From 1 to 30 Million: How GAC Used "Quality Determination" to Outpace Time

On July 16, the GAC Group 30 Million User Gratitude Event was held at the GAC Trumpchi factory. Leaders from Guangdong Province, Guangzhou City, and Panyu District, Fu Bingfeng, Executive Vice President and Secretary-General of China Association of Automobile Manufacturers, Feng Xingya, Chairman of GAC Group, He Xianqing, General Manager, and other members of the leadership team, industry partners, suppliers, dealer representatives, and domestic and international owner representatives, staff representatives, and media representatives all attended together, witnessing the milestone moment of GAC welcoming its 30 millionth user.

From the first whole vehicle off the line to the delivery of the 30 millionth vehicle, GAC has experienced a 29-year development journey. Behind the number 30 million is the choice and trust of tens of millions of users, GAC's long-term determination to uphold quality and safety, the determination to transform towards electrification and intelligence, and a microcosm of the Chinese automotive industry growing from large to strong, from scale expansion to value leap.

Global Synchronization: Smart New Energy Matrix Demonstrates Transformation Process

At the event site, GAC's global multi-base production bases were connected simultaneously. GAC Honda P7, GAC Toyota Platinum 7, Qijing GT7, GAC Aion N60, and GAC Hyper S600 were off the line sequentially as GAC's 29,999,995th to 29,999,999th vehicles. Finally, the right-hand drive version of GAC Trumpchi M8 PHEV made a brilliant appearance on the on-site stage as the 30 millionth whole vehicle. The collective appearance of the new energy vehicle off-line model matrix became direct evidence of GAC advancing its electrification and intelligence transformation with full speed.

Subsequently, Feng Xingya handed the key to the 30 millionth vehicle into the hands of Thai owner Mr. Tony Jaa. This moment captured is not just a number, but a warm witness of GAC and global users "running towards each other".

This trust spanning mountains and seas is exactly the confidence for GAC to break through in the industry upheaval. In the first half of this year, GAC Group sales reached 773,100 vehicles, an increase of 2.35% year-on-year, among which new energy vehicle sales increased by 68.8% year-on-year; overseas exports broke through 120,000 vehicles, a surge of 132% year-on-year, running a steady rhythm during the industry's deep reshaping period.

Quality as Foundation: Building Confidence for Millions of Users' Travel

"Quality is the bottom line GAC will never concede." Feng Xingya stated in his summary speech. In GAC's development, scale growth has always maintained quality as the background. For many years, GAC Group has always adhered to the concept of "Quality First", integrating Honda's Total Quality Management (TQM), Toyota's Lean Production Method (TPS), and Lingnan culture to build a quality management model centered on "Integration and Innovation". The focal point of everything is to create good cars that make users feel confident driving, worry-free using, and comfortable sitting.

From the R&D end to the manufacturing end, GAC has established a strict quality control system along the entire chain: before each new car goes on the market, it must undergo extreme environment testing in high cold, high temperature, high altitude, high humidity, high corrosion, mountain areas, and sand dust, completing "Two Winters, One Summer" on-site road tests; assisted by test grounds and laboratories covering 12 major items and over 1,500 verification sub-items for the whole vehicle, achieving systematic quality verification; GAC Aion Intelligent Eco Factory, as the "Global First New Energy Vehicle Lighthouse Factory", ensures stable quality of mass-produced products with a digital intelligent manufacturing system.

At the core safety technology level, the Xingling Safety Guardian System builds four protection dimensions, with eight key systems adopting dual redundancy design, having already guarded nearly 2 million users and avoiding 6.28 million potential travel risks; the Box Battery has accumulated 1.5 million vehicles on board, with safe driving mileage exceeding 160 billion kilometers; the service side simultaneously adds guarantees, GAC was the first in the industry to launch the independent brand "Three Responsibilities" policy, proactively covering the bottom line for user concerns on battery and intelligent driving assistance, dispelling user concerns about vehicle use. It is precisely these security lines and service commitments that support the brand confidence behind GAC's 30 million sales.

