Yueda Kia May Sales Exceed 20,000 Again, Happy 618 Benefits Boost North American World Cup

"Auto Insight" recently learned that Yueda Kia's May 2026 sales reached 22,275 units, up 11.4% month-on-month and up 0.9% year-on-year; cumulative sales from January to May exceeded 90,000 units, showing a steady growth trend overall. In the context of overall fluctuation and adjustment in the automotive industry, Yueda Kia has achieved dual growth in sales volume year-on-year and month-on-month through the implementation of the nationwide "Fixed Price" and "Fuel Cost Guarantee" policies, demonstrating strong development resilience in the face of counter-trend growth.

Under the layout of dual tracks for domestic and export sales, Yueda Kia's export business also maintains a good development trend. As of now, Yueda Kia's cumulative exported vehicles have exceeded 598,000 units, with export sales revenue breaking through 6.55 billion US dollars, building an export matrix composed of six models including EV5, Sportage, Seltos, K5, Sonic, and Ray, covering 90 countries and regions globally such as Australia, Mexico, and Saudi Arabia. Engine exports have also achieved remarkable results. In May, 8,474 engines were exported, with cumulative exports exceeding 523,000 units, sold to countries such as Russia, Czechia, Slovakia, South Korea, Vietnam, Malaysia, India, Kazakhstan, and Turkey.

Of note, as a global leading automotive group, Kia has been an official partner of the International Federation of Association Football (FIFA) since 2007. With the 2026 North American World Cup about to start, to continue rewarding the support of the vast consumer base, Yueda Kia has also launched the "Passionate World Cup, Happy Shopping 618" promotion. Before June 30, consumers purchasing three popular models from Kia: New Sportage, K3, and KX3, can enjoy purchase tax subsidies of CNY 3,500, CNY 3,000, and CNY 2,500 respectively (activity valid until before June 25, fuel card redemption, not compatible with fuel cost guarantee subsidies), with subsidy rates as high as 50%! At the same time, during the activity, consumers who visit the store for a test drive and share their test drive experience can receive a limited edition Kia x World Cup x Adidas Official Football, and participating in the lottery gives a chance to win limited World Cup gifts or car purchase vouchers worth up to CNY 5,000, among other gifts.

Also worth mentioning, targeting graduates of the 2025-2026 class, newly married couples within 6 months before or after marriage registration date, and families with newborns within 1 year of birth, Yueda Kia has specially launched the "Enjoy Life • Triple Joy Refueling Gift". During the activity, purchasing Kia on-sale models comes with a gift of CNY 2,000 fuel card/energy card, using warm hospitality to accompany users into a new stage of life; faculty staff, medical staff, media practitioners purchasing cars can also enjoy this hospitality. (Purchase rights for these targeted groups cannot be enjoyed cumulatively)

As a globally recognized classic SUV, Sportage has undergone 5 generations of innovation over 33 years, with cumulative global sales exceeding 8 million units. In 2025, with sales of over 570,000 units, it became Kia's highest-selling model globally, consistently ranking at the top of global compact SUV sales. The refreshed New Kia Sportage, while adhering to global unified quality standards, deeply combines the travel needs of Chinese family users, achieving comprehensive breakthroughs in multiple dimensions including aesthetic design, comfortable configurations, and technological experience. The 1.5T Luxury Edition, based on the old model, mainly achieved 11 feature upgrades in practicality and comfort, with the added configuration value exceeding 10,000 Yuan, very suitable for users pursuing high cost-performance; the 1.5T Prestige Edition, based on the old model, achieved 13 feature upgrades in intelligence and comfort, with added configuration value exceeding 12,000 Yuan, capable of meeting the needs of users who pursue quality to a certain extent.

During the activity, consumers purchasing the New Sportage can enjoy rights including 1-5 years 0 down payment from 0 interest or low interest (financial interest subsidy up to CNY 11,700), Kia brand existing customers purchasing again gifted with 2 years of Compulsory Traffic Accident Liability Insurance (CNY 2,600/2 years), and free 5 years 5 times basic maintenance material.

As a star sedan product under Kia, K3 has since its launch in China in 2012, won the trust of over 1 million Chinese users with its trendy appearance, rich configurations, spacious space, and high efficiency. The 1.5L Comfort Premium Edition, nationwide fixed price only CNY 69,900, allows more users to enjoy a class-exceeding experience with great value at a price lower than A-segment sedans.

During the activity, consumers purchasing cars under the above policy can also enjoy rights including CNY 4,500 trade-in subsidy, 1-5 years 0 down payment from 0 interest or low interest (financial interest subsidy up to CNY 7,500), and free 5 years 5 times basic maintenance material.

As a global high-quality subcompact SUV, the 2026 Kia KX3 is positioned as a "worry-free SUV for a quality life", comprehensively meeting young people's travel needs for quality and appearance, easy driving and parking, and practicality and economy. A minimum turning radius of 5.45 meters brings a flexible driving experience, allowing novices to handle it with ease; convenient configurations such as smart key + one-key start, 8-inch multimedia entertainment system, electric sunroof + eyeglass case, heated exterior rearview mirror, rearview camera, and cruise control greatly enhance travel quality, allowing small cars to also drive with a premium feel.

During the activity, consumers purchasing the 2026 Kia KX3, on top of the above policy can also enjoy rights including 1-5 years 0 down payment from 0 interest or low interest (financial interest subsidy up to CNY 5,600), CNY 3,000 trade-in subsidy, limited edition gray interior option free (value CNY 1,000), and free first maintenance material.

Before June 30, lock in the Kia "Passionate World Cup, Happy Shopping 618" activity, buy global quality cars at fixed price, and there are multiple rights waiting for you to enjoy such as up to 50% purchase tax subsidy, interest-free finance, maintenance gifts, and exclusive fuel card. Consumers intending to purchase cars might as well grasp this good timing for car purchase, hurry to visit the store to experience the new cars, and take your dream car home in this 618!

While actively utilizing Kia's global top-tier event resources, Yueda Kia is also actively cultivating local sports undertakings. By sponsoring popular events like "Yancheng Marathon" and "Jiangsu Super League", further narrowing the distance with users and continuously conveying a positive and warm brand image.

This year, Yueda Kia once again became the title sponsor of the "Jiangsu Super League" Yancheng team, not only providing all-round support for the event but also extending the brand's temperature to every participant outside the field. To facilitate out-of-town fans watching the match, Yueda Kia formed an official volunteer love shuttle fleet, allowing fans to go to the stadium without worry, immersively feeling the charm of football; inviting special group children to watch the match at the stadium, with volunteers providing one-on-one warm company throughout the process, spreading brand care to more people; planning the "Little Ball Boy Dream Fulfillment Project", providing a bridge for more children who love football to realize their dreams. In addition, Yueda Kia also created a unique exclusive experience event for owner families in Yancheng, through free viewing, factory visits, new car test drives, etc., allowing users to comprehensively experience the brand's multi-dimensional charm and continuously establish a deeper connection with users.

Looking to the future, Yueda Kia will continue to firmly implement the "In China, For China" development strategy. While deepening the local market in China, it will actively utilize Kia's global resource advantages and deep technical accumulation to continuously bring cutting-edge and demand-compliant high-quality travel experiences to Chinese consumers.