Securing a High-End Position, Accelerating Overseas Expansion, Avatr Enters a New Development Stage with Strong Momentum

On the occasion of the brand's fifth anniversary, Avatr Technology is entering a new stage where development momentum is fully unleashed. Currently, its cumulative sales have exceeded 250,000 units, establishing a solid position in the high-end intelligent electric vehicle market. With the continuous improvement of the product matrix, the accelerated implementation of core technologies, and the in-depth promotion of overseas layout, Avatr not only achieved overall profitability but also demonstrated strong growth resilience and brand vitality. As the largest external shareholder of Huawei Invision, Avatr will continue to benefit from the synergy dividends of the intelligent ecosystem, driving the brand toward higher-order development.

In the five years since establishment, Avatr has successively launched multiple models such as Avatr 11, 12, 06/06T, 07, covering a price range of 200,000 to 700,000 RMB. In the second half of this year, Avatr will also launch Avatr 07L and a brand new large six-seater flagship SUV. The latter will be the industry's first to equip CATL condensation state batteries, further raising the product ceiling and expanding market coverage. According to the plan, by 2030, Avatr will complete the layout of 17 products, comprehensively covering SUVs, sedans, MPVs, and other sub-segments. Overseas expansion has also progressed rapidly. Since going global in 2024, Avatr has entered more than 40 countries and regions worldwide. Not only did it firmly hold the top spot in Thailand's high-end electric vehicle sales, but it also secured a 10% share of the high-end market in the UAE, and the global layout has taken initial shape. This year, Avatr will officially enter the European market, further accelerating the penetration of the global high-end market, planning to cover more than 110 countries and regions by 2030, with overseas sales accounting for 40%.

Behind the brand's rapid growth is the continuous intensification of Changan Automobile's strategic empowerment to Avatr. As the core carrier of Changan Automobile's high-end strategy, Avatr carries the mission of breaking through upwards and building a global high-end brand. In April this year, Changan Automobile announced that Avatr and Deepal Automobile would launch strategic synergy, following the principle of "Front-end independence, Mid-end and Back-end synergy, Brand independent operation", further enhancing Avatr's strategic weight, with group-wide resources possibly continuing to tilt towards it. As the "flagship and benchmark" of the brand group, while the three major systems of brand operation, channel operation, and user service remain unchanged for Avatr, the high-end positioning is becoming increasingly solid. After the synergy implementation, efficiency and system capabilities are further amplified, providing a solid backing for the brand's long-term development.

In addition, Avatr's unique advantages backed by the "Big Three" of Changan, Huawei, and CATL are still deepening, building a unique technical and resource barrier. Based on Changan's century-old manufacturing heritage, Avatr has independently researched two core technologies: Kunlun Intelligent Range Extender and Taihang Smart Control Chassis. The iterated Taihang Smart Control Chassis 2.0 achieves dual advancement in safety and handling with industry-leading distributed electric drive technology. At the same time, as a "technical shareholder" of Huawei and CATL, Avatr not only enjoys priority access to the latest technologies but also partners with them to define every new technology from the source. Avatr, as the largest external shareholder of Huawei Invision, has formed an interest community bonded by capital and continues to enjoy development dividends. CATL, as Avatr's second largest shareholder, has always prioritized mounting front-line battery technologies such as Shenxing, Xiaoyao, and Condensation State on Avatr models, ensuring product strength remains at the forefront of the industry.

Standing at a new milestone of the fifth anniversary, Avatr — this young "New Luxury" brand — is steadily walking the path of sustainable growth of "Original, Intelligent, New Luxury" with clearer product strategy, deeper technical cooperation, and more firm global layout. As a core strategic asset of Changan Automobile, Avatr is constantly consolidating its core competitiveness facing the future and releasing long-term value.