From 1 to 30 Million: How GAC 'Embraces' Users in a Two-Way Journey

July 16, GAC Group held a very special gratitude event at its home court -- GAC Trumpchi Factory. The theme was "30 Million Users". Leaders from Guangdong Province, Guangzhou City, Panyu District, Fu Bingfeng, Executive Vice President of China Association of Automobile Manufacturers, GAC Group Chairman Feng Xingya, General Manager He Xianqing, along with owner, dealer, supplier and employee representatives from home and abroad, all came to the scene to witness the moment of the birth of GAC's 30 millionth user.

From the first vehicle off the line to the delivery of the 30 millionth vehicle, GAC has traversed 29 years. This number, 30 million, is not just sales figures on the books, but a vote of confidence cast by millions of users with their hard money. It is GAC's decades of unwavering commitment to quality and safety, and also a microcosm of its full-speed sprint towards the electrification and intelligence track. It can be said that this is also a vivid footnote to China's automobile industry's journey from getting bigger to getting stronger, and from competing on scale to competing on value.

At the event site, GAC directly connected to multiple global production bases. GAC Honda P7, GAC Toyota Platinum Wisdom 7, GAC Envision GT7, GAC Aion N60, Hyper S600 and other brand-new models went off the line one by one, all are New Energy Vehicles. The finale was the right-hand drive version of Trumpchi M8 PHEV. As the 30 millionth complete vehicle, it steadily drove onto the stage. Feng Xingya personally handed over the car key to Thai owner Tony Jaa. In this moment, frozen is not just a huge number, but a warm witness of GAC and global users reaching each other across mountains and seas.

This trust from all corners of the globe is also the confidence for GAC to remain stable amidst major changes in the industry. In the first half of this year, GAC's overall sales reached 773,100 vehicles, a year-on-year increase of 2.35%, among which NEVs skyrocketed by 68.8%; overseas exports exceeded 120,000 vehicles, a sharp increase of 132% year-on-year. At a time of deep adjustment in the car market, this pace is considered steady.

Quality, The Root of GAC

Why would 30 million people choose GAC? Feng Xingya's answer was very straightforward: "Quality is the bottom line GAC will never compromise on." Over the years, GAC has absorbed the strengths of partners such as Honda and Toyota in quality management, and integrated the pragmatic spirit of Lingnan culture, forming its own unique quality control system. Ultimately, everything is for one goal: to build good cars that users drive with peace of mind, use with peace of mind, and sit comfortably in.

From R&D to manufacturing, GAC set extremely strict checkpoint processes for new vehicles. Before the launch of each new car, it must undergo extreme environment testing such as extreme cold, extreme heat, high altitude, high humidity, high corrosion, mountainous areas, and dust, also known as the "Five Highs, One Mountain, One Dust" extreme environment testing, and must complete the "Two Winters, One Summer" real-world long-term testing. In test tracks and laboratories, the complete vehicle must pass system verification of 12 major items and over 1,500 sub-items. GAC Aion's Intelligent Ecological Factory is also the first "Lighthouse Factory" in the global New Energy Vehicle industry, using digitalization and smart manufacturing to guarantee consistent high quality for every vehicle.

Investment in safety is never ambiguous. The "Xingling Safety Guardian System" sets protection from four dimensions, and all eight key systems have adopted dual redundant design. It has helped nearly 2 million users avoid 6.28 million times of potential driving risks. Users are familiar with the Sword Battery, with cumulative installations exceeding 1.5 million vehicles, and safe driving mileage breaking through 160 billion kilometers. What is more reassuring for users is that GAC was the first in the industry to launch the "Three Liability" policy for Battery and Intelligent Driving Assistance for its own brand. When encountering related annoying matters, the manufacturer proactively takes responsibility, thoroughly eliminating worries. It is these lines of safety defense and a series of service commitments that support the confidence behind 30 million sales.

Treat User Matters as One's Own

"What users care about, we keep in mind; what users expect, we go all out." Behind this sentence is GAC's "People-Oriented" gene. In order for users' real voices to be heard directly by executives, GAC normalizes the "User Open Mic" activity, inviting car owners into their "home" for face-to-face feedback. All opinions undergo full-process closed-loop management, common problems are optimized at the first time, and solutions are provided for all users. GAC also specifically established a User Insight Department to ensure organizationally that "every demand has a response and every matter is settled".

The reach of the service network is also accelerating downwards. This year, GAC plans to add 1,000 county-level authorized stores, allowing county and township users to view and repair cars at their doorstep. The "Super Butler" Service launched at the same time can achieve 5-second response and 2 hours completion for general demands. In terms of charging and energy replenishment, GAC has built a "9 Verticals, 10 Horizontals" charging network, covering 31 provinces and 213 cities nationwide, with core urban areas basically achieving a station within a straight line of 1 kilometer. Self-operated charging piles have exceeded 27,000, with super charging piles breaking 20,000, making it more convenient for New Energy vehicle owners to find and charge piles.

Gratitude, Starts with Action

The core of this event was to say "Thank you" to 30 million users. Feng Xingya announced on-site that starting from today, "GAC Group 30 Million Vehicles Off-Line · Renewed Gratitude Season" will be launched. The six passenger car brands, GAC Honda, GAC Toyota, GAC Trumpchi, GAC Aion, Hyper, and GAC Envision Automotive, will launch various preferential policies around new purchase, trade-in, and additional purchase, tangibly rewarding the companionship of every owner.

Technology, Paving the Way for a Farther Future

30 million is a milestone and also a new starting point. Facing the future, GAC's technical reserves are already queueing to go on board. In terms of power, the Xingyuan Power built by the "National Distinguished Engineer Team" covers Extended Range, Plug-in Hybrid, and Super Twin Motor. Every system must pass the "Devil's Test" of 100,000 hours on test benches and over 10 million km of equivalent verification, ensuring stability anywhere and in any weather.

In the Three-Electric Domain, GAC is focusing on user pain points like Ultra-Fast Charging and Low-Temperature Range, and a pilot production line for All-Solid-State Batteries has been built. The mass-produced Quark eDrive has a motor maximum efficiency breakthrough of 99%, at the highest level in the industry. In terms of Smart Connectivity, the Super Brain "Xingling Architecture" continues to evolve, connecting Intelligent Driving Assistance, Smart Cockpit, Power, Chassis, Body, and Internet of Vehicles into six major systems. With one brain for unified command, comprehensive performance is improved by 40%. Galaxy Smart Cockpit achieves Device-Cloud Integration, allowing cars to think and understand human intent. GAC will also deeply cooperate with top partners such as Huawei, CATL, DiDi, Tencent, and Alibaba to build a more powerful AI intelligent ecosystem. As of now, GAC's cumulative R&D investment has exceeded 62 billion yuan, and its global R&D team has over 6,800 people.

30 Million, What It Means

This milestone of 30 million users is definitely not just a beautiful data point for GAC. Behind this is the trust accumulated bit by bit with quality and safety over GAC's 29 years, and it is also a direct proof of its firm transformation from a traditional car enterprise into an ecological technology company. At the gate of deep reshaping of the auto industry, 30 million is a medal for adhering to long-termism and persisting in creating value for users, and it is also the bugle for GAC to accelerate towards an electrification and intelligence future. What it reflects is a microcosm of China's automobile industry moving from big to strong, and from pursuing quantity to pursuing value. Carrying these 30 million trust, GAC's next journey obviously needs to head towards a more intelligent, more green, and more vast direction, walking shoulder to shoulder with global users.