Auto Talk Industry | As the global automotive industry's electrification transition enters the deep-water zone, Chinese brands are continuously amplifying their voice on the world stage. Relying on the solid foundation of the domestic market, combined with high-speed expansion in overseas markets, Chery Group's new energy sector has delivered a report of scale and quality.

Latest sales data shows that Chery Group's new energy vehicles achieved a monthly sales volume exceeding 100,000 units for five consecutive months, securing the fifth position in the global new energy landscape, and becoming an important sample for China's automotive "overtaking by changing lanes".

In August, Chery Group's new energy vehicle sales reached 120,909 units, a year-on-year surge of 69.8%, with wholesale volume ranking in the top three of the industry for five consecutive months. From January to August 2026, Chery Group's new energy cumulative sales reached 725,214 units, a year-on-year increase of 46.2%, maintaining a strong upward growth curve on a high base.

According to statistics from CPCA's Cui Dongshu, from January to July 2026, Chery Group's new energy global market share reached 5.5%, ranking in the top five of global automotive groups in new energy vehicle sales.

It is worth noting that among the global new energy sales TOP 5 list, four slots are occupied by Chinese automotive companies, marking that China's new energy vehicles have upgraded from local rise to a global force, reshaping the global automotive industry competition landscape. From 100,300 units in April to 121,000 units in August, the monthly rising new energy sales volume verifies that Chery's electrification transition has shifted from phased explosion to normalized growth.

Behind the surge in total volume is a deep restructuring of the internal structure, with new energy becoming the core pillar of Chery's domestic market. In August, Chery Group's full-vehicle sales reached 280,128 units, a year-on-year increase of 15.4%. The new energy penetration rate in the domestic market soared to 61.9%, equivalent to two out of every three Chery cars sold domestically being new energy models.

High penetration means Chery's product structure has completed a fundamental switch. New energy is no longer a supplementary sector but the main force driving the brand's basic foundation. From traditional fuel vehicles to new energy carrying the national market banner, Chery has completed the iteration of internal tracks, laying product foundations for subsequent global output.

Export business is another major engine for Chery's growth. In August, Chery exports reached 196,984 units, a year-on-year increase of 52.1%, continuing to hold the number one spot for Chinese brand exports. New energy is becoming the core driver for going global; currently, one out of every seven new energy vehicles exported domestically comes from Chery.

In August, Chery's new energy exports approached 70,000 units, with a year-on-year increase as high as 124.2%, and the proportion of new energy in total monthly exports rose to 35.3%. New energy products are rewriting Chery's overseas sales composition, helping exports break away from the old pattern dominated by fuel vehicles.

Europe, as the mainstream automotive market with the strictest global regulations, has become the touchstone for testing Chery's global product power. From January to July 2026, Chery sold over 208,000 cars in 24 European countries, a year-on-year increase of 201%; among them, new energy vehicle sales were 102,000 units, a year-on-year surge of 332.5%, with the new energy proportion approaching 50%.

The high-speed growth in the European market proves that Chery's new energy products can adapt to mature markets with high safety and high emission standards, breaking the stereotype in overseas markets that Chinese new energy vehicles are "only suitable for emerging markets", and accumulating reputation and experience for further opening up developed markets.

Achieving flourishing growth both domestically and internationally stems from Chery's blockbuster product matrix covering different price ranges, different categories, and adapting to global diversified demands.

Domestically, new models continue to ignite the consumption market. On the launch day of the Fulid T7, orders exceeded 23,000, and the "Origin Global Car" concept received a warm market response; the FREELANDER Shenxingzhe 8, the first mass-production car of the Shenxingzhe series, opened pre-sales, with orders exceeding 10,000 in 48 hours, officially launching an attack on the high-end new energy track; the new QQ3 sales exceeded 10,000 for five consecutive months, stabilizing its star position in the A0-level pure electric market; the Luxeed V9 cumulative deliveries exceeded 20,000 units, refreshing the fastest delivery record for new energy MPVs at the 500,000 yuan level.

From small commuting cars to family SUVs, then to high-end MPVs, Chery has achieved comprehensive positioning in the segmented market, catering to both mass consumption and high-end upgrade demands.

On the overseas battlefield, multiple main models broke through strongly. The JAECOO 7, JAECOO 5, and OMODA 5 models entered the top ten best-selling car lists in the UK; the JAECOO 5 won the sales champion in the Australian segmented market, Indonesia, and Thailand pure electric markets; the iCAR V23 topped the segmented market榜首 in Thailand and South Africa.

The simultaneous success of multiple models in different continental markets shows that Chery is not simply selling domestic models overseas, but developing products based on global user demands, truly achieving one model adapting to multiple countries' road conditions, regulations, and consumption preferences.

While sales scale surged, Chery's new energy is moving away from the development model that relied solely on volume, stepping into the value growth stage of quality and quantity improvement. In the first half of 2026, Chery's new energy business revenue reached 59.284 billion yuan, a year-on-year increase of 63.8%, and the proportion of new energy business in the group's total revenue rose from 25.6% to 41.4%.

The significant increase in revenue proportion represents that new energy business is no longer just a tool for boosting sales but a core business unit that truly creates revenue value, with product premium capabilities continuously improving.

As of the end of August, Chery's global cumulative sales exceeded 20.44 million units, and overseas cumulative sales exceeded 7.18 million units. Decades of production and sales foundation, combined with the new momentum of new energy business, propelled Chery to a new development starting point.

From domestic penetration rate breaking through 60% to global ranking in the top five, from blooming everywhere in emerging markets to achieving more than triple growth in European developed markets, Chery's development trajectory is precisely a microcosm of China's automotive industry overtaking by changing lanes.

Under the wave of electrification, Chinese automotive companies bypassed the technical barriers of the traditional fuel vehicle era, relying on a complete industrial chain and rapid iterative product R&D capabilities, achieving a shift from following to running alongside, and leading in some areas. Chery solidifies its foundation with the domestic large cycle, leverages the global market with new energy products, and continuously writes the globalization story of China's automotive industry with one global model after another.

Market Commentary: 

Chery's new energy achieved dual drive through high domestic penetration and high-speed overseas expansion, with a 5.5% global share verifying its top tier status. The product matrix caters to both high and low-end markets, and the breakthrough in the European market proves product power withstands strict tests. However, overseas high-end brand building and profit level improvement remain the core themes for follow-up. Chery's growth path provides a highly valuable practical model for the globalization transformation of domestic brands.

Majalah Automotive Industri | Apabila peralihan industri automotif global ke elektrik masuk ke fasa kritis, jenama China terus memperbesarkan suara di pentas dunia. Berlandaskan asas pasaran dalaman yang kukuh, digabungkan dengan pengembangan pesat pasaran luar negara, Chery Group New Energy menghantar satu jawapan yang menggabungkan skala dan kualiti.

Data jualan terkini menunjukkan, Chery Group New Energy berjaya memecahkan 100,000 unit sebulan selama lima bulan berturut-turut, mengukuhkan tempat kelima dalam struktur global New Energy, menjadi sampel penting bagi 'lalu-lintas baharu' automotif China.

Ogos, jualan Chery Group New Energy mencapai 120,909 unit, naik 69.8% berbanding tahun lalu, kuantiti borong tetap tiga teratas industri selama lima bulan berturut-turut. Januari-Agustus 2026, kumulatif jualan Chery Group New Energy 725,214 unit, naik 46.2%, kekal kukuh di atas asas tinggi.

Data statistik Cui Dongshu, Persatuan Industri Kenderaan, menunjukkan Januari-Julai 2026, bahagian pasaran global Chery Group New Energy mencapai 5.5%, masuk lima teratas jualan global.

Perlu diperhatikan, dalam Top 5 jualan global, empat kerusi milik pengeluar automotif China, menandakan kenderaan elektrik China telah bertukar dari kebangkitan tempatan kepada kekuatan global, membentuk semula peta persaingan industri. Dari April 100,300 unit ke Ogos 121,000 unit, jualan naik setiap bulan, mengesahkan transformasi elektrik Chery bertukar dari letupan sementara kepada pertumbuhan berterusan.

Di sebalik kenaikan jumlah, adalah penyusunan semula struktur dalaman, New Energy sudah menjadi tonggak utama pasaran domestik Chery. Ogos jualan semua model Chery Group 280,128 unit, naik 15.4%. Penetrasi New Energy pasaran domestik mencapai 61.9%, bersamaan setiap tiga Chery dijual di dalam negara, dua adalah model New Energy.

Penetrasi tinggi bermakna struktur produk Chery telah beralih secara asas, New Energy bukan lagi pelengkap, tetapi pendorong utama asas jenama. Dari utama kereta bahan api tradisional, ke New Energy mengibarkan bendera pasaran domestik, Chery telah melengkapkan iterasi laluan dalaman, juga asas produk untuk eksport global.

Perniagaan eksport adalah enjin pertumbuhan lain. Ogos Chery eksport 196,984 unit, naik 52.1%, kekalkan tempat pertama eksport jenama China. New Energy menjadi pendorong utama eksport, setiap tujuh kenderaan elektrik dieksport, satu dari Chery.

Ogos eksport Chery New Energy hampir 70,000 unit, naik 124.2%, bahagian New Energy dalam total eksport bulan ini naik ke 35.3%. Produk New Energy sedang menulis semula struktur jualan luar negara Chery, biarkan eksport melepaskan struktur lama utama bahan api.

Eropah sebagai pasaran automotif utama peraturan paling ketat, menjadi batu uji daya produk global Chery. Januari-Julai 2026, Chery jual 208,000 unit di 24 negara Eropah, naik 201%; di mana jualan New Energy 102,000 unit, naik 332.5%, bahagian New Energy hampir 50%.

Pertumbuhan pantas pasaran Eropah, buktikan produk New Energy Chery sesuai dengan pasaran matang keselamatan tinggi, pecahkan stereotaip 'hanya sesuai pasaran baharu' bagi New Energy China, juga kumpul reputasi untuk pasaran maju.

Mampu capai kejayaan domestik dan luar negara, berpunca Chery bangunkan matriks produk 'hot' meliputi harga, jenis, sesuai keperluan global.

Pasaran domestik, model baru kekal panas. Fengyun T7 order hari pertama 23,000, konsep 'Global Asal' dapat balasan antusias; FREELANDER Shenxingzhe model pertama 8 pra-jualan, 48 jam order 10,000, ke arah New Energy tinggi; QQ3 Baharu 5 bulan jualan 10,000, kukuh A0 Elektrik; Zhijie V9 serahan 20,000, rekod pantas MPV 500,000.

Dari kereta kecil ke SUV keluarga, ke MPV tinggi, Chery capai semua segmen, mencakupi penggunaan awam dan keperluan tinggi.

Medan luar negara, beberapa model utama kuat. JAECOO 7, JAECOO 5, OMODA 5 tiga model masuk 10 teratas UK; JAECOO 5 juara Australia, Indonesia, Thailand; iCAUR V23 juara Thailand, Afrika Selatan.

Beberapa model berjaya di benua berbeza, maksud Chery bukan hanya jual model domestik, tapi berdasarkan keperluan global, sesuaikan jalan, undang-undang, pilihan.

Semasa jualan tinggi, Chery New Energy tinggalkan model kuantiti, ke nilai kualiti. 2026 Separuh Pertama, pendapatan 59,284 Juta Yuan, naik 63.8%, bahagian dalam total naik 25.6% ke 41.4%.

Kenaikan bahagian pendapatan, maksud New Energy bukan lagi alat jualan, tapi unit cipta nilai, kemampuan premium bertambah.

Hingga Akhir Ogos, global 20.44 Juta unit, luar negara 7.18 Juta unit. Beberapa dekad basis produksi, tambah tenaga New Energy, dorong Chery ke titik baharu.

Dari penetrasi domestik 60%, ke global Top 5, dari pasaran baharu ke Eropah tiga kali ganda, laluan Chery adalah ringkasan automotif China.

Di bawah gelombang elektrik, pengeluar China lalui halangan teknologi, guna rantai lengkap, kemampuan produk, dari ikut ke bersaing, ke pemimpin. Chery guna domestik, guna New Energy, gerak global, tulis cerita global.

Komen Pasaran: 

Chery New Energy guna domestik tinggi, luar negara pantas, capai dua hala, 5.5% global kukuh tempat teratas. Matriks produk mencakupi tinggi rendah, Eropah buktikan daya produk kuat. Tetapi jenama tinggi luar negara, laba masih isu utama. Laluan Chery, berikan contoh untuk jenama China.

Here is the new energy sales report from Chery Group for August. Sold 120,900 new energy vehicles in August, a year-on-year increase of 69.8%, with sales exceeding 100,000 units for five consecutive months. What does this signify? Domestic new energy wholesale volume ranked in the industry top three for five consecutive months. More noteworthy is the penetration rate—August domestic new energy penetration was 61.9%, meaning for every 3 cars sold, 2 are new energy. This is not the "wolf is coming" fable, but results achieved through fierce competition. From a global perspective, from January to July this year, Chery new energy sales accounted for 5.5% of the global share, ranking in the top five automotive groups worldwide. Chinese automotive groups occupy four of the TOP5 spots, and Chery is one of them. From quantitative to qualitative change, Chery's pace is accelerating.

According to statistical analysis by Cui Dongshu, head of the China Passenger Car Association, from January to July 2026, Chery Group's new energy sales world share reached 5.5%, ranking in the top five automotive groups globally. From 100,300 units in April to 121,000 units in August, Chery's rapid new energy growth propelled Chery's rise in the global new energy market position. On the global new energy sales share TOP5 list, Chinese automotive groups occupy four seats, showcasing a new brand image of Chinese cars in the global market. In August, Chery Group sold 280,128 vehicles, a year-on-year increase of 15.4%, including exports of 196,984 vehicles, a year-on-year increase of 52.1%, maintaining the No.1 position among Chinese car brands.

What is worth noting is the increase in new energy penetration rate behind Chery's scale growth: In August, Chery's domestic market new energy penetration rate again broke through 60%, reaching 61.9%. This means that for every 3 cars sold by Chery in the domestic market, 2 are new energy vehicles. New energy has become the absolute main force in Chery's domestic market.

New energy has also become a powerful engine for Chery's globalization. Currently, for every 7 new energy vehicles exported from China, 1 comes from Chery. In August, Chery Group's new energy exports were nearly 70,000 units, a year-on-year increase of 124.2%, accounting for 35.3% of total monthly exports.

The "new energy content" in the European market is higher. From January to July, Chery sold over 208,000 vehicles in 24 European countries, a year-on-year increase of 201%; of which new energy 102,000 vehicles, a year-on-year increase of 332.5%. From the European sales structure perspective, new energy accounts for about 50%. Chery new energy products are accelerating entry into global high-regulation markets, and product strength has been verified and recognized by the world's most stringent markets.

Chery has formed a "blockbuster matrix" covering different markets, price points, and categories in the global market, driving continuous breakthroughs in Chery new energy sales and solid improvement in industry status.

Domestically, the Fengyun T7 broke 23,000 orders on the first day of launch, verifying the market explosive power of the "Native Global Car" concept; FREELANDER's first mass-production model, Freelander 8, opened pre-sales, breaking 10,000 orders in 48 hours, launching an attack on the high-end new energy market; The all-new QQ 3 sold over 10,000 units for 5 consecutive months, solidifying its status as a star A0-class pure electric product; The Zhijie V9 cumulative deliveries have exceeded 20,000 units, breaking the fastest delivery record for 500,000-level new energy MPVs.

Overseas, the three models JAECOO 7, JAECOO 5, and OMODA 5, featuring new energy characteristics, entered the UK top 10 best-selling models list; JAECOO 5 became the sales champion in the Australian sub-market, Indonesian and Thai pure electric markets, while iCAUR V23 ranked first in the sub-market in Thailand, South Africa, etc.

Chery New Energy has not only "quantitative growth", but also "qualitative leaps". Chery New Energy is moving from scale expansion to a new stage of value growth. In the first half of 2026, Chery Auto's new energy business revenue reached 59.284 billion yuan, a year-on-year increase of 63.8%, with the proportion of total revenue rising from 25.6% to 41.4%.

Chery New Energy's growth is not only a breakthrough in scale. Revenue from new energy business in the first half was 59.284 billion yuan, a year-on-year increase of 63.8%, with the proportion of total revenue rising from 25.6% to 41.4%. Revenue growth outpaced sales growth, indicating an increase in the proportion of higher-priced models and an optimization of structure. At the product level, Fengyun T7 broke 23,000 orders on launch day, Freelander 8 broke 10,000 orders in 48 hours pre-sale, Zhijie V9 cumulative deliveries exceeded 20,000, setting the fastest record for 500,000-level new energy MPVs. Both domestic and international legs are moving forward. By the end of August, Chery's cumulative global sales exceeded 20.44 million vehicles, with overseas cumulative sales exceeding 7.18 million vehicles—this is a new starting point, and new energy is injecting new connotations into this starting point. The story of Chinese automobiles overtaking by changing lanes, Chery is continuously writing on the global map.