User Orientation: Building a Full-Cycle Warm Service System

"What users care about, we put in our hearts; what users expect, we go all out." Feng Xingya stated that this user-centric concept has long been deeply integrated into the development genes of GAC Group. For many years, GAC Group has always adhered to the corporate concept of "People First, Trust as Way, Innovation First", where the core meaning of "People First" is precisely taking users as the foundation.

On one hand, to face problems and listen to user voices, GAC regularly holds user full open-mic events, inviting users to the "home" for face-to-face exchange. Meanwhile, establishing a full-process closed-loop management mechanism ensures that every suggestion can be properly handled, and common issues are optimized for the full volume of users immediately.

In addition, GAC also established a dedicated user insight department and promoted the full-process change from problem discovery to solution, guaranteeing user requests are answered item by item and matters are settled item by item from an organizational mechanism perspective.

On the other hand, the service network accelerates penetration simultaneously. At the channel end, promoting service network sinking into counties, with plans to add 1,000 county-level authorized stores within the year; at the response end, launching "Super Butler" service, achieving 5-second response, 2-hour request completion, guaranteeing user requests are reached and processed fast. At the replenishment end, building a "9 Vertical 10 Horizontal" replenishment network, already covering 31 provinces and 213 cities nationwide, with "a station within 1 kilometer in straight line" in core urban areas, with self-operated charging piles exceeding 27,000 roots, among which super-fast charging piles broke through 20,000 roots, providing convenient replenishment services for new energy vehicle owners.

The core theme of this gratitude event is to pay sincere feedback and thanks for the long-term support of 30 million users. At the event site, Feng Xingya announced that starting from today, GAC officially launches the "GAC Group 30 Million Vehicle Exit · Renew Gratitude Season". GAC Honda, GAC Toyota, GAC Trumpchi, GAC Aion, GAC Hyper, and Qijing Automotive, the six passenger car brands, will introduce characteristic policies around new purchase, exchange to additional purchase respectively, to feedback every companionship and support.

Tech Centripetal: Empowering Real Travel with Cutting-edge Technology

With 30 million as a new starting point, GAC will drive innovation to move towards a new journey of electrification and intelligence, letting cutting-edge technology truly transform into user-perceivable peace of mind and convenience.

In the power field, Xingyuan Power developed by the "National Excellent Engineer Team", covering Xingyuan Extended Range, Xingyuan Plug-in Hybrid, and Xingyuan Super Twin-engine three technologies, will be equipped with more mass-produced vehicle models. Each product must undergo 100,000 hours of bench and whole vehicle verification, equivalent mileage exceeding 10 million kilometers, ensuring performance remains steady as a rock under all scenarios and regions.

In the "Three Power" field, GAC continues to tackle battery super-fast charging, low-temperature range, and other industry pain points, having built a full solid-state battery pilot production line, launching extreme energy consumption technology, with the mass-produced Quark E-drive motor highest efficiency breaking through 99%, the highest level in the industry.

In the intelligent networking field, the Super Brain Xingling Architecture continues to evolve, connecting intelligent driving assistance, smart cockpit, power, chassis, body, and internet of vehicles six systems, achieving "One Brain Unified Command", with comprehensive performance improved by 40%; Star River Smart Cockpit achieves end-cloud integration, letting cars become true "thinking, understanding people" partners. GAC will also stand shoulder to shoulder with top partners such as Huawei, CATL, Didi, Tencent, and Alibaba to build a stronger AI smart eco.

So far, GAC Group cumulative R&D investment exceeded 62 billion yuan, global R&D team exceeds 6,800 people. Continuous technical investment is pushing GAC's products from transportation tools to intelligent travel partners, mobile smart spaces, and green energy ecosystems.

Looking to the future, GAC will continue to anchor user needs, build on quality, take technological innovation as core drive, take global layout as development path, accelerating the upgrade to Eco-tech GAC, walking side by side and achieving each other with more users, jointly rushing to a smarter, greener, and broader future.