Data from the China Passenger Car Association shows that in the first half of this year, domestic passenger car retail sales accumulated 8.75 million vehicles, a year-on-year decline of 20%; the fuel vehicle market encountered an "avalanche", with June retail sales plummeting 39%. The "price war" ran throughout the year, significantly compressing industry profit margins.

Amid widespread gloom, a car company submitted a "different" performance report: June sales reached 257,900 vehicles, a 15.8% month-on-month increase and 11% year-on-year increase, breaking through 20,000 vehicles monthly for 3 consecutive months; cumulative deliveries in the first half reached 118,100 vehicles, achieving both year-on-year and month-on-month growth for 2 consecutive months. It is not a new force, nor a local independent brand, but Yueda Kia.

If we elevate our focus to a global dimension, Kia's market performance is even more shocking. In the first half of 2026, Kia's global cumulative sales reached 1.631 million vehicles, a year-on-year increase of 2.7%, setting a new high for the first half of the year. Among them, Sportage and Seltos ranked first and second globally with 303,200 and 177,200 vehicles respectively.

Global Quality: Entering an Upward Channel

On one side is the high-singing march in the global market, on the other is the counter-attack in the Chinese market. Nowadays, Yueda Kia has already changed its thinking mode: through measures such as strengthening brand image, improving product competitiveness, expanding service channels, and optimizing user experience, showing a steady development momentum and strong corporate resilience.

In the first half of this year, Yueda Kia was the first to launch a nationwide "One-Price" car purchase policy, returning pricing power to the brand so that consumers can enjoy the bottom price upon entering the store. Taking the new Kia Sportage with global cumulative sales exceeding 8 million vehicles as an example, the "One-Price" launched in April is as low as 109,900 RMB, and the main selling model 1.5T Prestige Edition "One-Price" is only 124,900 RMB.

In addition, multiple benefits such as fuel card subsidies and purchase tax reductions have also been implemented. In return for Chinese consumers with super-value car purchase plans, Yueda Kia has effectively lowered the threshold for car purchase, making prices more transparent. Benefiting from this, the sales of multiple star models of Yueda Kia increased significantly compared to the same period last year, which also confirms the effectiveness of its nationwide "One-Price" strategy.

It is worth mentioning that the new Kia Sportage, inheriting the 33-year history and 5 generations of "Sportage", has realized 13 configuration upgrades compared to the old model in terms of styling design, space experience, smart technology, safety configuration, etc., further meeting Chinese users' needs for more comfortable and smarter travel.

Even more surprisingly, after launching for more than 100 days, the new Kia Sportage has "zero customer complaints" on new car quality. This is not relying on luck, but the power of quality control, fully confirming Yueda Kia's excellent product quality, while also highlighting Yueda Kia's third factory's globally leading manufacturing standards and quality control strength.

As a global core production base of Kia, Yueda Kia's third factory fully benchmarks against international first-class manufacturing standards, introducing advanced tools such as Kia Global Quality Management System (GQMS), MES manufacturing execution system, IQIS production completion system, etc., building a lifecycle quality management system covering R&D, manufacturing to after-sales.

"Global Quality" is the standard carved into every screw nut of Yueda Kia: using high quality, high intelligence, and high value to respond to Chinese users' diverse expectations for quality travel; relying on the globally unified R&D and manufacturing system and rigorous verification processes, letting domestic and overseas consumers share identical car-building strength.

Dual Drive: Running a Growth Curve

Domestic sales and export sales moving forward side by side is the main theme of Yueda Kia's development in the first half of this year. As of now, Yueda Kia has exported over 617,000 vehicles in cumulative, export sales exceeding 6.79 billion US dollars, building an export matrix composed of EV5, Sportage, Seltos, K5, Sonet, and Rio, covering 91 countries and regions including Australia, Mexico, Saudi Arabia, etc.

