"Bought the car only two days ago, my Chinese brand electric car turned from new to old model. From signing the contract to picking up the car, neither the salesman nor the agent mentioned any information about the new model launch."

"The Chinese electric car I bought, navigation cannot plan charging routes, this is terrible."

"After picking up the car, the software version was found to be the old version, but the vehicle system falsely displayed it as the latest version."

"The dashboard displayed motor fault warning, accompanied by low-speed vibration and noise similar to a fuel engine. After sending to the official service center, they only connected software to clear error codes and cleared the dashboard warning, but the vibration and noise remained."

Without explanation, can you guess these criticisms and complaints come from overseas users of Chinese cars? And they are concentrated in overseas social media platforms, local forums, and media exposure in the recent half-year. While Chinese cars are racing in overseas markets, they are also kicking up more dust of problems.

Going overseas is the current lifeline for Chinese cars. This year, domestic auto market sales collapsed, price system breached, profit margin fell to 3.4%, going overseas has become an inevitable choice for everyone.

Moreover, Chinese cars lead in smart and electric technology, backed by industrial chain advantages, under the necessity of global market energy transition, going overseas is a convergence of timing, location, and people.

But it needs to be noted, this is a prepared industrial expedition, cannot because of intensified domestic competition, that pressure spills over, and crowding and trampling is played out overseas.

Knocking on the door of the global market, Chinese cars find it difficult

First, tell a recent story. In January 2026, China and Canada signed an electric vehicle tariff quota agreement: Canada grants 49,000 units annual import quota for Chinese-made electric vehicle models, tariffs within the quota drop to 6.1%, rising to 70,000 units by 2030.

This is a rare chance for Chinese cars to re-enter the North American market. The last time Chinese-made cars could enter Canada was before October 2024. After that, the country implemented 100% punitive tariffs on all Chinese-made cars, the entire North American market closed doors to Chinese cars, until this time reopening a crack.

How important this opportunity is for Chinese brands, look at the response of independent car companies. BYD, Geely, Chery, started planning immediately. BYD previously had Seagull, Dolphin, Yuan Plus (Atto 3), and Seal four cars entered the Canadian Ministry of Transportation pre-review list, favorable timing assisted, immediately selected site plans to open 20 stores first, and simultaneously researched building factories in Canada.

Geely relied on previous Volvo and Polestar channel resources, stated letting Zeekr land in Canada first within the year. Chery's action was most agile, completed trademark registration for Exeed, Omoda, Jaecoo and other brands, core position recruitment, vehicles shipped to Canada in May, first batch of 10 dealers open before end of June, almost done in one go.

The speed of three top independent car companies reveals the importance of entering the North American market, and also reflects the "anxiety" of Chinese cars, a situation urgent, first come first served, opportunity cannot be lost, time doesn't wait anxiety, mixed with strong offensive power and anxiety behind the attack.

Why so urgent? Because this road is not easy. 30 years ago, Chinese cars started the earliest overseas expansion, could only rely on low-price fuel cars, seizing price troughs lacking local auto industry, weak coverage by Europe, US, Japan, Korea. Many years later, relying on upgraded cost-performance, step by step broke into Europe, US edges, Oceania, Central Asia, Africa, etc.

Until smart electrification overtaking, Chinese cars had strength and confidence, strong attack Middle East high-end, European core and North American market. Clearing thorns and brambles all the way, only then got the ticket to join the world auto industry today.

So, the more so in the "internal cold, external hot" current, the more opportunity and challenge coexist, more cannot let problems breed even spread. A thousand-li dike collapses at an ant hole, let alone Chinese car globalization dike is being built.

Sharp tool or "lethal weapon"? Don't be rash with "fast iteration"

Overseas users' criticisms and complaints about Chinese cars actually had precedents long ago. Three years ago when Chinese car exports topped the global first place for the first time, exploded with a round of concentrated quality issue complaints, even triggered recalls. After that, product-related complaints and criticisms gradually decreased, praises for Chinese cars intelligent leading technology online increased more and more.

But since this year, problems became frequent again, cases cited at article start are just tip of iceberg. While Chinese car companies busy with overseas expansion, probably also need to see timely: product quality, after-sales network and brand trust three curves slopes, are not keeping up with sales curve's steep rise.

In the years new energy accelerated capturing ground, Chinese car companies accustomed to a set of tactics: fast iteration, exchange price for volume, use OTA to clean up. This logic works in domestic market because domestic consumers have high tolerance for new brands, car replacement cycle short, used residual value anxiety offset by low purchase cost.

But overseas market completely different. European consumers average car replacement cycle is 8 to 10 years, Australian consumers legal protection awareness for after-sales service far exceeds domestic, UK consumers check Euro NCAP ratings and J.D.Power reliability surveys before buying cars. In these markets, one serious software fault or one perfunctory after-sales handling, might not be "deal with later" problem, but directly terminate a brand's future locally.

In January this year, foreign car review website driveauthority.com published "Common Problems With Chinese Electric Cars in 2026", summarized Chinese electric cars' five high-frequency problems: software instability, insufficient after-sales network, parts supply delays, ADAS calibration weaknesses, rapid residual value depreciation.

Software instability or function not perfect, fundamental reason is product not mature adaptation pushed to market, this not technical capability insufficient, but anxious to occupy market and hoping for luck. Currently, such problems although not formed scale complaints overseas, this is by no means ignore-able reason. Avoid delivering vehicles with faults, avoid giving brand negative impact, is Chinese cars should learn lesson.

After-sales network and parts supply, prerequisite for survival and rooting, according to relevant survey shows, currently indeed not well solved. Compared with Japan and Korea brands, Chinese cars overseas after-sales three structural dilemmas: outlets not enough, parts unavailable, technicians cannot repair, still need to continue effort as top priority.

However, already Chinese car companies took action, Great Wall in Australia, South Africa established overseas parts central warehouse; Changan in Saudi Arabia, Qatar and other countries did 325 person-times technician training.

As for Chinese ADAS calibration problems exposed overseas, this structural mismatch between Chinese development and global validation, probably still needs Chinese car companies constantly conquer overseas road rights, data return, regulations, certifications and other barriers related to smart driving. This not one day two-night matter, but only conquered these difficulties, Chinese smart driving advantage can truly win overseas users' praise.

More hidden is residual value problem, yet most lethal. With overseas base expansion and domestic pressure continuing increase, Chinese cars overseas "same category fighting" inevitably intensifies, brands more familiar with fast iteration tactics, inevitably will accelerate speed of new cars and iteration placed overseas.

Jan-May this year, statistics show domestic new car releases exceeded 500 models. Same period overseas market, conservative estimate Chinese brand average each at least launched 2-5 new models/facelifts/generation products. Each model change accompanied configuration upgrade, even "more features no price increase", inevitably will impact previous generation model residual value.

Fast iteration is competitiveness in domestic, but overseas if handle improperly, may become trust killer. Especially in UK, Australia and other countries with strong used car culture, negative impact will be significantly amplified.

But tech competition doesn't allow slowing down, solution path perhaps can under premise of fast iteration, establish overseas consumer expectation management and old user compensation mechanisms. At least can advance publicity product roadmap, let consumers have time to make purchase decision, rather than after buying car find self "backstabbed".

Chinese car overseas expansion is moving from "selling cars" Phase 1.0, entering "establishing brand" Phase 2.0. This stage won't because holding "full industry chain + low cost + high tech + fast iteration" advantage loop, have shortcut to walk. At first, Japanese cars spent twenty years to establish global network and brand system. Now Chinese cars probably also need down to earth, do every detail in every market, can truly establish brand in global market.

Volume and price rise, why profit can't catch up?

Chinese car overseas expansion, also facing another unavoidable challenge.

First look at results: Five years ago, Chinese car overseas average unit price was about 100,000 yuan, now risen to 300,000 yuan. Volume and price rising, report card is not bad. But turn to profit side is: This year Q1, Chinese car overseas profit contribution ratio overall below 10%, compared to 2.226 million vehicles export at same period, profit margin obviously low.

