Recently, an event where new energy vehicles purchased domestically triggered security protection strategies due to long-term driving overseas, resulting in restrictions on in-vehicle network related functions, has reached a satisfactory conclusion.

Previously, the car owner triggered the vehicle enterprise's backend risk control mechanism due to the vehicle being long-term located in an overseas area, and smart functions such as in-vehicle audio and video entertainment were temporarily restricted. After the owner posted their experience on social media, it sparked widespread discussion.

In response, Zeekr officially clarified and quickly launched optimization measures early in the morning on the 26th. Zeekr acknowledged that although this in-vehicle restriction was intended to protect users' property safety, there is indeed room for improvement in terms of user experience. Combining feedback from users and netizens, optimization was immediately advanced.

The core measure is to optimize the cross-border security protection experience. The Zeekr App adds an entry point for the "Cross-Border Guardian" function. The owner only needs to trigger it with one click to quickly complete self-unlocking, simplifying the process. The "Cross-Border Guardian Function Switch" currently under development will be pushed via OTA later.

This module has become the industry's first comprehensive cross-border security protection system and is also a typical case of users, netizens, and vehicle manufacturers jointly promoting industry progress.

Official Rapid Response, Step-by-Step Optimization of Security Protection Experience

It is understood that this car owner drove a self-drive journey starting from Henan. After entering Kazakhstan, the in-vehicle system popped up a strong prompt interface, and smart functions such as navigation and audio/video were restricted. The reporter verified that the vehicle's power, braking and other core driving systems were always normal, and there was no situation of "unable to drive". Currently, this vehicle has completed verification, and the in-vehicle strong prompt has been lifted.

After the incident occurred, Zeekr listened to user suggestions humbly, responded quickly to public opinion appeals, and implemented an optimization plan step-by-step, balancing vehicle security protection and car owner usage experience.

The specific optimization plan includes: First, the Zeekr APP officially launched the "Cross-Border Guardian" function entry point. The owner only needs to trigger it with one click to quickly obtain the verification code, complete self-unlocking, simplify the process, and improve response efficiency. Second, the "Cross-Border Guardian Function Switch" currently under development will be pushed via OTA later. After the switch function is launched, "Cross-Border Guardian" will be in the closed state by default. Before going overseas, the car owner can manually choose to open or close it on the mobile phone according to their own needs. If the car owner actively opens this function, they can still perform self-unlocking through the APP "Cross-Border Guardian" entry point. Third, for users who have gone overseas or are about to go overseas, Zeekr has opened a 24-hour customer service hotline (400-003-6036) which will provide a priority access channel. If unlocking fails or an emergency occurs, Zeekr will assist remotely at the first time.

Zeekr side stated that the brand adheres to the original intention of extreme full-domain safety, always puts user experience and safety first, and always attaches importance to every real voice. In the future, it will continue to collect and listen to car owner feedback on a normalized basis, iterate and optimize security risk control strategies and cross-border travel service processes, and continue to find a more perfect balance point between building a security and data safety defense line and optimizing user travel experience.

Reporter Investigation: New Energy Industry Universally Uses Risk Control Design, But Experience Needs Improvement

In fact, new energy vehicle enterprises deploying cross-border risk control systems are not redundant control means, but a necessary guarantee to cope with the current automotive cross-border black and gray industry and protect car owner rights and interests. In recent years, the chaos of cross-border theft and robbery of new energy vehicles, dismantling and smuggling has occurred frequently. Previously, a flagship model of a new force brand was stolen and then transported overseas, the vehicle was transferred quickly, the in-vehicle account and filing information were tampered with remotely, resulting in the car owner having no way to defend their rights. Many places have also cracked down on cases of batch new cars flowing overseas, behind which is the security loopholes left by the lack of security protection mechanisms.

Industry data shows that in-vehicle restrictions are essentially a mature global vehicle security protection strategy of vehicle enterprises. Mercedes-Benz, BMW, Porsche, Tesla and other global head vehicle enterprises have deployed similar mechanisms. During the Russia-Ukraine War, the above brands, lacking backup communication mechanisms and intelligent fault tolerance design, triggered security prevention and control mechanisms due to external signal interruption or interference, thereby forcibly locking the vehicle.