Satu laporan penjualan tenaga baharu daripada kumpulan Chery pada bulan Ogos. Pada bulan Ogos, 120,900 unit kenderaan tenaga baharu dijual, meningkat 69.8% tahun ke tahun, jualan melampaui 100,000 unit selama 5 bulan berturut-turut. Apa maksudnya? Jualan pukal tenaga baharu domestik menduduki tiga teratas industri selama 5 bulan berturut-turut. Yang lebih penting untuk dilihat adalah kadar penembusan - pada bulan Ogos, kadar penembusan tenaga baharu di pasaran domestik adalah 61.9%, setiap 3 buah kereta yang terjual, 2 daripadanya adalah tenaga baharu. Ini bukan sekadar "Budak Penjerit Serigala", ini prestasi sebenar yang diperjuangkan. Dalam pandangan global, dari Januari hingga Julai tahun ini, jualan tenaga baharu Chery merangkumi 5.5% bahagian pasaran global, menduduki lima teratas kumpulan pengeluar kereta dunia. Empat daripada lima teratas diduduki oleh pengeluar kereta China, dan Chery adalah salah satu daripadanya. Dari perubahan kuantiti kepada kualiti, irama Chery sedang meningkat.

Berdasarkan analisis dan statistik oleh ketua Bahagian Penghubung Pasaran Kereta China, Cui Dongshu, Dari Januari hingga Julai 2026, bahagian pasaran dunia jualan tenaga baharu kumpulan Chery mencapai 5.5%, menduduki lima teratas kumpulan pengeluar kereta dunia. Dari 100,300 unit pada bulan April ke 121,000 unit pada bulan Ogos, pertumbuhan pesat tenaga baharu Chery mendorong peningkatan status Chery dalam pasaran tenaga baharu global. Dalam senarai TOP5 bahagian pasaran jualan tenaga baharu global, pengeluar kereta China menduduki empat kerusi, memaparkan imej baharu jenama kereta China dalam pasaran global. Pada bulan Ogos, kumpulan Chery menjual 280,128 buah kereta, meningkat 15.4% tahun ke tahun, di antaranya 196,984 buah dieksport, meningkat 52.1%, mengekalkan posisi pertama jenama kereta China.

Yang perlu diberi perhatian adalah peningkatan kadar penembusan tenaga baharu di sebalik pertumbuhan saiz Chery: Pada bulan Ogos, kadar penembusan tenaga baharu pasaran domestik Chery sekali lagi melampaui 60%, mencapai 61.9%. Ini bermakna, Chery menjual 3 buah kereta di pasaran domestik, 2 daripadanya adalah tenaga baharu. Tenaga baharu telah menjadi pasukan utama mutlak dalam pasaran domestik Chery.

Tenaga baharu juga menjadi enjin kuat globalisasi Chery. Kini, setiap 7 buah kenderaan tenaga baharu yang dieksport dari China, 1 daripadanya berasal dari Chery. Pada bulan Ogos, eksport tenaga baharu kumpulan Chery hampir 70,000 unit, meningkat 124.2% tahun ke tahun, membentuk 35.3% daripada jumlah eksport bulan tersebut.

Kadar "kandungan baharu" di pasaran Eropah adalah lebih tinggi. Dari Januari hingga Julai, Chery menjual lebih 208,000 buah kereta di 24 negara Eropah, meningkat 201%; di antaranya 102,000 unit tenaga baharu, meningkat 332.5%. Berdasarkan struktur jualan Eropah, tenaga baharu mewakili kira-kira 50%, produk tenaga baharu Chery mempercepatkan masuk ke pasaran peraturan ketat global, kekuatan produk disahkan dan diterima oleh pasaran paling ketat di dunia.

Chery membentuk "matriks produk popular" yang merangkumi pasaran berbeza, harga berbeza, dan kategori berbeza dalam pasaran global, mendorong jualan tenaga baharu Chery terus menembusi dan kedudukan industri meningkat dengan mantap.

Di domestik, pesanan harian pelancaran Fengyun T7 memecahkan 23,000, mengesahkan daya ledak pasaran bagi konsep "Kenderaan Global Asli"; Pelancaran Kenderaan Produksi Pertama FREELANDER Shenxingzhe 8, tempahan pra-pelancaran dibuka, pesanan 48 jam memecahkan 10,000 unit, menyerang pasaran tenaga baharu premium; QQ 3 Baharu Baru berjaya menjual lebih 10,000 unit selama 5 bulan berturut-turut, kedudukan produk bintang A0 sepenuhnya elektrik kekal kukuh; Zhijie V9 penghantaran kumulatif telah melebihi 20,000 unit, memecahkan rekod penghantaran pantas untuk MPV tenaga baharu tahap 500,000.

Di luar negara, JAECOO 7, JAECOO 5, dan OMODA 5 tiga model kenderaan dengan ciri tenaga baharu memasuki senarai 10 model terlaris di United Kingdom; JAECOO 5 menjadi juara jualan di pasaran bahagian Australia, dan juara pasaran elektrik penuh di Indonesia dan Thailand, iCAUR V23 menduduki nombor satu di pasaran bahagian Thailand, Afrika Selatan dan lokasi lain.

Chery tenaga baharu bukan sahaja mempunyai "pertumbuhan kuantiti", tetapi juga "lompatan kualiti". Chery tenaga baharu sedang beralih dari pengembangan saiz ke peringkat pertumbuhan nilai baharu. Separuh pertama tahun 2026, pendapatan perniagaan kenderaan tenaga baharu Chery Automotive mencapai 592.84 bilion Yuan, meningkat 63.8%, bahagian daripada jumlah pendapatan meningkat daripada 25.6% kepada 41.4%.

Pertumbuhan tenaga baharu Chery bukan sahaja突破 skala. Pendapatan perniagaan tenaga baharu separuh pertama tahun 592.84 bilion Yuan, meningkat 63.8%, bahagian daripada jumlah pendapatan meningkat daripada 25.6% kepada 41.4%. Pertumbuhan pendapatan mengalahkan pertumbuhan jualan, menunjukkan bahagian model dengan harga lebih tinggi sedang meningkat, struktur sedang dioptimumkan. Di peringkat produk, pesanan pelancaran Fengyun T7 sehari memecahkan 23,000, pra-pelancaran Shenxingzhe 8 memecahkan 10,000 dalam 48 jam, penghantaran kumulatif Zhijie V9 memecahkan 20,000 unit, rekod pantas MPV tenaga baharu tahap 500,000. Kedua-dua kaki dalam dan luar negara sedang berjalan ke hadapan. Sehingga akhir Ogos, jumlah penjualan global Chery telah melebihi 20.44 juta unit, luar negara lebih 7.18 juta unit - ini adalah titik permulaan baharu, dan tenaga baharu sedang memasukkan makna baharu ke titik permulaan ini. Cerita kereta China memintas dalam laluan berbeza, Chery sedang terus menulis di peta global.

While Chinese cars were "overtaking by changing lanes", Chery New Energy's explosive growth has entered a new normal. With the August sales release, Chery Group New Energy saw its sales exceed 100,000 units for the 5th consecutive month: In August, the group sold 120,909 new energy vehicles, up 69.8% year-over-year, ranking top three in wholesale volume in the industry for 5 consecutive months; From January to August, the group cumulatively sold 725,214 new energy vehicles, up 46.2% year-over-year.

Chery New Energy sales account for 5.5% of the world share

According to statistical analysis by CPCA Head Cui Dongshu, from January to July 2026, Chery Group's new energy vehicle sales world share reached 5.5%, ranking among the top five global auto groups. From 100,300 units in April to 121,000 units in August, Chery New Energy's rapid growth promoted Chery's leap in global new energy market status. On the global new energy sales share TOP5 list, Chinese car companies occupy four seats, showcasing a new brand image of Chinese cars in the global market.

New energy penetration rate continues to rise, European new energy growth exceeds 3 times

In August, Chery Group sold 280,128 cars, up 15.4% year-over-year, including 196,984 units in exports, up 52.1% year-over-year, maintaining the first position for Chinese brand cars.

What deserves attention is the improvement in new energy penetration rate behind Chery's scale growth: In August, Chery's domestic market new energy penetration rate broke through 60% again, reaching 61.9%. This means that for every 3 cars sold in Chery's domestic market, 2 are new energy. New energy has become the absolute main force in Chery's domestic market.

New energy has also become a powerful engine for Chery's globalization. Currently, for every 7 new energy vehicles exported from China, 1 comes from Chery. In August, Chery Group's new energy exports were nearly 70,000 units, up 124.2% year-over-year, accounting for 35.3% of total exports for that month.

Global Best-Selling Model JAECOO 7

The "New Energy Content" in the European market is higher. From January to July, Chery sold over 208,000 cars in 24 European countries, up 201%; among them 102,000 new energy vehicles, up 332.5%. From the European sales structure, new energy accounts for about 50%, Chery new energy products are accelerating entry into global high-regulation markets, and product capability has been verified and recognized by the world's strictest markets.

Hit Product Matrix: From Fengyun T7 to JAECOO 7

Chery has formed a "Hit Product Matrix" covering different markets, price points, and categories in the global market, promoting Chery New Energy sales to continuously break through and solidifying its industry status.

Domestically, Fengyun T7 exceeded 23,000 orders on its first day of launch, validating the market explosiveness of the "Native Global Car" concept; FREELANDER's first mass-produced Freeland 8 started pre-sale, with 48-hour orders exceeding 10,000 units, attacking the high-end new energy market; Brand new QQ3 sold over 10,000 units for 5 consecutive months, solidifying its status as a star A0-class pure electric product; Luxeed V9 cumulative delivery exceeded 20,000 units, breaking the fastest delivery record for 500,000-level new energy MPVs.

"Native Global Car" Fengyun T7

Overseas, three models featuring new energy, JAECOO 7, JAECOO 5, OMODA 5, entered the UK Top 10 Best-Selling Models list; JAECOO 5 became the sales champion in Australia's sub-segment, as well as in Indonesia and Thailand's pure electric market, iCAUR V23 ranked first in sub-segments in Thailand, South Africa, and other places.

iCAUR V23

Rise in Both Quantity and Quality: New Energy Revenue Share Rises to 41.4%

Chery New Energy not only has "quantity growth", but also "quality leap". Chery New Energy is moving from scale expansion to a new stage of value growth. In the first half of 2026, Chery's new energy vehicle business revenue reached 59.284 billion yuan, up 63.8% year-over-year, increasing the proportion of total revenue from 25.6% to 41.4%.

As of the end of August, Chery's global cumulative sales exceeded 20.44 million units, with overseas cumulative sales exceeding 7.18 million units. This is a new starting point, and new energy is injecting a new meaning into this new starting point. The story of Chinese cars "overtaking by changing lanes", Chery is continuously writing on the global map.

Pada ketika industri automotif China melaksanakan strategi "mengubah lorong untuk mendahului", pertumbuhan Kenderaan Tenaga Baharu Chery yang meletup memasuki norma baharu. Dengan pengumuman jualan bulan Ogos, Kenderaan Tenaga Baharu Kumpulan Chery mencapai jualan melebihi 100,000 unit untuk bulan ke-5 berturut-turut: Kumpulan menjual 120,909 unit kenderaan tenaga baharu pada bulan Ogos, peningkatan tahun ke tahun 69.8%, kuantiti borong menduduki tiga teratas industri selama 5 bulan berturut-turut; Januari hingga Ogos, kumpul jualan kenderaan tenaga baharu Kumpulan sebanyak 725,214 unit, peningkatan tahun ke tahun 46.2%.

Jualan Kenderaan Tenaga Baharu Chery mewakili 5.5% bahagian pasaran dunia

Berdasarkan analisis statistik Cui Dongshu, ketua Persatuan Penggabungan Kenderaan, Januari hingga Julai 2026, bahagian pasaran dunia jualan Kenderaan Tenaga Baharu Kumpulan Chery mencapai 5.5%, menduduki 5 besar kumpulan pengeluar automotif dunia. Dari 100,300 unit bulan April ke 121,000 unit bulan Ogos, pertumbuhan cepat Kenderaan Tenaga Baharu Chery mendorong kenaikan kedudukan Chery dalam pasaran tenaga baharu global. Dalam senarai Top 5 bahagian pasaran jualan tenaga baharu global, pengeluar automotif China menduduki empat tempat, memaparkan imej jenama baharu automotif China dalam pasaran global.

Kadar penetrasi kenderaan tenaga baharu terus meningkat, pertumbuhan tenaga baharu Eropah melebihi 3 kali ganda

Bulan Ogos, Kumpulan Chery menjual 280,128 unit automotif, peningkatan tahun ke tahun 15.4%, eksport 196,984 unit, peningkatan 52.1%, mengekalkan kedudukan teratas jenama automotif China.

Yang menarik ialah peningkatan kadar penetrasi tenaga baharu di sebalik pertumbuhan skala Chery: Bulan Ogos, kadar penetrasi pasaran domestik Chery sekali lagi pecah 60%, mencapai 61.9%. Ini bermakna, setiap 3 unit automotif dijual di pasaran domestik Chery, 2 unit adalah tenaga baharu. Tenaga baharu sudah menjadi pelopor utama di pasaran domestik Chery.

Tenaga baharu juga menjadi enjin kuat globalisasi Chery. Sekarang, setiap 7 unit automotif tenaga baharu dieksport dari China, 1 datang dari Chery. Bulan Ogos, eksport tenaga baharu Kumpulan Chery hampir 70,000 unit, peningkatan tahun ke tahun 124.2%, merangkumi 35.3% daripada jumlah eksport bulan tersebut.

Model laris global JAECOO 7

Pasaran Eropah mempunyai "kandungan baharu" lebih tinggi. Januari hingga Julai, Chery menjual lebih 208,000 unit automotif di 24 negara Eropah, peningkatan 201%; tenaga baharu 102,000 unit, peningkatan 332.5%. Dari struktur jualan Eropah, tenaga baharu merangkumi kira-kira 50%, produk tenaga baharu Chery mempercepatkan masuk ke pasaran global beraturan tinggi, kualiti produk disahkan dan diakui oleh pasaran paling ketat dunia.

Matriks model laris: Dari Fengyun T7 ke JAECOO 7

Chery membentuk "matriks model laris" di pasaran global merangkumi pasaran berbeza, harga berbeza, kategori berbeza, mendorong jualan Kenderaan Tenaga Baharu Chery terus pecah, kedudukan industri ditingkatkan dengan kukuh.

Di pasaran domestik, Fengyun T7 pesanan melampaui 23,000 pada hari pertama pelancaran, mengesahkan daya letup pasaran konsep "Kenderaan Global Asli"; Freelander Shenxing 8, model pertama pengeluaran, dibuka pra-pesanan, pesanan 48 jam pecah 10,000 unit, menyerang pasaran tenaga baharu premium; QQ3 baharu jualan melebihi 10,000 unit selama 5 bulan berturut-turut, kedudukan produk bintang A0 elektrik tulen kukuh; Zhijie V9 penghantaran terkumpul melampaui 20,000 unit, memecahkan rekod penghantaran paling pantas MPV tenaga baharu nilai 500,000.

"Kenderaan Global Asli" Fengyun T7

Di luar negara, tiga model JAECOO 7, JAECOO 5, OMODA 5 yang mempunyai ciri tenaga baharu masuk senarai 10 model laris United Kingdom; JAECOO 5 menjadi juara jualan di pasaran bahagian Australia, Indonesia dan Thailand (elektrik tulen), iCAUR V23 menduduki tempat pertama pasaran bahagian Thailand, Afrika Selatan, dll.

iCAUR V23

Jumlah dan kualiti sama-sama meningkat: Bahagian pendapatan tenaga baharu naik ke 41.4%

Chery Tenaga Baharu tidak hanya "pertumbuhan kuantiti", malah ada "lompatan kualiti". Chery Tenaga Baharu sedang bergerak dari pengembangan skala ke peringkat baharu pertumbuhan nilai. Paruh pertama 2026, pendapatan perniagaan tenaga baharu Chery Automobile mencapai 59.284 bilion yuan, peningkatan tahun ke tahun 63.8%, bahagian daripada jumlah pendapatan meningkat dari 25.6% ke 41.4%.

Ssehingga akhir Ogos, jumlah jualan global Chery memecah 20.44 juta unit, jualan terkumpul luar negara melebihi 7.18 juta unit, ini permulaan baharu, dan tenaga baharu sedang memasukkan kandungan baharu untuk permulaan ini. Kisah "mengubah lorong untuk mendahului" automotif China, Chery sedang terus menulis di peta global.

Author: Wang Shanshan

Braking is not admitting defeat; it is changing lanes. "Cannot live in past success," does not deny the past, but sees the future clearly.

Cars are not FMCG and should not chase short-term quick gains. But the reality is, the competition in the entire industry has degenerated into a racing game. Capital pressure, traffic frenzy, constantly squeezing automakers' development cycles. When everyone is accelerating, someone choosing to decelerate becomes an outlier.