Where is problem? Main reasons lie in: Exchange rate and price war.

Statistics show, this year Q1, only A-shares/H-shares mainstream listed auto companies, due to RMB appreciation exchange loss, total exceeded 10 billion yuan, largest loss were BYD and Geely.

This scene like exactly Japanese cars' experience in early 90s. At that time, Japanese car exports large, but localization seriously insufficient, exchange rate fluctuation directly swallowed profit. Just that crisis, forced Toyota's global localization transformation, investment build factories, supply chain localization, Toyota finally stood at global No.1. Chinese car companies although long ago realized localization importance, but in implementation, mostly still cognition and action not in sync.

BYD is active action group, overseas investment build factories, rapid expansion. Few days ago shareholder meeting, Wang Chuanfu stated "By 2030, BYD in scale can achieve true global No.1". Target clear, but outside scale, profit structure optimization equally urgent.

Except exchange rate, price war problem also unavoidable. Although overseas average unit price already risen to 300,000 yuan, when domestic price war fought to "A jin of car cheaper than a jin of pork", many car companies still unconsciously moved this logic to overseas.

End of last year, some Chinese brands fought price war in Thailand market, some models price reduction reached 38%. Early this year, Chinese brand price war drama played in UK.

EU attitude to price war quite decisive. January 2026, China-EU reached "Price Commitment Agreement", by setting "floor price" (price floors) replace previous anti-subsidy tariffs. This "price instead of tax" operation, let Chinese cars lose using low price leverage European mass market chance, but looking in reverse, it forces Chinese brands must go higher.

Players can stay in Europe, must possess two abilities: one product power indeed solid, two brand story allows European middle class to pay. This road very narrow, any walked through are kings, because this not only needs car, but system investment of over ten years.

Chinese car globalization victory hand, never lies in who faster than who, nor lies in who sells more. Lies in who still selected, trusted, recommended to friends by local consumers ten years later. This not a beautiful export sprint, but a trust long run spanning at least ten years; needs not "Western Pass" survival instinct, but "Nanyang" city building determination.

BYD officially announced the latest overseas market data on July 12. The brand's cumulative new energy vehicle deliveries in the Thailand market officially exceeded 130,000 units. Coinciding with the second anniversary of BYD's Thailand CKD factory production launch, the event also saw the regional premiere of the new model BYD SEALION 5 DM-i. With the dual achievements of a sales milestone and a new car launch, the brand's deep foundation in the Southeast Asian market was verified. During the offline delivery ceremony on the day, the commemorative 130,000th new energy vehicle was the newly released SEALION 5 DM-i. The vehicle was delivered to well-known Thai film and television actress Usa Sencan. She became well-known to locals for her role as Grandma in the film A Letter to Grandma. Selecting a popular local actor as the milestone owner effectively narrows the distance between the brand and local ordinary consumers, further shaping a brand image that fits local Thai life.

BYD Thailand factory is located in Rayong Province WHA Industrial Park, which is also the brand's first overseas passenger car production base globally. The factory's planning and design annual production capacity is 150,000 units. Since production launch, the factory has steadily promoted the localization process of whole vehicle manufacturing. Five main models have been locally produced. The product matrix covers compact pure electric sedans, city pure electric SUVs, and multiple household plug-in hybrid SUVs, namely DOLPHIN, ATTO 3, SEAL 5 DM-i, SEALION 5 DM-i, SEALION 6 DM-i. They comprehensively cover mainstream commuting and multi-person family travel needs in the Thailand market. These five locally produced models have successfully obtained the MiT Thailand Made Certification granted by the Thailand Industrial Federation (FTI). This certification is a key qualification for local new energy vehicles to enjoy car purchase subsidies and tax preference. At the same time, it represents that the whole vehicle manufacturing process and parts supply standards perfectly fit local Thai industrial specifications, which can effectively control terminal selling prices and enhance product competitiveness in the local market.

Reviewing the factory's two-year development journey, BYD's sales growth momentum in Thailand has been very rapid. In November 2025, the factory completed the delivery of the 70,000th whole vehicle. The delivery model was SEALION 6, and the owner was an excellent local employee of the factory, Pattaraporn. In just eight months, the cumulative market delivery volume climbed from 70,000 units to 130,000 units, adding 60,000 new deliveries, which intuitively reflects that Thai consumers' acceptance of new energy vehicles continues to improve. Charging facilities distribution for new energy vehicles in Southeast Asian cities is uneven. Long-distance travel with pure electric models often faces power replenishment difficulties. BYD's mature DM-i super hybrid system happens to solve this pain point. Short-term commuting relies on pure electric mode to reduce vehicle usage costs, while long-distance travel relies on the fuel system to eliminate range anxiety. This power technology adapted to regional travel scenarios is the core factor for continued strong sales of several hybrid SUVs under the brand.

Beyond production capacity and sales growth, BYD Thailand factory continues to promote supply chain and talent localization construction. During the two-year production launch, the factory created a large number of local jobs. The proportion of Thai employees in grassroots and technical positions exceeds 90%. At the same time, the local parts procurement ratio continues to be improved, driving the synchronized development of Thailand's local auto parts supporting industry, and helping the local industry to improve the new energy vehicle upstream and downstream industry system. The official launch of the SEALION 5 DM-i this time further perfects the brand's compact hybrid SUV product line, which can compete head-on with local mainstream fuel and hybrid models, enriching Thailand consumers' new energy vehicle purchasing choices.

From the landing of the first overseas whole vehicle manufacturing base to exceeding 130,000 deliveries in two years and five models achieving local mass production, BYD has firmly occupied the mainstream position in the Thailand new energy market by relying on the local production model and hybrid products tailored to regional travel needs. Relying on mature overseas manufacturing bases and a complete product layout, the brand will continue to launch new models in the future, continue to dig deep into the ASEAN market, use Thailand as a fulcrum to radiate the entire Southeast Asia, continuously improve the overseas influence of Chinese new energy vehicle brands, and provide reliable solutions for green transportation transformation in the Southeast Asia region.

BYD secara rasmi mengedarkan data pasaran luar negara terkini, pada 12 Julai kuantiti penghantaran kumulatif kenderaan elektrik baharu jenama ini di pasaran Thailand secara rasmi melepasi 130,000 unit, bertepatan dengan ulang tahun kedua pengeluaran kilang kereta lengkap BYD di Thailand. Di lokasi acara, pelancaran rantau untuk model baharu BYD SEALION 5 DM-i juga berjaya diselesaikan. Dengan pencapaian tonggak jualan dan penampilan kereta baharu, ini mengesahkan pengumpulan mendalam jenama ini di pasaran Asia Tenggara. Pada majlis penghantaran luar talian hari itu, model kenderaan elektrik ke-130,000 yang bermakna kenangan ini merupakan SEALION 5 DM-i yang baru sahaja dilancarkan. Kenderaan tersebut diserahkan kepada pelakon filem dan televisyen terkenal Thailand, Usa Senkham, yang dikenali oleh penduduk tempatan kerana watak Nenek dalam filem "Cinta untuk Nenek". Memilih pelakon tempatan popular sebagai pemilik tonggak berjaya berkesan mengurangkan jarak antara jenama dan pengguna biasa tempatan, seterusnya membentuk imej jenama yang sesuai dengan kehidupan tempatan Thailand.