But for a long time, most vehicle enterprises only focus on risk control implementation, neglect user notification and experience adaptation, imperfect processes and non-transparent mechanisms, leading to the general public to produce a misunderstanding that "enterprises overstep their authority and excessively intervene in property rights". Essentially, this kind of risk control logic is the same source as iPhone device positioning anti-theft, electronic fence lock machine mechanisms, the core is to provide a safety net for user property safety, and can be unlocked after user reporting.

Industry and Legal Experts: Security Strategies and User Privacy Protection Are Very Necessary

Many senior figures in the automotive industry interviewed stated that this Zeekr rapid optimization measure has, to a certain extent, promoted the progress of the new energy industry security risk control system.

In the era of smart cars, the core responsibility of vehicle enterprises has long been limited to driving operation safety, but extended to the full-domain security protection system: it includes not only basic driving safety such as steering, braking, and power, but also vehicle property anti-theft safety and car owner personal data privacy safety. Zeekr's optimization of cross-border risk control rules this time is essentially finding the optimal balance point between safety compliance baseline, property protection mechanism and user experience, truly handing back the vehicle control right to users, achieving "safety in place, experience not discounted".

For the viewpoint questioning whether vehicle enterprises have the right to restrict vehicle functions unilaterally. Some lawyers stated: The enterprise's geofencing risk control only restricts in-vehicle entertainment, navigation and other additional functions, and never interferes with core hardware related to driving safety such as steering, braking, and power. After the car owner provides passports,通关 vouchers, car purchase proof and other materials to complete verification, the restriction can be unlocked, which does not constitute an infringement of property rights. On the contrary, if the vehicle enterprise allows vehicles to flow overseas without control, it will face high administrative penalties from customs.

The real feedback of front-line car owners further confirms the necessity of industry optimization. Many Zeekr car owners interviewed stated that they chose Zeekr precisely because they appreciated the brand concept of extreme safety. Relevant industry persons believe that the full-domain electronic fence, cross-border risk control mechanism is a necessary safety configuration for high-end luxury cars, and is consistent with the anti-theft lock machine logic of various digital products. High-end luxury cars have high value and large cross-border arbitrage space, and a perfect risk control mechanism can effectively avoid the risk of vehicles being stolen, robbed, and illegally resold, making daily car use and long-distance cross-border travel safer and more reassuring.

Behind the Controversy: The Inevitable Step for Chinese High-End New Energy Globalization

From the perspective of the long-term trend of the industry, this vehicle enterprise's upgrade measure is the inevitable way for Chinese high-end new energy vehicles to go global. Currently, domestic high-end new energy brand acceleration to go out of the country, the huge difference in price between domestic and foreign markets has formed a huge arbitrage space: Zeekr 009 domestic price is more than 400,000 yuan, Singapore market is more than 2 million yuan; Zeekr 9X overseas terminals generally add 400,000 yuan, Mansory custom modified version overseas price reaches 400,000 US dollars,折合 to more than 2.7 million yuan RMB. The huge price difference dividend makes domestic high-end luxury cars the key coveting target of cross-border black and gray industry and illegal reselling dealers, and various illegal cross-border reselling, whole vehicle smuggling, parts dismantling arbitrage behaviors are emerging.

At the same time, vehicle positioning trajectory, in-vehicle surveying and mapping geographic information belongs to national statutory important data. According to the "Data Security Law", "Provisions on Several Issues Concerning the Safety Management of Automotive Data (Trial)", "Guidelines for Automotive Data Cross-Border Security (2026 Version)", "Surveying and Mapping Law", relevant data are strictly prohibited from non-compliant cross-border transmission, geofencing risk control is the statutory responsibility of vehicle enterprises to implement national data security and surveying and mapping confidentiality. And in 2026, domestic pure electric passenger car export license management system will be implemented, and vehicles without formal licenses are prohibited from flowing out, and vehicle enterprise risk control is also a necessary measure to cooperate with national import and export supervision and avoid compliance risks. In addition, overseas in-vehicle audio and video, traffic services involve copyright and local laws in various places, and disorderly opening of functions will also bring compliance troubles to car owners.