Engine exports were also accomplished with remarkable achievements. In June 2026, Yueda Kia exported 7,491 engines, accumulating exports of about 531,000 units, mainly sold to countries such as Russia, Czech Republic, Slovakia, South Korea, Vietnam, Malaysia, India, Kazakhstan, Turkey, etc.

Domestic sales stabilizing the basic block, exports opening the ceiling, this "Dual Drive" pattern can not only hedge against the price war competition pressure in the domestic existing market but also rely on scaled exports to reduce manufacturing costs, forming a steady growth loop of internal and external markets feeding each other and risk dispersion, becoming the core confidence of Yueda Kia's counter-trend racing.

In addition to holding the two growth curves of domestic stock deep cultivation and global incremental blue ocean, Yueda Kia also has remarkable achievements in channel ecosystem construction. On one hand, continuously deepening cooperation with large dealer groups represented by United Crown, Lan Chi, Jiangsu Zhixing, Guoao, Zhongchi, etc.; on the other hand, continuously strengthening the service network and promoting the downscaling of standard services.

In the first half of this year, amidst an environment of fierce price wars and continuous news of dealer network exits, Yueda Kia added 28 outlets, especially the first global SI 2.0 standard flagship store built in Guangxi with Changle Group in April, which filled the blank of high-quality travel services in the Guangxi region.

Healthy channels are the foundation of Yueda Kia's sustainable growth; while improvement in service is also one of the decisive battlefields. In the first half of this year, Yueda Kia continuously optimized the pre-sales, during-sales, and after-sales full-stage service ecosystem. In pre-sales and during-sales links, focusing on optimizing customer experience around key touchpoints such as store arrival experience, trial ride, and signing delivery; in the after-sales link, mainly focusing on service management system upgrade, service quality control optimization, service facility implementation, improving service experience.

Sports Marketing: Localization Emotional Connection

Looking at Kia's sports marketing, it exactly forms a subtle mirror echo with its domestic and foreign sales dual-wheel drive logic. In 2026, the 2026 USA-Canada-Mexico World Cup is in full swing. As an official partner cooperating with FIFA for nearly 20 years, Kia sponsored 660 operating vehicles for this event.

In addition, it also brought a series of "World Cup Joint Gifts" for Chinese consumers, and provided purchase tax subsidies and oil card/electric card gifts, etc., for the 3 "One-Price" models New Sportage, K3, and Kia Xing, showing full sincerity for Chinese consumers. This move directly converts sports heat into store traffic, making the whole chain natural.

It is worth mentioning that as a FIFA partner for 20 years, Kia has the exclusive right to select official ball boy ball girls globally. In the knockout stages of this 2026 USA-Canada-Mexico World Cup, 11-year-old girl Liu Shuying appeared as the only Chinese official ball boy/girl, becoming a vivid vignette of Kia opening up global sports resources and building a bridge for cultural exchange between Chinese and foreign teenagers.

Global IP is not label-style sponsorship, but perceivable rights implementation. The moment Kia precisely lands this scarce right of ball boy selection on Chinese people, it completes the identity translation from sponsor to dream maker, letting consumers feel the temperature of the brand.

In addition to integrating global top-tier event resources, Yueda Kia also actively cultivates China's local sports events. To date, Yueda Kia has sponsored Yancheng Marathon for 6 consecutive years and been the main sponsor of the "Jiangsu Super League" Yancheng team for 2 consecutive years, extending the brand temperature to every participant inside and outside the arena.

Local events are not participation in the form of making up numbers, but emotional anchors of regional deep cultivation. As the base of Yueda Kia, Yancheng, the essence of deep cultivation of local events is doing "Community Brand Assets", thereby realizing localization emotional connection.

Epilogue: Waiting for the Wind, Better to Be the Wind

In the first half of 2026, the Chinese auto market's cold air was chilling, but Yueda Kia told the industry with a performance report of "concurrent year-on-year and month-on-month double growth": true long-termism is not waiting for the wind, but becoming the wind.