Kilang BYD Thailand dipilih di Kawasan Perindustrian WHA, Rayong, yang juga merupakan tapak pengeluaran kenderaan penumpang luar negara pertama jenama ini di peringkat global. Perancangan dan reka bentuk kilang merancang kapasiti pengeluaran tahunan 150,000 unit. Sejak pengeluaran bermula, kilang telah memajukan proses pembuatan tempatan kereta lengkap dengan stabil. Kini telah dicapai pengeluaran tempatan bagi lima model utama, dengan matriks produk merangkumi kereta elektrik kecil, SUV elektrik bandar, dan beberapa SUV campuran rumah tangga, masing-masing DOLPHIN, ATTO 3, SEAL 5 DM-i, SEALION 5 DM-i, SEALION 6 DM-i, merangkumi keperluan pengangkutan utama pasaran Thailand dan pengangkutan keluarga multiorang. Kelima-lima model pengeluaran tempatan ini berjaya mendapat pengiktirafan MiT Pembuatan Thailand yang dianugerahkan oleh Persekutuan Perindustrian Thailand (FTI). Pengiktirafan ini merupakan kualiti penting bagi model kenderaan baharu tempatan untuk menikmati subsidi pembelian kereta dan potongan cukai, serentak menunjukkan bahawa proses pembuatan kenderaan lengkap dan piawaian komponen sepadan sepenuhnya dengan norma industri tempatan Thailand, dapat mengawal harga terminal dengan berkesan, meningkatkan daya saing produk di pasaran tempatan.

Menyusuri perkembangan kilang selama dua tahun, prestasi penjualan BYD di Thailand berkembang dengan sangat pantas. Pada November 2025, kilang telah menyiapkan penghantaran ke-70,000 unit kereta lengkap, model yang diserahkan ialah SEALION 6, pemiliknya merupakan pekerja tempatan yang cemerlang di kilang, Pattaraporn. Selepas hanya lapan bulan, jumlah penghantaran kumulatif pasaran meningkat dari 70,000 unit ke 130,000 unit, penambahan penghantaran 60,000 unit, secara jelas menunjukkan penerimaan pengguna Thailand terhadap model kenderaan baharu semakin meningkat. Kawasan Asia Tenggara, taburan infrastruktur pengecasan bandar tidak sekata, model elektrik tulen mudah menghadapi masalah pengisian tenaga semasa perjalanan jauh, sistem DM-i hibrid super matang BYD tepat menyelesaikan masalah utama ini, perjalanan dekat bergantung pada mod elektrik untuk mengurangkan kos penggunaan, perjalanan jauh boleh bergantung pada sistem bahan api untuk menghapuskan kebimbangan jarak, teknologi kuasa yang disesuaikan dengan senario perjalanan kawasan ini, ialah faktor teras terus popularnya SUV hibrid di bawah naungan.

Di luar peningkatan kapasiti dan penjualan, kilang BYD Thailand terus memacu pembinaan rantaian industri dan tempatanisasi bakat. Selama dua tahun pengeluaran, kilang telah mencipta banyak peluang pekerjaan untuk tempatan, pekerja tempatan Thai di peringkat asas dan teknikal melebihi 90 peratus, serentak terus meningkatkan nisbah pembelian komponen tempatan, memacu pembangunan industri sokongan suku kereta tempatan Thailand serentak, membantu tempatan melengkapkan sistem industri hulu ke hilir kenderaan baharu. Pelancaran rasmi SEALION 5 DM-i kali ini, seterusnya melengkapkan garis produk SUV hibrid kompak jenama, boleh bersaing secara langsung dengan model bahan api dan hibrid utama tempatan, memperkayakan pilihan pembelian kenderaan baharu bagi pengguna Thailand.

Dari pemeteraan tapak pengeluaran kereta lengkap luar negara yang pertama, sehingga dua tahun penghantaran melepasi 130,000 unit, lima model mencapai pengeluaran tempatan, BYD dengan pakatan model pengeluaran tempatan, produk hibrid yang sesuai dengan keperluan perjalanan kawasan, dengan teguh menduduki kedudukan utama pasaran kenderaan baharu Thailand. Berlandaskan tapak pengeluaran luar negara yang matang dan susun atur produk yang lengkap, jenama seterusnya akan terus melancarkan model baharu, terus menanam dalam pasaran ASEAN, dengan Thailand sebagai titik sokongan merentas seluruh Asia Tenggara, sentiasa meningkatkan pengaruh luar negara jenama kenderaan baharu China, menyediakan solusi boleh dipercayai untuk transformasi pengangkutan hijau di kawasan Asia Tenggara.

In 2025, BYD Yuan family cumulative sales exceeded 430,000 units, accounting for about 9.3% of BYD's total annual sales, contributing greatly to BYD reaching the top five globally.

After entering 2026, BYD needed to find a carrier for the second-generation Blade Battery and new-generation Flash Charge technology within the Yuan family, so the Third-Generation Yuan PLUS was born.

This product with the largest iteration range in the history of the BYD Yuan family has maintained high discussion levels since its debut at the Beijing Auto Show.

At the same time of the new car launch, the 2025 model Yuan PLUS dropped prices wildly. Now, the naked car price has lowered to over 70,000 yuan. Comparing vertically with the previous generation Yuan PLUS and horizontally with competitors from other car companies, is the Third-Generation Yuan PLUS truly more worth buying?

When I arrived at the BYD store to experience the Third-Generation Yuan PLUS, coincidentally, a previous generation Yuan PLUS owner also came to see the car. Their car was parked next to the new model. In front of the massive body of the Third-Generation Yuan PLUS, the previous generation Yuan PLUS looked like an "elderly leisure vehicle".

(Image Source: EV Tong Photography)

The Third-Generation Yuan PLUS, with a 210mm increase in length and a 50mm increase in wheelbase, has a more majestic appearance, with an aura comparable to a mid-size SUV. The interior space has also increased significantly, with ample legroom in the rear and acceptable trunk capacity. It is worth noting that the Third-Generation Yuan PLUS supports an electric sunshade, protecting us from sunlight intrusion during hot summers.

"Large" is the most intuitive feeling the Third-Generation Yuan PLUS gives EV Tong (ID: dianchetong233), but as a product with huge upgrades, its highlights go far beyond this.

Although the experience time was not long, the details of the Third-Generation Yuan PLUS still made EV Tong very satisfied. For example, the front memory seats can adjust automatically, facilitating users getting on and off. The passenger leg rest, 12-inch HUD, hot and cold refrigerator, and other configurations show BYD's sincerity everywhere.

Regarding range, chassis suspension, power, etc., the Third-Generation Yuan PLUS has also been comprehensively upgraded. The downshift of DiSus-C, range up to 630 kilometers, and optional DiPilot 300 (except for the lowest trim) make its experience compared to the previous generation undergo a qualitative leap.

(Image Source: EV Tong Photography)

As the BYD Yuan family, and even the entire Dynasty series, the product with the largest upgrade range, Yuan PLUS performs better than the previous generation in all aspects. Especially after experiencing the comfort brought by large space, even though the previous generation product price dropped by tens of thousands of yuan directly, EV Tong still more recommends consumers buy the new generation product.

Moreover, the Third-Generation Yuan PLUS has no real cars in the showroom of this store, the only display car is the test drive car. Combining this car's orders breaking through 10,000 units in the first week of launch and orders breaking through 50,000 units in less than a month, EV Tong has reason to believe that BYD is too late to lay out more display cars in the store to deliver to consumers as soon as possible.

Both the experience of EV Tong (ID: dianchetong233) and the hot orders can prove the strength and market performance of the Third-Generation Yuan PLUS.

The Third-Generation Yuan PLUS perfectly carries the new generation of BYD's three-electric technology and flash charge technology, making up for the Yuan family's long-standing product shortcomings, enabling this popular home SUV to complete the transformation from "Qualified Commuter EV" to "All-around Home Pure Electric SUV". This car is expected to carry the sales banner of the Yuan family, continuously consolidating BYD's dominant position in the 100,000-150,000 RMB mainstream home pure electric SUV market.

Perhaps some people are curious, even if only upgrading size, battery, fast charging, Yuan PLUS is still highly competitive in the 100,000-150,000 price segment, why does BYD want to comprehensively upgrade this car from start to finish, even to the extent of downshifting DiSus-C, advanced intelligent driving, HUD, and other configurations. In the view of EV Tong, BYD might also want to make money lying down, but market changes are forcing BYD to change.