Zeekr brand, known for full-domain safety, is praised by users as "Road Zeekr". Not only does it pursue leading technology configuration in body structure, intelligent obstacle avoidance and other aspects, but it is also at the forefront of the industry in privacy protection, anti-loss and anti-theft. But no matter how good the original intention is, it must avoid excessive protection similar to "there is a kind of cold called mom is afraid you are cold". Cars are essentially users' property, and security strategies should not make users feel disturbed.

This controversy turned from public opinion crisis to industry upgrade opportunity. Zeekr's "listening to advice upgrade" also made a positive demonstration for the whole industry: Security risk control has never been a redundant restraint, but the core confidence and necessary infrastructure for the globalization of Chinese automobile brands. In the future, as domestic high-end new energy vehicles continue to deeply cultivate overseas markets such as Southeast Asia, Middle East, Singapore, the industry will definitely refer to this optimization paradigm, uniformly improve the "risk control bottom-line + user autonomy + convenient unlocking" standardization system.

Looking back at the past year, Zeekr has transformed user voices into the driving force for brand evolution step by step. From clarifying that "model changes need to be announced in advance and no more than once a year" in response to the problem of too fast model change rhythm, to launching the "Zeekr Zero Distance" communication mechanism and publishing the "Sunshine Service Convention" - every measure behind it is the sincerity of giving the right to speak back to users. It is this frank communication that does not avoid and does not shirk that made Zeekr brand NPS (Net Promoter Score) soar greatly, and formed a strong word-of-mouth effect in the market. In the first half of this year, Zeekr cumulative delivery 178,370 vehicles, year-on-year growth of 97%, becoming the only enterprise among new force brands that completed more than half of the annual sales target. Market recognition is the best reward.

Belakangan ini, isu di mana kenderaan elektrik baharu yang dibeli di dalam negara dipandu jauh di luar negara telah mencetuskan strategi jaminan keselamatan yang menyebabkan fungsi berkaitan rangkaian sistem kereta terhad, telah menemui penyelesaian yang memuaskan.

Sebelum ini, pemilik kereta itu kerana lokasi kenderaan ditetapkan di kawasan luar negara untuk tempoh lama, telah mencetuskan mekanisme kawalan risiko di belakang papan pengaturcara syarikat kereta, fungsi pintar seperti hiburan audio visual sistem kereta telah disekat untuk sementara waktu, setelah pemilik itu memaparkan pengalamannya ke platform sosial telah mencetuskan perbincangan meluas.

Menjawab hal ini, Zeekr secara rasmi telah memberikan penjelasan dan segera melancarkan langkah pengoptimuman pada awal pagi pada hari ke-26. Pihak Zeekr mengaku, sekatan sistem kereta ini walaupun dengan niat asal untuk melindungi harta pengguna, namun dari segi tahap pengalaman pengguna benar-benar wujud ruang untuk penambahbaikan, menggabungkan maklum balas pengguna dan warganet, segera memajukan pengoptimuman.

Langkah utama adalah untuk mengoptimumkan pengalaman jaminan keselamatan keluar negara, aplikasi Zeekr telah menambah pautan fungsi "Perlindungan Lintas Negara", pemilik hanya perlu satu tekan untuk memohon,即可 cepat selesai buka kunci sendiri, memudahkan proses; "suis fungsi Perlindungan Lintas Negara" yang sedang dibangunkan, pada masa hadapan akan dihantar melalui OTA.

Modul ini menjadi sistem jaminan keselamatan keluar negara menyeluruh pertama dalam industri, juga merupakan kes contoh tipikal yang mendorong kemajuan industri dengan usaha bersama pengguna, warganet dan pengeluar kereta.

官方快速响应，分步优化安全保障体验

Menurut laporan, pemilik kereta itu memandu sendiri dari Henan, setelah memasuki Kazakhstan, sistem kereta memaparkan antaramuka amaran kuat, fungsi pintar seperti navigasi, audio visual telah terhad. Wartawan menyahkan, sistem pemacu utama seperti kuasa, brek kenderaan sentiasa normal, tidak wujud keadaan "tidak boleh dipandu". Sekarang ini, kenderaan itu telah selesai pengesahan, amaran kuat sistem kereta telah dibatalkan.