Recently, the Chery Fengyun T7 went on sale. Chery Automobile Executive Vice President Li Xueyong went on stage and his first sentence silenced the venue for a few seconds: "Global cars, they can't be rushed."

In the current automotive industry, this sentence is almost going against everyone. Vehicle development cycles have been compressed from 48 months to 26 months, and bugs that should have been solved in the lab were directly handed over to owners for road testing. Chery took a completely opposite path. The Fengyun T7 underwent 2 years of planning and 3 years of R&D, completing 1.45 million kilometers in durability special testing. The homologous model Lepas L6 was launched in Thailand and pre-sold in South Africa first, refining the overseas market before returning to the domestic market, taking a non-mainstream "reverse listing" path.

This new car that chose to "make it slowly" tore open the most core proposition for Chery: When the entire industry is desperately stepping on the gas, why did Chery hit the brakes?

Why Step on the Brakes After 20 Million Units?

A month ago, on July 25, Chery's global cumulative sales broke through 20 million units. For any automaker, this is a moment worthy of a grand celebration. But Chery's celebration exuded abnormality from start to finish.

Not immersed in the number frenzy, Yin Tongyue said a paragraph of words publicly: "After 20 million, we will no longer participate in involution, no longer only pursue sales, but pursue brand moving upmarket, pursue more technical breakthroughs, and pursue greater improvement in customer satisfaction."

From an outsider's perspective, Chery which has been sprinting all the way seems to have no need to adjust. From 960,000 units in 2021 to 2.8 million units last year, the growth curve is pretty enough. But Yin Tongyue almost stepped on the brakes and turned the steering wheel.

Subsequently, Chery Automobile Executive Vice President Zhang Guozhong spoke even more transparently: "Chery cannot live in past success experiences. Facing rapid industry changes, some need minor adjustments, some even need restructuring, only in this way can we adapt to the development of the next cycle."

He gave an example. A few years ago, the industry mainstream judgment on future energy structure was hybrid 4, pure electric 3, fuel 3, but now pure electric growth speed and market share have long far exceeded initial expectations. "Such consumption trend changes come very fast and fierce. In the past, we thought Falcon 500 intelligent driving was enough, but starting from the second quarter, consumers want higher-order versions like Falcon 700 or even 900 more."

Changes come too fast. If Chery still clings to 20 years of past success experiences—continuing to rely on fuel vehicle dividends, continuing to prioritize sales, continuing to use past product definition logic to cope with the market—it is very likely to fall behind in the next cycle.

What Did We Do Right in the Past 20 Years?

To understand why Chery needs to "brake", we must first understand how Chery "ran" to today.

Chery's rise was itself a resistance to industry prejudices. In the 1990s, two phrases were popular in the Chinese automotive circle: Without joint ventures there is no way to live; do not talk about independent R&D until you reach the million unit scale. Chery simply did not believe it.

In 1999, the first independently developed engine ignited successfully. In December of the same year, the first "Fengyun" went off the line. Without joint venture endorsement and without existing systems, Chery hard-chewed core components like engines, transmissions, and chassis from scratch, becoming the first Chinese brand automaker to master core "three major components" technology. This persistence in independent technology R&D allowed Chery to dodge many automakers' "strangled throat" crises.

This road was walked correctly. In 2007, Chery became the first domestic brand to accumulate sales exceeding one million units. The QQ achieved a sales legend of 1.4 million units, allowing ordinary families to drive private cars. The Tiggo series, relying on high cost-performance and low maintenance costs, quickly expanded scale, accumulated massive users and a complete supply chain, completing the most critical initial accumulation for the enterprise.

The smartest move Chery made was stepping out of the country early. In 2001, the first batch of Fengyun exported to Syria, ranking first in Chinese brand passenger car exports continuously for 23 years. When all domestic brands squeezed in the domestic market for fierce close-quarters combat, Chery quietly paved global channels. Overseas markets have always been Chery's cornerstone; when domestic price wars don't make money, overseas markets provide stable financial support and hedge risks.

In summary, Chery's past success logic is not complicated: Use independent R&D to stabilize the chassis, use cost-performance to expand sales, use overseas to stabilize the core base.

This play style worked time and time again over the past 20 years. But now, the halo is dimmed.

Why Not Live in the Past?

The most fundamental change in the industry is: shifting from incremental expansion to stock competition. The extensive growth model of diluting costs by scale and exchanging price for volume has reached its end; industry profit margins dropped to 1.5%, even showing selling more means losing more. Desperately chasing sales is no longer making big and strong, but inefficient internal friction.

Another change is sector switching. What Chery is best at is hardware R&D and power technology in the fuel vehicle era. But the current competition core is electrification, intelligence, and software experience. In the past, we compared whether cars were durable enough and if power was strong enough; now we compare whether intelligent driving is easy to use and if the car system is smooth enough. Chery's steadily iterating pace was steady in the fuel vehicle era, but in the new energy era, it is slow.

There is another reality shortcoming: brand constraints. Relying on cost-performance to start is Chery's advantage, but also its biggest burden. In the minds of most consumers, Chery is "affordable family car", not associated with words like high-end, value, and premium. 20 million accumulated users are mostly affordable users, difficult to form brand premium. Without brand height, one can only be trapped in the low-end price band to fight.

What is harder to change than products and markets is organizational inertia. A play style successful for twenty years, enterprises will definitely form mental rigidity. Fuel vehicle experience, old project processes, sales-only evaluation methods, will be unconsciously applied to new energy and new models. This is the terrible thing about path dependency—experience that once led you to the peak will become walls trapping you. Zhang Guozhong said "some need minor changes, some need restructuring", the changes are not only cars, but the entire enterprise's thinking and system.

After Saying Goodbye to Shadows, Where Will Chery Go?

Restructuring has begun. The most intuitive signal is that in the past few years Chery did not shy away from holding many launches, 189 events were held in 2025, but since this year, media visits to Wuhu decreased by more than half.

Another manifestation is in sales. In the first half of the year, Chery issued 150,000 fewer cars domestically, actively squeezing out "water", significantly reducing dealer inventory, domestic retail about 412,800 units, down 36.4% year-on-year. This is growing pains, and also a necessary cost to repair the terminal price system. And overseas, 200,000 units monthly sales are becoming normal, July overseas sales share has quietly reached 70%.

Changes have begun to happen. On September 1, August sales data showed Chery single-month sales 280,128 units, among which exports 196,984 units, domestic sales 83,144 units. Compared to July exports first breaking 200,000 units, domestic sales about 74,000 units data, August domestic sales month-on-month rose by nearly 10,000 units. After continuous contraction for several months, the domestic core base showed signs of recovery.

Between one down and one up, Chery is completing a switch in development logic. In Zhang Guozhong's words, "No internal stability, no external strength", Chery is no longer solely reliant on the domestic fuel vehicle market, but has constructed two new growth curves: "Overseas + New Energy".

Internally, the brand matrix enters an integration period. Chery recently adjusted the reporting lines of the Exeed business unit, strategic center turning comprehensively to overseas; the Zhiji brand turned from pursuing single product explosion to "long-distance thinking". Although multi-brand same source overlap problems are not fundamentally resolved, actions to streamline SKUs and clarify positioning have been initiated. In new energy, gross margin in the first half of the year rose significantly from 5.2% to 12.8%, saying goodbye to low price volume, entering scale profitability cycle.

The listing path of the Fengyun T7 happens to illustrate this new logic. One car debuted first at Milan Design Week, then launched in South Africa and Thailand, accepted overseas consumer and market testing, refined and then returned to domestic—"Global cars, can't be rushed". Not competing with the industry on new speed, using product strength verified by the global market to speak.

Auto Times says:

The catch-up racing among Chinese brands continues to add intensity. BYD overseas sales in July reached 179,800 units, Geely raised export target to 920,000 units and impact million scale, Great Wall set 600,000 units target. Chery's first-mover advantage is being diluted, window of opportunity is narrowing.

Wanting to cross the cycle, Chery's path is already clear: Globalization shifting from "sell more" to "earn steady"; open both-way technical feedback channels between domestic and overseas; domestic market no longer blindly rush wholesale volume, focusing on product value competition. The core task of the domestic market is to become a test bed for intelligent new technologies, complete verification before feeding back global models.

For Chery, crossing 20 million units is not the destination, but a watershed. The braking Yin Tongyue stepped on is not admitting defeat, but changing lanes. Zhang Guozhong said "Cannot live in past success", not denying the past, but seeing the future clearly.

When noise subsides, this enterprise that walked out of Wuhu small huts, still uses near-stubborn simplicity ways, to walk a farther road.

If we draw a curve of the past 20-plus years of Chinese automotive overseas expansion, the earliest comparison was "whether there is one", later it was "how many", and by today, the real question separating the competition has become: Is a Chinese car first built domestically and then sold globally, or is it defined from the very first day of project initiation according to global users, global regulations, and global environments?

These are two completely different concepts. The former is exports, testing channel, cost, and product competitiveness; the latter is true globalization, testing whether a car manufacturer can build a cross-market operating system in R&D, design, testing, manufacturing, services, and even local operations.

At the newly opened 2026 Chengdu Auto Show, Chery once again took the theme "Chinese Cars, Global Champions", with Chery, Exeed, Zongheng, Jetour, and iCAR five major brands and 38 models collectively appearing. Compared to the massive product lineup, what is more noteworthy is that this time Chery repeatedly emphasized one keyword—"Global Car".

From Fengyun T7 and Fengyun A9 to the all-new QQ3 and Arrizo 7, the role these products bear is no longer just that of "export vehicles", but they are trying to answer a new question: After Chinese cars enter the deep waters of globalization, what kind of car deserves the three words "Global Car"? This question is important because Chinese car overseas expansion has reached a stage where standards must be redefined.

In the past few years, the scale of Chinese car exports grew rapidly, "how many countries to sell to" and "how many vehicles exported" were once the most intuitive indicators of globalization. But sales can prove market breakthroughs but not necessarily equal global capability.

A true global car, first of all, cannot just be "domestic version + overseas adaptation". The differences between different markets are far more complex than left-hand/right-hand drive conversion and language switching. European consumers are used to high-speed driving, the Middle East faces long-term high temperatures, Southeast Asia is humid and rainy, and the Nordic region has extreme cold, darkness, and icy environments; consumers in different countries have obvious differences in steering feel, physical buttons, interior materials, lighting methods, and even parking habits. That is to say, the real difficulty of a global car is not "selling the same car to more places", but how to use a product system to respond to the real needs of different markets simultaneously.

Fengyun T7 is a relatively typical example. According to the definition given by Chery, it does not modify for overseas markets after development is completed domestically, but unfolds according to global needs from the product project initiation phase. The project researched global regulations two years in advance, designed benchmarking the 2026 version E-NCAP standards, and conducted surveys around 15 typical countries and more than 5,000 global users, incorporating real needs from different regions into product definitions in advance.

Some details particularly explain the problem. For example, Thai users prefer a heavier steering feel, so the vehicle increases steering force accordingly; Indonesian road conditions have many bumps, so the steering wheel return feel is optimized; Southeast Asia, South Africa, and Australia/New Zealand regions have intense sunlight, so low-reflection materials are used in the steering wheel and center control area; Turkish and Israeli users are more used to physical operations, so physical buttons are retained for high-frequency functions; European users more often park nose-first, so the vehicle automatically displays the front camera when approaching obstacles.

Looking at these functions individually, it is hard to call them "showing off technology", and they might not even appear in a core parameter table. But it is precisely these seemingly insignificant differences that constitute the true threshold of a global car. Because the essence of globalization is not to require global users to adapt to a Chinese car, but for the product to actively understand users in different markets.

This logic also permeates the vehicle verification phase. Fengyun T7 accumulated test mileage exceeding 6 million kilometers, covering 100-plus types of environments and road conditions such as the EU, Australia/New Zealand, Middle East, South Africa, Mexico, Brazil, and others. From Southeast Asian rainy seasons and Middle Eastern high temperatures to Siberian low temperatures, Brazilian gravel roads, and Mexican cobblestone roads, the meaning of testing has gone beyond simply proving whether a vehicle "is durable", but rather trying to move the real environments a vehicle might face in the future into the R&D cycle as much as possible.

This actually also indicates that Chinese automotive globalization is crossing a new threshold. In the past, Chinese brands overseas expansion relied on "product power + cost-effectiveness"; what will increasingly determine how far a brand can go in the future is global regulations, global quality, global verification, and global user understanding capabilities. In other words, sales prove whether you have entered a market, while system capability determines whether you can stay in that market long-term.

What Fengyun A9 represents is another dimension of globalization. For a long time, Chinese cars have faced a problem in design: how to establish their own cultural expression while avoiding falling into excessive symbolization; how to conform to global aesthetics without becoming followers of mature luxury brand design languages.

The "Oriental Originality, Global Aesthetics" emphasized by Fengyun A9 is exactly trying to answer this question. Taking Oriental aesthetics as a starting point, but not simply stacking so-called traditional elements, it attempts to translate the Oriental understanding of lines, proportions, and artistic conception into a more modern and universal automotive design language. Winning the 2026 German Red Dot Product Design Award, of course, is only an external certification, but the significance behind it lies in: Chinese brands beginning to attempt moving from "adapting to global aesthetics" to establishing their own global aesthetic expression.

This step is not easy. Technical parameters can be caught up, configurations can be downgraded, but design recognition and brand awareness require longer accumulation. A truly global brand must eventually not only have product output but also possess its own aesthetic and cultural expression.

Beyond this, the all-new QQ3 provides another observation sample. QQ was once one of the most representative products in the Chinese small car market. Today, the all-new QQ3 re-emphasizes personality, fashion, and user expression, and is gradually entering markets in Southeast Asia, South Asia, South Africa, etc., cumulatively winning global 1.6 million users, bearing a role beyond just a commuting tool.

Europe has MINI and Fiat 500, Japan has its own K-Car culture, and Chinese small cars were more often given the label of "economical and practical" in the past. Today, the QQ series is outputting personalized, youthful lifestyles to the global market again, which is in a certain sense also a microcosm of Chinese automotive culture beginning to go global. Because a truly mature automotive industry ultimately outputs not only vehicles but also the lifestyle and cultural identity formed around automobiles.

Arrizo 7 has taken the matter of "Global Car" to a more mainstream price range. This new car positioned for the 100,000 yuan tier market, developed according to global standards from the very beginning of project initiation, and simultaneously provides fuel and hybrid powertrains. The important signal it releases is: global standards should not belong only to high-end models, nor should it only be the value-added nature of export products. Only when global safety, global verification, global aesthetics, and global quality gradually enter the mainstream market accessible to ordinary consumers, can "Global Car" truly have the opportunity to change from a brand label to a common product capability.

And the fact that Chery can take "Global Car" as today's core proposition is also inseparable from more than 20 years of overseas accumulation.

As of the end of July 2026, Chery Group's cumulative global users have broken through 20.16 million, of which overseas users exceed 6.99 million; in July this year, the group's single-month exports exceeded 200,000 vehicles, January to July cumulative exports broke 1.14 million vehicles, products entered more than 130 countries and regions globally.

But what is more noteworthy than export scale is the change in Chery's globalization method. Currently, Chery's overseas employees exceed 20,000 people, of which local employees account for 85%. From Spain to South Africa, Chery is promoting local production, local employment, and local supply chain construction. This means that the relationship it has with overseas markets is gradually moving from the past simple "produced in China, sold overseas" to deep integration of R&D, manufacturing, talent, supply chain, and market operations.

This is also the real problem that Chinese automotive globalization's next stage must face. Export volume is still important, but it is increasingly like a result. What truly determines a company's global competitiveness is whether it can convert global user needs into product definitions, transform regulations of different countries into R&D standards, turn complex environments into verification systems, and then incorporate local manufacturing, local talent, and local operations into the same global system.

In this sense, "Global Car" has never been a model label, but the ultimate projection of a car manufacturer's global capabilities. In the past more than 20 years, Chinese automobiles have completed the transition from "going out" to "selling out"; but today, the real competition has become how to move from "selling globally" to "built for the globe".

Chery has ranked first in Chinese brand passenger car exports for 23 consecutive years, giving it enough long-term global market experience. But what is more noteworthy than "exports first" is that it is trying to take the more than 20 years of globalization accumulation and re-settle it into a standard that can enter product definitions, R&D, and manufacturing systems.

So looking at "Chery is a Chinese car, but more importantly a global car" today, what it really wants to express might not be so simple as "Chinese cars have gone global". More importantly, Chinese cars are beginning to answer a question that long-term defined by multinational car companies in their own way: What kind of car can truly belong to the globe.

Penulis: Wang Shanshan

Memalam, bukan menyerah kalah, tetapi menukar laluan. "Tidak boleh hidup dalam kejayaan lepas", bukan menafikan masa lalu, tetapi melihat masa depan dengan jelas.