BYD's Seagull, Dolphin, Yuan UP, Yuan PLUS and other models once had a dominant position in the A00 to A-class new energy vehicle market. However, the situation changed this year. Geely Galaxy Star Wish, Leapmotor A10, Changan Qiyuan Q05 and other products, relying on the characteristics of good quality and cheap price, conquered the mid-to-low-end market.

Not only that, joint venture brands also showed their fangs. Some joint venture models, using Chinese suppliers such as Momenta and Huawei, improved product hardness, and Volkswagen ID.3, Bozhi 3X and other products became increasingly competitive.

BYD is facing a double-sided clamp from independent brands and joint venture brands, needing stronger products to consolidate its dominant position in the 100,000-150,000 RMB SUV market. Although the previous generation Yuan PLUS had no inferior competitiveness, it showed weakness facing larger and smarter competitors.

(Image Source: EV Tong Photography)

Taking Bozhi 3X as an example, this car is equipped with Momenta intelligent driving technology, and the car length is as high as 4600mm, slightly higher competitiveness compared to the previous generation Yuan PLUS. The Third-Generation Yuan PLUS not only surpassed in size and led in range, but the price was also relatively affordable, capable of suppressing most peer products.

BYD's overseas strategy also needs the Third-Generation Yuan PLUS as a mainstay. Yuan PLUS is named ATTO 3 overseas, with excellent performance in many countries and regions such as South Korea, Thailand, Brazil, UK, New Zealand, etc., and is BYD's main export model.

After entering 2026, the domestic car market size declined year-on-year. Many car companies chose to break the game overseas. Changan, Geely, Great Wall, Li Auto, Leapmotor, Xiaomi and other car companies are all accelerating their layout of the overseas market. Multiple foreign-funded and joint venture brands will also use China as a production base, using China's complete industrial chain advantage to build cars and then transport them to the overseas market for sale.

In the past, BYD could use China's industrial chain advantage to form dimensional striking attacks in the overseas market. But with domestic car companies collectively accelerating the overseas layout pace, BYD will also face competition from independent brands in the overseas market.

For this reason, whether domestically or overseas, BYD needs products with stronger competitiveness to cope with models from global car companies. EV Tong (ID: dianchetong233) believes that the Third-Generation Yuan Plus is just the beginning. When BYD's other products are updated and iterated in the future, the upgrade range will also increase.

(Image Source: EV Tong Photography)

In the mid-to-high end and high-end markets, BYD is already laying out through the launch of new cars rather than upgrading original products, such as the Ocean Series's Seal 08, Sea Lion 08, Dynasty Network's Tang, Han models. In the mid-range market, Han, Tang, Song and other family mid-range models are expected to have comprehensive upgrades in configurations during the next update iteration.

What might make BYD feel the most tricky is the low-end market. The 100,000 yuan and below market, product profit space is small, but competition intensity is very high. BYD's Seagull, Dolphin, Yuan UP domestic market competitiveness continues to decline. Geely Galaxy Star Wish, Leapmotor A10 and other models have such high cost-performance ratio that BYD is helpless.

The reason why the Third-Generation Yuan PLUS upgrade range is unprecedented is mainly that BYD needs to respond to market changes through product configuration changes. The current 100,000 yuan to 150,000 yuan pure electric SUV track competition is white-hot, independent new cars continue to press down, joint venture models make up for intelligent shortcomings. The shortcomings of the old Yuan PLUS size, chassis, energy replenishment, intelligent driving are gradually exposed. The terminal can only rely on large price reductions to exchange for sales. The Third-Generation Yuan PLUS faces overseas and domestic dual competition through comprehensive upgrades with stronger product power.

BYD Dynasty Network Sales Division General Manager Lu Tian stated on Weibo that in May this year, the Yuan family cumulative delivery was 56,691 vehicles, among which Yuan PLUS delivered 15,277 vehicles, Yuan UP delivered 41,414 vehicles. Compared with the peak monthly delivery of over 40,000 units, even with overseas market assistance, Yuan PLUS sales still declined significantly.

The comprehensively upgraded Third-Generation Yuan PLUS is expected to achieve BYD's expected goals, defeating many competitors at home and abroad, but it is difficult to help Yuan PLUS return to the state of monthly delivery over 40,000 units.

On the one hand, new cars from other car companies are launched continuously, constantly competing with Yuan PLUS for the market. On the other hand, there is relatively obvious competition within BYD. Above is Song PLUS, Song Pro, below is Yuan UP. Many of Yuan PLUS's crises come from its own products.

(Image Source: EV Tong Photography)

It can also be seen from the sales released by Lu Tian that the Yuan family cumulative delivery is still very high, but among them, most delivery models are cheaper Yuan UP. In addition to improving product competitiveness, BYD may also need to re-organize the product line, reduce internal competition, and avoid internal friction.

Now the new energy market is no longer the era of BYD's exclusive dominance. Externally, competitors continue to engage in close-quarters combat, internally, its own models flow up and down. Even if product power fully crosses levels, Yuan PLUS is unlikely to replicate the brilliant sales of monthly breakthrough 40,000. After all, consumers are increasingly rational in buying cars now. Low-price commuter needs will directly choose the lower threshold Yuan UP. Pursuing larger space and higher specifications will directly choose the Song series step by step. Yuan PLUS exactly stays in the awkward interval in the middle.

The greater value of this car lies in undertaking two major tasks of technology popularization and overseas offensive: Internally, put the second-generation Blade Battery, 800V Flash Charge, DiSus-C and other high-end technologies down to mainstream home models, letting ordinary people also experience BYD's top-tier car building technology; Externally, iterate the overseas version ATTO 3, relying on stronger comprehensive product power, hold on to core overseas markets such as Southeast Asia, Europe, Japan & Korea, etc. In the wave of collective overseas rolling of independent brands, stabilize its own overseas basic disk.

In May, China's new energy vehicle penetration rate hit a new high again, reaching 62.9%. In early June, the single-week rate even broke 70%. BYD exerted efforts in both technology and products. In May, the brand alone secured 330,000 sales, leading by a landslide. From January to May, BYD brand cumulative sales reached 1.208 million units, still firmly holding the top spot. Not just the brand, according to automotive group classification, BYD remains first, still leading by a landslide. Perhaps we are accustomed to BYD topping the charts, yet most people fail to combine these two facts. 1.208 million units is just the tip of the iceberg; more terrifying giants are actually beneath the surface.

In the past, BYD had also lost the single-month sales championship, such as during the off-season of January and February. At that time, no matter which brand surged up, it was only temporary. More importantly, the brand that surged up did not play an obvious driving role. BYD is different; during its surge, it drives the rise of new energy penetration rates. Previously, when Qin Plus DM-i emerged, it was like this. New energy penetration rose from less than 30% at that time to over 50%.

In the first half of this year, especially after the flash charging technology was released on March 5th, BYD welcomed another explosion. On the surface, it's a monthly sales figure of over 300,000, but what is truly terrifying are those unfulfilled orders. The second-generation Blade Battery is too in demand, so Denza and Fang Cheng Bao are both fighting the Dynasty and Ocean Networks for batteries. Even though the FinDreams factory has already been working overtime, the delivery speed still can't keep up with the order growth rate.

More noteworthy is that this wave of BYD's sales surge did not rely on price wars. I analyze two main reasons: First is flash charging technology, fully charged in 5 minutes, fully powered in 9 minutes, even at -30 degrees, it takes only 3 minutes more. It solves not only the pain point of slow charging, but also due to the popularity of flash charging piles, it directly widens the core gap with other brand electric vehicles. For pure electric models, your usage experience and my usage experience are completely different. The quantitative change in charging speed has developed into a qualitative change in experience. So many consumers would rather wait than choose models without flash charging. This is a technology war, a value war!