Selepas kejadian, Zeekr dengan rendah hati mendengar cadangan pengguna, respons pantas terhadap tuntutan media, laksana rancangan pengoptimuman berperingkat, melibatkan jaminan keselamatan kenderaan dan pengalaman penggunaan pemilik.

Rancangan pengoptimuman khusus termasuk: Pertama, aplikasi Zeekr secara rasmi melancarkan pautan fungsi "Perlindungan Lintas Negara". Pemilik hanya perlu satu tekan untuk memohon,即可 cepat dapatkan kod sahihan, selesai buka kunci sendiri, memudahkan proses, meningkatkan kecekapan respons. Kedua, "suis fungsi Perlindungan Lintas Negara" yang sedang dibangunkan, pada masa hadapan akan dihantar melalui OTA. Selepas suis ini dilancarkan, "Perlindungan Lintas Negara" akan secara lalai dalam keadaan ditutup, sebelum keluar negara pemilik boleh memilih membuka atau menutup secara manual di telefon mudah alih mengikut keperluan sendiri. Jika pemilik secara aktif membuka fungsi ini, masih boleh melalui pautan aplikasi Zeekr "Perlindungan Lintas Negara" untuk melakukan buka kunci sendiri. Ketiga, khusus untuk pengguna yang telah keluar negara atau akan keluar negara, Zeekr membuka talian khidmat pelanggan 24 jam (400-003-6036) akan menyediakan laluan akses prioriti. Jika berhadapan dengan kegagalan buka kunci atau keadaan kecemasan, Zeekr akan secara cepat berikan bantuan jauh.

Pihak Zeekr menyatakan, merek berpegang pada niat asal keselamatan penuh muktamad, sentiasa letak pengalaman pengguna dan keselamatan di tempat pertama, juga sentiasa重视 setiap suara sebenar. Masa hadapan akan secara berterusan kumpulkan, dengar maklum balas pemilik, iterasi optumasi strategi kawalan risiko keselamatan dan proses perkhidmatan perjalanan lintas negara, di antara memperkokoh pertahanan keselamatan harta dan data serta mengoptimumkan pengalaman perjalanan pengguna, secara berterusan mencari titik keseimbangan yang lebih sempurna.

记者调研：新能源行业普遍使用风控设计，但体验有待完善

Sebenarnya, pengeluar kereta kenderaan elektrik melaksanakan sistem kawalan risiko lintas negara, bukan sarana kawalan yang berlebihan, tetapi jaminan perlu untuk menghadapi aktiviti haram lintas negara kenderaan masa kini, melindungi hak pemilik. Pada tahun-tahun kebelakangan ini, pencurian dan rampasan kenderaan elektrik lintas negara, kekacauan penguraian dan selundupan kerap berlaku. Sebelum ini, model flagship merek baharu pernah dicuri dan dirampas kemudian diangkut ke luar negara, kenderaan dengan cepat dialihkan hak milik, akaun sistem kereta dan maklumat pendaftaran telah diubah oleh jauh, menyebabkan pemilik tidak ada jalan untuk mempertahankan hak. Di beberapa tempat juga pernah diselesaikan kes kehilangan kenderaan baru secara besar-besaran lintas negara, di sebalik memang kekurangan mekanisme perlindungan keselamatan meninggalkan kelemahan keselamatan.

Data industri menyatakan, sekatan sistem kereta pada asalnya adalah strategi perlindungan keselamatan kereta global yang matang. Mercedes, BMW, Porsche, Tesla dan lain-lain pengeluar kereta teratas global juga melaksanakan mekanisme serupa, semasa Perang Rusia-Ukraine, di atas merek dalam keadaan kekurangan mekanisme komunikasi cadangan dan reka bentuk toleran pintar, kerana gangguan atau gangguan isyarat luar menyebabkan sistem anti-pencurian mencetuskan mekanisme pencegahan keselamatan, lalu terkunci kenderaan secara paksa.