From the record half-year sales of 1.631 million vehicles globally to the counter-attack in the Chinese market; from the nationwide "One-Price" reshaping consumer trust to export business opening the growth ceiling; from the manufacturing heritage of global quality to the worry-free service experience of the full cycle - Yueda Kia's combination of these sets of moves supports the enterprise to walk out of the trough and build a solid growth chassis.

Deeply cultivated the Chinese market for 24 years, Yueda Kia has accumulated trust from over 6.85 million users. In the future, Yueda Kia will continue to refine in dimensions such as brand value, product quality, channel network, service experience, etc., bringing travel experiences far beyond expectations to more Chinese consumers.

Data Persatuan Kereta Penumpang China menunjukkan, pada semi pertama tahun ini, jualan runcit terkumpul kereta penumpang domestik sebanyak 8.75 juta unit, turun 20% berbanding tahun sama; pasaran kenderaan bahan api api malah mengalami "bencana besar", jualan runcit Jun merosot 39%. "Perang Harga" berlaku sepanjang tempoh, ruang keuntungan industri dikompres secara besar.

Di tengah-tengah keadaan yang menyedihkan ini, ada sebuah syarikat automotif menyerahkan "keputusan yang berbeza": jualan Jun 257.900 unit, naik 15.8% berbanding bulan lepas, naik 11% berbanding tahun sama, berterusan 3 bulan jualan bulanan menembusi 20.000 unit; penghantaran terkumpul semi pertama 118.100 unit, dan berterusan 2 bulan capai pertumbuhan berganda (tahunan & bulanan). Ia bukan pemain baharu, bukan juga jenama tempatan, tetapi Yueda Kia.

Jika目光拉高至全球维度 (Dilihat pada dimensi global), prestasi pasaran Kia lebih mengejutkan. Semi pertama 2026, jualan terkumpul global Kia 1.631 juta unit, naik 2.7%, capai rekod jualan semi pertama. Di antaranya, Kia Sportage dan Kia Seltos masing-masing sebanyak 303.200 unit dan 177.200 unit, menduduki dua teratas jualan model tunggal global Kia.

Kualiti Global: Bermasuk ke Laluan Naik

Satu sisi pasaran global maju tinggi, satu sisi pasaran China menembusi rintang, Yueda Kia sekarang, telah menukar cara berfikir: melalui memperkukuh imej jenama, meningkatkan kompetitif produk, mengembangkan saluran perkhidmatan, mengoptimumkan pengalaman pengguna dan tindakan lain, menunjukkan perkembangan kukuh dan ketahanan perusahaan yang kuat.

Semi pertama tahun ini, Yueda Kia terlebih dahulu mempersembahkan dasar "Harga Tetap" pembelian kereta di seluruh negara, kembalikan kuasa menentukan harga kepada jenama, biar pengguna menikmati harga dasar setelah tiba di kedai. Sebagai contoh Kia Sportage baru (kumpul global melebihi 8 juta unit), April dikeluarkan semula "Harga Tetap" mulai dari 109,900 Yuan, model terjual "Harga Tetap" hanya 124,900 Yuan.

Selain itu, bantuan kad minyak, pengurangan cukai pembelian dan pelbagai hadiah lain juga diluluskan. Menawarkan balik kepada pengguna China dengan pelan pembelian berharga tinggi, Yueda Kia sebenarnya menurunkan ambang pembelian kereta, biar harga lebih telus. Berkati ini, Yueda Kia beberapa model bintang jualan berbanding tempoh tahun lalu meningkat ketara, ini juga membuktikan keberkesanan strategi "Harga Tetap" seluruh negara.

Berbala disejukkan, Kia Sportage baru mewarisi sejarah "Sportage" 33 tahun, 5 generasi model, berbanding model lama pada reka bentuk bentuk, pengalaman ruang, teknologi pintar, konfigurasi keselamatan dan dimensi lain, capai 13 peningkatan konfigurasi, lebih memenuhi keperluan pengguna China untuk perjalanan lebih selesa dan pintar.