Even more ruthless is the ADAS safety net strategy. After the strategy release, the selection of God's Eye B increased, and usage volume surged even more. More importantly, the safety net strategy replaced promotion with action. Who has better ADAS, don't look at what is said, look at what the car companies do! I dare to guarantee smart parking, dare to guarantee urban navigation pilot! This is not just technical confidence, bringing us one step closer to L3, but also a rectification of marketing in the automotive industry. You claim you're in the first tier, you claim you are far ahead. Come on, I'm covering the risk, will you follow? Consumers are not fools. What you say is flowery, it is not as good as BYD's actual actions. This is a cognition war, a service war!

BYD calls itself a leader in new energy vehicles, not just talk. It is indeed pulling the industry forward, and also leads by example, guiding industry progress. After BYD launched DM-i, everyone followed up with plug-in hybrids, which is indeed keeping up, and also took away a lot of low-price market occupied by BYD. Now BYD has accelerated again. Flash charging technology is a large technical threshold. From PPT to implementation on vehicles, it takes considerable time. Plus flash charging piles are already all over the country, making it harder for followers to catch up.

And ADAS guarantee is a clear strategy, testing not only peers' technical level but also overall vehicle integration capability and service quality. If technology isn't good, you can make two pages of PPT to confuse consumer cognition, but promises are written in black on white, not just talk. And until now, no one dares to follow up solidly.

Currently, BYD's growth engine has started. Not only are domestic orders surging, overseas is also full of good news. In May, BYD passenger cars and pickups overseas sales hit a new high, year-on-year increase exceeded 80%, Jan-May cumulative exports exceeded 610,000 units. From Seagull, Yuan PLUS such civilian models, to SHARK pickup, to Denza high-end product line, BYD's full category models are continuously selling well in the global market. In dozens of countries such as Thailand, Brazil, Italy, BYD has firmly held the top spot in new energy sales, brand recognition and market share rising in sync.

Many people don't know, BYD's pricing overseas is far higher than domestic: Yuan PLUS price in UK is comparable to BMW 3 Series, Denza Z9GT pricing in Europe benchmarks Porsche Taycan.

Even more worth looking forward to, this is far from BYD's full strength. In the second half of the year, BYD will welcome a new round of product year: Dynasty Network's Da Tang, Da Han will welcome flagship updates, Ocean Network's Seal 08, Sea Lion 08 will complete mainstream market product line, Denza Z Hypercar will land Goodwood for global premiere, Fang Cheng Bao S series will also launch in Q3 to challenge the performance market. These models will all be equipped with second-generation Blade Battery and God's Eye ADAS system, and the speed of technology downgrading is still accelerating.

BYD's speed is "Chinese Speed", it is setting standards for the industry with its own actions. All competitors have no other choice, either keep up or get eliminated. With a big boss like BYD here, the elimination round is about to start.

On May 21, the BYD Third-generation Yuan PLUS officially launched. The new car offers 4 models, with a price range of 119,900-149,900 RMB. As a replacement product, the new car will be built on the e-Platform 3.0 Evo, adopting rear-wheel drive and featuring standard 2nd-generation Blade Battery + Flash Charging technology. In addition, the vehicle appearance and interior have both been significantly upgraded, and it offers God's Eye B High-level Intelligent Driving.

Let's first talk about what everyone cares about most: Range and Charging, which is also the new car's biggest highlight. The Third-generation Yuan PLUS comes standard with the 2nd-generation Blade Battery across the entire series; safety and durability go without saying, as it is BYD's signature technology. The range offers two versions: 540 km and 630 km. It is completely sufficient for daily commuting and weekend trips around the area, and there is no need to panic even when running mid-to-long distances.

Regarding charging, it directly solves the pain points of pure electric vehicles. The new car comes standard with BYD Flash Charging technology, official data is very solid: 5 minutes to charge enough, 9 minutes to charge fully. Even in extreme cold weather at minus 30 degrees, it only takes 3 minutes longer than room temperature. Equipped with a user-friendly zero-gravity flash charging gun, charging does not require bending over or exerting effort. It also supports invisible payment; just walk away after charging without operating the phone.

Currently, BYD nationwide flash charging stations have exceeded 6,000. Along the way when going out, fast charging points can basically be found. The new car also comes with 1 year of free flash charging rights. Daily usage costs are lower, completely saying goodbye to the troubles of "charging slow, finding piles difficult".

Intelligent driving and parking are also arranged very well. The Third-generation Yuan PLUS can be optionally equipped with God's Eye B - Assistance Driving Laser Edition, which is DiPilot 300, paired with the latest God's Eye 5.0. It has stronger learning capabilities, can achieve pilot assistance on city roads and highways, handles traffic jams and complex road conditions easily, making driving easier.

Third-generation Yuan Plus

The new car is built based on the BYD e-Platform 3.0 Evo architecture. The biggest structural change is switching completely from the current front-wheel drive layout to a rear-wheel drive layout. It offers two motor versions: 200kW and 240kW, with a maximum torque reaching 310N · m. The chassis is synchronously upgraded to front MacPherson rear five-link independent suspension. High-spec models are equipped with DiSus-C Intelligent Damping Body Control System and iTAC Intelligent Torque Control System. The entire series comes standard with the 2nd-generation Blade Battery and 800V High-voltage Flash Charging technology, greatly relieving users' energy replenishment anxiety.

Body dimensions are comprehensively expanded. The new car's length, width, and height are 4665 × 1895 × 1675mm respectively. The wheelbase reaches 2770mm, longer by 210mm and 50mm than the current model respectively. Trunk capacity is 750L, with a new 180L electric front trunk added, a total of 39 storage spaces are set for the whole vehicle. Appearance continues the Dragon Face design language, offering 6 brand new car colors including Dream Pink, Playful Blue, Aura Green, etc., and two-tone versions, equipped with semi-hidden door handles and horizontal wave tail lights.

Interior is upgraded to a minimalist tech style, replacing with a brand new dual-spoke steering wheel and electronic column gear shift. The center console adds a wireless charging panel, retaining some physical buttons. In terms of comfort configuration, it offers Queen's Co-pilot (electric leg rest + ventilation heating), intelligent warm/cold refrigerator, 16-speaker audio system, and 256-color ambient lighting, etc. In terms of safety, it is equipped with 7 airbags, TBC High-speed Tire Blowout Stabilization System, and Far-end Airbag.

In terms of the intelligent cockpit, the new car comes standard with DiLink 150 Intelligent Cockpit System and a 15.6-inch adaptive rotating floating screen. In terms of intelligent driving, it comes standard with God's Eye C Assistance Driving System (DiPilot 100), supporting Full-speed Adaptive Cruise Control, AEB Automatic Emergency Braking, and LKA Lane Keeping Assist, etc. High-spec models can optionally upgrade the LiDAR to God's Eye B Intelligent Driving System, supporting City NOA and High-level Automatic Parking.

Auto Circle Car Review

When BYD Yuan PLUS was just launched in 2022, the domestic pure electric compact SUV market was still in a blue ocean market. The competitors it faced were only models like AION Y and Geometry C. Therefore, it quickly won the market, achieving sales of over 10,000 in its first full delivery month, and only took 14 months to reach the 300,000 unit milestone, dominating the sales champion list of the same level for a long time, establishing a benchmark status. It is worth mentioning that it is also BYD's first global model, becoming a bridgehead product for entering the overseas market.

As of April 24, 2026, BYD Yuan PLUS (Overseas Name ATTO 3) has covered 116 countries and regions and achieved sales of over 1.1 million units in the global market, including overseas markets such as Thailand, Singapore, Australia, Sweden, and Israel, where it has achieved sales champion status in the local new energy market, successfully helping BYD open the door to the overseas market. However, in the domestic market, with the constant arrival of new same-level competitors in the past 2 years, Yuan PLUS's market influence has gradually been affected.