Tetapi untuk tempoh yang lama, kebanyakan pengeluar kereta hanya fokus pada laksana kawalan risiko, ringan terhadap pemberitahuan pengguna dan penyesuaian pengalaman, proses tidak sempurna, mekanisme tidak telus, menyebabkan rakyat umum secara普遍产生 "syarikat melampaui kuasa, campur tangan berlebihan terhadap hak milik" kesilapan faham. Pada asalnya, logik kawalan risiko ini seasal dengan fungsi penentuan lokasi anti-pencurian peranti iPhone, mekanisme kunci pagar elektronik, terasnya adalah jaminan dasar keselamatan harta pengguna, selepas pengguna membuat laporan即可解锁.

行业、法律专家：安全策略、用户隐私保护很有必要

Beberapa orang pakar industri kenderaan berpengalaman tinggi menyatakan, langkah pengoptimuman pantas Zeekr kali ini, dalam satu tahap memajukan kemajuan sistem kawalan risiko keselamatan industri kenderaan elektrik.

Di zaman kereta pintar, tanggungjawab utama pengeluar kereta jauh tidak terbatas pada keselamatan pengawalan pemacu, tetapi meluas kepada sistem jaminan keselamatan seluruh kawasan: sama ada termasuk kemahiran asas seperti pusingan, brek, kuasa keselamatan pemanduan, juga merangkumi keselamatan anti-pencurian harta kenderaan, keselamatan privasi data peribadi pemilik. Pengoptimuman peraturan kawalan risiko lintas negara Zeekr kali ini, pada asalnya di antara garis dasar pematuhan keselamatan, mekanisme perlindungan harta dan pengalaman pengguna, menemui titik keseimbangan paling optimum, benar-benar menyerahkan kawalan kenderaan kepada pengguna, mencapai "keselamatan tidak hilang, pengalaman tidak berkecil".

Bagi ada pandangan meragui, adakah pengeluar kereta berhak menyekat fungsi kenderaan secara sepihak. Ada peguam menyatakan: kawalan risiko pagar geografis pengeluar kereta hanya menyekat fungsi tambahan seperti hiburan sistem kereta, navigasi, sepanjang proses tidak campur tangan terhadap peralatan utama keselamatan pemanduan seperti pusingan, brek, kuasa. Pemilik menyediakan bahan seperti pasport, bukti pelepasan, bukti pembelian kenderaan selesai pengesahan即可解锁 sekatan, tidak membentuk pelanggaran terhadap hak harta. Sebaliknya, jika pengeluar kereta membiarkan kenderaan keluar luar negara tanpa kawalan, akan berhadapan dengan hukuman administratif kastam yang besar.

Maklum balas sebenar pemilik di hadapan, lebih menyokong keperluan pengoptimuman industri. Banyak pemilik Zeekr dalam wawancara menyatakan, memilih Zeekr, tepat kerana melihat konsep merek keselamatan muktamad. Orang dalam industri tertentu berpendapat, pagar elektronik menyeluruh, mekanisme kawalan risiko lintas negara adalah的配置 keselamatan yang wajib untuk kereta mewah tinggi, dan logik kunci anti-pencurian produk digital pelbagai sama. Nilai kereta mewah tinggi tinggi, ruang keuntungan lintas negara besar, mekanisme kawalan risiko yang sempurna boleh dengan efektif elakkan risiko kenderaan dicuri, dijual secara haram, membolehkan penggunaan kenderaan harian, perjalanan lintas negara jarak jauh lebih selamat, lebih yakin.

争议背后：中国高端新能源全球化的必经进阶

Dari sudut trend jangka panjang industri, langkah pengoptimuman pengeluar kereta kali ini, adalah jalan wajib globalisasi kenderaan elektrik tinggi China. Saat ini merek kenderaan elektrik tinggi nasional mempercepat keluar luar negara, perbezaan harga jual yang besar antara dalam dan luar negara membentuk ruang keuntungan besar: Zeekr 009 harga jual dalam negara lebih 400,000 yuan, pasaran Singapura lebih 2 Juta Yuan; Zeekr 9X harga hujung luar negara普遍 naik harga 400,000 yuan, versi pengubahsuaian Mansory harga hujung luar negara mencapai 400,000 USD, setara lebih 2.7 Juta Yuan. Kelebihan harga yang besar ini, menjadikan kereta mewah tinggi nasional sebagai sasaran重点 daripada aktiviti haram lintas negara, pengedar jualan semula haram, pelbagai tindakan jualan semula lintas negara haram, selundupan kenderaan penuh, keuntungan penguraian bahagian terus berluah-luahan.

