GAC Reaches 30 Million Vehicle Milestone, Accelerating Smart-Electric Transformation with Quality as the Foundation

On July 16, as a right-hand drive GAC Trumpchi M8 PHEV slowly rolled off the production line, GAC Group officially reached the milestone of producing the 30 millionth vehicle. From the first vehicle rolling off the line to breaking through the 30 million mark, GAC has walked a 29-year development journey. This number is not just a scale report card for a car company, but also condenses the advanced process of China's automotive industry from joint venture beginnings, independent growth, to global breakthroughs in new energy.

In the current context of deep industry reshaping and continuous competition upgrading, GAC's 30 million moment combines the adherence to the original intention of manufacturing and future-oriented transformation layout, providing a referenceable practice path for high-quality development of Chinese car companies.

The underlying support for the 30 million scale is the long-term adherence to quality and safety. As one of the earliest car companies to carry out joint venture cooperation in China, GAC systematically absorbed Honda's total quality management and Toyota's lean production mature experiences in the early stage of development, combined with its own practice to integrate and innovate, forming a unique quality management system.

This quality gene runs through the entire chain from R&D to manufacturing: before each new car is launched, it must undergo extreme environment tests such as high cold, high heat, high altitude, etc., "Five Highs, One Mountain, One Dust", complete "Two Winters, One Summer" field road tests, covering thousands of vehicle verification sub-items; The production end, represented by GAC Aion Smart Ecology Factory, ensures stable mass production quality through digital intelligent manufacturing, becoming the world's first new energy vehicle lighthouse factory.

Safety technology and service protection are upgraded simultaneously, constituting the second line of defense for quality. Eight key systems of the Star Spirit Security Guardian System dual redundant design, Cumulative installation of 1.5 million vehicles, Safety mileage of Magazine Battery exceeds 160 billion kilometers, to the brand's "Three Responsibilities" policy launched first in the industry, forming a complete closed loop from technical foundation to service bottom line.

In the stage where China's car market shifts from incremental to stock, the core ruler of user selection is returning to the essence of products, GAC's 29-year accumulation of 30 million user trust is essentially holding the bottom line of "quality not surrendered" in manufacturing, which is also the core foundation of China's automotive industry growing from large to strong.

Another signal of this milestone ceremony is the comprehensive acceleration of GAC's electrification and intelligence transformation. The 29,999,995 to 29,999,999 vehicles revealed on site are all new energy models, covering GAC Honda, GAC Toyota, GAC Trumpchi, GAC Aion, GAC Hyper, and Jingqi Auto six brands; And as the 30 millionth right-hand drive Trumpchi M8 PHEV, ultimately delivered to the Thai owner's hands, links the two major trends of new energy transformation and global expansion together.

Data verifies the actual results of transformation: In the first half of this year, GAC Group's overall sales volume was 773,100 vehicles, a year-on-year increase of 2.35%; among them, new energy vehicle sales increased significantly by 68.8% year-on-year, overseas exports broke through 120,000 vehicles, a year-on-year increase of 132%. Against the background of the overall pressure in the fuel vehicle market, new energy and exports are becoming the dual engines driving growth. This growth is built on long-term R&D investment: As of now, GAC's cumulative R&D investment exceeds 62 billion yuan, global R&D team exceeds 6800 people.

From the three technical routes of Star Source Power, to the Quark Electric Drive with efficiency breakthrough exceeding 99%, to the completion of the semi-production line for all-solid-state batteries, and the continuous evolution of the Star Spirit architecture, technical reserves are gradually transforming into product competitiveness. Unlike some car companies' path of betting solely on independent new energy, GAC promotes the dual-line transformation of joint ventures and independents, forming a synergistic and complementary new energy matrix. Against the backdrop of joint venture car companies generally facing transformation pains, this model not only retains the quality and manufacturing advantages of the joint venture system, but also drives overall upgrades by leveraging the technical vitality of the independent sector, exploring a viable direction for joint venture brand electrification.

The accumulation of 30 million users further verifies the industry consensus of "User-Centric". Currently, the competition in the car market has long extended from the product end to the full lifecycle experience, and user operation capability has become an important component of the brand moat. GAC's practice focuses on the ends of mechanism and service: at the mechanism level, regularly hold "User Full Open Mic" face-to-face communication, establish demand full-process closed-loop management, and at the same time establish a dedicated user insight department to guarantee user voices reach the decision-making level from the organizational structure;

At the service network level, promote channel sinking to counties, plan to add 1000 county-level authorized stores within the year, launch "Super Butler" to achieve fast response, use efficiency to improve user experience. Aiming at the charging pain points of new energy users, GAC has built a "9 Verticals and 10 Horizontals" charging network, self-operated charging piles exceed 27,000, in core urban areas achieving "there must be a station within a straight 1 kilometer", using infrastructure perfection to dissolve user anxiety.

From "Selling Products" to "Operating Users" is the industry's general transformation direction, and GAC's practice shows that user operation is not marketing jargon, but needs to be implemented from the full chain of organization, channel to ecosystem. 30 million users are both an accumulation of past reputation and the starting point of the future user ecosystem — only by truly putting user demands in a core position can scale effects be transformed into continuous brand value.

Looking back from the node of 30 million vehicles, GAC's development trajectory is a microcosm of China's automotive industry upgrade: from learning advanced manufacturing experiences through joint ventures, to independently mastering core technologies to achieve lane-changing overtaking, to participating in global competition with new energy products.

In 29 years, Chinese car companies have completed the leap from chasing to running side-by-side, and then to leading in some fields. Behind the number of 30 million, is the era trend of the entire industry from scale expansion to value leap. 30 million is not the end, but the starting point of a new round of competition.

The current automotive industry is entering the deep water zone of intelligence, global market gaming is becoming increasingly intense, and the pressure of technical iteration and brand upwardness continues to exist. But it can be determined that holding firm to the quality foundation, persisting in technological innovation, and closely sticking to user needs are always the core logic for car companies to cross the cycle.

For the Chinese automotive industry, GAC's 30 million moment is not only a performance but also verifies simple industry laws: with users as anchors, quality as the base, and innovation as wings, one can walk steadily and far in industry changes and win more discourses in the global market.