Kereta bukan barang kegunaan pantas, sepatutnya tidak mengejar strategi keuntungan pantas. Tetapi dalam realiti, persaingan seluruh industri telah menjadi permainan perlumbaan. Tekanan modal, karnival trafik, terus memampatkan kitaran pembangunan syarikat kereta. Apabila semua orang mempercepatkan, seseorang memilih untuk melambatkan, maka menjadi pengecualian.

Baru-baru ini, Chery Fengyun T7 dilancarkan. Li Xueyong, Timbalan Presiden Eksekutif Chery Automobile naik pentas, perkataan pertama telah menenangkan dewan selama beberapa saat: "Kereta global, tidak boleh terlalu cepat."

Dalam industri automotif semasa, ucapan ini seolah-olah bertentangan dengan semua orang. Kitaran pembangunan kenderaan penuh dikompres dari 48 bulan kepada 26 bulan. Bug yang sepatutnya diselesaikan di makmal, terus diserahkan kepada pemilik untuk ujian jalan. Manakala Chery mengambil laluan yang bertentangan sepenuhnya. Fengyun T7 melalui perancangan 2 tahun, pembangunan 3 tahun, menyelesaikan 1.45 juta km ujian ketahanan khas. Model asal Lepas L6 dilancarkan dahulu di Thailand, pra-penjualan dibuka di Afrika Selatan, diasah di pasaran luar negara sebelum berbalik ke dalam negara, mengambil laluan 'penerbitan songsang' yang tidak mainstream.

Kereta baharu yang memilih 'buat perlahan' ini, telah mendedahkan soalan teras semasa Chery: Apabila seluruh industri sedang berusaha keras menginjak gas, mengapa Chery menginjak brek?

Apakah sebab memalam selepas 20 juta unit?

Sebulan lalu, pada 25 Julai, jumlah kumulatif penjualan global Chery telah melebihi 20 juta unit. Diletakkan pada sebarang syarikat kereta, ini adalah saat yang patut diraikan dengan besar. Tetapi perayaan Chery sepanjang prosesnya menunjukkan ketidaknormalan.

Tidak tenggelam dalam karnival nombor, Yin Tongyue menyebut sebahagian besar di depan orang ramai: "Selepas 20 juta, kita tidak lagi terlibat dalam persaingan dalaman yang tidak produktif, tidak lagi hanya mengejar jumlah jualan, tetapi mengejar peningkatan imej jenama, mengejar lebih banyak terobosan teknologi, mengejar peningkatan kepuasan pelanggan yang lebih besar."

Dari luar, Chery yang lari sepanjang jalan kelihatan tidak perlu disesuaikan. Dari 960,000 unit pada 2021 kepada 2.8 juta unit tahun lalu, keluk pertumbuhan cukup cantik. Tetapi Yin Tongyue seolah-olah menginjak brek dan memusingkan stereng.

Seterusnya, Zhang Guozhong, Timbalan Presiden Eksekutif Chery Automobile menjelaskan dengan lebih telus: "Chery tidak boleh hidup dalam kejayaan lepas. Men面对 perubahan pantas industri, ada yang perlu diubah kecil, ada yang perlu direka bentuk semula, hanya dengan cara ini dapat menyesuaikan diri dengan pembangunan kitaran seterusnya."

Dia memberikan satu contoh. Beberapa tahun dahulu, keputusan utama industri terhadap格局 tenaga masa depan adalah Hibrid 4, Elektrik Tulen 3, Bahan Api 3. Tetapi sekarang kadar pertumbuhan dan bahagian pasaran Elektrik Tulen telah jauh melebihi jangkaan awal. "Perubahan trend pengguna ini datang sangat cepat dan kuat. Dahulu kita rasa pemanduan pintar Falcon 500 sudah mencukupi, tetapi mulai suku kedua, pengguna lebih mahukan versi bertaraf tinggi seperti Falcon 700 malah 900."

Perubahan datang terlalu pantas. Jika Chery masih memegang kejayaan 20 tahun lepas – terus bergantung pada bonus kereta bahan api, terus menjadikan jumlah jualan sebagai keutamaan utama, terus menggunakan logik definisi produk lama untuk menghadapi pasaran – kemungkinan besar ketinggalan dalam kitaran berikutnya.

Apa yang betul dibuat selama 20 tahun lalu?

Untuk memahami mengapa Chery perlu 'memalam', kita perlu fahami dahulu bagaimana Chery 'lari' sehingga hari ini.

Kebangkitan Chery itu sendiri adalah pembangkang terhadap prejudis industri. Pada 90-an abad ke-20, ada dua frasa popular dalam kalangan industri automotif China: Tanpa kerjasama合资 tidak ada jalan hidup, jika tidak mencapai saiz 1 juta unit jangan membincangkan penyelidikan dan pembangunan sendiri. Chery sebaliknya tidak percaya.

Pada 1999, enjin penyelidikan dan pembangunan pertama berjaya dinyalakan. Pada Disember tahun yang sama, kereta 'Fengyun' pertama diturunkan dari talian pengeluaran. Tanpa sokongan kerjasama合资, tanpa sistem sedia ada, Chery keras hati mengunyah daripada enjin, transmisi, chasis sehingga komponen teras ini, menjadi syarikat kereta jenama pertama China yang menguasai teknologi teras 'tiga komponen utama'. Kekuatan penyelidikan teknologi sendiri ini, membolehkan Chery mengelakkan krisis 'ditahan di leher' yang dialami banyak syarikat kereta lain.

Laluan ini betul. Pada 2007, Chery menjadi jenama自主 pertama mencapai jualan kumulatif 1 juta unit. QQ berjaya mencapai legenda jualan 1.4 juta unit, membolehkan keluarga biasa memandu kereta persendirian. Siri Ruitu dengan nisbah harga-ke-kebaikan, kos penyelenggaraan rendah, dengan pantas mengembangkan saiz, mengumpul pengguna yang banyak dan rangkaian bekalan lengkap, menyelesaikan pengumpulan asal paling penting bagi syarikat.

Langkah paling bijak Chery adalah keluar dari sempadan negara sejak awal. Pada 2001, batch pertama Fengyun dieksport ke Syria, sejak itu连续 23 tahun menduduki tempat pertama untuk eksport kenderaan penumpang jenama China. Apabila semua jenama自主 berdesak-desakan di pasaran dalam negara dalam perkeluaran daging, Chery dengan diam-diaz menyusun saluran global. Pasaran luar negara sentiasa menjadi 'batu pengimbang' Chery, ketika harga di dalam negara tidak mampu menjana keuntungan, pasaran luar negara menyuntik dana stabil, menyeimbangkan risiko.

Dibuat ringkasan, logik kejayaan Chery dahulu tidak rumit: bergantung pada penyelidikan sendiri untuk menstabilkan chasis, bergantung pada nisbah harga-ke-kebaikan untuk membuatkan jualan besar, bergantung pada luar negara untuk menstabilkan asas.

Pukulan ini diletakkan selama 20 tahun lalu, terbukti tidak gagal. Tetapi diletakkan sekarang, cahaya sudah pudar.

Mengapa tidak boleh hidup dalam masa lalu?

Perubahan paling asas industri adalah: dari pengembangan tambahan beralih kepada persaingan jumlah tetap. Bergantung pada saiz untuk mencairkan kos, model pertumbuhan kasar menukar harga kepada jumlah sudah sampai hujungnya, nisbah keuntungan industri jatuh ke 1.5%, malah ada yang munculnya semakin banyak jualan semakin banyak kerugian. Berusaha keras mengejar jualan, bukan lagi membesarkan dan memperkuat, tetapi penggunaan tidak efisien dalam persaingan dalaman.

Perubahan lain ialah menukar laluan. Chery paling mahir adalah penyelidikan dan pembangunan hardware serta teknologi kuasa pada zaman kereta bahan api. Tetapi teras persaingan sekarang adalah elektrifikasi, kecerdasan dan pengalaman perisian. Dahulu dibandingkan sama ada kereta tahan dibangkitkan, kuasa mencukupi atau tidak; sekarang dibandingkan sama ada pemanduan pintar mudah digunakan, sistem kereta cukup lancar atau tidak. Kitaran Chery yang bertahap dahulu, diletakkan pada zaman kereta bahan api adalah stabil, diletakkan pada zaman energi baharu, adalah perlahan.

Ada kekurangan nyata: perangkap jenama. Bergantung pada nisbah harga-ke-kebaikan untuk bermula, adalah kelebihan Chery, juga beban terbesar. Dalam fikiran kebanyakan pengguna, Chery adalah 'kereta kegunaan harga berpatutan', tidak berkena dengan kata kunci tinggi, nilai, premium. 20 juta pengguna kumulatif kebanyakannya adalah pengguna harga berpatutan, sukar membentuk premium jenama. Tanpa ketinggian jenama, hanya boleh kekal terkurung dalam jalur harga rendah untuk berdepan.

Lebih sukar mengubah daripada produk dan pasaran adalah kekeliruan organisasi. Satu pukulan berjaya selama 20 tahun, dalaman syarikat pasti membentuk pemikiran terikat. Pengalaman membuat kereta bahan api, alur projek lama, cara penilaian semata-mata kepada jualan, akan tidak sedar digunakan kepada energi baharu, model baharu. Inilah bahaya kebergantungan laluan – pengalaman yang memuncakkan puncak dahulu, akan menjadi tembok yang mengurung anda. Perkataan Zhang Guozhong "ada yang perlu diubah kecil, ada yang perlu direka bentuk semula", yang diubah bukan hanya kereta, tetapi seluruh pemikiran dan sistem syarikat.

Selepas berpisah dari bayang-bayang, ke mana Chery pergi?

Penyelenggaraan semula telah bermula. Isyarat paling jelas ialah, pada beberapa tahun lalu Chery tidak malu sendiri memaparkan pelancarannya banyak, pada 2025 telah diadakan 189 sesi aktiviti, tetapi sejak tahun ini, bilangan kunjungan media ke Wuhu telah berkurang lebih daripada separuh.

Satu lagi dilihat dalam jualan. Pada separuh tahun pertama Chery menghantar 150,000 unit kereta lebih sedikit di dalam negara, aktif memampaskan'air', mengurangkan stok pengedar dengan ketara, runcit dalam negara kira-kira 412,800 unit, turun tahun ke tahun 36.4%. Ini adalah kesakitan, juga kos yang perlu untuk memulihkan sistem harga terminal. Di luar negara, jualan bulanan 200,000 menjadi kebiasaan, pada Julai nisbah penjualan luar negara telah perlahan-lahan menjadi 70%.

Perubahan telah mula berlaku. Data jualan Ogos yang diumumkan pada 1 September menunjukkan, jualan tunggal Chery 280,128 unit,其中出口 196,984 unit, jualan dalam negara 83,144 unit. Berbanding data Julai penjualan luar negara pertama kali melebihi 200,000, jualan dalam negara kira-kira 74,000 unit, Ogos jualan dalam negara naik semula hampir 10,000 unit secara berperingkat. Selepas beberapa bulan menyusut, asas dalam negara muncul tanda pemulihan.

Dalam satu turun satu naik, Chery sedang menyelesaikan perubahan logik pembangunan. Menurut kata Zhang Guozhong, "Tanpa dalaman tidak stabil, tanpa luaran tidak kuat", Chery tidak lagi bergantung tunggal pada pasaran bahan api dalam negara, tetapi telah membina 'luar negara + energi baharu' sebagai dua keluk pertumbuhan baharu.

Di dalam syarikat, matriks jenama memasuki fasa integrasi. Chery baru-baru ini mengubah hubungan laporan Bahagian Exeed, fokus strategi sepenuhnya beralih ke luar negara; jenama Zhijie dari mengejar letupan produk tunggal beralih kepada 'pemikiran lari jauh'. Walaupun masalah pertindihan asal banyak jenama belum diselesaikan secara asas, tetapi tindakan mengurangkan SKU, menjelaskan kedudukan telah dimulakan. Dalam aspek energi baharu, margin kasar separuh tahun pertama dari 5.2% naik dengan ketara kepada 12.8%, meninggalkan jualan harga rendah, memasuki kitaran keuntungan berskala.

Laluan pelancaran Fengyun T7, tepat sekali menjelaskan logik baharu ini. Sebuah kereta dahulu dilahirkan di Minggu Reka Bentuk Milan, seterusnya dilancarkan di Afrika Selatan, Thailand, menerima ujian pengguna dan pasaran luar negara, diasah selesai sebelum kembali ke dalam negara – "Kereta global, tidak boleh terlalu cepat". Tidak bersaing dengan industri dalam hal kelajuan pelancaran baharu, menggunakan kekuatan produk yang telah disahkan oleh pasaran global untuk bercakap.

RenQi:

Lomba mengejar antara jenama dalam negara China masih terus ditambah. Pada Julai, jualan luar negara BYD telah mencapai 179,800 unit, Geely menaikkan sasaran eksport ke 920,000 unit dan menjangkakan saiz 1 juta, Great Wall menetapkan sasaran 600,000 unit. Kelebihan permulaan Chery sedang dicairkan, tempoh waktu semakin mengecil.

Untuk melalui kitaran, laluan Chery sudah jelas: Globalisasi dari 'jual banyak' beralih kepada 'dapat untung stabil'; membuka saluran balasan teknologi dalam dan luar negara; pasaran dalam negara tidak lagi mengejar jumlah pukal secara buta, fokus kepada persaingan nilai produk. Tugas teras pasaran dalam negara, adalah menjadi ladang percubaan untuk teknologi pintar baharu, selesai penyahkod sebelum menyokong model global.

Bagi Chery, melampaui 20 juta unit, bukan hujungnya, tetapi garis pemisah. Brek yang Yin Tongyue injak, bukan menyerah kalah, tetapi menukar laluan. Perkataan Zhang Guozhong "tidak boleh hidup dalam kejayaan lepas", bukan menafikan masa lalu, tetapi melihat masa depan dengan jelas.

Apabila hingar surut, syarikat yang keluar dari rumah kecil di Wuhu ini, masih menggunakan cara hampir lurus dan tulus, mengambil laluan yang lebih jauh.

Jika kita melukis garis lengkung bagi penerbangan luar China kereta China pada lebih 20 tahun kebelakangan ini, mula-mula berbanding 'ada atau tidak', kemudian berbanding 'berapa banyak', tetapi hari ini, masalah yang benar-benar membuka jurang telah berubah menjadi: adakah sebuah kereta China, selepas dibina di dalam negara, kemudian dijual ke seluruh dunia, atau sejak hari pertama projek, ia telah ditakrifkan mengikut pengguna global, perundangan global dan persekitaran global?

Ini adalah dua konsep yang sangat berbeza. Yang pertama adalah eksport, menguji saluran, kos dan daya saing produk; yang kedua adalah globalisasi yang sebenar, menguji sama ada sebuah syarikat automotif dapat membina satu sistem operasi merentas pasaran dalam penyelidikan dan pembangunan, reka bentuk, ujian, pembuatan, perkhidmatan malah operasi tempatan.

Pada Pameran Kereta Chengdu 2026 yang baru sahaja dibuka, Chery sekali lagi dengan tema 'Kereta China, Juara Global', lima jenama Chery, Exeed, Jaecoo, Jetour, iCAR, serta 38 model kereta hadir bersama. Berbanding senarai produk yang besar, lebih penting ialah, kali ini Chery mengulang-ulang satu kata kunci yang ditekankan — 'Kereta Global'.

Daripada Fengyun T7, Fengyun A9, hingga QQ3 baharu, Arrizo 7, produk yang diamanahkan ini bukan sekadar peranan 'model eksport', tetapi cuba menjawab soalan baharu: selepas memasuki kawasan perairan dalam globalisasi kereta China, jenis kereta apa yang layak dengan tiga perkataan 'Kereta Global'? Kepentingan soalan ini ialah, eksport kereta China telah tiba di peringkat yang perlu mentakrifkan semula piawaian.

Dalam beberapa tahun kebelakangan ini, skala eksport kereta China berkembang pesat, 'jual ke berapa negara', 'eksport berapa unit', pernah menjadi indikator paling intuitif untuk mengukur globalisasi. Tetapi jualan boleh membuktikan突破 pasaran, belum tentu bersamaan dengan keupayaan global.

Kereta global yang sebenar, pertama sekali tidak boleh hanyalah 'versi dalam negara + adaptasi luar negara'. Perbezaan antara pasaran yang berbeza, jauh lebih kompleks daripada penukaran stereng kiri-kanan, pertukaran bahasa. Pengguna Eropah biasa memandu laju, Timur Tengah menghadapi suhu tinggi jangka panjang, Asia Tenggara lembap dan hujan, Nordic mempunyai persekitaran sejuk melampau, malam gelap dan salji; pengguna negara berbeza mempunyai perbezaan ketara pada rasa stereng, butang fizikal, bahan dalaman kereta, cara pencahayaan malah kebiasaan parkir. Maksudnya, bahagian sukar sebenar kereta global, bukanlah 'jual satu kereta yang sama ke lebih banyak tempat', tetapi bagaimana menggunakan satu sistem produk, serentak menjawab keperluan sebenar pasaran yang berbeza.

