The May car sales rankings have been released one by one. The domestic sales landscape is basically set, with little highlights. The most crucial part is the surge in overseas exports. BYD exceeded 160,000 units, closely chasing Chery's 180,000 units. Chery is an old export powerhouse, and is now quickly to be overtaken by BYD.
Thrilling!
Regarding overseas exports, both strategies differ, but looking at this May data alone, Chery temporarily held the throne, but BYD chased very aggressively.
Chery: The Foundation of a 'Veteran'
Chery exported 181,900 units in May, leaving other opponents far behind.
Chery has deepened cultivation in places like Russia, Brazil, and the Middle East for nearly 20 years. Channels and reputation are very solid. It's like running a restaurant; Chery is an old brand with stable repeat customers, and now the taste (product power) has also upgraded, so sales exploded suddenly.
Feature: Fuel cars are the main force and the foundation for making money; new energy is also catching up now.
BYD: The Impact of a 'Rising Star'
BYD exported 160,600 units in May. Although fewer than Chery by over 20,000 units, the growth rate and momentum are stronger.
BYD is the global new energy sales champion, with high brand popularity. Especially in Southeast Asia (Thailand, Singapore) and South America (Brazil), BYD's electric vehicles delivered an overwhelming advantage, grabbing quite a bit of the market.
Feature: All new energy, conforming to future trends, with very strong follow-up power.
Let's look at the May domestic car brand export data. I made a table, it's more intuitive:
Geely this time is worth mentioning separately:
Geely's 85,100 units, although the absolute value hasn't caught up to Chery and BYD yet, the 184% year-on-year growth rate is the highest in the field.
And there is a detail especially worth noting: Geely's exported new energy vehicles in May accounted for 47.9%, almost half were electric cars.
This indicates Geely is not just relying on fuel cars to boost volume overseas; new energy exports have truly taken off. This contrasts with BYD relying mainly on new energy and Chery relying mainly on fuel cars, forming the three main routes for automotive exports currently.
Additionally, Zeekr under Geely delivered 34,377 units in May, with year-on-year growth of 82%. The path of high-end electric car exports went quite smoothly. Lynk & Co 08 EM-P has already launched and delivered in Kazakhstan. Geely's new energy layout overseas is becoming more comprehensive.
Simply summarize the current landscape:
Chery: Total volume No. 1, deep foundation, fuel cars are the baseline
BYD: Total volume No. 2, pure electric and hybrid both strong, momentum fierce
Geely: Growth rate No. 1, highest new energy export ratio, high potential
These three companies' current tactics each have characteristics: Chery plays the 'All-rounder card', BYD plays the 'New Energy card', Geely plays the 'High-end Growth card'. The May export rankings are clear, but who grows faster in the second half, is really hard to say.
And regarding the champion fight, the author believes this battle is not just two car companies fighting, it also represents two export models:
Chery is an 'All-rounder': Grasps both fuel and electric cars, deep foundation in traditional markets. For May, Chery was the undisputed No. 1.
BYD is a 'Specialist Genius': Specializes in new energy, breaking through like bamboo in emerging markets. Although the single month hasn't surpassed Chery yet, adding up January to May, Chery exported 753,000 units. BYD hasn't released cumulative data yet, but based on the single month of 160,000, the total volume gap is rapidly narrowing.
To give an example: This is like a football match. Chery is a traditional strong team, leading all through the first half (past few years), defense is stable; BYD is a rising star with a top striker (EV technology), currently attacking fiercely.
Currently, although Chery leads, the match is far from over. As long as BYD maintains this growth rate, who sits on the 'Number One' seat by the end of this year is really hard to say.
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