Lebih mengejutkan, Kia Sportage baru dilancarkan lebih 100 hari, kualiti kereta baru "sifar aduan pelanggan", ini bukan bergantung nasib, tetapi kekuatan kawalan kualiti, cukup membuktikan kualiti produk Yueda Kia yang kuat, juga menunjukkan tahap pengeluaran dan kekuatan kawalan kualiti Pabrik Ketiga Global Yueda Kia yang terdepan.

Sebagai Perekatan Pengeluaran Teras Global Kia, Pabrik Ketiga Yueda Kia secara menyeluruh membandingkan dengan piawai pengeluaran kelas antarabangsa, memperkenalan Sistem Pengurusan Kualiti Global Kia (GQMS), Sistem Pelaksanaan Pengeluaran MES, Sistem Selesai Pengeluaran IQIS dan alat canggih lain, membina sistem pengurusan kualiti siklus hayat penuh meliputi pembangunan, pengeluaran sehingga selepas jualan.

"Kualiti Global" adalah piawai Yueda Kia tertanam di setiap skrup: dengan kualiti tinggi, kecerdasan tinggi, nilai tinggi, menjawab pelbagai harapan pengguna China untuk perjalanan berkualiti; bergantung pada sistem pembangunan dan pengeluaran bersatu global dan proses pengesahan ketat, biar pengguna dalam dan luar negara berkongsi kekuatan membina kereta tanpa perbezaan.

Dua Penggerak: Menjalankan Lengkung Pertumbuhan

Jualan dalam negeri, jualan luar negeri maju bersamaan, adalah tema utama perkembangan Yueda Kia semi pertama tahun ini. Kini, Yueda Kia kumpul eksport melebihi 617,000 unit, jualan eksport tembusi 6.79 Milyar Dolar AS, membentuk matriks eksport yang dibina oleh EV5, Kia Sportage, Kia Seltos, K5, Kia Sonet dan Kia Morning, merangkumi Australia, Mexico, Arab Saudi dan lain-lain 91 negara dan wilayah global.

Eksport enjin juga prestasi cemerlang, Jun 2026, Yueda Kia eksport enjin 7,491 unit, kumpul eksport sekitar 531,000 unit, dijual terutamanya ke Rusia, Czech, Slovakia, Korea, Vietnam, Malaysia, India, Kazakhstan, Turki dan negara lain.

Jualan dalam negeri stabilkan asas, eksport buka sempadan, situasi "Dua Penggerak" ini, boleh melindungi tekanan kompetisi perang harga pasaran stok domestik, juga bergantung pada eksport berskala menipiskan kos pengeluaran, membentuk rantaian pertumbuhan kukuh saling mendukung pasaran dalam dan luar, risiko tersebar, menjadi asas teras Yueda Kia menembusi rintang dan melaju ganas.

Selain menggenggam dua lengkung pertumbuhan pendalaman stok domestik dan laut biru tambahan global, Yueda Kia dalam pembinaan ekosistem saluran juga boleh dipuji. Satu sisi, berterusan memperdalam kerjasama dengan kumpulan penganjur utama yang diwakili oleh Crown Bersama, Blue Pool, Jiangsu Zhixing, Guo Ao, Zhong Chi; sisi lain, berterusan memperkukuh rangkaian perkhidmatan, menggalakkan perkhidmatan standard turun.

Semi pertama tahun ini, di bawah keadaan perang harga sengit, maklumat penganjur meninggalkan rangkaian berterusan, Yueda Kia menambah 28 outlet, terutama April bersama Group Changjiu di Guangxi mencipta butik utama piawai Global SI 2.0 pertama, mengisi kekosongan perkhidmatan perjalanan berkualiti tinggi di wilayah Guangxi.