Fengyun T7 adalah contoh yang agak tipikal. Mengikut definisi yang diberikan oleh Chery, ia bukan selepas membangunkan di dalam negara, kemudian mengubah suai untuk pasaran luar, tetapi sejak peringkat inisiasi produk, telah dijalankan mengikut keperluan global. Projek pra-kajian perundangan global dua tahun awal, direka bentuk selari dengan piawaian E-NCAP versi 2026, serentak mengumpul penyelidikan 15 negara tipikal, lebih 5000 pengguna global, menulis keperluan sebenar kawasan berbeza ke dalam takrifan produk awal.

Sesetengah butiran khusus dapat menerangkan masalah dengan lebih baik. Misalnya pengguna Thailand lebih menggemari rasa stereng yang lebih berat, kenderaan secara sasaran menambah daya stereng; jalan raya Indonesia banyak berlubang, oleh itu mengoptimumkan kualiti balas balik stereng; Asia Tenggara, Afrika Selatan dan kawasan Australia New Zealand cahaya matahari kuat, stereng dan kawasan papan pemuka menggunakan bahan refleksi rendah; Turki, pengguna Israel lebih biasa operasi fizikal, fungsi frekuensi tinggi dibiarkan butang fizikal; pengguna Eropah lebih kerap memasukkan kereta dari hadapan, oleh itu kenderaan akan mengeluarkan kamera hadapan secara automatik apabila mendekati halangan.

Melihat fungsi ini secara bersendirian, sukar untuk digelar 'memamerkan kemahiran', malah mungkin tidak muncul dalam jadual parameter teras. Tetapi tepat pada perbezaan yang kelihatan tidak penting ini, membentuk ambang sebenar kereta global. Kerana hakikat globalisasi, bukan memerlukan pengguna global menyesuaikan dengan sebuah kereta China, tetapi membiarkan produk secara aktif memahami pengguna pasaran yang berbeza.

Logik ini sama sekali melalui dalam fasa pengesahan kenderaan. Fengyun T7 kumulatif jarak ujian lebih 6 juta kilometer, merangkumi Eropah, Australia New Zealand, Timur Tengah, Afrika Selatan, Mexico, Brazil lebih 100 jenis persekitaran dan keadaan jalan. Dari musim hujan Asia Tenggara, suhu tinggi Timur Tengah, hingga suhu rendah Siberia, jalan berpasir Brazil, jalan batu Mexico, makna ujian bukan sekadar membuktikan kenderaan 'tahan tidak', tetapi sebisa mungkin membawa persekitaran sebenar yang mungkin dihadapi kenderaan pada masa hadapan, ke dalam kitaran penyelidikan dan pembangunan awal.

Ini sebenarnya juga menunjukkan, globalisasi kereta China sedang melintasi ambang baharu. Pada masa lalu, jenama China luar negara bergantung pada 'kekuatan produk + kos efektif'; masa depan yang benar-benar menentukan sejauh mana sebuah jenama boleh berjalan, semakin menjadi perundangan global, kualiti global, pengesahan global dan keupayaan pemahaman pengguna global. Dengan kata lain, jualan membuktikan sama ada anda memasuki satu pasaran, keupayaan sistem menentukan sama ada anda boleh kekal lama dalam pasaran tersebut.

Fengyun A9 mewakili, merupakan dimensi globalisasi yang lain. Selama ini, reka bentuk kereta China sentiasa menghadapi satu masalah: bagaimana sama ada membina ekspresi kebudayaannya sendiri, elak terjebak dalam simbolisasi berlebihan; sama ada sesuai dengan estetika global, bukan menjadi pengikut bahasa reka bentuk jenama mewah matang.

Fengyun A9 yang ditegaskan 'Asli Timur, Estetika Global', sebenarnya cuba menjawab soalan ini. Ia menggunakan estetika Timur sebagai titik mula, tetapi bukan sekadar menimbun elemen tradisi sebegitu, tetapi cuba menerjemahkan pemahaman Timur terhadap garisan, nisbah dan makna, kepada satu bahasa reka bentuk automotif yang lebih moden, lebih umum. Mendapat Anugerah Reka Bentuk Red Dot Jerman 2026, tentu sahaja hanyalah satu pengesahan luar, tetapi makna di sebaliknya ialah: jenama China mula cuba dari 'menyesuaikan estetika global', menuju ke membina ekspresi estetika global sendiri.

Langkah ini tidak mudah. Parameter teknikal boleh mengejar, konfigurasi boleh diturunkan, tetapi persetujuan reka bentuk dan pengiktirafan jenama memerlukan pengumpulan masa yang lebih lama. Satu jenama global yang benar-benar, akhirnya tidak boleh hanya mempunyai pengeluaran produk, juga mesti mempunyai estetika dan ekspresi kebudayaannya sendiri.

Selain itu, QQ3 baharu menyediakan satu lagi sampel pemerhatian. QQ pernah menjadi salah satu produk paling mewakili dalam pasaran kereta kecil China, hari ini, QQ3 baharu mengulang-ulang semula peribadi, moden dan ekspresi pengguna, dan secara beransur memasuki pasaran Asia Tenggara, Asia Selatan, Afrika Selatan, kumulatif memungut pengguna global 1.6 juta, ia mengamanahkan bukan sekadar peranan alat pengangkutan.

Eropah ada MINI, Fiat 500, Jepun ada budaya K-Car sendiri, dan kereta kecil China lebih banyak diberi label 'ekonomi dan praktikal' dahulu. Siri QQ hari ini kembali ke pasaran global untuk输出 gaya hidup peribadi dan belia, pada peringkat tertentu juga merupakan bayangan cermin bagi budaya kereta China mula keluar. Kerana industri automotif yang matang sebenar, akhirnya bukan sahaja output kenderaan, tetapi juga gaya hidup yang terbentuk mengelilingi kereta dan pengiktirafan budaya.

Arrizo 7 telah membawa perkara 'Kereta Global' ke selang harga yang lebih mainstream. Model baru yang diposisioningkan di pasaran kelas 100,000 Yuan ini, sejak hari inisiasi direka bentuk mengikut piawaian global, serentak menyediakan kuasa petrol dan hibrid. Sinyal penting yang dilepaskannya ialah: piawaian global tidak boleh hanya milik model kelas tinggi, juga bukan sekadar nilai tambahan produk eksport. Hanya apabila keselamatan global, pengesahan global, estetika global dan kualiti global secara beransur memasuki pasaran mainstream yang boleh dijangkau pengguna biasa, 'Kereta Global' mempunyai peluang benar untuk menjadi satu keupayaan produk umum daripada label jenama.

Dan Chery boleh menjadikan 'Kereta Global' sebagai topik utama hari ini, juga tidak dapat dipisahkan daripada pengumpulan luar negara selama lebih 20 tahun.

Pada akhir Julai 2026, pengguna kumulatif global kumpulan Chery telah melampaui 20.16 juta, di mana pengguna luar negara lebih 6.99 juta; Julai tahun ini, eksport tunggal kumpulan dalam satu bulan lebih 200,000 unit, 1-7 bulan kumulatif eksport melampaui 1.14 juta unit, produk memasuki lebih 130 negara dan wilayah.

Tetapi lebih bernilai diperhatikan daripada skala eksport, ialah perubahan cara globalisasi Chery. Kini, pekerja luar negara Chery melebihi 20,000 orang, di mana pekerja tempatan mencapai 85%. Dari Sepanyol ke Afrika Selatan, Chery sedang menggerakkan pembuatan tempatan, pekerjaan tempatan dan pembinaan rantai bekalan tempatan. Ini bermaksud hubungan ia dengan pasaran luar negara, secara beransur bergerak dari 'penghasilan China, jualan luar' yang hanya dalam dulu, menuju ke penyelidikan pembangunan, pembuatan, talenta, rantai bekalan dan operasi pasaran penembusan mendalam.

Ini juga merupakan masalah yang perlu dihadapi oleh fasa seterusnya globalisasi kereta China. Nombor eksport masih penting, tetapi ia semakin menjadi satu hasil. Yang benar-benar menentukan daya saing global sebuah perusahaan, adalah sama ada ia boleh menukarkan keperluan pengguna global kepada takrifan produk, menukarkan perundangan negara berbeza kepada piawaian penyelidikan pembangunan, menukarkan persekitaran kompleks kepada sistem pengesahan, dan memasukkan pembuatan tempatan, talenta tempatan dan operasi tempatan ke dalam satu sistem global.

Dari maksud ini, 'Kereta Global' langsung bukanlah label model, tetapi pembayangan akhir keupayaan global sebuah syarikat automotif. Lebih 20 tahun kebelakangan ini, kereta China telah lengkap dari 'keluar ke luar' ke 'menjual keluar'; tetapi hari ini, persaingan sebenar telah menjadi bagaimana dari 'menjual ke seluruh dunia' menuju ke 'dibina untuk seluruh dunia'.

Chery terus selama 23 tahun mengekalkan eksport pertama kereta penumpang jenama China, memberikan ia pengalaman pasaran global yang cukup lama. Tetapi lebih bernilai diperhatikan daripada 'eksport pertama', ialah, ia cuba menenun kembali pengumpulan globalisasi lebih 20 tahun kebelakangan ini, menjadi satu piawaian yang boleh memasuki sistem takrifan produk, penyelidikan pembangunan dan pembuatan.

Oleh itu hari ini lihat semula 'Chery adalah kereta China, lagi lebih adalah kereta global', ia sebenarnya ingin ungkapkan mungkin bukan 'kereta China sudah menuju ke dunia' begitu mudah. Yang lebih penting, kereta China sedang bermula menjawab dengan caranya sendiri satu soalan yang lama ditakrifkan oleh syarikat automotif lintas negara: jenis kereta apa yang benar-benar milik seluruh dunia.

Chery was the first to break the traditional path of "domestic model modifications for export", establishing a new development model for "native global vehicles": From the very first day of product definition, it conducts forward development targeting global market user needs. Safety standards, durability verification, usage scenarios, etc., are based on the highest global requirements. No longer making "fast-moving consumer goods", but "durable goods, works of art".

This concept is being translated into solid market performance.

OMODA&JAECOO dual brands launched only three years ago, global cumulative sales broke 1 million vehicles; entered the UK market less than two years ago, cumulative sales immediately broke 100,000, with JAECOO 7, JAECOO 5, OMODA 5 three models entering the UK top 10 best-selling car list.

LEPAS L6 successfully launched in South Africa and Thailand, its domestic homologous model "native global vehicle" Fengyun T7 directly benchmarks 2026 version European 5-star safety standard, just launched in August, 24-hour orders broke 23,188 vehicles, verifying the "one platform, global blooming" R&D path.

Picture shows LEPAS L6

Energy Switch: For every 7 new energy vehicles exported from China, 1 is from Chery

While scale continues to climb, the export product structure of Chery is undergoing profound transformation, new energy vehicles have become the "powerful engine" driving growth.

January-August, Chery Group new energy exports exceeded 450,000 vehicles, year-on-year growth 136.8%, growth rate exceeding the overall market. According to China Passenger Car Association data, January-July, Chery New Energy cumulative export volume ranked second in the industry; since April, monthly new energy exports have continuously been firmly in the top two of the industry.

Picture shows global best-selling model JAECOO 7

A more convincing number: Currently, for every 5 cars exported from China, 1 is from Chery; for every 7 new energy vehicles exported, 1 is from Chery.

The explosion of new energy exports is not accidental. From LUXEED V9 refreshing the 500,000 level new energy MPV fastest delivery record, to Freelander 8 pre-sale 48-hour orders breaking 10,000, to Fengyun T7 exploding the pure electric SUV market with 24-hour 23,000 orders — Chery is using "hit new energy matrix" to cover all global niche tracks. New energy vehicles have become Chery's new business card for going global, also showing the new image of Chinese automotive technology brands in the global market.

Market Breakthrough: UK Overall Runner-up, Australia Top Three

Chery's export market layout has also achieved breakthrough from emerging markets to global high-regulation markets.

Europe as one of the most stringent automotive regulation markets globally, has become Chery's high-quality overseas export core position: January-July, Chery in Europe 24 countries cumulative sales exceeded 208,000 vehicles, year-on-year growth 201%; among them new energy sales reached 102,000 vehicles, year-on-year big increase 332.47%. In the UK, since March Chery has continuously firmly held the monthly car sales total list runner-up; in Australia, July single-month sales have already entered industry top three.

Picture shows Chery Group overseas vehicles about to board ship

High-regulation market breakthrough means Chery's product power is being verified in the world's pickiest markets, and also further promoted global weight improvement. According to China Passenger Car Association director Cui Dongshu's statistical analysis, January-July, Chery Group world sales share increased to 4.2%, ranked ninth globally. From "China Export Champion" to "Global Sales Share Top Ten", Chery has determined new coordinates in the global automotive industry pattern.

Beyond Business: Globalized "Chery Path"

Beyond business expansion, Chery simultaneously doing another thing: carving "long-termism" into every step of globalization.

August, Chery in partnership with World Conservation Union (IUCN) in Spain launched "Cherish Nature" second phase ocean ecological protection activity, focusing on Posidonia seagrass ecosystem restoration and protection — this is one of the UN-recognized global most important blue carbon ecosystems. Relying on recycled aluminum low-carbon material technology, multiple countries global biodiversity protection projects, social emergency rescue public welfare practices, etc., Chery also won 2026 Chinese Automotive Industry Sustainable Development Practice Cases "Green Development" "Smart Innovation Technology" "Harmony and Shared Benefit" three major honors.

Picture shows Chery Group working with IUCN to carry out Mediterranean Posidonia seagrass monitoring activities and seminars

At the same time "going out" "integrating in", embracing the world, contributing to the world — this is the true moat behind 7 million vehicles.

From 2001 to 2026, from 10 vehicles to 7.18 million vehicles, Chery 25 years of overseas journey is Chinese automotive speeding up globalization vivid microcosm. 7 million vehicles is milestone, even more so new starting point. Chinese automotive new overseas chapter, is writing in every global market.

Chery telah terlebih dahulu menghancurkan laluan tradisional "modifikasi model domestik untuk eksport", membina mod pembangunan baru "Kenderaan Global Asli": dari hari pertama definisi produk, telah dibuat pembangunan positif ke arah keperluan pengguna pasaran global, piawaian keselamatan, pengesahan ketahanan, skenario penggunaan, dsb., dengan keperluan global tertinggi sebagai asas ————— tidak membuat "barang pengguna pantas", membuat "barang tahan lama, karya seni".

Konsep ini sedang ditukarkan kepada prestasi pasaran yang nyata.

Telah tiga tahun sahaja sejak pelancaran dua jenama OMODA&JAECOO, jumlah jualan kumulatif global melebihi 1 juta unit; memasuki pasaran Britain kurang dua tahun, jumlah jualan telah memecahkan 100,000 unit, malah tiga model kereta JAECOO 7, JAECOO 5, OMODA 5 telah masuk ke dalam senarai sepuluh kereta laris teratas di Britain.

LEPAS L6 berjaya dilancarkan di Afrika Selatan dan Thailand, model sumber domestik yang sepadan "Kenderaan Global Asli" Fengyun T7 secara langsung menargetkan piawaian keselamatan lima bintang Eropah versi 2026, baru dilancarkan pada bulan Ogos, tempahan dalam 24 jam melebihi 23,188 unit, mengesahkan laluan penyelidikan dan pembangunan "satu platform, berkembang di seluruh dunia".

Gambar: LEPAS L6

Perpindahan Tenaga: Bagi Setiap 7 Unit Kenderaan Tenaga Baharu Yang Dieksport dari China, 1 Datang dari Chery

Sambil saiz terus meningkat, struktur produk eksport Chery sedang mengalami transformasi mendalam, kenderaan tenaga baharu telah menjadi "enjin kuat" yang mendorong pertumbuhan.

Januari - Ogos, eksport kenderaan tenaga baharu Kumpulan Chery melebihi 450,000 unit, kadar meningkat 136.8%, kadar pertumbuhan melebihi keseluruhan pasaran. Menurut data Persatuan Automotif China, Januari - Julai, jumlah eksport kenderaan tenaga baharu Chery berada di dua teratas industri; sejak April, eksport kenderaan tenaga baharu bulanan telah bertahan sebagai dua teratas industri.

Gambar: Model Laris Global JAECOO 7

Satu nombor yang lebih meyakinkan: pada masa ini, bagi setiap 5 unit kereta yang dieksport dari China, 1 daripadanya berasal dari Chery; bagi setiap 7 unit Kenderaan Tenaga Baharu yang dieksport, 1 daripadanya berasal dari Chery.

