May 21, BYD Third-Generation Yuan PLUS officially launched. The new car is available in four configuration models, with an official guide price range of 119,900 - 149,900 yuan. As the third-generation product of BYD's first global strategic passenger car, the Yuan PLUS undergoes a significant upgrade this time, not only standardizing the second-generation Blade Battery and Flash Charging technology across the entire series, but also featuring significant upgrades in body size, chassis, intelligent driving, and other aspects. Lu Tian, General Manager of the Sales Division of BYD Dynasty Network, stated that the Third-Generation Yuan PLUS will, with its fully upgraded product strength, further raise the value threshold for products in the same class.
The pricing strategy of the Third-Generation Yuan PLUS is essentially another realization of BYD's "scale dividend → technology diffusion" closed loop. Since the launch of Yuan PLUS in 2022, global cumulative sales have exceeded 1.1 million units, best-selling in over 100 countries and regions. Cumulative sales reached 300,000 units within 14 months of launch, and surpassed 1 million units within 39 months, becoming the third BYD model IP to cross the 1-million sales mark after the Qin Family and Song Family. Million-level production and sales scale means that fixed costs such as R&D per vehicle, molds, and production line depreciation have been significantly spread out, which is exactly where BYD's confidence lies in standardizing the second-generation Blade Battery and Flash Charging technology for the whole series at an entry price of 119,900 yuan.
At the level of three-electric technology and charging, the core upgrades of the Third-Generation Yuan PLUS focus on the second-generation Blade Battery and Flash Charging technology. BYD officially released the second-generation Blade Battery and Flash Charging technology in March 2026. At room temperature, charging from 10% charge to 70% takes only 5 minutes, and charging to 97% takes only 9 minutes. Under extreme cold conditions of minus 30 degrees Celsius, charging from 20% to 97% takes only about 3 minutes longer than room temperature. This performance effectively solves the two long-standing industry ills faced by lithium iron phosphate batteries: "slow charging and difficult cold-weather charging".
Regarding range, the new car provides two CLTC range versions of 540km and 630km. Combined with flash charging capability, it forms a relatively balanced solution between charging efficiency and driving range. In terms of charging ecosystem, BYD has built over 6,000 flash charging stations nationwide and simultaneously provides one year of free flash charging benefits to car buyers.
At the intelligent driving level, the Third-Generation Yuan PLUS can be equipped with Eye of Heaven B - Assisted Driving LiDAR Version (DiPilot 300), equipped with Eye of Heaven 5.0 system, newly enhanced reinforcement learning capability, supporting city and highway pilot assistance and one-key automatic parking function. Intelligent driving configurations appear as optional in the price segment below 150,000 yuan, providing differentiated choices for consumers who value intelligent experience.
Regarding power and chassis, the Third-Generation Yuan PLUS is equipped with a 240kW high-power motor, adopts a rear-engine rear-drive layout, equips front MacPherson and rear five-link independent suspension, and YunNian-C intelligent damping body control system. In terms of safety, the iTAC 2.0 intelligent torque control system can actively predict slip risks, the TBC high-speed tire burst steady driving system considers straight and cornering conditions, capable of maintaining vehicle trajectory in the instant of high-speed tire burst, cooperating with high-rigidity body structure and 7 airbags, building a relatively comprehensive active and passive safety protection system.
As BYD's first "strategic overseas" global passenger car, Yuan PLUS is sold overseas under names such as ATTO 3, and has already won pure electric sales championships in many countries and regions such as Singapore, Australia, Thailand, New Zealand, Sweden, Israel, etc. Yuan PLUS hot sales cover 116 countries and regions globally, winning the A-class pure electric SUV annual sales champion for three consecutive years. This global operation experience brings double support to the third-generation models: on the one hand, global million-level user data feeds back product definition, making the new car's understanding of target group needs more precise; on the other hand, the global standard quality control system also provides endorsement for product quality.
Written at the end: Looking at the current market, the competition in the 100,000-150,000 yuan pure electric SUV niche track is becoming increasingly intense, with models such as Geely Galaxy E5, Changan Deepal S05, and Aion AION Y competing side by side, market competition has shifted from basic parameter comparison to a contest of comprehensive driving experience. Industry insiders believe that the Third-Generation Yuan PLUS, by virtue of three-electric technology advantages, perfect charging network and million user reputation, will have a profound impact on the A-class pure electric SUV market pattern, pushing the industry towards the direction of long range, fast charging, and high intelligence.
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