Seterusnya, laluan lokasi kenderaan, maklumat geografik pengukuran kenderaan adalah data penting undang-undang negara, berdasarkan "Undang-Undang Keselamatan Data", "Peraturan Pengurusan Keselamatan Data Kereta (Percubaan)", "Panduan Keselamatan Pengangkutan Data Kereta (Edisi 2026)", "Undang-Undang Pengukuran", data berkaitan dilarang keras penghantaran lintas negara melanggar peraturan, kawalan risiko pagar geografis adalah tanggungjawab undang-undang pengeluar kereta untuk melaksanakan keselamatan data negara, kerahsiaan pengukuran. Dan 2026 tahun dalam negara melaksanakan sistem pengurusan lesen eksport kenderaan penumpang elektrik penuh, kenderaan tanpa lesen rasmi dilarang keluar luar negara, pengawal risiko pengeluar kereta juga langkah perlu menyokong pengawasan eksport import negara, elakkan risiko kepatuhan. Selain itu, audio visual luar negara sistem kereta, perkhidmatan aliran data merangkumi hak cipta setempat dan peraturan daerah, membuka fungsi tidak teratur juga boleh menyebabkan masalah kepatuhan kepada pemilik.

Dengan keselamatan menyeluruh dikenali sebagai nama Zeekr merek, dipuji oleh pengguna sebagai "Road Zeekr", bukan sahaja dalam struktur badan kenderaan, elak halangan pintar mengejar ketajaman konfigurasi teknologi, juga dalam perlindungan privasi, anti-curi anti-pencurian berjalan di depan industri. Tetapi niat baik yang bagus, juga perlu elakkan seperti "jenis sejuk yang sejuk" perlindungan berlebihan. Kenderaan pada asalnya adalah harta pengguna, strategi keselamatan tidak seharusnya让用户 merasa diganggu.

Perdebatan kali ini dari krisis sensasi umum menjadi peluang peningkatan industri, Zeekr "naik pangkat mendengar nasihat" juga telah memberikan demonstrasi positif untuk seluruh industri: kawalan risiko keselamatan sebenarnya bukan ikatan yang berlebihan, tetapi dasar core dan infrastruktur wajib globalisasi merek kereta China. Masa hadapan,随着 kenderaan elektrik tinggi nasional secara mendalam menggali Asia Tenggara, Timur Tengah, Singapura dan pasaran luar negara lain, industri pasti merujuk pada paradigma pengoptimuman kali ini, menyatukan dan sempurna "dasar kawalan risiko + autonomia pengguna + buka kunci mudah" sistem piawaian.

Melihat ke belakang tahun lalu, Zeekr langkah demi langkah mengubah suara pengguna menjadi penggerak evolusi merek. Dari menentang masalah terlalu pantas irama model perubahan, jelas "perubahan model perlu diberitahu terlebih dahulu dan setahun tidak melebihi sekali", hingga melancarkan "Zeekr Jarak Sifar" mekanisme komunikasi, mengeluarkan "Konvensyen Perkhidmatan Cerah" — setiap langkah di sebalik, adalah keikhlasan menyerahkan kuasa suara kepada pengguna. Tepat ini tidak mengelak, tidak menuduh jujur komunikasi, menjadikan Zeekr merek nilai cadangan pengguna (NPS) meningkat besar, di pasaran membentuk kesan maklumat lisan yang kuat. Separuh tahun pertama ini, Zeekr secara kumulatif serahan 178,370 buah, kenaikan tahunan 97%, menjadi dalam merek baharu satu-satunya yang lengkap sasaran jualan tahunan separuh. Pengiktirafan pasaran, adalah balasan yang terbaik.