Ledaan eksport tenaga baharu bukanlah kebetulan. Dari Zhijie V9 yang memecahkan rekod penghantaran terpantas MPV tenaga baharu kelas 500,000, kepada Zhishen 8 yang memecahkan 10,000 tempahan pra-jualan dalam 48 jam, sehingga Fengyun T7 yang meledakkan pasaran SUV sepenuhnya elektrik dengan 23,000 tempahan dalam 24 jam — Chery kini menggunakan "matriks Kenderaan Tenaga Baharu yang laris" untuk merangkumi semua segmen khusus di seluruh dunia. Kenderaan tenaga baharu telah menjadi kad nama baharu Chery untuk keluar negeri, dan juga memaparkan imej baharu teknologi dan jenama automotif China di pasaran global.

Pecahan Pasaran: Naib Juara Senarai Keseluruhan Britain, Tiga Teratas Australia

Susun atur pasaran eksport Chery juga telah merealisasikan pecahan dari pasaran baharu ke pasaran global ber-regulasi tinggi.

Eropah sebagai salah satu pasaran ber-regulasi paling ketat di dunia automotif global, telah menjadi tapak teras eksport berkualiti tinggi Chery: Januari - Julai, jumlah jualan kumulatif Chery di 24 negara Eropah melebihi 208,000 unit, kadar meningkat 201%; di antaranya penjualan kenderaan tenaga baharu mencapai 102,000 unit, kadar meningkat 332.47%. Di Britain, sejak Mac Chery telah bertahan sebagai Naib Juara dalam senarai jualan bulanan kereta; di Australia, jualan bulan Julai telah masuk ke dalam tiga teratas industri.

Gambar: Kenderaan Eksport Kumpulan Chery Siap Menumpangi Kapal

Pecahan pasaran ber-regulasi tinggi bermakna daya saing produk Chery sedang disahkan di pasaran paling kritis di dunia, dan juga seterusnya mendorong peningkatan berat global. Menurut analisis statistik Cui Dongshu, Pimpin Persatuan, Januari - Julai, bahagian jualan dunia Kumpulan Chery meningkat kepada 4.2%, berada di kesembilan dunia. Dari "Juara Eksport China" ke "sepuluh teratas bahagian jualan global", Chery telah menentukan koordinat baharu dalam struktur industri automotif global.

Bukan Sahaja Perniagaan: Laluan "Chery" yang Global

Di luar pengembangan perniagaan, Chery serentak melakukan perkara lain: mengukir "Kaedah Jangka Panjang" dalam setiap langkah globalisasi.

Oktober, Chery bersatu dengan Alian Perlindungan Alam Sedunia (IUCN) di Sepanyol untuk memulakan Fasa Kedua Aktiviti Pemeliharaan Ekologi Lautan "Cintai Alam", menumpukan pada pembaikan dan pemeliharaan ekosistem rumput laut Posidonia — ini adalah salah satu ekosistem karbon biru paling penting di dunia yang diiktiraf PBB. Berkat teknologi bahan aluminium daur semula rendah karbon, projek pemeliharaan kepelbagaian biologi di banyak negara global, praktik amal kecemasan sosial, Chery juga telah memenangi kes amalan pembangunan mampan industri automotif China 2026 tiga anugerah "Pertumbuhan Hijau", "Teknologi Ciptaan Bijak", "Kerjasama Harmoni".

Gambar: Kumpulan Chery Bekerjasama dengan IUCN Menjalankan Aktiviti Pemantauan Rumput Laut Posidonia Laut Tengah dan Seminar

Dalam masa "keluar" juga "bersatu", memeluk dunia, menyumbang ke dunia — ini adalah parit perlindungan sebenar di sebalik 7 juta unit.

Dari tahun 2001 hingga 2026, dari 10 unit ke 7.18 juta unit, 25 tahun laluan eksport Chery adalah kiasan hidup pengesahan globalisasi automotif China. 7 juta unit adalah piawakat, tetapi juga permulaan baharu. Bab eksport baharu automotif China sedang ditulis di setiap pasaran global.

At the moment the 7,000,000th “Chery-built” vehicle boarded the ship at the port, a new chapter was added to the history of Chinese automobiles "going global".

In August 2026, Chery Group's single-month exports reached 196,984 units, a year-on-year increase of 52.1%, continuing to firmly rank first in Chinese automobile exports; cumulative exports from January to August totaled 1,343,334 units, a year-on-year increase of 68.1%. Calculating down, on average, one “Chery-built” vehicle heads overseas every 16 seconds. Thus, Chery Group's global cumulative sales surpassed 20.44 million units, among which overseas cumulative sales exceeded 7.18 million units, becoming the first Chinese auto manufacturer to cumulatively break through exports of 7 million units.

From 2025 to the present, Chery has successively claimed the three "firsts" records of cumulative Chinese auto manufacturer exports reaching 5 million, 6 million, and 7 million units, completing three million-level leaps in just 14 months. Behind ranking first in Chinese brand passenger car exports for 23 consecutive years, lies Chery's systemic breakthroughs in dimensions such as product development, business structure, market layout, and overseas expansion concepts, exploring a globalization path for Chinese enterprises from "going out" to "integrating in".

Product Evolution: From "Revised Models for Export" to "Native Global Cars"

What Chery first broke was the traditional path of "domestic models revised for export", establishing a new development model of "Native Global Cars": from the first day of product definition, it conducts positive development facing global market user needs, with safety standards, durability verification, usage scenarios, etc., benchmarking the highest global requirements ———— not making "fast-moving consumer goods", but making "durables, artworks".

This concept is being converted into solid market performance.

OMODA&JAECOO dual brand launch was only three years ago, global cumulative sales exceeded 1 million units; having entered the UK market for less than two years, cumulative sales broke 100,000 units, with the three models JAECOO 7, JAECOO 5, OMODA 5 joining the top 10 best-selling models in the UK.

LEPAS L6 was successfully launched in South Africa and Thailand, its domestic homologous model "Native Global Car" Fengyun T7 directly benchmarks the 2026 European 5-Star Safety Standards, launched in August, 24-hour orders broke 23,188 units, validating the R&D path of "One Platform, Global Success".

Image shows LEPAS L6

Power Switch: For Every 7 New Energy Vehicles Exported from China, 1 Comes from Chery

While scale continues to climb, the product structure of Chery's exports is undergoing profound changes, New Energy Vehicles have become the "powerful engine" driving growth.

January to August, Chery Group New Energy Vehicle exports exceeded 450,000 units, year-on-year growth 136.8%, growth rate exceeded the overall market. According to China Passenger Car Association data, January to July, Chery New Energy Vehicle cumulative export volume ranked in the top two in the industry; since April, monthly New Energy Vehicle exports have continuously maintained the top two in the industry.

Image shows Global Best-Selling Model JAECOO 7

A more convincing number: Currently, for every 5 cars exported from China, 1 comes from Chery; for every 7 New Energy Vehicles exported, 1 comes from Chery.

The explosion of New Energy Vehicle exports is not accidental. From Luxeed V9 breaking the 500,000-level New Energy Vehicle MPV fastest delivery record, to Freelander 8 pre-sale 48-hour orders breaking 10,000, to Fengyun T7 exploding the pure electric SUV market with 23,000 orders in 24 hours — Chery is using a "Blockbuster New Energy Vehicle Matrix" to cover all global niche tracks. New Energy Vehicles have become Chery's new card for going global, also showcasing a new technical brand image for Chinese automobiles in the global market.

Market Breakthrough: UK Overall Rank 2nd, Top 3 in Australia

Chery's export market layout has also achieved a breakthrough from emerging markets to global high-regulation markets.

Europe, as one of the markets with the strictest global automotive regulations, has become the core position for Chery's high-quality global expansion: January to July, Chery's cumulative sales in 24 European countries exceeded 208,000 units, year-on-year growth 201%; among which New Energy Vehicle sales reached 102,000 units, year-on-year increase 332.47%. In the UK, since March Chery has continuously maintained the second place in the monthly car sales total ranking; in Australia, July's single-month sales have entered the top 3 in the industry.

Image shows Chery Group export vehicles about to board ship

The breakthrough in high-regulation markets means Chery's product power is being verified in the world's most picky markets, and further promotes the increase of global weight. According to Cui Dongshu, head of the China Passenger Car Association, January to July, Chery Group's world sales share increased to 4.2%, ranking ninth globally. From "Chinese Export Champion" to "Top 10 Global Sales Share", Chery has established new coordinates in the global automotive industry landscape.

More Than Business: The "Chery Path" of Globalization

Beyond business expansion, Chery is synchronously doing another thing: engraving "long-termism" into every step of globalization.

In August, Chery in conjunction with the International Union for Conservation of Nature (IUCN) launched the second phase of "Cherish Nature" marine ecological protection activity in Spain, focusing on the restoration and protection of the Posidonia seagrass ecosystem — this is one of the globally most important blue carbon ecosystems recognized by the UN. Relying on recycled aluminum low-carbon material technology, biodiversity protection projects in multiple countries globally, socialized emergency rescue public welfare practices, etc., Chery also won the 2026 China Automotive Industry Sustainable Development Practice Cases "Green Development", "Innovative Technology", "Harmonious Benefit" three major honors.

Image shows Chery Group working with IUCN to carry out Mediterranean Posidonia seagrass monitoring activities and seminars

Integrating in while going out, embracing the world, contributing to the world — this is the true moat behind 7 million units.

From 2001 to 2026, from 10 units to 7.18 million units, Chery's 25-year journey of going global is a vivid microcosm of Chinese automobiles accelerating globalization. 7 million units is a milestone, more so a new starting point. The new chapter of Chinese automobiles going global is being written in every market globally.

Ketika unit ke-7,000,000 'Buatan Chery' naik ke kapal di pelabuhan itu, sejarah 'ekspor' automotif China menambah satu catatan baharu.

Pada Ogos 2026, Kumpulan Chery mengeksport 196,984 unit dalam sebulan, meningkat 52.1% berbanding tahun lalu, terus kekal sebagai nombor satu eksport automotif China; Januari hingga Ogos kumulatif mengeksport 1,343,334 unit, meningkat 68.1%. Jika dikira, setiap 16 saat, satu unit 'Buatan Chery' menuju ke luar negara. Dengan ini, jumlah jualan kumulatif global Kumpulan Chery melebihi 20.44 juta unit, di mana jualan kumulatif luar negara melebihi 7.18 juta unit, menjadi syarikat automotif pertama China yang kumulatif eksport melebihi 7 juta unit.

Dari 2025 sehingga kini, Chery telah mencatatkan tiga rekod 'pertama' bagi eksport kumulatif syarikat automotif China iaitu 5 juta, 6 juta, dan 7 juta unit, hanya menggunakan 14 bulan untuk mencapai tiga lonjakan peringkat sejuta. Terusan selama 23 tahun kekal sebagai nombor satu eksototautomotif jenama China, di sebalik lompatan sistematik Chery dalam dimensi seperti pembangunan produk, struktur perniagaan, susun atur pasaran, dan falsafah eksport, meneroka jalan globalisasi syarikat China dari 'keluar' ke 'menyatu'.

Penjanaan Produk: Dari 'Modifikasi Eksport' ke 'Kereta Global Asal'

Yang pertama dimusnahkan oleh Chery adalah laluan tradisional 'modifikasi model domestik untuk eksport', membina mod pembangunan 'Kereta Global Asal' yang baharu: Dari hari pertama definisi produk, ia dilakukan secara positif ke arah pengguna dan keperluan pasaran global, piawaian keselamatan, pengesahan ketahanan, senario penggunaan, dll., berdasarkan keperluan tertinggi global — tidak membuat 'barang runcit', tetapi 'barang tahan lama, karya seni'.

Falsafah ini sedang ditukar kepada prestasi pasaran yang nyata.

Merasma OMODA & JAECOO hanya tiga tahun, jumlah jualan kumulatif global melebihi 1 juta unit; memasuki pasaran UK kurang daripada dua tahun, jumlah jualan telah memecahkan 100,000 unit, malah tiga model iaitu JAECOO 7, JAECOO 5, OMODA 5 telah menyertai senarai 10 model laris di UK.

LEPAS L6 dilancarkan dengan jaya di Afrika Selatan, Thailand, model sumber domestik 'Kereta Global Asal' Fengyun T7 secara langsung menandingi piawaian keselamatan lima bintang Eropah 2026, baru sahaja dilancarkan pada bulan Ogos, tempahan 24 jam memecahkan 23,188 unit, mengesahkan laluan pembangunan 'satu platform, mekar global'.

Gambar: LEPAS L6

Perubahan Tenaga: Setiap 7 Kereta Baru Eksport China, 1 adalah daripada Chery

Sementara saiz terus meningkat, struktur produk yang dieksport oleh Chery sedang mengalami perubahan mendalam, kereta tenaga baharu telah menjadi 'enjin kuat' yang menarik pertumbuhan.

Januari hingga Ogos, eksport kereta tenaga baharu Kumpulan Chery melebihi 450,000 unit, meningkat 136.8%, kadar peningkatan melebihi purata keseluruhan. Mengikut data Persatuan Pasaran Automotive China, Januari hingga Julai, jumlah eksport kumulatif kereta tenaga baharu Chery berada di hadapan dua industri; sejak bulan April, eksport bulan kereta tenaga baharu telah kekal di hadapan dua industri.

Gambar: Model Laris Global JAECOO 7

Satu angka yang lebih meyakinkan: Sekarang, setiap 5 kereta dieksport dari China, 1 adalah daripada Chery; setiap 7 kereta tenaga baharu dieksport, 1 adalah daripada Chery.

Letupan eksport kereta tenaga baharu bukan kebetulan. Dari rekod penghantaran terpantas MPV tenaga baharu kelas 500,000 oleh Luxeed V9, hingga tempahan pra-jualan Shenhangzhe 8 melebihi 10,000 dalam 48 jam, hingga Fengyun T7 dengan 23,000 tempahan 24 jam meledak pasaran SUV tulen — Chery kini menggunakan 'matriks kereta tenaga baharu laris' untuk menutup pelbagai laluan pasaran global. Kereta tenaga baharu menjadi wajah baharu eksport Chery, juga menunjukkan imej baharu jenama teknologi pasaran automotif global.

Terobosan Pasaran: Naib Juara Senarai Keseluruhan UK, Tiga Teratas Australia

Susun atur pasaran eksport Chery juga telah merealisasikan terobosan dari pasaran berkembang ke pasaran peraturan global.

Eropah sebagai salah satu pasaran dengan peraturan automotif paling ketat di dunia, menjadi tapak utama eksport berkualiti tinggi Chery: Januari hingga Julai, jumlah jualan Chery di 24 negara Eropah melebihi 208,000 unit, meningkat 201%; di mana jualan kereta tenaga baharu mencapai 102,000 unit, meningkat besar 332.47%. Di UK, sejak Mac Chery telah kekal sebagai naib juara senarai jumlah jualan automotif bulanan; di Australia, jumlah jualan bulanan bulan Julai telah masuk tiga teratas industri.

Gambar: Kenderaan Eksport Kumpulan Chery sedia naik ke kapal

Terobosan pasaran peraturan tinggi bermaksud keupayaan produk Chery sedang dibuktikan di pasaran paling cerdik di dunia, dan seterusnya mendorong peningkatan bobot global. Menurut analisis statistik Pengarah Persatuan Pasaran Automotive China, Cui Dongshu, Januari hingga Julai, bahagian jualan dunia Kumpulan Chery meningkat kepada 4.2%, berada di kedudukan kesembilan global. Dari 'Juara Eksport China' ke 'Sepuluh Teratas Bahagian Jualan Global', Chery telah menentukan koordinat baharu dalam struktur industri automotif global.

Bukan Sahaja Perniagaan: 'Jalur Chery' Globalisasi

Luar pengembangan perniagaan, Chery serentak melakukan perkara lain: mengukir 'falsafah jangka panjang' ke dalam setiap langkah globalisasi.

Bulan Ogos, Chery bekerjasama dengan Kesatuan Sedunia untuk Pemuliharaan Alam Sekitar (IUCN) membuka aktiviti perlindungan ekologi laut fasa kedua 'Sayangi Alam' di Sepanyol, tumpuan kepada pembaikan dan perlindungan ekosistem lamun Posidonia — ini adalah salah satu ekosistem biru karbon paling penting di dunia yang diiktiraf oleh Pertubuhan Bangsa-Bangsa Bersatu. Dengan teknologi bahan aluminium kitar semula rendah karbon, projek perlindungan kepelbagaian biologi di banyak negara, amalan kebajikan kecemasan sosial, Chery juga meraih tiga penghormatan 'Pembangunan Hijau', 'Teknologi Cerdik', 'Kebaikan Bersama Harmoni' dalam kes amalan pembangunan mampan industri automotif China 2026.

Gambar: Kumpulan Chery bekerjasama IUCN mengadakan aktiviti pemantauan lamun Posidonia Laut Mediterranean dan seminar

Dalam 'menyatu' sambil 'keluar', memeluk dunia, menyumbang kepada dunia — ini adalah parit sebenar di sebalik 7 juta unit.