Saluran sihat, adalah pangkalan pertumbuhan berterusan Yueda Kia; sementara peningkatan dalam perkhidmatan, juga salah satu medan perang menang. Semi pertama tahun ini, Yueda Kia berterusan mengoptimumkan ekosistem perkhidmatan semua fasa sebelum, semasa dan selepas jualan. Pada fasa sebelum dan semasa jualan, terutamanya mengikut sentuh utama pengalaman tiba di kedai, uji memandu, penandatangan dan serah kereta mengoptimumkan pengalaman pengguna; pada fasa selepas jualan, terutamanya mengikut pengurusan sistem perkhidmatan, optimasi kawalan kualiti perkhidmatan, aplikasi fasiliti perkhidmatan, tingkatkan pengalaman perkhidmatan.

Pemasaran Sukan: Hubungan Perasaan Tempatan

Melihat seluruh pemasaran sukan Kia, betul-betul dengan logik dua penggerak jualan dalam dan luar, membentuk pantulan sempurna yang cemerlang. 2026 Piala Dunia Amerika-Kanada-Mexico pertempuran sengit, sebagai Rakan Rasmi FIFA bekerjasama hampir 20 tahun, Kia menyokong 660 kenderaan operasi untuk perlumbaan kali ini.

Selain itu, juga membawa serangkaian "Hadiah Kolaborasi Piala Dunia" kepada pengguna China, dan bagi Kia Sportage baru, K3 dan Kia XCeed tiga model "Harga Tetap" menyokong pengurangan cukai pembelian dan hadiah kad minyak dan elektrik, penuh tunjukkan keikhlasan kepada pengguna China. Langkah ini, secara terus mengubah kehangatan sukan kepada jumlah pengunjung kedai, rantaian keseluruhan logik.

Berbala disejukkan, sebagai Rakan FIFA selama 20 tahun, Kia mempunyai hak eksklusif memilih bola kecil rasmi di seluruh dunia. Dalam pusingan eliminasi Piala Dunia Amerika-Kanada-Mexico kali ini, gadis 11 tahun Liu Shuying sebagai satu-satunya bola kecil rasmi China muncul, menjadi ciptaan hidup Kia merentasi sumber sukan global, membina jambatan pertukaran budaya remaja luar negara.

IP global bukan pemberian label sponsor, tetapi hak yang boleh dirasai. Ketika Kia meletakkan hak pemilihan bola kecil yang sukar ini tepat ke atas orang China, telah siap dari sponsor kepada pemimpi hak terjemahan, biar pengguna sentuh suhu jenama.

Selain menggabungkan sumber sukan kelas atas global, Yueda Kia juga aktif mendalami acara sukan tempatan China. Kini, Yueda Kia telah berterusan 6 tahun menyokong Yancheng Marathon, berterusan 2 tahun menjadi penaja utama pasukan "Liga Super Jiangsu" Yancheng, menghulurkan suhu jenama ke setiap peserta dalam dan luar gelanggang.

Acara tempatan bukan penglibatan cukai bilangan, tetapi titik jangkar pendalaman kawasan. Yancheng sebagai ibu kota Yueda Kia, mendalami acara tempatan pada dasarnya adalah membuat "Aset Jenama Komuniti", sekali gus mencapai hubungan perasaan tempatan.

Catatan: Menunggu Angin, Lebih Baik Menjadi Angin Sendiri

Semi pertama 2026, udara udara pasaran kereta China membekam, tetapi Yueda Kia dengan keputusan "pertumbuhan berganda" memberitahu industri: falsafah jangka panjang sebenar, bukan menunggu angin datang, tetapi menjadi angin sendiri.

Dari jualan semi pertama rekod global 1.63 juta unit, ke menembusi rintang pasaran China; dari "Harga Tetap" seluruh negara mewujudkan semula kepercayaan pengguna, ke usaha eksport membuka sempadan pertumbuhan; dari landasan pengeluaran kualiti global, ke pengalaman perkhidmatan tanpa bimbang siklus hayat penuh — set pukulan gabungan Yueda Kia ini, menyokong perusahaan keluar dari parit, memperkokoh rangka pertumbuhan.