Actually, at BYD's technology launch event in March this year, the Third-generation Yuan PLUS did not appear in the lineup of the first batch of 11 models equipped with 2nd-generation Blade Battery and Megawatt Flash Charging technology. At that time, I also had a doubt, that whether this technology could be applied to products around 100,000 RMB, and when it would be applied. Unexpectedly, in just two months, the Third-generation Yuan PLUS arrived. After a full-dimensional upgrade in product power, its price is basically flat with the old models. What kind of market performance it will achieve, and how competitors will respond, let us wait and see.

【Lead: May 2026, BYD delivered a sales report of over 380,000 units, among which overseas sales exceeded 160,000 for the first time; however, BYD's single-month sales historical peak remained at 514,800 units in December 2024, with 57,200 units exported that month. These two sets of data reflect that BYD, sitting in the top chair of the new energy sector, is undergoing structural changes. BYD that grabbed the export dividend, exports soared; meanwhile, the domestic car market is experiencing a change from incremental to stock even possibly to shrinking volume. Even BYD cannot escape the pain of involution, presenting the "double life" of the industry leader, half smooth, half rough.】

Author: Li Suwan

According to April imported new car registration data released by the Korean Association of Import Cars (KAIDA), Chinese brand registration volume surpassed Japanese brands in the South Korean market for the first time, ranking in the top three countries for imported car sales. Of note, BYD's sales of 2,023 units exceeded the combined sales of the three Japanese brands Lexus (1,079 units), Toyota (829 units), and Honda (66 units) (1,974 units). Korean media generally regard this ranking as an important signal of the shift in the structure of the imported car market in South Korea.

Directly raising the cloud sail to cross the vast sea, BYD's overseas market continued to maintain high growth in May this year. Passenger cars and pickups overseas sales reached 160,177 units, an 80.7% increase year-on-year, setting a new historical record. Seagull, Song PLUS, Yuan Series and other models continued to sell well, with SHARK pickup truck volume exceeding 4,000 units for two consecutive months. With the product matrix continuously enriching and the global layout continuing to deepen, BYD's globalization process is advancing rapidly.

Benefiting from overseas market pull, BYD's total sales increased slightly by 0.26% year-on-year in May this year, ending the consecutive 8 months of year-on-year decline, and continued to win the champion of Chinese automotive enterprises' new energy vehicle sales with 383,453 units. Thus far, BYD has remained in the first place of domestic new energy vehicle monthly sales for a consecutive 60 months.

Relying on the "systematic ecological export" strategy from technology, production, channels to brand, BYD is becoming more and more brave in the overseas market. However, BYD's life situation at this time is like two sides of a coin. It advances boldly in the overseas market, but encounters cruel new tests in the domestic market. The current monthly sales in China are almost halved compared to the peak period. Structural adjustments are a mixture of joy and worry, and BYD is once again standing at a critical crossroads.

Can BYD Weld the Highlight Moment?

In the new energy track, BYD is the undisputed "Di King" in China and even globally. So far, its cumulative new energy vehicle sales have exceeded 16.5 million units. In recent years, while a group of international traditional car giants failed in the transition to electrification, leading enterprises such as "Di King" drove China's automotive industry to accelerate overtaking on a bend.

BYD's boss Wang Chuanfu has a forward-looking strategic vision, allowing this car company to catch the dividends of new energy and export two wind vane points. Relying on Blade Battery, DM-i Super Hybrid, e Platform and other full-stack self-developed systems, BYD has built cost moats that many car companies cannot cross through vertical integration of the industry chain, quickly grabbing the pure electric and hybrid market, gradually mastering strong pricing power in the 100,000-200,000 yuan main force model market, and further diluting R&D and production costs with scale effects, constantly pushing the cost advantage to the extreme.

While holding the "Price Slaughter Knife" to expand in the domestic car market, BYD also accelerated its extension of its entire industry chain layout, full-stack self-research, and cost advantages to the overseas market, precisely adapting to the needs of global diversified markets with a full price product matrix. In Southeast Asia/South America/Middle East markets, Yuan PLUS (ATTO3), Seagull focus on entry-level commuting, cost-performance ratio crushes Japanese fuel small cars, BYD's market share in Brazil's EV market exceeds 70%; in European and other markets, Seal, Song PLUS, Sea Lion 07EV constitute a core competitive matrix against Volkswagen ID series, Tesla Model 3/Model YCore Competitive Matrix. BYD's high-end models are gradually breaking the overseas market's stereotype that "Chinese cars rely on low prices", such as Denza focusing on European mid-to-high-end niche markets. Also, BYD commercial vehicle coordination, electric buses, forklifts go out simultaneously, such as Singapore electric bus market share exceeds 60%, passenger vehicles + commercial vehicles double pull local reputation.

Not only did products go out, BYD also accelerated localization of production globally, breaking tariff and delivery problems. Its four complete vehicle factories in Thailand, Brazil, Hungary, and Uzbekistan have started production, with Malaysia and Cambodia under construction. In addition, BYD's own RoRo fleet guarantees stable export capacity, solving industry sea transport bottlenecks, and signed top local automotive groups in each country as agents, gradually building thousands of brand direct + authorized stores in Europe, Southeast Asia, Middle East, and Latin America. With a set of combinations hitting, BYD's export has obviously accelerated.

After exports increased by about 1.4 times year-on-year in 2025 and broke the one million unit threshold for the first time, BYD's sales overseas continued to rise this year, largely buffering the pressure of BYD's sales decline in the domestic car market. However, for BYD to weld the highlight moment or even sprint to higher goals, it is inevitable to withstand the current cruel tests of domestic price wars backlash, narrowing technology advantages, and brand upward obstacles, breaking the dilemma of "defenders".

Can we find the key to value upward?

This year's domestic car market, how can it be described with a single word "hard". According to CPCA weekly report, national passenger car market retail in May was 1.545 million units, down 20% year-on-year, cumulative retail in the first 5 months of this year was 7.15 million units, down 19% year-on-year.

Due to weak consumption and car market shrinkage, car companies were forced to cut prices to grab market share, dozens of models collectively cut prices, exchanging price for volume diluted profits. At the same time, car companies also encountered unfavorable factors such as price increases in upstream lithium carbonate, non-ferrous metals and other raw materials. Price wars, high costs and weak demand are like three big mountains, further squeezing the profit space of the automotive industry. January to April 2026, automotive industry profit margin 3.4%, total profit 111.9 billion yuan, down 17% year-on-year, profitability pressure is still relatively large. In such a big environment, as the Leader BYD cannot be immune. In the first quarter this year, the company's net profit attributable to shareholders of the listed company was 4.085 billion yuan, down 55.38% from 9.155 billion yuan in the same period last year.

In the most competitive Chinese car market globally, in white-hot competition, BYD faces competitors like Geely Galaxy with nearly "pixel-level" benchmarking, plus the fierce attacks of new forces such as Leapmotor and Xiaomi, the difficulty to break the situation is not small. For example, Geely Galaxy's Xingyuan grabbed the Seagull's sales champion in the under 100,000 yuan niche market in 2025, in the 100,000 to 200,000 yuan core area, BYD even encountered more fierce encirclement and suppression by Leapmotor and other brands. Previously, BYD relied on Blade Battery and Super Hybrid to laugh off the Jianghu, but now Geely has Thor EM-i Super Electric Hybrid, SAIC has DMH, plus CATL's Qilin Battery, Shenhang Battery, Xiaoyao Battery and other technologies and products empowering many car companies, new energy sector hundreds of flowers blooming, BYD's technology is no longer unique. In addition, BYD also faces the challenge of user demand iteration. With new energy penetration rate exceeding 50%, the market moves from "trying new things" to "picky" stage, consumer car buying logic is also changing. BYD has room for improvement in smart cockpit, chassis tuning and other details, and its ride-hailing image is also difficult to support higher brand premium.