Dari 2001 hingga 2026, dari 10 unit ke 7.18 juta unit, 25 tahun jalan eksport Chery, adalah ringkasan hidup peningkatan globalisasi automotif China. 7 juta unit adalah batu loncatan, malah titik permulaan baharu. Bab baharu eksport automotif China, sedang ditulis di setiap pasaran di dunia.

The family all-electric SUV market adds another new player. On August 26, Chery Fengyun T7 officially launched. This all-electric SUV featuring global quality, with "steady happiness" as the product core, offers three configuration versions for ordinary families pursuing pragmatic and safe travel. The new car launch guide price is 97,900 - 118,900 Yuan, with an advance trade-in price of 94,900 - 115,900 Yuan.

At the press conference, musician Wu Kequn attended as the "Happiness Experience Officer", exchanging views with Chery Auto Executive Vice President Li Xueyong around "steady happiness". Combining family travel scenarios, they shared driving insights. Both parties jointly launched the "Happiness Co-creation Plan", inviting users to record happiness moments in life.

Facing the rapidly iterating market environment, Fengyun T7 adheres to the long-termist concept of "patience builds good cars". It belongs to a native global model, not simply a domestic model modified for export. Vehicle R&D benchmarks the 2026 version E-NCAP safety standards, relying on the global 1+7+N R&D system, completing 1.45 million km durability verification. It underwent extreme environment tests including high heat, extreme cold, and high humidity, adapting to diverse global road conditions and climates. The homologous model Lepas L6 has been released in markets such as South Africa and Thailand, and will subsequently land in regions such as the EU and Australia-New Zealand.

At the product level, Fengyun T7 is built around four core values: Super Performance, Global Beauty, Safer, and Smart Wisdom, simultaneously possessing six major redundant product strengths. All series are standard with 65.05kWh Rhino Battery, CLTC range 600km. 30%-80% fast charging takes only 20 minutes, achieving range equality to avoid the industry's common problem of range reduction in entry-level versions. The body high-strength steel proportion reaches 80%, equipped with 9 airbags. The battery has a multi-layer protection structure, leaving sufficient redundancy in collision and battery safety. In terms of intelligence, it is equipped with an 8775 cockpit-integrated chip, combining Lingxi Smart Cockpit 2.0 and Doubao Large Model. It supports 300+ full-scenario automatic parking, highway pilot assistance, etc., balancing comfort and convenience for family travel.

In the 100,000-level all-electric segment, many consumers care about price and also value the vehicle's safety, range, and long-term reliability. Based on Chery's years of overseas market accumulation, Fengyun T7 brings global R&D verification results to the domestic market. We hope to provide practical all-electric travel options for the vast family users using balanced product performance and substantial purchasing policies, guarding every bit of security and peace of mind during daily commuting and weekend trips.

Pasar SUV elektrik murni untuk keluarga menambah pemain baharu lagi. 26 Ogos, Chery Fengyun T7 secara rasmi dilancarkan, SUV elektrik murni yang mendominasi kualiti global ini, dengan “kebahagiaan yang stabil” sebagai teras produk, menawarkan tiga versi konfigurasi kepada keluarga biasa yang mengejar keluaran praktikal dan selamat. Harga panduan pelancaran kereta baharu 97,900 - 118,900 Yuan, Harga Tukar Awal 94,900 - 115,900 Yuan.

Di lokasi pelancaran, artis muzik Wu Kequn hadir sebagai "Pakar Pengalaman Kebahagiaan", bersama Wakil Pengurus Eksekutif Chery Motors Li Xueyong berdialog mengenai “kebahagiaan yang stabil”, bergabung dengan senario keluarga keluar untuk berkongsi pengalaman memandu, kedua-dua pihak secara bersama-sama melancarkan "Rancangan Penciptaan Kebahagiaan Bersama", menjemput pengguna merekodkan detik-detik bahagia dalam kehidupan.

Menghadapi persekitaran pasaran industri yang berkembang pesat, Fengyun T7 mengamalkan falsafah jangka panjang “membuat kereta baik dengan kerja perlahan-lahan”, merupakan model global asli, bukan sekadar model domestik yang diubah suai untuk eksport. Pengembangan kenderaan disasarkan ke piawaian keselamatan E-NCAP versi 2026, berteraskan sistem pembangunan 1+7+N global, melengkapkan pengesahan ketahanan 1.45 juta kilometer, mengalami ujian pelbagai persekitaran melampau seperti suhu tinggi, sejuk melampau, lembap tinggi, sesuai dengan pelbagai keadaan jalan dan iklim global, model asal Lepas L6 telah mula dijual di pasaran seperti Afrika Selatan, Thailand, nanti akan tiba di Eropah, Australia dan New Zealand.

Dari segi produk, Fengyun T7 dibina di sekeliling empat nilai utama iaitu Laju Super, Keindahan Global, Keselamatan Lebih Tinggi, Pintar Cemerlang, serta mempunyai enam kelebihan produk berlapis. Setiap model termasuk dalam standard Bateri Rhinoceros 65.05kWh, jarak pemanduan CLTC 600km, pengisian pantas 30%-80% hanya 20 minit, mencapai kesamarataan jarak, mengelakkan masalah biasa industri di mana versi permulaan mempunyai jarak kurang. Nisbah keluli berkekuatan tinggi badan kenderaan mencapai 80%, dilengkapi dengan 9 beg udara, bateri memiliki struktur perlindungan berpelapis, memberikan kelebihan yang mencukupi dari segi perlanggaran, keselamatan bateri. Dari segi kecerdasan dilengkapi cip integrasi kabin-pemanduan 8775, gabungan dengan Kabin Pintar Lingxi 2.0 dan Model Besar Douyin, menyokong fungsi parkir automatik semua senario 300+, dan bantuan pemanduan automatik lebuh raya, mempertimbangkan keselesaan dan kemudahan untuk perjalanan keluarga.

Dalam arena SUV elektrik murni kelas 100,000 Yuan, ramai pengguna mengambil berat tentang harga, dan juga mengutamakan keselamatan, jarak dan kebolehpercayaan jangka panjang kenderaan. Berdasarkan pengalaman bertahun-tahun Chery di pasaran luar negara, Fengyun T7 membawa hasil pengesahan pembangunan global ke pasaran domestik, berharap dengan prestasi produk yang seimbang dan dasar pembelian kereta yang wajar, memberikan satu pilihan perjalanan elektrik murni yang praktikal kepada pengguna keluarga, menjaga setiap rasa selesa dan tenang dalam perjalanan kerja harian dan bercuti hujung minggu.

August 26, 2026, Chery Fengyun T7 officially launched, official guide price 97,900-118,900 RMB, early trade-in price starts from 94,900 RMB, immediate delivery upon launch. Amidst the fierce competition in the domestic new energy market characterized by "fast iterations, spec stacking, and downgraded entry-level", the Fengyun T7 walks a path distinct from othersa common route: Native global vehicle, validate overseas first, then return to the domestic market, with a three-year R&D cycle and rigorous global verification, focusing on the real usage demands of household family users, attempting to reshape the value benchmark for the 100,000-level pure electric SUV.

Reverse overseas expansion: A home electric SUV built for the world

Currently, the logic for the vast majority of Chinese new energy models is: complete R&D and launch domestically, verify in the market, then make local modifications to adapt to overseas regulations to achieve exports. The Fengyun T7 chooses a reverse path: the homologous model Lepas L6 has already launched in South Africa and Thailand, followed by the EU, UK, Australia, Israel and other markets, to withstand global market testing before being sold to domestic consumers.

Created based on Chery's global 1+7+N R&D system, the Fengyun T7 has an R&D cycle of up to three years, benchmarked against the 2026 Version E-NCAP 5-Star Safety Standard, adapted for driving environments in 210 countries and regions. The R&D phase invested in 81 durability test vehicles, cumulatively completed 1.45 million km durability verification and 6 million km global road tests, covering 21 countries, encompassing most typical road conditions globally; at the same time, over 5,000 domestic and international users were invited to participate in co-creation, balancing aesthetics and usage habits of different regions.

Chery's proposal "Global Vehicle, No Rushing Allowed" is exactly the product DNA of the Fengyun T7. It does not pursue rapid updates, but places safety, durability, and reliability as the top priority, directly transferring overseas rigorous standards to the domestic version, which is also the core differentiation point distinguishing it from many models at the same price point.

Product Capability Analysis: Range Equality, Giving Core Hardware to Every User

The Fengyun T7 is positioned as a compact pure electric SUV, body dimensions 4570×1852×1694mm, wheelbase 2700mm, 5-seat layout, body dimensions balance easy driving and parking in the city, while meeting the daily travel space needs of a 3-person family.

Three-Electric System: All Models 600km, Refuse Range Shrinkage on Entry-Level

A common phenomenon in the 100,000-level pure electric market: entry-level versions reduce battery capacity, lower range, using low prices to attract users, while long-range versions require significant price hikes. The Fengyun T7 directly achieves range equality: all three configurations are equipped with the 65.05kWh Rhino LFP battery, CLTC range unified at 600km, energy consumption 12.9 kWh/100km, 30%-80% DC fast charging only takes 20 minutes, supports 6.6kW V2L (Vehicle to Load), meeting camping outdoor scenarios.

Powertrain uses the 12-in-1 Kunpeng Super Electric Drive, front single motor max power 178kW, peak torque 275 N·m, max speed 180 km/h, balancing city commuting and highway overtaking capabilities. Chassis is Front MacPherson + Rear Multi-link independent suspension, tuned by an overseas chassis expert team, 560mm low center of gravity design, bringing good driving stability; the vehicle has 500mm wading depth, battery pack has complete liquid cooling, PTC pre-heating, wide temperature range heat pump AC, balancing range performance in low-temperature environments.

Exterior and Cabin: Family-Oriented, Practical Configurations Not Stingy

Fengyun T7 adopts the Oriental Wind Aesthetics Family Design, closed front grille paired with L-shaped daytime running lights, overall vehicle lines are simple and steady, balancing global market aesthetics. All models standard equip AGS Intelligent Active Grille Shutter, 14 items of low drag optimization for the whole car, effectively reducing wind noise and improving range performance; full-width taillights, all models standard equip power tailgate, which is very practical configuration at this price point.

Market Landscape: 100,000-Level Pure Electric SUV, A Pragmatic Challenger

Current 100,000-120,000 RMB pure electric SUV track competition is hyper-competitive, with products from Aion, Leapmotor, MG and others competing on the same stage. Users in this niche market are mostly buying their first family car, demands are very realistic: stable range, reliable safety, sufficient configurations, low ownership costs, not interested in flashy gimmick configurations.

Fengyun T7 and Fengyun T9L positioning form differentiation: T7 is a city home pure electric SUV, suitable for daily commuting, families with convenient charging conditions; T9L is a PHEV large 5-seater, suitable for frequent long-distance travel, users without fixed charging conditions, complementing each other, perfecting the Fengyun brand's home new energy matrix.

The launch of Fengyun T7 represents a product strategy of the Chery Fengyun brand: not mindlessly stacking parameters, not doing trimmed-down entry-level, implementing global standards on home models, using warranty and safety guarantees, serving ordinary family real-world usage scenarios.

When many models blindly pursue acceleration, large screens, and flashy functions, the Fengyun T7 returns to the family essence: sufficient range, reliable safety, solid chassis, worry-free after-sales. The development model of "Overseas First, Then Home" also provides a reference for the domestic new energy industry: good cars not only serve the domestic market, but must withstand the test of the global market.

For ordinary consumers, if the budget falls between 90,000-120,000 RMB, wanting a 600km range, with lifetime warranty, pure electric SUV balancing city commuting and short trips, the Fengyun T7 is a pragmatic choice worth considering in depth.

26 Ogos 2026, Chery Fengyun T7 telah dilancarkan secara rasmi, harga cadangan rasmi 9.79‑11.89 puluh ribu Yuan, harga pertukaran awal bermula dari 9.49 puluh ribu Yuan, penghantaran serta-merta selepas pelancaran. Di bawah gelombang persaingan sengit dalam pasaran automotif baharu di China yang "pengembangan pantas, fokus spesifikasi tinggi, pengurangan spesifikasi pada model asas", Fengyun T7 telah berjalan keluar dari jalan yang berbeza: Kenderaan Global Asli, terlebih dahulu disahkan di luar negara, kemudian kembali ke pasaran tempatan, menggunakan kitaran penyelidikan dan pembangunan tiga tahun, pengujian ketat global, menonjolkan keperluan penggunaan kereta sebenar pengguna keluarga rumah tangga, cuba membentuk semula ukuran nilai SUV Elektrik Sepenuhnya kelas 100,000.

Keluar Luar Negara Secara songsang: Sebuah SUV Elektrik Rumah Tangga yang Dibuat untuk Seluruh Dunia

Logik bagi majoriti model automotif baharu China kini ialah: penyelidikan dan pembangunan disiapkan di dalam negara dilancarkan, selepas pengesahan pasaran, kemudian buat penyesuaian tempatan untuk mematuhi undang-undang luar negara, capai eksport. Fengyun T7 memilih laluan songsang: model asal Lepas L6 telah terlebih dahulu mendarat di Afrika Selatan, Thailand, kemudian akan memasuki pasaran Eropah, United Kingdom, Australia, Israel dan lain-lain, terlebih dahulu menghadapi ujian pasaran global, kemudian menjual kepada pengguna dalam negara.

Fengyun T7 dibina berdasarkan sistem penyelidikan dan pembangunan global 1+7+N Chery, kitaran penyelidikan dan pembangunan selama tiga tahun, diselaraskan dengan standard keselamatan 5 bintang E-NCAP Edisi 2026, disesuaikan dengan persekitaran penggunaan kenderaan di 210 negara dan wilayah di seluruh dunia. dalam fasa penyelidikan dan pembangunan melabur 81 kereta ujian ketahanan, total completed 1.45 juta kilometer ujian ketahanan, 6 juta kilometer ujian jalan global, jejak merentasi 21 negara, merangkumi majoriti路况 tipikal global, serentak itu jemput lebih daripada 5000 pengguna dalam dan luar negara untuk bersama mencipta, mengambil kira estetika dan kebiasaan penggunaan kenderaan di wilayah yang berbeza.

"Kenderaan Global, tidak boleh pantas langsung" yang dicadangkan oleh Chery, inilah asas produk Fengyun T7. Ia tidak mengejar pelancaran pantas, sebaliknya meletakkan keselamatan, ketahanan, kebolehpercayaan sebagai keutamaan utama, memindahkan standard ketat luar negara secara langsung ke versi dalam negara, ini juga merupakan perbezaan terasnya yang membezakannya dengan banyak model dalam harga yang sama.

Analisis Kuasa Produk: Kesamarataan Jarak, Memberi Perkakasan Utama kepada Setiap Pengguna

Fengyun T7 berkedudukan sebagai SUV Elektrik Sepenuhnya Kompak, saiz kenderaan 4570×1852×1694mm, paksi 2700mm, susun atur lima tempat duduk, saiz kenderaan mengambil kira kemudahan memandu dan berhenti di bandar, serentak itu memenuhi keperluan ruang perjalanan harian untuk keluarga tiga orang.

Sistem Tiga Elektrik: Semua varian 600km, Menolak pengecilan jarak bagi versi asas

Satu fenomena umum dalam pasaran SUV Elektrik Kelas 100,000: versi asas mengecilkan bateri, mengurangkan jarak, menggunakan harga rendah untuk menarik pengguna, versi jarak jauh memerlukan tambahan harga yang besar. Fengyun T7 terus mencapai kesamarataan jarak: ketiga-tiga varian dilengkapi dengan bateri LiFePO4 Rhinoceros 65.05kWh, jarak CLTC seragam 600km, penggunaan elektrik 12.9 kWh per 100km, cas cepat DC 30%-80% hanya memerlukan 20 minit, menyokong pelepasan kuasa luar 6.6kW, memenuhi skenario kemah luaran.

Kuasa menggunakan enjin elektrik super 12-in-1 Kunpeng, motor depan tunggal kuasa maksimum 178kW, tork puncak 275N·m, kelajuan maksimum 180km/h, mengambil kira kemampuan komuter bandar dan memotong di lebuh raya. cawangan adalah McPherson depan + Multi-link belakang suspensi bebas, diselia oleh pasukan pakar cawangan luar negara, reka bentuk 560mm pusat graviti rendah, membawa kestabilan pemanduan yang baik; keseluruhan kenderaan mempunyai kedalaman kemasukan air 500mm, pakej bateri mempunyai penyejukan cecair lengkap, pemanasan pra PTC, sistem penghawa dingin pam haba julat suhu luas, mengambil kira prestasi jarak persekitaran suhu rendah.