Pendalaman pasaran China 24 tahun, Yueda Kia kumpul capai lebih 6.85 juta pengguna percaya. Masa depan, Yueda Kia akan tetap akan dalam nilai jenama, kualiti produk, rangkaian saluran, pengalaman perkhidmatan dan dimensi lain terus berusaha, untuk lebih banyak pengguna China bawa pengalaman perjalanan lebih lama dari harapan.

Recently, Yueda Kia announced that May 2026 sales reached 22,275 units, with a month-over-month increase of 11.4% and a year-on-year increase of 0.9%; cumulative sales from January to May exceeded 90,000 units, showing a steady growth trend. Amidst the overall fluctuation and adjustment in the automotive industry, Yueda Kia achieved dual growth in sales both year-on-year and month-over-month through the implementation of the national "One-Price" and fuel cost safety net policies, demonstrating strong development resilience in a counter-trend environment.

Under the parallel layout of domestic and export sales, Yueda Kia's export business has also maintained a good development trend. As of now, Yueda Kia's cumulative exports of complete vehicles have exceeded 598,000 units, with export sales revenue breaking through $6.55 billion, building an export matrix comprising six car models including EV5, Sportage, Sonet, K5, Soul, Ray, covering 90 countries and regions globally such as Australia, Mexico, Saudi Arabia. Engine exports have also achieved remarkable results, exporting 8,474 engines in May and cumulatively over 523,000 units, sold to countries like Russia, Czech, Slovakia, South Korea, Vietnam, Malaysia, India, Kazakhstan, Turkey.

Worth noting is that as a globally leading automotive group, Kia has been an official partner of FIFA (International Federation of Association Football) since 2007. With the 2026 FIFA World Cup in the USA, Canada, and Mexico approaching, to continue rewarding the support of a wide range of consumers, Yueda Kia also launched the "Passionate World Cup, Hot Buy 618" promotional event. Before June 30, consumers purchasing three hot-selling Kia models, the new Sportage, K3, and Seltos, can enjoy purchase tax subsidies of 3,500 Yuan, 3,000 Yuan, and 2,500 Yuan respectively (the event ends before June 25, fuel card redemption, not combinable with the fuel cost safety net subsidy), with subsidy rates reaching up to 50%! Meanwhile, during the event, consumers who visit the store for a test drive and share their experience can receive a limited edition Kia × World Cup × Adidas official football. Participation in the lottery also offers a chance to win World Cup limited gifts or purchase vouchers worth up to 5,000 Yuan, and other good gifts.

It is also worth mentioning that targeting graduates of the classes of 2025-2026, newlywed couples within 6 months before and after the marriage registration date, and family customers within one year of a newborn's birth, Yueda Kia has specially launched the "Enjoy Life • Triple Joy Refueling Gift". During the event, purchasing a Kia model on sale will gift a 2,000 Yuan fuel card/charging card, accompanied by warm treatment to accompany users into a new stage of life; teaching staff, medical personnel, and media practitioners purchasing cars can also enjoy this treatment. (Vehicle purchase rights for the above target groups cannot be enjoyed simultaneously.)

While actively utilizing Kia's global top-tier event resources, Yueda Kia is also actively deepening local sports endeavors, further bridging the distance with users by sponsoring popular events such as the "Yancheng Marathon" and "Jiangsu Super League", continuously conveying a positive and warm brand image.

This year, Yueda Kia once again became the main sponsor of the "Jiangsu Super League" Yancheng team, not only providing comprehensive support for the event but also extending the brand's warmth to every participant outside the arena. To facilitate fans from outside watching the games, Yueda Kia organized an official volunteer charity shuttle fleet, allowing fans to go to the stadium worry-free and immerse themselves in the charm of football; invited children from special groups to enter the arena to watch the match, with volunteers accompanying them one-on-one throughout the journey with warmth, conveying brand care to more people; planned the "Little Ball Boy Dream Realization Plan", providing a bridge for more children who love football to realize their dreams. In addition, Yueda Kia also created a unique exclusive experience activity for car owner families in Yancheng, allowing users to feel the brand's multi-dimensional charm in all aspects through activities such as free viewing, factory tours, and new car test drives, continuously building a deeper connection with users.

