Recently, inside the production workshop of Fangxing Rubber Co., Ltd., Dongying City, machinery hummed as workers rushed to manufacture a batch of orders bound for Southeast Asia. Since the start of 2026, facing multiple unfavorable factors such as the international situation and fluctuation in shipping costs, Fangxing Rubber overcame challenges head-on, presenting a report card of steady counter-trend growth with export volume up 3% year-on-year in the first quarter.

Behind the continuously rushed overseas orders is Fangxing Rubber's successful practice of deep diving into differentiated strategies and leveraging precise deployment to unlock the global footprint.
Targeting the Right Path: Precise Deployment of Differentiated Products
In the complex and changing international market environment, relying on a single specialty is no longer sufficient to meet diversified needs. Fangxing Rubber actively transformed its thinking, deeply researched the road conditions and usage habits of customers in different regions, and formulated differentiated production plans.
"Currently, our products are sold globally. The markets in Indonesia and Southeast Asia mainly focus on inner tube tires, while countries like Africa and Iran focus on tubeless tires," said Liu Liqin, Sales General Manager of Fangxing Rubber, revealing the key to going global. This "tailored" precise deployment has enabled Fangxing Tires to gain extremely high recognition overseas. In the past few years, the annual growth rate of export orders has always remained at a high level of 20% to 30%. In 2025, Fangxing's total sales volume reached nearly 10 million units, with exports accounting for absolute dominance.

Solid Support: "Top Quality" Builds a Solid Foundation
Endless overseas orders cannot be separated from strong manufacturing platform support. Since its establishment in 2003, Fangxing Rubber has firmly executed the "Top Quality" brand strategy, creating top-quality standards with top-tier equipment, raw materials, and technological strength.
Currently, Fangxing possesses powerful capacity with an annual output of 3.2 million sets of all-steel heavy-duty radial tires, 12 million sets of semi-steel radial tires, and 150,000 sets of engineering tires. Its products are known for high load resistance, high wear resistance, and stable performance, perfectly matching the strict requirements of overseas heavy-duty and complex road conditions. As a National High-tech Enterprise and a Provincial Manufacturing Champion, Fangxing has already obtained 61 invention patents, injecting strong technological momentum into product iteration.

Riding the Wave: Government and Enterprise Cooperation for Steady Global Expansion
The steady development of Fangxing Rubber also benefits from the fertile soil of local industry nourishment. The local government cultivated foreign trade subjects through multiple measures, organizing participation in exhibitions, purchasing export credit insurance, and actively responding to EU "anti-dumping and anti-subsidy" cases, assisting enterprises in developing emerging markets. Relying on the complete industrial chain advantages and favorable business environment of the locality, Fangxing Rubber further consolidated its compliance and quality control advantages.
Facing the heavy challenges of 2026, Fangxing Rubber maintained stable production and sales. In the future, relying on more than 20 years of industry deep diving, a capacity scale of tens of millions of units, and a sales network covering over 100 countries and regions globally, Fangxing Rubber will continue to use differentiated products as a sharp blade, moving forward steadily in the fierce competition in the global tire market.