Reka Bentuk dan Kabin: Arahan Rumah Tangga, Konfigurasi Praktikal Tidak Pelit

Fengyun T7 menggunakan reka bentuk estetika keluarga Timur Oriental, muka hadapan tertutup digabungkan dengan lampu siang bentuk L, garisan keseluruhan kenderaan ringkas dan mantap, mengambil kira estetika pasaran global. semua varian piawai AGS gril angin pintar, 14 optimisasi halangan angin rendah pada keseluruhan kenderaan, mengurangkan bunyi angin dengan berkesan, meningkatkan prestasi jarak; lampu belakang menyelia keseluruhan pada ekor kenderaan, semua varian piatu pintu belakang elektrik, dalam harga yang sama adalah konfigurasi yang sangat berguna.

Corak Pasaran: SUV Elektrik Kelas 100,000, Pencabar Baru Laluan Praktikal

saingan di litar SUV Elektrik 100,000-120,000 kini panas, banyak model seperti Aion, Leapmotor, MG bersaing di pentas yang sama. pengguna dalam pasaran terbit ini, kebanyakannya kereta pertama keluarga, keperluan sangat nyata: jarak mantap, keselamatan boleh dipercayai, konfigurasi cukup, kos penggunaan rendah, tidak tertarik dengan konfigurasi gajet yang mewah.

Kedudukan Fengyun T7 dan Fengyun T9L membentuk pemisahan: T7 adalah SUV Elektrik Sepenuhnya untuk rumah di bandar, sesuai untuk keluarga yang utama komuter harian, keadaan pengisian mudah; T9L adalah PHEV 5 tempat duduk besar, sesuai untuk pengguna yang sering perjalanan jauh, tiada keadaan pengisian tetap, kedua-duanya saling melengkapi, melengkapkan matriks automotif baharu rumah tangga jenama Fengyun.

Pelancaran Fengyun T7 mewakili satu pendekatan produk jenama Chery Fengyun: tidak mengumpulkan parameter secara membuta tuli, tidak melakukan pengurangan spesifikasi untuk versi asas, membawa standard global ke dalam model rumah tangga, menggunakan jaminan dan keselamatan sebagai asas, melayani skenario penggunaan kereta sebenar untuk keluarga biasa.

Apabila banyak model secara membuta mengejar pecutan, skrin besar, fungsi yang meriah, Fengyun T7 kembali kepada hakikat rumah tangga: jarak cukup, keselamatan boleh dipercayai, cawangan kukuh, servis lepas jualan tenang. Mod pembangunan "Terlebih dahulu ke luar negara kemudian kembali ke rumah" juga memberikan rujukan untuk industri automotif baharu dalam negara: kereta yang baik tidak hanya melayani pasaran dalam negara, malah harus tahan ujian pasaran global.

Bagi pengguna biasa, jika bajet berada dalam 90,000‑120,000, mahukan sebuah SUV Elektrik Sepenuhnya dengan jarak 600km, mempunyai jaminan sepanjang hayat, mengambil kira komuter bandar dan perjalanan jarak dekat, Fengyun T7 adalah pilihan praktikal yang wajar dipertimbangkan.

Competition in the domestic new energy vehicle market is becoming increasingly fierce, industry part of the car companies pursue rapid iteration, in the 100,000-level pure electric track configuration differentiation, safety downgrade, range discrimination and other phenomena appear. August 26, Chery Fengyun T7 officially launched to the market, this globally positioned quality pure electric SUV, with launch guide price 97,900-118,900 RMB, priority exchange price starting from 94,900 RMB entering the market, with "Slow Work Builds Good Cars" long-termist thinking, bringing global standards, redundant safety, full-series long range down to the 100,000-level interval, bringing new thoughts to the national pure electric market.

Current 100,000-level pure electric SUV track involution intensifies, many models trapped in "surface low price, high config surcharge" trick. Entry versions reduce range, safety configurations shrink, high-order smart functions only left for mid-high specs, becoming common industry operations. Consumers wanting complete range, complete safety and smart experience, often forced to raise car purchase budget. Against this background, Fengyun T7 launches "Six Redundancies" product system, from collision safety, battery safety, range equality, all-domain energy saving, handling performance, whole vehicle verification six dimensions do capability reservation, breaking low price market "save what you can" product logic, attempting to rewrite segmented market value structure.

So-called native global car, is not simply domestic model modifications going overseas. According to reports, Fengyun T7 went through three-year R&D cycle, relying on Chery global 1+7+N R&D system polished, benchmarking 2026 version E-NCAP five-star safety standard development, early stage completed large amount overseas road conditions and regulation verification before returning to domestic market. Whole vehicle invested 81 durability test vehicles, durability special mileage reached 1.45 million kilometers, whole vehicle cumulative test mileage over 6 million kilometers, completed 21 countries real vehicle verification, covering -40°C to 55°C ultra-wide temperature domain, adapting global 95% road types, from Brazilian bumpy cobbles, Mexican cobblestone roads, to German highway curves, South African unpaved roads, completed trials in diverse extreme environments.

As enterprise ranking first in Chinese brand passenger car exports for 23 consecutive years, Chery global users have exceeded 20 million, products sold to over 130 countries and regions. Fengyun T7 same-source model Lepas L6 has already launched in South Africa, Thailand, subsequently will land Indonesia, EU, Australia New Zealand etc. markets. Launch event scene, overseas R&D engineers, overseas owner representatives jointly stood support, launch simultaneous delivery start, foreign owners become first batch of users, achieving "Launch means delivery".

In the range aspect most concerned by users, Fengyun T7 achieves Range Equality Redundancy, full series standard 65.05kWh Rhino Battery, CLTC range 600km, actual test range up to 681.6km, achieving reverse false labeling; 30%-80% fast charge only 20 minutes, battery has over 2,500 cycle life, high and low specs no longer do range cutting. Full series standard dual source wide temperature domain heat pump air conditioning plus high voltage PTC combination, minus 10°C environment range can increase 15%-20%, alleviating Northern winter pure electric model range dive pain points, achieving cold heat condition energy consumption stability.

Safety is the bottom line of family car use. Fengyun T7 adopts 9 horizontal 5 vertical cage-type Panstone body, high strength steel ratio 80%, equipped with same level unique Shotgun structure, double frame subframe and Pack anti-collision beam, equipped with same level most 9 airbags, including 48L far end airbag. Rhino Battery has 6D Armor Lock 31 layer protection structure, side extrusion capacity is 2 times national standard, pass 1,008 hours salt mist, 105 seconds fire severe test, IP68 water proof. Official also launched power battery safety backing policy, if power battery itself reason causes whole vehicle thermal runaway damage, compensate same model or not lower than original car config new car; smart driving assistance scenario accident highest 5 million compensation, put safety promise into policy level.

Intelligence aspect, this car equipped with same level first launch 4nm process 8775 cockpit drive integrated chip, 72 TOPS computing power, Lingxi Smart Cockpit 2.0 accessed Doubao large model, support fuzzy natural voice interaction; 22 high precision sensors, achieve 300+ all scenario auto parking, highway navigation assistance. Space 84% car interior acquisition rate, seats support heating ventilation, rear floor pure flat, seats fold down can form 1955mm×1310mm pure flat large bed mode, trunk max expand to 1550L, balance commute, camping, family outing diverse scenarios.

Launch event scene, musician Ken Wu attended as "Happiness Experience Officer" identity, with Chery Automobile Executive Vice President Li Xueyong around "Steady Happiness" conducted dialogue, co-launched "Happiness Co-creation Plan". Organizers stated, so-called steady happiness, not only material level, but also points to travel solid ground, reassurance, turning global quality into ordinary families accessible daily experience. New car launch 8-fold launch rights, include limited time free personal car color, finance interest-free, exchange subsidy, whole vehicle lifetime warranty, 666 RMB purchase lifetime basic maintenance package etc., pre-sale 1000 deductible 2000 rights extended to August 31.

Industry observation believes, China new energy vehicles have already said goodbye to simple price fight stage. Low price does not equal low quality, 100,000-level market can also have global car standard. Past many global models, first domestic polish then simple adapt overseas; Fengyun T7 walks reverse path, first complete global severe verification then serve domestic consumers, this to industry is a new attempt. When market many brands pursue "fast iteration, fast new products", Chery chooses slow work builds good cars, put a lot of cost into user unseen verification, safety redundancy, environment adaptation.

From market trend perspective, China new energy vehicles both want to move up to impact high-end, also want to move down to consolidate national market. Fengyun T7 gives industry inspiration: National level electric car, should not be configuration compromise commuter tool, but put global standard, safety redundancy, long range, intelligence, truly give to 100,000-level ordinary families. This car subsequent overseas many countries sequentially launch, will also become Chinese native global car outbound another sample.

Persaingan pasaran kenderaan tenaga baharu di dalam negara semakin sengit, beberapa pengeluar kenderaan dalam industri mengejar iterasi pantas, di landasan SUV elektrik kelas 100,000 Yuan berlaku pembahagian spesifikasi, penurunan keselamatan, rawatan istimewa jarak jauh. 26 Ogos, Chery Fengyun T7 rasmi dilancarkan pasaran, SUV elektrik dengan penarafan kualiti global ini, dengan 97,900 Yuan - 118,900 Yuan harga panduan pelancaran, harga tukar tambah terawal bermula 94,900 Yuan masuk pasaran, dengan pemikiran 'kesabaran membina kereta hebat' jangka panjang, meletakkan pijakan global, keselamatan redundan, jarak jauh seluruh pakej ke kawasan kelas 100,000 Yuan, membawa fikiran baru untuk pasaran SUV elektrik rakyat.

Persaingan SUV elektrik kelas 100,000 Yuan kini semakin sengit, banyak model terjebak dalam corak 'harga rendah pada permukaan, pakej tinggi tambah caj'. Versi pengenalan mengecil jarak jauh, keselamatan konfigurasi menguncup, fungsi pintar aras tinggi hanya ditinggalkan untuk pakej sederhana-tinggi, menjadi operasi biasa industri. Pengguna mahukan jarak jauh lengkap, keselamatan lengkap dan pengalaman pintar, sering dipaksa menaikkan bajet pembelian. Dalam konteks ini, Fengyun T7 mengeluarkan sistem produk 'enam redundan', dari tabrakan keselamatan, keselamatan bateri, keadilan jarak jauh, jimat tenaga seluruh wilayah, prestasi pengendalian, pengesahan keseluruhan kereta enam dimensi buat kemampuan simpanan, memecahkan logik produk 'jimat apa yang boleh' pasaran harga rendah, cuba mengubah corak nilai pasaran terbahagian.

Kereta global asli, bukan sekadar ubah suai model domestik ke luar negara. Difahami, Fengyun T7历经 3 tahun kitaran penyelidikan, berasaskan Chery global 1+7+N sistem penyelidikan penapisan, menyamakan dengan 2026 E‑NCAP piawaian keselamatan lima bintang membangunkan, pra-ia menamatkan banyak ujian laluan luar negara dan perundangan kemudian kembali ke pasaran domestik. Keseluruhan kereta melabur 81 unit kereta ujian ketahanan, jarak khusus ketahanan mencapai 1.45 juta kilometer, jarak ujian keseluruhan kenderaan melebihi 6 juta kilometer, menamatkan 21 negara pengesahan kereta sebenar, meliputi −40℃ hingga 55℃ suhu lebar, sesuai dengan 95% jenis jalan global, dari jalan berlubang Brazil, jalan batu Mexico, ke jalan lengkung Jerman, jalan tidak berturap Afrika Selatan, dalam persekitaran teruk pelbagai menamatkan ujian.

Sebagai syarikat yang mengekspor kenderaan penumpang jenama domestik nombor satu berturut-turut 23 tahun, pengguna global Chery telah cecah 20 juta, produk dijual ke lebih 130 negara dan wilayah. Model同源 Lepas L6 telah dilancarkan di Afrika Selatan dan Thailand, seterusnya akan beransur-ansur masuk pasaran Indonesia, Kesatuan Eropah, Australia dan New Zealand. Di lokasi pelancaran, jurutera penyelidikan luar negara, wakil pemilik kereta luar negara bersama menguruskan, pelancaran serentak dibuka penghantaran, pemilik kereta asing menjadi pengguna pertama, mewujudkan 'penghantaran serta pelancaran'.

Dalam bidang jarak jauh yang paling dibimbangi pengguna, Fengyun T7 mencapairedundan keadilan jarak jauh, seluruh pakej standard 65.05kWh bateri Badak Jantan, jarak jauh CLTC 600km, jarak jauh ujian sebenar boleh cecah 681.6km, mewujudkan pemarkeran palsu songsang; pengecasan pantas 30%-80% hanya 20 minit, bateri memiliki lebih 2,500 kali umur kitaran, pakej tinggi rendah tidak buat pemotongan jarak jauh. Seluruh pakej standard gabungan pemanas udara pam haba sumber dwi suhu lebar ditambah PTC voltan tinggi, jarak jauh persekitaran minus 10℃ boleh meningkat 15%-20%, kurangkan masalah jatuhan jarak jauh model elektrik musim sejuk utara, buat kecekapan tenaga kerjaan sejuk panas stabil.

Keselamatan adalah garis dasar kenderaan keluarga. Fengyun T7 menggunakan badan sangkar batu permatang 9 melintang 5 memanjang, peratusan keluli kekuatan tinggi 80%, memuatkan struktur Shotgun unik kelas sama, rangka kedua bingkai dan batang penghalang Pack, dilengkapi paling banyak 9 beg udara kelas sama, termasuk 48L beg udara jauh. Bateri Badak Jantan memiliki struktur perlindungan perisai 6D 31 lapisan, keupayaan tahan mampatan sisi dua kali piakan negara, melalui 1,008 jam ujian kabur garam, 105 saat ujian api bakar ketat, IP68 kalis air. Pihak rasmi juga mengeluarkan dasar penopang keselamatan bateri kuasa, jika bateri kuasa sendiri punca menyebabkan kerosakan terma keseluruhan kereta, pampasan model sama atau tidak kurang daripada kereta baharu konfigurasi asal; pampasan maksimum 5 juta dalam kes insiden bantuan pemanduan pintar, letak janji keselamatan ke lapisan dasar.

Dari segi kepintaran, kereta ini memuatkan cip 4nm 8775 gabungan kabin dan pemanduan pertama kelas sama, 72TOPS kuasa pemprosesan, Lingxi Smart Cockpit 2.0 sambung Model Besar Doubao, sokongan interaksi suara semula jadi kabur; 22 unit sensor ketepatan tinggi, wujudkan 300 + parkiran automatik semua senario, bantuan pimpinan laju. Dari segi ruang peratusan ruangan dalam kereta 84%, kerusi sokongan pemanas pengudaraan, lantai belakang tulen rata, kerusi boleh rebah boleh bentuk 1955mm×1310mm ruang rata besar, bahagian belakang kenderaan boleh kembangkan sehingga 1,550L, gabungan perjalanan kerja, perkhemahan, perjalanan keluarga pelbagai senario.

Di lokasi pelancaran, muzik Wu Kequn dengan status 'Pegawai Pengalaman Kebahagiaan' menghadiri, dengan Chery Automobile Vice President Li Xueyong di sekitar 'Kebahagiaan Stabil' buka dialog, bersama memulakan 'Rancangan Co-Cipta Kebahagiaan'. Pengatur cara menyatakan, yang dimaksudkan kebahagiaan stabil, bukan hanya pada lapisan material, lebih mengarah kepada ketenangan dan rasa selamat dalam perjalanan, ubah kualiti global menjadi pengalaman harian keluarga biasa boleh sentuh. Kereta baharu mengeluarkan 8 pakej hak pelancaran, termasuk warna kereta unik percuma had masa, pembiayaan tanpa faedah, subsidi tukar tambah, jaminan seumur hidup kereta, 666 Yuan pakej penyelenggaraan asas asas pilihan, pra-penjualan 1000 ditukar 2000 hak berlanjutan ke 31 Ogos.

Observasi industri berpendapat, kenderaan tenaga baharu China telah tinggalkan tahap mampu bersaing harga semata. Harga rendah tidak sama dengan kualiti rendah, pasaran kelas 100,000 Yuan juga boleh memiliki piakan global. Dulu banyak model global, dahulu di dalam negara penapisan kemudian adaptasi mudah luar negara; Fengyun T7 berjalan laluan songsang, dahulu menamatkan pengesahan ketat global kemudian melayan pengguna domestik, ini pada industri adalah cubaan baru. Apabila pasaran banyak jenama mengejar 'iterasi pantas, pelancaran pantas', Chery memilih kerja perlahan membina kereta hebat, masukkan banyak kos kepada pengguna tidak nampak ujian, keselamatan redundan, sesuai persekitaran.

Dari segi trend pasaran, kenderaan tenaga baharu China perlu ke atas mencabar bahagian atas, juga ke bawah mengukuhkan pasaran rakyat. Fengyun T7 berikan kepada industri pengajaran: kereta elektrik rakyat, tidak seharusnya alat perjalanan kompromi spesifikasi, tetapi pijakan global, keselamatan redundan, jarak jauh, kepintaran, benar-benar berikan ke keluarga biasa kelas 100,000 Yuan. Kereta ini seterusnya pelancaran banyak negara luar negara, juga akan menjadi contoh keluar laut kereta global asli China lagi.