In the future, Yueda Kia will continue to firmly implement the "In China, For China" development strategy. While deepening the local market in China, it will actively leverage Kia's global resource advantages and profound technical accumulation, continuously bringing cutting-edge and demand-oriented high-quality mobility experiences to Chinese consumers.

"Auto Insight" recently learned that Yueda Kia's May 2026 sales reached 22,275 units, up 11.4% month-on-month and up 0.9% year-on-year; cumulative sales from January to May exceeded 90,000 units, showing a steady growth trend overall. In the context of overall fluctuation and adjustment in the automotive industry, Yueda Kia has achieved dual growth in sales volume year-on-year and month-on-month through the implementation of the nationwide "Fixed Price" and "Fuel Cost Guarantee" policies, demonstrating strong development resilience in the face of counter-trend growth.

Under the layout of dual tracks for domestic and export sales, Yueda Kia's export business also maintains a good development trend. As of now, Yueda Kia's cumulative exported vehicles have exceeded 598,000 units, with export sales revenue breaking through 6.55 billion US dollars, building an export matrix composed of six models including EV5, Sportage, Seltos, K5, Sonic, and Ray, covering 90 countries and regions globally such as Australia, Mexico, and Saudi Arabia. Engine exports have also achieved remarkable results. In May, 8,474 engines were exported, with cumulative exports exceeding 523,000 units, sold to countries such as Russia, Czechia, Slovakia, South Korea, Vietnam, Malaysia, India, Kazakhstan, and Turkey.

Of note, as a global leading automotive group, Kia has been an official partner of the International Federation of Association Football (FIFA) since 2007. With the 2026 North American World Cup about to start, to continue rewarding the support of the vast consumer base, Yueda Kia has also launched the "Passionate World Cup, Happy Shopping 618" promotion. Before June 30, consumers purchasing three popular models from Kia: New Sportage, K3, and KX3, can enjoy purchase tax subsidies of CNY 3,500, CNY 3,000, and CNY 2,500 respectively (activity valid until before June 25, fuel card redemption, not compatible with fuel cost guarantee subsidies), with subsidy rates as high as 50%! At the same time, during the activity, consumers who visit the store for a test drive and share their test drive experience can receive a limited edition Kia x World Cup x Adidas Official Football, and participating in the lottery gives a chance to win limited World Cup gifts or car purchase vouchers worth up to CNY 5,000, among other gifts.

Also worth mentioning, targeting graduates of the 2025-2026 class, newly married couples within 6 months before or after marriage registration date, and families with newborns within 1 year of birth, Yueda Kia has specially launched the "Enjoy Life • Triple Joy Refueling Gift". During the activity, purchasing Kia on-sale models comes with a gift of CNY 2,000 fuel card/energy card, using warm hospitality to accompany users into a new stage of life; faculty staff, medical staff, media practitioners purchasing cars can also enjoy this hospitality. (Purchase rights for these targeted groups cannot be enjoyed cumulatively)

As a globally recognized classic SUV, Sportage has undergone 5 generations of innovation over 33 years, with cumulative global sales exceeding 8 million units. In 2025, with sales of over 570,000 units, it became Kia's highest-selling model globally, consistently ranking at the top of global compact SUV sales. The refreshed New Kia Sportage, while adhering to global unified quality standards, deeply combines the travel needs of Chinese family users, achieving comprehensive breakthroughs in multiple dimensions including aesthetic design, comfortable configurations, and technological experience. The 1.5T Luxury Edition, based on the old model, mainly achieved 11 feature upgrades in practicality and comfort, with the added configuration value exceeding 10,000 Yuan, very suitable for users pursuing high cost-performance; the 1.5T Prestige Edition, based on the old model, achieved 13 feature upgrades in intelligence and comfort, with added configuration value exceeding 12,000 Yuan, capable of meeting the needs of users who pursue quality to a certain extent.