How to break the situation? BYD launches a combo, besides accelerating the promotion of globalization process, the more important measure is to focus on internal improvements, accelerate the iteration and upgrade of various technologies. In terms of intelligence, as of May 28, the number of BYD vehicles with assisted driving has exceeded 3.15 million units, Heavenly Eyes generates more than 200 million kilometers of data daily. On May 28, BYD announced the launch of urban pilot safety backup service, becoming the first car company in the world to realize both urban pilot and intelligent parking "double backup" at the same time. Three days after the conference, the daily active user volume of urban pilot for models equipped with Heavenly Eyes A, B assisted driving system increased by 50%. Previously, after the intelligent parking safety backup was launched, the function usage rate has increased from 21% to more than 90%. Wang Chuanfu said: "Dare to back it up, is true safety."

In the field of power technology, after the launch of the second-generation Blade Battery and Flash Charge technology, BYD is tightly rolling to continuously convert technological innovation into product competitiveness. Third-generation Yuan PLUS, Fang Cheng Bao Bao 5 Flash Charge version, Bao 8 Flash Charge version, Denza N9 Flash Charge version and other models have successively launched. At the same time, Dynasty Network Great Tang will be launched in mid-June, Denza N8L Flash Charge version, Seal 08, Sea Lion 08 will also be launched successively, further expanding BYD's Flash Charge product matrix.

In addition, BYD increased the intensity of high-endization, Denza, Fang Cheng Bao and Yangwang gradually have results, May Fang Cheng Bao, Denza combined sales 46,489 units. Among them, Fang Cheng Bao sales 30,186 units, up 139.7% year-on-year, creating a new high this year; Denza sales 16,303 units, continuing to maintain growth trend; Yangwang sales 286 units, up 105.8% year-on-year. The three high-end brands join forces, finally breaking the bottleneck of their proportion in BYD's total sales of less than one tenth.

Although the cruel fact is if export volume is excluded, BYD's sales in the domestic market in May are still far from the peak period, but its total sales year-on-year bottoming out slightly rising is still a positive signal. BYD is empowering products through new technologies such as second-generation Blade Battery and Flash Charge. With the "Great Tang" known as the most cruel "Value Assassin" in the full-scale market, holding 100,000 pre-sale orders, coming soon, and other new models successively launched, BYD is launching a new round of offensive value upward. It has come to a critical crossroads again, needing to use patience, wisdom and courage different from the past to deal with this profound change from "Scale Priority" to "Value Supreme", even not limited to the car making field. Recently, BYD announced making humanoid robots, perhaps starting to speed up the exploration and transformation towards technology companies outside the automotive congestion space, wanting to catch the new trend of AI.

Review

Currently, the domestic car market is declining, car prices are falling, and car company profits are declining. In such a big environment, car companies led by BYD face severe challenges while opening up a new round of continuous upward exploration of China's new energy vehicle industry. Going overseas is one of the breakthrough paths, but more importantly, how to find the key to value upward through technical innovation in this most competitive market in China.

(This article is original to "Heyan Yueche", without authorization, shall not be reproduced)

May 21, BYD Third-Generation Yuan PLUS officially launched. The new car is available in four configuration models, with an official guide price range of 119,900 - 149,900 yuan. As the third-generation product of BYD's first global strategic passenger car, the Yuan PLUS undergoes a significant upgrade this time, not only standardizing the second-generation Blade Battery and Flash Charging technology across the entire series, but also featuring significant upgrades in body size, chassis, intelligent driving, and other aspects. Lu Tian, General Manager of the Sales Division of BYD Dynasty Network, stated that the Third-Generation Yuan PLUS will, with its fully upgraded product strength, further raise the value threshold for products in the same class.

The pricing strategy of the Third-Generation Yuan PLUS is essentially another realization of BYD's "scale dividend → technology diffusion" closed loop. Since the launch of Yuan PLUS in 2022, global cumulative sales have exceeded 1.1 million units, best-selling in over 100 countries and regions. Cumulative sales reached 300,000 units within 14 months of launch, and surpassed 1 million units within 39 months, becoming the third BYD model IP to cross the 1-million sales mark after the Qin Family and Song Family. Million-level production and sales scale means that fixed costs such as R&D per vehicle, molds, and production line depreciation have been significantly spread out, which is exactly where BYD's confidence lies in standardizing the second-generation Blade Battery and Flash Charging technology for the whole series at an entry price of 119,900 yuan.

At the level of three-electric technology and charging, the core upgrades of the Third-Generation Yuan PLUS focus on the second-generation Blade Battery and Flash Charging technology. BYD officially released the second-generation Blade Battery and Flash Charging technology in March 2026. At room temperature, charging from 10% charge to 70% takes only 5 minutes, and charging to 97% takes only 9 minutes. Under extreme cold conditions of minus 30 degrees Celsius, charging from 20% to 97% takes only about 3 minutes longer than room temperature. This performance effectively solves the two long-standing industry ills faced by lithium iron phosphate batteries: "slow charging and difficult cold-weather charging".

Regarding range, the new car provides two CLTC range versions of 540km and 630km. Combined with flash charging capability, it forms a relatively balanced solution between charging efficiency and driving range. In terms of charging ecosystem, BYD has built over 6,000 flash charging stations nationwide and simultaneously provides one year of free flash charging benefits to car buyers.

At the intelligent driving level, the Third-Generation Yuan PLUS can be equipped with Eye of Heaven B - Assisted Driving LiDAR Version (DiPilot 300), equipped with Eye of Heaven 5.0 system, newly enhanced reinforcement learning capability, supporting city and highway pilot assistance and one-key automatic parking function. Intelligent driving configurations appear as optional in the price segment below 150,000 yuan, providing differentiated choices for consumers who value intelligent experience.

Regarding power and chassis, the Third-Generation Yuan PLUS is equipped with a 240kW high-power motor, adopts a rear-engine rear-drive layout, equips front MacPherson and rear five-link independent suspension, and YunNian-C intelligent damping body control system. In terms of safety, the iTAC 2.0 intelligent torque control system can actively predict slip risks, the TBC high-speed tire burst steady driving system considers straight and cornering conditions, capable of maintaining vehicle trajectory in the instant of high-speed tire burst, cooperating with high-rigidity body structure and 7 airbags, building a relatively comprehensive active and passive safety protection system.

As BYD's first "strategic overseas" global passenger car, Yuan PLUS is sold overseas under names such as ATTO 3, and has already won pure electric sales championships in many countries and regions such as Singapore, Australia, Thailand, New Zealand, Sweden, Israel, etc. Yuan PLUS hot sales cover 116 countries and regions globally, winning the A-class pure electric SUV annual sales champion for three consecutive years. This global operation experience brings double support to the third-generation models: on the one hand, global million-level user data feeds back product definition, making the new car's understanding of target group needs more precise; on the other hand, the global standard quality control system also provides endorsement for product quality.

Written at the end: Looking at the current market, the competition in the 100,000-150,000 yuan pure electric SUV niche track is becoming increasingly intense, with models such as Geely Galaxy E5, Changan Deepal S05, and Aion AION Y competing side by side, market competition has shifted from basic parameter comparison to a contest of comprehensive driving experience. Industry insiders believe that the Third-Generation Yuan PLUS, by virtue of three-electric technology advantages, perfect charging network and million user reputation, will have a profound impact on the A-class pure electric SUV market pattern, pushing the industry towards the direction of long range, fast charging, and high intelligence.

As BYD's first global strategic passenger vehicle, Yuan PLUS has relied on global design, global standards, and global quality since its launch in 2022 to become an outstanding performer in its sub-segment: Cumulative sales exceeded 300,000 units in just 14 months, reaching a milestone of 1 million units in 39 months. It is BYD's third model IP to enter the "Million Club" family after Qin and Song.

In the domestic market, it has consecutively ranked first in A-class pure electric SUV sales for many years; the overseas market also performs brilliantly, covering more than 110 countries and regions worldwide. It topped pure electric sales charts in countries like Singapore, Australia, Thailand, Sweden, becoming a core support for BYD's global expansion.

