and publishing the "Sunshine Service Convention" - every measure behind it is the sincerity of giving the right to speak back to users. It is this frank communication that does not avoid and does not shirk that made Zeekr brand NPS (Net Promoter Score) soar greatly, and formed a strong word-of-mouth effect in the market. In the first half of this year, Zeekr cumulative delivery 178,370 vehicles, year-on-year growth of 97%, becoming the only enterprise among new force brands that completed more than half of the annual sales target. Market recognition is the best reward.