During the activity, consumers purchasing the New Sportage can enjoy rights including 1-5 years 0 down payment from 0 interest or low interest (financial interest subsidy up to CNY 11,700), Kia brand existing customers purchasing again gifted with 2 years of Compulsory Traffic Accident Liability Insurance (CNY 2,600/2 years), and free 5 years 5 times basic maintenance material.

As a star sedan product under Kia, K3 has since its launch in China in 2012, won the trust of over 1 million Chinese users with its trendy appearance, rich configurations, spacious space, and high efficiency. The 1.5L Comfort Premium Edition, nationwide fixed price only CNY 69,900, allows more users to enjoy a class-exceeding experience with great value at a price lower than A-segment sedans.

During the activity, consumers purchasing cars under the above policy can also enjoy rights including CNY 4,500 trade-in subsidy, 1-5 years 0 down payment from 0 interest or low interest (financial interest subsidy up to CNY 7,500), and free 5 years 5 times basic maintenance material.

As a global high-quality subcompact SUV, the 2026 Kia KX3 is positioned as a "worry-free SUV for a quality life", comprehensively meeting young people's travel needs for quality and appearance, easy driving and parking, and practicality and economy. A minimum turning radius of 5.45 meters brings a flexible driving experience, allowing novices to handle it with ease; convenient configurations such as smart key + one-key start, 8-inch multimedia entertainment system, electric sunroof + eyeglass case, heated exterior rearview mirror, rearview camera, and cruise control greatly enhance travel quality, allowing small cars to also drive with a premium feel.

During the activity, consumers purchasing the 2026 Kia KX3, on top of the above policy can also enjoy rights including 1-5 years 0 down payment from 0 interest or low interest (financial interest subsidy up to CNY 5,600), CNY 3,000 trade-in subsidy, limited edition gray interior option free (value CNY 1,000), and free first maintenance material.

Before June 30, lock in the Kia "Passionate World Cup, Happy Shopping 618" activity, buy global quality cars at fixed price, and there are multiple rights waiting for you to enjoy such as up to 50% purchase tax subsidy, interest-free finance, maintenance gifts, and exclusive fuel card. Consumers intending to purchase cars might as well grasp this good timing for car purchase, hurry to visit the store to experience the new cars, and take your dream car home in this 618!

While actively utilizing Kia's global top-tier event resources, Yueda Kia is also actively cultivating local sports undertakings. By sponsoring popular events like "Yancheng Marathon" and "Jiangsu Super League", further narrowing the distance with users and continuously conveying a positive and warm brand image.

This year, Yueda Kia once again became the title sponsor of the "Jiangsu Super League" Yancheng team, not only providing all-round support for the event but also extending the brand's temperature to every participant outside the field. To facilitate out-of-town fans watching the match, Yueda Kia formed an official volunteer love shuttle fleet, allowing fans to go to the stadium without worry, immersively feeling the charm of football; inviting special group children to watch the match at the stadium, with volunteers providing one-on-one warm company throughout the process, spreading brand care to more people; planning the "Little Ball Boy Dream Fulfillment Project", providing a bridge for more children who love football to realize their dreams. In addition, Yueda Kia also created a unique exclusive experience event for owner families in Yancheng, through free viewing, factory visits, new car test drives, etc., allowing users to comprehensively experience the brand's multi-dimensional charm and continuously establish a deeper connection with users.

Looking to the future, Yueda Kia will continue to firmly implement the "In China, For China" development strategy. While deepening the local market in China, it will actively utilize Kia's global resource advantages and deep technical accumulation to continuously bring cutting-edge and demand-compliant high-quality travel experiences to Chinese consumers.