Today, against the backdrop of growing consumer demands, the 3rd Generation Yuan PLUS is officially launched with an official guide price of 119,900-149,900 Yuan, positioned as a "Yuanli Smart Fun Flash Charging SUV". The new car is comprehensively refreshed with three aces, three cross-level breakthroughs, and three leading strengths, committed to precisely matching the needs of energetic youth, young families, and tech practical groups with its all-around product power, defining a new benchmark for A-class SUVs.

Specifically, relying on the reputation of millions of users for iterative upgrades, the 3rd Generation Yuan PLUS continues the model's genetic heritage but fits the travel preferences of contemporary young users better. The new car takes range and recharging as core breakthrough points, equipping the entire series with the second-generation Blade Battery, achieving optimization in structural strength, durability, and safety, offering 540km and 630km dual CLTC range versions, worry-free for daily commuting and long-distance travel. 

In terms of recharging, the new car comes standard with BYD Flash Charging technology, achieving "5 minutes to fully charge, 9 minutes to full charge", taking only 3 minutes more even in -30°C low-temperature environments; paired with zero-gravity flash charging gun and seamless payment, recharging is more efficient. According to introduction, there are currently over 6,000 flash charging stations nationwide, combined with 1 year of free flash charging benefits, significantly reducing vehicle use costs. 

In terms of intelligent driving, the new car offers an optional Sky-Eye B-Assisted Driving Laser Edition (DiPilot 300), equipped with the latest Sky-Eye 5.0 system, supporting city and highway pilot assistance, one-key automatic parking, capable of calmly handling congestion and complex road conditions, bringing an ultra-safe, ultra-humanized, ultra-efficient driving experience. 

In addition, the new car also achieves three breakthroughs. In terms of design and cockpit experience, the 3rd Generation Yuan PLUS exterior offers 6 single-color + 3 two-color options totaling 9 car colors, paired with agile lines, blade D-pillars, and floating roofs, maximizing recognizability; body dimensions reach 4665/1895/1675mm, wheelbase is 2770mm, bringing a more spacious seating space. The whole car also achieves 39 storage spaces, paired with a 180L electric front trunk (supporting knock-to-unlock), rear agile dual storage boxes, integrated cooling/heating car refrigerator, and automotive-grade tissue box, organizing small items orderly.

Worth mentioning, the new car also features a Co-Driver Inspiration Nook, allowing free placement of trendy figure toys and green plants to create an exclusive private small world, better meeting the needs of contemporary young consumers. The cockpit focuses on the "Joy for Self" experience: equipped with an all-around Queen Co-Driver, ventilation/heat/thigh rest + power nap mode fully available, the infotainment system features My Little Pony limited theme, built-in Cyber Practice, Hands-free Karaoke functions, and can connect with Goodbaby, XiaoTianCai, Breo and other ecosystem devices, balancing comfortable rest and diverse entertainment, warm and convenient.

In terms of power and chassis, the 3rd Generation Yuan PLUS is equipped with a 240kW high-power motor, rear-engine rear-drive layout paired with front MacPherson and rear five-link independent suspension, making steering more agile; combined with DiSus-C Intelligent Damping Body Control System, can effectively filter road bumps, driving and riding is more stable and comfortable.

And in the safety aspect consumers care more about, the new car is equipped with iTAC 2.0 Intelligent Torque Control System, upgraded from passive remedy to active pre-control, reducing the risk of rear-wheel drive slipping and swaying; TBC High-speed Tire Blowout Stabilization System upgraded, considering both straight lines and curves, able to stabilize the body even at extreme speeds; combined with high-rigidity body and 7 airbags, active protection and passive safety are online simultaneously. 

Not only that, to further fit young users, the 3rd Generation Yuan PLUS also specially invited new generation actress Wang Churan to serve as the spokesperson, while linking with the famous IP My Little Pony to carry out in-depth co-branding, launching rich trendy content, strengthening young trendy labels, committed to capturing Gen Z consumers. 

It can be seen that as a global ride accumulated over 1.1 million users' trust, the 3rd Generation Yuan PLUS, while continuing the model's championship heritage, with product power upgrade, trendy design, and thoughtful benefits, once again consolidates the A-class pure electric SUV benchmark status, helping young people unlock a free and comfortable pure electric travel life. 

Chinese car companies going global are becoming increasingly powerful; recently even Singapore, this "classic petrol paradise", has been captured by Chinese cars in the last two years.

In Q1 2026, the share of pure EVs in new car sales in Singapore surged to 57.6%. This is the first time in history that pure EVs sold more than the combined total of petrol cars and hybrids.

What does this mean? Now when people buy cars, EVs have become the default first choice.

This shift is directly reflected in the sales rankings; I organized a table to make it clearer:

From this list, you can most intuitively feel the impact of Chinese brands.

In the top 10, Chinese brands took four seats. Besides BYD at the top, Chery, GAC, and MG broke into the top 10 for the first time collectively, directly squeezing out several old rivals from Korean and Japanese series.

What's more terrifying is the overall momentum. In January 2023, the market share of Chinese brands in Singapore was a pitiful 3.3%; by February 2026, this figure surged to 39.5%.

A 10-fold leap over three years, this is no longer "grabbing a piece of cake", this is simply "making a whole new table of dishes".

And this is not the end. By April, the monthly market share of Chinese brands even surged to 48.5%, just a step away from half the market.

Behind this is the collective charge of more than ten brands such as Zeekr, XPeng, Dongfeng, and Leapmotor. It can be said that in Singapore, buying Chinese cars has become a very mainstream, even fashionable thing.

So, do you know which Chinese car models Singaporeans love to buy the most?

I did some research; the following models are currently the undisputed "stars":

BYD Atto 3: This is BYD's absolute mainstay. It can be said that it alone drove the entire EV trend in Singapore. It was the sales champion for 14 consecutive months in Singapore; just knowing that tells you how deeply rooted it is locally.

Chery Omoda E5: This is Chery's "secret weapon" for breaking records. From selling 90 units a month to 600 units in a quarter, it relies on this precisely positioned electric SUV.

GAC Aion Y Plus: GAC's sales are almost entirely supported by it. Its advantage is: competitive price, and it perfectly fits the standard for Singapore's Class A Certificate of Entitlement, immediately lowering the car purchasing threshold.

MG 4 Electric: This hatchback electric small car sold very well in Europe, and it is the same in Singapore.

It looks stylish, handles flexibly, and has a fair price, making it especially popular among young people.

Honestly, the explosion of Chinese brands in Singapore absolutely did not rely on the old impression of "dumping low prices".

First, they fully mastered the policy. The Singapore government offers up to 30,000 SGD in subsidies for EVs, but levies a surcharge of up to 35,000 SGD on high-emission vehicles.

With this inflow and outflow, it is clear who is more cost-effective. Chinese brands are also smart, focusing on models that meet the Class A Certificate of Entitlement standards, directly saving users a large sum of money.

Second, the product power has truly improved. In a mature market like the Lion City, consumers are very shrewd. Now Chinese EVs, range anxiety is basically solved, and charging networks are expanding rapidly. Most importantly, for the same money, the infotainment system, intelligent assisted driving, and that smooth large screen you get offer an experience far superior to Japanese or even German cars at the same price.

Finally, it is a shift from "single combat" to "group fight". Previously relying on just BYD, now Chery, GAC, Zeekr are all here, forming a brand matrix.

When everyone goes into the store and sees, everywhere are Chinese cars, this "momentum" rises. On the contrary, old brands like Mercedes-Benz and BMW, although also good cars, clearly lagged half a beat in reaction speed to electrification. Sales dropped nearly 40% year-on-year, this is the most direct price.

Looking forward, although the Singapore market is not huge, only over 50,000 vehicles a year, it is the benchmark for Southeast Asia.

Being able to stand firm in Singapore is like holding a "passport" to the global high-end market. For Chinese car brands, this is not just selling cars, but also proving brand value.

The upcoming battle is about competing in service, charging ecosystem, and user reputation. However, from what we see now, Chinese brands have already run far ahead; traditional car companies really need to step up their game.